Samsung Electronics today announced that it had reaffirmed its position as a top-five brand in Interbrand’s Best Global Brands 2021. Interbrand, a global consulting firm, evaluates businesses’ brand value based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase and brand competitiveness.

According to the Best Global Brands list announced by Interbrand on October 20 (local time), Samsung ranked fifth with a brand value of USD 74.6 billion, a 20% increase compared to last year. On the back of its strong financial performance —which has recovered to reach pre-pandemic levels — the company’s brand value surged by 20% this year, twice the average brand value growth rate among the top 100 brands in 2021.

Since entering the top five for the first time last year, Samsung has maintained its position for two consecutive years with its largest increase in brand value since 2013.

According to Interbrand, major factors that played a critical role in the growth of Samsung include:

• Its transition to a customer-centric management system, highlighted by the establishment of a new CX (customer experience) team dedicated to prioritizing customer experience and values
• Its ongoing efforts for sustainable development, including various campaigns guided by its CSR vision, ‘Together for Tomorrow! Enabling People,’ as well as company-wide initiatives that promote sustainability such as the use of eco-packaging for TVs and the Galaxy Upcycling program
• The launches of innovative products including the Galaxy Z Flip3 5G, Neo QLEDs and the Bespoke lineup of home appliances
• Technology leadership as a solid number one in the Memory market and the launches of innovative System LSI products
• Leading the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment

“It is very encouraging to see Samsung Electronics reach the top five in the world last year and then achieve enormous double-digit growth this year — our biggest leap in brand value since 2013,” said YH Lee, CMO of Samsung Electronics. “We promise to leverage our customer-centric management model to keep listening to our customers. This is how we will repay the massive support we have received from customers around the globe.”

Meanwhile, on October 12, Samsung was also ranked No.1 by Forbes as the World’s Best Employers 2021 for the second consecutive year. As a global organization with employees and businesses around the world, Samsung has once again been chosen as the number one employer.

Each year, Forbes surveys around 150,000 employees from 58 countries working for businesses with operations in multiple nations or regions, and this year asked respondents to rank their satisfaction with their employers’ COVID-19 responses and score their employers on image, economic footprint, talent development, gender equality and social responsibility.

Reference: Samsung Electronics’ growth in brand value (Interbrand):

Recently it was announced that Samsung ranked 5th place in the Best Global Brands 2020 list by Interbrand, a global brand consulting company. Despite the challenging business environment brought on by COVID-19, Samsung saw a 2 per cent rise in brand value from USD 61.1 billion in 2019 to USD 62.3 billion this year.

Samsung has been recording consistent growth in terms of brand value since starting in 43^rd place in 2000 when Interbrand began publishing the Best Global Brands. Since entering the top ten with a rank of number nine in 2012, Samsung has continued its steady climb, reaching 6^th place in 2017 and 5^th place in 2020.

According to Interbrand, major factors that played a critical role in the growth of Samsung include:

• Rapid response to COVID-19 through global activities for corporate social responsibility (CSR) and integrated global campaign
• Company-wide activities dedicated to sustainable development
• Continuous launch of innovative products including Galaxy Fold, The Terrace and BESPOKE refrigerator
• Consistent investment to lead the development of advanced technologies, such as Artificial Intelligence (AI), 5G and Internet of Things (IoT)

“We started at number 43 with a brand value of USD 5.2 billion in 2000. This year, we stand among the top five with a brand value of USD 62.3 billion, which is a great accomplishment,” said YH Lee, CMO of Samsung Electronics. “We couldn’t have made the achievement without the support of our customers around the world. To further enhance our global status, we will continue to engage and communicate with consumers.”

Interbrand evaluates the brand value of businesses based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase and brand competitiveness. Click here to learn more about Samsung Electronics’ move upwards in Interbrand’s list of 100 most valuable brands in the world. This ranking is backed by the continuous introduction of innovative products and implementation of broad marketing activities on the global stage.

Additionally, as a global organization with employees and businesses around the world, Samsung has been recognized by Forbes as one of the World’s Best Employers, taking the number one spot in 2020.

Each year, Forbes surveys employees from 58 countries working for businesses with operations in multiple nations or regions, and this year asked respondents to rank their satisfaction with their employers’ COVID-19 responses and score their employers on image, economic footprint, talent development, gender equality and social responsibility. To learn more about this exciting award visit here for more information.