Samsung Electronics ranks Top Five in Interbrand’s Best Global Brands 2020; recognized by Forbes as one of the World’s Best Employers.
Samsung is proud to be recognized as a leader in delivering outstanding product and brand experiences while also championing a positive work environment
Recently it was announced that Samsung ranked 5th place in the Best Global Brands 2020 list by Interbrand, a global brand consulting company. Despite the challenging business environment brought on by COVID-19, Samsung saw a 2 per cent rise in brand value from USD 61.1 billion in 2019 to USD 62.3 billion this year.
Samsung has been recording consistent growth in terms of brand value since starting in 43rd place in 2000 when Interbrand began publishing the Best Global Brands. Since entering the top ten with a rank of number nine in 2012, Samsung has continued its steady climb, reaching 6th place in 2017 and 5th place in 2020.
According to Interbrand, major factors that played a critical role in the growth of Samsung include:
- Rapid response to COVID-19 through global activities for corporate social responsibility (CSR) and integrated global campaign
- Company-wide activities dedicated to sustainable development
- Continuous launch of innovative products including Galaxy Fold, The Terrace and BESPOKE refrigerator
- Consistent investment to lead the development of advanced technologies, such as Artificial Intelligence (AI), 5G and Internet of Things (IoT)
“We started at number 43 with a brand value of USD 5.2 billion in 2000. This year, we stand among the top five with a brand value of USD 62.3 billion, which is a great accomplishment,” said YH Lee, CMO of Samsung Electronics. “We couldn’t have made the achievement without the support of our customers around the world. To further enhance our global status, we will continue to engage and communicate with consumers.”
Interbrand evaluates the brand value of businesses based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase and brand competitiveness. Click here to learn more about Samsung Electronics’ move upwards in Interbrand’s list of 100 most valuable brands in the world. This ranking is backed by the continuous introduction of innovative products and implementation of broad marketing activities on the global stage.
Additionally, as a global organization with employees and businesses around the world, Samsung has been recognized by Forbes as one of the World’s Best Employers, taking the number one spot in 2020.
Each year, Forbes surveys employees from 58 countries working for businesses with operations in multiple nations or regions, and this year asked respondents to rank their satisfaction with their employers’ COVID-19 responses and score their employers on image, economic footprint, talent development, gender equality and social responsibility. To learn more about this exciting award visit here for more information.
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