To maximize and bring the power of AI into Radio Access Networks (RAN), Samsung has made significant technological progress leveraging its in-house AI and radio expertise since the beginning of 2024. One of the pivotal milestones achieved was the interoperability between Samsung’s O-RAN compliant virtualized RAN (vRAN) and NVIDIA’s accelerated computing, which took place in Samsung Research’s lab in late last year. Samsung has successfully demonstrated a proof-of-concept to verify how NVIDIA’s accelerated computing can be seamlessly integrated into software-based networks to help enhance AI capabilities.

This achievement further solidifies Samsung’s strides in moving ahead with its unique innovation of combining AI and RAN. With the baseline, Samsung can seamlessly deliver AI-RAN by integrating its vRAN (virtualized Distributed Unit, vDU) with NVIDIA’s accelerated computing into a commercial-off-the-shelf (COTS) server where Samsung’s vRAN software is installed.

▲ At Mobile World Congress (MWC) 2025, Samsung showcased its real-world vRAN combined with NVIDIA’s accelerated computing.

In addition, the companies will continue to explore the best-of-breed combinations of AI-RAN options leveraging Samsung vRAN with NVIDIA’s Grace CPU and/or GPU based AI platform using Compute Unified Device Architecture (CUDA) technologies. All of these are optimal for each network deployment environment — from rural, sub-urban to dense urban.

At MWC 2025, Samsung presented its leadership in AI-For-RAN innovations, as exemplified through two AI-RAN demonstrations, endorsed by the AI-RAN Alliance and developed in collaboration with various members including NVIDIA. The demonstrations included AI-based physical uplink shared channel (PUSCH) estimation and non-uniform modulation, showing a glimpse in innovative ways to infuse AI into mobile networks.

▲ (From left) NVIDIA Senior Vice President for Telecom Ronnie Vasishta and Samsung Electronics Executive Vice President & Head of R&D June Moon

“While AI is reshaping the telecommunications landscape, Samsung is helping operators to build the right network architecture and environment where AI can thrive, all powered by our proven and AI-powered vRAN,” said June Moon, Executive Vice President, Head of R&D, Networks Business at Samsung Electronics. “This collaboration with NVIDIA signifies our continued efforts to expand GPU and CPU ecosystem, and we look forward to exploring more possibilities in the future.”

“AI-RAN is a critical technology that delivers transformative gains in network utilization, efficiency and performance, while enabling new AI services,” said Ronnie Vasishta, Senior Vice President for Telecom at NVIDIA. “Samsung is a frontrunner in AI-RAN development. Their vRAN expertise and software integrated with the NVIDIA’s AI accelerated computing will accelerate the path to AI-native wireless networks.”

As one of the founding members of the AI-RAN Alliance forged in 2024, Samsung is actively participating in advancing AI-RAN technologies with academic institutions and industry leaders like NVIDIA. As an elected Vice Chair of Board of Directors as well as the Working Group #3 (AI-on-RAN), Samsung is leading industry towards AI-powered next-generation networks.

Samsung’s end-to-end software-based network architecture is the optimal foundation to easily deploy and adopt AI across every layer of the network. As such, Samsung can empower operators with its flexible networks and sharpen their competitive edge to stay at the front of the AI era. This advancement opens doors for utilizing network infrastructure not only for mobile communications but also for processing general workloads, providing a data center-like network architecture that will present new business opportunities.

Samsung has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio, from vRAN 3.0, Open RAN, core to private network solutions and AI-powered automation tools and applications. The company currently provides innovative network solutions to mobile operators and enterprises that deliver boundless connectivity to hundreds of millions of users worldwide.

Samsung highlights its latest advancements in Galaxy AI and end-to-end software solutions, empowering network operators to fully unlock the benefits of AI technology

Samsung Electronics Co., Ltd. is set to redefine the mobile AI experiences it provides at Mobile World Congress 2025, taking place at Fira Gran Via, Barcelona on March 3-6. Samsung’s Mobile eXperience (MX) and Networks businesses will present their latest AI innovations, including the next evolution of Galaxy AI[1] and its software-centric networks.

Samsung’s vision to deliver a true AI companion through advanced mobile AI innovation will be on full display at MWC, from the Galaxy S25 series to the new Galaxy A series and its first XR headset, Project Moohan. This includes an exclusive look at Galaxy S25 Edge, the slimmest Galaxy S series device yet, which advances Samsung’s legacy of pioneering hardware innovation. Visitors will also be able to explore how AI is shaping the future of wellness and home life, setting a new standard for intelligent, connected living. These transformative AI advancements are backed by Samsung’s core promise of uncompromising security for its users.

Experiencing the Full Potential of Galaxy S25

The new Galaxy S25 series transforms the way people get things done, create, and play. Beyond its AI advancements, the Galaxy S25 series also brings its innovative camera capabilities and performance to the forefront, which demonstrates the power and speed that form the foundation of Galaxy devices.

In a space highlighting how Galaxy S25 acts as an indispensable AI companion helping to get tasks done more seamlessly, visitors will get to see and experience:

• Seamless experience across apps[2]: See how tasks like finding a restaurant at Google Maps and sharing details via Messages become effortless with a single voice command with Gemini – now available on Samsung, Google, and select third-party apps.
• Circle to Search[3] with Google: Search your phone screen in more helpful and contextual ways like recognizing URLs and visiting a website with a single gesture.
• Gemini Live[4]: Use natural conversation for brainstorming, learning, and rehearsing with real-time responses and support for images, files, and YouTube videos.
• Now Brief[5]: Check out the personalized content snapshot based on tailored insights, as well as proactive recommendations through Now Bar[6].

The experience continues with Galaxy S25’s advanced camera technology and introduces new ways to create, including:

• Drawing Assist[7]: Users can take content creation to the next level with intelligent sketch refinement and enhancement.
• Gallery Search[8]: Natural language-based search makes it easier than ever to find memories.
• Filters: Unique portrait effects and explore new filter options, add a personal touch to photos taken in portrait mode.

The last zone, featuring new ways to play, will give visitors a closer look at:

• Snapdragon^® 8 Elite for Galaxy: The customized chipset in collaboration with Qualcomm pushes its performance to the limit, providing high-speed gameplay, enhanced responsiveness and high-quality visuals for even the most demanding titles.

Alongside the Galaxy S25 series, visitors can see Samsung’s ultimate hardware innovation featuring the ultra-slim design on Galaxy S25 Edge.

With its commitment to democratizing the mobile AI experiences, Samsung will unveil the new Galaxy A series, — including the Galaxy A56 5G, A36 5G and A26 5G — which integrates Awesome Intelligence, making the latest Galaxy AI technology accessible to even more users. The Galaxy A series also takes the camera experience to a new level with creator-focused tools including the fan-favourite Object Eraser.

Elevating Everyday Life With AI

Visitors at MWC 2025 will also have the chance to explore how Samsung is enhancing everyday life at home and bringing new levels of control and insight into users’ health journey with intelligent, connected experiences.

In a zone all about new ways to stay healthy, the types of AI-driven daily health insights at Galaxy S25 users’ fingertips will be on display, including Energy Score, Wellness Tips, and Sleep Insights. These features offer detailed and personalized health experiences that provide a holistic view of the user’s wellness status all tailored to the individual’s Samsung Health data and interests. With examples showing seamless integration with connected apps like SmartThings and Samsung Food, users can see how Samsung is working to build an end-to-end wellness experience that simplifies wellness for everyone.

The booth will also bring to life new AI-powered capabilities that allow users to safely and conveniently manage the home through device-to-device connectivity. Protected by Knox Matrix security, Home AI scenarios will showcase smart living with easy device setup and control enabled by the SmartThings platform.

Innovation Built on a Strong Galaxy Foundation

In a zone for the Galaxy Foundation, helpful information about the Personal Data Engine[9]—which ensures personalized data generated on device is protected from access by apps other than Galaxy AI and is further secured by Knox Vault[10]— will be available.

Samsung will unveil its first Android XR headset, Project Moohan, offering a glimpse into the future of AI-powered extended reality. By integrating multimodal AI with advanced XR capabilities, this innovative device marks a significant step toward more context-aware and personalized experiences that enhance everyday life in incredibly immersive ways.

Visitors can explore these AI innovations first-hand at Samsung’s Galaxy Experience Booth in Fira Gran Via Hall 3.

Realizing an End-to-End Software Network, Where AI Unleashes Its Full Potential

Along with innovative mobile technologies, Samsung will present how it is advancing next-generation networks with AI at a private booth. As a global leader in virtualized and open networks, Samsung offers end-to-end software-based solutions to operators, empowering them to optimize their foundations to apply AI in every layer of their networks.

Key highlights of the booth include Samsung’s versatile virtualized RAN (vRAN) solution, its latest 5G radios and Samsung CognitiV Network Operations Suite (NOS), an, intelligent network automation solution. Diverse enterprise 5G use cases will be on display as well.

Samsung will also showcase its continued efforts in elevating software-based networks by leveraging its robust partner ecosystem, which spans servers, processors (CPUs, GPUs), cloud platforms, transport and more. Furthermore, visitors at the booth will see how Samsung CognitiV NOS can bring greater benefits to telecom operators across lifecycle management of its network from installation, operation to optimization. As a set of diverse AI-powered applications, this automation solution works as a key enabler to boosting performance, increasing the energy efficiency of the network in a more intelligent manner.

One of the most eye-catching sections of the booth is the private 5G network zone. Samsung recently collaborated with Hyundai to complete the first end-to-end Reduced Capability (RedCap) trial over a private 5G network. Using Samsung’s advanced private 5G solutions, the companies demonstrated the potential of next-generation industrial private 5G connectivity.

This invitation only private booth will be located in Fira Gran Via Hall 2.

[1] Samsung account login may be required to use certain Galaxy AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage.

[2] Requires internet connection and Google Account login. Service availability may vary by country, language, device model. Works on compatible apps. Features may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.

[3] Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

[4] Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Only available to users 18 years or older. Accuracy of results is not guaranteed.

[5] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, or apps. Some features may require a network connection.

[6] Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.

[7] Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[8] Service availability may vary by language, region or carrier. Currently supported languages include Korean, English, German, French, Italian, Spanish, Chinese, Japanese, and Portuguese. Accuracy of results is not guaranteed.

[9] The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognizes select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyzes Samsung native applications.

[10] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

Samsung Electronics Co., Ltd. today unveiled Galaxy A36 the latest Galaxy A series smartphone. For the first time, the Galaxy A series is integrating Awesome Intelligence—including some of Galaxy’s fan-favorite AI-powered features to reimagine creativity — while bringing, as well as robust security to provide a secure mobile experience.

“The new Galaxy A series marks an important step in our mission of AI for all, by opening Galaxy’s incredible mobile AI experiences to even more people around the world,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics.

Awesome Intelligence for Advanced Search and Creativity

Awesome Intelligence is the first comprehensive mobile AI exclusively available on Galaxy A36 5G and brings users powerful, fun and easy-to-use AI tools. Powered by One UI 7, the new Awesome Intelligence features bring amazing search and visual experiences to Galaxy A series users.

A fan-favorite on Galaxy A series devices last year, Google’s enhanced Circle to Search[1], makes it easier than ever to search and discover from the phone’s screen. With the latest upgrades, the search feature is faster and more contextual, now recognizing phone numbers, email and URLs on the screen and helping users perform actions with a single tap. The update also introduces Song Search[2], which can identify music playing nearby, on the device, or even from a user’s own voice when they hum or sing. With support for multiple languages, Song Search makes it effortless to find a tune with users no longer needing to wait for that song title to finally come to them.

The Galaxy A series also takes the camera experience to a new level with creator-focused tools, starting with a powerful triple-camera system featuring a 50MP main lens on all devices and 10-bit HDR front lens recording on the Galaxy A36 5G for bright and crisp selfies.

Galaxy A36 5G bring fine-refined Object Eraser[3] , allowing users to remove unwanted distractions from photos. Whether it’s an unexpected passerby or a distracting shadow, users can manually or automatically select objects to erase, achieving a cleaner, more polished final image with just a few taps. Moreover, Filters[4] enables custom filter creation by extracting colors and styles from existing photos for users to apply for a unique and personalized effect depending on mood and taste. With these intelligent tools, users can refine and enhance their photos effortlessly, bringing a new level of creativity to every shot.

With a 5,000mAh battery included throughout the entire lineup, the new Galaxy A series is designed to keep up with users’ daily routines. Galaxy A36 5G support 45W charging power and Super Fast Charge 2.0 technology, delivering even faster charging[5] for extended use[6]. Galaxy A36 5G features the Snapdragon® 6 Gen 3 Mobile Platform. A larger vapor chamber in both devices helps sustain performance, ensuring smooth gameplay, video playback, and effortless multitasking.

Beyond performance, the new Galaxy A series is built to withstand life’s unpredictable moments. Galaxy A36 5G features an IP67 dust and water resistance rating for strong protection against the elements[7]. Additionally, an advanced Corning® Glass cover material adds a layer of protection against scratches and cracks.

Expanded Protections for Security

Thanks to the integration of One UI 7 on the Galaxy A series for the first time, Samsung is further supporting robust security. With Samsung Knox Vault, the Galaxy A series provides an extra, fortified layer of device security, transparency and user choice – ensuring sensitive data is protected. Equipped with the latest One UI 7 security and privacy features, Galaxy A series users benefit from holistic protection  — including enhancements in Auto Blocker, Theft Detection, More Security Settings and other features.[8]

To find out more about Galaxy A36 5G and other Galaxy smartphones, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.

[1] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

[2] Requires internet connection. Users may need to update Android and Google app to the latest version. Accuracy of results is not guaranteed.

[3] Results may vary based on the images and the object you’re trying to remove.

[4] Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on your device model and software version. Filter availability may vary based on resolution and aspect ratio settings.

[5] Super Fast Charging speed depends on battery level and other factors; use only Samsung-approved chargers and cables; do not use any worn or damaged chargers or cables; incompatible charger or cable can cause serious injuries or damage to your device.

[6] Based on Samsung internal lab test conditions. Estimated against battery capacity and measured current over battery power consumption. Actual video playback times vary by network connection, settings, file format, screen brightness, battery condition and many other factors.

[7] Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

[8] Availability, features and specifications provided in the article are subject to change and may vary by market and/or model.

Samsung Electronics Co., Ltd. today announced that the company has successfully completed the  first end-to-end Reduced Capability (RedCap) trial over a private 5G network with Hyundai Motor Company (Hyundai Motor), a global leader in smart mobility solutions. This trial highlights the potential of next-generation industrial private 5G connectivity, and will be showcased at the Samsung booth during the Mobile World Congress (MWC) 2025.

The achievement of this RedCap end-to-end testing follows Samsung’s successful deployment of the private 5G network in Hyundai Motor’s major manufacturing facility last October. The companies have been working together to transform Hyundai Motor’s Ulsan Plant ― the world’s largest automobile plant, which produces an average of 6,000, vehicles per day ― as a part of their smart factory innovation.

With Samsung, Hyundai Motor has launched an advanced private 5G network to connect and efficiently manage numerous devices and manufacturing systems across its plant, ensuring real-time data upload and download. A high-performance network with reliable connectivity is crucial for automotive manufacturers to control and optimize smart factory automation systems, as well as operate their manufacturing systems and Internet of Things (IoT) devices such as Automated Guided Vehicles (AGVs,) which deliver parts to the designated production lines.

Photo description: The companies have completed end-to-end RedCap test with Samsung’s private 5G solutions and Hyundai Motor’s Diagnostic SCAN (D Scan) equipment for vehicle inspection

The First End-to-End RedCap Trial on a Samsung-Powered Private 5G Network

As of January, the companies have carried out end-to-end RedCap technology tests at Samsung’s private 5G network testbed, located at its R&D Center. It was aimed to verify RedCap capabilities and integrated performance across the whole network from the vehicle inspection terminal to private 5G core, radios and the management system. For this trial, Samsung used its RedCap-powered private 5G network solutions including its virtualized 5G Core, baseband units, radios supporting 4.7GHz band, and an integrated Network Management System.

The trial also focused on integrating Hyundai Motor’s Diagnostic Scan (D Scan) featuring Qualcomm’s Snapdragon® X35 5G Modem-RF System into Samsung’s private 5G network. This device was developed by Hyundai Motor to be used at its smart factories via wireless communications between vehicles and D Scan to automatically inspect and efficiently determine whether vehicles have been assembled correctly before releasing finished cars. Compared to the old Wi-Fi system, the companies achieved a more seamless, real-time inspection data transmission with high speed and 5G connectivity.

This successful collaboration is another milestone Samsung and Hyundai Motor are marking, as Hyundai Motor plans to expand RedCap private 5G networks to its newest electric vehicle manufacturing facilities, which are expectedto begin their operation in the first half of 2026.

At its smart factories, a range of small devices are in operation ― sensors, cameras, tablet PCs, automatic logistics robots, compact wireless tools and testing equipment ― which make RedCap on a private 5G network a key driver for efficient and intelligent network automation and monitoring.

With RedCap, the hope is that there will eventually be iwidespread adoption of private 5G networks at manufacturing facilities, construction sites, academic campuses and more. This technology streamlines 5G connectivity for small-size 5G IoT (IoST) devices such as industrial sensors and wearables by lowering complexity without compromising data speeds.

“The recent collaboration with Hyundai Motor represents how the two leaders in their respective industries can creatively drive business innovation and unlock new real use cases by merging best-in-class expertise,” said Simon Lee, Vice President and Head of B2B·B2G Business Development, Networks Business at Samsung Electronics. “Samsung’s RedCap-powered private 5G network solutions will open up more possibilities for enterprises, manufacturers and public institutions, serving as a gateway to driving more efficient 5G networks.”

“Hyundai Motor was the first Korean company to implement P-5G in mass production,” said Jae Min Lee, Vice President and Head of E-FOREST Center of Hyundai Motor and Kia. “We are also the industry’s first to verify P-5G RedCap technology, reinforcing our global leadership in smart manufacturing solutions. We will continue to accelerate its commercialization.”

“The adoption of RedCap technology will empower private 5G networks to be more efficient and cost-effective, by allowing for devices with smaller form factors, longer battery life and reduced power consumption.” said Pablo Tomasi, Principal Analyst, Private Networks at Omdia. “Thanks to RedCap, private 5G networks will support an increasingly large set of use cases.”

Samsung continues to actively deliver private 5G networks across a range of verticals, including smart factories, hospitals, universities and construction sites, on top of military facilities and local government agencies. With a proven record in commercial deployments, Samsung provides a comprehensive, end-to-end solution backed by well-established R&D leadership.

Also at MWC 2025, Samsung will unveil its innovative next-generation private 5G network, which leverages the company’s virtualization leadership. Supporting current compact and light hardware-based solutions, Samsung will introduce software-centric private 5G solutions – including vRAN software and other software applications on commercial servers (COTS).

Samsung has engineered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio, from vRAN 3.0, Open RAN, core to private network solutions and AI-powered automation tools and applications. The company currently provides innovative network solutions to mobile operators and enterprises that deliver boundless connectivity to hundreds of millions of users worldwide.