According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006.[1] This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, AI-powered TVs.

“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”

Samsung Electronics secured its position as the global leader in the TV market for the 19th consecutive year (Source-Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.)

Dominance in the Premium and Ultra-Large TV Segments

Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:

• Premium ($2,500+) TVs –Samsung captured a 49.6% global market share, accounting for nearly half of the global premium TV market.[1]

• 75-inch and above –Samsung led the ultra-large category with a 28.7% global market share.[2]

QLED and OLED TV Success

Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:

• QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% global market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time.[3]

• OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% global market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share globally, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.[4]

Transforming Home Entertainment With AI and Art

At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analyzing user preferences, intents and habits, Vision AI delivers a seamlessly personalized viewing experience that shapes the future of smart home displays.

Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalized digital art experience.[5]

[1] Source-Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

[2] Source-Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

[3] Source-Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

[4] Source-Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

[5] Subscription is required to enjoy all the art from the Art Store. Requires Samsung account and internet connection.

Samsung Electronics today announced that its 2025 OLED TV lineup will feature NVIDIA G-SYNC compatibility, delivering ultra-smooth gameplay, low latency, and enhanced responsiveness to meet the needs of gaming enthusiasts worldwide.

With NVIDIA G-SYNC compatibility, Samsung’s 2025 OLED TVs synchronize the TV’s refresh rate with the GPU’s frame rate, reducing screen tearing and stuttering for a seamless and immersive gaming experience.[1] Paired with Samsung’s Motion Xcelerator technology, which supports refresh rates up to 165Hz, gamers can enjoy exceptionally fluid visuals and sharp clarity during fast-paced action scenes.

“With the addition of NVIDIA G-SYNC compatibility and our most advanced gaming features yet, Samsung’s 2025 OLED TVs deliver elite-level performance for even the most competitive players,” said Kevin Lee, Executive Vice President of the Visual Display Customer Experience Team at Samsung Electronics. “By building on our leadership in display innovation and integrating real-time AI enhancements, we’re redefining what gamers can expect from a TV—on and off the battlefield.”

The new lineup also supports AMD FreeSync Premium Pro, ensuring broad compatibility and adaptive sync performance across a range of GPUs. Additional core gaming features include Auto Low Latency Mode (ALLM) to minimize input lag and deliver instant response, and Samsung Gaming Hub, which provides instant access to console and cloud-based gaming platforms, including Xbox and NVIDIA GeForce NOW.

To further elevate gameplay, the 2025 OLED TVs introduce AI Auto Game Mode, which intelligently analyzes game genres and scene content in real time to automatically optimize picture and sound settings—eliminating the need for manual adjustments. Gamers can also take advantage of the Game Bar, a pop-up interface that allows quick access to key settings without exiting the game.

While engineered for elite gaming, Samsung’s OLED TVs also deliver a premium cinematic and connected home experience as well. Features such as AI Upscaling, Glare Free screen technology, and SmartThings integration ensure immersive visuals and effortless control in any environment.

The NVIDIA G-SYNC compatibility feature will be available on Samsung’s flagship S95F model and will subsequently roll out to additional models in the 2025 OLED lineup.

For more information on Samsung OLED TVs, please visit www.samsung.com

[1] NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.

Samsung Electronics recently launched its new television lineup for 2024, powered by cutting-edge AI technology that delivers stunning visuals and redefines home entertainment. Reviewers worldwide were given early access to Samsung’s newest products and it is apparent that the 2024 lineup is generating excitement among industry professionals.

▲Samsung’s 2024 Neo QLED 8K, Neo QLED 4K and OLED TVs received high marks from various professional reviewers

Samsung’s 2024 TV and audio lineup is pushing boundaries, offering state-of-the-art features and innovations that promise an unmatched viewing experience. Below are some key highlights of the early reviews.

List of Featured Articles

[Neo QLED 8K] Expert Reviews, Newsweek, Trusted Reviews, What Hi-Fi?

[Neo QLED 4K] Expert Reviews

[OLED] Newsweek, Sound & Vision, Techaeris, Trusted Reviews

[Music Frame] Techlicious

[HW-Q900D] Techaeris, Newsweek

[HW-S800D] Techlicious

Elevate Your Viewing Experience With NQ8 AI Gen3 Processor

Samsung’s 2024 Neo QLED 8K is the full package, including improved 8K upscaling powered by AI for lifelike picture quality. This year, Samsung introduced its latest and most innovative processor yet, the NQ8 AI Gen3 Processor. Housed within the 2024 Neo QLED 8K QN900D, it optimizes both picture and sound to deliver the ultimate 8K experience with a neural processing unit twice as fast as that of its predecessor. The number of neural networks has also increased eightfold, so that no matter what consumers watch they can experience levels of detail and clarity near native 8K content.

▲Key review quotes regarding Samsung Neo QLED 8K from Newsweek, Trusted Reviews, Expert Reviews and What Hi-Fi? in 2024

Outlets such as Expert Reviews praised the QN900D’s processing power, saying, “The new NQ8 AI Gen 3 processor brings its 512 neural networks into play, adding a previously unseen level of imaging potential.” The outlet also highlighted its 8K AI Upscaling capabilities, saying, “This AI-enhanced powerhouse draws out an incredible level of detail regardless of the native resolution and flawlessly upscales anything below 8K to deliver finely rendered images free of any banding or compression artefacts.”

Trusted Reviews also commended the upscaling capabilities of the Neo QLED 8K QN900D, saying, “The amount of detail the upscaler is able to add to already detailed parts of 4K pictures is astonishing; 4K really becomes 8K before your very eyes.” The review also stated, “Its dazzling brightness, remarkable LCD contrast, voluminous colour and ground-breaking upscaling processing prove that you don’t need 8K content to benefit from an 8K TV.”

Newsweek marked Neo QLED 8K QN800D an “Editor’s Choice” for the outlet, highlighting the benefits this processor lends to gamers and stating, “The gaming performance is great with the benefit of upscaling, high refresh rates and an AI-powered game mode.”

What Hi-Fi? also chimed in on the quality of Neo QLED 8K QN900D, saying, “Its picture quality improves considerably in just about every way on its predecessor, crucially leaving clear blue brightness water between it and 2024’s top OLED TVs and rewriting the upscaling rule book to remind us in no uncertain terms that 8K TVs don’t have to be fed 8K content to make a difference.” (75-inch QN900D, What Hi-Fi?, 03/2024)

Neo QLED 4K With Vivid Realism and Dynamic Contrast

Joining the 2024 Neo QLED 8K is a refreshed lineup of Neo QLED 4K TVs that is catching reviewers’ attention for its elevated features and viewing experience, powered by the NQ4 AI Gen2 Processor.

Expert Reviews commended the AI-powered TV Neo QLED 4K QN95D, saying, “The new processor helps deliver exceptional AI picture, sound and optimization features, the upscaling and image processing are excellent and add value, as does the equally impressive AI-enhanced motion handling.”

This year’s Neo QLED 4K continues to deliver the ultimate 4K experience, enhanced by features such as Real Depth Enhancer Pro as well as Quantum Matrix Technology, with Expert Reviews noting, “The Samsung QN95D is a fantastic 4K TV that retains the Mini LED backlighting and class-leading local dimming of last year but adds cutting-edge image processing to produce some of the best SDR and HDR pictures you’ll see on a high-end television.”

Stunning Brightness on AI-Powered OLED

Samsung’s 2024 OLED TV portfolio, such as the S95D, offers high levels of detail, high-frame rates and intensely vibrant video display in sizes up to an ultra-large 77-inches, building on the legacy of its predecessor.

This year’s OLED received recognition from several reviewers including Newsweek, which awarded Samsung OLED S95D an “Editor’s Choice” distinction. Techaeris also praised the S95D, noting, “Overall, the Samsung S95D is the best performing OLED TV that I’ve used this year,” while Trusted Reviews commented that “The QE65S95D is for me Samsung’s best looking OLED TV yet, building a gorgeously futuristic feel around its remarkable slimness.”

▲Key review quotes regarding Samsung OLED from Techaeris and Sound & Vision in 2024

Samsung OLED leverages the NQ4 AI Gen2 Processor, the same formidable powerhouse behind the Neo QLED 4K lineup. Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights. Techaeris rated the S95D with an “Editor’s Choice” distinction and commended Samsung’s upscaling technology by saying, “Powered by Samsung’s NQ4 AI Gen2 processor, Samsung’s AI upscaling has always been one of the best.”

Samsung OLED S95D is 20% brighter than previous models, with deep and rich blacks and AI-enhanced colour accuracy applauded by outlets such as Trusted Reviews which said, “Where the 65S95D’s extra brightness really counts is with its contrast performance, as bright highlights of both dark and light images radiate with an intensity I’ve never seen before.” Sound & Vision additionally noted, “This year, Samsung has improved colour mapping. It uses AI technology to analyze and present more natural-appearing colours, particularly in skin tone subtleties.”

Samsung’s new OLED Glare Free technology preserves brightness and colour accuracy while reducing reflections and maintaining image sharpness to ensure an immersive viewing experience, even in daylight. In its review, Sound & Vision noted, “With the enhanced brightness levels and the stunning matte screen design, the Samsung QN77S95D is among the best-looking and highest-performing OLED televisions tested.” The outlet also awarded the TV with a “Top Pick” distinction.

▲Samsung’s 2024 Music Frame and Soundbar impressed reviewers at Techlicious and Newsweek

With features such as Motion Xcelerator 144Hz ensuring smooth motion and quick response rates, Samsung OLED is a gamer’s delight. Sports fans and gamers can enjoy seamless motion and crystal-clear action on their screens. Sound & Vision praised the OLED for this by saying in its review that “When not in use for movies or TV, the Samsung S95D is an exceptional 4K OLED gaming display.” Newsweek also commended the device for its gaming features and noted that “This OLED is perfect for movies and part of an epic gaming setup.”

Create an Immersive Audio Sanctuary in Your Home

Samsung’s 2024 audio lineup offers newly updated models that are fortified with advanced AI algorithms and have garnered significant acclaim for their captivating sound quality and intentionally sleek designs.

New this year is Samsung’s Music Frame, a customizable speaker that provides rich sound and seamless connectivity. Operating as a standalone wireless speaker or paired with a Samsung TV and soundbar, it augments bass and offers high-quality surround sound. Techlicious noted in its review that “The Samsung Music Frame is an innovative and stylish addition to the smart speaker market, successfully combining the functionality of a wireless speaker with the aesthetic appeal of a customizable photo frame,” and gave the device an “Editor’s Choice” distinction.

At the top of the soundbar lineup is the HW-Q990D, which analyzes audio and uses AI to optimize sound offering the perfect experience across a wide range of content at the comfort at your own home, as Techaeris noted, “Once everything is in place, you don’t need to worry about anything else but finding the right movie to experience the fullness of this soundbar.” Similarly, Newsweek noted, “With 22 speakers and a delightful combination of up-firing and side-firing, the HW-Q990D is a wonderful way to immerse yourself in Dolby Atmos while watching movies or gaming and great surround sound for sports.” Newsweek also gave the device an “Editor’s Choice” distinction and rounded out the review by stating, “The Samsung Q990D is the best Dolby Atmos soundbar you can buy in 2024.”

The ultra-thin HW-S800D brings consumers an enhanced listening experience that is designed to fit seamlessly into any space at just 1.6-inches deep. Techlicious awarded the device with an “Editor’s Choice” distinction, adding that it’s the “Perfect choice for anyone looking to upgrade their TV’s sound without sacrificing style or space,” and “The incredibly thin S800D makes movie-watching immersive and listening to music a joy.”

Samsung continues to redefine the world of home entertainment, reinforcing its legacy as the global leader in the TV market for 18 years and the global leader in soundbars for a decade.

To learn more about Samsung’s 2024 TV lineup, visit https://www.samsung.com.

Samsung Electronics has once again demonstrated its dominance in the global TV market, marking an unprecedented 18-year streak at the forefront of the industry.

Market research firm Omdia reported that Samsung has achieved a 30.1% share of the global TV market in 2023, reinforcing its status as the industry leader since 2006. This success is largely due to the company’s strategic focus on premium and large-screen TV categories, driven by its cutting-edge QLED and OLED models.

Since its launch in 2017, Samsung’s QLED TV lineup, including the latest Neo QLED models, has surpassed cumulative sales of 40 million units. In 2023 alone, the QLED lineup achieved sales of 8.31 million units.

Samsung asserted notable leadership in the premium TV sector – specifically for TVs over 75 inches and priced above $2,500. The company has recorded an impressive 60.5% market share in terms of sales for TVs priced over $2,500, while also maintaining a lead with 33.9% sales share for TVs over 75 inches. In addition, thanks to robust sales of 98-inch models, TVs over the 90 inches have maintained the lead with a 30.4% market share.

Building on its success in the ultra-large and high-end TV market, Samsung has also made significant strides in the OLED sector. The company’s OLED TV lineup recorded 1.01 million units sold in 2023, capturing a market share of 22.7%. With the expanded OLED lineup in 2024, Samsung’s market share in the OLED sector is projected to surge in 2024.

“We are proud to be recognized as the market leader in the global TV sector for 18 consecutive years, a testament to the enduring trust and loyalty our customers place in Samsung,” stated SW Yong, President and Head of Visual Display Business at Samsung Electronics. “We are deeply committed to advancing the industry, moving beyond exceptional picture quality to offer more meaningful and valuable experiences.”

At CES 2024, Samsung Electronics unveiled the groundbreaking NQ8 AI Gen3 processor, heralding the start of the AI Screen Era. The advancement in state-of-the-art chipsets and capabilities is set to redefine the smart TV domain, integrating sophisticated AI powered by Tizen OS to establish AI screens as center of the smart home innovation.

2024 is shaping up to be another year of significant innovation for Samsung. With advancements in processors and cutting-edge AI features, Samsung is on course to further transform home entertainment and set new benchmarks in the TV industry.

Samsung aims to achieve “Product Carbon Footprint” and “Product Carbon Reduction” certifications for over 60 models in 2024

Samsung Electronics Co., Ltd. announced that eight product series[1] in its 2024 Neo QLED 4K and 8K, OLED, and The Frame lineups have received the “Product Carbon Reduction” certification from TÜV Rheinland, the international independent third-party testing, inspection, and certification organization. The certification demonstrates the carbon footprint reduction ratio of these products compared to the previous year’s model, serving as a testament to the company’s efforts to reduce carbon emissions year-over-year.

“As the world’s leading TV manufacturer, it is our responsibility to create products that both redefine TV capabilities while advancing sustainability efforts,” said Yongjae Kim, Executive Vice President of the Visual Display Business at Samsung Electronics.

“Congratulations to Samsung Electronics Co., Ltd. The issuance of Product Carbon Reduction certification demonstrates Samsung’s commitment to environmental sustainability and its actual implementation efforts to reduce carbon emissions and combat climate change,” said Frank Holzmann, Global Vice President of TÜV Rheinland Business Field Electrical, “This recognition will undoubtedly enhance the brand’s reputation and customer trust, further solidifying its position as a leading player in the global electronics market.”

TÜV Rheinland evaluated greenhouse gas emissions for Samsung’s TV products throughout their life cycle- “from Cradle to Grave” – ranging from manufacturing, transportation, use to disposal, in accordance with the internationally recognized standards such as ISO 14067 and ISO 14064-4 as well as TÜV Rheinland’s self-developed standard 2 PfG Q2880/09.23. It verifies and certifies that all of eight TV product series meet the carbon reduction standard requirement set by TÜV Rheinland. The newly certified products include two Neo QLED 8K series, three Neo QLED 4K series, two OLED series and one series of The Frame.

In addition to product certification, Samsung’s Visual Display Business obtained the display and consumer electronics industry’s first “Product Carbon Footprint Calculation Method” certification from TÜV Rheinland. This certification measures and manages greenhouse gas emissions throughout the complete life cycle of a product, collecting and analyzing data in accordance with management regulations and stipulated execution manuals to calculate greenhouse gas emissions and ensure transparent and reproducible results.

As Samsung continues its work to reduce the environmental impact of its products, it aims to achieve TÜV Rheinland’s “Product Carbon Footprint” and “Product Carbon Reduction” certifications for over 60 models in 2024, including newly introduced soundbars. With these eight product series’ carbon reduction result and analysis report, Samsung has more confidence and clear direction in the development and design of the next generation decarbonized TV product.

This recognition builds on previous acknowledgements of Samsung’s sustainability efforts. It obtained its first “Reducing CO2” certification from the Carbon Trust in 2021 for Neo QLED 4K and higher resolution TVs. In 2022, 11 TV models and five monitor and signage products achieved the ‘Reducing CO2’ certification, and most recently, 24 models across Samsung’s 2023 lineup were certified by the Carbon Trust and TÜV Rheinland.

For more information on Samsung’s 2024 TV lineup, please visit www.samsung.com.

_

[1] Neo QLED 8K (QN900D, QN800D), Neo QLED 4K (QN95D, QN90D, QN85DA), OLED (S95D, S90D), and The Frame (LS03D)

With upgraded premium features and innovations that enable unparalleled viewing experiences, Samsung 2023 TVs are already setting a new benchmark for high-end screens. Below are some key highlights of the early reviews.

Future-Proof Your Home Entertainment With Neo QLED 8K

Samsung Neo QLED 8K

Samsung’s Neo QLED 8K is at the forefront of cutting-edge screen technology, setting industry standards year over year. With the latest in upscaling technology and advanced features, the quality of Neo QLED 8K has been highly regarded for years, and the 2023 lineup now joins the ranks with positive reviews.

At the center of Neo QLED 8K’s immaculate display is the Neural Quantum Processor 8K that manages numerous neural networks and algorithms. The SoC leverages artificial intelligence and machine learning technology to make sure every detail on the screen shines. Together with Quantum Matrix Technology Pro, it enables precise backlight control that illuminates every highlight while showing deep black levels.

Outlets such as Techaeris highlighted the Neo QLED 8K, saying, “The 75″ 8K Samsung QN900C Neo-QLED TV is a fantastic television,” and ranked the device as a “Top Pick 2023” for the outlet. The outlet noted that, “if you want to future-proof your entertainment space, the Samsung QN900C is an excellent choice.”

TechRadar also praised the Neo QLED 8K (QN900C) for its upscaling technology, noting that “Samsung’s top 8K TV has a gloriously detailed picture,” thanks to its Neural Quantum Processor. “There were many moments while viewing when I silently uttered ‘wow’, and that’s certainly not something I find myself doing with every TV I test,” the review noted. (TechRadar, 02/2023)

Bringing True-To-Life Colors and Striking Contrast With Neo QLED 4K

Drawing from the technological advancements of the Neo QLED 8K lineup, Samsung’s 2023 Neo QLED 4K TVs are already making headlines for producing stunning visuals in pristine 4K resolution.

Recognizing the QN95C for its screen technologies that provide quality viewing experiences for consumers no matter what they watch, Newsweek commended the TV, saying, “The Samsung 65QN95C is an incredibly bright, feature-packed 4K TV with everything that gamers and binge-watchers will love.” The review also stated that, “The Samsung QN95C is one of the best TVs you can buy, delivering near OLED black levels and great performance while gaming or streaming.”

T3 honored the QN95C with its “Platinum Award” and giving the TV five out of five stars in its review. In comparing it to other screens, T3 noted, “The Samsung QN95C delivers outstanding image quality that rivals any OLED on the market.” (T3, 03/2023)

Trusted Reviews compared the QN95’s capabilities to other devices on the market as well, stating that, “There’s simply no other LCD TV out there that uses local dimming that limits backlight blooming as well as the QE65QN95C.” The publication also complimented the device’s Quantum Matrix Technology, noting, “Samsung has taken things a step further with their latest Mini LED TV, which boasts a massive increase in dimming zones — and the results are nothing short of spectacular.”

The Neo QLED 4K’s Neural Quantum Processor 4K and Quantum Matrix Technology come together for brilliant detail and sensational contrast, as Trusted Reviews said, “Together with Samsung’s already well-established prowess when it comes to local dimming and power management, this huge dimming zone increase has the potential to take picture quality to a whole new level.”

Game-Changing OLED Experience Powered by Neural Quantum Processor 4K

Samsung OLED

Samsung’s mission is, in part, to meet the diverse demands of consumers by providing them with a wide variety of screens for their homes. Its latest TV lineup offers a range of premium screens, with something for every scenario and every consumer, including Samsung’s 2023 OLED TVs that offer dynamic picture quality with deep black levels and lively colors.

Samsung OLED features incredible peak brightness that does not sacrifice deep black levels or breathtaking contrast thanks in part to its advanced processing. HD Guru noted in its review that Samsung’s latest S95C enjoys, “a significant brightness boost while maintaining 100% color volume.” Home Cinema Choice also commended the S95C’s impressive color quality, giving the device a “Best Buy” distinction, and stating, “improvements in brightness and color punch have been achieved without seemingly any detriment to the deep black levels we’ve come to expect from OLED-based technologies.”

Samsung OLEDs also retain the core strengths of OLED technology while overcoming the inherent limitations of OLED’s brightness by leveraging its Neural Quantum Processor 4K. “The 77-inch S95C delivers a potent combination of quantum dot OLED vibrance, reference-level color accuracy, and hyperfast gaming,” as noted by Sound & Vision. The reviewer also recognized the Samsung dedication to innovation, noting of the S95C, “It’s been a long journey to arrive at a TV that fully expresses creative intent right out of the box, but this is it.”

Lifelike Soundstage Powered by Q-Symphony and Sound Remastering

A key component to providing cinematic at-home entertainment is rich and immersive sound that complements a lifelike picture, which Samsung delivers in full through its 2023 lineup.

Samsung 2023 TVs feature innovations such as Adaptive Sound+, which uses AI technology to remaster each sound object, ensuring all audio is clear and at just the right volume. It also continues to leverage Q-Symphony, applying AI to enhance the harmonic sound of combined TV speakers and soundbars.

Samsung’s 2023 TV lineup has received numerous recognitions for its immersive soundscape, with outlets such as Trusted Reviews commenting that, “The QE65QN95C also offers an AI-enhanced version of Samsung’s Q Symphony feature this year, too, enabling the speakers in the TV to combine with those in a Samsung soundbar more effectively to create a larger, more detailed soundstage.” The outlet rated the TV as “Highly Recommended,” and gave it five out of five stars.

Samsung continues to revolutionize the industry, reinforcing its legacy as the global leader in the TV market for 17 years. To learn more about Samsung’s 2023 TV lineup, visit https://www.samsung.com.