Larger Than Life: Samsung’s Ultra-Large TVs Offer Enhanced Viewing Experiences for Users

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To enjoy their favourite content to the fullest, more and more consumers are seeking to purchase larger TVs for their homes. According to market research firm Omdia, the global market size of 85-inch screens has grown drastically from 180,000 units sold in 2019 to 1.87 million units sold in 2022. Likewise, for 98-inch screens, the global market has increased from less than 1,000 units sold in 2019 to about 160,000 units sold in 2022.


To discuss the shifting market trend towards ultra-large TVs, Samsung Newsroom sat down with Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Assistant Store Manager, Samsung Store, and learned more about how Samsung Electronics is providing revamped viewing experiences through ultra-large TVs.



Bigger, Better Viewing Experiences With Wider TVs

Samsung unveiled its 2023 98-inch Neo QLED 8K at the 2023 Consumer Electronics Show, offering consumers bright colours and extremely vivid details on a dazzling large screen. As standard TV sizes have grown larger over the years, Samsung has adapted to meet industry trends and consumer demands by developing ultra-large TVs for better viewing experiences.


“About ten years ago, a 60-inch TV was considered a large TV. But as time went by, 65-inch TVs became mainstream, and now 75-inch and 85-inch TVs have become popular, demonstrating consumers’ growing demand for larger TVs,” said Chae. “In fact, our customer survey showed that 75% of consumers bought, on average, a TV 13 inches bigger than their previously purchased TV model.”


The modern home television can provide access to diverse content, including games, sports, movies and fitness content. As the ability to have a more immersive experience has also become factor that consumers consider, the popularity of large TVs is expected to continue.


Heejin Chae explains how evolving consumer demands have shaped Samsung’s product offerings.


Comfortable Viewing at Closer Distances

One factor to consider when buying an ultra-large TV is the viewing distance – how far away the viewer should be from the TV, and whether that space is available at home. “As the viewing distance of the 98-inch NEO QLED TV has been shortened compared to Samsung’s previous ultra-large TVs, viewers can more comfortably watch from as close as 4 meters away,” said Kim.


Sangyeob Kim discusses how the viewing distance of a TV affects the viewing experience.


“We created a space in the Samsung Store with a sofa to simulate the viewing distance at home. We move the sofa to help customers gauge the viewing distance for smaller and larger rooms. Once the customers get a feel of how the TV would fit in their homes, they tend to prefer the larger models,” Kim added.


(From left) Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store


Beginning this summer, consumers can supersize their TV viewing experience with the new Samsung 98” QLED 4K TV (Q80C). Featuring Samsung’s Neural Quantum Processor 4K, the TV delivers the power of AI in 4K with incredible detail and unbelievable brightness[1]. With Supersize Picture Enhancer, AI powered image enhancements let consumers enjoy optimal picture quality on a super large screen. In addition to a stylish, slender profile, the TV also lets consumers explore their favourite content in one place thanks to Smart Hub[2].


The Samsung 98” QLED 4K TV (Q80C) will be available for pre-order in Canada beginning June 30th ahead of its official launch on July 21st. For a complete home entertainment experience, eligible consumers who pre-order the 98” QLED 4K TV (Q80C) will receive a complimentary Samsung HW-990C Soundbar as part of a limited time offer. Terms and conditions apply. For more information, please visit



[1] 4K Upscaling enhances content to near-4K picture quality. Based on laboratory testing. Viewing experience may vary according to types of content and format. 4K AI Upscaling may not apply to PC connection, and certain conditions of Game Mode. Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
[2] You will need a Samsung Account to access our network-based smart services. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g., via HDMI.

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