According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006.[1] This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, AI-powered TVs.

“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”

Samsung Electronics secured its position as the global leader in the TV market for the 19th consecutive year (Source-Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.)

Dominance in the Premium and Ultra-Large TV Segments

Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:

• Premium ($2,500+) TVs –Samsung captured a 49.6% global market share, accounting for nearly half of the global premium TV market.[1]

• 75-inch and above –Samsung led the ultra-large category with a 28.7% global market share.[2]

QLED and OLED TV Success

Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:

• QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% global market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time.[3]

• OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% global market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share globally, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.[4]

Transforming Home Entertainment With AI and Art

At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analyzing user preferences, intents and habits, Vision AI delivers a seamlessly personalized viewing experience that shapes the future of smart home displays.

Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalized digital art experience.[5]

[1] Source-Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

[2] Source-Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

[3] Source-Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

[4] Source-Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

[5] Subscription is required to enjoy all the art from the Art Store. Requires Samsung account and internet connection.

Samsung Electronics has once again demonstrated its dominance in the global TV market, marking an unprecedented 18-year streak at the forefront of the industry.

Market research firm Omdia reported that Samsung has achieved a 30.1% share of the global TV market in 2023, reinforcing its status as the industry leader since 2006. This success is largely due to the company’s strategic focus on premium and large-screen TV categories, driven by its cutting-edge QLED and OLED models.

Since its launch in 2017, Samsung’s QLED TV lineup, including the latest Neo QLED models, has surpassed cumulative sales of 40 million units. In 2023 alone, the QLED lineup achieved sales of 8.31 million units.

Samsung asserted notable leadership in the premium TV sector – specifically for TVs over 75 inches and priced above $2,500. The company has recorded an impressive 60.5% market share in terms of sales for TVs priced over $2,500, while also maintaining a lead with 33.9% sales share for TVs over 75 inches. In addition, thanks to robust sales of 98-inch models, TVs over the 90 inches have maintained the lead with a 30.4% market share.

Building on its success in the ultra-large and high-end TV market, Samsung has also made significant strides in the OLED sector. The company’s OLED TV lineup recorded 1.01 million units sold in 2023, capturing a market share of 22.7%. With the expanded OLED lineup in 2024, Samsung’s market share in the OLED sector is projected to surge in 2024.

“We are proud to be recognized as the market leader in the global TV sector for 18 consecutive years, a testament to the enduring trust and loyalty our customers place in Samsung,” stated SW Yong, President and Head of Visual Display Business at Samsung Electronics. “We are deeply committed to advancing the industry, moving beyond exceptional picture quality to offer more meaningful and valuable experiences.”

At CES 2024, Samsung Electronics unveiled the groundbreaking NQ8 AI Gen3 processor, heralding the start of the AI Screen Era. The advancement in state-of-the-art chipsets and capabilities is set to redefine the smart TV domain, integrating sophisticated AI powered by Tizen OS to establish AI screens as center of the smart home innovation.

2024 is shaping up to be another year of significant innovation for Samsung. With advancements in processors and cutting-edge AI features, Samsung is on course to further transform home entertainment and set new benchmarks in the TV industry.

In order to continue bringing the best and most vivid display to its users, Samsung has been expanding its 8K ecosystem, widening the scope of high-definition content experiences. With technology optimized to offer the brightest and sharpest 8K definition, users can enjoy a wide range of content including movies, NFT artworks and more. To learn more about Samsung’s 8K ecosystem, check out the card news below.

Samsung Electronics has been shaping the history of television through the development of its technological innovations, from FHD and 4K through to 8K, thanks to its strategic vision and an endless passion to bring new technologies to the market.

In order to learn more about the achievements made so far in the field of TV technological innovation, as well as the future of display technologies in the age of UHD screens, Samsung Newsroom sat down with TV experts to discuss these topics further.

(From left) Sangmin Lee, Head of the Picture Quality Solution Lab, Hyunchul Song from the Product Development Group and Youngseok Han from H/W Platform Lab of Samsung’s Visual Display Business

Pioneering the Future of TV Through Endless Innovation

These days, picture quality has become one of the most crucial factors consumers consider when choosing a TV. In 1977, Samsung succeeded in the development and mass production of a colour TV, the Colour Economy TV, for the first time in Korea, ushering in the era of colour television for the country. Samsung earned the title of the first colour TV manufacturer in Korea thanks to its steadfast dedication to innovation. Moreover, the company was never complacent about the colossal success of its black and white TV model, the Econo TV, which took the lion’s share within the monthly TV market at the time.

Samsung’s first LED TV, launched in 2009, wowed the world as a breakthrough in TV technology.

Next to be developed was the LCD TV, and, in 2009, Samsung unveiled its breakthrough model — the Samsung LED TV. The LED TV was the culmination of all the innovative technologies available at the time, allowing for superb picture quality brought about by light-emitting diodes. All components of Samsung’s LED TV were designed anew, and the number of patents acquired for this model exceeded 3,000.

Samsung’s QLED TV made its global debut at CES in 2017.

In 2017, Samsung then went on to introduce the world’s first QLED TV based on cadmium-free quantum dot technology at the Consumer Electronics Show (CES) in Las Vegas. The company’s innovative TV was at the center of attention that year, boasting superb picture quality and 100% colour volume[1].

A year later, the company brought to the market a QLED 8K model that incorporated 8K resolution into Samsung’s proprietary quantum dot technology. It featured Direct Full Array and a backlight technology able to precisely control the lighting balance across every part of the picture on-screen. In addition, the QLED TV also included 8K AI Upscaling[2], an upscaling technology designed to intelligently upgrade lower-quality videos into vivid 8K resolution, for the first time in the industry. Samsung’s innovative QLED 8K technologies are what launched the era of 8K.

“In 2020, Samsung unveiled the world’s first bezel-less TV that completely removed the bezels from around the display,“ said Hyunchul Song from the Product Development Group. “A year later, we further solidified our position as an industry leader by introducing our Neo QLED technology based on Quantum Mini LED displays. From FHD through to 8K, we have undertaken ceaseless efforts to develop innovative products that offer differentiated experiences based on consumer needs.”

Striving for Superb Picture Quality Through In-Depth Research Into Human Behavior

Samsung continues to strive to offer the best possible viewer experiences by delivering amazing picture quality. However, what does “good picture quality” mean to someone who works on its development?

“Picture quality is considered good when it delivers a sense of reality to the viewer that feels as if you are witnessing the images on-screen first-hand,” explained Youngseok Han, a developer from the H/W Lab. “To ensure good picture quality, display performance indicators such as high resolution, high luminance and excellent colour expression are essential. What also matters is how well-balanced the other cutting-edge technologies of the display are, including the chip design, the picture quality algorithms and the sound.”

Han went on to provide further insight into the importance of balance to the corresponding picture quality. “The factors that impact picture quality the most are how well you organize the various relevant technologies. These include those designed to reduce distortion and any image transmission noise, those that reproduce colours precisely and richly and create sharp contrast for more vivid, clear images and those motion technologies that ensure the movement of objects on-screen appears smooth and fluid.”

It would be impossible to develop good picture quality with just one singular technology, no matter how great that technology is. This is why Samsung is committed to developing innovative technologies through all kinds of different approaches without resting on their laurels as a leader in the industry. Recently introduced on the 2023 Neo QLED TV, Real Depth Enhancer is one of the new features that has been developed to further improve picture quality.

When human eyes are focused on an object, attention is directed onto the object by optimizing sharpness, clarity and texture, all while also maintaining the background scene. Samsung’s Real Depth Enhancer technology was developed based on an understanding of this human behavior, and harnesses AI to automatically separate an object from its background to create a greater sense of depth and make the images truly pop.

Furthermore, Neo Quantum Matrix Pro technology improves the playback of fine details through precise control of the quantum mini LEDs across a total of 16,384 levels[3]. This meticulous adjustment further adds dimension and a sense of reality to the images on-screen.

“Our Real Depth Enhancer technology is the result of an optimization of all the relevant technologies in a way that takes human psychology into account, instead of focusing only on improving resolution,” noted Han.

From 8K Games to Artworks on Samsung TVs in the Age of 8K Technology

These days, users are being bombarded by new content. Tens of thousands of new pieces of media and content are being published every day across all manner of platforms — but does the same apply to content being made in 8K?

“Following the recent growth of 8K devices including smartphones, anyone is able to create 8K content and view it in ultra-high resolution,” said Sangmin Lee, Head of the Picture Quality Solution Lab. “High-performance graphics cards also now make it possible for users to play 8K games, meaning that we are already living in the age of 8K UHD.”

Song further detailed the growth of 8K content in today’s viewing market. “There is a growing amount of 8K content available on social media channels, and artists are creating digital artworks in 8K,” he explained. “We added in ‘YouTube Videos in 8K’ feature to the 2023 Neo QLED TV to allow users to peruse the 8K content available on YouTube and explore digital artworks, such as an image in NFT[4] form, at a single glance.”

Samsung is also taking the lead in expanding the 8K content ecosystem by being at the helm of the 8K Association, a global non-profit organization established in 2019 with the aim of establishing 8K standards and expanding 8K content. As of February 2023, the association has 33 members, including Samsung, TV panel producers, SoC chip makers and leading content creators. Last year, Samsung released a teaser for The Lord of the Rings: The Rings of Power series in 8K developed in collaboration with Amazon Prime Video, another member of the 8K Association.

Developing Optimal Picture Quality That Takes Viewing Experiences to the Next Level

In order to learn more about the next steps for industry leader Samsung when it comes to picture quality in the age of 8K technology, Samsung Newsroom asked the three TV professionals what their goals are.

“As a developer, I feel the most accomplished when I hear the feedback that viewers think the images on-screen seem real to them,” said Han. “My goal is to further improve our algorithms by optimizing a range of components in order to deliver picture quality that is ‘more real than real’ to viewers.”

For Song, creating technologies that bring real value to users is of the utmost importance. “While the development department works to create the best picture quality through technological innovation, I am more involved in optimizing products to bring high-quality experiences to as many viewers as possible,” said Song. “I will continue to deliberate on what other kinds of user value we can bring to our viewers.”

Finally, from Lee’s perspective, the goal is and always has been to provide users with experiences that go beyond simply watching content. “The most important value that a display can provide is to present images that seem more real than reality itself,” explained Lee. “Through the best picture quality algorithms and leading sound performance, the optimal picture quality that is delivered then allows users to enjoy their favorite content without having to worry about adjusting the settings. Our ultimate goal is to offer superb picture quality that enables users to thoroughly enjoy their viewing experiences that go beyond simply watching content.”

Stay tuned in the Samsung Newsroom for the second and final part of this series, highlighting the role of the 8K TV and the innovative technologies Samsung has been developing to provide the best possible viewing experiences to its users.

[1] 100% colour volume according to DCI-P3 Colour Space tested by Verband Deutscher Elektrotechniker (VDE Germany).

[2] 8K AI Upscaling enhances content to near-8K picture quality. Based on laboratory testing. Viewing experience may vary according to types of content and format. 8K AI Upscaling may not apply to PC connection, and certain conditions of Game Mode.

[3] The number of levels in quantum mini LEDs has been corrected from 13,684 to 16,384 levels as of April 3, 2023

[4] SAVAGE is a high quality NFT marketplace featuring 4K/8K video and photography. With over 50 titles at launch in March 2023, SAVAGE will expand throughout the year with more than 250 new pieces from top creators and brands.

Samsung Electronics recently announced that it is combining innovative new gaming features with exciting industry partnerships to create a groundbreaking gaming experience with 2021 Neo QLED and QLED televisions. The new 2021 Neo QLED and QLED TV lineup delivers some of the most beloved features from Samsung’s premium gaming monitors for optimized performance.

“More and more consumers are viewing their TVs as gaming devices, whether they’re playing on a PC or console, and experiencing firsthand how high image and audio quality take their gaming experience to the next level,” said Pat Bugos, VP/Head of Consumer Electronics, Samsung Electronics Canada. “With advanced features on our Samsung monitors and TVs, including the 2021 Neo QLED and QLED lines, we’re delivering breakthrough enhancements that allow consumers to unlock the full power of next-gen gaming.”

Samsung’s 2021 Neo QLED and QLED TVs have been designed with gamers’ needs in mind every step of the way. Next-gen gaming consoles demand a display that enhances both performance and picture quality—and Samsung’s cutting-edge Neo QLED and QLED TVs are engineered to deliver. Capable of enabling 4K gaming at 120Hz, Samsung QLED TVs let you see virtually every detail in 4K incredible clarity and contrast, at a silky-smooth 120 frames per second. With low millisecond response time, auto low latency mode, variable refresh rate, and other gaming features designed with the next generation consoles in mind, Samsung Neo QLED and QLED televisions help unlock and maximize performance.

The 2021 Neo QLED and QLED TV lineup also brings the immersive ultra-wide gaming experience of Samsung gaming monitors to the TV. This gives gamers the option to play PC games at both a 21:9 wide aspect ratio and the ultra-immersive 32:9 ratio on Samsung TVs. The 2021 Neo QLED and QLED models, from Q70A and above, support both the 21:9 and 32:9 screen ratio—ensuring gamers won’t miss any PC gaming action in the periphery.

The 2021 lineup features the new and intuitive Game Bar in Game Mode, allowing players to easily adjust the screen’s aspect ratio, check input lag, connect wireless headsets, and more. With Game Mode, QLED also optimizes gameplay with its Samsung AI processor[1].

Additionally, the Q90A 50” offers support for AMD FreeSync Premium Pro Technology[2]. The technology enables true HDR console and PC gaming experiences, delivering a combination of smooth tear- and stutter-free gaming at peak performance with stunning HDR visual fidelity and low latency.

2021 Neo QLED and QLED complete the gaming experience with crisp, clear, and immersive audio. With Game Object Tracking Sound, QLED TVs use AI technology to project audio around the room corresponding with onscreen action—so you’ll know exactly where to turn when you hear another player’s footsteps.

For more information on Samsung’s 2021 TV lineups, please visit samsung.com/ca/tvs.

—

[1]4K AI Upscaling enhances content to near-4K picture quality. Based on laboratory testing. Viewing experience may vary according to types of content and format.

[2]AMD FreeSync technology requires AMD Radeon graphics and a display that supports FreeSync technology as certified by AMD. AMD FreeSync Premium technology adds requirements of mandatory low framerate compensation and at least 120 Hz refresh rate at minimum FHD. AMD FreeSync Premium Pro technology adds requirements for the display to meet AMD FreeSync Premium Pro compliance tests. See www.amd.com/freesync for complete details. Confirm capability with your system manufacturer before purchase. GD-127

Samsung Electronics Canada recently introduced The Terrace for Business – a digital display solution designed to meet the demand for outdoor content, allowing businesses to easily engage their customers with both important messaging and entertainment.

With QLED 4K display technology, The Terrace for Business brings vivid picture quality into the outdoors. The Quantum 4K processor delivers 4K resolution while AI upscaling offers crisp definition regardless of the input source^[1]. Quantum HDR 32X sets a new standard for breathtaking detail and HDR10+ adjusts colour and contrast scene-by-scene for a dynamic viewing experience that jumps off the screen^[2].

Whether you’re sharing content in a patio space, outside a retail shop or by the hotel pool, the 4K QLED display is optimized for the outdoors, making it possible for businesses to entertain guests with the same quality entertainment previously reserved for the indoors.

Designed for shaded environments, The Terrace for Business is a year-round business solution. No matter the season, its IP55 weatherproof rating^[3] delivers optimal performance and enhanced protection from the outdoor elements, including water, humidity, dust and heat.

1,500 nits of brightness^[4] and Quantum Dot technology deliver 100 per cent colour volume without washing out in extreme brightness^[5]. Users can experience brilliant viewing any time of day with an intuitive display that optimizes picture settings based on surrounding lighting conditions. The TV features impressive anti-reflection technology, greatly minimizing glare while enhancing picture contrast so that customers can read messaging clearly, even on sunny days.

“Samsung Canada is committed to customizable technology that understands, supports and adapts to the needs of Canadian businesses and consumers alike,” said Mary Peterson, VP, IT & Enterprise Solutions, Samsung Canada. “We are proud of how The Terrace for Business brings Samsung’s state-of the art QLED technology into a reliable digital display solution designed for the outdoors.”

Designed for ease of use and simple installation, The Terrace for Business comes with a step-by-step tutorial that automatically begins when it’s first turned on. The Samsung Business TV app, available for compatible Android and iOS devices, provides additional convenience by allowing you to remotely manage and control content on The Terrace. Once downloaded, the apps are automatically connected and available for immediate use^[6]. The built-in HDBase-T receiver means the Terrace for Business is ready to go once the cable is plugged in for clutter-free connectivity without the need for additional external devices.

The user-friendly interface offers more than 100 pre-loaded templates, including vertical orientation, L-Bar layouts, motion embedded, seasonal sale and other pre-designed promotional and advertisement layouts for do-it-yourself content creation.

Built to operate 16 hours a day, 7 days a week, The Terrace for Business can be programmed to automatically turn off and on during business hours with a pin-code to protect display settings, avoiding any potential content interruptions.

The Terrace for Business is now available in Canada. For additional information, please visit www.samsung.com/ca/business/smart-signage/the-terrace-tv.

–

^[1] 4K AI Upscaling enhances content to near-4K picture quality. Based on laboratory testing. Viewing experience may vary according to types of content and format.

^[2] The range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

^[3] Protection from water and dust based on IP55 (International Protection Rating) standard and operating smoothly at temperatures between -30 to 50℃. Water projected by a nozzle (6.3mm) against enclosure from any direction. *IP55 (Ingress Protection Rating): Degrees of protection provided by enclosures (IEC 60529).

^[4] Typical brightness based on internal testing standards is subject to change according to viewing environment or specific conditions.

^[5] 100% colour volume measured in Movie Mode and the DCI-P3 colour space, certified by VDE. [Please look up previous disclaimers for the full name of VDE.]

^[6] Available technology, functions, GUI (Graphic User Interface) and features may vary by region, service provider, network environment, or product, and are subject to change without notice. Each device must be connected to Wi-Fi or other wireless network.

 
Samsung Electronics announces the expansion of its award-winning lifestyle Home Entertainment portfolio with the addition of The Terrace, its first outdoor 4K QLED TV and accompanying soundbar. Enjoy your favourite entertainment in your backyard or patio with Ultra Bright Picture Quality, built-in Smart TV features and Weather-Resistant Durability. It’s everything you love about the Samsung QLED experience, now outdoors. Learn more

The event featured a clip from the ground-breaking CNN Films documentary, ‘APOLLO 11’, shown in stunning 8K definition, with attendees hearing first-hand how this 8K content was arguably “the next best thing to actually being in space”, according to Canadian astronaut Robert Thirsk, Samsung Canada’s honoured guest of the evening. A physician, engineer and astronaut with degrees from the University of Calgary, MIT and McGill, Dr. Thirsk shared stories from his two missions in space which earned him Canadian records for the longest space flight and the most time spent in space. He thrilled the audience with captivating stories about his first mission, as the payload specialist aboard space shuttle Columbia’s Life and Microgravity Spacelab mission, and his second mission, as the first Canadian to complete a long-term stay in space when he lived aboard the International Space Station for six months in 2009. In 2013, he was made an Officer of the Order of Canada, among his many other distinctions.

The documentary clip provided the perfect opportunity to share Samsung’s QLED 8K TV with 8K AI Upscaling, a key component of Samsung long-term vision to lead 8K to the forefront of TV technology with the most accurate and life-like screen resolution available. When it comes to premium picture quality and industry innovation, QLED 8K with 8K AI Upscaling is an integral part of the future of displays – unlocking sharper footage and picture capabilities for an elevated viewing experience. Whether taking a trip to the depths of the ocean, or the great, wide expanses of space, Canadians can now enjoy an immersive viewing experience with the introduction of the Q900R and the new 8K-capable models.

See here for more information on QLED 8K innovation.