Quantum Dots: The Next Generation of Display Innovation

Quantum dots are ultra-fine semiconductor particles that are tens of thousands of times thinner than a human hair. Since inception, their physical characteristics that allow them to provide the highest level of colour accuracy and brightness among existing materials had them positioned to revolutionize display technology.

When used in displays, quantum dots support a wide colour gamut that closely matches colours perceived by the human eye and facilitate pixel-level light adjustment for more accurate black levels. Emitting light in all directions, quantum dots deliver uniform luminance and consistent colour from different viewing angles while minimizing blue light exposure for a more comfortable viewing experience.

SUHD TVs at CES 2015

What Sets Quantum Dot TVs Apart: Content, Film Quality and No-Cadmium Technology

The TV industry continues research and development into the commercialization of quantum dots as the material becomes a game-changer in display technology. For that reason, a variety of quantum dot TVs have hit the market recently — offering a wide range of options to customers.

However, key differences in quantum dot TVs lie in how the technology is implemented and the overall quality of the display. To deliver a premium viewing experience, factors such as the amount of quantum dot content, the quality of quantum dot film and the use of no-cadmium materials must be considered.

Factors to consider when selecting a high-quality quantum dot TV

Quantum Dot Content

The true quality of a Samsung quantum dot TV is defined by its quantum dot content. The quantum dot film requires a minimum of 3,000 parts per million (ppm) of the material to achieve the vivid, rich picture quality and colour expression that quantum dots are known to deliver.

Quantum Dot Film

Samsung QLEDs eliminate the need for a separate phosphor layer, enhancing light and energy efficiency while delivering vivid colours. A quantum dot OLED (QD-OLED), which consists of a thin-film transistor (TFT) layer,¹ a self-emitting light source and a quantum dot film that uses the light emitted from the light source, takes a step further enhancing picture quality. In either case, a dedicated quantum dot film that contains sufficient quantum dots is key in delivering stunning picture quality.

A comparison of QD-OLED and LCD displays

No Cadmium

In the early stages of developing quantum dot TVs, cadmium was essential to achieving the key benefits of quantum dots such as colour reproduction and contrast ratio. At the time, cadmium was considered the most efficient material for producing quantum dots.

However, cadmium’s toxicity became a significant obstacle to the commercialization of quantum dot technology.

In response to this challenge, Samsung developed no-cadmium quantum dot material in 2014 and successfully commercialized quantum dot technology with its SUHD TVs in the following year to open a new era of quantum dot TVs.[2]

10 Years of Quantum Dot Innovation and Leadership

Samsung has quickly recognized the potential of quantum dot technology and sought innovation in the global display market over the past decade through continuous research and investment.

A timeline of Samsung’s quantum dot technology development from 2001 to 2022

Samsung began researching and developing quantum dot technology in 2001 — at a time when there was limited research on non-cadmium materials. Achieving vivid colours required making the nano-sized particles uniform, but the lack of technology and research made mass production extremely challenging.

Despite these obstacles, Samsung succeeded in creating a no-cadmium nanocrystal material in 2014. Since then, the company has accumulated extensive expertise — registering more than 150 patents — and continuously worked on advancing the technology. Samsung’s long-standing commitment culminated in 2015 when the company unveiled the SUHD TVs with no-cadmium quantum dot technology.[3]

QLED TVs (75Q8C and 88Q8F) at Samsung’s First Look 2017 event during CES 2017

Samsung’s QLED lineup was revealed in 2017. By applying metal quantum dot technology, Samsung achieved the Digital Cinema Initiative’s colour standard DCI-P3 and achieved 100% colour volume— thereby presenting amazing colour expression. Notably, the use of inorganic quantum dot technology protected the screens from burn-in² to deliver consistent picture quality over time.

(From left to right) Kwang-Hee Kim, Dr. Taehyung Kim, Dr, Eunjoo Jang, Sungwoo Kim and Seon-Myeong Choi from Samsung Advanced Institute of Technology

Following its success in developing a red light-emitting element for displays in 2019, the company enhanced the luminous efficiency of blue self-emitting QLEDs — considered the most challenging to implement among the three primary QLED colours³ — to a staggering20.2%.

“Discovering a blue material for self-emitting QLEDs and demonstrating performance at the device level were significant achievements of this research,” said Dr. Eunjoo Chang, a fellow at Samsung Advanced Institute of Technology. “Samsung’s distinctive quantum dot technology has once again overcome technical barriers.”

These powerfuladvancements led to the launch of the QD-OLED TVs, making history at CES 2022 by winning the Best of Innovation award for integrating quantum dot technology and OLED displays.

Samsung remains dedicated to advancing quantum dot technology through continuous innovation. The company continues to invest in leading display technology — from SUHD to Neo QLED — by offering high brightness, colour accuracy and frequency. Driven by Samsung’s unrivaled quantum dot innovations, the future of display technology is brighter than ever.

[1] An electronic circuit that adjusts and controls the light-emitting layers

[2] Occurs when a static image is displayed for too long, causing color distortions or ghost images to remain on screen

[3] Red, green and blue

Samsung Electronics, in collaboration with photography agency Magnum Photos, recently announced the release of 20 new photographs on The Frame, available exclusively through Samsung Art Store[1].

The Magnum Photos campaign, which will run globally from November 14 to December 14, 2020, will allow users to embark on a virtual journey on The Frame with enchanting photographs of global travel destinations provided by Magnum. Users can enjoy these beautiful photographs on The Frame at no charge for one month until December 14^th. After December 14^th, the photographs will be available both as a single purchase and monthly subscription through Samsung Art Store.

The photographs in the new Magnum collection were taken by world renowned artists and photographers that include Elliott Erwitt, Burt Glinn, Stuart Franklin, Thomas Hoepker and Bruno Barbey and feature specially curated pieces that capture iconic destinations and memorable eras from across the world.

“We know that people today across the world are traveling less and spending more time at home,” said Jongsuk Chu, Executive Vice President of Visual Display Business at Samsung Electronics. “By offering these breathtaking photographs from iconic locations across the world and pairing them with The Frame’s vivid QLED picture quality, we hope to give consumers a premium virtual travel experience in the comfort of their home.”

With new pictures from Magnum Photos joining the collection, the Samsung Art Store on The Frame now boasts a catalogue with over 1,400 works of art that consumers can enjoy in 4K picture quality from museums and galleries around the world, including the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg and LUMAS. These partnerships allow users to experience The Frame not just as a television, but also as a discovery hub to explore the world’s most beautiful art pieces.

With a new purchase of The Frame, users can enjoy a three-month free trial of the Art Store[2]. For more information on The Frame, please visit https://www.samsung.com/ca/lifestyle-tvs/the-frame/highlights/.

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[1] The art pieces are available as a single purchase for $26.99 or a monthly subscription for $7.99 or yearly subscription for $79.90 to the Art Store. Art pieces in the Art Store are subject to change without prior notice.

[2] Some conditions apply. Offer valid from May 1st, 2020 to December 31st, 2020 (the “Promotion Period”). Purchase from an authorized participating Canadian retailer any eligible Samsung The Frame TV during the Promotion Period to receive a bonus three (3) month subscription to the online Samsung Art Store. Eligible 2020 Samsung The Frame TV models are as follows: QN32LS03TBFXZC, QN43LS03TAFXZC, QN50LS03TAFXZC, QN55LS03TAFXZC, QN65LS03TFAXZC, QN75LS03TAFXZC. To receive your Samsung Art Store subscription with the purchase of an eligible Samsung The Frame TV during the Promotion Period, you must register The Frame TV product online at www.samsung.com/tvpromos by February 3rd, 2021. Once your claim has been verified and approved by Samsung or an agency on Samsung’s behalf, you will receive an email confirmation that your claim has been accepted and a coupon code will be provided which will enable you to obtain the three (3) month bonus subscription to the online Samsung Art Store. The coupon code must be redeemed by March 31st, 2021. Samsung takes no responsibility for lost, misdirected, or delayed claims. Incomplete or illegible request forms may delay fulfillment of your request. All submissions require you to provide your product serial numbers. Samsung TV serial numbers are located on the back panel of the Samsung TV. Samsung is committed to protecting your privacy. We will not use or disclose your personal information for purposes other than those for which it was collected without your explicit consent as required by law. To view our privacy policy, visit http://www.samsung.com/ca/info/privacy.html. Participating authorized Canadian retailers may vary. While supplies last. No rainchecks. Offer is open to Canadian residents only. Offer has no cash value. Cannot be combined with any other offers or promotions. Offer subject to change or cancellation by Samsung at any time. If you return your eligible Samsung The Frame TV mentioned above to the participating retailer, you will no longer be entitled to the bonus Samsung Art Store subscription. Limit one (1) bonus gift per customer per eligible Samsung The Frame TV purchased.

Samsung Electronics, the number one player in the gaming monitor market[1], recently announced the global launch of its next-generation Odyssey G9 curved gaming monitor. Unveiled at CES 2020, the G9 joins the G7 in the Odyssey lineup, which has reinvented the gaming experience by bringing together key elements of next-level game play: comfortable curvature, immersive interaction and incredible picture quality.

The Odyssey portfolio’s premium performance has been certified by TÜV Rheinland[2], a leading international certification organization, which recognized the Odyssey monitors with the industry’s best high performance 1000R Curved Display and “Eye Comfort” certificate. The Odyssey G9 is also the first monitor certified to support HRD10+[3], enabling it to deliver games and content in ground-breaking quality through a combination of Quantum dot technology and an HDR1000 panel.

Moreover, the innovative design of the Odyssey G9 won the CES 2020 Innovation Awards in the Computer Peripherals and Accessories category.

“Following our recent announcement of the Odyssey G7 curved gaming monitor, the G9 now joins the portfolio as the first dual QHD gaming monitor with 1000R curvature. This further solidifies Samsung’s leadership in the global gaming monitor market, with innovation happening at an unprecedented rate,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “Samsung’s Odyssey G9 curved gaming monitor takes immersive gaming to the next level, giving any gamer the upper hand.”

Addressing gamers’ needs for lightning-fast speed, minimal distractions and maximum responsiveness, the G9 comes with Samsung’s latest display innovations. The 49-inch G9 is the world’s first Dual Quad High-Definition (DQHD; 5120×1440 resolution) gaming monitor that offers a deep and immersive 1000R curvature. The G9 is set to deliver a powerful combination of features under the hood, including rapid 1ms response time with a 240Hz refresh rate and crystal clear QLED picture quality for gaming in dual Quad High Definition (QHD). The Odyssey G9 further presents a groundbreaking gameplay experience, with dynamic and seamless action scene-by-scene enabled by NVIDIA G-SYNC® Compatibility and Adaptive Sync on DP1.4.

In Addition, the G9 pursues an innovative and futuristic design with a glossy white exterior. It also houses Infinity Core Lighting, which allows 52 different colours and five lighting effect options behind the display. The design and lighting effects stand out and complement any gaming setup.

The Samsung Odyssey G9, in addition to the Samsung Odyssey G7, will be available in Canada beginning July 30, 2020. For more information, please visit www.samsung.com/ca/monitors/gaming-monitor.

Product Specifications

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[1]Source: IDC Worldwide Quarterly Gaming Tracker, 2019 Q4 data.

[2]The Odyssey lineup received certification in 2020 from TÜV Rheinland, one of the world’s leading testing service providers, for the industry`s best high performance 1000R curved display as well as ‘Eye Comfort’.

[3]The Odyssey G9 was DisplayHDR 1000-certified in 2020 by VESA, demonstrating how it delivers games and content in groundbreaking quality through a combination of Quantum dot technology and an HDR1000 panel.

Samsung Electronics Co., Ltd., the global gaming monitor market leader*, recently announced its official partnership with global esports organization, T1 Entertainment & Sports (T1). With this partnership, all teams and players located at the T1 headquarters training facility in Seoul, South Korea will practice using Samsung’s latest curved gaming monitors, the Odyssey G9 and G7. The Odyssey portfolio delivers a powerful combination of high-performance 1000R curvature, QLED picture quality, rapid 1ms response time and 240Hz refresh rate for the most immersive gaming experience.

“We are proud to partner with T1, the leader in professional esports, helping them in their continued success and global growth as official display partner,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “Our line-up of Odyssey monitors provides the latest in gaming monitor technology with lightning-fast speed, comfortable curvature and a sleek design, offering professional esports gamers the competitive edge they need to make every split second count.”

T1’s successful League of Legends team is one of the most celebrated professional esports teams in the world and is the only team to have won three League of Legends World Championship titles. In addition, T1 has professional teams and players in competitive gaming segments that include Valorant, Fortnite, Dota 2, PUBG, Super Smash Bros., Hearthstone, Apex Legends, Overwatch, and FIFA Online 4.

The partnership will roll out a series of promotional activities that bring together Samsung and the world-famous T1 League of Legends team. A meet-and-greet fan experience event will be hosted at a later date, allowing fans to interact with players and view the Samsung Odyssey gaming monitors in action. Following the event, Samsung will present highlight videos and “The Locker Room” series featuring the team, which will be uploaded onto T1’s YouTube channel. The content promotes the latest achievements of the team and highlights Samsung’s industry-leading monitor technology.

In addition, Samsung Odyssey G9 and G7 will be displayed in the ‘Samsung Player Lounge’ at T1’s new headquarters soon to be opened in Seoul. Whether they are playing games or creating content with the Odyssey monitors, all T1 teams, players, and content creators will have access to the latest gaming monitor technology for increased performance, precision and productivity.

“I am excited for Samsung to sponsor T1, providing our teams with best-in-class monitors,” said Lee “Faker” Sang-hyeok. “I look forward to practicing on the new Odyssey model once we move into our new T1 HQ.”

The Samsung Odyssey G7 and G9 gaming monitors will be available for purchase in Canada in July 2020. For more information, please visit www.samsung.com/ca/monitors/gaming-monitor.

*Source: IDC Quarterly Gaming Tracker – Forecast – Gaming Monitor 2019Q4

From left to right: T1 League of Legends Team: ‘Effort’ Sangho Lee, ‘Teddy’ Jinsung Park, ‘Faker’ Sanghyeok Lee, ‘Canna’ Changdong Kim, ‘Cuzz’ Uchan Mun

From left to right: T1 League of Legends Team: ‘Effort’ Sangho Lee, ‘Teddy’ Jinsung Park, ‘Faker’ Sanghyeok Lee, ‘Canna’ Changdong Kim, ‘Cuzz’ Uchan Mun

From left to right: T1 League of Legends Team: ‘Cuzz’ Uchan Mun, ‘Faker’ Sanghyeok Lee, ‘Canna’ Changdong Kim, ‘Teddy’ Jinsung Park, ‘Effort’ Sangho Lee

From left to right: T1 League of Legends Team: ‘Cuzz’ Uchan Mun, ‘Faker’ Sanghyeok Lee, ‘Canna’ Changdong Kim, ‘Teddy’ Jinsung Park, ‘Effort’ Sangho Lee

Samsung Electronics Canada announced today the expansion of its award-winning lifestyle Home Entertainment portfolio with the addition of The Terrace, its first outdoor 4K QLED TV and accompanying soundbar. Available now for purchase at select retailers in Canada, The Terrace is a Samsung Smart TV that is specifically designed to bring the full indoor entertainment experience outside.

Available in 55-, 65- and 75-inch models, The Terrace fits well with any outdoor living space and delivers Samsung’s leading QLED 4K display technology and Smart TV features. Designed with weather in mind – with an IP55[1] rating, the Terrace’s display boasts weather-resistant durability against water and dust, and comes fitted for easy installation outdoors across a variety of settings.

“With new lifestyle habits continuing to evolve, Canadians are using screens to work from home, exercise using online platforms, and connect with friends and family. We believe screens should also be evolving in line with these lifestyle changes,” said Pat Bugos, Vice President of Sales and Marketing, Home Entertainment, Samsung Canada. “As the latest addition to our Lifestyle TV portfolio, The Terrace transcends the connected living room to the outdoors by delivering on incredible innovation and immersive viewing experiences.”

The Ultimate Outdoor Entertainment Experience with Ultra Bright Picture Quality

The Terrace offers a crystal-clear display to increase visibility in all sorts of outdoor conditions. It provides a brightness level of 2,000 nits, ensuring that users will be able to enjoy content in vivid picture quality, even in broad daylight. Its QLED 4K display is perfect for sports fans: with a high motion rate[2], it provides clear, lifelike picture quality, ideal for motion-intensive content. Also, the display is coated with anti-reflection and adaptive picture technology, which optimizes content by analyzing its surroundings to minimize unwanted glare.

Moreover, The Terrace also has acquired high standards in water and dust resistance (IP551) so it performs well in various environments. The product boasts durability, while offering a slim and sleek design at a mere 59.8mm.

Outdoor Smart TV Built-in Experience

The Terrace offers various content and browsing experiences that deliver seamless entertainment even outdoors. The Terrace comes equipped with Tizen, Samsung’s Smart TV platform, which powers features such as Samsung TV Plus, a free linear TV video service with over 120 channels, Samsung Health, a comprehensive fitness and wellness platform as well as the leading subscription streaming services.

In addition to supporting mobile viewing capabilities like Multi View and Tap View, the Terrace also supports multiple voice services including Bixby, Amazon Alexa and the soon to launch Google Assistant, helping it fit naturally into the smart home ecosystem.

The Terrace Soundbar is in ideal harmony with the TV

Finally, The Terrace Soundbar offers dynamic sound that matches the amazing picture quality The Terrace offers for the ultimate outdoor TV viewing experience. Right out of the box, The Terrace Soundbar delivers high-quality sound and a deep and clear bass sound from its built-in woofers and distortion cancelling technology. The Terrace Soundbar has Wi-Fi and Bluetooth connectivity, allowing it to be paired with The Terrace TV and other devices. The Terrace Soundbar features adaptive sound mode to offer clear, rich sound, regardless of the content being played. Featuring IP 551 level durability, The Terrace Soundbar is designed to withstand the elements and it can be mounted to a wall, or directly to The Terrace TV, making this the ideal companion to The Terrace TV.

The Samsung 2020 Lifestyle TV Line

The Terrace is the latest evolution of Samsung’s award-winning Lifestyle TV portfolio first introduced in 2016 with the debut of The Serif. Samsung’s Lifestyle TV portfolio combines impressive technical performance including picture quality with personalized experiences for today’s consumers.

The 2020 Samsung Lifestyle TV line includes:

• The Frame: For consumers who want their TV to be part of and enhance their décor, The Frame is a high-performance TV when it’s on, and a dazzling art display when it’s off. It features a growing library of over 1,200 pieces of artwork from world-renowned artists and galleries, including the Museo del Prado, Thyssen-Bornemisza Museum, The Albertina, Saatchi Art, Artspace, Sedition, Magnum Photos, LUMAS and more. From beloved masterpieces to stunning photography, the Samsung Art Store^[3] helps users turn their space into an art gallery. Additionally, users have free access to the #StayAtHome collection until June 14, 2020. This special collection of 30 renowned works of art is available even without an Art Store subscription, and easily accessible under the Art Store’s Spotlight tab. Lastly, Samsung debuted new 32 and 75-inch sizes this year to add to the Frame’s line of 43-, 50-, 55- and 65- inch models, providing more options to enhance the look and feel of any home.

• The Sero: The Sero, which means “vertical” in Korean, brings what people love about smartphones to the TV. It gives users the ability to rotate between horizontal and vertical orientations with their television – just like a smartphone or tablet. The Sero connects with users’ mobile devices to seamlessly display content in portrait or landscape, and it features a modern design that stands out in any living space. Available at 43-inch model, The Sero displays an optimized aspect ratio so users can enjoy their favorite content, apps, and social media on a bigger screen.

• The Serif: The Serif was developed as an aesthetic-focused collaboration with world-famous industrial designers Ronan & Erwan Bouroullec. With a 360-degree design perched on a floor stand, the Serif is a stunning centrepiece created for home decor aficionados who want to make a bold statement with their television. This year, it is available in 43-, 49- and 55- inch models.

For more information on Samsung’s The Terrace, please visit: https://www.samsung.com/ca/tvs/

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[1]Protection from water and dust based on IP55 (International Protection Rating) standard and operating smoothly at temperatures between -30 to 50℃. Water projected by a nozzle (6.3mm) against enclosure from any direction. * IP55 (Ingress Protection Rating): Degrees of protection provided by enclosures (IEC 60529).

[2]High motion rate may vary by country.

^[3]Art Store available with subscription at $7.99 per month. Art can also be purchased a la carte. Visit https://www.samsung.com/ca/lifestyle-tvs/the-frame/highlights/ for more details. Art pieces in the Art Store are subject to change without prior notice.

On December 11th, 2019, Samsung Canada hosted media and members of the film industry at the Samsung Experience Store, CF Toronto Eaton Centre to celebrate the Toronto International Film Festival’s (TIFF) Canada’s Top Ten. Each year, TIFF announces the official selection of the Canada’s Top Ten theatrical screening series compiled by TIFF’s team of programmers in collaboration with film programmers and critics across the nation. The list — comprised of 10 features and 10 short films — reflects a richness of voices, perspectives, and insights from some of Canada’s finest established filmmakers as well as emerging directorial talent from coast to coast.

As part of Canada’s Top Ten, Samsung and TIFF highlighted the work from Canadian filmmakers through an immersive cinematic viewing experience alongside an intimate panel discussion hosted by entertainment TV personality, Teri Hart, and moderated by TIFF artistic director and co-head, Cameron Bailey. Exceptionally talented Canadian filmmakers joined Samsung and TIFF for a thought provoking discussion, including Sophie Deraspe, director of Antigone, and Calvin Thomas and Yonah Lewis, directors of White Lie. 

Both educational and engaging, the elevated setting provided guests an in-depth look into the art of filmmaking through superb screen technology that was complemented by the culinary creations of chef, Afrim Pristine, from the Cheese Boutique. As film lovers, we know nothing beats immersing oneself in incredible content and in partnership with TIFF, Samsung wanted to create a home away from home for attendees to view the best in Canadian film on big screen TVs.

To showcase the panellists’ films, Samsung leveraged its QLED 8K TV for an entertainment experience like no other. Film content was also displayed on The Wall to amplify picture quality and surround sound to fully transport attendees into the world of film. The Wall redefines what it means to deliver an outstanding viewing experience, and TV connoisseurs and film buffs alike will appreciate the incredible picture quality on a breathtaking scale. 

Film and television history has been a remarkable march from standard definition to HD to 4K and now Samsung is again leading the way as the first to bring 8K to the market. During the event, The Wall was displayed alongside QLED 8K to provide a larger than life experience for guests, showcasing the latest movies from Canada’s top filmmakers and demonstrating how a cinematic experience can also take place in the comfort of your own home.

As a brand committed to innovation, Samsung is proud to help showcase and celebrate the power of creativity and the Canadian filmmakers that aspire to pursue, capture and share their passions on-screen. Samsung is proud to offer products that provide experiences for film lovers and fans through state-of-the-art design and functionality, offering an amazing opportunity to enjoy great cinema. 

To find more information about Samsung QLED 8K and The Wall, click the links below:

Samsung.com/QLED

Samsung.com/TheWall

Samsung Electronics Canada recently released a new augmented reality mobile application revolutionizing the way consumers find their next TV. Through the use of your smartphone, you can see exactly what a big screen TV from Samsung will look like on your wall or entertainment centre before purchasing. Will a 98” TV fit on your wall? Or are you better off with a smaller, but still impressive, 75”? No need to break out your measuring tape, Samsung has got you covered with its “Samsung TV True Fit” app for Android and iOS devices.

Samsung continues to deliver premium innovation in home entertainment with its lineup of QLED 8K TVs. The best part? They come in 75” to 98” screen sizes, perfect for any die-hard TV aficionado. The unique augmented reality app allows you to see what a TV will look like in your home, before you even buy it – giving new meaning to the phrase, “try before you buy.”

“Augmented reality is starting to become a part of our daily lives, and this Samsung app is a beautiful functional use case of AR”, said Jennifer Richey, CSO, Gravity Jack. “To be able to see the product scaled to size in your space without tape measures or cardboard cutouts to see if it fits is AR at its finest.”

With its customers in mind, Samsung enlisted augmented reality pioneers, Gravity Jack, to help create an application combining futuristic technology with the future of retail shopping and virtual product display. Samsung wanted to provide consumers an opportunity to pick the right TV, at the right size, while also making the shopping experience fun, stress-free and easy.

“With new advances in picture quality, we’re inviting Canadians to rethink what fits when it comes to selecting TVs for their home, even in small spaces,” said Pat Bugos, Vice President of Sales and Marketing, Home Entertainment, Samsung Canada. “Though the app, consumers will have an opportunity to truly discover our lineup of big screen TVs and expand their viewing experience.”

To use the app, users can simply download the application onto their Android or iOS device, select their desired model and size, point their phone camera at the wall or TV stand, and viola! The application will scan the wall or TV stand automatically and place it in the user’s desired space.

The app also boasts a feature allowing users to place their TV manually if they would like to move it. Once the TV is in place, users can move around the TV, get closer or further away, and view it from different angles. After a user has chosen the correct model and size for their home, they can then search for the nearest retailer in their area that sells Samsung TVs.

Canadian consumers can start shopping for their dream TV today by downloading the “Samsung TV True Fit” app on the Google Play Store or the Apple Store.

Samsung’s QLED 8K with 8K AI Upscaling is a part of the company’s long-term vision of leading 8K to the forefront as the most accurate and life-like screen resolution available on the market.

“When it comes to premium picture quality and industry innovation, the introduction of our QLED 8K with 8K AI Upscaling is an integral component as we look to the future of displays,” said Pat Bugos, Vice President of Consumer Electronics at Samsung Canada. “With brilliant colour, clarity and sound, we’re confident Canadians will enjoy immersive viewing experiences with the introduction of the Q900R and our new 8K-capable models.”

To achieve 8K-quality images, the Samsung Q900R features 8K Resolution capable of high nit peak brightness – a standard met by most film studios. This feature allows the TV to produce four times more pixels than a 4K UHD TV and 16 times more pixels than a full HD TV. Q HDR 8K powered by HDR (High Dynamic Range) 10+ technology, which optimizes the TV’s brightness levels and produces pristine colours and images, is also incorporated to deliver pictures as intended by creators.

Samsung’s proprietary 8K AI Upscaling technology based on artificial intelligence also comes equipped with picture and sound quality designed to upgrade the quality of image regardless of original source quality or format. Whether a user is watching content through a streaming service, set-top box, HDMI, USB or even mobile mirroring, the Quantum Processor 8K recognizes and upscales the content to appear in 8K quality. In addition, the Q900R features Direct Full Array Elite for enhanced contrast and precise backlighting control, and also 100% Colour Volume, enabling users to witness billions of shades of colour for the purest colour accuracy to-date.

Focusing on user efficiency, the Q900R features a slate of new functions that enable consumers to use their TVs differently while maintaining the highest quality in picture and sound. For example, the TV recognizes and analyzes a number of connected entertainment devices like audio devices connected via optical cable with One Remote. Lifestyle features, such as Ambient Mode, have been enhanced to seamlessly blend the TV in the surrounding space by showcasing beautiful images, weather, news and more on the screen when the user is not watching television. The One Invisible Connection, which comes standard at 5 metres, incorporates the optical cable and power in one seamless cord, giving users more freedom to decide where and how they place the TV. Smart enhancements, such as SmartThings, further add to the Q900R’s ability to provide users with greater access to information and make their lives easier.

Samsung will showcase its latest television and audio announcements in its booth at IFA, located at the City Cube Berlin on Level 2.

New to the Samsung 2018 QLED TV lineup are several features that are designed to meet consumers’ needs for better picture quality, convenience, connection and sharing. These include Direct Full Array, new smart functionality featuring Bixby and the redesigned One Invisible Connection feature. Further differentiating the unique design of Samsung QLED TV’s, the new lineup also features Ambient Mode, an innovative design solution that allows the TV to blend into the home environment.

Additionally, Samsung is reinforcing its commitment to ultra-large screen televisions by introducing several models across its lineup in sizes that are 75-inches and above to meet today’s consumer demands.

“Our 2018 lineup of televisions deliver intuitive innovation with inspired design that allow Canadians to immerse themselves in the content they want to experience,” said Pat Bugos, VP Sales and Marketing, Consumer Electronics, Samsung Canada.

Highlights of the 2018 lineup include:

Direct Full Array

Specific to the Q9F and Q8F QLED TVs, these sets will feature Direct Full Array (DFA) contrast technology. An impressive framework of precisely controlled LEDs delivers pristine contrast across all images displayed onscreen.

Ambient Mode

To complement the seamless look of the new TV lineup, Ambient Mode has been introduced to offer added value even when consumers are not watching TV. With a multitude of information available on the screen, including traffic, weather and news, Ambient Mode extends the television’s use to that of an information hub within the home. Users can also take a picture of their wall decor using the SmartThings app and apply it to their QLED TV, which matches with the interior décor to produce an elegant, seemingly transparent screen – no longer a plain, black screen when they are not watching TV.

One Invisible Connection

With several features designed to make the daily lives of consumers easier, the 2018 Samsung QLED TV lineup delivers value beyond that which TVs were once capable of providing. With its new One Invisible Connection feature, there will now be only one singular cord between the TV, external devices and your power connection, transmitting both data and power with a seamless look. This marks the first singular cable in the TV industry that can transmit AV high capacity data at the speed of light while also transmitting power. The cable is designed using Teflon, which is resistant to high heat and known for its durability. It is also equipped with an insulation system that breaks the electrical current if the cable is cut off, ensuring consumer peace of mind.

Smart TV, Featuring Bixby

Along with new picture quality and design enhancements, the 2018 lineup of Samsung Smart TVs has become even smarter. Wi-Fi connection and app setup time during the initial setup of the television has been drastically reduced with Effortless Login, making for a seamless setup experience. To further ensure ease of use, 2018 QLED TVs will feature Bixby, a Samsung intelligence platform that first launched on its mobile devices. The TV will understand spoken natural language¹ and quickly search for content. Users will be able to sync their Galaxy smartphone to their TV for easier setup and access to functions including program guides, remote control and video sharing between screens.

Samsung 2018 TV Lineup Details

The 2018 Samsung TV lineup features more than 11 models across the QLED TV, Premium UHD, UHD and Ultra-Large Screen display range, available in a variety of sizes. Models in the 2018 lineup feature both flat and curved display options as follows:

• QLED TV: Models in the 2018 QLED TV lineup include – Q9F (65”, 75”, 88”), Q8F (55”, 65”, 75”, 82”), Q7C (55”, 65”), Q7F (55”, 65”, 75”) and Q6F (49”, 55”, 65”, 75”, 82”). The QLED TVs feature enhanced color and contrast, HDR10+ compatibility, Ambient Mode, Smart TV enhancements with Bixby Voice, One Remote Control and the One Invisible Connection. One Invisible Connection only can be used with Q7, and Q9 series

• Premium UHD: Models in the 2018 Premium UHD TV lineup include NU8500 and NU8000. The Premium UHD TVs include features such as dynamic crystal color, HDR10+ compatibility, clean cable solutions, and Smart TV enhancements with Bixby Voice and One Remote Control.

• UHD: Models in the 2018 UHD TV lineup include NU7100 (75/65/58/55/50/43/40″) and NU7300(65/55″). These UHD TVs include features such as 4K UHD and HDR picture capabilities, clean cable solutions, slim design and Smart TV capabilities.

• Ultra-Large Screen TVs: Models including the Q6FN, NU8000, Q7F and Q9F are included in the ultra-large screen TV lineup, offering screen sizes that are 75-inch or larger. These models reflect consumer demand for larger screen televisions for a more impactful, immersive home viewing experience.

Samsung’s 2018 lineup of televisions will be available in stores on April 20, 2018. For more information on Samsung’s TV lineup, please visit www.samsung.com.

1 Bixby recognizes select languages; others to be supported. Using Bixby Voice may be limited under certain situations. Bixby Voice is designed to recognize certain US English accents and dialects. Some Bixby features may not be available depending on country, region, or language.

“2017 will mark a major paradigm shift in the visual display industry, ushering in the era of QLED,” said Pat Bugos, Vice President, Consumer Electronics, Samsung Canada. “QLED TV will provide industry leading true-to-life picture, stunning design that can redefine any room and intuitive innovation to help Canadians get closer to the on-screen content they are passionate about.”

Exceptional Picture Quality

With picture quality a top priority for Canadians, the new Samsung QLED TV represents yet another leap forward.

This breakthrough technology is a result of Samsung adopting a new metal Quantum Dot material – making it possible for the TV to express an improved range of colour with much greater detail compared to conventional TVs.

The new Quantum dots allow the Samsung QLED TV to express deep blacks and rich detail regardless of how light or dark the scene is, or whether the content is being played in a brightly lit or darkened room. Furthermore, the Samsung QLED TV can generate peak luminance as high as 1,500 to 2,000 nits, with no impact on its ability to deliver accurate and impeccable colour. With its metal alloy Quantum Dot technology, brightness no longer has to be compromised to boost colour performance, which is maintained regardless of how wide the viewing angle may be.

The new lineup offers improved colour performance, displaying DCI-P3 colour space accurately that can reproduce 100 per cent colour volume. This means they can express all colours at any level of brightness – with even the subtlest differences visible at the QLED’s peak luminance between 1,500 and 2,000 nits.

Colour volume represents colour that can be expressed at different levels of brightness. For example, a leaf can be perceived as different colours from yellowish green to turquoise, depending on the brightness of the light. Samsung QLED TV display can capture all those subtle differences in colour.

Committed to Solving Consumer Frustrations

The Samsung QLED TV’s new design features tackle some of the most significant in home TV frustrations.

“With the QLED TV, we’ve solved many of the problems that everyone – and every home – has experienced; cable clutter, thick wall mounts and a slew of devices sitting right under the TV,” said Bugos. “The focus of our innovative 2017 TV lineup is on the content on the screen and not everything surrounding it.”

Improvements to design and usability in the QLED TV series include a single, transparent Invisible Connection cable through which all the peripheral devices can be gathered and connected to the TV and the no-gap wall-mount, which makes it quick and easy to affix the TV flush against the wall. For those who prefer not to mount their TV, Samsung is offering two new stand designs that elevate and showcase the QLED TV beautifully. Consumers can choose either the Studio Stand that resembles an easel with a painting, or the sleek Gravity Stand that, when attached to the TV, resembles a contemporary sculpture.

Samsung Smart TV

In 2017, Samsung is focused on the continued evolution of its Smart TV offering, providing Canadians a simple, unified user experience for all their entertainment content – wherever and whenever they want it. The Samsung Smart Remote can control most connected TV devices from a single source with one device.

This year, the Smart Hub interface has been extended to both Android and iOS smartphones through the new and improved Smart View app, which now provides a comprehensive overview of all available content on the app’s home screen. Consumers can use their smartphone to select and start their favourite live TV programs and video-on-demand services on their TV through the Smart View mobile app and choose to receive smartphone alerts about their favourite content.