Whether you’re a basketball fan, foodie or art lover, there is something for everyone in the upcoming fifth season of How Hungry Are You?, hosted by Serge Ibaka, which premieres November 14 across Sportsnet properties, including Sportsnet 360, SN NOW and Sportsnet’s YouTube channel. Presented by Samsung Bespoke, the series serves up a fresh lineup of incredible guests, eclectic dishes, and great conversation.

The six-episode season will highlight an exciting new addition: Samsung Bespoke kitchen appliances. With a focus on design and customization, Samsung Bespoke features appliances that can be personalized via an array of colour combinations to fit individual design preferences. At the heart of the collection is the Samsung Bespoke Refrigerator, available in 11 colours and three finishes, all of which boast interchangeable outside panels to reflect various personal styles. How Hungry Are You? viewers will have an opportunity to spot Samsung Bespoke’s different colour combinations throughout the series.

“We’re thrilled to partner with Sportsnet for the fifth season of How Hungry Are You? as a presenting sponsor and elevate the show’s unique culinary experience with stylish new kitchen appliances,” said Pat Bugos, Senior Vice President of Consumer Electronics at Samsung Canada. “Samsung Bespoke is more than a home appliance – it’s a statement piece, and like the show’s creative dishes, it’s a piece of art.”

Launched in 2018, How Hungry Are You? has amassed a loyal following of fans off the basketball court with its unique format. Featuring celebrity guests sampling unfamiliar and “interesting” dishes like pig brain and caterpillar gyros, the show delivers entertaining, one-of-a-kind interviews you won’t find on other cooking programs.

“Fans are in for a special treat with the new season of How Hungry Are You? as we showcase a roster of all-star personalities experimenting with more exciting and unexpected foods,” said Anthony Attard, VP Sales, Sportsnet. “This program exemplifies how Sportsnet successfully connects audiences and brands through engaging integrated content. Our partnership with Samsung Bespoke not only complements the show’s creative approach to cuisine, but delivers a colourful setting for hosting entertaining conversations in the kitchen.”

Watch previous episodes of How Hungry Are You? free on SN NOW. For more information about Samsung Bespoke, please visit Samsung.com/ca.

Bespoke Home 2022 will showcase Samsung’s latest Bespoke products and services that are set to provide users with customizable, flexible and innovative home solutions able to match their daily lifestyles and changing needs.

Be sure to tune in to the global livestream to learn more. Bespoke Home 2022 will be streamed live on Samsung Newsroom, Samsung.com and Samsung YouTube on June 7 at 10:00 EDT.

Samsung Electronics Co., Ltd. recently announced the global launch of the Bespoke French Door Refrigerator, which will be available in Canada beginning this spring. Initially unveiled at CES 2022, the new model is available in a choice of 3-door and 4-door configurations, and with options that include Family Hub. With the launch, the Bespoke lineup now includes a model fit for every family’s needs.

Combining unique and customizable designs with Samsung’s latest storage and cooling innovations, the new line offers consumers the refrigerator they’ve always wanted with the convenience they truly need. A choice of 11 stylish glass and steel finishes allows families to pick the perfect look to complement their kitchen, while SpaceMax technology ensures they can comfortably store all their groceries for all types of cooking.

“With the expansion of our Samsung Bespoke lineup, the new Bespoke French Door Refrigerator provides even more choice for consumers when it comes to customization and convenience in the kitchen,” said Pat Bugos, VP/Head of Consumer Electronics, Samsung Electronics Canada. “Combining Samsung’s advanced technologies with customizable aesthetics, the Bespoke French Door Refrigerator provides an opportunity for consumers to complement their personal style and experience new ways of living.”

Your Fridge Your Way

Available in a variety of stylish colours and finishes, the Bespoke French Door Refrigerator empowers families to transform their kitchen to fit their lifestyle. The refrigerator’s neat and modern styling includes interchangeable panels, flat doors and recessed handles for a seamless built-in look.

The elegance of the design ensures that it will not look out of place when installed alongside existing appliances and cabinets. Integrating the water and ice dispensers into the appliance’s interior emphasizes the design’s stylish simplicity.

A choice of 11 glass and steel finishes invites families to be creative when selecting the perfect refrigerator design for their kitchen. Glass finishes include Charcoal, Grey, Pink, White, as well as new Clean Sunrise Yellow, Clementine and Morning Blue. Steel finishes include Matte Black, Navy, Stainless and new Emerald Green.

Convenient Features Maximize Performance

The Bespoke French Door Refrigerator comes packed with Samsung’s latest cooling and storage innovations. These convenient features provide families with freshly filtered water and offer them the freedom to customize cooling settings.

Built into the refrigerator’s interior to reduce the risk of contamination, the Beverage Center offers fast and easy access to refreshingly cold and naturally flavoured water. As soon as it is placed inside the fridge, the BPA free^[1] Autofill Pitcher automatically fills with purified water, which can be infused with fruits and herbs to create deliciously flavoured beverages.

The Dual Auto Ice Maker produces both Cubed Ice and Ice Bites^TM, which are smaller than ice cubes and can chill drinks much faster. It is capable of producing 5.3lbs (2.4kg) of ice per day and stores up to 9.9lbs(4.5kg)^[2] – twice the amount of other ice makers. Its sliding cover makes it easy to use an ice scoop and helps protect ice from exposure to air when the freezer door is open.

The refrigerator’s FlexZone^[3] helps keep foods fresh by storing them under optimal conditions. With five pre-set temperature modes, including Soft Freeze, Meat/Fish, Beverage, Deli and Wine, this independently controlled compartment offers families the flexibility to store a wide range of items depending on their needs.

Bigger Is Better

Modern families require fridges that cater to their cooking style with maximized storage space and preservation of freshness. With enhancements that create more room for families’ must-have items, the Bespoke French Door Refrigerator makes it easy for households to store more food more efficiently.

The 4-door model features 29 cubic feet of internal capacity, while the 3-door model features 30 cubic feet. The models’ spacious designs were made possible in part thanks to Samsung’s SpaceMax Technology. High-efficiency insulation enabled the refrigerator’s interior walls to be made thinner, creating more room for groceries.

With more households consuming fresh produce these days, the large-capacity Big Veggie Box offers a convenient space to keep all kinds of fruits and vegetables fresh. The compartment sends away messy fridges and wilted vegetables to the past by storing foods for a long time at optimal temperature. Creating more room for fresh produce saves space on the fridge’s shelves while also helping families save time and trips to the store.

The New Big Pantry^[4], meanwhile, is a dedicated drawer that allows families to store more meat, poultry and other delicate ingredients like fish. Pre-prepared foods and meal kits fit perfectly inside so the fridge’s interior shelves can be kept neat and organized. There’s even a dedicated space for canned drinks to be stored upright.

More Fun With Family Hub

The availability of Family Hub adds new layers of fun and efficiency to managing the whole kitchen and household. The platform’s features have been expanded for 2022 to make it easier for families to stay connected, organized and entertained.

Now, in addition to sharing photos and messages, families can use Family Hub to listen to music and enjoy continuous viewing experiences by mirroring content from their Samsung Smart TV or Samsung Galaxy smartphone.^[5] View Inside lets families remotely peek inside their fridge, tag food types and create shopping lists and reminders, and has been upgraded to identify items more accurately.

With new built-in Alexa support, Family Hub will also allow consumers to access key Amazon^[6] services right from their refrigerator. Families will be able to talk to Alexa and listen to Amazon Music and Audible^[7].

For more information about the Bespoke French Door Refrigerator, please visit Samsung.com.

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^[1] Bisphenol A (BPA) is found in polycarbonate plastics and epoxy resins, which are often used in food and beverage containers, and has been linked with possible adverse health effects.

^[2] Figure describes the Bespoke French Door Refrigerator’s regular-depth model. Counter-depth model stores up to 7.3lbs of ice.

^[3] This model is only available in US/Canada. The FlexZone is only available with the Bespoke French Door Refrigerator 4-Door model.

^[4] New Big Pantry is only available with the Bespoke French Door Refrigerator 3-Door model.

^[5] Wi-Fi connection required. SmartThings app required. Available on Android and iOS devices. A Samsung account is required.

^[6] Amazon, Alexa and all related logos are trademarks of Amazon.Com, Inc. or its affiliates. Amazon Alexa is available in the US as of March 2022 and will be expanded to Canada in the second quarter of 2022.

^[7] A Wi-Fi connection and Amazon account are required.

Samsung Electronics today announced that it had reaffirmed its position as a top-five brand in Interbrand’s Best Global Brands 2021. Interbrand, a global consulting firm, evaluates businesses’ brand value based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase and brand competitiveness.

According to the Best Global Brands list announced by Interbrand on October 20 (local time), Samsung ranked fifth with a brand value of USD 74.6 billion, a 20% increase compared to last year. On the back of its strong financial performance —which has recovered to reach pre-pandemic levels — the company’s brand value surged by 20% this year, twice the average brand value growth rate among the top 100 brands in 2021.

Since entering the top five for the first time last year, Samsung has maintained its position for two consecutive years with its largest increase in brand value since 2013.

According to Interbrand, major factors that played a critical role in the growth of Samsung include:

• Its transition to a customer-centric management system, highlighted by the establishment of a new CX (customer experience) team dedicated to prioritizing customer experience and values
• Its ongoing efforts for sustainable development, including various campaigns guided by its CSR vision, ‘Together for Tomorrow! Enabling People,’ as well as company-wide initiatives that promote sustainability such as the use of eco-packaging for TVs and the Galaxy Upcycling program
• The launches of innovative products including the Galaxy Z Flip3 5G, Neo QLEDs and the Bespoke lineup of home appliances
• Technology leadership as a solid number one in the Memory market and the launches of innovative System LSI products
• Leading the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment

“It is very encouraging to see Samsung Electronics reach the top five in the world last year and then achieve enormous double-digit growth this year — our biggest leap in brand value since 2013,” said YH Lee, CMO of Samsung Electronics. “We promise to leverage our customer-centric management model to keep listening to our customers. This is how we will repay the massive support we have received from customers around the globe.”

Meanwhile, on October 12, Samsung was also ranked No.1 by Forbes as the World’s Best Employers 2021 for the second consecutive year. As a global organization with employees and businesses around the world, Samsung has once again been chosen as the number one employer.

Each year, Forbes surveys around 150,000 employees from 58 countries working for businesses with operations in multiple nations or regions, and this year asked respondents to rank their satisfaction with their employers’ COVID-19 responses and score their employers on image, economic footprint, talent development, gender equality and social responsibility.

Reference: Samsung Electronics’ growth in brand value (Interbrand):

Television sets and talk show studios often become as iconic as the stars that call them home. Cityline and host Tracy Moore are no exception.

With the latest season of North America’s longest running daytime show for women once again on Canadians’ screens, the Cityline set needed a refresh to welcome guests back. Samsung Canada identified an opportunity to revamp the set and give audience members and guests alike a unique studio experience.

Innovative digital displays deliver inspiring content

From the moment guests step foot into the studio or tune in from home, they can see the iconic Cityline in stunning 4K on Samsung’s 98” Premium Display QBT and 85″ Premium Display QMR. Situated behind the conversation and makeover area where Tracy chats with guests, the Samsung QMR and QMT series of displays deliver incredible UHD resolution as they showcase the latest fashion and beauty trends.

Both displays include intelligent UHD upscaling[1] and rich flawless colours with Dynamic Crystal Colour, all in a slim design, showcasing the Cityline branding in sharp picture quality. The QMR series features non-glare display, providing better visibility of on-screen content from all angles at any time of the day, while the QBT series includes an all-new symmetrical design which makes installation simple, ideal for when sets need to be changed. The digital displays complement the new set and offer Cityline the opportunity to showcase content in vivid and brilliant colour.

Cooking meets style in the Samsung Kitchen

Always the first to showcase the latest trends, Samsung Canada provided Cityline with its brand new Bespoke 4-Door Flex Refrigerator to create the show’s first ever fully working kitchen, as well as a suite of connected kitchen appliances, ensuring hosts have cutting-edge tools to cook up a storm in the brand new ‘Samsung Kitchen’.

Created with consumers’ style in mind, Samsung’s Bespoke 4-Door Flex Refrigerator is a unique blend of personalized aesthetic with premium refrigeration and is the highlight of the Samsung Kitchen. The Bespoke 4-Door Flex features customizable outside panels with colours, materials and finishes to reflect a variety of personal styles, together with customizable and convertible compartments on the inside.

Bespoke is the perfect mix of style and function in the new kitchen. With 8 different panel colours available, as well as 3 different finishes, Bespoke offers the ability to mix and match styles, bringing the world of fashion into the kitchen and allowing the Cityline set to change up its style as the show evolves. The stylish piece of technology is ideal for the revamped set and the Cityline brand, which has long encouraged viewers to flaunt their unique personalities and show their true colours.

To help guests showcase their cooking skills, the kitchen features Samsung’s Double Wall Oven with Power Convection, offering a flexible choice of cooking methods to cater to any recipe. Meanwhile, the Samsung Induction Cooktop provides a large, open area that offers greater flexibility for cooking multiple dishes. It is able to accommodate different sizes of pots and pans to cook everything evenly and efficiently without “dead zones.” To round out the complete kitchen revamp and to avoid the build-up of dirty dishes, the space also features the Samsung AquaBlast Dishwasher which provides corner to corner coverage for superb cleaning. No need for scrubbing!

With the new Samsung Kitchen and digital displays installed on set, Cityline is ready to welcome back guests and viewers alike to find out more about the new additions and all the exciting trends and news for the upcoming season.

If you missed the Cityline studio reveal segment, you can watch it here (note Cityline airs weekday mornings on City TV channels across Canada). For more information regarding the latest technology from Samsung, please visit Samsung.ca.

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[1] UHD Upscaling enhances content to near-UHD picture quality. Based on laboratory testing. Viewing experience may vary according to types of content and format.