Samsung Electronics Co., Ltd. yesterday held “FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV” as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, Nevada, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid rise of free-ad-supported television (FAST).

The session highlighted the interconnected relationship between today’s rapidly evolving consumer behaviors and preferences, the transformation of content by technology and monetization models, the expanding role of creators as studios and the ways in which interactive and live experiences are catalyzing a shift from passive viewing into active engagement.

Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S., NBCUniversal Global TV Distribution.

FAST Gains Momentum as Audiences Recalibrate Value

As audiences grapple with subscription fatigue and a fragmented streaming landscape, the panel focused on how FAST is restoring simplicity and value to television. Samsung TV Plus anchored the conversation as a platform designed to reduce friction, offering hundreds of live and on-demand channels in one free, easily accessible experience across Samsung TVs and devices worldwide.

“The TV experience today can often feel like too much work for the viewer,” said SVP Brodsky. “Our goal with Samsung TV Plus is to simplify television again and combine the power of linear discovery with a modern, connected experience that feels effortless, curated and truly valuable.”

The panelists emphasized that FAST has evolved into a core part of the streaming ecosystem, complementing subscription and traditional models while delivering premium, proven programming at scale. For Samsung TV Plus, that evolution is rooted in shared experiences that elevate viewing and meet users not just where they already are, but where they want to be.

Hybrid Models Redefine the Streaming Ecosystem

Panelists emphasized that the evolution of streaming is less about replacing traditional models and more about expanding how audiences engage with content. FAST, subscription and linear distribution models are increasingly working in tandem, allowing studios to extend the life of proven franchises, reach new viewers and unlock additional value without sacrificing performance elsewhere. By leveraging data, audience behavior and decades of content insight, media companies are deploying FAST to complement existing channels and create a more resilient and diversified ecosystem.

EVP Bruce Casino highlighted how this approach has enabled NBCUniversal to bring both classic and contemporary content to FAST audiences while continuing to see strong performance across platforms. “FAST doesn’t replace traditional distribution, it extends it,” said Casino. “What we’re seeing is that when great content shows up in multiple places, it creates incremental value rather than cannibalization — allowing franchises to thrive across FAST, streaming and linear channels.”

Creators Emerge as the New Studios

The panel also examined how the changing nature of consumer habits and television platforms means content creators do not have to work exclusively with legacy studios to reach a broad audience. As this medium expands from social platforms to the living room, FAST is helping bridge digital culture and traditional TV, while also serving to elevate its production quality.

Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences.

One of the clearest examples of a brand that has taken the step from digital-first brand to legitimate TV studio is sketch comedy-improv collective Smosh. By launching a FAST channel with Samsung TV Plus, Smosh has been able to strengthen its connection with its already-dedicated fans while gaining access to a much larger viewer base. Due to this evolution, Smosh has enhanced long-term growth.

“Partnering with Samsung TV Plus allowed us to elevate our production quality and invest in the future of the Smosh brand,” said CEO Alessandra Catanese. “It was the right platform to help us reach a broader audience while positioning our content in a premium environment that supports where we’re headed as a company.”

Live and Interactive Experiences Drive Engagement

Looking beyond on-demand viewing, panelists discussed how live programming like concerts and interactivity are reshaping the television experience by creating shared moments that audiences actively participate in.

With features such as synchronized premieres and real-time participation, technology is transforming television from a passive activity into an interactive experience — fostering connection, excitement and a sense of belonging that brings viewers together organically. Together, the panelists agreed that the future of television will be defined by flexibility, cultural connection and experiences that invite participation, not just consumption.

“Authentic content that creates cultural connection and brings people together is what matters most,” said SVP Brodsky. “That’s why we’re investing in live events, creator programming and interactive formats that remind people why TV has always been the center of the home.”

As streaming continues to evolve, Samsung is focused on helping shape a TV ecosystem that delivers value for viewers, opportunity for creators and scale for advertisers, — redefining what television can be in 2026 and beyond.

During the session, Samsung emphasized its focus on expanding the TV’s capabilities through next-generation AI while delivering exceptional picture quality. 2026 will be a pivotal year for the VD business, with Micro RGB and OLED leading the premium TV segment, mini LED increasing accessibility to premium TV technology, and ultra-large displays further enhancing the immersive entertainment experience at home and beyond. As a result, the full lineup will bring Samsung’s state-of-the-art sceen experience to a wider range of consumers, while reinforcing the company’s leadership in performance and innovation.

“We are currently experiencing a transformation in the way viewers enjoy the television experience, shifting from one centered on viewing to one based on direct interaction with users,” said President Yong. “As television evolves, Samsung is continuing to earn its leadership role year after year by building on its legacy of hardware excellence.”

Elevating the TV Experience With Vision AI

At the heart of Samsung’s 2026 strategy is Vision AI Companion (VAC), a new intelligent platform designed to make television more intuitive, conversational and personalized. Integrated across nearly Samsung’s entire TV lineup, VAC understands what viewers are watching, anticipates their needs and surfaces helpful, contextual information directly on the screen — transforming the TV from a passive display into an active participant in everyday life.

By embedding AI across its ecosystem, Samsung is expanding the TV’s role beyond entertainment, enabling deeper smart home integration and more meaningful engagement. This approach reflects Samsung’s commitment to building connected experiences that adapt to users, while maintaining the picture quality and reliability consumers continue to prioritize.

Redefining Scale, Design and Lifestyle Innovation

During the session, Hun Lee, Executive Vice President (EVP) of VD Business, provided additional detail surrounding Samsung’s new Micro RGB 130-inch TV, an industry-first technical achievement, as well as the company’s commitment to lifestyle TV innovation.

“As the quality of content improves, it’s natural for users to want a higher degree of immersion,” said EVP Lee. “As we develop our products, Samsung is focusing on the tangible experiences brought by technologies like VAC, rather than just their technical specifications.”

As Samsung celebrates twenty consecutive years as the world’s top TV brand, the VD Deep Dive underscored a clear message: leadership is earned through continuous innovation. By combining hardware excellence with intelligent, connected experiences, Samsung is shaping a future in which TVs deliver not only superior picture quality, but smarter, more personal and more meaningful experiences in homes around the world.

Samsung Newsroom stepped inside to see how hardware innovation and AI-driven visual intelligence come together to create new immersive experiences.

▲ Samsung has been the world’s No. 1 TV brand for the past 20 years.

Micro RGB 130”: CES Innovation Awards 2026 Best of Innovation Winner

The Micro RGB 130” TV made its debut at First Look. Visitors were first struck by its scale, then by the precision of its color reproduction across varied content. Micro RGB 130” also delivers 100% of the BT.2020 wide color gamut, certified by Verband der Elektrotechnik (VDE), to enable more accurate, life-like colors.

As screen sizes grow, maintaining image consistency becomes more challenging. Samsung addressed this with Glare Free technology, enabling uniform image rendering without distracting reflections — a key reason the Micro RGB 130” TV earned a CES Innovation Awards 2026 Best of Innovation honor.

▲ Micro RGB 130”

▲ The Micro RGB 130” TV uses RGB color LEDs smaller than 100 micrometers as its backlight to deliver exceptional picture quality and color.

▲ Video explaining how micro RGB LEDs work

Beyond the technology, the Micro RGB 130” TV’s Timeless Frame design reflects a modern evolution of Samsung’s TV legacy — preserving the Timeless Gallery concept first introduced at CES 2013. The lower edge of the frame meets the floor, creating the effect of a window that blends seamlessly into its surroundings.

The Micro RGB TVs will be available in 100-, 85-, 75-, 65- and 55-inch sizes.

▲ Video introducing the Micro RGB 130″

Vision AI Companion: From Convenience to Comfort In Everyday Life

▲ Vision AI Companion demonstration

“Which team do you think will win today’s soccer match?”
“Can you tell me the recipe for the food on screen?”

The Vision AI Companion area showcased the range of interactions available through the TV. First introduced in 2025, the Vision AI Companion now understands casual, conversational prompts and delivers intelligent responses — from providing detailed information about a film to recommending music based on mood and even placing food orders.

▲ A recipe recommendation via Vision AI Companion

Art TVs: Bringing Art Gallery Experiences Into the Home

The Frame and The Frame Pro

Building on the art experiences offered through Samsung Art Store, Samsung spotlighted its expanded Art TV lineup with a larger The Frame 98”. The built-in One Connect design simplifies installation, while the packaging box doubles as a wall-mounting guide.

Displayed alongside it, The Frame Pro 85” evoked the feel of a gallery space — showcasing Neo QLED picture quality with vivid clarity.

▲ The Frame 98” and The Frame Pro 85”

OLED S95H

The newly released OLED S95H TV, a CES Innovation Awards 2026 honoree, features an ultra-slim, bezel-free design that resembles a high-end picture frame mounted on the wall.

▲ OLED S95H

Art TVs can display more than 5,000 works currently exhibited in museums and other venues around the world. Samsung plans to expand the service through collaborations with global partners.

▲ Art TVs created an immersive chamber where visitors could become part of the piece.

6K Gaming: Immersion on Another Level

Odyssey 3D Monitor

The glasses-free Odyssey 3D 32″ (G90XH6K) — the world’s first 6K 3D gaming monitor — invited visitors to experience their favorite games in new ways. Around 60 games can be enjoyed in 3D including “The First Berserker: Khazan,” “Stellar Blade,” “Lies of P: Overture” and “Mongil: STAR DIVE.”

▲ Odyssey 3D 32”

▲ Jerry Ruiz

“I tried gaming in 3D for the first time, and it felt completely new and immersive,” said Jerry Ruiz, a digital content creator from Kennewick, Washington. “Being able to play 3D games without wearing glasses was especially impressive — I don’t think I’ll be able to go back to regular gaming.”

Personalized Entertainment: Tailored to Individual Lifestyles

Tizen

The new Tizen operating system enables personalized recommendations through expanded content discovery. Viewers can access curated programming based on viewing trends and seasonal themes through a simple, intuitive interface.

▲ Tizen delivers personalized entertainment experiences.

Samsung extended entertainment beyond watching and listening by inviting visitors to take the mic with Stingray Karaoke on Samsung TV. With microphone connectivity, tambourine effects and applause sounds, the TV transforms into a karaoke system, while features such as echo, reverb and voice tuning recreate the feel of a professional performance. Visitors could also test their skills with Fender Play TV, available exclusively on Samsung TV. The service offers guitar tutorials led by top instructors, along with virtual band sessions through Jam mode.

Available in 30 countries, Samsung TV Plus brings a wide range of entertainment programming — from sports and music to creator content — across more than 3,500 channels and 66,000 video-on-demand titles.

Big Screen, Glare-Free Immersion

The large-display setup demonstrated Samsung’s Glare Free technology, delivering immersive paired with Micro RGB picture quality and spatial audio. The experience reflected Samsung’s vision of the TV as an Entertainment Companion.

▲ Light reflections are visible on the left display but minimized on the right with Glare Free technology.

Portable Screens: Made for Life on the Move

The Freestyle+

One area of the exhibition resembled a camping trip, featuring the new The Freestyle+ projector. Designed for portability, the device lets users enjoy their favorite content wherever they go.
Lightweight and compact, the projector features a minimalist design that blends into any space. AI OptiScreen automatically adjusts the image for different surfaces — including walls, ceilings and curtains — ensuring optimal viewing from virtually anywhere.

▲ The Freestyle+

▲ AI OptiScreen delivers clear viewing on virtually any surface.

In addition, 3D Auto Keystone delivers an optimized, near-rectangular image even when projected onto uneven surfaces such as three-sided corners or curved curtains.

▲ 3D Auto Keystone creates a near-rectangular image even when projected onto a three-sided corner.

Audio Innovation: Sound for Every Space

Music Studio Series and Q-Symphony

Samsung unveiled a range of audio devices in multiple form factors, each made to deliver high-quality sound. Created in a second collaboration with French designer Erwan Bouroullec — following his earlier work with Samsung on The Serif TV — the Music Studio series of Wi-Fi speakers blends refined design with immersive audio, enhancing interior spaces wherever they are placed. The Music Studio series received a CES Innovation Awards 2026 honor.

▲ Music Studio series

Q Series All-in-One Soundbar

Samsung introduced its most cinematic soundbar to date with the new Q Series All-in-One Soundbar. The system features 13 built-in speakers and Sound Elevation technology — which raises dialogue toward the center of the screen. With Auto Volume and flexible installation options including wall mounting or tabletop placement, the soundbar delivers a clearer, more natural listening experience.

▲ Q Series All-in-One Soundbar installation options

Sound Tower

The Sound Tower rounded out the audio lineup. Equipped with a built-in telescopic handle and wheels, the speaker can be easily moved and positioned as needed. Users can adjust lighting colors and effects with Party Lights+ and sound settings to suit different environments. With IPX4 water resistance, the Sound Tower delivers stadium-level energy for an immersive match-day experience.

▲ Sound Tower

Next-Generation Technology: Innovation Beyond the Screen

Micro LED 140″

▲ Micro LED 140″

Using microscopic chips that independently render color, the Micro LED delivered lifelike visuals with exceptional clarity. Shown on a massive 140-inch screen, the imagery created an immersive, cinema-like experience that felt true to life.

▲ Micro LED technology delivers strikingly realistic visuals.

AI Beauty Mirror

▲ AI Beauty Mirror

In the next area, visitors entered a space modeled after a powder room where a circular mirror revealed itself as the AI Beauty Mirror. Powered by on-device AI, the technology signaled Samsung’s technology expansion into the beauty space.

The hybrid design combines a polarized mirror with a half mirror to improve reflectivity and transparency, delivering clearer, more precise visuals.

▲ The AI Beauty Mirror provides personalized suggestions through detailed skin analysis.

Audio-Visual Design Blends Sound With Form

A lineup of visually striking audio devices added a strong visual element to the booth. Reimagining the turntable, the Transparent Micro LED functioned as a music visualizer — resembling an LP floating in midair — while a built-in premium sound system ensured audio quality remained uncompromised.

▲ A floating LP-inspired visual audio device

Spatial Signage

Samsung also introduced Spatial Signage, a new display form factor that combines detailed 2D content with immersive 3D effects. Using spatial optical technology measuring just 52 millimeters thick, the display creates a pronounced sense of depth — as if an additional layer of space exists within the screen. The system integrates with existing Samsung signage, enabling centralized remote management of both content and hardware.

With life-size 3D effects and vivid visuals, Spatial Signage can be used for advertising, events, artist exhibitions and museum displays.

▲ The Transparent Micro LED features high transparency and clarity.

▲ Spatial Signage

The Entertainment Companion zone at The First Look 2026 went beyond visual and audio enhancements, illustrating how AI can deliver both convenience and comfort when seamlessly integrated into everyday life. Samsung aims to bring greater comfort and enjoyment to everyday life.

With minimalism having defined the visual language of the tech industry for the past two decades, this panel of designers convened by Samsung asked: What comes next? Together, the panelists explored how warmer, more expressive and emotionally resonant technology can shape meaningful experiences in today’s AI era, while also charting a path forward for the industry.

Design as an Act of Love

The session covered a shared view on the purpose of design as fundamentally people-first. “In recent years, design in tech has been somewhat uniform,” said moderator Debbie Millman. “Compared to other industries, the uniformity in the world of tech is an anomaly. So what if we were to extend technology beyond specifications and functionality?”

Samsung is currently addressing this question by introducing meaning beyond products by focusing on how technology fits into people’s lives, experiences and needs. The panelists discussed the growing importance of this mindset in the current landscape in which traditional barriers to entry such as access to tools, scale and technical capability continuing to diminish.

The Human Side of Tech

The discussion highlighted technology’s role in making intention, care and humanity visible in everyday life. Panelists noted that technology should help people recognize the thoughtfulness embedded in the products they invite into their homes and routines.

In this context, Samsung Chief Design Officer Mauro Porcini shared Samsung’s design purpose: to enrich the quality of people’s lives through meaningful technology designed for humanity. He outlined the company’s commitment to help people live longer, live better, live louder and live on through advanced technologies that support wellbeing, creativity and self-expression.

Panelist Karim Rashid added to this sentiment, saying, “When we think about physical things in our world, we think not only about diversity of choice but also the fact that we can develop strong connections to objects,” he said. “Through design, you can end up with a very powerful, emotional connection with inanimate objects, or even products.”

Designing for Human Values

The panel went on to explore how AI can unlock new possibilities for expression when shaped by human values. Panelists discussed a shared view that AI reaches its true potential when guided by Emotional Intelligence and Human Imagination, not as a replacement for human creativity but as a force that expands it.

CDO Porcini articulated this with “AI × (EI + HI),” his approach to balancing Emotional Intelligence and Human Imagination to bring meaning to innovation. While describing this philosophy, CDO Porcini said, “When we design and develop, AI is amplified by Emotional Intelligence and Human Imagination. “Then, when people use products, AI amplifies Emotional Intelligence and Human Imagination.” He added, “Do not fear technology. We are here to humanize it, guide it, and shape it.”

Through these insights, the session reinforced the belief that technology should be humanized, guided and shaped to serve people’s lives in increasingly new and meaningful ways.

Expressive Design Drives More Meaningful Experiences

The discussion reinforced the importance of expressive design in bringing human-centered purpose to life, creating experiences that reflect emotion, support self-expression, invite connection and stimulate imagination.

“Happiness is the aim of design,” said Fabio Novembre. “Our pursuit of happiness is through design, making the impossible possible. I strongly believe in design, and that it must move back to the center of the stage.”

Panelists noted that this reflects a shift from merely designing objects to designing experiences where emotion, meaning and identity are increasingly integral to how people relate to technology. This approach inspires a new kind of expression, resulting in designs that range from subtle and minimal to bold and imaginative — all meant to shape a future that isn’t just worth living, but worth loving.

Samsung Newsroom experienced how an AI-powered appliance ecosystem delivers smarter, more seamless everyday living.

Making Daily Life Easier: Appliances that See, Listen and Suggest

▲ View of the Home Companion zone

At the entrance to the exhibition, connected AI appliances offered a glimpse of how intelligent connectivity can support everyday life at home. The Bespoke AI Refrigerator Family Hub, a CES Innovation Awards 2026 honoree, displayed Now Brief — a personalized overview of schedules and activity information — on its screen. FoodNote recapped food intake patterns and recommended recipes to help users make more informed grocery decisions.

▲ Video demonstration of how to open and close the refrigerator door using voice commands

▲ Voice command demonstration

Bespoke AI Jet Bot Steam Ultra robot vacuum cleaners assessed their surroundings using built-in cameras before starting to clean, while users asked Bixby questions and received immediate, conversational responses. The experience highlighted how appliances that see, listen and suggest are transforming the way household tasks are managed.

AI-Enriched Kitchens: Intelligence at the Heart of Food

In the AI Kitchen zone, Samsung showcased a range of home appliances including the Bespoke AI Refrigerator Family Hub, Bespoke Double Wall Oven, Bespoke AI 3-Door AutoView French Door Refrigerator and the Bespoke AI Wine Cellar. The lineup delivered a differentiated food experience powered by enhanced AI Vision, with Google Gemini integrated into the Bespoke AI Refrigerator Family Hub — the first such integration in a home appliance.

Visitors saw how AI Vision in the Bespoke AI Refrigerator Family Hub recognizes a wider range of food items as ingredients are added to or removed from the refrigerator.

▲ AI Food Manager

Building on this capability, an improved AI Food Manager supports ingredient management and grocery planning, recommends recipes, and analyzes refrigerator usage to generate reports that help users use food more efficiently.

Visitors tested how the refrigerator’s built-in camera  out AI Vision functions by placing ingredients and removing them from the refrigerator, demonstrating how AI Vison works. They were also invited to open and close refrigerator doors using the hands-free voice command feature, Auto Door.

▲ Bespoke AI Refrigerator Family Hub

▲ Video demonstration of AI Food Manager

For wine storage, the SmartThings-based AI Wine Manager recognized wine bottle labels, updated storage locations in real time and tracked detailed information such as the wine’s name, category, grape variety and vintage.

▲ AI Wine Manager

Samsung’s advanced AI Hybrid Cooling technology drew visitors’ attention, as the world’s first system to detect appliance usage conditions while adjusting cooling methods in real time. Built on a dual-power structure combining an AI Inverter Compressor and a Peltier element, the system operates each power source separately or together as needed — reducing energy consumption while maximizing cooling efficiency.

▲ AI Hybrid Cooling

AI-Optimized Homecare: Intelligent Cleaning for Everyday Living

The Home Companion concept extends into garment care and cleaning too. From washing and drying to everyday cleaning, appliances assess conditions independently and operate accordingly, helping to reduce the daily burden of household chores.

The Bespoke AI Laundry Combo features an additional booster heat exchanger alongside the main heat exchanger, improving dehumidification by up to 15% and supporting a maximum drying capacity of 20 kilograms while helping prevent overheating.

▲ Bespoke AI Laundry

AI Wash+ detects load weight, fabric type and soil level to automatically adjust water and detergent levels, wash intensity, and drying temperature and time. AI VRT+ uses AI to analyze floor types and reduce washing machine vibration, helping create a quieter laundry environment.

▲ David Watkins

“I really find doing laundry bothersome. The Bespoke AI Combo seems like it would make the process much simpler, which would be extremely helpful,” said David Watkins, an industry analyst from France. “I think the biggest advantage of achieving zero housework is the time it saves.”

Garment care is further enhanced through seamless device connectivity. When a specialized cycle — such as a blouse cycle — is selected on the Bespoke AI Combo, the same setting is automatically synchronized with the Bespoke AI AirDresser for a smooth transition from washing to post-laundry care.

In addition, the wrinkle-focused care function uses powerful airflow and high-temperature steam to remove wrinkles in a short amount of time.

▲ Bespoke AI AirDresser and Bespoke AI Laundry Duo

The cleaning lineup impressed visitors with its enhanced performance. Samsung showcased its cordless stick vacuums, including the Bespoke AI Jet Ultra which offers the world’s strongest suction power as well as the recently released Jet Fit, its lightest model to date.

▲ Bespoke AI Jet Ultra, Bespoke AI Jet Lite and Jet Fit

The Bespoke AI Jet Bot Steam Ultra uses AI object and liquid recognition to intelligently identify furniture, cables and even colored or clear liquids — cleaning or avoiding them based on user settings. The EasyPass Wheel allows the robot vacuum to navigate door thresholds and mats up to 60 millimeters with ease, while side brushes and a mopping pad clean along corners and walls.

▲ Bespoke AI Jet Bot Steam Ultra

Powered by up to 10 watts of suction power and a Qualcomm Dragonwing AI chipset, the vacuum removes dust and debris from floors, washes mop pads at high temperatures and sanitizes them with 100 degrees Celsius steam — helping to reduce odors and maintain a cleaner, more hygienic home environment.

▲ Suction power demonstration

▲ Vanessa Katherina Morales Gurrero

“I have three dogs, and hair gets everywhere,” said Vanessa Katherina Morales Gurrero, a digital content creator from Panama. “The robot vacuum will be my best friend.”

Durability and Reliability: Built to Last

For home appliances to serve as long-term companions, performance must be matched by durability. Over the past 50 years, Samsung has improved the design of key components — producing more than half a billion compressors and motors — to boost efficiency and durability while extending product lifespan.

Software support is equally robust. With up to seven years of software updates, users benefit from new features as well as ongoing improvements in device connectivity, security and the user interface. Samsung introduced Home Appliances Remote Management (HRC) in 2017 to allow users to update and manage their appliances. Visitors were introduced to the new AI version that can actively monitor performance and usage, recommending preventative measures before they come up.

Designed around the vision of freedom from household chores, Samsung’s Home Companion zone showcased how AI-powered capabilities and camera-, screen- and voice-based form factors are expanding the role of home appliances in everyday life. Samsung looks ahead to a future shaped by appliances that truly see, listen and suggest.

Led by Cheolgi Kim, Head of the DA Business, the session laid out how Samsung’s Bespoke AI appliances are seamlessly connected through SmartThings to evolve them from mere devices into “Home Companions.”

These devices are equipped with Bixby voice recognition technology, screens, and cameras that allow them to see, hear and understand to proactively respond to users. This makes them capable of intelligently adapting to users’ daily lives. At the same time, intelligent adaptation extends beyond home appliances to TVs and mobile devices to build a broader AI ecosystem in which devices can fulfil the role of a true Home Companion.

“Samsung’s ultimate goal is to enable a better living through Bespoke AI,” said Cheolgi Kim. “Through our extensive ecosystem that connects devices across DX products – including mobile phones and TV – and our appliaces’ unique form factors, we are providing differentiated experiences to our consumers and creating more value through those experiences.”

Regional Strategies Powering Global Growth

Also during the session, JS Moon, Head of R&D at the DA Business, highlighted how Samsung is tailoring its 2026 appliance portfolio to meet regional market needs. In North America, innovative form factors like the Bespoke AI Laundry Combo continued to drive strong growth. In addition to the AI lineup, new kitchen packages featuring unified stainless-steel designs are expected to satisfy local preferences in 2026.

In Europe, energy efficiency remains a top priority. Samsung has introduced highly efficient appliances, including the Bespoke AI washer, which is up to 65% more energy efficient than energy efficiency class A minimum requirements in Europe,[1] advanced HVAC solutions and built-in kitchen products designed to meet stringent sustainability expectations.

Latin America continues to see strong momentum led by laundry and air conditioning solutions, while rising interest in smart home ecosystems and localized AI features like regional language support and expanded AI Energy Mode represent a major growth opportunity in Asia.

“At Samsung, we aim to deliver meaningful AI experiences that are deeply aligned with local lifestyles and needs,” said EVP Moon. “As such, we will keep enhancing these regional features and expand core AI features such as AI Energy Mode to a wider range of price points and product types beyond premium lineups.”

Expanding the Role of AI in Everyday Life

Looking ahead, Samsung reaffirmed its commitment to expanding beyond traditional appliances into areas such as HVAC, modular homes, insurance-based care extending the value of AI, and connectivity in new aspects of daily life. By combining open collaboration, regional customization and long-term software support, Samsung aims to reduce household burdens and deliver AI experiences that feel practical, trusted and deeply aligned with how people live.

[1] Based on Samsung internal testing. The energy consumption of this 9kg model is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.

▲ Visitors from around the world enter the exhibition.

The First Look 2026 by Samsung Electronics unveiled a forward-looking vision for AI under the theme “Your Companion to AI Living.” Held in Samsung’s dedicated space at Wynn Las Vegas, the exhibition guided visitors through how AI can enhance everyday enjoyment and convenience while supporting health and safety.

Samsung Newsroom explored the exhibition, highlighting the company’s evolving AI companion experiences across entertainment, home and care.

AI Gallery Zone: An Artistic Welcome to AI Living

The AI Gallery zone welcomed visitors with iconic works from both Eastern and Western art, seamlessly integrated into the space. Featured pieces included Vincent van Gogh’s “Starry Night Over the Rhône,” along with selections from the Lee Kun-Hee Collection — donated to public institutions by the late Samsung chairman and available through Samsung Art Store — such as Jeong Seon’s “Clearing After Rain on Mount Inwang” and the Joseon Dynasty painting “Sun, Moon, and Five Peaks.”

Entertainment Companion Zone: Every Moment of Sight and Sound

▲ View of the Entertainment Companion zone

▲ Micro RGB 130”

The Entertainment Companion zone stood out as the exhibition’s largest area, featuring a variety of visual display and audio products. Excitement built as Samsung debuted the Micro RGB 130” TV, winner of the CES Innovation Awards 2026 Best of Innovation.

▲ Vision AI demonstration

Centered on the Micro RGB TV, the Vision AI showcase highlighted hands-free interaction. Through voice commands, visitors could look up match predictions, search for recipes or play music — demonstrating how the TV functions as an Entertainment Companion.

▲ Music Studio series

▲ Sound Tower

Beyond innovation, this year’s lineup emphasized a refined design philosophy balancing simplicity and elegance. Highlights included the Music Studio 5 and Music Studio 7, Wi-Fi speakers developed in collaboration with French designer Erwan Bouroullec; the AI Beauty Mirror for personalized beauty care; the Sound Tower with lighting optimized for sports viewing; and the Transparent Micro LED, reimagining the nostalgic charm of vinyl records as a floating visual audio device.

▲ Crowds gather in the gaming area.

▲ Odyssey 3D 32”

▲ Transparent Micro LED

▲ Spatial Signage

The zone concluded with Spatial Signage — an interactive display that animates visitors in real time — combining the clarity of 2D imagery with the depth of 3D expression.

Home Companion Zone: Less Housework, More Everyday Freedom

▲ View of the Home Companion zone

The Home Companion zone presented the evolution of Samsung’s home appliances — moving beyond reducing household chores toward eliminating them and pointing to a future with less housework.

▲ AI home appliance demonstration

At the entrance, three flagship Samsung AI home appliances — the Bespoke AI Refrigerator Family Hub 32”, Bespoke AI Laundry Combo washer-dryer and Bespoke AI Jet Bot Combo robot vacuum — demonstrated how cameras, screens and voice interaction work together to support daily life as an integrated Home Companion.

▲ Bespoke AI Refrigerator Family Hub

The home appliances highlighted smarter food management through AI Vision and hands-free control through voice recognition, offering greater freedom in the kitchen.

▲ North America kitchen package

A North America kitchen package, unveiled publicly for the first time at the exhibition, also drew attention from visitors.

▲ Bespoke AI AirDresser and Bespoke AI Laundry Combo

The exhibition showed that a zero-housework home is within reach, highlighting stronger connectivity among washing machines, dryers and garment care systems, alongside advances in the AI capabilities of robot vacuums.

Care Companion Zone: A Safer, Healthier Everyday Life

▲ View of the Care Companion zone

In the Care Companion zone, visitors saw how the latest Galaxy form factors — including the new Galaxy Z TriFold — connect mobile and wearable devices with home appliances to serve as a central hub for AI-powered living.

▲ Galaxy Z TriFold

The area demonstrated how Samsung Health is continuing to improve sleep environments by controlling air conditioners, air purifiers, lighting and sensors. A brain health training program for users concerned with cognitive health was also showcased. Other features of the health platform include analyzing health metrics through connected devices to help identify potential signs of chronic conditions, as well as exercise and sleep coaching and recipe recommendations based on ingredients in connected refrigerators.

▲ Sleep environment demonstration

Samsung further highlighted its Care Companion approach through a Pet Care system that helps identify potential health issues in companion animals and Home Care services, such as SmartThings Safe, that can request emergency assistance in critical situations.

▲ The Family Care section

▲ (From left) Jonathan Harvey and Maxence Fleury

“What impressed me was how everything is connected,” said Maxence Fleury, a digital content creator from Los Angeles. “The exhibition clearly showed how the ecosystem is expanding and the impact it is having.”

▲ Lucy Hedges

“Once again, Samsung didn’t disappoint,” said Lucy Hedges, host of The Travel Show on the BBC. “What I especially liked was how AI blends naturally into everyday life. These connected products ultimately make users’ lives easier and more comfortable.”

As a standalone exhibition, The First Look 2026 presented a more expansive and advanced range of AI products and experiences than ever before. Samsung’s vision of AI — as a trusted companion in everyday life — offers much to look forward to in the years ahead.

Samsung Electronics Co., Ltd. today convened leaders across industries in to discuss the importance of smart home interoperability in the first of its Tech Forum panels at CES 2026 at The Wynn in Las Vegas, Nevada. In the session, titled “When Everything Clicks: How Open Ecosystems Deliver Impactful AI,” experts discussed how cross-industry partnerships are transforming connected homes into intelligent environments that feel seamless, safe and genuinely supportive of people’s lives.

Openness as the Foundation of Home AI

The panelists agreed that the next era of home intelligence must be built on open collaboration, not closed ecosystems. As homes increasingly rely on devices and services from many brands and industries, openness enables AI systems to work together in ways that create real-world impact. Samsung shared its belief that open connectivity allows appliances, energy systems, safety services and partners across industries to deliver experiences that would be impossible in siloed environments.

“Home is the most personal place in our lives, so home AI must earn trust — quietly, respectfully, and with value users can feel,” said Yoonho Choi, President & Chair of the Board of the Home Connectivity Alliance and Head of Strategic Alliances at Samsung Electronics. “That requires interoperability across brands, so the home works as one system instead of disconnected features. Through cooperation with HCA and across industries, we’re turning openness into outcomes: safer homes, simpler routines and measurable savings — built on consent and transparency.”

Powering the World’s Largest Connected Home Ecosystem

Samsung highlighted the scale and depth of its connected ecosystem, noting that more than 500 million users are already part of the SmartThings community. With over a decade of leadership in connected living, Samsung brings deep insight into how AI companionship in the home is evolving, from today’s smart devices to tomorrow’s system-wide intelligence.

This foundation allows Samsung to design AI experiences that coordinate across appliances and services, delivering value that feels natural rather than technical.

“It’s crucial to deliver tangible user benefits that make people’s lives better,” said Michael Wolf, founder and editor-in-chief of The Spoon. “Along these lines, there’s no area that will bring more benefit than a broadly connected kitchen — one that that allows users to understand what’s in their refrigerator while connecting to the water and heating networks, allowing for a more holistic understanding that takes preventative action.”

Turning Collaboration Into Measurable Consumer Benefits

The panel also examined how open ecosystems enable measurable benefits for consumers through cross-industry partnerships. Samsung highlighted its collaboration with Hartford Steam Boiler (HSB) as a first-of-its-kind example of how smart home data — used responsibly and transparently — can deliver meaningful outcomes.

“We’re at a point where the connected home can bring seamless integration into user lifestyles, which begins to develop trust in smart home equipment that results in direct benefits to consumers,” said Jed Usich, Senior Vice President of Strategic Growth Solutions at HSB. “Through our partnership with Samsung, we’ve created a bridge to the insurance industry that takes simple datapoints and turns them into tangible savings for consumers.”

Designing AI That Feels Human, Not Intrusive

Throughout the discussion, the panelists emphasized that for home AI to succeed, it must feel emotionally intelligent and fit naturally into routines including cooking, relaxing, entertaining and caring for families. Design, storytelling and behavioral understanding all play a role in making connected devices feel like calm, reliable companions.

Together, the panelists agreed that the future of home AI depends on interoperability, responsible data use and collaboration across industries, ensuring intelligent homes deliver real value without compromising trust.

As AI becomes more ambient and system-wide, Samsung remains focused on building open ecosystems that make connected living simpler, safer and more meaningful, proving that when everything clicks, home AI can truly improve everyday life.

Making Invisible Intelligence Feel Trustworthy

As AI increasingly anticipates needs, curates routines and operates autonomously across devices, panelists Allie K. Miller, CEO of Open Machine; Amy Webb, CEO of the Future Today Strategy Group; Zack Kass, Global AI Advisor at ZKAI Advisory and former Head of Go-To-Market at Open AI; and Shin Baik, AI Platform Center (APC) Group Head at Samsung Electronics, emphasized that trust must be earned not through promises, but through consistent, understandable behavior.

At the session, Samsung shared its approach to trust-by-design, highlighting the importance of AI systems that are predictable, transparent and easy for users to control. “When it comes to AI, users are looking for transparency and control,” Allie Miller said. “They want to be leaders in their own personalized experiences — to understand whether an AI model is running locally or in the cloud, to know their data is secure and to clearly see what is powered by AI and what is not. That level of visibility builds confidence. On the provider side, there is a responsibility to show up for users by designing personalized experiences around the core components of trust — clarity, security and accountability.”

Samsung also underscored how on-device AI allows personal data to remain local whenever possible, while cloud-based intelligence can be used selectively when greater speed or scale is required, giving users flexibility without compromising privacy.

Security Built for an AI-Driven World

The panel also explored how, as intelligences becomes distributed across phones, TVs and home appliances, security must evolve. In the session, Samsung highlighted its Knox security platform — which now protects billions of devices from the chipset up — as well as Knox Matrix, a cross-device security framework that enables products to authenticate and protect one another.

“Trust in AI starts with security that’s proven, not promised,” Shin Baik said. “For more than a decade, Samsung Knox has provided a deeply embedded security platform designed to protect sensitive data at every layer. But trust goes beyond a single device — it requires an ecosystem that protects itself. With Knox, devices continuously authenticate and monitor one another, so each device acts as a shield for the rest, creating a resilient, secure environment users can rely on.”

A Cross-Industry Conversation on the Future of Trust

Shin Baik emphasized how trust grows when AI behaves predictably and securely across devices, arguing that users need visible signals of control rather than “black box” systems. Samsung pointed to its partnerships with industry leaders such as Google and Microsoft as a way to strengthen shared security research, interoperability and ecosystem-wide protection, while Allie Miller highlighted the importance of transparency for users including clear visibility into where AI models run, how data is used and explicit labels that show what is powered by AI and what is not. Meanwhile, Zack Kass added that while misinformation and misuse present real challenges, “For every risk, there is also a countermeasure and technology itself will play a critical role in mitigating AI’s downsides.”

Amy Webb evaluated the relationship between trust and the purchasing habits of consumers. “I don’t think they’re making decisions based on trust alone,” she said. “People aren’t paying for trust. They don’t buy things because of trust. They buy things because of convenience. So if the AI piece of this hooks people in it makes their lives easier and more convenient.”

As AI becomes increasingly invisible, the panel concluded that the technologies that earn long-term trust will be those that prioritize security, transparency and meaningful user choice from the start.

“At Samsung, we believe true innovation starts with getting the fundamentals right,” said Won-Joon Choi, President, Chief Operating Officer (COO) and Head of the R&D Office, Mobile eXperience (MX) Business at Samsung Electronics. “Performance defines the PC experience. With the Galaxy Book6 series, we combine speed and power with dependable AI to deliver the exceptional productivity and creativity capabilities users expect from Samsung.” 

Engineered for Performance

Pairing intuitive hardware with immersive visuals and audio in a slim and portable design, the Galaxy Book6 series delivers Samsung’s most powerful PC performance yet. Powered by Intel® Core Ultra Series 3 processors —— Galaxy Book6 delivers efficient, high-speed CPU, GPU and NPU1 performance, enabling lightning-fast processing, seamless multitasking and more responsive AI.    

• The new Intel® Core Ultra Series 3 processors2, built on Intel 18A —1.8-nanometer class node — deliver up to 16 new performance-cores (P-cores) and efficient-cores (E-cores), enabling more than 50% faster CPU performance3 than previous generation Intel® processors. And with an integrated NPU that delivers up to 50 TOPS, AI-driven tasks like image cleanup, instant translation and intelligent search happen instantly, without relying on the cloud. 

• With the latest NVIDIA® GeForce RTX 5070/5060 Laptop GPU, Galaxy Book6 Ultra unlocks next-level creativity and entertainment experiences with high-speed AI image generation, super-smooth video playback and editing, and deeply immersive gaming. 

To maximize performance, powerful hardware must be supported by an equally advanced thermal system. Samsung meticulously designed cooling architecture that delivers efficient and consistent operation. The newly optimized vapour chamber and airflow system helps manage heat dissipation across Galaxy Book6 Ultra and Pro models, marking the first time the Pro series uses a vapour chamber.  

• The vapour chamber is newly introduced in Galaxy Book6 Pro and redesigned with a larger surface area in Galaxy Book6 Ultra, distributing heat more evenly to keep the devices cool and ensuring responsiveness under heavy workloads.  

• Galaxy Book6 Ultra and Pro have increased the size of their fins, thin metal components attached to the vapour chamber that increase surface area and allow air from the fan to carry heat away. By expanding the surface area, heat is transferred and released more effectively, improving cooling efficiency by 35%4 compared to the previous generation.  

• In Galaxy Book6 Ultra, a newly added dual path outlet fan and heatsink absorb heat from the processor and other internal components and dissipate it, helping to prevent overheating and performance slowdowns.    

• The re-engineered fan has an optimized angle that releases heat quickly and efficiently, a larger inlet grill that improves airflow by allowing more heat to be expelled through the fan, and Samsung’s proprietary uneven blade spacing technology, which helps minimize fan noise. 

Performance combines powerful capability with long-lasting battery life, so Samsung designed Galaxy Book6 to deliver the lasting power required for truly seamless, extended operation. More efficient power management extends real-world usage, giving users extra time to stay productive and connected, wherever the day takes them.  

• Engineered with Samsung’s longest-lasting Galaxy Book battery yet, Galaxy Book6 Ultra and Pro series deliver up to 28 hours5 of video playback. 

• Super-fast charging on Galaxy Book6 Ultra restores up to 63% of battery life in just 30 minutes6, so users can plug in during a quick coffee break and power through hours of meetings, classes or creative work without slowing down. 

The screen is what users engage with all day long, which is why Galaxy Book6 Ultra and Pro introduce a significantly upgraded display that delivers vivid, high-contrast visuals with exceptional clarity in any lighting, minimizing glare while maintaining rich detail and depth. 

• With an HDR peak brightness of up to 1000 nits, the advanced Dynamic AMOLED 2X display7 with touch screen offers clear contrast and vivid colour indoors or outdoors, while an SDR peak brightness of 500 nits ensures exceptional clarity for everyday tasks. Users can easily interact with the touch screen and can edit content directly on the screen. 

• Vision Booster8 intelligently adapts the display to outdoor environments by analyzing ambient lighting and on-screen content, helping to enhance visibility and colour accuracy even in bright sunlight. Combined with advanced anti-reflective technology that minimizes glare, it delivers clear, more comfortable viewing experiences wherever you are.   

• True Bright 13009 certification helps the display achieve stunning perceived brightness, perfect for creative work, entertainment and productivity. 

• An adaptive 30Hz to 120Hz refresh rate delivers smooth, fluid motion that’s ideal for animation, gaming and video streaming. 

• Corning® Gorilla® Glass with DXC10 enhances protection, while reducing front-surface reflection by up to 75% compared to standard glass. This advanced glass composite ensures improved viewing clarity even in bright environments while maintaining the renowned resilience of Gorilla Glass. 

A truly complete PC experience balances striking visuals with powerful, high-quality sound. To match their displays, Samsung equipped Galaxy Book6 Ultra and Pro with optimized speaker placement that delivers balanced sound, keeping voices clear during meetings and classes and bringing rich, immersive bass to movies and gaming.  

• In Galaxy Book6 Ultra, six speakers with Dolby Atmos®, including four force-canceling woofers and two tweeters, deliver high octaves and powerful bass for crisp and clear room-filling sound that’s perfect for immersive movie watching, gaming and music playback. 

• A balanced, back-to-back woofer design in Galaxy Book6 Ultra helps remove vibration to reduce distortion, keeping sound clean and the laptop stable, even at higher volumes. 

• Across both Galaxy Book6 Ultra and Galaxy Book6 Pro 16, up-firing tweeters delivers clarity and openness for calls and dialogue, while side-firing woofers produce deep, dynamic bass, adding impact to music and entertainment. 

Slim and Balanced All the Way

Samsung’s hardware heritage is reflected in a design in which performance is matched with purposeful craftsmanship, resulting in slim, premium PCs built for everyday versatility. Every element down to the smallest unseen detail has been thoughtfully engineered to achieve harmonious balance and effortless usability. 

• Through reconfigured internal and external components — including a wide vapour chamber, thin fan, redesigned display structure, refined bezels and a precision-engineered hinge — Galaxy Book6 Ultra and Galaxy Book6 Pro 16” achieve a noticeably slimmer profile11 that’s sleek, portable and easy to carry throughout the day. Galaxy Book6 Ultra measures just 15.4mm, delivering a 1.1mm reduction in thickness12 compared to Galaxy Book4 Ultra. Galaxy Book6 Pro 16” measures just 11.9mm, delivering a 0.6mm reduction in thickness compared to Galaxy Book5 Pro 16”. 

• Seamless symmetry defines the Galaxy Book6 series design, creating a unified, premium look with clean, balanced lines complemented by Galaxy’s signature curved corners and classic centered logo.  

• The centrally designed two-tone keyboard13 and haptic touch trackpad create visual balance while delivering easy hand placement and enabling precise fingertip control. This helps bring smooth navigation and a consistent typing experience with a focus on usability and allowing users to type naturally and effortlessly while minimizing the occurrence of typos.  
• Galaxy Book6 series’ internal design is organized, clean and well-balanced. Through meticulous engineering, Samsung’s redesigned PCB layout distributes space and weight evenly to support a slim profile and stable performance. 

Productivity and Connectivity With Galaxy AI

Productivity powered by AI requires speed, stability and sustained performance. Galaxy Book6 combines high-powered computing with Galaxy AI14 to deliver fast and intuitive experiences that effortlessly span on-device and cloud-based intelligence. The result is smart tools that feel instant and ready to keep up with you.  

• AI Select15 allows users to easily select any text using their fingertips on a touchscreen and instantly get helpful information and insights while browsing, shopping or viewing content online. And with AI cut out, users can now instantly cut out backgrounds from images, making it easy to prepare high-quality visuals for presentations, e-commerce listings or marketing materials. 

• Search16 becomes easier using natural language, Galaxy AI understands users’ intention, users can simply describe the content they’re looking for and quickly locate it — whether it’s a photo from a family vacation, adjusting settings or a file from two weeks ago. 

• Note Assist17 enhances writing and note-taking by summarizing text and translating notes into multiple languages, ideal for quickly organizing ideas after meetings or converting notes into another language for collaboration with global teams. 

• Storage Share18 permits seamless access to photos and files across Galaxy devices, so users can open photos stored on their Galaxy phone and edit them on Galaxy Book6’s larger screen without the need to use cables or external drives. 

• Link to Windows19 on your Galaxy phones brings phone apps, messages and notifications to Galaxy Book6’s larger display for more comfortable and efficient multitasking. For example, users can capture a photo on their Galaxy phone, refine it with Generative Edit and continue making edits on their PC. Or they can use Live Translate during calls or chats, and translated content can then be reviewed comfortably on their laptop’s larger screen.  

• Nearby Devices20 allows users to see devices at a glance and easily connect them with drag and drop to check available features right away. For example, during a meeting, users can quickly link their Galaxy Book6 to a Galaxy Tab or Galaxy smartphone to share files, mirror screens, or control devices together easily — unlocking seamless collaboration and productivity.  

• Multi Control21 allows a single cursor to move across Galaxy Book6, phone and tablet, empowering effortless copy, paste and drag-and-drop between devices. Users can pull a photo from their phone or text from their Galaxy Tab and drop them directly into a presentation on their PC — perfect for working quickly and efficiently. 

• Second Screen22 lets users expand their workspace instantly for added flexibility, such as by pulling up and viewing research on a Galaxy Tab while editing a document on Galaxy Book6.18 

Advanced Security Backed by Samsung Quality and Care

Samsung Knox provides multi-layered, hardware-based security to protect data, while Windows 11 Secured-core PC features add an additional layer of defense. Samsung Care+23 offers comprehensive coverage for accidental damage, repairs and replacements, so users can focus on work, creativity and connection with confidence. 

Availability

Galaxy Book6 Ultra, Galaxy Book6 Pro and Galaxy Book6 in Grey will be available for pre-order in Canada starting on February 25, 2026. Additionally, there will be a Galaxy Book6 Enterprise Edition that brings features and solutions optimized for managed IT environment, available in certain markets starting April 2026. 

For more information about the Galaxy Book6 series, please visit: Samsung Global Newsroom or Samsung.com. 

Specifications

​ Galaxy Book6 Ultra (16-inch)
Dimension*	356.9×248.0×15.4mm
	*Accuracy of numbers may vary depending on measurements used.
Weight*	1.79kg (INT)	1.89kg (EXT)
	*Weight may vary by market.
OS	Windows 11 Home
	*Edition version and availability timing may vary depending on model and/or market.
Display	16.0″* Touch AMOLED, Anti-Reflective, WQXGA+ (2880×1800), 1000nits
	* Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.
Processor*	Intel® Core Ultra X9 / 9 / X7 / 7 Series 3 (Intel® Evo Edition)
	*Specifications may vary depending on model and/or market.
NPU*	Intel® NPU (up to 50 tops)
	*NPU performance may vary by processor.
Graphic*	Intel® Arc Graphics (INT)	NVIDIA® GeForce RTX 5060/5070 GDDR7 8GB (EXT)
	*Specifications may vary depending on model and/or market.
Network*	Wi-Fi 7, Bluetooth v5.4, 802.11be2x2
	*Wi-Fi 7 availability may vary due to OS version, market, location, network conditions and other factors. Actual speed may vary by market, carrier and user environment. Wi-Fi 7 wireless network routers required and sold separately.
Colour
Memory*	32GB (LPDDR5X)	16GB/32GB/64GB (LPDDR5X)
	*Availability may vary by model.
Storage	512GB/1TB/2TB SSD (PCle), Expansion Slot
	*Availability may vary by model and/or market **Actual storage space availability may vary depending on pre-installed software and by market, file size and format.
Camera	2MP (1080p FHD)
Microphone/Speaker	Internal Dual Array Digital Microphones / Six speaker, Dolby Atmos®
Keyboard*	Two tone Pro keyboard (Backlit keyboard)
	*Keyboard layout may vary by market.
Trackpad	Haptic touch Trackpad
Battery*	80.20 Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging*	100W (INT) USB Type-C Adapter	140W (EXT) USB Type-C Adapter
	*The inbox charger and data cable are USB Type-C.
Port*	Thunderbolt4 (2), USB Type-A, HDMI 2.1 port (Supports 8K@60, 5K@120), SD, Headphone/Microphone
	*Actual speed of USB may vary depending on user environment.

​ Galaxy Book6 Pro (14-inch)			​ Galaxy Book6 Pro (16-inch)
Dimension*	314.2×220.6×11.6mm		356.9×248.0×11.9mm
	*Accuracy of numbers may vary depending on measurements used.
Weight*	1.24 kg		1.59 kg
	*Weight may vary by market.
OS	Windows 11 Home
	*Edition version and availability timing may vary depending on model and/or market.
Display	14.0″ Touch AMOLED, Anti-Reflective		16.0″ Touch AMOLED, Anti-Reflective
Processor*	Intel® Core Ultra X7 / 7 / 5 (Intel® Evo Edition)
	*Specifications may vary depending on model and/or market.
NPU	Intel® NPU (up to 50 tops)
	*NPU performance may vary by processor.
Graphic*	Intel® Arc Graphics / Intel® Graphics
	*Specifications may vary depending on model and/or market.
Network*	Wi-Fi 7, Bluetooth v5.4, 802.11be2x2
	*Wi-Fi 7 availability may vary due to OS version, market, location, network conditions and other factors. Actual speed may vary by market, carrier and user environment. Wi-Fi 7 wireless network routers required and sold separately.
Colour
Memory*	16GB/32GB (LPDDR5X)
	*Availability may vary by model.
Storage	256/512GB/1TB SSD (PCle), Expansion slot (Galaxy Book6 Pro 16-inch only)
	*Availability may vary by model and/or market **Actual storage space availability may vary depending on pre-installed software and by market, file size and format.
Camera	2MP (1080p FHD)
Microphone/Speaker	Internal Dual Array Digital Microphones / Stereo speaker, Dolby Atmos®		Internal Dual Array Digital Microphones / Quad speaker, Dolby Atmos®
Keyboard	Two tone Pro keyboard (Backlit keyboard)
	*Keyboard layout may vary by market.
Trackpad	Haptic touch Trackpad
Battery*	67.18 Wh (Typical)		78.07 Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging*	65W USB Type-C Adapter
	*The inbox charger and data cable are USB Type-C.
Port*	Thunderbolt4 (2), USB Type-A, HDMI 2.1 port (Supports 8K@60, 5K@120), Headphone/Microphone
	*Actual speed of USB may vary depending on user environment.
2nd SSD	Unavailable	Available

​ Galaxy Book6 (14-inch, 16-inch)
Dimension*	313.4×221.1×14.9mm	357.1×248.0×16.8mm (Touch) 357.1×248.0×14.9mm(Non-Touch)
	*Accuracy of numbers may vary depending on measurements used.
Weight*	1.48 kg	1.85 kg (Touch) / 1.75 kg(Non-Touch)
	*Weight may vary by market.
OS	Windows 11 Home
	*Edition version and availability timing may vary depending on model and/or market.
Display	14.0-inch IPS Anti-Glare, WUXGA (1,920×1,200), 350nits	16.0-inch IPS Touch, WUXGA (1,920×1,200), 350nits 16.0-inch IPS Anti-Glare,WUXGA (1,920 x 1,200), 350nits
	* Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.
Processor	Intel® Core Ultra 7 / 5
	*Specifications may vary depending on model and/or market.
NPU	Intel® NPU (up to 49 tops)
	*NPU performance may vary by processor.
Graphic	Intel® Graphics
	*Specifications may vary depending on model and/or market.
Network	Wi-Fi 6E, Bluetooth v5.4, 802.11 ax 2×2
	*Actual speed may vary depending on market, carrier, and user environment. Wi-Fi 6E availability may vary due to OS version, market, location, network conditions, and other factors. Wi-Fi 6E wireless network routers required and sold separately.
Colour
Memory	16GB/32GB (LPDDR5X)
	*Availability may vary by model.
Storage	256GB/512GB/1TB SSD (PCle), Expansion Slot (14-inch, 2230 only)
	*Availability may vary by model and/or market **Actual storage space availability may vary depending on pre-installed software and by market, file size and format.
Camera	2MP
Microphone/ Speaker	Internal Dual Array Digital Microphones / Stereo speaker, Dolby Atmos®
Keyboard	Two tone Pro keyboard (Backlit keyboard)
	*Keyboard layout may vary by market.
Trackpad	Click Pad
Battery*	61.2 Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging*	45W USB Type-C Adapter
	*The inbox charger and data cable are USB Type-C.
Port*	USB Type-C (2), USB Type-A (2), HDMI, microSD, RJ45, S-Lock, Headphone/Microphone
	*Actual speed of USB may vary depending on user environment.
2nd SSD	Available (14-inch, 2230 only)	Available

[1] CPU and GPU specifications may vary depending on model, country, or region.

[2] Intel Core Ultra Series 3 processors are compatible with Copilot+ PCs.

[3] For more information on CPU speed and performance visit intel.com/performanceindex

Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries.

[4] Heat dissipation improvement of 35% compared to Galaxy Book5 Pro 16″ with Intel^® Core Ultra 7 (Series 2) 258V processor. Results are based on internal testing and actual performance may vary by model, usage conditions, and environment.

[5] Based on results from internal lab tests for local video playback time conducted by Samsung. Tested with results from a pre-release version of the device using inbox 65W charger under settings (1080p video playback from video files stored on the device’s local storage, player-Windows video players (Media Player, Movies & TV, Films & TV) with full screen, brightness-150nits, wired earphone with default volume, airplane mode on, keyboard backlight off) without connection to Wi-Fi or mobile network, measuring the time until the device is discharged to 2%. Battery life varies significantly depending on settings, network environment, usage patterns and other factors. Actual charging speed may also vary depending on the actual usage, charging conditions and other factors.

[6] Super Fast Charging with 140W Adapter.

[7] The Dynamic AMOLED 2X display used in Galaxy Book6 Pro has received the “Eye Care” certification from SGS based on its ability to drastically reduce the harmful effects of blue light. More information on this certification can be found on www.sgs.com/performance.

[8] Vision Booster feature available only when HDR Mode is turned off.

[9] This verification applies only to the OLED panel itself, not to the assembled product incorporating such panels, as UL’s testing was performed on a standalone OLED panel, not as part of a set incorporating such panels.

[10] Corning® Gorilla® Glass with DXC complements the legendary toughness of Corning® Gorilla® Glass to deliver both anti-reflective optics and significantly improved scratch performance compared to competitive anti-reflective coatings. In Corning laboratory tests, the glass composite enhanced display readability through a 75% improvement in front surface reflection, versus standard cover glass, and increased the display contrast ratio by 50% with the same display brightness.

[11] As compared to Galaxy Book4 Ultra and Galaxy Book5 Pro.

[12] Thickness, weight and colour availability may vary by model, configuration and country.

[13] Keyboard layout may vary by model or type of language.

[14] Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those services listed under “Advanced intelligence” in the current Samsung Services Terms and Conditions

[15] Requires internet connection. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. AI Select download and installation may be required when launching the app for the first time.

[17] Summary for Note Assist requires a network connection and Samsung Account login. Service availability may vary by language. Summary feature for Note Assist is activated when a certain number of characters is met and is under the character limit. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed.

[19] Users must link their Samsung Galaxy device to their Windows PC through ‘Link to Windows’ on the phone and Microsoft Phone Link Apps on PC and follow the set-up prompts, including being signed into the same Microsoft account. ‘Link to Windows’ is preloaded on select Galaxy devices. PC (Microsoft Phone Link App) requires Windows 10 or above. Microsoft Phone Link recommends Samsung Galaxy device to be on the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens or may require a touchscreen.

[20] To use Nearby Devices, the following conditions must be met. Feature availability: Phone, tablet, or PC must be signed in to the same Samsung account and must have both Wi-Fi and Bluetooth turned on. Galaxy phones and tablets require One UI 7 or higher. Galaxy Books with Nearby Devices require the app to be installed from the Microsoft Store, and the software versions below are also required. Samsung Settings 6.0 or higher (Arm), Samsung Continuity Service 1.13 or higher. Discoverable devices: Devices that meet the conditions below will appear when the Nearby Devices button is tapped in the quick panel. Galaxy phones and tablets: Must be signed in to the same Samsung account and Bluetooth must be turned on. One UI 7 or higher is required to use all features. Limited features are available if  phone or tablet has One UI 4.1.1 or higher and Continuity Service 1.2.27 or higher. Galaxy Book must be signed in to the same Samsung account and Bluetooth must be turned on and requires Samsung Settings 6.0 or higher (Arm), Samsung Continuity Service 1.13 or higher. Samsung TVs and Smart monitors and projectors must be turned on and must have connected to this phone/tablet at least once using Smart View or DeX. Only TVs released in 2016 or later are supported. Not discoverable on Galaxy Books. Galaxy Buds, watches, fitness bands, and rings must be paired with this device using Bluetooth. Bluetooth must be turned on. Galaxy Buds must be removed from case or case must be opened. Galaxy Watch4 and above are supported. Watches, bands, and rings aren’t discoverable on Galaxy Books or tablet.

[21]Each device must be registered with a single Samsung Account and connected to the same Wi-Fi network. Multi Control requires updated Galaxy phones and tablets with One UI 5.1.1 or above and Galaxy Book series devices released in 2021 or later with Samsung Settings v1.5 (Intel) or Samsung Settings v3.3 (Arm) and 2024 TVs or 2024 Smart monitors. Some functions (such as Copy & Paste or Drag & Drop) may not be available when using certain device models and apps. Feature availability may vary by region (e.g. not provided in the People’s Republic of China).

[22] For a better experience, both devices must be signed in to the same Samsung account. Galaxy Tab S10 Ultra and Galaxy Book5 Pro sold separately. Available on select Samsung Galaxy Tab models only, including Galaxy Tab S10+, Tab S10 Ultra, Tab S9, Tab S9+, Tab S9 Ultra, Tab S9 FE, Tab S9 FE+, Tab S8, Tab S8+, Tab S8 Ultra and Tab Active4 Pro with One UI 3.1 or later versions installed. Available on Samsung Galaxy Book series devices with Windows 10 2004 OS or later version installed. Some additional functions are supported only on Samsung Galaxy Book series devices. Some apps may not support this feature for content protection purposes.

[23] Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. Samsung Care+ must be purchased separately.