▲ Samsung received a total of 12 awards, including five Best of Show awards at ISE 2025.

Samsung’s booth entrance featured The Wall, drawing in visitors with an immersive anamorphic experience powered by cutting-edge MICRO LED technology. Throughout the booth, attendees caught a glimpse of the various environments being transformed by Samsung’s next-generation signage solutions — from corporate offices and classrooms to hotels and museums.

▲ Thousands of attendees made their way through Samsung’s engaging and expansive booth.

Samsung Newsroom captured some of the standout products showcased at ISE 2025 that demonstrate Samsung’s leadership in commercial display technology.

• Samsung Color E-Paper: Ultra-Bright, Ultra-Light and Ultra-Efficient
• HoloDisplay: Bringing Signage to Life With 3D Innovation
• Transparent MICRO LED: Blending Reality and Digital Content
• Interactive Display: A Smarter, More Interactive Classroom Experience
• The Wall: Optimizing Command and Control Rooms With High-Resolution Displays
• The Wall for Virtual Production: A Seamless, Cost-Effective LED Stage Solution for Filmmakers
• SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation
• Another Record-Breaking Year for Samsung at ISE 2025

Samsung Color E-Paper: Ultra-Bright, Ultra-Light and Ultra-Efficient

▲ (From left) Jungsuk Han, Jonghwa Bae and Kwangju Kim stand with ISE 2025 Best of Show trophies for Samsung Color E-Paper, which delivers vivid, high-intensity color in a remarkable form factor.

Launched at ISE 2025, the energy-efficient Samsung Color E-Paper (EMDX model) stunned visitors with its vibrant digital ink technology and slim, lightweight design. This innovative signage solution is ideal for locations where content remains the same for a week or longer — such as retail or grocery stores and outdoor spaces such as bus stops. The display uses 0.00W¹ of power when showing a static image and can easily be managed through a dedicated app² or with Samsung VXT (Visual eXperience Transformation), a cloud-based content management solution (CMS) platform.

Samsung Color E-Paper received numerous Best of Show awards at ISE 2025 from trade publications — including AV Technology, Digital Signage and Installation.

HoloDisplay: Bringing Signage to Life With 3D Innovation

▲ A visitor reaches out to try and touch the 3D projected image in the innovative HoloDisplay, which creates a ‘floating object’ effect for an immersive experience

Following its debut at CES 2025, the HoloDisplay captivated attendees with its anti-distortion technology that forms a floating image in midair and its brighter and sharper picture quality. The HoloDisplay also earned the Best of Show award at ISE 2025 from Installation.

Transparent MICRO LED: Blending Reality and Digital Content

▲ The Transparent MICRO LED attracted visitors’ attention with its crystal-clear, glass-like display.

The Transparent MICRO LED display brought a new viewing experience to attendees. With its crystal-clear, glass-like design and high resolution, the display earned industry recognition including this year’s Digital Signage Innovation of the Year award from AV News.

Interactive Display: A Smarter, More Interactive Classroom Experience

▲ 2025 Interactive Display with Samsung AI Assistant

Samsung showcased its 2025 Interactive Display with Samsung AI Assistant — a new educational solution designed to provide an interactive experience to students. Attendees explored the new AI capabilities now supported, such as Circle to Search.

The 2025 Interactive Display earned the Best of Show award at ISE 2025 from the trade publication Tech & Learning, further solidifying its reputation as a cutting-edge educational solution.

The Wall: Optimizing Command and Control Rooms With High-Resolution Displays

▲ A Traffic command and control demonstration at ISE 2025 (left) and NASCAR’s new remote race control room (right)

Samsung showcased how The Wall can help businesses make fast and informed decisions. At the booth, attendees witnessed how the display can be used in settings such as control rooms to provide a large, dynamic canvas for real-time monitoring and decision-making.

In the United States, NASCAR’s new remote race control room now utilizes The Wall enhanced race officiating. Officials can review comprehensive, real-time video, audio and data from the track and remotely oversee races on an impressive 32-foot-wide, 9-foot-tall screen.

The Wall for Virtual Production: A Seamless, Cost-Effective LED Stage Solution for Filmmakers

▲ The Wall for Virtual Production in the corporate broadcast section in Samsung’s booth at ISE 2025

Samsung hosted a live demonstration at Samsung Corporate Broadcast Studio inside the ISE 2025 venue to showcase the seamless integration of The Wall for Virtual Production (IVC model) with Arnold & Richter Cine Technik (ARRI) cameras and lighting fixtures as well as Realtime Department’s digital experience solution. The combination of these technologies created ready-to-shoot LED backgrounds for virtual production — ensuring exceptional image quality and ease of use for corporate, broadcast and media environments.

“The collaboration with Samsung and Realtime Department has significantly lowered the entry barrier to LED production for filmmakers,” said Andre Rittner, Business Development Manager of EMEAI (Europe, the Middle East, Africa and India) at ARRI. “This partnership has brought ARRI’s award-winning equipment to a suite of studio production tools and reduced production costs without compromising quality.”

SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation

▲ The SmartThings Pro wall

Samsung showcased how device ecosystems can be managed with SmartThings Pro — the company’s hyper-connected B2B platform featuring enterprise-level encryption to safeguard sensitive data across IoT connections.

Several new partnerships enhance the functionality of SmartThings Pro in business settings.

• Meeting rooms: Cisco video conference cameras and dashboards connect with 105-inch 21:9 Smart signage for crystal clear video conferencing and intuitive control. The AMX Muse Automation Controller streamlines operation of The Wall without compromising security.
• Retail stores: Five Nexmosphere sensors expand SmartThings Pro’s capabilities in retail settings — a presence sensor, radio-frequency identification (RFID) sensor, lidar sensor, ambient lighting sensor and an NFC reader.
• Hotels: ABB devices integrate with NETxAutomation management systems and SmartThings Pro to create new guest experiences.

Another Record-Breaking Year for Samsung at ISE 2025

Samsung’s leadership in digital signage was recognized at ISE 2025 with 12 awards from various organizations and trade publications — surpassing the impressive nine awards won in 2024.

Best of Show Awards from Future

• AV Technology: Samsung Color E-Paper
• Digital Signage: Samsung Color E-Paper
• Installation: Samsung Color E-Paper and HoloDisplay
• Tech & Learning: 2025 Interactive Display

AV News Awards

• AV Project of the Year (Commercial) Award: Samsung for using the Outdoor LED Signage XHB series (P8) at Shinsegae Department Store in Seoul, South Korea
• Digital Signage Innovation of the Year Award:Transparent MICRO LED

Inavation Awards

• Applied Technology Award:Samsung for using Onyx Led screens at Pathé Palace in Paris, France

▲ Employees from Samsung France receive the Applied Technology Award.

Top New Technologies (TNT) Awards from Commercial Integrator

• All-Weather Display: OHDX Outdoor Signage 46”and 55”
• TVs: 2024 HBU8000 Hospitality TV
• Video Monitors: QHFX 115” Smart Signage

ISE Stand Design Awards from EXHIBITOR Magazine

• Sustainability Recognition XL (250 m² or more): Samsung

▲ The Sustainability Recognition XL award recognizes the eco-conscious design of Samsung’s ISE 2025 booth.

ISE 2025 illustrated how quickly digital signage is evolving. Samsung is revolutionizing the industry with energy-efficient, AI-driven innovations — setting new standards with its award-winning lineups at ISE 2025 and beyond.

¹ The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, the average power below 0.005W is indicated as 0.00W.
² Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version and region.

Samsung Electronics today announced that it has been named the number one signage manufacturer for the fifteenth consecutive year by market research firm Omdia, once again demonstrating its leadership in the global digital signage market.¹

According to Omdia. in 2023 Samsung not only led the global signage market with a 33% market share, but also sold over 2 million units – a record-breaking number for the company.² 

“Achieving first place in the global display signage market for 15 consecutive years reflects our commitment to innovation and our ability to adapt to evolving market conditions and the needs of our customers,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to provide the highest value to our customers by offering specialized devices, solutions and services that address their diverse needs.”

Samsung Electronics is regularly introducing differentiated signage products that meet various business environment needs.

• The Wall, the world’s first modular display with micro LED technology. Thanks to its modular format, The Wall allows customers to adjust the sign’s size, ratio and shape based on preference and use case.

• Smart Signage, which provides an excellent sense of immersion with its ultra-slim profile and uniform bezel design.

• Outdoor Signage tailored for sports, landmark markets, and electric vehicle charging stations. The screens in the Outdoor Signage portfolio are designed for clear visibility in any weather environment.

• Samsung Interactive Display, an e-board optimized for the education market that puts educational tools at the fingertips of educators and students.

The expansion of The Wall lineup is a clear indication of Samsung’s innovations and leading technology. Products like The Wall All-in-One and The Wall for Virtual Production were chosen by customers for their exceptional convenience and unique use cases, while The Wall has been selected as the display of choice for luxury hotels like Atlantis The Royal in Dubai and Hilton Waikiki Beach in Hawaii.

Samsung’s leadership in the digital signage industry can be attributed to the company’s commitment to product and service innovation. For example, the introduction of the world’s first transparent Micro LED display in January was noted by industry experts as the next generation of commercial display, earning accolades such as “Most Mind-Blowing LED” and “Best Transparent Display” from the North American AV news outlet, rAVe.

The recent introduction of the Samsung Visual experience Transformation (VXT) platform further demonstrates Samsung’s commitment to display innovation. This cloud-native platform combines content and remote signage operations on a single, secure platform, offering services and solutions that go beyond just hardware while ensuring seamless operation and management for users.

Looking ahead, the global display signage market is poised for rapid growth, with an expected annual increase of 8% leading to a projected market size of $24.6 billion by 2027, up from $14 billion in 2020.³

¹ Omdia Q4 2023 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.

² Omdia Q4 2023 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.

³ According to the combined LCD and LED signage sales revenue. Omdia Q4 2023 Public Displays Market Tracker (excluding Consumer TV], Omdia Q4 LED Video Displays Market Tracker.

Having entered the commercial display market with a B2B Signage category in 2009, Samsung continues to make history of digital signage with consistent technological innovation, differentiated solutions, and market leadership.

Samsung started by achieving first place in global market share of digital signage in 2009. Then in 2012, Samsung opened the LCD renaissance by introducing two transparent LCD models. In 2017, the world’s first cinema LED, Onyx, was unveiled, presenting a new standard for theater screens with unbelievable picture quality and infinite contrast ratio.

Over a decade and a half of “firsts” has led to myriad breakthroughs in digital signage. The world’s first modular display “The Wall,” introduced in 2018, has a freely adjustable screen size and shape, expanding the scope of digital signage to various spaces, like art museums and department stores.

As demand for immersive content increased, Samsung created a new version of “The Wall” exclusively for virtual production studios in 2023. With ultimate picture quality, it overcomes the challenges of physical on-site sets and leads to a reduction in production time and cost. The Wall for Virtual Production continues to change the landscape of the content production with a top-tier customizable solution.

Here’s a look at the footsteps of Samsung Signage, which has been solidifying its #1 position globally for 15 consecutive years² with innovative display technology.

^{1, 2} Omdia Q4 2023 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.

Samsung Electronics announced its ongoing commitment to the future of virtual production with its newest digital signage series. The Wall for Virtual Production (model name: IVC) is now available in Europe and will be on display at IBC 2023, taking place in Amsterdam, the Netherlands from September 15 to 18. This extension builds on its North American release announced at InfoComm 2023.

“The Wall for Virtual Production opens the door to limitless potential for filmmakers, producers and studios by amplifying digital effects, while making virtual content creation easier, faster and more cost effective,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “Each feature has been handpicked to empower businesses across industries as they embark on their virtual content creation journey with an unprecedented level of quality.”

Samsung’s leading visual display technology delivers powerful production capabilities that extend reality. Production studios can use ultra-large LED walls to create virtual content, integrating them with real-time visual effects technology to reduce the time and cost of content production. The Wall for Virtual Production is a leader in this type of application and can amplify projects by adding lifelike levels of detail, texture, volume, and shades to virtual content creation environments. The new IVC model options, P1.68 and P2.1, include a curvature range that can stretch up to 5,800R, which creates a more realistic field of view. The display also packs an updated genlock feature that keeps The Wall in line with the system’s signals, so there aren’t any dropped or doubled frames. This capability — along with the enhanced phase offset feature that adjusts the time delay between camera and screen — ensures a perfect image.

To display colours as accurately and consistently as possible, The Wall for Virtual Production features 3D lookup tables (LUTs) for colour correction, wide-gamut HDR colour processing and colour adjustment between individual cabinets or modules. Meanwhile, the integrated Virtual Production Management (VPM) software and its intuitive interface make it easy and more efficient to manage the screen and facilitate the highest possible picture quality in a virtual production environment. The VPM is also capable of detecting and resolving any potential LED-related issues.

In addition, The Wall for Virtual Production is built for any studio environment, no matter how large the building demand is. Whether for a volume studio or XR studio, The Wall for Virtual Production makes the production of immersive content possible.

“We’re thrilled to be supporting Samsung with the exciting launch of The Wall for Virtual Production IVC Series at this year’s IBC. With our heritage in creating cutting-edge virtual production and XR broadcast studios, we’re excited about the powerful new tools the IVC Series brings,” said Andy Hook, Technical Solutions Director at White Light. “These tools give us a huge scope for creating even more impactful and flexible virtual production environments and continuing to drive progress and transformation in this space.”

The Wall for Virtual Production features top-of-the-line capabilities, including:

• An improved 4:9 ratio that provides a variety of installation options, including the ability to be hung or stacked with other screens to maximize results in different production environments.
• A 12,288 Hz refresh rate that minimizes flicker lines and ensures a clear outcome, regardless of the camera used during filming.
• Black Seal Technology+ that delivers the purest black levels for new depth. Users will experience unparalleled contrast that is specifically designed to be resilient to the dust and particles common in production environments.
• 20-bit processing to present exact colour mapping with faultless accuracy and a precise linear grayscale that shows the intricacies of every scene. Users will be able to see realistic textures, volume and continuous shadow details.

The Wall for Virtual Production’s P1.68 and P2.1 models are now available globally including Europe.

Samsung Electronics Co., Ltd. today announced that Atlantis The Royal, a new resort from Kerzner International on Palm Jumeirah in Dubai, has been outfitted with its industry-leading displays, including The Wall, as well as Samsung Smart Signage displays both indoors and outdoors. Following the 2023 grand opening of what has been dubbed one of the world’s top resorts, guests can now experience a new era of luxury complemented by Samsung’s latest technology.

“At Atlantis The Royal, every detail has been considered to truly elevate the guest experience and fully equip our colleagues. Samsung has been an instrumental technology partner from construction to opening,” said Anthony Lynsdale, Vice President Information Technology, Atlantis Dubai. “We are confident in both the quality and reliability of Samsung’s technology and team of experts to help us create and maintain an unparalleled hotel experience.”

Cutting-edge Technology Lights Up Every Space for All-around Luxury

Atlantis The Royal is the first hotel in the MENA (Middle East and North Africa) region to install Samsung’s innovative modular Micro LED display, The Wall, on its property. Measuring 146 inches with 4K (3,840 x 2,160) resolution, The Wall enhances the hotel’s most luxurious guest suite, the Royal Mansion, with a one-of-a-kind, personal viewing experience unmatched by other displays. The slim, sleek finish of The Wall’s Infinity Design blends in naturally with the suite’s refined elegance.

Throughout the property, various types of Samsung Smart Signage have been installed to entertain guests and provide unique customer experiences in each space.

In the hotel’s awe-inspiring lobby, Samsung Smart LED Signages have been installed on three large water tanks that draw visitors’ attention at first glance with the largest screen measuring 6m x 8.5m. Samsung installed the hanging-type signage between the tanks and the walls to project incredible scenes, including fish swimming in the sea.

The hotel’s spa and gym feature impressive displays with Samsung Smart LED Signage from the company’s IER series, which leverage LED HDR technology for crystal clear picture presentation. Built to accommodate various installation space requirements, these flexible signage displays allowed the team at Atlantis The Royal to provide an immersive viewing experience in the spa and gym areas.

By the outdoor infinity pool, the ceviche bar features Samsung Outdoor LED signage that displays information clearly, even under direct sunlight, to entertain and communicate effectively with guests. The outdoor IP65 validated design protects it from dust and water and ensures continuous operation in any conditions.

Samsung Smart Signage has also been installed in restaurants and meeting rooms to enhance guests’ comfort and communication while boosting staff efficiency. Guests of Atlantis The Royal will be treated like royalty thanks to the 957 Samsung hospitality displays that have been installed in the hotel’s 795 rooms to provide the ultimate personalized viewing experience.

“We are privileged to work with Atlantis The Royal and provide guests with a new level of luxury unlike anything they’ve experienced before,” said Doohee Lee, Vice President and Head of Samsung Gulf Electronics. “The combination of Samsung’s innovative display technology and Atlantis’ creativity and luxury expertise is leading the hospitality industry in exciting new directions.”

From The Wall’s awe-inspiring picture quality in the Royal Mansion to the smart signage installed throughout the property, Samsung’s displays work within the resort’s unique environment to empower staff and transform the guest experience. Through its collaboration with Atlantis The Royal, Samsung Electronics is helping to define the future of hospitality technology.

The world around us is rapidly changing. After a challenging couple of years, the way people engage and interact with each other has evolved, which influences their attitudes and behaviour. As part of this change, today’s guests have increased expectations, which now include enhanced experiences that are enabled by seamless digital connectivity.

A personalized hotel experience is important to guests, so increased pressure is being placed on those working within the hospitality industry to explore and invest in digital technologies that will meet guests’ enhanced expectations.

To help support the efforts of hotels and deliver value on their digital investments, Samsung Canada offers an array of digital display solutions. Such solutions ensure efficient, high-end connectivity that allows hotels to deliver impeccable service and communication from check-in to checkout and beyond, driving and enhancing guest loyalty. Whether it’s outdoor digital signage that captures guests’ attention or in-suite digital tools that keep guests both informed and entertained, Samsung’s innovative digital solutions support the incredible guest experiences that hotels strive to provide to their guests.

Making a Big Impression with Impactful Digital Signage

It’s no secret the guest experience begins as soon as patrons enter the hotel lobby. To help create an immediate impression that guests will remember, Samsung’s LED displays are an incredibly powerful visual tool. The Wall, for instance, allows hotels to showcase welcome messages for event attendees, or wayfinding information for private functions. And, when the screen isn’t being used to deliver specific messaging, it can be leveraged to display captivating scenes of the city, its landmarks, landscapes, or other local highlights.

Checking-In Made Easier

A growing trend among some travellers today is their increasing desire for a discrete and private check-in experience. Samsung enables this experience with its interactive, self-service Kiosk, which provides guests with the ability to check-in or select upgrades. The Kiosk boasts a compact, space-saving design, advanced security, and easy management and maintenance for reliable performance.

Delivering a Premium In-Suite Experience

For most travellers, a comfortable and seamless in-suite experience is one of the most important aspects of their stay. Samsung’s new generation in-room hospitality TVs with QLED display technology for deeper contrast and exceptional brightness featuring Samsung’s new content management system, LYNK Cloud, provide a gateway to hotel information, services, and activities. It’s a way for hotels to provide a new level of interactivity for their guests, which includes opportunities and access to new experiences in a personalized manner, allowing guests to order room service, view menus and check out easily and conveniently.

Digital Concierge Stations

Digital touch screen displays can also be used to provide guests with real-time information regarding local restaurants, sporting and entertainment events as well as airport and airline updates. Serving a similar function as a mobile device, a digital concierge station helps fulfil guests’ search needs while encouraging essential personalized engagement with the hotel.

Augmented Signage for Additional Revenue

Elevators can also be outfitted with Samsung digital displays to provide guests with news, weather, directions to hotel amenities, or special information specific to the hotel. For example, a digital display can promote the hotel’s restaurant, café, bar and gift shop by displaying timely deals, menu boards, upsell opportunities and special promo offers, generating additional revenue for the hotel.

Outdoor Signage

With the latest fully integrated and contained outdoor signage technology that can withstand different weather elements, hotels can reach potential guests with messages promoting different services and offerings like free Wi-Fi, complimentary breakfast, parking, discounted nightly rates, or seasonal partnerships with local restaurants. This provides hotels with yet another way to increase revenue.

In an ever-changing world and continuously evolving hospitality landscape, hotels are always exploring new ways to “wow” their guests and provide them with an exceptional experience during their travels. Through its innovative digital display technology, Samsung is helping the industry achieve that goal.

Samsung Electronics, the world’s leading TV manufacturer for 16 consecutive years^[1], today announced a collaboration with Prime Video that offers fans the opportunity to experience exclusive 8K content from the much anticipated The Lord of the Rings: The Rings of Power series only on Samsung’s cutting-edge screens.

Samsung will be the first to offer series content in 8K resolution through a custom sneak peek with exclusive scenes. Viewers will have the opportunity to experience the epic journey in superb depth and detail on Samsung Neo QLED 8K TVs and “The Wall” 8K Micro LED displays. Opportunities for fans to access the exclusive 8K trailer will be announced soon.

“Collaborations such as this mark a major milestone in bringing 8K – the most premium display technology – to the forefront for viewers,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “For the first time, fans can experience the stunning imagery of The Lord of the Rings: The Rings of Power on Samsung Neo QLED 8K TVs.”

“When considering how to immerse our global fans in the world of The Lord of the Rings: The Rings of Power, Samsung’s exceptional technology and screens felt like a natural fit,” said Andrew Bennett, Vice President of Global Device Partnerships at Prime Video. “Samsung’s depth, detail, and incredible passion for the series has started us on an amazing journey together – one we can’t wait for audiences to experience.”

As one of the leaders in the development of 8K display technology, Samsung’s Neo QLED 8K series TVs deliver an optimal home entertainment experience. Whether it’s the stunning vistas of Khazad-Dûm, the majestic forests of the elf-capital Lindon, or the breathtaking island kingdom of Númenor, fans can experience the Second Age of Middle-earth in pristine 8K resolution thanks to Samsung’s Neural Quantum Processor 8K. Additionally, viewers will be enveloped in the action thanks to Dolby Atmos and Object Tracking Sound – a Samsung technology that follows the action on the screen.

For more details, please visit Samsung.com/ca.

About The Lord of the Rings: The Rings of Power

Prime Video’s The Lord of the Rings: The Rings of Power brings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth’s history. This epic drama is set thousands of years before the events of J.R.R. Tolkien’s The Hobbit and The Lord of the Rings, and will take viewers back to an era in which great powers were forged, kingdoms rose to glory and fell to ruin, unlikely heroes were tested, hope hung by the finest of threads, and the greatest villain that ever flowed from Tolkien’s pen threatened to cover all the world in darkness. Beginning in a time of relative peace, the series follows an ensemble cast of characters, both familiar and new, as they confront the long-feared re-emergence of evil to Middle-earth. From the darkest depths of the Misty Mountains, to the majestic forests of the elf-capital of Lindon, to the breathtaking island kingdom of Númenor, to the furthest reaches of the map, these kingdoms and characters will carve out legacies that live on long after they are gone.

More info on The Rings of Power can be found here: www.amazon.com/lotr.

—

^[1] Source – Omdia, TV Sets Intelligence Service, Jan-2022. Ranking in terms of unit shipments for 16 consecutive years ending 2021. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics

Last month I had the opportunity to travel to Barcelona, Spain to attend Integrated Systems Europe (ISE) for the first time in two years. It reminded me that the world is returning to routines and norms. At the same time, it will be a fundamentally different world moving forward.

I can also apply these observations to Samsung’s digital signage business. In 2022 and beyond, Samsung will deliver a variety of solutions that were and still are important to businesses today, as well as new technologies designed to meet the needs of the modern world.

It’s clear that we will never fully return to what we used to think of as “normal” life. We’ve already reimagined offices, classrooms, entertainment and so much more within our daily routines. It’s my job not only to keep up with these trends, but to fundamentally reimagine the role of digital signage moving forward. That’s why Samsung is focused on redefining our most common spaces, reconnecting the world through new experiences and re-emphasizing the importance of digital signage in our daily lives.

Redefining Learning and Collaboration in a New Era

One of the largest shifts of the past few years is the role technology plays within common environments such as classrooms in schools and meeting rooms in offices. These environments saw an increasing demand for digital transformations and now new considerations are required to ensure every student and professional has the same high-quality collaboration experience regardless of whether they attend in-person, online, or in a hybrid manner. In other words, learning and collaboration spaces have been redefined with an increased emphasis on inclusivity in any scenario.

Samsung is addressing this need with the new Samsung Flip Pro. It provides students and professionals with high-quality collaboration experiences whether they are in-person or remote with enhanced usability and specialized features to meet ever-changing business and education needs. With a focus on seamless and intuitive interactions, it’s easy to set up and easy to use. The newly added intuitive control panel enhances the overall classroom or meeting room experience along with the industry’s fastest touch latency, enhanced multi touch features and the ability to simultaneously connect devices to the display wirelessly for enhanced collaboration.

Reconnecting Through New Outdoor Experiences

As consumers return to public shopping malls, sporting events and other forms of entertainment, businesses are competing now more than ever for their attention. With more outdoor activities, signage has become a bridge between consumers and brands while helping people enjoy digital art. In other words, signage reconnects consumers with the world.

LED signage also helps create unforgettable experiences inside sports stadiums. Delivering the best viewing angles for fans was one of Samsung’s highest priorities. As part of these efforts, Samsung designed the largest videoboard ever created for sports, the Infinity Screen in SoFi Stadium as a part of the Hollywood Park Technology Alliance. Measuring 70,000 square feet, the incredible curved, 360-degree, dual-sided screen greets fans and provides a state-of-the-art way to experience the game.

Another trend where we see a major opportunity for growth is the electric vehicle industry. As demand for electric vehicles surges, carmakers, governments and local businesses are rushing to build more electric vehicle charging stations. This provides a new outlet to serve information and deliver promotions to electric vehicle owners, and Samsung outdoor signage is the perfect solution for this scenario. With ultra-bright picture quality and durability with certified IP56-rated protection, the outdoor signage can excel in a variety of weather conditions and environments, hence businesses can create engaging visual experiences while customers top up their batteries in charging stations.

Re-emphasize the Vision of ‘Screens Everywhere’ With Unmatchable Micro LED Technology

Micro LED technology is set to define the future of display innovation. From the luxury industry to hospitality and travel, the potential of Micro LED is endless. The Wall is Samsung’s state-of-the-art display technology, which features even more options for businesses looking to transform their spaces with next level picture quality and immersion.

Samsung is the leader in Micro LED displays, which contain smaller LEDs, and allow incredible LED density, enabling bright and detailed colour expression inside a slim display profile. To create our cutting edge Micro LED technology, we have focused on three key areas: Samsung developed fully integrated ultra-fine Micro LED chips; such densely populated LEDs result in stunning brightness; and we continue to secure processing know-how for ultra-fine semiconductor chips to improve mass production.

These incredible technologies helped Samsung’s 2022 lineup of The Wall (IWB) open up new possibilities. The micro pitch feature of the IWB delivers the most detailed picture with 0.63 pixel pitch, the slimmest ever, in addition to providing a variety of screen sizes to meet any consumer or business need. Meanwhile, The Wall All-in-One (IAB) has transformed the installation process with a pre-adjusted seam and a ‘Pre-Assembled Frame Kit’ which makes the whole process as simple as a consumer TV. The Wall All-in-One not only helps save valuable time but can lower the total cost of ownership while delivering a great viewing experience.

In a constantly changing world, Samsung will continue to deliver breakthrough innovations to realize the vision of “Screens Everywhere” based on cutting-edge Micro LED technology.

Reimagining the Role of Digital Signage

Our digital signage solutions, including the 2022 Smart Signage, have received certified energy efficiency grades that rise to new industry standards, such as ENERGY STAR and EPEAT. Samsung also has incorporated eco-conscious packaging featuring recycled materials in all signage products since 2021 and became one of the first businesses in the industry to achieve the reducing CO2 label, certified by the Carbon Trust for its display portfolio.

In recognition of our eco-conscious efforts for our sustainability initiative, we won the ‘Sustainability Innovation of the Year’ at the AV News Awards in ISE. As we are grateful for the recognition of our efforts, we plan to make each step count while we collectively change production practices for a sustainable future.

The return to routines combined with new customer expectations and habits provides businesses with a rare opportunity to reimagine their offerings and practices. By considering a new role for digital signage moving forward, we’re helping our customers reimagine what’s possible to keep them ahead of the curve.

I’m excited for this next chapter for digital signage. At Samsung, we’re passionate about bringing game-changing innovation and value to our enterprise customers. We will continue to innovate, reimagining the role of digital signage in new and conventional spaces, all while increasing our customers’ possibilities in this new era.

An innovative new micro-LED has now arrived with Samsung’s recent debut of the all-new Wall IWB and The Wall All-in-One at InfoComm 2022. The Wall’s now expanded portfolio pushes the boundaries of immersive LED technology with stunning visual technology that delivers pure black levels and superb colour purity, together with a game-changing installation process.     

The Wall represents Samsung’s mission to deliver first-class picture quality, technical leadership and seamless installation. Viewers can expect a premium experience from the enhanced Wall lineup, whether in a luxury of their own home or in a business application.

The Wall IWB

Total Immersion with our slimmest pixel pitch yet

Samsung’s 2022 flagship display, The Wall IWB, offers next-level immersion with ultimate colour and contrast. Its modular displays deliver an engaging viewing experience in a high-resolution, large screen format with our slimmest pixel pitch yet. Available in 0.63, 0.84, 0.94, 1.26 and 1.68 pixel pitches, The Wall IWB offers Samsung’s most detailed picture and dynamic range expansion yet. Its additional pixel pitch offerings and sizing options offer enhanced customization and flexible design and installation.

Captivating quality

Packed with first class technology, The Wall IWB can be installed in a variety of positions and screen sizes, accommodating 4K movies for 110-inch and up to 8K for 220-inch to re-energize various venues such as hotels, transport hubs and retail spaces. It offers a 120 Hz frame rate and HDR 10/10+ and LED HDR, showcasing incredible advancements in resolution capabilities. These features are powered by a Micro AI processor, which analyzes every second of content instantly and optimizes picture quality while removing noise. In addition, Black Seal Technology continues a tradition of pure black colouring and ultra-low reflective film to minimize external light reflection. Users can look forward to Multi View in this new model, allowing simultaneous multi-source playback from up to four sources on a single screen. This feature requires no additional splitter and ultimately, provides greater flexibility in terms of the display’s dynamic content capabilities for guests.

Next-level branded content

The Wall IWB, supported by a peak of 2,000 nits, delivers outstanding image quality and super clear images.. With the ability to turn any space into a flexible visual canvas thanks to Samsung’s modular technology and easy installation, the product allows viewers to enjoy visually stunning content. This model can be installed in a variety of positions to meet customer needs, making it easy for the professionals responsible for on-site calibration. The overall size of the cabinets has been increased, allowing technicians to install only four cabinets to configure the UHD screen for faster and more cost-efficient operation. Professionals and customers alike can find flexibility in the product without size, shape and structural limits.

The Wall All-in-One

Set-up has never been easier

The Wall All-in-One (IAB) is a high definition, fully immersive modular display with a trademark sleek design, thin frame and upgraded sizing options – without the need for additional components. Expandability and ease with scaling are major factors in this year’s model, creating new possibilities for customers to think bigger than before. The Wall All-in-One (IAB)’s customization offers flexible installation that exceeds expectations. Delivering excellent quality, thanks to Black Seal and Ultra Chroma Technology for superb colour, users can expect 20bit processing and linear grayscale for rich textures and immersive detail. A neural quantum processor 4K delivers picture-perfect excellence without added noise. This 16:9 form factor model comes in three different models: 4K 146-inch, FHD 146-inch and FHD 110-inch.

Transforming homes with luxurious touches

An impressive feature for homeowners is the improved installation with setup convenience of a typical consumer TV. The model’s pre-adjusted seam, embedded S-box and ‘Pre-Assembled Frame Kit’ has transformed assembly entirely, reducing total cost of ownership and overall installation time to an estimated two hours. Seamless docking connections and factory seam adjustments create ease of setup, simplifying installation to docking background plates and hanging three to four modules. Beyond setup, The Wall All-in-One provides an amazing viewing experience, making viewers feel like they are fully immersed in the content.

Making a statement in business environments

Beyond flexible installation and screen size, The Wall All-in-One boasts a sleek display with a thickness of just 59mm. This slim, bezel-less infinity design allows the All-in-One to blend seamlessly into its surroundings. It also offers the option to combine two 4K 146-inch screens side by side to create a 32:9 form factor model. It  features a direct input connection on the screen without needing a separate device and a built-in control box for a clean and convenient setup. With powerful connectivity, it can be paired with video calling app Google Duo, turning the display into an optimized workspace.

The Wall series has an incredible legacy lighting up spaces, including the iconic New York City skyline. This past December, SUMMIT One Vanderbilt opened to the public, offering guests an immersive new way to explore the famous skyline. Featuring a 750 square foot 1.2mm IWJ Wall Series display that helps create a mesmerizing cloudscape, the installation demonstrates an unending pursuit for technical perfection in the Big Apple’s newest, most cutting-edge landmark.

Samsung digital signage has the power to transform any space from your own home to large entertainment districts. Impactful signage can elevate the viewing experience and call greater attention to eye-catching content. To discover how The Wall series can help you leave an impact, explore how to distinguish your business or residence with industry-leading technology.

Samsung Electronics Canada recently announced the global launch of the 2021 model of The Wall (IWA Series). The boundary-pushing Micro LED display is designed for businesses seeking elevated viewing through complete immersion and brilliant picture quality. With new AI processing technology, upgraded 120Hz frame rates and versatile installation, The Wall once again reimagines display technology to give businesses boundless flexibility to showcase content.

“At Samsung Canada, we are committed to delivering innovative and dynamic displays for businesses to create unforgettable customer experiences,” said Mary Peterson, Vice President, IT & Enterprise Solutions, Samsung Canada. “As our most immersive and veritable display yet, The Wall boasts cutting-edge new features, advanced picture quality and limitless sizing.”

A new Micro AI Processor instantly analyzes and optimizes every frame of the video to deliver advanced picture quality. By using up to 16 different neural network models, each trained in AI upscaling and deep learning technology, the Micro AI Processor can optimize picture quality up to 8K resolution, enhancing contrast and removing noise.

The Wall’s Black Seal Technology blankets the screen with uniformity, creating a seamless canvas for purer black levels with enhanced depth delivering unparalleled contrast and immaculate detail. Ultra Chroma technology produces narrower wavelengths that create RGB colours twice as pure[1] and more accurate than conventional Samsung LEDs. Each LED is now up to 40% smaller[2], increasing the pure black space between pixels for enhanced colour uniformity and higher picture contrast.

2021’s The Wall makes installation easier thanks to new wireless docking connections and endless design, resulting in a cabinet depth half as deep as the prior model[3]. With modular technology, The Wall can be installed in a variety of positions, including concave, convex, ceiling, hanging, inclined and L-type. Plus, installers need to adjust just once per cabinet with Factory Seam Adjustment, eliminating module-by-module adjustment and saving time.

Furthermore, this new model offers detailed picture through 8K resolution with 120Hz refresh rate and Simple 8K playback. The Wall can be configured horizontally for up to 16k resolution with a 15,360 x 1,080-pixel arrangement. Its massive screen measures in at over 1,000 inches, creating a completely expansive canvas for showcasing content.

The Wall comes built with Micro HDR and Micro Motion features, featuring 20-bit processing to deliver a consistent picture quality that is suitable across commercial environments for a smooth viewing experience regardless of location. The screen also includes four picture-by-picture screens (PBP), allowing for four different content sources, all of which can be displayed simultaneously in 4K resolution. The 4-PBP function can be used for business purposes where multi-screens are needed.

All of The Wall’s features are delivered with safety top of mind. TÜV Rheinland awarded its Eye Comfort Certification for minimized blue light emission[4], while its EMC Class B certification minimizes electromagnetic waves for safe installation in homes[5].

Samsung’s 2021 The Wall is now available in select markets around the globe. For more information, please visit here.

[1] Figure is based on internal testing standards against Samsung’s conventional LED Signage.

[2] Compared to Samsung 2020 model.

[3] Compared to Samsung 2020 model.

[4] The Wall received Eye Comfort certification from TÜV Rheinland, one of the world’s leading testing service providers.

[5] EMC Class B certification means the product passed electromagnetic compatibility standards in class B for use in the home or residential area, which standards are higher than for Class A (for use in industrial or commercial environments).