Samsung LED Displays Light Up the World’s Most Immersive Cultural Experience, SUMMIT One Vanderbilt
There’s a new addition to the iconic New York City skyline: SUMMIT One Vanderbilt. Blending elements of art and technology, SUMMIT takes the concept of an “observation deck” to entirely new heights featuring Samsung technology.
Opening this week to the public, SUMMIT One Vanderbilt delivers an immersive experience that will change the way visitors view the most famous skyline in the world. The multi-level entertainment space features Levitation, two all-glass skyboxes allowing visitors to stand 1,063 feet above Madison Avenue, Ascent, a glass elevator to take them to the highest viewpoint of the city, and Apres, a lavish indoor café and outdoor bar to enjoy refreshments with the endless views.
Also nestled on the first two floors of SUMMIT One Vanderbilt is AIR, a 5-part story-driven, multi-space immersive experience, designed by visionary artist Kenzo Digital. AIR offers visitors a multi-floor, multi-space immersion that challenges their notions of physical reality, the city that surrounds them, and their sense of self. The transformative experience of AIR concludes in UNITY, an installation supported by a 750 square foot 1.2mm IWJ Wall Series Samsung Display.
The massive display measures over 47 feet wide and 11 feet tall with 33 million pixels working seamlessly with content that is customized for each visitor. Upon arrival, visitors are welcome to take a photo of themselves which later reappears in UNITY. Much to their surprise when they enter the space, the portraits are transformed into a cloud in a mesmerizing, infinite cloudscape. This exciting finale of AIR surrounds guests in clouds, both real and virtual.
“We are proud to be a partner with SL Green on this truly groundbreaking experience and to be featured in yet another iconic New York City landmark,” said Harry Patz, Senior Vice President and General Manager, Display Division, Samsung Electronics America. “At Samsung we strive to push the industry forward and look for new ways to connect technology with the human experience. To see the way our Wall technology is used at SUMMIT One Vanderbilt is something we are very excited about.”
SUMMIT One Vanderbilt joins a long list of Samsung integrations throughout this great city including One and Two Times Square, and Hudson Yards.