KS Choi is the President and CEO of Samsung Electronics North America, responsible for driving growth in the region and ensuring that Samsung Electronics’ innovations continue to shape and lead North American markets. KS has held a number of senior strategic and commercial roles for Samsung Electronics in a career that spans more than 30 years. Prior to joining the North American Executive team, KS was the head of Samsung Electronics Global Sales and Marketing for the Mobile Communications Business.
Jude Buckley is the Executive Vice President of the Mobile Experience Business for Samsung Electronics America. Based in Plano, Texas, he oversees the Carrier Sales, Mobile Product Marketing, Demand Generation, Mobile Strategy, Mobile B2B, Mobile Computing & Wearables, Mobile Retail Operations and Mobile Production Center teams. Jude has more than 20 years of experience in the consumer, retail and technology industries, holding prior leadership roles at Microsoft, Best Buy/Best Buy Mobile and The Phone House, a subsidiary of Carphone Warehouse PLC group.
Executive Vice President, North American Public Affairs, Samsung Electronics North America
The Honorable Mark William Lippert is Executive Vice President, Head of North American Public Affairs and Chief Risk Officer for Samsung Electronics North America, based in Washington, DC. He is a senior adviser to the CSIS Korea Chair, Vice Chairman of the Board of Directors of the Halifax Forum and is on the Board of Directors of the Korea Society. Mark joined Samsung after executive positions at Google (YouTube) and The Boeing Company. Prior to this, Mark had a distinguished career in the United States government across multiple agencies, including serving as the United States ambassador extraordinary and plenipotentiary to the Republic of Korea (2014-2017). He was also an intelligence officer in the United States Navy, serving with the Naval Special Warfare (SEALs) Development Group during deployments to Afghanistan and other regions and as an intelligence officer with Seal Team One in Anbar Province, Iraq in support of Operation Iraqi Freedom.
Senior Vice President, Home Entertainment & Display Division, Samsung Electronics America
James Fishler is the Senior Vice President of the Home Entertainment & Display Divisions for Samsung Electronics America. Based in Ridgefield Park, NJ he leads the go-to-market strategy and vision, including all aspects of marketing, demand generation and sales for Samsung TV, Audio and Memory lines along with Digital Signage, Commercial Displays and Monitors, in the U.S. market. James has more than 25 years of experience within the consumer electronics, appliances, mobile, solar, LED, and manufacturing industries. Prior to Samsung, he served as the Head of Worldwide GTM and Channel Marketing for Beats Electronics LLC, a subsidiary of Apple. James has also held senior leadership roles at LG Electronics and Sony Electronics.
Shane Higby is the Senior Vice President of Home Appliances at Samsung Electronics America, Inc and is based in Ridgefield Park, NJ. Since assuming this role in 2021, Shane has led Samsung’s Home Appliance growth across all categories and channels. Previously, he was Vice President of Product Marketing for LED TVs, where he contributed to the growth of the category and strengthened Samsung’s position as the leading TV brand. Shane joined Samsung in 2010 to launch the company’s branded memory and storage products in the US. Prior to Samsung, he spent 16 years with Sony Electronics.