The announcement of the partnership was made during the state summit held in Paris between South Korea and France. Under the agreement, Samsung will integrate Mistral’s AI services and solutions — including its flagship large language model, Mistral Large — across its semiconductor operations to develop customized on-premises AI models optimized for intelligence-driven infrastructure.

Mistral’s powerful AI platform is expected to provide Samsung with a unique stack of tools that will transform how semiconductors are designed and manufactured.

The on-premises enterprise solutions will especially ensure security and flexibility required to process highly sensitive technologies and operational data entirely within the boundaries of Samsung’s semiconductor infrastructure, maintaining total control over its mission-critical technologies.

As semiconductor processes become more advanced and complex, rapid data analysis in the fab is essential. By applying targeted AI models to defect detection and equipment optimization, Samsung aims to accelerate development cycles, manufacturing precision, and yield stabilization across its advanced memory and logic chips.

“Increasing complexities involved in AI chip design and manufacturing requires continuous innovation in semiconductor technologies,” said Young Hyun Jun, Vice Chairman & CEO of the Device Solutions (DS) Division at Samsung Electronics. “We look forward to working with Mistral and support the evolving needs of customers, while delivering new breakthroughs across the semiconductor ecosystem essential to the AI era.”

“AI is reshaping how we build complex technologies, from silicon to software,” said Arthur Mensch, co-founder and CEO of Mistral. “We are proud to support Samsung Electronics with our expertise in electronics and semiconductors, helping to improve how chips are designed and manufactured, and to accelerate technical progress across the global semiconductor and AI value chain.”

Samsung has also led Mistral AI’s Series D funding round, securing a strategic equity stake to support long-term technology collaboration. Samsung’s lead investment reflects expanding cross-industry collaboration across the advanced chip ecosystem.

By joining its leading silicon technologies with AI innovators, such as Mistral, Samsung plans to continue its progress toward a broader AI transformation across its semiconductor operations and meet the diverse needs of its customers spanning advanced memory and logic to foundry services.

Building on years of successful cooperation, the companies will work together to accelerate the development and deployment of technologies that support the increasing performance and efficiency requirements of advanced semiconductor manufacturing.

Samsung will join the industry initiative to advance next-generation 12-inch photomask technology for future manufacturing. The semiconductor industry has relied on the 6-inch photomask format for decades. With High NA EUV, the transition to larger, 12-inch masks is expected to further increase fab productivity, lower chipmaking costs and remove stitching constraints. It will enable advanced chip manufacturers to fully leverage the advantages of High NA EUV, making future generations of leading-edge chips more cost-effective.

Drawing on its leadership in both memory and foundry manufacturing, as well as its extensive experience with advanced EUV lithography, Samsung is positioned to play a critical role in the 12-inch photomask transition. The company will work closely with industry partners to develop the required mask technologies and supporting infrastructure.

Samsung also plans to introduce ASML’s High NA extreme ultraviolet (EUV) lithography into future DRAM high-volume manufacturing for the first time in the industry by 2028, further demonstrating the readiness of High NA technology to support advanced memory and logic applications. High NA EUV is expected to extend the DRAM scaling roadmap, with improved resolution enabling process simplification and increased efficiency.

The announcement reflects a shared commitment to innovation, technology leadership, and long-term partnership. Samsung and ASML expect to continue exploring opportunities for collaboration in areas including advanced memory and innovative manufacturing approaches.

Young Hyun Jun, Vice Chairman & CEO, Samsung Electronics, said: “The AI era is transforming the semiconductor industry and increasing the importance of technological innovation across the entire value chain. Samsung is committed to maintaining leadership in advanced semiconductor manufacturing, including memory and foundry, through breakthrough technologies and strong partnerships. By further strengthening our collaboration with ASML, we are helping lay the foundation for the next generation of AI and semiconductor innovation.”

Christophe Fouquet, President and Chief Executive Officer, ASML, said: “Samsung has been one of ASML’s most important innovation partners for many years. Together, we have helped advance the technologies that underpin modern semiconductor manufacturing. As the industry enters a new era driven by artificial intelligence, close collaboration with our customers becomes even more important. We look forward to working with Samsung to enable the next wave of semiconductor innovation.”

About ASML Holding N.V.
ASML is a leading supplier to the semiconductor industry. The company provides chipmakers with hardware, software and services to mass produce the patterns of integrated circuits (microchips). Together with its partners, ASML drives the advancement of more affordable, more powerful, more energy-efficient microchips. ASML enables groundbreaking technology to solve some of humanity’s toughest challenges, such as in healthcare, energy use and conservation, mobility, and agriculture. ASML is a multinational company headquartered in Veldhoven, the Netherlands, with offices across EMEA, the US and Asia. Every day, ASML’s more than 44,000 employees (FTE) challenge the status quo and push technology to new limits. ASML is traded on Euronext Amsterdam and NASDAQ under the symbol ASML. Discover ASML — our products, technology and career opportunities — at www.asml.com.

With global trends showing an increase in maternal age and pregnancy-related complications, precision imaging for prenatal diagnostics and rapid clinical decision-making have become increasingly vital. As a result, women’s health diagnostic systems are evolving beyond basic fetal evaluations to encompass early complication prediction, maternal health assessments, and holistic wellness.

Aligning with these global clinical needs, Samsung Medison showcased the HERA Z Series at the 34th International Society of Ultrasound in Obstetrics and Gynecology (ISUOG) World Congress held in London from September 4 to 7.

Under the banner “HERA Z, The Flagship Series,” Samsung Medison presented its vision for next-generation diagnostic solutions, showcasing the series as a unified platform that spans the full spectrum of women’s healthcare.

The HERA Z Series serves as a comprehensive diagnostic platform designed to support maternal and fetal care alike, featuring AI-assisted automated measurement tools and dedicated neonatal probes.

Advanced AI Workflows and Next-Generation Imaging Architecture

The newly launched HERA Z10 inherits the proven AI-based workflow solutions of the flagship HERA Z20 while incorporating advanced beamforming technology designed to maximize image clarity. This expanded lineup empowers healthcare institutions to choose from a more versatile selection of premium systems within the HERA Z Series, perfectly tailored to their unique clinical environments and operational goals.

Engineered specifically to streamline clinical workflows through artificial intelligence, the HERA Z10 delivers significant efficiency gains:

• Live ViewAssist: According to joint clinical research conducted with Professor Giuseppe Rizzo and Professor Daniele Di Mascio of Sapienza University of Rome — founding members of ISUOG — Live ViewAssist reduces scan times during mid-trimester detailed ultrasound examinations by up to 52%.
• EzStructure: Reduces manual manipulation for key measurement parameters by up to 71%, significantly enhancing measurement consistency and objectivity while dramatically lowering clinician fatigue.

Enhanced AI Diagnostic Assistance for High-Risk Pregnancies

The system also introduces enhanced AI-assisted diagnostic capabilities for complex clinical scenarios:

• MV-Flow 3D: Captures microvascular blood flow at high resolution, providing critical clinical value for managing high-risk pregnancies, aiding in the diagnosis of placenta accreta and evaluation of  abnormal uterine or umbilical cord blood vessels.
• FibroidVue: Utilizes AI to automatically segment, visualize, and measure the uterus, endometrium, and uterine fibroids, facilitating intuitive and efficient clinical assessments.

Interactive Experiences and Digital Synergy at ISUOG

At the ISUOG Congress, Samsung Medison hosted interactive experience zones highlighting the core value proposition of the HERA Z Series. Under the theme “ART OF ULTRASOUND,” an AI digital art exhibition reinterpreting fetal ultrasound images drew strong interest from attendees. Additionally, Samsung Medison demonstrated an integrated digital solution using Galaxy Tab devices, allowing clinicians and mothers to seamlessly monitor fetal growth records throughout the pregnancy journey.

“The launch of the HERA Z10 is more than just an addition to our product lineup; it represents a major milestone in extending the distinctive clinical value of the HERA Z Series to a wider range of healthcare settings,” said Jihyun Kim, Head of CX Team at Samsung Medison. “By leveraging premium imaging technology and unparalleled AI workflows, we remain committed to meeting diverse clinical needs and driving brand innovation so that healthcare professionals worldwide can select custom-fit solutions optimized for their unique practice environments.”

Samsung Electronics today announced major software updates¹ for select refrigerators and laundry appliances. Beginning in September, the update to Tizen OS 10.0 will bring key services and features to select existing appliances in line with those offered on models launched this year.

“Home appliances are products that consumers rely on for many years. We believe supporting them over time requires not only reliable hardware, but also software that continues to evolve,” said Jeong Seung Moon, Executive Vice President and Head of the R&D Team of the Digital Appliances (DA) Business at Samsung Electronics. “Through this latest regular software update, we aim to help our appliances remain useful and up to date throughout the ownership journey, enhancing the long-term value consumers receive from products they already own.”

Bespoke AI Refrigerator Family Hub’s Newest AI Features Expand Globally

Building on the software update first introduced to select Bespoke AI Refrigerator Family Hubs in the U.S. in May, Samsung is expanding its newest AI-powered refrigerator experiences to additional global markets.

Refrigerators with built-in cameras and AI Vision, including 21.5-inch and 32-inch Family Hub released between 2021 and 2025 — as well as select 9-inch Family Hub models released in 2025 — will receive the updated AI Vision built with Google Gemini.² The update expands the refrigerator’s ability to recognize and manage food items, helping users keep track of what is stored inside and make everyday food management easier.

With this update, the refrigerator can recognize a much wider range of fresh and packaged foods, including branded and region-specific items.

In addition, screen-based experiences like Now Brief³ and What’s for Today? provide users with personalized information and help simplify meal decisions on a daily basis.

Seamless Interaction With Bespoke AI Laundry Appliances

Samsung is also extending its latest software experiences to select laundry appliances released in 2024 and 2025, including Bespoke AI Laundry Combo, Washer, and Dryer models.

A key part of the update is Bixby,⁴ which enhances voice recognition and enables more natural interactions with laundry appliances. This allows users to communicate with their appliances more intuitively while carrying out everyday laundry tasks. For example, users can simply say, “When will my laundry be finished?” and Bixby will understand and reply with a phrase such as, “Your laundry is set to finish in two hours and 25 minutes.”⁵

The update will introduce a refreshed interface aligned with Samsung’s latest laundry experience, offering more intuitive controls and information delivery on applicable models equipped with 7-inch Smart Screens. This will be achieved by adding Easy Mode,⁶ which streamlines the screen layout and simplifies key information in an easy-to-access format.

Availability

The updates will begin rolling out in phases from September 2026. Actual timing, supported features, and availability may vary by product, model year, and market.⁷

1. The user will be alerted of updates through the appliance screen when available. ︎
2. Google Gemini is provided by Google LLC. Service availability, supported functions and accuracy may vary by country, language, device model and OS/One UI version. Users must be 18 or older. Some functions may require additional app settings. Features or results may vary by subscription. ︎
3. A Wi-Fi connection and Samsung, Google or Microsoft account may be required. User must use the same log-in account on each device. Availability of certain apps may vary by country, region, service provider, network environment or device and may change without notice. ︎
4. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (India), English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America). ︎
5. Bixby responses provided in the text are examples. Actual responses may vary. ︎
6. Easy Mode can be selected through the device’s Smart Screen under Settings > Display > Control Theme menu. ︎
7. Timelines, features, and availability are subject to change without notice. ︎

“Samsung looks beyond performance and functionality to consider how appliances fit naturally into people’s living spaces and deliver meaningful experiences in everyday use,” said Hyoung Min Park, Vice President and Head of the Customer Experience Team of the Digital Appliances (DA) Business at Samsung Electronics. “We will continue to combine AI with differentiated design and engineering to deliver greater convenience and efficiency that consumers can experience in their daily lives.”

Bespoke AI WindFree Pro Air Conditioner Wins in Best in Design

The Bespoke AI WindFree Pro Air Conditioner¹ was named a winner in the Best in Design category, thanks to a Grid Design that harmonizes with the vertical and horizontal lines as well as the repetitive grids and planes commonly found in modern interiors. Its streamlined form reduces visually prominent functional elements, allowing the air conditioner to integrate naturally into the surrounding space.

As an honoree in the Best in Home Appliances category, the product also offers AI-powered technologies designed to provide personalized comfort. Three Motion Wings enable a variety of airflow patterns,² while AI Motion Wind uses a radar sensor to adapt airflow based on users’ preferences and movements.³ WindFree Wearable Good Sleep connects to a compatible wearable device⁴ and syncs with the user’s body signals to automatically adjust cooling based on the user’s sleep state.

Highlighted IFA Innovation Awards 2026 Honorees

Bespoke AI Refrigerator Family Hub

The Bespoke AI Refrigerator Family Hub⁵ was named an honoree in the Best in Design category. It offers a personalized experience for consumers with its 32-inch display, as well as food management and connected kitchen capabilities.⁶

AI Vision uses an internal camera⁷ to recognize food items as they are placed in or removed from the refrigerator.⁸ With this feature, users can track the use-by-dates of food items⁹ and receive recipe recommendations from the SmartThings Food app. Additionally, Auto Open Door enables hands-free access through voice commands or a simple touch,¹⁰ allowing users to open and close the refrigerator door when their hands are full.

Bespoke AI Refrigerator

The Bespoke AI Refrigerator was named an honoree in the Best in Home Appliances category.

The refrigerator can be installed with gaps of only 4 mm on each side and 20 mm at the top, allowing it to fit seamlessly into existing cabinetry.¹¹ Its zero clearance hinge enables the doors to open fully¹² even in tight spaces, providing convenient access to drawers and food items. Thinner doors¹³ and SpaceMax technology also provide more interior space¹⁴ without increasing the refrigerator’s external dimensions. Additionally, the product’s AI Hybrid Cooling technology combines a compressor and Peltier element¹⁵ to enhance cooling efficiency.

About the IFA Innovation Awards

The IFA Innovation Awards recognize innovative technologies and products across the industry. IFA 2026, the world’s largest event for home and consumer technology, takes place in Berlin, Germany, from September 4-8.

Official: Launched in 2025, the IFA Innovation Awards, presented in partnership with Gadgety Awards, recognize technical excellence across the global technology landscape. The program is open to companies of all sizes worldwide.

1. Model and feature availability may vary by region. ︎
2. Motion Wings consist of two outer blades (top and bottom) and one inner blade (middle). ︎
3. AI Motion Wind refers to AI Direct and AI Indirect wind modes, which operate in AI Auto Mode. ︎
4. Requires a Samsung Smart phone (One UI 4.0+), compatible Galaxy Watch (Watch 7+). SmartThings connected AC on home Wi-fi, and SmartThings 1.8.45+/Samsung Health apps (Mobile & Watch) 6.31.1+. Wearable devices must be worn during sleep: some features may be limited on non-Samsung devices. Sleep stage information is transmitted to the air conditioner every 5 minutes during the first 90 mins, and every 30 mins thereafter. ︎
5. Model and feature availability may vary by region. ︎
6. A Wi-Fi connection and a Samsung account are required. A Google or Microsoft account may be required. You must use the same log-in account on each of the devices. Availability of certain apps may vary by country, region, service provider, network environment, or device, and may change without notice. In the U.S., Samsung News and Samsung TV are available. The number of provided channels may differ by country. ︎
7. A red light turns on when the camera is operating. The user’s appearance may be captured, but areas other than the food item are automatically blurred. AI Vision refers to AI-based processing that helps recognize food items. ︎
8. A Wi-Fi connection and a Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. ︎
9. Each food item’s expiry date should be manually entered by users via the SmartThings app. ︎
10. This function is set to OFF by default and can be turned ON or OFF through the product display. ︎
11. Minimum required installation space for a custom built-in setup: [Width] 916 mm or more (Ensure a minimum gap of 4 mm on the left/right sides), [Height] 1798 mm or more (Ensure a minimum gap of 20 mm at the top). ︎
12. The refrigerator door can be opened up to 108°, but it depends on the installation environment. ︎
13. Compared to conventional Samsung models without zero clearance fit feature (RF32CG5400**) ︎
14. Compared to conventional Samsung models without SpaceMax technology (RF27T5201**) ︎
15. The Peltier element is a semiconductor-based component that cools using just electricity, without refrigerant. It operates when either the temperature in the refrigerator rises above the normal range or AI predicts that the temperature will rise in 5 minutes due to a long period of food storage or cleaning, based on an analysis of the user’s refrigerator opening and closing pattern. ︎

“Customers around the world increasingly expect home appliances to harmonize with their living environments,” said Hyoung Min Park, Vice President and Head of the Customer Experience Team of the Digital Appliances (DA) Business at Samsung Electronics. “By bringing our flat design to a wider range of laundry appliances, Samsung aims to deliver a consistent design experience that combines refined aesthetics with thoughtful usability.”

Refined Flat Design Improves Interior Fit and Usability

Samsung’s expansion of its signature flat design to the new 24-inch front-load washer lineup marks the latest evolution of the company’s design approach across its home appliance portfolio.

Compared to Samsung’s previous designs that featured more protruding front elements, the updated design offers a flat front surface with a more uniform appearance. This creates a cleaner, more sophisticated look that blends naturally into modern interiors and living environments.

Beyond aesthetics, the design also enhances everyday usability. The larger door with a wider opening angle enables easier access when loading and unloading laundry, making the task more convenient. More broadly, the new lineup and the showcase during IFA reflect Samsung’s continued efforts to expand refined design experiences to more consumers and living spaces.

Features Designed for Everyday Laundry Needs

In addition to the redesigned exterior, the new lineup incorporates key laundry technologies previously available on select premium models, bringing advanced washing experiences to more consumers. To address growing consumer demand for faster wash cycles and more efficient laundry routines, the lineup features Bubble Shot, which sprays water throughout the drum. This helps reduce wash time while maintaining effective cleaning performance,² providing a more convenient laundry experience for users.

The lineup also comes with Ecobubble technology, which allows detergent to dissolve more quickly and distribute more evenly across fabrics, helping users save energy while washing clothes effectively, even at low temperatures.³

By combining a refined exterior with advanced laundry technologies, Samsung’s new 24-inch washer lineup delivers a more intuitive laundry experience across diverse households. The company will continue to expand user-focused design approaches and technologies across its home appliance portfolio.

Exhibition Information

Samsung is showcasing its latest innovations at Samsung Connect, which is being held at Humboldt Carré in Berlin from Sept. 2-6. The new 24-inch washer lineup is on display, allowing visitors to see the products’ refreshed design ahead of their official launch.

1. The products shown at IFA 2026 are development-stage display models. Specifications are subject to change, and commercial availability has not been determined. ︎
2. Based on internal testing using the Cotton cycle on a WW7400D model with Bubble Shot compared to a conventional Samsung washing machine without Bubble Shot. Results may vary depending on the type of laundry and the usage environment. ︎
3. Based on internal testing in accordance with IEC 60456 using AI Energy Mode combined with Ecobubble compared to default settings. Results may vary depending on conditions of use. ︎

*For illustrative purposes only. Product design and specifications are subject to change.

Samsung Electronics today announced that it will showcase two new Bespoke AI Washer models during IFA 2026:¹ a 10 kg model designed to deliver A-70% energy efficiency² and a 13 kg large-capacity model engineered to fit within a standard 600 mm depth.

As the official main sponsor of the IFA Creator Hub, Samsung will showcase its latest innovations at Humboldt Carré in Berlin, Germany from Sept. 2-6. The new Bespoke AI Washers will be among the products on display, highlighting Samsung’s latest advances in technology.

The two new models combine improved energy efficiency and greater capacity with space-efficient design and AI-powered fabric care to help consumers manage laundry more efficiently and conveniently.

“At Samsung, we are continually challenging the traditional trade-offs between energy efficiency, capacity and convenience,” said Hyoung Min Park, VP and Head of the Customer Experience Team of the Digital Appliances (DA) Business at Samsung Electronics. “During IFA 2026, we’re demonstrating how innovation can help consumers save energy, handle larger loads and enjoy a more intelligent and convenient laundry experience.”

Larger 10 Kg Bespoke AI Washer Brings New Efficiency Milestone

The Bespoke AI Washer with A-70% energy efficiency marks a new step forward for Samsung, following the A-55% Bespoke AI Washer introduced at IFA 2024 and the A-65% model showcased at IFA 2025.

The new washer will be designed to consume up to 70% less energy than the minimum energy efficiency requirement for a Class A rating in Europe, while increasing washing capacity from 9 kg³ to 10 kg. By improving capacity and energy efficiency simultaneously, the new model builds on the company’s continued research into overcoming the traditional compromise between washing larger loads and reducing energy consumption.

Samsung has achieved these gains through engineering improvements across key areas, including motor efficiency, thermal management, and wash-cycle design. Together, these technologies reduce electricity consumption while maintaining effective cleaning performance and everyday usability.

13 Kg Bespoke AI Washer Offers Increased Capacity With Standard-Depth Footprint

Samsung will also showcase the new Bespoke AI Washer with large capacity, which brings a 13 kg washing capacity to a standard European design depth of 600 mm.

Using SpaceMax technology, which creates more space inside to enhance the mechanical design and incorporate a larger drum without increasing the external dimensions, the washer increases internal volume while maintaining a compact 24-inch form factor. This space-efficient design allows users to wash larger loads, bedding, and bulkier items — while helping the appliance fit within common European kitchen, utility-room, and furniture configurations.

The washer also incorporates Samsung’s mono-body design, creating a unified form designed to blend naturally into a wide range of interiors. A slim front frame reinforces its streamlined silhouette, while refined colors, materials, and finishes contribute to a clean, understated appearance.

At the center of the interface is a large touch display visually integrated with the detergent compartment. From this display, users can intuitively access cycle controls, connected features, and personalized laundry services through SmartThings.⁴

Auto Open Door Helps Keep the Washer Interior Fresh

For added convenience, both washers feature Auto Open Door. Once a wash cycle is complete, the washer door opens gradually to help release residual moisture from inside the drum. By automatically ventilating the interior after a cycle, Auto Open Door helps keep the washer interior fresh between cycles.

Together, the new A-70% and 13 kg Bespoke AI Washers reflect Samsung’s continued effort to challenge traditional laundry trade-offs. They deliver great capacity with lower energy consumption, making everyday laundry more intelligent and convenient.

1. The Bespoke AI Washer models shown at IFA 2026 are development-stage display models. Specifications are subject to change, and commercial availability to be determined. ︎
2. Based on Samsung internal testing. The energy consumption of this Bespoke AI Washer [WF90*/24 (10kg)] achieves an EEI of 15.5 (15.3 kWh / 100 cycles), which is up to 70.2% more energy efficient compared to the minimum threshold for Class A (EEI 52 for 10 kg models) under Regulation (EU) No 2019/2014. Final testing to be conducted prior to EPREL registration. Results may vary depending on the usage environment. Energy ratings tested with the Eco 40–60 program. ︎
3. Compared to the previous model WF90H09C4S with A-65% energy efficiency and 9 kg washing capacity. ︎
4. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎

The exhibition celebrates a human-centered design vision rooted in a deep understanding of and care for people. Visitors will experience Samsung’s Expressive Design through works by 14 Korean artists reinterpreting a selection of Samsung products, which are being presented on the 2026 OLED TV S95H along with 14 custom frames that become part of the artworks themselves. Together, the works showcase Samsung’s Expressive Design through a range of individual perspectives and interpretations.

“‘Design is an Act of Love’ represents how we approach design — with a deep understanding of people at its core,” said Mauro Porcini, President and Chief Design Officer of the Device eXperience (DX) Division at Samsung Electronics. “Creativity starts with people, and AI can help amplify our imagination and take our ideas further. At Samsung, we will continue to expand possibilities for people through a more human, diverse, and expressive approach to design.”

Reinterpreting Samsung Products: 14 Korean Artists’ Artworks on OLED TV S95H With 14 Custom Frames

Each of the 14 artists who collaborated with Samsung drew on their unique perspective and imagination to develop their concepts, while using AI as a tool to expand their ideas and creative expression. Each work began with the artist’s own creativity, with AI helping bring those ideas to life in different ways.

A range of Samsung products were reinterpreted by the artists, including Music Studio 5, Bespoke AI Refrigerator Family Hub, and Galaxy Z Fold 8, spanning eight products across mobile devices, home appliances, and TVs. The result is a collection of expressive artworks that embody Samsung’s design principles as well as the artists’ individual aesthetics.

Samsung is also showcasing the S95H OLED TV with 14 custom frames, demonstrating how a single product can reflect diverse perspectives through the company’s Expressive Design strategy.

The S95H features Samsung’s Float Layer Design, which makes the screen appear to float above a real-metal plate. Its structure and materials become part of the design, giving the TV a distinctive presence while allowing it to blend naturally into its surroundings.

For the exhibition, the custom frames bring different perspectives to the S95H, corresponding with the artwork displayed on screen and showing how the same product can take on a distinct character depending on the space and individual preferences.

The exhibition will take place from Sept. 1-6 at Dongdaemun Design Plaza (DDP) in Seoul. On Sept. 3, Chief Design Officer Porcini will take part in a discussion to share his perspectives on Samsung’s design vision.

“With the new Galaxy Book6, we wanted to make the Galaxy Book experience available for more people,” said Mincheol Lee, EVP, Head of Galaxy Ecosystems Business Team at Samsung Electronics. “At a more accessible price, it brings together the everyday essentials users value, including dependable performance, long-lasting battery life, connected Galaxy experiences, and Galaxy Book6’s design DNA, giving users confidence that lasts beyond the purchase.”

Performance and Battery for Everyday Use

The new Galaxy Book6 is designed around the tasks people rely on every day, from browsing the web and creating documents to video calls, multitasking, and streaming content. With up to 25 hours of battery life¹ on a single charge, users can work, study, and enjoy content for longer throughout the day. When it is time to power up, 45W fast charging provides approximately 33% charge in 30 minutes.

That long-lasting power is paired with Intel® Core Series 3 processor performance, bringing Intel’s latest architecture and power efficiency to essential PC experiences. The processor also supports Galaxy AI² and other AI features designed to help users work, create, and get things done more easily.

Built With Galaxy Book6 Design DNA

The latest addition to the Galaxy Book6 lineup carries forward the design language of the series, defined by clean, balanced lines and a symmetrical design. A centered logo further reinforces a unified Galaxy Book6 identity.

At 15.7mm thin and 1.35kg, Galaxy Book6 combines a slim profile with portability that makes it easy to carry throughout the day, from home and school to work and travel. For the first time on Galaxy Book, Violet Silver brings a fresh expression to the lineup, adding a distinctive touch to the clean, understated Galaxy Book6 design. A classic Gray option is also available.

The 16:10 display provides more vertical viewing space for documents, web pages, and multitasking, while anti-reflective technology minimizes glare for clearer, more comfortable viewing wherever you are. Galaxy Book6 also keeps commonly used connections close at hand.

Its two USB Type-C³ ports offer the same functionality, so users can connect with less guesswork, while USB Type-A,⁴ HDMI 1.4,⁵ and a 3.5mm headphone jack, give users a versatile range of connectivity for displays, peripherals, and accessories without relying on additional dongles.

Galaxy Experiences That Work Better Together

The Galaxy Book6 brings together Galaxy AI and connected experiences across Galaxy devices to make it easier to find information, move content and work across screens.

AI Select⁶ lets users select content directly on the screen and instantly access helpful information and insights while browsing, shopping, or viewing content online. It also includes AI cut out, which lets users instantly remove image backgrounds to prepare polished visuals for presentations, e-commerce listings, or marketing materials. Note Assist⁷ summarizes notes and surfaces key information so users can review important details faster.

Content also moves more easily across Galaxy devices. Quick Share enables fast file sharing between compatible devices, while Storage Share lets users access photos, videos, and files across compatible Galaxy smartphones and Galaxy Book without transferring them first — making it easier to bring content from a phone directly into a document, presentation, or creative project.

Galaxy Book6 also helps users work naturally across screens. Multi Control⁸ allows a single keyboard and mouse to control multiple supported Galaxy devices, while Second Screen⁹ turns a Galaxy Tab into an additional display. Nearby Devices¹⁰ simplifies device discovery and connection, and Link to Windows¹¹ extends supported Galaxy smartphone experiences to the PC.

Together, Galaxy AI and connected Galaxy experiences reduce the steps between devices, helping users stay focused as information, content, and work move more seamlessly across the Galaxy ecosystem.

Confidence That Lasts Beyond the Purchase

Galaxy Book6 is backed by Samsung’s commitment to long-term reliability, with quality, durability, and support designed to give users confidence over time. Every Galaxy Book6 undergoes rigorous durability and quality testing to meet Samsung’s highest standards. For added peace of mind, Samsung Care+¹² offers comprehensive coverage for accidental damage, repairs, and replacements, helping users feel more confident throughout the life of their PC.

Availability

Galaxy Book6 is available in select markets, with additional markets to follow. Starting at $799, it offers 8GB or 16GB of memory and 256GB, 512GB, or 1TB SSD storage options. Availability, specifications, colors, features, and supported experiences may vary by region.

Specification

​ Galaxy Book6
Dimension*	313.0 x 221.0 x 15.7mm
	*Accuracy of numbers may vary depending on measurements used.
Weight*	1.35kg
	*Weight may vary by market.
OS	Windows 11 Pro 25H2 (64-bit) / Windows 11 Home 25H2 (64-bit) Linux (Console only)
	*Edition version and availability timing may vary depending on model and/or market.
Display	14.0″ LCD WUXGA (1920×1200), 350 nits
	*Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.
Processor*	Intel® Core 5 processor Intel® Core 3 processor
	*Specifications may vary depending on model and/or market.
NPU*	Intel® NPU (up to 15 tops)
	*NPU performance may vary by processor.
Graphic*	Intel® Graphics
	*Specifications may vary depending on model and/or market.
Network*	Wi-Fi 6E, Bluetooth v5.4, 802.11 ax 2×2
	*Actual speed may vary depending on market, carrier, and user environment. Wi-Fi 6E availability may vary due to OS version, market, location, network conditions, and other factors. Wi-Fi 6E wireless network routers required and sold separately.
Color	Violet Silver, Gray
Memory*	8GB/16GB (LPDDR5X)
	*Availability may vary by model.
Storage	256GB/512GB/1TB (PCle)
	*Availability may vary by model and/or market. **Actual storage space availability may vary depending on pre-installed software and by market, file size, and format.
Camera	2MP (1080p FHD)
Microphone/Speaker	Internal Dual Array Digital Microphones Stereo speaker (2Wx2), Dolby Atmos®
Keyboard*	Pro keyboard (Non-Backlit keyboard)
	*Keyboard layout may vary by market.
Trackpad	Clickpad
Battery*	61.2 Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns, and other factors.
Charging*	45W USB Type-C Adapter
	*The inbox charger and data cable are USB Type-C.
Port*	USB Type-C x 2, USB Type-A, HDMI 1.4 port (Supports 4K@30) Headphone/Microphone
	*Actual speed of USB may vary depending on user environment.

1. Typical value of battery capacity tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns, and other factors. ︎
2. Galaxy AI basic features provided by Samsung are free. Any Samsung enhanced AI features and all third-party AI features are subject to different terms and may be subject to fees. (Galaxy AI basic features are listed under “Advanced intelligence” in Samsung Services Terms and Conditions.) ︎
3. Actual speed of USB may vary depending on user environment. ︎
4. Actual speed of USB may vary depending on user environment. ︎
5. Actual speed of HDMI may vary depending on user environment. ︎
6. Results may vary depending on model. Accuracy of results is not guaranteed. Requires internet connection and Samsung Account login. Service availability may vary by language or device model. Availability of supported languages may vary. Certain languages may require language pack download. ︎
7. For text in Samsung Notes only (200 4000 characters); requires Samsung account log in and internet connection. ︎
8. Each device must be registered with a single Samsung Account and connected to the same Wi-Fi network. Multi Control requires updated Galaxy phones and tablets with One UI 5.1.1 or above, and Galaxy Book series devices released in 2021 or later with Samsung Settings v1.5 (Intel) or Samsung Settings v3.3 (Arm), and 2024 TVs or 2024 Smart monitors. Some functions (such as Copy & Paste or Drag & Drop) may not be available when using certain device models and apps. ︎
9. For a better experience, both devices must be signed in to the same Samsung account. Available on select Samsung Galaxy Tab models only, including Galaxy Tab S11, Tab S11 Ultra, Tab S10+, Tab S10 Ultra, Tab S9, Tab S9+, Tab S9 Ultra, Tab S9 FE, Tab S9 FE+, Tab S8, Tab S8+, Tab S8 Ultra, and Tab Active4 Pro with One UI 3.1 or later versions installed. Available on Samsung Galaxy Book series devices with Windows 10 2004 OS or later version installed. Some additional functions are supported only on Samsung Galaxy Book series devices. Some apps may not support this feature for content protection purposes. ︎
10. Each device must be signed in to your Samsung account and must have both Wi-Fi and Bluetooth turned on. Requires updated Galaxy phones and tablets with One UI 7 or above and Galaxy Book series devices with Samsung Settings v1.5 or above (Intel) or Samsung Settings v6.0 or above (ARM) and Samsung Continuity Service v1.11 or above. Requires installation from the Microsoft Store. ︎
11. Users must link their Samsung Galaxy device to their Windows PC through ‘Link to Windows’ on the phone and Microsoft Phone Link Apps on PC and follow the set-up prompts, including being signed into the same Microsoft account. ‘Link to Windows’ is preloaded on select Galaxy devices. PC (Microsoft Phone Link App) requires Windows 10 or above. Microsoft Phone Link recommends Samsung Galaxy device to be on the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens or may require a touchscreen. ︎
12. Samsung Care+ coverage, service type, and promotion details may vary by country/region and deductible (service fee) may apply. ︎

The #PlayGalaxy Cup is a global mobile gaming tournament designed to showcase the powerful gaming performance of Galaxy smartphones. This year marked the first time the competition was held as a full-season league, with regional qualifiers leading up to the World Final.

 “This year was the first time the #PlayGalaxy Cup was held as a full season tournament, and we’ve witnessed thrilling competition from start to finish,” said David Moon, Head of Influencer Marketing, Mobile eXperience (MX) Business at Samsung Electronics. “Samsung is thrilled to have brought gamers from all over the world together to experience the powerful performance of Galaxy S26 Ultra.”

The regional qualifiers were held across five regions — North America, Southwest Asia, Southeast Asia, Latin America, and Europe — with 32 teams from 17 countries competing for a place in the final stage. The top two teams from each region advanced, bringing a total of 10 teams from nine countries to the World Final at Gamescom.

After proving their skills through the regional qualifiers, the finalists then competed over two days for the championship.

All players at the World Final competed on Galaxy S26 Ultra, whose powerful processing performance and optimized thermal management enabled high-intensity matches through stable, immersive gameplay.

The final was won by Malaysian team and was livestreamed worldwide on YouTube through streamer Ludwig’s channel, drawing a total of 12.1M views.

In addition to the #PlayGalaxy Cup World Final, Samsung operated a dedicated Galaxy experience zone at the venue, where visitors could get hands-on experience with Galaxy S26 Ultra, Galaxy Z Fold8, and Galaxy Z Fold8 Ultra.

Through partnerships with HoYoverse, TiMi Studio, and Gameloft, visitors to Samsung’s booth were also able to experience a variety of popular game titles across Galaxy devices.

“Galaxy S26 FE is purposefully designed to deliver the signature strengths of the Galaxy S series, ensuring that every feature makes a meaningful difference in users’ daily lives,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “Packed with beloved Galaxy camera and AI experiences, backed by the latest One UI 9, Galaxy S26 FE comes to life as an ideal choice for those who know exactly what matters most to them.”

Sharper Capture, Effortless Editing

Galaxy S26 FE delivers a more capable camera experience¹ from capture to edit, with an enhanced triple rear camera and advanced image processing that help users capture and refine the moments that matter — whether shooting still scenes or fast-moving action.

• My FanCam,² first introduced on the latest Galaxy foldables, is now available on Galaxy S26 FE. It automatically tracks a selected person and keeps them centered, intelligently reframing video as the scene moves, so users can turn dynamic moments into social-ready content with less manual editing.
• For video, Super Steady³ with Horizontal Lock — a favorite among Galaxy S26 users — helps capture smoother, more level footage while filming fast-moving activities, travel moments, and everyday scenes on the go.
• Galaxy S26 FE supports 3x optical zoom, giving users more confidence when shooting from a distance. For selfies, an enhanced 12 MP front camera⁴ captures more in every frame, making group shots easier to take.
• Nightography, a signature of the Galaxy S series, helps users capture bright and clear shots in low light, with detail preserved even in the most challenging scenes.⁵
• Even after the moment has passed, Photo Assist⁶ makes it easier to refine images using natural language prompts — turning day into night, adding new elements or restoring missing parts. Plus, edits can be reviewed step by step and revised or undone along the way.
• With Gemini Omni,⁷ users can easily create and edit videos clips based on photo and videos from their Gallery, turning them into polished, ready-to-share videos.

AI Experiences, Always One Step Ahead

Powered by the latest One UI 9, Galaxy S26 FE brings a range of intuitive, context-aware Galaxy AI⁸ experiences that make daily life easier by adapting to users’ routines to keep them informed and organized. It also handles everyday tasks faster and more seamlessly on user’s behalf.

• Updated Now Brief,⁹ first introduced on the Galaxy S25 series, is even more personalized through customizable briefing cards like weather and wellness insights. Users can now create their own cards with a simple prompt, making Now Brief more relevant throughout the day.
• Now Nudge¹⁰ is expanded to select third-party apps and notifications, surfacing timely, relevant suggestions across more of the day — helping users turn insights into action and manage everyday routines with less friction.
• Circle to Search with Google¹¹ now allows users to search for multiple items in an image at once, making it easier to identify products, places, objects and more in a single step.

Built to Keep Up Throughout the Day

Galaxy S26 FE brings meaningful upgrades to the everyday essentials users rely on most — including a long-lasting battery, and a bright display built for work, entertainment, and creativity from morning to night.

• A long-lasting 4,900 mAh battery¹² keeps users going while maintaining the slim and refined design of the Galaxy S26 lineup. Users can reach up to 69% charge in around 30 minutes with the 45 W adapter,¹³ powering up quickly to stay connected for longer.
• A 6.7-inch¹⁴ AMOLED display with up to 120 Hz refresh rate provides smooth, immersive visuals with brightness, resolution, and clarity for streaming, gaming, browsing, and creative work.

Users choosing Galaxy S26 FE as their next device will feel the power of the Galaxy experience from day one. An improved Smart Switch helps users get set up more easily, making the move to Galaxy feel like a warm welcome. Meanwhile, long-term software updates and Samsung Care+ provide added confidence over time.

• Upgraded Smart Switch¹⁵ makes moving to Galaxy easier than ever. Whether switching from an Android or iOS device, users can scan a QR code to wirelessly transfer data — from passwords and passkeys to call history, accessibility settings, and eSIM data — with no extra apps and less setup time.
• Galaxy S26 FE is built to last, with up to seven generations of OS upgrades and seven years of security updates,¹⁶ allowing users to enjoy the latest features with confidence for years to come.
• For added peace of mind, Samsung Care+¹⁷ offers comprehensive coverage optimized to users’ needs, including tailored benefits that protect the value of the device. With One UI 9, the new Warranty and care settings hub also makes it easy to enroll in, access, and manage Samsung Care+, along with other device care support.
• A 6-month free trial of Google AI Pro¹⁸ will bring expanded AI capabilities and 5 TB of cloud storage valued at USD 19.99 per month.

Together, these enhancements deliver the Galaxy experiences users rely on every day in one thoughtfully crafted device.

Availability

Galaxy S26 FE will be available starting Sept. 4 in select markets in three colors: Blueberry, Graphite, and Pistachio.¹⁹

For more information on Galaxy S26 FE, please visit: Samsung Newsroom, Samsung Mobile Press, or Samsung.com.

Specifications

1. Compared to Galaxy S25 FE. ︎
2. My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no person to track. Accuracy of results is not guaranteed. ︎
3. Super Steady results may vary depending on editing method and/or shooting conditions. ︎
4. Compared to Galaxy S25 FE. (FOV 80˚) ︎
5. Compared to Galaxy S25 FE. Results may vary depending on light conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
6. Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed. ︎
7. Gemini Omni requires an eligible Google AI Pro subscription. Galaxy S26 FE includes a 6-month Google AI Pro trial for eligible users. Offer availability, redemption period, supported features and subscription terms may vary by country, region, language, device model and account. Charges may apply after the trial period unless canceled. Google AI Pro and Gemini Omni are trademarks of Google LLC. ︎
8. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances, or guarantees as to the accuracy, completeness, or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the country, region, OS/One UI version, device model, or phone carrier. ︎
9. Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customized briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed. ︎
10. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, or language. On-screen nudge currently available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat, KakaoTalk, LINE, Signal, Tango, NTT Docomo Message, and KDDI Message. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
11. Circle to Search is a trademark of Google LLC. Available on select devices and internet connection required. Works on compatible apps and surfaces. Results may vary depending on visual matches. Check responses for accuracy. ︎
12. Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,900 mAh for Galaxy S26 FE. ︎
13. Galaxy S26 FE supports up to 45W wired charging. 45W power adapter sold separately. Use only Samsung-approved chargers and cables.  ︎
14. Measured diagonally, Galaxy S26 FE’s screen is 6.7 inches in the full rectangle and 6.5 inches accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole. ︎
15. Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later.  Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support. ︎
16. Galaxy S26 FE will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider, or market. ︎
17. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability. ︎
18. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, AI Credits and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Only available for ages 18+. Unless canceled earlier, Google One will charge $19.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/. ︎
19. Color availability may vary depending on country, or carrier. ︎

“Players come to Gamescom to discover what is next, try new games, and experience the technology they need to stay focused and compete at their best,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “With new form factors, higher refresh rates, and advanced display technologies, the 2027 Odyssey lineup gives players more choice across competitive play, cinematic games, and multi-purpose setups.”

Samsung To Spotlight 2027 Odyssey Lineup at Gamescom 2026

Samsung will present the 2027 Odyssey lineup for the first time during its dedicated Gamescom 2026 session, “#PlaySamsung : The Next Era of Gaming Displays,” at 10:30 a.m. CET on Aug. 27. The session will explore how screen size, resolution, refresh rate, and display modes suit different games and play styles.

The Odyssey OLED G9 (G95SJ model) and Odyssey OLED G7 (G75SJ model) will be unveiled on stage, while the Odyssey OLED G8 (G80SJ model) and Odyssey G6 (G60H model) will be introduced on-screen during the keynote.

As a part of the session, Samsung will also spotlight its HDR10+ GAMING partnership with Activision Blizzard, bringing richer HDR gameplay into the development process for Call of Duty®: Modern Warfare® 4. The technology helps compatible Odyssey monitors and Samsung displays deliver color and contrast that more accurately reflect the creative intent of each game. Samsung plans to expand the HDR10+ GAMING ecosystem to more than 20 AAA titles by the first half of 2027.

The company will also showcase its expanding Odyssey 3D game support, developed through direct collaboration with game studios. New supported titles, including Cyberpunk 2077 and Cronos: The New Dawn, will be presented on stage to demonstrate how Odyssey 3D adds depth and spatial perspective to detailed game worlds.

Odyssey OLED G9: 49-Inch OLED Speed for Ultra-Wide Gameplay

The Odyssey OLED G9 is the world’s first 49-inch DQHD gaming monitor with a 360 Hz refresh rate. It features a fifth-generation QD-OLED panel with Penta Tandem technology. Its five-layer panel structure is up to 1.3 times more efficient and offers up to twice the lifetime of the previous generation. The RGB Stripe sub-pixel layout reduces color fringing and supports clearer text, while the display reaches a peak brightness of up to 1,300 nits on a 3% window at 4K resolution.¹

Built for players who want a wider field of view without giving up speed, the Odyssey OLED G9 features Dual QHD resolution (5120 x 1440), a 360 Hz refresh rate, a 0.03 ms GtG response time, and Dual Mode support. Players can use DQHD at 360 Hz for a wide, high-resolution view or switch to Dual HD (2560 x 720) at up to 720 Hz when they want even faster performance.

Odyssey OLED G8: 4K OLED Picture Quality and Triple-Mode Speed

The Odyssey OLED G8 is a 32-inch UHD OLED gaming monitor that pairs QD-OLED picture quality with a top refresh rate of 360 Hz for fast, fluid gameplay and Triple Mode support. It features a fifth-generation QD-OLED panel with Penta Tandem technology and RGB Stripe subpixels, and players can switch between UHD at 360 Hz, QHD at 520 Hz, and FHD at 680 Hz to balance resolution and speed based on the game, device, and performance settings. Additionally, Samsung Glare Free technology uses a film that is 54% less glossy than conventional anti-reflection film, reducing external reflections for clearer daytime play.²

The monitor also features a 0.03 ms GtG response time, and VESA DisplayHDR TrueBlack 600.³ It supports AMD FreeSync Premium Pro and has NVIDIA G-SYNC Compatible support⁴ for detailed HDR visuals and smooth gameplay. Connectivity includes one DisplayPort 2.1 UHBR20, two HDMI ports, one USB-C port with 98 W Power Delivery, a USB hub with two downstream ports, and KVM support.

Odyssey OLED G7: A New Category With 42-inch Curved OLED Gaming

The Odyssey OLED G7 is the world’s first 42-inch 16:9 curved OLED gaming monitor, with a screen area approximately 72% larger than the previous 32-inch model.⁵ It combines 1000R curvature, 4K OLED picture quality, a 165 Hz refresh rate, and a 0.03 ms GtG response time in an unprecedented configuration for the category. Its curved screen, with a radius of 1,000 mm, brings the edges closer to the player’s line of sight to deliver a massive cinematic view optimized for RPG and open-world games. At the same time, Glare Free technology reduces reflections from external light sources for clearer daytime play.

Odyssey G6: Pushing Competitive Play to 1,100Hz

The 27-inch Odyssey G6 is the world’s first 1,100 Hz gaming monitor built for FPS players who place speed and motion clarity first. It builds on the model introduced at CES 2026 with an upgraded final launch specification of up to 1,100 Hz in HD and up to 600 Hz in QHD through Dual Mode. With a Fast IPS panel and 1 ms response time, the Odyssey G6 gives competitive players the option to prioritize sharper QHD detail or a higher refresh rate. The Odyssey G6 will be available globally in the second half of 2026.

Availability

The 2027 Odyssey lineup builds on Samsung’s leadership as the world’s No. 1 gaming monitor brand for seven consecutive years.⁶

Availability will vary by market, with launch timing and pricing to be announced at a later date.

For more information, visit www.samsung.com.

Images contain AI-generated elements. Products depicted are not AI-generated.

1. Based on DisplayHDR TrueBlack500 at 4K resolution. Brightness may vary depending on content and operating conditions. ︎
2. Compared with conventional anti-reflection film. ︎
3. VESA DisplayHDR certification to be completed at product launch. ︎
4. AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible certification to be completed at product launch. ︎
5. Compared with the previous 32-inch Odyssey model, based on screen area. ︎
6. Global No. 1 Gaming Monitor in 2019 to 2025. Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount)  ︎

Designed to meet rapidly growing storage demands driven by ultra-high-resolution video, AI content, and large-scale games, the P Series includes the flagship P9, which delivers high-end performance for professional users, and the P7, designed for fast and convenient storage across everyday use cases.

“As AI-powered content creation and ultra-high-resolution video make large amounts of data part of everyday life, users increasingly expect faster and more reliable storage experiences,” said Tommy Kwon, Vice President and Head of Brand Product Biz Team at Samsung Electronics. “With fast file storage and backup, the P Series is designed to provide professionals and everyday users alike with the performance they need to work efficiently across a wide range of applications.”

P9: Up to Twice the Performance With USB4

Powered by USB4, the flagship P9 delivers sequential read speeds of up to 4,000 megabytes-per-second (MB/s) and sequential write speeds of up to 3,800MB/s, offering industry-leading transfer performance. Its sequential read and write speeds are approximately twice those of the previous generation. For comparison, the 4-terabyte (TB) T9, featuring a USB 3.2 Gen 2×2 interface, delivers sequential read and write speeds of up to 2,000MB/s.

The P9 is also the world’s first 8TB USB4 portable SSD supporting speeds of up to 4,000MB/s. For this level of ingenuity and technological capability, the P9 was recognized with a CES 2026 Innovation Award earlier this year.

With strong sustained write performance, the P9 supports 12K direct recording for professional production workflows, enabling creators to capture, store, and edit large RAW image files and ultra-high-resolution video.

P7: Fast, Versatile Storage for Everyday Use

Also featuring USB4 technology, the P7 is designed to provide fast and convenient storage across work, entertainment, and everyday use. It offers broad compatibility with a wide range of host devices, including desktops, laptops, smartphones, gaming consoles, and cameras.

The P7 has completed 2-meter drop testing as well as shock and vibration durability testing, helping users keep important data protected during travel, outdoor activities, and other mobile environments.

Availability

The Samsung Portable SSD P Series will be available in 1TB, 2TB, 4TB, and 8TB capacities, with a global rollout beginning September.

*Available capacities may vary by market. Certain capacities may be released at a later date.

The P9 will have manufacturer’s suggested retail prices (MSRPs) of USD 339.99 for 1TB, USD 649.99 for 2TB, USD 1,349.99 for 4TB, and USD 2,699.99 for 8TB. The P7 will have MSRPs of USD 289.99 for 1TB, USD 549.99 for 2TB, USD 1,149.99 for 4TB, and USD 2,289.99 for 8TB.

For more information about Samsung’s Portable SSD P Series, please visit Samsung.com.

Samsung Electronics today announced that it will be displaying its comprehensive gaming ecosystem spanning PC, console, and mobile games at Gamescom 2026, which is one of the world’s largest gaming events taking place in Cologne, Germany from Aug. 26-30.

Across a 1,090-square-meter exhibition space, Samsung will present its full package of gaming devices under its theme of “#PlaySamsung,” which includes gaming monitors, mobile devices, SSDs, and headsets. The experience will offer visitors hands-on experiences with popular game titles across a variety of genres and play environments.

“In this day and age, gaming goes far beyond the games themselves to encompass high-quality, personalized gaming experiences,” said Stephanie Choi, Executive Vice President and Head of the Global Brand Center at Samsung Electronics. “Through our integrated ecosystem we’re presenting at Gamescom 2026, Samsung is providing users with a way to take their gaming to the next level.”

Samsung will also unveil its 2027 Odyssey gaming monitor lineup and new portable SSD products at Gamescom, demonstrating how its broad portfolio of devices and technologies delivers more immersive and connected gaming experiences.

Full Gaming Lineup Spanning Monitors, Televisions, Mobile Devices, SSDs, and Headsets

The space will consist of four dedicated exhibition zones: the Odyssey Zone, Galaxy Zone, Gaming Hub Zone, and T1 Zone. Each will be tailored to different products and gaming environments, allowing visitors to explore a variety of gaming scenarios firsthand.

The Odyssey Zone will bring together a comprehensive lineup of gaming devices centered around Samsung’s gaming monitors, as well as high-performance SSDs and headsets designed to deliver high-quality gaming experiences. Featured products include:

• Odyssey G8 (model: G80HS), the world’s first 6K gaming monitor.
• Odyssey OLED G8 (model: G80SH), featuring 4K resolution and a refresh rate of up to 240 Hz.
• Odyssey 3D (model: G90XF), the glass-free 3D gaming monitor.

Visitors can experience Samsung’s latest Odyssey gaming monitors by playing popular titles including Activision’s Call of Duty®: Modern Warfare® 4, Pearl Abyss’ Crimson Desert, and CD PROJEKT RED`s Cyberpunk 2077, which features HDR10+ GAMING to provide vivid graphics that capture the developers’ original intent. Cyberpunk 2077 and Cronos: The New Dawn will be available to play on the Odyssey 3D gaming monitor, as well.

Additionally, the Odyssey Zone will highlight the high-performance 9100 Pro SSD — designed to enhance gaming performance — and the JBL Quantum 950 headset, which delivers audio performance suited for tournament-level competition. Together, these products will allow visitors to experience the synergy across Samsung’s gaming devices for a more vivid and immersive gaming experience.

At the Galaxy Zone, visitors will be able to explore Samsung’s mobile gaming ecosystem, designed to enable fast and seamless gaming anytime, anywhere. Featured products include:

• Galaxy Z Fold 8 Ultra and Galaxy S26 Ultra, powered by a customized mobile processor —Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy to deliver powerful gaming performance
• Galaxy Buds 4 Pro, which includes a low-latency gaming mode.
• New ultra-fast and portable SSD products with next-generation interfaces.

Additionally, Samsung has introduced Neural Frame Fusion to the Galaxy Z Fold8 Ultra and Galaxy Z Fold8. An AI-powered technology that generates pixels and frames in real time, Neural Frame Fusion improves power efficiency in graphics processing, helping maintain high gaming performance for longer and enabling a smoother and more stable gaming experience on Galaxy devices.

Visitors will be able to try the mobile devices firsthand with globally popular games across a variety of genres, including Genshin Impact, Asphalt Legends, Honor of Kings, and more.

Meanwhile, at the Gaming Hub Zone, visitors will be able to experience Samsung Gaming Hub, which enables direct access to cloud gaming through compatible televisions and monitors without connecting to a separate console or downloading games. Products on display include the Samsung OLED TV (S95H model), Galaxy S26 Ultra, and JBL Quantum 650.

Samsung has also partnered with global esports team T1 to present the T1 Zone, where visitors will be able to try the equipment used by world-renowned League of Legends player “Faker”, Sang-hyeok Lee.

Bringing the Energy of Korean PC Café Culture to Gamescom Through a Variety of Events

Samsung is also bringing the atmosphere of a Korean PC café to Gamescom 2026, creating a unique experience space for global visitors interested in K-culture.

Beyond showcasing its latest technology, the company will host a variety of on-site programs and participatory events including influencer gaming matches and product-reveal events. Visitors can register on the web application and complete missions throughout the booth to earn points redeemable for rewards, such as popular Korean snacks.

Samsung is also preparing a Spatial Signage event, which will utilize glasses-free 3D displays to create immersive experiences. When visitors stand in front of the display after selecting a T1 team member, Spatial Signage will create the impression of meeting that player in real time.

On Aug. 27-28, the World Finals of the #PlayGalaxy Cup in PUBG Mobile will take place on a stage within the booth as 10 elite teams who advanced through global preliminary rounds compete to determine the champion. The stage will host a variety of programs, including a special match between popular gaming influencers, an interactive racing program, SSD influencer talks, and raffle events.

On Aug. 27, Samsung will unveil the full lineup of 2027 Odyssey gaming monitors featuring industry-first technologies and launch its new portable SSD products.

Samsung.com websites across 22 key markets, including South Korea, Europe, North America, Southeast Asia, the Middle East, and Africa, will also feature a Gamescom-related page with special promotions.¹

1. Promotional periods and offers may vary by region. ︎

The award is particularly significant because it validates the core engineering philosophy behind Galaxy Buds4 Pro: delivering sound as it was meant to be heard. The EISA Awards represent one of the most authoritative annual recognitions of audio quality in the global consumer electronics industry. Judged by a collective of expert editors from top technology publications across more than 25 countries, these accolades provide an independent assessment of audio performance and innovation. The recognition reinforces Samsung’s ongoing efforts to push the boundaries of premium wireless audio through advanced hardware, intelligent software, and user-centric design.

EISA’s praise further highlights the Galaxy Buds4 Pro’s balance of audio performance, call quality and everyday usability.

“Employing a two-way speaker with individual amplifiers dedicated to the woofer and tweeter Samsung’s Galaxy Buds4 Pro yields clean, musical detail,” commented Ljubisa Miodragovic, President at EISA. “Meanwhile, advanced Sensor Fusion technology combines a dedicated Voice Pickup Unit (VPU) with DNN-powered noise reduction to ensure exceptionally clear calls.”

“At Samsung, our goal has always been to deliver Hi-Fi sound that stays true to the original recording. Receiving the EISA In-Ear Headphones Award validates our commitment to audio engineering excellence and affirms our promise of delivering premium sound quality and user experiences,” said Han-gil Moon, Master and Head of Audio Group, Mobile eXperience (MX) Business at Samsung Electronics. “Users can be confident that Galaxy Buds4 Pro are built to provide the best and most satisfying sound experience. We will continue to build on this foundation to offer even richer listening experiences in the future.”

Galaxy Buds4 Pro delivers Samsung’s most advanced audio experience to date, with standout features including:

• A newly designed wider woofer that increases the effective speaker area by nearly 20% over the previous generation, paired with a dedicated tweeter to deliver clean bass, rich treble, and 24-bit/96 kHz UHQ audio true to the original recording. EISA experts praised Buds4 Pro for yielding “clean musical detail while limiting distortion across the frequency range.”
• Enhanced Adaptive ANC and EQ that analyzes wearing conditions and each user’s unique ear shape, applying optimal noise-cancelling algorithms in real time, so users can enjoy a consistent listening experience all day long.
• Super Clear Call enabled by the device’s advanced Sensor Fusion technology, which combines a Voice Pickup Unit (VPU) with Deep Neural Network (DNN)-powered noise reduction to “ensure exceptionally clear calls,” even in noisy environments.
• An ultra-sleek, ergonomic blade design refined through hundreds of millions of global ear data points and over 10,000 simulations, featuring a premium metal finish, engraved pinch controls, and an IP57 rating for water and dust resistance.¹
• Deeper Galaxy ecosystem integration that allows users to initiate AI agents and manage hands-free calls through intuitive Head Gesture controls.

To learn more about the Galaxy Buds4 series, please visit: https://samsung.com/galaxy-buds.

1. IP rated for submersion in up to 3 feet of fresh water for up to 30 minutes (charging case is not water resistant). Not advised for beach or pool use. If the earbuds or user’s hands are wet, they must be dried thoroughly prior to handling. Damaged earbuds are not guaranteed to be water resistant. Earbuds only. ︎

This is approximately five times the size of the previous record of KRW 20.3 trillion, set in 2020 and marks the largest ever by a Korean company.

The record-breaking shareholder return is intended to ensure that the Company’s growth translates into tangible benefits for shareholders, fostering a virtuous cycle in which corporate growth and shareholder value creation reinforce each other.

In addition, Samsung is faithfully implementing its three-year shareholder return policy (2024–2026), which commits to allocating 50% of its free cash flow (FCF) to shareholder returns.

From 2024 to 2025, Samsung paid out a total of KRW 19.6 trillion in regular dividends, at KRW 9.8 trillion annually. In 2025, the Company also executed a special dividend of KRW 1.3 trillion and a share buyback and cancellation worth KRW 8.4 trillion.

Including the 2026 shareholder return, the total shareholder return for the three-year period (2024–2026) is expected to reach between KRW 120 trillion and KRW 140 trillion.

In the third quarter of 2026, Samsung plans to distribute approximately KRW 30 trillion in cash dividends, including regular dividends, with specific details to be finalized at the October Board meeting.

The remaining shareholder return will be determined at the January Board meeting in 2027, once the 2026 financial performance is confirmed. The plan will include cash dividends and share buybacks/ cancellations. The Board today also approved a share buyback worth about KRW15 trillion for employee compensation.

The share buyback for employee compensation is also expected to contribute to enhancing shareholder value.

Moving forward, the Samsung remains committed to faithfully implementing its shareholder return policy and actively communicating its plans with shareholders and the market.

“Design has the power to connect ideas with people and turn them into meaningful experiences,” said Mauro Porcini, President and Chief Design Officer of the Device eXperience (DX) Division at Samsung Electronics. “At Samsung, we will continue to deepen our understanding of people, uncover new possibilities in everyday moments, and create experiences that enrich lives and shape a better future.”

IDEA is one of the world’s most prestigious design award programs and was founded by the Industrial Designers Society of America (IDSA) in 1980. This year, the organization selected winners across 20 categories, including Home, Consumer Technology, and Digital Interaction. Key evaluation criteria include Design Innovation, Benefit to User, Benefit to Society, and more.

Meanwhile, the Red Dot Design Award is widely recognized as one of the world’s premier design honors. Established in 1955 and organized by German organization Design Zentrum Nordrhein Westfalen, it recognizes excellence across three categories: Product Design, Design Concept, and Brands & Communication Design. Specifically, Red Dot Award: Brands & Communication Design recognizes and celebrates creative approaches that shape how brands communicate and connect with people.

Samsung was recognized by these organizations for expanding its design excellence beyond products to encompass services, brand experiences, and forward-looking design concepts.

IDEA 2026: 45 Honors, Including One Impact Award

Samsung’s Accessibility Design for Home Appliances received the inaugural Impact Award at IDEA 2026. Introduced this year, the award is presented as an additional honor to select winning designs that demonstrate strong sustainability and social impact.

Accessibility Design for Home Appliances considers the diverse needs of users with visual, hearing, mobility, and cognitive differences, helping everyone use home appliances like washers and refrigerators more easily and conveniently. Key features include Easy Mode, which simplifies complex functions and provides larger on-screen text and voice guidance, and Auto Open Door, which allows users with limited physical strength to open appliance doors with a gentle touch or voice command.

Accessibility settings configured on a mobile device can also be carried over to connected home appliances. Voice ID recognizes individual users and automatically applies their personalized settings, as well, allowing multiple users to enjoy a convenient appliance experience tailored to their individual needs and preferences.

Nine Samsung designs were honored with Bronze awards at IDEA 2026 for their innovation in premium appliances, branding, and sustainable design. These honorees include:

• Infinite AI Air Purifier: a premium air purifier featuring soft curved lines and a pop-up clean booster that elegantly integrates into any space.

• Micro RGB Brand Identity: visually expresses the superior picture quality and immersive display experience of Micro RGB technology.

• Portable SSD T7 Resurrected: a premium portable storage device with an enclosure crafted entirely from recycled aluminum.

• Samsung Mobile Origami Package: an advanced smartphone packaging concept that applies origami folding techniques using a single sheet of recycled paper.

• AI Design Companion (AIDC): an AI-based advanced design solution that leverages AI, digital twins and virtual simulation to rapidly validate and verify product wearability performance and usability.

Samsung also had 35 designs honored as IDEA 2026 Finalists.

Red Dot Award 2026: 12 Awards, Including Best of the Best for Galaxy’s Privacy Display

Notable among Samsung’s 12 winning designs in the Brands & Communication Design category at the Red Dot Design Award 2026 was Galaxy Privacy Display, which won the Best of the Best award.

Introduced on Galaxy S26 Ultra as the mobile industry’s first built-in privacy-protecting display, Privacy Display is designed to protect personal information in everyday situations such as public transit, cafés, and shared environments. Users can customize when the feature activates — such as when entering PINs, patterns, and passwords, or opening selected apps — and adjust privacy levels depending on the situation. By allowing the screen to remain clearly visible from the front while limiting visibility from surrounding angles, Privacy Display offers a more seamless and intuitive way to protect privacy.

Samsung also won 11 awards in the Red Dot Award 2026 Brands & Communication Design category for innovations that enhance the user’s quality of life through more personalized experiences. Key award-winning projects include:

• The Movingstyle Visual Branding: expresses the freedom and versatility of a portable screen through a distinctive visual identity.

• Vision AI Companion: provides a personalized experience by combining real-time viewing context with user preferences.

• Design is an Act of Love: an immersive exhibition at Milan Design Week 2026 that offered a glimpse into Samsung’s evolving design vision and explored how design can shape everyday life and new ways of living. 

• Galaxy XR Package: designed with an internal structure that allows it to be repurposed as a long-term storage and display solution.

• Samsung b.IoT Digital Twin: recreates real-world buildings as 3D models in a virtual environment and maximizes operational efficiency by visualizing the status of building systems in real time.

Samsung Electronics today announced its new Over-the-Range Microwave in the U.S. and Canada beginning September 2026. The new model introduces DualVent technology, a ventilation system with air intakes at both the bottom and front of the microwave. Additional features include Auto Connectivity and a fingerprint resistant finish that helps maintain the microwave’s clean appearance.

“Consumers value products that bring together stunning design and practical features that elevate the cooking experience in modern kitchens,” said Hyoung Min Park, VP and Head of Customer Experience Team of the Digital Appliances (DA) Business at Samsung Electronics. “The new Samsung Over-the-Range Microwave with DualVent technology brings powerful ventilation and convenient cooking features into one practical form factor, which saves space and makes a style statement.”

Two Air Intakes To Help Capture Cooking Fumes¹

DualVent technology uses two air intakes placed at the bottom and front of the microwave to help capture fumes from across the cooktop below. The front intake provides additional coverage for the front burners consumers use most, while the bottom intake helps capture fumes from the rest of the cooktop.

By capturing fumes from all burners, DualVent technology achieves a fume capture rate of up to 82%, delivering ventilation performance comparable to standalone hoods from Samsung under the same test conditions. This allows consumers to enjoy powerful ventilation while preserving the space-saving benefits of the form factor.

Convenient Ventilation With Automatic Controls

Extra vents often need to be pushed or pulled to be used, but that is not the case with Samsung’s DualVent, which is activated with just a single tap on the LED-lit controls menu. When tapped, the newly designed front blades open seamlessly to support powerful dual-intake performance. Then, the blades close automatically when ventilation is turned off, with no manual flipping or pushing required.

The cooking experience is further simplified by Auto Connectivity, which wirelessly aligns the status of the microwave² with compatible Samsung cooktops or range ovens. With it, users can use the one-touch controls to control both the cooktop and the Over-the-Range Microwave, turning both appliances on and off simultaneously.

1. 82% capture rate from chamber tests conducted at ICE&KS Pre-Development Lab on Feb. 9, 2026 using CO2 tracer method per LBNL (2020), evaluating two intakes and one exhaust vs. standalone hoods under identical conditions. Actual results may vary depending on individual use and circumstances. DualVent requires installation per guidelines. Performance varies with installation, duct type, cooking method, and environment. ︎
2. Only available when used in combination with certain Samsung cooktops or range ovens that have Wi-Fi connectivity. Each appliance should be connected to a Wi-Fi network and registered in the Samsung SmartThings App. Ventilation fan will automatically operate for safety if the temperature at the bottom of the product is high. This function takes precedence over Auto Connectivity. ︎

Samsung Electronics today announced that it will establish a FläktGroup HVAC production line in Korea to target the rapidly growing HVAC market, including the production of advanced cooling solutions for AI data centers.

The company plans to invest approximately KRW 240 billion (USD 158 million) to build a 21,500m² HVAC production line at its operations site in Gwangju, Korea. The new production line is scheduled to begin operations upon completion by 2028. It will manufacture HVAC products from FläktGroup, which was acquired by Samsung Electronics last year.

“Samsung’s acquisition of FläktGroup last year puts us in a unique position to expand the HVAC business and transform it into a new growth engine, to become a global top-tier company by 2030,” said Cheolgi Kim, Executive Vice President and Head of Digital Appliances (DA) Business at Samsung Electronics. “This investment in the new production line in Korea will serve as a solid foundation for achieving this goal.”

FläktGroup recently invested in expanding its manufacturing footprint – which will operate soon – through Project GAGAN, a new production facility in Pune, Maharashtra, India. With a global network of 14 manufacturing facilities, the company actively supplies products across key markets including the U.S., Europe and India.

Together with FläktGroup, Samsung will leverage the establishment of the Gwangju production line, its 15th manufacturing facility worldwide, as a strategic springboard for a full-scale expansion into the Korean market.

Samsung plans to supply HVAC facilities and infrastructure across various industrial sectors in Korea, with a particular emphasis on the surge in demand for AI data centers. To achieve this, the company will produce advanced HVAC products, including the production of advanced cooling solutions for AI data centers.

David Dorney, CEO of FläktGroup, said, “By combining Samsung’s AI expertise with FläktGroup’s HVAC product capabilities, we will be positioned to become an HVAC partner of choice in Korea and across Asia.”

Samsung Electronics and the Kunsthistorisches Museum in Vienna today announced a new partnership to bring 43 carefully selected masterpieces from the museum’s collection to Samsung Art Store.¹ Starting today, art enthusiasts worldwide will be able to access these iconic works in stunning 4K resolution exclusively on compatible Samsung TVs.²

“The Kunsthistorisches Museum is not merely an institution — it’s a symbol of Austrian cultural identity and is our neighbor, our partner and our home,” said Dario Casari, President of Samsung Austria and Samsung Switzerland. “This partnership represents something truly special for Samsung Austria — by combining these world-class cultural treasures with Samsung’s cutting-edge display technology, we’re creating a unique bridge between history and innovation, bringing Vienna’s artistic legacy to audiences around the globe.”

Masterpieces from Bruegel to Vermeer Now Available Digitally

The Samsung Art Store collection features some of the most significant works from the Kunsthistorisches Museum’s painting gallery, including:

• Several paintings by Pieter Bruegel the Elder, including the famous “The Tower of Babel”
• Johannes Vermeer’s “The Art of Painting”
• Gustav Klimt’s “Nuda Veritas”
• Canaletto and Bellotto’s iconic views of Venice and Vienna
• Giuseppe Arcimboldo’s “Summer”
• Works by Rubens, Velázquez, Caravaggio, Titian, Rembrandt, and Raphael

Thanks to high-resolution digital rendering, viewers can appreciate the finest details of these extraordinary works. Bruegel’s “The Tower of Babel” reveals countless architectural and technical details, while Vermeer’s “The Art of Painting” impressively showcases the artist’s distinctive use of light and precision.

Bringing World-Class Cultural Heritage Directly to the Home

With the Kunsthistorisches Museum joining the Samsung Art Store platform, Samsung continues to expand its premium portfolio of international cultural institutions. Existing collaborations with renowned museums such as the Louvre in Paris, the Prado Museum in Madrid, and the MUNCH Museum in Oslo already offer users access to unique art collections directly on their Samsung TVs.

Samsung Art Store offers a curated selection of thousands of international artworks displayed in native resolution with precise color calibration. Users can personalize their viewing experience by selecting artworks according to style, period or mood, transforming their living spaces into their own digital gallery.

“We are delighted to join Samsung Art Store and share our unparalleled collection with a global audience,” said Dr. Jonathan Fine, General Director of KHM-Museumsverband. “By making these masterpieces accessible to everyone, regardless of location, we can engage a wider public. This digital experience will fascinate viewers and inspire them to encounter the original artworks in person at our museum in Vienna, bridging the gap between digital accessibility and the irreplaceable experience of standing before the originals.”

About the Kunsthistorisches Museum
The Kunsthistorisches Museum in Vienna is one of the world’s most important universal museums. Since its opening in 1891, it has housed the Habsburg collections and showcases artworks ranging from ancient Egyptian and classical antiquities to masterpieces of European painting. The museum houses the world’s largest collection of paintings by Pieter Bruegel the Elder. The museum building itself is an architectural masterpiece and one of the most impressive landmarks along Vienna’s historic Ringstrasse.

1. Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification. ︎
2. Samsung Art Store is available on the following compatible Samsung TV models: 2026 Models: R95H, S99H, QN80H, QN70H, M80H, The Frame, The Frame Pro. 2025 Models: Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, and Q7F. ︎

Samsung Electronics today announced an exclusive partnership with Activision as the official TV, monitor, soundbar, and Wi-Fi speaker of Call of Duty: Modern Warfare 4, the latest title in one of the world’s largest first-person shooter (FPS) franchises. The collaboration brings Call of Duty together with Samsung’s premium display and connected gaming technologies to give players more ways to experience the title before its official launch.

Call of Duty is a critically acclaimed and award-winning franchise that has become one of gaming’s most recognized intellectual properties. The collaboration marks another step in Samsung’s efforts to expand next-generation gaming experiences across TVs, monitors, soundbars, Wi-Fi speakers, and connected gaming services.

“We are pleased to be the official TV, monitor, soundbar and Wi-Fi speaker partner for Call of Duty: Modern Warfare 4, bringing players a more immersive experience through Samsung’s premium display and audio technologies,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We will continue working with leading developers to strengthen gaming experiences across our display portfolio.”

HDR10+ GAMING Brings Greater Detail to Gameplay

Samsung and Call of Duty will integrate HDR10+ GAMING into Call of Duty: Modern Warfare 4. The technology helps deliver more accurate color and contrast, supporting the immersive visual experience that reflects the creative intent of the developers.

“Samsung’s display and gaming technologies provide an exciting way to experience Call of Duty: Modern Warfare 4,” said Cody Neal, Head of Partnerships at Activision. “Partnering with Samsung allows us to showcase the game with clarity, scale, and responsiveness that complement the intensity at the heart of Call of Duty.”

Modern Warfare 4 will officially support a 32:9 super ultrawide aspect ratio, allowing Samsung Odyssey G9 users to experience a wider format giving players a broader sense of space in-game.

Samsung will also give consumers around the world more ways to experience Modern Warfare 4 across Samsung TVs, Odyssey monitors, and gaming services.

Samsung Gaming Hub Streaming Call of Duty: NEXT

As part of the collaboration, Samsung Gaming Hub users will be able to watch Call of Duty: NEXT live through Samsung Gaming Hub on Aug. 21 at 9 am PST. Ahead of the event, a tune-in banner promoting Call of Duty: NEXT will be featured in the Samsung TV Gaming Hub masthead.

Samsung will also distribute Beta Early Access codes for Call of Duty: Modern Warfare 4 through the Samsung Promotion app. The codes will give selected players an opportunity to experience the Modern Warfare 4 Beta from Aug. 21-25, before the Open Beta begins, starting Aug. 28 through Sep. 1. Users can check for Beta Early Access code availability and event details on the Samsung TV Gaming Hub.

Samsung Gaming Hub allows users to access major cloud gaming services, including Xbox Cloud Gaming, as well as other game-related content, in one place. With it, users can access supported services and content without switching devices.

Gamescom 2026: Samsung Odyssey To Showcase Speed and Detail of Modern Warfare 4

Additionally, Samsung will bring Call of Duty: Modern Warfare 4 to its booth for an early hands-on experience during Gamescom 2026, taking place Aug. 26-30 in Cologne, Germany. As one of the world’s leading events for computer and video games, Gamescom brings together players, creators, publishers, and technology brands from across the industry.

At the event, Samsung will provide Call of Duty: Modern Warfare 4 Vault Edition Battle.net game codes to select players who visit its booth. Visitors will also be able to play the highly anticipated title ahead of its official October 23 release on premium Samsung Odyssey gaming monitors. Built for modern gaming, Odyssey monitors give players the visual clarity and smooth performance needed for competitive play and cinematic moments.

For more information, visit www.samsung.com.

“Hearing health is a vital component of our overall well-being, profoundly impacting how we communicate, connect with loved ones and engage with the world,” said Hon Pak, Senior Vice President and Head of the Digital Health Team for the Mobile eXperience (MX) Business at Samsung Electronics. “With the latest clearance from the FDA, we are expanding access to hearing support and making proactive care effortless by integrating the Hearing Test and Hearing Aid functionality directly into the Galaxy Buds.”

Hearing loss is incredibly common, yet it remains one of the most overlooked health conditions worldwide. The World Health Organization (WHO) estimates that globally, more than 1.5 billion people experience some degree of hearing loss — a figure projected to reach 2.5 billion people by 2050. Despite this, many people who could benefit from hearing aids do not use them due to high cost, social stigma or limited access to professional care.

Samsung has been committed to advancing hearing support technologies for consumers since 2020. That year, the company introduced a Personal Sound Amplification Product (PSAP) feature on Galaxy Buds+.

The PSAP feature was clinically validated in 2021 as effective support for daily communication for those with hearing loss, building the foundation for the Hearing Aid feature. To develop this new OTC solution, Samsung collaborated closely with the National Acoustic Laboratories (NAL) and Samsung Medical Center (SMC). The resulting technology is backed by robust clinical validation studies conducted at Vanderbilt University Medical Center, San Jose State University and the University of Memphis.

Samsung’s holistic hearing health experience centers around two major features integrated directly into Galaxy Buds without requiring a separate app.³ By navigating to the Galaxy Buds menu in Settings, users can complete a self-administered Hearing Test in just five minutes. Using clinical-grade, pure-tone audiometry, the software tests each ear individually to pinpoint the user’s specific hearing deficits. It then generates an audiogram with accuracy comparable to a professional audiologist’s evaluation. The results categorize the user’s hearing as normal or one of four stages of hearing loss: mild, moderate, severe or profound.

Based on those results, the Hearing Aid feature amplifies the sounds users have difficulty hearing — such as high frequencies, surrounding whispers and distant voices — personalized to each user’s hearing profile. Hearing Aid also supports additional advanced features typically found in premium hearing aids, such as noise elimination and beamforming, which help focus sounds in front of the user and suppress background noise.

Galaxy Buds use NAL-NL2, recognized globally as the clinical standard formula for fitting prescription hearing aid. This advanced approach ensures highly personalized, accurate results tailored to each individual’s hearing profile.

To give users a comprehensive view of their overall wellness, hearing-related insights — including noise exposure levels and Hearing Test results — are accessible directly within the Samsung Health app.

Availability

The Hearing Aid and Hearing Test features will be available on Galaxy Buds3 Pro and Galaxy Buds4 Pro in the U.S. and select approved markets in Q4 2026.

1. Available on Galaxy Buds3 Pro and Galaxy Buds4 Pro only. ︎
2. Availability may vary by market, model or paired device. The Hearing Aid feature is intended for users 18 years and older with perceived mild to moderate hearing loss and is not a substitute for professional diagnosis or treatment by a qualified clinician. ︎
3. Full support requires a compatible Galaxy device with One UI 9 or later. ︎

Samsung Electronics today announced its participation at Gamescom 2026, taking place at Koelnmesse in Cologne, Germany, from Aug. 26-30. There, the company will showcase its full-stack gaming vision that seamlessly connects various gaming platforms.

As the world’s largest gaming event, Gamescom features approximately 1,500 software, hardware and game content companies. The event attracted 360,000 visitors last year and this year, it is convening under the theme, “Games Spark Excitement for the Future.”

Under the slogan “#PlaySamsung,” Samsung will showcase a range of products packed with innovative features and offer visitors the chance to experience innovative gaming across mobile, PC and console platforms. At the company’s exhibition booth, visitors can experience games across a variety of platforms through its key new products: Odyssey G8, the world’s first 6K gaming monitor; 9100 PRO, a high-performance SSD built for next-generation gaming; and Galaxy Z Fold8 Ultra, the flagship mobile device that takes mobile gaming to the next level.

Notably, the Odyssey G8, launched in May 2026, provides an optimal gaming experience with its Dual Mode to effortlessly toggle between an ultra-high resolution 6K mode at 165 Hz and an ultra-fast 3K mode at 330 Hz, depending on the game genre. The monitor is G-SYNC Compatible and supports AMD FreeSync Premium, eliminating screen distortion and stuttering even in graphically demanding games, allowing users to experience enhanced picture quality and immersive gameplay.

Throughout the event, the company’s booth will offer a diverse lineup, including matches featuring popular game titles such as the Sonic series, as well as a cosplay runway themed around Samsung’s product experiences. Visitors also can experience Pearl Abyss’s open-world action-adventure game Crimson Desert on the Odyssey G8’s 6K display with HDR10+ GAMING features.

On Aug. 27-28, Samsung will host the World Finals of the #PlayGalaxy Cup, a global tournament league where players can experience the innovative gaming performance of Galaxy smartphones. This event will kick off with a three-player special match in PUBG Mobile between popular global video game influencers. Ten teams that advanced through five regional qualifiers in North America, Latin America, Europe, Southeast Asia and Southwest Asia will compete for the championship.

Strong early demand reflects growing excitement for Samsung’s latest Galaxy Z series, with pre-orders for the new lineup having increased by more than 30% compared with the previous generation. Graphite was the most popular color overall for Galaxy Z Fold8 Ultra and Galaxy Z Fold8, while Pink led pre-orders for Galaxy Z Flip8. Among Samsung.com pre-order customers aged 15 to 34, exclusive colors Green Shadow, Pistachio and Mint emerged as the top choices for Galaxy Z Fold8 Ultra, Fold8 and Flip8, respectively.

The New Galaxy Z Series: Three Distinct Foldable Experiences

Built on seven generations of foldable innovation and consumer insight, the new Galaxy Z series gives users more choice than ever, with three distinct experiences engineered to fit different needs.

Galaxy Z Fold8 introduces a fresh form factor built around the way people explore, discover and immerse themselves in their favorite content. Its display ratios are designed to move naturally with users throughout the day – from quick interactions like messaging, browsing and short-form video on the wider cover screen to more immersive viewing, reading and gaming on the 4:3 main display. With Gemini Notebook, users can bring together notes, images, recordings, files and documents in one workspace to collect, organize and develop their ideas. At just 201 g, it is Samsung’s lightest Galaxy Z Fold yet, while Samsung’s new Flex Titanium technology helps support a slimmer display structure with lasting durability and reduced crease visibility over time.

Galaxy Z Fold8 Ultra brings Galaxy’s renowned Ultra standard to foldables, combining a larger workspace with an upgraded camera system and performance built for demanding creative workflows. Its expansive 8-inch main display opens up more room for multitasking, while Now Nudge¹ helps users move from conversation to action by suggesting relevant next steps across supported apps.

The 200 MP main camera now supports High Dynamic Range (HDR) in 200 MP mode for richer detail, color and clarity. A new 50 MP ultra-wide camera adds greater flexibility for wider scenes and macro shots, helping users capture more from one device. Across Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8, Dual Recording captures both the action and the user’s reaction, while My FanCam² automatically tracks and reframes a selected subject.

Galaxy Z Fold8 Ultra also features a 5,000 mAh battery,³ 45 W fast charging and an expanded graphite cooling structure – all in Galaxy’s slimmest Z Fold design yet, measuring just 4.1 mm when unfolded and weighing 215 g.

Galaxy Z Flip8, Samsung’s sleekest Flip ever released, is built for expression and quick interaction on the go. Its reimagined FlexWindow brings apps, insights, actions and assistance directly to the cover screen. Now Brief⁴ surfaces personalized information based on users’ schedules, routines and interests. Users can also access Gemini from the FlexWindow through side-key activation or natural voice requests, making it easier to complete connected actions on the go. Galaxy Z Flip8 further enhances Samsung’s signature Flip camera experience with a 50 MP camera, ProVisual Engine and FlexCam experiences that make it easier to capture, preview and share polished photos and videos from flexible angles.

Galaxy Watch Ultra2 and Galaxy Watch9: Effortless Health Management From the Wrist

Galaxy Watch Ultra2 and Galaxy Watch9 extend the Galaxy experience to the wrist, helping users turn daily health data into more meaningful, actionable guidance through effortless everyday wear. Both devices are powered by the Snapdragon Wear® Elite Platform and are designed to support continuous health tracking with improved performance, comfort and battery life.

Galaxy Watch Ultra2 is built for outdoor adventures and high-performance users who need long-lasting endurance, reliable durability and precise tracking. Available in a 47 mm size, it features an 800 mAh battery,⁵ a display with up to 5,000 nits of brightness, shock-resistant titanium casing and dedicated tracking modes for outdoor sports, including Trail Run.⁶ It is also rated IP69K and 10 ATM and certified to EN 13319.⁷

Galaxy Watch9 is designed as an everyday health companion for wellness-conscious users who want to build healthier habits through continuous activity and sleep tracking. Available in 40 mm and 44 mm sizes, Galaxy Watch9 features a lightweight aluminum casing, a comfortable design for 24/7 wear, a display with up to 3,000 nits of brightness and health features such as Vitals,⁸ Heart Health Score,⁹ Daily Cardio Load,¹⁰ Fitness Index¹¹ and Hearing.

Together with the new Galaxy Z series, Galaxy Watch Ultra2 and Galaxy Watch9 expand Samsung’s AI ecosystem, bringing connected companion experiences across phone and wrist.

Availability

Starting August 7, Galaxy Z Fold8 Ultra, Fold8 and Flip8 will be available through carriers, retailers, Samsung.com and Samsung Experience Stores in 106 markets worldwide.

Customers purchasing a new Galaxy Z series device will receive a six-month trial of Google AI Pro, including 5 TB of cloud storage, valued at US$119.94. With expanded access to Google’s AI models, users can enhance productivity and creativity on their foldable devices.¹²

Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices. With the updated Smart Switch, iOS users can scan a QR code on their current device and wirelessly transfer data without downloading an additional app. Smart Switch can also transfer more types of data, including passwords and passkeys, call history, accessibility settings and eSIM information, helping reduce the time needed to set up a new device. With new compatibility between Quick Share and AirDrop, users can also share files seamlessly between iOS and Galaxy devices in both directions.¹³

Galaxy Watch Ultra2 and Galaxy Watch9 will also be available through carriers, retailers, Samsung.com and Samsung Experience Stores in 106 markets worldwide starting Aug. 7.

Galaxy Z Fold8 Ultra, Fold8, and Flip8 are available in a range of colors, including Violet Shadow, Lavender and Pink, respectively — with additional options available exclusively on Samsung.com. Galaxy Watch Ultra2 is available in 47 mm, while Watch9 is offered in 40 mm and 44 mm. Color, size, connectivity option, model and availability may vary by market, carrier, or retailer.

Galaxy Watch Ultra2 and Galaxy Watch9 users can access exclusive subscription trial benefits, including a 60-day Strava trial valued at US$23.98 and a two-month iFIT trial valued at US$19.98.¹⁴ Together, these benefits help users track workouts from the wrist and extend their fitness experiences through partner apps. Terms, eligibility and availability may vary by market.

To give users peace of mind after upgrading, Samsung Care+ offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad. With One UI 9, the new Warranty and care section in Settings also gives users a clear view of their enrollment status, coverage details and warranty expiration in one place, with options to run self-diagnostics and access repair support. Customers who purchase a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan will receive the first three months of coverage at no cost.¹⁵

For more information about Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8, Galaxy Watch Ultra2 and Galaxy Watch9, please visit Samsung Newsroom, SamsungMobilePress.com and Samsung.com.

1. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps such as Google Messages, Google Chat. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
2. My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed. ︎
3. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra. ︎
4. Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. ︎
5. Typical value tested under third party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Typical capacity is 800 mAh (35 % increase compared to previous Galaxy Watch Ultra). Actual battery life may vary depending on network environment, usage patterns and other factors. ︎
6. Trail running is available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Service only available with Galaxy Watch Ultra 2. ︎
7. Galaxy Watch Ultra2 has a water resistance rating of 100 meters according to the ISO22810 standard. The test was conducted in 5 % salt water and 4 ppm chlorine water. Galaxy Watch Ultra2 is also water resistant with an IPX8 rating based on the lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes and an IPX9K rating based on the lab test conditions for water resistance against powerful water jets. Galaxy Watch Ultra2 has obtained EN13319, which is a standard applicable to instruments measuring water depth by the environmental pressure as used by divers and also the dive time in certain condition. Water resistance is not a permanent condition and can diminish over time. If it’s been exposed to seawater, rinse it in freshwater and dry after use. Refer to the user manual for further information, including care/use instructions. Galaxy Watch Ultra2 is dust resistant with an IP6X rating based on the lab test conditions by a third party: 2 kg of talc powder (max. diameter of 0.05 mm) per cubic meter was blown into a test chamber housing the device (air pressure within device kept below surrounding air) for 2 hours. Dust resistance may vary by actual usage conditions. ︎
8. Vitals is for wellness only, not for the diagnosis or treatment of any medical condition. If you’re concerned about your health, be sure to see a medical professional. Vitals requires sleep data of at least 7 nights, Vitals available on Android phones (Android 10 or above) and requires the Samsung Health app(v.7.00 or above). Samsung account login required. To use Vitals, it is necessary to wear a Galaxy Watch or Galaxy Ring while sleeping. ︎
9. Available on upcoming Galaxy Watch with One UI 9. Requires a compatible Samsung Galaxy phone, Samsung Health app v7.0 and Samsung account. Requires initial setup wearing watch for 24 hours (including awake and asleep). The Heart Health Score software functions are not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease. ︎
10. Daily Cardio Load is available on Android phones (Android 11 or above), and requires the Samsung Health app (v7.0 or above) and One UI Watch 9.0 or above. Samsung account login required. Service only available on Galaxy Watch7 or above. To use the feature, at least 7 days of activity records are required, while 28 days of continuous wear is recommended for optimal accuracy. Please note that values may increase in daily situations where heart rate rises, such as during tension, anxiety or stress. ︎
11. Fitness Index is available on Android phones (Android 11 or later), and requires the Samsung Health app (version 7.0 or later) and One UI Watch 9.0 or above. Samsung account login is required. This service is only available on Galaxy Watch7 or above. To use the features, BIA and VO2Max each need to be measured at least once, along with 2 days of activity records and step count data. ︎
12. The stated US$119.94 value is based on the U.S. monthly subscription price of US$19.99 for six months. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to the terms for Google One, AI Credits and offers. Offer ends August 1, 2027 at 11:59 p.m. PT. Available only to users aged 18 or older. Unless canceled earlier, Google One will charge US$19.99 per month after the trial ends. Cancel anytime. Return of the purchased device may result in cancellation of the subscription. See full terms at https://one.google.com/offer/terms-and-conditions/samsung-flipfold8-6month-trial. ︎
13. Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support. ︎
14. Free trial offers are available to eligible users only and may require registration of a valid payment method. After the 60-day Strava trial period, the Strava subscription will automatically renew at the applicable subscription price unless canceled at least 24 hours before the renewal date. Users can check the renewal date and price and manage or cancel their subscription through the Strava subscription settings or the platform used to activate the subscription. For iFIT, renewal, pricing, payment and cancellation terms may vary by market and subscription platform and will be presented to users at the time of enrollment. Terms, eligibility, benefits and availability may vary by market and partner. Please review the applicable partner terms before activating an offer. ︎
15. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability. ︎

With broad expertise spanning DRAM, NAND, enterprise storage and relevant advanced semiconductor technologies, Samsung presented its latest AI memory portfolio and technology roadmap, including a preview of its zHBM and zNAND-O concept models, the industry-first introduction of its V10 BV-NAND with 400-plus layers and a comprehensive range of solutions designed to advance future AI infrastructure. Samsung is also featuring its AI cloud server-inspired booth at FMS 2026, where approximately 30 memory and storage technologies are on display.  

At the opening keynote event, Samsung’s Memory Business executives Jin-Yub Lee, Executive Vice President and Head of Flash Product & Technology and Kyungryun Kim, Vice President and Project Leader of the DRAM Design Team, delivered their address on next-generation 3D structures in future memory solutions.

Titled “Driving the Wave of AI Revolution: 3D Innovations in Memory & Storage Architecture,” the keynote presented Samsung’s vision to maximize AI system performance and power efficiency while addressing the rapidly growing demands of high-performance computing (HPC) and AI infrastructure.

The company also unveiled V10 BV-NAND, an architecture enabled by a new wafer bonding technology — for the first time in the industry.

Samsung’s Vision for Next-Generation 3D Memory

At FMS 2026, Samsung unveiled the industry’s first concept models of zHBM and zNAND-O, presenting its vision for the next generation of 3D memory architectures.

Designed for advanced AI computing, zHBM presents a new memory architecture that vertically stacks HBM directly above AI accelerators, moving beyond conventional designs in which HBM is positioned alongside the processor.

By minimizing the distance that data travels between the AI processor and memory, zHBM is designed to deliver higher bandwidth and improved power efficiency, enabling the ultra-fast data processing required for large-scale AI training and inference.

A next-generation interface system incorporating zHBM is expected to deliver approximately eight times the performance of HBM5. With next-generation wafer bonding technology, zHBM can achieve more than 10 times the memory density of HBM5 while enhancing energy efficiency threefold and reducing thermal resistance by more than half, maximizing the stability and power efficiency of high-capacity, high-bandwidth systems.

zHBM also supports customer-specific designs, enabling customized IP to be integrated into the interlayer between the memory and AI accelerator to expand memory capacity and enhance accelerator performance.

Building on close collaboration with customers, Samsung plans to further optimize the integration of AI processors and memory through zHBM to maximize AI system performance.

The company also introduced zNAND-O, a next-generation high-performance NAND solution built on its V-NAND technology and in development in four- and eight-layer versions. By combining high space efficiency, improved I/O performance and low latency, zNAND-O is optimized for edge AI environments supporting real-time, data-intensive AI applications.

Industry-First V10 BV-NAND

Samsung unveiled V10 BV-NAND, featuring its new Bonding V-NAND architecture. The announcement comes 13 years after the company introduced the industry’s first V-NAND technology at the 2013 Flash Memory Summit, marking another milestone in the company’s NAND innovation.

With more than 400 layers, V10 BV-NAND delivers higher performance and power efficiency while significantly increasing storage density. By applying wafer bonding technology to stack memory cells, Samsung has increased memory density by approximately 58% over the previous generation (V9).

Beyond the increased layer count, V10 BV-NAND also improves read, write and I/O performance over the previous generation, supporting high-performance, high-capacity NAND for future AI systems and applications.

AI Memory Roadmap from HBM to PIM and Enterprise Storage

Samsung also presented its latest AI memory and storage portfolio — including HBM4E, HBM5, LPDDR5X-PIM and PM1763 — highlighting its roadmap for next-generation AI computing and data center infrastructure.

Following the industry’s first mass production of HBM4 using its 1c DRAM and 4-nanometer (nm) base die technologies in February, Samsung was the first to begin shipping HBM4E samples to global customers in May, reinforcing its leadership in next-generation HBM.

Along with its HBM4E samples and HBM5 model, the company showcased its LPDDR5X-PIM, the industry’s first LPDDR memory with processing-in-memory technology. The new solution is built to perform data processing within the memory itself to improve the efficiency of both data movement and power.

The exhibition also featured Samsung’s latest enterprise storage solutions — including PM1763 and BM1773 — designed to meet the growing storage demands of AI data centers.

One-Stop Turnkey Solutions

As the world’s only integrated device manufacturer (IDM) with industry-leading capabilities spanning memory, foundry and advanced packaging, Samsung presented its end-to-end strategy for next-generation AI infrastructure, which provides customers with one-stop turnkey solutions supporting the evolving needs of the AI era.

From product design through mass production, Samsung delivers integrated development and manufacturing services that help shorten development cycles while optimizing performance and power efficiency, enabling customers to quickly bring differentiated AI semiconductor solutions to market.

Samsung Electronics today announced that Prime Video will be the first streaming service to offer HDR10+ ADVANCED¹ on supported titles globally beginning August 2026, with the service being first available on Samsung’s 2026 TV lineup. The next-generation High Dynamic Range (HDR) standard — designed to deliver brighter, more immersive picture quality for supported movies and shows — brings the benefits of Enhanced Overall Brightness and Intelligent Motion Smoothing to streaming viewers for the first time.

“As home viewing options become more diverse, users are prioritizing elite viewing standards and greater levels of immersion,” said Taeyong Son, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “By collaborating with Prime Video, we are bringing HDR10+ ADVANCED to home entertainment systems for the first time, we are elevating the home viewing experience all over the world.”

HDR10+ ADVANCED is the next evolution of the HDR10+ standard and is specifically designed to empower today’s most advanced televisions — which have achieved ever larger screen sizes, higher peak brightness, greater color depth and increased processing power — while satisfying the requirements of leading content distribution services. The standard preserves the creator’s intent across compatible displays while delivering a more dynamic, lifelike viewing experience for supported content.

It also introduces two powerful capabilities for customers. Enhanced Overall Brightness uses extended statistical metadata to make fuller use of today’s premium TV brightness capabilities, delivering brighter, more precise HDR across the full tonal range. Additionally, AI-driven tone mapping preserves shadow detail in darker scenes and delivers the heightened brightness that sports and action content demands.

Meanwhile, Intelligent Motion Smoothing utilizes scene-by-scene metadata to allow compatible displays to dynamically adjust motion processing — preserving the cinematic feel of film content while delivering smooth, natural motion for sports, action and other fast-moving scenes.

“At Prime Video, we’re dedicated to providing the best possible viewing experience and HDR10+ ADVANCED represents a meaningful step forward for our customers,” said BA Winston, Vice President of Technology at Prime Video. “With Enhanced Overall Brightness and Intelligent Motion Smoothing, the picture quality adapts to bring out the best details in every scene and we’re excited to deliver richer, more dynamic visuals on the titles our Prime Video customers love on supported devices.”

The collaboration builds on the successful launch of HDR10+ on Prime Video in December 2017, when Prime Video became the first streaming service provider to offer HDR10+ to customers. The launch made Prime Video’s entire HDR library available in HDR10+ on Samsung’s 2017 UHD TV lineup, using dynamic metadata to deliver enhanced contrast and color. Since that launch, the HDR10+ standard has grown to encompass 183 adopter companies and more than 22,000 certified products.

HDR10+ ADVANCED will be integrated into Samsung’s product lineup starting with 2026 TV models, with support planned for future products as the HDR10+ ecosystem continues to grow. The rollout builds on Samsung’s 20-year leadership in the global TV market, reflecting the company’s continued commitment to advancing display technology and bringing premium viewing experiences to consumers worldwide.²

For more information on Samsung TVs, please visit www.samsung.com. For more information about HDR10+ ADVANCED, please visit hdr10plus.org/advanced.

About HDR10+ Technologies, LLC
HDR10+ Technologies, LLC develops and governs the HDR10+ family of standards, including HDR10+, HDR10+ ADVANCED, HDR10+ GAMING, and HDR10+ ADAPTIVE. Co-founded by Samsung Electronics and Panasonic, HDR10+ is an open, royalty-free dynamic HDR, with 183 adopter companies across display, content, streaming, and semiconductor sectors. HDR10+ ADVANCED content and compatible displays carry no royalty fees. For more information, visit hdr10plus.org.

1. HDR10+ ADVANCED is not supported when Filmmaker Mode is enabled. ︎
2. Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. Results are not an endorsement of Samsung. ︎

The Company posted KRW 171.5 trillion in consolidated revenue, another all-time quarterly high, representing a quarter-on-quarter (QoQ) increase of 28%. Operating profit also reached another all-time high, increasing to KRW 89.5 trillion. Earnings per share for both common and preferred shares increased by 52% to KRW 10,849, among the highest levels for global tech companies.

The Device Solutions (DS) Division posted a QoQ sales increase of 56%, with the Memory Business setting an all-time high for quarterly revenue and operating profit.

The Device eXperience (DX) Division posted a QoQ sales decrease of 9%.

DS To Maintain Growth Momentum While Advancing Technology Leadership

The DS Division posted KRW 127.5 trillion in consolidated revenue and KRW 89.2 trillion in operating profit for the second quarter.

The Memory Business achieved another record-breaking quarter by proactively addressing AI demand despite limited capacity with a primary focus on server products. The continued industry-wide upward trend of prices also contributed to the record earnings.

Additionally, the Business solidified market competitiveness via industry-leading products, with server revenue achieving a record-high share of the sales mix. The Business scaled up HBM4 sales with industry-leading performance and further strengthened technology competitiveness by shipping the industry’s first HBM4E samples to major customers.

In H2 2026, the Memory Business expects robust demand centered on servers stemming from continued AI infrastructure capex and broader adoption of agentic AI. Meanwhile, growth in demand for server DRAM, eSSDs, and HBM is expected to accelerate. This is projected to keep the market undersupplied, despite partial demand moderation in mobile and PCs.

The Memory Business also plans to continue setting the pace for the market via technology leadership, seeking to optimize its portfolio in consideration of changes in demand by application and according to customer feedback. Despite efforts to increase production, supply constraints are expected to continue.

The Business also plans to lead the market by addressing strong demand with a focus on high-value-added products, such as HBM4, DDR5, SOCAMM2 and others, while extending its leadership into next-generation AI platforms. This follows the industry’s first HBM4E sample shipment, as well as the H1 2026 market penetration of PCIe Gen6 and UFS 5.0 solutions.

The System LSI Business was impacted by flagship seasonality and soft mobile demand in China, yet managed to sustain quarterly revenue through expanded sales of high-volume mobile SoCs and image sensors, driving first-half revenue to a record high. It secured orders for a next-generation flagship SoC and continued to build momentum on the back of new business from major customers.

In H2 2026, the Business expects rising component costs and soft consumer demand to persist. However, it will continue to drive sales of next-generation flagship SoCs while seeking new business for custom SoCs, while also aiming to strengthen its competitiveness in sensors and LSI products.

Earnings for the Foundry Business improved significantly prior to incentive-related provisions, driven by HBM base-die demand and strong orders from customers in the U.S. Design wins with major customers continued to expand, with 2nm HPC engagements as a notable example.

Looking ahead to H2 2026, the Foundry Business plans to ramp up production of new mobile products based on the second-generation 2nm process and expand sales of LPU and base-die products based on the 4nm process. Amid rising demand across all process nodes from customers in the U.S. and China, the Business is targeting double-digit revenue growth. Additionally, the Business will deliver mid-to-long-term growth via advanced nodes and the expansion of AI and HPC design wins.

SDC To Drive Growth Through Differentiated Display Technologies

Samsung Display Corporation (SDC) posted KRW 7.5 trillion in consolidated revenue and KRW 0.7 trillion in operating profit for the second quarter.

For the small and medium display business, SDC reported an improvement in earnings based on solid demand for high-end mobile OLED products, while its large display business expanded sales volume and revenue on the growth of the gaming monitor market.

In H2 2026, SDC plans to focus on addressing premium smartphone demand with low-power products and diversified form factors. It will also pursue revenue growth through timely mass production of the 8.6G IT OLED line, as it seeks to expand supply of differentiated products to the tablet, gaming, and automotive markets. The large display business will focus on driving sales growth with an expanded gaming monitor customer base and strengthened product lineup.

MX To Expand Flagship-Led Sales With Competitiveness of New Products

The MX and Networks Businesses posted KRW 33.2 trillion in consolidated revenue and reported an operating loss of KRW 0.7 trillion for the second quarter. While revenue grew year-on-year (YoY) on solid sales of the Galaxy S26 series and strong Galaxy A series momentum, earnings declined due to elevated component cost pressures across the industry.

In H2 2026, the MX Business plans to strengthen AI leadership through personalized and intuitive experiences and drive overall market share growth based on flagship-first expansion centered on the new Galaxy Z8 and S26 series. The Business will also seek to enhance its premium mix across the Galaxy ecosystem and deliver AI-driven experiences in new form factors with the launch of its Intelligent Eyewear. Additionally, it will pursue efficiency initiatives to mitigate the impact of rising costs.

In Q2 2026, the Networks Business reported an improvement in earnings QoQ and YoY, supported by overseas sales expansion. In H2 2026, the Business aims to secure profitability through new orders and structural cost discipline amid telco investment headwinds.

CE Business and Harman To Further Differentiate Product Offerings Through Innovation

The Visual Display (VD) and Digital Appliances (DA) Businesses posted KRW 14.5 trillion in consolidated revenue, and recorded a slight operating loss for the second quarter.

The VD Business saw revenue and earnings increase YoY as a result of high demand from major sporting events. However, earnings declined QoQ due to increased costs.

In H2 2026, the VD Business will lead the AI TV market with differentiated customer experiences based on Vision AI while capturing seasonal demand through strengthened channel partnerships. The Business will also enhance TV market leadership and profitability by growing its service business through the diversification of its Samsung TV Plus content and expansion of its advertising business.

Meanwhile, the DA Business experienced revenue growth from increased air conditioner demand, despite cost pressures weighing on earnings. In H2 2026, the Business aims to strengthen market leadership through the expansion of AI-based product sales while pursuing profitability-driven channel diversification and enhanced product competitiveness.

Harman posted improved earnings on expanded automotive segment sales, as well as strong audio sales led by portable products. In H2 2026, it will seek to address demand in high-growth automotive segments, including the central compute unit. It will also expand audio sales based on an enhanced lineup and brand awareness, while maintaining stable growth momentum through revenue expansion across the automotive and audio businesses.

The MOU was announced during the AI Summit, held at The Midway in San Francisco. Attendees included Jinman Han, President and Head of Samsung Electronics’ Foundry Business, Hock Tan, President and CEO of Broadcom, senior executives from both companies and representatives of the Korean government.

The companies expect the collaboration to be estimated at more than $200 billion across memory and foundry over the next five years through 2030.

On the memory front, Samsung and Broadcom plan to pursue a strategic collaboration for the supply of industry-leading memory solutions, including High Bandwidth Memory (HBM), supporting Broadcom’s next-generation AI accelerators.

In foundry, the companies’ collaboration focuses on Samsung’s 2-nanometer (nm) and below process technologies for Broadcom’s products, including Wireless Broadband Communications (WBC) solutions. The collaboration is expected to extend to advanced packaging technologies built on Samsung’s 2nm process, including 2.3D and 2.5D integration, to enable higher-performance and more power-efficient AI and networking silicon.

“AI is driving unprecedented demand for tightly integrated semiconductor technologies spanning memory, logic and advanced packaging,” said Young Hyun Jun, Vice Chairman & CEO of the Device Solutions (DS) Division at Samsung Electronics. “By expanding our collaboration with Broadcom across these critical technologies, we look forward to delivering greater value to customers while advancing the AI infrastructure of the future.”

“As AI infrastructure continues to scale, close collaboration across the semiconductor ecosystem becomes increasingly important,” said Charlie Kawwas, President, Semiconductor Solutions Group of Broadcom. “By combining Samsung’s memory and foundry expertise with Broadcom’s AI and connectivity leadership, we aim to continue to deliver technologies that power the next generation of AI infrastructure.”

With capabilities encompassing memory, logic, foundry and advanced packaging, Samsung is uniquely positioned to deliver integrated semiconductor solutions for the AI era. The expanded collaboration with Broadcom reflects Samsung’s continued focus on supporting customers with end-to-end semiconductor technologies across an increasingly diverse range of AI and high-performance computing applications.

The lineup also includes Galaxy Z Fold8 Ultra, which brings Galaxy’s renowned Ultra standard to foldables with maximum productivity and content creation in a larger workspace. Galaxy Z Flip8 — the sleekest one yet — was built for expression and quick interaction on the go. Built on seven generations of foldable innovation and consumer insight, the new Galaxy Z series gives users more choice than ever, with three distinct experiences engineered to fit different needs.

Galaxy AI has been optimized for each of these form factors. Across the lineup, every insight feels more actionable and every action feels more connected. Multitasking is easier on the larger screens of Galaxy Z Fold8 and Fold8 Ultra, while Flip8’s AI-native FlexWindow keeps relevant information and shortcuts within reach. And with partner AI experiences such as Gemini Intelligence, Galaxy gives users even more ways to get things done in fewer steps — with transparency, privacy and user control built in.

“As AI becomes more agentic, mobile devices will become the most personal entry point to experiences that understand and adapt to each user,” said TM Roh, Chief Executive Officer, President and Head of the Device eXperience (DX) Division at Samsung Electronics. “By setting a new standard for foldables, we are once again advancing the premium mobile experience and opening the next era of intelligence to more people.”

The All-New Galaxy Z Fold8: A New Galaxy Fold Experience for Everyday Immersion

Galaxy Z Fold8 is reimagined for users who want a foldable that feels natural in the moments when curiosity turns into deeper discovery. Fold8 introduces a form factor designed to move easily from quick interactions on the cover screen to deeper viewing, reading and gaming on the main display. With intuitive display ratios and long-lasting performance, Fold8 makes it easier to get the most out of the content, stories and ideas that matter.

Built for Discovery

Galaxy Z Fold8’s display ratios are designed around the way people naturally consume content throughout the day. By adapting the screen to the content, Fold8 creates a more immersive experience whether users are browsing, watching, reading or gaming. At just 201 g,¹ Fold8 is Samsung’s lightest Galaxy Z Fold yet.² Despite its lightweight design, it combines the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy³ with a larger 4,800 mAh battery,⁴ delivering smooth, responsive performance and lasting power so users can stay immersed longer.

• When folded, the 10:16 cover screen⁵ feels familiar and comfortable for the short moments people return to most often, such as messaging, social updates, browsing and short-form video.
• When unfolded, the 4:3 main display⁶ creates a larger canvas that helps users lose themselves in games and films.
• When rotated, the same display ratio becomes naturally suited to reading, giving users a more comfortable way to settle into articles, e-books and long-form content without carrying another device.
• Together, these display ratios are designed around the way people naturally consume content, helping Fold8 feel more immersive whether users are quickly checking in or settling in for longer sessions.

A Display Engineered From the Inside Out

Across the new Galaxy Z series, Samsung’s display engineering expertise serves as the foundation for a more refined foldable experience, supporting slimmer designs, greater durability and more seamless viewing.

• Samsung’s new Flex Titanium technology introduces a titanium-based display structure designed to help make foldables thinner while maintaining durability. Combining a titanium-alloy film with an enhanced titanium plate, Flex Titanium helps strengthen display support, absorb pressure and impact and reduce crease visibility over time. This structure also refines the way the device opens, balancing hinge mechanics, display tension and magnetic force to make unfolding feel smoother, lighter and more natural.⁷
• With up to 3,000 nits of brightness, Vision Booster and a low-reflection display finish, the main screen stays vivid and easy to see even in outdoor settings.

A Clear and Versatile Camera Experience

Galaxy Z Fold8 is designed to help users capture and share the moments that catch their attention. Whether it’s a sweeping landscape, a group shot or a spontaneous moment on the move, Fold8 makes everyday photography and video feel easier to capture, edit and share.

• Dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives, helping preserve image quality across different scenes and shooting conditions.⁸
• Dual Recording lets users capture both sides of the moment while previewing themselves through the cover screen, making reactions and shared experiences easier to frame.
• My FanCam⁹ automatically tracks a selected subject and reframes footage into a preferred aspect ratio, turning dynamic scenes into social-ready videos with less manual editing.

Galaxy Z Fold8 Ultra: The Ultra Foldable Built for Maximum Productivity

Ultra represents Galaxy’s highest standard for performance, capability and innovation. With Galaxy Z Fold8 Ultra, that standard meets Samsung’s most advanced foldable design. Its expansive 8-inch main display¹⁰ opens up a productive workspace for multitasking, while its advanced camera system and long-lasting battery help users create throughout the day. All of this comes in Galaxy’s slimmest Z Fold design yet — measuring just 4.1 mm when unfolded and weighing 215 g,¹¹ it pushes the standard for productivity on the go.

Professional-Grade Creativity With an Ultra-Level Camera System

Galaxy Z Fold8 Ultra is built to give creators more freedom from capture to edit, with an Ultra-level camera system and creative tools that make high-quality content easier to produce from one device.

• The 200 MP main camera system captures rich, detailed photos with greater clarity, and is now enhanced with High Dynamic Range (HDR) capability in 200 MP mode for more true-to-life images.¹²
• A new 50 MP ultra-wide camera brings greater detail and clarity to wider scenes and macro shots, giving users more flexibility when capturing landscapes, interiors, group shots and close-up details.
• Improved Nightography¹³ helps photos and videos look brighter and clearer in low light, so users can capture standout moments even in challenging lighting conditions.
• For advanced creators, 8K video recording through the new APV codec gives users greater flexibility and quality for editing and production workflows, while Cine LUT adds cinematic color and tone control directly from a mobile device.

Power, Battery and Cooling Built for All-Day Productivity

Galaxy Z Fold8 Ultra is engineered to stay fast, responsive and reliable through the most demanding workloads, from heavier multitasking and content creation to AI-powered workflows.

• With Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy¹⁴ at its core, Fold8 Ultra delivers the performance users need to switch between apps, work across a larger screen and keep demanding tasks moving smoothly.

A larger 5,000 mAh battery¹⁵ helps users stay productive for longer,¹⁶ supporting a full day of work, creation and entertainment in a slimmer foldable design.

• Fold8 Ultra introduces a new dual-path charging architecture with 45W fast charging, helping distribute power more efficiently across the battery system for faster, more stable and reliable charging throughout the day.
• Fold8 Ultra uses an expanded graphite cooling structure engineered for improved thermal conductivity, helping dissipate heat more effectively to keep the device responsive during demanding tasks.

Galaxy Z Flip8: The Sleekest, Most Expressive AI-Native Flip Experience

Galaxy Z Flip8 is built for users who want their phone to feel as dynamic as they are. Designed around quick interactions, personal expression and AI-native experiences, Flip8 brings the power of Galaxy AI closer to everyday moments through a reimagined FlexWindow and uniquely flexible Flip form factor. Weighing just 180 g¹⁷ and with a thickness of only 6.1 mm, Samsung’s slimmest and lightest Flip¹⁸ brings information, actions and creativity closer to everyday moments.

A Smarter, More Intuitive FlexWindow Experience

Galaxy Z Flip8 reimagines the FlexWindow as an AI-native everyday interface, bringing information, actions and assistance closer to the moments when users need them most.

• The new FlexWindow brings apps, insights and actions directly to the cover screen, helping users access information, AI-powered features and connected tasks in fewer steps.
• Now Brief¹⁹ on the FlexWindow home screen brings timely insights and next steps, helping users move from glanceable information to action at the right moment.
• Flip8 also makes automation²⁰ through Gemini Intelligence easier to access from the FlexWindow,²¹ allowing users to complete connected actions through side-key activation or natural voice requests.

FlexCam Unlocks a More Expressive Flip Selfie Experience

Galaxy Z Flip8 enhances Samsung’s signature Flip camera experience, turning everyday moments into more expressive content through flexible shooting angles, real-time previews and Flip-only creative experiences. From hands-free shooting and real-time preview to cover-screen selfie videos and Flip-only mirror selfies, Flip8 helps users create, check and share polished moments without setting up extra equipment.

• A 50 MP camera with ProVisual Engine delivers Galaxy Z Flip’s most advanced selfie experience, helping users capture detailed portraits and everyday shots with natural skin tones, dynamic bokeh and standout detail.²²
• Flex Mode makes hands-free shooting easy from a wide range of angles, while Camcorder Grip with Zoom Rocker provides a more comfortable, stable hold when capturing dynamic shots on the move.
• Super Steady — now with a Horizontal Lock option — helps keep footage smooth and consistently framed, whether filming action-filled moments or on-the-go selfie videos.
• FlipShot lets users personalize the FlexWindow and capture more expressive mirror selfies, while Mirror view gives users a realistic mirror-like view for quick look checks before taking a photo or heading out.

A New Class of Agentic Experiences Optimized for Foldables

As the most personal device people carry, the phone has become the primary entry point where AI meets users — and the new Galaxy Z series sets the tone for the next generation of mobile AI experiences. Galaxy AI now works across more apps and services, with experiences optimized for foldable form factors. By understanding what matters to each user and helping turn insights into action, Galaxy AI becomes more personal, proactive and useful throughout the day.

• Now Brief helps users stay informed with personalized insights tailored to their routines, interests and daily needs through expanded scenarios, customizable briefing cards and personalized recommendations. It now also surfaces security and privacy insights, helping users stay on top of potential risks and protective actions.
• Now Nudge²³ helps turn insights into action. When plans begin to take shape in a conversation, AI can surface relevant next steps such as checking a schedule, finding a place or saving a location. On foldables, users can continue the conversation side by side on larger displays.
• Gemini Intelligence helps users move from request to result with fewer steps. Users can simply describe what they need or even add screen or image context. App automation can now work across more than 40 supported apps and services, with capabilities ranging from looking up tickets to finding a nearby restaurant and making a reservation. With Gemini Notebook, users can bring together notes, images, recordings, files and documents in one persistent workspace to collect, organize and develop their ideas. Drag-and-drop support in Split view makes the workflow even more intuitive, allowing users to easily add multiple files and images and turn their content into audio overviews, infographics, reports, meeting recaps, visual summaries, documents and more.
• AI experiences become more connected and contextual when the new Galaxy Z series is connected with Galaxy Watch Ultra2, Galaxy Watch9 and even the upcoming intelligent eyewear. From wellness insights to daily routines and connected actions, Galaxy AI helps users move more seamlessly between devices with timely personalized support throughout the day.

Together, these experiences show how Galaxy AI is becoming a more capable and proactive companion, helping users accomplish more with less effort. Across the lineup, foldable form factors make these experiences easier to access throughout the day.

Security and Privacy Built Into the Experience

As AI becomes more personal and agentic, trust continues to be a critical foundation of the experience. Users need to know how their data is used, understand what AI is doing on their behalf and stay in control of the choices that shape their experience. With the new Galaxy Z series, Samsung builds that trust into the device from the start, keeping personal data secure while giving users transparency, choice and control over how their information is used.

Samsung Knox protects every Galaxy device from the chip up, with a multi-layered approach that includes on-device personalization and user-controlled cloud processing, as well as future-ready protections such as ecosystem-wide protection through Samsung Knox Matrix. For on-device AI, Personal Data Engine (PDE) enables context-aware, personalized AI experiences. To protect PDE, Knox Enhanced Encrypted Protection (KEEP) creates encrypted, app-specific storage environments, while Knox Vault adds a tamper-resistant physical layer for sensitive information.²⁴ These system-level protections work together with Advanced Intelligence settings and Personal Data Intelligence to help users control how AI features manage and use personal data.

One UI 9 also introduces a new AI Assistant Activity dashboard, giving users a centralized view of AI automations running on their behalf. Instead of moving across multiple apps and services to understand what happened, users can review AI actions in one place and navigate directly to the relevant agent²⁵ for additional context and settings. The new Galaxy Z series also brings enhanced Privacy Alerts that proactively notify users about potential privacy risks, including unnecessary attempts to access background permissions, helping them respond before those risks become invisible.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. Together, these advancements help users take a more active role in managing personal data and AI activities, with transparency, clearer choices and stronger protections at the core of their experience — helping ensure that more personal AI experiences remain grounded in trust.

Getting Started With the New Galaxy Z Series

Galaxy Z Fold8 Ultra, Fold8 and Flip8 are available for pre-order in select markets starting today.  All models are available in Graphite and Cream, with Violet Shadow exclusive to Galaxy Z Fold8 Ultra, Lavender to Galaxy Z Fold8 and Pink to Galaxy Z Flip8. Online-exclusive colors^{26 27} include Green Shadow for Galaxy Z Fold8 Ultra, Pistachio for Galaxy Z Fold8 and Mint for Galaxy Z Flip8.

The new Galaxy Z series will bring the benefits of advanced AI closer to users’ daily lives by providing a 6-month free trial of Google AI Pro,²⁸ including 5 TB of cloud storage — equivalent to $19.99 USD per month. With the expanded access to Google’s most capable AI models, users can boost their productivity and creativity on the foldable screen anytime they want.

Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices.²⁹ With the updated Smart Switch, iOS users can scan a QR code on their current devices and wirelessly transfer data without downloading additional apps. Smart Switch can also bring over additional types of data including passwords and passkeys, call history, accessibility settings, eSIM data and more, helping reduce the time needed to set up a new device.  And with Quick Share’s new compatibility with AirDrop,³⁰ sharing files between iOS and Galaxy devices is now seamless in both directions.

To give users peace of mind after upgrading, Samsung Care+³¹ offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad, making it easier to stay covered wherever life takes them. Customers who purchase a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan will receive the first three months of coverage at no cost. With One UI 9, the new Warranty and care settings hub also makes it easy to enroll in, access and manage Samsung Care+, alongside warranty information, self-diagnostics, repair requests and remote support — all from one convenient place on the device.

For more information about the new Galaxy Z series, please visit: Samsung Global Newsroom or Samsung.com.

Specifications

1. Weight may vary by country or region. ︎
2. Compared to previous Galaxy Z Fold models. ︎
3. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
4. Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4660 mAh for Galaxy Z Fold8. ︎
5. Measured diagonally, Galaxy Z Fold8’s cover screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values. ︎
6. Aspect ratios shown are approximate, based on representative model values. ︎
7. Compared to previous Galaxy Z Fold models. ︎
8. Results may vary depending on lighting conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
9. My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed. ︎
10. Measured diagonally, Galaxy Z Fold8 Ultra’s cover screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The main screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. ︎
11. Weight may vary by country or region. ︎
12. Compared to previous Galaxy Z Fold models. ︎
13. Compared to previous Galaxy Z Fold models ︎
14. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
15. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra. ︎
16. Based on Samsung internal lab test conditions with the pre-release version of a given model connected to earphones via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720p, saved on device) on the main screen. Actual video playback time may vary by network connection, settings, video file format, screen brightness, battery condition and many other factors. ︎
17. Weight may vary by country or region. ︎
18. Compared to previous Galaxy Z Flip models. ︎
19. Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customized briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed. ︎
20. Automation feature is available in the U.S and Korea, and supports English (U.S) and Korean. Supported languages and regions will be expanded further within this year. Availability may vary by country, region and language. ︎
21. Compared to previous Galaxy Z Flip models. ︎
22. Results may vary depending on light conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects. AI Bokeh effect is available only in Portrait mode. AI Bokeh photos are currently available at 12 MP resolution. ︎
23. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Split view supported apps may vary. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
24. Personal Data Engine (PDE) functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. PDE recognizes select languages and certain accents/dialects, including but not limited to Arabic, Chinese (Simplified), Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. PDE currently analyzes Samsung native applications and supported app notifications. KEEP is available on Galaxy smartphones and tablets with One UI 8 or later. ︎
25. AI Assistant Activity provides visibility into eligible agent activities. Availability of agents and activities may vary by market, model and OS version. ︎
26. Exclusively available on Samsung.com. ︎
27. Color availability may vary depending on country or carrier. ︎
28. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, AI Credits and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Only available for ages 18+. Unless canceled earlier, Google One will charge $19.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/samsung-flipfold8-6month-trial. ︎
29. Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later.  Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support. ︎
30. The Quick Share feature between Galaxy devices is available with the following OS: smartphones and tablets with Android OS version 10.0 (Q) and One UI 2.1 or above and Galaxy Books released in 2020 or later. Requires Samsung Account and Wi-Fi and Bluetooth connection. To share with Apple devices, a Galaxy device with Quick Share app version 13.8.51.27 or later and Google Play services version 26.11.xx or later is required. As of July 2026, “Share with Apple devices” is supported on Galaxy S26 series, Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 and will be expanded to select flagship models in the future. Galaxy S26 series requires a software update. Availability subject to change. Compatibility supported only by Google. Must be within Bluetooth distance. AirDrop® is a registered trademark of Apple Inc. Your phone may temporarily disconnect from Wi-Fi networks when searching for or sharing with iOS devices. ︎
31. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability. ︎

“Samsung is committed to helping people live better. We want to make the shift from reactive treatment to proactive care as seamless as possible. By integrating everyday devices with our global scale, we’re building a deeply connected health experience.” said TM Roh, Chief Executive Officer, President and Head of the Device eXperience (DX) Division at Samsung Electronics. “The new Galaxy Watch Ultra2 and Galaxy Watch9 represent a massive leap forward in Samsung’s health vision. By continuously tracking health data from the wrist, these new watches act as a vigilant health companion, turning daily vital signs into proactive, actionable insights and providing timely alerts.”

Galaxy Watch Ultra2: Fueling Ambitions and Enabling Peak Performance Through Unrivaled Hardware and Specialized Sports Tracking

Galaxy Watch Ultra2 is Samsung’s most powerful and advanced Galaxy Watch ever. It is built for extreme outdoor adventures and high-performance seekers who demand long-lasting performance, reliable durability, precision tracking and continuous health monitoring in extreme conditions.

Galaxy Watch Ultra2’s dedicated tracking modes for outdoor sports help users excel and safely push their limits. The Trail Run³ feature tracks detailed elevation, climbing progress and terrain impact so users can better pace themselves and reduce injury risk. It also provides real-time hydration guidance through Nutrition Alert,⁴ a new addition to the existing Sweat Loss feature. By estimating sweat loss relative to body weight, it provides guidance on when and how much to hydrate, helping users achieve their running goals.

Galaxy Watch Ultra2 also supports professional diving. Rated IP69K, 10 ATM and EN13319 certified,⁵ it’s not just dust- and water-resistant — it’s dive-ready. The moment the user enters the water, it can automatically track real-time diving data such as depth, time and water temperature right from their wrist.⁶ Moreover, users can access advanced diving features, including ascent/descent speed tracking and safe dive limits, by using the exclusive Ultra2 Diving app expected to be available later this year. Developed with Mares,⁷the world’s leading diving equipment brand, these features significantly enhance the watch’s diving capabilities.

To power these pro-level sports health features, Galaxy Watch Ultra2 is built with unprecedented hardware performance. It is equipped with a massive 800 mAh battery — a 35% increase in capacity compared to the previous Ultra model. Powered by the Snapdragon Wear Elite platform, it establishes a new benchmark in power, speed and highly accurate GPS tracking for the Ultra line. The expanded display provides the world’s first smartwatch with 5,000 nits of brightness,⁸ making crystal-clear visibility possible even under intense sunlight.

Galaxy Watch Ultra2 retains its shock-resistant titanium casing to help ensure rugged durability, while also introducing enhanced comfort and stability for a broader, more diverse range of users. Despite a significantly larger battery, Galaxy Watch Ultra2 achieves an innovative slimmer⁹ design that transitions seamlessly from rugged outdoor and sports activities to everyday lifestyle use. Advanced internal re-engineering significantly reduces the device’s thickness by 12% compared to the previous generation. Coupled with lighter and softer bands that reduce weight, Galaxy Watch Ultra2 delivers 24/7 wearability, highly precise biometric data tracking and exceptional comfort.

Galaxy Watch9: Everyday Wellness With All-Day Comfort and a Lasting Battery

Galaxy Watch9 is the ultimate everyday health companion, designed for wellness-conscious users who want to build healthier habits through effortless, continuous activity and sleep tracking. This versatile watch turns personal biomarkers into actionable health insights, empowering users to effortlessly manage their daily routines by simply wearing it.

To maximize its role as a health companion, Galaxy Watch9 is backed by powerful hardware and an incredibly comfortable design. It features a lightweight yet durable aluminum casing that preserves Galaxy Watch’s signature cushion silhouette, refined specifically for a closer, more natural fit on the wrist. Combined with a wide range of interchangeable, soft-touch bands, Galaxy Watch9 helps ensure unmatched all-day comfort — enabling the continuous, 24/7 wear required to help capture accurate and consistent health data.

This exceptional wearability is powered by next-generation internal innovations. The new Snapdragon Wear Elite platform gives Galaxy Watch9 a massive boost in speed and efficiency for lag-free, seamless health monitoring. Its efficient 390 mAh battery¹⁰ delivers dependable, around-the-clock tracking from day to night. Furthermore, a brilliant 3,000-nit display supports effortless readability and crystal-clear visibility under any lighting condition, making it easy for users to check their health status at a glance.

AI-Powered Health: Comprehensive and Actionable Health Insights

At the core of Galaxy Watch Ultra2 and Galaxy Watch9 are Samsung’s AI-powered health features.Galaxy Watch’s BioActive sensor captures continuous biometric data about a user’s lifestyle habits to develop a deep understanding of their health. Galaxy Watch then translates this complex biometric data into simple, proactive recommendations, helping users understand not just what is happening in their bodies, but what to do next.

The new capabilities — available on both Galaxy Watch Ultra2 and Galaxy Watch9 — advance Samsung’s preventive care vision by combining everyday data with years of rigorous clinical research conducted with world-renowned universities and medical institutions. Built on this foundation, Galaxy Watch is designed to deliver more accurate and meaningful health guidance across key pillars including sleep, activity, cardiovascular health and recovery.

• Sleep Apnea feature¹¹: Backed by new FDA clearance and AI algorithms, delivers deeper insights into breathing disruptions during sleep.
• Vitals¹²: Proactively monitors a user’s personal health baseline during sleep and provides seamless alerts for significant deviations.
• Heart Health Score¹³:Provides an effortless understanding of cardiovascular wellness through a simple, actionable score and personalized lifestyle recommendations.
• Daily Cardio Load¹⁴: Optimizes training through tailored guidance on workout volume and estimated recovery needs.
• Fitness Index¹⁵: Delivers a holistic view of physical fitness with personalized goals to improve everyday performance.
• Hearing¹⁶: Protects long-term hearing health with alerts for unsafe noise levels and detailed reports.

With these features, users can gain access to intelligent, personalized insights that empower them to seamlessly manage their long-term wellness journey and reach their goals.

Purpose-Built Band Collections: Designed for Every Lifestyle

A smartwatch should be as unique as the user, and both Galaxy Watch Ultra2 and Galaxy Watch9 offer a range of diverse band options to fit every lifestyle.

Whether users are tackling rugged terrain, diving deep or heading into a business meeting, they have the flexibility to choose the perfect band tailored to their specific purpose and environment, ensuring optimal functionality without compromising on style. Users have the following options to choose from:

• Marine Band: an even lighter, breathable silicone band designed for all-day adventures and extreme conditions.
• PeakForm Band: a hybrid material band delivering a premium finish optimized for both elegance and athletic performance.
• Trail Band: a classic fabric band featuring enhanced breathability and a superior fit for lasting comfort, even during demanding outdoor activities like running.

Designed with ultimate self-expression in mind, the expansive new Watch9 band collection empowers users to showcase their personal style and customize their look. Featuring innovative new materials and a vibrant spectrum of colors, these bands maximize comfort across diverse activities — from intense workouts to your everyday routines:

• Sports Band: a thinner, softer all-rounder for ultimate comfort and effortless transitions from workouts to daily life.
• Misty Band: crafted from premium soft silicone that securely wraps around the wrist for a stable, bounce-free fit. Featuring subtle and soft two-tone colors, it delivers a sophisticated look that effortlessly complements a user’s everyday style.
• Fabric Band: a lightweight, breathable daily band offering maximum comfort, even during sleep.

Samsung Care+: Quick Access to Diagnostics and More

To give users peace of mind after upgrading, Samsung Care+¹⁷ offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad, making it easier to stay covered wherever life takes them.

Additionally, Galaxy Watch users can manage their Samsung Care+ plan from the Warranty and care menu available on Galaxy mobile phones running on One UI 9. This is a new settings hub that gives users quick access to warranty information, self-diagnostics, repair requests, remote support and Samsung Care+ services — all from their mobile phone.

Galaxy Watch Ultra2 and Galaxy Watch9 come with exclusive subscription trial benefits:

• Strava 60-Day Free Trial¹⁸:Users canstart training with the world’s most active community, where 195 million active people across 185 countries track every effort and cheer each other on. But Strava goes beyond training — users can connect with their community and discover new running routes by tracking workouts directly on their watch, then opening the Strava app on their mobile phone. To activate a free trial, users can open the Strava mobile app, go to Settings and tap the Samsung offer.
• iFIT 2-Month Free Trial¹⁹: Users can explore global destinations with elite iFIT trainers and track workouts directly on their watch. To activate a free trial, users can open the Samsung Health app on their mobile phone and tap promotion in the Settings menu.

Availability²⁰

Together with the new Galaxy Z series, Galaxy Watch Ultra2 and Watch9 expands Samsung’s AI ecosystem, bringing life companion experiences across every form factor, from wrist to pocket to home.

Galaxy Watch Ultra2 will be available in a 47 mm size, while Galaxy Watch9 will be available in two sizes: 40 mm and 44 mm. Galaxy Watch Ultra2 users will be able to choose from Titanium Silver or Titanium Gray. Meanwhile, the40 mm Galaxy Watch9 will be available in Cream and Graphite, while the 44 mm Galaxy Watch9 will be available in Graphite and Silver.

Galaxy Watch Ultra2 and Galaxy Watch9 are available for pre-order in select markets starting July22, with general availability starting Aug 7.

To learn more about Galaxy Watch Ultra2 and Galaxy Watch9, please visit: Samsung Global Newsroom or samsung.com.

Specification

1. Availability and features may vary depending on market, model and the smartphone paired. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice. ︎
2. Snapdragon and Snapdragon Wear Elite Platform branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
3. Trail Run is available on Android phones (Android 13 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Service only available with Galaxy Watch Ultra2. ︎
4. To activate Nutrition Alert, user should go to the exercise settings and enable the Nutrition feature. Please note that the Nutrition Alert is only supported for certain specific activities. ︎
5. Galaxy Watch Ultra2 has a water resistance rating of 100 meters according to the ISO22810 standard. The test was conducted in 5% salt water and 4 ppm chlorine water. Galaxy Watch Ultra2 is also water resistant with an IPX8 rating based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes and an IPX9K rating based on lab test conditions for water resistance against powerful water jets. Galaxy Watch Ultra2 has obtained EN13319, which is a standard applicable to instruments measuring water depth by the environmental pressure as used by divers and also the dive time in certain conditions. Water resistance is not a permanent condition and can diminish over time. If device has been exposed to seawater, user should rinse it in freshwater and dry after use. Refer to the user manual for further information, including care/use instructions. Galaxy Watch Ultra2 is dust resistant with an IP6X rating based on lab test conditions by a third party: 2 kg of talc powder (max. diameter of 0.05 mm) per cubic meter was blown into a test chamber housing the device (air pressure within device kept below surrounding air) for 2 hours. Dust resistance may vary by actual usage conditions. Galaxy Watch Ultra2 has obtained MIL-STD-810H Certification: high/low temperature, altitude, humidity, immersion, salt fog, dust, vibration, drop, etc. MIL-STD-810H is a standardized form of testing designed by the U.S. military to accurately assess device limitations. Real-world usage may vary by specific environmental conditions used in the testing. Extreme conditions not guaranteed. Galaxy Watch Ultra2 withstands temperatures ranging from -20°C to 55°C while being worn on the wrist, based on results from internal lab tests conducted by Samsung. Actual performance may vary depending on the environment where it is used. In very high or low temperatures, charging may be blocked, certain functions may be automatically terminated or unavailable, or the watch may shut down automatically for safety. Additionally, battery performance can be adversely affected at low temperatures. ︎
6. To use the features, activation from the Watch is needed (Settings> Advanced feature>Auto launch on dive> Depth “On”) ︎
7. Starting later this year, these diving features developed with Mares will be exclusively available on Galaxy Watch Ultra2 for the next two years on Wear OS smartwatches ︎
8. Based on market research of globally released smartwatches as of June 2026. The 5,000-nit specification refers to the localized peak brightness achieved under high ambient light, and full-screen brightness may differ. Actual brightness may vary or be limited depending on environmental factors, device temperature and usage conditions. ︎
9. Compared to the previous Galaxy Watch Ultra. ︎
10. Galaxy Watch9 40mm. ︎
11. Requires a Galaxy smartphone running Android 12 or above. Do not use feature if you are pregnant or have previously been diagnosed with sleep apnea. Only for users 18 years and older. Intended to detect signs of moderate to severe sleep apnea over a 2-night period. Does not replace diagnosis or treatment by a healthcare professional. Sleep apnea feature is currently available in select countries. Feature requires at least 2 days of sleep data within a span of 10 days (the 2 days do not necessarily have to be consecutive, but must be recorded within those 10 days). Not intended for use in detection, diagnosis, treatment of any medical condition. Sleep apnea risk detection is for personal reference only. Please consult a medical professional for advice. To check for signs of Sleep Apnea, Galaxy Watch (Galaxy Watch Ultra, Watch7 and later released Galaxy Watch series with Wear OS 7.0) and Galaxy smartphone with Android OS 12 or above are required. ︎
12. Not intended for use in the diagnosis or treatment of any medical condition. If you have health concerns, be sure to see a medical professional. Vitals requires sleep data of at least 7 nights. Vitals is available on Android phones (Android 11 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. To use Vitals, it is necessary to wear a Galaxy Watch or Galaxy Ring while sleeping. ︎
13. Available on upcoming Galaxy Watch with One UI 9. Requires a compatible Samsung Galaxy phone, Samsung Health app v7.0 and Samsung account. Requires initial setup wearing watch for 24 hours (including while awake and asleep). Heart Health Score software functions are not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease. ︎
14. Daily cardio load is available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Service only available with Galaxy Watch7 or above with One UI 9 Watch or above. To use this feature, at least 7 days of activity records are required, while 28 days of continuous wear is recommended for optimal accuracy. Please note that values may increase in daily situations where heart rate rises, such as during tension, anxiety or stress. ︎
15. Fitness Index is available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login is required. Service only available with Galaxy Watch7 or above with One UI 9 Watch or above. To use the features, at least one measurement each of BIA and VO2 Max is required, along with two days of activity records and step count data. ︎
16. Feature must be activated from the Watch to be used (Samsung Health > Hearing > Settings > Sound Monitoring “On”). ︎
17. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during travel, contact the visiting country/region’s local customer service center in advance for Samsung Care+ availability. ︎
18. Free 60-day Strava subscription trial promotion is available worldwide, excluding Belarus, China, Cuba, Iran, North Korea, Russia, Syria, sanctioned parts of Ukraine and South Korea. ︎
19. Free 2-month iFIT subscription trial promotion is available only in the following 23 markets: Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, France, Germany, India, Ireland, Italy, Mexico, the Netherlands, New Zealand, the Philippines, Portugal, Singapore, South Africa, Spain, Switzerland, the United Kingdom and the United States. ︎
20. Color and size availability may vary by market or region. ︎

What’s New:

• Designed for everyday use, the eyewear pairs a lightweight frame and slim profile with the durability and comfort needed for daily wear.
• Developed in collaboration with Gentle Monster and Warby Parker, the eyewear reflects each brand’s expertise in design, offering a range of frame styles, colors and lens options to suit different preferences and lifestyles.

“As agentic AI reshapes mobile experiences, the next step is to make those experiences more intuitive and responsive to each user’s context,” said Won-Joon Choi, Chief Operating Officer of the Mobile eXperience (MX) Business at Samsung Electronics. “Intelligent eyewear creates a new point of interaction, bringing more personalized AI assistance naturally into the moments that make up everyday life.”

Why It Matters

As AI enters an agentic era, the question is no longer only how intelligent it becomes, but where and how that intelligence meets people. Mobile phones remain at the center of connected experiences, while devices across the Galaxy ecosystem add context to different moments of daily life. Intelligent eyewear represents that next step, bringing AI closer to people as they move, work, communicate and explore, without requiring every interaction to begin with a screen.

Built for these moments, intelligent eyewear brings AI directly into the user’s line of sight, providing timely information and assistance while allowing them to stay engaged with the people, places and tasks around them. Clear controls and safeguards support responsible and secure use, while hands-free access delivers assistance naturally without requiring users to stop what they are doing or turn to another screen.

New Intelligent Eyewear Experience

Designed for everyday wear, the eyewear combines a lightweight frame, slim profile and battery performance, offering up to nine hours on a single charge with up to seven additional full charges from the charging case.¹ A built-in camera brings visual context into the AI experience, while Snapdragon^® AR1 Gen1² Platform supports the AI performance designed for real-time assistance, with touch interaction, connectivity, power efficiency and thermal management optimized within the eyewear’s compact frame.

As a hands-free extension of the Galaxy experience, the device lets users stay focused on the moment. Built in partnership with Google, it brings Gemini into a familiar wearable form factor, making interaction feel more natural, immediate and intuitive.

“Google and Samsung have a shared vision to bring helpful and context-aware intelligence into everyday life,” said Sameer Samat, President of Android Ecosystem at Google. “Built on the Android XR platform, the intelligent eyewear blends world-class designs with Gemini’s advanced assistance that naturally responds to what you see, delivering all-day, hands-free help. We’re excited to continue this momentum and bring this experience to people soon.”

Key experiences include:

• Staying in the moment: The device can help summarize long messages, read key information aloud, support live translation and allow users to control the experience with simple voice or gesture interactions through connected devices.³
• Capturing context: When prompted, the eyewear can capture what the user is seeing, such as a whiteboard or meeting discussion, organize key information in Notes and make it easier to review, share and follow-up on later.⁴
• Real-time interaction: Users can ask for guidance based on their location, such as finding a route, setting a destination or understanding what is around them, while live translation can support communication in another language.⁵
• Context-aware assistance: The device can support more useful follow-up interactions by understanding the user’s current context and connecting relevant information across tasks, helping users continue where they left off with less repetition.⁶
• Live visual sharing: Users can share what they are seeing during a call or record their own point of view, making communication more immediate while keeping their hands free.⁷

A More Personal Approach to Eyewear

Eyewear is both a functional product and a personal style statement. Samsung worked with Gentle Monster and Warby Parker to create intelligent eyewear that balances thoughtful design, comfort and everyday wearability. By combining Samsung’s hardware craftsmanship with each brand’s distinctive design approach, the collaboration offers a broader range of styles to suit different preferences, lifestyles and occasions.

At the Unpacked, Samsung introduced two distinct designs by: Gentle Monster and Warby Parker.

The Gentle Monster edition features a slim frame in black, pairing a straight upper rim with softly rounded lower edges to create a refined and fashion-forward silhouette. The Warby Parker style features a subtly upswept brow line in a rich brown hue, creating a refined, versatile shape perfect for everyday settings.

Throughout the design process, Samsung worked closely with the eyewear partners to refine key fit points such as the forehead and ears. These insights helped shape the final designs with enhanced comfort and everyday wearability. Fit considerations were tailored to each model, alongside durability and reliable performance.

1. Battery life varies by network environment, features and apps used, device settings, the number of times charged and many other factors. ︎
2. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon and Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. ︎
3. Feature availability may require a network connection, compatible Galaxy device or supported app. Gesture interactions are only provided through Watch9. ︎
4. Feature availability and supported workflows may vary. Samsung Notes integration and related actions may require compatible Samsung services and devices. ︎
5. Translation and navigation-related experiences may vary by language, region, app, service provider and network environment. ︎
6. Contextual and history-based experiences may require user permission, supported apps and compatible services. ︎
7. Live visual sharing and recording features may vary by app, service, market and applicable laws or consent requirements. ︎

Samsung Electronics today announced that 34 brand new artworks from the Louvre’s collection are joining Samsung Art Store for the first time, making a total of 51 masterpieces from one of the world’s most celebrated museums available to Samsung Art Store users worldwide.¹ The collection includes Leonardo da Vinci’s “Mona Lisa,” along with some of the Louvre’s most renowned artworks, offering users unprecedented access to centuries of art through compatible Samsung Art TVs.²

The collection features some of the Louvre’s most celebrated masterpieces, including Eugène Delacroix’s “Liberty Leading the People,” Paolo Veronese’s “The Wedding Feast at Cana,” and Jean-Auguste-Dominique Ingres’ “La Grande Odalisque”. These iconic works are complemented by paintings from major European masters such as Caravaggio and Jacques-Louis David, alongside distinguished examples of French Neoclassical and Academic painting, including Dominique Papety’s “Greek Women at the Fountain” and Nicolas Poussin’s “Orpheus and Eurydice” — representing a major expansion of Samsung’s curated digital gallery.

“The Louvre represents the very best of French artistic and cultural heritage,” said Guillaume Rault, Vice President of Consumer Electronics at Samsung Electronics France. “We are proud to bring these masterpieces beyond museum walls and into the homes of millions around the world through our Samsung Art TVs.”

This partnership with the Louvre further strengthens Samsung Art Store’s growing portfolio of leading museums and cultural institutions. As one of the world’s most visited museums, the Louvre is home to some of history’s most important artistic treasures and with Samsung Art Store expanding access to this iconic museum collection, users can discover and display masterpieces on compatible Samsung TVs and displays.

Samsung Art Store offers subscribers access to a curated library of artworks from leading museums and artists worldwide. Available on Samsung Art TVs, the service enables users to discover over 5,000 artworks and enjoy museum art from the comfort of their home.

The Louvre collection is now available globally through Samsung Art Store.

About Samsung Art Store
Samsung Art Store is the #1 TV art subscription service globally, available in 115+ countries and growing. It offers access to a vast catalog of 5,000+ artworks from more than 800 artists through collaboration with leading institutions such as The Metropolitan Museum of Art, MoMA and Musée d’Orsay, reacquainting people with art in new, meaningful ways. Samsung Art Store is available across several Samsung TV series, making art from the world’s leading artists, museums and galleries more accessible than ever.

About the Musée du Louvre
Open to all since 1793, the Musée du Louvre was the first museum to open to the general public in France. Born of the French Revolution and heir to the great royal collections, this former palace of the kings of France has always lived and evolved alongside national – and global – history.

Today, the Louvre is one of the leading players on the international museum scene, with its 30,000 works of art displayed across 70,000 square meters, including masterpieces like the “Mona Lisa,” the “Winged Victory of Samothrace,” the “Seated Scribe,” and the “Venus de Milo.” It holds collections that tell a history of the world that has always been built on exchanges and connections, spanning from antiquity to the 19th century, from Asia to the Americas.

The Louvre is a museum with a universal mission, a place where cultures and civilizations come together, where past and present interact. It is the place where all kinds of arts and all forms of expression manifest in today’s world – a place to better grasp the very aspirations of humanity.

1. The Louvre collection is now available globally through Samsung Art Store except the MENA 18 countries: United Arab Emirates, Bahrain, Algeria, Egypt, Israel, Iraq, Jordan, Kuwait, Lebanon, Libyan Arab Jamahiriya, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Tunisia, Turkiye, Yemen. ︎
2. Compatible models may vary by year and region. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, Q7F and The Movingstyle. Compatible 2026 models include Micro RGB, OLED, Neo QLED, Mini LED, The Frame and The Frame Pro. Availability of Samsung Art Store may vary by model, market and subscription status. ︎
3. Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe.  ︎

Samsung Electronics today announced its new Slide-in Ranges¹ and Over-the-Range Microwave² with Air Fry Max, bringing together advanced cooking technologies, premium design and connected experiences to elevate everyday cooking. Available in both electric and gas options, the new Samsung Slide-in Ranges are designed to help consumers prepare healthier meals,³ achieve consistent cooking results and create a more refined kitchen environment.

“Consumers today are looking for kitchen appliances that both make cooking easier and complement the way they live and entertain at home,” said Hyoung Min Park, VP and Head of Customer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “Whether preparing a quick weekday meal or cooking for family and guests, Samsung’s new Slide-in Ranges and Over-the-Range Microwave with Air Fry Max elevate cooking and make the entire process more seamless.”

Crispy, Healthier Cooking Achieved With Greater Ease

The new Slide-in Ranges make it easier to prepare crispy, delicious meals with less effort — thanks to Air Fry Max. Designed to deliver crisp, golden results in less time⁴ without preheating, Air Fry Max helps consumers prepare everyday meals with ease. High temperatures and powerful convection fans deliver the crunch and taste consumers love while also helping to reduce cooking time.

Additionally, the ranges feature True Convection for faster, more even baking and Air Sous Vide,⁵ which uses precise heat and airflow to help lock in flavor and moisture for gourmet cooking results at home.

To accommodate different cooking preferences, Samsung is introducing both electric and gas models of the Slide-in Range. The electric ranges feature a 3.6 kW Express Boil cooktop with dual-ring elements that help accommodate a variety of cookware sizes, while the gas models come with a powerful 23 K BTU Dual Power Burner that delivers fast, high-heat cooking for tasks such as sautéing, searing and boiling.

A More Cohesive Kitchen Aesthetic

The new Slide-in Ranges combine premium design details with intuitive usability. Featuring the same handle design found on Samsung’s 2026 refrigerator lineup, they help create a cohesive, unified aesthetic throughout the kitchen.

Additionally, Illuminated Precision Knobs for Slide-in Ranges provide clear visual feedback by lighting up when the cooktop is in use, helping consumers instantly see when the cooktop is on. The built-in display is designed to be intuitive and user-friendly, as well, making it easier to view and adjust cooking settings. This results in enhanced usability in the kitchen.

Samsung also brings a premium touch to everyday interactions through its Soft Close Door for Slide-in Ranges. This feature allows the door to close smoothly and quietly, offering a seamless and refined experience in the kitchen. Whether users push the door shut with a foot or close it firmly with one hand, the mechanism softly catches the door and guides it shut. The functionality provided by Soft Close Door is similar to soft-close features found in premium automobiles, bringing elegance and ease to users while they cook.

More Efficient Cooking With Appliances Designed To Work Together

Samsung’s new Over-the-Range Microwave with Air Fry Max is designed to complement the Slide-in Ranges both functionally and aesthetically.

With Air Fry Max available on both the microwave and the ranges, consumers can prepare larger meals or cook multiple air-fried dishes at once. The feature delivers crispy, healthier results up to 15% faster,⁶ while Convection Cooking circulates heat to maintain a consistent temperature throughout the cavity, which helps cook meals faster⁷ and more evenly.

The Slide-in Range and Over-the-Range Microwave also work together through Auto Connectivity,⁸ which wirelessly syncs the two appliances for an intuitive and convenient cooking experience. When the cooktop is turned on, for example, the Microwave automatically activates its light and ventilation hood. This helps improve visibility and airflow while reducing the need for manual adjustments.

Furthermore, the Over-the-Range Microwave features a slanted, ergonomic design that provides clear visibility to the cooktop while seamlessly blending in with the rest of the kitchen.

Staying Connected To Cooking With SmartThings

Both the Slide-in Ranges and Over-the-Range Microwave can be connected through SmartThings.⁹ This allows consumers to conveniently control, monitor and manage these appliances from their smartphone or with a voice assistant¹⁰ — while also helping them discover recipes¹¹ and plan meals more easily¹² using SmartThings Food.

The new cooking lineup will begin rolling out across North America in mid-July. Among the lineup, the Slide-in Ranges will also be available in select Latin American markets to follow.

1. Applicable models: NSE/NSG90H****. These products are available in select North and Latin American markets only. Timing, availability and specifications of each model may vary by region and are subject to change. ︎
2. Applicable models: ME90H**. These products are available in North American market only. Timing, availability and specifications of each model may vary by region and are subject to change. ︎
3. Compared to deep frying. ︎
4. Based on internal testing. Results may vary depending on the type of food and individual use. While the cooking performance of Air Fry Max and the previous Air Fry mode is comparable, Air Fry Max reduces cooking time by approximately 15% compared to its predecessor. Testing conducted with frozen potato fries, decreasing cooking time from 30 minutes to 25.5 minutes. ︎
5. Requires a dedicated sous vide cooking bag, which is not included with the oven. ︎
6. Based on internal testing. Results may vary depending on the type of food and individual use. Test model: MC17T8000CS (Conventional OTR model, Conventional Roast mode). Test conditions: 340g of frozen fries at 425°F. ︎
7. Convection mode typically allows for faster cooking compared to traditional Bake or Roast modes. Results may vary based on specific recipes, ingredients, and cooking conditions. ︎
8. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Only available when used in combination with certain Samsung cooktops or range ovens that have Wi-Fi connectivity. Each appliance should be connected to a Wi-Fi network and registered in the Samsung SmartThings App. ︎
9. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
10. A Wi-Fi connection is required. Bixby is Samsung’s brand of artificial intelligence (AI) / Internet of Things (IoT) voice assistant. Service availability may vary by country. Bixby recognizes certain accents and dialects of Chinese, English (US, UK, India), French, German, Italian, Korean, Portuguese and Spanish. A Samsung account log-in and Wi-Fi connection are required. ︎
11. SmartThings Food’s services, excluding recipe languages, are available in 40 languages, including English, French, German, Italian and Spanish. ︎
12. Recipe language is available in seven countries. Other countries to be added soon. ︎

“Samsung’s strength in the foldable category comes from connecting user needs with our technologies that deliver tangible benefits in everyday life,” said Sunghoon Moon, EVP and Senior Executive, Mobile R&D Office – H/W, Samsung Electronics. “For the next generation of Galaxy foldables, Samsung is building on years of expertise to bring display innovations into devices that enhance user experiences, anchored by exceptional viewing experiences.”

Building on Years of Foldable Experience

Samsung has played a leading role in advancing mobile display innovation and bringing it to consumers at scale through mobile devices. This legacy includes the widespread adoption of AMOLED displays in 2007 and the evolution of displays into flexible form factors.

Innovative technologies can only reach their full potential and provide meaningful user experiences through continuous refinement in real-world conditions and the foldable category is no exception. Across seven generations of Galaxy foldables, Samsung has listened closely to consumer feedback. This has given the company a deep understanding of what users expect from the category: a larger, more immersive viewing experience with less visible crease — without compromising durability or portability.

To meet these expectations, Samsung had to rethink how foldable displays are constructed by bringing together breakthroughs in technology, materials and mechanical engineering. The result is the latest milestone in foldable display innovation: Flex Titanium technology. By successfully integrating display innovation with device engineering, Samsung will continue to shape the direction of the mobile industry and deliver standout user experiences.

Flex Titanium: Next-Level Viewing

To create a display that provides an immersive viewing experience while maintaining its ability to withstand everyday use, Samsung took a new approach to structural design. This required a material strong enough to withstand external shock, flexible enough to endure repeated folding and thin enough to fit within a refined device structure. Balancing all three factors was essential to advancing foldable displays — and titanium offered the right mix.

Known for its resilience and strength, titanium has been used in some of the most demanding applications, including satellite antennas and the wheels of a Mars rover. While its strength makes titanium a dependable material, it also presents significant engineering challenges when applied to the thin and flexible structure of a foldable display due to its stiffness. Drawing on its expertise, Samsung has integrated titanium into two key components: a titanium-alloy film and a titanium plate.

The titanium-alloy film is a component that supports the display from within, sitting below the OLED panel. Compared with polymer film, it provides 20 times greater mechanical stiffness. A precision rolling process makes the material exceptionally thin — measuring roughly one-third the thickness of an average human hair — enabling a slimmer display panel.

Below this sits a robust titanium plate, a flexible structure that supports the display module from beneath. It allows tighter bonding with the display module by eliminating air gaps between the module and the adhesive on the plate through advanced hole processing technology. This new structure provides more stable support underneath the display when unfolded while retaining the flexibility needed to accommodate repeated folding.

Furthermore, by integrating a high-resolution architecture and next-generation organic materials, the new display delivers ultra-vivid display resolution while reducing power consumption — delivering a dramatic boost in overall power efficiency.

“By introducing sophisticated micro-patterned holes to the folding section of the titanium plate, we have successfully secured flexibility with robust durability,” said Kyung-Jin Yoo, EVP and Head of Mobile Display Product Development Team, Samsung Display. “Combining high-resolution display architecture with new organic materials that maximize power efficiency, we will further strengthen the competitiveness of next-generation Galaxy foldable devices.”

Together, these advancements enable a strong foldable display that maximizes content immersion on a seamless screen and reduces crease visibility — all while keeping it slim. By balancing strength, flexibility and structural stability, Samsung continues to set the bar for foldable displays.

The new Flex Titanium technology will debut with Samsung’s next-generation Galaxy foldable devices. Further details will be unveiled at Galaxy Unpacked.

Samsung Electronics today announced the launch of its new Bespoke AI Washer and Dryer lineup,¹ designed to meet growing consumer demand for appliances that can reduce everyday effort, help manage energy consumption and integrate seamlessly into connected homes.² Combining enhanced AI features, an intuitive Smart Screen experience and SmartThings-enabled³ energy management, the lineup helps users manage laundry more conveniently and efficiently.

“As consumers increasingly seek appliances that adapt intelligently to their daily routines, Samsung continues to expand the role of AI across the home,” said Hyoung Min Park, VP and Head of the Customer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “In this respect, the new Bespoke AI Washer and Dryer lineup delivers a more personalized and convenient laundry experience.”

Enhanced AI Features Deliver Intelligent Fabric Care

The new Bespoke AI Washer and Dryer are equipped with Samsung’s latest AI-enhanced laundry cycles, designed to optimize performance across a wider range of fabric types for smaller loads and laundry conditions.

On washers, AI Wash+ expands fabric recognition capabilities to include Outdoor and Denim fabrics in addition to the previously supported fabric types.⁴ Using multiple sensors, the system detects the weight and five different fabric types, automatically dispenses an appropriate amount of water and detergent, then continuously monitors soil levels during the wash cycle. If needed, it can adjust detergent usage and washing time to help deliver thorough yet efficient cleaning performance.

On dryers, AI Dry+⁵ analyzes the moisture level and drying temperature of a load while detecting four different fabric types.⁶ Based on these insights, it automatically adjusts the performance of the Inverter Compressor and Heat Exchanger to optimize drying conditions. By generating the appropriate amount of heat according to the weight and moisture content of each load, AI Dry+ helps reduce energy consumption and drying time by up to 20%.⁷

Smart Screen and Voice Control Simplify Everyday Laundry

The new lineup enhances everyday convenience with the Smart Screen,⁸ a 7-inch LCD that serves as an intuitive control center for laundry. The display provides easy access to functions and settings through touchscreen controls, while also personalizing the user experience by remembering usage habits, suggesting cycles⁹ and delivering timely information. After each cycle, users can access laundry reports through the SmartThings app,¹⁰ including insights into energy and water consumption. The lineup also features Samsung’s upgraded Bixby¹¹ voice assistant, which enables users to manage laundry more easily through natural voice interactions. For example, users can ask Bixby to start a preferred cycle, add extra rinsing, check remaining wash time or explain information shown on the screen without touching the controls. Bixby can also provide spoken feedback on information displayed on the screen, making laundry management more accessible and intuitive.

Connected Experiences Support Smarter Energy Management

Through SmartThings, users can access a range of connected features designed to enhance convenience and support more efficient energy management.

As household energy costs remain a key concern for consumers, the new lineup supports AI Energy Mode¹² in SmartThings Energy, which helps users monitor daily, weekly and monthly energy consumption while also providing estimated electricity costs. When compatible cycles are selected,¹³ AI Energy Mode can reduce energy use by up to 70% by applying AI Ecobubble technology¹⁴ to wash at lower temperatures and extending cycle time as needed.¹⁵ For the dryer, AI Energy Mode helps reduce energy use by up to 20%¹⁶ through intelligent optimization of the drying process.

Availability

The new Bespoke AI Washer delivers large-capacity performance in a 24-inch standard-depth design and is available in capacities ranging from 10.5kg to 13kg, depending on market availability. The matching-design dryer is available in capacities ranging from 9kg to 13kg. The new Bespoke AI Washer and Dryer lineup will be introduced in select markets beginning in July 2026, with availability varying by region and model.

1. Applicable to the following models – Washer: WF90H1*C4***, Dryer: DV90H***3***. ︎
2. Interconnected features available on compatible Samsung Bespoke models via SmartThings app only. Feature availability varies by model. ︎
3. Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
4. Fabric sensing uses an AI algorithm to sense 5 fabric types (Cotton, Delicates, Towels, Denim, Outdoor) for loads up to 2kg. A turbidity sensor operates for all weights. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together. ︎
5. Based on an AI-created algorithm. Actual results may vary depending on individual use. Must check the clothing care label before using the AI Dry+ cycle. ︎
6. Fabric sensing uses an AI algorithm to sense 4 fabric types (Normal, Denim, Towels, Delicates) for loads up to 2kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, dry like fabrics together. ︎
7. Tested on the Samsung DV9400D compared with Samsung DV5000D on Eco Cotton and AI Dry+ cycle. Use blended shirts of 2kg load. ︎
8. Smart Screen refers to the 7’’ LCD screen on the product. Certain functions accessible through the Smart Screen utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information. You will need a Samsung account to access the Smart Screen, which offers a network-based service that includes apps and our other smart features available through your device. ︎
9. Messages with cycle suggestions are displayed on the SmartThings app. ︎
10. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
11. Bixby is Samsung’s voice recognition assistant. Service availability may vary by country, carrier, language, device model or OS version. A Samsung account and Wi-Fi connection are required. ︎
12. Must be activated via SmartThings Energy available on Android and iOS devices. A Samsung account and Wi-Fi connection are required. ︎
13. AI Energy Mode is available for selected cycles only. ︎
14. AI Ecobubble is Samsung technology designed to optimize laundry cycles through fabric sensing, bubble generation and AI Energy Mode. ︎
15. Based on internal testing on the WW11BB944AGB model in normal usage conditions. Energy savings of up to 70% achieved by washing at lower temperatures with Ecobubble compared to default settings. Results may vary depending on clothes and environment. ︎
16. Based on internal testing using the SuperSpeed cycle on DV90F09F4SU2 to dry a 5kg load. Results: Power consumption without AI Energy Mode = 0.952kWh. Power consumption with AI Energy Mode = 0.720kWh. Results may vary depending on actual usage conditions. ︎

“As technology continues to advance, the more important it becomes to understand people,” said Mauro Porcini, President and Chief Design Officer (CDO) of the Device eXperience (DX) Division at Samsung Electronics. “Guided by our Expressive Design approach, we will continue exploring how technology can better understand each individual, adapt naturally to their needs and inspire more personal and meaningful experiences for the future.”

The Red Dot Design Award is widely recognized as one of the world’s top design honors. Established in 1955 and organized by German organization Design Zentrum Nordrhein Westfalen, the award recognizes excellence across three categories: Product Design, Design Concept and Brands & Communication Design. Specifically, Red Dot Award: Design Concept identifies and celebrates design concepts before they become tomorrow’s leading products.

Two Best of the Best Winners in the Design Concept Category

The advanced concept design for Samsung Home Appliances Accessories helps users naturally recognize the management and disposal methods of consumables based on their color. Some filters for air purifiers and vacuum cleaners are consumables that require periodic replacement; therefore, Samsung applied a color-coding system corresponding to management type so consumers can easily distinguish disposal and management methods.

With semi-permanent parts categorized as gray, recyclable parts as green and general waste as brown, the system proposes a way to intuitively recognize the correct disposal method without separate explanations.

This concept achieved a triple crown at the Global Design Awards, winning the highest award once again — following the iF Design Award 2026 Gold and the IDEA Design Award 2024 Gold.

The advanced concept Samsung Kids Robot Dremo & Minimo is a next-generation kids robot concept that provides personalized experiences for children using AI. Users can create a unique AI character for their child by setting the name, personality and voice. It consists of Dremo, the main robot body used at home, and Minimo, a portable version that ensures connectivity anytime and anywhere. The concept proposes a vision of a futuristic AI companion that grows with the child through interactions tailored to their interests and growth stages.

Six AI-Powered Concepts Recognized as Red Dot Winners for Providing Personalized Future Lifestyles

Beyond its top honors, six projects dedicated to improving the quality of individual lives through AI have also been honored with significant awards:

• AI Beauty Mirror: An AI-powered skincare concept that scans users’ faces to analyze skin conditions and recommend personalized skincare solutions.
• Panorama UX: A personalized UX concept that automatically optimizes screen layouts, information presentation and interactions based on user characteristics and real-time contexts.
• AI Kitchen: An AI and robotics-powered kitchen solution concept that reduces the burden of household chores by providing personalized meal recommendations, ingredient management, cooking and dishwashing based on individual data analysis.
• Spatial Tab: A future-ready, glasses-free 3D conversational platform concept that enables realistic interactions and natural eye contact with AI Companions.
• AI Home Companion PUCO: A context-aware AI home companion that delivers assistance and emotional connection by creating personalized spatial experiences through timely projection and subtle non-verbal expressions enabled by its articulated structure.
• Fluid AI Design System: A generative UI concept integrated with AI agents that interprets user interactions and contextual signals in real time to create personalized interfaces tailored to the right time and place.

As the volume of data required for AI training and inference continues to grow rapidly, enterprise SSDs (eSSDs) capable of delivering data quickly and reliably are becoming increasingly essential to AI infrastructure.

Featuring high-speed data transfer and an optimized controller architecture, PM1763 is expected to serve as a key storage solution for high-performance AI platforms.

“Built on industry-leading performance, PM1763 has successfully completed validation for next-generation AI platforms and is well positioned to support evolving AI infrastructure requirements,” said Jangseok Choi, Vice President and Head of Memory Product Planning at Samsung Electronics. “As AI models continue to grow in size and complexity, PM1763 will serve as a key solution that enables customers to efficiently scale memory capacity and optimize AI operations.”

Incorporating Samsung’s 9th-generation V-NAND and a newly developed 4-nanometer (nm) controller, PM1763 significantly improves both performance and power efficiency.

PM1763 is available in 4-terabyte (TB), 8TB and 16TB capacities, with the 16TB configuration delivering industry-leading performance with sequential read and write speeds of up to 28,400 megabytes-per-second (MB/s) and 21,900MB/s, respectively — more than 2 times the performance of its predecessor, PM1753.

This level of performance allows the transfer of a 40-gigabyte (GB) large language model (LLM) in approximately 1.4 seconds, helping minimize data latency between processors and accelerators while improving overall AI processing efficiency.

PM1763 is optimized for liquid-cooled server environments through direct-to-chip (D2C) cooling technology. This enables sustained peak performance even under intensive workloads and extended operating conditions.

Power efficiency is also improved by more than 1.8 times compared to its predecessor, helping reduce overall datacenter operating costs.

To address growing security requirements in AI, Samsung has also strengthened PM1763’s security capabilities. The drive supports post-quantum cryptography (PQC) algorithms designed to protect against future quantum computing threats, as well as TEE Device Interface Security Protocol (TDISP),¹ which helps secure data pathways in virtualized environments.

1. Trusted execution environments (TEEs) are secure areas of a processor used to isolated sensitive workloads. ︎

“Consumers increasingly expect laundry appliances to do more than just clean well — they want technology that helps reduce energy consumption without adding complexity to daily life,” said Hyoung Min Park, VP and Head of the Customer Experience Team for the Digital Appliances (DA) Business, Samsung Electronics. “With the new Bespoke AI Washer Dryer, Samsung is taking the next step in providing users with appliances that redefine home living.”

Enhanced Energy Efficiency

The new Bespoke AI Washer Dryer meets top-tier energy efficiency ratings in applicable labeling systems in markets where it is available, with select models in European markets exceeding Class A minimum energy efficiency requirements by up to 35 percent.² The new washer-dryer leverages a combination of advanced technologies, including AI Ecobubble,³ a circulation pump and optimized algorithms. Together, these innovations help reduce energy consumption without compromising cleaning performance.

In particular, AI Ecobubble transforms detergent into bubbles that more quickly penetrate fabrics. The technology improves soil removal by up to 20 percent⁴ while enabling effective washing at lower temperatures.

Additionally, through AI Energy Mode⁵ in SmartThings Energy,⁶ users can monitor energy consumption and estimated electricity costs. When compatible cycles are selected, the feature can reduce energy use by up to 70 percent⁷ by washing at lower temperatures and adjusting cycle time as needed.

Smarter Fabric Care for Every Load

The new Bespoke AI Washer Dryer provides specific cycles that help users to care for their laundry in smarter ways.

First, the Air Wash⁸ cycle refreshes garments and bedding without water or detergent. Once the cycle is selected, it blows super-hot air onto the laundry to freshen fabrics. Through this function, Air Wash offers a convenient way to care for items that do not require a full wash cycle, helping maintain fabric quality over time.

Second, the AI Wash cycle works to make fabric care easier.⁹ AI Wash automatically senses the weight, softness and soil level of each load, then intelligently dispenses the appropriate amount of water and detergent. It continuously adjusts soak, rinse and spin times to optimize washing performance for thorough yet gentle results. At the same time, the Flex Auto Dispense System automatically dispenses the appropriate amount of detergent and softener for every wash.¹⁰

Connected Experiences Through SmartThings

Available on select models,¹¹ AI Control helps simplify laundry management through a more personalized experience. By learning user habits, including frequently used cycles and settings, the system can suggest cycles based on machine learning as well as periodic, weather and seasonal needs.¹² Through the SmartThings app, users can also access cycle recommendations, laundry planning features and troubleshooting support.

SmartThings supports Quick Remote¹³ on compatible Galaxy smartphones, as well.¹⁴ When users approach the appliance,¹⁵ a Quick Remote interface can automatically appear on the phone,¹⁶ providing convenient access to key controls such as power and start/stop¹⁷ functions. This enables users to manage laundry more conveniently without needing to locate a separate control interface or open the SmartThings app.

Availability

The Bespoke AI Washer Dryer is available in capacities ranging from 8kg to 11kg. Starting with select markets, the product will be rolled out globally in a phased manner across additional regions. Availability, specifications and features may vary by region and market.

1. Applicable models: WD**HG********. ︎
2. Based on Samsung internal testing. The energy consumption of the WD6400H (9kg) model achieves an EEI of 33.8, which is up to 35 percent more energy efficient compared to the minimum threshold for Class A (EEI 52 for 9kg models) under Regulation (EU) No 2019/2014. Results may vary depending on the usage environment. Energy ratings tested with the Eco 40–60 program. ︎
3. AI Ecobubble is Samsung technology designed to optimize laundry cycles through fabric sensing, bubble generation and AI Energy Mode. Applicable models: WD**HG6U******, WD**HG5U******. ︎
4. Based on internal testing in accordance with IEC 60456-2010 of the WF90F/24 Cotton Default with Ecobubble on a 4kg wash load compared to Cotton Default without Ecobubble. Results may vary depending on actual usage conditions. ︎
5. Can be applied when the selected washing temperature is 20-40°C. ︎
6. Available on Android and iOS devices. A Wi-Fi connection and Samsung account are required. ︎
7. Based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on actual usage conditions. ︎
8. This cycle is for dry garments only. Clothes with excessive accessories, such as beads, spangles, lace, buttons, etc., may be damaged or deformed. Do not use this cycle for fabrics, such as wool, silk, leather, fur, velvet, printed t-shirts, etc., that can be easily damaged by heat. Always check garment care labels and use appropriate settings to avoid potential damage. ︎
9. Actual results may vary depending on individual use. Applicable models: WD**HG6U94B***, ︎
10. Expected number of loads: Detergent compartment can hold general detergent for up to 18 loads. Flex compartment can hold one of the following: softener for up to 14 loads, general detergent for up to 10 loads or specialty detergent for up to 12 loads. ︎
11. Applicable models: WD**HG6U******, WD**HG5U******. ︎
12. Messages with cycle suggestions are displayed on a smartphone app. ︎
13. To use Quick Remote, the SmartThings app (version 1.8.13 or later) must be installed and connected to a wireless network with Bluetooth enabled. The feature is available only on Samsung Galaxy mobile devices running Android OS and supported on products released in 2024 or later. For air conditioners, the feature works within a 10-meter radius. Performance may vary if obstacles block the signal. Activation range and response time may differ depending on the user environment. ︎
14. A Wi-Fi connection and Samsung account are required. ︎
15. Device must be connected to the Wi-Fi network and registered in the SmartThings app. ︎
16. Automatic activation time varies depending on the user environment. ︎
17. Controllable functions may vary depending on product specification or the usage environment. ︎

• Consolidated Sales: Approximately 171 trillion Korean won
• Consolidated Operating Profit: Approximately 89.4 trillion Korean won

The above estimates are based on K-IFRS. Please note that Korean disclosure regulations do not allow earnings estimates to be offered as a range. To comply with such regulations, the above figures represent the median of the estimate ranges provided below.

• Sales: 170 trillion to 172 trillion Korean won  
• Operating Profit: 89.3 trillion to 89.5 trillion Korean won 

※  2026 1Q and 2025 2Q consolidated figures based on K-IFRS are as follows

Conducted in and around Tokyo, spanning dense urban, suburban and rural areas, the test leveraged 100 MHz of 3.7 GHz TDD spectrum across hundreds of cells. The diverse traffic and network environments allowed robust AI model training to be carried out across real-world conditions. During peak hours, Samsung’s RSO delivered an average increase of 31% in 5G downlink throughput across the overall trial area, with gains reaching a maximum increase of 52% in dense urban areas. In addition to substantial performance gains, the trial highlighted the potential and effectiveness of AI-based solutions to enable more precise and adaptive network optimization in commercial environments.

Samsung’s AI-powered RSO is built to enhance network performance through distinctive parameter optimization per cell. This is a significant change and advancement, where AI-tuned customization moves beyond the conventional cluster-level approach that applies the same parameter settings across multiple cells. Samsung’s RSO uses its own AI-based prediction model to analyze site environment data automatically and recommend optimized parameters tailored to each individual cell. The RSO is part of the Samsung CognitiV Network Operations Suite (NOS), a set of diverse AI-powered network automation solutions, AI agents and intelligent applications.

This trial benefits operators by automatically adjusting to changing conditions across different network scenarios, allowing for reduced manual intervention and greater cost efficiency. For end users, this means faster and more reliable connections whether they are streaming videos, browsing the web or making calls.

“Combining KDDI’s accumulated expertise in network innovation and Samsung’s technical leadership, this field trial proves that individual tuning for cells — a long-standing industry challenge — has now become a reality through the integration of AI,” said Kazuhiro Furuhata, Chief Network Officer at KDDI. “Moving forward, we remain committed to pushing the boundaries of AI-based technologies to continuously elevate network experience for our customers.”

“Samsung continues to help operators like KDDI build intelligent and efficient networks by weaving in AI-powered innovation,” said June Moon, Executive Vice President, Head of R&D, Networks Business at Samsung Electronics. “Since 2024, we have been actively testing and training our AI-powered RSO technology in the field and we have demonstrated breakthrough progress in its capabilities. This trial with KDDI exemplified how Samsung’s AI-powered innovation can bring advanced optimization to live commercial networks while facilitating steady, seamless connectivity in an array of different network environments.”

Building on this successful trial, Samsung and KDDI plan to continue evaluating AI-based optimization technologies for broader commercial network applications. The companies’ long-standing collaboration on fully virtualized network deployments provides KDDI with an optimal foundation for advancing toward AI-native network operations.

Samsung Networks has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung is driving the industry to advance 5G networks and paving the way for 6G and beyond with its market-leading product portfolio, from purpose-built RAN, vRAN, Open RAN, AI-RAN and cloud-native core to private network solutions and AI-powered automation tools. The company currently provides innovative network solutions to mobile operators that deliver boundless connectivity to hundreds of millions of users worldwide.

“Digital classrooms depend on the right balance of advanced hardware, intelligent software and intuitive user experiences,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By bringing together AI and seamless connectivity, Samsung’s interactive display solutions are designed to support a more flexible, connected learning environment in which teachers and students can thrive.”

Samsung AMS: Personalizing the Shared Display Experience

In schools where multiple teachers use the same classroom display throughout the day, access and privacy can become daily challenges. Samsung Account Management Solution (AMS), which comes pre-installed on compatible Android-based Samsung Interactive Display lineup models, allows each teacher to access their own account using a QR code or an NFC-enabled ID card.¹ This streamlined sign-in experience helps schools support shared devices without relying on local profiles tied to a single display.

With Home Personalization, Samsung AMS supports cloud-connected profiles, allowing teachers to access their preferred layout, wallpaper, bookmarks, app shortcuts, files and settings when they sign in to compatible displays in different classrooms. This transforms any shared display into a personalized teaching workspace, giving teachers a consistent experience from room to room.

For added security, teachers can instantly activate a screen lock when they need to leave the classroom for brief amounts of time.

As schools add more connected displays, IT teams need a simpler way to manage users, devices and classroom permissions. Samsung Education Portal provides a central location for IT managers to register teachers and enroll devices. In terms of user management, NFC binding links NFC cards to teacher accounts so staff can sign in to shared displays with their assigned cards. IT teams can also enable Samsung AMS on selected displays and manage account access when needed, allowing classrooms to stay ready for the next teacher.

Samsung Education Portal also includes Tags, a feature that lets IT teams group displays by school, building or classroom. The same tags can support emergency alerts, enabling schools to push preconfigured alerts to selected Samsung Interactive Displays through major notification platforms like InformaCast and Raptor.²

Samsung AI Assistant: Supporting More Efficient Teaching and More Active Learning

Samsung AI Assistant provides AI tools for common classroom tasks directly on compatible Android-based Samsung Interactive Displays. The app supports content discovery, transcription, summaries and quizzes, helping teachers encourage student focus, participation and comprehension throughout lessons.

With Circle to Search,³ teachers can circle on-screen text or images to find related information, visuals, videos and web links without leaving the display. Results can also be used in other classroom apps, such as Samsung Whiteboard, so teachers can bring supporting materials into the lesson more easily. Live Transcript converts spoken instruction into real-time text on the screen, making lessons easier to follow for students with hearing impairments, as well as multilingual learners.⁴

Samsung AI Assistant also includes AI Summary and AI Quiz. Using recorded lesson content, AI Quiz generates questions that allow teachers to assess student comprehension in real time. This keeps students engaged through the end of the lesson, while giving teachers immediate visibility into class performance, such as the overall correct answer rate. With Single Sign-On for Samsung AI Assistant through Samsung AMS, teachers can return to previous lesson materials, including AI-generated summaries, without signing in again.

Samsung Brings More Choice to Classroom Display Technology

Samsung AI Assistant is currently available following its April release, while Samsung AMS will be available beginning in July alongside related Samsung Education Portal updates.⁵

Samsung’s Android-based Interactive Display portfolio gives schools a range of options for classrooms, media rooms and shared learning spaces, with three new models: WAF-S, WAFX-PS and WAHX-M.⁶ These models, along with the existing WAF and WAFX-P series, support Samsung AI Assistant and Samsung AMS. The lineup is also EDLA-certified,⁷ providing seamless access to services like Google Classroom and Google Drive, which further enrich the educational experience.

WAF-S and WAFX-PS build on previous models (WAF, WAFX-P) with an Android OS upgrade to Android 16. The new OS includes improvements in usability, accessibility, security and privacy. The upgrade gives schools a more advanced display experience while preserving the familiarity of the core product.

WAHX-M introduces a 98-inch option to Samsung’s Interactive Display portfolio for the first time, supporting larger spaces such as lecture halls and conference rooms. Available in 65-, 75-, 86- and 98-inch sizes, WAHX-M supports on-device AI features⁸ such as voice command, AI calculator and text-to-speech, along with Samsung AMS and the Samsung AI Assistant app.

For more information, visit www.samsung.com.

1. NFC-enabled sign-in availability may vary by model. ︎
2. This feature requires integration with a compatible notification platform. ︎
3. This solution is based on Google’s Gemini API and incorporates our proprietary features tailored specifically for educational products. As a result, the user experience (UX) and usability may differ from the Circle to Search used on mobile devices. ︎
4. Supported languages for Live Transcript may vary by model and region. ︎
5. Feature available in selected regions and models only, available in certain markets. Feature may be suspended or ceased without notice. ︎
6. Model availability and launch timing may vary by regions. ︎
7. Enterprise Devices Licensing Agreement, a program Google introduced at the end of 2022 to help solutions providers offer devices with built-in Google Mobile Services. ︎
8. Supported languages for on-device AI features may vary by region. ︎

Samsung Electronics today announced Galaxy A27 5G, a device that refines everyday mobile use with an immersive display, reliable performance and thoughtfully integrated AI features. Building on the popular Galaxy A26 5G, Galaxy A27 5G introduces meaningful enhancements that make the experience easier and more intuitive for more users.

More Screen, Less Distraction

For smoother and more seamless viewing, Galaxy A27 5G features a 6.7-inch Super AMOLED display with a 120 Hz refresh rate. It also introduces an upgraded Infinity-O display, which minimizes the visible camera area through a discreet punch-hole design. Together with a reduced and more balanced bezel, this adds screen space and removes distractions to keep content front and center. With a slim 7.8 mm body, Galaxy A27 5G is designed to feel comfortable in the user’s hand throughout the day.

Everyday Performance, Enhanced

Powered by the Snapdragon® 6 Gen 3 Mobile Platform,¹ Galaxy A27 5G feels more responsive throughout the day, whether users are switching between apps or busily handling multitasking. A boost in GPU performance delivers smoother graphics for gaming and streaming, while the latest high-speed memory enables faster data transfer speeds and improved power efficiency. Together, these upgrades help Galaxy A27 5G deliver an everyday experience that users can count on.

Galaxy A27 5G also introduces a 12MP front camera that captures a wider range of brightness and richer colors, resulting in more natural-looking selfies in a variety of lighting conditions.

Awesome Intelligence for Everyday Tasks

Upgrades to the existing suite of AI features make mobile intelligence more accessible. Circle to Search² with Google now supports multi-object recognition, allowing users to search for multiple items within an image at once, from outfits to accessories, in a single step. It also allows outfits to be virtually tried on directly from search results, helping users to explore new styles from anywhere.

Object Eraser³ now delivers more precise results, making it easier to remove unwanted distractions with more natural-looking edits. Additionally, Voice Transcription⁴ in the Voice Recorder app can now translate as it transcribes, making it easier to capture meeting notes in 22 languages.

Building on the Awesome Intelligence⁵ experiences introduced earlier this year, Galaxy A27 5G supports a choice of AI assistants, including Google Gemini⁶ and Perplexity.⁷ Deeper integration across more native Galaxy apps — including Gallery — supports faster, more intuitive everyday interactions. Galaxy A27 5G now supports Bixby⁸ as a conversational device agent, enabling seamless control of settings and features through natural language.

Galaxy A27 5G reinforces Samsung’s commitment to long-term support with up to six generations of Android OS and One UI upgrades, as well as up to six years of security updates from the initial global launch date, giving users confidence that they will be able to use their device for longer. Built on Samsung Knox with hardware-backed protection from Knox Vault,⁹ Galaxy A27 5G keeps sensitive data secure, making device protection easier and more intuitive than ever before.

Availability

Galaxy A27 5G will be available starting July 3 in select markets in Black, Blue, Light Green and Light Pink.¹⁰ For added peace of mind, Samsung Care+¹¹ offers comprehensive coverage optimized to users’ needs, including tailored benefits that protect the value of the device.

For more information on Galaxy A27 5G, please visit: Samsung Newsroom, Samsung Mobile Press or Samsung.com.

Specification Table

1. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. ︎
2. Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language or device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed. ︎
3. Results may vary depending on shooting conditions, including multiple subjects, being out of focus or moving subjects. ︎
4. Voice transcription feature requires Samsung Account login. Only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed. For details, please visit https://www.samsung.com. ︎
5. Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model or phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage. ︎
6. Gemini feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Accuracy of results is not guaranteed. ︎
7. Menu names, paths and screen layouts may vary depending on your device model, software version or app version. This feature may vary depending on your country, language, model or app. If the Perplexity app does not appear in the voice wake-up app list, update both the Voice wake-up app and the Perplexity app to the latest version from the Galaxy Store, then try again. Language support for Perplexity may vary by country. ︎
8. Service availability may vary by country/service provider/language/device model/OS version. ︎
9. Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices, including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model. ︎
10. Color availability may vary depending on country or carrier. ︎
11. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region, and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home and abroad: When in need of Samsung Care+ services during travel, users should contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability. ︎
12. Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software. ︎
13. Galaxy A27 5G is rated as IP64. Based on lab test conditions for spraying 10 liters of freshwater per minute from all angles for 5 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear. ︎

Wearable technologies have become a widely available and cost-effective way to capture continuous, real-world health data, making them extremely appealing for clinical research. However, many research programs struggle to translate wearable-generated signals into clinically meaningful evidence.

Samsung addresses this challenge through an integrated approach that combines its latest advancements in wearable technology with clinically validated measurements, including bioelectrical impedance analysis (BIA) and electrodermal activity (EDA), as well as Software as a Medical Device (SaMD) features such as obstructive sleep apnea (OSA) and atrial fibrillation (AFib) detection, biomarker development expertise and research-related technical infrastructure designed to support evidence generation across the research lifecycle.

“The future of clinical research is increasingly collaborative and brings together technology, scientific expertise and research partners to generate a deeper understanding of human health,” said Jongmin Choi, Head of Health R&D Group, Mobile eXperience (MX) Business, Samsung Electronics. “Through our collaboration with Alcedis, Samsung is unlocking new opportunities for biomarker development, digital endpoint innovation and evidence generation throughout the research lifecycle.”

Samsung’s research platform starts with its cutting-edge devices and biosensors featured on Galaxy Watch that enable continuous collection of physiological data in real-world environments for users that have consented. With industry-leading wearable technology and a collaborative approach to developing measurement methodologies that provide a foundation for scientifically meaningful digital biomarkers and endpoints, Samsung’s research platform allows for faster study setup with fine-grained control of biosensors and access to participant- and device-level insights and biosensor data with respect to the study and established protocols.

As healthcare shifts toward more connected, data-driven models of care and research, Samsung is helping bridge the gap between everyday health monitoring and scientific discovery — enabling a new era of evidence generation that brings researchers closer to real-world insights and helps accelerate innovation across the healthcare ecosystem.

“The future of clinical research depends on our ability to capture meaningful health data beyond traditional clinical settings,” said Hanno Härtlein, CEO of Alcedis. “Our collaboration with Samsung brings together complementary strengths and scalable infrastructure to help advance endpoints and biomarker development, to accelerate evidence generation and support the development of more patient-centric healthcare innovations. Under our collaboration, Alcedis will lead study execution and participant engagement, while Samsung will provide its advanced wearable technology and research infrastructure to support evidence generation.”

Samsung Electronics today announced a global partnership with Warner Bros. Pictures and DC Studios to mark the theatrical release of this summer’s epic new superhero adventure “Supergirl” on June 24. Through the partnership, Samsung is bringing fans closer to the film through Samsung Art Store, a Samsung Micro RGB TV sweepstakes in collaboration with electronics retailer Best Buy and select U.S. and U.K. experiences in support of its global release.

“Samsung’s display business has long been shaped by the way people engage with film, sports, games and art,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through this partnership with Warner Bros. Pictures and DC Studios, we are bringing together the exciting, intergalactic visual world of ‘Supergirl’ with Samsung’s bold display experiences at home.”

Samsung Art Store, the leading digital art platform on Samsung Art TVs, is giving users a new way to experience DC-inspired art at home with a limited-time “Supergirl” collection, available now through March 8, 2027. Featuring 15 digital artworks from DC Comics, the collection brings the character’s comic legacy to life across Samsung’s expanded 2026 Art TV lineup.¹

In the U.S., Samsung and Best Buy are launching “Supergirl” sweepstakes at more than 600 participating Best Buy stores nationwide from June 22 through July 19. Special “Supergirl” content will play on Samsung Micro RGB TV displays in each store, where the display’s precise color expression will reveal a hidden riddle. The answer to this riddle will unlock additional entries to the sweepstakes.

As part of the film’s global press tour, the Supergirl Rest Stop pop-up at Phonica Records in London on June 20 featured Samsung 2026 TV and home audio lineups throughout film-inspired spaces, including Supergirl’s bedroom, Kara’s Ship, the Intergalactic Bus Stop and Space Bar.

“The compelling visual world that Craig Gillespie and his teams bring to life in ‘Supergirl’ is unlike anything we’ve seen in the DC Universe, and Samsung, through their innovative Art Store, brings consumers together with their singular technology to deliver that experience on their screens,” said Julie Moore, Head of Global Brand Partnerships at Warner Bros. Pictures. “Having partnered with them on ‘Superman,’ we were eager to work with them again to see how brilliant their ‘Supergirl’ experience would be, and they delivered.”

As the global TV market leader for 20 consecutive years,² Samsung continues to work across film, retail and home entertainment to connect audiences with the stories they follow on screen.

For more information, visit www.samsung.com.

About DC Studios

DC Studios, a newly formed division of Warner Bros. Discovery, is committed to building a long-term creative architecture to realize the power and wonder of the DC Universe across film, TV, animation and gaming under a single banner. Fueled by eight trailblazing decades of DC Comics, the Company is collaborating with key divisions throughout the WBD family — and innovative artists and storytellers from around the world — to bring DC’s rich trove of powerful stories and globally beloved characters to life within a single unified DCU that spans every platform and medium worldwide. Kicked off last summer with James Gunn’s acclaimed blockbuster Superman, the next chapter of this dynamic, all-new DCU will bring a range of stunning new characters and worlds to screens across the globe — from the intergalactic cops of Lanterns, to the chilling Gotham anti-hero of Clayface, to the compelling young hero at the heart of this summer’s hugely anticipated big-screen epic Supergirl — inviting fans and newcomers alike to experience a bold new vision of one of the biggest, most enduring and grandest stories ever told.

1. Samsung Art TVs include all 2026 models with Samsung Art Store above the M80H, except S90H and S85H. ︎
2. Source: Omdia, Feb. 2026. Results are not an endorsement of Samsung. ︎

The milestone sets a new benchmark for the next-generation mobile memory market as the enhanced performance is expected to allow mobile device users with significantly reduced latency and faster response times when running large language models (LLMs) in on-device AI environments.

“In the era of on-device AI, storage devices are evolving into a key driver defining AI experiences,” said Jangseok Choi, head of Memory Product Planning at Samsung Electronics. “As we successfully move beyond the development stage of the industry’s first UFS 5.0 solution, Samsung is setting a new standard for storage on the go and will continue to drive innovation for the next-generation mobile platform market.”

Generative AI is rapidly shifting from the cloud to the device, driving a surge in the scale of data required for local processing. As a result, storage is evolving from a medium used primarily to store data to core infrastructure that supports AI computation.

Samsung’s UFS 5.0 integrates the latest embedded memory interface standard from JEDEC, achieving unparalleled performance levels with the industry’s highest bandwidth of up to 10.8 gigabytes per second (GB/s).

The new storage solution delivers a sequential read speed of up to 10.8 GB/s and a sequential write speed of up to 9.5 GB/s, speeds that are respectively more than twice as fast as those of the previous UFS 4.1 standard. This significant advancement enables much faster storage and processing of large data for on-device AI applications.

Power efficiency in Samsung’s UFS 5.0 is also improved by more than 40% compared to the company’s UFS 4.1 solution. This is achieved by implementing a number of new innovations, including clock gating and multi-voltage technologies. These enhancements help to considerably reduce the power required to transfer the same amount of data, drastically lowering overall power consumption and extending the battery life of next-generation mobile devices.

Samsung has engineered the UFS 5.0 solution into an ultra-compact package measuring just 7.5mm x 13mm x 0.9mm — making it 16.7% smaller than its predecessor. This form factor significantly boosts design flexibility and internal space utilization for a wide range of applications, including mobile, wearable and extended reality (XR) devices.

Samsung will begin mass production of its UFS 5.0 in the fourth quarter of this year in a variety of capacities up to one terabyte (TB). Through this breakthrough in UFS 5.0 technology, Samsung is staying ahead of industry needs and plans to scale up supply to meet the growth of next-generation device markets — ranging from flagship smartphones to XR headsets and AI wearables.

During the panel, Hon Pak, Head of the Digital Health Team for the Mobile eXperience (MX) Business at Samsung Electronics, joined four other speakers: David Lee, Head of Samsung Next; Mike McSherry, CEO of Xealth; Alina Su, CEO of Generation Lab; and Michael Dubrovsky, CEO of SiPhox Health. Together, they presented a blueprint for the future of healthcare to an audience of approximately 1,000 global attendees.

Serving as the moderator, David Lee emphasized the critical role of partnership. “The future of health cannot be built by one company alone,” Lee said. “It must be forged through an open ecosystem of collaboration among diverse innovators.”

Building an Open Health Ecosystem

Samsung possesses a diverse portfolio of devices and platforms, spanning from semiconductors to mobile phones, wearables, home appliances and TVs. The company leverages its economies of scale to cultivate a robust, collaborative ecosystem with numerous partners across each of its business sectors.

By integrating Samsung devices with partner solutions within this open ecosystem, Xealth, Generation Lab and SiPhox Health are accelerating the realization of connected care. This healthcare vision aims to help users lead healthier, more vibrant lives through proactive wellness management powered by Samsung’s connected device ecosystem.

Hon Pak highlighted the scale of Samsung’s reach during the discussion. “Samsung Health supports more than 77 million monthly active users,¹ and the SmartThings platform connects 460 million users,”² Pak said.

Samsung holds a strong advantage as a trusted brand within the household, the central setting for daily life and wellness. “By connecting our device ecosystem around the home via SmartThings, we can innovate the health experience where it matters most, at a time when health is shifting to the home — a space in which prevention can happen at scale,” Pak added.

To support this transition, Samsung has integrated a wide variety of devices — including home appliances, TVs and compatible third-party devices — into its SmartThings platform. This enables a broad spectrum of services that range from personalized automation routines to family and pet care.

Accelerating Innovation Through Partnerships

The panelists identified Samsung’s established ecosystem and open approach to collaboration as key strengths.

Alina Su of Generation Lab emphasized the value of this partnership. “What has been most exciting is Samsung’s genuine openness and distribution. There’s real scale and technical capability — but there’s also a willingness to collaborate, to co-create and to move quickly with partners,” Su said. “When you combine that with the devices people already use every day, you can bring innovation to people’s lives far faster than you could independently.”

Michael Dubrovsky of SiPhox Health also explained the benefits of the collaboration. “Samsung brings the device ecosystem already living in people’s homes and on their bodies,” Dubrovsky said. “SiPhox adds the diagnostic layer that has always been missing from that picture. Together, continuous device data and continuous biomarker data create a truly complete health picture that has never existed outside a clinical setting.”

Currently, Generation Lab provides a solution to help users easily check biological age and actively manage aging at home, while SiPhox Health offers a service that enables active health management through hospital-grade blood tests in each household.

Mike McSherry of Xealth shared a vision for providing a seamless, continuous healthcare solution by bridging the gap between clinical care in hospitals and daily wellness management through deep integration with Samsung.

Empowering Open Collaborations and Ensuring Robust Security

In addition to strategic partner collaborations, Samsung has built an open ecosystem for the wider developer and researcher community. Utilizing the Samsung Health Software Development Kit (SDK) Suite, they can easily create innovative wellness services leveraging advanced sensor technology and the health platform. This allows Samsung Health users to experience useful new features more quickly.

Protecting these experiences is Samsung Knox, a proprietary defense-grade security solution integrated across various consumer touchpoints, such as mobile devices, home appliances and TVs. With Knox, users can confidently manage their sensitive information within the Samsung ecosystem.

Looking at the next five years of healthcare in the context of the AI era, Pak concluded, “A daily companion that knows who I am, as well as what I need and when, will help me achieve my health goals seamlessly through lifestyle behaviors and connected innovative partner services.”

1. The number of Samsung Health users is based on the global monthly active users (MAU) as of April 2026. ︎
2. The number of SmartThings users is based on the global registered users as of May 2026. ︎

Held under the theme “Open Invitation to a Healthier Tomorrow,” Samsung’s exhibition demonstrates how connecting devices, services and partnerships can support proactive health management inside and outside the home. Samsung’s connected care vision is realized through Samsung Health, the company’s integrated health platform, which delivers personalized wellness experiences across five key health areas: sleep, activity, nutrition, mental health and vital signs.

“Samsung delivers unique connected care solutions that encompass the Samsung ecosystem of smartphones, wearables, home appliances and TVs, as well as our open partnerships,” said Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics. “We continue to work to provide various health solutions through open partnerships to firmly establish ourselves as a reliable AI-powered everyday health companion.”

The exhibition booth is organized into three zones:

• Media Façade: A video interpretation of the exhibition theme “Open Invitation to a Healthier Tomorrow,” beautifully integrated with Samsung Health’s five core wellness areas.
• Samsung’s Connected Care Ecosystem: A comprehensive look at the connected care solutions and core services.
• Open Care Lab: A space highlighting partner collaboration and startup incubation that also includes an interactive zone.

Samsung’s Connected Care Ecosystem Zone serves as the main area of the exhibition and demonstrates how Galaxy smartphones, Galaxy Watches and the Samsung Health app seamlessly connect to enable proactive wellness management. The zone also offers a glimpse into the future of daily health management, powered by Samsung Health’s latest features — including tracking via Heart Health Score and Vitals, alongside enhanced workout metrics such as Daily Cardio Load, introduced in the new 7.0 update.¹

In this zone, Samsung is presenting its future digital healthcare blueprint, which aims to bridge wellness and clinical care by integrating Samsung’s technology with Xealth, the U.S. digital health platform the company acquired last year.

Xealth provides a platform that enables medical professionals to comprehensively assess patient conditions, prescribe and recommend digital healthcare solutions and monitor health in real time. By connecting Galaxy smartphones and wearables with the Xealth platform, Samsung plans to develop a solution that empowers both clinical teams and patients to actively manage health together, even outside of a hospital setting.

The company is also showcasing its Bespoke AI Refrigerator Family Hub, which enables smart diet management. AI Food Manager² tracks expiration dates and sends timely alerts before ingredients reach the use-by date set by the user. Additionally, the FoodNote³ widget analyzes ingredient data stored and used over the past week, providing personalized insights into the user’s most frequently consumed food items.

Samsung is also introducing a pet care solution that helps users monitor potential health issues at home. Through a collaboration with the pet health management solution Lifet, users can take a photo with their mobile device, which AI then analyzes for signs associated with issues such as certain dental problems, patellar luxation and cataracts.⁴

Seamlessly connected through Samsung’s smart home platform, SmartThings, the solutions presented in the Connected Care Ecosystem Zone safeguard personal data with Knox, Samsung’s proprietary security solution.

The booth’s Open Care Lab features a range of partner solutions, including the AI Beauty Screen developed in collaboration with Amorepacific, a leading Korea-based beauty company; Visual Meditation, a service exclusive to Samsung TVs developed in collaboration with CUZ; and an AI-based skin and scalp analysis solution by Becon, which was founded through Samsung’s in-house venture project, C-Lab.

Visitors can book an appointment for a personalized K-beauty experience using the AI Beauty Screen to assess their skin condition and receive a tailored lip makeup application. Attendees can also experience the Visual Meditation service on a Samsung TV.

On June 19, a panel discussion will feature prominent speakers, including Hon Pak, Head of Mobile eXperience (MX) Digital Health Team at Samsung Electronics; David Lee, Head of Samsung Next; Mike McSherry, CEO of Xealth; Alina Su, Co-founder and CEO of Generation Lab; and Michael Dubrovsky, Co-founder and CEO of SiPhox Health.

Speaking to a global audience, the panel will discuss how Samsung’s open innovation approach and collaborative partner ecosystem can help bring its connected care vision to life.

1. Some features may be rolled out via future software updates and availability varies by market, device model and other variables. ︎
2. A Wi-Fi connection and Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. User may need to manually check and adjust the list to ensure its accuracy. ︎
3. Users may need to manually check and adjust the food item list to ensure its accuracy. ︎
4. SmartThings app and Pet Care service must be installed. Supported features and availability of services may vary depending on the country, region, device model and software version and may be subject to change without prior notice. AI health analysis feature is provided through the Lifet solution by Elevenliter and it does not replace professional veterinary diagnosis. ︎

“With The Frame for hotels, Samsung is bringing one of its most distinctive TV experiences to hospitality businesses,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Samsung will continue to invest in hospitality display solutions that help brands deliver premium service, strengthen their brand identity and prepare for the next phase of connected guest experiences.”

A Hospitality Display Designed for Premium Spaces

With this hospitality model, Samsung brings the award-winning design and functionality of The Frame to hotels and corporate environments. The display combines 4K QLED picture quality with a refined form that fits naturally into premium interiors. Its Anti Glare panel reduces unwanted reflections, while the Slim Fit Wall Mount allows the TV to sit close to the wall for a clean, gallery-like installation. The Frame eliminates the need for a separate One Connect Box by integrating key connection components into the display, supporting simpler installation in hospitality spaces. Optional magnetic bezels allow hotel operators to customize the frame to match the mood and design of each space, as well.¹

Collection Hub gives The Frame its distinct value as an Art TV for hospitality environments, allowing hotel operators to display selected artwork, photography or brand visuals when the TV is not in active use. Generative Wallpaper lets guests create AI-generated backgrounds for the screen, adding a customized touch to their room experience. Together, these features help each display become part of the room’s design, whether presenting hotel-curated visuals or AI-generated imagery selected by guests.

As Samsung’s most premium hospitality TV offering, The Frame for hotels is the first model in Samsung’s hotel TV lineup to support Generative Wallpaper and Live Translate. Live Translate helps international travelers comfortably watch local broadcasts or Samsung TV Plus with subtitles in their preferred language. The result is more accessible local content for users traveling overseas.²

Beginning with Samsung’s 2025 hotel TV lineup and extending to the HL03H model, Google Cast and Apple AirPlay support allows guests to share content from a smartphone or tablet to the in-room TV by scanning an on-screen QR code. No separate login is required and device connection information is automatically deleted upon checkout to help protect guest privacy.³

Managing Hospitality Features From One Platform

LYNK Cloud, Samsung’s comprehensive hospitality cloud solution, helps hotel teams monitor TV status in real time, update on-screen services and distribute guest-facing content across connected displays from a central platform.⁴

With the support of LYNK Cloud, guests can access digital concierge features, book hotel services and order room service through the in-room TV. This gives hotels another way to connect guests with property services directly from the display.

LYNK Cloud also includes Business Intelligence, a feature that helps hotel teams understand how guests use in-room TV services, including frequently ordered menu items or popular TV channels. These insights can support more relevant offerings and help identify new revenue opportunities.

Furthermore, LYNK Cloud supports Collection Hub management on hospitality model of The Frame. With it, hotel teams can distribute selected art content across connected devices simultaneously. They can adjust brightness and color tone based on indoor lighting conditions, as well, helping each display fit the hotel’s brand concept and room environment.

Samsung will showcase The Frame for hotels at booth 2442 during HITEC 2026. The new model will be available in 43-, 55-, 65- and 75-inch sizes, with global rollout beginning in the second half of 2026.⁵

For more information, visit www.samsung.com.

1. Bezels are sold separately. Supported bezel types may vary by country and model. ︎
2. Live Translate is available in English, French, German, Italian, Korean and Spanish. Availability may vary by model, region, language or channel. Requires supported broadcast content with closed captioning through antenna input or Samsung TV Plus. ︎
3. Google Cast and Apple AirPlay are supported on Samsung hotel TV models introduced in 2025 or later. Google Cast supports Android 6.0 and above and iOS 14.0 and above. Apple AirPlay supports iOS 11.0 and above, iPadOS 13.0 and above and macOS Mojave 10.14 and above. Availability may vary by model, device, software version and region. ︎
4. LYNK Cloud is sold separately. Availability of certain features may vary by region. LYNK Cloud supports Samsung hotel TVs with Tizen 5.0 or higher. ︎
5. Availability and model size may vary by region. ︎

Samsung Electronics, global display leader and provider of the Official Art TV of Art Basel, today announced the launch of the Art Basel in Basel (ABB) 2026 Collection, a curated digital exhibition available exclusively on Samsung Art Store. The collection brings together 24 works by Swiss and Switzerland-based artists from eight renowned galleries exhibiting at Art Basel in Basel 2026, held from June 18-21 in Switzerland.

“Basel has a distinct place in the art world, and this collection reflects the creative range that makes the fair so meaningful,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through our longstanding partnership with Art Basel, we are helping customers turn their screens into a personal space for discovering, displaying and living with art.”

Reflecting the range of artistic voices across the Swiss art scene, the ABB 2026 Collection will be available on Samsung Art Store starting today. The digital collection is a continuation of Samsung and Art Basel’s global partnership and brings select works from Art Basel fairs to Samsung Art TV users around the world.

A Closer Look at the ABB 2026 Collection

The ABB 2026 Collection offers a regional view of Art Basel in Basel through established names and rising talent from eight galleries. Participating galleries include Mai 36, von Bartha, Skopia and Blue Velvet from Switzerland, along with Fanta MLN, Hoffmann Donahue, Lars Friedrich, Sans titre and Felix Gaudlitz.

At its core, the collection highlights three Swiss-born artists spanning multiple generations of contemporary practice:

Thomas Huber’s “16.7.2024” reflects his distinctive approach to painting, where image and text converge to explore picture space as both a visual and philosophical construction.

Tobias Kaspar’s “The Japan Collection” examines systems of value, taste and desire through a multidisciplinary practice that bridges art and fashion.

Athene Galiciadis’s “Stillleben (Reflection on longings and belongings)” presents a richly layered visual language, combining geometric and organic forms with references to craft, design, science and spirituality.

“Basel is a city where art is experienced with great depth and attention, and I am pleased that this spirit is reflected in the Samsung Art Store’s ABB 2026 Collection,” said Maike Cruse, Director of Art Basel in Basel. “Together with Samsung, we highlight artists based in Switzerland. The collection reflects the richness, diversity and vitality of the region while reinforcing our commitment to connecting regional scenes with a global audience.”

Bringing Samsung Art Store to Life at Art Basel

At this year’s Art Basel in Basel, visitors can experience Samsung Art Store through an immersive installation that shows how art can move beyond the gallery and into everyday spaces. The experience will feature a gallery-style Art Wall composed of displays from Samsung’s 2026 Art TV lineup, including Micro RGB, OLED, The Frame Pro and The Frame. The Art Wall will showcase selected works based on attendees’ visual preferences and offer a preview of the ABB 2026 Collection, highlighting how Samsung display technology can make art feel more personal in the home.

Samsung’s Art Basel exhibit will also feature a collaboration with visual artist Daniel Arsham, Samsung’s new Art TV ambassador. Designed for The Frame Pro, Arsham’s custom bezel turns the TV frame into a sculptural surface, with a three-dimensional pattern inspired by topographical mapping data. It is paired with on-screen artwork inspired by erosion patterns and crystalline forms, extending the work into the surrounding space and reflecting Arsham’s exploration of time, material and everyday objects.

Samsung Art Store: Curated Art for Everyday Spaces

Samsung Art Store brings together more than 5,000 artworks in 4K from over 800 artists and more than 80 partners in a single subscription service. Available across Samsung’s expanded 2026 Art TV lineup, including The Frame, The Frame Pro, Micro RGB, Neo QLED and OLED,¹ the platform gives users access to museum and gallery pieces through screens designed to fit naturally into any interior.

As the global TV market leader for 20 consecutive years,² Samsung continues to advance display technology that presents art with clarity, color accuracy and detail. Through Samsung Art Store, users can explore a wide range of artworks, including the ABB 2026 Collection, and bring curated pieces into everyday spaces.

For more information, visit www.samsung.com.

About Art Basel

Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, Paris and Qatar. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded through new digital platforms including Zero 10 and the Art Basel App, and initiatives such as the Art Basel and UBS Global Art Market Report and Survey of Global Collecting, Art Basel Awards and Art Basel Shop. For further information, please visit artbasel.com.

1. S95H and S99H only. ︎
2. Omdia, Feb. 2025. ︎

The new billboard campaigns will be showcased at locations in Korea, as well as iconic locations such as Times Square in New York, Piccadilly Circus in London, the Entertainment Building in Hong Kong and will run through the end of the year.

The advertising video featured in the campaign emphasizes the core features of the Micro RGB AI Engine Pro, highlighting how its precise color control produces deeper, more vibrant visuals.

Centering on a large-scale hip-hop dance performance created in collaboration with renowned choreographer Sergio Reis, the advertisement visually brings Micro RGB’s extensive array of red, green and blue backlights to life, along with the precision AI engine that controls them.

The campaign also highlights a range of viewing experiences, including AI Soccer Mode, which allows users to mute commentators to fully immerse themselves in the game and Vision AI Companion, which delivers real-time player and team statistics.