Available on Samsung Art Store, the collection features a curated selection of 60 artworks designed to bring the wonderful world of the Moomins and Moominvalley into millions of homes across the globe via Samsung Art TVs.

Known for their distinctive and enduring charm, the Moomins have remained a beloved global sensation for generations, with a legacy spanning publishing, animation and design. Through this partnership, Samsung Art Store continues to expand its offering of globally recognized content, giving users new ways to personalize their spaces through art and fan-favorite characters.

As more people look to make their homes feel more personal and expressive, Samsung Art Store is introducing collections that resonate — and the Moomins are a prime example. With this addition, users can now bring one of the world’s most loved fictional universes into their homes.

“The world of the Moomins has always reminded people of the importance of optimism, togetherness and finding beauty in everyday moments,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “Through Samsung Art Store, we’re excited to bring that feeling into the home through a collection that is as immersive as it is inspiring.”

The collection features a curated selection of original Moomin artwork spanning decades of storytelling and illustration. From Tove Jansson’s iconic black and white illustrations from the original novels in the 1940s to watercolor artwork from beloved picture books and cover illustrations, the collection celebrates the rich artistic legacy of the Moomins across generations. The collection also includes more recent interpretations of the Moomin world, serving to bring classic and contemporary works together in one experience.

“At the heart of the Moomin stories is a sense of kindness, curiosity and emotional honesty that has resonated across generations around the world. In a fast-paced, hyper-optimised world, Moomin offers an alternative way of living for people hungry for meaning,” said James Zambra, Creative Director at Moomin Characters Oy Ltd. “Tove Jansson developed a fascinating visual language of considerable sophistication. We’re excited to partner with Samsung Art Store to introduce this enchanting world of the Moomins in a format that feels contemporary and naturally part of the home.”

Samsung Art TVs — including OLEDs¹ now supported starting in 2026 — sit at the center of the experience, seamlessly displaying artwork in the modern home. Samsung Art Store’s growing collection spans genres and eras, redefining how art is discovered and experienced.

Availability

The Moomins collection will be available globally on Samsung Art Store from May 18.

About Moomin

The Moomins first appeared in print in 1945 and went on to star in a series of books and comics, enthralling millions of readers all over the world. The stories about the adventurous and witty Moomins stem from the singular imagination of Tove Jansson (1914-2001), a Finnish-Swedish artist who created not only captivating tales but also a remarkable visual legacy. Her works span a vast spectrum of creativity, from intricate watercolour paintings to charming comic strips and illustrations. The Moomin stories, while accessible to all ages, delve into profound themes such as courage, our relationship with nature and the enduring power of friendship. The books have been translated into more than 60 languages. The Moomins have inspired stage adaptations, TV series, films, games, music, exhibitions and theme parks — and continue to take new forms.

Find out more about Tove Jansson and the Moomins here: 

www.moomin.com

www.tovejansson.com

1. Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe. ︎

Samsung Electronics today announced that it has signed the European Union’s (EU) Code of Conduct (CoC) for interoperability and Energy Smart Appliances (ESAs). The CoC aims to accelerate the rollout of connected appliances that can work seamlessly with energy systems and help households use electricity more efficiently.

“Samsung believes connected appliances can play a meaningful role in the energy transition by helping households use energy more intelligently, without adding complexity to everyday life,” said Hyesoon Yang, Executive Vice President for the Digital Appliances (DA) New Biz Team at Samsung Electronics. “By joining this EU initiative, we aim to help make energy-smart functionality more accessible to consumers.”

Developed with manufacturers by the European Commission’s Joint Research Centre (JRC) and Directorate-General (DG) for Energy, the CoC promotes cross-brand interoperability by defining common energy-related services and the information needed to enable them, even when different communication protocols are used. It covers a variety of energy-labeled appliances, such as major white goods and HVAC categories.

In line with the initiative’s timelines, Samsung combo, washer and dishwasher models that meet the CoC requirements have been registered in the European Product Registry for Energy Labelling (EPREL) as ESAs. These models support the Optimal Scheduling¹ feature within SmartThings Energy,² enabling appliances to operate during off-peak hours. Additionally, SmartThings Energy allows users to monitor and manage energy consumption through the SmartThings app.

Looking forward, Samsung plans to gradually expand its lineup of products that comply with CoC requirements and continue contributing to efficient energy use.

1. Available in countries such as those in Europe where peak-time pricing is applied. Availability and benefits may vary by electricity provider and tariff conditions. Optimal Scheduling is set by the user in SmartThings Energy during peak-time settings. The device notifies the user of peak times and allows them to choose when to start. For home appliances without screens, users can check Optimal Scheduling status through an LED indicator. ︎
2. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎

Samsung Electronics today announced the upcoming launch of the 2026 Bespoke AI Laundry Combo,¹ an upgrade to its all-in-one laundry solution that has helped create a more comfortable lifestyle at home by eliminating the need to transfer laundry between separate machines.

Following the product’s unveiling at CES in January, Samsung is now sharing full launch details — including faster wash-to-dry performance, an upgraded AI cycle and a more advanced voice experience — to highlight the improvements of the 2026 model.

“Since its debut, the Bespoke AI Laundry Combo has helped simplify one of the most repetitive household routines through true all-in-one convenience,” said Hyoung Min Park, VP and Head of the Customer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “With the 2026 model, we’re building on that comfort lifestyle with upgrades that make laundry faster, smarter and easier to manage — while expanding options to meet a wider range of customer needs.”

Faster Full Cycles, Enhanced Drying and Smarter Care

Following its 2024 debut, the 2026 Bespoke AI Laundry Combo is launching with upgrades that shorten wash-to-dry cycles and enhance drying performance. Under specific conditions, the Super Speed cycle can complete a full wash-to-dry cycle in less time than the previous ventless combos,² helping users reduce total laundry time without compromising performance.³

Super Speed leverages a high-pressure Speed Spray that improves detergent penetration and rinsing to enable fast and efficient washing, while the newly incorporated booster heat exchanger delivers improved drying performance. The upgraded combo also features Auto Open Door+,⁴ which not only automatically opens the door, but also activates internal air circulation⁵ after wash-only cycles to help prevent laundry left in the drum from developing a musty odor.

Upgraded AI Wash & Dry + Enables More Precise, Automatic Optimization

At the core of the all-in-one experience, the 2026 model integrates AI Wash & Dry +,⁶ upgrading the intelligence that supports smart optimization of washing & drying. Using enhanced sensing and AI-based analysis, AI Wash & Dry + uses multiple sensors to optimize performance for each load. It detects the weight to determine the right amount of water and detergent, identifies five fabric types for smaller laundry loads⁷ — including Outdoor and Denim — and monitors soil levels in real time to adjust the cycle for better results with less manual input.

A More Advanced Bixby Brings Natural, Conversational Control to the Home

Samsung is also bringing a more advanced Bixby⁸ experience to the 2026 Bespoke AI Laundry Combo. Bixby has enabled users to monitor and control connected Samsung devices directly from a single appliance,⁹ making it easier to handle everyday routines across the home. While loading laundry, a user could say, “Start the robot vacuum in the living room” or “Turn on the air purifier,” without needing to unlock their phone or leave the laundry area.

Now, with improved understanding capabilities, Bixby goes beyond fixed commands to understand natural, conversational requests. For example, users can simply say, “Can you wash this before 11 p.m.?” or “Start a normal wash, but add an extra rinse,” and Bixby will understand and carry out the request.

Availability

To meet different regional needs and broaden consumer choice, Samsung will roll out the 2026 Bespoke AI Laundry Combo with lineup options that vary by market. In select regions, Samsung will also introduce more affordable model options,¹⁰ expanding availability across price segments while maintaining the core all-in-one convenience. As such, the 2026 Bespoke AI Laundry Combo will roll out in select markets throughout 2026.

1. The specifications listed only apply to WD90H******* models. ︎
2. Compared to WD**B********. The Super Speed cycle time may vary depending on the launch model in each region. ︎
3. Based on internal testing and verified by Intertek for the cycle time was measured when drying a DOE (50% cotton / 50% polyester) 3 kg load (based on bone dry) with a Super Speed cycle on model WD90H**AH***.
   Test conditions include Super Speed cycle, wash temp. set to Cold, rinse set to 1, spin set to Extra High, dryness level set to Normal, room temp. of 23℃ and tap water temp. of 15℃. Results may vary depending on actual usage environment.. ︎
4. Auto Open Door+ automatically opens the door and blows air to help remove moisture inside the drum more quickly. The default setting for Auto Open Door is ‘Open immediately’. This also can be changed in Settings > Washer > Auto Open Door to “Open 5 mins later” ︎
5. Auto Open Door+’s airflow operates only after a wash-only cycle is completed. The default setting for the airflow is Off and this can be changed in Settings > Washer > Auto Open Door. ︎
6. AI Wash & Dry +’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy. ︎
7. Based on AI-based algorithm and internal testing using the AI Wash & Dry + cycle on an IEC 3kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 3kg and under. Actual results may vary depending on individual use. Fabric sensing uses an AI algorithm and is activated only when AI Wash & Dry+ cycle is selected. It senses 5 fabric types (Normal, Delicates, Towels, denim, outdoor) for loads up to 3 kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together. ︎
8. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on country. Bixby recognizes selected languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required. ︎
9. Applicable only to Samsung devices connected via the SmartThings app, available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
10. Availability of more accessible models varies by region. Feature sets and specifications may differ by model. ︎

The full experience of One UI 9 will be introduced with upcoming Galaxy flagship devices later this year, which will include advanced AI features that will make mobile interaction easy and effortless.

What’s New in One UI 9 Beta

One UI 9 beta introduces several updates across key areas of the mobile experience.

Samsung Notes¹ gains creative new tools, including decorative tapes and a wider variety of pen line styles. Meanwhile, the Contacts app now offers direct access to Creative Studio² for creating personalized profile cards without the need to switch between apps.

The updated Quick Panel³ gives users greater control over its layout. Brightness, sound and media player are each independently adjustable, with more size options to suit individual preferences.

Accessibility is significantly improved by an adjustable Mouse Key speed that enables smoother cursor control and a combined TalkBack package that brings together features previously offered separately by Google and Samsung. The new Text Spotlight feature — which displays selected text larger or more clearly in a floating window — has also been added to make reading easier.

One UI 9 also introduces enhanced protection against suspicious apps and potential threats: when new high-risk apps are detected, it now warns users, blocks execution and installation, and recommends deletion through security policy updates.⁴

Availability

The One UI 9 beta program will be available to Galaxy S26 series users in select markets, including Germany, India, Korea, Poland, the U.K. and the U.S starting this week. Galaxy S26 series users can apply to join the beta program via the Samsung Members app.

1. Service availability may vary by region/country, OS/One UI version, device model and phone carrier. ︎
2. Requires Creative Studio app installation. Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker can only be shared with other Galaxy devices. ︎
3. Certain settings might be grayed out or will not appear if the feature is turned off. ︎
4. Samsung’s security policy updates are designed to improve device security through service operation policy changes and may include updates to list of potential high-risk apps according to Samsung’s internal assessment.  ︎

“A home appliance’s value should not be fixed at the moment of purchase — it should grow as the technology around it evolves,” said Jeong Seung Moon, Executive Vice President and Head of the R&D Team for the Digital Appliances (DA) Business at Samsung Electronics. “With this update to the Family Hub, Samsung is delivering a more intelligent kitchen experience that recognizes a wider variety of foods, understands natural conversation and adapts to the routines of each household.”

AI Food Manager: Recognition of More Food Items With Cloud AI

The updated AI Food Manager now significantly expands the range of food items the Family Hub can recognize and track through enhanced AI Vision. Combining with cloud intelligence, the system now identifies more fresh produce and packaged goods⁶ other than its 40 pre-studied items with greater accuracy — including popular branded products and regionally specific ingredients. For packaged goods, Optical Character Recognition (OCR) enables accurate identification of a broader range of branded products across global markets.

Drawing on AI-analyzed usage patterns, the Family Hub also proactively alerts users⁷ when frequently consumed items need to be replenished — simplifying grocery planning and helping to reduce food waste.

Bixby: More Natural and Intelligent Voice Control

The update also introduces a more advanced Bixby, enabling more natural, conversational interactions with the refrigerator. Rather than using specific commands, consumers can speak more conversationally — and Bixby will respond with contextual understanding and take appropriate actions.

This applies to what would normally be considered complex actions prior to this update. With it in place, users can experience interactions such as the following:

Requesting Sphere Ice

• User: “Hi Bixby, make round ice for my drink.”
• Bixby: “Okay, I’m turning on the Sphere Ice mode.”

Asking to Reduce the Internal Temperatures During Hot Weather

• User: “Hi Bixby, make the fridge cooler when it gets hot out.”
• Bixby: “At what outdoor temperature should I make the fridge cooler?”
• User: “90°F or above.”
• Bixby: “Okay, I’ll set up a routine to turn on Power Cool for the Family Hub refrigerator when the outdoor temperature is 90°F or above.”

Interactions like these demonstrate how Bixby moves beyond simple commands to enable more intuitive, responsive control that adapts to everyday needs.⁸

Now Brief: A More Personalized Daily Experience

The update expands Now Brief — the Family Hub’s default daily display — to include a richer, tailored set of widgets designed to make the refrigerator screen more useful in everyday home life. These include:

• Trending Recipes: Daily recommended popular recipe videos, which can also be accessed through SmartThings Food.
• FoodNote: Draws on the AI Vision food list⁹ to display the top most frequently used ingredients from the past week and recommends recipes.
• What’s for Today?: Offers menu recommendations through either a random suggestion or a pick based on refrigerator contents, turning the daily question of what to cook into a more engaging, gamified experience.

Users can also receive personalized widget experiences through Voice ID¹⁰ recognition. Once a household member’s voice is identified, Now Brief surfaces tailored content such as upcoming calendar events, emojis, reminders for birthdays/anniversaries, interest-based news and health-connected data like sleep pattern summaries and daily activity updates.

Availability

The over-the-network (OTN) update begins rolling out to select Bespoke AI Refrigerator Family Hub models in the U.S. starting May 11. Expansion to the 9-inch AI Home and additional global markets will follow on a phased basis throughout 2026.¹¹

1. The user will be alerted of updates through the Family Hub screen when available. ︎
2. Updates will be available to Bespoke AI Refrigerator with 32” Family Hub and AI Vision throughout 2026. Actual update schedule may differ according to product, model type and region. ︎
3. Google Gemini is provided by Google LLC. Service availability, supported functions and accuracy may vary by country, language, device model and OS/One UI version. Users must be 18 or older. Some functions may require additional app settings and features or results may vary by subscription. The OTN update is planned for applicable models, including pre-launched T-type and FDR refrigerators. ︎
4. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (India), English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America). ︎
5. A Wi-Fi connection and Samsung, Google or Microsoft account may be required. User must use the same log-in account on each device. Availability of certain apps may vary by country, region, service provider, network environment or device and may change without notice. ︎
6. A Wi-Fi connection and Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. User may need to manually check and adjust the list to ensure its accuracy. ︎
7. Available through the SmartThings app, available on Android and IOS devices. A Wi-Fi connection and Samsung account are required. Both devices must be signed in with the same Samsung account. ︎
8. Bixby’s responses provided in the text are examples. Actual responses may vary. ︎
9. User may need to manually check and adjust the list to ensure its accuracy. ︎
10. Each user must register for a Samsung Account on screen appliances in advance. Up to six accounts can be registered on a single device. To use Voice ID, users must have agreed to the Bixby terms and conditions. Voice ID registration is available on select appliances, TVs and mobiles, and only one voice can be registered per account. ︎
11. Timelines, features and availability are subject to change without notice. ︎

Vasovagal syncope occurs when a person’s heart rate and blood pressure drop abruptly due to factors like excessive stress, leading to a temporary loss of consciousness. While the fainting spell itself is typically not life-threatening, sudden falls can cause severe secondary injuries like fractures or concussions, making early prediction critically important for prevention.

“Up to 40% of people experience vasovagal syncope over their lifetime, with one-third experiencing recurrent episodes,” said Professor Junhwan Cho of the Department of Cardiology at Chung-Ang University Gwangmyeong Hospital. “An early warning could give patients advance time to get into a safe position or call for help, which would dramatically reduce the incidence of secondary injuries.”

The joint research team, led by Professor Cho, conducted evaluations on 132 patients with suspected VVS symptoms during induced fainting tests. Using a Galaxy Watch equipped with a photoplethysmography (PPG) sensor, the team analyzed the watch’s heart rate variability (HRV) data with an AI algorithm. The model successfully predicted impending fainting episodes up to five minutes in advance with 84.6 percent accuracy, at a clinically meaningful sensitivity of 90 percent and a specificity of 64 percent.

“This study is an example of how wearable technology can help shift healthcare from being designed for ‘post-care’ to a model of ‘preventive care,’” said Jongmin Choi, Head of Health R&D Group, Mobile eXperience (MX) Business, Samsung Electronics. “We are committed to driving technological innovation that empowers our users to lead healthier everyday lives.”

The research findings were published in Volume 7, Issue 4 of “European Heart Journal – Digital Health,” a leading medical journal and they represent the world’s first study to successfully demonstrate the potential for a commercial smartwatch to provide early prediction of syncope.

Samsung plans to further advance the health monitoring capabilities of its wearable portfolio and expand collaboration with leading medical institutions. Through these efforts, the company aims to lead the digital health industry and accelerate the implementation of personalized, preventive health solutions.

Power Class (PC) is a 3GPP^TM1 standard that defines how strongly a device can transmit its signal, with a lower-class number indicating a higher output power. Higher power is critical for improving signal quality and extending network reach, especially useful in harder-to-reach areas. At the same time, the rise of data- and time-intensive services like physical AI, autonomous systems and AR/VR is driving a surge in upload demand. PC1 is expected to be a key factor in elevating the FWA user experience by offering fiber-like uplink speeds and reducing bottlenecks, which will support the demands of evolving technologies and next-generation AI services.

The test was completed at Samsung’s R&D lab using its fully software-driven vRAN solution, 3.7GHz Massive MIMO radios and Qualcomm Technologies’ X85 chipset-equipped test device. Key technical findings include:

• Up to 10x Uplink Throughput Enhancement: During the lab test, the application of PC1 technology achieved up to 10 times higher uplink throughput at the cell-edge compared to PC1.5 standard. For users, this means smoother video calls and faster file upload in areas where signals are typically weakest, like remote regions or isolated corners of buildings.

• 1.4x Coverage Expansion: In addition to performance improvements, PC1 is capable of extending the coverage range by up to 40% more compared to PC1.5. This allows individual devices to stay connected across a much wider area, maintaining strong signals even when farther away from a base station.

“As networks continue to evolve and support more AI-driven services, high-performance wireless infrastructure becomes more essential,” said Eun Yong Kim, Vice President and Head of Air Technology, Networks Business at Samsung Electronics. “This validation highlights Samsung’s readiness to bring advanced technologies to market with partners like Qualcomm Technologies, empowering operators to deliver faster, more efficient networks that are ready to handle everything from seamless industrial data transmission to increasingly data-heavy user experiences.”

“With its higher transmission power, PC1 technology expands both the performance and reach of FWA devices,” said Gautam Sheoran, Senior Vice President & General Manager, Connectivity, Broadband and Networking at Qualcomm Technologies, Inc. “Our collaboration with Samsung demonstrates how ecosystem innovation is driving smarter, more capable networks — bringing stronger, more reliable connectivity to every day users.”

Building on the successful lab test, the companies have also recently conducted field tests on a U.S. Tier 1 operator’s network, with the feature expected to be commercially available in 2027.

Samsung Networks has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung is driving the industry to advance 5G networks and paving the way for 6G and beyond with its market-leading product portfolio, from purpose-built RAN, vRAN, Open RAN, AI RAN and cloud-native core to private network solutions and AI-powered automation tools. The company currently provides innovative network solutions to mobile operators that deliver boundless connectivity to hundreds of millions of users worldwide.

1. 3GPP is a trade mark of ETSI ︎

President Won-Jin Lee, previously Head of Global Marketing Office, is an expert in contents, service and marketing who has played a pivotal role in establishing the foundations for Samsung Electronics’ TV and mobile service businesses.

Drawing on his track record of business success and market insight, he is expected to spearhead business turnarounds and identify new growth areas, thereby further strengthening the competitiveness of the Visual Display Business.

President Seok Woo Yong will leverage his R&D expertise and extensive business experience to provide strategic counsel on core future technologies across the DX Division, including AI and robotics.

“Galaxy Book6 Enterprise Edition marks an important step in expanding the Galaxy Book series into enterprise computing,” said Andrew Chun, CVP & Head of B2B NPC Group, Mobile eXperience (MX) Business at Samsung Electronics. “We’re excited to bring the connected Galaxy experience to enterprise IT environments to help enable seamless workflows across devices and businesses.”

Purpose‑Built for Enterprise Environments

Galaxy Book6 Enterprise Edition is designed to simplify enterprise device deployment and configuration, helping organizations maintain consistent device settings across their PC environments and streamline device provisioning.

Devices can be prepared in advance with enterprise configuration options that include:

• Custom OS imaging
• BIOS configuration and logo customization
• Asset tagging for effortless management
• Windows Autopilot

This enables systems to be ready for immediate use while helping organizations maintain standardized configurations across their device fleets.

Enterprise‑Grade Security

Galaxy Book6 Enterprise Edition is engineered to give organizations confidence at every stage of the device lifecycle, with security being a foundational element to safeguard data and maintain system integrity.

It integrates hardware‑level protections, platform security and standardized configurations that help maintain control. This includes secure biometric authentication with a built-in fingerprint sensor and IR camera, enabling fast, password-free sign-in via Windows Hello for enhanced privacy protection and seamless access.

Galaxy Book6 Enterprise Edition also aligns with security requirements for PC platforms by National Institute of Standards and Technology (NIST) for platform integrity and firmware resilience. A discrete Trusted Platform Module (dTPM) provides cryptographic functions, such as creating and storing cryptographic keys, to further enhance security on all levels ㅡ including both hardware and software. With Samsung Knox underpinning these protections, Galaxy Book6 Enterprise Edition takes a multi-layered approach to security and privacy, helping protect devices against cyber threats while maintaining the integrity of sensitive data.

Productivity Powered by Galaxy AI

Galaxy Book6 Enterprise Edition enhances productivity with advanced performance and AI capabilities. Equipped with an NPU² capable of up to 49 TOPS, it enables efficient AI processing and seamless multitasking for demanding workloads. Finally, it brings the connected Galaxy experience into enterprise environments by extending workflows across devices.

Integrated Galaxy AI³ features help streamline everyday workflows with the following features:

• AI Select:⁴ supports quick translation and contextual recognition directly from the screen.
• Note Assist:⁵ helps summarize meeting notes and share key information across teams.
• AI Cut Out: helps prepare high-quality images for various uses.
• Intelligent Search:⁶ enables users to simply describe the content, helping them find files more efficiently.

These features further enhance productivity through seamless connectivity across Galaxy devices:

• Quick Share: enables fast file transfer between Galaxy devices.
• Multi Control:⁷ allows users to control multiple devices using a single keyboard and mouse.
• Nearby Devices:⁸ easily finds connectable Galaxy devices and connects with drag and drop to enable a range of connected experiences.
• Second Screen:⁹ offers users an additional display using Galaxy Tab.
• Storage Share:¹⁰ lets users instantly view photos, videos and files from their Galaxy Book on a Galaxy phone and vice versa, without file transfer.
• Link to Windows:¹¹ extends the user’s Galaxy phone screen to their PC for a more comfortable and productive experience.
• Samsung Find: utilizes the active SmartThings Find network of 300 million-strong to help users find their Galaxy Book — even when it’s powered off.

Designed for Work

Galaxy Book6 Enterprise Edition features a slim and balanced design built for modern business environments. It features a refined hinge structure, slim bezels and a clean keyboard layout that come together to create a professional design suited for everyday work.

Available in Mocha Gray with a thin 14.9 mm chassis, Galaxy Book6 Enterprise Edition comes in 14‑inch and 16‑inch models to support different work styles ranging from mobile professionals to office-based teams. It also supports battery life capable of up to 24 hours of video playback¹² and fast charging that restores up to one‑third of the battery in around 30 minutes, enabling longer periods of uninterrupted work. Lastly, both the 14-inch and 16‑inch models improve usability with a Pro Keyboard with backlight, while the 16-inch model includes an additional numeric keypad that enhances productivity.

Availability

Galaxy Book6 Enterprise Edition will be available in select markets starting in April 2026. 

For more information about the Galaxy Book6 Enterprise Edition, please visit: Samsung Global Newsroom or Samsung.com.

Galaxy Book6 Enterprise Edition (16-inch)
Dimensions*	357.0 x 248.0 x 14.9 mm
	*Accuracy of numbers may vary depending on measurements used.
Weight*	1.74 kg
	*Weight may vary by market.
OS	Windows 11 Pro
	*Edition version and availability timing may vary depending on model and/or market.
Display	16.0″ IPS WUXGA (1920×1200), 350nits
	*Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.
Processor*  NPU* Graphics*	Up to Intel® Core Ultra 7 Processor (Series 3)
	*Specifications may vary depending on model and/or market.
	Intel AI Boost, Max 49 TOPS
	*NPU performance may vary by processor.
	Intel® Graphics
	*Specifications may vary depending on model and/or market.
Network*	Bluetooth® v5.4 / Wi-Fi 6E
	*Wi-Fi 6E availability may vary due to OS version, market, location, network conditions and other factors. Actual speed may vary by market, carrier and user environment. Wi-Fi 6E wireless network routers required and sold separately.
Color	Mocha Gray
Memory*   Storage Camera	16/32GB (LPDDR5X)
	*Availability may vary by model.
	256/512GB/1TB SSD (PCle), Expansion Slot
	*Availability may vary by model and/or market  **Actual storage space availability may vary depending on pre-installed software and by market, file size and format.
	FHD (1080p) IR Camera (Windows Hello facial recognition)
Microphone/Speaker	Internal Dual Array Digital Microphones / Stereo speaker (2Wx2), Dolby Atmos®
Keyboard*	Numpad, Backlit keyboard *One Tone
	*Keyboard layout may vary by market.
Trackpad	Clickpad
Battery*	61.2Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging*	45W USB Type-C Adapter
	*The inbox charger and data cable are USB Type-C.
Port*	USB-C(2), USB-A(2), HDMI, microSD, Universal Audio Jack, RJ45, S Security Slot
	*Actual speed of USB may vary depending on user environment.

​ Galaxy Book6 Enterprise Edition (14-inch)
Dimensions*	313.4 x 221.1 x 14.9 mm
	*Accuracy of numbers may vary depending on measurements used.
Weight*	1.43 kg
	*Weight may vary by market.
OS	Windows 11 Pro
	*Edition version and availability timing may vary depending on model and/or market.
Display Processor NPU Graphics	14.0″ IPS WUXGA (1920×1200), 350nits
	*Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.
	Up to Intel® Core Ultra 7 vPro® Processor (Series 3)
	*Specifications may vary depending on model and/or market.
	Intel AI Boost, Max 49 TOPS
	*NPU performance may vary by processor.
	Intel® Graphics
	*Specifications may vary depending on model and/or market.
Network	Bluetooth® v6.0 / Wi-Fi 7 or Bluetooth® v5.4 / Wi-Fi 6E
	*Actual speed may vary depending on market, carrier and user environment. Wi-Fi 6E availability may vary due to OS version, market, location, network conditions and other factors. Wi-Fi 6E wireless network routers required and sold separately.
Color	Mocha Gray
Memory  Storage Camera	16/32GB (LPDDR5X)
	*Availability may vary by model.
	256/512GB/1TB SSD (PCle), Expansion Slot
	*Availability may vary by model and/or market **Actual storage space availability may vary depending on pre-installed software and by market, file size and format.
	FHD (1080p) IR Camera (Windows Hello facial recognition)
Microphone/Speaker	Internal Dual Array Digital Microphones / Stereo speaker (2Wx2), Dolby Atmos
Keyboard	Pro keyboard, Backlit keyboard *One Tone
	*Keyboard layout may vary by market.
Trackpad	Clickpad
Battery*	61.2Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging*	45W USB Type-C Adapter
	*The inbox charger and data cable are USB Type-C.
Port*	Thunderbolt4 or USB Type-C(2), USB Type-A(2), HDMI, microSD, Universal Audio Jack, RJ45, Security Slot
	*Actual speed of USB may vary depending on user environment.

1. The Intel vPro® platform is only available for the 14-inch model of the Galaxy Book6 Enterprise Edition. ︎
2. CPU and GPU specifications may vary depending on model, country or region. ︎
3. Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those services listed under “Advanced intelligence” in the current Samsung Services Terms and Conditions. ︎
4. Requires an internet connection. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. AI Select download and installation may be required when launching the app for the first time. ︎
5. Summary for Note Assist requires a network connection and Samsung Account login. Service availability may vary by language. Summary feature for Note Assist is activated when a certain number of characters is met and is under the character limit. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed. ︎
6. Service availability may vary by country, region or language. Certain languages may not be available. ︎
7. Each device must be registered with a single Samsung Account and connected to the same Wi-Fi network. Multi Control requires updated Galaxy phones and tablets with One UI 5.1.1 or above and Galaxy Book series devices released in 2021 or later with Samsung Settings v1.5 (Intel) or Samsung Settings v3.3 (Arm) and 2024 TVs or 2024 Smart monitors. Some functions (such as Copy & Paste or Drag & Drop) may not be available when using certain device models and apps. Feature availability may vary by region (e.g. not provided in the People’s Republic of China). ︎
8. To use Nearby Devices, certain conditions must be met. Feature availability: Phone, tablet or PC must be signed in to the same Samsung account and must have both Wi-Fi and Bluetooth turned on. Galaxy phones and tablets require One UI 7 or higher. Galaxy Books with Nearby Devices require the app to be installed from the Microsoft Store and the following software versions are also required: Samsung Settings 6.0 or higher (Arm), Samsung Continuity Service 1.13 or higher. Discoverable devices: Devices that meet these conditions will appear when the Nearby Devices button is tapped in the quick panel: Galaxy phones and tablets: Must be signed in to the same Samsung account and Bluetooth must be turned on. One UI 7 or higher is required to use all features. Limited features are available if phone or tablet has One UI 4.1.1 or higher and Continuity Service 1.2.27 or higher. Galaxy Book must be signed in to the same Samsung account and Bluetooth must be turned on and requires Samsung Settings 6.0 or higher (Arm), Samsung Continuity Service 1.13 or higher. Samsung TVs and Smart monitors and projectors must be turned on and must have connected to this phone/tablet at least once using Smart View or DeX. Only TVs released in 2016 or later are supported. Not discoverable on Galaxy Books. Galaxy Buds, watches, fitness bands and rings must be paired with this device using Bluetooth. Bluetooth must be turned on. Galaxy Buds must be removed from case or case must be opened. Galaxy Watch4 and above are supported. Watches, bands and rings aren’t discoverable on Galaxy Books or tablet. ︎
9. For a better experience, both devices must be signed in to the same Samsung account. Galaxy Tab S10 Ultra and Galaxy Book5 Pro sold separately. Available on select Samsung Galaxy Tab models only, including Galaxy Tab S10+, Tab S10 Ultra, Tab S9, Tab S9+, Tab S9 Ultra, Tab S9 FE, Tab S9 FE+, Tab S8, Tab S8+, Tab S8 Ultra and Tab Active4 Pro with One UI 3.1 or later versions installed. Available on Samsung Galaxy Book series devices with Windows 10 2004 OS or later version installed. Some additional functions are supported only on Samsung Galaxy Book series devices. Some apps may not support this feature for content protection purposes. ︎
10. Each device must be signed in to same Samsung account and must have both Wi-Fi and Bluetooth turned on. Requires updated Galaxy phones and tablets with One UI 7 or higher and kernel version 5.15 or higher and Galaxy Book2 or later (Intel) and Galaxy Book4 or later (Arm) and Samsung Smart TV models including U8000 and above released after 2025. Feature availability may vary by region and device model. ︎
11. Users must link their Samsung Galaxy device to their Windows PC through ‘Link to Windows’ on the phone and Microsoft Phone Link Apps on PC and follow the set-up prompts, including being signed into the same Microsoft account. ‘Link to Windows’ is preloaded on select Galaxy devices. PC (Microsoft Phone Link App) requires Windows 10 or above. Microsoft Phone Link recommends Samsung Galaxy device to be on the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens or may require a touchscreen. ︎
12. Typical value of battery capacity tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among battery samples tested under the IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors. ︎

The Company posted KRW 133.9 trillion in consolidated revenue, an all-time quarterly high, representing a quarter-on-quarter (QoQ) increase of 43%. Operating profit was also an all-time high, increasing to KRW 57.2 trillion.

The Device Solutions (DS) Division posted a QoQ sales increase of 86%, with the Memory Business setting an all-time high for quarterly revenue and operating profit as a result of technological leadership in the memory market, as well as higher average selling price (ASP).

The Device eXperience (DX) Division posted a QoQ sales increase of 19%, supported by the launch of new flagship smartphones. Despite higher cost pressures, the Division expanded the sales of high-value-added products across businesses to preserve profitability.

Semiconductors To Drive Structured Growth on AI-Related Demand

The DS Division posted KRW 81.7 trillion in consolidated revenue and KRW 53.7 trillion in operating profit for the first quarter.

The Memory Business surpassed its quarterly sales record by addressing high-value-added AI demand despite limited supply availability, with industry-wide memory price increases also a contributing factor.

Additionally, the Business led the memory market by utilizing its differentiated technology leadership. This included initiating the industry’s first mass product sales of HBM4 and SOCAMM2 for NVIDIA’s Vera Rubin platform, as well as the timely development of PCIe Gen6 SSDs.

In Q2 2026, the Memory Business anticipates demand to remain strong amid AI infrastructure expansion and is scheduled to deliver its first HBM4E samples to solidify technical leadership. The Business also aims to proactively capitalize on early demand for new GPUs and CPUs to be launched in the second half of 2026 and plans to continue its AI product-centric sales strategy for both DRAM and NAND.

In H2 2026, the Company expects server memory demand to remain strong as hyperscalers accommodate enterprises’ increasing adoption of AI and LLM services. Additionally, agentic AI is expected to accelerate growth in demand.

The Memory Business also seeks to spearhead the AI memory market based on technology competitiveness by continuing to expand its share of high-value-added AI products like DDR5, SOCAMM2 and others. At the same time, the Business plans to lead the initial PCIe Gen6 eSSD market with high-performance products focused on KV cache storage demand.

Earnings at the System LSI Business improved on the back of expanded SoC sales.

In Q2 2026, the System LSI Business aims to increase sales of SoCs and sensors for volume-tier smartphones.

In H2 2026, the Business plans to secure flagship SoC design wins and expand its 200MP sensor customer base and product lineup.

Earnings for the Foundry Business declined as a result of off-peak seasonality. However, it continued to maintain design wins focused on HPCs and established a foundation in the silicon photonics business.

In Q2 2026, the Business plans to reach full utilization of advanced-node production lines while targeting earnings improvement on increased HBM4 base-die supply. Development of the 1.4nm node remains on track, with the Business also pursuing the expansion of large-scale 2nm customers.

Looking ahead to H2 2026, the Foundry Business plans to start ramping up production of the second-generation 2nm process for mobile products, as well as the mass production of 4nm memory products and LPUs for AI and HPC customers. Furthermore, it aims to diversify its portfolio to include not just AI and HPC, but also the automotive and aerospace industries.

SDC To Build on Strengths in Differentiated Technologies and Premium Products

Samsung Display Corporation (SDC) posted KRW 6.7 trillion in consolidated revenue and KRW 0.4 trillion in operating profit for the first quarter.

For the small and medium display business, SDC reported a decline in earnings due to seasonal effects and the impact of higher memory prices, while its large display business maintained stable sales on robust demand for OLED gaming monitors.

In Q2 2026, SDC’s small and medium display business will focus on sales in the relatively resilient high-end segment despite overall weak market demand, and its large display business aims to capture demand supported by new product launches and the impact of global sporting events.  

In H2 2026, SDC expects continued market uncertainty and low visibility in small and medium displays, and it will pursue higher revenues via premium products with differentiated technology as well as 8.6G IT OLED mass production. In large displays, it intends to solidify its position in the premium TV market while expanding its customer base in monitors.  

MX To Secure Revenue Expansion With Diverse Product Mix

The MX and Networks Businesses posted KRW 38.1 trillion in consolidated revenue and KRW 2.8 trillion in operating profit for the first quarter.

The MX Business saw sales and profit increase as a result of its premium product mix, securing single-digit profitability via proactive cost optimization. 

In Q2 2026, amid diminishing launch effects, QoQ revenue is expected to decline. However, the MX Business will drive year-on-year (YoY) revenue growth via flagship sales and new A-series devices.

In H2 2026, the MX Business plans to pursue comprehensive growth by solidifying flagship-led sales and upselling initiatives while staying ahead of evolving customer needs by strengthening the product development of foldables. It will also pursue efficiency initiatives to mitigate the impact of rising cost pressures on profitability.

In Q1 2026, the Networks Business experienced a decline in earnings QoQ and YoY as it faced investment headwinds in the telecommunications industry. In Q2 2026, it intends to improve earnings via overseas sales expansion. Looking to H2 2026, the Business plans to capitalize on leadership in vRAN, ORAN and AI-RAN to capture new markets while securing profitability through structural cost discipline.

CE Business and Harman to Further Advance Product Lineups and AI Functionality

The Visual Display (VD) and Digital Appliances (DA) Businesses posted KRW 14.3 trillion in consolidated revenue and KRW 0.2 trillion in operating profit in the first quarter.

The VD Business saw improved profitability through solid sales of premium and big-size TVs as well as resource optimization.

In Q2 2026, the VD Business will target increased revenue by capturing sporting-event-driven demand with a strengthened product lineup. In H2 2026, it intends to solidify TV sales leadership via AI features while accelerating service and OS business expansion.

Meanwhile, the DA Business experienced a limited improvement to earnings in Q1 2026 amid cost pressures and tariffs. In Q2 2026, it will drive revenue growth through a new premium lineup and a recovery in demand for air conditioners. In H2 2026, the Business aims to implement cost efficiency initiatives while driving premium sales.

Harman posted an earnings decline in Q1 2026 due to increased expenses amid memory constraints and audio seasonality. In Q2 2026, it expects earnings to grow on increased auto supply, and in H2 2026, it will seek to maintain profitable momentum through increased automotive supply and premium audio sales.

Samsung Electronics today announced the global launch of the 32-inch Samsung Spatial Signage (SMHX model), adding a compact format to its glasses-free 3D commercial display lineup. Designed for narrow shelves and counters, it gives brands a flexible way to present product-focused content in full 3D rotation.¹

“The 32-inch Spatial Signage makes immersive 3D accessible across a much wider range of commercial environments,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Combined with our growing portfolio of displays and solutions, the new model reflects Samsung’s commitment to building a connected commercial display ecosystem that customers can rely on, wherever they operate.”

Smaller Format, Bigger Impact at Shelf Level

The 32-inch model follows the global rollout of the 85-inch Spatial Signage earlier this year. While the 85-inch model is designed for large, high-impact retail installations with life-size product visuals, the 32-inch model brings the same glasses-free 3D experience to shelves, counters and other compact spaces.

Suited for a wide range of environments, including retail, public spaces, entertainment venues, education and hospitality, the smaller format brings immersive 3D content to places where close-up visibility matters most. The 32-inch Spatial Signage helps highlight featured products, promotional content, exhibit information, campus messaging and other high-impact content.

Spatial Signage uses Samsung’s patented 3D Plate technology, which applies binocular parallax to deliver different images to each eye, creating cinematic depth without 3D glasses. It retains full clarity while showing all sides of a product in realistic 360-degree rotation.

Weighing just 8.5 kg with a sleek 49.4 mm slim profile, the 32-inch model features FHD resolution (1,080 x 1,920) in a 9:16 portrait format. Unlike bulky box-type 3D displays, it is lightweight, easy to install and compatible with industry-standard VESA wall mounts for wall or stand placement, much like conventional signage.²

Spatial Signage has earned industry recognition, including a CES 2026 Innovation Award in the Enterprise Tech category and a Silver award at the Edison Awards. Going forward, Samsung plans to further expand the Spatial Signage lineup with new sizes, including a 55-inch model.

More Control and Creativity With Samsung VXT

Samsung also announced new updates to Samsung VXT, its cloud-based digital signage platform.³ The update brings new capabilities to Samsung’s full digital signage portfolio,⁴ including Spatial Signage. Businesses can use VXT to manage connected screens across multiple locations, schedule and automate content delivery and create signage-ready video content directly within the platform.

To further enhance remote management, Samsung has added scheduling capabilities to screen presets, allowing screen settings such as brightness, volume and on/off timers to be applied across connected displays at a designated time or according to a set schedule, including outside operating hours. VXT also includes Smart Download, which helps minimize network traffic load by enabling content to be downloaded by some screens and shared with other connected screens on the same network.⁵

Released earlier this month, AI Studio app enables users to create signage-ready videos from a single product image and a text prompt, with an option to upscale output to 4K UHD resolution at 60 frames per second. The app also includes an option to optimize content for Spatial Signage to enhance the overall 3D viewing experience.

Samsung VXT has also expanded its content management capabilities with the following features:

• Event now includes automated content transitions, adding new event types, like weather conditions. This allows businesses to automatically display content based on real-world weather conditions.⁶ For example, signage can promote rain gear in wet weather and switch to sun hats in sunny conditions, allowing businesses to manage content more dynamically across different scenarios.
• Multiple Takeover enables synchronized content transitions across all linked screens based on a preset schedule and playback cycle, allowing centralized control over large-scale content campaigns.
• Streaming Widget enables real-time streaming of live broadcast content directly on connected displays, with support for closed caption settings.

Samsung’s continued focus on advancing both display hardware and platform capabilities has contributed to its position as the world’s No. 1 commercial display provider for 17 consecutive years.⁷ For more information, visit www.samsung.com.

1. Now available in Korea, the 32-inch Spatial Signage will roll out to global markets throughout 2026. Availability of Spatial Signage may vary by size and region. ︎
2. Spatial Signage supports wall mount installation. Wall mount and stand accessories are sold separately. ︎
3. Samsung VXT is sold separately and availability varies by region. Additional usage fees may apply for certain apps within the platform. ︎
4. Samsung VXT is available on signage running Tizen 4.0 or above. ︎
5. Smart Download is supported on signage running Tizen 6.5 or above. ︎
6. Weather data is sourced through The Weather Channel (TWC) widget. ︎
7. Omdia Q4 2025 Public Display Report, by unit sales. Excludes Consumer TVs. Omdia. For general information only; not an endorsement/certification/recommendation; no liability for reliance. ︎

“Expressive Design is our way of putting people at the center, celebrating their identity, emotions and diversity,” said Mauro Porcini, President and Chief Design Officer (CDO) of the Device eXperience (DX) Division at Samsung Electronics. “We design not only to function, but to create meaning and connection. Our ambition is to enrich people’s lives through experiences that are both purposeful and deeply human.”

The Red Dot Design Award is widely recognized as one of the world’s top design honors. Established in 1955 and organized by German organization Design Zentrum Nordrhein Westfalen, the award recognizes excellence across three categories: Product Design, Design Concept and Brands & Communication Design.

Two Best of the Best Award Winners Recognized for Design Innovation

The S95H stands out for its distinctive FloatLayer design, which combines an ultra-thin OLED display with a luxurious metal plate to create a layered concept in which a slim OLED screen is placed over a bold metallic surface.

The result is a new category of premium art frame design that makes the OLED screen appear as if it is floating in front of the metallic silver frame, confidently highlighting the presence of metal and producing a striking visual effect. The vivid contrast enhances the sense of immersion, while the minimalist silver metal frame seamlessly integrates into interior spaces to resemble a refined piece of wall art.

Meanwhile, the Bespoke AI Laundry appliances applies a mono-body design concept across a range of types, including standalone washing machines, dryers and combos. Through this design, the series unifies different laundry appliances under consistent design languages, enabling the products to seamlessly harmonize with a variety of interior environments.

Additionally, Smart Screen — the large 7-inch LCD screen — enhances usability by providing an intuitive and simplified control experience. Integrated with SmartThings, the interface allows users to easily manage connected smart devices while offering AI-powered, personalized lifestyle solutions for greater everyday convenience.

All 16 Entries Recognized as Winners

Beyond its top honors, Samsung achieved the remarkable feat of having all 16 products it submitted selected as winners. The recognized lineup includes:

• Music Studio 5: A wireless speaker that plays soundwave visuals that shift in shape and intensity.
• The Movingstyle: A portable touchscreen display featuring Dolby Atmos, HDR10+, a built-in battery and rolling stand.
• Bespoke AI Refrigerator Family Hub: A refrigerator with a built-in, SmartThings-connected LCD screen that allows users to check recipes, weather and more.
• Bespoke AI Jet Bot: A robot vacuum with AI Object Recognition and All-in-One Clean Station Steam+.
• Bespoke AirDresser: A fabric care machine that features Dual Air Wash and Dual Jet Steam to smooth out wrinkles and remove odors.
• Bespoke AI Ice Water Purifier: A water purifier that delivers exceptionally pure water and dispenses ice cubes.
• Bespoke AI WindFree Pro Air Conditioner: An air conditioner capable of providing tailored wind modes thanks to a three-blade system.
• Jet Fit: A cordless stick vacuum with a new slim design, delivering up to 180W suction power.
• Bespoke AI WindFree Combo Gallery Pro Air Conditioner: A standing type of an air conditioner that utilizes AI to analyze room conditions and usage patterns for optimal cooling.
• Galaxy Z Fold7: Samsung’s thinnest and lightest Fold series yet, featuring powerful Galaxy AI, a 200MP wide-angle camera and an immersive screen for multitasking and editing.
• Galaxy XR: An eXtended reality headset with multimodal AI at its core, that unleash limitless possibilities for the future of discovery, play and work.
• 5G Street Radio Solution: Designed for easy deployment in dense urban areas to offer high-capacity 5G.
• Spatial Signage: A glasses-free 3D commercial display that delivers more immersive visual experiences.
• Portable SSD T7 Resurrected: A premium SSD featuring a housing made entirely from recycled aluminum.

“Travel plans are often scattered across confirmations, apps and messages, and that creates friction at the exact moments people need clarity,” said Woncheol Chai, EVP and Head of Digital Wallet Team, Mobile eXperience (MX) Business at Samsung Electronics. “By bringing Trips to Samsung Wallet, we’re giving Galaxy users a single place to keep their trip details organized and stay one step ahead as their plans unfold.”

The new feature introduces a Trip timeline that brings all travel-related plans together in a single view, adding structure to busy itineraries and providing a smoother journey from start to finish. When users add eligible items to Samsung Wallet, Trips groups them together based on factors such as time and location, helping travelers keep itineraries in one place despite details coming from different sources.   

Users can manage a range of travel-related experiences, including bookings such as hotels, flight itineraries, car rentals and excursions — as well as tickets for buses, trains, theme parks and sporting events. Trips also supports the ability to manually add itinerary items and include memos alongside saved items to capture key reminders, plans and notes throughout the journey.

Trips underscores Samsung’s ongoing commitment to evolving Samsung Wallet into a more helpful companion in everyday life. Over time, the company will continue to expand Samsung Wallet by adding new features and partner experiences, making it even easier for Samsung Galaxy users to access and manage the essentials they rely on, including while traveling.

Samsung Wallet provides peace of mind to users through protection from Samsung Knox, Samsung’s industry-leading security platform. Samsung Knox uses protections such as encryption and biometric authentication to help safeguard sensitive information, so only the device owner can access those data.

Samsung Wallet is built as an easy-to-use, secure platform that helps Galaxy users organize everyday essentials — from payment cards to boarding passes — in one mobile application. With a refined interface and seamless access, Samsung Wallet is designed to keep what users need within reach while supporting an open ecosystem through trusted partner integrations that expand user experiences over time.

Availability

Trips will be available in Samsung Wallet starting April 2026 on compatible Samsung Galaxy mobile phones¹ in Korea, the United States and the United Kingdom.

1. Applicable to all Samsung Galaxy mobile phones that are compatible with Samsung Wallet version 5.9.32 or higher in Korea, version 6.4.97 or higher in the U.S., or version 6.4.98 or higher in the U.K. ︎

Additionally, “Coral in Focus,” a documentary tied to the initiative, received the Coastal and Island Culture Award at the 23rd International Ocean Film Festival. Samsung was separately named to Fast Company’s 2026 Most Innovative Companies list for its work advancing mobile innovation in environmental research.

These recognitions reflect the impact of Samsung’s efforts to reverse the decline of coral reefs in partnership with U.S.-based nonprofit organization Seatrees and the Scripps Institution of Oceanography at the University of California San Diego. By bringing together Galaxy’s advanced image capturing capabilities, Seatrees’ community-driven restoration model and Scripps’ knowledge on marine science, Samsung is transforming Galaxy mobile phones into powerful tools for ocean conservation.

Coral reefs cover less than 1% of the ocean floor yet support approximately 25% of all marine life and sustain millions of livelihoods worldwide.² Without intervention, many reefs are at risk of disappearing by 2050 due to climate change, pollution and overfishing.

To help address this challenge, Samsung collaborated with Seatrees and Scripps to advance coral reef restoration across a growing network of sites in Costa Rica, Fiji, the Galápagos Islands, Indonesia and the United States.

Through the “Samsung x Seatrees: Bring Coral in Focus” initiative, partners and local communities are given Ocean Mode-equipped Galaxy devices and underwater housings to capture high-quality underwater imagery with Ocean Mode, which is then used to generate detailed 3D photogrammetric models. This process improves how coral reefs are monitored and evaluated, resulting in critical insight into reef health and recovery.

Together, Samsung, Seatrees and Scripps have driven meaningful impact across restoration sites. To date, more than 20,000 coral fragments have been planted, and over 80 3D reef models have been built to support monitoring and research efforts.

Now available through Expert RAW,³ Ocean Mode extends these capabilities to Galaxy users, making advanced underwater imaging⁴ available to more people while reducing reliance on expensive, heavy DSLR equipment. This increased accessibility is critical to scaling coral reef monitoring efforts, particularly in regions where resources and technical infrastructure may be limited.

These accolades build on Samsung’s broader commitment to sustainability under its initiative, Our Journey: Galaxy for the Planet. From incorporating recycled materials into Galaxy devices to developing technologies like Ocean Mode with like-minded partners, Samsung continues to explore how innovation can help protect the planet.

1. As of April 2026, Ocean Mode is supported on Galaxy S26 Series, and is expanding to the S25 Series, S24 Series, Fold 7, Flip 7, Z Tri-Fold, Fold 6 and Flip 6 throughout the first half of 2026. ︎
2. Smithsonian Museum of Natural History ︎
3. Expert RAW must be downloaded separately from the Galaxy Store, for free, before use. Supported on S26, S25, S24, S23 an S22 series devices, S21 Ultra, S20 Ultra, Note20 Ultra, Z TriFold, Z Fold7, Z Flip7, Z Fold6, Z Flip6, Z Fold5, Z Fold4, Z Fold3 and Z Fold2. Results may vary depending on editing method and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
4. Galaxy mobile phones used underwater were placed in a waterproof underwater housing. Galaxy mobile phones are not designed to be waterproof against seawater. ︎

Samsung Electronics today unveiled three new kitchen appliances — the Bespoke AI Single 1Door Fridge & Freezer, Bespoke AI Dishwasher and Extractor Induction Hob. Developed under a design philosophy that prioritizes seamless integration and intelligent performance, the lineup brings enhancements across cooling, cooking, ventilation and dish care.

“With this lineup, we’re strengthening Samsung’s position in the premium kitchen by combining seamless design with purposeful intelligence,” said Hyoung Min Park, VP and Head of the Customer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “From AI-driven cooling to adaptive dish care and integrated extraction, these appliances are engineered to respond to real usage patterns, helping people create kitchens that are both refined and responsive.”

Precision Cooling and Seamless Access for Modern Kitchens

Bespoke AI Single 1Door Fridge & Freezer offer flexible options to suit different storage needs. The two units can be used together as a coordinated pair or selected individually to expand refrigeration or freezing capacity as required.

They also emphasize usability and seamless design integration. Auto Open Door provides effortless access with a light touch.¹ A built-in touch sensor enables smooth opening, supported by a sensor light for improved visibility and an alert sound when activated. The refrigerator maintains a seamless, flat-front appearance without a handle that naturally aligns with surrounding cabinetry.

Additionally, the fridge introduces enhanced cooling functionality designed to improve freshness management. AI Precise Cooling on the SmartThings App² automatically adjusts the defrost cycle to help maintain consistent internal conditions. The system analyzes usage patterns and schedules defrosting to run when the doors are not opened frequently,³ helping reduce temperature fluctuations and preserve taste, texture and freshness of food over time.

Further, Metal Cooling independently supports temperature stability by retaining cold air and restoring internal temperatures more quickly after the door is opened. Compared with conventional models that have featured a half-sized metal duct on the rear wall, the new model incorporates a full metal duct design across both the rear wall and the door surface.⁴ This expanded structure lowers temperature changes and supports more stable cooling performance.

Energy Efficient Dishwashers With Intelligent Cleaning Performance

The Bespoke AI Dishwasher lineup is designed to address varying energy standards and lifestyle needs across global markets. The range includes A-20%,⁵ A-10%,⁶ A and even B-Grade models in Europe.⁷ For models with the extra energy savings than the Grade A energy rating, an Active Fan Dry system⁸ improves drying efficiency by enhancing internal air circulation and lowering rinse water temperature to reduce heating⁹ demand.

To accommodate different kitchen layouts, the product is available in Fully Built-In, Free-Standing, Semi Built-In and Built-Under types,¹⁰ supporting both integrated cabinetry environments and more traditional kitchen configurations. This enables flexible deployment according to regional requirements and consumer priorities.

Cleaning performance is driven by AI Wash,¹¹ which uses a high-resolution turbidity sensor and machine learning algorithm to measure food particles at each stage of the cycle. Based on this analysis, the system automatically adjusts washing and rinsing times to effectively remove stubborn residue — without the need for pre-rinsing.

The upgraded,¹² space-saving 3rd Rack Washing System further enhances flexibility by providing dedicated zones for cutlery, utensils and drinkware. The drinkware section accommodates up to six cups and is supported by six spinning nozzles for targeted spray coverage. This configuration improves loading efficiency and frees up space in other racks,¹³ enabling better overall organization.

Durable Surface and High-Efficiency Ventilation in One Integrated Appliance

The Extractor Induction Hob integrates the induction cooktop and extractor hood into a single appliance. This makes it particularly suitable for open-plan kitchens and island installations where installing a conventional hood may be challenging. By capturing steam and odors¹⁴ at the source, it helps maintain cleaner air while preserving the openness of modern kitchen spaces.

Even with cooking and ventilation combined in a single unit, it preserves the distinct performance strengths of both functions. Its cooking surface incorporates Samsung’s Anti-Scratch Glass with a Mohs hardness rating of 8,¹⁵ helping resist visible scratches¹⁶ that arise during everyday use. A superhydrophobic coating reduces residue buildup to support easier cleaning, while the matte finish reinforces a refined, modern aesthetic suited to contemporary interiors.

Beyond surface durability, cooking flexibility is also enhanced by Flex Zone Plus, a wide, open cooking area designed to accommodate multiple or larger cookware at the same time. Featuring denser heating¹⁷ elements for more even heat distribution, it supports a variety of cookware shapes and sizes, including longer or oversized dishes.¹⁸ The surface automatically detects¹⁹ the position and size of cookware to activate heating precisely where needed, helping ensure consistent cooking performance.

Ventilation performance is equally impressive. In Boost mode, suction of up to 720 m³/h²⁰ effectively captures steam, smoke and odors at the source. Despite its strong airflow capability, the system achieves A+ energy efficiency,²¹ balancing performance with energy-conscious operation. By integrating cooking and ventilation into one appliance, the Extractor Induction Hob removes the need for a separate hood and supports a more open, streamlined kitchen layout.

Maintenance is simplified through a dishwasher-safe Easy Clean Grease Filter. The stainless-steel filter²² delivers A-grade 95% filtration efficiency²³ to capture oil and grease, while an integrated charcoal filter helps reduce odors and gases. Together, these elements sustain consistent ventilation performance with minimal upkeep.

1. Door opening angle may vary depending on installation and actual usage conditions. Automatic door-closing functionality is not supported. ︎
2. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
3. When the AI precision cooling is activated, the refrigerator usage pattern is analyzed and the defrosting is initiated when the doors are not opened frequently to help minimize the refrigerator’s temperature fluctuations and ensures optimal performance. Actual results may vary depending on individual use. ︎
4. Full Metal cooling is applied to chosen models. ︎
5. Available on DW******3**** model. Based on Samsung internal testing, this DW90H/24 model is 20% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014. 20% savings tested with the ECO cycle. ︎
6. Available on DW******1**** model. Based on Samsung internal testing, this DW90H/24 model is 10% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014. 10% savings tested with the ECO cycle. ︎
7. Based on EU energy standards; actual ratings may vary depending on local energy regulations. ︎
8. Available on A-20% and A-10% energy grade model: DW******{1,3}**** ︎
9. When using Active Fan Dry the drying time may increase, because the rinsing water temperature is lower. ︎
10. Available types may vary by region. ︎
11. Based on an AI-created algorithm. Actual results may vary depending on individual use. ︎
12. Compared to Samsung conventional two rack dishwashers. ︎
13. Available on DW90H** models. ︎
14. Odor reduction performance was evaluated by measuring MEK concentration before and after operation under controlled test conditions: a 22±2m³ chamber, 30-minute test duration, using MEK (methyl ethyl ketone) as the odor substance, analyzed by GC-FID. ︎
15. Based on testing by Intertek of the Mohs hardness rating in accordance with ASTM C1895: General ceramic glass = 5, Samsung Anti-Scratch Glass = 8. For comparison, Diamond = 10, Masonry drill bit = 8, Iron nail = 6. ︎
16. Based on testing by Samsung in accordance with ASTM G133-95, compared to a Samsung model with conventional glass. Results provided to and interpreted by Intertek. The test involves scratching on the cooktop with a stainless-steel ball, with a 6mm diameter and made of SUS304 material, back and forth 10 times with increasing pressure (MPa), and then checking the surface with both the naked eye and a microscope to determine when a scratch is visible. ︎
17. Compared to single-zone of the same product. ︎
18. ‘Flex Zone Plus’ area can accommodate cookware of up to 36.5×21 cm. Standard diameter for pans commonly found in Europe is 16-24cm. ︎
19. Minimum detectable diameter of the bottom of cookware is 14cm. ︎
20. Applicable to Boost mode only. Boost mode operates for up to 5 minutes and then automatically reverts to the previous setting. ︎
21. Energy Efficiency Grade A+ according to EU Regulation No. 65/1024 ︎
22. Washable grease filters can be cleaned and reused. Charcoal filters need to be replaced when they reach the end of their lifespan. (Replacement is recommended approximately every 6 months.) ︎
23. Test method: According to the EN 61591 standard, the test is conducted by operating at the 9th fan speed (600 m³/h) for 30 minutes, followed by an additional 10 minutes of hood operation only, to measure the absorption efficiency of the grease filter components (Wg). ︎

An Open Laboratory for Design Exploration

Conceived as an open laboratory, the exhibition welcomes visitors to Samsung’s design approach, offering a space of exploration, experimentation and discovery. Rather than a finished statement, the exhibition reflects a moment within an ongoing journey, offering an early glimpse into how Samsung is shaping new ways of living through design.

Each of the 12 immersive zones presents a distinct exploration of how design can shape everyday life. The zones are organized around the key experience dimensions of Human Centricity and Expressive Design, which serve as the first touchpoint in showcasing Samsung Design’s vision.

Within these zones, a series of creative explorations illustrates ideas, possibilities and future directions. Through this approach, Samsung Design is making its vision tangible, inviting visitors to engage with design as an evolving, human-centered practice.

Human-Centricity and Expressive Design

Samsung Design is expanding its approach beyond user experience, with a greater focus on how people live and experience everyday life.

“Design should reflect the diversity of humanity — embracing different lifestyles, values and ways people live,” said Mauro Porcini, President and Chief Design Officer (CDO) of the Device eXperience (DX) Division at Samsung Electronics. “It is not only about creating products, but about shaping experiences that feel relevant, personal and meaningful in everyday life. Through Samsung Design Open Lab, we are sharing how this thinking is shaping our approach to design and future living.”

At the core of Samsung’s vision is a human-centered approach to AI — captured through the formula AI x (EI+HI)¹ — where its true value lies not in the technology itself, but in how it is guided by human intention, empathy and imagination.

While the exhibition explores new directions in design, it reflects a philosophy that has guided Samsung for over 30 years — placing people at the center of innovation. The ideas presented extend that foundation, translating it into new and evolving ways of living.

Design Is an Act of Love, With 12 Immersive Zones

More than 120 products across 36 categories are being showcased at the exhibition’s 12 zones, spanning both design concepts and products currently available in the market.

Highlights from the exhibition include:

• The Welcome Show: A coordinated display experience introducing Samsung’s vision for AI as a unified system that brings together personal and shared AI across devices and environments.

• Unfold Your Story: An exploration of Galaxy’s foldable design across a spectrum of color, form and experience, capturing diverse lifestyles and new ways to live, create and connect.

• Wearable & Culinary Intelligence: Design explorations that respond to diverse lifestyles, ranging from personal devices such as wearables to connected kitchen and living environments.

• Transparent Symphony & All That Music: Immersive audio-visual zones featuring transparent speakers and screens with Music Studio 5 and 7 and a range of concept designs, where diverse elements come together in harmony and music translates analog emotion into a cohesive digital experience.

• Two Expressions of the Same Technology: Two distinct design expressions of a 130-inch Micro RGB display, built on the same breakthrough technology, demonstrating how performance and individuality can coexist.

• Artful Living: A vision of living where screens become expressive mediums of personality, culture and emotion, bringing artwork and content to life in more immersive ways through S95H OLED TV with new forms of AI-enabled storytelling.

• The Goodbye Show: Returning from the Welcome Show, the shared AI companion concludes the exhibition through natural, AI-driven interactions and a sensory performance of music, light and human touch — fostering emotional connection and a sense of presence in everyday life.

Samsung’s “Design is an Act of Love” exhibition is located at Superstudio Più, Via Tortona 27, in Milan and offers free entry, on the following dates:

•        April 20, 11 a.m. to 9 p.m.

•        April 21, 11 a.m. to 4 p.m.

•        April 22, 11 a.m. to 5 p.m.

•        April 23-25, 11 a.m. to 9 p.m.

•        April 26, 11 a.m. to 6 p.m.

For more news, photos and videos, please visit Samsung Newsroom and Samsung Design during Milan Design Week 2026.

1. EI = Emotional Intelligence, HI = Human Imagination ︎

“Design sits at the intersection of business, technology and humanity,” said Mauro Porcini, Chief Design Officer and President of the Device eXperience (DX) Division at Samsung Electronics. “Our role is to understand people deeply and translate their needs, dreams and emotions into meaningful experiences. We will continue to push innovation forward with the ambition of enriching people’s lives in ways that truly matter.”

The Edison Awards, founded in 1987 by the American Marketing Association and named after inventor Thomas Edison, celebrate excellence in product and service development, marketing and human-centered design. Winners are selected by a panel of industry experts, scientists and academics based on strict innovation criteria. This year, awards were given in a total of 14 categories, with tiers for winning projects broken down into gold, silver and bronze.

Gold Award-Winning Innovations

• Smart Modular House: With AI-based architectural solutions, homes respond, adapt and flexibly adjust to the lives of their users. By integrating advanced AI technology, it connects the environment, appliances and users, enabling efficient management of indoor environments, device statuses, energy usage and more — resulting in a new, more easily accessible residential experience.

• Vision AI Companion (VAC): A revolutionary TV experience that redefines how users interact with content. With a generative AI-based button, users can interact with content in new ways, such as asking about plotlines or characters, searching for related information or controlling playback with voice commands. By eliminating the need for complex menus and remotes, VAC helps users enjoy a seamless and more intuitive TV viewing experience.

Silver Award-Winning Innovations

• Spatial Signage: A breakthrough glasses-free 3D display delivering an immersive experience powered by Samsung’s patented 3D Plate technology. With a slim profile of just 52 mm,¹ this innovative solution seamlessly integrates into commercial environments such as retail stores, exhibitions and entertainment venues, redefining how audiences engage with digital signage. Its cutting-edge optics and precision engineering push the boundaries of immersive technology, delivering a high-quality visual experience that captivates viewers and pioneers new standards for next-generation displays.

• Bespoke AI Laundry Combo: This innovative all-in-one combo combines washing and drying functions into a single, compact unit. The combo can finish the entire laundry process — from load detection to dry cycle — ensuring efficient and operation. It features Smart Screen, a 7-inch touchscreen that provides a more intuitive interface, and its AI Wash & Dry cycle adjusts its performance for each load according to various fabric types and soil levels, leading to optimal results.

1. The 52 mm profile applies to the 85-inch model only; thickness varies by display size. ︎

“Samsung’s AI technology goes beyond everyday convenience to help users care for themselves and their families with greater peace of mind,” said Jaeyeon Jung, Executive Vice President and Head of the SmartThings Team, AI Platform Center, Samsung Electronics. “SmartThings will continue to strengthen its role as a platform that seamlessly connects customers’ daily lives with AI, and it will keep expanding differentiated services on an ongoing basis.”

Enhanced Family Care Makes It Easier To Check In on Loved Ones

Family Care connects SmartThings with a range of home appliances and mobile devices to provide notifications regarding the activities of users’ aging parents and reminders for medication and hospital visits — as well as location-based alerts. With this update, the service enables even more thoughtful care.

Additionally, Samsung’s new Care on Call¹ feature allows users to more closely check on the status of the care recipient through a simple phone call. When a caregiver using the service calls the care recipient, a floating pop-up that displays key information like the time of the first activity of the day, the most recent activity time and the local weather — all at a glance — appears before the call begins. This helps caregivers ask more meaningful check-in questions and respond accordingly.

SmartThings can also continuously monitor devices like air conditioners, air purifiers, dehumidifiers and humidifiers for indoor temperature, humidity and air quality. If unusual usage patterns are detected, the caregiver is immediately notified and can remotely control the relevant device.²

Family Care has made the Safety Patrol feature — which utilizes SmartThings to send a new Bespoke AI Jet Bot Steam Ultra to check various areas around the house — even more convenient. If the care recipient’s activity is not detected for a specified period of time, users receive a notification and the feature can be remotely activated if the caregiver needs to take action.³ Using a camera built into the robot vacuum, caregivers can view issues that might occur — such as a person lying incapacitated — and two-way communication through the built-in speaker and microphone allows them to act.

To further enhance the level of care provided to loved ones, the Care Insight feature been enhanced to provide even more actionable, long-term data within the Family Care service. It analyzes factors like temperature and humidity levels, paying attention to whether they deviate from optimal ranges. It also tracks significant changes in activity levels and connected device usage compared to the previous week.

Expansion of Now Brief to TVs and Family Hub

Now Brief delivers a rich AI experience by integrating a broad range of key SmartThings services that help users stay informed about their daily lives, their family members and conditions inside and outside the home.

With the launch of the Galaxy S26 series, Now Brief will support Home Security, Family Care and Pet Care, in addition to existing features that include Home Insight, Energy and the Sleep Environment Report. Through Now Brief, users can access the useful information needed to care for themselves, their families and their homes at a glance.

 Now Brief is set to deliver a consistent customized experience throughout the home,⁴ and will soon roll out in phases to TVs launched in 2024 or later, as well as Family Hub refrigerators launched in 2021 or later.

For added convenience, users will not need to manually launch Now Brief. If the feature is set up in advance, it will be automatically activated when they approach the TV, touch the Family Hub refrigerator screen or open and close the refrigerator door.

And now, whether at home or on the go, the expanded Now Brief helps users stay up to date by providing information such as home device status and energy usage, as well as the sleep status of the previous night, Home Security updates based on door locks, door sensors, and security mode, parents’ daily activity updates and dog-walking information.⁵

1. Care on Call is available on Galaxy smartphones running One UI 8.5 or later. Internet calls are not supported. ︎
2. Remote control is available when the caregiver has been set up to remotely control the care recipient’s devices. ︎
3. Remote control is available when the caregiver has been set up to remotely control the care recipient’s devices. Availability may vary depending on product, model and region. ︎
4. Availability may vary depending on product, model, region, and each product’s Over The Network (OTN) software update schedule. ︎
5. The relevant devices should be registered in SmartThings, and the service must be activated in the Life tab. ︎

Samsung Electronics today announced a new 14-meter standard size for its Onyx (ICD model) cinema LED lineup at CinemaCon 2026, expanding the platform into larger premium auditoriums. The new model is designed for Premium Large Format (PLF) theaters and delivers the same picture quality, reliability and scalability that define the Onyx platform at a larger scale.

As cinemas raise the bar on premium, differentiated experiences, larger-format auditoriums are becoming a key priority for exhibitors. Samsung’s new 14-meter format¹ is designed to meet this demand — enabling greater immersion, optimized seating layouts and more efficient use of theater space.

“People go to premium theaters for something they cannot recreate at home,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “That raises the bar for every part of the auditorium, starting with the screen. Samsung’s new 14-meter Onyx gives exhibitors a way to bring the premium experience to larger auditoriums, helping turn moviegoing into a destination again.”

Expanding Premium Cinema Experiences With Screens Up to 20 Meters

Since its debut in 2017, Samsung Onyx has broadened what cinema LED can deliver with deep blacks, rich color and striking contrast. Following last year’s launch of the 5-meter model for boutique theaters and the 10-meter model for premium auditoriums,² Samsung is now expanding the lineup with a 14-meter standard size designed for larger theater environments.

The new model brings the same core Onyx experience — including support for up to 4K 120Hz,³ exceptional clarity and ultra-smooth motion — while introducing two distinctions tailored to the 14-meter format:

• 3.3mm pixel pitch: optimized for the 14-meter format to deliver sharp, consistent image quality on a larger screen.
• Flexible scaling support: enables the 14-meter format to expand up to 20 meters — more than doubling total screen area without compromising presentation quality. Individual LED cabinets can be added to the sides and bottom to achieve the desired size, creating a seamless, floor-to-ceiling visual experience.

As the world’s first DCI-certified cinema LED display,⁴ Onyx supports both scope (2.39:1) and flat (1.85:1) aspect ratios. Samsung’s HDR technology delivers peak brightness of up to 300 nits — approximately six times brighter than conventional cinema standards.⁵ Onyx also achieves 100% color volume at peak brightness, while its infinite contrast ratio enables true black levels for deeper immersion and greater detail in dark scenes.

Beyond traditional movie screenings, Onyx is also well-suited for alternative content such as live sports, concerts, gaming events and corporate presentations. Unlike conventional projection-based systems, the Onyx LED screen delivers consistent brightness and image quality regardless of screen size or seating position. Compatibility with Dolby and GDC media servers also helps support streamlined theater management.

Onyx Builds on Global Adoption Across Premium Cinemas

Since launching the latest Onyx lineup (ICD model) last year, Samsung has expanded its presence in premium cinema through growing exhibitor adoption and high-profile installations. One of the latest examples is Pathé Dar Essalam in Rabat, Morocco, where the latest Onyx has been installed as part of a newly developed premium cinema complex in the city’s luxury district.

Designed in collaboration with Pathé’s headquarters, the venue is positioned as a flagship destination comparable to Pathé Palace in Paris, with all four auditoriums equipped with Onyx displays in 10-meter, 5-meter and scaled 6.4-meter configurations. With 12 Onyx screens in total — including four of the latest Onyx screens — Pathé now operates more Onyx screens than any other cinema company in Europe.

Samsung’s momentum with the latest Onyx lineup also extends to the United States. In December 2025, Trilith Cinemas in Fayetteville, Georgia became the first U.S. theater to premiere the latest generation of Samsung Onyx cinema LED screens, installing them across 5 auditoriums. Located in one of the country’s most active production communities, the theater offers audiences a setting that matches the scale, visual detail and creative intent of the production process.

“The future of exhibition is driven by innovations that elevate how audiences experience film,” said Bo Chambliss, President of Georgia Theatre Company. “Partnering with Samsung to bring the latest Onyx Cinema LED to GTC Trilith Cinemas marks a meaningful step forward. With exceptional brightness, contrast and color accuracy, Onyx sets a new standard for image performance while remaining true to the filmmaker’s intent. Its reliability allows us to deliver a consistently premium experience for our guests — a natural fit for a location so closely connected to the creative community.”

Attendees at CinemaCon 2026 can learn more about Samsung’s latest cinema innovations at Samsung’s booth in Roman Ballroom 1&2 at Caesars Palace in Las Vegas, featuring the latest Onyx cinema LED display, glasses-free 3D Spatial Signage and a 115-inch digital signage display. Running April 13-16, CinemaCon is the official convention of Cinema United and the motion picture theater industry’s largest annual gathering.

For more information, please visit www.samsung.com.

1. All measurements in meters and feet refer to screen width, while all measurements in inches denote diagonal. ︎
2. All measurements in meters and feet refer to screen width, while all measurements in inches denote diagonal. ︎
3. Based on the screen’s internal data bandwidth. Actual frame rates may vary depending on the connected IMB. ︎
4. Digital Cinema Initiatives (DCI) is a consortium of major studios formed to establish specifications for an open architecture for digital cinema systems. ︎
5. “Conventional cinema standards” refers to specifications established by Digital Cinema Initiatives (DCI) for traditional projection systems. Peak brightness of up to 300 nits is supported when used in conjunction with a DCI-HDR supported IMB. ︎

Following the expansion of One UI 8.5 beta in March,¹ the program is now rolling out to more devices, including the Galaxy S23 series, Galaxy Z Fold5, Galaxy Z Flip5, Galaxy S23 FE, and for the first time on the A series, Galaxy A36 5G. The beta will be available in select markets, including India, Korea, the U.K. and the U.S.,² as part of a phased rollout.

Building on our ongoing collaboration with Android, Samsung is introducing support for AirDrop through Quick Share on One UI 8.5 beta, enabling more seamless cross-platform file sharing for Galaxy users on select devices, including Galaxy S25 series, Galaxy S24 series, Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Fold6 and Galaxy Z Flip6.³

The beta program will continue to expand to additional Galaxy devices later this month. Users can register via the Samsung Members app.

1. The March 2026 One UI 8.5 beta rollout brought support to the Galaxy S24 series, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy S25 FE, Galaxy S24 FE and the Galaxy Tab S11 series. ︎
2. Galaxy Z Fold5 and Galaxy Z Flip5 are supported in Korea and the U.S. only; Galaxy A36 5G is supported in India only. Availability and timing may vary by market. ︎
3. AirDrop support is currently available on the Galaxy S26 series. Availability and timing may vary by market. ︎

Samsung Electronics today announced that approximately 34 models across its 2026 TV and soundbar lineup have received Product Carbon Reduction and Product Carbon Footprint certifications from TÜV Rheinland, a globally recognized certification organization based in Germany. The achievement reflects Samsung’s continued efforts to reduce carbon emissions across its premium product lineup.

“As a global leader in premium displays and audio, Samsung sees sustainability as an essential part of innovation,” said Taeyong Son, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “We remain committed to reducing carbon emissions across our products, so consumers do not have to choose between cutting-edge technology and a more responsible product experience.”

Samsung received Product Carbon Reduction certification for 14 premium display and audio models, including its 2026 OLED TVs, The Frame Pro and its flagship HW-Q990H soundbar.¹ An additional 20 products, including Micro RGB and Mini LED TVs, earned Product Carbon Footprint certification.²

TÜV Rheinland grants Product Carbon Footprint certification to products that meet international standards for evaluating greenhouse gas emissions across the full product life cycle, including manufacturing, transportation, use and disposal.

Product Carbon Reduction certification, on the other hand, is granted to products that have already received Product Carbon Footprint certification and further demonstrate a measurable reduction in carbon emissions compared with their predecessors. Notably, the HW-Q990H earned both certifications, extending Samsung’s sustainability efforts beyond TVs.

In 2021, Samsung’s Neo QLED became the first TV with 4K resolution or higher to receive Product Carbon Reduction certification. In the six years since, the company has continued to expand its portfolio of certified products across QLED, OLED, Lifestyle TVs, monitors and signage.

These efforts also reflect Samsung’s broader leadership in premium display and audio categories, where it has led the global TV market for 20 years³ and remained the No. 1 global soundbar brand for 12 years.⁴

For more information on Samsung’s 2026 TV lineup, please visit www.samsung.com.

1. 14 Product Carbon Reduction-certified models include OLED (S90H, S85H 55’’, 65’’, 77’’, 83’’), The Frame Pro (LS03HW 65”, 75”, 85”) and soundbar (HW-Q990H model). ︎
2. 20 Product Carbon Footprint-certified models include Micro RGB (R95H 65’’, 75’’, 85’’, R85H 55”, 65”, 75”, 85”, 100’’), OLED (S95H 55’’, 65’’, 77’’, 83’’, S85H 48’’), Mini LED (M70H) and The Frame Pro (LS03HW 55’’). ︎
3. Omdia Q4 2025 Public Display Report, by unit sales. ︎
4. FutureSource Consulting, 2025. ︎

Samsung Electronics today announced a key software update for Galaxy XR, adding enterprise-ready capabilities through Android Enterprise and improving everyday user experiences with several usability upgrades. With this latest firmware release, Android XR will now receive regular software updates, including security patches, for up to five years¹ — underscoring Samsung and its partners commitment to long-term performance, security and innovation on the XR platform launched in October 2025.

Advancing XR With Android Enterprise Support

Starting from Galaxy XR, Android XR now supports Android Enterprise, extending the trusted management framework used across millions of Android devices into immersive environments. This update brings enterprise-grade control and efficiency to Galaxy XR, creating a scalable foundation for real-world deployments across industries including training, manufacturing, healthcare and retail. With Samsung Knox on Android Enterprise, it also guarantees strict device security. Features include:

• Support for fully managed and dedicated device use cases, giving organizations greater control of Galaxy XR devices in corporate owned deployments.
• Device enrollment methods including Android zero-touch, QR code setup and Device Policy Controller (DPC) identifier provisioning, simplifying large-scale rollouts from day one.
• Enterprise app management using Managed Google Play and support for direct installation, making it easy to deploy and update XR applications.
• Core device management features including setting password policies, network configurations, device restrictions and remote lock or wipe, which help devices remain protected in any environment.
• Hardware-level protections to meet relevant compliance and security standards on safeguarding sensitive enterprise data.

“Our vision for XR extends beyond hardware — it’s about building a secure, scalable ecosystem informed by our users,” said James Choi, EVP and Head of XR R&D Team, Mobile eXperience (MX) Business at Samsung Electronics. “With Android Enterprise support and ongoing platform upgrades, Galaxy XR demonstrates how real-world use cases across work, discovery and play influence our direction.”

“The expansion of Android Enterprise to Android XR brings the trusted security and management framework IT professionals rely on for millions of Android devices to the new era of spatial computing, starting with Samsung Galaxy XR,” said David Still, VP in charge of Product & Engineering, Android Enterprise at Google. “This standardized foundation is what organizations need to confidently secure and scale XR deployments.”

New Enhancements for Everyday Users

Alongside new enterprise capabilities, the latest Android XR update brings thoughtful improvements to everyday experiences — enhancing comfort, preserving workflow continuity, expanding accessibility and unlocking more immersive ways to view content. Features include:

• Enhanced virtual keyboard positioning to let users save alternate keyboard positions at their chosen vertical position and depth for a more personalized experience.
• Desktop session restore which automatically reopens up to three previously used apps in their original layout after rebooting, helping users seamlessly jump back into work or entertainment.
• Expanded accessibility features like single eye tracking² and pointer customization, making Galaxy XR more inclusive and adaptable for a wider range of users with varying sight or mobility needs.
• Wall panel alignment,³ an on-screen guide that makes it easier to accurately line up content within a user’s space, smoothly integrating the screen into physical surroundings.
• Auto Spatialization,⁴ now available in Google Chrome and YouTube, effortlessly converts 2D content into immersive 3D photos and videos.

Availability

The software update for Galaxy XR users will roll out starting from today. For more information about Galaxy XR, please visit: Samsung Global Newsroom or Samsung.com.

1. Counted from the first market launch of Galaxy XR in Oct 2025. ︎
2. Glasses and prescription contacts may impact the precision of eye tracking. For best results, purchase lens inserts (sold separately). ︎
3. Supported via Labs feature from Galaxy XR settings. Not supported on horizontal or tilted surfaces, available only on vertical surfaces. The flat area of the surface should be at least as large as the panel itself. The surface should be opaque. Attaching panels to windows or mirrors is not supported. The area in front of the wall should be visible. ︎
4. Supported via Labs feature from Galaxy XR settings. ︎

• Consolidated Sales: Approximately 133 trillion Korean won
• Consolidated Operating Profit: Approximately 57.2 trillion Korean won

The above estimates are based on K-IFRS. Please note that Korean disclosure regulations do not allow earnings estimates to be offered as a range. To comply with such regulations, the above figures represent the median of the estimate ranges provided below.

• Sales: 132 trillion to 134 trillion Korean won
• Operating Profit: 57.1 trillion to 57.3 trillion Korean won

※  2025 4Q and 2025 1Q consolidated figures based on K-IFRS are as follows

Sports broadcasting is evolving, bringing fans closer to the experience by moving cameras closer to the action. Samsung is driving this shift with the Galaxy camera system and its ability to operate at broadcast-level performance through the pairing of connectivity and mobility. Earlier this year, Galaxy flagship device was used to stream Opening Ceremony of the Olympic Winter Games Milano Cortina 2026, where Samsung worked alongside Olympic Broadcasting Services (OBS) to embed Galaxy devices throughout the venue at one of the world’s largest sports stages. The result was a new layer of visual storytelling, capturing dynamic perspectives that complemented traditional broadcast coverage. These capabilities extended to the Galaxy Unpacked 2026, showcasing its ability to deliver professional-grade video capture and transmission.

Now, Samsung is helping lead this transformation within skateboarding competitions by embedding Galaxy S26 Ultra directly into key course features — including rails, ledges and gaps — across the entire SLS 2026 season, fully scaling the Galaxy POV (point of view) first introduced at the 2026 SLS Sydney stop.

“Mobile innovation is opening new possibilities for how sports are captured and experienced,” said Joshua Cho, Executive Vice President and Head of the Visual Solution Team, Mobile eXperience (MX) Business at Samsung Electronics. “At Milano Cortina, we demonstrated how Galaxy technology can complement traditional broadcast systems. With Street League Skateboarding, we’re bringing that same approach directly into the course with our newest, most advanced device camera, and using mobile POV to capture skateboarding from entirely new perspectives.”

Embedded throughout the course, the devices provide skater-level perspectives, offering angles that traditional broadcast systems often cannot capture. This footage feeds directly into the live production workflow, enabling near-instant replay and offering viewers a fresh visual experience that reflects the intensity of the sport itself.

From speed to the precision of every landing, skateboarding is defined by details that are often lost from a distance. With mobile cameras placed directly inside the course, Samsung is reimagining how the sport is experienced, bringing fans closer to each mid-air movement, board flip and landing. These new perspectives offer deeper insight into technique, timing and control, while strengthening the connection between fans, the sport and the athlete.

Featuring Samsung’s most advanced mobile imaging system to date, Galaxy S26 Ultra is designed to perform in fast-moving, unpredictable environments, much like the athletes themselves. It delivers professional-grade camera performance and high-quality footage across a wide range of shooting conditions with enhanced stabilization, intelligent processing and the ability to maintain clarity in low-light or high-speed conditions. This allows it to operate alongside conventional cameras while maintaining clarity, stability and detail within spaces traditional broadcast cameras cannot easily access.

The placement of Galaxy S26 Ultra devices follows the rhythm and flow of each run, revealing the style, speed and precision of each trick from within the course itself. Galaxy features also extend the creative possibilities of production. Features such as Super Steady with horizontal lock stabilization help maintain smooth, level footage even during high-speed motion, while Instant Slow-Mo enables detailed replay of tricks as they happen. Together, these capabilities allow production teams to capture skateboarding with greater clarity, stability and proximity — showcasing the precision, style and technical skill behind every movement.

“Skateboarding is reaching more people than ever before, especially as the sport continues to grow on the global stage,” said Brett Clarke, Chief Revenue Officer at Thrill Sports, the parent company of Street League Skateboarding. “Collaborations like the one we have with Samsung help us evolve how the sport is shared with fans while staying true to the creativity and culture that define skateboarding.”

The debut of Galaxy S26 Ultra POV integration at the SLS DTLA Takeover signals where sports broadcasting is heading next. As the SLS Championship Tour continues, Samsung will continue exploring how mobile technology can evolve into versatile broadcast tools. Looking ahead to major global sporting events and the road to Los Angeles 2028, this shift suggests a future in which the boundary between smartphone camera and broadcast camera continues to disappear, bringing fans closer to the action.

About Street League Skateboarding

Since its inception in 2010, Street League Skateboarding (SLS) has propelled street skateboarding from a collection of independent standalone events to a renowned global series. As pioneers of street skateboarding’s premium qualification system and competition format, SLS offers an amateur-to-professional pathway and creates thrilling live events across the globe. The SLS Championship Tour is recognized as the world’s premier professional street skateboarding competition. Events take place on custom-built, one-of-a-kind, SLS-certified plazas in major cities around the world, with the best in the sport competing for the highest stakes. For more information, visit StreetLeague.com.

According to the latest data from International Data Corporation (IDC), Samsung captured 18.9% of the global gaming monitor market by revenue,¹ reinforcing its leadership in high-performance gaming displays. Samsung also ranked first in the OLED gaming monitor segment for the third consecutive year, achieving a 26% market share.²

“As the No. 1 gaming monitor brand, our goal is to continue leading the market with differentiated innovation,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Strong partnerships with game studios guide our innovation, while a clear technology roadmap keeps us focused. By expanding our gaming library and broadening platform compatibility, we’re delivering displays that perform when it matters most to gamers.”

“In gaming, the smallest difference makes all the difference,” said esports star Lee ‘Faker’ Sang-hyeok of T1. “Being No. 1 for seven consecutive years shows that so many of us choose Samsung for a reason. I’m excited to see what innovative gaming technologies Samsung will bring next to help us perform at our best.”

Samsung’s sustained leadership reflects its focus on next-generation gaming monitor technology and immersive gaming experiences. That momentum was recently on display at GDC 2026 in San Francisco, where Samsung showcased its latest Odyssey lineup, giving developers a firsthand look at glasses-free 3D and HDR10+ GAMING. The 2026 Odyssey lineup includes:

• 27-inch Odyssey 3D (G90XF model): Glasses-free 3D gaming with advanced eye-tracking that delivers natural-looking depth and makes action jump off the screen.
  • Odyssey 3D Hub supports a growing library of compatible titles, including Hell is Us and Cronos: The New Dawn, with plans to support over 120 titles this year.
• 32-inch Odyssey OLED G8 (G80SH model): Stunning 4K QD-OLED at 240Hz with exceptional color and contrast, protected by Samsung OLED Safeguard+ technology.
• 32-inch Odyssey G8 (G80HS model): The industry’s first 6K gaming monitor, delivering native 165Hz performance with Dual Mode support up to 330Hz in 3K. This model also offers VESA-certified DisplayPort 2.1 (DP 2.1) connectivity, which supports smooth gaming and efficient video playback.
• 27-inch Odyssey G6 (G60H model): The world’s first 1,040Hz gaming monitor with Dual Mode, delivering esports-level motion clarity and responsiveness.

For more information about Samsung’s gaming monitor lineup, please visit www.samsung.com.

Images contain AI-generated elements. Individuals and products depicted are not AI-generated.

1. Global No. 1 Gaming Monitor in 2019 to 2025 Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount) ︎
2. Global No.1 OLED Gaming Monitor in 2023 to 2025 Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount)
   * From 2019 to 2022, 100Hz or higher applied before the gaming MNT refresh rate change / 144Hz or higher applied thereafter ︎

Samsung Electronics today announced that it has once again secured its position as Europe’s No. 1 selling microwave brand, marking eleven consecutive years at the top of the segment.¹

According to market intelligence firm Euromonitor International, Samsung recorded the highest microwave retail volume sales in Europe in 2025. With this achievement, the company has maintained its position in the region every year since 2015.

“Maintaining our No. 1 position in Europe for eleven consecutive years reflects our continued commitment to meeting the evolving needs of consumers,” said Sang Jik Lee, EVP and Head of the Sales & Marketing Team for the Digital Appliances (DA) Business at Samsung Electronics. “By combining premium design with intuitive usability and smart connectivity, we will continue to strengthen our position in the European market.”

Samsung has consistently tailored its microwave portfolio to consumer preferences by adding core features that enhance kitchen convenience. One notable example is CERAMIC INSIDE, a ceramic-coated interior that is easy to clean after cooking and helps preserve its color over time, even when exposed to high heat or grease.² In addition, the surface is up to 24 times more scratch-resistant than stainless steel,³ supporting long-lasting durability.

In 2024, Samsung expanded its offerings with the smart convection microwave oven, enhancing everyday convenience through SmartThings compatibility.⁴ Users can monitor and control the microwave remotely via their smartphones,⁵ even when away from the kitchen. The appliance also supports voice control through assistants⁶ such as Bixby,⁷ delivering a more seamless and connected cooking experience.

Building on this momentum, Samsung introduced new grill and solo type microwave oven models featuring a seamless stainless-steel design. Available in 32L and 23L capacities, the lineup allows consumers to choose the model that best suits their cooking habits and household size. Additionally, the unified stainless-steel finish⁸ ensures visual harmony within modern kitchen environments.

The new models are distinguished by recessed handles applied to both the upper and lower parts of the door, making them easy to open even when installed in enclosed spaces such as cupboards. In addition, the control panel features a simple, streamlined UX that blends naturally into the overall design while delivering intuitive usability.

1. Source Euromonitor International Limited; Consumer Appliances 2026ed, “microwaves” as per Passport definitions; Retail Volume Sales in Units, 2025 data. ︎
2. Based on internal testing. Test 1. High temperature & humidity: 120 hours in a humidity tank at 60°C and 90% humidity. Test 2. Chemicals: (a) Acid resistance: 15 minutes in a citric acid solution. (b) Alkali resistance: 15 minutes in an anhydrous sodium carbonate solution. Both then soaked for 1 hour in a 5% sodium hydroxide solution. Result: no abnormalities found. ︎
3. Based on internal testing in the Global Technology Center of Samsung in accordance with the ISO 20502 standard. For a critical load of scratches, the CERAMIC INSIDE enamel is about 24x more durable than stainless steel. Results may vary depending on the actual usage conditions. ︎
4. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. The SmartThings Energy and SmartThings Home Care services are only available in certain countries. ︎
5. Only available when the Smart Control button on the microwave oven is turned on with hands. ︎
6. A Wi-Fi connection is required. ︎
7. Bixby is Samsung’s Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish and Portuguese. A Samsung account log-in and Wi-Fi connection are required. ︎
8. Available in 2 colors: silver, black. Available color(s) may vary by country. ︎

BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and connection through music. This resulted in a global impact that fosters authentic shared experiences — values that resonate deeply with Samsung’s Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering people to capture special moments and share them with the world.

“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully and preserve and share those memories for longer.”

Building on Galaxy’s vision of meaningful, connected experiences, Samsung is reimagining the traditional concert viewing experience by enabling the audience to emotionally engage with artists and their performances in more immersive ways. In particular, the Galaxy S26 Ultra camera captures memorable moments from live performances, allowing the audience around the world to relive and share the experience, bringing the energy and emotion of the concert into their everyday lives.

“Fans are at the heart of everything we do, shaping our music and journey together with us,” said Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”

‘BTS WORLD TOUR ‘ARIRANG’’ will begin in Goyang, South Korea, and continue in major cities around the world through 2027. As part of the world tour, an exclusive BTS THE CITY ARIRANG SEOUL is taking place in Seoul from March 20 to April 19, including a range of Galaxy-powered immersive experiences to major landmarks across the city.

Fans can explore the Galaxy S26 series through interactive activities, including a stamp rally at Samsung’s Gangnam store and creating self-made stickers using the Galaxy AI-powered Creative Studio. Participants who complete the activities are eligible to receive prizes, including limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.

Following Seoul, ‘BTS THE CITY’ will expand to other tour stops. Samsung will take part in the entire ’BTS THE CITY’ journey, driving innovation that encourages fans to express themselves, capture meaningful moments and expand everyday experiences with Galaxy.

Browse Seamlessly From Mobile to PC

Samsung Browser for Windows bridges the gap between devices, allowing users to seamlessly continue browsing as they move between mobile and PC. Beyond simple synchronization of bookmarks and browsing history, users can pick up exactly where they left off.

For instance, users can continue exploring the same webpage when moving between mobile and PC, creating a more seamless cross-device experience.¹

With Samsung Pass integration, users can securely store personal information and sign in to websites or autofill profiles with ease.³

A New Way to Experience the Web With Agentic AI

Samsung is introducing a new AI-powered assistant built into Samsung Browser that brings agentic AI directly into the browsing experience in partnership with Perplexity. Samsung Browser is designed to understand natural language and the context of the page users are viewing, as well as activity across tabs, making it easier to explore content and take action.⁴ This new layer of intelligence does more than answer questions about the webpage, enabling users to manage tabs, navigate browsing history and stay productive without ever leaving the browser.

• Intelligent Content Understanding and Comprehensive Response: Samsung Browser understands the specific context of the webpage users are currently viewing to provide more relevant and optimized solutions. For instance, while planning a trip to Seoul, users can ask the browser to create a four-day travel plan based on the page currently in view. Samsung Browser analyzes the content and generates a structured plan that can be easily organized and customized in the user’s preferred format.

• A Faster, Smarter Way to Search: Powered by advanced natural language understanding, Samsung Browser enables users to browse the web with speed and efficiency. Users can now get the right information instantly without manually sifting through countless webpages. Furthermore, Samsung Browser extends this intelligence to video content; by understanding the context within a video, it can find the specific part users are looking for and start playback from that exact moment.

• Retrieving the Right Page From Browsing History: Instead of relying on keywords or dates, users can search their browsing history using natural language to find things like the smartwatch they were looking at last week.

• Multi-tab Context Awareness: Users no longer need to click through multiple tabs to compare information. Samsung Browser can summarize and compare content across multiple tabs all at once. This makes it easy to get key insights from different sources in a single view.

Availability

Samsung Browser for Windows will be available on devices running Windows 11 and Windows 10 (version 1809 and above). Agentic AI features in Samsung Browser on both Windows and Android⁵ are currently supported in South Korea and the United States, with expansion to additional markets expected in the future. Users can learn more about Samsung Browser at browser.samsung.com.

1. This feature requires the latest version of Samsung Account. Samsung Continuity Service or Galaxy Connect app needs to be installed on the PC. It is currently available on Galaxy Book3, 4, 5 and 6 series. Availability will be extended to additional devices in the future. ︎
2. All sequences in this article are shortened and simulated for illustrative purposes. ︎
3. The available functions, features and compatible applications for Samsung Pass may vary by country due to differing regulatory and legal environments. The Autofill function supports sign-in information (ID/PW) and personal information (Address, Card). ︎
4. Available functions and features may vary by country, region, and language. The number of search queries may be subject to limitations. Accuracy of results is not guaranteed. ︎
5. Agentic AI features of Samsung Browser for Android requires a network connection and Samsung Account login. Service available in Samsung Browser v29.0.4 and above. ︎

Samsung Electronics today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations — including enriched Awesome Intelligence¹ — to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expanding AI capabilities across more devices and empowering more users to harness the power of intuitive AI that simplifies everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet.

“The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users,” said TM Roh, Chief Executive Officer, President and Head of Device eXperience (DX) Division at Samsung Electronics. “With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”

Enriched Awesome Intelligence Designed for Everyday Life

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text. AI Select² is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser³ now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face⁴ supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favorite tools like Filters and Edit Suggestions⁵ help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim⁶ for even easier video editing.

Circle to Search with Google⁷ adds multi-object recognition so users can easily explore multiple items in an image at once — from an outfit to surrounding accessories — all in one search.

The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organizing plans or easily adjusting settings. As a conversational device agent, upgraded Bixby⁸ lets users intuitively control Galaxy settings and features using natural language, while Gemini⁹ navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.

Awesome Camera To Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.

Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by the upgraded camera hardware and an improved Image Signal Processor (ISP).¹⁰ The devices feature a versatile triple-camera system, led by a 50MP main sensor,¹¹ delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with improved Nightography,¹² capturing clear and true-to-life photos and videos even in low light conditions.

Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced color even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments faster and with improved clarity.¹³

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimization to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance,¹⁴ combining upgraded CPU, GPU and NPU to deliver improved performance with its sleek and light form. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh¹⁵ battery supports up to two days of use¹⁶ — powering everything from filming and editing to viewing on the go. Super Fast Charging 2.0 reaches up to 60% in around 30 minutes for a quick boost before heading out, while a 13% larger vapor chamber¹⁷ helps sustain performance during extended gaming or recording. Slimmer bezels and a bright Super AMOLED + display with Vision Booster ensure an immersive, clear viewing experience indoors and outside.

Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68¹⁸ for water and dust resistance, adding durability in real-world environments and offering users peace of mind when accidents happen. 

Long-Term Support and Foundational Security

Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates¹⁹ — giving users the confidence to rely on their device for years to come.

Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault,²⁰ a hardware-based, tamper-resistant security solution. Galaxy A series offers users holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Availability

Galaxy A57 5G and A37 5G will be available starting April 10 in select markets. Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac,²¹ while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Graygreen and Awesome White.²² For added peace of mind, Samsung Care+ offers comprehensive coverage optimized to users’ device needs, including tailored benefits that protect the devices’ value.²³

For more information on Galaxy A57 5G and Galaxy A37 5G, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Specification Table

1. Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage. ︎
2. Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time. ︎
3. Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
4. Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognize up to five people per image and suggest up to three alternative expressions per person. Accuracy of results is not guaranteed. ︎
5. Edit suggestion is compatible with JPG, PNG and GIF formats. The final results and quality may vary depending on the original image’s condition. Accuracy of the end results is not guaranteed. Edit suggestions may vary based on photo content. Due to the nature of AI, results and quality may vary each time. ︎
6. Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed. ︎
7. Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy. ︎
8. Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects and expressions may be recognized, and actual performance may vary depending on pronunciation, voice level and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings). ︎
9. Gemini is a trademark of Google LLC. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription, and results may vary. Compatibility is limited to certain features and accounts. Currently, an independently managed, personal Google Account can be used, as can a work or school account for which an administrator has enabled access to Gemini. Users must be 13 (or the applicable age in a given country) or older to use Gemini with a personal or school Google Account, and 18 or over to use Gemini with a work account. ︎
10. Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
11. 50 MP resolution is available on Galaxy A57 5G and A37 5G’s rear Wide-angle camera only. ︎
12. Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
13. Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
14. Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
15. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905mAh. Actual battery life may vary depending on network environment, usage patterns and other factors. ︎
16. Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network. ︎
17. Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
18. Galaxy A57 5G and A37 5G are rated as IP68. Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear. ︎
19. Availability and timing of Android OS upgrades and security updates may vary by device model and market. Up to six generations of Android OS and One UI upgrades, along with up to six years of security updates, from the first global launch for the supported Samsung Galaxy devices. ︎
20. Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model. ︎
21. Color and model availability may vary depending on country, region or carrier. ︎
22. Color and model availability may vary depending on country, region or carrier. ︎
23. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. ︎
24. Display received Eye Care Certification by SGS based on its ability to reduce the harmful effects of blue light. ︎
25. Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software. ︎

Samsung Electronics today announced that its security solution, Samsung Knox, has achieved Common Criteria (CC) certification for monitors, expanding the verified security it has maintained on smart TVs for a decade.

CC certification is a global standard used to assess the security integrity of products that need data protection, providing an international framework that consolidates various assessment criteria from different countries and facilitates mutual recognition. Since 2015, Samsung has consistently received CC certification for its new products to verify the reliability of its security technology, and with this latest achievement, it has become the first manufacturer to receive CC certification for both monitors and smart TVs.

“Connected displays have become central to how we work and live, making verified security essential,” said Taeyong Son, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “With Samsung Knox now certified on both smart TVs and monitors, we’re delivering that protection consistently across our products.”

Samsung Knox protects users from cyber threats such as hacking, particularly in areas requiring robust security like AI home control, AI voice recognition and credit card transactions.

The CC certification emphasizes three key security features of Samsung Knox:

• System Integrity Monitor (SIM): Provides real-time monitoring of the kernel to ensure system integrity.
• Web Browser Security (WBS): Blocks phishing websites to safeguard users while browsing the internet.
• Unauthorized Execution Prevention (UEP): Validates digital signatures to prevent unauthorized actions.

Samsung Knox also ensures a strong security environment with its multi-layered architecture, which includes TrustZone, a hardware-based independent security layer; Knox Vault, a separate layer for sensitive data; and Knox Matrix, a security management layer for connected devices.¹

1. Knox Vault is supported on select Neo QLED 8K TVs and M9, M8 monitors; Knox Matrix is supported on all TVs and monitors from 2024 onward. ︎

“Samsung has been steadily expanding its presence in the HVAC industry, bringing new innovations to customers every year,” said Sean Lim, Executive Vice President and Head of the Air Solution Business Team for Digital Appliances (DA) Business at Samsung Electronics. “At MCE 2026, we are showing how our approach translates into better living — and we invite everyone to come and experience it firsthand.”

At MCE 2026, Samsung has organized its booth into dedicated product and service zones — including EHS, WindFree, Chiller and DVM areas, along with a SmartThings service zone — demonstrating how its solutions work together to support a more integrated and comfortable environment.

Next-Generation Residential Comfort With Bespoke AI WindFree Pro

At its booth, Samsung is presenting its latest Bespoke AI WindFree Pro air conditioner, featuring a refreshed exterior design that complements modern living spaces. To elevate everyday comfort, it offers an expanded range of personalized cooling experiences, building on Samsung’s WindFree heritage.

At the heart of the model is Motion Wind — a three-blade system¹ that creates seven tailored airflow patterns,² ranging from powerful Max Wind for rapid cooling to gentle WindFree for draft-free comfort. The two AI-driven modes³ are AI Direct Wind, which follows the user with targeted airflow for immediate cooling, and AI Indirect Wind, which keeps the user comfortable without blowing air directly onto them.

The model also features AI Fast & Comfort Cooling,⁴ which analyzes indoor and outdoor temperature, humidity and room size to automatically activate the right cooling mode — Fast Cooling for instant temperature reduction, WindFree for comfortable draft-free cooling and Dry Comfort for pleasant dehumidification without cold air. Users can also activate AI Energy Mode via the SmartThings app, which analyzes usage patterns and environmental conditions to reduce energy consumption by up to 30%.⁵

All-in-One Heat Pump System for Year-Round Home Comfort

In the EHS zone, Samsung is spotlighting an all-in-one heat pump system that combines a single outdoor unit with an indoor unit (EHS ClimateHub) to support space heating, cooling and domestic hot water through both air and water in one integrated system.

The system enables flexible, year-round residential operation, supporting simultaneous functions such as water-based space heating with air heating, water cooling with air cooling or hot water supply combined with air heating — delivering adaptable comfort across seasons. The fully integrated design also enables efficient heat recovery; rather than discharging heat absorbed during cooling outdoors, the system can redirect it for water-based space heating or domestic hot water production — and vice versa. This results in a COP of up to 8.2,⁶ making it a highly energy-efficient solution for year-round residential comfort.

Strengthening HVAC Solutions for Various Commercial Needs

Samsung is also showcasing a broad lineup of commercial HVAC solutions, including DVM systems and chiller offerings tailored to diverse building requirements.

This includes Samsung’s latest VRF system, named DVM S2+. The new DVM S2+ is equipped with R32 refrigerant in line with global standards, as well as built-in safety measures that ensure peace of mind. DVM S2+ also comes with on-device AI features that add convenience.⁷ For example, AI Adaptive Control⁸ adjusts the outdoor unit’s performance based on its surroundings to help reduce energy usage by up to 25%⁹ under certain conditions.

Another key highlight at MCE 2026 is the inclusion of solutions from FläktGroup, a leading European HVAC specialist whose acquisition has strengthened Samsung’s applied HVAC capabilities — particularly in large-scale facilities such as data centers. FläktGroup’s lineup for the event includes core products such as air handling units (AHUs), chilled beams, fan coil units (FCUs) and other air terminal solutions, demonstrating expanded capabilities across commercial and industrial environments.

Connected Control for Daily Comfort

Samsung is demonstrating how connected services can simplify HVAC management across homes and businesses. Visitors can explore usage scenarios enabled by SmartThings Pro, including streamlined monitoring, integrated device control and energy insights designed to provide comfort and operational efficiency.

Samsung remains committed to expanding its HVAC business globally through continued innovation across residential, commercial and smart building applications. Visitors to Samsung’s booth at MCE 2026 can explore the latest products and connected solutions, engage with representatives and experience Samsung’s vision for smarter, more comfortable environments.

1. Motion Wings consist of two outer blades (top and bottom) and one inner blade (middle). ︎
2. SmartThings server stores user data, preferences and usage patterns to suggest the most useful options. ︎
3. AI Motion Wind refers to AI Direct and AI Indirect wind modes, which operate in AI Auto Mode. ︎
4. To use AI Fast & Comfort Cooling a Wi-Fi connection and Samsung account SmartThings are required. ︎
5. The testing was conducted in Samsung’s 132m² residential environment laboratory at a temperature of 35°C / 24°C (dry bulb / wet bulb, KS C 9306: air conditioner). Results provided to and interpreted by Intertek, comparing the power consumption between AI energy mode on and off in AI comfort mode of AR07D9181HZN model. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account. ︎
6. Samsung internal testing, A2W W45, A2A Indoor Air 27°C [DB] / 19°C [WB], Outdoor Air 35°C [DB] / 24°C [WB] ︎
7. Depending on the model, AI Core may be included as standard or require separate purchase. New AI features were internally tested according to Samsung’s internal regulations. The testing environment for each AI function may be different. ︎
8. Users can activate AI Adaptive Control using the Samsung wired remote control or with the SmartThings App. ︎
9. Based on internal testing in Samsung’s home environment laboratory (approximately 122.1 m³), using the AM072HCVGFG / AA model outdoor unit and AM007FE1DCG / AA and AM048FE4DCG / AA model indoor units. The test conditions: an outdoor dry bulb temperature of 35°C, an outdoor wet bulb temperature of 24°C, operating in the Cooling mode for 6 hours to compare the energy consumption with and without the AI Adaptive Control feature. Results may vary depending on environmental factors and individual use. ︎

Samsung Electronics, global display leader and provider of the Official Art TV of Art Basel, today announced the launch of the Art Basel Hong Kong 2026 Collection. The curated digital exhibition will be available exclusively on Samsung Art Store and features 20 contemporary artists showcased at Art Basel Hong Kong, being held March 27-29 at the Hong Kong Convention and Exhibition Centre. At a dedicated booth, Samsung will demonstrate how its Micro RGB, OLED and The Frame Pro display each artwork in stunning detail.

“Building on years of collaboration with Art Basel, this collection represents the caliber of art Samsung Art Store offers, transforming homes into personal galleries suited to any taste,” said Bongjun Ko, Vice President of the Visual Display (VD) Business at Samsung Electronics. “Our advanced display technology brings priceless artworks into homes with stunning realism, so that anyone can become a collector.”

The collection will be featured in stunning 4K resolution on Samsung Art Store starting today, continuing Samsung’s longstanding partnership with Art Basel and extending the experience of the fair beyond the exhibition halls to audiences worldwide.

Introducing the Art Basel Hong Kong 2026 Collection

The Art Basel Hong Kong 2026 Collection features 25 artworks from 20 emerging and established artists represented by eight prestigious galleries: Bank, CLC Gallery Venture, Don Gallery, Tomio Koyama, Pearl Lam, Lin & Lin, Rossi & Rossi and Vacancy.

The carefully curated collection reflects the cultural dynamism and diverse viewpoints that define Hong Kong’s contemporary art scene. Highlights include:

• Chinese artistic heritage and innovation, represented through works by 11 Chinese artists spanning six decades of contemporary practice.
• Michael Najjar, “europa” (2016). Najjar is a German painter and trained astronaut who is scheduled to participate in an upcoming spaceflight aboard Virgin Galactic’s VSS Unity.
• Sun Yitian, “Ken” (2023). Yitian’s work has been featured in major international collections, including a collaboration with Nicolas Ghesquière for Louis Vuitton’s Pre-Fall 2024 collection.
• Ha Bik Chuen, “Wheatfield A” (1994) and “Untitled” (1995). Chuen was a self-taught contemporary artist whose extensive archive spanning 500 boxes is being digitally catalogued by the Asia Art Archive for scholarly access.

“Art Basel Hong Kong is always looking for ways to broaden how people experience art,” said Angelle Siyang‑Le, Director of Art Basel Hong Kong. “Our partnership with Samsung helps bring art into our homes in a way that feels both accessible and truly high‑quality. It’s not about replacing the gallery — it’s about giving more people the chance to live with great art every day.”

Celebrating Cultural Legacy: The Lee Kun-Hee Collection

During Art Basel Hong Kong 2026, Samsung will also present a curated selection of 20 works from the Lee Kun-Hee Collection on Samsung Art Store, in partnership with the National Museum of Korea. Recognized as one of Korea’s most significant private art collections, the works from the late Samsung Chairman Lee Kun-Hee’s renowned art collection reflect a long-standing commitment to cultural preservation and public access.

These treasured pieces — including “Sun, Moon and Five Peaks,” “Ten Symbols of Longevity” and “Scholar’s Accoutrements in a Bookcase” — have shaped artistic discourse across generations and continue to resonate with contemporary art circles.

The selection will be available on Samsung Art Store through January 2027, offering global audiences digital access to important works of Korean artistic heritage.

The National Museum of Korea and the National Museum of Modern and Contemporary Art are also co-hosting “Korean National Treasures: 2,000 Years of Art,” the second overseas touring exhibition of the late Chairman Lee Kun-Hee’s donations, at The Art Institute of Chicago through July 5.

Samsung Art TV: Where Art and Technology Exist in Harmony

Samsung’s 2026 expanded Art TV lineup represents a fundamental belief that art belongs in everyday spaces, integrated seamlessly with technology and design. The lineup is led by The Frame and The Frame Pro, Samsung’s lifestyle TVs that blend display innovation with design to create an immersive art-viewing experience. The expanded lineup also includes Micro RGB, Neo QLED and the OLED,¹ offering consumers greater flexibility in how they incorporate premium art experiences into their living spaces.

Samsung Art Store is available across the complete Art TV lineup. The platform features over 5,000 works by 80+ partners, including the newly launched Art Basel Hong Kong 2026 Collection. As the world’s leading TV brand for 20 consecutive years,² Samsung continues to advance display innovation designed to faithfully render works of art.

About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, Paris and Qatar. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms and initiatives, such as The Art Basel and UBS Global Art Market Report, the Art Basel Shop and the Art Basel Awards. For further information, please visit artbasel.com.

1. S95H and S99H only. ︎
2. Omdia, Feb. 2025. ︎

Samsung Electronics today announced that it has maintained its No. 1 position in the global commercial display market in 2025, marking 17 consecutive years at the top with a 35.2% share by unit sales, according to research firm Omdia.¹

Since achieving the global No. 1 position in the commercial display market for the first time in 2009, Samsung has continuously strengthened its leadership in the B2B display sector. In 2025, the company reached an all‑time high in annual sales when it shipped more than 2.5 million units.

This sustained performance reflects Samsung’s focus on next-generation signage that combines advanced display hardware with cloud and AI-based solutions in retail, corporate, education and hospitality environments.

Samsung’s B2B display portfolio is built on its commitment to product innovation. Newly launched this year, Samsung Spatial Signage displays striking 3D content in a slim 52mm profile. It has already been recognized with a CES 2026 Innovation Award in the Enterprise Technology category and an iF Design Award 2026. Going forward, Samsung plans to expand the lineup to include additional sizes.

Samsung’s Color E‑Paper lineup delivers ultra‑low power signage as an alternative to traditional paper posters. The 13-inch Color E-Paper is the world’s first commercial display to apply a bio-resin derived from phytoplankton in its housing. The display’s housing consists of 45% recycled plastic and 10% phytoplankton-based bio-resin, allowing the manufacturing process to reduce carbon emissions by more than 40% compared to conventional petroleum-based plastic materials.² Samsung plans to go expand the use of this material across its E‑Paper lineup.

The portfolio also features extra-large format displays designed for high-impact business environments — ranging from the 105-inch QPDX-5K, 115-inch QHFX models to the upcoming 130-inch Micro RGB signage (QPHX model).

Alongside hardware, Samsung expects to maintain its industry‑leading market position by connecting devices and solutions to provide customers with consistent, integrated experiences. This includes the Samsung VXT platform for remote device management and content operations as well as the new AI Studio app, which enables easy, signage‑ready video creation from a single product image.³

“Seventeen years at the top of the commercial display market is the result of listening to our B2B customers and evolving with them,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “As businesses change, they need technology that is reliable, simple to manage and ready for what’s next. We’ll continue investing in displays and solutions that help our partners work more efficiently and create better experiences in any space.”

1. Omdia Q4 2025 Public Display Report, by unit sales. Excludes Consumer TVs. ︎
2. Based on internal test results under specific conditions only. Comparison is made against petroleum-based resin (PC+ABS) of the same weight. Carbon emissions calculation is based on the Product Carbon Footprint (PCF) data of resin production following ISO 14067, 14040 and 14044 standards, covering carbon emissions from cradle to gate (excluding downstream, use-phase and end-of-life emissions). All figures are estimates based on available data and are subject to change. ︎
3. Samsung VXT is sold separately, and solution availability varies by region. ︎

The signing ceremony was held at Samsung’s most advanced chip manufacturing complex in Pyeongtaek, Korea, attended by Dr. Lisa Su, Chair and CEO of AMD, and Young Hyun Jun, Vice Chairman & CEO of Samsung Electronics.

“Samsung and AMD share a commitment to advancing AI computing, and this agreement reflects the growing scope of our collaboration,” said Young Hyun Jun, Vice Chairman & CEO of Samsung Electronics. “From industry-leading HBM4 and next-generation memory architectures to cutting-edge foundry and advanced packaging, Samsung is uniquely positioned to deliver unrivaled turnkey capabilities that support AMD’s evolving AI roadmap.”

“Powering the next generation of AI infrastructure requires deep collaboration across the industry,” said Dr. Lisa Su, Chair and CEO of AMD. “We are thrilled to expand our work with Samsung, bringing together their leadership in advanced memory with our Instinct GPUs, EPYC CPUs and rack-scale platforms. Integration across the full computing stack, from silicon to system to rack, is essential to accelerating AI innovation that translates into real-world impact at scale.”

Under the MOU, Samsung and AMD will align on primary HBM4 supply for the next-generation AMD AI accelerator, the AMD Instinct MI455X GPU, as well as advanced DRAM solutions for 6^th Gen AMD EPYC CPUs, codenamed “Venice.” These technologies will support next-generation AI systems combining AMD Instinct GPUs, AMD EPYC CPUs and rack-scale architectures such as the AMD Helios platform.

Samsung and AMD are closely collaborating on advanced memory technologies for AI and data center workloads. As memory bandwidth and power efficiency become increasingly critical to system-level performance, this collaboration will help deliver more optimized AI infrastructure for customers.

An industry-first to enter mass production, Samsung’s HBM4 is built on its most advanced 6th-generation 10-nanometer (nm)-class DRAM process (1c) and a 4nm logic base die, featuring processing speeds of up to 13 gigabits-per-second (Gbps) and maximum 3.3 terabytes-per-second (TB/s) bandwidth that exceeds industry standards.

Powered by Samsung HBM4’s industry-leading performance, reliability and energy efficiency, the AMD Instinct MI455X GPU is expected to be the optimum solution for high-performance systems handling AI model training and inference.

The MI455X GPU will serve as a key building block for the AMD Helios rack-scale architecture, designed to deliver the performance and scalability required for next-generation AI infrastructure.

As part of their collaboration, Samsung and AMD will also work together on high-performance DDR5 memory optimized for the 6^th Gen AMD EPYC CPUs. The companies aim to deliver industry-leading DDR5 memory solutions for systems built on the AMD Helios rack-scale architecture.

The two companies will also discuss opportunities for foundry partnership, through which Samsung would provide foundry services for next-generation AMD products.

Samsung and AMD have collaborated for nearly two decades across graphics, mobile and computing technologies, including Samsung serving as the primary HBM3E partner to AMD, powering the latest AMD Instinct MI350X and MI355X AI accelerators.

About AMD
AMD (NASDAQ: AMD) drives innovation in high-performance and AI computing to solve the world’s most important challenges. Today, AMD technology powers billions of experiences across cloud and AI infrastructure, embedded systems, AI PCs and gaming. With a broad portfolio of AI-optimized CPUs, GPUs, networking and software, AMD delivers full-stack AI solutions that provide the performance and scalability needed for a new era of intelligent computing. Learn more at www.amd.com.

Samsung Electronics today announced that it will host an exhibition titled “Design is an Act of Love” at Milan Design Week 2026. Immersive in nature, the exhibition will explore the Human Side of Tech through a dialogue between experimental concepts and the latest commercial products.

The exhibition takes the form of Samsung Design Open Lab, a space imagined as a laboratory for exploration, experimentation and discovery. Within the space, Samsung invites visitors to explore how ideas take shape, offering a glimpse of how human-centered and expressive design can transform technology into a more personal, emotional and meaningful presence in everyday life.

What visitors experience in Milan represents a moment in an ongoing journey — an early expression of how Samsung is reimagining the relationship between technology and everyday life, as well as a signal of the direction in which its design vision is headed.

As part of the program, Samsung will host a Design Talk session in collaboration with Dezeen on April 22, where it will share perspectives on the evolving relationship between design and humanity.

For the first time, Samsung Art Store¹ users can display celebrated works such as Diego Rivera’s “The Flower Carrier” (1935), Henri Matisse’s “Femme au chapeau” (1905), Wayne Thiebaud’s “Display Cakes” (1963), Jackson Pollock’s “Guardians of the Secret” (1943) and Piet Mondrian’s “New York City 2” (1941) on select Samsung displays — transforming any room into a dynamic gallery space.

The collaboration makes these iconic works from SFMOMA’s collection more accessible than ever before. It also represents a significant expansion of Samsung Art Store’s offering of modern masters by introducing works by Robert Rauschenberg and Wayne Thiebaud to the platform for the first time.

“Samsung is committed to leveraging its market-leading visual display solutions and partnerships to maximize the richness of the Samsung Art Store experience in homes across the world,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “Building on this commitment, our partnership with SFMOMA represents an exciting expansion into artworks by 20th-century masters — and we look forward to further enhancing our offerings through additional exciting, high-profile collaborations.”

“This partnership with Samsung Art Store opens an exciting new chapter in how we fulfill our mission to connect people with modern and contemporary art,” said Christopher Bedford, Helen and Charles Schwab Director of SFMOMA. “By making our collection available through innovative technology, we’re reaching audiences who may never visit San Francisco while creating new opportunities for art to enrich daily life around the world.”

Samsung Art TVs, comprising The Frame and The Frame Pro, are designed to display artwork with faithful color, exceptional detail and a gallery-like presentation. Pantone Validated ArtfulColor preserves the authenticity of the original palette. Anti-Reflection with Matte Display and customizable bezels² mimic the look of framed artwork, and the included Slim Fit Wall Mount eliminates visible wires, all combining to create the look of an original work of art.

The Frame Pro adds an upgraded Neo QLED 4K display for even brighter color and sharper contrast. Plus, its Wireless One Connect Box³ eases installation and enables a clean, clutter-free setup. Across these TVs and several others, Samsung Art Store continues to champion the fusion of art and technology, turning living rooms into curated galleries.

By partnering with leading cultural institutions like SFMOMA, Samsung continues to democratize access to art while supporting museums’ missions to share their collections with broader audiences.

The SFMOMA collection joins Samsung Art Store’s growing library of over 80 partnerships, offering subscribers an ever-expanding selection of art across movements, styles and periods.

The collection is available now exclusively through Samsung Art Store on Samsung Art TVs.

About SFMOMA
The San Francisco Museum of Modern Art is one of the largest museums of modern and contemporary art in the United States and a thriving cultural center for the Bay Area. Our remarkable collection of painting, sculpture, photography, architecture, design and media arts is housed in a LEED Gold-certified building designed by the global architects Snøhetta and Mario Botta. In addition to our seven gallery floors, SFMOMA now offers over 45,000 square feet of free, art-filled public space open to all.

1. Paid subscription required. Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate (connected) computer, mobile or other device may be necessary to create or log in to Samsung Account (free to download and create). Without Samsung Account login, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available. ︎
2. Customizable bezels sold separately. ︎
3. Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections. ︎

The centerpiece of Samsung’s showcase at NVIDIA GTC 2026 will be the new sixth-generation HBM4, which is now in mass production and is designed for the NVIDIA Vera Rubin platform. Samsung’s HBM4 is expected to help accelerate the development of future AI applications, delivering consistent processing speeds of 11.7 gigabits-per-second (Gbps), which exceeds the industry standard of 8Gbps, and can be enhanced to 13Gbps.

By leveraging the most advanced sixth-generation 10-nanometer (nm)-class DRAM process (1c), Samsung has achieved stable yields and industry-leading performance. The company’s next-generation HBM4E, delivering 16Gbps per pin and 4.0 terabytes-per-second (TB/s) bandwidth, will be on display as well for the first time at GTC 2026.

Visitors will also be able to catch a glimpse of Samsung’s hybrid copper bonding (HCB) technology, a new method that will enable next-generation HBM to achieve 16 or more layers while reducing heat resistance by more than 20 percent, compared to thermal compression bonding (TCB).

An Alliance Taking the AI Era to the Next Level

The strong collaboration between Samsung and NVIDIA will be highlighted in the booth’s separate ‘NVIDIA Gallery,’ specifically featuring a broad lineup of Samsung’s cutting-edge technologies, such as HBM4, SOCAMM2 and PM1763 SSD that are designed for NVIDIA AI infrastructure.

Addressing the need for maximum efficiency and scalability in AI systems, Samsung’s SOCAMM2 based on low-power DRAM is an optimum server memory module that offers high bandwidth and flexible system integration for next-generation AI infrastructure. Samsung’s SOCAMM2 is currently in mass production, an industry-first to reach that milestone.

Designed for next-generation AI storage solutions, Samsung’s PM1763 SSD is based on the latest PCIe 6.0 interface offering fast data transfers and high capacities. The industry-leading PM1763 performance will be demonstrated on servers working with the NVIDIA SCADA programming model.

As part of the new NVIDIA BlueField-4 STX reference architecture for accelerated storage infrastructure in NVIDIA’s Vera Rubin platform, Samsung’s PM1753 SSD will show how it helps to enhance energy efficiency and system performance for inference workloads.

Memory Architecture To Scale Intelligent Manufacturing

Samsung will showcase its collaboration with NVIDIA on AI Factory development at GTC 2026, including plans to implement NVIDIA accelerated computing to scale Samsung’s AI Factory and fast-track digital twin manufacturing that leverage NVIDIA Omniverse libraries. This collaboration powers one of the world’s most comprehensive chip manufacturing infrastructures ― spanning memory, logic, foundry and advanced packaging.

Separately, Yong Ho Song, Executive Vice President and Head of AI Center at Samsung Electronics, will illustrate the two companies’ strategic collaboration in further detail through his speaker session on March 17, 2026. Titled ‘Transforming Semiconductor Manufacturing with Agentic AI from Design and Engineering to Production,’ the session will elaborate on the company’s AI Factory and share innovative end-to-end real-life use cases where AI and digital twins are reshaping semiconductor manufacturing with breakthroughs in electronic design automation (EDA) and computational lithography to designing and operating advanced manufacturing facilities powered by NVIDIA.

Efficient Memory for Local Intelligence

Samsung’s memory solutions also offer maximized efficiency for local AI workloads on personal devices. During GTC 2026, Samsung will showcase tailored and efficient solutions for personal AI supercomputers, including the Samsung PM9E3 and PM9E1 NAND for NVIDIA DGX Spark.

Additionally, Samsung will display DRAM solutions, LPDDR5X and LPDDR6, that are designed for seamless integration into premium smartphones, tablets and wearable devices, offering faster data throughput and lower latency. LPDDR5X delivers speeds of up to 25Gbps per pin, while cutting power consumption by up to 15 percent, enabling ultra‑responsive mobile experiences, high‑resolution gaming and AI‑enhanced applications without sacrificing battery life.

Building on that foundation, LPDDR6 pushes bandwidth further to a scalable 30‑35 Gbps per pin and introduces advanced power‑management features such as adaptive voltage scaling and dynamic refresh control, which together provide the performance needed for next‑generation edge‑AI workloads.

Samsung Electronics today announced that it has maintained its leadership in the audio-visual sector as the world’s top soundbar brand for the 12th year in a row.

According to new research from Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. This milestone, along with two decades of global TV leadership,¹ reinforces Samsung’s position at the forefront of the home entertainment industry.

Samsung’s sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs. Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments.

The lineup will include:

• HW‑Q990H flagship soundbar, the successor to the HW‑Q990F
• All‑in‑one soundbar HW‑QS90H
• Bouroullec‑designed Music Studio 7 and Music Studio 5 Wi‑Fi speakers

“At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honor, but a testament to our commitment to premium home entertainment.”

1. Omdia Q4 2025 Public Display Report, by unit sales. ︎

Samsung Electronics today announced that its Micro RGB TV (R95H model) has received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.

Derived from VDE’s broader EyeCare Circadian certification, these certifications adopt a more refined evaluation framework, independently verifying eye safety and circadian rhythm support for a more rigorous assessment of display performance. This shift provides consumers with a more comprehensive assurance of comfortable viewing experiences.

Specifically, the Safety for Eyes certification evaluates display safety for prolonged viewing by analyzing light emissions from digital devices, with a particular focus on blue light and its impact on eye health. Meanwhile, the CRD certification examines how well a display supports the user’s biological clock. It measures the display’s ability to mimic natural light by adjusting color temperature and brightness based on time of day, while also reducing blue light in the evening to prevent melatonin suppression — supporting natural circadian rhythm and visual comfort.

Samsung’s Micro RGB meets the rigorous standards set by both certifications, demonstrating its commitment to eye safety and comfort. The display’s advanced Micro RGB LED architecture is especially noteworthy in that it finely adjusts brightness and color to create optimal viewing conditions at any time of day.

Having secured Safety for Eyes certification for its 2026 TV lineup and CRD for premium models, Samsung is now expanding CRD certification to a broader range of products.

“Micro RGB TV is setting a new standard in the premium TV market by being verified for both eye safety and circadian rhythm support,” said Taeyong Son, Executive Vice President of the Visual Display Business at Samsung Electronics. “We will continue to deliver display technologies that consider our users’ viewing environments and enhance their lifestyles.”

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device — powerful performance, an industry-leading camera system, enhanced intuitive Galaxy AI and the world’s first mobile phone with a built-in Privacy Display.²

Privacy Display, which has drawn widespread praise since its unveiling, is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software are working as one to protect privacy without compromising everyday viewing experiences.

Built for all-day performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S series yet, powered by a customized mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy³ — with significant gains⁴ across the CPU, GPU and NPU to support faster, smoother experiences that keep up throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge⁵ provide proactive and relevant context-aware suggestions, while Now Brief⁶ surfaces timely reminders for important events. A choice of agents⁷ also help users to complete tasks easier with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s industry-leading camera system, seamlessly integrating capture, editing and sharing into one intuitive workflow. Nightography video⁸ keeps footage vibrant even in low light, and Super Steady,⁹ which comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straight forward. With the upgraded Photo Assist,¹⁰ users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio¹¹ empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalized wallpapers.

Galaxy Buds4 Series: Superior Hi-Fi Sound With Computationally Designed Fit

Users can enhance the capabilities of the Galaxy S26 with the new Galaxy Buds4 series which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date. The Buds4 series establishes a new iconic blade design with an engraved pinch control¹² and ultra-sleek ergonomic fit, achieved by analyzing hundreds of millions of global ear data points and running over 10,000 simulations¹³ to optimize for all-day wearability and comfort. Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer and an enhanced Adaptive Equalizer and Active Noise Cancellation¹⁴ produce rich full-spectrum sound true to the original recording. With the integration of several AI agents¹⁵ and intuitive hands-free controls, the Buds4 series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

Starting March 11, the Galaxy S26 series is available¹⁶ through carriers, retailers and Samsung.com. The Galaxy S26 series features a unified design language across all models, with shared color options including Cobalt Violet, White, Black and Sky Blue alongside the Samsung.com-exclusive Pink Gold and Silver Shadow.

The Galaxy Buds4 series is available in two models — Galaxy Buds4 Pro and Buds4 — with distinct colorways including White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.

For added peace of mind, Samsung Care+¹⁷ offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty and certified expert support available both at home and abroad.

For more information about the Galaxy S26 series and Galaxy Buds4 series, please visit: Samsung Newsroom, SamsungMobilePress.com and Samsung.com.

1. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. ︎
2. World’s first built-in privacy display on a smartphone. Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. ︎
3. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
4. AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
5. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
6. Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages. ︎
7. Availability may vary by region/country and language. ︎
8. Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
9. Super Steady results may vary depending on editing method and/or shooting conditions. ︎
10. Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed. ︎
11. Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later. ︎
12. Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the quick panel or Buds menu in Settings include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC. ︎
13. Based on global ear data research conducted by Samsung Design Innovation Center. ︎
14. Available on Buds4 Pro. ︎
15. AI features require a compatible Samsung Galaxy phone. ︎
16. Availability may vary by country, region, and carrier. Color availability may vary depending on country or carrier. ︎
17. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/ ︎

Samsung Electronics today shared its plan to expand support for glasses-free 3D gameplay on the Samsung Odyssey 3D gaming monitor. At GDC Festival of Gaming 2026 in San Francisco, Samsung will spotlight Hell Is Us and Cronos: The New Dawn as part of its expanding 3D gaming ecosystem, demonstrating how leading titles are embracing immersive display without the need for special glasses. 

“The Odyssey 3D is designed for gamers who want to experience their hobby in a way that feels like they’re completely embedded in the action,” said Kevin Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Through partnerships with leading gaming studios, we are committed to creating an ecosystem of top-tier titles, making great games extraordinary.”

Gaming’s Most Acclaimed Titles Become Fully Immersive 3D Experiences — Expanding Partnerships With Leading Developers

Hell Is Us, the critically acclaimed action-adventure horror game from Rogue Factor, will arrive on Samsung’s Odyssey 3D ecosystem in March, becoming a part of the first wave of newly added 3D-enabled titles for 2026.

Cronos: The New Dawn, developed by Bloober Team, will join this expanding 3D gaming library by the end of the year. This survival horror game, which has received generally positive reviews from critics, will provide an immersive gaming experience by integrating with the 3D technology.

Both titles will be playable in 3D through the Samsung Odyssey 3D Hub, the company’s dedicated 3D content platform, which already supports over 60 titles. 

In addition to 3D gaming technology, Samsung offers HDR10+ GAMING, which delivers optimized HDR performance to each game by automatically analyzing each scene and frame, thereby enhancing immersion. Since 2022, the company has integrated HDR10+ GAMING into its Odyssey gaming monitors and TVs featuring refresh rates above 120Hz.

Samsung has partnered with top video game studio CD PROJEKT RED as part of its commitment to advancing display technology alongside leading developers.

This collaboration will explore how technology can be advanced to increase the immersion of video games for players, and Samsung is already working with CD PROJEKT RED to integrate HDR10+ GAMING into its hit video game Cyberpunk 2077.

Additionally, Samsung announced the expansion of its HDR10+ GAMING partnership with Pearl Abyss. HDR10+ GAMING will be featured in Pearl Abyss’s upcoming open-world action-adventure game Crimson Desert, set to launch in March, ensuring gamers enjoy a premium HDR experience.

The Full Odyssey Experience Comes to GDC 2026

At GDC 2026, Samsung will host hands-on demo sessions for journalists and industry experts to gain an up-close look at its latest Odyssey monitors and an opportunity to play Hell Is Us in 3D before the public.

The demo sessions will feature Samsung’s Odyssey gaming monitor lineup:

• 27-inch Odyssey 3D (G90XF model): Glasses-free 3D gaming with advanced eye-tracking that delivers natural-looking depth and makes action jump off the screen. This glasses-free 3D gaming monitor will expand the lineup with the launch of a 32-inch model by the end of the year.
• 32-inch Odyssey OLED G8 (G80SH model): Stunning 4K QD-OLED at 240Hz with exceptional color and contrast, protected by Samsung OLED Safeguard+ technology.
• 32-inch Odyssey G8 (G80HS model): The industry’s first 6K gaming monitor, delivering native 165Hz performance with Dual Mode support up to 330Hz in 3K. This model also offers VESA-certified DisplayPort 2.1 (DP 2.1) connectivity, which supports smooth gaming and efficient video playback.
• 27-inch Odyssey G6 (G60H model): The world’s first 1,040Hz gaming monitor with Dual Mode, delivering esports-level motion clarity and responsiveness.

Odyssey 3D: Glasses-Free Gaming at Its Peak

While previous 3D approaches required either special glasses or sacrificed performance, the Odyssey 3D is a groundbreaking gaming monitor that delivers stunning 3D gameplay without compromise. Using advanced Eye Tracking and View Mapping technology, the monitor requires no glasses. It adjusts the 3D depth of the scene in response to the viewer’s position in real time, ensuring an optimized 3D effect.

Combined with a 165Hz refresh rate and 1ms GtG response time, the Odyssey 3D delivers smooth, responsive gameplay, resulting in a 3D effect that holds even during fast camera movement, gunfights and high-speed traversal — without the eye strain traditionally associated with 3D displays.

The addition of Hell Is Us and Cronos: The New Dawn expands Samsung’s 3D gaming library, which currently supports more than 60 titles — including The First Berserker: Khazan, Stellar Blade, Lies of P: Overture and MONGIL: STAR DIVE. With these additions, the company’s selection of 3D games is on track to reach over 120 titles by the end of 2026.

Samsung Electronics today announced that it ranks as the world’s No.1 TV brand for the 20th consecutive year — marking two decades as the global leader in the television industry.

Samsung had held the top position in the global TV market since 2006, and according to market research firm Omdia, the company recorded a 29.1% share of the global TV market in 2025. This achievement reinforces Samsung’s leadership across premium, ultra-large and next-generation display technologies.

Samsung led the premium segment priced over $2,500 with a 54.3% market share, driven by Neo QLED, OLED and lifestyle TVs. It also maintained its lead in the segment over $1,500, holding a 52.2% market share.

“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”

20 Years of Industry-Defining Innovation

Since first reaching the No.1 position in 2006 with its design-led Bordeaux TV, Samsung has consistently innovated to reshape the television industry:

• 2009: The company accelerated the global transition to LED TVs, setting new standards for slimmer, more energy-efficient displays.
• 2011: The introduction of Smart TVs further transformed televisions into connected entertainment platforms, expanding their role beyond traditional viewing.
• 2015: The Serif reimagined how TVs integrate into living spaces by introducing a design-focused TV that positioned the screen as a statement piece within the home.
• 2017: The company launched The Frame, pioneering the Art TV category by transforming the television into a customizable digital art canvas.
• 2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TVs powered by quantum dot technology.
• 2018: 8K TVs delivered over 33 million pixels — four times the resolution of 4K.
• 2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and color accuracy in ultra-large screens.

Through continuous advancements in picture quality, smart functionality and display innovation, Samsung has played a defining role in establishing today’s premium TV standards.

Strengthening Leadership in Premium and Next-Generation TVs

Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded Micro RGB models, advancing its next-generation display technologies and reinforcing leadership in high-performance screens. The company also continues to enhance its OLED and Neo QLED lineups, delivering premium picture quality, ultra-large screen options and differentiated display performance.

Samsung is expanding its Mini LED offerings as well, bringing enhanced brightness, contrast and precision control to a wider range of screen sizes and price tiers to extend advanced display performance across its lineup. At the same time, continued investment in AI-powered TVs integrates advanced processors and intelligent features that optimize picture, sound and personalization in real time.

With two decades of proven global leadership, Samsung remains one of the most consistently recognized and trusted TV brands worldwide — offering industry-leading technology across multiple price tiers, screen sizes and display innovations.

Samsung Electronics today announced that Galaxy S26 Ultra won Best in Show at the Global Mobile Awards (GLOMO Awards) during Mobile World Congress (MWC) 2026 held in Barcelona, Spain. The Global Mobile Communications Association (GSMA) holds the GLOMO Awards annually during MWC to recognize outstanding innovations in the mobile industry. The Best in Show category celebrates consumer-focused products that set a benchmark for technology. One of the industry’s highest honors, Best in Show devices are known as the “gold standard” across the digital landscape as judged by more than 200 world-leading independent analysts, journalists and industry veterans.

Samsung Galaxy S26 Ultra: Best in Show

At the March 4 awards ceremony, Galaxy S26 Ultra won Best in Show for its seamless blend of advanced hardware and intuitive, proactive One UI 8.5 software. Galaxy AI delivers adaptive, context-aware intelligence that simplifies everyday tasks while safeguarding security and privacy. Together, these advancements bring to life the most intuitive mobile AI designed to anticipate users’ needs.  

Galaxy S26 Ultra also introduced the world’s first built-in Privacy Display, a breakthrough in display engineering, that gives users a more private but vibrant viewing experience. Inside, a customized chipset powers faster Galaxy AI, setting a new standard for effortless mobile experiences on Galaxy S26 Ultra.

“This year’s competition was exceptionally strong,” said Shaun Collins, Chair of the Judges for MWC Best in Show 2026. “We look for technology that is not only innovative and compelling, but that genuinely moves the industry forward. The Samsung Galaxy S26 Ultra stood out for pushing the boundaries of mobile technology while delivering meaningful, real-world impact. In particular, its privacy innovation addresses one of the most important needs of today’s digital lifestyle — security, personal space and trust.”

The MWC Best in Show judging panel said that among more than 3,000 exhibitors, the Galaxy S26 Ultra stood out for making forward-looking innovation possible now. “While many technologies showcased at MWC highlight the future,” the panel said, “this is a product consumers can experience today.”

“We are honored that the Galaxy S26 Ultra has been recognized as ‘Best in Show’ at this year’s GLOMO Awards,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “The Galaxy S26 Ultra is an agentic AI phone that signifies Samsung’s ongoing commitment to push our industry forward, and this distinction is especially meaningful given the extraordinary innovation showcased at MWC.”

For more information about the Galaxy S26 Ultra, please visit: Samsungmobilepress.com and Samsung.com.

The test call was made on the Intel Xeon 6 SoC optimized for vRAN software capable of supporting intensive workloads, AI applications and services across 2G, 4G and 5G networks on a single high-performance server. This streamlined configuration paves the way for Vodafone to manage fewer systems and less hardware that perform on par or better than traditional RAN baseband solutions, while reducing costs, energy consumption and providing a more flexible foundation to introduce AI throughout its network. This milestone was achieved in tandem with ecosystem partners, Dell Technologies (server) and Wind River (cloud platform) and will be commercially deployed during 2026.

The announcement builds on the selection of Samsung as a key strategic partner for Vodafone’s deployment of Open RAN at scale across Europe. Together, the companies deployed their first Open RAN test site in Germany last year and have been extending the technology to additional commercial sites. Later this year, the Hanseatic city of Wismar in the federal state of Mecklenburg-Western Pomerania is set to become the first city in the Vodafone mobile network in Germany to be fully equipped with Open RAN. With network performance matching or exceeding that of traditional hardware-based solutions, Vodafone’s Open RAN deployment in Germany is on track to cover broader regions in the country in a phased approach, driven by the rapid integration of the latest processor advancements.

Samsung and Vodafone have continued to strengthen their network collaboration based on open architecture by integrating advanced processors and incorporating AI-powered automation into commercial networks. By fostering an open ecosystem, Open RAN accelerates the delivery of high-performance, energy-efficient connectivity while enabling Vodafone to rapidly introduce innovative services that seamlessly adapt to evolving customer demands.

“Vodafone is focused on delivering the best possible customer experience by building a future-ready network,” said Marco Zangani, Director of Network Strategy and Architecture, Vodafone. “The test conducted with Samsung, alongside our implementation of open network architecture, supports this strategy, enabling us to introduce new 5G-Advanced services while enhancing energy efficiency and streamlining operations through automation and AI from the cell site to the edge of the network and in the core.”

Samsung’s vRAN offers the flexibility to support the latest processing technologies as they come to market, ensuring operators remain ahead of the industry’s rapid innovation cycle. Operators can efficiently manage network resources and apply unused computing capacity to host and run AI and edge applications directly on their existing telco infrastructure, closer to where the data is generated and used. Such versatility enables seamless processing power management and enhances responsiveness, while also paving the way for next-generation customer experiences that range from emerging devices to more dynamic, latency-sensitive applications.

“This breakthrough with Vodafone shows how a software, cloud-native approach empowers networks to become more efficient, more adaptable and ready for what’s next,” said Everth Flores, Vice President and Head of Samsung Networks Europe. “By advancing toward more flexible networks, we are not only facilitating immediate AI adoption but also laying the essential groundwork for an AI-native, 6G-ready infrastructure. We are proud to continue our momentum with Vodafone, as we expand and modernize connectivity in markets across Europe.”

To efficiently manage software-driven networks at scale, Samsung and Vodafone are taking a more intelligent approach to automation, made possible by Samsung CognitiV Network Operations Suite (NOS). This AI-powered automation solution is the ideal fit for Vodafone’s large-scale Open RAN deployment and AI transformation across Europe, by enabling one-click network deployment and easier upgrades.

Samsung Networks has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung is driving the industry to advance 5G networks and paving the way for 6G and beyond with its market-leading product portfolio, from purpose-built RAN, vRAN, Open RAN, AI-RAN and core to private network solutions and AI-powered automation tools and applications. The company currently provides innovative network solutions to mobile operators that deliver boundless connectivity to hundreds of millions of users worldwide.

1. ©Intel, the Intel logo and other Intel marks are trademarks of Intel Corporation or its subsidiaries. ︎

Rakuten Mobile’s selection of Samsung is a testament to the company’s virtualized RAN (vRAN) and O-RAN leadership, honed through years of experience in global, large-scale commercial deployments. Samsung’s O-RAN compliant radios will be seamlessly integrated in Rakuten Mobile’s network, another demonstration of O-RAN’s reliability in a multi-vendor environment.

Samsung will provide a full suite of O-RAN compliant radios, including low-band (700MHz) and mid-band (1.7GHz) solutions, as well as Massive MIMO radios supporting the 3.8GHz band. The company’s compact and lightweight radios can be easily mounted on buildings and poles, enabling seamless installation and capacity enhancements in dense urban environments. Furthermore, Samsung’s advanced, energy-efficient Massive MIMO solutions will accelerate Rakuten Mobile’s network capacity, ensuring high-speed 5G connectivity and a more reliable mobile experience for its customers, even in high-traffic areas.

“Rakuten Mobile has made continuous efforts in delivering best-in-class mobile services to our customers through various endeavors such as expanding 5G coverage and optimizing network performance,” said Sharad Sriwastawa, co-CEO of Rakuten Mobile and President of Rakuten Symphony. “By working together with our leading Open RAN partner Samsung, we are looking forward to our continued collaboration in expanding Open RAN deployment globally, on top of adding momentum to accelerating 5G deployments in Japan.”

“Samsung is proud to join forces with Rakuten Mobile as we harness our collective capabilities to drive next-generation connectivity through industry-leading solutions,” said Angelo Jeongho Park, Executive Vice President and Head of Global Sales & Marketing, Networks Business at Samsung Electronics. “This underscores Samsung’s successful entry into a new customer partnership and further solidifies our Open RAN leadership. We expect to bolster our joint efforts with Rakuten Mobile to make greater strides on the global stage by embracing AI and openness.”

Samsung Networks has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung is driving the industry to advance 5G networks and paving the way for 6G and beyond with its market-leading product portfolio, from purpose-built RAN, vRAN, Open RAN, AI-RAN and core to private network solutions and AI-powered automation tools and applications. The company currently provides innovative network solutions to mobile operators that deliver boundless connectivity to hundreds of millions of users worldwide.

“As we continue to evolve Samsung Wallet, delivering trusted mobile experiences remains at the core of our innovation,” said Woncheol Chai, EVP and Head of Digital Wallet Team, Mobile eXperience (MX) Business at Samsung Electronics. “Through close collaboration with our partners and in alignment with the Aliro standard, Digital Home Key brings the same level of security and ease Samsung Galaxy users expect from Samsung Wallet to their homes.”

Samsung Wallet serves as a single, secure destination for essential items such as payment cards, IDs, passes and digital keys. With the introduction of Digital Home Key, Samsung Wallet now supports access to both vehicles and homes, integrated across the Samsung Galaxy ecosystem to support users’ daily routines.

Once a compatible smart door lock is set up through Samsung SmartThings¹ using Matter, the global smart home standard, users can add a Digital Home Key to Samsung Wallet as part of the door lock onboarding process. Depending on device and lock capabilities, users can unlock their door by tapping their smartphone using near-field communication (NFC) technology,² using hands-free access with ultra-wideband (UWB)’s³ proximity detection or remotely through the app.

Samsung Wallet’s Digital Home Key adopts the Aliro standard, an industry-standardized communication protocol developed by the Connectivity Standards Alliance (CSA), to enable secure, interoperable digital keys for smart locks. Along these lines, Samsung is collaborating with leading smart lock brands to support Samsung Wallet Digital Home Key, including Aqara, Nuki, Schlage and Xthings.⁴

Digital Home Keys are securely stored within Samsung Wallet on the device and safeguarded by Samsung Knox,⁵ Samsung’s industry-leading security platform. The solution is designed to align with EAL6+⁶ grade certification standards, providing robust protection against unauthorized access to digital keys.

With this level of protection, users maintain control over their Digital Home Key, even if a device is misplaced. Access can be remotely managed or removed using Samsung Find, while biometric or PIN authentication within Samsung Wallet ensures that only authorized users can manage and use their home keys.

Availability

Samsung Wallet Digital Home Key began rolling out in select regions in March 2026 and will expand in alignment with the launch timeline of compatible smart lock brands.

1. To use SmartThings features, the SmartThings app must be installed. For more information, please visit: https://www.samsung.com/smartthings. ︎
2. NFC support is available on select devices. For more information, please visit: http://developer.samsung.com/wallet. ︎
3. UWB support is available on select devices starting April 2026. For more information, please visit: http://developer.samsung.com/wallet. ︎
4. Smart door locks supporting Samsung Wallet Digital Home Key will begin rolling out in accordance with each partner’s rollout plan. Compatibility may vary by model and region. For the latest updates on the launch schedule and regional availability, please visit: https://www.aqara.com, https://nuki.io, https://www.Schlage.com, https://ultraloq.com. ︎
5. Samsung Knox has successfully met the rigorous security requirements set by governments and major enterprises around the world, providing business users with a robust mobile security solution. For more information, please visit: https://www.samsungknox.com. ︎
6. Evaluation Assurance Level6+, for which a product must be evaluated for specific protection against side-channel attacks or other advanced attack vectors, plus additional, more extensive testing and verification of the product’s security functions. ︎

Recently, Samsung was selected by Videotron to deploy its 5G Non-Standalone (NSA) and 4G LTE Core gateway solutions, powered by AMD EPYC 9005 Series CPUs. Through this project, Samsung is expanding its presence across Canada and beyond, accelerating its cloud-native AI core footprint while retaining operator confidence in Samsung’s proven partner ecosystem and network solutions.

At MWC 2026, Samsung will demonstrate its AI-RAN breakthrough developments by leveraging its AI-powered vRAN with AMD EPYC processors. Following last year’s validation milestone, both companies will introduce the successful results of multi-cell testing conducted at Samsung’s R&D Lab, enabling scalable deployments and greater processor flexibility within software-based network environments. 

This achievement highlights Samsung’s ability and commitment to reach commercial-grade, AI-powered vRAN performance using a fully virtualized software stack on the latest AMD CPU without additional accelerators. It underscores Samsung’s ongoing shift toward software-driven architectures designed to reduce hardware dependency and provide operators with greater choice and adaptability. 

“Samsung’s accomplishment with AMD emphasizes what’s possible when AI-native, open and virtualized architectures meet advanced compute innovations,” said Keunchul Hwang, Executive Vice President and Head of Technology Strategy Group, Networks Business at Samsung Electronics. “We’re making headway to help operators fully scale AI-native networks today with commercial-grade performance and greater infrastructure optionality, ensuring their networks are ready to evolve with emerging technologies and use cases.”

“AMD EPYC CPUs are built to handle the intensive compute requirements of modern telecommunications infrastructure,” said Derek Dicker, corporate vice president, Enterprise Business Group. “Our latest multi-cell vRAN testing with Samsung demonstrates how our latest generation EPYC processors deliver the performance, efficiency and scalability that network operators and enterprises need to build next-generation networks that are ready for AI, automation and future innovations.”

The companies have also expanded their joint efforts for AI-driven enterprise solutions. At MWC, Samsung will present its Network in a Server (NIS) — a fully virtualized next-generation, Edge-AI solution powered by AMD’s CPU. This solution helps operators easily incorporate AI into their networks, reduce operational complexity and unlock new opportunities. Samsung will demonstrate various AI on RAN use cases using NIS verified in real-world environments with a major Japanese operator. These use cases span video analysis, sensor and radar detection services based on Integrated Sensing and Communication (ISAC) technology, and hyperconnectivity for next-generation devices. 

Samsung is committed to embracing a robust, technology forward ecosystem of chipset partners, providing operators with diverse optionality to accelerate a flexible, AI-powered and cloud-native network evolution.

Samsung Networks has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio, from purpose-built RAN, virtualized RAN, Open RAN, AI-RAN, Cloud-native AI core to private network solutions and AI-powered automation tools and applications. The company currently provides innovative network solutions to mobile operators that deliver boundless connectivity to hundreds of millions of users worldwide.

Samsung will feature this milestone at Mobile World Congress (MWC) 2026 as part of its broader effort to further advance AI enhancements into its market-leading, software-driven network portfolio using NVIDIA platforms. The company will present an AI-RAN demonstration running on NVIDIA AI infrastructure ― an AI-based downlink performance boost (AI MIMO¹ beamformer) that leverages AI algorithms for improved throughput. This demonstration will show how AI can deliver higher spectral efficiency for operators, extracting more capacity from existing spectrum. Together, these activities reflect Samsung’s leadership in bringing AI-RAN innovation towards commercialization.

“As AI-powered capabilities become integral to meeting the demands of evolving networks and growing traffic needs, Samsung’s vRAN takes center stage with its software-based architecture,” said Keunchul Hwang, Executive Vice President and Head of Technology Strategy Group, Networks Business at Samsung Electronics. “The successful multi-cell test with NVIDIA is another reinforcement of Samsung’s endeavor and leadership in providing operators with more flexibility and the best performance, with an enriched ecosystem consisting of industry-leading CPU and GPU partners such as NVIDIA.”

The companies are also collaborating on driving innovations to enable high-speed connections between the CPU and GPU, by leveraging Samsung’s vRAN and NVIDIA’s unified processor that embeds CPU and GPU into a single chipset. This allows fast and efficient data exchanges between CPU and GPU while enabling optimal balance of performance and total cost of ownership.

Last month, Samsung and NVIDIA continued toward commercialization by completing the integration of Samsung’s vRAN software and NVIDIA’s ARC Compact equipped with NVIDIA Grace CPU and NVIDIA L4 GPU. Going forward, Samsung is committed to further exploring and verifying the synergies that these solutions bring to advanced networks.

“Operators today need AI-native, software-defined infrastructure to stay ahead of evolving connectivity demands. Samsung’s successful multi-cell validation and innovative AI beamforming solution on NVIDIA AI Aerial mark an important milestone towards AI-RAN commercialization,” said Soma Velayutham, VP of AI and Telecoms, NVIDIA.

By combining its experience from large-scale commercial vRAN deployments and expertise on computing platforms from partners like NVIDIA, Samsung commands the lead in AI-powered, software-based networks.

Samsung Networks has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio, from purpose-built RAN, virtualized RAN, Open RAN, AI-RAN, Cloud-native vCore to private network solutions and AI-powered automation tools and applications. The company currently provides innovative network solutions to mobile operators that deliver boundless connectivity to hundreds of millions of users worldwide.

1. Multiple-input multiple output, a wireless technology that uses multiple antennas at both the transmitter and receiver to boost data speeds, increase capacity and improve range. ︎

As part of the transition, Samsung will implement digital twin-based simulations throughout its manufacturing processes and deploy specialized AI agents dedicated to quality control, production and logistics. By strengthening data-driven analysis and pre-validation through these agents, the company seeks to elevate quality standards, operational efficiency and productivity across its global manufacturing network.

Samsung will also expand AI integration into Environmental, Health and Safety operations. Through proactive detection and automated hazard prevention systems, the company intends to further enhance workplace safety standards across its production facilities worldwide.

At the center of this transformation is ‘Agentic AI’ — first introduced on the Galaxy S26 series — which is capable of autonomously planning, executing and optimizing decisions to achieve defined objectives. Building on its advanced AI capabilities developed in the mobile sector, Samsung is extending its expertise into manufacturing to create a robust foundation for on-site autonomy.

Through purpose-built AI agents, Samsung will optimize production workflows, predictive maintenance, repair operations and logistics coordination — enabling standardized, world-class excellence across every global site.

To accelerate the transition from automation to advanced autonomy, Samsung is progressively introducing humanoid and task-specialized robotics across its production lines, including Operating Robots for line operations and facility management, Logistics Robots for autonomous material handling and transport and Assembly Robots for precision manufacturing tasks. In infrastructure environments where human access is limited or hazardous, the company will further deploy digital twin-integrated Environmental Safety Robots designed to systematically monitor conditions, identify potential risks and proactively mitigate on-site hazards.

“The next phase of manufacturing innovation lies in building autonomous environments where AI truly understands operational contexts in real time and independently executes optimal decisions,” said YoungSoo Lee, Executive Vice President and Head of Global Technology Research at Samsung Electronics. “We are committed to leading the transformation toward AI-powered global manufacturing innovation.”

Global Industry Engagement

Samsung will showcase its industrial AI strategy and digital twin-based manufacturing innovation vision at MWC 2026 in Barcelona, demonstrating how industrial AI enhances both safety and efficiency in real-world environments.

Additionally, at the Samsung Mobile Business Summit (SMBS) — which is celebrating its 10th anniversary this year — the company will introduce its ‘governance strategy for expanding AI autonomy.’ This strategy consists of embedding safety mechanisms from the initial design stage, ensuring the responsible and trustworthy expansion of industrial AI for its customers and partners worldwide.

SMBS is a private, invitation-only event for key B2B customers and partners, where Samsung shares its B2B strategy and latest technology direction, while also exploring collaboration opportunities across industrial sectors.

Samsung Electronics today unveiled its expanded exhibition at Mobile World Congress (MWC) 2026, being held at Fira Gran Via in Barcelona, Spain from March 2-5. Samsung’s exhibition space builds on the momentum of Galaxy Unpacked, going beyond mobile by demonstrating how Galaxy AI is evolving into a truly agentic companion and delivering more personalized, intuitive and seamlessly connected experiences across the Galaxy ecosystem. In addition to these mobile advancements, Samsung is also highlighting its AI-driven network innovations, showcasing comprehensive leadership that spans the entire connectivity ecosystem.

At the center of this evolution is the Galaxy S26 series, Samsung’s third-generation AI phone introduced alongside new ecosystem innovations like the Galaxy Buds4 series. By unveiling these products together, Samsung is demonstrating how Galaxy AI works cohesively across mobile and wearables to anticipate user needs and enhance everyday experiences.

“MWC is an opportunity to show not only where Galaxy AI is today, but where it’s going next,” said TM Roh, Chief Executive Officer, President and Head of Device eXperience (DX) Division at Samsung Electronics. “From the Galaxy S26 series to emerging form factors like Galaxy XR and TriFold, we’re pushing the boundaries of what mobile technology can be — while keeping the user experience at the center of every innovation.”

Galaxy S26 Series: The Most Intuitive Galaxy AI Phone Yet

The Galaxy S26 series is an AI phone built on performance and engineered for ease. Samsung’s immersive experiences demonstrate how Galaxy S26 uses Galaxy AI to simplify everyday tasks by understanding intent, anticipating needs and taking action on behalf of users.

Key experiences will highlight:

• Industry-first built-in Privacy Display¹ for mobile devices: Gives users greater control over what’s visible on their device without compromising the viewing experience in everyday use.
• Powerful performance: Built on the most powerful hardware ever on a Galaxy S series and keeps advanced capabilities running smoothly in the background.
  • Customized mobile chipset: Snapdragon 8 Elite Gen 5 for Galaxy delivers best-in-class performance on Galaxy S26 Ultra.
  • Redesigned Vapor Chamber on Galaxy S26 Ultra: Supports stable thermal performance for flagship AI capabilities.

• Galaxy’s industry-leading camera system unifies capture, editing and sharing together in one seamless experience.
  • Galaxy’s brightest camera yet: Wider camera apertures on Galaxy S26 Ultra for clearer photos and richer detail in low-light conditions, even when zoomed in.
  • Enhanced Nightography video: Sharper and more vibrant low-light footage with improved noise reduction.
  • Upgraded Super Steady video: Enables a horizontal lock option to deliver cinematic stability with consistent framing.
  • Photo Assist:² Users can simply describe what they want to change in their own words, with the ability to edit day scenes into night or restore missing parts of an object, like a bite taken out of cake — all via natural voice interactions.
  • Creative Studio:³ The ability to change images into various styles and turn ideas into personalized sticker sets and wallpapers, unifying creation and customization.
• Proactive and adaptive AI experiences that make everyday tasks faster and more efficient, laying the foundation for agentic AI.
  • Now Nudge:⁴ Timely, relevant suggestions that adapt to real-time context, such as automatically suggesting images from the Gallery when a friend asks for photos.
  • Now Brief: Personalized briefing based on the user’s daily schedule, surfacing relevant content and enabling timely reminders for important events, based on individual context.
  • Circle to Search with Google:⁵ A smarter image-based search that explores multiple parts of an image at once, enabling faster, more intuitive searching.
  • Upgraded Bixby: A conversational device agent for easier and more intuitive interaction with Galaxy devices to navigate and adjust settings in natural language.
  • Choice of agents: Alongside Bixby, Gemini and Perplexity can streamline everyday tasks like searching and coordinating actions across apps on the user’s behalf — all accessible through a single, simple entry point.

Expanding the Galaxy Ecosystem Experience

Samsung’s MWC presence demonstrates that with deeper integration across products, Galaxy AI enhances convenience, continuity and personalization at every touchpoint.

Ecosystem highlights include:

• The ability of visitors to explore Galaxy AI features with AI agents that enhance user convenience through the Galaxy Buds4 series.

• Hands-on demonstrations with the newly launched Galaxy Book6 Pro and Galaxy Book6 Ultra that showcase powerful performance and optimized productivity.

• Galaxy Tab S11, delivering enhanced AI experiences optimized for large-screen viewing and multitasking.

• Health Experiences with the Galaxy Watch8 series, offering more personalized insights and wellness interactions for running, sleep and mindfulness.

Intelligent Infrastructure

Samsung is expanding its agentic AI strategy beyond consumer devices and into intelligent infrastructure, extending its leadership from mobile innovation to AI-powered manufacturing and connected health.

Through its AI-Driven Factories initiative, Samsung is accelerating its evolution toward autonomous manufacturing powered by AI. Building on its plan to transition global manufacturing operations into AI-Driven Factories by 2030, Samsung is demonstrating how AI agents, digital twin simulations and real-time data analysis can work together to optimize production, strengthen quality control and enhance operational resilience.

Samsung will also showcase its Connected Care vision, strengthened by Xealth following its acquisition in 2025. By integrating health metrics across the Galaxy ecosystem, Samsung is enhancing Samsung Health capabilities to enable more proactive, personalized and continuous health management. At the clinical level, Xealth enables health systems to integrate digital health tools, care programs and patient data directly into physician workflows across a network of hundreds of hospitals and vendors — allowing clinicians to prescribe, monitor and manage digital care in ways that align with real-world patient needs.

Next-Generation Leadership and Innovation

Reinforcing its design heritage, Samsung is presenting a forward-looking vision for next-generation form factors and emerging technologies, underscoring its long-term commitment to pushing the boundaries of innovation. Through exclusive, hands-on experiences with Galaxy XR and Galaxy TriFold, visitors will see how Samsung continues to lead the industry into the mobile AI era.

The company is also highlighting the Galaxy Foundation, emphasizing its commitment to privacy, security, sustainability and responsible development — including advancements in Samsung Knox and hardware-based protective technology.

Expanding Satellite Connectivity Through Regional Partnerships

Samsung is expanding satellite communication capabilities for select Galaxy smartphones — including the Galaxy S26 series — through ongoing partnerships with leading global telecommunications operators in North America,⁶ Europe⁷ and Japan.⁸ Designed to support emergency response and essential communication when traditional mobile networks are unavailable, Samsung has supported satellite communication on select Galaxy flagship smartphones and Galaxy A series since 2025 and is continuously expanding the number of supported models. With capabilities rolling out in phases based on regional network availability and regulatory requirements, Samsung will continue working with network operators and satellite providers to ensure users have reliable access to critical communication tools at crucial moments.

Visitors can explore these groundbreaking AI innovations firsthand at Samsung’s Galaxy Experience Booth in Hall 3 at Fira Gran Via from March 2-5.

Networks Business’ AI Vision: Bringing AI Into Every Layer of the Network

Building on the company’s AI leadership across various business portfolios, Samsung is leading the charge in end-to-end software-driven networks. By providing a flexible foundation that seamlessly accommodates high-performance computing platforms (CPUs and GPUs) from leading ecosystem partners, Samsung enables operators to rapidly deploy AI-driven capabilities and scale innovative services. This software-centric approach not only optimizes network efficiency and performance but also empowers operators to transform their existing infrastructure into a powerful engine for AI innovation.

Samsung is accelerating the transition toward networks that are fully autonomous by 2027. Central to this vision is Samsung CognitiV Network Operations Suite (NOS), a set of diverse AI-powered network automation solutions featuring Agent Fabric. As a unified, decision intelligence layer, Agent Fabric enables multi-agent systems where specialized AI agents work independently or collectively based on their reasoning. These agents streamline the entire network lifecycle — from planning and installation to maintenance, troubleshooting, optimization and user experience management, and live demonstrations of multi-agent systems will be presented at the event.

Samsung will also unveil the power and potential of “Network in a Server,” its software-driven, next-gen edge AI solution, opening up new business opportunities for enterprises. By consolidating multiple network functions into a single server powered by the latest processors, enterprises can easily adopt AI services, such as safety monitoring and AR overlays, which require local processing for real-time responsiveness.

The Samsung Networks booth is located in Hall 2, Stand 2M20 and is accessible by invitation only.

1. Privacy Display feature controls the screen’s viewing angle to limit peripheral vision and can be activated in Settings. Activation for specific apps also available in Settings. Some changes in image quality may occur outside the viewing angle. Some information may still be visible to others depending on factors in the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. ︎
2. Photo Assist requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy and reliability of generated output is not guaranteed. ︎
3. Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. Accuracy and reliability of generated output is not guaranteed. Sticker sets only compatible with Samsung keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later. ︎
4. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts are available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat, WhatsApp, WhatsApp Business, KakaoTalk, LINE, Signal, Instagram (DM), Tango, NTT Docomo Messages and KDDI Messages. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
5. Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language or device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Not available on apps that prohibit screen capturing. ︎
6. Satellite communication features may begin rolling out in the United States in accordance with each carrier’s rollout plan. Supported carriers may include Verizon and T-Mobile. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version. ︎
7. Satellite communication features may begin rolling out in the United Kingdom in accordance with each carrier’s rollout plan. Supported carriers may include Virgin Media O2. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version. ︎
8. Satellite communication features may begin rolling out in Japan in accordance with each carrier’s rollout plan. Supported carriers may include KDDI. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version. ︎