At the center of the showroom, a kinetic art installation features two KUKA industrial robots moving a 65-inch Samsung Smart Signage display in perfect synchronization. Positioned in front of a Samsung IEA Indoor series 4K LED display composed of 64 cabinets, the panels open like a curtain to reveal vivid digital art across the large-scale backdrop. Content ranges from close-ups of performers to motion graphics and other dynamic visuals.

With a 2.0mm pixel pitch, the IEA series display delivers sharp detail and vivid color, even at close range. The clarity enhances the robot-led performance, allowing visitors to see how precisely KUKA’s robots move, respond and animate visual content.

In another area of the showroom, five vertically mounted 105-inch Samsung QPDX-5K Smart Signage displays in a 21:9 format create a realistic “production window” effect. The supersized screens give visitors the feeling of looking directly into an automated manufacturing line, bringing the experience of a factory tour into the space. The installation offers another example of KUKA’s engineering capabilities, demonstrating how robotics can be presented with precision and impact.

“We want to make complex technologies feel tangible and engaging while remaining flexible across different presentation formats,” said Lorenz Löbermann, Global Lead Corporate Brand Management at KUKA Group. “Samsung displays meet these needs perfectly.”

The showroom also incorporates 16 Samsung VMC-R video wall displays, further expanding the installation’s visual range. MEDIA tek,¹ the project’s integration partner, customized and installed the Samsung solution — combining LED, large-format LCD and video wall displays to create a cohesive and immersive experience.

“Together with KUKA and MEDIA tek, we implemented a project that makes smart technology and quality accessible to everyone,” said Amit Chatterjee, Manager of Presales Solutions at Samsung Electronics Germany.

The showroom gives visitors a more direct way to experience KUKA’s innovations. Robots, displays and digital content come together to show automation in motion rather than as a static concept. For KUKA, the space connects its engineering heritage with a more accessible vision of automation — highlighting not only what the systems do, but how they move, respond and create new possibilities for industry.

Through a combination of large-scale digital displays, robotics and dynamic content, Samsung Electronics demonstrates how complex ideas can be communicated with greater clarity, impact and accessibility. The company continues to show how next-generation displays can shape commercial environments and create more engaging experiences.

1. Based in Bavaria, Germany, MEDIA tek GmbH is a leading full-service provider of professional audio, video and media technology. The company also offers comprehensive services in the fields of room acoustics, reverberation optimization and acoustic room design. ︎

Samsung Electronics today announced a new collaboration with MUNCH to add iconic artworks by Edvard Munch to Samsung Art Store. The digital collection makes 37 masterpieces such as “The Scream,” “The Dance of Life” and “Melancholy” — as well as several rare works from the museum’s collection — available to millions of users around the world.

“Samsung creates products that inspire people and help them express themselves through design and culture,” said Tommy Nilsson, TV & Audio Director at Samsung Nordics. “With Samsung Art Store, we make world-class art available to millions of people and through this collaboration with MUNCH, we are bringing an important part of European artistic heritage into people’s homes.”

Samsung Art Store Opens Up MUNCH Archives

Alongside Munch’s iconic masterpieces, the collection offers a more intimate view of Edvard Munch’s artistry with rarely seen works such as “Garden with Trees” and “Two People at Table.” These works are part of a collection of treasures preserved in the museum’s archives, many of which must be kept in carefully controlled environments to protect them from further deterioration. Their condition makes them too vulnerable for public display, even at the museum in Oslo.

“This collaboration is an exciting opportunity to share Edvard Munch’s art with audiences beyond the museum’s walls in Oslo,” said Tone Hansen, Director of MUNCH. “Through Samsung’s global reach and Art TV technology, we can make Munch’s work more accessible to people around the world and we are incredibly honored to collaborate with Samsung on this meaningful initiative.”

The collection will be exclusively available on Samsung’s Art TV lineup through Samsung Art Store, providing users with a close look at Munch’s private world by allowing them to explore and display the artist’s hidden gems at home.

Where Technology Meets Fine Art

Samsung is redefining the role of the TV in the home by merging premium display technology with elegant designs that blend naturally with any interior. As Samsung Art Store expands across the Art TV lineup, which includes The Frame, OLED, Neo QLED and Micro RGB,¹ the company is connecting everyday interiors with curated artwork from leading museums, galleries and artists.

Through Samsung Art Store, users can access more than 5,000 artworks from renowned artists and institutions, now including works from MUNCH. Each piece is faithfully reproduced in high quality, allowing people around the world to enjoy art as part of everyday life. Current owners of compatible Samsung TVs in Europe who are new to Samsung Art Store can enjoy a complimentary 90-day subscription trial, providing immediate access to the complete Munch collection and the broader Samsung Art Store catalog.²

The artworks selected from MUNCH will be available worldwide on Samsung Art Store starting June 1, 2026.

About MUNCH

MUNCH is home to the world’s largest collection of works by Edvard Munch, including iconic masterpieces such as “The Scream,” “The Sun,” “Vampire,” and “The Girls on the Bridge.” The museum preserves and promotes the legacy of one of the world’s most influential artists, creating powerful art experiences that touch millions of people globally every year.

Located in Oslo’s vibrant Bjørvika district, the 13-story museum hosts exhibitions, concerts, performances, talks and activities for all ages – making MUNCH a living cultural center that connects past, present and future. Through both physical and digital platforms, MUNCH reaches a broad and diverse audience – with the promise that no one leaves MUNCH untouched.

About Edvard Munch

Edvard Munch (1863–1944) was one of the most significant artists of Modernism. His relentless experimentation across painting, printmaking, drawing, sculpture, photography and film has given him a unique place in both Norwegian and international art history.

1. Compatible models may vary by year and region. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, Q7F and The Movingstyle. Compatible 2026 models include Micro RGB, OLED, Neo QLED, Mini LED, The Frame and The Frame Pro. Availability of Samsung Art Store may vary by model, market and subscription status. ︎
2. The 90-day free subscription trial may vary by country and availability. For more information, please refer to the applicable terms and conditions. ︎

Samsung Electronics’ Music Studio, a wireless Wi-Fi speaker, was born from this evolution. Drawing inspiration from an orb and a dot, visual representations of how sound expands, its design stands out as a distinctive presence in any space. Meanwhile, its finely tuned acoustics flood a space with lush, immersive sound, elevating the fundamental value of audio.

Samsung Newsroom spoke with Jongmin Kim of the Product Planning Group, Jongbae Kim of the Sound Lab and Minsun Kang of the Product Design Group — all within the Visual Display (VD) Business Division — to explore how Music Studio redefines the boundaries between sound technology and design.

From Casual Listeners to Immersive Listeners: Tailoring the Listening Experience

The reasons people choose audio devices are more varied than ever, shaped by personal tastes and how they enjoy content. As immersive spatial audio from movies to games becomes a staple beyond just music, more listeners seek products that blend cutting-edge performance with inspired design.

Jongmin Kim explained the thinking behind Music Studio: “We focused on preserving the essence of sound while ensuring the product blends naturally into its surroundings, optimizing the overall user experience.” The decision to introduce two distinct models was based on in-depth consumer analysis. “We identified different needs between ‘casual listeners,’ who enjoy background music in their daily lives and ‘immersive listeners,’ who focus on the finer details of sound and fully engage with content,” Kim added. “Based on this, we differentiated the core value of each model to better serve each listening style.”

Collaboration with global partners was also a key factor in expanding the listening experience. “To deliver meaningful value to users, we worked closely with our partners,” Kim said. “As a result, we were able to introduce Spotify Tap — a Wi-Fi-based feature that allows users to start music with a single button press without using a smartphone — to Music Studio for the first time globally, creating a differentiated user experience unique to Samsung audio products.”

Bringing Live-Like Immersion to Everyday Spaces With Music Studio 7

Creating an immersive audio environment requires highly sophisticated sound engineering. Designed specifically for spatial audio, Music Studio 7 underwent nearly two years of development and validation. At its core is a 3.1.1 Channel system that delivers sound in four directions — front, left, right and upward — along with advanced acoustic technologies that precisely control each channel.

Jongbae Kim emphasized, “To create a sense of space from a single device, it is essential to control each channel so that sounds do not blend together. The ‘Waveguide’ and ‘Pattern Control’ technologies applied to Music Studio 7 are core technologies for spatial audio sound.”

The high-frequency range, which has strong directivity, can be easily controlled using the physical structure of the Waveguide. However, the mid-frequency range, which has relatively longer wavelengths, is difficult to narrow down in directivity using only the Waveguide. Pattern Control is a technology that suppresses specific sound areas using phase control signals. By inputting phase control signals based on Left, Right and Top channels into the front channel, it prevents the directivity of each channel from spreading unnecessarily. This enhances channel separation and delivers a more immersive sense of depth and 3D moving effects, even with a single speaker. Kim explained, “With these technologies, we have made it possible to clearly perceive the precise location and movement of sound using just one speaker.”

To push performance even further, AI Dynamic Bass Control tackles the low-frequency distortion often found in compact speakers. This technology automatically analyzes and fine-tunes the woofer’s nonlinear movement, delivering deep, powerful bass from a surprisingly small package.

Music Studio 5 Balances Design and Sound Through Refined Aesthetics

Music Studio 5 offers harmonious sound wrapped in sculptural elegance and lifestyle-oriented design. Minsun Kang shared, “One of our biggest challenges was preserving Music Studio’s unique look while making sure it excelled as a speaker.”

A key influence was the collaboration with acclaimed furniture designer Erwan Bouroullec, which helped define Samsung Audio’s design language. Kang noted, “Blending Bouroullec’s artistic vision with Samsung’s practical approach, we crafted a look that feels at home as part of daily life.” Early on, the team experimented with bold forms to spark creativity, but turning these ideas into a high-performing speaker brought unique technical hurdles in arranging components and perfecting the acoustic structure.

Kang shared, “To achieve both sculptural refinement and rich sound, we used a micro-perforated design on the front of the product. From afar, it stands out as a striking piece, but up close, its structure reveals the essence of audio.” In recognition of its design brilliance, Music Studio 5 was honored with the Gold Award at the prestigious iF Design Awards 2026. Kang added, “This achievement is the result of close teamwork with Bouroullec and the relentless dedication of our entire design team. We feel a special connection to this product, as it truly captures the meeting point of technology and aesthetics.”

In addition, Samsung’s proprietary Bluetooth audio codec, SSC (Samsung Seamless Codec), ensures stable, high-quality sound even without wires, perfectly uniting sleek design with top-tier performance.

Expanding the Sound Ecosystem With Q-Symphony

Rather than functioning as a standalone device, Music Studio offers an integrated entertainment experience through seamless connectivity and optimized sound synchronization across devices. As a Wi-Fi speaker with fully wireless connections except for power, it offers the flexibility to place it freely throughout the home. Jongmin Kim emphasized, “Regardless of where it is placed, Music Studio delivers sound optimized for the user’s listening environment, whether for music or video content.”

The Q-Symphony feature, which wirelessly connects with Samsung TVs, further enhances this experience. Supporting up to five devices simultaneously — including 2026 Wi-Fi speakers and soundbars — creates a more immersive surround-sound environment without limitations across product types.

Kim explained, “Users can freely configure the system to suit different spaces and use cases — for example, by connecting up to five Music Studio 7 units or pairing a Q-Series Soundbar with four Music Studio speakers. In such a configuration, the system supports up to 19.1.8-channel output, delivering dense, room-filling sound.”

He continued, “Our ultimate goal is to expand connectivity to a wide range of platforms — including partner products, TVs and mobile — so that users can experience optimal sound throughout every moment they engage with content.”

Going beyond the conventional speaker form, Music Studio sets a new standard for both performance and design. Samsung Audio’s innovation continues to enrich everyday spaces with immersive sound and refined aesthetics.

Following the industry’s first mass production and commercial shipment of its industry-leading HBM4 earlier this year, Samsung now extends its HBM roadmap with the introduction of HBM4E samples, addressing the rapidly evolving demands of AI computing and hyperscale infrastructure.

“Following the successful mass production of HBM4, Samsung has once again demonstrated its distinct technological edge with HBM4E,” said Sang Joon Hwang, Executive Vice President and Head of Memory Development at Samsung Electronics. “Through our advanced manufacturing capabilities and preemptive infrastructure investments, we will continue to drive the growth of the global AI memory market.”

Samsung’s HBM4E delivers a stable pin speed of 14 gigabits-per-second (Gbps), with performance scalable up to 16Gbps to support increasingly intensive data processing requirements. This represents more than a 20% increase over its HBM4, while delivering memory bandwidth of up to 3.6 terabytes-per-second (TB/s) per stack, helping maximize computing performance for large language models (LLMs) and next-generation AI systems.

Samsung’s 12-layer HBM4E is offered in a 48-gigabyte (GB) capacity, representing more than a 30% increase over the previous generation, with plans to expand the lineup to include 32GB (8-layer) and 64GB (16-layer) configurations in accordance with customer requirements.

The HBM4E sets itself apart by taking full advantage of Samsung’s comprehensive semiconductor capabilities and leveraging the same leading-edge technologies refined through the company’s HBM4 production experience. This includes the industry’s most advanced 6th-generation 10-nanometer (nm)-class DRAM process (1c) and Samsung Foundry’s 4nm logic base die, allowing the HBM4E to secure enhanced process stability and manufacturability.

Design and process optimization across both memory and logic architectures of Samsung’s HBM4E also improves performance, power efficiency and yield.

In particular, advanced low-power design technologies and optimized packaging structures improved energy efficiency by 16% and thermal resistance characteristics by more than 14% compared to the previous generation. These enhancements also enable more effective heat dissipation, allowing prolonged reliability and lower energy consumption in next-generation data centers with intensive workloads.

Samsung plans to begin mass production for HBM4E aligned with customer schedules, following initial sample shipments and optimization.

Feedback from global customers on Samsung’s HBM4, introduced in February, have been highly positive, especially for its performance and energy efficiency. The HBM4 was the first in the industry to enter mass production and has successfully set the bar for the industry with speeds of 11.7Gbps in its system in package (SiP) tests.

As stable supply of Samsung’s HBM4 continues to grow, the company’s latest HBM4E using the same combination of core and base die is anticipated to enter mass production to further accelerate innovation in next-generation AI systems. With its comprehensive portfolio spanning memory, foundry, logic design and advanced packaging, Samsung will continue to ensure a stable semiconductor supply for the booming AI market.

The 2026 Odyssey lineup is packed with cutting-edge technologies that enhance the overall gameplay experience. All models are NVIDIA G-SYNC Compatible and feature AMD FreeSync Premium, ensuring smooth gameplay free from stuttering or distortion. Additionally, equipped with advanced HDR10+ GAMING support, these monitors provide enhanced depth and vivid, scene-by-scene colors, making every detail stand out. They also come with an ergonomic stand, featuring tilt, swivel and pivot capabilities, ensuring maximum comfort during extended gaming sessions.

Beyond these shared features, each model offers distinct specs and performance, allowing gamers to select the ideal monitor to match their individual preferences and gaming environments. With this remarkable lineup, Samsung is setting a new benchmark in the gaming monitor industry. Check out the infographic for a closer look at the key features of these cutting-edge models.

As GLP-1 medications become widely adopted for weight management and chronic disease treatment, tracking changes in muscle mass and physical activity alongside weight loss has emerged as a key medical focus. This research will delve into the feasibility of managing muscle loss for GLP-1 patients by utilizing biometric data including body composition, activity levels and heart rate provided by Galaxy Watch and Samsung Health.

Samsung and MGH have continuously collaborated on digital health research utilizing both Galaxy Watch and Samsung Health, including studies on Advanced Glycation End Products (AGEs). The MGH Diabetes Research Center, which specializes in research on diabetes and GLP-1 obesity treatment, initiated the joint study with Samsung after recognizing the potential for wearables to monitor body composition.

This study will also utilize Galaxy Watch8, powered by Samsung’s groundbreaking BioActive Sensor,² which helps provide advanced predictive and preventative wellness through more accurate health measurements.

Under the leadership of Dr. Melissa Putman, the study will enroll 100 adults beginning treatment with weight-loss medications into two groups. The intervention group will use Galaxy Watch to monitor their body composition via Bioelectrical Impedance Analysis (BIA), track physical activity and receive personalized exercise guides. Their progress will be compared to the other group, which will receive the standard guidance and care typically given to patients starting GLP-1RA therapy.

To evaluate the study’s progress, researchers will use clinical-grade DXA scans³ — the gold standard for body composition analysis — to track physiological changes in both groups. These data will help determine whether the insights and tailored guidance provided by Galaxy Watch8 can effectively support participants in building healthier daily habits, which may in turn contribute to better health outcomes particularly in preserving muscle mass.

“Many GLP-1 patients struggle with muscle mass loss, a common side effect that can cause an increased risk of cardiovascular disease and a drop in basal metabolic rate, which can lead to future weight regain,” said Dr. Putman, Director of the MGH Diabetes Research Center. “We’re interested in exploring how continuous data from a wearable device can provide invaluable insights into a patient’s activity levels, heart rate and body composition, giving clinicians a more holistic view of treatment impact and allowing for more timely, data-driven adjustments to their care plan.”

“This collaboration with MGH focuses on addressing real-world health challenges that patients face during GLP-1RA therapy, specifically managing muscle loss and building healthy habits,” said Jongmin Choi, Head of Health R&D Group, Mobile eXperience (MX) Business, Samsung Electronics. “Ultimately, this study highlights Samsung’s ongoing commitment to delivering comprehensive and proactive health management solutions through the advanced capabilities of Galaxy Watch.”

Samsung remains committed to researching how Galaxy Watch can support patients in managing their daily physical health. By fostering sustainable wellness habits, the company aims to help patients achieve better clinical outcomes and long-term vitality.

Samsung continues to expand its partnerships with leading medical institutions to advance wearable health monitoring capabilities and broaden the digital health ecosystem. Recently, Samsung demonstrated the potential for early vasovagal syncope (VVS) detection using Galaxy Watch in a joint clinical study with Chung-Ang University Gwangmyeong Hospital in Korea and also collaborated with Stanford Medicine to further advance Galaxy Watch’s Sleep Apnea feature.

1. Glucagon-Like Peptide-1 (GLP-1) is a hormone secreted by the intestines after eating that regulates blood sugar levels and suppresses appetite. While GLP-1 weight-loss medications that mimic this hormone are gaining significant popularity globally, they can be accompanied by side effects such as gastrointestinal disorders, muscle mass loss and potential weight regain upon discontinuation. ︎
2. The BioActive Sensor is a technology that integrates three sensors into a single chipset: an optical heart rate sensor (PPG), an electrical heart rate sensor (ECG) and a bioelectrical impedance analysis sensor (BIA). This sensor has been featured in Galaxy Watch devices since the release of Galaxy Watch4 in 2021, allowing users to measure and monitor various health indicators, such as body composition, heart rate, blood pressure and ECG tracking. ︎
3. DXA (Dual-Energy X-ray Absorptiometry) scan: A specialized medical imaging technology that uses low-dose X-rays to precisely measure body composition, including body fat, lean muscle mass and bone density. Universally recognized as the “gold standard” for body composition analysis, it is widely utilized in clinical research to accurately evaluate physiological changes. ︎

From adopting micro-size RGB (red, green and blue) LEDs as a backlight unit to pursuing enhanced color expression and integrating AI technology for ultra-large displays, the development of the Micro RGB TV was a continuous series of firsts — with virtually no reference points to guide the process.

Samsung Newsroom spoke with Insang Hwang of the Visual Display (VD) Business Division’s Product Planning Group to learn more about how this new category of the Micro RGB TV was developed.

Creating a New Category With No Reference

The Micro RGB TV began as a project to create an entirely new category in the TV market. Hwang recalled, “Because the mission was to create a category that didn’t previously exist, every department — from development to sales and marketing — had to work together with a shared sense of urgency and responsibility.”

One of the biggest challenges was the absence of any reference point. The team had to develop new technologies and products from scratch while simultaneously defining the value they could deliver to consumers. “We went beyond simply applying RGB light sources,” he said. “We developed a proprietary concept called ‘Micro RGB,’ which miniaturized even the backlight unit itself to the micro level.”

Pursuing 100% BT.2020 — The “Ultimate Color Gamut”

At the core of the Micro RGB TV is its color reproduction. By applying RGB LEDs as the backlight unit, the display achieves wide and highly accurate color reproduction.

“Although the Micro RGB TV started with the goal of delivering richer color reproduction, there was no clearly defined industry standard at the time,” Hwang said. “We felt a strong sense of responsibility, believing that the conditions we set could become the new standard for the market. That’s why we set the ambitious goal of achieving ‘100% BT.2020’ — the ultra-high-definition color standard defined by the International Telecommunication Union (ITU) and often referred to as the ‘ultimate color gamut.’”

Achieving 100% BT.2020 means that a level of color reproduction once limited to professional monitors can now be experienced on TVs — one of the most widely used displays in everyday home environments. It also marks a significant advancement in the technical standards of the display industry.

The journey, however, was far from easy. “In the early stages of development, we struggled to reach the target values,” Hwang recalled. “However, through persistent efforts to achieve perfect color reproduction, the development team was ultimately able to meet its goal.” He added, “It wasn’t just about developing new technology. We also worked to establish measurable standards to validate its performance.”

Bringing Cutting-Edge Technology Into Everyday Viewing

For product planners, the top priority is to convert advanced technology into an experience that users can easily perceive in everyday life. “We continuously thought about how to translate Micro RGB’s powerful hardware performance into a practical viewing experience,” Hwang said. “We focused on making its key strength — color — something users can feel naturally in everyday content while delivering an immersive viewing experience.”

“While Micro RGB achieves one of the highest color gamuts available in TVs today, only a limited amount of content fully utilizes it,” he noted. “So we enhanced software capabilities to ensure users can experience the difference across a wider range of content — from HDR content to everyday content such as OTT streaming and sports.”

One of the key features is Micro RGB Color Booster Pro. Hwang explained, “Leveraging a high-performance neural processing unit (NPU), AI analyzes content in real time to enhance color expression with precision. This allows users to enjoy Micro RGB’s vivid color performance not only in HDR content but also in everyday viewing.”

He added, “For example, in soccer — one of the sports most frequently watched on TVs — the newly introduced AI Soccer Mode Pro automatically detects the content and enhances colors such as the grass and team uniforms. With the global football season kicking off in June, it’s a feature worth noting for those seeking a more immersive viewing experience.”

In addition, the TV incorporates a Glare Free feature designed for real-world viewing environments. “We applied glare-free technology so users can consistently enjoy Micro RGB’s exceptional color performance regardless of lighting conditions,” Hwang explained. “Whether in a dark room or a brightly lit space, viewers can stay fully immersed without reflections interfering with the screen.”

Scaling Immersion With a 130-Inch Display

The newly introduced 130-inch ultra-large model delivers an overwhelming sense of immersion, as if the entire wall comes to life. As screen size increases, maintaining image detail becomes increasingly critical.

Hwang said, “We equipped the TV with Supersize Picture Enhancer, an AI-powered picture quality technology optimized for ultra-large displays. Thanks to this, viewers can enjoy Micro RGB’s rich colors and sharp image quality without distortion or pixelation.”

The sound experience and design were also significantly enhanced. “With a 160W 10.4.2-channel speaker system, the TV delivers immersive sound that fills the entire space without the need for external speakers,” he added.

The Micro RGB TV’s signature wall-mount design further reinforces immersion by blending the display seamlessly into its surroundings. “We developed a proprietary pocket structure and wall-mount bracket¹ so the TV can sit flush against the wall with virtually no gap,” Hwang explained. “We focused on delivering an optimized viewing experience for ultra-large screens across picture quality, sound and design.”

Toward the Next-Generation Screen Experience

The Micro RGB TV goes beyond technological advancement — it expands the boundaries of how users experience screens in everyday life while setting new standards for the industry.

“Samsung TVs are evolving into screens that seamlessly integrate into users’ lifestyles and living spaces, understanding their preferences through data and enabling interactions,” Hwang said. “They will go beyond content consumption to become powerful platforms that connect limitless experiences and services.”

As the Micro RGB TV continues to push the boundaries of innovation, Samsung is paving the way for the next generation of screen experiences.

1. Applicable to 85-, 75- and 65-inch models only ︎

The Monthly SM Concert series will be available exclusively on the SMTOWN channel, the Samsung TV Plus destination for SM Entertainment content. Available in Australia, New Zealand, Brazil, Mexico and Korea, the collaboration will bring premium K-Pop performances to growing fan communities in these markets.

A Monthly K-Pop Stage, Built for Fans

To kick off the Monthly SM Concert series, NCT WISH’s first concert tour, “’INTO THE WISH: Our WISH’ ENCORE IN SEOUL,” will premiere live on Saturday, May 30 at 7 p.m. local time. Following the premiere, fans can tune in to the SMTOWN channel every Saturday at 7 p.m. for encore programming and future monthly concert streams, creating an easy weekend rhythm for watching SM performances from home.

With more SM artists and concert streams to be announced, the series will offer fresh performances and encore programming throughout the year, giving fans more ways to watch and revisit the artists they love on the biggest screen at home.

Viewers can also use SmartThings on any smartphone or Samsung TVs to set reminders before each stream, so they never miss a moment. For fans with compatible connected Samsung devices at home, SmartThings can help create a richer viewing environment by adjusting sound and lighting settings, bringing more of the concert atmosphere into the living room.

The Best Seat Is at Home

Samsung TV Plus continues to grow as a global destination for Korean entertainment, offering more than 4,000 hours of free-to-stream Korean content — from dramas, thrillers and romance to crime series, music programming and live event experiences.

The Monthly SM Concert series builds on this offering with monthly programming that lets fans follow every minute of their favorite SM performances from home, at no additional cost.

Made for everyone and every moment, Samsung TV Plus offers over 4,300 channels globally, subscription-free, and is available in 30 countries exclusively across Samsung TVs, Samsung Galaxy phones, XR headsets, Galaxy Tab, Smart Monitor and Family Hub lineups. This includes the new 2026 TV series announced earlier this year at CES, spanning Samsung Micro RGB TV, Neo QLED, OLED, The Frame, The Frame Pro and more.

More information on Samsung TV Plus is available at samsungtvplus.com.

Samsung continues to apply inclusive design across its home appliances by integrating a wide range of visual, auditory and sensory experiences. From older adults to users with disabilities, the company carefully considers even the smallest inconveniences users may encounter throughout every interaction with its products.

In particular, Samsung has extended Relumino outline — an accessibility feature designed to assist users with low vision — to screen-equipped appliances, helping them enjoy a consistent accessibility experience regardless of which Samsung device they use.

Additional features all contribute to a more inclusive appliance ecosystem. These include Auto Open Door, which opens doors with a simple voice command and Easy mode for more intuitive interaction with the Bespoke AI Laundry Combo’s 7-inch Smart Screen. Samsung also supports accessibility setting sync between screen-equipped appliances and smartphones, so users can enjoy a consistent experience across devices.

Check out the infographic below to explore the key accessibility features of Samsung AI appliances, which are designed to bring greater comfort and warmth to everyday life for everyone.

It’s every traveler’s worst nightmare and yet such accidents are more common than you think. According to Samsung Care+¹ data, claims submitted in July and August were 30% higher than the annual average.² With your phones holding everything from boarding passes and hotel reservations to maps, a damaged device could be a potential trip-ender.

That is, unless you have Samsung Care+. Here’s how the comprehensive care service helps keep your devices protected throughout the summer vacation, giving you peace of mind throughout your trip.

Reliable Support Across Major Destinations

First things first, there’s no need to panic or cancel travel plans. Samsung Care+ offers comprehensive coverage both at home and abroad³ through a network of Samsung-authorized service centers across major cities worldwide. Whether you’re in London, Seoul, Los Angeles or Barcelona, your protection travels with you.

Hassle-Free Repairs

Every minute counts on a vacation and the last thing you want is a long wait. That’s why Samsung Care+ is designed to get you quickly back on track through its streamlined claims process, helping you save time.

• No Complex Paperwork: You can get support through a clear, easy-to-follow system without complicated paperwork.
• Priority Queue⁴ Access: Once enrollment is verified, you’ll receive support with clear guidance.

Within minutes of arriving, your repair is authorized and underway to ensure minimal disruption to your vacation.

Professional Service by Certified Technicians

Once the device is submitted for repair, Samsung-certified technicians take over. These professionals, who know Samsung Galaxy devices better than anyone, only use genuine parts. This ensures repairs go beyond fixing visible damage, returning devices to optimal condition so they maintain their performance and value.

Continuing Your Journey With Complete Peace of Mind

Thanks to Samsung Care+’s service network and professional care, you are good to go. What could have ruined your long-awaited vacation becomes just a minor mishap. Samsung Care+ gives you complete peace of mind throughout your trip so you can focus on creating lasting memories.

1. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. ︎
2. Based on Samsung Care+ claims submitted in 2025. ︎
3. When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability. ︎
4. Availability may differ by country. Please contact the visiting country/region’s local customer service center in advance for service availability. ︎

Co-created with the eyewear partners, the intelligent eyewear combines breakthrough AI capabilities with comfort and style, merging Samsung’s leadership in hardware engineering and Google’s AI technology with premium eyewear design. Each eyewear brand brings a distinct design approach to the device. Renowned for their legacies in fashion eyewear, Gentle Monster presents styles with disruptive yet refined aesthetics, while Warby Parker showcases refined and timeless designs.

Built to understand the world alongside users in real time, the new intelligent eyewear provides everyday support while keeping users hands-free and heads-up. Users can access navigation assistance by simply asking Gemini with their voices, receive personalized suggestions such as a nearby coffee shop on their walking route, or even place an order for pickup. Users can also receive summarized notifications for important texts and add events to their calendars. Additional features include real-time translations with audio that matches the speaker’s voice, as well as the ability to translate text on menus or signs in the user’s line of sight. Working seamlessly within the Galaxy ecosystem, the device helps users easily manage everyday tasks or effortlessly capture photos, all without taking their phone out.

“This intelligent eyewear marks an important step in Samsung’s vision for AI,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “With this new AI form factor, we are further expanding the Galaxy device ecosystem, where each device is optimized to deliver unique AI experiences that best fit each form.”

“Intelligent eyewear represents a powerful step forward in our shared vision with Samsung to make AI more helpful and accessible in everyday life,” said Shahram Izadi, Vice President and GM of Android XR at Google. “Combining the best of Google’s AI and the Android ecosystem together with Samsung’s leadership in mobile hardware and Gentle Monster and Warby Parker’s premium design, we are helping users stay connected and fashionable in a more natural, hands-free way.”

“Intelligent eyewear should feel as emotionally expressive as it is technologically advanced,” said Hankook Kim, Founder and CEO of Gentle Monster. “Our vision was to merge fashion and technology in a way that feels bold, beautiful and human, bringing Gentle Monster’s disruptive design identity into a new era of intelligent eyewear with Samsung and Google.”

“Eyewear is deeply personal, which is why every detail matters when integrating advanced technology into frames people wear every day,” said Dave Gilboa, Co-Founder and Co-CEO of Warby Parker. “Our Intelligent Eyewear is designed to feel intuitive, combining Warby Parker’s signature design with precision optics and exceptional comfort to help people stay focused on the moments in front of them.”

The first collections of intelligent eyewear are scheduled to launch this fall in select markets, with additional details to be announced in the coming months.

1. Availability may vary depending on market. All functionalities, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, components, performance, availability and capabilities of the product are subject to change without notice. ︎

Led by three Odyssey G8 models — including the industry’s first 6K gaming monitor — and complemented by the Odyssey G7 — which brings Samsung’s OLED technology to a broader range of users — the 2026 Odyssey lineup reinforces Samsung’s leadership in high-performance gaming displays while expanding access to advanced innovations.

This launch comes amid Samsung’s continued leadership in the global gaming monitor market, where it holds an 18.9 percent revenue share. The company has also earned the No. 1 position in the OLED gaming monitor market for the third consecutive year with a 26 percent share, according to International Data Corporation (IDC).

“With the launch of the latest Odyssey and ViewFinity lineups, we continue to push the boundaries of performance and visual quality,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “With our 2026 lineup, we are delivering our most advanced display technologies yet while expanding access, enabling more users to experience Samsung’s innovations across gaming and professional environments.”

Odyssey G8: Setting a New Standard for High-Performance Gaming

The Odyssey G8 lineup introduces three state-of-the-art models designed to deliver high-performance experiences across a range of gaming scenarios.

The 32-inch Odyssey G8 (G80HS model) sets a new milestone as the industry’s first 6K gaming monitor, marking a significant leap beyond 4K gaming standards. 6K resolution presents exceptional visual clarity and detail, enhancing immersion while providing expanded screen space for both gaming and multitasking. It delivers ultra-high 6K resolution at 165Hz, while Dual Mode enables up to 330Hz at 3K resolution, allowing users to seamlessly balance immersive visual details with ultra-fast responsiveness.

Meanwhile, the 27-inch Odyssey G8 (G80HF model) offers flexible performance options, supporting 5K resolution at 180Hz or up to 360Hz in QHD through Dual Mode, making it suitable for both immersive and competitive gaming.

The Odyssey OLED G8 (G80SH model), available in 27-inch and 32-inch sizes, features an OLED panel with 4K resolution and a 240Hz refresh rate. Glare Free technology significantly reduces glare without compromising OLED picture quality. Connectivity options, including USB-C with up to 98W charging, support high-performance gaming setups. Moreover, the Odyssey OLED G8 adopts QD-OLED Penta Tandem technology, which significantly enhances efficiency, durability and brightness. The 32-inch Odyssey OLED G8 also received VESA DisplayHDR True Black 500 certification, delivering OLED’s deep blacks and vivid colors.

Across the lineup, DisplayPort 2.1¹ ensures high-bandwidth performance for next-generation visuals, while AMD FreeSync Premium and NVIDIA G-Sync Compatible technology deliver smooth, tear-free gameplay. Additionally, the Odyssey G8 lineup features HDR10+ GAMING,² which dynamically optimizes brightness and contrast in real time.

Odyssey G7: Expanding Access to OLED Gaming

The 32-inch Odyssey OLED G7 (G73SH model) expands Samsung’s OLED gaming lineup by bringing premium visual performance to a wider range of users.

It features 4K resolution and a 165Hz refresh rate, delivering detailed visuals and smooth gameplay. Dual Mode enables up to 330Hz in FHD, while a 0.03ms response time supports fast, responsive performance in competitive gaming environments.

With the addition of the G7, Samsung continues to extend its OLED gaming leadership while making advanced display technologies more widely accessible.

ViewFinity S8: High-Resolution Displays for Professional Workflows

The ViewFinity S8 lineup is designed to meet the demands of modern professional environments, combining high-resolution clarity with advanced connectivity and ergonomic flexibility. Whether managing complex creative workflows or seamlessly multitasking across applications, these monitors are engineered to deliver a refined, high-performance experience that maximizes productivity.

The 40-inch ViewFinity S8 (S85TH model) features a curved WUHD display with a 144Hz refresh rate, enabling seamless multitasking and efficient handling of complex workflows. Thunderbolt 5 supports high-resolution video and data-intensive tasks with data transfer speeds of 80 Gbps and device charging up to 140W. In addition, Easy Connection provides streamlined connectivity across devices.

The 27-inch ViewFinity S8 (S80HF model) offers 5K resolution with USB-C connectivity for streamlined data transfer and device charging. Its ergonomic design supports comfortable long-term use and, since it is made to deliver 5K resolution in a more accessible package, it brings high-resolution performance to a broader range of professional users.

The new Odyssey G8 lineup, Odyssey G7 and ViewFinity S8 are available for order starting today. For more information, please visit www.samsung.com.

1. G80SH supports DisplayPort 2.1 UHBR20, delivering up to 80Gbps of bandwidth for smooth and uncompressed visuals. ︎
2. Compatible with HDMI 2.1 cables connected to the HDMI ports of NVIDIA and Intel GPUs. For the list of supported GPUs, please visit here. Functionality may be limited depending on PC specifications and cable standards. This feature is only compatible with specific game titles. ︎

Available on Samsung Art Store, the collection features a curated selection of 60 artworks designed to bring the wonderful world of the Moomins and Moominvalley into millions of homes across the globe via Samsung Art TVs.

Known for their distinctive and enduring charm, the Moomins have remained a beloved global sensation for generations, with a legacy spanning publishing, animation and design. Through this partnership, Samsung Art Store continues to expand its offering of globally recognized content, giving users new ways to personalize their spaces through art and fan-favorite characters.

As more people look to make their homes feel more personal and expressive, Samsung Art Store is introducing collections that resonate — and the Moomins are a prime example. With this addition, users can now bring one of the world’s most loved fictional universes into their homes.

“The world of the Moomins has always reminded people of the importance of optimism, togetherness and finding beauty in everyday moments,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “Through Samsung Art Store, we’re excited to bring that feeling into the home through a collection that is as immersive as it is inspiring.”

The collection features a curated selection of original Moomin artwork spanning decades of storytelling and illustration. From Tove Jansson’s iconic black and white illustrations from the original novels in the 1940s to watercolor artwork from beloved picture books and cover illustrations, the collection celebrates the rich artistic legacy of the Moomins across generations. The collection also includes more recent interpretations of the Moomin world, serving to bring classic and contemporary works together in one experience.

“At the heart of the Moomin stories is a sense of kindness, curiosity and emotional honesty that has resonated across generations around the world. In a fast-paced, hyper-optimised world, Moomin offers an alternative way of living for people hungry for meaning,” said James Zambra, Creative Director at Moomin Characters Oy Ltd. “Tove Jansson developed a fascinating visual language of considerable sophistication. We’re excited to partner with Samsung Art Store to introduce this enchanting world of the Moomins in a format that feels contemporary and naturally part of the home.”

Samsung Art TVs — including OLEDs¹ now supported starting in 2026 — sit at the center of the experience, seamlessly displaying artwork in the modern home. Samsung Art Store’s growing collection spans genres and eras, redefining how art is discovered and experienced.

Availability

The Moomins collection will be available globally on Samsung Art Store from May 18.

About Moomin

The Moomins first appeared in print in 1945 and went on to star in a series of books and comics, enthralling millions of readers all over the world. The stories about the adventurous and witty Moomins stem from the singular imagination of Tove Jansson (1914-2001), a Finnish-Swedish artist who created not only captivating tales but also a remarkable visual legacy. Her works span a vast spectrum of creativity, from intricate watercolour paintings to charming comic strips and illustrations. The Moomin stories, while accessible to all ages, delve into profound themes such as courage, our relationship with nature and the enduring power of friendship. The books have been translated into more than 60 languages. The Moomins have inspired stage adaptations, TV series, films, games, music, exhibitions and theme parks — and continue to take new forms.

Find out more about Tove Jansson and the Moomins here: 

www.moomin.com

www.tovejansson.com

1. Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe. ︎

The event features hands-on demonstrations highlighting how AI enhances picture quality, viewing experiences and display performance across Samsung’s Micro RGB, OLED and gaming displays.

The technologies showcased at the summit reflect Samsung’s long-standing leadership in the category, with the company ranking as the global TV market leader for 20 consecutive years.¹

Micro RGB for Premium Home Viewing

A key focus of the event is Samsung’s new Micro RGB TV lineup, led by the flagship 75-inch R95H and R85H models. Designed for premium home viewing, the lineup delivers precise color, deep contrast and an immersive picture quality.

Samsung is also expanding Micro RGB technology with screen sizes ranging from 55 to 115 inches, bringing its core strengths — including rich color, sharp contrast and refined local dimming — to more home environments.

Powered by the Micro RGB AI Engine Pro, Samsung’s latest Micro RGB TVs optimize color and contrast in real time for lifelike detail. The lineup also achieves 100% of the BT.2020 color range and includes certified Glare Free technology to reduce reflections for a clearer viewing experience. Features such as Micro RGB Precision Color 100 and Vision AI Companion (VAC) further enhance picture quality and personalized viewing.

OLED Innovation Powered by AI

Samsung’s 2026 OLED lineup combines cinematic picture quality, refined design and intelligent features to elevate the viewing experience. Leading the lineup is the 77-inch S95H, which delivers brighter OLED performance, advanced HDR processing and a premium design that stands out even when the screen is off.

VAC brings AI to the center of the screen experience, offering a more natural way to interact with the TV and discover relevant content. Additional Samsung AI features further expand the OLED experience beyond picture quality.

AI Upscaling Pro improves low-resolution content by enhancing clarity, depth and contrast, while AI Soccer Mode Pro optimizes picture and sound for live sports and AI Sound Controller Pro gives viewers greater control over dialogue, background music, crowd noise and commentary.

HDR10+ Advanced technology delivers more precise brightness control, improved tone mapping and a more dynamic picture. Combined with certified Glare Free technology that minimizes reflections, the S95H maintains exceptional contrast and sharpness, even in bright spaces.

The S95H also features Samsung’s new FloatLayer Design for a lighter, gallery-inspired look. Art Mode and Samsung Art Store allow the TV to function as both a screen and a piece of home décor.

Odyssey Gaming Monitors for Speed and Immersion

Samsung is expanding its Odyssey lineup with gaming monitors ranging from glasses-free 3D immersion to ultra-fast OLED performance and sharp 6K resolution.

Leading the lineup is the 27-inch Odyssey 3D (G90XF model), featuring Eye Tracking and View Mapping technology for natural, glasses-free 3D immersion. With a 165Hz refresh rate and 1ms GtG² response time, it delivers smooth, responsive gameplay.

Also on display is the 32-inch Odyssey G8 (G80HS model), the industry’s first 6K gaming monitor offering a native 165Hz refresh rate, Dual Mode support up to 330Hz in 3K and VESA-certified DisplayPort 2.1 connectivity.

Samsung’s OLED gaming monitor lineup further expands performance with the 32-inch Odyssey OLED G8 (G80SH model), delivering 4K QD-OLED visuals at 240Hz. Samsung OLED Safeguard+ technology also helps maintain long-lasting picture quality.

Shaping the Next Era of Screens

“Samsung’s 2026 display lineup combines the features consumers value most in TVs and monitors, including stunning picture quality, thoughtful design and AI features that make screens more personal and intuitive,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Across the lineup, Samsung is delivering a more complete screen experience for how people watch, play and work every day.”

With its 2026 portfolio, Samsung is expanding advanced screen technologies and AI features across a broader range of products and price points. From home entertainment and gaming to everyday productivity, the lineup reflects a future in which screens are smarter, sharper and more personalized than ever.

1. Source: Omdia, Feb 2026. Results are not an endorsement of Samsung. ︎
2. Gray-to-Gray. ︎

Samsung Electronics today announced that it has signed the European Union’s (EU) Code of Conduct (CoC) for interoperability and Energy Smart Appliances (ESAs). The CoC aims to accelerate the rollout of connected appliances that can work seamlessly with energy systems and help households use electricity more efficiently.

“Samsung believes connected appliances can play a meaningful role in the energy transition by helping households use energy more intelligently, without adding complexity to everyday life,” said Hyesoon Yang, Executive Vice President for the Digital Appliances (DA) New Biz Team at Samsung Electronics. “By joining this EU initiative, we aim to help make energy-smart functionality more accessible to consumers.”

Developed with manufacturers by the European Commission’s Joint Research Centre (JRC) and Directorate-General (DG) for Energy, the CoC promotes cross-brand interoperability by defining common energy-related services and the information needed to enable them, even when different communication protocols are used. It covers a variety of energy-labeled appliances, such as major white goods and HVAC categories.

In line with the initiative’s timelines, Samsung combo, washer and dishwasher models that meet the CoC requirements have been registered in the European Product Registry for Energy Labelling (EPREL) as ESAs. These models support the Optimal Scheduling¹ feature within SmartThings Energy,² enabling appliances to operate during off-peak hours. Additionally, SmartThings Energy allows users to monitor and manage energy consumption through the SmartThings app.

Looking forward, Samsung plans to gradually expand its lineup of products that comply with CoC requirements and continue contributing to efficient energy use.

1. Available in countries such as those in Europe where peak-time pricing is applied. Availability and benefits may vary by electricity provider and tariff conditions. Optimal Scheduling is set by the user in SmartThings Energy during peak-time settings. The device notifies the user of peak times and allows them to choose when to start. For home appliances without screens, users can check Optimal Scheduling status through an LED indicator. ︎
2. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎

Samsung Electronics today announced the upcoming launch of the 2026 Bespoke AI Laundry Combo,¹ an upgrade to its all-in-one laundry solution that has helped create a more comfortable lifestyle at home by eliminating the need to transfer laundry between separate machines.

Following the product’s unveiling at CES in January, Samsung is now sharing full launch details — including faster wash-to-dry performance, an upgraded AI cycle and a more advanced voice experience — to highlight the improvements of the 2026 model.

“Since its debut, the Bespoke AI Laundry Combo has helped simplify one of the most repetitive household routines through true all-in-one convenience,” said Hyoung Min Park, VP and Head of the Customer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “With the 2026 model, we’re building on that comfort lifestyle with upgrades that make laundry faster, smarter and easier to manage — while expanding options to meet a wider range of customer needs.”

Faster Full Cycles, Enhanced Drying and Smarter Care

Following its 2024 debut, the 2026 Bespoke AI Laundry Combo is launching with upgrades that shorten wash-to-dry cycles and enhance drying performance. Under specific conditions, the Super Speed cycle can complete a full wash-to-dry cycle in less time than the previous ventless combos,² helping users reduce total laundry time without compromising performance.³

Super Speed leverages a high-pressure Speed Spray that improves detergent penetration and rinsing to enable fast and efficient washing, while the newly incorporated booster heat exchanger delivers improved drying performance. The upgraded combo also features Auto Open Door+,⁴ which not only automatically opens the door, but also activates internal air circulation⁵ after wash-only cycles to help prevent laundry left in the drum from developing a musty odor.

Upgraded AI Wash & Dry + Enables More Precise, Automatic Optimization

At the core of the all-in-one experience, the 2026 model integrates AI Wash & Dry +,⁶ upgrading the intelligence that supports smart optimization of washing & drying. Using enhanced sensing and AI-based analysis, AI Wash & Dry + uses multiple sensors to optimize performance for each load. It detects the weight to determine the right amount of water and detergent, identifies five fabric types for smaller laundry loads⁷ — including Outdoor and Denim — and monitors soil levels in real time to adjust the cycle for better results with less manual input.

A More Advanced Bixby Brings Natural, Conversational Control to the Home

Samsung is also bringing a more advanced Bixby⁸ experience to the 2026 Bespoke AI Laundry Combo. Bixby has enabled users to monitor and control connected Samsung devices directly from a single appliance,⁹ making it easier to handle everyday routines across the home. While loading laundry, a user could say, “Start the robot vacuum in the living room” or “Turn on the air purifier,” without needing to unlock their phone or leave the laundry area.

Now, with improved understanding capabilities, Bixby goes beyond fixed commands to understand natural, conversational requests. For example, users can simply say, “Can you wash this before 11 p.m.?” or “Start a normal wash, but add an extra rinse,” and Bixby will understand and carry out the request.

Availability

To meet different regional needs and broaden consumer choice, Samsung will roll out the 2026 Bespoke AI Laundry Combo with lineup options that vary by market. In select regions, Samsung will also introduce more affordable model options,¹⁰ expanding availability across price segments while maintaining the core all-in-one convenience. As such, the 2026 Bespoke AI Laundry Combo will roll out in select markets throughout 2026.

1. The specifications listed only apply to WD90H******* models. ︎
2. Compared to WD**B********. The Super Speed cycle time may vary depending on the launch model in each region. ︎
3. Based on internal testing and verified by Intertek for the cycle time was measured when drying a DOE (50% cotton / 50% polyester) 3 kg load (based on bone dry) with a Super Speed cycle on model WD90H**AH***.
   Test conditions include Super Speed cycle, wash temp. set to Cold, rinse set to 1, spin set to Extra High, dryness level set to Normal, room temp. of 23℃ and tap water temp. of 15℃. Results may vary depending on actual usage environment.. ︎
4. Auto Open Door+ automatically opens the door and blows air to help remove moisture inside the drum more quickly. The default setting for Auto Open Door is ‘Open immediately’. This also can be changed in Settings > Washer > Auto Open Door to “Open 5 mins later” ︎
5. Auto Open Door+’s airflow operates only after a wash-only cycle is completed. The default setting for the airflow is Off and this can be changed in Settings > Washer > Auto Open Door. ︎
6. AI Wash & Dry +’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy. ︎
7. Based on AI-based algorithm and internal testing using the AI Wash & Dry + cycle on an IEC 3kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 3kg and under. Actual results may vary depending on individual use. Fabric sensing uses an AI algorithm and is activated only when AI Wash & Dry+ cycle is selected. It senses 5 fabric types (Normal, Delicates, Towels, denim, outdoor) for loads up to 3 kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together. ︎
8. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on country. Bixby recognizes selected languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required. ︎
9. Applicable only to Samsung devices connected via the SmartThings app, available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
10. Availability of more accessible models varies by region. Feature sets and specifications may differ by model. ︎

The full experience of One UI 9 will be introduced with upcoming Galaxy flagship devices later this year, which will include advanced AI features that will make mobile interaction easy and effortless.

What’s New in One UI 9 Beta

One UI 9 beta introduces several updates across key areas of the mobile experience.

Samsung Notes¹ gains creative new tools, including decorative tapes and a wider variety of pen line styles. Meanwhile, the Contacts app now offers direct access to Creative Studio² for creating personalized profile cards without the need to switch between apps.

The updated Quick Panel³ gives users greater control over its layout. Brightness, sound and media player are each independently adjustable, with more size options to suit individual preferences.

Accessibility is significantly improved by an adjustable Mouse Key speed that enables smoother cursor control and a combined TalkBack package that brings together features previously offered separately by Google and Samsung. The new Text Spotlight feature — which displays selected text larger or more clearly in a floating window — has also been added to make reading easier.

One UI 9 also introduces enhanced protection against suspicious apps and potential threats: when new high-risk apps are detected, it now warns users, blocks execution and installation, and recommends deletion through security policy updates.⁴

Availability

The One UI 9 beta program will be available to Galaxy S26 series users in select markets, including Germany, India, Korea, Poland, the U.K. and the U.S starting this week. Galaxy S26 series users can apply to join the beta program via the Samsung Members app.

1. Service availability may vary by region/country, OS/One UI version, device model and phone carrier. ︎
2. Requires Creative Studio app installation. Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker can only be shared with other Galaxy devices. ︎
3. Certain settings might be grayed out or will not appear if the feature is turned off. ︎
4. Samsung’s security policy updates are designed to improve device security through service operation policy changes and may include updates to list of potential high-risk apps according to Samsung’s internal assessment.  ︎

“A home appliance’s value should not be fixed at the moment of purchase — it should grow as the technology around it evolves,” said Jeong Seung Moon, Executive Vice President and Head of the R&D Team for the Digital Appliances (DA) Business at Samsung Electronics. “With this update to the Family Hub, Samsung is delivering a more intelligent kitchen experience that recognizes a wider variety of foods, understands natural conversation and adapts to the routines of each household.”

AI Food Manager: Recognition of More Food Items With Cloud AI

The updated AI Food Manager now significantly expands the range of food items the Family Hub can recognize and track through enhanced AI Vision. Combining with cloud intelligence, the system now identifies more fresh produce and packaged goods⁶ other than its 40 pre-studied items with greater accuracy — including popular branded products and regionally specific ingredients. For packaged goods, Optical Character Recognition (OCR) enables accurate identification of a broader range of branded products across global markets.

Drawing on AI-analyzed usage patterns, the Family Hub also proactively alerts users⁷ when frequently consumed items need to be replenished — simplifying grocery planning and helping to reduce food waste.

Bixby: More Natural and Intelligent Voice Control

The update also introduces a more advanced Bixby, enabling more natural, conversational interactions with the refrigerator. Rather than using specific commands, consumers can speak more conversationally — and Bixby will respond with contextual understanding and take appropriate actions.

This applies to what would normally be considered complex actions prior to this update. With it in place, users can experience interactions such as the following:

Requesting Sphere Ice

• User: “Hi Bixby, make round ice for my drink.”
• Bixby: “Okay, I’m turning on the Sphere Ice mode.”

Asking to Reduce the Internal Temperatures During Hot Weather

• User: “Hi Bixby, make the fridge cooler when it gets hot out.”
• Bixby: “At what outdoor temperature should I make the fridge cooler?”
• User: “90°F or above.”
• Bixby: “Okay, I’ll set up a routine to turn on Power Cool for the Family Hub refrigerator when the outdoor temperature is 90°F or above.”

Interactions like these demonstrate how Bixby moves beyond simple commands to enable more intuitive, responsive control that adapts to everyday needs.⁸

Now Brief: A More Personalized Daily Experience

The update expands Now Brief — the Family Hub’s default daily display — to include a richer, tailored set of widgets designed to make the refrigerator screen more useful in everyday home life. These include:

• Trending Recipes: Daily recommended popular recipe videos, which can also be accessed through SmartThings Food.
• FoodNote: Draws on the AI Vision food list⁹ to display the top most frequently used ingredients from the past week and recommends recipes.
• What’s for Today?: Offers menu recommendations through either a random suggestion or a pick based on refrigerator contents, turning the daily question of what to cook into a more engaging, gamified experience.

Users can also receive personalized widget experiences through Voice ID¹⁰ recognition. Once a household member’s voice is identified, Now Brief surfaces tailored content such as upcoming calendar events, emojis, reminders for birthdays/anniversaries, interest-based news and health-connected data like sleep pattern summaries and daily activity updates.

Availability

The over-the-network (OTN) update begins rolling out to select Bespoke AI Refrigerator Family Hub models in the U.S. starting May 11. Expansion to the 9-inch AI Home and additional global markets will follow on a phased basis throughout 2026.¹¹

1. The user will be alerted of updates through the Family Hub screen when available. ︎
2. Updates will be available to Bespoke AI Refrigerator with 32” Family Hub and AI Vision throughout 2026. Actual update schedule may differ according to product, model type and region. ︎
3. Google Gemini is provided by Google LLC. Service availability, supported functions and accuracy may vary by country, language, device model and OS/One UI version. Users must be 18 or older. Some functions may require additional app settings and features or results may vary by subscription. The OTN update is planned for applicable models, including pre-launched T-type and FDR refrigerators. ︎
4. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (India), English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America). ︎
5. A Wi-Fi connection and Samsung, Google or Microsoft account may be required. User must use the same log-in account on each device. Availability of certain apps may vary by country, region, service provider, network environment or device and may change without notice. ︎
6. A Wi-Fi connection and Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. User may need to manually check and adjust the list to ensure its accuracy. ︎
7. Available through the SmartThings app, available on Android and IOS devices. A Wi-Fi connection and Samsung account are required. Both devices must be signed in with the same Samsung account. ︎
8. Bixby’s responses provided in the text are examples. Actual responses may vary. ︎
9. User may need to manually check and adjust the list to ensure its accuracy. ︎
10. Each user must register for a Samsung Account on screen appliances in advance. Up to six accounts can be registered on a single device. To use Voice ID, users must have agreed to the Bixby terms and conditions. Voice ID registration is available on select appliances, TVs and mobiles, and only one voice can be registered per account. ︎
11. Timelines, features and availability are subject to change without notice. ︎

The Bespoke AI Laundry appliances — honored with the Best of the Best award — highlighted how home appliances can evolve into design objects that elevate the overall aesthetics of a space.

Samsung Newsroom spoke with designers from the Digital Appliances (DA) Business to discuss the evolution of home appliance design and its significance.

Uni-Body Aesthetics for Everyday Living

The Bespoke AI Laundry appliances — demonstrates how home appliances can harmonize within users’ living spaces. By applying the uni-body design across its lineup — including separate washer and dryer units, vertically integrated one-body models and all-in-one combo appliances — it creates a unified design language.

Q. What led to the adoption of a uni-body design across this year’s Bespoke AI washer lineup?

Jinsun Park: Samsung’s uni-body design concept serves as a key strategy for establishing a consistent brand identity across appliances. Regardless of the form factor, users can experience a consistent aesthetic, with the appliances adding to the overall atmosphere as furniture. By removing unnecessary elements, this approach also aligns with Samsung’s ESG vision, improving repairability and extending the product lifespan.

Q. The Bespoke AI Combo features key structural changes. How did you collaborate with the R&D team to incorporate these?

Jinsun Park: The Bespoke AI Combo was designed for users with limited space who cannot accommodate a separate dryer, so we needed to deliver the full performance of a standalone dryer within a compact washer-sized form factor, which made the design very challenging.

When designing the auto dispenser, we worked closely with the R&D team to carefully refine pump placement and assembly structures, securing an additional milliliter of capacity within the densely packed layout.

For the lint filter, we focused on easy front access — even when built into cabinetry — while maintaining Bespoke’s seamless aesthetic by minimizing visible gaps and joints.

After refining the hardware and creating a seamless exterior, the designers shifted their focus to the interface. As appliances become more intelligent and laundry functions more diverse, they aimed to make the user experience simpler and more intuitive.

Q. What was the key consideration when designing the UX for the 7-inch full-touch display?

YoonKyung Kang: The key was to find the right balance between providing more information and maintaining simplicity, as adding more features can make the product harder to use.

To address this, we used 2D and 3D visual elements — including images and animations — so users can intuitively understand the product’s status without prior learning.

Beyond its refined exterior and intuitive usability, the Bespoke AI Laundry appliances extends its innovation to a sustainable production process.

Q. How did applying technologies such as No Spray make a difference in achieving sustainable design?

Seongjun Kim: Adding color to products previously required multiple processes — including spraying, painting and deposition — leading to significant waste and high energy consumption. In response, we adopted film-laminated metal and coil-coated (pre-painted) metal methods, which involve directly printing on steel sheets and applying films. By producing multiple components from a single pre-colored sheet, we significantly streamlined the process and reduced waste.

This approach also delivers more realistic premium metal textures while establishing a sustainable production system that takes both the working environment and safety into account.

Designed To Care for Your Everyday Life

With this Best of the Best recognition, Samsung demonstrated how home appliances can evolve into partners in everyday living — thoughtfully considering users’ daily lives, spaces and the environment.

Going forward, Samsung will continue to advance design innovation with AI to reduce the burden of household chores, while shaping the future of everyday living by bringing together functionality, aesthetics and environmental responsibility.

* Some images are for illustrative purposes only and were provided by Samsung Electronics Design Center.

1. The two products honored with the Best of the Best distinction were the OLED TV S95H and the Bespoke AI Laundry series. Fourteen additional products were named winners: Music Studio 5, The Movingstyle, Bespoke AI Refrigerator Family Hub, Bespoke AI Jet Bot, Bespoke AirDresser, Bespoke AI Ice Water Purifier, Bespoke AI WindFree Pro Air Conditioner, Jet Fit, Bespoke AI WindFree Combo Gallery Pro Air Conditioner, Galaxy Z Fold7, Galaxy XR, 5G Street Radio Solution, Spatial Signage and Portable SSD T7 Resurrected. ︎

Samsung Electronics recently installed its glasses-free 3D display, Spatial Signage, at the newly renovated Safari World at Everland, adding a new dimension to the visitor experience. Powered by Samsung’s patented 3D Plate technology, the display delivers striking depth and realism without the need for 3D glasses — all within a slim 52-millimeter profile.

Samsung Newsroom visited Everland to see how Spatial Signage is making the wait more engaging and to hear firsthand how visitors responded to the immersive display.

Spatial Signage Sets the Stage for a Safari Adventure

Even before the safari tour begins, visitors are greeted by animals brought to life on Spatial Signage. The vivid movement and “screen-breaking” three-dimensional effect deepen the sense of immersion, building excitement for the adventure ahead.

“Following Safari World’s reopening as a reimagined ecological space with enhanced animal welfare, we wanted to connect every stage of the guest experience — from entry and waiting lines to the safari bus ride — under a unified theme,” said Jiyeon Bae, Leader of Partnership & Alliance Group, Resort Business Division at Samsung C&T. “We saw Spatial Signage as the most effective way to lead guest into the safari adventure.”

Bae added, “To create the atmosphere of a wild expedition, we installed large-scale animal artwork featuring life-size bears, lions and tigers along the waiting route. Extending that visual experience with Spatial Signage, which gives the animals a vivid dimensionality, allowed us to further enhance visitors’ sense of immersion.”

Despite its large 85-inch size, the display also offers considerable flexibility in installation. “Taking into account the attributes of the waiting area, we created a custom frame that blends seamlessly with Safari World’s atmosphere,” Bae said. “This allowed us to position the display naturally within the queue without disrupting the overall environment.”

“Spatial Signage also plays an important role in building anticipation by giving visitors a preview of the animals they are about to see before boarding the safari bus,” noted Bae. “When young children stop in their tracks after spotting a bear or lion on the screen, their eyes often widen with excitement. It becomes clear that the immersive quality of the content is resonating with guests.”

Turning The Wait Time Into a Fascinating 3D Experience

Visitors on-site responded enthusiastically. In particular, the glasses-free 3D experience changed the mood of the waiting area, making it feel like more than just a place to stand in line. Rather than simply watching the screen, they interacted with the animals, took photos and treated the wait itself as part of the fun.

One visitor who came to Everland with family said, “It felt as if real animals were moving right in front of us. Taking photos with the kids while we waited made the time fly by.” The visitor added, “Seeing the children get excited even before meeting the real animals has made the trip especially worthwhile.” Students visiting on a field trip were equally impressed. “I thought you needed glasses to see 3D, but the tiger looked so real when it seemed to break out of the screen that it genuinely surprised me,” said one student.

“Seeing the wild animals we are about to meet truly built the anticipation for the safari,” said a couple waiting in the queue together. “It feels like we have already stepped into the safari before even getting on the bus.” A group of tourists visiting Korea also shared their impressions: “The tigers, lions, and bears look so vividly real, as if alive. It makes the wait so much more enjoyable and helps lift spirits before entering the safari adventure.”

Where Technology Meets Space — A New Spatial Interface

“Spatial Signage goes beyond simply delivering information — it serves as a spatial interface that enables visitors to directly experience the place they are visiting,” said SeungHyuk Jin, CEO of Klleon, which led the content development for Spatial Signage at Safari World. “We focused on capturing the natural movement of the animals and creating a sense of spatial depth so visitors are immediately immersed in the world of safari while waiting in line.”

At Everland’s Safari World, Samsung Spatial Signage helps shape the identity of the space and adds a new layer of immersion to the visitor journey. With innovations like Spatial Signage, Samsung continues to set the standard for immersive and engaging display experiences across industries.

Embodying this human-centered design approach, “Expressive Design”, Samsung Electronics achieved a remarkable milestone at the globally renowned Red Dot Design Award 2026, with all 16 of its submitted entries¹ recognized.

Samsung Newsroom sat down with designers from the Visual Display (VD) Business to hear the stories behind their design philosophy and innovation.

OLED TV S95H: A New Direction in TV Design

The OLED TV S95H received the Best of the Best award in the Product Design category, taking the long-standing paradigm of minimalist TV design in a new direction — one defined by presenting only what is necessary and boldly revealing its structure to create a framed, art-like object with a screen that appears to float.

Q. The S95H moves beyond the conventional bezel-less design to emphasize its presence as a design object. What inspired this paradigm shift?

Cho: Bezel-less designs have become the norm in today’s TV market, and it is increasingly difficult for brands to express a distinct identity. Beyond ultra-slim form factors, we believed it was time to rethink what a TV means in living spaces.

As TVs become larger, their presence within a space continues to grow. We believed it was important for the TV to blend naturally into the space, much like furniture or a lifestyle object. By incorporating various colors and materials into the frame, we developed designs that enable users to reflect their personal tastes.

Q. The FloatLayer design — where the front panel appears to float in front of a metal frame — stands out. What kind of experience were you ultimately aiming to deliver through this design?

Cho: Our goal was to add both the atmosphere of the space and viewing immersion. We boldly exposed the metal plate to soften the contrast between the screen and its surroundings so that the product can seamlessly blend into its environment like it’s part of the interior. We also separated the screen and frame into different layers to create a more immersive experience. The screen layer highlights the OLED technology and picture quality of the S95H, while the frame layer helps the product integrate naturally into the living space.

Breaking away from the conventional approach of eliminating the surrounding bezel, the design instead layers two contrasting materials to maximize visual impact. By prioritizing harmony with the surrounding space, the designers were able to create the S95H’s distinctive structure.

The S95H does not stop at a fixed sense of beauty. It allows users to express their personal taste through customizable elements integrated into its exterior.

Q. The customized decorative frames and art pattern on the back of the TV are also impressive. Where did these ideas begin?

Lee: We wanted to reflect users’ diverse interior preferences directly in the product — from wood tones and white tones to colorful styles. To achieve this, we applied an assembly structure that allows users to attach and detach decorative frames magnetically, with additional frame options available separately in various colors and materials to reflect their lifestyle.

For the TV’s rear pattern, we used precision molding technology to arrange small cells in a random pattern, creating a surface with a texture that subtly changes depending on the light and viewing angle. This allows users to experience a new sense of detail every time they use the TV.

Q. Users have a growing preference for zero-gap wall mounting. How have you responded to this?

Lee: No matter how beautifully a TV is designed to resemble a piece of art, it can lose its appeal and sense of immersion if it protrudes from the wall.

Essential elements required for operation — like sound holes and vent holes — were carefully integrated between the display and the frame, allowing them to remain out of the users’ line of sight while fully maintaining their functionality. With this approach, the TV fits closely against the wall, creating a clean, gallery-like composition — as if a framed piece of art were hanging in the space.

Where Design, Sound and Usability Converge

Beyond its elegant design, The S95H delivers three-dimensional, immersive audio through the gap between the screen and the metal plate, creating a deeply immersive listening experience. Moreover, the Wireless One Connect solution minimizes complex cable connections to maintain a clean, refined look while ensuring reliable wireless use even over long distances.

TVs Designed for Any Space

Building on this achievement, TVs should evolve into lifestyle objects that reflect diverse user preferences and blend into any space. While delivering optimal viewing, the goal is to create harmonious aesthetics that allow users to express their personal style through design.

Looking ahead, Samsung will continue to advance its human-centered Expressive Design approach to reshape homes and everyday lives.

1. The two products honored with the Best of the Best distinction were the OLED TV S95H and the Bespoke AI Laundry series. Fourteen additional products were named winners: Music Studio 5, The Movingstyle, Bespoke AI Refrigerator Family Hub, Bespoke AI Jet Bot, Bespoke AirDresser, Bespoke AI Ice Water Purifier, Bespoke AI WindFree Pro Air Conditioner, Jet Fit, Bespoke AI WindFree Combo Gallery Pro Air Conditioner, Galaxy Z Fold7, Galaxy XR, 5G Street Radio Solution, Spatial Signage and Portable SSD T7 Resurrected. ︎
2. These images are for illustrative purposes only and include elements created using generative AI tools. ︎

In response, Samsung asked a simple question — can anyone create Hollywood-style videos on a Galaxy mobile phone? The answer is the Cinematic Look-Up Table (Cine LUT) feature on the Galaxy S26 series. While the APV codec provides the foundation for cinema-quality video, Cine LUT brings a distinct color style to the footage.

Cine LUT makes professional-level color grading — once reserved for experts — accessible to anyone. Samsung collaborated with internal teams and external specialists to bring the feature to life. The Mobile eXperience (MX) Business led final camera implementation, Samsung Research developed core video processing technologies and U5K Imageworks — a colorist studio behind globally recognized productions — helped shape its visual aesthetic.

Following the introduction of the APV codec, which delivers a visually lossless level of image quality, Samsung Newsroom spoke with three key developers behind Cine LUT — Sugon Baek of the Camera Image Quality R&D Group at the MX Business, Bomi Kim of the Reality Media Lab at Samsung Research and Taesik Eom, CEO of U5K Imageworks — to hear the story of its creation.

Q. What is a LUT? What sets Cine LUT on the Galaxy S26 series apart?

Baek: A LUT is essentially a “map” that transforms one set of colors into a desired look. Unlike conventional filters that simply overlay color, Cine LUT reinterprets Samsung Log¹ footage to deliver the depth and look of professional filmmaking.

Kim: It’s optimized for Log video. By leveraging its wide gradation,² the feature precisely reconstructs color and brightness to preserve subtle tonal details often lost with conventional filters for richer, more natural depth.

Q. What led to the development of Cine LUT?

Kim: While Galaxy devices supported Log video for high-quality capture, color grading remained challenging for users. We aimed to make professional-looking results accessible without advanced editing skills.

Baek: We wanted to create an experience that lets users preview cinematic footage at the moment of capture, then apply a LUT and share the video with a single tap in the Gallery.

Q. How did the collaboration with U5K Imageworks begin? How was Cine LUT developed?

Eom: Our collaboration began two years ago with Rec. 709 LUT advisory work for Samsung Log video, where we refined strong colors into more natural tones — an experience that led to Cine LUT. For this project, we developed multiple versions across three intensity levels — neutral, soft and strong — and tested them in diverse scenes, ultimately selecting four core styles.

Kim: Building on U5K’s color direction, we validated the concepts against quantitative criteria to ensure consistent performance in different environments, refining them through testing until creative intent and technical quality aligned.

Q. What challenges did you face during development?

Kim: We needed a large dataset to validate performance across diverse conditions. Testing in real-world environments — from natural and indoor lighting to day and night — and close collaboration were key to capturing the nuances of color.

Baek: Maintaining consistent, undistorted color in different environments was challenging. Through continuous testing, we developed a LUT that balances subjective preference with objective quality.

Q. What was the key consideration in creating looks optimized for mobile phones?

Eom: Ensuring reliable performance in real-world conditions was key. Since lighting, exposure and white balance constantly vary, we focused on creating looks that remain natural in any situation.

Kim: Quality was our top priority. We analyzed each frame and validated performance using tools like color charts, gray balance and vector scopes.

Q. Why were these four styles chosen for the Galaxy S26 series?

Baek: We analyzed the visual language of popular film genres and identified four representative styles. From the high-contrast Blockbuster to the fresh Coming-of-age, warm Romance and moody Thriller, each color palette was designed to give everyday scenes an instant cinematic look.

Q. Which Cine LUT styles do you recommend for different situations?

Eom: There’s no fixed answer — it depends on the situation. Blockbuster suits high-contrast environments like outdoor and urban scenes; Coming-of-age fits soft, trendy settings like cafes or vlogs; Romance adds warmth to character-driven scenes; and Thriller creates a more striking impression.

Q. What stood out to you in user feedback?

Baek: We expected it might be seen as just another video effect, but the response exceeded expectations. Users quickly recognized that combining Log shooting with Cine LUTs expands creative possibilities beyond simple filters. We’re also seeing more users choose styles based on the scene, with high-quality videos widely shared on social media — and even inspiring new ways to create content.

Q. What are your plans for the future?

Baek: We aim to further establish the Galaxy S26 series as a professional-grade camera. We hope to see more content that resonates with both creators and viewers and will continue to set new standards in video creation.

Kim: As the world changes rapidly, our goal is to identify next-generation technologies. Through close collaboration with business divisions, we will work to bring them into products and deliver innovative experiences to users around the world.

Born from close collaboration, Cine LUT on the Galaxy S26 series transforms everyday moments into cinematic visuals. Beyond its technical achievements, the feature marks an important step toward making video creation more accessible — lowering barriers once reserved for professionals and enabling anyone to express themselves.

Heesub Han, a commercial and documentary director, shot a series of short films on Galaxy S26 Ultra using the APV codec and Samsung Log. Explore the videos below to discover the possibilities of Cine LUT through the making-of and short films.

1. A technique that uses a logarithmic curve to expand detail in darker areas. While camera sensors capture brightness uniformly, the human eye is more sensitive to changes in shadows. Log helps footage better reflect natural perception. ︎
2. The smoothness and precision of tonal transitions in an image — how it shifts between light and dark. ︎

Vasovagal syncope occurs when a person’s heart rate and blood pressure drop abruptly due to factors like excessive stress, leading to a temporary loss of consciousness. While the fainting spell itself is typically not life-threatening, sudden falls can cause severe secondary injuries like fractures or concussions, making early prediction critically important for prevention.

“Up to 40% of people experience vasovagal syncope over their lifetime, with one-third experiencing recurrent episodes,” said Professor Junhwan Cho of the Department of Cardiology at Chung-Ang University Gwangmyeong Hospital. “An early warning could give patients advance time to get into a safe position or call for help, which would dramatically reduce the incidence of secondary injuries.”

The joint research team, led by Professor Cho, conducted evaluations on 132 patients with suspected VVS symptoms during induced fainting tests. Using a Galaxy Watch equipped with a photoplethysmography (PPG) sensor, the team analyzed the watch’s heart rate variability (HRV) data with an AI algorithm. The model successfully predicted impending fainting episodes up to five minutes in advance with 84.6 percent accuracy, at a clinically meaningful sensitivity of 90 percent and a specificity of 64 percent.

“This study is an example of how wearable technology can help shift healthcare from being designed for ‘post-care’ to a model of ‘preventive care,’” said Jongmin Choi, Head of Health R&D Group, Mobile eXperience (MX) Business, Samsung Electronics. “We are committed to driving technological innovation that empowers our users to lead healthier everyday lives.”

The research findings were published in Volume 7, Issue 4 of “European Heart Journal – Digital Health,” a leading medical journal and they represent the world’s first study to successfully demonstrate the potential for a commercial smartwatch to provide early prediction of syncope.

Samsung plans to further advance the health monitoring capabilities of its wearable portfolio and expand collaboration with leading medical institutions. Through these efforts, the company aims to lead the digital health industry and accelerate the implementation of personalized, preventive health solutions.

Power Class (PC) is a 3GPP^TM1 standard that defines how strongly a device can transmit its signal, with a lower-class number indicating a higher output power. Higher power is critical for improving signal quality and extending network reach, especially useful in harder-to-reach areas. At the same time, the rise of data- and time-intensive services like physical AI, autonomous systems and AR/VR is driving a surge in upload demand. PC1 is expected to be a key factor in elevating the FWA user experience by offering fiber-like uplink speeds and reducing bottlenecks, which will support the demands of evolving technologies and next-generation AI services.

The test was completed at Samsung’s R&D lab using its fully software-driven vRAN solution, 3.7GHz Massive MIMO radios and Qualcomm Technologies’ X85 chipset-equipped test device. Key technical findings include:

• Up to 10x Uplink Throughput Enhancement: During the lab test, the application of PC1 technology achieved up to 10 times higher uplink throughput at the cell-edge compared to PC1.5 standard. For users, this means smoother video calls and faster file upload in areas where signals are typically weakest, like remote regions or isolated corners of buildings.

• 1.4x Coverage Expansion: In addition to performance improvements, PC1 is capable of extending the coverage range by up to 40% more compared to PC1.5. This allows individual devices to stay connected across a much wider area, maintaining strong signals even when farther away from a base station.

“As networks continue to evolve and support more AI-driven services, high-performance wireless infrastructure becomes more essential,” said Eun Yong Kim, Vice President and Head of Air Technology, Networks Business at Samsung Electronics. “This validation highlights Samsung’s readiness to bring advanced technologies to market with partners like Qualcomm Technologies, empowering operators to deliver faster, more efficient networks that are ready to handle everything from seamless industrial data transmission to increasingly data-heavy user experiences.”

“With its higher transmission power, PC1 technology expands both the performance and reach of FWA devices,” said Gautam Sheoran, Senior Vice President & General Manager, Connectivity, Broadband and Networking at Qualcomm Technologies, Inc. “Our collaboration with Samsung demonstrates how ecosystem innovation is driving smarter, more capable networks — bringing stronger, more reliable connectivity to every day users.”

Building on the successful lab test, the companies have also recently conducted field tests on a U.S. Tier 1 operator’s network, with the feature expected to be commercially available in 2027.

Samsung Networks has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung is driving the industry to advance 5G networks and paving the way for 6G and beyond with its market-leading product portfolio, from purpose-built RAN, vRAN, Open RAN, AI RAN and cloud-native core to private network solutions and AI-powered automation tools. The company currently provides innovative network solutions to mobile operators that deliver boundless connectivity to hundreds of millions of users worldwide.

1. 3GPP is a trade mark of ETSI ︎

Samsung is expanding the One UI 8.5 rollout to more devices, bringing the latest Galaxy AI features across the Samsung Galaxy ecosystem.¹ The update focuses on enhancing communication and creative experiences on Galaxy mobile phones and tablets, including the Galaxy S25 series, Galaxy S25 FE, Galaxy S24 series, Galaxy S24 FE, Galaxy Z Fold7 and Galaxy Z Flip7, Galaxy Z Fold6 and Galaxy Z Flip6, Galaxy Tab S11 series and Galaxy Tab S10 series.

One UI 8.5 will begin rolling out in Korea starting May 6,² with additional regions to follow.

1. Features may vary depending on model and service region. ︎
2. Availability and timing may vary by market and model. ︎

“Galaxy Book6 Enterprise Edition marks an important step in expanding the Galaxy Book series into enterprise computing,” said Andrew Chun, CVP & Head of B2B NPC Group, Mobile eXperience (MX) Business at Samsung Electronics. “We’re excited to bring the connected Galaxy experience to enterprise IT environments to help enable seamless workflows across devices and businesses.”

Purpose‑Built for Enterprise Environments

Galaxy Book6 Enterprise Edition is designed to simplify enterprise device deployment and configuration, helping organizations maintain consistent device settings across their PC environments and streamline device provisioning.

Devices can be prepared in advance with enterprise configuration options that include:

• Custom OS imaging
• BIOS configuration and logo customization
• Asset tagging for effortless management
• Windows Autopilot

This enables systems to be ready for immediate use while helping organizations maintain standardized configurations across their device fleets.

Enterprise‑Grade Security

Galaxy Book6 Enterprise Edition is engineered to give organizations confidence at every stage of the device lifecycle, with security being a foundational element to safeguard data and maintain system integrity.

It integrates hardware‑level protections, platform security and standardized configurations that help maintain control. This includes secure biometric authentication with a built-in fingerprint sensor and IR camera, enabling fast, password-free sign-in via Windows Hello for enhanced privacy protection and seamless access.

Galaxy Book6 Enterprise Edition also aligns with security requirements for PC platforms by National Institute of Standards and Technology (NIST) for platform integrity and firmware resilience. A discrete Trusted Platform Module (dTPM) provides cryptographic functions, such as creating and storing cryptographic keys, to further enhance security on all levels ㅡ including both hardware and software. With Samsung Knox underpinning these protections, Galaxy Book6 Enterprise Edition takes a multi-layered approach to security and privacy, helping protect devices against cyber threats while maintaining the integrity of sensitive data.

Productivity Powered by Galaxy AI

Galaxy Book6 Enterprise Edition enhances productivity with advanced performance and AI capabilities. Equipped with an NPU² capable of up to 49 TOPS, it enables efficient AI processing and seamless multitasking for demanding workloads. Finally, it brings the connected Galaxy experience into enterprise environments by extending workflows across devices.

Integrated Galaxy AI³ features help streamline everyday workflows with the following features:

• AI Select:⁴ supports quick translation and contextual recognition directly from the screen.
• Note Assist:⁵ helps summarize meeting notes and share key information across teams.
• AI Cut Out: helps prepare high-quality images for various uses.
• Intelligent Search:⁶ enables users to simply describe the content, helping them find files more efficiently.

These features further enhance productivity through seamless connectivity across Galaxy devices:

• Quick Share: enables fast file transfer between Galaxy devices.
• Multi Control:⁷ allows users to control multiple devices using a single keyboard and mouse.
• Nearby Devices:⁸ easily finds connectable Galaxy devices and connects with drag and drop to enable a range of connected experiences.
• Second Screen:⁹ offers users an additional display using Galaxy Tab.
• Storage Share:¹⁰ lets users instantly view photos, videos and files from their Galaxy Book on a Galaxy phone and vice versa, without file transfer.
• Link to Windows:¹¹ extends the user’s Galaxy phone screen to their PC for a more comfortable and productive experience.
• Samsung Find: utilizes the active SmartThings Find network of 300 million-strong to help users find their Galaxy Book — even when it’s powered off.

Designed for Work

Galaxy Book6 Enterprise Edition features a slim and balanced design built for modern business environments. It features a refined hinge structure, slim bezels and a clean keyboard layout that come together to create a professional design suited for everyday work.

Available in Mocha Gray with a thin 14.9 mm chassis, Galaxy Book6 Enterprise Edition comes in 14‑inch and 16‑inch models to support different work styles ranging from mobile professionals to office-based teams. It also supports battery life capable of up to 24 hours of video playback¹² and fast charging that restores up to one‑third of the battery in around 30 minutes, enabling longer periods of uninterrupted work. Lastly, both the 14-inch and 16‑inch models improve usability with a Pro Keyboard with backlight, while the 16-inch model includes an additional numeric keypad that enhances productivity.

Availability

Galaxy Book6 Enterprise Edition will be available in select markets starting in April 2026. 

For more information about the Galaxy Book6 Enterprise Edition, please visit: Samsung Global Newsroom or Samsung.com.

Galaxy Book6 Enterprise Edition (16-inch)
Dimensions*	357.0 x 248.0 x 14.9 mm
	*Accuracy of numbers may vary depending on measurements used.
Weight*	1.74 kg
	*Weight may vary by market.
OS	Windows 11 Pro
	*Edition version and availability timing may vary depending on model and/or market.
Display	16.0″ IPS WUXGA (1920×1200), 350nits
	*Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.
Processor*  NPU* Graphics*	Up to Intel® Core Ultra 7 Processor (Series 3)
	*Specifications may vary depending on model and/or market.
	Intel AI Boost, Max 49 TOPS
	*NPU performance may vary by processor.
	Intel® Graphics
	*Specifications may vary depending on model and/or market.
Network*	Bluetooth® v5.4 / Wi-Fi 6E
	*Wi-Fi 6E availability may vary due to OS version, market, location, network conditions and other factors. Actual speed may vary by market, carrier and user environment. Wi-Fi 6E wireless network routers required and sold separately.
Color	Mocha Gray
Memory*   Storage Camera	16/32GB (LPDDR5X)
	*Availability may vary by model.
	256/512GB/1TB SSD (PCle), Expansion Slot
	*Availability may vary by model and/or market  **Actual storage space availability may vary depending on pre-installed software and by market, file size and format.
	FHD (1080p) IR Camera (Windows Hello facial recognition)
Microphone/Speaker	Internal Dual Array Digital Microphones / Stereo speaker (2Wx2), Dolby Atmos®
Keyboard*	Numpad, Backlit keyboard *One Tone
	*Keyboard layout may vary by market.
Trackpad	Clickpad
Battery*	61.2Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging*	45W USB Type-C Adapter
	*The inbox charger and data cable are USB Type-C.
Port*	USB-C(2), USB-A(2), HDMI, microSD, Universal Audio Jack, RJ45, S Security Slot
	*Actual speed of USB may vary depending on user environment.

​ Galaxy Book6 Enterprise Edition (14-inch)
Dimensions*	313.4 x 221.1 x 14.9 mm
	*Accuracy of numbers may vary depending on measurements used.
Weight*	1.43 kg
	*Weight may vary by market.
OS	Windows 11 Pro
	*Edition version and availability timing may vary depending on model and/or market.
Display Processor NPU Graphics	14.0″ IPS WUXGA (1920×1200), 350nits
	*Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.
	Up to Intel® Core Ultra 7 vPro® Processor (Series 3)
	*Specifications may vary depending on model and/or market.
	Intel AI Boost, Max 49 TOPS
	*NPU performance may vary by processor.
	Intel® Graphics
	*Specifications may vary depending on model and/or market.
Network	Bluetooth® v6.0 / Wi-Fi 7 or Bluetooth® v5.4 / Wi-Fi 6E
	*Actual speed may vary depending on market, carrier and user environment. Wi-Fi 6E availability may vary due to OS version, market, location, network conditions and other factors. Wi-Fi 6E wireless network routers required and sold separately.
Color	Mocha Gray
Memory  Storage Camera	16/32GB (LPDDR5X)
	*Availability may vary by model.
	256/512GB/1TB SSD (PCle), Expansion Slot
	*Availability may vary by model and/or market **Actual storage space availability may vary depending on pre-installed software and by market, file size and format.
	FHD (1080p) IR Camera (Windows Hello facial recognition)
Microphone/Speaker	Internal Dual Array Digital Microphones / Stereo speaker (2Wx2), Dolby Atmos
Keyboard	Pro keyboard, Backlit keyboard *One Tone
	*Keyboard layout may vary by market.
Trackpad	Clickpad
Battery*	61.2Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging*	45W USB Type-C Adapter
	*The inbox charger and data cable are USB Type-C.
Port*	Thunderbolt4 or USB Type-C(2), USB Type-A(2), HDMI, microSD, Universal Audio Jack, RJ45, Security Slot
	*Actual speed of USB may vary depending on user environment.

1. The Intel vPro® platform is only available for the 14-inch model of the Galaxy Book6 Enterprise Edition. ︎
2. CPU and GPU specifications may vary depending on model, country or region. ︎
3. Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those services listed under “Advanced intelligence” in the current Samsung Services Terms and Conditions. ︎
4. Requires an internet connection. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. AI Select download and installation may be required when launching the app for the first time. ︎
5. Summary for Note Assist requires a network connection and Samsung Account login. Service availability may vary by language. Summary feature for Note Assist is activated when a certain number of characters is met and is under the character limit. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed. ︎
6. Service availability may vary by country, region or language. Certain languages may not be available. ︎
7. Each device must be registered with a single Samsung Account and connected to the same Wi-Fi network. Multi Control requires updated Galaxy phones and tablets with One UI 5.1.1 or above and Galaxy Book series devices released in 2021 or later with Samsung Settings v1.5 (Intel) or Samsung Settings v3.3 (Arm) and 2024 TVs or 2024 Smart monitors. Some functions (such as Copy & Paste or Drag & Drop) may not be available when using certain device models and apps. Feature availability may vary by region (e.g. not provided in the People’s Republic of China). ︎
8. To use Nearby Devices, certain conditions must be met. Feature availability: Phone, tablet or PC must be signed in to the same Samsung account and must have both Wi-Fi and Bluetooth turned on. Galaxy phones and tablets require One UI 7 or higher. Galaxy Books with Nearby Devices require the app to be installed from the Microsoft Store and the following software versions are also required: Samsung Settings 6.0 or higher (Arm), Samsung Continuity Service 1.13 or higher. Discoverable devices: Devices that meet these conditions will appear when the Nearby Devices button is tapped in the quick panel: Galaxy phones and tablets: Must be signed in to the same Samsung account and Bluetooth must be turned on. One UI 7 or higher is required to use all features. Limited features are available if phone or tablet has One UI 4.1.1 or higher and Continuity Service 1.2.27 or higher. Galaxy Book must be signed in to the same Samsung account and Bluetooth must be turned on and requires Samsung Settings 6.0 or higher (Arm), Samsung Continuity Service 1.13 or higher. Samsung TVs and Smart monitors and projectors must be turned on and must have connected to this phone/tablet at least once using Smart View or DeX. Only TVs released in 2016 or later are supported. Not discoverable on Galaxy Books. Galaxy Buds, watches, fitness bands and rings must be paired with this device using Bluetooth. Bluetooth must be turned on. Galaxy Buds must be removed from case or case must be opened. Galaxy Watch4 and above are supported. Watches, bands and rings aren’t discoverable on Galaxy Books or tablet. ︎
9. For a better experience, both devices must be signed in to the same Samsung account. Galaxy Tab S10 Ultra and Galaxy Book5 Pro sold separately. Available on select Samsung Galaxy Tab models only, including Galaxy Tab S10+, Tab S10 Ultra, Tab S9, Tab S9+, Tab S9 Ultra, Tab S9 FE, Tab S9 FE+, Tab S8, Tab S8+, Tab S8 Ultra and Tab Active4 Pro with One UI 3.1 or later versions installed. Available on Samsung Galaxy Book series devices with Windows 10 2004 OS or later version installed. Some additional functions are supported only on Samsung Galaxy Book series devices. Some apps may not support this feature for content protection purposes. ︎
10. Each device must be signed in to same Samsung account and must have both Wi-Fi and Bluetooth turned on. Requires updated Galaxy phones and tablets with One UI 7 or higher and kernel version 5.15 or higher and Galaxy Book2 or later (Intel) and Galaxy Book4 or later (Arm) and Samsung Smart TV models including U8000 and above released after 2025. Feature availability may vary by region and device model. ︎
11. Users must link their Samsung Galaxy device to their Windows PC through ‘Link to Windows’ on the phone and Microsoft Phone Link Apps on PC and follow the set-up prompts, including being signed into the same Microsoft account. ‘Link to Windows’ is preloaded on select Galaxy devices. PC (Microsoft Phone Link App) requires Windows 10 or above. Microsoft Phone Link recommends Samsung Galaxy device to be on the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens or may require a touchscreen. ︎
12. Typical value of battery capacity tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among battery samples tested under the IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors. ︎

Samsung Electronics has partnered with the Stedelijk Museum Amsterdam to present a curated selection from its modern and contemporary collection on Samsung Art Store.

The Stedelijk Museum Amsterdam is known for its association with movements such as De Stijl and for its focus on modern art and design. Its collection includes works that use strong color, geometric forms and bold compositions, all elements that continue to influence how interiors and objects are designed today.

Highlights include “The Parakeet and the Mermaid” by Henri Matisse, alongside pieces by Kazimir Malevich, Vincent van Gogh, Paul Cézanne, Claude Monet and Jan Toorop, reflecting the breadth of the Stedelijk’s modern European collection.

Living spaces are becoming more expressive, with art at the center of the home. The Stedelijk Museum Amsterdam joins leading institutions on Samsung Art Store, including The Metropolitan Museum of Art, The Museum of Modern Art and Tate, alongside a broader mix of editorial, photographic and design-led brands.

“The Stedelijk Museum Amsterdam aims to introduce modern art and design to the widest possible audience,” said Rein Wolfs, Director, Stedelijk Museum Amsterdam. “It’s a significant development, allowing people around the world to explore our collection in detail from home.”

“At Samsung, we see the home as a key space for experiencing art,” said Marta Di Gioia, Curator for Samsung Art Store Europe. “By featuring works like Matisse’s ‘The Parakeet and the Mermaid’ on Samsung Art Store, we enable people to live with art that has shaped modern culture.”

Samsung Art TVs, including OLED,¹ newly joining in 2026, sit at the center of the experience, seamlessly displaying artwork in the modern home. Samsung Art Store — now available on more Samsung TVs — features a growing collection across genres and eras, redefining how art is discovered and experienced.

1. Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe. ︎

Samsung Electronics today announced the global launch of the 32-inch Samsung Spatial Signage (SMHX model), adding a compact format to its glasses-free 3D commercial display lineup. Designed for narrow shelves and counters, it gives brands a flexible way to present product-focused content in full 3D rotation.¹

“The 32-inch Spatial Signage makes immersive 3D accessible across a much wider range of commercial environments,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Combined with our growing portfolio of displays and solutions, the new model reflects Samsung’s commitment to building a connected commercial display ecosystem that customers can rely on, wherever they operate.”

Smaller Format, Bigger Impact at Shelf Level

The 32-inch model follows the global rollout of the 85-inch Spatial Signage earlier this year. While the 85-inch model is designed for large, high-impact retail installations with life-size product visuals, the 32-inch model brings the same glasses-free 3D experience to shelves, counters and other compact spaces.

Suited for a wide range of environments, including retail, public spaces, entertainment venues, education and hospitality, the smaller format brings immersive 3D content to places where close-up visibility matters most. The 32-inch Spatial Signage helps highlight featured products, promotional content, exhibit information, campus messaging and other high-impact content.

Spatial Signage uses Samsung’s patented 3D Plate technology, which applies binocular parallax to deliver different images to each eye, creating cinematic depth without 3D glasses. It retains full clarity while showing all sides of a product in realistic 360-degree rotation.

Weighing just 8.5 kg with a sleek 49.4 mm slim profile, the 32-inch model features FHD resolution (1,080 x 1,920) in a 9:16 portrait format. Unlike bulky box-type 3D displays, it is lightweight, easy to install and compatible with industry-standard VESA wall mounts for wall or stand placement, much like conventional signage.²

Spatial Signage has earned industry recognition, including a CES 2026 Innovation Award in the Enterprise Tech category and a Silver award at the Edison Awards. Going forward, Samsung plans to further expand the Spatial Signage lineup with new sizes, including a 55-inch model.

More Control and Creativity With Samsung VXT

Samsung also announced new updates to Samsung VXT, its cloud-based digital signage platform.³ The update brings new capabilities to Samsung’s full digital signage portfolio,⁴ including Spatial Signage. Businesses can use VXT to manage connected screens across multiple locations, schedule and automate content delivery and create signage-ready video content directly within the platform.

To further enhance remote management, Samsung has added scheduling capabilities to screen presets, allowing screen settings such as brightness, volume and on/off timers to be applied across connected displays at a designated time or according to a set schedule, including outside operating hours. VXT also includes Smart Download, which helps minimize network traffic load by enabling content to be downloaded by some screens and shared with other connected screens on the same network.⁵

Released earlier this month, AI Studio app enables users to create signage-ready videos from a single product image and a text prompt, with an option to upscale output to 4K UHD resolution at 60 frames per second. The app also includes an option to optimize content for Spatial Signage to enhance the overall 3D viewing experience.

Samsung VXT has also expanded its content management capabilities with the following features:

• Event now includes automated content transitions, adding new event types, like weather conditions. This allows businesses to automatically display content based on real-world weather conditions.⁶ For example, signage can promote rain gear in wet weather and switch to sun hats in sunny conditions, allowing businesses to manage content more dynamically across different scenarios.
• Multiple Takeover enables synchronized content transitions across all linked screens based on a preset schedule and playback cycle, allowing centralized control over large-scale content campaigns.
• Streaming Widget enables real-time streaming of live broadcast content directly on connected displays, with support for closed caption settings.

Samsung’s continued focus on advancing both display hardware and platform capabilities has contributed to its position as the world’s No. 1 commercial display provider for 17 consecutive years.⁷ For more information, visit www.samsung.com.

1. Now available in Korea, the 32-inch Spatial Signage will roll out to global markets throughout 2026. Availability of Spatial Signage may vary by size and region. ︎
2. Spatial Signage supports wall mount installation. Wall mount and stand accessories are sold separately. ︎
3. Samsung VXT is sold separately and availability varies by region. Additional usage fees may apply for certain apps within the platform. ︎
4. Samsung VXT is available on signage running Tizen 4.0 or above. ︎
5. Smart Download is supported on signage running Tizen 6.5 or above. ︎
6. Weather data is sourced through The Weather Channel (TWC) widget. ︎
7. Omdia Q4 2025 Public Display Report, by unit sales. Excludes Consumer TVs. Omdia. For general information only; not an endorsement/certification/recommendation; no liability for reliance. ︎

“Travel plans are often scattered across confirmations, apps and messages, and that creates friction at the exact moments people need clarity,” said Woncheol Chai, EVP and Head of Digital Wallet Team, Mobile eXperience (MX) Business at Samsung Electronics. “By bringing Trips to Samsung Wallet, we’re giving Galaxy users a single place to keep their trip details organized and stay one step ahead as their plans unfold.”

The new feature introduces a Trip timeline that brings all travel-related plans together in a single view, adding structure to busy itineraries and providing a smoother journey from start to finish. When users add eligible items to Samsung Wallet, Trips groups them together based on factors such as time and location, helping travelers keep itineraries in one place despite details coming from different sources.   

Users can manage a range of travel-related experiences, including bookings such as hotels, flight itineraries, car rentals and excursions — as well as tickets for buses, trains, theme parks and sporting events. Trips also supports the ability to manually add itinerary items and include memos alongside saved items to capture key reminders, plans and notes throughout the journey.

Trips underscores Samsung’s ongoing commitment to evolving Samsung Wallet into a more helpful companion in everyday life. Over time, the company will continue to expand Samsung Wallet by adding new features and partner experiences, making it even easier for Samsung Galaxy users to access and manage the essentials they rely on, including while traveling.

Samsung Wallet provides peace of mind to users through protection from Samsung Knox, Samsung’s industry-leading security platform. Samsung Knox uses protections such as encryption and biometric authentication to help safeguard sensitive information, so only the device owner can access those data.

Samsung Wallet is built as an easy-to-use, secure platform that helps Galaxy users organize everyday essentials — from payment cards to boarding passes — in one mobile application. With a refined interface and seamless access, Samsung Wallet is designed to keep what users need within reach while supporting an open ecosystem through trusted partner integrations that expand user experiences over time.

Availability

Trips will be available in Samsung Wallet starting April 2026 on compatible Samsung Galaxy mobile phones¹ in Korea, the United States and the United Kingdom.

1. Applicable to all Samsung Galaxy mobile phones that are compatible with Samsung Wallet version 5.9.32 or higher in Korea, version 6.4.97 or higher in the U.S., or version 6.4.98 or higher in the U.K. ︎

Additionally, “Coral in Focus,” a documentary tied to the initiative, received the Coastal and Island Culture Award at the 23rd International Ocean Film Festival. Samsung was separately named to Fast Company’s 2026 Most Innovative Companies list for its work advancing mobile innovation in environmental research.

These recognitions reflect the impact of Samsung’s efforts to reverse the decline of coral reefs in partnership with U.S.-based nonprofit organization Seatrees and the Scripps Institution of Oceanography at the University of California San Diego. By bringing together Galaxy’s advanced image capturing capabilities, Seatrees’ community-driven restoration model and Scripps’ knowledge on marine science, Samsung is transforming Galaxy mobile phones into powerful tools for ocean conservation.

Coral reefs cover less than 1% of the ocean floor yet support approximately 25% of all marine life and sustain millions of livelihoods worldwide.² Without intervention, many reefs are at risk of disappearing by 2050 due to climate change, pollution and overfishing.

To help address this challenge, Samsung collaborated with Seatrees and Scripps to advance coral reef restoration across a growing network of sites in Costa Rica, Fiji, the Galápagos Islands, Indonesia and the United States.

Through the “Samsung x Seatrees: Bring Coral in Focus” initiative, partners and local communities are given Ocean Mode-equipped Galaxy devices and underwater housings to capture high-quality underwater imagery with Ocean Mode, which is then used to generate detailed 3D photogrammetric models. This process improves how coral reefs are monitored and evaluated, resulting in critical insight into reef health and recovery.

Together, Samsung, Seatrees and Scripps have driven meaningful impact across restoration sites. To date, more than 20,000 coral fragments have been planted, and over 80 3D reef models have been built to support monitoring and research efforts.

Now available through Expert RAW,³ Ocean Mode extends these capabilities to Galaxy users, making advanced underwater imaging⁴ available to more people while reducing reliance on expensive, heavy DSLR equipment. This increased accessibility is critical to scaling coral reef monitoring efforts, particularly in regions where resources and technical infrastructure may be limited.

These accolades build on Samsung’s broader commitment to sustainability under its initiative, Our Journey: Galaxy for the Planet. From incorporating recycled materials into Galaxy devices to developing technologies like Ocean Mode with like-minded partners, Samsung continues to explore how innovation can help protect the planet.

1. As of April 2026, Ocean Mode is supported on Galaxy S26 Series, and is expanding to the S25 Series, S24 Series, Fold 7, Flip 7, Z Tri-Fold, Fold 6 and Flip 6 throughout the first half of 2026. ︎
2. Smithsonian Museum of Natural History ︎
3. Expert RAW must be downloaded separately from the Galaxy Store, for free, before use. Supported on S26, S25, S24, S23 an S22 series devices, S21 Ultra, S20 Ultra, Note20 Ultra, Z TriFold, Z Fold7, Z Flip7, Z Fold6, Z Flip6, Z Fold5, Z Fold4, Z Fold3 and Z Fold2. Results may vary depending on editing method and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
4. Galaxy mobile phones used underwater were placed in a waterproof underwater housing. Galaxy mobile phones are not designed to be waterproof against seawater. ︎

Perched atop the cliffs of Nusa Dua, Bali, Indonesia, the luxury resort blends grand Balinese architecture, sweeping ocean views and a thoughtfully designed stay — where every detail, including in-room and on-property digital touchpoints, feels curated and intentional.

“We believe personalized service and elegance should extend into the digital space, ensuring each interaction reflects the warmth and refinement our guests expect,” said Eva Gepak, Executive Assistant Manager at The Apurva Kempinski Bali.

Samsung Newsroom explored how Samsung display technologies elevate the guest experience at the resort.

Where Comfort Meets Connectivity

Designed as an open-air theater inspired by the Majapahit era, The Apurva Kempinski Bali features 475 guest rooms, suites and villas — each blending craftsmanship, culture and modern comfort. Within these spaces, the digital experience extends naturally.

Samsung Hospitality TVs (HBU8000 model) in every room deliver 4K picture quality in an AirSlim design that complements the interiors. With Google Cast built in, guests can stream content from Android and iOS devices directly to the screen — no dongles or extra login steps required.

“Guests appreciate ordering services directly from the in-room TV and how easily they can stream their own content — just like at home,” said Gepak. “The technology enhances comfort and makes their stay feel more personal.”

Personalized Service, On Screen

When guests arrive, in-room on-screen features help them settle in and explore. Personalized welcome messages, amenity highlights and timely recommendations keep key information accessible.

Powered by LYNK Cloud, these digital touchpoints help guests discover the property while remaining polished and unobtrusive. At a resort where every detail is considered, this layer supports the premium atmosphere throughout.

A Connected Experience Across the Resort

The same ease extends beyond the guest room, with Samsung display technologies keeping guest-facing content current, coordinated and aligned with the resort’s overall tone.

Through LYNK Cloud’s centralized platform, staff manage TVs and digital signage, update messaging remotely and maintain a consistent experience across rooms and shared spaces — supporting the smooth, coordinated service expected of a five-star destination.

“This collaboration shows how connected displays, cloud platforms and thoughtful design elevate an exceptional property into a digitally empowered resort — setting a new benchmark for luxury hospitality in Asia,” said Kelly Zakaria, IT Manager at The Apurva Kempinski Bali.

Technology That Complements the Experience

In hospitality, technology works best when it feels like a natural extension of the stay. At The Apurva Kempinski Bali, Samsung Hospitality TVs add a modern digital layer to an experience defined by warmth and detail.

“Working with Samsung has been an outstanding experience,” said Zakaria. “From consultation and technical setup to post-installation support, every step was guided with clarity and care.”

Since 2020, Generation17 has supported Young Leaders worldwide with Samsung Galaxy technology, mentorship and networking opportunities to amplify their stories and solutions.

A snorkeling trip as a teenager off the island of Nusa Penida in Indonesia changed everything for Brigitta Gunawan. The reef was dense with life, fish weaving through coral in extraordinary colors. It was like nothing she had ever seen. Back on shore, one thought stayed with her: most people would never experience this.

Brigitta grew up in Jakarta, an inland industrial city far from reefs, but had always felt drawn to the water. She even took her first steps on a beach in Bali. After a snorkeling trip to Nusa Penida, that connection became something else: a sense of responsibility.

According to the UN Environment Programme (UNEP), warming oceans, pollution and overfishing have put coral reefs on a devastating trajectory, with up to 90% projected to disappear by 2050. Coral reefs, found in more than 100 countries, are among the most important ecosystems in the ocean — supporting marine life, protecting coastlines and sustaining the communities that depend on them. Globally, more than one billion people depend on healthy oceans for their livelihoods.

“We’re going to lose so much in such a short amount of time,” Brigitta says. “I decided that there’s something that I can do.”

Turning a Hashtag Into a Movement

In 2021, at 17, she launched 30×30 Indonesia, named after the global effort to protect 30% of the ocean by 2030. The target, backed by the UN’s Global Goals for climate action (Goal 13) and life below water (Goal 14), is seen as critical to preserving marine ecosystems. She began simply, with a hashtag and a call for people to submit photos holding signs of support. In the first month, over 400 photos poured in, many from schools and youth groups who had never heard of the 2030 target before.

“I had absolutely no experience,” Brigitta says, crediting early mentors. “I just enjoyed going out there and slowly building what it is today.”

Soon, Brigitta expanded beyond social media. Working with a local diving community and village leaders in northeast Bali, she helped design and build a coral garden on the ocean floor — an artificial structure where coral fragments are planted to help degraded reefs recover, even as oceans continue to warm. Over the past five years, her team has planted over 1,400 coral fragments, with a survival rate of up to 86%.

Technology Bringing the Ocean to Everyone

As her coral restoration work grew, a deeper challenge nagged at Brigitta: most people would never set foot in the sea, let alone see a reef in person. “It’s important for people to see the ocean so that they know why we have to save it,” she says.

In 2024, she launched Diverseas, a free education program that uses 360-degree underwater filming to bring reefs into classrooms, supporting the UN’s Global Goal for quality education (Goal 4). Brigitta partners with grassroots conservation organizations worldwide to capture footage. Students slip on headsets and suddenly find themselves beneath the surface, surrounded by coral and other marine life.

Students who live inland have never seen these underwater scenes; by fostering ocean literacy, Brigitta is calling for collective action to protect biodiversity.

Diverseas has since reached more than 20,000 people across 12 countries through workshops, online courses, diver training scholarships, conferences and events. Its focus on immersive ocean literacy makes the undersea world feel real, and worth protecting.

For Brigitta, the goal now is to reach more communities around the world and to continue restoring reefs across Indonesia.

The Next Wave of Ocean Advocates

In coral reef restoration, where the numbers on reef loss can feel overwhelming, Brigitta believes staying optimistic is essential. “For young people, giving up is not an option,” she says. “We have to remain hopeful.”

And the best place to build that hope? The classroom, both physical and virtual. “I believe education is so powerful,” she says. “If you do it right, you inspire young people who become the policymakers of the future.”

Samsung Art Store introduces 22 works by Tamara de Lempicka, a defining Art Deco artist. Renewed interest in the style — often linked to a broader “Neo-Deco” revival — is bringing her signature aesthetic back into the spotlight for a new generation of design-conscious audiences across interiors and fashion.

Known for bold compositions, sculptural forms and refined elegance, Lempicka’s work captures early 20th-century modernity. With clean lines, striking geometry and polished surfaces, her style continues to influence contemporary art, fashion and design.

The collection includes some of Lempicka’s most celebrated pieces such as the iconic “Autoportrait” (1929), a self-portrait painted in Paris and commissioned by the German fashion magazine Die Dame to celebrate women’s independence. Also featured is “St. Moritz,” a sharply composed portrait showcasing her distinctive, highly stylized approach. A selection of still lifes further highlights the breadth of her practice, demonstrating her versatility across subjects while maintaining a cohesive visual identity.

“At the heart of Tamara de Lempicka’s work is a powerful sense of identity, elegance and modernity,” said Marisa de Lempicka, President of the Tamara de Lempicka Estate. “It is important for us to continue sharing that vision in ways that resonate with contemporary audiences. This collaboration with Samsung Art Store enables her work to enter new spaces.”

With the addition of Lempicka’s work, Samsung Art Store expands its portfolio in step with evolving design trends — offering new ways to personalize living spaces with culturally relevant art. The collaboration also reflects the platform’s commitment to accessibility, bringing diverse artistic voices into everyday environments and broadening engagement with significant pieces.

“Tamara de Lempicka’s work has a timeless quality that feels especially relevant as Art Deco comes back into focus,” said Marta Di Gioia, Curator for Samsung Art Store Europe. “The work retains its boldness and modernity without losing its original edge.”

For nearly a decade, Samsung has shaped the future of art in the home. Introduced in 2017, The Frame — the world’s first Art TV — transformed blank screens into curated canvases. By 2025, the Art TV lineup expanded to include Neo QLED, Micro RGB and Micro LED, with OLED¹ joining in 2026. Samsung Art Store now reaches more TVs than ever, offering a growing catalog across genres and periods and reshaping how people discover and enjoy art.

1. Samsung Art Store is available on select OLED models only (S95H globally and S99H in Europe). ︎

Samsung Electronics today unveiled three new kitchen appliances — the Bespoke AI Single 1Door Fridge & Freezer, Bespoke AI Dishwasher and Extractor Induction Hob. Developed under a design philosophy that prioritizes seamless integration and intelligent performance, the lineup brings enhancements across cooling, cooking, ventilation and dish care.

“With this lineup, we’re strengthening Samsung’s position in the premium kitchen by combining seamless design with purposeful intelligence,” said Hyoung Min Park, VP and Head of the Customer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “From AI-driven cooling to adaptive dish care and integrated extraction, these appliances are engineered to respond to real usage patterns, helping people create kitchens that are both refined and responsive.”

Precision Cooling and Seamless Access for Modern Kitchens

Bespoke AI Single 1Door Fridge & Freezer offer flexible options to suit different storage needs. The two units can be used together as a coordinated pair or selected individually to expand refrigeration or freezing capacity as required.

They also emphasize usability and seamless design integration. Auto Open Door provides effortless access with a light touch.¹ A built-in touch sensor enables smooth opening, supported by a sensor light for improved visibility and an alert sound when activated. The refrigerator maintains a seamless, flat-front appearance without a handle that naturally aligns with surrounding cabinetry.

Additionally, the fridge introduces enhanced cooling functionality designed to improve freshness management. AI Precise Cooling on the SmartThings App² automatically adjusts the defrost cycle to help maintain consistent internal conditions. The system analyzes usage patterns and schedules defrosting to run when the doors are not opened frequently,³ helping reduce temperature fluctuations and preserve taste, texture and freshness of food over time.

Further, Metal Cooling independently supports temperature stability by retaining cold air and restoring internal temperatures more quickly after the door is opened. Compared with conventional models that have featured a half-sized metal duct on the rear wall, the new model incorporates a full metal duct design across both the rear wall and the door surface.⁴ This expanded structure lowers temperature changes and supports more stable cooling performance.

Energy Efficient Dishwashers With Intelligent Cleaning Performance

The Bespoke AI Dishwasher lineup is designed to address varying energy standards and lifestyle needs across global markets. The range includes A-20%,⁵ A-10%,⁶ A and even B-Grade models in Europe.⁷ For models with the extra energy savings than the Grade A energy rating, an Active Fan Dry system⁸ improves drying efficiency by enhancing internal air circulation and lowering rinse water temperature to reduce heating⁹ demand.

To accommodate different kitchen layouts, the product is available in Fully Built-In, Free-Standing, Semi Built-In and Built-Under types,¹⁰ supporting both integrated cabinetry environments and more traditional kitchen configurations. This enables flexible deployment according to regional requirements and consumer priorities.

Cleaning performance is driven by AI Wash,¹¹ which uses a high-resolution turbidity sensor and machine learning algorithm to measure food particles at each stage of the cycle. Based on this analysis, the system automatically adjusts washing and rinsing times to effectively remove stubborn residue — without the need for pre-rinsing.

The upgraded,¹² space-saving 3rd Rack Washing System further enhances flexibility by providing dedicated zones for cutlery, utensils and drinkware. The drinkware section accommodates up to six cups and is supported by six spinning nozzles for targeted spray coverage. This configuration improves loading efficiency and frees up space in other racks,¹³ enabling better overall organization.

Durable Surface and High-Efficiency Ventilation in One Integrated Appliance

The Extractor Induction Hob integrates the induction cooktop and extractor hood into a single appliance. This makes it particularly suitable for open-plan kitchens and island installations where installing a conventional hood may be challenging. By capturing steam and odors¹⁴ at the source, it helps maintain cleaner air while preserving the openness of modern kitchen spaces.

Even with cooking and ventilation combined in a single unit, it preserves the distinct performance strengths of both functions. Its cooking surface incorporates Samsung’s Anti-Scratch Glass with a Mohs hardness rating of 8,¹⁵ helping resist visible scratches¹⁶ that arise during everyday use. A superhydrophobic coating reduces residue buildup to support easier cleaning, while the matte finish reinforces a refined, modern aesthetic suited to contemporary interiors.

Beyond surface durability, cooking flexibility is also enhanced by Flex Zone Plus, a wide, open cooking area designed to accommodate multiple or larger cookware at the same time. Featuring denser heating¹⁷ elements for more even heat distribution, it supports a variety of cookware shapes and sizes, including longer or oversized dishes.¹⁸ The surface automatically detects¹⁹ the position and size of cookware to activate heating precisely where needed, helping ensure consistent cooking performance.

Ventilation performance is equally impressive. In Boost mode, suction of up to 720 m³/h²⁰ effectively captures steam, smoke and odors at the source. Despite its strong airflow capability, the system achieves A+ energy efficiency,²¹ balancing performance with energy-conscious operation. By integrating cooking and ventilation into one appliance, the Extractor Induction Hob removes the need for a separate hood and supports a more open, streamlined kitchen layout.

Maintenance is simplified through a dishwasher-safe Easy Clean Grease Filter. The stainless-steel filter²² delivers A-grade 95% filtration efficiency²³ to capture oil and grease, while an integrated charcoal filter helps reduce odors and gases. Together, these elements sustain consistent ventilation performance with minimal upkeep.

1. Door opening angle may vary depending on installation and actual usage conditions. Automatic door-closing functionality is not supported. ︎
2. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
3. When the AI precision cooling is activated, the refrigerator usage pattern is analyzed and the defrosting is initiated when the doors are not opened frequently to help minimize the refrigerator’s temperature fluctuations and ensures optimal performance. Actual results may vary depending on individual use. ︎
4. Full Metal cooling is applied to chosen models. ︎
5. Available on DW******3**** model. Based on Samsung internal testing, this DW90H/24 model is 20% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014. 20% savings tested with the ECO cycle. ︎
6. Available on DW******1**** model. Based on Samsung internal testing, this DW90H/24 model is 10% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014. 10% savings tested with the ECO cycle. ︎
7. Based on EU energy standards; actual ratings may vary depending on local energy regulations. ︎
8. Available on A-20% and A-10% energy grade model: DW******{1,3}**** ︎
9. When using Active Fan Dry the drying time may increase, because the rinsing water temperature is lower. ︎
10. Available types may vary by region. ︎
11. Based on an AI-created algorithm. Actual results may vary depending on individual use. ︎
12. Compared to Samsung conventional two rack dishwashers. ︎
13. Available on DW90H** models. ︎
14. Odor reduction performance was evaluated by measuring MEK concentration before and after operation under controlled test conditions: a 22±2m³ chamber, 30-minute test duration, using MEK (methyl ethyl ketone) as the odor substance, analyzed by GC-FID. ︎
15. Based on testing by Intertek of the Mohs hardness rating in accordance with ASTM C1895: General ceramic glass = 5, Samsung Anti-Scratch Glass = 8. For comparison, Diamond = 10, Masonry drill bit = 8, Iron nail = 6. ︎
16. Based on testing by Samsung in accordance with ASTM G133-95, compared to a Samsung model with conventional glass. Results provided to and interpreted by Intertek. The test involves scratching on the cooktop with a stainless-steel ball, with a 6mm diameter and made of SUS304 material, back and forth 10 times with increasing pressure (MPa), and then checking the surface with both the naked eye and a microscope to determine when a scratch is visible. ︎
17. Compared to single-zone of the same product. ︎
18. ‘Flex Zone Plus’ area can accommodate cookware of up to 36.5×21 cm. Standard diameter for pans commonly found in Europe is 16-24cm. ︎
19. Minimum detectable diameter of the bottom of cookware is 14cm. ︎
20. Applicable to Boost mode only. Boost mode operates for up to 5 minutes and then automatically reverts to the previous setting. ︎
21. Energy Efficiency Grade A+ according to EU Regulation No. 65/1024 ︎
22. Washable grease filters can be cleaned and reused. Charcoal filters need to be replaced when they reach the end of their lifespan. (Replacement is recommended approximately every 6 months.) ︎
23. Test method: According to the EN 61591 standard, the test is conducted by operating at the 9th fan speed (600 m³/h) for 30 minutes, followed by an additional 10 minutes of hood operation only, to measure the absorption efficiency of the grease filter components (Wg). ︎

Now, with the Galaxy S26 series,² it has reached new heights by supporting real-time audio control on content streamed across various platforms. In this article, we’ll dive deeper into these advancements.

From Fix It Later To Filter It Now

Starting with the Galaxy S26 series, Audio Eraser has evolved into a live audio experience. It enables real-time sound separation and optimization across voices, music and background noise, not only for recorded content but also for over-the-top (OTT) or social media content you are watching. This advancement shifts the focus from post-recording edits to real-time audio management.

By integrating an AI sound engine with advanced sound separation technology, the Galaxy S26 series allows you to instantly adjust and control sound as it occurs. This ensures a clear, immersive listening experience across various streaming platforms by effectively neutralizing distracting background noise.

The video below shows how the Galaxy S26 series keeps the sounds you want to hear clear, even in noisy environments.

Seamless Access, Total Control

You can easily adjust noise and reduce distractions directly from the Quick panel without needing to rewind or replay content. While the video is playing, simply swipe down from the top right of the screen and tap the Audio Eraser icon to start filtering the sound right away.

Once activated, the feature offers advanced controls for a more professional touch. You can adjust the “Strength” slider to fine-tune noise reduction and enable “Voice Focus” to hear crystal-clear dialogue in the video.

With the Galaxy S26 series, you can enjoy tailored sound quality in real-time, regardless of the content you’re watching.

Audio Eraser is no longer limited to reducing noise. It now allows you to easily design your sound in real time. Enjoy the more personalized and comfortable listening experience with the Galaxy S26 series.

1. Audio Eraser supports adjusting noise from media playing through the Quick panel for select apps on the Galaxy S26 series. The level of support depends on the model and OS version. Results may vary by video depending on how sounds are present. Samsung Account login is required. Certain types of sound, such as voices, music and noise, can be detected. Actual sound detection may vary depending on the audio source and video conditions. Accuracy of results is not guaranteed. ︎
2. The Galaxy S26 series includes Galaxy S26, S26+ and S26 Ultra. ︎
3. Image simulated for illustrative purposes. Actual UX/UI may be different. ︎

Now in its 15th year, the Tech Seminar brings together leading experts to experience Samsung’s newest technologies in a real-world setting. This year’s event focuses on how AI is reshaping the role of the screen — making it more adaptive, responsive and relevant in everyday life.

Across its 2026 lineup, Samsung is expanding AI-powered capabilities to all TV models, reinforcing its commitment to making intelligent, personalized viewing experiences more widely accessible.

Making the Screen More Helpful With Vision AI Companion

At the center of this year’s seminar is Vision AI Companion (VAC), Samsung’s integrated AI platform designed to make the TV more intuitive and context-aware.

Working as an intelligent companion, VAC helps users engage with content more naturally — from surfacing real-time information about what’s on screen to supporting everyday activities such as discovering recipes or planning travel. By connecting entertainment with everyday utility, it extends the role of the TV beyond content into a more central part of the smart home experience.

Samsung’s AI TV lineup elevates movies, sports and gaming with real-time optimization. AI Upscaling Pro sharpens low-resolution content with enhanced clarity, depth and contrast. AI Soccer Mode Pro adapts picture and sound to match the speed and intensity of live play. AI Sound Controller Pro analyzes dialogue, background music and sound effects, letting users fine-tune elements like crowd noise and commentary for a more immersive experience.

Advancing Picture Innovation Across Premium Displays

Samsung continues to expand its leadership in display innovation with its 2026 lineup. At the seminar, the company is showcasing its latest Micro RGB technology, delivering highly precise color control, deeper contrast and a more immersive visual experience.

Powered by the Micro RGB AI Engine Pro, the display continuously refines color and contrast in real time. It also achieves 100% color coverage of BT.2020, demonstrating highly accurate and lifelike color expression. A 75-inch model on display highlights the scalability of the technology, along with enhanced local dimming performance.

Samsung’s 2026 OLED lineup — including the S99H, S90H and S85H — offers expanded options across different viewing preferences, combining deep blacks, rich color and refined design. The flagship S99H features a FloatLayer Design for a lighter, more elevated presence, along with Pantone Validated ArtfulColor for more faithful color reproduction.

To improve viewing comfort across environments, Glare Free technology is now extended to the S90H, helping reduce reflections and maintain consistent picture quality in both bright and dim settings.

Extending Performance Across Gaming Displays and Lifestyle Audio

Samsung is also showcasing its display portfolio beyond TVs with new high-performance gaming monitors and lifestyle audio products. The gaming lineup on display includes the Odyssey G6 OLED gaming monitor (G60FS) with a 500Hz refresh rate, alongside the 32-inch Odyssey G8 (G80HS) featuring 6K resolution — delivering ultra-fast responsiveness and exceptional visual clarity for demanding environments.

In audio, Samsung is expanding its lifestyle portfolio with Music Studio 7 and Music Studio 5, combining immersive sound with design that blends naturally into modern living spaces.

Music Studio 7 features a 3.1.1-channel configuration and enhanced Q-Symphony, enabling more synchronized and immersive sound across connected devices. Music Studio 5 offers powerful audio performance in a more compact form, supported by AI Dynamic Bass Control for deeper, more balanced low frequencies without distortion.

Expanding AI Across the Entire Screen Experience

“This year, we are expanding advanced AI across our full lineup, from premium to more accessible models, while embedding Samsung’s distinctive AI capabilities throughout the entire screen experience,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “By bringing innovation to picture quality, sound and connectivity, we are redefining what users can expect from AI-powered screens.”

Samsung has maintained its position as the world’s No. 1 TV brand for 20 consecutive years, driven by continuous innovation in picture quality, sound and connected experiences.

Why APV

Codecs may be unfamiliar to many consumers, but they act as invisible engines shaping the user experience. Think of a suitcase — how you pack it determines how much it holds and how easily you can find what you need. Likewise, an efficient codec enables a user to store more high-quality video while improving playback and editing.

Video falls into two categories — casual video, everyday clips we capture and share, and professional video for cinema-grade editing. While casual codecs prioritize compression efficiency, professional codecs must preserve image quality and reproduce colors with precision. Just as overpacking a suitcase can damage or distort its contents, professional video requires a robust codec that preserves every detail.

Conventional compression makes it difficult to fully enable mobile post-production — including color grading, where creators apply precise tones to match their artistic vision, and visual effects (VFX). APV was designed to support the entire workflow from capture to final edit while preserving detail even after multiple rounds of recompression.

Reducing Complexity Without Compromise

The biggest technical challenge was reducing complexity. Conventional professional codecs focus on image quality, making them computationally demanding and limiting use to high-end hardware. The goal was to achieve a low-complexity design that mobile processors could handle in real time without compromising quality.

To address this, Samsung introduced lightweight entropy coding¹ to reduce computational load and frame tiling² that enables parallel encoding and decoding across multiple cores. As a result, APV supports real-time processing of up to 8K video on mobile phones while maintaining image quality with minimal loss, even after multiple edits.

Building an Open Ecosystem for All

The value of technology lies in how widely it is used. Samsung chose to build an open ecosystem where anyone can adopt and advance the technology. It’s like sharing a great recipe — leading to even better results.

In February 2026, Samsung published APV through the Internet Engineering Task Force (IETF) as RFC 9924, establishing it as a de facto global standard. The company also released the full source code on GitHub under the name “OpenAPV,” enabling developers worldwide to participate and contribute.

This openness is driving ecosystem growth and accelerating adoption. The APV codec is supported in Android 16, while the open-source tool FFmpeg and post-production software DaVinci Resolve have also added support.

Collaborating Across Global Teams

This progress was driven by Samsung’s global research collaboration. After Samsung Research (SR) led early development, teams across Samsung Research America (SRA), Samsung R&D Institute India-Bangalore (SRI-B), Samsung R&D Institute Poland (SRPOL) and Samsung R&D Institute Japan (SRJ) worked closely together. Their efforts led to a key milestone in October 2023, when APV was unveiled at the Samsung Developer Conference (SDC). In August 2024, Samsung joined the Academy Software Foundation (ASWF) to support the open-source video ecosystem.

To bring the technology to mobile phones, the Mobile eXperience (MX) Business spearheaded product integration. Close collaboration between MX and SR optimized performance for mobile. In February 2026, Samsung equipped Galaxy S26 Ultra with APV — the first Android phone to support the codec.

Expanding Creative Possibilities for All

Our goal is clear. We aim to make professional-grade video production accessible to everyone through APV. Technology delivers its greatest value when it is open, and APV will shape a more creative future for video content.

1. A technique that reduces computational complexity, enabling the mobile phone’s application processor to operate more efficiently. ︎
2. A method that divides a large video frame into smaller segments, allowing them to be processed simultaneously. ︎

Samsung Newsroom explored the devices’ capabilities across AI, camera, design and performance.

Awesome Intelligence: AI for Everyday Tasks

At the core of Galaxy A57 5G and Galaxy A37 5G is Awesome Intelligence¹ — a suite of AI-powered features designed to simplify daily tasks.

One of the most notable additions is Voice Transcription, available on the Galaxy A series for the first time. With the Voice Recorder app, users can record audio, convert speech to text and translate it across multiple languages² — making it easier to review meetings, revisit lectures or organize recorded calls.

Circle to Search with Google,³ a Galaxy fan favorite feature, continues to expand and now allows multiple objects to be identified at once. For example, when users spot a look they love, information about each object — from tops to footwear — can be found in one search by simply circling an outfit on the screen.

AI Select⁴ suggests relevant actions based on on-screen content, such as creating GIFs, saving images or setting wallpapers. The feature is now accessible by long-pressing the Edge Panel.

Users can also move content seamlessly between apps. Multi-Window Drag & Drop, enhanced with AI Select, enables faster multitasking in apps like Samsung Browser and Samsung Notes. For example, images can be dragged directly into Samsung Notes and resized as needed.

The enhanced Object Eraser⁵ removes unwanted elements with improved edge accuracy for clearer, more natural-looking images in fewer edits.

Camera: Clearer Shots From Day to Night

Photography remains central to the Galaxy A series, with camera enhancements that deliver sharp, vivid results in both bright and low-light conditions.

Both models feature a triple rear camera system for greater versatility. A 5MP macro camera captures detailed close-ups, revealing textures that might otherwise go unnoticed. The 12MP ultra-wide camera on Galaxy A57 5G enables broader shots, ideal for landscapes and group photos.

Nightography⁶ has been enhanced to produce brighter, sharper images in low light with more natural color. Improvements are noticeable in cityscapes and street scenes, where noise and distortion are often more visible.

Design: Slim, Light and Refined

The new Galaxy A series features a refined design that balances sleekness with everyday usability.

Galaxy A57 5G introduces a slimmer, lighter form factor at 6.9 mm thick and 179 g — 0.5 mm thinner and 19 g lighter than its predecessor — making it easier to hold while remaining pocket-friendly.

The triple-camera layout creates a cohesive look aligned with the Galaxy design language, enhancing overall polish and precision.

Display improvements further elevate the experience. Galaxy A57 5G features 1.5 mm bezels on the top and sides — reduced by 0.7 mm at the top and 0.5 mm on the sides — for a more immersive viewing experience without increasing device size.

Both models are available in two light and two dark color options. Galaxy A57 5G comes in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac,⁷ while Galaxy A37 5G is offered in Awesome Lavender, Awesome Charcoal, Awesome Graygreen and Awesome White.⁸ A premium metal frame of Galaxy A57 5G completes the design, balancing durability and aesthetics.

Performance: Faster, Smoother and Longer-Lasting

Performance remains a key part of the overall experience. With upgraded CPU and GPU, Galaxy A57 5G delivers faster, smoother operation for streaming, editing and everyday use.⁹ A 13% larger vapor chamber¹⁰ helps keep the device cool, even during extended gaming or video recording.

A 5,000mAh battery¹¹ supports up to two days of use¹² on a single charge. Super Fast Charging 2.0 powers Galaxy A57 5G up to 60% in about 30 minutes, reducing downtime.

Galaxy A57 5G and Galaxy A37 5G take a user-centric approach, focusing on essential innovations across AI, camera, design and performance in a practical and accessible way.

From Awesome Intelligence to advanced camera capabilities, the new Galaxy A series brings the latest innovations to more users. Samsung will continue to expand access to its mobile innovations, empowering more people around the world.

1. Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage. ︎
2. Translation into multiple languages is possible, but only one language can be translated at a time. ︎
3. Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy. ︎
4. Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time. ︎
5. Results may vary depending on shooting conditions, including multiple subjects, being out of focus or moving subjects. ︎
6. Results may vary depending on shooting conditions, including multiple subjects, being out of focus or moving subjects. ︎
7. Color and model availability may vary depending on country, region or carrier. ︎
8. Color and model availability may vary depending on country, region or carrier. ︎
9. Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
10. Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
11. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors. ︎
12. Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network. ︎

Samsung Electronics today announced a new 14-meter standard size for its Onyx (ICD model) cinema LED lineup at CinemaCon 2026, expanding the platform into larger premium auditoriums. The new model is designed for Premium Large Format (PLF) theaters and delivers the same picture quality, reliability and scalability that define the Onyx platform at a larger scale.

As cinemas raise the bar on premium, differentiated experiences, larger-format auditoriums are becoming a key priority for exhibitors. Samsung’s new 14-meter format¹ is designed to meet this demand — enabling greater immersion, optimized seating layouts and more efficient use of theater space.

“People go to premium theaters for something they cannot recreate at home,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “That raises the bar for every part of the auditorium, starting with the screen. Samsung’s new 14-meter Onyx gives exhibitors a way to bring the premium experience to larger auditoriums, helping turn moviegoing into a destination again.”

Expanding Premium Cinema Experiences With Screens Up to 20 Meters

Since its debut in 2017, Samsung Onyx has broadened what cinema LED can deliver with deep blacks, rich color and striking contrast. Following last year’s launch of the 5-meter model for boutique theaters and the 10-meter model for premium auditoriums,² Samsung is now expanding the lineup with a 14-meter standard size designed for larger theater environments.

The new model brings the same core Onyx experience — including support for up to 4K 120Hz,³ exceptional clarity and ultra-smooth motion — while introducing two distinctions tailored to the 14-meter format:

• 3.3mm pixel pitch: optimized for the 14-meter format to deliver sharp, consistent image quality on a larger screen.
• Flexible scaling support: enables the 14-meter format to expand up to 20 meters — more than doubling total screen area without compromising presentation quality. Individual LED cabinets can be added to the sides and bottom to achieve the desired size, creating a seamless, floor-to-ceiling visual experience.

As the world’s first DCI-certified cinema LED display,⁴ Onyx supports both scope (2.39:1) and flat (1.85:1) aspect ratios. Samsung’s HDR technology delivers peak brightness of up to 300 nits — approximately six times brighter than conventional cinema standards.⁵ Onyx also achieves 100% color volume at peak brightness, while its infinite contrast ratio enables true black levels for deeper immersion and greater detail in dark scenes.

Beyond traditional movie screenings, Onyx is also well-suited for alternative content such as live sports, concerts, gaming events and corporate presentations. Unlike conventional projection-based systems, the Onyx LED screen delivers consistent brightness and image quality regardless of screen size or seating position. Compatibility with Dolby and GDC media servers also helps support streamlined theater management.

Onyx Builds on Global Adoption Across Premium Cinemas

Since launching the latest Onyx lineup (ICD model) last year, Samsung has expanded its presence in premium cinema through growing exhibitor adoption and high-profile installations. One of the latest examples is Pathé Dar Essalam in Rabat, Morocco, where the latest Onyx has been installed as part of a newly developed premium cinema complex in the city’s luxury district.

Designed in collaboration with Pathé’s headquarters, the venue is positioned as a flagship destination comparable to Pathé Palace in Paris, with all four auditoriums equipped with Onyx displays in 10-meter, 5-meter and scaled 6.4-meter configurations. With 12 Onyx screens in total — including four of the latest Onyx screens — Pathé now operates more Onyx screens than any other cinema company in Europe.

Samsung’s momentum with the latest Onyx lineup also extends to the United States. In December 2025, Trilith Cinemas in Fayetteville, Georgia became the first U.S. theater to premiere the latest generation of Samsung Onyx cinema LED screens, installing them across 5 auditoriums. Located in one of the country’s most active production communities, the theater offers audiences a setting that matches the scale, visual detail and creative intent of the production process.

“The future of exhibition is driven by innovations that elevate how audiences experience film,” said Bo Chambliss, President of Georgia Theatre Company. “Partnering with Samsung to bring the latest Onyx Cinema LED to GTC Trilith Cinemas marks a meaningful step forward. With exceptional brightness, contrast and color accuracy, Onyx sets a new standard for image performance while remaining true to the filmmaker’s intent. Its reliability allows us to deliver a consistently premium experience for our guests — a natural fit for a location so closely connected to the creative community.”

Attendees at CinemaCon 2026 can learn more about Samsung’s latest cinema innovations at Samsung’s booth in Roman Ballroom 1&2 at Caesars Palace in Las Vegas, featuring the latest Onyx cinema LED display, glasses-free 3D Spatial Signage and a 115-inch digital signage display. Running April 13-16, CinemaCon is the official convention of Cinema United and the motion picture theater industry’s largest annual gathering.

For more information, please visit www.samsung.com.

1. All measurements in meters and feet refer to screen width, while all measurements in inches denote diagonal. ︎
2. All measurements in meters and feet refer to screen width, while all measurements in inches denote diagonal. ︎
3. Based on the screen’s internal data bandwidth. Actual frame rates may vary depending on the connected IMB. ︎
4. Digital Cinema Initiatives (DCI) is a consortium of major studios formed to establish specifications for an open architecture for digital cinema systems. ︎
5. “Conventional cinema standards” refers to specifications established by Digital Cinema Initiatives (DCI) for traditional projection systems. Peak brightness of up to 300 nits is supported when used in conjunction with a DCI-HDR supported IMB. ︎

Samsung Electronics is catering to these needs with a diverse lineup of laundry solutions tailored to different living spaces. From space-saving all-in-one washer-dryer combos to washers and dryers with high-capacity and flexible installation options, Samsung’s Bespoke AI appliances provide a more personalized and efficient laundry experience.

Watch the video below to find the ideal Bespoke AI laundry solution for your home.

Bespoke AI Laundry Combo: Wash and Dry in a Single Unit

Designed for homes where space is limited but both washing and drying are essential, the Bespoke AI Laundry Combo delivers both functions in a single unit. With 25 kg washing and 20 kg drying capacities,¹ it offers powerful, space-efficient performance. It also significantly streamlines the laundry process because once washing is complete, there’s no need to transfer wet clothes to a dryer — everything can be completed in a single cycle.

Bespoke AI Laundry Hub: Handle Large Loads With Ease

The Bespoke AI Laundry Hub is a practical, high-capacity solution for larger households that do laundry frequently. It features a 26 kg washer on the bottom and a 24 kg dryer on top,² enabling efficient handling of large volumes. The integrated structure supports simultaneous or separate cycles, making it easier to manage different fabric types. A centrally located touchscreen enables seamless control of both units to enhance overall usability.

Bespoke AI Washer and Dryer: Design Your Laundry, Your Way

If you prioritize flexibility in layout and design, standalone Bespoke AI Washer and Dryer units offer versatile installation options. The units can be stacked vertically, placed side by side, or installed separately across different spaces, while still delivering optimal performance. This flexibility is particularly useful when your living environment changes due to relocations or evolving household needs.

Find the Perfect Match on Samsung.com

In January, Samsung launched “Help Me Choose,” a digital tool on Samsung.com designed to help you identify the right product for your home. By selecting a few simple options — including household size, available installation space, preferred features and colors — you can quickly receive washer and dryer recommendations that match your lifestyle.

1. The capacity may vary by market. ︎
2. The capacity may vary by market. ︎

This powerful combination of technology and talent has already reaped rewards. After securing a dominant win at the 2025 Chicago Marathon and shattering the half-marathon world record this March in Lisbon, the 25-year-old is now targeting success at the 2026 London Marathon.

To mark World Health Day (WHD) 2026 on April 7, Samsung Newsroom asked him to detail his data-driven training regime, which embodies this year’s WHD slogan, “Together for health. Stand with science.”

With exclusive access to his Samsung Health metrics, we take an inside look into his grueling training program, which has seen him cover over 100 km in just one week. Discover how insights led him to adjust his training for optimal recovery and how even a “rest day” can include a 3 km run.

Q. Congratulations on your recent world record at the 2026 Lisbon Half Marathon. What’s the secret to your success?

There’s no secret. It’s just about discipline. You have to work hard, be extremely focused, and manage your energy — knowing when to rest and when to push harder. But honestly, the most important part is that you have to really want what you’re working toward. I wouldn’t have broken the world record if I didn’t follow that formula.

Q. You finished second at the 2025 London Marathon and are now preparing to go one step further at this year’s event. What role has your Galaxy Watch8 played in your training?

My coach doesn’t live in Uganda, so my Galaxy Watch8 has basically become his personal assistant here. Even though he’s not with me, he can get real-time analysis and reports on my running form through the Running Analysis feature in Samsung Health. We track my heart rate and pay close attention to my pace for each kilometer. During the harder sessions, I also monitor the asymmetry readings to see if I’m overcompensating on one side so I can avoid strain. Contact time is another key aspect I keep an eye on, making small adjustments to my form to ensure every stride is as efficient as possible. I always try to improve my running economy, so these insights are incredibly helpful.

Q. Looking at your recent Samsung Health data, we can see some clear patterns in your training routine. Tell us about your regime.

Consistency is key, but athletes must not be obsessed with training. What many people don’t realize is that rest is equally as important as physical training. To compete at your best, you need to be able to maximize your energy, and the only way to do that is through consistent rest. But “rest” doesn’t always mean no training. A rest day can mean running 3 km instead of 40 km. You have to be consistent in what you’re doing, but you also need to listen to your body and know when to slow down. Technology can help a lot with this.

Q. Can you give us an example of how a specific insight from the Samsung Health app led you to adapt your training program?

The decision to run 3 km instead of 40 km that I just mentioned was a true story. After experiencing some lingering soreness during a recent 24 km run, I decided to turn what was intended to be a 40 km run into a light 3 km jog to ensure I could recover and have the stamina to get through 40 km another day. The Samsung Health app was very helpful for me here. It kept me informed so I could allow my body to fully recover and prevent a potential injury or burnout.

Q. We’ve seen how a professional runner like yourself uses data to reach their goals. What advice would you give to someone who is just starting their running journey, and how can the Running Coach feature get them on the right track?

For beginners, it is very important to ease into things and be patient. You will build up stamina over time; it’s about knowing when to push yourself and when to stop. Not everyone has a personal coach with them to tailor a training plan. But the Running Coach feature provides customized programs to help even beginners train for a marathon. It tells you exactly what you should be doing during a run, motivates you and helps you improve. New runners are fortunate to have this fantastic technology which can guide them every step of the way. It’s also great for more experienced runners looking to take on a full marathon as it provides structured training programs.

Q. On World Health Day, the message is “Together for health, stand with science.” How does this relate to your own philosophy?

Science helps me throughout my training. I don’t know where I would be without the ability to track data on my Galaxy Watch8. I use that science to shape my daily routine. Science and technology help me perform at my best, and I believe they can do the same for anyone.

From a young runner in Uganda to a world-record holder, Kiplimo proves what happens when relentless dedication meets smart technology. Whether you are an elite athlete striving for the podium or someone taking your first steps towards a healthier lifestyle, Galaxy Watch8 provides actionable insights to help you build healthier habits and reach your goals.

Following Art Basel Hong Kong 2026, Sun’s “Ken” (2023) is exclusively featured in the new Art Basel Hong Kong 2026 Collection on Samsung Art TVs.¹

To mark the occasion, Samsung Newsroom spoke with Sun about her artistic philosophy, her visual language and what inspired this collaboration with Samsung Art Store.

Painting the Familiar Anew

Q. “Ken” (2023) is featured in this year’s Art Basel Hong Kong collection on Samsung Art Store. What’s the meaning behind this work?

My earlier iterations of “Ken” were all relatively small. This version is the first time I’ve painted him at a large scale — three meters across. I wanted the male figure in the painting to become the object of the gaze.

Barbie’s boyfriend feels very characteristic of our current moment. He has had all roughness and resistance removed. He is handsome, healthy and radiant. But he is empty. Inside, he is just plastic. He exists only as Barbie’s counterpart. I did not want to paint him as a toy, but as a living, beautiful head. When pilgrimage is stripped of traditional faith, it begins to reflect a problem of modernity.

“They were my companions in childhood, and they also carry the imprint of the time we live in.”

Q. Many of your paintings begin with familiar objects, toys or images from everyday life. What draws you to those subjects, and what do they allow you to explore as an artist?

I grew up in China in the 1990s, so I — and most people my age — did not have siblings. It was also a period of rapid economic change, shaped by reform and greater openness to global trade. My hometown, Wenzhou, is known for manufacturing.

As a child, I often visited local factories owned by friends’ families. The assembly lines and showrooms were filled with toys, eyeglasses and such goods ready for export to markets around the world. At home, I spent a lot of time alone with my dolls while my parents were away.

Later, when I was in college, I visited the city of Yiwu, known for its wholesale markets. I was struck by these small everyday objects — their shapes, materials, colors and textures all seemed to carry the atmosphere of a particular era. That experience led me to begin my “Man-Made Objects” series.

In the modern world, objects have become increasingly short-lived. I feel attached to these fleeting things made on assembly lines. They were my companions in childhood, and they also carry the imprint of the time we live in.

Q. What does painting allow you to do with these familiar objects that another medium might not?

Much like the subjects of my work, paint itself is also a material object. In a sense, I use one object — paint — to represent another object through realism. What matters to me is the painting’s physical presence. That is the key difference between a painting and an image of a painting on a screen: the painting exists physically as a real, tangible object.

I care deeply about the concept of painterliness, but I do not want my brushwork to be too expressive or too obvious. I do not want the texture to call attention to itself on the surface. I prefer to let it emerge quietly, in hidden and subtle places.

Where Nostalgia Meets the Present

“As a painter, I know painting is a very old medium. But as a younger artist, I am open to trying new languages and new tools.”

Q. What first drew you to painting as your way of seeing and interpreting the world?

I studied at an art school in Beijing, but painting had already been part of my life since childhood. Over time, through constant practice and repetition, I gradually developed my own artistic language.

When I was little, I loved Shogo Hirata’s fairy tale books and would constantly copy the characters. I was also obsessed with “Sailor Moon” and drew its characters over and over again. I still remember one moment in kindergarten when I drew a princess for my classmates and cut small slits into her dress with scissors. When I held it up to the sunlight, the light came through and made the dress seem as if it were glowing. Everyone was delighted. I think that may have been the moment I realized how interesting drawing could be — and that I wanted to keep doing it.

Q. Your paintings are incredibly precise, but they also leave room for ambiguity and feeling. How do you think about that balance as you work?

Only when the choice of object, the coolness of the brushwork and the objectivity of the viewpoint are pushed to a very high degree of precision can ambiguity and emotion rise within the painting. Otherwise, it would simply be a depiction of an object, without meaning.

Q. How have you seen technology shape the way art is made, shared and experienced today — and where do you think that relationship is headed?

New technologies are constantly reshaping the way art is made today. As a painter, I know painting is a very old medium. But as a younger artist, I am open to trying new languages and new tools. That does not necessarily mean bringing them directly into my paintings. Rather, they push me to reflect on what painting means at this moment — what I should paint next, and how I should paint it.

From the Fair to Everyday Life

Q. Samsung Art Store creates a different context for discovering and experiencing art at home. How do you think your work resonates differently on displays than it does in a gallery or museum?

When my work is shown in a more private and intimate setting through a digital screen, it can take on a different feeling from the original painting. That shift is interesting to me because it allows people to encounter the work in everyday life, in a more personal way. On displays like The Frame, viewers can spend time with an image in their own space and notice details they might experience differently in a gallery or museum. At the same time, the original painting still has its own physical presence, so I hope people remain curious to see both. Right now, “Ken” is on view at the Long Museum in Shanghai.

Q. What interested you in partnering with Samsung Art Store to bring your art into the home, and what do you hope viewers take away from that experience?

I just hope my friends turn on their Samsung TV, see my giant “Ken” and get a little surprise!

Samsung Electronics serves as the official display partner of Art Basel and launches the Art Basel Collections on Samsung Art Store. These curated digital exhibitions are available exclusively on Samsung Art Store and feature artists showcased at four Art Basel venues — Hong Kong, Basel, Paris and Miami Beach. Samsung Art Store brings together more than 5,000 artworks in 4K from over 800 artists and 80+ partners in a single subscription service. Available across Samsung’s expanded 2026 Art TV lineup, it offers a new way to live with art through screens designed to fit naturally into everyday interiors.

1. Samsung Art TVs include all 2026 models with Samsung Art Store above the M80H, except S90H and S85H. ︎

Following the expansion of One UI 8.5 beta in March,¹ the program is now rolling out to more devices, including the Galaxy S23 series, Galaxy Z Fold5, Galaxy Z Flip5, Galaxy S23 FE, and for the first time on the A series, Galaxy A36 5G. The beta will be available in select markets, including India, Korea, the U.K. and the U.S.,² as part of a phased rollout.

Building on our ongoing collaboration with Android, Samsung is introducing support for AirDrop through Quick Share on One UI 8.5 beta, enabling more seamless cross-platform file sharing for Galaxy users on select devices, including Galaxy S25 series, Galaxy S24 series, Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Fold6 and Galaxy Z Flip6.³

The beta program will continue to expand to additional Galaxy devices later this month. Users can register via the Samsung Members app.

1. The March 2026 One UI 8.5 beta rollout brought support to the Galaxy S24 series, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy S25 FE, Galaxy S24 FE and the Galaxy Tab S11 series. ︎
2. Galaxy Z Fold5 and Galaxy Z Flip5 are supported in Korea and the U.S. only; Galaxy A36 5G is supported in India only. Availability and timing may vary by market. ︎
3. AirDrop support is currently available on the Galaxy S26 series. Availability and timing may vary by market. ︎

Samsung Electronics has independently developed the APV (Advanced Professional Video) codec, a technology designed to enable high-quality video editing and has released it as open source. The codec made its debut on Galaxy S26 Ultra launched in March, setting a new benchmark for mobile video creation. By preserving image quality while minimizing loss throughout the editing process, APV enables more precise, professional-grade video production.

Samsung Newsroom sat down with developers from the Visual Solution Team of Mobile eXperience (MX) Business at Samsung Electronics to hear the story behind APV, from technical challenges faced in development to the thinking that shaped it.

Q. What led to the development of the APV codec?

Yoo: Conventional video codecs experience some data loss during the compression process required to reduce file size. In particular, as the repeated editing process tends to result in noticeable degradation in image quality, a new codec has been developed to fundamentally address these limitations.

To this end, we proposed a collaboration with Samsung Research. Samsung Research took the lead in standardizing APV, and then MX business worked closely over the past three years to ensure its support as part of the Android standard.

Q. What is the APV codec, and what are its key advantages?

Yoo: APV is a video codec that has been formally standardized by the Internet Engineering Task Force (IETF). It is optimized for editing, preserving as much data as possible while delivering excellent compression efficiency relative to image quality. At the same quality level, it can reduce file size by more than 10 percent compared to similar codecs.

Min: It also delivers refined color reproduction based on the YUV 4:2:2 and achieves visually lossless level of image quality, while maintaining minimal degradation even after multiple rounds of editing.

Q. Why did you choose to release APV as open source?

Yoo: We chose to develop APV as open source to encourage wider adoption and to build an ecosystem through standardization — ultimately bringing the technology and its benefits to more users. No matter how advanced a technology is, if it isn’t widely used, it becomes obsolete.

Q. What were the key priorities in implementing APV codec on a mobile device?

Min: Moving from standardization to commercialization was a challenge on a completely different level. To enable real-time processing of UHD and 8K video within the constraints of mobile devices, efforts were focused on thermal management and system-level optimization. With APV, UHD 30fps footage can reach up to 6GB per minute, so we partnered with Samsung Electronics’ Memory Business to ensure data storage stability. As a result of validating the latest Samsung portable SSD models across all recording resolutions on Galaxy S26 Ultra over more than nine test cycles, stable data transfer performance was secured even under high-load conditions.

Yoo: Building the APV ecosystem also required close collaboration with a wide range of partners. We worked closely not only with chipset manufacturers, but also with companies developing editing tools and video players.

Q. How does it feel to see the APV codec debut on Galaxy S26 Ultra?

Yoo: As more expert-level users such as YouTubers and influencers emerge, we wanted to lower the barriers to entry for video production, which has traditionally required access to professional equipment. Galaxy S26 Ultra comes with four built-in cinematic LUTs (Look-Up Tables), and we hope this allows more users to easily create film-like visuals right from their hands.

Min: What stands out most to me is developing a dedicated pro kit for Galaxy S26 Ultra in collaboration with a camera accessory specialist. Despite the tight timeline leading up to the Galaxy Unpacked where the product was unveiled, we were able to refine the overall quality, which makes it especially meaningful. It laid the foundation for Galaxy to be utilized in professional video production workflow.

Q. As a developer from the Visual Solution Team, what are your plans going forward?

Yoo: We plan to continue advancing the codec so that both users and creators can find even greater value in Galaxy-based video editing. Through APV, we look forward to the day when Galaxy S26 Ultra is even used in film production environments.

Min: Our goal is to make it easier for everyday users to create professional, cinematic content. We’ll also continue collaborating with partners to expand the APV ecosystem.

With the APV codec, Galaxy S26 Ultra moves beyond incremental innovation. It lowers barriers to entry while raising the bar for what mobile video production can be. An era has arrived where a single Galaxy device can take users from shooting to editing to sharing at a professional level. And at the intersection of Galaxy S26 Ultra’s technology and creators’ imagination, the possibilities are wide open.

Now featured on Samsung Art TVs¹ as part of the new Art Basel Hong Kong 2026 Collection, Najjar’s “europa” (2016) brings that expansive visual language into the home. Available exclusively on Samsung Art Store, the work extends the experience of Art Basel beyond the fair, revealing new layers of detail through Samsung’s display technology.

Samsung Newsroom spoke with Najjar about his visual language, the ideas behind his work and the role art can play in everyday environments.

Mapping the Contemporary Sublime

Q. Much of your work explores how we imagine and experience worlds beyond our immediate surroundings. What continues to inspire you about space as a subject?

I have had a lifelong fascination with space travel. As a young boy, Star Trek had a huge impact on me. Later, I read books by Philip K. Dick, Ray Bradbury and Arthur C. Clarke.

Films like Stanley Kubrick’s “2001: A Space Odyssey” and Ridley Scott’s “Blade Runner” remain constant sources of inspiration. Many of these visionary ideas are now turning into reality, which I find absolutely fascinating.

“We live in a time where experiences increasingly shift into virtual space.”

— Michael Najjar, artist and explorer

Q. Art and space exploration may seem like very different pursuits, but both have become central to your career. How did the path of artist and astronaut take shape in your life, and which came first?

I believe art and space exploration have been closely intertwined since the early Apollo missions — think of Robert Rauschenberg or Andy Warhol. When I began my “outer space” series in 2011, it was immediately clear to me that space exploration was entering a new phase, with a technological leap driven by the rise of private space companies.

In recent years, technological innovation has accelerated human activity in outer space, raising civilizational, ethical and geopolitical questions and calling for a new discourse on humanity’s expansion beyond our home planet. My series now includes over 80 artworks documenting the rise of the new space era.

Q. What feels most meaningful to you about presenting your work through Art Basel Hong Kong?

Art Basel Hong Kong connects global audiences with ideas beyond borders. Sharing my work here amplifies its reach and situates it within a broader dialogue about technology, space exploration and the future of human civilization.

A Visual Language of Technology and Space

Q. How do direct experiences like travel, expeditions and extreme environments shape the way you research and build an image?

We live in a time where experiences increasingly shift into virtual space. For me, physical engagement is essential: I develop concepts through dialogue with scientists, engineers and entrepreneurs, and by testing my own physical and mental limits in extreme conditions such as mountain climbing, glacier crossings and astronaut training. These experiences form the foundation of my artistic work. I like the expression “build an image” — that’s exactly what I do. The process, from the very first idea to the final artwork on the wall, can sometimes take more than a year.

Q. Technology has changed the way people create and experience art in major ways. Over the course of your career, how has that shift influenced your practice?

For me, technology has always been both a medium and a subject. I have always been fascinated by the impact of new technologies on society. Early in my career, it was about the digitalization of the photographic process; later, with the rise of the internet, interconnectivity and data flows became central. With AI, we are entering an entirely new universe, being propelled at light speed, with the risk of being swallowed by a vast black hole. What has truly changed over the past three decades is the speed of technological evolution — acceleration shapes every aspect of our human existence. Today, the focus is on the transformative power of artificial intelligence.

“It always makes a difference if you go somewhere to look at art or if you live with art.”

Q. “europa” feels closely connected to your interest in space and the unknown. Can you tell us more about the ideas behind the piece and the kind of response you hope it creates for viewers?

Europa is an extraordinary icy world, its entire surface covered by a thick ice shell several kilometers deep. Solid scientific evidence now shows that beneath this shell lies a 100-kilometer-deep saltwater ocean, possibly containing more than twice the water on Earth. There is also a high probability that Europa has the right conditions to support life.

Bringing the Infinite Inside the Home

Q. “europa” is one of the works featured in this year’s Art Basel Hong Kong collection on Samsung Art Store. What makes it a compelling piece to encounter digitally at home?

The work “europa” visualizes the surface of Jupiter’s moon Europa, one of the most likely places to find life outside Earth. The visual composition — very much inspired by German painter Caspar David Friedrich — fuses landscape portraits photographed in a glacier region of Iceland with images of the surface of the Europa moon taken by the flyby Galileo space probe. The work also conveys humankind’s irrepressible urge to discover new worlds and learn more about the origins of human life.

“Staring at stunning artworks on a Samsung TV can be way more thrilling than binge-watching the latest streaming series.”

Q. Samsung Art Store makes it possible for people to discover and experience art as part of everyday life. What does that kind of accessibility mean to you as an artist?

Samsung Art Store is about making art more accessible, interactive and part of everyday living, rather than confined to physical spaces like galleries, museums or art fairs. The artwork reaches people unexpectedly, inviting reflection in daily moments. I really like that idea!

Q. Does knowing that viewers may encounter your work at home change the way you think about how it is seen or experienced?

Well, many of my collectors have my artworks hanging at home. Knowing that people can now experience the work at home through Samsung Art TV adds a new dimension. It always makes a difference if you go somewhere to look at art or if you live with art.

Q. If someone encounters your work for the first time through Samsung Art Store, what do you hope they notice or take away from the experience?

I hope they realize that staring at stunning artworks on a Samsung TV can be way more thrilling than binge-watching the latest streaming series.

“Samsung Art Store is about making art more accessible, interactive and part of everyday living, rather than confined to physical spaces like galleries, museums or art fairs.”

Samsung Electronics serves as the official display of Art Basel and launches the Art Basel Collections on Samsung Art Store. These curated digital exhibitions are available exclusively on Samsung Art Store and feature artists showcased at four Art Basel venues — Hong Kong, Basel, Paris and Miami Beach. Samsung Art Store brings together more than 5,000 artworks in 4K from over 800 artists and 80+ partners in a single subscription service. Available across Samsung’s expanded 2026 Art TV lineup, it offers a new way to live with art through screens designed to fit naturally into everyday interiors.

1. Samsung Art TVs include all 2026 models with Samsung Art Store above the M80H, except S90H and S85H. ︎

Amid this shift, Samsung Electronics has positioned Bixby at the forefront. With its official launch on March 31, Bixby has evolved from a voice assistant into a “device agent” — capable of understanding device context, connecting functions and executing complex tasks on users’ behalf. With intuitive natural language control, Bixby provides personalized solutions based on device status, along with seamless access to web-based information within a single conversational flow.

So what goes into making Bixby more than just a voice assistant? Jisun Park, Corporate Executive Vice President and Head of Language AI Team at Samsung Electronics’ Mobile eXperience (MX) Business breaks it down.

Q. What has changed with the new Bixby compared to before?

Bixby has evolved into a more powerful device agent, going beyond a traditional assistant. Optimized for each user’s device, it deeply understands device status and capabilities to provide more relevant responses and tailored solutions. With enhanced natural language understanding, it also enables more intuitive and seamless device control.

Q. What are some of the key experiences users can expect from the new Bixby?

The most noticeable improvement is how intuitive device control has become.

Bixby understands user intent and recommends the most appropriate settings or features, eliminating the need to navigate menus or know exact feature names. Users can simply describe what they want in natural language.

For example, if a user says, “Make my screen visible only to me,” Bixby activates the Privacy Display feature.

Bixby can also answer questions about the device and provide personalized solutions based on current settings — essentially a service center in your pocket. For example, asking “My eyes are tired — how can I make the screen easier to look at?” will prompt Bixby to recommend and activate the Eye comfort shield feature right then and there.

Users can get answers and solutions simply by asking questions during a conversation, without needing to search through settings or open separate apps such as a browser or maps.

In addition, Bixby is no longer limited to device-related queries. It now can analyze real-time web information and provide relevant answers. For example, users can ask, “Recommend three Korean restaurants in Seoul for a family of four,” and receive results directly within the conversation.

This allows users to ask follow-up questions naturally and get the information they need without interrupting their flow or switching contexts.

Q. What was the most challenging part of the Bixby update process?

The biggest effort went into redesigning Bixby’s architecture from command-based to agentic, enabling it to better understand user intent and deliver optimal results.

Previously, Bixby classified user input and executed tasks based on preset scenarios. Now, with an LLM at its core, it can interpret intent more flexibly and generate its own execution plans.

More specifically, we transformed individual functions into callable agents and defined them in a way that allows the LLM to invoke them as needed. This enables the system to combine multiple functions and APIs to complete tasks more meaningfully, going beyond simple natural language understanding.

As a result, Bixby now handles complex, multi-step requests more naturally with greater contextual awareness, including scenarios that were previously difficult to process.

Q. Is there a memorable episode during development?

Improving Korean language performance was particularly memorable. Korean’s extensive use of particles and verb endings creates significant variation in word forms, while its flexible word order and reliance on context allow meaning to vary widely. These characteristics make it challenging for LLMs to reliably interpret sentence structure and semantics.

To better capture these linguistic traits, we refined the training approach of our LLM-based models — improving model architecture and strengthening context-based learning. As a result, we elevated Korean language performance well beyond our initial targets. It was the moment the entire team gained confidence in this new version of Bixby.

Q. What role will Bixby play in Samsung’s transition to the agentic AI era?

Bixby will play a key role as a device agent, helping users more easily access and use Samsung devices to their full potential.

At its core, agentic AI is about understanding intent and context to autonomously carry out tasks on behalf of users, making everyday experiences simpler and more convenient. Through this, Samsung aims to accelerate the widespread adoption of AI and ultimately embed it seamlessly into everyday life, much like essential infrastructure.

With Bixby, users can discover and use a wide range of Galaxy AI features without needing technical expertise. In this way, Bixby lowers the barrier to AI and helps more people enjoy AI experiences in their daily lives.

Q. Bixby is now expanding beyond Galaxy mobile devices to other Samsung devices. Can you tell us more about this?

Bixby is already available across a range of Samsung devices beyond the Galaxy ecosystem, bringing added convenience to users.

This evolution of Bixby is now being rolled out in phases to more products, enabling Samsung users to control multiple devices throughout the home more conveniently.

Through SmartThings integration, users can also control home appliances remotely via Galaxy devices. For example, while outside, they can say, “Start cleaning the floor,” to a robot vacuum, or “Turn on the air conditioner in dehumidification mode,” before arriving home.

This allows users to manage their home environment more seamlessly, even when they are away.

As Bixby continues to expand across devices, it will deliver a more integrated and connected experience, helping users enjoy greater convenience in their daily lives.

Q. What is the future direction and goal for Bixby?

Our goal is for Bixby to become the primary entry point for interacting with Samsung products.

In the past, users had to search for the right app, navigate menus and move between multiple screens to complete a task.

With Bixby, simply speaking is enough to get things done. This represents a shift from app- and menu-based interactions to a more natural, conversation-driven experience.

To achieve this, we are continuously advancing key AI capabilities such as natural language understanding, context-based reasoning and planning.

At the same time, we are expanding Bixby across more devices. As a device agent that understands each product and connects it to user intent, Bixby will become a natural and seamless partner in everyday life.

Samsung Electronics today announced that approximately 34 models across its 2026 TV and soundbar lineup have received Product Carbon Reduction and Product Carbon Footprint certifications from TÜV Rheinland, a globally recognized certification organization based in Germany. The achievement reflects Samsung’s continued efforts to reduce carbon emissions across its premium product lineup.

“As a global leader in premium displays and audio, Samsung sees sustainability as an essential part of innovation,” said Taeyong Son, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “We remain committed to reducing carbon emissions across our products, so consumers do not have to choose between cutting-edge technology and a more responsible product experience.”

Samsung received Product Carbon Reduction certification for 14 premium display and audio models, including its 2026 OLED TVs, The Frame Pro and its flagship HW-Q990H soundbar.¹ An additional 20 products, including Micro RGB and Mini LED TVs, earned Product Carbon Footprint certification.²

TÜV Rheinland grants Product Carbon Footprint certification to products that meet international standards for evaluating greenhouse gas emissions across the full product life cycle, including manufacturing, transportation, use and disposal.

Product Carbon Reduction certification, on the other hand, is granted to products that have already received Product Carbon Footprint certification and further demonstrate a measurable reduction in carbon emissions compared with their predecessors. Notably, the HW-Q990H earned both certifications, extending Samsung’s sustainability efforts beyond TVs.

In 2021, Samsung’s Neo QLED became the first TV with 4K resolution or higher to receive Product Carbon Reduction certification. In the six years since, the company has continued to expand its portfolio of certified products across QLED, OLED, Lifestyle TVs, monitors and signage.

These efforts also reflect Samsung’s broader leadership in premium display and audio categories, where it has led the global TV market for 20 years³ and remained the No. 1 global soundbar brand for 12 years.⁴

For more information on Samsung’s 2026 TV lineup, please visit www.samsung.com.

1. 14 Product Carbon Reduction-certified models include OLED (S90H, S85H 55’’, 65’’, 77’’, 83’’), The Frame Pro (LS03HW 65”, 75”, 85”) and soundbar (HW-Q990H model). ︎
2. 20 Product Carbon Footprint-certified models include Micro RGB (R95H 65’’, 75’’, 85’’, R85H 55”, 65”, 75”, 85”, 100’’), OLED (S95H 55’’, 65’’, 77’’, 83’’, S85H 48’’), Mini LED (M70H) and The Frame Pro (LS03HW 55’’). ︎
3. Omdia Q4 2025 Public Display Report, by unit sales. ︎
4. FutureSource Consulting, 2025. ︎

As one of Europe’s most modern planetariums, the Zeiss Grand Planetarium is a key venue for science communication, showcasing events and exhibitions centered on astronomy and space travel. To enhance this experience, the Planetarium Berlin Foundation opted for an immersive LED installation in the foyer to serve as a visual gateway to the cosmos.

The installation consists of 85 Samsung IEA series LED cabinets (IE020A model). Featuring a 2.0 mm pixel pitch and a refresh rate of 3,840 Hz, the display ensures sharp, detailed and flicker-free imagery, even at close viewing distances or when captured on camera. This high-performance setup allows the planetarium to present complex scientific content and vivid space imagery with clarity and precision.

Beyond its technical capabilities, the LED wall serves as a central attraction within the venue. It functions both as an engaging visual centerpiece and a popular photo opportunity for visitors, contributing to a more interactive and memorable guest experience. The flexible design of the installation enables a wide range of content formats, including educational visualizations, previews for upcoming events and even live looks at the International Space Station (ISS).

“This opens up exciting prospects for a modern visitor experience that sparks curiosity and leaves visitors wanting more,” says Tim Florian Horn, Chairman of the Planetarium Berlin Foundation.

“Our LED technology delivers brilliant picture quality, high reliability and flexible application options. In the Zeiss Grand Planetarium, we have installed the LED cabinets in such a way that they create an immersive spatial experience. Installations like this demonstrate how technology brings knowledge to life in an emotional way and transforms spaces into places of experience,” says Amit Chatterjee, Manager of Presales Solutions at Samsung Electronics.

By integrating LED solutions, Samsung and Zeiss Grand Planetarium are demonstrating how advanced display technologies can enhance public engagement with science by making complex topics more accessible and visually compelling.

Samsung Electronics today announced a key software update for Galaxy XR, adding enterprise-ready capabilities through Android Enterprise and improving everyday user experiences with several usability upgrades. With this latest firmware release, Android XR will now receive regular software updates, including security patches, for up to five years¹ — underscoring Samsung and its partners commitment to long-term performance, security and innovation on the XR platform launched in October 2025.

Advancing XR With Android Enterprise Support

Starting from Galaxy XR, Android XR now supports Android Enterprise, extending the trusted management framework used across millions of Android devices into immersive environments. This update brings enterprise-grade control and efficiency to Galaxy XR, creating a scalable foundation for real-world deployments across industries including training, manufacturing, healthcare and retail. With Samsung Knox on Android Enterprise, it also guarantees strict device security. Features include:

• Support for fully managed and dedicated device use cases, giving organizations greater control of Galaxy XR devices in corporate owned deployments.
• Device enrollment methods including Android zero-touch, QR code setup and Device Policy Controller (DPC) identifier provisioning, simplifying large-scale rollouts from day one.
• Enterprise app management using Managed Google Play and support for direct installation, making it easy to deploy and update XR applications.
• Core device management features including setting password policies, network configurations, device restrictions and remote lock or wipe, which help devices remain protected in any environment.
• Hardware-level protections to meet relevant compliance and security standards on safeguarding sensitive enterprise data.

“Our vision for XR extends beyond hardware — it’s about building a secure, scalable ecosystem informed by our users,” said James Choi, EVP and Head of XR R&D Team, Mobile eXperience (MX) Business at Samsung Electronics. “With Android Enterprise support and ongoing platform upgrades, Galaxy XR demonstrates how real-world use cases across work, discovery and play influence our direction.”

“The expansion of Android Enterprise to Android XR brings the trusted security and management framework IT professionals rely on for millions of Android devices to the new era of spatial computing, starting with Samsung Galaxy XR,” said David Still, VP in charge of Product & Engineering, Android Enterprise at Google. “This standardized foundation is what organizations need to confidently secure and scale XR deployments.”

New Enhancements for Everyday Users

Alongside new enterprise capabilities, the latest Android XR update brings thoughtful improvements to everyday experiences — enhancing comfort, preserving workflow continuity, expanding accessibility and unlocking more immersive ways to view content. Features include:

• Enhanced virtual keyboard positioning to let users save alternate keyboard positions at their chosen vertical position and depth for a more personalized experience.
• Desktop session restore which automatically reopens up to three previously used apps in their original layout after rebooting, helping users seamlessly jump back into work or entertainment.
• Expanded accessibility features like single eye tracking² and pointer customization, making Galaxy XR more inclusive and adaptable for a wider range of users with varying sight or mobility needs.
• Wall panel alignment,³ an on-screen guide that makes it easier to accurately line up content within a user’s space, smoothly integrating the screen into physical surroundings.
• Auto Spatialization,⁴ now available in Google Chrome and YouTube, effortlessly converts 2D content into immersive 3D photos and videos.

Availability

The software update for Galaxy XR users will roll out starting from today. For more information about Galaxy XR, please visit: Samsung Global Newsroom or Samsung.com.

1. Counted from the first market launch of Galaxy XR in Oct 2025. ︎
2. Glasses and prescription contacts may impact the precision of eye tracking. For best results, purchase lens inserts (sold separately). ︎
3. Supported via Labs feature from Galaxy XR settings. Not supported on horizontal or tilted surfaces, available only on vertical surfaces. The flat area of the surface should be at least as large as the panel itself. The surface should be opaque. Attaching panels to windows or mirrors is not supported. The area in front of the wall should be visible. ︎
4. Supported via Labs feature from Galaxy XR settings. ︎

Sports broadcasting is evolving, bringing fans closer to the experience by moving cameras closer to the action. Samsung is driving this shift with the Galaxy camera system and its ability to operate at broadcast-level performance through the pairing of connectivity and mobility. Earlier this year, Galaxy flagship device was used to stream Opening Ceremony of the Olympic Winter Games Milano Cortina 2026, where Samsung worked alongside Olympic Broadcasting Services (OBS) to embed Galaxy devices throughout the venue at one of the world’s largest sports stages. The result was a new layer of visual storytelling, capturing dynamic perspectives that complemented traditional broadcast coverage. These capabilities extended to the Galaxy Unpacked 2026, showcasing its ability to deliver professional-grade video capture and transmission.

Now, Samsung is helping lead this transformation within skateboarding competitions by embedding Galaxy S26 Ultra directly into key course features — including rails, ledges and gaps — across the entire SLS 2026 season, fully scaling the Galaxy POV (point of view) first introduced at the 2026 SLS Sydney stop.

“Mobile innovation is opening new possibilities for how sports are captured and experienced,” said Joshua Cho, Executive Vice President and Head of the Visual Solution Team, Mobile eXperience (MX) Business at Samsung Electronics. “At Milano Cortina, we demonstrated how Galaxy technology can complement traditional broadcast systems. With Street League Skateboarding, we’re bringing that same approach directly into the course with our newest, most advanced device camera, and using mobile POV to capture skateboarding from entirely new perspectives.”

Embedded throughout the course, the devices provide skater-level perspectives, offering angles that traditional broadcast systems often cannot capture. This footage feeds directly into the live production workflow, enabling near-instant replay and offering viewers a fresh visual experience that reflects the intensity of the sport itself.

From speed to the precision of every landing, skateboarding is defined by details that are often lost from a distance. With mobile cameras placed directly inside the course, Samsung is reimagining how the sport is experienced, bringing fans closer to each mid-air movement, board flip and landing. These new perspectives offer deeper insight into technique, timing and control, while strengthening the connection between fans, the sport and the athlete.

Featuring Samsung’s most advanced mobile imaging system to date, Galaxy S26 Ultra is designed to perform in fast-moving, unpredictable environments, much like the athletes themselves. It delivers professional-grade camera performance and high-quality footage across a wide range of shooting conditions with enhanced stabilization, intelligent processing and the ability to maintain clarity in low-light or high-speed conditions. This allows it to operate alongside conventional cameras while maintaining clarity, stability and detail within spaces traditional broadcast cameras cannot easily access.

The placement of Galaxy S26 Ultra devices follows the rhythm and flow of each run, revealing the style, speed and precision of each trick from within the course itself. Galaxy features also extend the creative possibilities of production. Features such as Super Steady with horizontal lock stabilization help maintain smooth, level footage even during high-speed motion, while Instant Slow-Mo enables detailed replay of tricks as they happen. Together, these capabilities allow production teams to capture skateboarding with greater clarity, stability and proximity — showcasing the precision, style and technical skill behind every movement.

“Skateboarding is reaching more people than ever before, especially as the sport continues to grow on the global stage,” said Brett Clarke, Chief Revenue Officer at Thrill Sports, the parent company of Street League Skateboarding. “Collaborations like the one we have with Samsung help us evolve how the sport is shared with fans while staying true to the creativity and culture that define skateboarding.”

The debut of Galaxy S26 Ultra POV integration at the SLS DTLA Takeover signals where sports broadcasting is heading next. As the SLS Championship Tour continues, Samsung will continue exploring how mobile technology can evolve into versatile broadcast tools. Looking ahead to major global sporting events and the road to Los Angeles 2028, this shift suggests a future in which the boundary between smartphone camera and broadcast camera continues to disappear, bringing fans closer to the action.

About Street League Skateboarding

Since its inception in 2010, Street League Skateboarding (SLS) has propelled street skateboarding from a collection of independent standalone events to a renowned global series. As pioneers of street skateboarding’s premium qualification system and competition format, SLS offers an amateur-to-professional pathway and creates thrilling live events across the globe. The SLS Championship Tour is recognized as the world’s premier professional street skateboarding competition. Events take place on custom-built, one-of-a-kind, SLS-certified plazas in major cities around the world, with the best in the sport competing for the highest stakes. For more information, visit StreetLeague.com.