Samsung Electronics is catering to these needs with a diverse lineup of laundry solutions tailored to different living spaces. From space-saving all-in-one washer-dryer combos to washers and dryers with high-capacity and flexible installation options, Samsung’s Bespoke AI appliances provide a more personalized and efficient laundry experience.

Watch the video below to find the ideal Bespoke AI laundry solution for your home.

Bespoke AI Laundry Combo: Wash and Dry in a Single Unit

Designed for homes where space is limited but both washing and drying are essential, the Bespoke AI Laundry Combo delivers both functions in a single unit. With 25 kg washing and 20 kg drying capacities,¹ it offers powerful, space-efficient performance. It also significantly streamlines the laundry process because once washing is complete, there’s no need to transfer wet clothes to a dryer — everything can be completed in a single cycle.

Bespoke AI Laundry Hub: Handle Large Loads With Ease

The Bespoke AI Laundry Hub is a practical, high-capacity solution for larger households that do laundry frequently. It features a 26 kg washer on the bottom and a 24 kg dryer on top,² enabling efficient handling of large volumes. The integrated structure supports simultaneous or separate cycles, making it easier to manage different fabric types. A centrally located touchscreen enables seamless control of both units to enhance overall usability.

Bespoke AI Washer and Dryer: Design Your Laundry, Your Way

If you prioritize flexibility in layout and design, standalone Bespoke AI Washer and Dryer units offer versatile installation options. The units can be stacked vertically, placed side by side, or installed separately across different spaces, while still delivering optimal performance. This flexibility is particularly useful when your living environment changes due to relocations or evolving household needs.

Find the Perfect Match on Samsung.com

In January, Samsung launched “Help Me Choose,” a digital tool on Samsung.com designed to help you identify the right product for your home. By selecting a few simple options — including household size, available installation space, preferred features and colors — you can quickly receive washer and dryer recommendations that match your lifestyle.

1. The capacity may vary by market. ︎
2. The capacity may vary by market. ︎

This powerful combination of technology and talent has already reaped rewards. After securing a dominant win at the 2025 Chicago Marathon and shattering the half-marathon world record this March in Lisbon, the 25-year-old is now targeting success at the 2026 London Marathon.

To mark World Health Day (WHD) 2026 on April 7, Samsung Newsroom asked him to detail his data-driven training regime, which embodies this year’s WHD slogan, “Together for health. Stand with science.”

With exclusive access to his Samsung Health metrics, we take an inside look into his grueling training program, which has seen him cover over 100 km in just one week. Discover how insights led him to adjust his training for optimal recovery and how even a “rest day” can include a 3 km run.

Q. Congratulations on your recent world record at the 2026 Lisbon Half Marathon. What’s the secret to your success?

There’s no secret. It’s just about discipline. You have to work hard, be extremely focused, and manage your energy — knowing when to rest and when to push harder. But honestly, the most important part is that you have to really want what you’re working toward. I wouldn’t have broken the world record if I didn’t follow that formula.

Q. You finished second at the 2025 London Marathon and are now preparing to go one step further at this year’s event. What role has your Galaxy Watch8 played in your training?

My coach doesn’t live in Uganda, so my Galaxy Watch8 has basically become his personal assistant here. Even though he’s not with me, he can get real-time analysis and reports on my running form through the Running Analysis feature in Samsung Health. We track my heart rate and pay close attention to my pace for each kilometer. During the harder sessions, I also monitor the asymmetry readings to see if I’m overcompensating on one side so I can avoid strain. Contact time is another key aspect I keep an eye on, making small adjustments to my form to ensure every stride is as efficient as possible. I always try to improve my running economy, so these insights are incredibly helpful.

Q. Looking at your recent Samsung Health data, we can see some clear patterns in your training routine. Tell us about your regime.

Consistency is key, but athletes must not be obsessed with training. What many people don’t realize is that rest is equally as important as physical training. To compete at your best, you need to be able to maximize your energy, and the only way to do that is through consistent rest. But “rest” doesn’t always mean no training. A rest day can mean running 3 km instead of 40 km. You have to be consistent in what you’re doing, but you also need to listen to your body and know when to slow down. Technology can help a lot with this.

Q. Can you give us an example of how a specific insight from the Samsung Health app led you to adapt your training program?

The decision to run 3 km instead of 40 km that I just mentioned was a true story. After experiencing some lingering soreness during a recent 24 km run, I decided to turn what was intended to be a 40 km run into a light 3 km jog to ensure I could recover and have the stamina to get through 40 km another day. The Samsung Health app was very helpful for me here. It kept me informed so I could allow my body to fully recover and prevent a potential injury or burnout.

Q. We’ve seen how a professional runner like yourself uses data to reach their goals. What advice would you give to someone who is just starting their running journey, and how can the Running Coach feature get them on the right track?

For beginners, it is very important to ease into things and be patient. You will build up stamina over time; it’s about knowing when to push yourself and when to stop. Not everyone has a personal coach with them to tailor a training plan. But the Running Coach feature provides customized programs to help even beginners train for a marathon. It tells you exactly what you should be doing during a run, motivates you and helps you improve. New runners are fortunate to have this fantastic technology which can guide them every step of the way. It’s also great for more experienced runners looking to take on a full marathon as it provides structured training programs.

Q. On World Health Day, the message is “Together for health, stand with science.” How does this relate to your own philosophy?

Science helps me throughout my training. I don’t know where I would be without the ability to track data on my Galaxy Watch8. I use that science to shape my daily routine. Science and technology help me perform at my best, and I believe they can do the same for anyone.

From a young runner in Uganda to a world-record holder, Kiplimo proves what happens when relentless dedication meets smart technology. Whether you are an elite athlete striving for the podium or someone taking your first steps towards a healthier lifestyle, Galaxy Watch8 provides actionable insights to help you build healthier habits and reach your goals.

Following Art Basel Hong Kong 2026, Sun’s “Ken” (2023) is exclusively featured in the new Art Basel Hong Kong 2026 Collection on Samsung Art TVs.¹

To mark the occasion, Samsung Newsroom spoke with Sun about her artistic philosophy, her visual language and what inspired this collaboration with Samsung Art Store.

Painting the Familiar Anew

Q. “Ken” (2023) is featured in this year’s Art Basel Hong Kong collection on Samsung Art Store. What’s the meaning behind this work?

My earlier iterations of “Ken” were all relatively small. This version is the first time I’ve painted him at a large scale — three meters across. I wanted the male figure in the painting to become the object of the gaze.

Barbie’s boyfriend feels very characteristic of our current moment. He has had all roughness and resistance removed. He is handsome, healthy and radiant. But he is empty. Inside, he is just plastic. He exists only as Barbie’s counterpart. I did not want to paint him as a toy, but as a living, beautiful head. When pilgrimage is stripped of traditional faith, it begins to reflect a problem of modernity.

“They were my companions in childhood, and they also carry the imprint of the time we live in.”

Q. Many of your paintings begin with familiar objects, toys or images from everyday life. What draws you to those subjects, and what do they allow you to explore as an artist?

I grew up in China in the 1990s, so I — and most people my age — did not have siblings. It was also a period of rapid economic change, shaped by reform and greater openness to global trade. My hometown, Wenzhou, is known for manufacturing.

As a child, I often visited local factories owned by friends’ families. The assembly lines and showrooms were filled with toys, eyeglasses and such goods ready for export to markets around the world. At home, I spent a lot of time alone with my dolls while my parents were away.

Later, when I was in college, I visited the city of Yiwu, known for its wholesale markets. I was struck by these small everyday objects — their shapes, materials, colors and textures all seemed to carry the atmosphere of a particular era. That experience led me to begin my “Man-Made Objects” series.

In the modern world, objects have become increasingly short-lived. I feel attached to these fleeting things made on assembly lines. They were my companions in childhood, and they also carry the imprint of the time we live in.

Q. What does painting allow you to do with these familiar objects that another medium might not?

Much like the subjects of my work, paint itself is also a material object. In a sense, I use one object — paint — to represent another object through realism. What matters to me is the painting’s physical presence. That is the key difference between a painting and an image of a painting on a screen: the painting exists physically as a real, tangible object.

I care deeply about the concept of painterliness, but I do not want my brushwork to be too expressive or too obvious. I do not want the texture to call attention to itself on the surface. I prefer to let it emerge quietly, in hidden and subtle places.

Where Nostalgia Meets the Present

“As a painter, I know painting is a very old medium. But as a younger artist, I am open to trying new languages and new tools.”

Q. What first drew you to painting as your way of seeing and interpreting the world?

I studied at an art school in Beijing, but painting had already been part of my life since childhood. Over time, through constant practice and repetition, I gradually developed my own artistic language.

When I was little, I loved Shogo Hirata’s fairy tale books and would constantly copy the characters. I was also obsessed with “Sailor Moon” and drew its characters over and over again. I still remember one moment in kindergarten when I drew a princess for my classmates and cut small slits into her dress with scissors. When I held it up to the sunlight, the light came through and made the dress seem as if it were glowing. Everyone was delighted. I think that may have been the moment I realized how interesting drawing could be — and that I wanted to keep doing it.

Q. Your paintings are incredibly precise, but they also leave room for ambiguity and feeling. How do you think about that balance as you work?

Only when the choice of object, the coolness of the brushwork and the objectivity of the viewpoint are pushed to a very high degree of precision can ambiguity and emotion rise within the painting. Otherwise, it would simply be a depiction of an object, without meaning.

Q. How have you seen technology shape the way art is made, shared and experienced today — and where do you think that relationship is headed?

New technologies are constantly reshaping the way art is made today. As a painter, I know painting is a very old medium. But as a younger artist, I am open to trying new languages and new tools. That does not necessarily mean bringing them directly into my paintings. Rather, they push me to reflect on what painting means at this moment — what I should paint next, and how I should paint it.

From the Fair to Everyday Life

Q. Samsung Art Store creates a different context for discovering and experiencing art at home. How do you think your work resonates differently on displays than it does in a gallery or museum?

When my work is shown in a more private and intimate setting through a digital screen, it can take on a different feeling from the original painting. That shift is interesting to me because it allows people to encounter the work in everyday life, in a more personal way. On displays like The Frame, viewers can spend time with an image in their own space and notice details they might experience differently in a gallery or museum. At the same time, the original painting still has its own physical presence, so I hope people remain curious to see both. Right now, “Ken” is on view at the Long Museum in Shanghai.

Q. What interested you in partnering with Samsung Art Store to bring your art into the home, and what do you hope viewers take away from that experience?

I just hope my friends turn on their Samsung TV, see my giant “Ken” and get a little surprise!

Samsung Electronics serves as the official display partner of Art Basel and launches the Art Basel Collections on Samsung Art Store. These curated digital exhibitions are available exclusively on Samsung Art Store and feature artists showcased at four Art Basel venues — Hong Kong, Basel, Paris and Miami Beach. Samsung Art Store brings together more than 5,000 artworks in 4K from over 800 artists and 80+ partners in a single subscription service. Available across Samsung’s expanded 2026 Art TV lineup, it offers a new way to live with art through screens designed to fit naturally into everyday interiors.

1. Samsung Art TVs include all 2026 models with Samsung Art Store above the M80H, except S90H and S85H. ︎

Following the expansion of One UI 8.5 beta in March,¹ the program is now rolling out to more devices, including the Galaxy S23 series, Galaxy Z Fold5, Galaxy Z Flip5, Galaxy S23 FE, and for the first time on the A series, Galaxy A36 5G. The beta will be available in select markets, including India, Korea, the U.K. and the U.S.,² as part of a phased rollout.

Building on our ongoing collaboration with Android, Samsung is introducing support for AirDrop through Quick Share on One UI 8.5 beta, enabling more seamless cross-platform file sharing for Galaxy users on select devices, including Galaxy S25 series, Galaxy S24 series, Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Fold6 and Galaxy Z Flip6.³

The beta program will continue to expand to additional Galaxy devices later this month. Users can register via the Samsung Members app.

1. The March 2026 One UI 8.5 beta rollout brought support to the Galaxy S24 series, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy S25 FE, Galaxy S24 FE and the Galaxy Tab S11 series. ︎
2. Galaxy Z Fold5 and Galaxy Z Flip5 are supported in Korea and the U.S. only; Galaxy A36 5G is supported in India only. Availability and timing may vary by market. ︎
3. AirDrop support is currently available on the Galaxy S26 series. Availability and timing may vary by market. ︎

Now featured on Samsung Art TVs¹ as part of the new Art Basel Hong Kong 2026 Collection, Najjar’s “europa” (2016) brings that expansive visual language into the home. Available exclusively on Samsung Art Store, the work extends the experience of Art Basel beyond the fair, revealing new layers of detail through Samsung’s display technology.

Samsung Newsroom spoke with Najjar about his visual language, the ideas behind his work and the role art can play in everyday environments.

Mapping the Contemporary Sublime

Q. Much of your work explores how we imagine and experience worlds beyond our immediate surroundings. What continues to inspire you about space as a subject?

I have had a lifelong fascination with space travel. As a young boy, Star Trek had a huge impact on me. Later, I read books by Philip K. Dick, Ray Bradbury and Arthur C. Clarke.

Films like Stanley Kubrick’s “2001: A Space Odyssey” and Ridley Scott’s “Blade Runner” remain constant sources of inspiration. Many of these visionary ideas are now turning into reality, which I find absolutely fascinating.

“We live in a time where experiences increasingly shift into virtual space.”

— Michael Najjar, artist and explorer

Q. Art and space exploration may seem like very different pursuits, but both have become central to your career. How did the path of artist and astronaut take shape in your life, and which came first?

I believe art and space exploration have been closely intertwined since the early Apollo missions — think of Robert Rauschenberg or Andy Warhol. When I began my “outer space” series in 2011, it was immediately clear to me that space exploration was entering a new phase, with a technological leap driven by the rise of private space companies.

In recent years, technological innovation has accelerated human activity in outer space, raising civilizational, ethical and geopolitical questions and calling for a new discourse on humanity’s expansion beyond our home planet. My series now includes over 80 artworks documenting the rise of the new space era.

Q. What feels most meaningful to you about presenting your work through Art Basel Hong Kong?

Art Basel Hong Kong connects global audiences with ideas beyond borders. Sharing my work here amplifies its reach and situates it within a broader dialogue about technology, space exploration and the future of human civilization.

A Visual Language of Technology and Space

Q. How do direct experiences like travel, expeditions and extreme environments shape the way you research and build an image?

We live in a time where experiences increasingly shift into virtual space. For me, physical engagement is essential: I develop concepts through dialogue with scientists, engineers and entrepreneurs, and by testing my own physical and mental limits in extreme conditions such as mountain climbing, glacier crossings and astronaut training. These experiences form the foundation of my artistic work. I like the expression “build an image” — that’s exactly what I do. The process, from the very first idea to the final artwork on the wall, can sometimes take more than a year.

Q. Technology has changed the way people create and experience art in major ways. Over the course of your career, how has that shift influenced your practice?

For me, technology has always been both a medium and a subject. I have always been fascinated by the impact of new technologies on society. Early in my career, it was about the digitalization of the photographic process; later, with the rise of the internet, interconnectivity and data flows became central. With AI, we are entering an entirely new universe, being propelled at light speed, with the risk of being swallowed by a vast black hole. What has truly changed over the past three decades is the speed of technological evolution — acceleration shapes every aspect of our human existence. Today, the focus is on the transformative power of artificial intelligence.

“It always makes a difference if you go somewhere to look at art or if you live with art.”

Q. “europa” feels closely connected to your interest in space and the unknown. Can you tell us more about the ideas behind the piece and the kind of response you hope it creates for viewers?

Europa is an extraordinary icy world, its entire surface covered by a thick ice shell several kilometers deep. Solid scientific evidence now shows that beneath this shell lies a 100-kilometer-deep saltwater ocean, possibly containing more than twice the water on Earth. There is also a high probability that Europa has the right conditions to support life.

Bringing the Infinite Inside the Home

Q. “europa” is one of the works featured in this year’s Art Basel Hong Kong collection on Samsung Art Store. What makes it a compelling piece to encounter digitally at home?

The work “europa” visualizes the surface of Jupiter’s moon Europa, one of the most likely places to find life outside Earth. The visual composition — very much inspired by German painter Caspar David Friedrich — fuses landscape portraits photographed in a glacier region of Iceland with images of the surface of the Europa moon taken by the flyby Galileo space probe. The work also conveys humankind’s irrepressible urge to discover new worlds and learn more about the origins of human life.

“Staring at stunning artworks on a Samsung TV can be way more thrilling than binge-watching the latest streaming series.”

Q. Samsung Art Store makes it possible for people to discover and experience art as part of everyday life. What does that kind of accessibility mean to you as an artist?

Samsung Art Store is about making art more accessible, interactive and part of everyday living, rather than confined to physical spaces like galleries, museums or art fairs. The artwork reaches people unexpectedly, inviting reflection in daily moments. I really like that idea!

Q. Does knowing that viewers may encounter your work at home change the way you think about how it is seen or experienced?

Well, many of my collectors have my artworks hanging at home. Knowing that people can now experience the work at home through Samsung Art TV adds a new dimension. It always makes a difference if you go somewhere to look at art or if you live with art.

Q. If someone encounters your work for the first time through Samsung Art Store, what do you hope they notice or take away from the experience?

I hope they realize that staring at stunning artworks on a Samsung TV can be way more thrilling than binge-watching the latest streaming series.

“Samsung Art Store is about making art more accessible, interactive and part of everyday living, rather than confined to physical spaces like galleries, museums or art fairs.”

Samsung Electronics serves as the official display of Art Basel and launches the Art Basel Collections on Samsung Art Store. These curated digital exhibitions are available exclusively on Samsung Art Store and feature artists showcased at four Art Basel venues — Hong Kong, Basel, Paris and Miami Beach. Samsung Art Store brings together more than 5,000 artworks in 4K from over 800 artists and 80+ partners in a single subscription service. Available across Samsung’s expanded 2026 Art TV lineup, it offers a new way to live with art through screens designed to fit naturally into everyday interiors.

1. Samsung Art TVs include all 2026 models with Samsung Art Store above the M80H, except S90H and S85H. ︎

Samsung Electronics has independently developed the APV (Advanced Professional Video) codec, a technology designed to enable high-quality video editing and has released it as open source. The codec made its debut on Galaxy S26 Ultra launched in March, setting a new benchmark for mobile video creation. By preserving image quality while minimizing loss throughout the editing process, APV enables more precise, professional-grade video production.

Samsung Newsroom sat down with developers from the Visual Solution Team of Mobile eXperience (MX) Business at Samsung Electronics to hear the story behind APV, from technical challenges faced in development to the thinking that shaped it.

Q. What led to the development of the APV codec?

Yoo: Conventional video codecs experience some data loss during the compression process required to reduce file size. In particular, as the repeated editing process tends to result in noticeable degradation in image quality, a new codec has been developed to fundamentally address these limitations.

To this end, we proposed a collaboration with Samsung Research. Samsung Research took the lead in standardizing APV, and then MX business worked closely over the past three years to ensure its support as part of the Android standard.

Q. What is the APV codec, and what are its key advantages?

Yoo: APV is a video codec that has been formally standardized by the Internet Engineering Task Force (IETF). It is optimized for editing, preserving as much data as possible while delivering excellent compression efficiency relative to image quality. At the same quality level, it can reduce file size by more than 10 percent compared to similar codecs.

Min: It also delivers refined color reproduction based on the YUV 4:2:2 and achieves visually lossless level of image quality, while maintaining minimal degradation even after multiple rounds of editing.

Q. Why did you choose to release APV as open source?

Yoo: We chose to develop APV as open source to encourage wider adoption and to build an ecosystem through standardization — ultimately bringing the technology and its benefits to more users. No matter how advanced a technology is, if it isn’t widely used, it becomes obsolete.

Q. What were the key priorities in implementing APV codec on a mobile device?

Min: Moving from standardization to commercialization was a challenge on a completely different level. To enable real-time processing of UHD and 8K video within the constraints of mobile devices, efforts were focused on thermal management and system-level optimization. With APV, UHD 30fps footage can reach up to 6GB per minute, so we partnered with Samsung Electronics’ Memory Business to ensure data storage stability. As a result of validating the latest Samsung portable SSD models across all recording resolutions on Galaxy S26 Ultra over more than nine test cycles, stable data transfer performance was secured even under high-load conditions.

Yoo: Building the APV ecosystem also required close collaboration with a wide range of partners. We worked closely not only with chipset manufacturers, but also with companies developing editing tools and video players.

Q. How does it feel to see the APV codec debut on Galaxy S26 Ultra?

Yoo: As more expert-level users such as YouTubers and influencers emerge, we wanted to lower the barriers to entry for video production, which has traditionally required access to professional equipment. Galaxy S26 Ultra comes with four built-in cinematic LUTs (Look-Up Tables), and we hope this allows more users to easily create film-like visuals right from their hands.

Min: What stands out most to me is developing a dedicated pro kit for Galaxy S26 Ultra in collaboration with a camera accessory specialist. Despite the tight timeline leading up to the Galaxy Unpacked where the product was unveiled, we were able to refine the overall quality, which makes it especially meaningful. It laid the foundation for Galaxy to be utilized in professional video production workflow.

Q. As a developer from the Visual Solution Team, what are your plans going forward?

Yoo: We plan to continue advancing the codec so that both users and creators can find even greater value in Galaxy-based video editing. Through APV, we look forward to the day when Galaxy S26 Ultra is even used in film production environments.

Min: Our goal is to make it easier for everyday users to create professional, cinematic content. We’ll also continue collaborating with partners to expand the APV ecosystem.

With the APV codec, Galaxy S26 Ultra moves beyond incremental innovation. It lowers barriers to entry while raising the bar for what mobile video production can be. An era has arrived where a single Galaxy device can take users from shooting to editing to sharing at a professional level. And at the intersection of Galaxy S26 Ultra’s technology and creators’ imagination, the possibilities are wide open.

Amid this shift, Samsung Electronics has positioned Bixby at the forefront. With its official launch on March 31, Bixby has evolved from a voice assistant into a “device agent” — capable of understanding device context, connecting functions and executing complex tasks on users’ behalf. With intuitive natural language control, Bixby provides personalized solutions based on device status, along with seamless access to web-based information within a single conversational flow.

So what goes into making Bixby more than just a voice assistant? Jisun Park, Corporate Executive Vice President and Head of Language AI Team at Samsung Electronics’ Mobile eXperience (MX) Business breaks it down.

Q. What has changed with the new Bixby compared to before?

Bixby has evolved into a more powerful device agent, going beyond a traditional assistant. Optimized for each user’s device, it deeply understands device status and capabilities to provide more relevant responses and tailored solutions. With enhanced natural language understanding, it also enables more intuitive and seamless device control.

Q. What are some of the key experiences users can expect from the new Bixby?

The most noticeable improvement is how intuitive device control has become.

Bixby understands user intent and recommends the most appropriate settings or features, eliminating the need to navigate menus or know exact feature names. Users can simply describe what they want in natural language.

For example, if a user says, “Make my screen visible only to me,” Bixby activates the Privacy Display feature.

Bixby can also answer questions about the device and provide personalized solutions based on current settings — essentially a service center in your pocket. For example, asking “My eyes are tired — how can I make the screen easier to look at?” will prompt Bixby to recommend and activate the Eye comfort shield feature right then and there.

Users can get answers and solutions simply by asking questions during a conversation, without needing to search through settings or open separate apps such as a browser or maps.

In addition, Bixby is no longer limited to device-related queries. It now can analyze real-time web information and provide relevant answers. For example, users can ask, “Recommend three Korean restaurants in Seoul for a family of four,” and receive results directly within the conversation.

This allows users to ask follow-up questions naturally and get the information they need without interrupting their flow or switching contexts.

Q. What was the most challenging part of the Bixby update process?

The biggest effort went into redesigning Bixby’s architecture from command-based to agentic, enabling it to better understand user intent and deliver optimal results.

Previously, Bixby classified user input and executed tasks based on preset scenarios. Now, with an LLM at its core, it can interpret intent more flexibly and generate its own execution plans.

More specifically, we transformed individual functions into callable agents and defined them in a way that allows the LLM to invoke them as needed. This enables the system to combine multiple functions and APIs to complete tasks more meaningfully, going beyond simple natural language understanding.

As a result, Bixby now handles complex, multi-step requests more naturally with greater contextual awareness, including scenarios that were previously difficult to process.

Q. Is there a memorable episode during development?

Improving Korean language performance was particularly memorable. Korean’s extensive use of particles and verb endings creates significant variation in word forms, while its flexible word order and reliance on context allow meaning to vary widely. These characteristics make it challenging for LLMs to reliably interpret sentence structure and semantics.

To better capture these linguistic traits, we refined the training approach of our LLM-based models — improving model architecture and strengthening context-based learning. As a result, we elevated Korean language performance well beyond our initial targets. It was the moment the entire team gained confidence in this new version of Bixby.

Q. What role will Bixby play in Samsung’s transition to the agentic AI era?

Bixby will play a key role as a device agent, helping users more easily access and use Samsung devices to their full potential.

At its core, agentic AI is about understanding intent and context to autonomously carry out tasks on behalf of users, making everyday experiences simpler and more convenient. Through this, Samsung aims to accelerate the widespread adoption of AI and ultimately embed it seamlessly into everyday life, much like essential infrastructure.

With Bixby, users can discover and use a wide range of Galaxy AI features without needing technical expertise. In this way, Bixby lowers the barrier to AI and helps more people enjoy AI experiences in their daily lives.

Q. Bixby is now expanding beyond Galaxy mobile devices to other Samsung devices. Can you tell us more about this?

Bixby is already available across a range of Samsung devices beyond the Galaxy ecosystem, bringing added convenience to users.

This evolution of Bixby is now being rolled out in phases to more products, enabling Samsung users to control multiple devices throughout the home more conveniently.

Through SmartThings integration, users can also control home appliances remotely via Galaxy devices. For example, while outside, they can say, “Start cleaning the floor,” to a robot vacuum, or “Turn on the air conditioner in dehumidification mode,” before arriving home.

This allows users to manage their home environment more seamlessly, even when they are away.

As Bixby continues to expand across devices, it will deliver a more integrated and connected experience, helping users enjoy greater convenience in their daily lives.

Q. What is the future direction and goal for Bixby?

Our goal is for Bixby to become the primary entry point for interacting with Samsung products.

In the past, users had to search for the right app, navigate menus and move between multiple screens to complete a task.

With Bixby, simply speaking is enough to get things done. This represents a shift from app- and menu-based interactions to a more natural, conversation-driven experience.

To achieve this, we are continuously advancing key AI capabilities such as natural language understanding, context-based reasoning and planning.

At the same time, we are expanding Bixby across more devices. As a device agent that understands each product and connects it to user intent, Bixby will become a natural and seamless partner in everyday life.

As one of Europe’s most modern planetariums, the Zeiss Grand Planetarium is a key venue for science communication, showcasing events and exhibitions centered on astronomy and space travel. To enhance this experience, the Planetarium Berlin Foundation opted for an immersive LED installation in the foyer to serve as a visual gateway to the cosmos.

The installation consists of 85 Samsung IEA series LED cabinets (IE020A model). Featuring a 2.0 mm pixel pitch and a refresh rate of 3,840 Hz, the display ensures sharp, detailed and flicker-free imagery, even at close viewing distances or when captured on camera. This high-performance setup allows the planetarium to present complex scientific content and vivid space imagery with clarity and precision.

Beyond its technical capabilities, the LED wall serves as a central attraction within the venue. It functions both as an engaging visual centerpiece and a popular photo opportunity for visitors, contributing to a more interactive and memorable guest experience. The flexible design of the installation enables a wide range of content formats, including educational visualizations, previews for upcoming events and even live looks at the International Space Station (ISS).

“This opens up exciting prospects for a modern visitor experience that sparks curiosity and leaves visitors wanting more,” says Tim Florian Horn, Chairman of the Planetarium Berlin Foundation.

“Our LED technology delivers brilliant picture quality, high reliability and flexible application options. In the Zeiss Grand Planetarium, we have installed the LED cabinets in such a way that they create an immersive spatial experience. Installations like this demonstrate how technology brings knowledge to life in an emotional way and transforms spaces into places of experience,” says Amit Chatterjee, Manager of Presales Solutions at Samsung Electronics.

By integrating LED solutions, Samsung and Zeiss Grand Planetarium are demonstrating how advanced display technologies can enhance public engagement with science by making complex topics more accessible and visually compelling.

Samsung Electronics today announced that approximately 34 models across its 2026 TV and soundbar lineup have received Product Carbon Reduction and Product Carbon Footprint certifications from TÜV Rheinland, a globally recognized certification organization based in Germany. The achievement reflects Samsung’s continued efforts to reduce carbon emissions across its premium product lineup.

“As a global leader in premium displays and audio, Samsung sees sustainability as an essential part of innovation,” said Taeyong Son, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “We remain committed to reducing carbon emissions across our products, so consumers do not have to choose between cutting-edge technology and a more responsible product experience.”

Samsung received Product Carbon Reduction certification for 14 premium display and audio models, including its 2026 OLED TVs, The Frame Pro and its flagship HW-Q990H soundbar.¹ An additional 20 products, including Micro RGB and Mini LED TVs, earned Product Carbon Footprint certification.²

TÜV Rheinland grants Product Carbon Footprint certification to products that meet international standards for evaluating greenhouse gas emissions across the full product life cycle, including manufacturing, transportation, use and disposal.

Product Carbon Reduction certification, on the other hand, is granted to products that have already received Product Carbon Footprint certification and further demonstrate a measurable reduction in carbon emissions compared with their predecessors. Notably, the HW-Q990H earned both certifications, extending Samsung’s sustainability efforts beyond TVs.

In 2021, Samsung’s Neo QLED became the first TV with 4K resolution or higher to receive Product Carbon Reduction certification. In the six years since, the company has continued to expand its portfolio of certified products across QLED, OLED, Lifestyle TVs, monitors and signage.

These efforts also reflect Samsung’s broader leadership in premium display and audio categories, where it has led the global TV market for 20 years³ and remained the No. 1 global soundbar brand for 12 years.⁴

For more information on Samsung’s 2026 TV lineup, please visit www.samsung.com.

1. 14 Product Carbon Reduction-certified models include OLED (S90H, S85H 55’’, 65’’, 77’’, 83’’), The Frame Pro (LS03HW 65”, 75”, 85”) and soundbar (HW-Q990H model). ︎
2. 20 Product Carbon Footprint-certified models include Micro RGB (R95H 65’’, 75’’, 85’’, R85H 55”, 65”, 75”, 85”, 100’’), OLED (S95H 55’’, 65’’, 77’’, 83’’, S85H 48’’), Mini LED (M70H) and The Frame Pro (LS03HW 55’’). ︎
3. Omdia Q4 2025 Public Display Report, by unit sales. ︎
4. FutureSource Consulting, 2025. ︎

Samsung Electronics today announced a key software update for Galaxy XR, adding enterprise-ready capabilities through Android Enterprise and improving everyday user experiences with several usability upgrades. With this latest firmware release, Android XR will now receive regular software updates, including security patches, for up to five years¹ — underscoring Samsung and its partners commitment to long-term performance, security and innovation on the XR platform launched in October 2025.

Advancing XR With Android Enterprise Support

Starting from Galaxy XR, Android XR now supports Android Enterprise, extending the trusted management framework used across millions of Android devices into immersive environments. This update brings enterprise-grade control and efficiency to Galaxy XR, creating a scalable foundation for real-world deployments across industries including training, manufacturing, healthcare and retail. With Samsung Knox on Android Enterprise, it also guarantees strict device security. Features include:

• Support for fully managed and dedicated device use cases, giving organizations greater control of Galaxy XR devices in corporate owned deployments.
• Device enrollment methods including Android zero-touch, QR code setup and Device Policy Controller (DPC) identifier provisioning, simplifying large-scale rollouts from day one.
• Enterprise app management using Managed Google Play and support for direct installation, making it easy to deploy and update XR applications.
• Core device management features including setting password policies, network configurations, device restrictions and remote lock or wipe, which help devices remain protected in any environment.
• Hardware-level protections to meet relevant compliance and security standards on safeguarding sensitive enterprise data.

“Our vision for XR extends beyond hardware — it’s about building a secure, scalable ecosystem informed by our users,” said James Choi, EVP and Head of XR R&D Team, Mobile eXperience (MX) Business at Samsung Electronics. “With Android Enterprise support and ongoing platform upgrades, Galaxy XR demonstrates how real-world use cases across work, discovery and play influence our direction.”

“The expansion of Android Enterprise to Android XR brings the trusted security and management framework IT professionals rely on for millions of Android devices to the new era of spatial computing, starting with Samsung Galaxy XR,” said David Still, VP in charge of Product & Engineering, Android Enterprise at Google. “This standardized foundation is what organizations need to confidently secure and scale XR deployments.”

New Enhancements for Everyday Users

Alongside new enterprise capabilities, the latest Android XR update brings thoughtful improvements to everyday experiences — enhancing comfort, preserving workflow continuity, expanding accessibility and unlocking more immersive ways to view content. Features include:

• Enhanced virtual keyboard positioning to let users save alternate keyboard positions at their chosen vertical position and depth for a more personalized experience.
• Desktop session restore which automatically reopens up to three previously used apps in their original layout after rebooting, helping users seamlessly jump back into work or entertainment.
• Expanded accessibility features like single eye tracking² and pointer customization, making Galaxy XR more inclusive and adaptable for a wider range of users with varying sight or mobility needs.
• Wall panel alignment,³ an on-screen guide that makes it easier to accurately line up content within a user’s space, smoothly integrating the screen into physical surroundings.
• Auto Spatialization,⁴ now available in Google Chrome and YouTube, effortlessly converts 2D content into immersive 3D photos and videos.

Availability

The software update for Galaxy XR users will roll out starting from today. For more information about Galaxy XR, please visit: Samsung Global Newsroom or Samsung.com.

1. Counted from the first market launch of Galaxy XR in Oct 2025. ︎
2. Glasses and prescription contacts may impact the precision of eye tracking. For best results, purchase lens inserts (sold separately). ︎
3. Supported via Labs feature from Galaxy XR settings. Not supported on horizontal or tilted surfaces, available only on vertical surfaces. The flat area of the surface should be at least as large as the panel itself. The surface should be opaque. Attaching panels to windows or mirrors is not supported. The area in front of the wall should be visible. ︎
4. Supported via Labs feature from Galaxy XR settings. ︎

• Consolidated Sales: Approximately 133 trillion Korean won
• Consolidated Operating Profit: Approximately 57.2 trillion Korean won

The above estimates are based on K-IFRS. Please note that Korean disclosure regulations do not allow earnings estimates to be offered as a range. To comply with such regulations, the above figures represent the median of the estimate ranges provided below.

• Sales: 132 trillion to 134 trillion Korean won
• Operating Profit: 57.1 trillion to 57.3 trillion Korean won

※  2025 4Q and 2025 1Q consolidated figures based on K-IFRS are as follows

Samsung Electronics has launched a competition across Sweden, Norway, Denmark and Finland — celebrating more than 50 years of television innovation and its 20 consecutive years as the world’s leading TV brand. The campaign invites consumers to submit photos of their oldest Samsung TVs still in use, highlighting the enduring role of television in everyday life while showcasing the brand’s technological evolution.

Two winners will be selected, with one being awarded based on owning the oldest Samsung TV still in operation, and the other being randomly selected from all entries. Each winner will receive one of Samsung’s latest TV models, including a 65-inch Micro RGB (R95H model).

Bringing attention to long-lasting Samsung TVs across households in the Nordics, the initiative focuses on customer experiences rather than Samsung itself. In doing so, the company aims to highlight both product durability and the emotional connection people have developed with their televisions over generations.

Through this campaign, Samsung is reinforcing its legacy in the TV industry while reflecting on the evolution of TV technology from early models to innovative models like Micro RGB. Television technology continues to evolve to combine performance with aesthetic appeal, delivering enhanced picture quality while seamlessly integrating into home environments. As it moves its legacy forward, Samsung is ensuring that TVs remain a central part of home entertainment and daily life.

Learn more at Samsung Sweden Newsroom

Sports broadcasting is evolving, bringing fans closer to the experience by moving cameras closer to the action. Samsung is driving this shift with the Galaxy camera system and its ability to operate at broadcast-level performance through the pairing of connectivity and mobility. Earlier this year, Galaxy flagship device was used to stream Opening Ceremony of the Olympic Winter Games Milano Cortina 2026, where Samsung worked alongside Olympic Broadcasting Services (OBS) to embed Galaxy devices throughout the venue at one of the world’s largest sports stages. The result was a new layer of visual storytelling, capturing dynamic perspectives that complemented traditional broadcast coverage. These capabilities extended to the Galaxy Unpacked 2026, showcasing its ability to deliver professional-grade video capture and transmission.

Now, Samsung is helping lead this transformation within skateboarding competitions by embedding Galaxy S26 Ultra directly into key course features — including rails, ledges and gaps — across the entire SLS 2026 season, fully scaling the Galaxy POV (point of view) first introduced at the 2026 SLS Sydney stop.

“Mobile innovation is opening new possibilities for how sports are captured and experienced,” said Joshua Cho, Executive Vice President and Head of the Visual Solution Team, Mobile eXperience (MX) Business at Samsung Electronics. “At Milano Cortina, we demonstrated how Galaxy technology can complement traditional broadcast systems. With Street League Skateboarding, we’re bringing that same approach directly into the course with our newest, most advanced device camera, and using mobile POV to capture skateboarding from entirely new perspectives.”

Embedded throughout the course, the devices provide skater-level perspectives, offering angles that traditional broadcast systems often cannot capture. This footage feeds directly into the live production workflow, enabling near-instant replay and offering viewers a fresh visual experience that reflects the intensity of the sport itself.

From speed to the precision of every landing, skateboarding is defined by details that are often lost from a distance. With mobile cameras placed directly inside the course, Samsung is reimagining how the sport is experienced, bringing fans closer to each mid-air movement, board flip and landing. These new perspectives offer deeper insight into technique, timing and control, while strengthening the connection between fans, the sport and the athlete.

Featuring Samsung’s most advanced mobile imaging system to date, Galaxy S26 Ultra is designed to perform in fast-moving, unpredictable environments, much like the athletes themselves. It delivers professional-grade camera performance and high-quality footage across a wide range of shooting conditions with enhanced stabilization, intelligent processing and the ability to maintain clarity in low-light or high-speed conditions. This allows it to operate alongside conventional cameras while maintaining clarity, stability and detail within spaces traditional broadcast cameras cannot easily access.

The placement of Galaxy S26 Ultra devices follows the rhythm and flow of each run, revealing the style, speed and precision of each trick from within the course itself. Galaxy features also extend the creative possibilities of production. Features such as Super Steady with horizontal lock stabilization help maintain smooth, level footage even during high-speed motion, while Instant Slow-Mo enables detailed replay of tricks as they happen. Together, these capabilities allow production teams to capture skateboarding with greater clarity, stability and proximity — showcasing the precision, style and technical skill behind every movement.

“Skateboarding is reaching more people than ever before, especially as the sport continues to grow on the global stage,” said Brett Clarke, Chief Revenue Officer at Thrill Sports, the parent company of Street League Skateboarding. “Collaborations like the one we have with Samsung help us evolve how the sport is shared with fans while staying true to the creativity and culture that define skateboarding.”

The debut of Galaxy S26 Ultra POV integration at the SLS DTLA Takeover signals where sports broadcasting is heading next. As the SLS Championship Tour continues, Samsung will continue exploring how mobile technology can evolve into versatile broadcast tools. Looking ahead to major global sporting events and the road to Los Angeles 2028, this shift suggests a future in which the boundary between smartphone camera and broadcast camera continues to disappear, bringing fans closer to the action.

About Street League Skateboarding

Since its inception in 2010, Street League Skateboarding (SLS) has propelled street skateboarding from a collection of independent standalone events to a renowned global series. As pioneers of street skateboarding’s premium qualification system and competition format, SLS offers an amateur-to-professional pathway and creates thrilling live events across the globe. The SLS Championship Tour is recognized as the world’s premier professional street skateboarding competition. Events take place on custom-built, one-of-a-kind, SLS-certified plazas in major cities around the world, with the best in the sport competing for the highest stakes. For more information, visit StreetLeague.com.

Samsung Spatial Signage changes that. Its slim 52 mm profile, combined with Samsung’s patented 3D Plate technology, delivers depth and dimension without the heavy, boxy structures of conventional 3D signage.

Available in multiple sizes¹ — 32-inch, 55-inch and 85-inch — Spatial Signage can be placed on shelves, used to highlight a product zone or anchor a larger feature wall.² This gives retailers and venues a flexible way to add impact where it matters most, without redesigning the entire space.

If content creation and management are a concern, Samsung VXT (Visual eXperience Transformation) provides a solution. Through Samsung VXT, businesses can remotely manage connected screens³ and create signage-ready video content with ease. With the AI Studio app,⁴ newly added to Samsung VXT today, users can create signage-optimized content from just one product image and a text prompt.

The app offers an option to upscale the content to 4K UHD resolution at 60 frames per second. Not only does it support general digital signage, but it can also optimize videos specifically for Spatial Signage with an optional feature, delivering a truly immersive experience on the 3D display.

Samsung VXT allows businesses to remotely control and manage content for both conventional digital signage and Spatial Signage within the same platform, reducing workflow complexity across display types.

Watch the video below to see how retail displays come to life with Spatial Signage.

1. The availability of each size may vary by region. 32-inch and 55-inch models will be available later this year. ︎
2. Spatial Signage is compatible with wall mount accessories for installation, sold separately. ︎
3. Samsung VXT is sold separately, and solution availability varies by region. ︎
4. AI Studio may incur additional costs depending on usage. ︎

According to the latest data from International Data Corporation (IDC), Samsung captured 18.9% of the global gaming monitor market by revenue,¹ reinforcing its leadership in high-performance gaming displays. Samsung also ranked first in the OLED gaming monitor segment for the third consecutive year, achieving a 26% market share.²

“As the No. 1 gaming monitor brand, our goal is to continue leading the market with differentiated innovation,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Strong partnerships with game studios guide our innovation, while a clear technology roadmap keeps us focused. By expanding our gaming library and broadening platform compatibility, we’re delivering displays that perform when it matters most to gamers.”

“In gaming, the smallest difference makes all the difference,” said esports star Lee ‘Faker’ Sang-hyeok of T1. “Being No. 1 for seven consecutive years shows that so many of us choose Samsung for a reason. I’m excited to see what innovative gaming technologies Samsung will bring next to help us perform at our best.”

Samsung’s sustained leadership reflects its focus on next-generation gaming monitor technology and immersive gaming experiences. That momentum was recently on display at GDC 2026 in San Francisco, where Samsung showcased its latest Odyssey lineup, giving developers a firsthand look at glasses-free 3D and HDR10+ GAMING. The 2026 Odyssey lineup includes:

• 27-inch Odyssey 3D (G90XF model): Glasses-free 3D gaming with advanced eye-tracking that delivers natural-looking depth and makes action jump off the screen.
  • Odyssey 3D Hub supports a growing library of compatible titles, including Hell is Us and Cronos: The New Dawn, with plans to support over 120 titles this year.
• 32-inch Odyssey OLED G8 (G80SH model): Stunning 4K QD-OLED at 240Hz with exceptional color and contrast, protected by Samsung OLED Safeguard+ technology.
• 32-inch Odyssey G8 (G80HS model): The industry’s first 6K gaming monitor, delivering native 165Hz performance with Dual Mode support up to 330Hz in 3K. This model also offers VESA-certified DisplayPort 2.1 (DP 2.1) connectivity, which supports smooth gaming and efficient video playback.
• 27-inch Odyssey G6 (G60H model): The world’s first 1,040Hz gaming monitor with Dual Mode, delivering esports-level motion clarity and responsiveness.

For more information about Samsung’s gaming monitor lineup, please visit www.samsung.com.

Images contain AI-generated elements. Individuals and products depicted are not AI-generated.

1. Global No. 1 Gaming Monitor in 2019 to 2025 Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount) ︎
2. Global No.1 OLED Gaming Monitor in 2023 to 2025 Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount)
   * From 2019 to 2022, 100Hz or higher applied before the gaming MNT refresh rate change / 144Hz or higher applied thereafter ︎

Samsung Color E-Paper provides a more efficient way forward. Utilizing digital ink technology, it maintains the visual appeal of traditional paper posters while significantly reducing the challenges associated with installation and management. This is a super-thin, ultra-low power and lightweight digital signage that transforms the traditional paper experience.

Unlike conventional digital signage, it consumes zero watts power when showing static images.¹ When content is updated, overall energy use remains far lower than that of conventional digital signage, which helps lower operating costs over time.²

Available in 32-inch, 20-inch and 13-inch sizes, it also makes the transition to digital easier in real spaces. The 20-inch³ and 13-inch sizes align with familiar paper formats so that businesses can move from print to digital without redesigning layouts. The signage can be wall-mounted, hung or placed on a movable stand, so it works flexibly across café counters, retail walls, and franchise locations.⁴

With the dedicated Color E-Paper mobile app,⁵ local management stays simple. Content can be updated right from a mobile device, allowing changes to be made instantly on the spot.

For businesses operating both Color E-Paper and other connected displays, Samsung Visual eXperience Transformation (VXT)⁶ makes remote display management straightforward. Updates roll out instantly without the need for manual visits — making Samsung Color E-Paper an ideal smart signage solution for business of all sizes, from small retailers to large franchises.

Watch the video below to see how Color E-Paper helps businesses modernize signage with greater efficiency, flexibility and control.

1. Content refresh, content changes, or device monitoring and control require additional power. Content refresh is essential and automatically performed when the power cable or battery is connected. ︎
2. Battery duration may vary based on factors including network environment, hardware components and user activity. Operating costs may vary by product sizes and years of use. ︎
3. The availability of each size may vary by region. 20-inch models will be available 2H 2026. ︎
4. The Color E-Paper includes 2 rear holders and 2 hanging brackets. The 13-inch model also includes 2 simple stands. Additional installation hardware may be required depending on your mounting configuration and must be purchased separately. ︎
5. Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. ︎
6. VXT is sold separately, and feature availability may vary by region. VXT can be connected to both LCD and LED signage operated by Tizen 4.0 or above. ︎

A new Samsung Electronics study reveals widespread exposure of personal content during public smartphone use across Europe. Surveying 11,000 people, the research found that 56% have accidentally viewed someone else’s screen, while 24% admitted doing so out of curiosity.

The findings highlight a gap between perceived and actual privacy. While 48% believe their phone use remains private in public, 52% say it is easy to see others’ screens. These everyday moments create an “accidental audience,” where sensitive information is exposed simply because screens are visible in public. Notably, 38% have delayed or avoided certain activities on their devices in public due to concerns about being observed.

The study also underscores the sensitivity of exposed content. One-third of respondents reported seeing personal information on others’ devices, including messages, photos, video calls and even financial details. Nearly half have felt that someone else was looking at their own screen, and 42% have stopped using their phone altogether in such situations.

To address these concerns, Samsung introduced Privacy Display on Galaxy S26 Ultra — a built-in feature that restricts screen visibility to direct viewing angles, helping safeguard sensitive information without compromising display quality. Combined with seven years of security updates, this innovation reinforces the company’s continued focus on real-world privacy protection.

Learn more at the Samsung U.K. Newsroom

With a peak of about 42,000 viewers tuning in remotely at the same time through the Samsung Odyssey and other Twitch channels, the event combined the atmosphere of a live esports showdown with the reach of a global online broadcast. Team captains from  France, Germany, Spain and the UK competed on the main stage in front of a live audience, while their teammates joined the action remotely.

Samsung OLED FC captured the thrill of competition, from crowd reactions and influencer appearances to the winning play. Powered by Samsung’s latest OLED display lineup, the tournament gave attendees a front-row seat to vivid visuals and fast-paced gameplay on the OLED TVs (S90F) and the Odyssey OLED G6 (G60SF) monitors.

Samsung Newsroom captured key scenes from the event below.

Spatial Signage, Samsung’s glasses-free 3D display, has earned industry recognition with awards at IFA 2025, CES 2026 and ISE 2026. Bringing the concept to life required close collaboration across display, research and design teams — each solving a different piece of the 3D puzzle.

Samsung Newsroom spoke with experts across the company — Jong-Gu Sun and Yujin Nam from the Visual Display (VD) Business, Chang-Kun Lee from Samsung Research (SR) and Eun Vit Chung from the Corporate Design Office (CDO) — about the journey behind the innovation.

▲ Spatial Signage

Redefining the 3D Visual Experience

As demand grows for more distinctive visuals, the need for new display solutions is increasing. “We are seeing rising interest in visually striking content that captures attention, such as ultra-large LED-based anamorphic displays,” said Sun. “However, these installations typically require more space than traditional signage and dedicated 3D content.”

“Spatial Signage delivers immersive 3D depth without glasses or bulky holographic boxes, enabling differentiated experiences across a wide range of environments,” he added. “It also reduces the cost of producing dedicated content while remaining compatible with existing signage systems.”

Turning the concept into reality required a strong technological foundation. “While exploring new signage solutions, we discovered advanced display technology under development at Samsung Research and realized it could enable 3D signage for B2B environments,” said Chung. “From that point, close collaboration among SR, CDO and the VD Business advanced the technology and brought it to market.”

Inside the Technology Behind Spatial Signage

At the core of Spatial Signage is 3D plate technology. “The system combines a display with optical components to send separate images to each eye, applying the principle of binocular disparity so the brain perceives depth,” Lee explained. “A lenticular card — which shows different images depending on the viewing angle — is a common example of a 3D plate.”

“Spatial Signage uses a new method of rendering 3D images to address the limitations of conventional glasses-free 3D displays, such as reduced image quality and narrow viewing angles,” he added. “By presenting the main subject in high-resolution 2D while using a 3D plate to create depth in the background, it achieves both immersion and high image quality.”

Building an ultra-large, 85-inch 3D display was no easy task. A 3D plate is made by combining lenticular lenses with printed images to produce 3D visuals — and once created, it cannot be adjusted.

“If discrepancies between design specifications and the actual structure are not precisely accounted for, the background on screen can appear distorted,” said Lee. “To address this, we developed a special pattern to detect errors during lens production.” By combining this printed pattern with the lenticular lens, the team could quickly identify deviations and adjust printing conditions accordingly.

Securing depth while maintaining a slim profile was another challenge. Spatial Signage uses a thin 3-4 mm 3D plate to create a box-like sense of space with a perceived depth of up to 500 mm, as if extending inside the screen. “Achieving depth with such thin optical materials made lens design and reliability testing difficult,” Nam explained. “Despite numerous unexpected obstacles, we explored a range of ideas and ultimately improved the product’s quality.”

The team also faced physical limitations. “With an ultra-large 3D plate, gravity can cause sagging, leading to blemishes or distortions, while vertical lenses can produce the moiré effect — a high-frequency, wave-like pattern,” said Nam. “We repeatedly encountered these technical constraints. It would not have been possible without close collaboration across teams.”

Crafting Depth Through Design

With the technology in place, the next step was to design an intuitive and immersive visual experience. “To maximize depth on the 85-inch screen, we refined the 3D plate imagery and developed guidelines for image processing that enhance elements such as perspective and shadows,” Chung emphasized. “It is the result of years of accumulated expertise and dedication.”

As a result, the 3D plate features precisely calculated lines, surfaces and gradient backgrounds, while the foreground 2D content incorporates lighting, shadows and perspective aligned with the background’s depth. “This project felt like bringing virtual images from a 3D program into the real world,” said Chung. “I’ve grown attached to each visual element created through this process.”

However, implementing the concept proved more complex than expected. “While typical design work can rely on a single image, Spatial Signage requires images to be divided into micrometer-level segments — thinner than a strand of human hair,” Chung explained. In other words, designers had to anticipate how those segments would come together. “It would have been impossible without a deep understanding of optics. By studying and applying those principles, we achieved the sense of depth seen today.”

New Opportunities for B2B Displays

Developed through close collaboration across teams, Spatial Signage goes beyond traditional displays and opens new possibilities in everyday environments. To increase its versatility in diverse retail settings, Samsung plans to expand its lineup past the current 85-inch model with 32-inch and 55-inch options later this year.

“Whenever I walk by a café with Spatial Signage, I notice people pausing to look at the display,” said Nam. “For cafés or franchises seeking a more engaging way to promote seasonal menus or events, it can offer a compelling alternative.”

AI Studio,¹ an AI-powered content creation app within Samsung Visual eXperience Transformation (VXT), lets users create signage-ready videos from a single product image. In addition to supporting standard digital signage, it offers an option to optimize content specifically for Spatial Signage — delivering a truly immersive experience on the 3D display.

“In addition to retail, Spatial Signage is drawing strong interest from sectors including 3D audiovisual solutions for education in Europe, virtual personal training systems for major fitness chains and augmented reality waiting areas at theme parks in Korea,” said Sun. “Through innovative display solutions, we will continue to build a commercial display ecosystem that only Samsung can deliver.”

Ultimately, Spatial Signage is not just about making images appear in 3D — it is about creating more immediate, memorable and lifelike experiences in everyday spaces.

1. Samsung VXT is sold separately, and solution availability varies by region. The AI Studio app will be available in April 2026 and may incur additional usage fees. ︎

Samsung Electronics today announced that it has once again secured its position as Europe’s No. 1 selling microwave brand, marking eleven consecutive years at the top of the segment.¹

According to market intelligence firm Euromonitor International, Samsung recorded the highest microwave retail volume sales in Europe in 2025. With this achievement, the company has maintained its position in the region every year since 2015.

“Maintaining our No. 1 position in Europe for eleven consecutive years reflects our continued commitment to meeting the evolving needs of consumers,” said Sang Jik Lee, EVP and Head of the Sales & Marketing Team for the Digital Appliances (DA) Business at Samsung Electronics. “By combining premium design with intuitive usability and smart connectivity, we will continue to strengthen our position in the European market.”

Samsung has consistently tailored its microwave portfolio to consumer preferences by adding core features that enhance kitchen convenience. One notable example is CERAMIC INSIDE, a ceramic-coated interior that is easy to clean after cooking and helps preserve its color over time, even when exposed to high heat or grease.² In addition, the surface is up to 24 times more scratch-resistant than stainless steel,³ supporting long-lasting durability.

In 2024, Samsung expanded its offerings with the smart convection microwave oven, enhancing everyday convenience through SmartThings compatibility.⁴ Users can monitor and control the microwave remotely via their smartphones,⁵ even when away from the kitchen. The appliance also supports voice control through assistants⁶ such as Bixby,⁷ delivering a more seamless and connected cooking experience.

Building on this momentum, Samsung introduced new grill and solo type microwave oven models featuring a seamless stainless-steel design. Available in 32L and 23L capacities, the lineup allows consumers to choose the model that best suits their cooking habits and household size. Additionally, the unified stainless-steel finish⁸ ensures visual harmony within modern kitchen environments.

The new models are distinguished by recessed handles applied to both the upper and lower parts of the door, making them easy to open even when installed in enclosed spaces such as cupboards. In addition, the control panel features a simple, streamlined UX that blends naturally into the overall design while delivering intuitive usability.

1. Source Euromonitor International Limited; Consumer Appliances 2026ed, “microwaves” as per Passport definitions; Retail Volume Sales in Units, 2025 data. ︎
2. Based on internal testing. Test 1. High temperature & humidity: 120 hours in a humidity tank at 60°C and 90% humidity. Test 2. Chemicals: (a) Acid resistance: 15 minutes in a citric acid solution. (b) Alkali resistance: 15 minutes in an anhydrous sodium carbonate solution. Both then soaked for 1 hour in a 5% sodium hydroxide solution. Result: no abnormalities found. ︎
3. Based on internal testing in the Global Technology Center of Samsung in accordance with the ISO 20502 standard. For a critical load of scratches, the CERAMIC INSIDE enamel is about 24x more durable than stainless steel. Results may vary depending on the actual usage conditions. ︎
4. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. The SmartThings Energy and SmartThings Home Care services are only available in certain countries. ︎
5. Only available when the Smart Control button on the microwave oven is turned on with hands. ︎
6. A Wi-Fi connection is required. ︎
7. Bixby is Samsung’s Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish and Portuguese. A Samsung account log-in and Wi-Fi connection are required. ︎
8. Available in 2 colors: silver, black. Available color(s) may vary by country. ︎

BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and connection through music. This resulted in a global impact that fosters authentic shared experiences — values that resonate deeply with Samsung’s Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering people to capture special moments and share them with the world.

“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully and preserve and share those memories for longer.”

Building on Galaxy’s vision of meaningful, connected experiences, Samsung is reimagining the traditional concert viewing experience by enabling the audience to emotionally engage with artists and their performances in more immersive ways. In particular, the Galaxy S26 Ultra camera captures memorable moments from live performances, allowing the audience around the world to relive and share the experience, bringing the energy and emotion of the concert into their everyday lives.

“Fans are at the heart of everything we do, shaping our music and journey together with us,” said Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”

‘BTS WORLD TOUR ‘ARIRANG’’ will begin in Goyang, South Korea, and continue in major cities around the world through 2027. As part of the world tour, an exclusive BTS THE CITY ARIRANG SEOUL is taking place in Seoul from March 20 to April 19, including a range of Galaxy-powered immersive experiences to major landmarks across the city.

Fans can explore the Galaxy S26 series through interactive activities, including a stamp rally at Samsung’s Gangnam store and creating self-made stickers using the Galaxy AI-powered Creative Studio. Participants who complete the activities are eligible to receive prizes, including limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.

Following Seoul, ‘BTS THE CITY’ will expand to other tour stops. Samsung will take part in the entire ’BTS THE CITY’ journey, driving innovation that encourages fans to express themselves, capture meaningful moments and expand everyday experiences with Galaxy.

As provider of the Official Art TV of Art Basel, Samsung welcomed visitors into an immersive exhibition shaped by light, scale and space. Pairing monumental digital imagery with more intimate viewing moments, the experience showed how art can transcend the gallery into daily life at home.

A New Home for World-Class Art

Samsung Art TV Lounge was built around the concept “Crossing Time, Crossing Space,” connecting Korean artistic heritage with a contemporary vision of art at home.

Visitors first passed through an exterior LED facade before entering the lounge, where vivid digital artwork unfolded across Samsung Art TVs.

Inside the space, a cube-like arrangement featured the Samsung OLED on the left, The Frame Pro on the right and the 130-inch Micro RGB that anchored the exhibition, capturing every nuance of brushstroke and light in true-to-artist detail.

Across the three Samsung Art TVs, selections from the late Samsung Chairman Lee Kun-Hee’s renowned Collection were presented through Samsung’s partnership with the National Museum of Korea, alongside works by Yoon-Hee, living in France, known for large, simple abstract paintings and metal sculptures that explore time, and the mix of Asian and European styles, and JongSuk Yoon, living in Germany, known for dreamy, colorful landscapes that connect East Asian traditions with Western abstract art.

Further into the exhibition, guests explored Samsung Art Store’s 2026 Art Basel Hong Kong collection, a curated selection of 25 works from 20 emerging and established artists represented by eight prestigious galleries, including Bank, CLC Gallery Venture, Lin & Lin, Pearl Lam, Rossi & Rossi, Tomio Koyama, Vacancy and Don Gallery.

Interactive moments extended beyond the Samsung Art TV Lounge, with visitors invited to explore Samsung Art TV displays across the fair and take part in an Art TV billboard selfie activation at the Hong Kong Entertainment Building Shopping Arcade, reinforcing the idea that art can be experienced as part of everyday life from anywhere.

An Evening of Art, Style and Discovery

Samsung also hosted an exclusive evening at Pier 1929, inviting guests to explore their artistic preferences with Samsung Art TV. Throughout the evening, attendees took part in an interactive program that guided them through curated activities inspired by the artworks on display.

From artwork selections to photo activations and dinner conversations, the experience fostered a personal connection with art.

Junwha Hong, Vice President and Head of Marketing for Samsung’s Visual Display (VD) Business, opened the evening by reflecting on Samsung’s ongoing partnership with Art Basel and how the 2026 Samsung Art TV lineup expands access to world-class art in everyday spaces.

Art Basel, Beyond the Fair

Through its partnership with Art Basel, Samsung is bringing museum-quality artwork into the home, turning the TV screen into a more personal, everyday way to discover and live with art.

Samsung recently introduced the 2026 Art Basel: Hong Kong Collection to Samsung Art Store, a digital art subscription platform home to 5,000+ artworks, 800+ artists and 80+ partnerships.

Available across Samsung’s Art TV lineup, including The Frame Pro, The Frame, Micro RGB, Neo QLED, QLED and OLED, Samsung Art Store lets viewers experience highlights from the fair wherever they are.

Samsung Newsroom explored how Galaxy S26 Ultra’s AI features enhance travel moments while testing them on location in the city.

[Photo Assist]

Restore and Refine With a Single Prompt

When traveling, it’s easy to reach for the fork before snapping a photo. At a café in San Francisco, a cake had already been partially eaten — but with Galaxy S26 Ultra, even that missed moment was easily resolved.

By simply typing, “Make it look uneaten,” Photo Assist restored the cake to its original form.

Reimagine Any Scene After the Shot

Capturing the perfect shot while traveling isn’t always easy. Moments when the scenery, subject and timing align are rare.

Using Photo Assist, a photo of San Francisco’s streets was combined with an image of a passing tram, creating a seamless result — as if taken in a single moment.

Another notable feature is the ability to change the time of day. After uploading a daytime photo of San Francisco’s harbor and entering prompts such as “Make it look like sunset” or “Turn it into a night scene,” Galaxy AI adjusted the sky and lighting to recreate the scene at a different time of day.

[Creative Studio]

Turn Photos Into Artistic Creations

After capturing a scene of sea lions at Pier 39 — one of San Francisco’s iconic landmarks — the photo was imported into Creative Studio. Selecting the Oil painting style, Galaxy AI analyzed the image’s texture and colors, transforming it into an oil painting-style image.

The result is reimagined with a different aesthetic, making it feel like an entirely new piece.

Creative Studio on Galaxy S26 Ultra transforms travel photos into a range of styles, helping users preserve memories through fresh perspectives.

Create Custom Stickers With Ease

Custom stickers were also created using a photo of sea lions. After launching Creative Studio, selecting an image and choosing a style, tapping “Generate” produced a character sticker that captured the sea lions’ distinctive features.

Users can generate images repeatedly until they achieve the desired result, then choose from seven themes — such as “A slice of Life,” “School days” or “Today’s vibe” — to save the sticker as a themed set.

These stickers can be used not only to decorate photos, but also across text-based apps including messaging and notes.

With Creative Studio, users can transform everyday photos into personalized content, sharing memories in new ways — whether among friends and family or on social media.

Capturing moments in San Francisco with Galaxy S26 Ultra and enhancing them with Galaxy AI made travel memories richer than ever. From shooting and editing to sharing, the entire process comes together seamlessly in a single device.

Drawing on works by Johann Sebastian Bach and George Frideric Handel, the sounds create a deeper, more immersive listening experience in everyday life.

A Sound Philosophy Inspired by Nature

Galaxy has established “Inspired by Nature” as the core concept of its sound design, applying it across all interaction sounds — from ringtones to touch sounds. Extending this philosophy, Samsung brings nature-inspired classical music to Galaxy, creating a more refined listening experience in everyday interactions.

New ringtones on the Galaxy S26 series include Bach’s “Prélude” from Cello Suite No. 1, whose symmetry, repetition and harmony evoke natural patterns such as plant growth and ocean waves.

Also included is Handel’s “Alla Hornpipe” from Water Music Suite No. 2, famously performed on the River Thames for King George and known for its flowing rhythm and structured progression.

Both pieces were previously used as ringtones during the Anycall era of the 1990s and 2000s, returning as familiar, nostalgic melodies.

Global Collaboration Behind the Sound

Global experts collaborated throughout the recording process to enhance sound quality. The ringtones were recorded at Abbey Road Studios — the world’s first recording studio and the birthplace of many iconic Beatles tracks. Jonathan Allan handled recording and mixing in London, while Tae Ho Lee of MiXNBLE led mastering in Seoul, highlighting East–West collaboration.

The Royal Philharmonic Orchestra, a world-renowned U.K. symphony orchestra, performed both pieces. The Bach piece features co-principal cellist Jonathan Ayling.

A Unified Vision for Galaxy Sound

The new ringtones on the Galaxy S26 series go beyond simple alerts, reflecting Galaxy’s sound identity shaped by nature-inspired design and refined technology.

“Classical music transcends time and space, resonating deeply with people,” said Myoung Woo Nam, Principal Sound Designer, Mobile eXperience (MX) Business at Samsung Electronics.  “We hope more users can experience classical music naturally in daily life through Galaxy.”

Samsung plans to continue applying a consistent sound philosophy across its products while expanding Galaxy’s unified sound identity.

Samsung Hotel TV and LYNK Cloud,¹ Samsung’s comprehensive hospitality cloud solution, are designed to work together as a single connected solution. Samsung Hotel TV brings hotel information, dining, services and entertainment onto one screen, so guests can explore the property, access key services and enjoy content more easily without leaving their room. It also takes in-room entertainment to the next level with support for Google Cast and Apple AirPlay,² allowing guests to stream content securely and seamlessly from their personal devices.

LYNK Cloud connects these touchpoints, helping hotel IT managers, service managers and operators manage hotel TVs, on-screen services and guest-facing content at once from a central platform.

With its Business Intelligence feature, LYNK Cloud helps hotels see which menu items guests order most or which TV channels they spend the most time watching. These insights help hotels better understand guest preferences and improve their overall experience during their stay.

Watch the video below to see how Samsung Hotel TV and LYNK Cloud work together in real hotel environments to simplify operations and elevate the in-room experience.

1. LYNK Cloud is sold separately, and feature availability may vary by region. LYNK Cloud supports Samsung Hotel TVs with Tizen 5.0 or higher. ︎
2. Availability of Google Cast and Apple AirPlay varies by model. ︎

Browse Seamlessly From Mobile to PC

Samsung Browser for Windows bridges the gap between devices, allowing users to seamlessly continue browsing as they move between mobile and PC. Beyond simple synchronization of bookmarks and browsing history, users can pick up exactly where they left off.

For instance, users can continue exploring the same webpage when moving between mobile and PC, creating a more seamless cross-device experience.¹

With Samsung Pass integration, users can securely store personal information and sign in to websites or autofill profiles with ease.³

A New Way to Experience the Web With Agentic AI

Samsung is introducing a new AI-powered assistant built into Samsung Browser that brings agentic AI directly into the browsing experience in partnership with Perplexity. Samsung Browser is designed to understand natural language and the context of the page users are viewing, as well as activity across tabs, making it easier to explore content and take action.⁴ This new layer of intelligence does more than answer questions about the webpage, enabling users to manage tabs, navigate browsing history and stay productive without ever leaving the browser.

• Intelligent Content Understanding and Comprehensive Response: Samsung Browser understands the specific context of the webpage users are currently viewing to provide more relevant and optimized solutions. For instance, while planning a trip to Seoul, users can ask the browser to create a four-day travel plan based on the page currently in view. Samsung Browser analyzes the content and generates a structured plan that can be easily organized and customized in the user’s preferred format.

• A Faster, Smarter Way to Search: Powered by advanced natural language understanding, Samsung Browser enables users to browse the web with speed and efficiency. Users can now get the right information instantly without manually sifting through countless webpages. Furthermore, Samsung Browser extends this intelligence to video content; by understanding the context within a video, it can find the specific part users are looking for and start playback from that exact moment.

• Retrieving the Right Page From Browsing History: Instead of relying on keywords or dates, users can search their browsing history using natural language to find things like the smartwatch they were looking at last week.

• Multi-tab Context Awareness: Users no longer need to click through multiple tabs to compare information. Samsung Browser can summarize and compare content across multiple tabs all at once. This makes it easy to get key insights from different sources in a single view.

Availability

Samsung Browser for Windows will be available on devices running Windows 11 and Windows 10 (version 1809 and above). Agentic AI features in Samsung Browser on both Windows and Android⁵ are currently supported in South Korea and the United States, with expansion to additional markets expected in the future. Users can learn more about Samsung Browser at browser.samsung.com.

1. This feature requires the latest version of Samsung Account. Samsung Continuity Service or Galaxy Connect app needs to be installed on the PC. It is currently available on Galaxy Book3, 4, 5 and 6 series. Availability will be extended to additional devices in the future. ︎
2. All sequences in this article are shortened and simulated for illustrative purposes. ︎
3. The available functions, features and compatible applications for Samsung Pass may vary by country due to differing regulatory and legal environments. The Autofill function supports sign-in information (ID/PW) and personal information (Address, Card). ︎
4. Available functions and features may vary by country, region, and language. The number of search queries may be subject to limitations. Accuracy of results is not guaranteed. ︎
5. Agentic AI features of Samsung Browser for Android requires a network connection and Samsung Account login. Service available in Samsung Browser v29.0.4 and above. ︎

Samsung Electronics today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations — including enriched Awesome Intelligence¹ — to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expanding AI capabilities across more devices and empowering more users to harness the power of intuitive AI that simplifies everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet.

“The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users,” said TM Roh, Chief Executive Officer, President and Head of Device eXperience (DX) Division at Samsung Electronics. “With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”

Enriched Awesome Intelligence Designed for Everyday Life

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text. AI Select² is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser³ now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face⁴ supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favorite tools like Filters and Edit Suggestions⁵ help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim⁶ for even easier video editing.

Circle to Search with Google⁷ adds multi-object recognition so users can easily explore multiple items in an image at once — from an outfit to surrounding accessories — all in one search.

The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organizing plans or easily adjusting settings. As a conversational device agent, upgraded Bixby⁸ lets users intuitively control Galaxy settings and features using natural language, while Gemini⁹ navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.

Awesome Camera To Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.

Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by the upgraded camera hardware and an improved Image Signal Processor (ISP).¹⁰ The devices feature a versatile triple-camera system, led by a 50MP main sensor,¹¹ delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with improved Nightography,¹² capturing clear and true-to-life photos and videos even in low light conditions.

Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced color even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments faster and with improved clarity.¹³

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimization to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance,¹⁴ combining upgraded CPU, GPU and NPU to deliver improved performance with its sleek and light form. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh¹⁵ battery supports up to two days of use¹⁶ — powering everything from filming and editing to viewing on the go. Super Fast Charging 2.0 reaches up to 60% in around 30 minutes for a quick boost before heading out, while a 13% larger vapor chamber¹⁷ helps sustain performance during extended gaming or recording. Slimmer bezels and a bright Super AMOLED + display with Vision Booster ensure an immersive, clear viewing experience indoors and outside.

Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68¹⁸ for water and dust resistance, adding durability in real-world environments and offering users peace of mind when accidents happen. 

Long-Term Support and Foundational Security

Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates¹⁹ — giving users the confidence to rely on their device for years to come.

Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault,²⁰ a hardware-based, tamper-resistant security solution. Galaxy A series offers users holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Availability

Galaxy A57 5G and A37 5G will be available starting April 10 in select markets. Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac,²¹ while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Graygreen and Awesome White.²² For added peace of mind, Samsung Care+ offers comprehensive coverage optimized to users’ device needs, including tailored benefits that protect the devices’ value.²³

For more information on Galaxy A57 5G and Galaxy A37 5G, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Specification Table

1. Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage. ︎
2. Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time. ︎
3. Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
4. Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognize up to five people per image and suggest up to three alternative expressions per person. Accuracy of results is not guaranteed. ︎
5. Edit suggestion is compatible with JPG, PNG and GIF formats. The final results and quality may vary depending on the original image’s condition. Accuracy of the end results is not guaranteed. Edit suggestions may vary based on photo content. Due to the nature of AI, results and quality may vary each time. ︎
6. Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed. ︎
7. Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy. ︎
8. Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects and expressions may be recognized, and actual performance may vary depending on pronunciation, voice level and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings). ︎
9. Gemini is a trademark of Google LLC. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription, and results may vary. Compatibility is limited to certain features and accounts. Currently, an independently managed, personal Google Account can be used, as can a work or school account for which an administrator has enabled access to Gemini. Users must be 13 (or the applicable age in a given country) or older to use Gemini with a personal or school Google Account, and 18 or over to use Gemini with a work account. ︎
10. Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
11. 50 MP resolution is available on Galaxy A57 5G and A37 5G’s rear Wide-angle camera only. ︎
12. Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
13. Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
14. Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
15. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905mAh. Actual battery life may vary depending on network environment, usage patterns and other factors. ︎
16. Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network. ︎
17. Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
18. Galaxy A57 5G and A37 5G are rated as IP68. Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear. ︎
19. Availability and timing of Android OS upgrades and security updates may vary by device model and market. Up to six generations of Android OS and One UI upgrades, along with up to six years of security updates, from the first global launch for the supported Samsung Galaxy devices. ︎
20. Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model. ︎
21. Color and model availability may vary depending on country, region or carrier. ︎
22. Color and model availability may vary depending on country, region or carrier. ︎
23. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. ︎
24. Display received Eye Care Certification by SGS based on its ability to reduce the harmful effects of blue light. ︎
25. Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software. ︎

At the center of this shift is the connected TV market. Unlike traditional TV, where viewers follow fixed programming schedules, connected TVs allow users to discover and enjoy content in a more personalized way. By linking content, services and how people watch, they are driving a new screen paradigm.

From Passive Viewing to Personalized Discovery

Connected TVs are transforming digital advertising by combining the immersive scale of the big screen with the precision of digital platforms to create a new viewing experience. Leveraging vast amounts of data, they deliver recommendations tailored to individual preferences — strengthening connections between brands and audiences.

Today, advanced recommendation systems help viewers find what they want without complex searches. This shift underscores how TV is evolving beyond a content delivery device into a platform that actively connects viewers with what they watch.

The Rise of FAST in Connected TV

A defining trend in the connected TV market is the rapid growth of free ad-supported streaming TV (FAST). By offering a wide range of programming at no cost, FAST preserves the traditional lean-back experience while expanding choice for modern viewing habits. Users can easily find options tailored to their preferences without the fatigue of complex decision-making — creating new value in how media is consumed.

Amid these changes, Samsung Electronics is advancing a differentiated screen experience through its TV platform. Samsung TVs serve as a global hub connecting services and programming, delivering personalized experiences powered by extensive viewing data and innovative technology. At the heart of this ecosystem is Samsung TV Plus, Samsung’s FAST service.

A Leading Platform in a Changing Media Landscape

Adopted by around 100 million monthly users worldwide, Samsung TV Plus offers a wide range of free programming — including news, sports and entertainment — expanding viewer choice. Now available in 30 countries, the platform features approximately 4,300 channels and more than 66,000 video-on-demand (VOD) titles.

Users can watch live channels and a broad selection of titles without subscriptions or fees, making access more intuitive. At this scale, Samsung TV Plus stands alongside major global broadcasters — underscoring its position as a leading media platform in a rapidly evolving landscape.

In addition, Samsung TV Plus supports interactive features that create a more engaging experience. For example, viewers can watch a favorite artist’s performance while participating in live voting, showing how programming and brands come together in a seamless media environment.

The Next Phase of Connected TV

We are in an accelerated AI era, where every industry is transforming at an unprecedented pace. Not only are content consumption patterns changing, but so are how we experience and interact with media. Connected TV is set to redefine the screen, moving beyond offering more choice to delivering deeper personalization.

Samsung TV Plus leads this transformation and sets new standards for viewing while driving continued growth.

Samsung Electronics today announced that its security solution, Samsung Knox, has achieved Common Criteria (CC) certification for monitors, expanding the verified security it has maintained on smart TVs for a decade.

CC certification is a global standard used to assess the security integrity of products that need data protection, providing an international framework that consolidates various assessment criteria from different countries and facilitates mutual recognition. Since 2015, Samsung has consistently received CC certification for its new products to verify the reliability of its security technology, and with this latest achievement, it has become the first manufacturer to receive CC certification for both monitors and smart TVs.

“Connected displays have become central to how we work and live, making verified security essential,” said Taeyong Son, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “With Samsung Knox now certified on both smart TVs and monitors, we’re delivering that protection consistently across our products.”

Samsung Knox protects users from cyber threats such as hacking, particularly in areas requiring robust security like AI home control, AI voice recognition and credit card transactions.

The CC certification emphasizes three key security features of Samsung Knox:

• System Integrity Monitor (SIM): Provides real-time monitoring of the kernel to ensure system integrity.
• Web Browser Security (WBS): Blocks phishing websites to safeguard users while browsing the internet.
• Unauthorized Execution Prevention (UEP): Validates digital signatures to prevent unauthorized actions.

Samsung Knox also ensures a strong security environment with its multi-layered architecture, which includes TrustZone, a hardware-based independent security layer; Knox Vault, a separate layer for sensitive data; and Knox Matrix, a security management layer for connected devices.¹

1. Knox Vault is supported on select Neo QLED 8K TVs and M9, M8 monitors; Knox Matrix is supported on all TVs and monitors from 2024 onward. ︎

“Samsung has been steadily expanding its presence in the HVAC industry, bringing new innovations to customers every year,” said Sean Lim, Executive Vice President and Head of the Air Solution Business Team for Digital Appliances (DA) Business at Samsung Electronics. “At MCE 2026, we are showing how our approach translates into better living — and we invite everyone to come and experience it firsthand.”

At MCE 2026, Samsung has organized its booth into dedicated product and service zones — including EHS, WindFree, Chiller and DVM areas, along with a SmartThings service zone — demonstrating how its solutions work together to support a more integrated and comfortable environment.

Next-Generation Residential Comfort With Bespoke AI WindFree Pro

At its booth, Samsung is presenting its latest Bespoke AI WindFree Pro air conditioner, featuring a refreshed exterior design that complements modern living spaces. To elevate everyday comfort, it offers an expanded range of personalized cooling experiences, building on Samsung’s WindFree heritage.

At the heart of the model is Motion Wind — a three-blade system¹ that creates seven tailored airflow patterns,² ranging from powerful Max Wind for rapid cooling to gentle WindFree for draft-free comfort. The two AI-driven modes³ are AI Direct Wind, which follows the user with targeted airflow for immediate cooling, and AI Indirect Wind, which keeps the user comfortable without blowing air directly onto them.

The model also features AI Fast & Comfort Cooling,⁴ which analyzes indoor and outdoor temperature, humidity and room size to automatically activate the right cooling mode — Fast Cooling for instant temperature reduction, WindFree for comfortable draft-free cooling and Dry Comfort for pleasant dehumidification without cold air. Users can also activate AI Energy Mode via the SmartThings app, which analyzes usage patterns and environmental conditions to reduce energy consumption by up to 30%.⁵

All-in-One Heat Pump System for Year-Round Home Comfort

In the EHS zone, Samsung is spotlighting an all-in-one heat pump system that combines a single outdoor unit with an indoor unit (EHS ClimateHub) to support space heating, cooling and domestic hot water through both air and water in one integrated system.

The system enables flexible, year-round residential operation, supporting simultaneous functions such as water-based space heating with air heating, water cooling with air cooling or hot water supply combined with air heating — delivering adaptable comfort across seasons. The fully integrated design also enables efficient heat recovery; rather than discharging heat absorbed during cooling outdoors, the system can redirect it for water-based space heating or domestic hot water production — and vice versa. This results in a COP of up to 8.2,⁶ making it a highly energy-efficient solution for year-round residential comfort.

Strengthening HVAC Solutions for Various Commercial Needs

Samsung is also showcasing a broad lineup of commercial HVAC solutions, including DVM systems and chiller offerings tailored to diverse building requirements.

This includes Samsung’s latest VRF system, named DVM S2+. The new DVM S2+ is equipped with R32 refrigerant in line with global standards, as well as built-in safety measures that ensure peace of mind. DVM S2+ also comes with on-device AI features that add convenience.⁷ For example, AI Adaptive Control⁸ adjusts the outdoor unit’s performance based on its surroundings to help reduce energy usage by up to 25%⁹ under certain conditions.

Another key highlight at MCE 2026 is the inclusion of solutions from FläktGroup, a leading European HVAC specialist whose acquisition has strengthened Samsung’s applied HVAC capabilities — particularly in large-scale facilities such as data centers. FläktGroup’s lineup for the event includes core products such as air handling units (AHUs), chilled beams, fan coil units (FCUs) and other air terminal solutions, demonstrating expanded capabilities across commercial and industrial environments.

Connected Control for Daily Comfort

Samsung is demonstrating how connected services can simplify HVAC management across homes and businesses. Visitors can explore usage scenarios enabled by SmartThings Pro, including streamlined monitoring, integrated device control and energy insights designed to provide comfort and operational efficiency.

Samsung remains committed to expanding its HVAC business globally through continued innovation across residential, commercial and smart building applications. Visitors to Samsung’s booth at MCE 2026 can explore the latest products and connected solutions, engage with representatives and experience Samsung’s vision for smarter, more comfortable environments.

1. Motion Wings consist of two outer blades (top and bottom) and one inner blade (middle). ︎
2. SmartThings server stores user data, preferences and usage patterns to suggest the most useful options. ︎
3. AI Motion Wind refers to AI Direct and AI Indirect wind modes, which operate in AI Auto Mode. ︎
4. To use AI Fast & Comfort Cooling a Wi-Fi connection and Samsung account SmartThings are required. ︎
5. The testing was conducted in Samsung’s 132m² residential environment laboratory at a temperature of 35°C / 24°C (dry bulb / wet bulb, KS C 9306: air conditioner). Results provided to and interpreted by Intertek, comparing the power consumption between AI energy mode on and off in AI comfort mode of AR07D9181HZN model. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account. ︎
6. Samsung internal testing, A2W W45, A2A Indoor Air 27°C [DB] / 19°C [WB], Outdoor Air 35°C [DB] / 24°C [WB] ︎
7. Depending on the model, AI Core may be included as standard or require separate purchase. New AI features were internally tested according to Samsung’s internal regulations. The testing environment for each AI function may be different. ︎
8. Users can activate AI Adaptive Control using the Samsung wired remote control or with the SmartThings App. ︎
9. Based on internal testing in Samsung’s home environment laboratory (approximately 122.1 m³), using the AM072HCVGFG / AA model outdoor unit and AM007FE1DCG / AA and AM048FE4DCG / AA model indoor units. The test conditions: an outdoor dry bulb temperature of 35°C, an outdoor wet bulb temperature of 24°C, operating in the Cooling mode for 6 hours to compare the energy consumption with and without the AI Adaptive Control feature. Results may vary depending on environmental factors and individual use. ︎

Samsung Electronics, global display leader and provider of the Official Art TV of Art Basel, today announced the launch of the Art Basel Hong Kong 2026 Collection. The curated digital exhibition will be available exclusively on Samsung Art Store and features 20 contemporary artists showcased at Art Basel Hong Kong, being held March 27-29 at the Hong Kong Convention and Exhibition Centre. At a dedicated booth, Samsung will demonstrate how its Micro RGB, OLED and The Frame Pro display each artwork in stunning detail.

“Building on years of collaboration with Art Basel, this collection represents the caliber of art Samsung Art Store offers, transforming homes into personal galleries suited to any taste,” said Bongjun Ko, Vice President of the Visual Display (VD) Business at Samsung Electronics. “Our advanced display technology brings priceless artworks into homes with stunning realism, so that anyone can become a collector.”

The collection will be featured in stunning 4K resolution on Samsung Art Store starting today, continuing Samsung’s longstanding partnership with Art Basel and extending the experience of the fair beyond the exhibition halls to audiences worldwide.

Introducing the Art Basel Hong Kong 2026 Collection

The Art Basel Hong Kong 2026 Collection features 25 artworks from 20 emerging and established artists represented by eight prestigious galleries: Bank, CLC Gallery Venture, Don Gallery, Tomio Koyama, Pearl Lam, Lin & Lin, Rossi & Rossi and Vacancy.

The carefully curated collection reflects the cultural dynamism and diverse viewpoints that define Hong Kong’s contemporary art scene. Highlights include:

• Chinese artistic heritage and innovation, represented through works by 11 Chinese artists spanning six decades of contemporary practice.
• Michael Najjar, “europa” (2016). Najjar is a German painter and trained astronaut who is scheduled to participate in an upcoming spaceflight aboard Virgin Galactic’s VSS Unity.
• Sun Yitian, “Ken” (2023). Yitian’s work has been featured in major international collections, including a collaboration with Nicolas Ghesquière for Louis Vuitton’s Pre-Fall 2024 collection.
• Ha Bik Chuen, “Wheatfield A” (1994) and “Untitled” (1995). Chuen was a self-taught contemporary artist whose extensive archive spanning 500 boxes is being digitally catalogued by the Asia Art Archive for scholarly access.

“Art Basel Hong Kong is always looking for ways to broaden how people experience art,” said Angelle Siyang‑Le, Director of Art Basel Hong Kong. “Our partnership with Samsung helps bring art into our homes in a way that feels both accessible and truly high‑quality. It’s not about replacing the gallery — it’s about giving more people the chance to live with great art every day.”

Celebrating Cultural Legacy: The Lee Kun-Hee Collection

During Art Basel Hong Kong 2026, Samsung will also present a curated selection of 20 works from the Lee Kun-Hee Collection on Samsung Art Store, in partnership with the National Museum of Korea. Recognized as one of Korea’s most significant private art collections, the works from the late Samsung Chairman Lee Kun-Hee’s renowned art collection reflect a long-standing commitment to cultural preservation and public access.

These treasured pieces — including “Sun, Moon and Five Peaks,” “Ten Symbols of Longevity” and “Scholar’s Accoutrements in a Bookcase” — have shaped artistic discourse across generations and continue to resonate with contemporary art circles.

The selection will be available on Samsung Art Store through January 2027, offering global audiences digital access to important works of Korean artistic heritage.

The National Museum of Korea and the National Museum of Modern and Contemporary Art are also co-hosting “Korean National Treasures: 2,000 Years of Art,” the second overseas touring exhibition of the late Chairman Lee Kun-Hee’s donations, at The Art Institute of Chicago through July 5.

Samsung Art TV: Where Art and Technology Exist in Harmony

Samsung’s 2026 expanded Art TV lineup represents a fundamental belief that art belongs in everyday spaces, integrated seamlessly with technology and design. The lineup is led by The Frame and The Frame Pro, Samsung’s lifestyle TVs that blend display innovation with design to create an immersive art-viewing experience. The expanded lineup also includes Micro RGB, Neo QLED and the OLED,¹ offering consumers greater flexibility in how they incorporate premium art experiences into their living spaces.

Samsung Art Store is available across the complete Art TV lineup. The platform features over 5,000 works by 80+ partners, including the newly launched Art Basel Hong Kong 2026 Collection. As the world’s leading TV brand for 20 consecutive years,² Samsung continues to advance display innovation designed to faithfully render works of art.

About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, Paris and Qatar. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms and initiatives, such as The Art Basel and UBS Global Art Market Report, the Art Basel Shop and the Art Basel Awards. For further information, please visit artbasel.com.

1. S95H and S99H only. ︎
2. Omdia, Feb. 2025. ︎

Samsung Electronics has been named to Fast Company’s Most Innovative Companies of 2026 list, ranking No. 4 in the Consumer Electronics category and No. 7 in Corporate Social Responsibility. The recognition highlights Samsung’s continued advancements in AI and its efforts to integrate connected experiences across its product ecosystem.

In the Consumer Electronics category, the company was recognized for the Galaxy Z Fold7, which delivers a thinner, lighter design enhanced by Galaxy AI features such as real-time translation and advanced editing tools. The newly introduced Galaxy S26 series further expands these capabilities, offering more intelligent and tailored user experiences across flagship smartphones.

In the Corporate Social Responsibility category, the company was also recognized for Ocean Mode, a Galaxy camera feature developed to support coral reef monitoring and restoration. Introduced in collaboration with marine partners and now available on the Galaxy S26 series, the feature demonstrates how Samsung’s technology contributes to environmental conservation.

The company continues to advance AI-driven experiences in home entertainment. Samsung Vision AI Companion enables more interactive and responsive TV experiences, allowing users to control and experience content through natural language. The introduction of Micro RGB TVs is also a notable step forward for displays, offering enhanced color and realism across a wide range of screen sizes. This lineup complements Samsung’s broader 2026 TV portfolio, which includes Neo QLED, OLED and lifestyle models such as The Frame.

Across the connected home, Samsung has expanded SmartThings and its Bespoke AI appliance lineup to create adaptive living environments. Products such as Bespoke AI Refrigerators with AI Vision Inside support food management and meal planning, while SmartThings Energy features help optimize energy usage.

Beyond products, Samsung’s recognition in corporate social responsibility is a reflection of its broader commitment to sustainability and community impact. Initiatives such as Solve for Tomorrow support STEM education, helping thousands of schools with funding and resources. At the same time, solutions like AI Energy Mode and circular design programs contribute to reducing environmental impact.

Learn more at the Samsung U.S. Newsroom

This year, Samsung’s offices and business sites worldwide led environmental efforts within and beyond the company — from supporting biodiversity and advancing water stewardship to providing emergency drinking water for vulnerable communities.

Explore Samsung’s efforts to conserve water and protect resources for the future in the infographics below.

Samsung Newsroom experienced the Galaxy S26 Ultra’s camera firsthand after Galaxy Unpacked 2026 in San Francisco, showcasing the city’s diverse scenery and unique atmosphere.

Sharp Detail at Any Distance

Pier 39, one of San Francisco’s most iconic landmarks, offers sweeping ocean views. With Galaxy S26 Ultra, even Alcatraz Island across the bay — typically seen clearly only up close by boat — appears crisp and detailed.

Galaxy S26 Ultra features a 200MP wide-angle camera and a 50MP telephoto camera with 10x optical zoom. The 200MP camera delivers exceptional detail, especially when images are enlarged. The wider F1.4 aperture captures more light than its predecessor, producing richer textures and finer detail. Even when zooming in or cropping, details remain sharp.

The camera also excels at video recording. When filming the sea lions at Pier 39 in 8K, even distant landmarks like the Golden Gate Bridge remain clear and detailed when zoomed in.

Stable Video in Motion

Galaxy S26 Ultra is the first Galaxy device to support the Advanced Professional Video (APV) codec, a professional-grade format that preserves detail even after multiple edits.

When filming in crowded areas or on the move, Super Steady keeps footage stable. The new horizontal lock option maintains a level frame in motion-heavy situations.

To test the feature, Galaxy S26 Ultra was panned side to side at a nearby theme park. With the horizontal lock option on, the footage maintains a stable horizon. Compared with footage shot under the same conditions with the feature off, the difference is clear.

With Galaxy S26 Ultra, users can record stable video without camera shake — from travel vlogs to activities like running or cycling.

Clear, Vivid Nights

As the sun sets, San Francisco’s streets take on a different atmosphere. With Galaxy S26 Ultra’s enhanced Nightography, the city’s iconic cable cars appear in motion at night.

A wider aperture and improved ProVisual Engine reduce noise in low light while preserving the mood of nighttime scenes. Moving cable cars and the night sky appear natural, reflecting the city’s after-dark atmosphere. Its nighttime charm — different from its daytime appeal — is rendered in vivid detail.

From the ocean and lively streets to the city at night, Galaxy S26 Ultra showcases San Francisco in stunning detail, creating vivid, lasting travel memories.

In part two of this series, Samsung Newsroom will explore the AI features of Galaxy S26 Ultra that extend the experience beyond capture to make everyday moments even more meaningful.

Samsung Electronics has announced a collaboration to bring Lollapalooza Brazil 2026 to life with Galaxy S26 Ultra. In partnership with TV Globo, a major Brazilian television network, Samsung is demonstrating the device’s advanced camera capabilities at one of Brazil’s largest music events as part of the live broadcast across Globo’s TV channels and digital platforms.

This initiative, dubbed “POV Galaxy,” focuses on capturing Lollapalooza Brazil 2026 from the attendees’ perspectives, integrating user-generated content into professional broadcasts while showcasing its professional-level video and audio quality — even in challenging shooting environments such as live music festivals.

At the core of this experience are advanced camera features in Galaxy S26 Ultra. Enhanced Nightography Video delivers clear footage in low-light conditions through a wider aperture and Galaxy AI-powered processing. Super Steady’s horizontal lock feature ensures stable footage by combining optical and digital stabilization with intelligent horizon alignment, even while moving. The device also supports the Advanced Professional Video (APV) codec, designed for efficient compression while maintaining high visual quality across editing workflows.

As Samsung marks its seventh consecutive year at Lollapalooza Brazil 2026, the Galaxy S26 series enables fans to experience the festival from new perspectives, combining advanced camera technology with Galaxy AI to deliver intuitive tools for creativity and productivity.

Learn more at the Samsung Brazil Newsroom

During the event, Samsung Electronics also showcased its latest Odyssey gaming monitors and technologies at the San Francisco Marriott Marquis. Samsung brought together gaming industry leaders, enthusiasts and media to get a firsthand look at the Odyssey gaming monitor lineup and to play some of the hottest titles on PC, including Cyberpunk 2077 and Hell is Us.

Running throughout the week, the Samsung Odyssey Gaming Lounge became a playground for PC visuals, complete with groundbreaking demos, unscripted reactions and candid conversations about what comes next for advanced gaming displays.

“Samsung has redefined 3D gaming — the technology is so sharp and crisp.”

— Floyd Broadnax, gaming content creator

Developers See What Glasses-Free 3D Can Do for Gameplay

The centerpiece of the showcase was Odyssey 3D. Using advanced eye-tracking and view-mapping technology, the monitor delivers a glasses-free 4K 3D display that adjusts depth in real time as players move in front of the screen. This delivers a completely new, immersive way to experience gameplay.

Developers, media and partners lined up to try the thriller Hell is Us from Rogue Factor in 3D on the 27-inch Odyssey 3D (G90XF), ahead of its public availability on Samsung’s 3D gaming library.

“Samsung has been the leading force for 3D gaming. I play everything from horror to FPS games, and the technology is really going to enhance my experience.”

— Ashley Rodgers, gaming content creator

Hell is Us drew a large crowd, with excited visitors eager to experience the game’s tight corridors, distant silhouettes and small environmental cues in glasses-free 3D. On Odyssey, visitors said it was easier to read where to go and feel the adrenaline and fear of each encounter without losing the game’s sense of mystery.

Cronos: The New Dawn showcased a different side of 3D gaming through a launch trailer. The added depth on screen makes every moment feel more immersive and enhances the player’s sense of scale and atmosphere.

“Samsung knows games and the brains of the developers, and that is something hardware companies don’t often know.”

— Jonathan Jacques-Belletête, Creative Director, Rogue Factor

Next-Generation Displays Draw Attention From Technical Leaders

HDR10+ GAMING quickly became a talking point in the room. Instead of relying on trial-and-error calibration screens, developers watched the game feed send scene-by-scene information to the monitor so highlights, shadows and color stayed closer to what they see in their own builds.

Developers and media also gravitated toward the 32‑inch Odyssey G8 6K (G80HS), testing how higher resolution affects UI and environmental detail. In busy scenes with dense 4K UHD elements, the extra pixels helped keep fine elements sharp without forcing changes to the game’s core art style.

On the 27-inch Odyssey G6 (G60H), the focus shifted to speed. With a 1,040Hz refresh rate, visitors looked at how fast camera pans, aiming and rapid inputs felt onscreen, and what that might mean for future competitive and high-performance titles.

“With our proven track record in hardware and software innovation, we’re partnering with global gaming studios to chart a clear path forward on compatibility. Ultimately, that’s about delivering an exceptional gaming experience our customers deserve.”

— Kevin Lee, EVP of Customer Experience, Visual Display (VD) Business, Samsung Electronics

A separate roundtable brought together leaders from across the industry, including Jakub Knapik, VP of Art and Global Art Director of CD Projekt RED; Yves Bordeleau, Founder and Head of Studio at Rogue Factor; Jonathan Jacques-Belletête, Creative Director at Rogue Factor; Piotr Babieno, Founder and CEO of Bloober Team; and Samsung’s EVP of Customer Experience Kevin Lee.

Up-and-coming studios spoke about using new display technology to experiment and take creative risks, while larger publishers focused on setting standards that can scale across multiple genres and platforms. The group compared how they roll out new display features across engines and franchises — from integrating HDR10+ GAMING and 3D to deciding which features make sense for competitive games versus story-driven titles.

“I honestly think HDR10+ is a major milestone in color reproduction, one that we’ve all been waiting for. Thanks to it, players will be able to experience our true artistic intent — not to mention a far more immersive high dynamic range.”

— Jakub Knapik, VP of Art and Global Art Director, CD Projekt RED

For industry leaders, seeing their own content firsthand on Odyssey gaming monitors turned abstract specs into real trade-offs they could see and judge on screen. Samsung’s GDC 2026 showcase made it easier to evaluate which combinations of glasses-free 3D, HDR10+ GAMING, resolution and refresh rate will matter most for the games developers are building now.

Samsung’s gaming momentum shows no signs of slowing. With Hell is Us and Cronos: The New Dawn joining a library that already spans 60+ titles, including The First Berserker: Khazan, Stellar Blade and Lies of P: Overture, the company is on track to double its 3D game portfolio to over 120 titles by the end of 2026.

As developer partnerships deepen and consumer interest accelerates, Samsung is positioned to lead next-generation gaming through its comprehensive suite of monitor technologies, from 3D depth and dynamic HDR10+ GAMING to high-resolution 6K capability.

This makes it smart to have comprehensive device care in place — especially as 23% of consumers now consider future resale value of their device when making purchasing decisions.² That’s where Samsung Care+ comes in.³ Not only does it preserve the future resale value of your device, it provides peace of mind and lasting value tomorrow.

Flexible and Personalized Choices for Every Lifestyle 

Not everyone uses their device the same way. Some need a complete peace of mind against everyday accidents. Others focus on long-term device reliability. Samsung Care+ gets this.

Samsung Care+ offers diverse plans that reflect the unique needs of customers with different lifestyles. This includes accidental damage cover that protects against certain knocks, drops and spills.⁴ For users prioritizing long-term performance and reliability, extended warranty coverage can help address certain mechanical or electrical failures well beyond the standard warranty period, which can become increasingly valuable as users hold onto devices longer.

Samsung Care+ also offers light option that deliver essential screen coverage at a more accessible price point. For frequent travelers and urban commuters navigating high-traffic environments, Theft and Loss coverage adds another layer of security.⁵

Payment flexibility matters too. Monthly plans spread costs over time, while upfront payment option is available. Your device, your choice.

Professional Service Without the Hassle

Protection is only valuable if you can access when needed. That is what matters most. Samsung Care+ delivers service designed to provide expert care in a simple, accessible way — wherever you are.

The claims process is designed for clarity. No complex forms. No confusing requirements to navigate. Samsung Care+ offers a streamlined claims process and priority queue, ensuring customers can receive the care they need without hassle and minimizing disruption to their daily routines.

Once your claim is submitted, Samsung-authorized service centers take over.⁶ Every repair is handled by certified technicians who know Samsung Galaxy devices inside out, using genuine Samsung parts. This approach does more than fix immediate problems — it maintains your device in working condition, preserving what you invested in whether you plan to keep it longer or eventually upgrade.

And here’s something people often overlook until they are traveling: your device goes everywhere with you, so your protection should too. Samsung Care+ provides comprehensive coverage both at home and abroad. You can receive Samsung-certified service in major cities around the world, including Seoul, London, Los Angeles and Barcelona.⁷

Peace of Mind, And Long-Lasting Value

The Galaxy S26 series is engineered to simplify the tasks you do on your phone through its most user-friendly Galaxy AI experiences. Samsung Care+ helps ensure it keeps doing that — delivering the peace of mind to enjoy your device to the fullest anywhere, anytime while maintaining its value over time.

Samsung Care+ subscription is available when you purchase your Galaxy S26 series on Samsung.com or Samsung Electronics Store, making it easy to add protection from day one. Already have your device? You can still enroll within 60 days of purchase by visiting Samsung.com or accessing Samsung Care+ menu directly on your device through Settings > About Phone > Samsung Care+.

1. SQ Magazine, “Smartphone Statistics 2026: Powerful Insights,” updated February 18, 2026. Available at: https://sqmagazine.co.uk/smartphone-statistics/. ︎
2. Based on Samsung-commissioned quantitative research of 241 consumer ages between 18-49 in the United States of America and United Kingdom, conducted July 2025. ︎
3. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. ︎
4. Claims remain subject to other exclusions and limitations set out in the policy terms and conditions. Samsung Care+ covers damage that stops your device working normally. It does not cover cosmetic damage or wear and tear caused by normal use. Refer to the policy terms and conditions for details. ︎
5. Availability varies by market, please visit www.samsung.com/samsung-care-plus for more information. Refer to the policy terms and conditions for details. ︎
6. Samsung-authorized service centers subject to local availability. ︎
7. When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability. ︎

Samsung Electronics today announced that it has maintained its No. 1 position in the global commercial display market in 2025, marking 17 consecutive years at the top with a 35.2% share by unit sales, according to research firm Omdia.¹

Since achieving the global No. 1 position in the commercial display market for the first time in 2009, Samsung has continuously strengthened its leadership in the B2B display sector. In 2025, the company reached an all‑time high in annual sales when it shipped more than 2.5 million units.

This sustained performance reflects Samsung’s focus on next-generation signage that combines advanced display hardware with cloud and AI-based solutions in retail, corporate, education and hospitality environments.

Samsung’s B2B display portfolio is built on its commitment to product innovation. Newly launched this year, Samsung Spatial Signage displays striking 3D content in a slim 52mm profile. It has already been recognized with a CES 2026 Innovation Award in the Enterprise Technology category and an iF Design Award 2026. Going forward, Samsung plans to expand the lineup to include additional sizes.

Samsung’s Color E‑Paper lineup delivers ultra‑low power signage as an alternative to traditional paper posters. The 13-inch Color E-Paper is the world’s first commercial display to apply a bio-resin derived from phytoplankton in its housing. The display’s housing consists of 45% recycled plastic and 10% phytoplankton-based bio-resin, allowing the manufacturing process to reduce carbon emissions by more than 40% compared to conventional petroleum-based plastic materials.² Samsung plans to go expand the use of this material across its E‑Paper lineup.

The portfolio also features extra-large format displays designed for high-impact business environments — ranging from the 105-inch QPDX-5K, 115-inch QHFX models to the upcoming 130-inch Micro RGB signage (QPHX model).

Alongside hardware, Samsung expects to maintain its industry‑leading market position by connecting devices and solutions to provide customers with consistent, integrated experiences. This includes the Samsung VXT platform for remote device management and content operations as well as the new AI Studio app, which enables easy, signage‑ready video creation from a single product image.³

“Seventeen years at the top of the commercial display market is the result of listening to our B2B customers and evolving with them,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “As businesses change, they need technology that is reliable, simple to manage and ready for what’s next. We’ll continue investing in displays and solutions that help our partners work more efficiently and create better experiences in any space.”

1. Omdia Q4 2025 Public Display Report, by unit sales. Excludes Consumer TVs. ︎
2. Based on internal test results under specific conditions only. Comparison is made against petroleum-based resin (PC+ABS) of the same weight. Carbon emissions calculation is based on the Product Carbon Footprint (PCF) data of resin production following ISO 14067, 14040 and 14044 standards, covering carbon emissions from cradle to gate (excluding downstream, use-phase and end-of-life emissions). All figures are estimates based on available data and are subject to change. ︎
3. Samsung VXT is sold separately, and solution availability varies by region. ︎

Samsung Electronics marked its 20th consecutive year as the world’s leading TV brand with an exclusive event at BAFTA in London, bringing together around 80 retailers, partners and media representatives. The event celebrated Samsung’s long-standing leadership in the TV industry while highlighting its continued focus on innovation and the future of home entertainment.

The showcase featured Samsung’s latest TV and audio lineup, including elements of the new 2026 range. It featured the large-format 115-inch Micro RGB display, OLED, the new Music Studio speakers and The Frame Pro, emphasizing Samsung’s commitment to delivering immersive and connected viewing experiences to all.

The event opened with an overview of Samsung’s evolution in television technology — from early black-and-white sets to today’s AI-powered displays that serve as central hubs for entertainment. This progression underscores Samsung’s role in shaping how users engage with content, with TVs increasingly acting as gateways to personalized and intelligent experiences within the home.

Two of U.K.’s leading faces of TV and radio treated guests to a fascinating discussion around how TVs are central to shared experiences and moments of connection.

Attendees explored the technologies in an immersive setting enhanced by projection mapping.

The event concluded with a live performance, reinforcing the theme of entertainment as a unifying experience powered by technology. By combining product innovation with experiential storytelling, Samsung demonstrated how its TV lineup continues to evolve beyond traditional viewing.

The celebration highlighted Samsung’s sustained leadership in the global TV market, its ongoing investment in next-generation display technologies, and its vision for immersive, AI-driven entertainment experiences.

Learn more at the Samsung U.K. Newsroom

The signing ceremony was held at Samsung’s most advanced chip manufacturing complex in Pyeongtaek, Korea, attended by Dr. Lisa Su, Chair and CEO of AMD, and Young Hyun Jun, Vice Chairman & CEO of Samsung Electronics.

“Samsung and AMD share a commitment to advancing AI computing, and this agreement reflects the growing scope of our collaboration,” said Young Hyun Jun, Vice Chairman & CEO of Samsung Electronics. “From industry-leading HBM4 and next-generation memory architectures to cutting-edge foundry and advanced packaging, Samsung is uniquely positioned to deliver unrivaled turnkey capabilities that support AMD’s evolving AI roadmap.”

“Powering the next generation of AI infrastructure requires deep collaboration across the industry,” said Dr. Lisa Su, Chair and CEO of AMD. “We are thrilled to expand our work with Samsung, bringing together their leadership in advanced memory with our Instinct GPUs, EPYC CPUs and rack-scale platforms. Integration across the full computing stack, from silicon to system to rack, is essential to accelerating AI innovation that translates into real-world impact at scale.”

Under the MOU, Samsung and AMD will align on primary HBM4 supply for the next-generation AMD AI accelerator, the AMD Instinct MI455X GPU, as well as advanced DRAM solutions for 6^th Gen AMD EPYC CPUs, codenamed “Venice.” These technologies will support next-generation AI systems combining AMD Instinct GPUs, AMD EPYC CPUs and rack-scale architectures such as the AMD Helios platform.

Samsung and AMD are closely collaborating on advanced memory technologies for AI and data center workloads. As memory bandwidth and power efficiency become increasingly critical to system-level performance, this collaboration will help deliver more optimized AI infrastructure for customers.

An industry-first to enter mass production, Samsung’s HBM4 is built on its most advanced 6th-generation 10-nanometer (nm)-class DRAM process (1c) and a 4nm logic base die, featuring processing speeds of up to 13 gigabits-per-second (Gbps) and maximum 3.3 terabytes-per-second (TB/s) bandwidth that exceeds industry standards.

Powered by Samsung HBM4’s industry-leading performance, reliability and energy efficiency, the AMD Instinct MI455X GPU is expected to be the optimum solution for high-performance systems handling AI model training and inference.

The MI455X GPU will serve as a key building block for the AMD Helios rack-scale architecture, designed to deliver the performance and scalability required for next-generation AI infrastructure.

As part of their collaboration, Samsung and AMD will also work together on high-performance DDR5 memory optimized for the 6^th Gen AMD EPYC CPUs. The companies aim to deliver industry-leading DDR5 memory solutions for systems built on the AMD Helios rack-scale architecture.

The two companies will also discuss opportunities for foundry partnership, through which Samsung would provide foundry services for next-generation AMD products.

Samsung and AMD have collaborated for nearly two decades across graphics, mobile and computing technologies, including Samsung serving as the primary HBM3E partner to AMD, powering the latest AMD Instinct MI350X and MI355X AI accelerators.

About AMD
AMD (NASDAQ: AMD) drives innovation in high-performance and AI computing to solve the world’s most important challenges. Today, AMD technology powers billions of experiences across cloud and AI infrastructure, embedded systems, AI PCs and gaming. With a broad portfolio of AI-optimized CPUs, GPUs, networking and software, AMD delivers full-stack AI solutions that provide the performance and scalability needed for a new era of intelligent computing. Learn more at www.amd.com.

Samsung Electronics has introduced its 32-inch Color E-Paper at Tegui Barra, a new dining concept by renowned Argentine chef Germán Martitegui, integrating digital signage into the restaurant’s design-focused experience.

Tegui was originally founded in 2009 and has earned international recognition. In 2025, the restaurant was relaunched as Tegui Barra in Buenos Aires’ Recoleta district as part of a multi-concept culinary space. The new iteration represents a more dynamic and open format, maintaining Tegui’s original identity while adopting a refreshed approach centered on design and customer experience.

Within this environment, Samsung’s Color E-Paper has replaced traditional printed menus. The solution delivers a paper-like visual aesthetic while enabling digital flexibility, allowing the restaurant to easily and efficiently update menu content with minimal energy consumption. This approach eliminates the need for QR codes or mobile devices, preserving a seamless dining experience aligned with Tegui’s visual identity.

“We explored many options: we considered a chalkboard, but we weren’t convinced by the chalk; QR codes seemed inconvenient, and being a sustainable restaurant, printing menus on paper every day wasn’t an option either.

Finally, with Samsung Color E-Paper, we found an ally that allows us to maintain our identity and aesthetic, while also changing the menu very easily.”

— Germán Martitegui, chef and founder of Tegui

Color E-Paper operates without backlighting and the display maintains a static image with zero watts of power, reducing unnecessary energy usage without compromising reliability.¹ When content is updated, overall energy use remains far lower than that of conventional digital signage, which helps lower operating costs over time. With a rechargeable, embedded battery and USB Type-C support options, the display can be deployed without permanent power cables. Its ultra-thin and lightweight design, weighing approximately 2.5kg with the battery, allows for versatile installation without visible cabling, supporting clean and minimalist interiors.

By combining sustainability, design and technological innovation, the implementation of Color E-Paper at Tegui Barra demonstrates how digital signage can adapt to premium hospitality environments. This highlights Samsung’s continued expansion of Color E-Paper’s potential across industries like gastronomy and retail, offering solutions that balance efficiency, flexibility and visual appeal while enhancing customer experiences.

Learn more at the Samsung Argentina Newsroom

1. Activities related to content refresh, content changes or device monitoring and control will require additional power. Content refresh is essential and automatically performed when the power cable or battery is connected. ︎

New research has revealed the significant scale of cybersecurity risks facing small and medium-sized enterprises (SMEs) in the United Kingdom. The findings estimate that a single cyberattack could cost SMEs up to £100,000 in lost revenue and fines, underscoring the urgency of stronger security measures.

The survey of 1,000 SME owners showed that 21% of businesses still take a reactive approach to cybersecurity rather than a proactive one. At the same time, modern work habits have increased exposure to sensitive data as a growing number of employees now work remotely in public spaces.

Despite high awareness of common threats such as phishing, malware and unauthorized apps, one in five business owners reported they would not know if their device had been compromised. Financial readiness is also limited, with 69% of SMEs lacking dedicated funds or insurance to manage cyber incidents.

In response, Samsung Electronics has introduced the Galaxy S26 Ultra Enterprise Edition, designed with advanced security and privacy features for business users. The device includes a built-in Privacy Display to limit viewing angles and protect on-screen data in public settings, alongside Samsung Knox security for defense against cyber threats. Its AI-powered Personal Data Engine, combined with KEEP and Knox Vault, encrypts and stores sensitive information securely.

The survey’s findings highlight the growing need for SMEs to adopt proactive cybersecurity strategies. By integrating enterprise-grade protection directly into mobile devices, Samsung aims to help businesses safeguard sensitive data and adapt to increasingly flexible working environments.

Learn more at the Samsung U.K. Newsroom

For the first time, Samsung Art Store¹ users can display celebrated works such as Diego Rivera’s “The Flower Carrier” (1935), Henri Matisse’s “Femme au chapeau” (1905), Wayne Thiebaud’s “Display Cakes” (1963), Jackson Pollock’s “Guardians of the Secret” (1943) and Piet Mondrian’s “New York City 2” (1941) on select Samsung displays — transforming any room into a dynamic gallery space.

The collaboration makes these iconic works from SFMOMA’s collection more accessible than ever before. It also represents a significant expansion of Samsung Art Store’s offering of modern masters by introducing works by Robert Rauschenberg and Wayne Thiebaud to the platform for the first time.

“Samsung is committed to leveraging its market-leading visual display solutions and partnerships to maximize the richness of the Samsung Art Store experience in homes across the world,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “Building on this commitment, our partnership with SFMOMA represents an exciting expansion into artworks by 20th-century masters — and we look forward to further enhancing our offerings through additional exciting, high-profile collaborations.”

“This partnership with Samsung Art Store opens an exciting new chapter in how we fulfill our mission to connect people with modern and contemporary art,” said Christopher Bedford, Helen and Charles Schwab Director of SFMOMA. “By making our collection available through innovative technology, we’re reaching audiences who may never visit San Francisco while creating new opportunities for art to enrich daily life around the world.”

Samsung Art TVs, comprising The Frame and The Frame Pro, are designed to display artwork with faithful color, exceptional detail and a gallery-like presentation. Pantone Validated ArtfulColor preserves the authenticity of the original palette. Anti-Reflection with Matte Display and customizable bezels² mimic the look of framed artwork, and the included Slim Fit Wall Mount eliminates visible wires, all combining to create the look of an original work of art.

The Frame Pro adds an upgraded Neo QLED 4K display for even brighter color and sharper contrast. Plus, its Wireless One Connect Box³ eases installation and enables a clean, clutter-free setup. Across these TVs and several others, Samsung Art Store continues to champion the fusion of art and technology, turning living rooms into curated galleries.

By partnering with leading cultural institutions like SFMOMA, Samsung continues to democratize access to art while supporting museums’ missions to share their collections with broader audiences.

The SFMOMA collection joins Samsung Art Store’s growing library of over 80 partnerships, offering subscribers an ever-expanding selection of art across movements, styles and periods.

The collection is available now exclusively through Samsung Art Store on Samsung Art TVs.

About SFMOMA
The San Francisco Museum of Modern Art is one of the largest museums of modern and contemporary art in the United States and a thriving cultural center for the Bay Area. Our remarkable collection of painting, sculpture, photography, architecture, design and media arts is housed in a LEED Gold-certified building designed by the global architects Snøhetta and Mario Botta. In addition to our seven gallery floors, SFMOMA now offers over 45,000 square feet of free, art-filled public space open to all.

1. Paid subscription required. Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate (connected) computer, mobile or other device may be necessary to create or log in to Samsung Account (free to download and create). Without Samsung Account login, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available. ︎
2. Customizable bezels sold separately. ︎
3. Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections. ︎

Samsung Electronics today announced that it will host an exhibition titled “Design is an Act of Love” at Milan Design Week 2026. Immersive in nature, the exhibition will explore the Human Side of Tech through a dialogue between experimental concepts and the latest commercial products.

The exhibition takes the form of Samsung Design Open Lab, a space imagined as a laboratory for exploration, experimentation and discovery. Within the space, Samsung invites visitors to explore how ideas take shape, offering a glimpse of how human-centered and expressive design can transform technology into a more personal, emotional and meaningful presence in everyday life.

What visitors experience in Milan represents a moment in an ongoing journey — an early expression of how Samsung is reimagining the relationship between technology and everyday life, as well as a signal of the direction in which its design vision is headed.

As part of the program, Samsung will host a Design Talk session in collaboration with Dezeen on April 22, where it will share perspectives on the evolving relationship between design and humanity.

The centerpiece of Samsung’s showcase at NVIDIA GTC 2026 will be the new sixth-generation HBM4, which is now in mass production and is designed for the NVIDIA Vera Rubin platform. Samsung’s HBM4 is expected to help accelerate the development of future AI applications, delivering consistent processing speeds of 11.7 gigabits-per-second (Gbps), which exceeds the industry standard of 8Gbps, and can be enhanced to 13Gbps.

By leveraging the most advanced sixth-generation 10-nanometer (nm)-class DRAM process (1c), Samsung has achieved stable yields and industry-leading performance. The company’s next-generation HBM4E, delivering 16Gbps per pin and 4.0 terabytes-per-second (TB/s) bandwidth, will be on display as well for the first time at GTC 2026.

Visitors will also be able to catch a glimpse of Samsung’s hybrid copper bonding (HCB) technology, a new method that will enable next-generation HBM to achieve 16 or more layers while reducing heat resistance by more than 20 percent, compared to thermal compression bonding (TCB).

An Alliance Taking the AI Era to the Next Level

The strong collaboration between Samsung and NVIDIA will be highlighted in the booth’s separate ‘NVIDIA Gallery,’ specifically featuring a broad lineup of Samsung’s cutting-edge technologies, such as HBM4, SOCAMM2 and PM1763 SSD that are designed for NVIDIA AI infrastructure.

Addressing the need for maximum efficiency and scalability in AI systems, Samsung’s SOCAMM2 based on low-power DRAM is an optimum server memory module that offers high bandwidth and flexible system integration for next-generation AI infrastructure. Samsung’s SOCAMM2 is currently in mass production, an industry-first to reach that milestone.

Designed for next-generation AI storage solutions, Samsung’s PM1763 SSD is based on the latest PCIe 6.0 interface offering fast data transfers and high capacities. The industry-leading PM1763 performance will be demonstrated on servers working with the NVIDIA SCADA programming model.

As part of the new NVIDIA BlueField-4 STX reference architecture for accelerated storage infrastructure in NVIDIA’s Vera Rubin platform, Samsung’s PM1753 SSD will show how it helps to enhance energy efficiency and system performance for inference workloads.

Memory Architecture To Scale Intelligent Manufacturing

Samsung will showcase its collaboration with NVIDIA on AI Factory development at GTC 2026, including plans to implement NVIDIA accelerated computing to scale Samsung’s AI Factory and fast-track digital twin manufacturing that leverage NVIDIA Omniverse libraries. This collaboration powers one of the world’s most comprehensive chip manufacturing infrastructures ― spanning memory, logic, foundry and advanced packaging.

Separately, Yong Ho Song, Executive Vice President and Head of AI Center at Samsung Electronics, will illustrate the two companies’ strategic collaboration in further detail through his speaker session on March 17, 2026. Titled ‘Transforming Semiconductor Manufacturing with Agentic AI from Design and Engineering to Production,’ the session will elaborate on the company’s AI Factory and share innovative end-to-end real-life use cases where AI and digital twins are reshaping semiconductor manufacturing with breakthroughs in electronic design automation (EDA) and computational lithography to designing and operating advanced manufacturing facilities powered by NVIDIA.

Efficient Memory for Local Intelligence

Samsung’s memory solutions also offer maximized efficiency for local AI workloads on personal devices. During GTC 2026, Samsung will showcase tailored and efficient solutions for personal AI supercomputers, including the Samsung PM9E3 and PM9E1 NAND for NVIDIA DGX Spark.

Additionally, Samsung will display DRAM solutions, LPDDR5X and LPDDR6, that are designed for seamless integration into premium smartphones, tablets and wearable devices, offering faster data throughput and lower latency. LPDDR5X delivers speeds of up to 25Gbps per pin, while cutting power consumption by up to 15 percent, enabling ultra‑responsive mobile experiences, high‑resolution gaming and AI‑enhanced applications without sacrificing battery life.

Building on that foundation, LPDDR6 pushes bandwidth further to a scalable 30‑35 Gbps per pin and introduces advanced power‑management features such as adaptive voltage scaling and dynamic refresh control, which together provide the performance needed for next‑generation edge‑AI workloads.

Samsung Electronics launched the GalaxyBloom campaign in Mexico to celebrate the arrival of spring and the iconic jacaranda trees that color the country in shades of violet. Inspired by the signature color of the Galaxy S26 series, the initiative invited users to capture and share the beauty of jacarandas with their Galaxy devices from March 10 to April 12, turning seasonal scenery into a collaborative digital experience.

The campaign also introduced a competitive element, offering participants the opportunity to win a Galaxy S26 Ultra in Cobalt Violet — a color inspired by jacaranda blossoms — by submitting the photo that was both the most creative and most effectively used Galaxy’s device capabilities.

The GalaxyBloom campaign emphasizes the advanced camera and imaging features of the Galaxy S26 series, positioning the devices as tools capable of capturing vivid colors and fine details, while also highlighting how mobile technology can foster community engagement and celebrate local identity.

Learn more at the Samsung Mexico Newsroom

Guided by the message “Open always wins,” Samsung brought new perspectives to the Olympic and Paralympic Winter Games, opening up podium celebrations, broadcast storytelling, athlete connection and everyday interactions in ways that felt more personal, more immersive and more human than ever before.

Key Milano Cortina 2026 numbers include:

• Victory Selfie: Victory Selfie was incorporated into the official medal ceremony across all events at the Olympic and Paralympic Winter Games Milano Cortina 2026
• Team Samsung Galaxy: 73 athletes across 18 countries shared their “Open always wins” stories throughout Milano Cortina 2026
• Galaxy Z Flip7 Olympic Edition distributed: To nearly 3,800 Olympic and Paralympic athletes
• Opening Ceremony broadcast integration: 26 Galaxy S25 Ultra devices embedded with Olympic Broadcasting Services (OBS)
• Interpreter-enabled Games-time support: 850+ Galaxy devices embedded with Interpreter provided across the Olympic and Paralympic Winter Games footprint
• Galaxy Charging Station: 64 stations helped spectators stay powered throughout the Games

Samsung Newsroom revisits the defining milestones that shaped Milano Cortina 2026.

Winning Together: Victory Selfie Becomes Iconic Podium Culture

On the Olympic podium, the instinct to share a once-in-a-lifetime achievement comes naturally. Victory Selfie captures that instinct — as a real, athlete-shaped moment of connection, self-expression and shared celebration.

At Milano Cortina 2026, Victory Selfie continued to grow into an iconic podium culture, reflecting how athletes choose to remember and share the emotion of the moment — whether standing alone, side by side or as a team. Powered by the Galaxy Z Flip7 Olympic Edition, medalists captured their victories during the medal ceremony, turning medal moments into personal, shareable memories in their own voice.

Across the Olympic and Paralympic Winter Games, Victory Selfie became an official part of the medal ceremony across all events — reinforcing the podium as more than a ceremonial stage, but a cultural moment of unity, gratitude and celebration.

In a broader sense, Victory Selfie also reflected the spirit of Openness — showing that the Olympic and Paralympic Games are not only about competition, but about sportsmanship, connection and the moments that bring people together beyond results.

That same spirit continued beyond the podium, as Team Samsung Galaxy shared “Open always wins” stories throughout the season, with 73 members across 18 countries bringing fans closer to the athletes and moments behind the Games.

Nearly 3,800 Athletes Connected With the Galaxy Z Flip7 Olympic Edition

For Milano Cortina 2026, Samsung provided the Galaxy Z Flip7 Olympic Edition to nearly 3,800 Olympians and Paralympians. Designed as an intelligent, pocket-sized companion, the Olympic Edition supported athletes from Olympic Village life to medal ceremonies.

With Galaxy AI at the core, the Galaxy Z Flip7 Olympic Edition helped athletes communicate, create and share more seamlessly throughout their Games-time journey. Key capabilities included:

• Interpreter, powered by Galaxy AI — enabling real-time translation processed directly on device, helping conversations stay natural
• Dual Recording, allowing athletes to capture both sides of a moment at once — their reactions and the world around them — for richer, more immersive storytelling
• Photo Assist, supporting fast, high-quality edits that helped athletes be creative and share memorable images with ease
• Now Brief, delivering personalized daily updates such as reminders and calendar events to support a smoother routine amid an intense schedule
• Games-time athlete services and connectivity support, including access to Athlete365, the Galaxy Athlete Card helping athletes stay informed and connected throughout the Olympic and Paralympic Games

The device’s distinctive design — combining Samsung’s signature blue with a custom gold frame — symbolized both unity and excellence, reflecting the spirit of Milano Cortina 2026.

Dynamic Perspectives: Galaxy Devices Integrated Into the Opening Ceremony Broadcast

Milano Cortina 2026 also expanded how fans experienced Games-time storytelling. In collaboration with Olympic Broadcasting Services (OBS), Samsung helped introduce new, immersive perspectives into the Opening Ceremony broadcast environment.

For the first time at an Olympic Winter Games Opening Ceremony, 26 Galaxy S25 Ultra devices were embedded across the live broadcast setting. Positioned across athlete entrance tunnels, stadium stands and dynamic camera rig placements, Galaxy devices captured immersive views wirelessly and in real time — complementing traditional broadcast infrastructure and helping viewers worldwide feel closer to the emotion of the moment.

From the Parade of Nations to behind-the-scenes celebrations, athletes also used their Galaxy devices to capture and share personal Opening Ceremony memories — extending the experience beyond the stadium into the hands of the people who lived it.

Beyond the Spotlight: Connecting Everyday Moments Across the Olympic and Paralympic Games

Across Olympic Villages and venues, Samsung equipped select Games-time support teams with Galaxy devices featuring Interpreter, powered by Galaxy AI — enabling real-time translation processed directly on device, supporting day-to-day interactions without relying on network connectivity across geographically distributed mountain locations.

In total, more than 850 Galaxy devices embedded with Interpreter were provided to a select group of volunteers to support Games-time assistance across the event footprint, helping conversations stay smooth, welcoming and human-centered.

Inside competition venues, Samsung technology also supported operations and fair play. Samsung monitors supported officiating in Short-Track Speed Skating disciplines, contributing to operational clarity and consistency during competition.

Around host cities and venues, 64 Galaxy Charging Stations helped spectators stay powered during long event days, ensuring meaningful moments could be captured and shared in real time, without interruption.

Samsung House: A Central Hub for Openness

At the heart of Milan, inside the historic Palazzo Serbelloni, Samsung House became a central gathering space for athletes, media and partners throughout both the Olympic and Paralympic Winter Games.

It hosted National Olympic Committee events, live competition viewings, athlete visits, media engagements and stakeholder meetings — creating space for reflection and shared celebration beyond competition.

The venue also showcased Samsung’s Olympic legacy through the Olympic Edition Gallery, featuring Olympic Editions from across the years and bridging nearly four decades of innovation with the present moment of Milano Cortina 2026.

Meanwhile, Victory Profile portrait series was captured on Galaxy S25 Ultra — featuring athletes throughout Milano Cortina 2026 — and visitors were invited to step into the experience themselves, using the same device to capture their own moment.

Opening Up the Future: From Milano Cortina 2026 to LA28

From Olympic Editions distributed to thousands of athletes, to broadcast integration, AI-powered communication tools and Games-time operational support, Samsung’s role at Milano Cortina 2026 reflected the evolving way the world experiences the Olympic and Paralympic Games.

As Milano Cortina 2026 came to a close, attention began to shift toward what comes next. Building on the spirit of “Open always wins,” Samsung will continue to open up the Olympic and Paralympic experience with new perspectives, new technologies and new generations, ensuring that connection remains at the heart of the Olympic and Paralympic Games through LA28.

Samsung Electronics and Spanish fashion brand DOMINNICO have collaborated to create an exclusive handbag inspired by Galaxy S26 Ultra and Galaxy Buds4 Pro. The partnership merges Samsung’s technological innovation with DOMINNICO’s contemporary design language, highlighting how technology and fashion can intersect through creative design. The collaboration reflects a shared vision between the two brands while reinforcing connections between Spain’s fashion scene and Korea’s influence on global technology, culture and lifestyle trends.

The limited-edition bag features a handcrafted leather design with a baguette silhouette, which is one of the most prominent fashion trends today. Presented in an off-white tone, the accessory combines a minimalist aesthetic with distinctive details that reflect DOMINNICO’s design identity. Adjustable straps, metallic closures and silver accents add character, while a metallic heart-shaped plaque displaying the DOMINNICO logo serves as a recognizable brand signature. A small movable mirror charm framed in leather completes the design, blending style and functionality while maintaining the brand’s avant-garde approach.

Technology plays a central role in the bag’s design. A dedicated front pocket was created specifically to accommodate Galaxy S26 Ultra, allowing the smartphone to be safely carried while remaining easily accessible. Additionally, the compartment supports privacy by allowing users to discreetly store the device when not in use, complementing the smartphone’s integrated Privacy Display feature. Several metallic eyelets placed along the handles visually reference the distinctive camera module of Galaxy S26 Ultra, translating one of the device’s most recognizable hardware elements into a fashion design detail.

The accessory also integrates the broader Galaxy ecosystem. The bag includes a removable case designed to hold Galaxy Buds4 or Galaxy Buds4 Pro, ensuring that users can conveniently carry their wireless earbuds as part of their everyday setup. The detachable piece can function either as an external charm attached to the bag or as an internal accessory, combining practicality with decorative appeal.

Produced following a slow fashion approach, the exclusive handcrafted bag is being released as a limited product, available for preorder through the official DOMINNICO website for €420, starting March 16. Through this collaboration, Samsung is expanding its presence beyond technology into lifestyle and design, demonstrating how mobile devices and accessories can influence contemporary fashion while offering users a stylish way to integrate their Galaxy ecosystem into daily life.

Learn more at the Samsung Spain Newsroom

Samsung Electronics today announced that it has maintained its leadership in the audio-visual sector as the world’s top soundbar brand for the 12th year in a row.

According to new research from Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. This milestone, along with two decades of global TV leadership,¹ reinforces Samsung’s position at the forefront of the home entertainment industry.

Samsung’s sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs. Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments.

The lineup will include:

• HW‑Q990H flagship soundbar, the successor to the HW‑Q990F
• All‑in‑one soundbar HW‑QS90H
• Bouroullec‑designed Music Studio 7 and Music Studio 5 Wi‑Fi speakers

“At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honor, but a testament to our commitment to premium home entertainment.”

1. Omdia Q4 2025 Public Display Report, by unit sales. ︎

To mark World Sleep Day 2026, a global study of Samsung Health users² is shedding new light on the true extent of sleep apnea and the disruptive impact it has on sleep. Aligned with this year’s World Sleep Day theme, “Sleep Well, Live Better,” Samsung Electronics is turning the invisible signs of the condition into actionable insights through the Galaxy Watch series, helping those affected improve their sleep habits and overall health.

How Does Sleep Apnea Impact Sleep?

The report found that 23% of study participants were at risk of sleep apnea.

“The microarousals and awakenings that follow breathing pauses fragment your sleep,” said behavioral sleep scientist Dr. Vanessa Hill. “Those occurrences can prevent the brain from staying in the rapid eye movement (REM) and deep sleep stages necessary for cognitive and physical restoration.”

The report showed these constant disruptions take a direct toll on sleep duration and quality, leading to:

• Reduced REM Sleep: Participants with moderate to severe sleep apnea indicators detected by Galaxy Watch got around four minutes less REM sleep, the phase where the brain processes emotions, consolidates memories and cements learning. Without enough of it, people can experience mood instability and memory problems, impacting performance at work and overall well-being.
• Less Deep Sleep: Sleep apnea also robs sufferers of deep sleep — approximately eight minutes less per night on average. This is the body’s critical physical restoration phase, where growth hormone is released, muscles are repaired and the immune system is activated. Losing deep sleep may leave people feeling physically exhausted, experiencing slower recovery times and getting sick more often.
• Frequent Nightly Awakenings: Participants with signs of sleep apnea also woke up more regularly during the night and stayed awake around four minutes longer. These interruptions derail the sleep cycle, locking people into lighter, less restorative stages and making next-day exhaustion inevitable, no matter how long they slept.
• Shorter Sleep Duration: Overall, people with a higher likelihood of sleep apnea averaged around 12 minutes less sleep. While this loss may seem minor, it can significantly impact sleep quality as sleep cycles become fragmented throughout the night.

Why It Matters: “Even a small loss in sleep duration is compounded by a larger loss of sleep quality,” said Dr. Hill. “This can be the difference between simply being ‘in bed’ and getting restorative rest, which could be why people feel so tired the next day.”

Dr. Hill also advocates a multidimensional approach to sleep health. “Sleep apnea affects many dimensions of sleep — duration, quality, sleep efficiency and even daytime fatigue,” she added. “Together, they help determine our health and functioning.”

With sleep apnea shown to impact multiple aspects of sleep and lead to other health complications, detection is an essential first step in the fight against the condition.

How Does Galaxy Watch Help Detect Signs of Moderate to Severe Sleep Apnea?

For years, sleep apnea has been difficult to detect due to the need for inconvenient hospital tests. However, Samsung offers at-home detection with a first-of-its-kind Sleep Apnea³ feature on Galaxy Watch.

• How It Works: Users simply track their sleep with a compatible Galaxy Watch⁴ for more than four hours on two nights within a ten-day period. Available through the Samsung Health Monitor app, the Sleep Apnea feature enables users to proactively spot signs of the condition. Initially launched in Korea, the feature has since received De Novo authorization from the U.S. Food and Drug Administration (FDA) and is now available in 78 markets⁵ worldwide and counting.
• The Technology: Leveraging Galaxy Watch’s BioActive Sensor, the feature tracks blood oxygen levels to determine when the user stops breathing (apnea) or experiences shallow breathing (hypopnea). Based on this data, the feature estimates the user’s Apnea-Hypopnea Index (AHI), which indicates the severity of obstructive sleep apnea (OSA).
• From Awareness to Action: By detecting signs of sleep apnea early, the feature provides the data needed for an informed consultation with a medical professional. In addition to tackling sleep apnea, Galaxy Watch can help users build habits for better holistic sleep health. Features include the Sleep Coaching program for detailed analysis and tips on how to improve sleep quality and Bedtime Guidance,⁶ which recommends optimal bedtimes to ensure consistent sleep.

“For years, the inconvenience of an in-lab clinical sleep study has been a barrier to diagnosing sleep apnea,” said Dr. Hill. “Wearable technology such as Galaxy Watch is a breakthrough because it democratizes that first step, allowing people to gather meaningful data from their own beds and providing a starting point for a conversation with a healthcare professional.”

Take Control of the Night

A good night’s sleep is the first step toward a healthier, more energized life, and Samsung is here to help guide users. Samsung’s ecosystem offers end-to-end care, from detecting signs of sleep apnea on Galaxy Watch to providing suggestions to seek professional advice.

Looking ahead, Samsung is constantly innovating and improving the Sleep Apnea feature to make it even more powerful with sharper insights. Prioritizing rest today can help unlock a healthier tomorrow.

1. “Obstructive Sleep Apnea National Indicator Report,” American Academy of Sleep Medicine (2023) ︎
2. Samsung Health users from the U.S., Korea, Brazil, Canada, Mexico, Russia, Chile, South Africa and the Philippines participated in the study from January to June 2025. ︎
3. The Sleep Apnea feature is an over-the-counter (OTC), software-only, mobile medical application operating on a compatible Samsung Galaxy Watch and Galaxy smartphone. It is intended for on-demand use. Users should not use this feature to replace traditional methods of diagnosis and treatment by a qualified clinician. The data provided by this device is also not intended to assist clinicians in diagnosing sleep disorders. For users over the age of 22 who have not been diagnosed with sleep apnea, the feature monitors for signs of moderate to severe obstructive sleep apnea (OSA). ︎
4. Availability may vary by market, carrier, model or paired smartphone. Available on the Galaxy Watch4 series and later models. The Galaxy Watch requires the Wear OS 5.0 version or later and must be paired with a Samsung Galaxy smartphone with Android 12.0 or later. ︎
5. Supported markets include Australia, Austria, Azerbaijan, Bahrain, Belgium, Bolivia, Brazil, Bulgaria, Canada, Chile, Christmas Island, Cocos (Keeling) Islands, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Faroe Islands, Finland, France, Georgia, Germany, Greece, Guatemala, Hong Kong, Hungary, Iceland, Iraq, Ireland, Israel, Italy, Jordan, Korea, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Malaysia, Mauritius, Mayotte, Mexico, Netherlands, Nicaragua, Norfolk Island, Norway, Oman, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Réunion, Slovakia, Slovenia, South Africa, Singapore, Spain, Sri Lanka, Sweden, Switzerland, Syria, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States, Venezuela, Vietnam and Yemen ︎
6. Bedtime Guidance is available on Android phone (Android 11 and above) and requires the Samsung Health app (v6.30.2 or later). Bedtime Guidance is based on three days of sleep analysis of the user’s circadian rhythm and sleep pressure. Intended for general wellness and fitness purposes only. The measurements are for personal reference only. Not intended for use in the detection, diagnosis or treatment of any medical condition or sleep disorder. Please consult a medical professional for advice. ︎