At Galaxy Unpacked July 2026 in London on July 22, Dr. Hon Pak, Senior Vice President and Head of the Digital Health Team, Mobile eXperience (MX) Business at Samsung Electronics, sat down with cognitive neuroscientist and science communicator Dr. Dong-seon Chang to explore how AI could make health management simpler and more connected.

Dr. Pak explained how the body changes from day to day and how AI can learn an individual’s daily rhythms and patterns to help transform fragmented health data into more meaningful, personalized guidance. He also introduced Samsung Health’s Connected Care vision, extending beyond devices and data to connect people — from healthcare professionals and families to partners across the broader health ecosystem.

Ultimately, the conversation pointed to a broader question of how society can embrace AI while keeping people at the center.

Watch the video below to learn more about Samsung’s vision for healthcare that is simpler, more connected, and human-centered.

On August 27th, Samsung Electronics will hold ‘Galaxy Event August 2026’ to introduce the newest addition to the Galaxy S26 family — purposefully designed to bring the core Galaxy S26 experiences from camera to AI, along with the latest One UI, to those who look for what truly matters most to them.

The Galaxy event will be streamed live on Samsung.com and Samsung’s YouTube channel beginning at 9 p.m. KST.

Samsung Electronics today announced its new Over-the-Range Microwave in the U.S. and Canada beginning September 2026. The new model introduces DualVent technology, a ventilation system with air intakes at both the bottom and front of the microwave. Additional features include Auto Connectivity and a fingerprint resistant finish that helps maintain the microwave’s clean appearance.

“Consumers value products that bring together stunning design and practical features that elevate the cooking experience in modern kitchens,” said Hyoung Min Park, VP and Head of Customer Experience Team of the Digital Appliances (DA) Business at Samsung Electronics. “The new Samsung Over-the-Range Microwave with DualVent technology brings powerful ventilation and convenient cooking features into one practical form factor, which saves space and makes a style statement.”

Two Air Intakes To Help Capture Cooking Fumes¹

DualVent technology uses two air intakes placed at the bottom and front of the microwave to help capture fumes from across the cooktop below. The front intake provides additional coverage for the front burners consumers use most, while the bottom intake helps capture fumes from the rest of the cooktop.

By capturing fumes from all burners, DualVent technology achieves a fume capture rate of up to 82%, delivering ventilation performance comparable to standalone hoods from Samsung under the same test conditions. This allows consumers to enjoy powerful ventilation while preserving the space-saving benefits of the form factor.

Convenient Ventilation With Automatic Controls

Extra vents often need to be pushed or pulled to be used, but that is not the case with Samsung’s DualVent, which is activated with just a single tap on the LED-lit controls menu. When tapped, the newly designed front blades open seamlessly to support powerful dual-intake performance. Then, the blades close automatically when ventilation is turned off, with no manual flipping or pushing required.

The cooking experience is further simplified by Auto Connectivity, which wirelessly aligns the status of the microwave² with compatible Samsung cooktops or range ovens. With it, users can use the one-touch controls to control both the cooktop and the Over-the-Range Microwave, turning both appliances on and off simultaneously.

1. 82% capture rate from chamber tests conducted at ICE&KS Pre-Development Lab on Feb. 9, 2026 using CO2 tracer method per LBNL (2020), evaluating two intakes and one exhaust vs. standalone hoods under identical conditions. Actual results may vary depending on individual use and circumstances. DualVent requires installation per guidelines. Performance varies with installation, duct type, cooking method, and environment. ︎
2. Only available when used in combination with certain Samsung cooktops or range ovens that have Wi-Fi connectivity. Each appliance should be connected to a Wi-Fi network and registered in the Samsung SmartThings App. Ventilation fan will automatically operate for safety if the temperature at the bottom of the product is high. This function takes precedence over Auto Connectivity. ︎

Samsung AI Assistant is a built-in app for compatible Android-based Samsung Interactive Displays¹ that helps teachers support every stage of a lesson with AI-powered features.² With features including Live Transcript, Circle to Search, AI Quiz and My Lessons, teachers can support more accessible instructions, quickly bring additional learning resources into class and review student understanding.

Watch the video below to see how Samsung AI Assistant helps teachers enhance classroom engagement across every stage of a lesson.

Live Transcript: Begin Class With More Accessible Instruction

In classrooms, it is important that every student can understand and follow classroom instruction. In larger lecture rooms, the teacher’s voice can be harder to hear, and for some students, spoken instruction alone may not always be enough.

Samsung AI Assistant’s Live Transcript³ feature converts teachers’ spoken instructions into real-time text displayed on the screen, helping students follow along with the lesson. Teachers can adjust the transcript’s language, font size and screen position to accommodate different classroom needs.

When paired with Samsung’s screen sharing app,⁴ students can also view the Live Transcript on their own devices,⁵ helping them stay connected to the lesson even if they are seated farther from the display or have difficulty hearing.

Grant Wilson, Solution Architect AV/IFP at STS Education, highlighted how Live Transcript can help students stay connected and better follow classroom instruction.

“Kids these days are turning on transcripts, even as they’re watching movies at home, and it’s helping with their understanding,” said Wilson. “What I really like is that you can pair it with the Samsung screen sharing app, so every student in the classroom has a front-row seat to the screen from their own device.”

Circle to Search: Expand Context in Every Lesson

During the lesson, teachers may need to introduce additional examples and resources to help students connect classroom concepts to real-world context. Finding relevant materials during a lesson, however, can take time.

Circle to Search lets teachers circle any image or object displayed on the screen to quickly find related images, videos and relevant web resources.⁶ Teachers can add search results directly to the whiteboard by pressing and holding the selected results, making it easier to introduce diverse examples and expand on a topic while keeping students focused.

Tambra Clark, Technology Integration Facilitator at Birmingham City Schools and a Samsung Solve for Tomorrow Top 10 winner, highlighted how Circle to Search helps teachers quickly bring relevant resources into lessons.

“Being able to use that Circle to Search feature just saves a lot of time where you don’t have to go in and type in certain words, content or videos,” said Clark. “Everything comes up at once simply by circling that word.”

AI Quiz and My Lessons: Review Learning and Continue Beyond the Classroom

As the lesson wraps up, Samsung AI Assistant helps teachers review student understanding using AI Quiz.

Teachers can generate quizzes based on transcripts from recorded lessons and uploaded materials. Because AI Quiz generates questions based on lesson transcripts and uploaded materials, it helps keep quizzes aligned with what was taught in class.

After a teacher creates an AI Quiz, students can join the quiz from their own devices using a QR code or link. Once students submit their answers, teachers can reveal the correct answers on the screen after each question and provide explanations. The results dashboard then helps teachers review comprehension and identify topics that may require further instruction.

“You can see where the students are at, and you’re able to identify areas of improvement with that quiz,” said Clark.

Beyond quizzes, voice-recorded lessons are automatically saved in My Lessons, where teachers can revisit transcripts, review AI-generated summaries and share materials for future classes.

Shaun Taylor, Director of Sales at STS Education, highlighted how these features can help teachers adapt instruction for every student in the classroom.

“The word that I would use from my experience is differentiation,” said Taylor. “Having tools that allow students to engage at their own pace helps support different learning needs.”

From supporting accessible instruction to expanding classroom exploration and helping teachers review student understanding, Samsung AI Assistant enables more engaging and accessible learning experiences directly through Samsung Interactive Displays.

1. Supported on compatible Android-based Samsung Interactive Displays only. Feature availability may vary by model and region. ︎
2. Samsung AI Assistant may provide inaccurate information. Samsung cannot guarantee the accuracy or reliability of its responses. Your inputs and data are not used for model training. Accuracy of AI features may vary depending on audio quality and environment. An external microphone is required for voice-related features and is not included. ︎
3. Supported languages for Live Transcript may vary by model and region. Accuracy of AI features may vary depending on audio quality and environment. An external microphone is required for voice-related features and is not included. ︎
4. Supported on compatible Android-based Samsung Interactive Displays only. Feature availability may vary by model and region. ︎
5. The personal device and Samsung Interactive Display must be connected to the same network. Connection availability may vary depending on the operating system supported by the personal device. ︎
6. Samsung AI Assistant may provide inaccurate information. Samsung cannot guarantee the accuracy or reliability of its responses. Your inputs and data are not used for model training. ︎

Samsung Electronics today announced that it will establish a FläktGroup HVAC production line in Korea to target the rapidly growing HVAC market, including the production of advanced cooling solutions for AI data centers.

The company plans to invest approximately KRW 240 billion (USD 158 million) to build a 21,500m² HVAC production line at its operations site in Gwangju, Korea. The new production line is scheduled to begin operations upon completion by 2028. It will manufacture HVAC products from FläktGroup, which was acquired by Samsung Electronics last year.

“Samsung’s acquisition of FläktGroup last year puts us in a unique position to expand the HVAC business and transform it into a new growth engine, to become a global top-tier company by 2030,” said Cheolgi Kim, Executive Vice President and Head of Digital Appliances (DA) Business at Samsung Electronics. “This investment in the new production line in Korea will serve as a solid foundation for achieving this goal.”

FläktGroup recently invested in expanding its manufacturing footprint – which will operate soon – through Project GAGAN, a new production facility in Pune, Maharashtra, India. With a global network of 14 manufacturing facilities, the company actively supplies products across key markets including the U.S., Europe and India.

Together with FläktGroup, Samsung will leverage the establishment of the Gwangju production line, its 15th manufacturing facility worldwide, as a strategic springboard for a full-scale expansion into the Korean market.

Samsung plans to supply HVAC facilities and infrastructure across various industrial sectors in Korea, with a particular emphasis on the surge in demand for AI data centers. To achieve this, the company will produce advanced HVAC products, including the production of advanced cooling solutions for AI data centers.

David Dorney, CEO of FläktGroup, said, “By combining Samsung’s AI expertise with FläktGroup’s HVAC product capabilities, we will be positioned to become an HVAC partner of choice in Korea and across Asia.”

But different foods and drinks call for different types of ice. Small, crushed ice is ideal for quickly chilling a beverage, while larger, slower-melting ice helps keep it cold for longer. For larger ice such as sphere ice, clarity is another key characteristic.

Across its global Bespoke AI Refrigerator lineup, Samsung Electronics offers six types of ice designed with different drinking cultures and preferences in mind. Available ice types vary by region and model. Select models also feature technology that precisely controls the freezing rate to create clear, solid sphere ice. Check out the infographics below to learn more about Samsung’s carefully engineered ice-making technology, thoughtfully engineered down to the shape and transparency of the ice.

Managing warranties and coverage for a Galaxy mobile phone, Galaxy Watch, Galaxy Buds, and Galaxy Tab can be a hassle. That’s where Warranty and care comes in. Introduced with One UI 9, it brings essential device management features together in one place, letting users check warranty status, run diagnostics, book repairs, and get support in just a few taps — all without leaving Settings.

Here’s a closer look at what Warranty and care, available with One UI 9 on the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8, offers.

Check Warranty Status Across Galaxy Devices

Keeping track of warranty periods and expiration dates across Galaxy devices isn’t always easy. Warranty and care consolidates this information in a single hub.

Available in Settings, Warranty and care displays information² about the device in use at the top of the screen — including remaining warranty period and eligibility for Samsung Care+ enrollment.³ Below, users can find the same details for other Galaxy devices linked to their Samsung account, making it easy to check warranty and coverage status across their Galaxy ecosystem.

For added protection beyond the standard warranty, users can easily explore and enroll in a Samsung Care+ plan that matches their needs.

Resolve Device Issues With Diagnostics and Bixby

When something doesn’t feel quite right, quickly finding out what’s wrong can make all the difference. The built-in Diagnostics feature checks the device — including its battery, charging, sensors, touch response, and connectivity — to help pinpoint the issue and guide users to the next step, whether that’s a suggested solution or a repair request.

Users can also access Bixby⁴ from Warranty and care to ask about an issue and get help on the spot. For example, if a user asks, “My battery is draining too fast. What should I do?” Bixby can walk them through possible solutions step by step. It’s a convenient way to get answers to everyday questions without switching screens.

Book Repairs and Check Estimated Costs in One Place

When professional help is needed, users can tap the “Request a repair” to book a repair at a Samsung-authorized service center without having to make phone calls. All repairs are carried out by Samsung-certified technicians using genuine parts. If users are unable to visit a service center, they can start remote support from the same screen and get help directly on their device.

Warranty and care also makes device care service information easy to check. After selecting an issue, users can view estimated repair costs⁵ for major parts alongside the cost of the same repair with Samsung Care+. This comparison helps users weigh their options and decide whether additional protection is worthwhile.

Protect Device Value for the Long Term

By bringing warranty information, diagnostics, support, and repair services together, Warranty and care gives Galaxy users a simpler way to manage their devices for greater peace of mind. Checking the feature during setup makes it easier to know where to turn if an issue comes up later — from running diagnostics and asking Bixby or a chatbot for help to requesting a repair. With these essential services close at hand, users can keep their devices in good condition for longer and help preserve their value.

1. Available features in Warranty and care menu may differ by country/region. ︎
2. Warranty information is available only for devices registered to a Samsung account. ︎
3. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the local customer services center at your destination country/region in advance for Samsung Care+ availability. ︎
4. Ask Bixby features and supported content may vary by country or language. ︎
5. Availability of estimated repair costs may vary by device model or region. ︎

Samsung Electronics and the Kunsthistorisches Museum in Vienna today announced a new partnership to bring 43 carefully selected masterpieces from the museum’s collection to Samsung Art Store.¹ Starting today, art enthusiasts worldwide will be able to access these iconic works in stunning 4K resolution exclusively on compatible Samsung TVs.²

“The Kunsthistorisches Museum is not merely an institution — it’s a symbol of Austrian cultural identity and is our neighbor, our partner and our home,” said Dario Casari, President of Samsung Austria and Samsung Switzerland. “This partnership represents something truly special for Samsung Austria — by combining these world-class cultural treasures with Samsung’s cutting-edge display technology, we’re creating a unique bridge between history and innovation, bringing Vienna’s artistic legacy to audiences around the globe.”

Masterpieces from Bruegel to Vermeer Now Available Digitally

The Samsung Art Store collection features some of the most significant works from the Kunsthistorisches Museum’s painting gallery, including:

• Several paintings by Pieter Bruegel the Elder, including the famous “The Tower of Babel”
• Johannes Vermeer’s “The Art of Painting”
• Gustav Klimt’s “Nuda Veritas”
• Canaletto and Bellotto’s iconic views of Venice and Vienna
• Giuseppe Arcimboldo’s “Summer”
• Works by Rubens, Velázquez, Caravaggio, Titian, Rembrandt, and Raphael

Thanks to high-resolution digital rendering, viewers can appreciate the finest details of these extraordinary works. Bruegel’s “The Tower of Babel” reveals countless architectural and technical details, while Vermeer’s “The Art of Painting” impressively showcases the artist’s distinctive use of light and precision.

Bringing World-Class Cultural Heritage Directly to the Home

With the Kunsthistorisches Museum joining the Samsung Art Store platform, Samsung continues to expand its premium portfolio of international cultural institutions. Existing collaborations with renowned museums such as the Louvre in Paris, the Prado Museum in Madrid, and the MUNCH Museum in Oslo already offer users access to unique art collections directly on their Samsung TVs.

Samsung Art Store offers a curated selection of thousands of international artworks displayed in native resolution with precise color calibration. Users can personalize their viewing experience by selecting artworks according to style, period or mood, transforming their living spaces into their own digital gallery.

“We are delighted to join Samsung Art Store and share our unparalleled collection with a global audience,” said Dr. Jonathan Fine, General Director of KHM-Museumsverband. “By making these masterpieces accessible to everyone, regardless of location, we can engage a wider public. This digital experience will fascinate viewers and inspire them to encounter the original artworks in person at our museum in Vienna, bridging the gap between digital accessibility and the irreplaceable experience of standing before the originals.”

About the Kunsthistorisches Museum
The Kunsthistorisches Museum in Vienna is one of the world’s most important universal museums. Since its opening in 1891, it has housed the Habsburg collections and showcases artworks ranging from ancient Egyptian and classical antiquities to masterpieces of European painting. The museum houses the world’s largest collection of paintings by Pieter Bruegel the Elder. The museum building itself is an architectural masterpiece and one of the most impressive landmarks along Vienna’s historic Ringstrasse.

1. Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification. ︎
2. Samsung Art Store is available on the following compatible Samsung TV models: 2026 Models: R95H, S99H, QN80H, QN70H, M80H, The Frame, The Frame Pro. 2025 Models: Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, and Q7F. ︎

Samsung Electronics today announced an exclusive partnership with Activision as the official TV, monitor, soundbar, and Wi-Fi speaker of Call of Duty: Modern Warfare 4, the latest title in one of the world’s largest first-person shooter (FPS) franchises. The collaboration brings Call of Duty together with Samsung’s premium display and connected gaming technologies to give players more ways to experience the title before its official launch.

Call of Duty is a critically acclaimed and award-winning franchise that has become one of gaming’s most recognized intellectual properties. The collaboration marks another step in Samsung’s efforts to expand next-generation gaming experiences across TVs, monitors, soundbars, Wi-Fi speakers, and connected gaming services.

“We are pleased to be the official TV, monitor, soundbar and Wi-Fi speaker partner for Call of Duty: Modern Warfare 4, bringing players a more immersive experience through Samsung’s premium display and audio technologies,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We will continue working with leading developers to strengthen gaming experiences across our display portfolio.”

HDR10+ GAMING Brings Greater Detail to Gameplay

Samsung and Call of Duty will integrate HDR10+ GAMING into Call of Duty: Modern Warfare 4. The technology helps deliver more accurate color and contrast, supporting the immersive visual experience that reflects the creative intent of the developers.

“Samsung’s display and gaming technologies provide an exciting way to experience Call of Duty: Modern Warfare 4,” said Cody Neal, Head of Partnerships at Activision. “Partnering with Samsung allows us to showcase the game with clarity, scale, and responsiveness that complement the intensity at the heart of Call of Duty.”

Modern Warfare 4 will officially support a 32:9 super ultrawide aspect ratio, allowing Samsung Odyssey G9 users to experience a wider format giving players a broader sense of space in-game.

Samsung will also give consumers around the world more ways to experience Modern Warfare 4 across Samsung TVs, Odyssey monitors, and gaming services.

Samsung Gaming Hub Streaming Call of Duty: NEXT

As part of the collaboration, Samsung Gaming Hub users will be able to watch Call of Duty: NEXT live through Samsung Gaming Hub on Aug. 21 at 9 am PST. Ahead of the event, a tune-in banner promoting Call of Duty: NEXT will be featured in the Samsung TV Gaming Hub masthead.

Samsung will also distribute Beta Early Access codes for Call of Duty: Modern Warfare 4 through the Samsung Promotion app. The codes will give selected players an opportunity to experience the Modern Warfare 4 Beta from Aug. 21-25, before the Open Beta begins, starting Aug. 28 through Sep. 1. Users can check for Beta Early Access code availability and event details on the Samsung TV Gaming Hub.

Samsung Gaming Hub allows users to access major cloud gaming services, including Xbox Cloud Gaming, as well as other game-related content, in one place. With it, users can access supported services and content without switching devices.

Gamescom 2026: Samsung Odyssey To Showcase Speed and Detail of Modern Warfare 4

Additionally, Samsung will bring Call of Duty: Modern Warfare 4 to its booth for an early hands-on experience during Gamescom 2026, taking place Aug. 26-30 in Cologne, Germany. As one of the world’s leading events for computer and video games, Gamescom brings together players, creators, publishers, and technology brands from across the industry.

At the event, Samsung will provide Call of Duty: Modern Warfare 4 Vault Edition Battle.net game codes to select players who visit its booth. Visitors will also be able to play the highly anticipated title ahead of its official October 23 release on premium Samsung Odyssey gaming monitors. Built for modern gaming, Odyssey monitors give players the visual clarity and smooth performance needed for competitive play and cinematic moments.

For more information, visit www.samsung.com.

The Health Forum held at Galaxy Unpacked July 2026 also shared Samsung’s Connected Care vision for the next chapter of digital health — a future where care moves from reactive treatment toward preventive, personalized, and connected experiences, supported by trusted health innovation and partnerships across the healthcare ecosystem. One technology that is helping power these new consumer experiences is the health foundation model.

Researchers from the Digital Health Team at Samsung Research America (SRA) are developing new AI technologies to continuously understand a person’s health state from biosignals, generate health insights, and offer appropriate health guidance.

Samsung researchers recently introduced two foundation models based on wearable data: xMAE (Physiology-Aware Masked Cross-Modal Reconstruction for Biosignal Representation Learning), which learns the temporal relationship between different biosignals, and HiMAE (Hierarchical Masked Autoencoder), which understands health patterns across different time scales in wearable time-series data. Both studies demonstrate advancement of health AI models that can better understand the physiological relationships and temporal structure of biosignals.

Samsung’s work on xMAE and HiMAE models was accepted to the International Conference on Machine Learning (ICML), and the International Conference on Learning Representations (ICLR), respectively, highlighting the significance of this research.

Health Foundation Models That Read the Body’s Signals: Why They Matter for Health 

A health foundation model is an AI model that uses self-supervised learning to learn meaningful features from unlabeled biosignal data. After being pretrained on large-scale health data, the models can be applied to perform a wide range of downstream health tasks, including biosignal analysis, developing new or improved biomarkers, and health issue prediction.

xMAE AI model: Continuous Cardiac Insight from Wearables

An electrocardiogram (ECG) on wearables directly measures the electrical activity of the heart and is useful for measuring heart rate and heart rate variability, identifying abnormal heart rhythms and risks for conditions such as atrial fibrillation. ECG is highly accurate, but typically requires users to pause and take an active measurement. On the other hand, photoplethysmography (PPG) can indirectly measure cardiac function by detecting changes in blood flow and can be passively and continuously measured through sensors in wearable devices such as smartwatches.

The two signals originate from the same cardiac activity, but they appear with a certain time difference, much like thunder is heard after lightning is seen. xMAE is a biosignal pretraining framework designed to learn the temporal relationship between the two signals by reconstructing masked portions of the ECG signal using the more easily and continuously measured PPG signal. As a result, cardiovascular health-related features can be analyzed more precisely using PPG without requiring separate manual ECG measurements.

The researchers pretrained xMAE using approximately 9,400 hours of ECG and PPG data. The model outperformed unimodal biosignal models and existing multimodal learning methods in 15 of 19 evaluation tasks, including cardiovascular disease prediction, abnormal test-result detection, and sleep-stage classification. The study also confirmed the potential to use the learned features across different sensor devices, body locations and data-gathering environments.

HiMAE AI model: Reading the Body at Every Time Scale on the Device

Health data measured from wearable devices can reveal different information depending on the time scale at which it is analyzed. For example, short time segments can reveal rapidly changing signals such as heartbeats, while longer time segments can uncover patterns that accumulate over time, such as sleep or physical activity. This is similar to examining different information by zooming in and out of an image.

HiMAE is a self-supervised learning model that learns representation from wearable data across multiple time scales. It uses multiple encoders to analyze short and long segments separately, allowing the model to identify information required for each health task, such as heart rate analysis or sleep prediction, at the appropriate time scale. During training, the model reconstructs masked parts of the data. This enables it to learn key patterns in biosignals even when labeled data is limited.

A single pretrained HiMAE model handles classification, numerical prediction and data generation. The model achieved high performance while being smaller than existing models. It also improved computational efficiency to the point where it can produce results in less than one millisecond on a smartwatch-class central processing unit (CPU). Most importantly, HiMAE demonstrates the potential of on-device health foundation models for the first time — analyzing raw health signals in real time, without relying on cloud servers.

The Next Step Toward Connected Care

Together, xMAE and HiMAE, represent an advance in AI models that precisely understand the physiological relationships and temporal structures unique to biosignals. Both models aim to deliver precise, continuous, personalized health insights and to generalize across many health tasks from a single pretrained model. Hear more from the researchers behind this work below.

The three-day broadcast will stream performance from the TOYOTA MUSIC DEN STAGE and M COUNTDOWN STAGE through CJ ENM K-POP channel.

Bringing K-pop Home

Held at Crypto.com Arena and the Los Angeles Convention Center U.S., KCON LA 2026 continues to elevate the fan experience as the world’s largest K-Festival that’s led K-pop, K-culture and K-Lifestyle globalization since 2012, bringing together some of the biggest names from across the Korean entertainment landscape for unique performances that cannot be seen anywhere else.

For viewers unable to attend in person, Samsung TV Plus brings the energy and excitement of KCON LA 2026 directly to audiences through CJ ENM K-POP. The global K-pop performance channel on Samsung TV Plus features a curated lineup of performances, artist-led content and K-pop entertainment. Viewers across participating markets can watch KCON LA 2026 performances and festival programming at no additional cost. Local schedules and channel availability may vary by market.

Creating a Concert Experience at Home

Samsung is enhancing the viewing experience through its connected ecosystem. Viewers can set a SmartThings reminder on a smartphone or Samsung TV to prepare for daily coverage. Those with compatible connected Samsung devices can pre-adjust lighting and sound settings to create an immersive concert atmosphere from home.

“Korean entertainment has become a defining force in global culture, and audiences are seeking more ways to experience the content they love,” said Gwiho Lee, Executive Vice President and Deputy Head of Service Business Team, Visual Display (VD) Business at Samsung Electronics. “Samsung TV Plus and CJ ENM are making this possible, bringing the energy of live K-pop and unforgettable performances from global K-pop stars to fans worldwide.”

A Glowing Destination for Korean Content

Samsung TV Plus is available subscription-free on Samsung Smart TVs, Smart Monitor, Family Hub and Galaxy devices. The service offers more than 4,000 hours of Korean programming, from dramas and thrillers to romance series, crime programming, music, and live events.

In partnership with CJ ENM, a leading Korean entertainment company, Samsung TV Plus offers a range of dedicated CJ ENM channels, including CJ ENM K-POP, CJ ENM K-Stories, CJ ENM K-Reality, CJ ENM K-Food & Travel, and CJ ENM K-Novelas en Español ─ creating a comprehensive window into Korean culture through a single service.

Samsung TV Plus has more than 100 million monthly active users and carries nearly 5,000 ad-supported linear channels across 30 countries. Samsung TV Plus continues to bring Korean entertainment and live events to audiences worldwide.

1. Excludes Korea. Availability and programming schedules may vary by market. ︎

Combining refined hardware with powerful AI capabilities, the new Galaxy Z series delivers an advanced camera experience across professional-quality landscapes, dynamic video, and expressive selfies.

Fresh from Galaxy Unpacked July 2026, Samsung Newsroom took all three devices across London to put their cameras to the test.

Galaxy Z Fold8 Ultra: Brilliant Detail, Day and Night

The journey began in Westminster. The Palace of Westminster, with Big Ben rising above it, sits along the River Thames, while the London Eye stands across the water on the South Bank — a view that brings together London’s past and present.

Shot with Galaxy Z Fold8 Ultra, Big Ben and the surrounding cityscape came through in crisp detail.

Galaxy Z Fold8 Ultra’s 200MP main camera brings distant subjects into sharp focus. A new high dynamic range (HDR) capability in 200MP mode delivers richer colors and finer detail. Zooming in reveals Big Ben’s intricate stonework and even the Latin inscription beneath the clock face, demonstrating Ultra-level clarity down to the smallest details.

At 135 meters tall, the London Eye is difficult to fit into a single frame from up close. The Galaxy Z Fold series’ first 50MP ultra-wide camera makes it possible to capture the towering landmark, ticket office, and nearby visitors in a single shot.

After sunset, London took on a different character. At Tower Bridge, enhanced Nightography reduced noise in low light while preserving the illuminated bridge and texture of the flowing river in vivid detail.

Galaxy Z Fold8: Ready for Moments in Motion

Some travel moments are worth seeing from both sides of the camera. As Tower Bridge slowly lifted, Dual Recording captured the bridge in motion and the reactions of those watching in a single video.

Dual Recording uses the rear and front cameras simultaneously, with real-time previews on the expansive main display for easy framing. The two perspectives are combined into a single split-screen video, making the feature ideal for vlog-style content that captures both the moment and the reaction.

Away from the busy tourist hotspots, the journey continued to St. James’s Park. Filming one of the park’s resident pelicans proved challenging, as it moved quickly across the frame. For fast-moving action like this, Super Steady came in handy.

Even as the phone moved sharply from side to side to follow the pelican, Super Steady with Horizontal Lock kept the footage level.

Galaxy Z Fold8’s expansive 4:3 main display makes it easy to review clips, edit them to the desired aspect ratio, and share them with friends. From shooting to viewing and editing, the creative process flows seamlessly on one device.

Galaxy Z Flip8: Freedom From Every Shot

Galaxy Z Flip8 brings more fun and flexibility to travel photography. With Flex Mode, users can position the phone for hands-free shots from multiple angles — without help from others.

Galaxy Z Flip8, the thinnest and lightest Galaxy Z Flip yet, fits comfortably in one hand. FlexWindow on the cover screen provides a real-time preview, making it easier to frame selfies.

Equipped with a 50MP wide-angle camera and AI-powered ProVisual Engine, Galaxy Z Flip8 captures high-quality selfies in fine detail, down to individual strands of hair.

The journey ended aboard one of London’s iconic double-decker buses. Folded halfway, Galaxy Z Flip8’s Camcorder Grip made the device comfortable to hold like a camcorder while recording on the move.

Zoom Rocker with Camcorder Grip provides precise control over zoom speed for smooth, natural zoom-ins.

Exploring London with the latest Galaxy Z series revealed new ways to see — and remember — the city through each device.

With Galaxy cameras, Samsung will continue to help users capture the moments that matter and preserve those memories for years to come.

Samsung AMS (Account Management Solution) helps transform shared Samsung Interactive Displays into personalized, secure workspaces that follow teachers across classrooms. With seamless sign-in and cloud-connected profiles, teachers can quickly access their files, apps, and settings wherever they teach.

Watch the video below to see how Samsung AMS helps educators access personalized workspaces while enabling schools to centrally manage accounts, connected displays, and emergency alerts.

A Personalized Workspace That Follows Teachers Across Classrooms

With Samsung AMS, each teacher can access a secure, cloud-connected workspace on compatible Samsung Interactive Displays.¹ Instead of setting up their workspace every time they move to a different classroom, teachers can sign in with a QR code or NFC-enabled ID card² and immediately access their files, apps, and personalized settings, eliminating the need for password entry in the presence of students.  

Once signed in, teachers can access the same personalized workspace on any compatible Samsung Interactive Display. Their cloud-connected profile automatically loads their files, apps, wallpaper, bookmarks, and app shortcuts, creating a carefully arranged teaching environment.

Jelena Živko, Senior Instructional Technology Specialist with Volusia County School District, highlighted how Samsung AMS helps teachers maintain a consistent experience as they move between classrooms.

“If I’m a math teacher and I have to teach in various classrooms, I can sign in, everything is ready to go, my lesson is there for me,” said Živko. “Being logged in with all of my credentials, I have access to all of my files, the tools, and my preferences. I can customize it to best fit my needs.”

In addition, Samsung AMS provides single sign-on access to the built-in Samsung AI Assistant app,³ allowing teachers to access previous lesson materials, including AI-generated summaries, without signing in again. With their workspace available across compatible displays, teachers can move between classrooms without losing access to the tools and lesson materials they use every day.

Because classroom displays are often shared by multiple teachers, Samsung AMS helps protect each teacher’s workspace. Each teacher receives a secure and encrypted workspace, helping keep personal settings and classroom content protected from unauthorized access.

Simplifying School IT Management With Samsung Education Portal

As schools deploy more shared classroom displays, they need a simple way to manage teacher accounts, connected displays, and Emergency Alerts.

Samsung Education Portal centralizes these tasks, allowing IT teams to register teachers, enroll compatible Samsung Interactive Displays, and link NFC-enabled ID cards to user accounts from a single portal.⁴ Displays can also be organized using location tags by school, building, or classroom, making large deployments easier to manage.

Samsung Education Portal also simplifies Emergency Alert management by integrating with major notification platforms, including InformaCast and Raptor.⁵ IT teams can configure custom alert templates in advance and assign them to selected displays or display groups.

When an emergency signal is received, the appropriate alert automatically appears on enrolled Samsung Interactive Displays. This gives schools a visual way to share urgent information across displays throughout the building.

Leah Fuller, Sr. Manager Vertical Sales Leader from Best Buy Education, highlighted the impact of Samsung Education Portal’s Emergency Alert feature. “I think that gives a ton of assurance not just to staff but students and their families as well,” said Fuller.

By creating personalized classroom experiences for teachers and simplifying how shared displays are managed, Samsung AMS helps schools create more seamless and secure learning environments.

1. Supported on compatible Android-based Samsung Interactive Displays only. Feature availability may vary by model and region. ︎
2. NFC-enabled sign-in availability may vary by model. ︎
3. Supported on compatible Android-based Samsung Interactive Displays only. Feature availability may vary by model and region. ︎
4. Supported on compatible Android-based Samsung Interactive Displays only. Feature availability may vary by model and region. ︎
5. Emergency Alert feature is supported only for facilities with a subscription to a notification platform compatible with Samsung Education Portal. ︎

Performed by pianist Yekwon Sunwoo, Frédéric Chopin’s “Nocturne in E-flat Major, Op. 9, No. 2” adds a lyrical dimension to everyday life. Sunwoo became the first Korean to win the Van Cliburn International Piano Competition in 2017 and holds the record for the most international competition wins by a Korean pianist. More than 190 years after Chopin composed the piece, Sunwoo offers a fresh interpretation that can now be heard on the latest Galaxy devices.

Chopin’s Nocturne for One UI 9

Samsung’s choice of Chopin’s “Nocturne in E-flat Major, Op. 9, No. 2” as a new ringtone carries special significance. To celebrate the release of One UI 9, Samsung selected the piece from Chopin’s Op. 9 — a fitting nod to the shared number. Long cherished worldwide for its serene melody and delicate emotional expression, the nocturne lends itself naturally to alarms that start the day and ringtones that signal incoming calls.

The new nocturne ringtone debuts with One UI 9 on Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8.

Capturing Chopin for Galaxy

The recording took place at Samsung Galaxy Sound Studios, located at Samsung Seoul R&D Campus — the very space where Galaxy’s sound identity is shaped.

Byeong Joon Hwang and Young Jae Jang of Sound Mirror Korea — who have collaborated with Samsung on several projects — oversaw the recording and mixing, carefully preserving the nuances of the performance. Master piano technician Hyungu Kang refined the instrument’s tone, ensuring clarity and precision in every note.

“The warm piano tone and the acoustics of the studio made it an ideal setting for performing the nocturne,” said Sunwoo. “It was meaningful to bring the comfort and timeless emotion of classical music to Galaxy devices used by people around the world.”

A Classical Touch to Everyday Life

More than a simple alert, the new ringtone carries the lingering emotion of classical music into the devices people turn to throughout the day. This connection reflects Galaxy’s philosophy of delivering sound experiences that extend beyond the device itself.

“The nocturne evokes the stillness of the night, and we wanted its gentle resonance to weave naturally into the rhythms of the day,” said Myoung Woo Nam, Principal Sound Designer, Mobile eXperience (MX) Business at Samsung Electronics. “We hope that encountering classical music in everyday life will create special moments for users.”

Samsung will continue to apply a consistent sound philosophy across its products to enhance the user experience and further expand Galaxy’s distinctive sound identity.

“Hearing health is a vital component of our overall well-being, profoundly impacting how we communicate, connect with loved ones and engage with the world,” said Hon Pak, Senior Vice President and Head of the Digital Health Team for the Mobile eXperience (MX) Business at Samsung Electronics. “With the latest clearance from the FDA, we are expanding access to hearing support and making proactive care effortless by integrating the Hearing Test and Hearing Aid functionality directly into the Galaxy Buds.”

Hearing loss is incredibly common, yet it remains one of the most overlooked health conditions worldwide. The World Health Organization (WHO) estimates that globally, more than 1.5 billion people experience some degree of hearing loss — a figure projected to reach 2.5 billion people by 2050. Despite this, many people who could benefit from hearing aids do not use them due to high cost, social stigma or limited access to professional care.

Samsung has been committed to advancing hearing support technologies for consumers since 2020. That year, the company introduced a Personal Sound Amplification Product (PSAP) feature on Galaxy Buds+.

The PSAP feature was clinically validated in 2021 as effective support for daily communication for those with hearing loss, building the foundation for the Hearing Aid feature. To develop this new OTC solution, Samsung collaborated closely with the National Acoustic Laboratories (NAL) and Samsung Medical Center (SMC). The resulting technology is backed by robust clinical validation studies conducted at Vanderbilt University Medical Center, San Jose State University and the University of Memphis.

Samsung’s holistic hearing health experience centers around two major features integrated directly into Galaxy Buds without requiring a separate app.³ By navigating to the Galaxy Buds menu in Settings, users can complete a self-administered Hearing Test in just five minutes. Using clinical-grade, pure-tone audiometry, the software tests each ear individually to pinpoint the user’s specific hearing deficits. It then generates an audiogram with accuracy comparable to a professional audiologist’s evaluation. The results categorize the user’s hearing as normal or one of four stages of hearing loss: mild, moderate, severe or profound.

Based on those results, the Hearing Aid feature amplifies the sounds users have difficulty hearing — such as high frequencies, surrounding whispers and distant voices — personalized to each user’s hearing profile. Hearing Aid also supports additional advanced features typically found in premium hearing aids, such as noise elimination and beamforming, which help focus sounds in front of the user and suppress background noise.

Galaxy Buds use NAL-NL2, recognized globally as the clinical standard formula for fitting prescription hearing aid. This advanced approach ensures highly personalized, accurate results tailored to each individual’s hearing profile.

To give users a comprehensive view of their overall wellness, hearing-related insights — including noise exposure levels and Hearing Test results — are accessible directly within the Samsung Health app.

Availability
The Hearing Aid and Hearing Test features will be available on Galaxy Buds3 Pro and Galaxy Buds4 Pro in the U.S. and select approved markets in Q4 2026.

1. Available on Galaxy Buds3 Pro and Galaxy Buds4 Pro only. ︎
2. Availability may vary by market, model or paired device. The Hearing Aid feature is intended for users 18 years and older with perceived mild to moderate hearing loss and is not a substitute for professional diagnosis or treatment by a qualified clinician. ︎
3. Full support requires a compatible Galaxy device with One UI 8 or later. ︎

Samsung Electronics today announced its participation at Gamescom 2026, taking place at Koelnmesse in Cologne, Germany, from Aug. 26-30. There, the company will showcase its full-stack gaming vision that seamlessly connects various gaming platforms.

As the world’s largest gaming event, Gamescom features approximately 1,500 software, hardware and game content companies. The event attracted 360,000 visitors last year and this year, it is convening under the theme, “Games Spark Excitement for the Future.”

Under the slogan “#PlaySamsung,” Samsung will showcase a range of products packed with innovative features and offer visitors the chance to experience innovative gaming across mobile, PC and console platforms. At the company’s exhibition booth, visitors can experience games across a variety of platforms through its key new products: Odyssey G8, the world’s first 6K gaming monitor; 9100 PRO, a high-performance SSD built for next-generation gaming; and Galaxy Z Fold8 Ultra, the flagship mobile device that takes mobile gaming to the next level.

Notably, the Odyssey G8, launched in May 2026, provides an optimal gaming experience with its Dual Mode to effortlessly toggle between an ultra-high resolution 6K mode at 165 Hz and an ultra-fast 3K mode at 330 Hz, depending on the game genre. The monitor is G-SYNC Compatible and supports AMD FreeSync Premium, eliminating screen distortion and stuttering even in graphically demanding games, allowing users to experience enhanced picture quality and immersive gameplay.

Throughout the event, the company’s booth will offer a diverse lineup, including matches featuring popular game titles such as the Sonic series, as well as a cosplay runway themed around Samsung’s product experiences. Visitors also can experience Pearl Abyss’s open-world action-adventure game Crimson Desert on the Odyssey G8’s 6K display with HDR10+ GAMING features.

On Aug. 27-28, Samsung will host the World Finals of the #PlayGalaxy Cup, a global tournament league where players can experience the innovative gaming performance of Galaxy smartphones. This event will kick off with a three-player special match in PUBG Mobile between popular global video game influencers. Ten teams that advanced through five regional qualifiers in North America, Latin America, Europe, Southeast Asia and Southwest Asia will compete for the championship.

The strong reception reinforces Samsung’s leadership in home entertainment, including 20 consecutive years as the global TV market leader¹ and 12 consecutive years as the global leader in soundbar brand.²

Here’s a look at what reviewers had to say.

Featured reviews (listed in alphabetical order):

• Micro RGB TV: Expert Reviews, Sound Advice, Techaeris
• Neo QLED 4K TV: Techaeris
• OLED TVs: AVForums (S95H), Expert Reviews (S95H), Sound Advice (S95H), T3 (S90H), T3 (S95H), Techaeris (S90H), Techaeris (S95H)
• Q-Series soundbars: AVS Forum (HW-QS90H), Sound Advice (HW-Q990H), Techaeris (HW-Q990H), Techaeris (HW-QS90H)
• Music Studio 7: AVS Forum, Techaeris

Micro RGB: A New Standard in Picture Quality

Samsung’s Micro RGB TV (R95H) impressed reviewers with vivid color reproduction, immersive large-screen viewing and exceptional picture quality. Techaeris named the TV an Editor’s Choice 2026, praising its precise RGB light control technology and noting it achieves “a massive 100% of the BT.2020 color gamut, which is a level of vibrancy and accuracy that even the best OLEDs struggle to touch.”

Expert Reviews recognized the Micro RGB TV as a Best Buy, calling it a “triumphant debut for mainstream Micro RGB TVs” and highlighting its expanded color volume, precise local dimming technology and gaming features. Sound Advice also selected the TV as a 2026 Recommended product, describing it as one of the year’s best LCD displays.

Neo QLED 4K: Premium Everyday Viewing

Samsung’s 2026 Neo QLED 4K lineup, including the QN80H and QN70H, combines Quantum Mini LED and quantum dot technology to provide bright, balanced picture quality across movies, sports and games.

Techaeris named the QN80H a Top Pick 2026, calling it “maybe the best all-arounder for most users.” Powered by the NQ4 AI Gen2 processor, the TV uses AI Upscaling to enhance lower-resolution content. Motion Xcelerator supports refresh rates of up to 144Hz, while four HDMI 2.1 ports enable seamless, responsive gameplay with compatible consoles and PCs.

OLED: Cinematic Picture, Standout Gaming

Samsung’s 2026 OLED lineup, including the S95H³ and S90H, delivers cinematic picture quality and smooth motion. The flagship S95H features OLED HDR Pro for enhanced brightness and detail, while both models incorporate Glare Free technology to maintain consistent performance across a range of viewing environments.

Reviewers praised the S95H for retaining detail in both bright and dark scenes. AVForums honored the model with its Highly Recommended award, while Sound Advice recognized it as a 2026 Exceptional product.

Techaeris named the S95H as an Editor’s Choice 2026, citing its slim design, increased brightness and color performance. The publication also chose the S90H as a Top Pick 2026, describing it as “an excellent OLED TV for both gaming and home theater.”

T3 honored the S90H with its Platinum award and selected the S95H as Best Gaming TV in the T3 Awards 2026. The publication noted that “the gaming output could well be the best I’ve ever seen on any TV to date.”

Both models feature the Ultimate Gaming Pack including Motion Xcelerator with supporting for refresh rates of up to 165Hz, NVIDIA G-SYNC Compatible and AMD FreeSync Premium Pro to help minimize stuttering and screen tearing. Expert Reviews also recognized the S95H as a Best Buy, calling it a “stunning gaming display.”

Q-Series Soundbars: Immersive Home Audio

Samsung’s 2026 Q-Series soundbars deliver a more immersive home entertainment experience with clear dialogue, rich background music and impactful sound effects across movies, TV shows and games.

The flagship HW-Q990H features an expansive Dolby Atmos soundstage, while its compact dual active subwoofer adds deeper bass for action scenes and music. Techaeris named the soundbar an Editor’s Choice 2026, while Sound Advice selected it as a 2026 Exceptional product and praised “the phenomenal amount of power the speaker system manages to roll out, seemingly effortlessly, across all four of the components included in the package.”

The HW-QS90H — an all-in-one 7.1.2-channel soundbar — provides immersive, multidimensional audio without a separate subwoofer. Four built-in woofers produce rich sound from a single unit, while an integrated gyro sensor automatically optimizes the audio based on the soundbar’s placement. Techaeris named it a Top Pick 2026, while AVS Forum selected it as a Top Choice 2026, describing it as a soundbar where “one bar does it all.”

Music Studio 7: Powerful Sound, Modern Design

Samsung’s Music Studio 7 Wi-Fi speaker delivers room-filling Dolby Atmos sound through its 3.1.1-channel audio system. Techaeris recognized it as an Editor’s Choice 2026 for its performance and versatility, calling it “an absolutely brilliant and impressive speaker for music and movies.”

AVS Forum also honored the Music Studio 7 as a Top Choice 2026, citing its balanced sound, powerful bass performance and minimalist design that blends naturally into modern living spaces.

With recognition from leading publications across a wide range of product categories, Samsung’s 2026 TV and audio lineup continues to set a new standard for next-generation home entertainment.

1. Omdia, February 2026. Results are not an endorsement of Samsung. ︎
2. Futuresource, February 2026. Results are not an endorsement of Samsung. ︎
3. Sold as the S99H in Europe. ︎

Samsung Electronics Vietnam has officially opened the Business Experience Studio (BES) in Hanoi, offering a dedicated space where corporate customers can experience integrated Samsung technologies in real-world business environments. The opening also reaffirms Samsung’s commitment to supporting the digital transformation of organizations and businesses in Vietnam.

Representing the public administration and manufacturing sector, the meeting room and operations center leverage The Wall All-in-One, 105-inch 5K Smart Signage, Galaxy Tab S11, WindFree 1-Way Cassette air conditioners, and AI Camera video conferencing solutions. The operations center also features 115-inch UHD Signage, 55-inch Video Walls, and 49-inch curved monitors that support continuous monitoring and management for when real-time responses are critical.

For the education field, the smart classroom is equipped with the Interactive Display (WAFX-P model), BEFX-H 4K Business TV, Flip Pro WM55B Interactive Board, and Galaxy Tabs. Meanwhile, the hospitality and real estate environments integrate AI TVs, monitors, Bespoke AI home appliances, WindFree air conditioners, and Galaxy mobile devices into connected living spaces. A simulated healthcare facility incorporates display solutions, Galaxy Tabs, and Galaxy Watches to illustrate how connected technology can support healthcare staff and enhance patient experiences.

For finance and banking, BES demonstrates digital customer and employee touchpoints using Smart Signage, monitors, Business TVs, mobile devices, and the slim, lightweight and energy-efficient Color E-Paper (EMDX model) display for optimized financial transactions. Restaurant and food service scenarios feature digital menu boards and kiosks designed to modernize ordering and improve business operations.

In addition, BES has specialized zones showcasing Galaxy devices for different business environments as well as Samsung’s residential and commercial air conditioning portfolio. Welcoming visitors, the reception area also incorporates large-format displays and Spatial Signage with immersive 3D visuals.

Through this collaborative ecosystem, Samsung is highlighting its comprehensive solutions tailored to a wide range of industries. The company is committed to continuing to support innovation and operational efficiency across Vietnam’s evolving business landscape.

Learn more at Samsung Vietnam Newsroom

Built on the open 3D audio standard, Immersive Audio Model and Formats (IAMF), Eclipsa Audio optimizes the spatial positioning of sound for playback devices such as TVs and soundbars to deliver a more immersive listening experience. From the music on stage to the cheers of the audience, the technology brings musicals and live performances on Samsung TV Plus to life.

Eclipsa Audio is the result of close collaboration between Samsung Research, which developed the underlying 3D audio technology, and the Visual Display (VD) Business, which brought it to Samsung products and services.

Samsung Newsroom spoke with Woohyun Nam, Head of the Display Innovation Lab at Samsung Research, and Joonhun Choi, Head of Samsung TV Plus at the VD Business, to learn more about Eclipsa Audio and the story behind its development.

A Front-Row Experience at Home

A live performance is about more than what appears on screen. From performers’ voices and music on stage to the applause and cheers of the audience, Eclipsa Audio on Samsung TV Plus adds a new dimension to the viewing experience.

Q. What is the biggest difference consumers will notice with Eclipsa Audio on Samsung TV Plus?

Choi: People can now enjoy the excitement of musicals and live performances from home. While Samsung TV Plus makes this content more accessible, Eclipsa Audio recreates the rich, immersive sound of the venue in the living room.

Rather than simply watching on screen, viewers can immerse themselves more deeply in its music and emotion.

* For the best listening experience, earbuds are recommended.

Q. Audio plays a particularly important role in the musicals recently added to Samsung TV Plus. How does Eclipsa Audio enhance that experience?

Nam: Unlike typical video content, musicals rely on performers’ singing and dialogue, orchestral music, sound effects and audience reactions to create an emotional impact. Eclipsa Audio captures each of these elements with its own spatial characteristics. Performers’ voices remain clear and centered, the orchestra surrounds the stage with rich, expansive sound and audience reactions seem to come from all around the viewer.

Eclipsa Audio also adjusts sound balance and placement based on the playback setup, whether viewers are listening through a TV alone or with a connected soundbar. As a result, they can experience the depth of the stage, the richness of the music and the audience’s energy from the comfort of home.

Spatial Audio for Live Performances

A live performance comes to life when every sound — and its position within the venue — is faithfully reproduced. Spatial audio technology is key to creating that experience.

Q. How does Eclipsa Audio recreate the immersive atmosphere of a live performance?

Nam: Eclipsa Audio goes beyond stereo by reproducing sound in three-dimensional space. Instead of limiting sound to the left and right channels, it incorporates front, back, left, right and height information to create a more realistic sense of space. Performers’ voices, musical instruments, venue acoustics and audience reactions are reproduced with their original positioning intact, making viewers feel as though they’re sitting in the audience.

Built on the IAMF standard, Eclipsa Audio reconstructs the spatial information embedded in the content, including the position and movement of sounds, to match the speaker configuration of a TV or soundbar. This preserves the depth and immersion intended by the creator, naturally bringing the live performance experience into the home.

Because IAMF is an open standard independent of any specific codec or licensing model, Eclipsa Audio can be extended across a wide range of content and devices. Beyond musicals and concerts, it delivers immersive audio for movies, sports and other content where realistic sound is essential.

From Innovation to Implementation

Bringing Eclipsa Audio to Samsung TV Plus required close collaboration between Samsung Research and the VD Business. Together, the two organizations combined expertise in audio technology research and product implementation.

Q. How did Samsung Research and the VD Business collaborate to bring Eclipsa Audio to Samsung TV Plus?

Nam: Samsung Research developed the core audio technologies and underlying system to ensure Eclipsa Audio content could be reliably transmitted and played back on Samsung TV Plus. We built the IAMF-based framework for spatial audio metadata and developed the encoding and playback technologies needed to support it. We also ensured compatibility across different setups, including TVs and soundbars, while allowing unsupported devices to play content in standard stereo.

In short, Samsung Research laid the technical foundation that enabled Eclipsa Audio to move beyond the research stage and operate reliably on Samsung TV Plus.

Choi: The VD Business commercialized Eclipsa Audio for Samsung TVs, secured compatible content for Samsung TV Plus and made it available to viewers.

Q. What was the biggest focus when integrating Eclipsa Audio?

Nam: Our top priority was ensuring viewers could fully experience the immersion of a live performance. We worked closely with the VD Business to verify that Eclipsa Audio could be delivered seamlessly through Samsung TV Plus and that the spatial audio of live performances was faithfully reproduced.

One of the most important tests took place in a 280-seat concert venue with a professional sound engineering company. Using a live performance, we captured the venue’s spatial audio, converted it to Eclipsa Audio, streamed it live through a Samsung TV Plus channel and played it back on a Samsung TV. We verified that the music, vocals, audience reactions and venue acoustics were recreated accurately, validating both the technology and viewing experience.

Choi: We focused on securing Eclipsa Audio content and encouraging content partners to adopt the technology. Because spatial audio was still unfamiliar to many production companies, implementation required extensive preparation and collaboration. We demonstrated how Eclipsa Audio could create a more immersive viewing experience while helping their content reach a wider audience.

Q. What was the biggest challenge in bringing Eclipsa Audio to Samsung TV Plus?

Choi: The biggest challenge was ensuring a seamless transition between Eclipsa Audio content and stereo advertisements. Samsung TV Plus is a free ad-supported streaming TV (FAST) service, meaning content delivered in IAMF-based immersive audio must transition seamlessly to stereo advertisements within the same viewing session.

It was also important to ensure smooth transitions without disrupting audio timing or audio-video synchronization. Samsung Research evaluated technical solutions based on audio formats and processing technologies, while the VD Business shared the service requirements and advertising delivery system. The two teams developed transition policies that enabled stable playback throughout.

Nam: Another challenge was making sure content played seamlessly across a wide range of devices — including TVs, TVs paired with soundbars and devices that do not support Eclipsa Audio. We developed a playback architecture that delivers immersive audio on supported devices while automatically playing standard stereo on unsupported ones.

Expanding the Live Entertainment Experience

Eclipsa Audio takes the at-home live performance experience a step further, giving viewers new ways to enjoy content.

Q. How have users responded so far? Do you have any tips for getting the most out of live performance content?

Choi: Users said they felt as though they were sitting in the audience at a live performance. Some even said that certain scenes were more satisfying than watching from a small theater. Many also noticed a clear difference compared with content that doesn’t support Eclipsa Audio and hoped to see more compatible content and features.

For the best experience, I recommend pairing a Samsung TV with a Samsung soundbar. Together, they deliver rich multi-channel audio that enhances spatial depth, allowing viewers to hear the music, performers’ voices and audience reactions more naturally. I also recommend using Multi-Cam feature. Viewers can switch between the full-stage and close-up views during key moments, focusing on a particular performer’s expressions and movements.

Q. What are your goals and plans for the future?

Nam: Our goal is to make the technology disappear, allowing users to simply enjoy better sound. We want viewers to turn on their TV and instantly feel as though they’re at a live performance or in the middle of a stadium during a sporting event. Long term, we hope to deliver more personalized audio experiences. For music, viewers could emphasize vocals or specific instruments, while for sports, they could choose between commentary and venue sound.

“Our vision is ‘Spatial Audio for Everyone,’ where anyone can enjoy Eclipsa Audio through Samsung TV Plus.”

Choi: Beyond musicals, we plan to expand Eclipsa Audio to K-pop concerts, classical performances, movies and sports. Ultimately, we want Samsung TV Plus to become a platform for live entertainment, making high-quality performances accessible to everyone, anytime, and anywhere.

“We aim to bring the immersive atmosphere and spatial depth of a premium live venue into the living room.”

Samsung TV Plus and Eclipsa Audio will continue to evolve, delivering even more immersive viewing experiences. By combining advanced audio technology and streaming services together, Samsung is redefining how people experience entertainment.

Samsung Electronics’ new Galaxy Watch Ultra2 and Galaxy Watch9 support healthier lifestyles with advanced fitness tracking and everyday wellness features. Galaxy Watch Ultra2 helps runners maintain their pace in different environments with Trail Run, while Galaxy Watch9 provides personalized health insights through continuous health monitoring.

Samsung Newsroom explores how Galaxy Watch Ultra2 and Galaxy Watch9 expand the digital health experience through the two videos below.

A Smarter Running Partner

A 24/7 Health Companion

From July 22 to 24, Samsung Electronics brought together 51 Samsung Members Stars from 17 countries for Galaxy Community Connect July 2026 in London. Samsung Members Stars are highly engaged Galaxy users who consistently create high-quality content and actively contribute to the Samsung Members platform.

Participants attended Galaxy Unpacked July 2026 and explored various parts of London through a cultural tour, where they got hands-on experience with the newly unveiled Galaxy Z series and Galaxy Watch9. Samsung Newsroom highlights the features Samsung Members Stars picked as their favorites in the infographic below.

Strong early demand reflects growing excitement for Samsung’s latest Galaxy Z series, with pre-orders for the new lineup having increased by more than 30% compared with the previous generation. Graphite was the most popular color overall for Galaxy Z Fold8 Ultra and Galaxy Z Fold8, while Pink led pre-orders for Galaxy Z Flip8. Among Samsung.com pre-order customers aged 15 to 34, exclusive colors Green Shadow, Pistachio and Mint emerged as the top choices for Galaxy Z Fold8 Ultra, Fold8 and Flip8, respectively.

The New Galaxy Z Series: Three Distinct Foldable Experiences

Built on seven generations of foldable innovation and consumer insight, the new Galaxy Z series gives users more choice than ever, with three distinct experiences engineered to fit different needs.

Galaxy Z Fold8 introduces a fresh form factor built around the way people explore, discover and immerse themselves in their favorite content. Its display ratios are designed to move naturally with users throughout the day – from quick interactions like messaging, browsing and short-form video on the wider cover screen to more immersive viewing, reading and gaming on the 4:3 main display. With Gemini Notebook, users can bring together notes, images, recordings, files and documents in one workspace to collect, organize and develop their ideas. At just 201 g, it is Samsung’s lightest Galaxy Z Fold yet, while Samsung’s new Flex Titanium technology helps support a slimmer display structure with lasting durability and reduced crease visibility over time.

Galaxy Z Fold8 Ultra brings Galaxy’s renowned Ultra standard to foldables, combining a larger workspace with an upgraded camera system and performance built for demanding creative workflows. Its expansive 8-inch main display opens up more room for multitasking, while Now Nudge¹ helps users move from conversation to action by suggesting relevant next steps across supported apps.

The 200 MP main camera now supports High Dynamic Range (HDR) in 200 MP mode for richer detail, color and clarity. A new 50 MP ultra-wide camera adds greater flexibility for wider scenes and macro shots, helping users capture more from one device. Across Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8, Dual Recording captures both the action and the user’s reaction, while My FanCam² automatically tracks and reframes a selected subject.

Galaxy Z Fold8 Ultra also features a 5,000 mAh battery,³ 45 W fast charging and an expanded graphite cooling structure – all in Galaxy’s slimmest Z Fold design yet, measuring just 4.1 mm when unfolded and weighing 215 g.

Galaxy Z Flip8, Samsung’s sleekest Flip ever released, is built for expression and quick interaction on the go. Its reimagined FlexWindow brings apps, insights, actions and assistance directly to the cover screen. Now Brief⁴ surfaces personalized information based on users’ schedules, routines and interests. Users can also access Gemini from the FlexWindow through side-key activation or natural voice requests, making it easier to complete connected actions on the go. Galaxy Z Flip8 further enhances Samsung’s signature Flip camera experience with a 50 MP camera, ProVisual Engine and FlexCam experiences that make it easier to capture, preview and share polished photos and videos from flexible angles.

Galaxy Watch Ultra2 and Galaxy Watch9: Effortless Health Management From the Wrist

Galaxy Watch Ultra2 and Galaxy Watch9 extend the Galaxy experience to the wrist, helping users turn daily health data into more meaningful, actionable guidance through effortless everyday wear. Both devices are powered by the Snapdragon Wear® Elite Platform and are designed to support continuous health tracking with improved performance, comfort and battery life.

Galaxy Watch Ultra2 is built for outdoor adventures and high-performance users who need long-lasting endurance, reliable durability and precise tracking. Available in a 47 mm size, it features an 800 mAh battery,⁵ a display with up to 5,000 nits of brightness, shock-resistant titanium casing and dedicated tracking modes for outdoor sports, including Trail Run.⁶ It is also rated IP69K and 10 ATM and certified to EN 13319.⁷

Galaxy Watch9 is designed as an everyday health companion for wellness-conscious users who want to build healthier habits through continuous activity and sleep tracking. Available in 40 mm and 44 mm sizes, Galaxy Watch9 features a lightweight aluminum casing, a comfortable design for 24/7 wear, a display with up to 3,000 nits of brightness and health features such as Vitals,⁸ Heart Health Score,⁹ Daily Cardio Load,¹⁰ Fitness Index¹¹ and Hearing.

Together with the new Galaxy Z series, Galaxy Watch Ultra2 and Galaxy Watch9 expand Samsung’s AI ecosystem, bringing connected companion experiences across phone and wrist.

Availability

Starting August 7, Galaxy Z Fold8 Ultra, Fold8 and Flip8 will be available through carriers, retailers, Samsung.com and Samsung Experience Stores in 106 markets worldwide.

Customers purchasing a new Galaxy Z series device will receive a six-month trial of Google AI Pro, including 5 TB of cloud storage, valued at US$119.94. With expanded access to Google’s AI models, users can enhance productivity and creativity on their foldable devices.¹²

Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices. With the updated Smart Switch, iOS users can scan a QR code on their current device and wirelessly transfer data without downloading an additional app. Smart Switch can also transfer more types of data, including passwords and passkeys, call history, accessibility settings and eSIM information, helping reduce the time needed to set up a new device. With new compatibility between Quick Share and AirDrop, users can also share files seamlessly between iOS and Galaxy devices in both directions.¹³

Galaxy Watch Ultra2 and Galaxy Watch9 will also be available through carriers, retailers, Samsung.com and Samsung Experience Stores in 106 markets worldwide starting Aug. 7.

Galaxy Z Fold8 Ultra, Fold8, and Flip8 are available in a range of colors, including Violet Shadow, Lavender and Pink, respectively — with additional options available exclusively on Samsung.com. Galaxy Watch Ultra2 is available in 47 mm, while Watch9 is offered in 40 mm and 44 mm. Color, size, connectivity option, model and availability may vary by market, carrier, or retailer.

Galaxy Watch Ultra2 and Galaxy Watch9 users can access exclusive subscription trial benefits, including a 60-day Strava trial valued at US$23.98 and a two-month iFIT trial valued at US$19.98.¹⁴ Together, these benefits help users track workouts from the wrist and extend their fitness experiences through partner apps. Terms, eligibility and availability may vary by market.

To give users peace of mind after upgrading, Samsung Care+ offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad. With One UI 9, the new Warranty and care section in Settings also gives users a clear view of their enrollment status, coverage details and warranty expiration in one place, with options to run self-diagnostics and access repair support. Customers who purchase a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan will receive the first three months of coverage at no cost.¹⁵

For more information about Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8, Galaxy Watch Ultra2 and Galaxy Watch9, please visit Samsung Newsroom, SamsungMobilePress.com and Samsung.com.

1. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps such as Google Messages, Google Chat. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
2. My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed. ︎
3. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra. ︎
4. Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. ︎
5. Typical value tested under third party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Typical capacity is 800 mAh (35 % increase compared to previous Galaxy Watch Ultra). Actual battery life may vary depending on network environment, usage patterns and other factors. ︎
6. Trail running is available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Service only available with Galaxy Watch Ultra 2. ︎
7. Galaxy Watch Ultra2 has a water resistance rating of 100 meters according to the ISO22810 standard. The test was conducted in 5 % salt water and 4 ppm chlorine water. Galaxy Watch Ultra2 is also water resistant with an IPX8 rating based on the lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes and an IPX9K rating based on the lab test conditions for water resistance against powerful water jets. Galaxy Watch Ultra2 has obtained EN13319, which is a standard applicable to instruments measuring water depth by the environmental pressure as used by divers and also the dive time in certain condition. Water resistance is not a permanent condition and can diminish over time. If it’s been exposed to seawater, rinse it in freshwater and dry after use. Refer to the user manual for further information, including care/use instructions. Galaxy Watch Ultra2 is dust resistant with an IP6X rating based on the lab test conditions by a third party: 2 kg of talc powder (max. diameter of 0.05 mm) per cubic meter was blown into a test chamber housing the device (air pressure within device kept below surrounding air) for 2 hours. Dust resistance may vary by actual usage conditions. ︎
8. Vitals is for wellness only, not for the diagnosis or treatment of any medical condition. If you’re concerned about your health, be sure to see a medical professional. Vitals requires sleep data of at least 7 nights, Vitals available on Android phones (Android 10 or above) and requires the Samsung Health app(v.7.00 or above). Samsung account login required. To use Vitals, it is necessary to wear a Galaxy Watch or Galaxy Ring while sleeping. ︎
9. Available on upcoming Galaxy Watch with One UI 9. Requires a compatible Samsung Galaxy phone, Samsung Health app v7.0 and Samsung account. Requires initial setup wearing watch for 24 hours (including awake and asleep). The Heart Health Score software functions are not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease. ︎
10. Daily Cardio Load is available on Android phones (Android 11 or above), and requires the Samsung Health app (v7.0 or above) and One UI Watch 9.0 or above. Samsung account login required. Service only available on Galaxy Watch7 or above. To use the feature, at least 7 days of activity records are required, while 28 days of continuous wear is recommended for optimal accuracy. Please note that values may increase in daily situations where heart rate rises, such as during tension, anxiety or stress. ︎
11. Fitness Index is available on Android phones (Android 11 or later), and requires the Samsung Health app (version 7.0 or later) and One UI Watch 9.0 or above. Samsung account login is required. This service is only available on Galaxy Watch7 or above. To use the features, BIA and VO2Max each need to be measured at least once, along with 2 days of activity records and step count data. ︎
12. The stated US$119.94 value is based on the U.S. monthly subscription price of US$19.99 for six months. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to the terms for Google One, AI Credits and offers. Offer ends August 1, 2027 at 11:59 p.m. PT. Available only to users aged 18 or older. Unless canceled earlier, Google One will charge US$19.99 per month after the trial ends. Cancel anytime. Return of the purchased device may result in cancellation of the subscription. See full terms at https://one.google.com/offer/terms-and-conditions/samsung-flipfold8-6month-trial. ︎
13. Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support. ︎
14. Free trial offers are available to eligible users only and may require registration of a valid payment method. After the 60-day Strava trial period, the Strava subscription will automatically renew at the applicable subscription price unless canceled at least 24 hours before the renewal date. Users can check the renewal date and price and manage or cancel their subscription through the Strava subscription settings or the platform used to activate the subscription. For iFIT, renewal, pricing, payment and cancellation terms may vary by market and subscription platform and will be presented to users at the time of enrollment. Terms, eligibility, benefits and availability may vary by market and partner. Please review the applicable partner terms before activating an offer. ︎
15. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability. ︎

With broad expertise spanning DRAM, NAND, enterprise storage and relevant advanced semiconductor technologies, Samsung presented its latest AI memory portfolio and technology roadmap, including a preview of its zHBM and zNAND-O concept models, the industry-first introduction of its V10 BV-NAND with 400-plus layers and a comprehensive range of solutions designed to advance future AI infrastructure. Samsung is also featuring its AI cloud server-inspired booth at FMS 2026, where approximately 30 memory and storage technologies are on display.  

At the opening keynote event, Samsung’s Memory Business executives Jin-Yub Lee, Executive Vice President and Head of Flash Product & Technology and Kyungryun Kim, Vice President and Project Leader of the DRAM Design Team, delivered their address on next-generation 3D structures in future memory solutions.

Titled “Driving the Wave of AI Revolution: 3D Innovations in Memory & Storage Architecture,” the keynote presented Samsung’s vision to maximize AI system performance and power efficiency while addressing the rapidly growing demands of high-performance computing (HPC) and AI infrastructure.

The company also unveiled V10 BV-NAND, an architecture enabled by a new wafer bonding technology — for the first time in the industry.

Samsung’s Vision for Next-Generation 3D Memory

At FMS 2026, Samsung unveiled the industry’s first concept models of zHBM and zNAND-O, presenting its vision for the next generation of 3D memory architectures.

Designed for advanced AI computing, zHBM presents a new memory architecture that vertically stacks HBM directly above AI accelerators, moving beyond conventional designs in which HBM is positioned alongside the processor.

By minimizing the distance that data travels between the AI processor and memory, zHBM is designed to deliver higher bandwidth and improved power efficiency, enabling the ultra-fast data processing required for large-scale AI training and inference.

A next-generation interface system incorporating zHBM is expected to deliver approximately eight times the performance of HBM5. With next-generation wafer bonding technology, zHBM can achieve more than 10 times the memory density of HBM5 while enhancing energy efficiency threefold and reducing thermal resistance by more than half, maximizing the stability and power efficiency of high-capacity, high-bandwidth systems.

zHBM also supports customer-specific designs, enabling customized IP to be integrated into the interlayer between the memory and AI accelerator to expand memory capacity and enhance accelerator performance.

Building on close collaboration with customers, Samsung plans to further optimize the integration of AI processors and memory through zHBM to maximize AI system performance.

The company also introduced zNAND-O, a next-generation high-performance NAND solution built on its V-NAND technology and in development in four- and eight-layer versions. By combining high space efficiency, improved I/O performance and low latency, zNAND-O is optimized for edge AI environments supporting real-time, data-intensive AI applications.

Industry-First V10 BV-NAND

Samsung unveiled V10 BV-NAND, featuring its new Bonding V-NAND architecture. The announcement comes 13 years after the company introduced the industry’s first V-NAND technology at the 2013 Flash Memory Summit, marking another milestone in the company’s NAND innovation.

With more than 400 layers, V10 BV-NAND delivers higher performance and power efficiency while significantly increasing storage density. By applying wafer bonding technology to stack memory cells, Samsung has increased memory density by approximately 58% over the previous generation (V9).

Beyond the increased layer count, V10 BV-NAND also improves read, write and I/O performance over the previous generation, supporting high-performance, high-capacity NAND for future AI systems and applications.

AI Memory Roadmap from HBM to PIM and Enterprise Storage

Samsung also presented its latest AI memory and storage portfolio — including HBM4E, HBM5, LPDDR5X-PIM and PM1763 — highlighting its roadmap for next-generation AI computing and data center infrastructure.

Following the industry’s first mass production of HBM4 using its 1c DRAM and 4-nanometer (nm) base die technologies in February, Samsung was the first to begin shipping HBM4E samples to global customers in May, reinforcing its leadership in next-generation HBM.

Along with its HBM4E samples and HBM5 model, the company showcased its LPDDR5X-PIM, the industry’s first LPDDR memory with processing-in-memory technology. The new solution is built to perform data processing within the memory itself to improve the efficiency of both data movement and power.

The exhibition also featured Samsung’s latest enterprise storage solutions — including PM1763 and BM1773 — designed to meet the growing storage demands of AI data centers.

One-Stop Turnkey Solutions

As the world’s only integrated device manufacturer (IDM) with industry-leading capabilities spanning memory, foundry and advanced packaging, Samsung presented its end-to-end strategy for next-generation AI infrastructure, which provides customers with one-stop turnkey solutions supporting the evolving needs of the AI era.

From product design through mass production, Samsung delivers integrated development and manufacturing services that help shorten development cycles while optimizing performance and power efficiency, enabling customers to quickly bring differentiated AI semiconductor solutions to market.

Samsung Electronics today announced that Prime Video will be the first streaming service to offer HDR10+ ADVANCED¹ on supported titles globally beginning August 2026, with the service being first available on Samsung’s 2026 TV lineup. The next-generation High Dynamic Range (HDR) standard — designed to deliver brighter, more immersive picture quality for supported movies and shows — brings the benefits of Enhanced Overall Brightness and Intelligent Motion Smoothing to streaming viewers for the first time.

“As home viewing options become more diverse, users are prioritizing elite viewing standards and greater levels of immersion,” said Taeyong Son, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “By collaborating with Prime Video, we are bringing HDR10+ ADVANCED to home entertainment systems for the first time, we are elevating the home viewing experience all over the world.”

HDR10+ ADVANCED is the next evolution of the HDR10+ standard and is specifically designed to empower today’s most advanced televisions — which have achieved ever larger screen sizes, higher peak brightness, greater color depth and increased processing power — while satisfying the requirements of leading content distribution services. The standard preserves the creator’s intent across compatible displays while delivering a more dynamic, lifelike viewing experience for supported content.

It also introduces two powerful capabilities for customers. Enhanced Overall Brightness uses extended statistical metadata to make fuller use of today’s premium TV brightness capabilities, delivering brighter, more precise HDR across the full tonal range. Additionally, AI-driven tone mapping preserves shadow detail in darker scenes and delivers the heightened brightness that sports and action content demands.

Meanwhile, Intelligent Motion Smoothing utilizes scene-by-scene metadata to allow compatible displays to dynamically adjust motion processing — preserving the cinematic feel of film content while delivering smooth, natural motion for sports, action and other fast-moving scenes.

“At Prime Video, we’re dedicated to providing the best possible viewing experience and HDR10+ ADVANCED represents a meaningful step forward for our customers,” said BA Winston, Vice President of Technology at Prime Video. “With Enhanced Overall Brightness and Intelligent Motion Smoothing, the picture quality adapts to bring out the best details in every scene and we’re excited to deliver richer, more dynamic visuals on the titles our Prime Video customers love on supported devices.”

The collaboration builds on the successful launch of HDR10+ on Prime Video in December 2017, when Prime Video became the first streaming service provider to offer HDR10+ to customers. The launch made Prime Video’s entire HDR library available in HDR10+ on Samsung’s 2017 UHD TV lineup, using dynamic metadata to deliver enhanced contrast and color. Since that launch, the HDR10+ standard has grown to encompass 183 adopter companies and more than 22,000 certified products.

HDR10+ ADVANCED will be integrated into Samsung’s product lineup starting with 2026 TV models, with support planned for future products as the HDR10+ ecosystem continues to grow. The rollout builds on Samsung’s 20-year leadership in the global TV market, reflecting the company’s continued commitment to advancing display technology and bringing premium viewing experiences to consumers worldwide.²

For more information on Samsung TVs, please visit www.samsung.com. For more information about HDR10+ ADVANCED, please visit hdr10plus.org/advanced.

About HDR10+ Technologies, LLC
HDR10+ Technologies, LLC develops and governs the HDR10+ family of standards, including HDR10+, HDR10+ ADVANCED, HDR10+ GAMING, and HDR10+ ADAPTIVE. Co-founded by Samsung Electronics and Panasonic, HDR10+ is an open, royalty-free dynamic HDR, with 183 adopter companies across display, content, streaming, and semiconductor sectors. HDR10+ ADVANCED content and compatible displays carry no royalty fees. For more information, visit hdr10plus.org.

1. HDR10+ ADVANCED is not supported when Filmmaker Mode is enabled. ︎
2. Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. Results are not an endorsement of Samsung. ︎

From foldables to smartwatches, Samsung’s latest Galaxy devices take different forms but share the same design philosophy — comfort.

Samsung Newsroom spoke with Hubert Lee, Executive Vice President and Head of the Design Team, Mobile eXperience (MX) Business at Samsung Electronics, to hear how this approach shaped the new lineup.

Q. What were the key design considerations for this year’s Galaxy foldable lineup?

Today’s Galaxy devices are faster and more powerful than ever. We considered how we could go one step further to deliver a more natural and comfortable experience.

Slimness and lightness are essential to creating a comfortable user experience, since they influence how naturally a device opens, how comfortable it feels in the hand and how easily it fits into everyday life. That is why we consider not only the product itself, but also every moment of the user experience it creates.

From an aesthetic perspective, we applied the concept of “Emotive Geometry.” This design approach brings human warmth to Galaxy’s simple, refined forms, creating a balanced design that goes beyond powerful performance to connect with users on an emotional level.

Q. What drove the expansion of the Galaxy Z series portfolio?

Across seven generations of foldable innovation, we’ve gained a deeper understanding of how people use their devices. As user expectations for foldables have become more diverse, we have also recognized that no single foldable can meet every need – One size does not fit all.

Some users prioritize productivity and multitasking, while others value portability. Based on these insights, we expanded the Galaxy Z series lineup so each device could better serve different priorities.

Q. Galaxy Z Fold8 Ultra is the slimmest Galaxy Z Fold yet. What shaped its exceptionally slim design?

The design concept behind the newest Galaxy Z series is “Emotive Slim” — an approach that focuses not only on reducing thickness, but also on how slim it looks and feels in everyday use.

We applied a gentle slope to the frame to make the foldable easier to open and created a more curved outer silhouette for a softer, more comfortable grip. We also minimized the flat side profile to create a visually slimmer appearance.

Q. Why was a passport chosen as the design inspiration for the new Galaxy Z Fold8?

The classic passport is designed to be easy to carry, hold with one hand and read at a glance. Those same ergonomic principles shaped Galaxy Z Fold8, extending our focus on comfort throughout the device’s overall layout.

When folded, it features a 16:10 aspect ratio optimized for one-handed use. Unfolded, it becomes a more immersive 4:3 display with balanced symmetry.

Q. How were these colors chosen for the new Galaxy Z series?

Each color was chosen to reflect the lifestyle of the people each device is designed for. Violet Shadow gives Galaxy Z Fold8 Ultra a chic, sophisticated look, while Lavender brings freshness and softness to Galaxy Z Fold8. Pink adds vibrant, playful energy to Galaxy Z Flip8. Cream and Graphite round out the palette with timeless versatility.

Q. How did Samsung refine the design of Galaxy Watch Ultra2 and Galaxy Watch9?

If a smartphone lives in the hand, a smartwatch delivers its greatest value when it’s comfortable enough to wear every day. That’s why our approach to the new Galaxy Watch series focused on refinement rather than reinvention, preserving our core design while enhancing the details that matter most.

At the center of Galaxy Watch is the cushion design. More than a shape, it defines the watch’s identity by balancing presence with softness and precision with comfort. For Galaxy Watch Ultra2, we brought the screen, bezel and cushion body into a seamless form, creating a cleaner profile and a more premium look. We also carefully refined the spacing and tactile separation between the buttons, making each one easier to distinguish by touch and enabling precise control without looking at the screen.

Q. How have the bands on Galaxy Watch Ultra2 and Galaxy Watch9 changed?

Bands play a critical role in wearability. For this generation, we made them lighter, thinner and more breathable with a new air pocket structure.

Because every wrist is different, we used computational design to validate comfort and fit using more than one hundred million real-user wrist data and ten thousand of simulations. We refined the balance between the watch body and band for greater stability on the wrist, while expanded band options give users more ways to express their personal style.

Q. What design philosophy ties this year’s Galaxy devices together?

In an era shaped by AI-driven change, human-centered values are more important than ever. Design shouldn’t only be seen — it should also be felt. For design to feel truly human, it must begin with a deep understanding of how people live, work and interact with technology every day. That belief has guided our approach to designing foldables and smartwatches.

Samsung Electronics’ new Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 expand everyday experiences even further. Combining agentic AI with the versatility of the foldable form factor, the new Galaxy Z series offers a more immersive and intuitive experience.

Samsung Newsroom explores how the new Galaxy Z series transforms everyday experiences through the four videos below.

Agentic AI: Intelligence for Every Moment  

All-New Form Factor: Optimized for Immersion

AI-Powered Camera: Effortless Shooting and Editing

FlexCam: Folded and Ready

Built on decades of expertise in mobile engineering, hardware design and product craftsmanship, intelligent eyewear combines true wearability with mobile AI experiences and seamless connectivity within the Galaxy ecosystem.

Samsung Newsroom spoke with James Choi, Executive Vice President and Head of XR R&D Team, Mobile eXperience (MX) Business at Samsung Electronics, to learn about the development of intelligent eyewear, the engineering behind its design and Samsung’s long-term vision for the AI glasses category.

Q. Why is Samsung introducing intelligent eyewear now and why does it believe AI glasses will become the next interface for mobile AI?

AI glasses will only become mainstream if people genuinely want to wear them every day. Achieving this level of wearability requires more than advanced AI — it also demands deep engineering expertise, mobile technologies and an understanding of how people use technology in their daily lives. Drawing on decades of mobile leadership, Samsung is well positioned to bring these elements together and help move the category forward.

AI glasses understand what users see, hear and experience around them and enable more natural, contextual and seamless interactions, bringing AI closer to the moments that matter in everyday life. Our goal is not to replace the mobile phone but to create AI glasses that help people use their phones less, while getting more value from the mobile experiences they rely on. Samsung is laying the foundation for this vision through the new intelligent eyewear, extending mobile AI beyond the screen.

Q. What are the biggest engineering priorities when developing AI glasses?

The journey began with Galaxy XR. Through our experience developing it, we learned how to design technology that people can comfortably wear on their faces. We applied those insights to intelligent eyewear, focusing every engineering decision on comfort, fit and everyday use.

Wearability isn’t simply a design challenge — it’s an engineering one. When it comes to eyewear, even a tenth of a millimeter matters. That is why we took a holistic approach, carefully considering weight, materials, thermal management and battery efficiency.

Designed to be slim and light, intelligent eyewear incorporates patented slim hinges, advanced thin-wall molding, lightweight materials and optimized hardware components. Its hinge structure prevents corrosion and withstands the demands of everyday wear, while the patented temple architecture improves structural rigidity. Thermal graphite material on the left side of the glasses also helps prevent heat generated by the AP (Application Processor) from transferring to the user’s face.

Because every face is different, we used computational design and worked closely with our eyewear partners to refine the fit across key contact points including the forehead, cheekbones and behind the ears. We also balanced the weight across both sides of the frame, so users can barely notice any difference.

Samsung has filed around 200 patent applications in this category, reflecting its long-term investment in intelligent eyewear. Ultimately, all that engineering is designed to disappear into the experience, making the glasses feel as natural as an ordinary pair.

Q. How did you ensure intelligent eyewear was resilient enough for everyday use?

Users expect Samsung-quality products, regardless of form factor. We applied the manufacturing expertise and rigorous verification standards developed over decades of Galaxy device innovation, while introducing additional testing tailored to intelligent eyewear.

Because it is worn directly on the face, intelligent eyewear had to meet the standards of both mobile devices and eyewear — and go beyond them. It underwent extensive durability, environmental and safety testing, including exposure to high temperatures, humidity, sunscreen, cosmetics and sweat, as well as folding and hinge expansion tests.

Despite the extensive engineering packed into its slim and lightweight design, intelligent eyewear delivers uncompromising performance, including strong battery life. Through hardware and software optimization, intelligent eyewear provides up to nine hours of active use on a single charge, even during demanding experiences such as Gemini and video recording. The charging case enables more than seven full recharges for extended multi-day use.²

Q. Why do you see intelligent eyewear as a new entry point for mobile AI?

Intelligent eyewear introduces a more natural and intuitive way to experience mobile AI. Its ability to understand what users see, hear and experience around them enables more personalized, contextual support in the moment.

With a high-quality camera, microphones and speakers integrated into its frame, intelligent eyewear responds through natural conversation, while reducing the need for users to stop and reach for a phone.

From real-time guidance and live translation to line-of-sight capture and context-aware assistance, these experiences are designed to help users access mobile AI while staying present in what they are doing.³

Q. How does intelligent eyewear fit within the broader Galaxy ecosystem?

Intelligent eyewear is designed to work as a companion device to Galaxy phones and other Galaxy wearables, extending mobile AI beyond the screen through more personalized experiences. Users can access apps and services they already rely on — from Samsung and Google apps to third-party content — through a natural, hands-free interface.

For example, they can start recording hands-free with intelligent eyewear, preview what they have captured on Now Bar and then access it in Galaxy Gallery on their phone.⁴ Through split computing, processing is distributed between intelligent eyewear and the connected Galaxy phone, helping optimize performance.

Intelligent eyewear also works with Galaxy Watch and Galaxy Buds. Users can manage the device directly from their wrist through the Galaxy Watch screen or with intuitive gestures.⁵ When Galaxy Buds are connected, they can switch audio without interrupting the experience.

Q. How did you integrate privacy and trust into the design of intelligent eyewear?

As AI becomes more personal and integrated into everyday life, trust becomes even more important. That’s why privacy was built into intelligent eyewear from the beginning, with safeguards designed to protect users and those around them.

A bystander-facing LED indicator and an inner LED clearly show when recording is active. Wear detection automatically disables recording when the glasses are removed, while a thwart detection feature disables recording if the external LED indicator is blocked.

Users can also manage privacy and personalization settings through connected Galaxy phones. Their audio, video and screen-sharing data are not used to train AI models.

Samsung will continue to enhance its privacy features to give users greater transparency and control.

Q. What does intelligent eyewear represent for Samsung’s long-term vision?

Samsung has a long history of helping define new product categories — including foldables — and setting the standards consumers have come to expect from them. Intelligent eyewear is the next step in its vision to make AI more wearable, personal and seamlessly integrated into everyday life, but it is still only the beginning. With this first generation, Samsung aims to establish a new best-in-class benchmark for the emerging category and continue advancing it with each generation.

1. Availability may vary depending on market. All functionalities, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, components, performance, availability and capabilities of the product are subject to change without notice. ︎
2. Battery life varies by network environment, features and apps used, device settings, the number of times charged and many other factors. ︎
3. Feature availability may require a network connection, compatible Galaxy device or supported app. Translation and navigation-related experiences may vary by language, region, app, service provider and network environment. Contextual and history-based experiences may require user permission, supported apps and compatible services. ︎
4. Live visual sharing and recording features may vary by app, service, market and applicable laws or consent requirements. ︎
5. Gesture interactions are only provided through Galaxy Watch9. ︎

Across seven generations, Samsung has helped define the foldable category through advances in display technology, hinge engineering and materials innovation — all driven by a deep understanding of how people use their devices.

To hear how those insights guided the engineering behind Samsung’s latest foldables, Samsung Newsroom sat down with Sunghoon Moon, Executive Vice President and Senior Executive of Mobile R&D Office – Hardware, Mobile eXperience (MX) Business at Samsung Electronics.

Q. How have seven generations of user insights shaped Samsung’s approach to the latest Galaxy Z series?

From the beginning, we saw foldables as an opportunity to redefine how people interact with their smartphones — not simply as a new form factor. Through seven generations, we’ve learned how people open, carry, unfold and rely on their devices. Those insights have shaped our engineering priorities and guided each new generation of the Galaxy Z series.

Over time, three priorities became clear: larger, more immersive displays; thinner and lighter devices without compromising durability; and ultra performance while preserving the unique advantages of the foldable form factor. Delivering all three became the defining engineering challenge behind the latest Galaxy Z series.

Q. Samsung describes foldable innovation as engineering one connected system. What does that mean in practice?

With foldables, every component is interconnected. Making a device thinner, for example, means redesigning the display, hinge, battery, thermal system and internal architecture together. Rather than optimizing individual parts separately, we engineer the entire device as one connected system. This end-to-end engineering philosophy extends from materials and component design to manufacturing, validation and the final product experience — allowing engineering advancements to become improvements people experience every day.

Q. The new Galaxy Z series introduces Flex Titanium technology. What engineering challenges did it solve?

Our goal was to make foldables thinner and lighter without compromising durability or the viewing experience. That required us to rework the display support structure protecting the ultra-thin OLED panel while preserving the flexibility needed for repeated folding.

Used in demanding industries such as aerospace, titanium offered the strength and resistance against permanent deformation essential for a foldable display. But selecting the material was only the beginning. The real challenge was developing the processing, structural design and manufacturing expertise needed to make titanium suitable for repeated folding.

Flex Titanium combines two titanium-based elements. The titanium plate beneath the display serves as the primary structural support, helping absorb pressure and impacts from both the front and rear of the device. A precision-engineered lattice structure — created through a hybrid manufacturing process — allows the plate to remain flexible while maintaining structural strength. Beneath the display panel, the titanium-alloy film provides the strength, flexibility and elastic recovery needed to support repeated everyday folding, even at a thickness of just tens of micrometers — roughly one-third the thickness of a human hair.

Together, these innovations strengthened the display support structure while reducing display module thickness by 10%, creating additional space for the battery, thermal system and camera. For users, that translates into a thinner, lighter device with a flatter display and reduced crease visibility.

Q. How did Samsung reinvent the battery system for the latest Galaxy Z series?

Users expect longer battery life, faster charging and a thinner foldable — without compromising safety, stability or long-term reliability. Meeting those expectations required reengineering the battery system, not simply increasing battery capacity.

We introduced a silicon-carbon anode to improve energy density, but the innovation extends beyond the anode. Because silicon-carbon materials are more reactive, maintaining long-term stability under high-voltage conditions meant optimizing the entire battery system. Improvements to the display structure also created additional internal space, allowing us to redesign the battery system while preserving a slimmer form factor. As a result, Galaxy Z Fold8 Ultra features a 5,000 mAh battery.

The same philosophy shaped charging. Rather than applying a single solution across the lineup, we developed charging architectures tailored to each foldable form factor. Galaxy Z Fold8 Ultra and Galaxy Z Fold8 use a dual-path charging architecture that helps distribute power more efficiently across the battery system, enabling faster, more stable and reliable charging while improving heat management. This supports 45 W fast charging, enabling Galaxy Z Fold8 Ultra to reach a 67% charge in 30 minutes. For Galaxy Z Flip8, the charging architecture was separately optimized for the unique spatial and thermal requirements of its compact form factor.

Q. To ensure foldables can withstand years of everyday use, how does Samsung validate durability before bringing a device to market?

For us, durability isn’t just about design — it must be proven through testing. We validated the complete foldable system under conditions that reflect how people use their devices. The latest Galaxy Z series was subjected to more than 100 reliability validation tests covering real-world conditions including drops, repeated folding, pressure, moisture and debris. Our goal was to understand how the complete device performs in everyday use, identify potential issues before they reach customers and build foldables people can trust.

Q. Looking back at the entire development process, how would you describe Samsung’s approach behind the Galaxy Z series?

Everything starts with the user. Over seven generations, we’ve transformed user insights into innovations in materials, components and the overall device experience. That philosophy continues to guide the Galaxy Z series — delivering foldables that are thinner, more durable, more capable and more intuitive year after year.

The Company posted KRW 171.5 trillion in consolidated revenue, another all-time quarterly high, representing a quarter-on-quarter (QoQ) increase of 28%. Operating profit also reached another all-time high, increasing to KRW 89.5 trillion. Earnings per share for both common and preferred shares increased by 52% to KRW 10,849, among the highest levels for global tech companies.

The Device Solutions (DS) Division posted a QoQ sales increase of 56%, with the Memory Business setting an all-time high for quarterly revenue and operating profit.

The Device eXperience (DX) Division posted a QoQ sales decrease of 9%.

DS To Maintain Growth Momentum While Advancing Technology Leadership

The DS Division posted KRW 127.5 trillion in consolidated revenue and KRW 89.2 trillion in operating profit for the second quarter.

The Memory Business achieved another record-breaking quarter by proactively addressing AI demand despite limited capacity with a primary focus on server products. The continued industry-wide upward trend of prices also contributed to the record earnings.

Additionally, the Business solidified market competitiveness via industry-leading products, with server revenue achieving a record-high share of the sales mix. The Business scaled up HBM4 sales with industry-leading performance and further strengthened technology competitiveness by shipping the industry’s first HBM4E samples to major customers.

In H2 2026, the Memory Business expects robust demand centered on servers stemming from continued AI infrastructure capex and broader adoption of agentic AI. Meanwhile, growth in demand for server DRAM, eSSDs, and HBM is expected to accelerate. This is projected to keep the market undersupplied, despite partial demand moderation in mobile and PCs.

The Memory Business also plans to continue setting the pace for the market via technology leadership, seeking to optimize its portfolio in consideration of changes in demand by application and according to customer feedback. Despite efforts to increase production, supply constraints are expected to continue.

The Business also plans to lead the market by addressing strong demand with a focus on high-value-added products, such as HBM4, DDR5, SOCAMM2 and others, while extending its leadership into next-generation AI platforms. This follows the industry’s first HBM4E sample shipment, as well as the H1 2026 market penetration of PCIe Gen6 and UFS 5.0 solutions.

The System LSI Business was impacted by flagship seasonality and soft mobile demand in China, yet managed to sustain quarterly revenue through expanded sales of high-volume mobile SoCs and image sensors, driving first-half revenue to a record high. It secured orders for a next-generation flagship SoC and continued to build momentum on the back of new business from major customers.

In H2 2026, the Business expects rising component costs and soft consumer demand to persist. However, it will continue to drive sales of next-generation flagship SoCs while seeking new business for custom SoCs, while also aiming to strengthen its competitiveness in sensors and LSI products.

Earnings for the Foundry Business improved significantly prior to incentive-related provisions, driven by HBM base-die demand and strong orders from customers in the U.S. Design wins with major customers continued to expand, with 2nm HPC engagements as a notable example.

Looking ahead to H2 2026, the Foundry Business plans to ramp up production of new mobile products based on the second-generation 2nm process and expand sales of LPU and base-die products based on the 4nm process. Amid rising demand across all process nodes from customers in the U.S. and China, the Business is targeting double-digit revenue growth. Additionally, the Business will deliver mid-to-long-term growth via advanced nodes and the expansion of AI and HPC design wins.

SDC To Drive Growth Through Differentiated Display Technologies

Samsung Display Corporation (SDC) posted KRW 7.5 trillion in consolidated revenue and KRW 0.7 trillion in operating profit for the second quarter.

For the small and medium display business, SDC reported an improvement in earnings based on solid demand for high-end mobile OLED products, while its large display business expanded sales volume and revenue on the growth of the gaming monitor market.

In H2 2026, SDC plans to focus on addressing premium smartphone demand with low-power products and diversified form factors. It will also pursue revenue growth through timely mass production of the 8.6G IT OLED line, as it seeks to expand supply of differentiated products to the tablet, gaming, and automotive markets. The large display business will focus on driving sales growth with an expanded gaming monitor customer base and strengthened product lineup.

MX To Expand Flagship-Led Sales With Competitiveness of New Products

The MX and Networks Businesses posted KRW 33.2 trillion in consolidated revenue and reported an operating loss of KRW 0.7 trillion for the second quarter. While revenue grew year-on-year (YoY) on solid sales of the Galaxy S26 series and strong Galaxy A series momentum, earnings declined due to elevated component cost pressures across the industry.

In H2 2026, the MX Business plans to strengthen AI leadership through personalized and intuitive experiences and drive overall market share growth based on flagship-first expansion centered on the new Galaxy Z8 and S26 series. The Business will also seek to enhance its premium mix across the Galaxy ecosystem and deliver AI-driven experiences in new form factors with the launch of its Intelligent Eyewear. Additionally, it will pursue efficiency initiatives to mitigate the impact of rising costs.

In Q2 2026, the Networks Business reported an improvement in earnings QoQ and YoY, supported by overseas sales expansion. In H2 2026, the Business aims to secure profitability through new orders and structural cost discipline amid telco investment headwinds.

CE Business and Harman To Further Differentiate Product Offerings Through Innovation

The Visual Display (VD) and Digital Appliances (DA) Businesses posted KRW 14.5 trillion in consolidated revenue, and recorded a slight operating loss for the second quarter.

The VD Business saw revenue and earnings increase YoY as a result of high demand from major sporting events. However, earnings declined QoQ due to increased costs.

In H2 2026, the VD Business will lead the AI TV market with differentiated customer experiences based on Vision AI while capturing seasonal demand through strengthened channel partnerships. The Business will also enhance TV market leadership and profitability by growing its service business through the diversification of its Samsung TV Plus content and expansion of its advertising business.

Meanwhile, the DA Business experienced revenue growth from increased air conditioner demand, despite cost pressures weighing on earnings. In H2 2026, the Business aims to strengthen market leadership through the expansion of AI-based product sales while pursuing profitability-driven channel diversification and enhanced product competitiveness.

Harman posted improved earnings on expanded automotive segment sales, as well as strong audio sales led by portable products. In H2 2026, it will seek to address demand in high-growth automotive segments, including the central compute unit. It will also expand audio sales based on an enhanced lineup and brand awareness, while maintaining stable growth momentum through revenue expansion across the automotive and audio businesses.

To promote the launch of Galaxy Z Fold8, Samsung Gulf Electronics recently teamed up with Skydive Dubai to perform a bold aerial display, in which a team of professional skydivers formed the phone’s unfolded shape thousands of feet above the Palm Jumeirah in Dubai, one of the UAE’s premier skydiving landmarks.

Weighing just 201 grams, Galaxy Z Fold8, is the lightest Galaxy Z Fold device to date, making it small enough to easily fit in the pocket of a skydiving suit. The new design offers a 10:16 cover screen for everyday use and a 4:3 main screen that provides a larger, richer experience when viewing, reading and playing games.

The skydivers wore Galaxy Watch Ultra2 and Galaxy Watch9, to synchronize their timing and maintain their positions with extreme precision. Galaxy Watch Ultra2, in particular, is designed to deliver reliable performance even in the harshest environments and conditions. It brings an IP69K rating, a titanium body for enhanced durability, and a display with a brightness of up to 5,000 nits, ensuring visibility even during skydiving.

Emirati athlete and XDubai paratrooper Ahmed Al Shehhi joined the performance, documenting the experience from the ground through to its execution. During the final jump, Al Shehhi accompanied the skydiving team as they exited the aircraft, capturing additional footage and documenting a unique perspective of the Galaxy Z Fold8-inspired formation as it came together in the sky.

On a wider level, the aerial display symbolized the fundamental innovation of Galaxy Z Fold8. Building on seven generations of Samsung’s foldable engineering, the new form factor is intended to enhance how users today create, consume and interact with content.

Learn more at Samsung MENA Newsroom

Samsung Art Store brings together everything from classical masterpieces to contemporary works from world-renowned museums, galleries and artists, all on a single screen. It allows you to build a personal gallery tailored to your shifting tastes through monthly themed curations and collections from leading global art fairs.

So, which artistic movement best reflects your taste? Take a simple test below to discover your signature artistic style, and find the perfect Samsung Art Store collections to bring a fresh new atmosphere into your everyday space.

The MOU was announced during the AI Summit, held at The Midway in San Francisco. Attendees included Jinman Han, President and Head of Samsung Electronics’ Foundry Business, Hock Tan, President and CEO of Broadcom, senior executives from both companies and representatives of the Korean government.

The companies expect the collaboration to be estimated at more than $200 billion across memory and foundry over the next five years through 2030.

On the memory front, Samsung and Broadcom plan to pursue a strategic collaboration for the supply of industry-leading memory solutions, including High Bandwidth Memory (HBM), supporting Broadcom’s next-generation AI accelerators.

In foundry, the companies’ collaboration focuses on Samsung’s 2-nanometer (nm) and below process technologies for Broadcom’s products, including Wireless Broadband Communications (WBC) solutions. The collaboration is expected to extend to advanced packaging technologies built on Samsung’s 2nm process, including 2.3D and 2.5D integration, to enable higher-performance and more power-efficient AI and networking silicon.

“AI is driving unprecedented demand for tightly integrated semiconductor technologies spanning memory, logic and advanced packaging,” said Young Hyun Jun, Vice Chairman & CEO of the Device Solutions (DS) Division at Samsung Electronics. “By expanding our collaboration with Broadcom across these critical technologies, we look forward to delivering greater value to customers while advancing the AI infrastructure of the future.”

“As AI infrastructure continues to scale, close collaboration across the semiconductor ecosystem becomes increasingly important,” said Charlie Kawwas, President, Semiconductor Solutions Group of Broadcom. “By combining Samsung’s memory and foundry expertise with Broadcom’s AI and connectivity leadership, we aim to continue to deliver technologies that power the next generation of AI infrastructure.”

With capabilities encompassing memory, logic, foundry and advanced packaging, Samsung is uniquely positioned to deliver integrated semiconductor solutions for the AI era. The expanded collaboration with Broadcom reflects Samsung’s continued focus on supporting customers with end-to-end semiconductor technologies across an increasingly diverse range of AI and high-performance computing applications.

On July 22, Samsung Electronics hosted Galaxy Unpacked July 2026 at Old Billingsgate in London — unveiling its next-generation foldables with agentic AI.

Alongside Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8, Samsung introduced Galaxy Watch Ultra2 and Galaxy Watch9 with more advanced health features, as well as intelligent eyewear. Through a user-centered Galaxy ecosystem powered by AI, the company outlined its vision for delivering meaningful everyday experiences.

Samsung Newsroom recaps key moments from Galaxy Unpacked July 2026.

To explore that vision, Samsung hosted a Health Forum panel, “Rewriting the Rules of Preventive Health.” Moderated by Dr. Hon Pak, Senior Vice President and Head of the Digital Health Team, Mobile eXperience (MX) Business at Samsung Electronics, the session brought together leaders across nutrition, fitness, clinical research and AI to examine how technology can close the gap between knowing and doing in everyday health.

The Paradox — and the “Missing Miles” of Health

Opening the discussion, Dr. Pak described a paradox at the heart of modern health: innovation and technology today has been transformational and accelerating, yet chronic disease continues to rise around the world.

“We live in the most measured era in human history — billions of people track their sleep, their stress, their heart rate every single day. And yet chronic disease keeps rising. More data, it turns out, hasn’t resulted in better health.”

He framed the disconnect as two “missing miles.” The first mile is detection and monitoring: much of what shapes our health happens outside the clinic and until recently, continuous monitoring was neither available nor connected to the physician. The last mile is action: even after a diagnosis and a care plan, it is the individual who has to act day after day — and life is busy and change is hard.

Samsung, Dr. Pak argued, is uniquely positioned to close both gaps. With technology that stays with people throughout their daily lives — across wearables, mobile phones and a connected ecosystem — Samsung can understand not just raw biometric numbers, but the context behind them.

“We don’t just see a number — we see what’s around it: whether this is a moment you’re ready to change something or a moment you need a bit of support. Being there, at the point where personal decisions actually get made, is hard for a hospital or any other company to measure or act upon.”

But no single company can do this alone. That, he said, is why Samsung is building Connected Care together with partners — closing the first and last mile to scale prevention, with AI as the enabler across both. He introduced the three focus areas that would structure the conversation: everyday behavior, clinical credibility and privacy and advanced AI and research.

Everyday Behavior: Closing the Last Mile at the Dinner Table and the Gym

Diet and exercise are two of the biggest levers on long-term health — and two of the most within our control. They are also, Dr. Pak noted, where the gap between knowing and doing is widest.

Kartik Poria, Head of Product at Samsung Food, located that gap in a moment everyone recognizes.

“It’s Tuesday, six o’clock. You’re tired, you’re staring into the fridge and everything you know about eating well loses to whatever’s quickest. That moment is what we’re going after — because what you eat, day after day, is one of the biggest levers we have on preventing chronic disease.”

He described how Samsung Health and Samsung Food are coming together to tackle two halves of the same problem: Samsung Health surfaces what is happening beneath the surface — indicators such as meal logs, BMI, the Antioxidant Index and the AGEs Index — while Samsung Food’s global recipe library facilitates meal planning and its food intelligence reflect how people actually like to eat. Sitting on top is a nutrition experience grounded in behavior change science rather than tracking alone — learning a person’s habits and working with them so the healthier pattern becomes the easier one.

“We’re not adding another thing to manage — we’re making the healthy choice the easy one, for the night you’ve got the energy to cook and the night you don’t.”

Turning to movement, Kevin Duffy, CEO of iFIT, described exercise as foundational to both physical and mental wellbeing and explained how iFIT’s expert-led programs are becoming more accessible through Samsung Health.

“Exercise is vital for both physical and mental wellbeing — cardiovascular health, strength, mobility, sleep quality, stress management.”

Through Samsung Health, users can discover and subscribe to iFIT’s premium fitness programs, while iFIT workouts integrate with Galaxy Watch so users can track key metrics during guided sessions. With Fitness Index, they receive a holistic view of their physical fitness in a single, easy-to-understand score, with personalized recommendations. Looking ahead, Duffy pointed to Samsung’s Health Assistant as a way to bring a user’s Fitness Index, goals and activity history together to surface the most relevant workout at the right moment.

“Exercise is not just about being active — it’s about understanding your body, building sustainable habits and having the right guidance at the right time. By combining iFIT’s expert-led experiences with Samsung Health’s connected insights, we can help more people make movement a meaningful part of their everyday lives.”

But content and insights alone, Dr. Pak noted, don’t close the last mile. The harder question is how to move from engagement to activation. Samsung designs for real life, recognizing that people slip and miss goals most of the time — and that those moments are precisely when timely, well-contextualized support matters most.

The real measure, he argued, is not how often the system nudges someone, but how many healthy actions actually happen — a doctor’s low-salt advice quietly showing up as items in a grocery cart or a workout that meets a person where they actually are that day. Poria added that this is the true shift: from nudging people to changing the choice in front of them.

Clinical Credibility and Privacy: Trust Earned Through Evidence

Dr. Pak turned next to the question of trust — noting that wearable data is now something most clinicians have seen, but far fewer have been able to build into their day-to-day care. Closing that gap, he said, is a matter of evidence, workflow and trust.

Rohit Ail, Head of the Technology Incubation Lab at Samsung R&D Institute UK (SRUK), spoke to how his team works to generate clinical evidence in real-world settings.

“Our goal is to meet the standards expected by clinicians, researchers and regulatory bodies and that means generating evidence in real-world clinical environments. This commitment builds on Samsung’s growing body of clinical research and validation evidence.”

He referenced ongoing collaborations across Europe, including partnerships with the NHS and clinical validation studies with leading hospitals. With San Cecilio University Hospital in Spain and Gemelli in Italy, Samsung is working on identifying and managing cardiovascular disease (CVD) risk using AI and decision-support technologies; with Fondazione IRCCS in Italy, the focus is on understanding and addressing the late effects faced by adolescent and young adult (AYA) cancer survivors through AI-based digital phenotyping and a non-invasive, holistic approach.

On privacy, Ail noted that Samsung considers user data to belong to the user, with Samsung acting as custodian.

“Trust begins with protecting users’ data. Samsung takes a three-layer approach: Samsung Knox for device-level security, GDPR-compliant infrastructure and alignment with the European Health Data Space framework.”

He added that SRUK has also developed a Decentralized Clinical Trial framework, in which participant identities remain under the control of healthcare organizations and data is pseudonymized from the outset.

Advanced AI and Research: Reading the Body’s Signals

If everyday reach and clinical trust are two of the three pillars, intelligence is what binds them together. Dr. Pak introduced foundation models as a genuine turning point — a shift from population averages to something truly personal.

Otávio Penatti, Head of the Health AI R&D Team at Samsung R&D Institute Brazil (SRBR), explained what a foundation model for health actually means.

“A health foundation model is an AI model that uses self-supervised learning to learn meaningful features from unlabeled biosignal data. At Samsung, we are advancing health foundation model research across multiple global research teams, combining expertise in biosignal intelligence, wearable AI and personalized health insights. Building on the success of large language models, we can now interpret complex biosignals — such as ECG, ACC and PPG — not as isolated data points, but as a structured biological language. These signals can be measured through wearable devices in everyday situations and by applying foundation models to understand these biological patterns, we have the potential to provide more accurate predictions and continuous, personalized health insights.”

Three Focus Areas, One Goal

To close, Dr. Pak asked each panelist for a one-sentence vision of Connected Care in the era of AI five years from now.

• Kartik Poria (Samsung Food): “In five years, eating well won’t run on willpower — it’ll feel like having a chef and a dietitian in your pocket, turning what your body needs into what’s for dinner, day after day.”
• Kevin Duffy (iFIT): “A coach that knows your body and adapts every workout to who you are that day.”
• Rohit Ail (SRUK): “Care that clinicians trust and patients control — evidence-based and private by design.”
• Otávio Penatti (SRBR): “AI that understands the body’s language and acts before problems begin.”

Dr. Pak closed by tying the threads together: everyday behavior, clinical trust and personal AI — three focus areas, one goal of closing the first and last mile to scale prevention while meeting people where they are. “The future of health is connected, trusted and proactive — and it’s a road we’re glad to be traveling together.”

Samsung Electronics has unveiled The Fold Inn, a limited-time immersive pub experience in London’s Soho neighborhood, to celebrate the launch of Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 at Galaxy Unpacked July 2026 in London. Inspired by the design and versatility of Samsung’s foldable devices, the venue reimagines the traditional British pub experience through the lens of foldable innovation.

Open to the public from July 24 to 25, The Fold Inn will feature a distinctive folded bar serving complimentary bespoke drinks inspired by Samsung’s new Galaxy Z devices. Each signature beverage reflects the personality and intended use of a different model while drawing inspiration from a well-known area of London. The experience is designed to highlight how Samsung’s foldable lineup delivers unique experiences for entertainment, productivity and self-expression, reinforcing the evolution of the Galaxy Z series over seven generations since its debut in 2019.

The Soho Sipper draws inspiration from Galaxy Z Fold8, catering to those interested in immersive entertainment and content discovery. Meanwhile, the City Pour showcases Galaxy Z Fold8 Ultra, built for productive multitaskers who balance work and their personal lives. Finally, the Shoreditch Pint captures the creativity, fashion and individuality that define Galaxy Z Flip8.

Throughout the venue, visitors will also have the opportunity to explore Samsung’s latest Galaxy Z series devices firsthand through interactive demonstrations of the newest foldable innovations. By blending hands-on product discovery with local culture, The Fold Inn uses one of London’s most recognizable social spaces to showcase the flexibility, premium design and versatility of the Galaxy Z series — and how it continues to evolve for a wide range of lifestyles and everyday needs.

Learn more at the Samsung U.K. Newsroom

Samsung Newsroom got an early look at the new devices during Galaxy Unpacked July 2026 — from Galaxy Z Fold8 Ultra, the first Ultra model in the Galaxy foldable portfolio, to Galaxy Z Fold8 with its all-new form factor and Galaxy Z Flip8 with more intuitive AI on FlexWindow.

Galaxy Z Fold8 Ultra: The Ultra Experience on a Foldable Display

Within the Galaxy lineup, the “Ultra” name represents Samsung’s highest level of performance and user experience. As the first Ultra model in the Galaxy Z series, Galaxy Z Fold8 Ultra pairs ultra-level performance with an expansive foldable display to elevate productivity through AI-powered multitasking.

The first thing that stands out is how thin the device is. Unfolding it reveals a spacious 8-inch main display. Measuring 4.1 millimeters thick when unfolded and weighing only 215 grams, Galaxy Z Fold8 Ultra is the thinnest Galaxy Z Fold yet — making it comfortable to carry and use throughout the day.

The display has also been refined to deliver smoother, more comfortable folding. The folding magnets, hinge mechanism and display tension have been precisely optimized, while refinements to the edge design make the device easier to unfold. Samsung’s proprietary Flex Titanium technology helps minimize the display crease while enhancing durability.

The expansive display also unlocks enhanced AI experiences.

Gemini Notebook streamlines the process of organizing meeting materials and notes. Users can upload a PDF of meeting minutes or an audio recording of a presentation to generate a summary of the key points, then transform the same source material into a variety of formats — including AI-generated videos, presentation slides, podcasts and quizzes.

Galaxy Z Fold8 Ultra truly shines in AI-powered multitasking. Agentic AI anticipates when multitasking is needed, using Now Nudge to open Multi Window at the right moment. For example, Now Nudge can suggest adding dinner plans from a messaging app to the calendar and open the Calendar app in Multi Window.

Qualcomm Snapdragon® 8 Elite Gen 5 for Galaxy and a 5,000mAh battery support Galaxy AI experiences and seamless multitasking on the expansive display.

Galaxy Z Fold8: A Foldable, Reimagined

Redesigned with an all-new form factor, Galaxy Z Fold8 introduces an aspect ratio optimized for a wide range of content.

Unfolding the device expands the display to a 4:3 aspect ratio, ideal for watching movies or playing games. Rotating the device switches to a 3:4 aspect ratio that feels more natural for reading e-books or browsing the web. The cover screen’s 10:16 aspect ratio also provides a familiar experience for browsing short-form content.

A 4,800mAh battery supports more than 26 hours of video playback. Weighing just 201 grams, Galaxy Z Fold8 is the lightest Galaxy Z Fold yet and remains comfortable to hold — even during extended viewing sessions.

Galaxy Z Fold8 goes beyond content consumption with tools for creating and editing.

Galaxy AI-powered My FanCam makes it easy to create videos focused on a specific person. After selecting a video in the Gallery app, users can launch My FanCam and choose the subject to follow. The video is then automatically reframed around the selected subject.

The device also delivers a more advanced agentic AI experience.

For example, if a user shares a photo of the Eiffel Tower with Gemini and asks it to book a nearby hotel, the AI agent finds accommodations that match the specified criteria — even while they continue using other apps. Afterward, they can simply review the recommendations and approve only the actions that require confirmation, saving time and effort.

Galaxy Z Flip8: More Without Unfolding

Galaxy Z Flip8 makes a strong first impression with its thin, lightweight design. Measuring 6.1 millimeters thick when unfolded and weighing only 180 grams, it offers excellent portability. A stronger frame and a more durable hinge made with a new high-strength material improve durability while maintaining the device’s slim profile.

One of Galaxy Z Flip8’s biggest upgrades is its more versatile FlexWindow. Users can check important information and access their favorite features without unfolding the device.

Another highlight is Galaxy AI’s Now Brief. From FlexWindow, users can instantly see the day’s weather, schedule and important notifications. Everyday information such as exchange rates and stock updates is organized into personalized cards, making it easy to stay on top of the day.

App functionality also extends to FlexWindow. Without unfolding the device, users can browse photos in the Gallery app, chat with friends through messaging apps and quickly complete tasks. More than a hub for notifications and widgets, FlexWindow has evolved into a gateway to more of what Galaxy has to offer.

The camera experience has also been refined to better complement the Galaxy Z Flip form factor. Camcorder Grip — exclusive to the Galaxy Z Flip series — enables stable one-handed recording, while Super Steady’s horizontal lock helps keep footage smooth and level, even on the move.

Dual Recording captures both the creator and the subject in the same video, perfect for vlogs and social media challenges. Opening the Camera app displays the creator’s view at the top of the screen and the subject’s view below, allowing both perspectives to be recorded simultaneously. A live preview is also available on the cover screen, so both can see the shot while filming.

From AI-powered productivity on a large display to optimized content viewing and everyday convenience without unfolding, the eighth-generation Galaxy Z series expands the possibilities of foldables. Designed to suit a wide range of needs, the latest Galaxy foldables offer users more ways to choose the mobile experience that suits them.

Samsung Newsroom got an early look at the new wearables during Galaxy Unpacked July 2026 — from Galaxy Watch Ultra2, built for precise workout tracking and structured training in demanding environments, to Galaxy Watch9, designed for everyday health management spanning sleep, cardiovascular health, exercise and recovery.

Galaxy Watch Ultra2: Adventure Without Limits

Combining top-tier performance with exceptional durability, Galaxy Watch Ultra2 is optimized for high-intensity sports and outdoor activities.

Galaxy Watch Ultra2 is the first Galaxy Watch powered by the Qualcomm Snapdragon® Wear Elite Platform,¹ delivering fast performance and precise GPS tracking. Its 800mAh battery offers 35% more capacity than the previous generation’s. The display reaches up to 5,000 nits of brightness — a first for a smartwatch — making on-screen information easy to read even under bright lighting.

Comfort has also improved. The cushion design seamlessly integrates the display, bezel and body. Despite its larger battery, the watch is 12% thinner than the previous generation thanks to component optimization and an internal redesign. The band is 26% lighter with a new air pocket structure, providing a secure yet comfortable fit.

Trail Run, a new feature exclusive to Galaxy Watch Ultra2, offers real-time insights including detailed elevation data, climbing progress and cumulative ascent and descent distance. With this information, users can gauge workout intensity and adjust their pace accordingly.

Galaxy Watch Ultra2’s capabilities now extend beneath the surface. From the moment users enter the water, it automatically records depth, dive time and water temperature. Backed by EN13319 certification for diving instruments, along with 10ATM water resistance and an IP69K rating for dust and water resistance, the device is engineered to support safe underwater activities. Furthermore, in collaboration with global diving equipment brand Mares, Galaxy Watch Ultra2 will support advanced diving features — including real-time ascent and descent rates as well as safety decompression time.²

During workouts, users can take advantage of hydration guidance, newly added to Nutrition Alert. Based on sweat loss relative to body weight, it calculates recommended fluid intake in real time to help users stay hydrated during extended exercise sessions.

Galaxy Watch9: A Companion for Everyday Health

Galaxy Watch9 is designed to be an everyday companion for continuous health management. Its slimmer body and band with a new air pocket structure fit comfortably and securely around the wrist, making it ideal for all-day wear — from workouts to sleep.

Powered by the Snapdragon Wear Elite platform, Galaxy Watch9 features a 390mAh battery³ with 20% more capacity than the previous generation’s to support fast performance and consistent health monitoring throughout the day.

The Galaxy Watch series’ digital health experience is centered around the updated Samsung Health, an all-in-one health coach that brings together five core pillars — Activity, Mindfulness, Nutrition, Sleep and Vitals — in one place. By capturing signals from the body and presenting them at a glance, the app helps users stay ahead of their health.

Sleep is the foundation of health management. The upgraded Sleep Apnea feature analyzes the number of breathing disruptions per hour using an AI algorithm and categorizes them into three levels. It further refines the sleep apnea detection capability that earned Samsung the world’s first De Novo authorization from the U.S. Food and Drug Administration (FDA) in 2024.

Key health metrics measured during sleep can be viewed at a glance in Vitals. Using heart rate, heart rate variability, respiratory rate, skin temperature, blood oxygen saturation, Galaxy Watch9 establishes a personalized baseline to help identify meaningful changes in health.

Heart Health Score provides an easy-to-understand snapshot of cardiovascular health by combining factors such as activity level, sleep, body composition and stress trends into a single score representing the user’s current condition.

Workout plans can also be tailored to fitness levels. Fitness Index uses body composition and workout history to assess whether a user’s current exercise volume is appropriate, helping set individualized goals. On days with more intensive workouts, Daily Cardio Load helps users assess training balance and determine how much recovery time they need.

Galaxy Watch Ultra2 excels in high-intensity training, while Galaxy Watch9 supports everyday health management. Together with enhanced hardware and Samsung Health, the next-generation Galaxy Watch series delivers a smarter, more personalized health experience.

1. Snapdragon and Snapdragon Wear Elite Platform branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
2. Available later this year with a separate app download required. ︎
3. Based on the 40-millimeter Galaxy Watch9 model. ︎

The lineup also includes Galaxy Z Fold8 Ultra, which brings Galaxy’s renowned Ultra standard to foldables with maximum productivity and content creation in a larger workspace. Galaxy Z Flip8 — the sleekest one yet — was built for expression and quick interaction on the go. Built on seven generations of foldable innovation and consumer insight, the new Galaxy Z series gives users more choice than ever, with three distinct experiences engineered to fit different needs.

Galaxy AI has been optimized for each of these form factors. Across the lineup, every insight feels more actionable and every action feels more connected. Multitasking is easier on the larger screens of Galaxy Z Fold8 and Fold8 Ultra, while Flip8’s AI-native FlexWindow keeps relevant information and shortcuts within reach. And with partner AI experiences such as Gemini Intelligence, Galaxy gives users even more ways to get things done in fewer steps — with transparency, privacy and user control built in.

“As AI becomes more agentic, mobile devices will become the most personal entry point to experiences that understand and adapt to each user,” said TM Roh, Chief Executive Officer, President and Head of the Device eXperience (DX) Division at Samsung Electronics. “By setting a new standard for foldables, we are once again advancing the premium mobile experience and opening the next era of intelligence to more people.”

The All-New Galaxy Z Fold8: A New Galaxy Fold Experience for Everyday Immersion

Galaxy Z Fold8 is reimagined for users who want a foldable that feels natural in the moments when curiosity turns into deeper discovery. Fold8 introduces a form factor designed to move easily from quick interactions on the cover screen to deeper viewing, reading and gaming on the main display. With intuitive display ratios and long-lasting performance, Fold8 makes it easier to get the most out of the content, stories and ideas that matter.

Built for Discovery

Galaxy Z Fold8’s display ratios are designed around the way people naturally consume content throughout the day. By adapting the screen to the content, Fold8 creates a more immersive experience whether users are browsing, watching, reading or gaming. At just 201 g,¹ Fold8 is Samsung’s lightest Galaxy Z Fold yet.² Despite its lightweight design, it combines the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy³ with a larger 4,800 mAh battery,⁴ delivering smooth, responsive performance and lasting power so users can stay immersed longer.

• When folded, the 10:16 cover screen⁵ feels familiar and comfortable for the short moments people return to most often, such as messaging, social updates, browsing and short-form video.
• When unfolded, the 4:3 main display⁶ creates a larger canvas that helps users lose themselves in games and films.
• When rotated, the same display ratio becomes naturally suited to reading, giving users a more comfortable way to settle into articles, e-books and long-form content without carrying another device.
• Together, these display ratios are designed around the way people naturally consume content, helping Fold8 feel more immersive whether users are quickly checking in or settling in for longer sessions.

A Display Engineered From the Inside Out

Across the new Galaxy Z series, Samsung’s display engineering expertise serves as the foundation for a more refined foldable experience, supporting slimmer designs, greater durability and more seamless viewing.

• Samsung’s new Flex Titanium technology introduces a titanium-based display structure designed to help make foldables thinner while maintaining durability. Combining a titanium-alloy film with an enhanced titanium plate, Flex Titanium helps strengthen display support, absorb pressure and impact and reduce crease visibility over time. This structure also refines the way the device opens, balancing hinge mechanics, display tension and magnetic force to make unfolding feel smoother, lighter and more natural.⁷
• With up to 3,000 nits of brightness, Vision Booster and a low-reflection display finish, the main screen stays vivid and easy to see even in outdoor settings.

A Clear and Versatile Camera Experience

Galaxy Z Fold8 is designed to help users capture and share the moments that catch their attention. Whether it’s a sweeping landscape, a group shot or a spontaneous moment on the move, Fold8 makes everyday photography and video feel easier to capture, edit and share.

• Dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives, helping preserve image quality across different scenes and shooting conditions.⁸
• Dual Recording lets users capture both sides of the moment while previewing themselves through the cover screen, making reactions and shared experiences easier to frame.
• My FanCam⁹ automatically tracks a selected subject and reframes footage into a preferred aspect ratio, turning dynamic scenes into social-ready videos with less manual editing.

Galaxy Z Fold8 Ultra: The Ultra Foldable Built for Maximum Productivity

Ultra represents Galaxy’s highest standard for performance, capability and innovation. With Galaxy Z Fold8 Ultra, that standard meets Samsung’s most advanced foldable design. Its expansive 8-inch main display¹⁰ opens up a productive workspace for multitasking, while its advanced camera system and long-lasting battery help users create throughout the day. All of this comes in Galaxy’s slimmest Z Fold design yet — measuring just 4.1 mm when unfolded and weighing 215 g,¹¹ it pushes the standard for productivity on the go.

Professional-Grade Creativity With an Ultra-Level Camera System

Galaxy Z Fold8 Ultra is built to give creators more freedom from capture to edit, with an Ultra-level camera system and creative tools that make high-quality content easier to produce from one device.

• The 200 MP main camera system captures rich, detailed photos with greater clarity, and is now enhanced with High Dynamic Range (HDR) capability in 200 MP mode for more true-to-life images.¹²
• A new 50 MP ultra-wide camera brings greater detail and clarity to wider scenes and macro shots, giving users more flexibility when capturing landscapes, interiors, group shots and close-up details.
• Improved Nightography¹³ helps photos and videos look brighter and clearer in low light, so users can capture standout moments even in challenging lighting conditions.
• For advanced creators, 8K video recording through the new APV codec gives users greater flexibility and quality for editing and production workflows, while Cine LUT adds cinematic color and tone control directly from a mobile device.

Power, Battery and Cooling Built for All-Day Productivity

Galaxy Z Fold8 Ultra is engineered to stay fast, responsive and reliable through the most demanding workloads, from heavier multitasking and content creation to AI-powered workflows.

• With Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy¹⁴ at its core, Fold8 Ultra delivers the performance users need to switch between apps, work across a larger screen and keep demanding tasks moving smoothly.

A larger 5,000 mAh battery¹⁵ helps users stay productive for longer,¹⁶ supporting a full day of work, creation and entertainment in a slimmer foldable design.

• Fold8 Ultra introduces a new dual-path charging architecture with 45W fast charging, helping distribute power more efficiently across the battery system for faster, more stable and reliable charging throughout the day.
• Fold8 Ultra uses an expanded graphite cooling structure engineered for improved thermal conductivity, helping dissipate heat more effectively to keep the device responsive during demanding tasks.

Galaxy Z Flip8: The Sleekest, Most Expressive AI-Native Flip Experience

Galaxy Z Flip8 is built for users who want their phone to feel as dynamic as they are. Designed around quick interactions, personal expression and AI-native experiences, Flip8 brings the power of Galaxy AI closer to everyday moments through a reimagined FlexWindow and uniquely flexible Flip form factor. Weighing just 180 g¹⁷ and with a thickness of only 6.1 mm, Samsung’s slimmest and lightest Flip¹⁸ brings information, actions and creativity closer to everyday moments.

A Smarter, More Intuitive FlexWindow Experience

Galaxy Z Flip8 reimagines the FlexWindow as an AI-native everyday interface, bringing information, actions and assistance closer to the moments when users need them most.

• The new FlexWindow brings apps, insights and actions directly to the cover screen, helping users access information, AI-powered features and connected tasks in fewer steps.
• Now Brief¹⁹ on the FlexWindow home screen brings timely insights and next steps, helping users move from glanceable information to action at the right moment.
• Flip8 also makes automation²⁰ through Gemini Intelligence easier to access from the FlexWindow,²¹ allowing users to complete connected actions through side-key activation or natural voice requests.

FlexCam Unlocks a More Expressive Flip Selfie Experience

Galaxy Z Flip8 enhances Samsung’s signature Flip camera experience, turning everyday moments into more expressive content through flexible shooting angles, real-time previews and Flip-only creative experiences. From hands-free shooting and real-time preview to cover-screen selfie videos and Flip-only mirror selfies, Flip8 helps users create, check and share polished moments without setting up extra equipment.

• A 50 MP camera with ProVisual Engine delivers Galaxy Z Flip’s most advanced selfie experience, helping users capture detailed portraits and everyday shots with natural skin tones, dynamic bokeh and standout detail.²²
• Flex Mode makes hands-free shooting easy from a wide range of angles, while Camcorder Grip with Zoom Rocker provides a more comfortable, stable hold when capturing dynamic shots on the move.
• Super Steady — now with a Horizontal Lock option — helps keep footage smooth and consistently framed, whether filming action-filled moments or on-the-go selfie videos.
• FlipShot lets users personalize the FlexWindow and capture more expressive mirror selfies, while Mirror view gives users a realistic mirror-like view for quick look checks before taking a photo or heading out.

A New Class of Agentic Experiences Optimized for Foldables

As the most personal device people carry, the phone has become the primary entry point where AI meets users — and the new Galaxy Z series sets the tone for the next generation of mobile AI experiences. Galaxy AI now works across more apps and services, with experiences optimized for foldable form factors. By understanding what matters to each user and helping turn insights into action, Galaxy AI becomes more personal, proactive and useful throughout the day.

• Now Brief helps users stay informed with personalized insights tailored to their routines, interests and daily needs through expanded scenarios, customizable briefing cards and personalized recommendations. It now also surfaces security and privacy insights, helping users stay on top of potential risks and protective actions.
• Now Nudge²³ helps turn insights into action. When plans begin to take shape in a conversation, AI can surface relevant next steps such as checking a schedule, finding a place or saving a location. On foldables, users can continue the conversation side by side on larger displays.
• Gemini Intelligence helps users move from request to result with fewer steps. Users can simply describe what they need or even add screen or image context. App automation can now work across more than 40 supported apps and services, with capabilities ranging from looking up tickets to finding a nearby restaurant and making a reservation. With Gemini Notebook, users can bring together notes, images, recordings, files and documents in one persistent workspace to collect, organize and develop their ideas. Drag-and-drop support in Split view makes the workflow even more intuitive, allowing users to easily add multiple files and images and turn their content into audio overviews, infographics, reports, meeting recaps, visual summaries, documents and more.
• AI experiences become more connected and contextual when the new Galaxy Z series is connected with Galaxy Watch Ultra2, Galaxy Watch9 and even the upcoming intelligent eyewear. From wellness insights to daily routines and connected actions, Galaxy AI helps users move more seamlessly between devices with timely personalized support throughout the day.

Together, these experiences show how Galaxy AI is becoming a more capable and proactive companion, helping users accomplish more with less effort. Across the lineup, foldable form factors make these experiences easier to access throughout the day.

Security and Privacy Built Into the Experience

As AI becomes more personal and agentic, trust continues to be a critical foundation of the experience. Users need to know how their data is used, understand what AI is doing on their behalf and stay in control of the choices that shape their experience. With the new Galaxy Z series, Samsung builds that trust into the device from the start, keeping personal data secure while giving users transparency, choice and control over how their information is used.

Samsung Knox protects every Galaxy device from the chip up, with a multi-layered approach that includes on-device personalization and user-controlled cloud processing, as well as future-ready protections such as ecosystem-wide protection through Samsung Knox Matrix. For on-device AI, Personal Data Engine (PDE) enables context-aware, personalized AI experiences. To protect PDE, Knox Enhanced Encrypted Protection (KEEP) creates encrypted, app-specific storage environments, while Knox Vault adds a tamper-resistant physical layer for sensitive information.²⁴ These system-level protections work together with Advanced Intelligence settings and Personal Data Intelligence to help users control how AI features manage and use personal data.

One UI 9 also introduces a new AI Assistant Activity dashboard, giving users a centralized view of AI automations running on their behalf. Instead of moving across multiple apps and services to understand what happened, users can review AI actions in one place and navigate directly to the relevant agent²⁵ for additional context and settings. The new Galaxy Z series also brings enhanced Privacy Alerts that proactively notify users about potential privacy risks, including unnecessary attempts to access background permissions, helping them respond before those risks become invisible.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. Together, these advancements help users take a more active role in managing personal data and AI activities, with transparency, clearer choices and stronger protections at the core of their experience — helping ensure that more personal AI experiences remain grounded in trust.

Getting Started With the New Galaxy Z Series

Galaxy Z Fold8 Ultra, Fold8 and Flip8 are available for pre-order in select markets starting today.  All models are available in Graphite and Cream, with Violet Shadow exclusive to Galaxy Z Fold8 Ultra, Lavender to Galaxy Z Fold8 and Pink to Galaxy Z Flip8. Online-exclusive colors^{26 27} include Green Shadow for Galaxy Z Fold8 Ultra, Pistachio for Galaxy Z Fold8 and Mint for Galaxy Z Flip8.

The new Galaxy Z series will bring the benefits of advanced AI closer to users’ daily lives by providing a 6-month free trial of Google AI Pro,²⁸ including 5 TB of cloud storage — equivalent to $19.99 USD per month. With the expanded access to Google’s most capable AI models, users can boost their productivity and creativity on the foldable screen anytime they want.

Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices.²⁹ With the updated Smart Switch, iOS users can scan a QR code on their current devices and wirelessly transfer data without downloading additional apps. Smart Switch can also bring over additional types of data including passwords and passkeys, call history, accessibility settings, eSIM data and more, helping reduce the time needed to set up a new device.  And with Quick Share’s new compatibility with AirDrop,³⁰ sharing files between iOS and Galaxy devices is now seamless in both directions.

To give users peace of mind after upgrading, Samsung Care+³¹ offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad, making it easier to stay covered wherever life takes them. Customers who purchase a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan will receive the first three months of coverage at no cost. With One UI 9, the new Warranty and care settings hub also makes it easy to enroll in, access and manage Samsung Care+, alongside warranty information, self-diagnostics, repair requests and remote support — all from one convenient place on the device.

For more information about the new Galaxy Z series, please visit: Samsung Global Newsroom or Samsung.com.

Specifications

1. Weight may vary by country or region. ︎
2. Compared to previous Galaxy Z Fold models. ︎
3. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
4. Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4660 mAh for Galaxy Z Fold8. ︎
5. Measured diagonally, Galaxy Z Fold8’s cover screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values. ︎
6. Aspect ratios shown are approximate, based on representative model values. ︎
7. Compared to previous Galaxy Z Fold models. ︎
8. Results may vary depending on lighting conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
9. My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed. ︎
10. Measured diagonally, Galaxy Z Fold8 Ultra’s cover screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The main screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. ︎
11. Weight may vary by country or region. ︎
12. Compared to previous Galaxy Z Fold models. ︎
13. Compared to previous Galaxy Z Fold models ︎
14. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
15. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra. ︎
16. Based on Samsung internal lab test conditions with the pre-release version of a given model connected to earphones via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720p, saved on device) on the main screen. Actual video playback time may vary by network connection, settings, video file format, screen brightness, battery condition and many other factors. ︎
17. Weight may vary by country or region. ︎
18. Compared to previous Galaxy Z Flip models. ︎
19. Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customized briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed. ︎
20. Automation feature is available in the U.S and Korea, and supports English (U.S) and Korean. Supported languages and regions will be expanded further within this year. Availability may vary by country, region and language. ︎
21. Compared to previous Galaxy Z Flip models. ︎
22. Results may vary depending on light conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects. AI Bokeh effect is available only in Portrait mode. AI Bokeh photos are currently available at 12 MP resolution. ︎
23. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Split view supported apps may vary. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
24. Personal Data Engine (PDE) functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. PDE recognizes select languages and certain accents/dialects, including but not limited to Arabic, Chinese (Simplified), Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. PDE currently analyzes Samsung native applications and supported app notifications. KEEP is available on Galaxy smartphones and tablets with One UI 8 or later. ︎
25. AI Assistant Activity provides visibility into eligible agent activities. Availability of agents and activities may vary by market, model and OS version. ︎
26. Exclusively available on Samsung.com. ︎
27. Color availability may vary depending on country or carrier. ︎
28. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, AI Credits and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Only available for ages 18+. Unless canceled earlier, Google One will charge $19.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/samsung-flipfold8-6month-trial. ︎
29. Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later.  Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support. ︎
30. The Quick Share feature between Galaxy devices is available with the following OS: smartphones and tablets with Android OS version 10.0 (Q) and One UI 2.1 or above and Galaxy Books released in 2020 or later. Requires Samsung Account and Wi-Fi and Bluetooth connection. To share with Apple devices, a Galaxy device with Quick Share app version 13.8.51.27 or later and Google Play services version 26.11.xx or later is required. As of July 2026, “Share with Apple devices” is supported on Galaxy S26 series, Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 and will be expanded to select flagship models in the future. Galaxy S26 series requires a software update. Availability subject to change. Compatibility supported only by Google. Must be within Bluetooth distance. AirDrop® is a registered trademark of Apple Inc. Your phone may temporarily disconnect from Wi-Fi networks when searching for or sharing with iOS devices. ︎
31. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability. ︎

“Samsung is committed to helping people live better. We want to make the shift from reactive treatment to proactive care as seamless as possible. By integrating everyday devices with our global scale, we’re building a deeply connected health experience.” said TM Roh, Chief Executive Officer, President and Head of the Device eXperience (DX) Division at Samsung Electronics. “The new Galaxy Watch Ultra2 and Galaxy Watch9 represent a massive leap forward in Samsung’s health vision. By continuously tracking health data from the wrist, these new watches act as a vigilant health companion, turning daily vital signs into proactive, actionable insights and providing timely alerts.”

Galaxy Watch Ultra2: Fueling Ambitions and Enabling Peak Performance Through Unrivaled Hardware and Specialized Sports Tracking

Galaxy Watch Ultra2 is Samsung’s most powerful and advanced Galaxy Watch ever. It is built for extreme outdoor adventures and high-performance seekers who demand long-lasting performance, reliable durability, precision tracking and continuous health monitoring in extreme conditions.

Galaxy Watch Ultra2’s dedicated tracking modes for outdoor sports help users excel and safely push their limits. The Trail Run³ feature tracks detailed elevation, climbing progress and terrain impact so users can better pace themselves and reduce injury risk. It also provides real-time hydration guidance through Nutrition Alert,⁴ a new addition to the existing Sweat Loss feature. By estimating sweat loss relative to body weight, it provides guidance on when and how much to hydrate, helping users achieve their running goals.

Galaxy Watch Ultra2 also supports professional diving. Rated IP69K, 10 ATM and EN13319 certified,⁵ it’s not just dust- and water-resistant — it’s dive-ready. The moment the user enters the water, it can automatically track real-time diving data such as depth, time and water temperature right from their wrist.⁶ Moreover, users can access advanced diving features, including ascent/descent speed tracking and safe dive limits, by using the exclusive Ultra2 Diving app expected to be available later this year. Developed with Mares,⁷the world’s leading diving equipment brand, these features significantly enhance the watch’s diving capabilities.

To power these pro-level sports health features, Galaxy Watch Ultra2 is built with unprecedented hardware performance. It is equipped with a massive 800 mAh battery — a 35% increase in capacity compared to the previous Ultra model. Powered by the Snapdragon Wear Elite platform, it establishes a new benchmark in power, speed and highly accurate GPS tracking for the Ultra line. The expanded display provides the world’s first smartwatch with 5,000 nits of brightness,⁸ making crystal-clear visibility possible even under intense sunlight.

Galaxy Watch Ultra2 retains its shock-resistant titanium casing to help ensure rugged durability, while also introducing enhanced comfort and stability for a broader, more diverse range of users. Despite a significantly larger battery, Galaxy Watch Ultra2 achieves an innovative slimmer⁹ design that transitions seamlessly from rugged outdoor and sports activities to everyday lifestyle use. Advanced internal re-engineering significantly reduces the device’s thickness by 12% compared to the previous generation. Coupled with lighter and softer bands that reduce weight, Galaxy Watch Ultra2 delivers 24/7 wearability, highly precise biometric data tracking and exceptional comfort.

Galaxy Watch9: Everyday Wellness With All-Day Comfort and a Lasting Battery

Galaxy Watch9 is the ultimate everyday health companion, designed for wellness-conscious users who want to build healthier habits through effortless, continuous activity and sleep tracking. This versatile watch turns personal biomarkers into actionable health insights, empowering users to effortlessly manage their daily routines by simply wearing it.

To maximize its role as a health companion, Galaxy Watch9 is backed by powerful hardware and an incredibly comfortable design. It features a lightweight yet durable aluminum casing that preserves Galaxy Watch’s signature cushion silhouette, refined specifically for a closer, more natural fit on the wrist. Combined with a wide range of interchangeable, soft-touch bands, Galaxy Watch9 helps ensure unmatched all-day comfort — enabling the continuous, 24/7 wear required to help capture accurate and consistent health data.

This exceptional wearability is powered by next-generation internal innovations. The new Snapdragon Wear Elite platform gives Galaxy Watch9 a massive boost in speed and efficiency for lag-free, seamless health monitoring. Its efficient 390 mAh battery¹⁰ delivers dependable, around-the-clock tracking from day to night. Furthermore, a brilliant 3,000-nit display supports effortless readability and crystal-clear visibility under any lighting condition, making it easy for users to check their health status at a glance.

AI-Powered Health: Comprehensive and Actionable Health Insights

At the core of Galaxy Watch Ultra2 and Galaxy Watch9 are Samsung’s AI-powered health features.Galaxy Watch’s BioActive sensor captures continuous biometric data about a user’s lifestyle habits to develop a deep understanding of their health. Galaxy Watch then translates this complex biometric data into simple, proactive recommendations, helping users understand not just what is happening in their bodies, but what to do next.

The new capabilities — available on both Galaxy Watch Ultra2 and Galaxy Watch9 — advance Samsung’s preventive care vision by combining everyday data with years of rigorous clinical research conducted with world-renowned universities and medical institutions. Built on this foundation, Galaxy Watch is designed to deliver more accurate and meaningful health guidance across key pillars including sleep, activity, cardiovascular health and recovery.

• Sleep Apnea feature¹¹: Backed by new FDA clearance and AI algorithms, delivers deeper insights into breathing disruptions during sleep.
• Vitals¹²: Proactively monitors a user’s personal health baseline during sleep and provides seamless alerts for significant deviations.
• Heart Health Score¹³:Provides an effortless understanding of cardiovascular wellness through a simple, actionable score and personalized lifestyle recommendations.
• Daily Cardio Load¹⁴: Optimizes training through tailored guidance on workout volume and estimated recovery needs.
• Fitness Index¹⁵: Delivers a holistic view of physical fitness with personalized goals to improve everyday performance.
• Hearing¹⁶: Protects long-term hearing health with alerts for unsafe noise levels and detailed reports.

With these features, users can gain access to intelligent, personalized insights that empower them to seamlessly manage their long-term wellness journey and reach their goals.

Purpose-Built Band Collections: Designed for Every Lifestyle

A smartwatch should be as unique as the user, and both Galaxy Watch Ultra2 and Galaxy Watch9 offer a range of diverse band options to fit every lifestyle.

Whether users are tackling rugged terrain, diving deep or heading into a business meeting, they have the flexibility to choose the perfect band tailored to their specific purpose and environment, ensuring optimal functionality without compromising on style. Users have the following options to choose from:

• Marine Band: an even lighter, breathable silicone band designed for all-day adventures and extreme conditions.
• PeakForm Band: a hybrid material band delivering a premium finish optimized for both elegance and athletic performance.
• Trail Band: a classic fabric band featuring enhanced breathability and a superior fit for lasting comfort, even during demanding outdoor activities like running.

Designed with ultimate self-expression in mind, the expansive new Watch9 band collection empowers users to showcase their personal style and customize their look. Featuring innovative new materials and a vibrant spectrum of colors, these bands maximize comfort across diverse activities — from intense workouts to your everyday routines:

• Sports Band: a thinner, softer all-rounder for ultimate comfort and effortless transitions from workouts to daily life.
• Misty Band: crafted from premium soft silicone that securely wraps around the wrist for a stable, bounce-free fit. Featuring subtle and soft two-tone colors, it delivers a sophisticated look that effortlessly complements a user’s everyday style.
• Fabric Band: a lightweight, breathable daily band offering maximum comfort, even during sleep.

Samsung Care+: Quick Access to Diagnostics and More

To give users peace of mind after upgrading, Samsung Care+¹⁷ offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad, making it easier to stay covered wherever life takes them.

Additionally, Galaxy Watch users can manage their Samsung Care+ plan from the Warranty and care menu available on Galaxy mobile phones running on One UI 9. This is a new settings hub that gives users quick access to warranty information, self-diagnostics, repair requests, remote support and Samsung Care+ services — all from their mobile phone.

Galaxy Watch Ultra2 and Galaxy Watch9 come with exclusive subscription trial benefits:

• Strava 60-Day Free Trial¹⁸:Users canstart training with the world’s most active community, where 195 million active people across 185 countries track every effort and cheer each other on. But Strava goes beyond training — users can connect with their community and discover new running routes by tracking workouts directly on their watch, then opening the Strava app on their mobile phone. To activate a free trial, users can open the Strava mobile app, go to Settings and tap the Samsung offer.
• iFIT 2-Month Free Trial¹⁹: Users can explore global destinations with elite iFIT trainers and track workouts directly on their watch. To activate a free trial, users can open the Samsung Health app on their mobile phone and tap promotion in the Settings menu.

Availability²⁰

Together with the new Galaxy Z series, Galaxy Watch Ultra2 and Watch9 expands Samsung’s AI ecosystem, bringing life companion experiences across every form factor, from wrist to pocket to home.

Galaxy Watch Ultra2 will be available in a 47 mm size, while Galaxy Watch9 will be available in two sizes: 40 mm and 44 mm. Galaxy Watch Ultra2 users will be able to choose from Titanium Silver or Titanium Gray. Meanwhile, the40 mm Galaxy Watch9 will be available in Cream and Graphite, while the 44 mm Galaxy Watch9 will be available in Graphite and Silver.

Galaxy Watch Ultra2 and Galaxy Watch9 are available for pre-order in select markets starting July22, with general availability starting Aug 7.

To learn more about Galaxy Watch Ultra2 and Galaxy Watch9, please visit: Samsung Global Newsroom or samsung.com.

Specification

1. Availability and features may vary depending on market, model and the smartphone paired. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice. ︎
2. Snapdragon and Snapdragon Wear Elite Platform branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
3. Trail Run is available on Android phones (Android 13 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Service only available with Galaxy Watch Ultra2. ︎
4. To activate Nutrition Alert, user should go to the exercise settings and enable the Nutrition feature. Please note that the Nutrition Alert is only supported for certain specific activities. ︎
5. Galaxy Watch Ultra2 has a water resistance rating of 100 meters according to the ISO22810 standard. The test was conducted in 5% salt water and 4 ppm chlorine water. Galaxy Watch Ultra2 is also water resistant with an IPX8 rating based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes and an IPX9K rating based on lab test conditions for water resistance against powerful water jets. Galaxy Watch Ultra2 has obtained EN13319, which is a standard applicable to instruments measuring water depth by the environmental pressure as used by divers and also the dive time in certain conditions. Water resistance is not a permanent condition and can diminish over time. If device has been exposed to seawater, user should rinse it in freshwater and dry after use. Refer to the user manual for further information, including care/use instructions. Galaxy Watch Ultra2 is dust resistant with an IP6X rating based on lab test conditions by a third party: 2 kg of talc powder (max. diameter of 0.05 mm) per cubic meter was blown into a test chamber housing the device (air pressure within device kept below surrounding air) for 2 hours. Dust resistance may vary by actual usage conditions. Galaxy Watch Ultra2 has obtained MIL-STD-810H Certification: high/low temperature, altitude, humidity, immersion, salt fog, dust, vibration, drop, etc. MIL-STD-810H is a standardized form of testing designed by the U.S. military to accurately assess device limitations. Real-world usage may vary by specific environmental conditions used in the testing. Extreme conditions not guaranteed. Galaxy Watch Ultra2 withstands temperatures ranging from -20°C to 55°C while being worn on the wrist, based on results from internal lab tests conducted by Samsung. Actual performance may vary depending on the environment where it is used. In very high or low temperatures, charging may be blocked, certain functions may be automatically terminated or unavailable, or the watch may shut down automatically for safety. Additionally, battery performance can be adversely affected at low temperatures. ︎
6. To use the features, activation from the Watch is needed (Settings> Advanced feature>Auto launch on dive> Depth “On”) ︎
7. Starting later this year, these diving features developed with Mares will be exclusively available on Galaxy Watch Ultra2 for the next two years on Wear OS smartwatches ︎
8. Based on market research of globally released smartwatches as of June 2026. The 5,000-nit specification refers to the localized peak brightness achieved under high ambient light, and full-screen brightness may differ. Actual brightness may vary or be limited depending on environmental factors, device temperature and usage conditions. ︎
9. Compared to the previous Galaxy Watch Ultra. ︎
10. Galaxy Watch9 40mm. ︎
11. Requires a Galaxy smartphone running Android 12 or above. Do not use feature if you are pregnant or have previously been diagnosed with sleep apnea. Only for users 18 years and older. Intended to detect signs of moderate to severe sleep apnea over a 2-night period. Does not replace diagnosis or treatment by a healthcare professional. Sleep apnea feature is currently available in select countries. Feature requires at least 2 days of sleep data within a span of 10 days (the 2 days do not necessarily have to be consecutive, but must be recorded within those 10 days). Not intended for use in detection, diagnosis, treatment of any medical condition. Sleep apnea risk detection is for personal reference only. Please consult a medical professional for advice. To check for signs of Sleep Apnea, Galaxy Watch (Galaxy Watch Ultra, Watch7 and later released Galaxy Watch series with Wear OS 7.0) and Galaxy smartphone with Android OS 12 or above are required. ︎
12. Not intended for use in the diagnosis or treatment of any medical condition. If you have health concerns, be sure to see a medical professional. Vitals requires sleep data of at least 7 nights. Vitals is available on Android phones (Android 11 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. To use Vitals, it is necessary to wear a Galaxy Watch or Galaxy Ring while sleeping. ︎
13. Available on upcoming Galaxy Watch with One UI 9. Requires a compatible Samsung Galaxy phone, Samsung Health app v7.0 and Samsung account. Requires initial setup wearing watch for 24 hours (including while awake and asleep). Heart Health Score software functions are not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease. ︎
14. Daily cardio load is available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Service only available with Galaxy Watch7 or above with One UI 9 Watch or above. To use this feature, at least 7 days of activity records are required, while 28 days of continuous wear is recommended for optimal accuracy. Please note that values may increase in daily situations where heart rate rises, such as during tension, anxiety or stress. ︎
15. Fitness Index is available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login is required. Service only available with Galaxy Watch7 or above with One UI 9 Watch or above. To use the features, at least one measurement each of BIA and VO2 Max is required, along with two days of activity records and step count data. ︎
16. Feature must be activated from the Watch to be used (Samsung Health > Hearing > Settings > Sound Monitoring “On”). ︎
17. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during travel, contact the visiting country/region’s local customer service center in advance for Samsung Care+ availability. ︎
18. Free 60-day Strava subscription trial promotion is available worldwide, excluding Belarus, China, Cuba, Iran, North Korea, Russia, Syria, sanctioned parts of Ukraine and South Korea. ︎
19. Free 2-month iFIT subscription trial promotion is available only in the following 23 markets: Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, France, Germany, India, Ireland, Italy, Mexico, the Netherlands, New Zealand, the Philippines, Portugal, Singapore, South Africa, Spain, Switzerland, the United Kingdom and the United States. ︎
20. Color and size availability may vary by market or region. ︎

What’s New:

• Designed for everyday use, the eyewear pairs a lightweight frame and slim profile with the durability and comfort needed for daily wear.
• Developed in collaboration with Gentle Monster and Warby Parker, the eyewear reflects each brand’s expertise in design, offering a range of frame styles, colors and lens options to suit different preferences and lifestyles.

“As agentic AI reshapes mobile experiences, the next step is to make those experiences more intuitive and responsive to each user’s context,” said Won-Joon Choi, Chief Operating Officer of the Mobile eXperience (MX) Business at Samsung Electronics. “Intelligent eyewear creates a new point of interaction, bringing more personalized AI assistance naturally into the moments that make up everyday life.”

Why It Matters

As AI enters an agentic era, the question is no longer only how intelligent it becomes, but where and how that intelligence meets people. Mobile phones remain at the center of connected experiences, while devices across the Galaxy ecosystem add context to different moments of daily life. Intelligent eyewear represents that next step, bringing AI closer to people as they move, work, communicate and explore, without requiring every interaction to begin with a screen.

Built for these moments, intelligent eyewear brings AI directly into the user’s line of sight, providing timely information and assistance while allowing them to stay engaged with the people, places and tasks around them. Clear controls and safeguards support responsible and secure use, while hands-free access delivers assistance naturally without requiring users to stop what they are doing or turn to another screen.

New Intelligent Eyewear Experience

Designed for everyday wear, the eyewear combines a lightweight frame, slim profile and battery performance, offering up to nine hours on a single charge with up to seven additional full charges from the charging case.¹ A built-in camera brings visual context into the AI experience, while Snapdragon^® AR1 Gen1² Platform supports the AI performance designed for real-time assistance, with touch interaction, connectivity, power efficiency and thermal management optimized within the eyewear’s compact frame.

As a hands-free extension of the Galaxy experience, the device lets users stay focused on the moment. Built in partnership with Google, it brings Gemini into a familiar wearable form factor, making interaction feel more natural, immediate and intuitive.

“Google and Samsung have a shared vision to bring helpful and context-aware intelligence into everyday life,” said Sameer Samat, President of Android Ecosystem at Google. “Built on the Android XR platform, the intelligent eyewear blends world-class designs with Gemini’s advanced assistance that naturally responds to what you see, delivering all-day, hands-free help. We’re excited to continue this momentum and bring this experience to people soon.”

Key experiences include:

• Staying in the moment: The device can help summarize long messages, read key information aloud, support live translation and allow users to control the experience with simple voice or gesture interactions through connected devices.³
• Capturing context: When prompted, the eyewear can capture what the user is seeing, such as a whiteboard or meeting discussion, organize key information in Notes and make it easier to review, share and follow-up on later.⁴
• Real-time interaction: Users can ask for guidance based on their location, such as finding a route, setting a destination or understanding what is around them, while live translation can support communication in another language.⁵
• Context-aware assistance: The device can support more useful follow-up interactions by understanding the user’s current context and connecting relevant information across tasks, helping users continue where they left off with less repetition.⁶
• Live visual sharing: Users can share what they are seeing during a call or record their own point of view, making communication more immediate while keeping their hands free.⁷

A More Personal Approach to Eyewear

Eyewear is both a functional product and a personal style statement. Samsung worked with Gentle Monster and Warby Parker to create intelligent eyewear that balances thoughtful design, comfort and everyday wearability. By combining Samsung’s hardware craftsmanship with each brand’s distinctive design approach, the collaboration offers a broader range of styles to suit different preferences, lifestyles and occasions.

At the Unpacked, Samsung introduced two distinct designs by: Gentle Monster and Warby Parker.

The Gentle Monster edition features a slim frame in black, pairing a straight upper rim with softly rounded lower edges to create a refined and fashion-forward silhouette. The Warby Parker style features a subtly upswept brow line in a rich brown hue, creating a refined, versatile shape perfect for everyday settings.

Throughout the design process, Samsung worked closely with the eyewear partners to refine key fit points such as the forehead and ears. These insights helped shape the final designs with enhanced comfort and everyday wearability. Fit considerations were tailored to each model, alongside durability and reliable performance.

1. Battery life varies by network environment, features and apps used, device settings, the number of times charged and many other factors. ︎
2. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon and Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. ︎
3. Feature availability may require a network connection, compatible Galaxy device or supported app. Gesture interactions are only provided through Watch9. ︎
4. Feature availability and supported workflows may vary. Samsung Notes integration and related actions may require compatible Samsung services and devices. ︎
5. Translation and navigation-related experiences may vary by language, region, app, service provider and network environment. ︎
6. Contextual and history-based experiences may require user permission, supported apps and compatible services. ︎
7. Live visual sharing and recording features may vary by app, service, market and applicable laws or consent requirements. ︎

Samsung Electronics America today unveiled Samsung Galaxy Card, a seamless way to earn cash rewards on everyday purchases with increased cash rewards for purchases made from Samsung — including the latest devices. Samsung’s first ever credit card offers a new financing option, whether you are giving the gift of Galaxy, treating yourself to a new device, or want to earn cash rewards on all your favorite items.

Samsung Galaxy Card is issued by Barclays US Consumer Bank on the Visa network. Starting July 22, 2026, applications can be submitted online, including while shopping at any Samsung retail store in the U.S., to earn an additional $200 in bonus cash rewards after spending $2,000 in the first 90 days of account opening.

Samsung Galaxy Card is available as a virtual and premium, metal physical card with a black Samsung logo. Users earn a host of cash rewards and other benefits, including:

• 5% cash rewards on eligible purchases made directly with Samsung¹
• 3% cash rewards on purchases made with Samsung Wallet²
• 2% cash rewards on streaming services, like Netflix, Disney+, and Spotify
• 1% cash rewards on all other purchases
• 20% off Samsung VIP Advantage,³ plus earn 5% cash rewards when purchasing or renewing a Samsung VIP Advantage membership. Terms apply

“For years, users have relied on Samsung products to enhance their daily life — from staying connected with friends, to relaxation, to productivity. Today, Samsung Galaxy Card offers users a new way to be rewarded every time you pay,” said Woncheol Chai, EVP and Head of the Digital Wallet Team at the Mobile eXperience (MX) Business at Samsung Electronics. “Users are busy, they need a credit card that simplifies their life and offers them real value — Samsung Galaxy Card does both.”

With Samsung Galaxy Card’s convenient integration with Samsung Wallet, users can store it alongside other compatible cards, IDs,⁴ passes, digital keys,⁵ and more. Samsung Wallet is designed to keep what users need within reach while supporting an open ecosystem through trusted partner integrations that expand user experiences over time. Plus, enjoy added peace of mind with Samsung’s on-device defense-grade security platform Samsung Knox.

“Partnering with Samsung is a strong example of Barclays partner-first strategy and the innovation we’re bringing to the market with some of the world’s most recognized brands,” said Denny Nealon, CEO of Barclays US Consumer Bank. “Together, we’re creating seamless, rewarding digital banking capabilities and products that meet customers where they are — in their Samsung Wallet — and fit naturally into how they live, shop, and connect.”

“Consumers expect payments to be embedded into the digital experiences they use every day,” said Kirk Stuart, SVP, Head of North America Enablers, Merchants and Fintechs at Visa. “By bringing together Samsung’s innovation, Barclays’ co-brand capabilities, and Visa’s trusted network, Samsung Galaxy Card delivers a connected experience that helps consumers earn rewards while providing the security and acceptance needed to support commerce wherever they choose to shop.”

Eligible early access customers can apply online for Samsung Galaxy Card today. Terms apply. General public applications begin July 22, 2026.

Tune into Galaxy Unpacked live on July 22 on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel beginning 9 a.m. EDT to learn more about the Galaxy Z series and the full Galaxy lineup.

1. 5% Cash Rewards on purchases from: Samsung.com, Samsung Experience Stores, Shop App, Galaxy Store, Care+, Samsung Secure Wifi, Samsung Smart TV Store, SmartThings Videos. ︎
2. Samsung Wallet app requires a compatible smartphone with Android version 9.0 (PLE) or higher and Samsung account. Only compatible with select credit or debit cards from participating banks. ︎
3. Samsung VIP Advantage Terms and Conditions: https://www.samsung.com/us/rewards/vip-advantage/terms-and-conditions/ ︎
4. Digital ID only for select corporate, government and educational institution partners. Student ID only for select education institution partner. Mobile Driver’s License only for TSA ID purposes, only for Arizona and Iowa residents at select Arizona and Iowa airports and TSA checkpoints; Mobile Driver’s License for TSA ID only and does not replace physical license. Visit the Samsung Wallet FAQ for more information. ︎
5. Digital keys are available for select SmartThings-compatible smart door locks and automobiles. Exact feature availability may vary by model and is subject to change. ︎

Health Assistant will help users achieve their health and wellness goals by connecting important health data with insights that empower them to ask questions about their health and gain access to rich, personalized health guidance and recommendations.

Through a holistic understanding of a user’s health, Health Assistant will connect information from Samsung Health’s five core pillars of wellness — Sleep, Activity, Nutrition, Mindfulness and Vitals — and transform this data into meaningful, actionable insights while explaining how each variable impacts the others.

Health Assistant will then identify patterns and signals users might otherwise miss and provide high quality, proactive health tracking recommendations that have been validated by a team of physicians and certified health coaches.

“Our new Health Assistant advances Samsung’s vision for connected care by giving users a deeper understanding of their mind and body through daily health monitoring and increasing opportunities for early detection,” said Dr. Hon Pak, Senior Vice President and Head of the Digital Health Team, Mobile eXperience (MX) Business at Samsung Electronics. “By leveraging our ecosystem and partnerships, we aim to deliver a holistic understanding of health and drive real action, helping users build healthier habits and bringing real change to their lives.”

Samsung’s acquisition of Xealth extends this by connecting everyday wellness data to clinical care — accelerating the ability to connect user-consented health insights with care teams securely and at scale.

Health Assistant’s future capabilities will explore coaching to help users achieve their goals through habit changes and a wider set of services available in Samsung Health, such as weight management.

Learn more at the Samsung U.S. Newsroom

While signing in across devices with a single account may feel familiar, Samsung Account is much more than a login. As a key component of the Samsung ecosystem, it connects products, services and experiences.

With Samsung Account, users can access a wide range of services including Samsung Health, Samsung Wallet, Galaxy Store and Samsung Cloud, as well as connect and control their Samsung devices through SmartThings.

Samsung Newsroom explores how Samsung Account helps make everyday life more convenient and secure.

Seamless Convenience Across Devices and Services

Across Samsung’s mobile devices, TVs and home appliances, Samsung Account has become a seamless part of everyday life.

New Phone, Same Samsung Wallet

Samsung Wallet,¹ powered by Samsung Account, is a popular service among Galaxy users. When switching to a new phone, users can sign in with their Samsung Account to access saved items in Samsung Wallet, such as coupons and boarding passes.

Lost Galaxy Buds? No Problem!

Misplacing a small device like earbuds can be a stressful experience. That’s where Samsung Find² comes in.

With Galaxy devices connected through Samsung Account, users can locate a missing device — such as Galaxy Buds — using another Galaxy device signed in to the same account.

Samsung Account also helps users protect lost Galaxy smartphones. If a Galaxy smartphone registered to a Samsung Account goes missing, users can activate Lost Mode through Samsung Find to help prevent unauthorized transactions.

A Cool Home Before Arrival

Samsung Account is essential to the SmartThings³ experience, connecting Samsung devices to enhance everyday convenience. On a hot summer day, users with a SmartThings-connected air conditioner can receive a Welcome Air Care⁴ notification asking whether they want to turn on the air conditioner before arriving home. Features like this are possible because smartphones and air conditioners use the same Samsung Account.

Safe and Secure for Everyone

Beyond making daily life more convenient, Samsung Account helps users enjoy Samsung products and services with greater peace of mind.

Uninterrupted Service, All Year Round

Samsung Account is backed by a cross-region failover system that switches service operations to another region in the event of a cloud outage, helping ensure uninterrupted access to Samsung services.

Peace of Mind for a Child’s First Smartphone

Since 2023, Samsung Account has supported child accounts, helping parents manage their children’s smartphone experience. Features such as content restrictions and screen time management encourage healthier digital habits while giving parents greater peace of mind. In addition, Samsung Account supports compliance with child and youth protection regulations around the world. Based on the age information registered with a Samsung Account, parental approval may be required before children can purchase or download paid apps from Galaxy Store to meet local regulatory requirements, creating a safer digital environment for families.

From Individual to Family Experiences

Looking ahead, Samsung Account will continue evolving beyond individual experiences to help families enjoy Samsung devices and services together.

Samsung also plans to continue expanding family-focused features that make it easier to stay connected and care for loved ones, including a shared family album, which lets family group members share photos and videos, and the ability to find family members, which allows them to view each other’s location from a Galaxy smartphone or Galaxy Watch.

Samsung Account will continue to strengthen its role as a trusted daily companion, connecting the Samsung ecosystem, users and their families.

1. Available features and services may vary by country or region. ︎
2. Available features and services may vary by country or region. ︎
3. Available features and services may vary by country or region. ︎
4. Welcome Air Care uses a smartphone’s location to detect when users are approaching home and sends a notification asking whether they want to turn on the air conditioner. Available features and services may vary by country or region. ︎

Samsung Electronics today announced that 34 brand new artworks from the Louvre’s collection are joining Samsung Art Store for the first time, making a total of 51 masterpieces from one of the world’s most celebrated museums available to Samsung Art Store users worldwide.¹ The collection includes Leonardo da Vinci’s “Mona Lisa,” along with some of the Louvre’s most renowned artworks, offering users unprecedented access to centuries of art through compatible Samsung Art TVs.²

The collection features some of the Louvre’s most celebrated masterpieces, including Eugène Delacroix’s “Liberty Leading the People,” Paolo Veronese’s “The Wedding Feast at Cana,” and Jean-Auguste-Dominique Ingres’ “La Grande Odalisque”. These iconic works are complemented by paintings from major European masters such as Caravaggio and Jacques-Louis David, alongside distinguished examples of French Neoclassical and Academic painting, including Dominique Papety’s “Greek Women at the Fountain” and Nicolas Poussin’s “Orpheus and Eurydice” — representing a major expansion of Samsung’s curated digital gallery.

“The Louvre represents the very best of French artistic and cultural heritage,” said Guillaume Rault, Vice President of Consumer Electronics at Samsung Electronics France. “We are proud to bring these masterpieces beyond museum walls and into the homes of millions around the world through our Samsung Art TVs.”

This partnership with the Louvre further strengthens Samsung Art Store’s growing portfolio of leading museums and cultural institutions. As one of the world’s most visited museums, the Louvre is home to some of history’s most important artistic treasures and with Samsung Art Store expanding access to this iconic museum collection, users can discover and display masterpieces on compatible Samsung TVs and displays.

Samsung Art Store offers subscribers access to a curated library of artworks from leading museums and artists worldwide. Available on Samsung Art TVs, the service enables users to discover over 5,000 artworks and enjoy museum art from the comfort of their home.

The Louvre collection is now available globally through Samsung Art Store.

About Samsung Art Store
Samsung Art Store is the #1 TV art subscription service globally, available in 115+ countries and growing. It offers access to a vast catalog of 5,000+ artworks from more than 800 artists through collaboration with leading institutions such as The Metropolitan Museum of Art, MoMA and Musée d’Orsay, reacquainting people with art in new, meaningful ways. Samsung Art Store is available across several Samsung TV series, making art from the world’s leading artists, museums and galleries more accessible than ever.

About the Musée du Louvre
Open to all since 1793, the Musée du Louvre was the first museum to open to the general public in France. Born of the French Revolution and heir to the great royal collections, this former palace of the kings of France has always lived and evolved alongside national – and global – history.

Today, the Louvre is one of the leading players on the international museum scene, with its 30,000 works of art displayed across 70,000 square meters, including masterpieces like the “Mona Lisa,” the “Winged Victory of Samothrace,” the “Seated Scribe,” and the “Venus de Milo.” It holds collections that tell a history of the world that has always been built on exchanges and connections, spanning from antiquity to the 19th century, from Asia to the Americas.

The Louvre is a museum with a universal mission, a place where cultures and civilizations come together, where past and present interact. It is the place where all kinds of arts and all forms of expression manifest in today’s world – a place to better grasp the very aspirations of humanity.

1. The Louvre collection is now available globally through Samsung Art Store except the MENA 18 countries: United Arab Emirates, Bahrain, Algeria, Egypt, Israel, Iraq, Jordan, Kuwait, Lebanon, Libyan Arab Jamahiriya, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Tunisia, Turkiye, Yemen. ︎
2. Compatible models may vary by year and region. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, Q7F and The Movingstyle. Compatible 2026 models include Micro RGB, OLED, Neo QLED, Mini LED, The Frame and The Frame Pro. Availability of Samsung Art Store may vary by model, market and subscription status. ︎
3. Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe.  ︎

Samsung Electronics today announced its new Slide-in Ranges¹ and Over-the-Range Microwave² with Air Fry Max, bringing together advanced cooking technologies, premium design and connected experiences to elevate everyday cooking. Available in both electric and gas options, the new Samsung Slide-in Ranges are designed to help consumers prepare healthier meals,³ achieve consistent cooking results and create a more refined kitchen environment.

“Consumers today are looking for kitchen appliances that both make cooking easier and complement the way they live and entertain at home,” said Hyoung Min Park, VP and Head of Customer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “Whether preparing a quick weekday meal or cooking for family and guests, Samsung’s new Slide-in Ranges and Over-the-Range Microwave with Air Fry Max elevate cooking and make the entire process more seamless.”

Crispy, Healthier Cooking Achieved With Greater Ease

The new Slide-in Ranges make it easier to prepare crispy, delicious meals with less effort — thanks to Air Fry Max. Designed to deliver crisp, golden results in less time⁴ without preheating, Air Fry Max helps consumers prepare everyday meals with ease. High temperatures and powerful convection fans deliver the crunch and taste consumers love while also helping to reduce cooking time.

Additionally, the ranges feature True Convection for faster, more even baking and Air Sous Vide,⁵ which uses precise heat and airflow to help lock in flavor and moisture for gourmet cooking results at home.

To accommodate different cooking preferences, Samsung is introducing both electric and gas models of the Slide-in Range. The electric ranges feature a 3.6 kW Express Boil cooktop with dual-ring elements that help accommodate a variety of cookware sizes, while the gas models come with a powerful 23 K BTU Dual Power Burner that delivers fast, high-heat cooking for tasks such as sautéing, searing and boiling.

A More Cohesive Kitchen Aesthetic

The new Slide-in Ranges combine premium design details with intuitive usability. Featuring the same handle design found on Samsung’s 2026 refrigerator lineup, they help create a cohesive, unified aesthetic throughout the kitchen.

Additionally, Illuminated Precision Knobs for Slide-in Ranges provide clear visual feedback by lighting up when the cooktop is in use, helping consumers instantly see when the cooktop is on. The built-in display is designed to be intuitive and user-friendly, as well, making it easier to view and adjust cooking settings. This results in enhanced usability in the kitchen.

Samsung also brings a premium touch to everyday interactions through its Soft Close Door for Slide-in Ranges. This feature allows the door to close smoothly and quietly, offering a seamless and refined experience in the kitchen. Whether users push the door shut with a foot or close it firmly with one hand, the mechanism softly catches the door and guides it shut. The functionality provided by Soft Close Door is similar to soft-close features found in premium automobiles, bringing elegance and ease to users while they cook.

More Efficient Cooking With Appliances Designed To Work Together

Samsung’s new Over-the-Range Microwave with Air Fry Max is designed to complement the Slide-in Ranges both functionally and aesthetically.

With Air Fry Max available on both the microwave and the ranges, consumers can prepare larger meals or cook multiple air-fried dishes at once. The feature delivers crispy, healthier results up to 15% faster,⁶ while Convection Cooking circulates heat to maintain a consistent temperature throughout the cavity, which helps cook meals faster⁷ and more evenly.

The Slide-in Range and Over-the-Range Microwave also work together through Auto Connectivity,⁸ which wirelessly syncs the two appliances for an intuitive and convenient cooking experience. When the cooktop is turned on, for example, the Microwave automatically activates its light and ventilation hood. This helps improve visibility and airflow while reducing the need for manual adjustments.

Furthermore, the Over-the-Range Microwave features a slanted, ergonomic design that provides clear visibility to the cooktop while seamlessly blending in with the rest of the kitchen.

Staying Connected To Cooking With SmartThings

Both the Slide-in Ranges and Over-the-Range Microwave can be connected through SmartThings.⁹ This allows consumers to conveniently control, monitor and manage these appliances from their smartphone or with a voice assistant¹⁰ — while also helping them discover recipes¹¹ and plan meals more easily¹² using SmartThings Food.

The new cooking lineup will begin rolling out across North America in mid-July. Among the lineup, the Slide-in Ranges will also be available in select Latin American markets to follow.

1. Applicable models: NSE/NSG90H****. These products are available in select North and Latin American markets only. Timing, availability and specifications of each model may vary by region and are subject to change. ︎
2. Applicable models: ME90H**. These products are available in North American market only. Timing, availability and specifications of each model may vary by region and are subject to change. ︎
3. Compared to deep frying. ︎
4. Based on internal testing. Results may vary depending on the type of food and individual use. While the cooking performance of Air Fry Max and the previous Air Fry mode is comparable, Air Fry Max reduces cooking time by approximately 15% compared to its predecessor. Testing conducted with frozen potato fries, decreasing cooking time from 30 minutes to 25.5 minutes. ︎
5. Requires a dedicated sous vide cooking bag, which is not included with the oven. ︎
6. Based on internal testing. Results may vary depending on the type of food and individual use. Test model: MC17T8000CS (Conventional OTR model, Conventional Roast mode). Test conditions: 340g of frozen fries at 425°F. ︎
7. Convection mode typically allows for faster cooking compared to traditional Bake or Roast modes. Results may vary based on specific recipes, ingredients, and cooking conditions. ︎
8. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Only available when used in combination with certain Samsung cooktops or range ovens that have Wi-Fi connectivity. Each appliance should be connected to a Wi-Fi network and registered in the Samsung SmartThings App. ︎
9. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
10. A Wi-Fi connection is required. Bixby is Samsung’s brand of artificial intelligence (AI) / Internet of Things (IoT) voice assistant. Service availability may vary by country. Bixby recognizes certain accents and dialects of Chinese, English (US, UK, India), French, German, Italian, Korean, Portuguese and Spanish. A Samsung account log-in and Wi-Fi connection are required. ︎
11. SmartThings Food’s services, excluding recipe languages, are available in 40 languages, including English, French, German, Italian and Spanish. ︎
12. Recipe language is available in seven countries. Other countries to be added soon. ︎

Directed by Emmy-nominated filmmaker, Marvel alum and acclaimed production designer Kasra Farahani, the new campaign video showcases Spider-Man as he fights crime and puts his phone through the wear and tear of superhero life. In the spot, the Fabricator creates a number of devices for Spider-Man built to withstand the pace and unpredictability of life behind the mask. The teaser hints at what’s to come in the next chapter for Samsung Galaxy, while Ned Leeds uses Spidey Tracker to stay on Spider-Man’s trail. Spider-Man fans should also keep an eye out for a range of exciting Easter eggs hidden throughout the teaser.

Set in Peter Parker’s apartment, the new brand spot tells an original story that blends product innovation with actual clips from Spider-Man: Brand New Day, giving fans a glimpse of the highly anticipated film ahead of its theatrical release on July 31. Today’s creative rollout teases a larger story that will continue during Galaxy Unpacked on July 22.

Earlier this summer, Jacob Batalon, as Ned Leeds, helped unveil Spidey Tracker, an interactive fan experience powered by Samsung Galaxy. Now, Batalon is joining #TeamGalaxy as the brand’s newest ambassador.

“The Galaxy Z Fold is a perfect match for Ned and the creation of the Spidey Tracker,” said Jacob Batalon. “Getting to use Galaxy Z Fold7 and Galaxy Watch on set was a cool experience and I’m excited to officially join Team Galaxy as a natural extension beyond the movie.”

Learn more at the Samsung U.S. Newsroom

“Samsung’s strength in the foldable category comes from connecting user needs with our technologies that deliver tangible benefits in everyday life,” said Sunghoon Moon, EVP and Senior Executive, Mobile R&D Office – H/W, Samsung Electronics. “For the next generation of Galaxy foldables, Samsung is building on years of expertise to bring display innovations into devices that enhance user experiences, anchored by exceptional viewing experiences.”

Building on Years of Foldable Experience

Samsung has played a leading role in advancing mobile display innovation and bringing it to consumers at scale through mobile devices. This legacy includes the widespread adoption of AMOLED displays in 2007 and the evolution of displays into flexible form factors.

Innovative technologies can only reach their full potential and provide meaningful user experiences through continuous refinement in real-world conditions and the foldable category is no exception. Across seven generations of Galaxy foldables, Samsung has listened closely to consumer feedback. This has given the company a deep understanding of what users expect from the category: a larger, more immersive viewing experience with less visible crease — without compromising durability or portability.

To meet these expectations, Samsung had to rethink how foldable displays are constructed by bringing together breakthroughs in technology, materials and mechanical engineering. The result is the latest milestone in foldable display innovation: Flex Titanium technology. By successfully integrating display innovation with device engineering, Samsung will continue to shape the direction of the mobile industry and deliver standout user experiences.

Flex Titanium: Next-Level Viewing

To create a display that provides an immersive viewing experience while maintaining its ability to withstand everyday use, Samsung took a new approach to structural design. This required a material strong enough to withstand external shock, flexible enough to endure repeated folding and thin enough to fit within a refined device structure. Balancing all three factors was essential to advancing foldable displays — and titanium offered the right mix.

Known for its resilience and strength, titanium has been used in some of the most demanding applications, including satellite antennas and the wheels of a Mars rover. While its strength makes titanium a dependable material, it also presents significant engineering challenges when applied to the thin and flexible structure of a foldable display due to its stiffness. Drawing on its expertise, Samsung has integrated titanium into two key components: a titanium-alloy film and a titanium plate.

The titanium-alloy film is a component that supports the display from within, sitting below the OLED panel. Compared with polymer film, it provides 20 times greater mechanical stiffness. A precision rolling process makes the material exceptionally thin — measuring roughly one-third the thickness of an average human hair — enabling a slimmer display panel.

Below this sits a robust titanium plate, a flexible structure that supports the display module from beneath. It allows tighter bonding with the display module by eliminating air gaps between the module and the adhesive on the plate through advanced hole processing technology. This new structure provides more stable support underneath the display when unfolded while retaining the flexibility needed to accommodate repeated folding.

Furthermore, by integrating a high-resolution architecture and next-generation organic materials, the new display delivers ultra-vivid display resolution while reducing power consumption — delivering a dramatic boost in overall power efficiency.

“By introducing sophisticated micro-patterned holes to the folding section of the titanium plate, we have successfully secured flexibility with robust durability,” said Kyung-Jin Yoo, EVP and Head of Mobile Display Product Development Team, Samsung Display. “Combining high-resolution display architecture with new organic materials that maximize power efficiency, we will further strengthen the competitiveness of next-generation Galaxy foldable devices.”

Together, these advancements enable a strong foldable display that maximizes content immersion on a seamless screen and reduces crease visibility — all while keeping it slim. By balancing strength, flexibility and structural stability, Samsung continues to set the bar for foldable displays.

The new Flex Titanium technology will debut with Samsung’s next-generation Galaxy foldable devices. Further details will be unveiled at Galaxy Unpacked.

Samsung Electronics today announced the launch of its new Bespoke AI Washer and Dryer lineup,¹ designed to meet growing consumer demand for appliances that can reduce everyday effort, help manage energy consumption and integrate seamlessly into connected homes.² Combining enhanced AI features, an intuitive Smart Screen experience and SmartThings-enabled³ energy management, the lineup helps users manage laundry more conveniently and efficiently.

“As consumers increasingly seek appliances that adapt intelligently to their daily routines, Samsung continues to expand the role of AI across the home,” said Hyoung Min Park, VP and Head of the Customer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “In this respect, the new Bespoke AI Washer and Dryer lineup delivers a more personalized and convenient laundry experience.”

Enhanced AI Features Deliver Intelligent Fabric Care

The new Bespoke AI Washer and Dryer are equipped with Samsung’s latest AI-enhanced laundry cycles, designed to optimize performance across a wider range of fabric types for smaller loads and laundry conditions.

On washers, AI Wash+ expands fabric recognition capabilities to include Outdoor and Denim fabrics in addition to the previously supported fabric types.⁴ Using multiple sensors, the system detects the weight and five different fabric types, automatically dispenses an appropriate amount of water and detergent, then continuously monitors soil levels during the wash cycle. If needed, it can adjust detergent usage and washing time to help deliver thorough yet efficient cleaning performance.

On dryers, AI Dry+⁵ analyzes the moisture level and drying temperature of a load while detecting four different fabric types.⁶ Based on these insights, it automatically adjusts the performance of the Inverter Compressor and Heat Exchanger to optimize drying conditions. By generating the appropriate amount of heat according to the weight and moisture content of each load, AI Dry+ helps reduce energy consumption and drying time by up to 20%.⁷

Smart Screen and Voice Control Simplify Everyday Laundry

The new lineup enhances everyday convenience with the Smart Screen,⁸ a 7-inch LCD that serves as an intuitive control center for laundry. The display provides easy access to functions and settings through touchscreen controls, while also personalizing the user experience by remembering usage habits, suggesting cycles⁹ and delivering timely information. After each cycle, users can access laundry reports through the SmartThings app,¹⁰ including insights into energy and water consumption. The lineup also features Samsung’s upgraded Bixby¹¹ voice assistant, which enables users to manage laundry more easily through natural voice interactions. For example, users can ask Bixby to start a preferred cycle, add extra rinsing, check remaining wash time or explain information shown on the screen without touching the controls. Bixby can also provide spoken feedback on information displayed on the screen, making laundry management more accessible and intuitive.

Connected Experiences Support Smarter Energy Management

Through SmartThings, users can access a range of connected features designed to enhance convenience and support more efficient energy management.

As household energy costs remain a key concern for consumers, the new lineup supports AI Energy Mode¹² in SmartThings Energy, which helps users monitor daily, weekly and monthly energy consumption while also providing estimated electricity costs. When compatible cycles are selected,¹³ AI Energy Mode can reduce energy use by up to 70% by applying AI Ecobubble technology¹⁴ to wash at lower temperatures and extending cycle time as needed.¹⁵ For the dryer, AI Energy Mode helps reduce energy use by up to 20%¹⁶ through intelligent optimization of the drying process.

Availability

The new Bespoke AI Washer delivers large-capacity performance in a 24-inch standard-depth design and is available in capacities ranging from 10.5kg to 13kg, depending on market availability. The matching-design dryer is available in capacities ranging from 9kg to 13kg. The new Bespoke AI Washer and Dryer lineup will be introduced in select markets beginning in July 2026, with availability varying by region and model.

1. Applicable to the following models – Washer: WF90H1*C4***, Dryer: DV90H***3***. ︎
2. Interconnected features available on compatible Samsung Bespoke models via SmartThings app only. Feature availability varies by model. ︎
3. Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
4. Fabric sensing uses an AI algorithm to sense 5 fabric types (Cotton, Delicates, Towels, Denim, Outdoor) for loads up to 2kg. A turbidity sensor operates for all weights. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together. ︎
5. Based on an AI-created algorithm. Actual results may vary depending on individual use. Must check the clothing care label before using the AI Dry+ cycle. ︎
6. Fabric sensing uses an AI algorithm to sense 4 fabric types (Normal, Denim, Towels, Delicates) for loads up to 2kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, dry like fabrics together. ︎
7. Tested on the Samsung DV9400D compared with Samsung DV5000D on Eco Cotton and AI Dry+ cycle. Use blended shirts of 2kg load. ︎
8. Smart Screen refers to the 7’’ LCD screen on the product. Certain functions accessible through the Smart Screen utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information. You will need a Samsung account to access the Smart Screen, which offers a network-based service that includes apps and our other smart features available through your device. ︎
9. Messages with cycle suggestions are displayed on the SmartThings app. ︎
10. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
11. Bixby is Samsung’s voice recognition assistant. Service availability may vary by country, carrier, language, device model or OS version. A Samsung account and Wi-Fi connection are required. ︎
12. Must be activated via SmartThings Energy available on Android and iOS devices. A Samsung account and Wi-Fi connection are required. ︎
13. AI Energy Mode is available for selected cycles only. ︎
14. AI Ecobubble is Samsung technology designed to optimize laundry cycles through fabric sensing, bubble generation and AI Energy Mode. ︎
15. Based on internal testing on the WW11BB944AGB model in normal usage conditions. Energy savings of up to 70% achieved by washing at lower temperatures with Ecobubble compared to default settings. Results may vary depending on clothes and environment. ︎
16. Based on internal testing using the SuperSpeed cycle on DV90F09F4SU2 to dry a 5kg load. Results: Power consumption without AI Energy Mode = 0.952kWh. Power consumption with AI Energy Mode = 0.720kWh. Results may vary depending on actual usage conditions. ︎

“As technology continues to advance, the more important it becomes to understand people,” said Mauro Porcini, President and Chief Design Officer (CDO) of the Device eXperience (DX) Division at Samsung Electronics. “Guided by our Expressive Design approach, we will continue exploring how technology can better understand each individual, adapt naturally to their needs and inspire more personal and meaningful experiences for the future.”

The Red Dot Design Award is widely recognized as one of the world’s top design honors. Established in 1955 and organized by German organization Design Zentrum Nordrhein Westfalen, the award recognizes excellence across three categories: Product Design, Design Concept and Brands & Communication Design. Specifically, Red Dot Award: Design Concept identifies and celebrates design concepts before they become tomorrow’s leading products.

Two Best of the Best Winners in the Design Concept Category

The advanced concept design for Samsung Home Appliances Accessories helps users naturally recognize the management and disposal methods of consumables based on their color. Some filters for air purifiers and vacuum cleaners are consumables that require periodic replacement; therefore, Samsung applied a color-coding system corresponding to management type so consumers can easily distinguish disposal and management methods.

With semi-permanent parts categorized as gray, recyclable parts as green and general waste as brown, the system proposes a way to intuitively recognize the correct disposal method without separate explanations.

This concept achieved a triple crown at the Global Design Awards, winning the highest award once again — following the iF Design Award 2026 Gold and the IDEA Design Award 2024 Gold.

The advanced concept Samsung Kids Robot Dremo & Minimo is a next-generation kids robot concept that provides personalized experiences for children using AI. Users can create a unique AI character for their child by setting the name, personality and voice. It consists of Dremo, the main robot body used at home, and Minimo, a portable version that ensures connectivity anytime and anywhere. The concept proposes a vision of a futuristic AI companion that grows with the child through interactions tailored to their interests and growth stages.

Six AI-Powered Concepts Recognized as Red Dot Winners for Providing Personalized Future Lifestyles

Beyond its top honors, six projects dedicated to improving the quality of individual lives through AI have also been honored with significant awards:

• AI Beauty Mirror: An AI-powered skincare concept that scans users’ faces to analyze skin conditions and recommend personalized skincare solutions.
• Panorama UX: A personalized UX concept that automatically optimizes screen layouts, information presentation and interactions based on user characteristics and real-time contexts.
• AI Kitchen: An AI and robotics-powered kitchen solution concept that reduces the burden of household chores by providing personalized meal recommendations, ingredient management, cooking and dishwashing based on individual data analysis.
• Spatial Tab: A future-ready, glasses-free 3D conversational platform concept that enables realistic interactions and natural eye contact with AI Companions.
• AI Home Companion PUCO: A context-aware AI home companion that delivers assistance and emotional connection by creating personalized spatial experiences through timely projection and subtle non-verbal expressions enabled by its articulated structure.
• Fluid AI Design System: A generative UI concept integrated with AI agents that interprets user interactions and contextual signals in real time to create personalized interfaces tailored to the right time and place.

Simply wearing the new Galaxy Watch is all it takes to experience a whole new level of effortless wellness. Galaxy Watch works continuously in the background, making comprehensive healthcare a seamless part of your daily routine. Powered by all-new internal components and enhanced battery life, the upcoming Watch is built to track your health for longer and with greater accuracy.

Galaxy Watch has always understood us in ways we can’t always see — tracking how we rest, move and sleep. Now enhanced with intelligent, AI-driven insights, it is evolving to help us better understand and proactively manage our health in real time.

Join us for Galaxy Unpacked on July 22 at 2 p.m. BST as we introduce the next evolution of Galaxy Watch. Discover how the new Galaxy Watch empowers you to take control of your wellness and live a healthier life within a connected AI ecosystem.