The achievement was based on Samsung’s restored financial performance, which is now near pre-pandemic levels, and higher demand for memory due to an increase in data usage. In 2021, Samsung scored a brand value growth of 20% compared to 2020 and this year, continues the double-digit growth. Samsung first entered the top 10 list in 2012, placing in ninth position, and has managed to rise in the chart each year, reaching sixth place in 2017 and fifth place in 2020.

“Samsung Electronics was able to record two consecutive years of double-digit growth in brand value, all thanks to the support from our global customers,” said YH Lee, Executive Vice President and Chief Marketing Officer of Samsung Electronics. “In return, the entire company will work together as a team to provide a better and more satisfying customer experience.”

Various Factors Evaluated by Interbrand To Build the Samsung Brand Value

At the end of 2021, Samsung Electronics merged its SET Division and created the Device eXperience Division to increase synergy among its products and provide a next level of experience to customers. Furthermore, Samsung also launched the Customer eXperience-Multi Device Experience Center to strengthen its multi-device connection experience.

Along with these measures, Samsung has integrated the SmartThings across its product categories, creating an inclusive ecosystem and a multi-device experience. SmartThings also empowers consumers to get the most out of their Samsung devices, as well as third-party products they may already own.

In addition, Samsung’s Future Generation Lab has been created to foster authentic conversations around the activities of the next generation. The insights from the lab have been applied to the products and marketing activities.

As well as innovative products based on consumer experiences, the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment also played a role in Samsung’s growth.

Samsung’s Recognized Efforts in Each Product Division for a Better Customer Experience

Mobile

• Camera innovation of Galaxy S22 series based on customers’ insights, and Nightography campaign rollout Cementing leadership in the foldable mobile phone category
• Partnership with Google and Microsoft to strengthen users’ connected experience
• Respecting the value of user security and privacy through Samsung Knox

Network

• Pioneering network innovation path in virtualization and openness with large-scale commercial experiences
• Driving 5G industry with its market-leading 5G portfolio from RAN and Core to automation tools
• Realizing the ESG commitment through intelligent network solutions for energy efficiency

Visual Display

• Continuing innovation of premium TVs, including Micro LED, the Neo QLED 8K/4K
• Strengthening its product portfolio based on customers’ lifestyle, such as The Frame, The Freestyle
• Providing new gaming experiences to consumers, including the Samsung Gaming Hub and the Odyssey Ark

Home Appliances

• Expanding Bespoke product categories beyond kitchen to entire home including clothing care, floor care and air care
• Delivering sustainability values through its products (achieving high level of energy saving rate for major products, guaranteed warranties for digital inverter compressor, reduced microplastic emission from washing machines in collaboration with Patagonia)
• Creating excitement among Bespoke fans through participation-focused online and offline campaigns

Semiconductor

• Investing in next-generation technologies and production capabilities to ensure stable supplies for cutting-edge applications (constructing new $17B manufacturing line in Texas, KRW 20-trillion R&D complex in Giheung)
• Delivering industry-leading semiconductor innovations that enhance product performance and energy efficiency (industry’s first 3nm GAA mass production)
• Developing innovative memory solutions to address the explosive growth of data-intensive tasks in areas such as AI and ML (CXL memory, HBM-PIM, second-generation SmartSSD), and expanding strategic partnerships to tackle new industry challenges
• Pushing boundaries of logic solutions that can offer enhanced user experiences and new opportunities (5G Exynos Modem, Exynos 2200, 200MP ISOCELL HP3)

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness.

Samsung 5G RAN products to be provided include radios for CBRS and 600MHz, baseband units, and a newly developed 5G CBRS Strand Small Cell that can be deployed on Comcast’s aerial cable lines (i.e. strand). Using the new compact and lightweight small cell product, cable operators like Comcast can more easily and cost-effectively provide 5G cellular connectivity by leveraging their existing DOCSIS infrastructure without having to build or acquire additional cell sites.

“Our capital-light approach to providing enhanced 5G connectivity in service areas where we have a high concentration of traffic and cable infrastructure is smart for our business and even better for customers who will benefit from broader coverage and industry-leading speeds and prices,” said Tom Nagel, SVP of Wireless Strategy at Comcast. “Partnering with Samsung and leveraging their leadership in 5G network innovation will help us seamlessly deliver more next-generation applications and services to our consumer and business mobile customers.”

“We are excited to collaborate with Comcast on their journey to deliver the most enhanced 5G experiences available to their customers,” said Mark Louison, Executive Vice President and Head of Networks Business, Samsung Electronics America. “With this partnership, Samsung continues to build on its wireless technology leadership in commercial 5G rollouts. We look forward to helping Comcast advance its goals in delivering best-in-class 5G mobile services for their Xfinity Mobile and Comcast Business customers.”

As the demand for reliable Internet access inside and outside of the home and office rapidly increases, Comcast’s mid-band (CBRS) and low-band (600MHz) spectrum enable the company to supplement its existing Xfinity WiFi network and cellular network partnership with additional 5G coverage in certain high-traffic areas within its service areas. Comcast and Samsung are conducting field trials of their new 5G network solution and are currently expanding these trials to include Comcast employee testing.

Xfinity Mobile and Comcast Business Mobile services are built for the way people use mobile today, with the Internet at the core of the experience. Calls and texts are free, and customers can experience the freedom of paying by the gig at $15 for 1GB, $30 for 3GB, or $60 for 10GB, or by going unlimited at $45 for one line or $30/line for two to four lines — some of the most competitive pricing on the market. Customers can switch between payment options at any time for any line on their account. For complete pricing and availability details, please visit Xfinity Mobile or Comcast Business Mobile.

Samsung has pioneered the successful delivery of 5G end-to-end solutions including chipsets, radios, and core. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio from RAN and Core to private network solutions and AI-powered automation tools. The company is currently providing network solutions to mobile operators that deliver connectivity to hundreds of millions of users around the world.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on connectivity, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information.

With the growing interest in private networks, Samsung explores how enterprises can successfully deploy private 5G networks to meet business goals and service demands. The whitepaper outlines various architectural options for building private networks that enable 5G services — such as Enhanced Mobile Broadband (eMBB), Ultra-Reliable Low Latency Communications (URLLC) and Massive Machine Type Communications (mMTC) — which can bring new innovation to a range of sectors rapidly transitioning to Industry 4.0.

The paper spotlights Samsung’s complete set of private 5G network solutions, which enable enterprises to simplify network deployment and operation. With a portfolio and capability to build highly reliable private 5G networks, Samsung offers solutions for small, medium to large-scale enterprises. Its comprehensive set of end-to-end private 5G network solutions include Radio Access Network (RAN), cores of all scale, intuitive management systems, AI/ML based analytics solutions and applications for a variety of services. Specifically, its RAN portfolio — covering low, mid and high frequency bands—consists of baseband, radios including Massive MIMO, mmWave and small cell, fit for various business environments.

The company’s solutions are designed to satisfy the high demands private networks face in ensuring the highest levels of performance and reliability as well as low latency — which are required to power advanced use cases such as remote factory monitoring, virtual education, AR/VR, drones and autonomous vehicles.

For more details on Private 5G Network architecture, features and Samsung’s end-to-end private 5G network solutions, please refer to the new whitepaper: Private Networks Vol.2 Architectures and Features for Industrial Scenarios. For additional information on Samsung’s configuration options for its private 5G network solutions, please refer to the first edition: Private Networks Vol.1 Transforming Private Networks with Samsung 5G.

Samsung has pioneered the successful delivery of 5G end-to-end infrastructure solutions including chipsets, radios and core. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio from fully virtualized RAN and Core to private network solutions and AI-powered automation tools. The company is currently providing network solutions to mobile operators that deliver connectivity to hundreds of millions of users around the world.

Samsung and Ciena will collaborate to offer hardware and software solutions to telecom operators, enabling them to support the increasing volume of 5G data traffic at the edge and within an increasingly distributed 5G architecture.

“As 5G proliferates, immersive services like AR/VR and HD video streaming are becoming the center of our daily mobile lives. In order to deliver more powerful 5G services, the current network architecture needs to evolve,” said Wonil Roh, Senior Vice President and Head of Product Strategy, Networks Business at Samsung Electronics. “Samsung’s ability to couple our best-in-class 5G solutions with a leader in transport technologies like Ciena will give customers a solution to address this need, and do so with the confidence to scale and evolve their networks to support the future of 5G.”

Combining Samsung’s 5G RAN and Core with Ciena’s xHaul Routing and Switching portfolio and next-generation Manage, Control and Plan (MCP) domain controller will give customers an optimized offer that takes full advantage of 5G services, while providing efficient ways to manage massive data across networks and to the cloud. This will help accelerate the deployment of advanced applications enhanced by 5G, such as network slicing, IoT and automation through AI. The combined offer will deliver a validated solution, providing more compatible, faster and simplified implementations of 5G networks.

“Together with Samsung, we’re fueling the next generation of mobile connectivity to unleash the full potential of 5G,” said Matt Cook, Vice President, Global Partner Organization, Ciena. “As both companies are leading innovators in our respective spaces with strong customer bases for these portfolios, this powerful collaboration leverages our collective leadership to create best-in-breed 5G networks that are open, scalable and adaptive.”

The combined offer will comprise an end-to-end solution set including Ciena’s xHaul Routing and Switching portfolio and next-generation MCP domain controller, and Samsung’s Core and RAN portfolio, including virtualized RAN (vRAN) solutions, baseband units and radios. The resulting solution set is available immediately.

Samsung has pioneered a successful delivery of 5G solutions which include chipsets, radios and core. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio from fully virtualized RAN and Core to private network solutions and AI-powered automation tools. The company is currently providing network solutions to mobile operators that deliver connectivity to hundreds of millions of users around the world.

Ciena is an industry leader in coherent optical, routing and switching and analytics-driven automation. The company’s innovations underpin many of the world’s largest mobile backhaul networks, including the world’s largest mobile network operators.

About Ciena

Ciena (NYSE: CIEN) is a networking systems, services and software company. We provide solutions that help our clients create the Adaptive Network in response to the constantly changing demands of their users. By delivering best-in-class networking technology through high-touch consultative relationships, we build the world’s most agile networks with automation, openness and scale. For updates on Ciena, follow us on Twitter @Ciena, LinkedIn, the Ciena Insights blog, or visit www.ciena.com.

In July 2020, Samsung unveiled its fully virtualized 5G RAN (vRAN) and earlier this year, announced the successful commercialization of its 5G vRAN for a Tier One U.S. operator.

Samsung vRAN is hardware-agonistic—where the baseband functions are decoupled from the underlying hardware and can operate over a commercial-off-the-shelf (COTS) server. With its cloud-native and container-based architecture, Samsung vRAN enables operators to freely allocate resources and automatically scale its components depending on network traffic patterns. Operators can also add new features and introduce next-generation technologies with ease. Another benefit of its cloud-native architecture is its automation capabilities, which dramatically simplify end-to-end network management. With Samsung vRAN, operators can quickly meet the evolving demands of new and existing services with minimal impact on deployment.

For additional information on Samsung vRAN, refer to our whitepapers: Virtualized RAN Vol. 1 and Virtualized RAN Vol. 2

Samsung has pioneered the successful delivery of 5G end-to-end solutions including chipsets, radios, and core. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio from fully virtualized RAN and Core to private network solutions and AI-powered automation tools. The company is currently providing network solutions to mobile operators that deliver connectivity to hundreds of millions of users around the world.

DSS dynamically assigns time-frequency resources between 4G and 5G according to their respective traffic demands to accommodate both users, while optimizing resource utilization. In the early stages of 5G, DSS is advantageous in that it only allocates the required amount of resources for 5G users, and retains the remaining resources for 4G users. As the demand for 5G grows over time, DSS can allocate more resources to 5G services.

With DSS, 5G is able to share the frequency bands used by 4G, allowing operators to swiftly expand 5G coverage while eliminating the need for new spectrum allocation for 5G.

Samsung’s DSS technology has been deployed commercially in the U.S. over a virtualized 5G RAN. The Samsung DSS solution can be used on both traditional hardware-based and also virtualized-based radio networks, enabling the maximum flexibility for customers.

For additional information on Samsung’s DSS, refer to our whitepaper: Dynamic Spectrum Sharing

Samsung has pioneered the successful delivery of 5G end-to-end solutions including chipsets, radios, and core network technologies. The company supports 5G commercial services in the world’s leading markets, including Korea, the U.S. and Japan. In addition, the company is rapidly expanding its global footprint to new markets including Canada and New Zealand.

After many successful decades in the cable television and internet access business, Videotron deployed its wireless operation in 2010 and has been the fastest growing new operator since then. With the combined effort, Videotron has now successfully expanded its services to 5G.

For the launch, Samsung has provided 5G RAN, which covers 600MHz, 700MHz, 2.6GHz and AWS spectrums. Moreover, Samsung’s 5G RAN supports both LTE and 5G NR, enabling convenient operation of a network, and saves installation space while reducing CAPEX and OPEX.

“Collaboration with Samsung for 5G service set us ready to meet the highest expectations of our customers.” said Jean-François Pruneau, President and CEO of Videotron. “By stepping up our collaborative efforts, we will deliver enriching experiences and keep Quebecers connected to all they care about. We are thrilled to offer a renewed connectivity experience that will accompany our customers in their daily lives.”

“Samsung is pleased to support Videotron for its first 5G service. This commercial rollout will open up new exciting experiences for Videotron’s 5G users,” said Jeff Jo, President and CEO of Samsung Electronics Canada. “Together with Videotron, Samsung will leverage its successful 5G experiences to bring reliable and advanced 5G services to users in Canada.”

Samsung has pioneered the successful delivery of 5G end-to-end solutions including chipsets, radios, and core network technologies. Samsung supports 5G commercial services in the world’s leading markets, including Korea, the U.S. and Japan. In addition, the company is rapidly expanding its global footprint to new markets including Canada and New Zealand.

About Videotron

Videotron, a wholly owned subsidiary of Quebecor Media Inc., is an integrated communications company engaged in cable television, entertainment, Internet access, wireline telephone and mobile telephone services. Videotron is a leader in new technologies with its Helix home entertainment and management platform. As of September 30, 2020, Videotron was serving 1,481,800 cable television customers and 452,900 subscribers to its Club illico video streaming service. Videotron is also the Québec leader in high-speed Internet access, with 1,773,600 subscribers to its cable service as of September 30, 2020. As of the same date, Videotron had 1,452,600 subscriber connections to its mobile telephone service and was providing wireline telephone service to 950,900 Québec households and organizations. Videotron has been recognized as one of Montréal’s top employers.

Samsung didn’t just help introduce 5G to the world – they’ve been setting new records.

An October 2020 report from Strategy Analytics revealed that the Samsung Galaxy S20+ 5G was the best-selling 5G device by revenue for the first half of 2020, accounting for 9 percent of global revenue. The Galaxy S20 Ultra 5G was second, accounting for 8 percent of global revenue, and the Galaxy S20 5G was third, accounting for 5 percent during the same period. Together, Samsung’s S20 trio were the top-selling 5G smartphones in the world, accounting for 22 percent of global 5G sales revenue.

In addition to leading sales records, Samsung has also launched a series of new devices and network solutions to bring 5G to more people across the world. In the last two years, Samsung has introduced a full portfolio of Galaxy 5G phones, from mid-range devices like the Galaxy A51 5G, to category-changing devices like the Galaxy Z Fold2. Samsung has also released 5G enabled PCs and tablets. In addition, Samsung has worked closely with leading mobile operators around the world to advance 5G through a wide array of network solutions, including 5G RAN, Core and Network Automation tools.

“Samsung has established itself as a leader in the 5G space, and played a key role in the development of 5G around the world,” said Neil Mawston, Executive Director at Strategy Analytics. “With global 5G smartphone shipments expected to exceed 660 million devices by the end of next year, we believe the company will continue to play a significant role in growing the next-generation mobile network.¹”

The success is a testament to Samsung’s pioneering vision for 5G that started over a decade ago.

Leading the 5G Transformation

For more than 10 years, Samsung has been laying the groundwork for 5G by investing in the creation of meaningful innovations and building a strong network of partners. From chipsets to network solutions and devices, Samsung has been developing the critical components of 5G from the technology’s inception.

Samsung’s leading research and development teams, as well as collaborations with standardization groups and carriers, enabled the technology to deliver faster data speeds and higher bandwidth promised by 5G.² In 2009, it started research into ultra-high frequency mmWave technology. By 2013, it reached speeds above 1Gbps in test trials and a year later, broke its own record by using mmWave to reach 7.5Gbps. Since 2018, Samsung’s various 5G network solutions have played a key role in the commercial launches of 5G services in Japan, Korea, and the United States.

“Samsung has achieved outstanding technical breakthroughs in 5G and this is a reflection of our continuous research and development spanning over a decade,” said Wonil Roh, Senior Vice President and Global Head of Product Strategy, Networks Business at Samsung Electronics. “Powered by our in-house chipsets and software, Samsung’s 5G RAN and Core solutions have been delivering competitive performance to the operators, and we will continue to lead the forefront of the global 5G market by bringing unparalleled experiences to customers around the world.”

To ensure consumers get the best 5G experience, Samsung has also expanded collaboration with IT firms and mobile operators to push 5G technology forward, particularly for 5G Standalone networks, private 5G networks, and mission-critical networks. Moreover, its 5G network solutions portfolio includes the latest advanced 5G network solutions, such as RAN, Core, and Network automation tools.

Beyond network solutions, Samsung introduced the world’s first commercially available 5G smartphone and tablet in 2019: The Galaxy S10 5G and the Galaxy Tab S6 5G. For the past 2 years, Samsung has continued to fine-tune the 5G experience for consumers in 5G-ready markets, defined by intelligent connections and optimal performance available on Galaxy devices.

Partnerships with Xbox, for example, provide Xbox Game Pass Ultimate members with console-quality graphics and access to their favorite titles on the go via cloud gaming (Beta) with devices like the Galaxy Note20. With social distancing and workplaces going remote, optimizations for Google Duo have ensured high-quality video chats connect people to family, friends, and co-workers. Together with various industry partners, Samsung has also been helping enterprises harness the true potential of 5G in private networks. It has collaborated with public cloud leaders to simplify the deployment of private 5G networks for enterprises to bring intelligent solutions into factories and offices.

These innovations are available on Samsung’s full portfolio of 5G devices, which includes affordable mid-range devices in the Galaxy A series, laptops like the Galaxy Book Flex, high-end tablets like the Galaxy Tab S7/S7+, and more. But this is just the beginning of Samsung’s plans for 5G.

Making 5G Available to More People

Samsung has its sights set on bringing next-gen connectivity to more people in more markets. A key part of this plan is to roll out more device options beyond the high-end segment and introduce 5G connectivity to a wider range of entry-level devices. Another key element is to expand Samsung’s 5G network footprint across the globe, delivering immersive 5G experiences to more customers and markets around the world.

“Our goal has always been to put the power of 5G into as many hands as possible and push the industry forward with pioneering innovations,” said Won-Joon Choi, EVP and Head of Flagship Product R&D Team at Mobile Communications Business, Samsung Electronics. “The early success of Galaxy 5G devices is proof that Samsung is offering users one of the best experiences 5G has to offer, and we will continue to do that by developing a broader range of Galaxy 5G devices at a variety of price points.”

In addition to expanding its portfolio, Samsung is making groundbreaking discoveries to make the 5G experience even better.

This year, Samsung introduced the power of network virtualization by bringing its fully virtualized 5G RAN (vRAN) to the market, providing mobile operators with flexible, scalable, cost-efficient 5G networks with superior performance. It also unveiled Samsung’s Link Cell, a 5G indoor solution which enables operators to provide enhanced, seamless 5G experiences for their users. Additionally, the C-Band Massive MIMO radio solution Samsung introduced in October will give even more people access to immersive 5G experiences.

These advancements are a continuation of Samsung’s extensive work to develop 5G technology in collaboration with major global operators to showcase virtualized Core solutions and to test 5G end-to-end network slicing, advancing and unlocking the full potential of 5G.

Samsung is also continuing its decades-long work with organizations like the 3GPP to develop standards for 5G that will help shape the future of the technology, from Industrial IoT (IIoT) to faster data transfer speeds and improved security.

With the success of the Galaxy S20 series, Samsung has already set the pace for 5G adoption and shaped consumer expectations for next-gen connectivity. As it continues to play a critical role in refining the technology and making it more accessible through a broader range of devices, including standalone 5G smartphones, the future of 5G looks more promising than ever.

¹ “Samsung S20+ is World’s No.1 5G Smartphone Model by Revenue”, Strategy Analytics, https://www.strategyanalytics.com/access-services/devices/mobile-phones/smartphone/smartphone-model-tracker/reports/report-detail/samsung-s20-is-world’s-no.1-5g-smartphone-model-by-revenue.

² 5G availability and network performance, including but not limited to download and streaming speeds, may vary based on market, network and/or content provider, data plans, and other factors.