Samsung Electronics will mark the beginning of a new chapter for home appliances today at Bespoke Life 2023, the company’s third annual showcase of the latest updates to its Bespoke lineup. Streaming at 10:00 EDT (16:00 CEST, 23:00 KST) on Samsung’s official website, newsroom and YouTube channel, the event will offer an opportunity to discover how the company’s expanded “Bespoke Life” vision is transforming users’ lives through sustainability, connectivity and design.

“Bespoke Life embodies Samsung’s commitment to making our homes and future more sustainable by reimagining the appliances we rely on every day,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the DX (Device eXperience) Division at Samsung Electronics. “By introducing new and creative ways for users to ‘Bespoke’ their life, our latest products and solutions empower anyone to enjoy a more sustainable, connected and stylish lifestyle.”

Sustainable Life — Technologies That Make a Positive Impact

Samsung’s Bespoke Life concept was born out of the belief that home appliances are key to creating a more sustainable tomorrow. Accordingly, this year’s Bespoke event will highlight Samsung’s efforts to further reduce carbon emissions across the entire product lifecycle. It will also announce the launch of the new Less Microfiber Filter: a simple solution for minimizing microplastic emissions during laundry cycles.

From sourcing and production to distribution, usage and recycling, Samsung is redesigning each stage of the product lifecycle to help reduce energy usage and carbon dioxide (CO2) emissions. Examples of the company’s efforts to recycle more resources include operating a recycling center, incorporating bioplastic material from waste oil into Bespoke refrigerators’ storage baskets and expanding its use of recycled fishing nets. Once products have been manufactured, they are shipped to users in Samsung’s eco-packaging, which began replacing plastic tape and coil with paper earlier this year.

To encourage a more sustainable living during the product use phase, Samsung continues to expand services that make saving energy effortless. Which is why, this year, five new Bespoke appliances, including refrigerators, washers and dryers, dishwashers and air conditioners, as well as Samsung’s Eco Heating System, will feature an upgraded version of SmartThings AI Energy Mode that will soon be available in 65 countries.¹

In addition to promoting reductions in carbon emissions and energy usage, Samsung continues to take an active role in tackling microplastic pollution. After developing a laundry cycle that reduces microfiber discharge by up to 54%,² Samsung and Patagonia have teamed up once again to launch the Less Microfiber Filter. The Less Microfiber Filter is capable of capturing up to 98%³ of microfibers shed during laundry cycles. When used to wash two kilograms of laundry four times a week, the filter can help reduce up to 132 grams of microplastic discharge per person per year — an amount equivalent to approximately eight 500ml plastic bottles. The Less Microfiber Filter is now available in Korea and the U.K., and will roll out to other countries in Q3 of this year.

Connected Life — Paving the Way for Hyper-Connected Homes

To “Bespoke” one’s life is to optimize devices in ways that streamline and empower your routine. By strengthening connectivity across the lineup and expanding AI to more product categories, Samsung is paving the way for a new era of hyper-connected homes.

Combining Samsung’s latest SmartThings enhancements and AI technology, Bespoke products offer a seamlessly automated home experience — one in which devices learn users’ usage patterns and provide personalized automation based on their smart home configuration and lifestyle. To make it easy for consumers to enjoy those experiences, Samsung has announced that it is integrating Wi-Fi support into all new Bespoke appliances and will make connectivity a standard in all Samsung appliance lineups in the coming years.

Samsung has also announced the launch of the Bespoke Jet AI — the company’s most powerful⁴ cordless stick vacuum cleaner, and the world’s first to be verified by UL (Underwriters Laboratories) Solutions, a leading independent safety science organization, for AI. Combining up to 280W⁵ of suction power with a run time of up to 100 minutes⁶ per charge, the Bespoke Jet AI offers the performance required to give one’s entire home a thorough clean. Its AI Cleaning Mode⁷ intelligently monitors brush load and vacuuming air pressure to distinguish different cleaning environments,⁸ including the floor type, and automatically optimizes settings such as suction power and brush speed⁹ to maximize cleaning performance, usage time and maneuverability. The vacuum also features a new All-in-One Clean Station that produces a powerful spinning cyclone to instantly and effectively¹⁰ empty the dustbin.

Stylish Life — Taking Personalized Design to the Next Level

The three million Bespoke refrigerators that have been sold worldwide since the lineup’s launch underline consumers’ resounding interest in appliances that offer more options and functionality than the old standards. Today, this rethinking of what appliances should offer users continues to define Bespoke design — a design approach that grows more dynamic and distinct each time it expands to a new product category.

As of this year, the Bespoke lineup now includes a total of 15 product categories available to consumers in 52 countries. Each expansion of the lineup presents an opportunity to cater to more lifestyles and needs. With this in mind, Samsung is expanding its Bespoke refrigerator lineup with the launches of the Bespoke 4-Door Flex with Family Hub+, as well as new side-by-side and top-mounted models. The Bespoke 4-Door Flex with Family Hub+ features a bezel-less, 32-inch touchscreen that is nearly twice the size of the previous model and includes even more convenient and entertaining multitasking functions. The new side-by-side and top-mounted models combine some of Samsung’s most advanced food storage technology with sleek and minimalist front panels available in a variety of colors and finishes.

In addition to launching the Bespoke AI Washer and Dryer in the U.S. and Southeast Asia this year, Samsung continues to expand its personalization options to empower more people to customize their home. Currently available to all consumers in the U.S. since last year, Samsung’s MyBespoke customization service makes it easy for users to cultivate a kitchen look that truly reflects your way of life by using photos or artwork to create one-of-a-kind refrigerator panels. To further elevate Bespoke’s bold design ethos, the company has announced that the limited-edition Bespoke panels designed by Italian creative studio TOILETPAPER and first unveiled at Fuorisalone 2023 are now available for purchase on Samsung.com and can also be found at Samsung flagship stores in the U.K., U.S. and Korea.

To learn more about the next evolution of Bespoke, tune into Bespoke Life 2023 on June 7 at 10:00 EDT (16:00 CEST, 23:00 KST). The event will be streamed on Samsung’s global YouTube channel, Samsung Newsroom and Samsung.com.

* The word “closed-loop” in the previous release was deleted as of June 13, 2023 due to difficulties in supporting it on specific grounds.

¹ AI Energy Mode is currently available in 40 countries including the U.S. AI Energy Mode is planned for expansion in the following countries in June: Greece, South Africa, Dominican Republic, Luxembourg, Bulgaria, Slovakia, Argentina, Ireland, Estonia, Costa Rica, Croatia, Puerto Rico, Finland. Further expansion is planned for the following countries in September: Morocco, Saudi Arabia, United Arab Emirates, Oman, Jordan, Iraq, Israel, Egypt, Kuwait, Turkey, Tunisia.
² Tested with 2kg load of 100% polyester hoodies, comparing Synthetics cycle on Samsung Conventional model WW4000T and the Less Microfiber cycle on WW9400B. The results may be different depending on the clothes and environment. Tested by the Ocean Wise Plastics Lab.
³ Tested at Ocean Wise Plastics Lab on the WW90T734DWH model (using Synthetic cycle, approximately 2kg load of synthetic textile laundry) comparing the amount of microfiber released with and without the Less Microfiber Filter installed. The amount is calculated by filtering drain water through a 50um filter. Results may vary depending on clothes and environment.
⁴ Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to the stated suction power of cordless stick vacuum cleaners with 200W suction power available in the market (based on sales data between January and December 2022, as compiled by an independent market research institute).
⁵ Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. The results were compared to the stated suction power of cordless stick vacuum cleaners with 200W suction power available in the market (based on sales data between January and December 2022, as compiled by an independent market research institute). Results may vary depending on actual usage.
⁶ The stated run time is based on using a large capacity battery at the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.
⁷ AI Cleaning mode related functions/performance will be continuously updated and upgraded through SmartThings.
⁸ The ability to identify different cleaning environments can be affected by environmental conditions.
⁹ The brush rotation speed (rpm) can only be adjusted when using the Active Dual Brush.
¹⁰ Based on internal testing using various types of dusts. Results may vary depending on the actual usage conditions.

Not only has the refrigerator’s touchscreen size been enhanced, the new, upgraded Family Hub now also offers even more services for your convenience as well as your entertainment. Check in on the status of your smart home, catch up on the news while dinner is cooking, customize your touchscreen with your favorite photos and even re-order pantry items, all right from the Family Hub screen.

Take a look at the infographic below to learn more about some of the new experiences you are set to have with the Bespoke 4-Door Flex With Family Hub+ and its enhanced screen.

Bespoke kitchen appliances, including the Bespoke AI Oven and Bespoke 4 Door Flex with Family Hub+ with the latest SmartThings Cooking as introduced at CES 2023, are perfect examples of how intuitive, AI-based services can bring a whole new level of customization, convenience, and most importantly, personalization to your home appliance experiences in order to meet your everyday needs.

In today’s busy world, a little extra help in our daily routines can go a long way toward fostering healthier, happier and more productive lifestyles. Read on and learn more about how Samsung’s smart appliances and services are here to support you at every step in the kitchen.

Family Hub+ on the Bespoke 4 Door Flex Helps You Take Full Charge of Your Kitchen

The new Bespoke 4 Door Flex with Family Hub+ refrigerator is more than just a powerful multipurpose home appliance. When it comes to cooking, it’s your joint head chef, helping you to take comprehensive control of your kitchen, multi-task across a range of cooking-related functions and get more done all from one screen thanks to its new 32-inch display.

With its intuitive dashboard on this larger screen, you can take in the whole meal preparation process at a glance, monitor and receive updates on connected appliances with a single swipe and make quick configurations to your smart home appliances beyond just the kitchen thanks to SmartThings.

During your cooking downtime, you can select from hundreds of shows to watch across more than 190 free Samsung TV Plus channels¹, and thanks to the new picture-in-picture (PIP) feature, you can keep shows playing in a separate window while you examine recipes, adjust your appliances or check in on the progress of your meal. You can also even take the opportunity to keep track of and stock up on pantry items with the Amazon Your Essentials app, which allows you to order household staples with a single click.

SmartThings Cooking Makes Staying Healthy Your Way a Breeze

SmartThings Cooking is every home chef’s dream automated assistant. From helping you find recipes curated to what ingredients you have available to auto-setting your connected appliances to the correct cooking instructions and helping you easily keep track of your shopping list, making the most of the food in your fridge has never been easier.

SmartThings Cooking can also serve as your own personal nutritionist by syncing with Samsung Health and harnessing your Body Mass Index (BMI) and daily activity data to provide customized meal suggestions to help you meet your health goals. Whatever your dietary needs may be, these personalized recipes are matched to your tastes as well as your health information to ensure you’re never at a loss as to what to prepare next.

What’s more, thanks to its Cooking Community feature, SmartThings Cooking also makes it easy for you to find and try out thousands of different recipes from all around the world. Through Cooking Community, you can also share your own favorites with other cooking enthusiasts for a truly connected experience. Discover new inspiration from other food lovers, peruse new and exciting ideas for date night or even find tips on how to perfect tried-and-tested family recipes for your next big get-together.

An Intelligent Bespoke AI^TM Oven Able To Adapt and Advise

Your appliances should not only be able to cater to your diet, they should also be able to elevate your kitchen experiences by actively assisting you in the cooking process. Accordingly, Samsung is introducing its updated Bespoke AI^TM Oven to help make your connected kitchen experiences even easier.

The Bespoke AI Oven comes with a range of upgraded features to assist you with your meal prep. Along with the Full Steam feature, your AI Oven also offers Air Fry and Sous Vide options to expand and enhance the way you prepare food. What’s more, the updated Oven Camera utilizes intelligent, image-oriented food recognition technology to optimize oven cook settings while timing and monitoring your dish as it cooks, even providing you with burn notifications so that you don’t have to worry about overcooking your main dish.

When you’re ready to start cooking, your SmartThings Cooking assistant provides easy-to-follow cooking instructions, and will automatically sync to your connected appliances such as the Bespoke AI Oven to recommend optimized cooking settings by recognizing close to 106 different dishes and ingredients (80 dishes and ingredients for U.S. models). Plus, thanks to its upgraded inside cameras, users can easily monitor and control what’s going on inside their oven remotely using SmartThings.

Whether you’re trying to cook the perfect steak, bake a centerpiece cake or simply to air fry vegetables to the perfect temperature, Samsung Cooking and the intelligent features of your connected Samsung appliances can take the stress out of any cooking endeavor.

Samsung’s latest kitchen appliances provide even more seamless, connected and customized experiences for cooks of all types, capabilities and household sizes, no matter what is on the menu. From customizable exteriors to convenient and connected capabilities, Samsung’s Bespoke appliances are designed to meet the needs of every customer’s personalized décor and lifestyle.

Stay tuned to Samsung Newsroom for more updates ahead of CES 2023.

¹ The number of channels may vary over time.