Samsung Electronics is catering to these needs with a diverse lineup of laundry solutions tailored to different living spaces. From space-saving all-in-one washer-dryer combos to washers and dryers with high-capacity and flexible installation options, Samsung’s Bespoke AI appliances provide a more personalized and efficient laundry experience.

Watch the video below to find the ideal Bespoke AI laundry solution for your home.

Bespoke AI Laundry Combo: Wash and Dry in a Single Unit

Designed for homes where space is limited but both washing and drying are essential, the Bespoke AI Laundry Combo delivers both functions in a single unit. With 25 kg washing and 20 kg drying capacities,¹ it offers powerful, space-efficient performance. It also significantly streamlines the laundry process because once washing is complete, there’s no need to transfer wet clothes to a dryer — everything can be completed in a single cycle.

Bespoke AI Laundry Hub: Handle Large Loads With Ease

The Bespoke AI Laundry Hub is a practical, high-capacity solution for larger households that do laundry frequently. It features a 26 kg washer on the bottom and a 24 kg dryer on top,² enabling efficient handling of large volumes. The integrated structure supports simultaneous or separate cycles, making it easier to manage different fabric types. A centrally located touchscreen enables seamless control of both units to enhance overall usability.

Bespoke AI Washer and Dryer: Design Your Laundry, Your Way

If you prioritize flexibility in layout and design, standalone Bespoke AI Washer and Dryer units offer versatile installation options. The units can be stacked vertically, placed side by side, or installed separately across different spaces, while still delivering optimal performance. This flexibility is particularly useful when your living environment changes due to relocations or evolving household needs.

Find the Perfect Match on Samsung.com

In January, Samsung launched “Help Me Choose,” a digital tool on Samsung.com designed to help you identify the right product for your home. By selecting a few simple options — including household size, available installation space, preferred features and colors — you can quickly receive washer and dryer recommendations that match your lifestyle.

1. The capacity may vary by market. ︎
2. The capacity may vary by market. ︎

Samsung Electronics today announced it is showcasing its connected, AI-powered kitchen vision at the Kitchen & Bath Industry Show (KBIS) 2026, being held in Orlando, Florida from Feb. 17-19. Bringing together its Bespoke AI lineup and Dacor, its premium built-in kitchen brand, Samsung is introducing a premium wine culture that redefines modern living with smart storage, sophisticated design and AI innovation¹ — setting a new standard for smart and reliable homes.

“The kitchen is evolving into the center of home life, and Samsung continues to introduce intelligent solutions that organically connect appliances, services and everyday experiences,” said Sang Jik Lee, Executive Vice President and Head of the Sales and Marketing Team for the Digital Appliances Business at Samsung Electronics. “At KBIS, we are showing how Dacor redefines modern living by blending functionality, aesthetics and smart technology, setting the future of kitchen — where every detail elevates form and function.”

Dacor’s Premium Wine Culture and the Innovative Design of the ‘Hidden Kitchen’

At the exhibition, a dedicated wall is showcasing Dacor’s refined offerings, developed with wine aficionados in mind. On display are the 24-Inch Undercounter Wine Cellar, Wine Column and Built-in Wine Dispenser, the last of which holds up to four bottles of wine and features dual temperature zones that preserve wines by maintaining separate recommended storage temperatures for each red and white wine. Additionally, with a simple touch, user can select and serve the appropriate amount of wine.

Dacor is also introducing sleek and organized kitchen designs that seamlessly blend into the overall ambiance of the home when not in use. These designs emphasize the idea of a “hidden kitchen” concealed within curved columns or furniture and encompassing a complete lineup — a refrigerator, cooktop and the 2025 LUXE RED Design Award-winning 24-Inch Dishwasher — ensuring both practicality and functionality.

Dacor’s premium appliances also support SmartThings² connectivity, enabling users to manage key functions through their connected ecosystem.

Bespoke AI: Smart, Connected and Reliable Kitchen Innovation

Also, on display at KBIS is the Bespoke AI Refrigerator Family Hub, which features the innovation AI Vision. Powered by advanced camera-based recognition technology. This allows users to effortlessly check the contents of their refrigerator and efficiently manage ingredient lists.² Previously, the system could recognize up to 37 types of fresh food and 50 types of pre-registered processed food directly on-device.³ Samsung plans to enhance this feature to overcome existing limitations, enabling recognition of an even greater variety of food items.

A diverse range of Bespoke AI products — including dishwashers, ovens and laundry appliances — are also on display for KBIS visitors to experience. Connected control through SmartThings² is a key differentiator of these products, as it allows users to conveniently monitor devices from their smartphones. The seamless harmony among these kitchen appliances is further enhanced by Bixby⁴ voice control. For example, a user can stand in front of the refrigerator and ask, “Hi Bixby, can you recommend a recipe based on my food list?” Then, it offers recipes and guided cooking instructions.⁵

Since reliability is a major factor in making a connected ecosystem strong and stable, Samsung has dedicated a part of its exhibit to its commitment to assuring the quality of Bespoke AI products and services that are available to consumers after purchase. Along with regular software updates, Samsung offers Home Appliance Remote Management (HRM),⁶ which is a service that can help consumers understand and manage the status of appliances through monitoring,⁷ diagnosis and remote service support.

Samsung at KBIS 2026

KBIS 2026 runs Feb. 17-19, and Samsung’s exhibit is located at booth W2073 in the West Hall of the Orange County Convention Center.

1. AI-powered functions are available only on Bespoke AI models. ︎
2. Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung account. ︎
3. As of April 2025, AI Vision can recognize 37 food items like fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form. ︎
4. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language and dialect. ︎
5. A Wi-Fi connection and a Samsung account are required to access the AI Home, our network-based service, including apps, and other smart features available through your refrigerator. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on the AI Home, such as the services available on the SmartThings App and the phone call features. Recipe recommendations and Bixby accessible through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu. ︎
6. HRM is supported on SmartThings-enabled models released after 2019. Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
7. HRM does not monitor personal information, only information regarding device operation status and history. Proactive HRM applies only to certain device problems, not all cases. ︎

Samsung AI appliances are approaching another turning point, delivering differentiated experiences that more deeply understand users’ daily lives and significantly enhance the value of everyday living. The next phase will be unveiled at CES 2026, the world’s largest consumer electronics and IT exhibition. Stay tuned for what’s next.

Samsung Electronics today announced that it will unveil its latest kitchen appliances lineup at CES 2026, including the latest iterations of its Bespoke AI refrigerator, over-the-range (OTR) microwave and slide-in range¹ at CES 2026. Alongside refreshed designs across the lineup, the company will highlight meaningful improvements to vision-based AI functionality enhanced with Google Gemini and Google Cloud, showing how these innovations simplify everyday tasks and elevate the overall kitchen experience.

“In pioneering the application of vision-based AI technology, Samsung has led innovation in the kitchen appliance market,” said Jeong Seung Moon, Executive Vice President and Head of R&D Team for Digital Appliances (DA) Business at Samsung Electronics. “Samsung will reach a new level of innovation through this collaboration with Google Cloud and will utilize these ongoing initiatives to continue to deliver better consumer experiences in the upcoming year.”

Introducing Samsung’s Latest AI Vision-Equipped Refrigerator

At CES, Samsung will present a new Bespoke AI Refrigerator Family Hub, equipped with the upgraded AI Vision. The feature’s key upgrade is its functions built with Google Gemini, which marks the first time that it is being integrated into a refrigerator.

Previously, it could recognize up to 37 types of fresh food and 50 types of pre-registered processed food on-device.² The latest version ready to be unveiled at CES is built to unlock its existing limitations to recognize more food items, offering a comprehensive and flexible experience.

It is planned to even recognize processed foods without separate registration, automatically registering their names to increase convenience. Additionally, Samsung aims to make it detect user-labeled items, foods stored in personal containers can be added to the food list.

With ingredients being identified more accurately, managing the food list becomes clearer and easier than before, broadening people’s food-related experiences. At CES, Samsung plans to showcase the enhanced capabilities and new use cases of AI Vision, demonstrating the future of a truly personalized AI kitchen.

Enhanced Wine Management With the New Samsung Bespoke AI Wine Cellar

Samsung will exhibit the new Bespoke AI Wine Cellar, designed to incorporate an AI Vision built with Google Gemini similar to that of the Bespoke AI Refrigerator.³

When users store or remove wine bottles from the wine cellar, a camera positioned at the top of the unit will recognize the labels and tracks bottles, updating the SmartThings AI Wine Manager⁴ accordingly. The system will also be able to distinguish the specific shelf and compartment where each bottle is placed, allowing users to easily check locations without searching manually. Through the AI Wine Manager, users will be able to look up wine information more conveniently and receive suggestions on pairings based on the type of wine in their inventory, making wine curation more intuitive and personalized.

Unified Kitchen Aesthetic With an Upgraded Stainless Look 

Samsung is also introducing a lineup of French Door refrigerators, slide-in ranges and new OTR microwave models, offering consumers an updated aesthetic and a cohesive stainless-look option for creating a unified kitchen design.

The new Bespoke AI 3-Door French Door refrigerator features a zero clearance fit, which can be installed with side gaps of approximately 4mm.⁵ Additionally, its door depth has been reduced by 50mm compared to the conventional 3-Door model,⁶ enabling full access to drawers and food items with the doors wide open.⁷ The AutoView — a transparent door — allows users to easily check items stored in the fridge.

The upgraded slide-in range features a completely refreshed design with a stainless-look finish across the control panel, knobs and door. It adopts a new bar handle style, along with a Precision Knob that provides enhanced safety.

Samsung will unveil two different types of OTR microwaves: the Air-Fry OTR and the DualVent OTR. The most significant change comes from the revised hood structure of the DualVent model. Typically, the depth of a cooktop on the range extends farther than that of an OTR, making it difficult for the hood to capture smoke from the front burners. Samsung’s new dual vent system addresses this by adding a front ventilation wing in addition to the bottom ventilation, significantly improving the capture rate compared to the previous model.

Visitors at Samsung’s booth at CES 2026 will be the first to see these new innovations. Learn more about Samsung’s CES activities here.

1. This article contains products and features currently in development. The plans, timelines and specifications described are forward-looking and subject to change without notice. Their future availability is not guaranteed. ︎
2. As of April 2025, AI Vision can recognize 37 food items like fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form. ︎
3. The recognition functionality is only available for shelves with withdrawal capability. For wine input and output, the label must be exposed to the top camera for proper recognition. Additionally, the multi-pantry drawer provides food storage functionality and information about the food items stored in these drawers is provided as a separate image ︎
4. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung account. ︎
5. Minimum required installation space for a custom built-in setup: [Width] 916 mm or more (Ensure a minimum gap of 4 mm on the left/right sides), [Height] 1798 mm or more (Ensure a minimum gap of 20 mm at the top). ︎
6. Compared to our conventional model without zero clearance fit feature (RF32CG5400**) ︎
7. The refrigerator door can be open up to 108°, but it depends on the installation environment. ︎

Samsung Electronics today announced its upcoming showcase at CES 2026, which will be held Jan. 6-9 in Las Vegas, Nevada. At CES, the company will highlight a series of improvements in home living that merge AI-powered customized care and powerful hardware-supported performance. This year, the company is enhancing its Bespoke AI living appliance lineup with smarter fabric care, intuitive temperature control and more convenient cleaning experiences — all designed to adapt to users’ lifestyles through seamless synergy between its devices. Featured innovations include the upgraded Bespoke AI AirDresser, Bespoke AI Laundry Combo, Bespoke AI WindFree Pro Air Conditioner and the flagship Bespoke AI Jet Bot Steam Ultra robot vacuum.

“This year, to enhance the living experience, we are unveiling our upgraded Air Dresser, Laundry Combo and WindFree Air Conditioner, developed by integrating valuable customer feedback and leveraging the R&D expertise we have accumulated over the years,” said Jeong Seung Moon, EVP and Head of the R&D Team for the Digital Appliances (DA) Business at Samsung Electronics. “Through our continuous innovation, we are elevating how users interact with their appliances on a day-to-day basis.”

Faster Full Cycles, Enhanced Drying and Smarter Care With the Bespoke AI Laundry Combo

Following its 2024 debut, the 2026 Bespoke AI Laundry Combo is launching with upgrades that shorten wash-to-dry cycles and enhance drying performance. The Super Speed cycle leverages a high-pressure Speed Spray that improves detergent penetration and rinsing to enable fast and efficient washing, while the newly incorporated Booster Heat Exchanger delivers improved drying performance. The upgraded combo also features Auto Open Door+, which not only automatically opens the door, but also activates internal air circulation after wash-only cycles to keep remaining laundry from developing a musty odor.

Additionally, the upgraded AI Wash & Dry+¹ uses multiple sensors to optimize performance for each load. It detects the weight to determine the right amount of water and detergent, identifies five fabric² types — including Outdoor and Denim — and monitors soil levels in real time. The newly applied Wide Lint Filter features a one-touch design for easier cleaning and a dual-layer design and large capture area to provide thorough collection of lint and particles. This year, in addition to the original 7” LCD screen model, a more affordable variant with a 2.8” LCD screen and jog dial is also being introduced to cater to diverse customer needs.

Bespoke AI AirDresser Now Offers Stronger Wrinkle Care and Smarter Drying

Three years after its predecessor, Samsung’s upgraded Bespoke AI AirDresser is returning with enhanced performance and greater convenience. It features the new Auto Wrinkle Care function, which leverages an enhanced Dual AirWash and Dual JetSteam system to help smooth out wrinkles quickly and effortlessly in busy mornings. The Dual JetSteam also effectively maintains the freshness of clothing by infusing high temperature heat deep into the fabric — reducing 99.9% of certain viruses³ and bacteria⁴ and 99% of unpleasant odors.⁵ Furthermore, the model features an intelligent drying course that adjusts drying time to suit small, medium, or large loads. This ensures optimal drying, preventing over or under-drying and protects fabric quality.

A standout feature is its synergy with the Bespoke AI Laundry Combo. The Auto Cycle Link⁶ recommends an appropriate drying course on the Air Dresser once a wash cycle ends. When certain cycles designed for special care — such as the Blouse Cycle — are selected on the Combo, the same option is automatically queued on the AirDresser, creating a continuous garment care flow. The refreshed design also includes a sleek One Body Door and 2.8″ LCD screen for improved usability.

Bespoke AI WindFree Pro Air Conditioner Delivers Various Tailored Wind Modes With Multi Blades

This year’s new WindFree Air Conditioner incorporates AI technology⁷ and Motion Wind to address the key attribute that influences customer purchasing decisions, which are wind modes.⁸ The number of blades has increased from one to three, enabling airflow to be directed in multiple directions according to user preferences. The Triple Motion Wings create seven tailored wind modes — including Max Wind, which delivers instant cooling 15% faster;⁹ Surround Wind, which spreads airflow evenly; Long Reach Wind, which sends cool air twice as far;¹⁰ and Down Wind, which quickly drives warm air downward for faster delivery of cool air. With radar-based AI Direct and Indirect Wind modes, the system senses user presence and automatically directs or diverts airflow to enhance comfort.

The model also includes AI Fast & Comfort Cooling, which analyzes temperature, humidity and room size to automatically activate optimized cooling. Based on usage patterns,¹¹ it offers Fast Cooling, WindFree comfort and cold-free Dry Comfort. In addition, AI Energy Mode monitors both usage behavior and external conditions to minimize compressor fluctuations, helping reduce energy consumption by up to 30%.¹²

Bespoke AI Jet Bot Steam Ultra Brings Object and Liquid Recognition for Smarter Navigation

The newly launching Bespoke AI Jet Bot Steam Ultra comes with advanced recognition technologies designed to reduce human intervention and simplify cleaning like never before. Powered by a Qualcomm Dragonwing processor, it offers deep learning-based AI Object Recognition¹³ to better detect humans,¹⁴ cats and dogs,¹⁵ as well as hard-to-see obstacles like cables or rugs. This model also supports AI Liquid Recognition, allowing it to detect liquid spills¹⁶ and determine whether to clean or avoid them based on the user’s set preference. Additionally, upgraded Easy Pass Wheel technology raises the body and lowers the wheels to climb thresholds of up to 2.4 inches.¹⁷

Samsung at CES

For firsthand experiences of Samsung’s latest innovations in AI-connected living, attendees of CES 2026 can visit Samsung’s showroom located inside Wynn Las Vegas. Visit Samsung’s CES 2026 page to find out more about the company’s participation at the event.

1. AI Wash & Dry+’s detection and sensing capabilities are based on our deep learning models trained using a predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy. ︎
2. Based on AI-based algorithm and internal testing using the AI Wash & Dry+ cycle on an IEC 3kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 3kg and under. It is capable of recognizing Outdoor, Denim, Normal, Towel and Delicates.Actual results may vary depending on individual use. ︎
3. Based on testing by the preclinical laboratory of the College of Pharmacy, Korea University. Test method: attach a cotton fabric (8×8cm) contaminated with a virus to 5 shirts and run the Sterilization course. Result: reduces 99.9% of certain viruses, including Influenza A, Adenovirus, Infectious canine hepatitis virus (ICHV), Coronavirus, Porcine epidemic diarrhea virus (PEDV), Herpes, Infectious bovine rhinotracheitis virus (IBRV), Enterovirus, Rhinovirus, Rotavirus, Influenza B, Hepatitis A and Norovirus. Results may vary depending on the actual usage environment. ︎
4. Based on testing by Intertek. Test method: attach a cotton fabric (10×10cm) contaminated with bacteria to 5 shirts and run the Sterilization course. Result: reduces 99.9% of certain bacteria, including Staphylococcus aureus, Escherichia coli, Pseudomonas aeruginosa, Klebsiella pneumoniae, MSRA, Pneumococcus, Diphtheria, Legionella and urinary tract infection. Results may vary depending on the actual usage environment. ︎
5. Based on internal testing. Results provided to and interpreted by Intertek. When Normal and Bulky Care mode is operated, odor concentration is reduced by over 99% (the average deodorization rate of 17 gases). Results may vary depending on the actual usage environment. ︎
6. Auto Cycle Link is only available when both the AirDresser and washer have Wi-Fi connected and are registered on the SmartThings App. A Wi-Fi connection is required at all times, which may increase energy consumption. Not available on certain models and in certain regions. ︎
7. To use AI Auto Cooling a Wi-Fi connection and Samsung account SmartThings are required. ︎
8. Based on an internal Samsung survey of consumers across Brazil, India, Korea, Italy, Thailand and Turkey. ︎
9. Based on internal testing on the AR70H12CAAWNEU compared with the Samsung conventional AQ12EASER model.
     – Installation area of 68㎥ at 35℃, standard outdoor cooling condition.
     – Time taken for indoor temperature to drop from 33℃ to 25℃ in Max mode.
     – Values may vary depending on the actual testing conditions and environment. ︎
10. Based on internal testing on the AR70H12CAAWNEU compared with the old AR12TXCAAWKEU model
       – Installation area of 326㎥ (positioned at 2m height) at 35℃, standard outdoor cooling condition.
       – Distance of airflow reach measured during cooling operation, at maximum airflow and the highest blades position setting. ︎
11. The SmartThings server stores user data, preferences and usage patterns to suggest the most useful options. ︎
12. The testing was conducted in Samsung’s 132m² residential environment laboratory at a temperature of 35°C/24°C (dry bulb/wet bulb, KS C 9306: air conditioner). Results provided to and interpreted by Intertek, comparing the power consumption between AI Energy Mode being on and off in AR07D9181HZN model’s AI comfort mode. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account. ︎
13. Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy. ︎
14. Only recognizes a human presence based on generic visual indicators and cannot identify individual people. Recognition capabilities may be limited when a person’s entire body cannot be seen. A Wi-Fi connection and Samsung account are required. ︎
15. Only recognizes a pet presence based on generic visual indicators, and cannot identify individual pets. Recognition capabilities may be limited by the posture or position of a cat. The ability to recognize your pet may vary depending on the type of animal and the living environment. A Wi-Fi connection and Samsung account are required. ︎
16. A liquid spill is defined as a colored or transparent liquid, such as water or juice, having a size of 2.8 in x 2.8 in (0.5 oz. or 15ml in volume) or larger. Identification may be affected by the size of the stain or the environmental conditions of the floor, such as the floor pattern. Identification may be affected by the size of the liquid or the environmental conditions of the floor, such as the floor pattern, color of the floor, direct or reflected light, or shape of the liquid. Excessive amounts of liquid on the floor may cause secondary contamination. ︎
17. Based on internal testing, Jet Bot Steam’s highest crossing height for a vertical, single tier threshold is 1.8 inches. It can also cross thresholds up to 2.4 inches high, including 1.8 inches threshold with an additional 0.6 inches height. The gap between thresholds should be greater than 3.5 inches. Results may vary depending on actual usage conditions. The Climb Zone must be set beforehand via SmartThings to use this feature. A Wi-Fi connection and a Samsung account are required. ︎

Featuring the voices of the planners and developers behind the products, the videos offer insight into the intent and development work driving the core AI functions of Bespoke AI refrigerators and washing machines. Starting December 16, the videos will be available sequentially on YouTube and social media channels in over 50 countries.

The first video explores the planning and development of the Bespoke AI refrigerator, now a data-driven food management system.

The segment demonstrates how AI Vision Inside recognizes food items, tracks their expiration dates and recommends recipes accordingly. When users have their hands full while cooking, Bixby lets them open the refrigerator door with voice commands.

The clip also highlights features such as AI Hybrid Cooling — which pairs an AI digital inverter compressor with a Peltier cooling unit — reflecting the developers’ intent to embed AI into everyday life.

The second video showcases the Bespoke AI Laundry Combo, an all-in-one solution that connects washing and drying into a single seamless process.

The film introduces AI Wash & Dry and the Flex Auto Dispense System — features that analyze fabric type, weight and soil level to set wash cycles and detergent amounts. Bixby lets users schedule wash cycles with simple voice commands, and AI Vibration Reduction Technology Plus (AI VRT+) minimizes vibration based on the installation environment — demonstrating how AI reduces user effort and inconvenience.

“We created these videos to show the commitment and effort of Bespoke AI planners and developers working to maximize user convenience,” said Jessie Song, Vice President and Head of Marketing Group, Digital Appliances (DA) Business at Samsung Electronics. “We will continue striving to deliver new value through differentiated AI features and become a trusted brand in AI appliances.”

The company’s ultimate goal is to eliminate household chores altogether through AI appliances that can make decisions and operate autonomously.

At the forefront of this vision is Bespoke AI — one of the four core values of Samsung’s Digital Appliances (DA) Business. Bespoke AI refers to a new category of AI appliances that understand users and act independently to deliver personalized experiences. With unique solutions like Screens, Bixby and Vision, Samsung is redefining what AI appliances can offer.

To explore the direction, goals and consumer benefits of Bespoke AI, Samsung Newsroom sat down with Jeong Seung Moon, Executive Vice President and Head of R&D Team at Digital Appliances (DA) Business, Samsung Electronics, for the first interview in a four-part series.

Reducing Chores With Bespoke AI, Powered by Screens, Bixby and Vision

Q1. What is the ultimate value that Bespoke AI aims to deliver?

Bespoke AI refers to AI appliances that deliver truly personalized appliance experiences, based on deep understanding of each user’s lifestyle and needs. It’s designed for users who seek more ease, comfort and convenience in their daily lives. Samsung’s product development is focused on advancing the connection between AI and devices so that appliances can understand users and act on their behalf — ultimately achieving zero housework.

Q2. What makes you believe that Bespoke AI can significantly reduce housework?

Bespoke AI is built on three foundational technologies: Screens, Bixby and Vision — and it’s this combination that enables entirely new experiences in the home.

• On products such as the Bespoke AI Family Hub, hybrid refrigerators, washers, dryers and cooking devices, screens allow users to intuitively check and control functions, enhancing both convenience and accessibility. They also serve as control hubs for the whole home through SmartThings connectivity.
• Bixby, Samsung’s voice assistant, is being applied across the entire Bespoke AI lineup. Its growing presence allows users to control appliances by voice alone, offering a hands-free experience that lowers barriers to use.
• Vision technology is built into products such as the Family Hub refrigerator, the 9-inch screen refrigerator, the Bespoke AI Steam robot vacuum and ovens. These appliances can recognize objects on their own to assist with household chores — representing a clear evolution toward reducing the burden of home management.

Samsung is also expanding Wi-Fi connectivity across its product lineup to enable more advanced, connected features. For example, 91% of Bespoke Four-Door Refrigerators (FDR) sold globally are now Wi-Fi enabled.² Samsung has already expanded its AI appliance lineup to more than three times the size of last year’s — and is expected to maintain strong growth into 2026.

AI That Handles Cooking and Laundry With Ease — Even Responding to Each Family Member’s Voice

Q3. What are the unique advantages of Bixby in Bespoke AI appliances compared to other products?

Bixby has been enhanced with a large language model (LLM) tailored for appliances, enabling users to interact naturally with their devices through conversation-like commands.

Voice ID, newly introduced this year, takes personalization a step further. In shared households, it recognizes who’s speaking and tailors responses accordingly.³ When a user asks, “What’s on my schedule?” Bixby will pull up their calendar, not someone else’s. It works just as naturally with photos, playlists and more.

Bixby is also tightly integrated with hardware features across Samsung’s appliance lineup, making control more seamless. With the industry-first innovation of wakeless voice control, users can operate appliances like refrigerators or washing machines without first saying “Hi Bixby” before giving a command.⁴ Paired with features like Auto Open Door, users can simply say, “Open the left (right) fridge door” for a truly seamless experience.

Q4. Can you explain more specifically what kind of benefits Bespoke AI brings to daily life?

Bespoke AI is designed to recognize and take care of everyday tasks that people often find tedious, difficult or time-consuming. With advanced AI capabilities, tasks that once required manual effort and user supervision can now be handled automatically, marking a major shift in how chores are managed.

For instance, the Bespoke AI Family Hub refrigerator is equipped with AI Vision Inside, which identifies ingredients as they are placed inside. It helps manage food inventory and even recommends recipes based on available items. While cooking, it can also send optimal settings to connected kitchen appliances — minimizing inconvenience and enhancing meal preparation. The system is evolving to incorporate wellness insights as well, helping users make healthier lifestyle choices through connected cooking experiences.

The Bespoke AI Laundry Combo, an all-in-one washer and dryer, uses features like AI Opti Wash & Dry to detect the fabric type, soil level and weight after clothes are loaded.⁵ It then automatically dispenses the right amount of detergent and selects the most suitable wash and dry cycles, handling everything from start to finish.

Even noise and vibration are automatically controlled through AI Vibration Reduction Technology,⁶ for a quieter laundry experience. These are the kind of tasks that, before Bespoke AI appliances, required constant attention and manual effort.

Smarter AI Appliances That Think Ahead and Act on Their Own

Q5. What is the future direction for Samsung’s AI appliances?

Samsung is evolving the Bespoke AI experience so that appliances not only understand users and their home environments, but also take action autonomously based on each situation. The goal is to allow individuals and families to spend more time on what truly matters by reducing the time and energy spent on household chores.

Looking ahead, Samsung plans to expand the Bespoke AI experience beyond the home to other areas, such as buildings, vehicles and even ships — creating more intelligent, interconnected environments across industries. To bring this vision to life, Samsung is working closely with domestic and global partners across hardware, software and services.

In the next interview in this series, Samsung Newsroom will highlight the second core value of its home appliances: seamless SmartThings connectivity.

1. The number of AI appliance models has increased from approximately 300 models in 2024 to around 1,030 models as of March 2025. Key AI appliances include: Refrigerators with screens and AI Vision, washers/dryers with AI Opti Wash / Dry cycles, cooking devices with screens and AI Vision, robot vacuums with AI Floor Detection, and dishwashers with AI Wash. ︎
2. As of September 2025 ︎
3. Only available on Bespoke AI refrigerators with touchscreen panels released after 2024. Available models and features may vary by country and region. ︎
4. Available models and features may vary by country and region. ︎
5. AI Opti Wash & Dry (Wash Cycle) fabric type detection operates within a maximum load of 3kg, while stain detection functions within a maximum load of 9kg. It detects 5 fabric types: Normal (Cotton), Towels, Delicates, Denim, and Outdoor. When washing mixed fabrics or other types, it detects the most similar fabric. Classification based on representative fabric characteristics may result in recognition differing from the actual fabric. ︎
6. Available models and features may vary by country and region. The degree of vibration and noise reduction may vary by model. ︎

The campaign aims to deliver these core values and the messages behind them to consumers in over 50 countries through various digital platforms, including Samsung.com, YouTube and social media channels, beginning October 20.

To kick off the campaign, Samsung released a video that highlights the innovative AI technologies behind Bespoke AI. Samsung’s refrigerators, ovens and other home appliances work together to create an intelligent AI kitchen. Products like the all-in-one washer-dryer deliver optimized performance for every cycle, while the robot vacuum cleaner provides personalized experiences tailored to users’ lifestyles and needs.

Robust security ensures users can enjoy their smart appliances with confidence.² In particular, Knox provides thorough protection from malware and external threats. Also, SmartThings, with its unparalleled connectivity, serves as the central engine of the AI home.

Samsung continues to strengthen the quality, durability, and customer service of its home appliances to ensure lasting reliability throughout each product’s lifecycle. Leveraging its competitive edge in key components such as compressors and motors, the company further elevates the user experience by offering the Home Appliance Remote Management (HRM) service³ — now available in more than 120 countries⁴ — and providing up to seven years of free One UI upgrades⁵ that keep products up to date with the latest AI features and security enhancements.

“The ‘Why Samsung’ campaign brings together what truly defines Samsung appliances — innovative Bespoke AI, seamless SmartThings connectivity, trusted Knox security, and lasting reliability,” said Jessie Song, Vice President and Head of Marketing Group at Digital Appliances (DA) Business, Samsung Electronics. “Moving forward, we will continue to deliver compelling messages to consumers worldwide about why they should choose Samsung appliances.”

Samsung Newsroom will be presenting a series of four interviews that delve into each of these core values.

1. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
2. For further information see: Knox Vault | Fundamentals | Samsung Knox Documentation ︎
3. HRM is supported on SmartThings-enabled models released after 2019. Users must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Availability of supported products and features may vary by country and model. ︎
4. As of August 2025. ︎
5. Supported on Wi-Fi-enabled home appliances released in 2024 and later. ︎

At Innovation For All (IFA) 2025, Samsung Electronics showcased its vision for “AI Home: Future Living, Now”. Samsung’s AI Home aims to be a reality people can experience today — not just in the future — and one designed for everyone, not just a select few.

“At Samsung, we’re not just imagining the future of AI; we’re building it into everyday life. Samsung’s AI Home moves beyond smart devices to homes that truly understand you, adapt to your needs and care for what matters most,” said Cheolgi Kim (CK), Executive Vice President and Head of Digital Appliances (DA) Business. “This is the beginning of a new era — where technology supports your life in the background so that you can live it more fully.”

Samsung’s AI Home experience is designed to make everyday living more convenient, efficient, healthy and safe.

Samsung research¹ reveals that 66% of consumers find the idea of an AI-enabled home appealing, with many envisioning streamlined daily tasks (44%) and greater control via phone or voice commands (45%). AI Home, with SmartThings automated routines, delivers on this vision — automating lighting, temperature and even syncing blinds with the weather for effortless living.²

The home is a sanctuary for 93% of people and a social hub for 80%. As families spend more time together, AI Home enhances shared moments with wellness checks, personalised sleep settings and nutrition planning.

Energy efficiency is one of the main benefits consumers look for from AI. 66% believe an AI enabled home can help track costs and save money. With SmartThings Energy, AI Home can reduce washing machine energy use by up to 70%.^3,4

Security remains critical, with 40% expecting AI to improve home protection through timely alerts. Samsung Knox Vault safeguards sensitive data at the hardware level, while Knox Matrix extends protection across connected devices with ecosystem-wide security.⁵

Bespoke AI Enhances AI Capabilities

Samsung’s latest Bespoke AI appliances have taken AI features to a new level, offering a better living experience in both the kitchen and other spaces:

• Bespoke AI Jet Bot Steam Ultra: Upgraded with improved AI Object Recognition,⁶ it can now detect liquids,⁷ even transparent ones.
• Bespoke AI Washer: AI Wash+ enables a laundry experience that better fits your clothes. It clears the minimum threshold for a Grade A in energy efficiency testing by 65%.⁸
• Bespoke AI Dishwasher: AI Wash optimises the cleaning cycle based on how dirty the dishes are,⁹ and Auto Open Door allows steam to escape, accelerating the drying process.
• Extractor Induction Hob: Integrating the extractor into the hob maximises kitchen space.

Vision AI Expands to Larger Displays

Samsung’s Vision AI Companion is designed to feel more like a trusted companion — someone you can engage with naturally, and that responds in a human-like way — redefining home entertainment. Pursuing an open platform approach, Samsung is strengthening its partnerships with global AI technology leaders, including Google, Microsoft and Perplexity.

Other highlights included:

• Micro RGB: A 115” display delivering cinema-quality visuals at home with perfect colour, bringing every scene to life with stunning depth and vibrancy.
• The Movingstyle: A portable touchscreen TV with built-in battery and adaptive AI — perfect for any room or on the go.
• Samsung Sound Tower: Powerful, portable sound with an 18-hour battery.¹⁰ You can strengthen the party mood with customisable lighting and sound effects via the dedicated app.

Galaxy AI Expands With New Devices

Starting with the Galaxy S24 series and a commitment to democratise Galaxy AI to over 200 million devices in 2024, Samsung Galaxy has defined a new era of mobile AI innovation.

Now, the latest Galaxy AI experience comes to new products, designed to ensure a seamless mobile experience on a wider range of devices with multimodal capabilities.

By the end of 2025, Samsung aims to bring the Galaxy AI experience to over 400 million devices worldwide.

Experience Future Living, Now at IFA 2025

The Samsung exhibition at IFA will be open from September 5 – 9 at the CityCube, Berlin.

Samsung Electronics is also showcasing a large-scale media art installation created in collaboration with world-renowned digital artist Maotik on a massive 50-meter-wide digital façade at the entrance of the exhibition hall.

The video, themed around “wind,” features dynamic waves formed by the organic movement of data, symbolizing how Samsung’s AI technology contributes to enhancing everyday life for its customers.

For more information on the products mentioned within this release, please visit the Samsung Newsroom here.

¹ All consumer statistics referenced in this release are sourced from EO CMI Quantitative Survey, UK/DE/FR, consumers owning 1+ smart home appliances or devices, sample 1200.
² Requires a wireless network, a Samsung account and the Samsung SmartThings App. AI Home routines must be manually set up by the user before AI Home can assist with their automation.
³ Savings amount estimated based on tests performed by Samsung. Estimated savings may differ from users actual savings. https://www.samsung.com/uk/home-appliances/smartthings/energy/#energy
⁴ Wi-Fi connection, Samsung account and SmartThings required. Can be applied when the selected washing temperature is 20~40°C. Max saving results from washing a 40 degree cycle as a cold wash. Savings based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.
⁵ For further information see: Knox Vault | Fundamentals | Samsung Knox Documentation
⁶ Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy. Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognized. Stained Area Recognition needs to be activated beforehand via the SmartThings App. A Wi-Fi connection and Samsung account are required.
⁷ A liquid spill is defined as a colored or transparent liquid, such as water or juice, having a size of 7cm x 7cm (15 ml in volume) or larger. Identification may be affected by the size of the liquid or the environmental conditions of the floor, such as the floor pattern, color of the floor, direct or reflected light, or shape of the liquid. Excessive amount of liquid on the floor may cause secondary contamination.
⁸ Based on Samsung internal testing. The energy consumption of this 9kg model is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.
⁹ Based on an AI-created algorithm. Actual results may vary depending on individual use.
¹⁰ 18 hours of battery tested with lighting off and at volume level of 12~13.

Under the theme “AI Home: Future Living, Now,” Samsung will present an advanced AI Home experience¹ at IFA 2025, Europe’s largest home appliance exhibition, taking place in Berlin from September 5-9.

As the event draws nearer, Samsung Newsroom is taking a closer look at the company’s innovation trajectory and how its appliances have advanced into the future.

From the Talking Refrigerator to Bixby, and Now a Voice-Connected Home

Samsung marked the beginning of voice-enabled appliances in 1985 with the debut of its Talking Refrigerator. Later equipped with early speech synthesis technology in 1989, the product went beyond simple voice guidance by offering scheduled playback of recordings, a family memo feature and door-open alerts — laying the foundation for AI-enabled voice interaction.

This early innovation eventually evolved into Bixby,² Samsung’s AI voice assistant introduced in 2018. Bixby has since become the intelligence and control hub of the company’s home appliances, enabling voice control across refrigerators, air conditioners, washing machines and more. With Voice ID,³ the AI assistant can now even recognize individual users to provide customized information.

▲ (left) Talking Refrigerator, (right) Bixby’s Voice ID feature can recognize individual users

Appliance Screens, Now the Hub of the Home

Samsung was an early pioneer of the concept of “screen appliances,” presenting a vision for the future of connected homes. In 1982, the company introduced a multi-purpose microwave with a screen, which not only allowed users to check cooking instructions but also watch TV and even monitor home entry with surveillance camera functions. Later, Samsung expanded the role of the screen to refrigerators, transforming them from simple storage units into the hub of daily family life.

In 2016, Samsung launched the Family Hub refrigerator — an IoT-enabled fridge. Equipped with a 21.5-inch touchscreen and internal cameras, it allowed users to check the status of their food items and manage grocery shopping online, opening up a completely new kitchen experience. Since then, refrigerators, washing machines, air conditioners and other appliances have been connected through SmartThings,⁴ with screens that have evolved into control hubs that let users monitor and manage smart devices throughout the home at a glance.

▲ (left) Multi-purpose microwave, (right) Family Hub refrigerator launched in 2016

From Neuro-Fuzzy Washers to Bespoke AI: The Evolution of Intelligent Appliances

Samsung took its first step toward intelligent appliances in 1980 with the launch of an air conditioner embedded with a microcomputer chip. This spirit of innovation continued into the 1990s, when Samsung launched the Neuro-Fuzzy washing machine which features the fuzzy logic IC⁵ and neuro-algorithms, in 1991. Using optical sensors, it detected soil level, load size and water temperature, then automatically optimized the wash cycle — introducing the concept of appliances that sense, decide and deliver personalized solutions.

▲ Air conditioner embedded with a microcomputer chip

In 2018, Samsung launched the QuickDrive washing machine, which applied AI-based curation to recommend wash cycles based on fabric type, color and soil level. This innovation laid the groundwork for the Bespoke AI Laundry Combo, equipped with OptiWash and AI Optimal Dry, which automatically detect fabric types and soil levels to deliver optimized wash cycles and drying temperatures.⁶

Samsung also brought intelligence to vacuum cleaners with the Hauzen robot vacuum in 2006. Using a gyro sensor, it calculated distance and angles to map out optimal cleaning routes through self-mapping capabilities. This marked a shift from simple dust collection to appliances capable of responding to their environment. Today’s Bespoke Jet Bot Combo builds on this legacy with advanced security and AI-powered camera sensors that recognize and avoid objects,⁷ distinguish floor types⁸ and navigate more intelligently.

▲ (left) Neuro-Fuzzy washing machine, (right) Hauzen robot vacuum

Innovative Appliance Lineup at IFA: An AI Home Tailored to You

At IFA 2025, Samsung will showcase an even more advanced AI Home, powered by its 2025 Bespoke AI appliance lineup.

“Based on Samsung’s legacy of innovation, we will continue to deliver greater convenience and value in users’ daily lives,” said Jeong Seung Moon, EVP and Head of the R&D Team at Samsung Electronics’ Digital Appliances (DA) Business. “By setting a new standard for personalized AI Home experiences, we aim to further solidify the idea that ‘Samsung = AI appliances.’”

¹ AI-based features are available on certain appliances, and based on our deep learning model, which is trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.
² Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on country. Bixby recognizes selected languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required. Users must agree to the update to use this function.
³ The Voice ID feature on Samsung home appliances supports registration of up to six users. Currently available on select Samsung Family Hubs and refrigerators and may vary by model and region. Each user must register for a Samsung Account on screen appliances in advance. The Calendar app supports integration with Google and Microsoft, and may vary by model and region.
⁴ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁵ Fuzzy logic is an approach to computing that mimics human reasoning by using degrees of truth instead of strict yes/no values, and an integrated circuit (IC) is a chip that contains electronic circuits to perform specific functions.
⁶ Fabric sensing uses an AI algorithm to sense certain types of fabric types for loads up to 8 lbs. A turbidity sensor operates for all weights. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash and dry like fabrics together.
⁷ Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognized. Stained Area Recognition needs to be activated beforehand via the SmartThings App. A Wi-Fi connection and Samsung account are required.
⁸ Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.

▲ The Bespoke AI Family Hub refrigerator opens with a light touch.

Today, Auto Open Door is available across a range of appliances, including refrigerators, ovens, washing machines, dryers and dishwashers.¹

Washer-dryers and dishwashers open automatically at the end of a cycle for better hygiene and more convenience. The 2025 Bespoke AI Laundry Combo goes further, adding air circulation to reduce up to 40%² of leftover moisture in the drum after washing.

Starting this year, users don’t even need to say “Hi Bixby” to activate Auto Open Door — a simple command like “Open the fridge door” is enough.

Samsung Newsroom spoke with Nae-young Park from the Washing Machine Module Lab, Digital Appliances (DA) Business, and Chang-Woo Han from the AI Solution Team, Samsung Research at Samsung Electronics to learn how the feature came to life.

▲ (From left) Nae-young Park and Chang-Woo Han

Q. What inspired the development of Auto Open Door?

Park: When putting groceries into the refrigerator or loading laundry into the washing machine, users often had to set down what they were carrying just to open the door. With washing machines, leaving laundry inside after a cycle could lead to lingering moisture and musty odors. We developed this feature to ease those inconveniences while also considering hygiene.

Q. What aspects did you focus on most during development?

Park: We considered several factors, including opening angle and speed, to make sure the door opened in a stable, natural way. Angles were tested in one-degree increments, and the structure was fine-tuned to create an experience that didn’t feel too slow or too fast. For washing machines, we even measured oxygen concentration at different door angles to find the optimal setting for smooth air circulation — effectively reducing residual moisture in the drum.

Q. How was the voice-activated door-opening feature designed to work without calling Bixby?

Han: Because the system had to recognize commands without a wake-up phrase, it needed to remain in standby and respond quickly. That required balancing energy efficiency with responsiveness, using low-power, low-latency technology. To achieve this, we implemented low-power keyword detection and on-device automatic speech recognition (ASR) — detecting the user’s voice, identifying phrases like “Open the fridge door” and using on-device ASR to accurately interpret and execute the command.

Q. What efforts went into making the voice recognition technology stable and efficient?

Han: High-quality voice recognition depends on accurately understanding a variety of commands and requires large amounts of recorded voice data. Since collecting that data manually is time-consuming and resource-intensive, we developed zero-shot text-to-speech (TTS)³ technology to streamline the process. Zero-shot TTS can synthesize required sentences in many different voices and use them for training. We advanced the technology to the point where it can replace models trained on real human voices.

Q. What is the future development direction for Auto Open Door?

Park: Looking ahead, Auto Open Door will be expanded to more products. We want to equip a broader range of appliances with this technology so users can interact with any Samsung appliance naturally. Our goal is to create solutions that make life easier for everyone, regardless of their physical condition or circumstance.

Han: This year, we introduced new voice recognition capabilities such as Voice ID — which distinguishes between family members — and voice control that works without a wake-up phrase. Moving forward, we will keep improving core performance while developing more personalized services for users.

With Auto Open Door, Samsung has turned user-centered innovation into everyday convenience. Going forward, Samsung plans to continue making this feature available on more of its products. As the company continues to deliver differentiated technologies and new appliance experiences, consumers can look forward to even greater ease and comfort at home.

¹ Products and models equipped with the feature may vary by market.
² Up to 40% moisture reduction measured after 24 hours with Auto Open Door compared to closed-door conditions. Test conducted at 25℃ and 55% relative humidity with a 1 kg IEC laundry load (standard cycle, spin level 4) and door open at a 10˚angle.
³ Zero-shot TTS references approximately five seconds of speech provided by the user to synthesize new audio in a similar style.

The team successfully developed a high-efficiency thin-film semiconductor Peltier device  using nano-engineering technology and demonstrated refrigerant-free cooling, highlighting the potential to deliver outstanding performance without conventional refrigerants.

Previously in 2024, Samsung Electronics opened a new chapter in refrigeration technology through the launch of the Bespoke AI Hybrid Refrigerator, which combines Peltier devices with high-efficiency compressors. Much like a hybrid vehicle, this system intelligently switches between the two cooling methods depending on what best suits the situation.

While the Bespoke AI Hybrid Refrigerator marked a major step forward, the new thin-film Peltier technology developed with Johns Hopkins APL represents a leap into the future.  How will this newly unveiled innovation be applied to home appliances, and how will it shape the cooling technology of tomorrow? To find out, Samsung Newsroom spoke with Sungjin Jung from Samsung Research, who has led the technology’s development, and Hajin Jeong from the DA (Digital Appliances) Business at Samsung Electronics, who is working to integrate it into Samsung’s next-generation refrigerators.

▲ (From left) Hajin Jeong from the Refrigerator Platform Lab of Samsung Electronics’ DA Business and Sungjin Jung from Samsung Research’s Life Solutions Team

Precise Temperature Control With Semiconductor Devices? Understanding the Principles Behind Peltier Cooling Technology

Conventional refrigerators operate using vapor compression technology. In this system, refrigerant gas is compressed into a liquid and then repeatedly evaporated to absorb and release heat, thereby lowering the internal temperature. While this widely used cooling method has proven effective, the use of refrigerants raises environmental concerns, and there are limitations in reducing power consumption — making it a challenge to carry this approach into the future and adapt it to evolving needs. Additionally, the bulky compressors and complex mechanical components inherent in this system place constraints on refrigerator design.

In contrast, Peltier cooling technology takes a different approach. As a semiconductor-based method that uses electricity to transfer heat, Peltier cooling utilizes the Peltier effect, in which an electric current passing through both ends of a Peltier device  causes one side to absorb heat while the other side releases it.

▲The Peltier effect

Utilizing the Peltier effect, the surface that absorbs heat and cools can be placed inside the refrigerator, while the surface that releases the absorbed heat can be positioned outside — effectively lowering the internal temperature. The greatest advantage of this method is its precise control of heat flow using only electricity. In addition, its simple structure compared to refrigerant-based mechanical systems allows for greater flexibility in refrigerator design.

Advancing Peltier Technology and Expanding Possibilities Through Global Collaboration

In early 2023, Samsung Electronics ramped up cross-organizational collaboration — bringing together the DA Business, Samsung Research and Global Technology Research — to commercialize Peltier cooling technology and enhance its performance. The DA Business primarily focused on Peltier-technology-based product development, leading to the launch of the Bespoke AI Hybrid Refrigerator in early 2024. Samsung Research and Global Technology Research, meanwhile, drove technological advancement by developing high-performance Peltier devices with improved output and durability.

Around the same time, Samsung Research also initiated global collaboration efforts to pursue breakthroughs in fundamental technologies. In late 2023, it partnered with Johns Hopkins APL in the United States eventually launching an eight-month-long full-scale joint research project in April the following year.

The core objective of this joint research was to leverage Johns Hopkins University’s nano-thin-film Peltier device technology to boost the output of conventional milliwatt-class Peltier devices to several tens of watts, paving the way for a high-efficiency thin-film Peltier system suitable for integration into home appliances.

▲ Researchers from Samsung Research and Johns Hopkins APL (left); the high-efficiency thin-film Peltier device they co-developed (right)

Over the course of the project, Samsung Electronics particularly demonstrated strengths in system design and packaging technology. As Peltier cooling involves simultaneous heat absorption and heat generation occur simultaneously on opposite sides of the device, performance can drop sharply if the temperature difference between the two sides is not minimized. During the process of applying the nano-thin-film Peltier devices — structured differently compared to conventional ones — directly to refrigerators, challenges such as increased contact thermal resistance, which hindered heat transfer, or unstable performance arose. As a result, packaging solutions that enable efficient heat transfer on both sides of the Peltier device became one of the core components in developing a high-efficiency Peltier cooling system.

“We designed a new packaging method to become the world’s first to apply nano-thin-film Peltier devices to refrigerators.”

– Sungjin Jung, Samsung Research, Samsung Electronics

▲ Sungjin Jung from Samsung Research

“Through simulations and iterative testing, we identified the root causes of the issues and designed new thermal interface materials (TIM) and assembly techniques to enable efficient heat transfer,” Jung explained.

This newly developed next-generation thin-film Peltier device boasts a cooling efficiency approximately 75% higher than conventional devices. By minimizing heat loss on each side of the Peltier device, the joint research demonstrated the potential for developing high-efficiency cooling appliances using the new technology.

Bringing Peltier Cooling Technology Into Everyday Life

With Samsung Research and Johns Hopkins APL having developed the next-generation Peltier cooling technology, it was now the DA Business’s turn to translate this technology into consumer products.

“With this next-generation Peltier cooling technology, we plan to introduce an even more advanced hybrid refrigerator.”

– Hajin Jeong, DA Business, Samsung Electronics

▲ Hajin Jeong from the DA Business

In the Bespoke AI Hybrid Refrigerator Samsung launched in 2024, the compressor operates under normal conditions such as routine storage and retrieval, while the Peltier device activates alongside the compressor during high-load situations — like when storing large amounts of groceries or placing hot food inside — thereby enhancing both cooling performance and energy efficiency. Additionally, when defrosting frost inside the cooling unit, the Peltier device remains active, minimizing internal temperature fluctuations during the process.

▲ In the Samsung Bespoke AI Hybrid Refrigerator, a Peltier device is mounted at the top of the interior, while an AI Inverter Compressor is installed at the bottom.

In sections where both cooling mechanisms operate simultaneously, optimal efficiency hinged on the layout design. “Since the compressor is located at the lower rear, we redesigned the interior structure to position the Peltier device at the top, where it wouldn’t be affected by heat interference,” explained Jeong.

As a result, the refrigerator reduced power consumption by as much as 30% compared to the top grade of Korea’s energy efficiency rating labeling system,¹ while also significantly improving its ability to maintain a stable internal temperature.

The DA Business’ vision for hybrid refrigeration continues to evolve. Currently available only in select markets such as Korea, the U.S. and Europe, the company is accelerating joint development with Samsung Research to create models that can operate reliably even in hot and humid tropical regions such as India.

With the application of Samsung’s next-generation Peltier cooling technology, the hybrid refrigerators of tomorrow are expected to deliver even greater cooling performance and energy efficiency. “Integrating this next-generation Peltier cooling technology into our existing hybrid refrigerators will enable more precise temperature control and further reduce power consumption,” said Jeong.

Toward a Fully Refrigerant-Free Future

Peltier cooling is also a technology for a better planet. Refrigerants commonly used in refrigerators can damage the ozone layer and contribute to global warming if released, prompting increasingly strict regulations in the U.S. and Europe. Against this backdrop, Peltier cooling technology is gaining recognition as a versatile, energy-efficient solution.

Samsung Electronics has set a medium- to long-term goal of going beyond hybrid structures to develop a fully refrigerant-free refrigerator powered solely by Peltier cooling technology.

“There’s still considerable research ahead before we can create a fully refrigerant-free refrigerator,” said Sungjin Jung . “Moving forward, we plan to unlock new possibilities in Peltier cooling by integrating other cutting-edge technologies such as AI, semiconductor processing and 3D printing into our work.”

“The DA Business and Samsung Research are working in lockstep from a product development standpoint to perfect this next-generation technology and fast-track its commercialization,” added Hajin Jeong.

▲ (From left) Sungjin Jung and Hajin Jeong

Samsung Electronics remains committed to not only innovating home appliances, but also transforming  the very paradigm of cooling technology. The future of refrigeration is being shaped by next-generation Peltier cooling — and the evolution is only just beginning.

¹ Based on the energy efficiency rating of the 2024 Bespoke AI Hybrid Refrigerator model RF91DB90LE**, as registered with the Korea Energy Agency. Compared against the minimum threshold for Grade 1 under the KEA’s energy efficiency rating labeling system.

▲ 2025 Bespoke AI Laundry Combo (Image simulated for illustrative purposes.)

During the rainy season and sweltering summer heat, Samsung Electronics’ latest all-in-one washer-dryer becomes a household essential. With the Bespoke AI Laundry Combo,¹ users can enjoy fresh, dry clothes every day. The 2025 model boasts the largest capacity available in Korea — 25 kilograms for washing and 18 kilograms for drying² — along with a 79-minute Super Speed cycle³ enhanced by AI-powered functions.

The Bespoke AI Laundry Combo is making waves with its thoughtful, user-centric features, further cementing Samsung’s leadership in home appliances. Samsung Newsroom takes a closer look at the subtle yet impactful details that set this model apart.

No More Shrinkage With the Magic 60°C

Anyone who has experienced heat-damaged or shrunken clothes knows the risks of high drying temperatures. The Bespoke AI Laundry Combo addresses this concern by keeping internal temperatures below 60°C,⁴ helping fabrics retain their original shape.

▲ The Bespoke AI Laundry Combo ensures that the internal temperature stays below 60°C, reducing the risk of fabric damage and shrinkage.

AI detects the weight of each load and precisely adjusts the temperature — raising it for smaller loads to save time and lowering it for larger ones to ensure even drying. This prevents common issues like clothes feeling dry on the outside but remaining damp inside.

Hassle-Free Heat Exchanger Maintenance With Auto Cleaning

As a key component of the drying systems, the heat exchanger requires regular cleaning to prevent reduced performance. The Auto Condenser Cleaning⁵ feature takes care of this maintenance by spraying high-pressure water before each drying cycle, clearing out dust to maintain smooth operation.

▲ The Bespoke AI Laundry Combo has the Auto Condenser Cleaning feature that automatically cleans the heat exchanger.

By eliminating buildup in advance, the feature helps ensure optimal drying — especially useful during summer when laundry loads are more frequent. Users can also clean the heat exchanger manually if needed.

Designed To Minimize Dust

The Bespoke AI Laundry Combo also helps minimize dust accumulation. By reducing airflow resistance in the duct and using a powerful fan, the machine generates strong air currents that effectively remove dust from fabrics. The back of the unit features multiple vents that allow dust to escape quickly, cutting down on residual particles.

A Laundry Machine That Keeps Evolving

Samsung continues to lead in AI-powered home appliances that evolve through regular software updates. The Bespoke AI Laundry Combo is no exception — last year’s model continues to receive ongoing upgrades to improve both functionality and performance.

One notable update is the lint filter⁶ cleaning reminder, alerting users to clear out dust and debris collected during the wash and dry cycles. Previously, users had to check the filter manually. Starting this year, the machine automatically detects filter blockage levels and sends notifications for easier, more intuitive maintenance.

Fresh, Odor-Free Laundry After Every Cycle

▲ The Bespoke AI Laundry Combo has the Auto Open Door+ feature that automatically opens the door to activate airflow and reduce internal moisture.

Unable to unload laundry right after a cycle ends? The Auto Open Door+ feature helps by automatically opening the door once the cycle finishes, releasing heat and humidity from inside the machine. After a wash-only cycle, this function activates airflow once the door opens — reducing internal moisture by up to 40%.⁷

¹ All information regarding the Bespoke AI Laundry Combo in this article is based on products launched in South Korea. Product specifications may vary by country and region of release. For accurate information, please refer to the official sales outlet or the manufacturer’s website in your country.
² As of March 5, 2025, the 2025 Bespoke AI Laundry Combo’s 25-kilogram washing capacity is the largest among household washing machines registered with the Korea Energy Agency. The 18-kilogram drying capacity is the largest among drum-type dryers as of March 10, 2025.
³ Tested using U.S. Department of Energy (DOE) standard fabric composed of 50% cotton and 50% polyester, using the Super Speed cycle. Actual results may vary depending on fabric type, moisture content, laundry characteristics and load size in real-world usage.
⁴ Based on internal test results from August 2018, verified by the Korea Apparel Testing & Research Institute (KATRI). Drying at a maximum temperature of 60°C resulted in half the shrinkage compared to drying at 70°C. Shrinkage was measured after two hours of exposure at 50°C, 60°C and 70°C. Test samples were composed of 84% nylon and 16% polyurethane. Results may vary depending on actual usage conditions.
⁵ The Auto Condenser Cleaning feature activates after the wash cycle and before the dry cycle in wash-and-dry programs. The function does not activate during wash-only cycles or if the drying time is under one hour. Cleaning of the heat exchanger is recommended every 180 cycles. Other internal components may also affect overall performance.
⁶ A filter that clears out dust and debris collected from clothes.
⁷ The Auto Open Door+ feature removes up to 40% more moisture after 24 hours compared to when the door remains closed. Test conducted under conditions of 25°C and 55% relative humidity, using a 1-kilogram International Electrotechnical Commission (IEC) load (standard course, spin level 4). Measurement based on a 10° door opening angle.

Samsung Newsroom recaps each regional seminar with on-site highlights and photos.

United States: Large-Capacity Washer-Dryers Win Praise for Practicality and Efficiency

▲ 2025 DA Global Tech Seminar held in the U.S.

The U.S. Tech Seminar took place on March 18 at Samsung Home, a Bespoke AI experience space in SoHo, New York City — a neighborhood synonymous with art and creative living.

American consumers tend to prioritize practicality and efficiency. Taking this into account, Samsung set up a dedicated experience zone for the large-capacity Bespoke AI Laundry Vented Combo, featuring a product cutaway mock-up that allowed visitors to intuitively understand the product’s core technologies and features. In addition, a live cooking demonstration showcased the AI capabilities of the Bespoke AI Oven, while the Bespoke AI Hybrid Refrigerator — which boosts energy efficiency using a semiconductor-based Peltier module — also mesmerized guests.

Europe: Bespoke AI Jet Ultra Takes Center Stage With Industry-Leading Suction Power

▲ 2025 DA Global Tech Seminar held in Germany

On the same day, the European Tech Seminar kicked off in Frankfurt, Germany, at World of Samsung — a global showcase designed to provide an in-depth look at Samsung’s products.

A key highlight was the Bespoke AI Jet Ultra, which features the world’s most powerful suction for a cordless stick vacuum cleaner at 400W. Samsung developers gave presentations, offering insight into the vacuum cleaner’s high-performance engineering. The Bespoke AI Jet Ultra recently earned 4.5 out of 5 stars from U.K.-based review outlet Trusted Reviews and ranked first among 43 cordless vacuums tested by German IT outlet Chip.

Latin America: SmartThings-Connected Home Appliances Growing at Twice the Global Rate

▲ 2025 DA Global Tech Seminar held in Mexico

The Latin America Tech Seminar took place on June 3 in the vibrant metropolis of Mexico City, Mexico, drawing media and influencers from 13 countries to experience Samsung’s new lineup firsthand. Consumers in the region have shown high interest in connected living, with SmartThings-connected appliance adoption growing at more than twice the global average.²

Reflecting this demand, demonstrations highlighted various features including Map View, Bixby, Routines — all easily accessible via SmartThings or the AI Home screen. Attendees also visited Sam’s House, a premium residential showroom where they engaged in hands-on interactions with Samsung’s connected products.

Southeast Asia: AI Appliances Optimized for Hot, Humid Climates

▲ 2025 DA Global Tech Seminar held in Thailand

On June 20, Samsung held the Southeast Asia Tech Seminar at a showroom in Bangkok, Thailand, where attendees explored the company’s latest products in settings simulating both commercial and residential spaces.

Through demonstrations, attendees experienced how the Voice ID feature on the Bespoke AI Family Hub refrigerator can recognize individual voices to deliver personalized responses. They also saw how Samsung is localizing AI home appliances to better suit Southeast Asia’s hot and humid climate — for example, the 1-Way Cassette system air conditioner and the Bespoke AI Top Load Washer. “The use of AI to enhance user experience and facilitate both usage and energy savings is particularly valuable and useful,” said Kemachad Gunpai of Future Trends Thailand who attended the seminar.

Southwest Asia: AI-Powered, Efficient Cooling Solutions in the Spotlight

▲ 2025 DA Global Tech Seminar held in India

Held on June 25 in Gurugram, India, the Southwest Asia Tech Seminar focused on SmartThings-connected solutions and energy-efficient features tailored to local preferences.

Among the demonstrations were AI appliances responding to sleep patterns detected by motion sensors, alongside cooling solutions tailored for Indian consumers. Attendees also received detailed explanations on how to track energy usage via SmartThings, a particularly relevant feature amid rising electricity costs. Samsung employees also explained how each product operates in AI Energy Mode to maximize efficiency and minimize energy consumption.

“Samsung will continue to develop and expand the Global Tech Seminars in ways that reflect the unique local characteristics of each region,” said Soohyuk Ro, Vice President and Head of Tech Insight Group at Digital Appliances (DA) Business, Samsung Electronics, as the seminars came to an end. “In doing so, we will provide even deeper insights into how Samsung’s AI Home and innovative AI appliances can bring meaningful benefits to daily life for everyone.”

¹ Product names and features mentioned in this article may vary by region.
² Based on internal data from Samsung, aggregated via BDC (BI & Analytics), reflecting the cumulative annual ratio of Wi-Fi-connected devices.

“Our primary goal for this year is to realize an AI Home that adapts intuitively to the user,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “We aim to enhance the user experience through continuous software upgrades for existing products, taking us one step closer to a true AI Home experience.”

New Update: Bixby and Samsung TV Plus

The Voice ID feature² is a new multi-voice recognition function provided by Bixby.³ It identifies users’ voices registered either on the refrigerator or a Galaxy mobile device, enabling personalized features based on the recognized user. This allows consumers to personalize shared home appliances for individual use, offering greater convenience and functionality.

For example, Bixby intelligently switches to each user’s Samsung account based on the recognized user. Users can check their registered schedules on the calendar,⁴ or their photos⁵ using simple voice commands. Also, they can trigger an alarm on their phone to check its location, even when the device is set to silent mode.⁶

The Voice ID feature also enables seamless interactions with the refrigerator screen for users who utilize vision enhancements on their Galaxy mobile phones. Even without a request to switch accounts, Bixby automatically switches accounts with general conversations for these users. It then synchronizes the appliance’s display modes with the settings on the user’s mobile phone, such as color inversion or grayscale.⁷

Additionally, Samsung has introduced a new way to activate Bixby on the screen. Previously, users could activate Bixby by clicking the Bixby icon on the screen or through voice commands. When the screen is off, an additional option has been added to activate Bixby by double-tapping the display. Users can make the most of this feature by selecting their preferred method in the settings.

The update is being applied to Bespoke AI Refrigerators with AI Family Hub launching in 2025 first,⁸ with availability coming after the completion of the latest software update on AI Family Hub screens or SmartThings.

Additionally, Samsung plans to gradually apply this update to the Bespoke AI refrigerators with AI Home⁹ in the second quarter of 2025. For refrigerators with AI Home, the update expands the service area for Samsung TV Plus, as well. Previously available in only South Korea and the United States, the service will extend to Canada, Brazil, Australia, Mexico and India. Thanks to the update, it is expected that consumers will be able to easily enjoy entertainment features right from their kitchen with Samsung TV Plus.

¹ Refers to the refrigerators with AI Family Hub, and 9-inch AI Home screens
² Each user must register for a Samsung Account on screen appliances in advance. Voice ID should be registered either on the refrigerator, or Galaxy mobile devices and then transferred to the refrigerator. (Limited to Galaxy S24 and subsequent models where Voice ID can be registered.)
³ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish (Spain, Latin America) and Portuguese (Brazil). User interface may change and differ by device. Availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and network connection (Wi-Fi or data network) are required.
⁴ To use calendar feature, users need to either register their schedule directly on the refrigerator or link their mobile phone calendar in advance. Only Google or Microsoft calendars saved under a Google or Microsoft account can be synced with the Bespoke AI Refrigerator with AI Family Hub. (Refrigerators with AI Home support Google Calendar only.)
⁵ Gallery feature is supported only for users who have saved photos to OneDrive cloud storage via the Samsung Gallery app on a Samsung mobile phone.
⁶ To enable the service, a preset is required in the SmartThings Find.
⁷ When a user registers a device through the SmartThings app, a one-time sync notification may appear via a plug-in. If the user signs into their Samsung account on a refrigerator and related settings are stored in the cloud, this data may be transmitted once to the device. Screen settings can be modified at any time, and any changes will be saved and remain in effect unless manually updated.
⁸ Timeline may vary depending on the service region or model.
⁹ AI Home refers to the 7’’ or 9’’ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

Samsung Newsroom sat down with Bona Lee, Vice President and Head of Customer eXperience (CX) Insight Group at Digital Appliances (DA) Business, Samsung Electronics, to discuss the latest accessibility features in Samsung’s home appliances and the philosophy that shapes them.

▲ Bona Lee from Samsung Electronics demonstrates the negative color mode on the Family Hub refrigerator’s display.

Q. What core value or principle guides your approach when designing accessibility features for home appliances?

Using home appliances typically involves a combination of sensory input — such as sight, sound and touch — along with cognitive functions like making selections and adjusting settings, as well as physical actions like pulling, pushing or lifting. These steps can present challenges for some users.

Samsung is working to reduce or eliminate these usability barriers to ensure that everyone can access all features and benefit from the latest technologies. As part of our broader commitment to inclusive design, we offer tailored solutions for different accessibility needs — such as tactile stickers for buttons, audio cues for users with visual impairments and control panels positioned at heights accessible to wheelchair users.

Q. What are some standout accessibility features or services that users might not be aware of?

▲ Visibility enhancement settings on the Bespoke AI Laundry Combo

The Bespoke AI Laundry Combo offers a significantly more streamlined control experience than before. While previous models required users to turn a dial and strain to read small text to select a cycle, the new model features a built-in digital screen with large, easy-to-read fonts. AI further enhances usability by prioritizing frequently used cycles at the top of the menu.

What’s more, SmartThings routines empower individuals with limited mobility by automating device control. A simple voice command like “I’m going to sleep” can turn off lights and appliances, creating a more comfortable and accessible home environment.

Q. What new accessibility features have been introduced in the 2025 Bespoke AI appliance lineup?

In the 2025 lineup of Bespoke AI appliances, Bixby can now recognize individual voices using Voice ID technology and provide accessibility settings tailored to each person. In addition, with built-in microphones and speakers, users can ask Bixby about the appliance’s status and receive key alerts via voice responses.

Moreover, the Auto Open Door feature — highly praised by users with limited mobility — has been expanded to more products, including refrigerators, washing machines, ovens and dishwashers. A light tap or simple voice command like “Open the [device] door” provides easy, hands-free access.

▲ The Auto Open Door feature on the Family Hub refrigerator

Q. Are there any ongoing collaborations focused on enhancing accessibility in home appliances?

Samsung is actively collaborating with various organizations to identify and address real-world accessibility challenges. We receive objective evaluations and expert guidance from various professional organizations including the Korea Center for Accessibility Assessment & Research. Additionally, accessibility features for our screen-equipped appliances — such as voice guidance and improved visibility — are being developed in alignment with the European Accessibility Act that goes into effect this June.

Internal collaboration is just as vital. The Samsung Family Supporters group — comprised of employees with disabilities and those with family members who have disabilities — is actively involved in shaping accessibility initiatives. Furthermore, the newly established Accessibility Employee Resource Group (ERG) within the Device eXperience (DX) Business fosters open dialogue by encouraging members to share real-life experiences and ideas to improve accessibility across our products and services.

Q. What results or improvements have come from these collaborations so far?

While many visually impaired users found voice guidance for operating SmartThings-connected appliances helpful, some reported that the initial device connection process was challenging.

To address this, we improved the SmartThings app and partnered with TUAT Corp. — the developer of AI-powered visual assistance app Sullivan Plus — to introduce a dedicated mode that recognizes Samsung appliances and helps users easily connect them to SmartThings. Selected for Samsung’s C-Lab Outside startup incubator, Sullivan Plus is expected to further enhance the overall user experience.

We’ve also developed assistive tools based on ideas and feedback from employees and the Samsung Family Supporters group. Designs for these tools are shared on ITDA, a public platform for customizing and 3D-printing assistive devices. One example is a stick-on handle for drawers, designed to support users with limited hand mobility. Development continues toward creating more automated assistive solutions that offer even greater convenience.

Q. What steps is Samsung taking to further advance its vision of “AI for All” in the future?

“AI for All” reflects Samsung’s commitment to ensuring that the benefits of technology are seamlessly integrated into everyday life — regardless of a user’s physical abilities or environment. It’s about transforming individual features into connected, inclusive experiences that make life better for everyone.

Looking ahead, Samsung will continue to embed universal design principles that prioritize inclusivity into product development. This includes gathering input from diverse user groups during the planning stage, leveraging user data to identify new opportunities and collaborating with both internal and external experts and organizations to create more meaningful solutions.

As AI capabilities in home appliances evolve, the goal is to create a truly intelligent in-home experience — one that understands each user, their family and their environment by automating tasks and reducing the need for manual input. Rather than addressing diversity with isolated features, Samsung strives to deliver integrated, all-in-one solutions that adapt to any situation.

We see this as the future of innovation — where accessibility and technology come together to serve everyone, under the vision of “Universal Accessibility, Universal Technology.”

Samsung Electronics today announced that it will launch the Bespoke AI Jet Lite, a lighter, more advanced model that builds on the success of its predecessor in its lineup of cordless stick vacuum cleaners.

“At Samsung, we continuously search for solutions that excel at everyday cleaning,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “To meet the increasingly varied cleaning requirements of modern homes, this stick vacuum has been designed to offer powerful suction and advanced AI features in a lightweight form factor.”

Lighter Weight, Powerful Suction

The new Bespoke AI Jet Lite has been designed to be lighter, weighing just 1.45kg in handheld mode — a 23% reduction compared to the previous model.¹ Thanks to its lightweight design, users can easily clean hard-to-reach areas such as the tops of cabinets, window blinds, ceilings and walls. Even with the brush attachment, the unit remains under 3kg, ensuring easy maneuverability for comprehensive cleaning throughout the home.

Despite its reduced weight,² the product is equipped with a HexaJet Motor that rotates at up to 140,000rpm, creating powerful suction of up to 280W.³ The impressive suction power allows the stick vacuum to excel when used independently for cleaning, but it can also be used in conjunction with a robot vacuum for a truly comprehensive cleaning experience.

Furthermore, upgraded AI functionality enhances convenience during the cleaning experiences. Based on Samsung’s AI Optimum Tech, AI Cleaning Mode 2.0⁴ is able to classify more cleaning environments,⁵ such as long-pile or short-pile carpet types — as well as corners⁶ — by sensing the brush load and vacuuming air pressure. It then automatically adjusts settings, like suction power, to deliver the same performance as Mid mode, while reducing battery power use by 14% and increasing maneuverability by 8%.⁷

Advanced Hygiene Features

The Bespoke AI Jet Lite ensures a clean, fresh home environment with its advanced hygiene features. These include the HEPA Filtration System, which is enhanced with a four-layer fine dust filter and optimized machine sealing to effectively capture even fine dust particles.⁸ This allows users to breathe cleaner air while vacuuming, reducing their exposure to airborne dust.⁹ Moreover, its dustbin and multi-cyclone system parts are fully washable, so it is easy for users to maintain cleanliness, ensuring a sanitary and fresh¹⁰ experience.

For added convenience, the All-in-one Clean Station provides a seamless and hygienic way to empty the dustbin while automatically charging the vacuum. Thanks to its multi-layered filtration, — which traps 99.999%¹¹ of dust particles — the station efficiently¹² empties the bin without releasing fine dust.

A New Addition to Samsung’s Extensive Vacuum Cleaner Lineup

The Bespoke AI Jet Lite is part of Samsung’s diverse vacuum lineup for this year, which includes the Bespoke AI Jet Ultra, the world’s most powerful cordless stick vacuum,¹³ and its latest vacuum and mop robot cleaner, the Bespoke AI Jet Bot Steam Ultra.

These new products reflect Samsung’s commitment to delivering personalized cleaning experiences that cater to a wide range of customer preferences. Consumers looking for a strong cordless stick vacuum cleaner with an AI-enhanced functionality can choose the maximum power model, the Bespoke AI Jet Ultra which delivers up to 400W¹⁴ of suction power. Those who prefer a lighter model can opt for the Bespoke AI Jet Lite, offering up to 280W of suction power.

In addition to the Bespoke AI Jet series, Samsung offers a comprehensive lineup that includes models like the Jet 95, 85 and others. Each series features a variety of specialized cleaning solutions, such as Spray Spinning Sweepers, Clean Stations and different brush configurations, allowing consumers to choose the ideal vacuum for their home’s unique needs.

Availability

The Bespoke AI Jet Lite will be available for purchase starting April 2025, with exact launch dates varying by region and country.

¹ Compared with the Samsung VS9700. Handheld body weight: Bespoke AI Jet Lite 1.45kg vs. VS9700 1.89kg. Bespoke AI Jet Lite with Slim LED Brush+ = 2.49kg and Bespoke AI Jet Lite with Jet Dual Brush+ = 2.7kg, VS9700 = 3.17kg when it adapted the Active Dual Brush for floor cleaning.
² Bespoke AI Jet Lite motor = 115g, VS9000 motor = 205g, VS9700 motor =150g.
³ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a sufficient capacity battery that is fully charged. Results may vary depending on actual usage.
⁴ The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App available on Android and iOS and Wi-Fi is on. The operation of AI Cleaning mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi is off or unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. In such cases, AI Mode operates limitedly. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, keep the Wi-Fi in the house on at all times. A Samsung account is required.
⁵ The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions.
⁶ AI Cleaning Mode 1.0 recognizes 4 usage conditions, including hard floor, carpet, mat and lifting (moving). AI Cleaning Mode 2.0 with Slim LED Brush+ recognizes corners as well as the 4 usage conditions, while AI Cleaning Mode 2.0 with new Jet Dual Brush+ recognizes 4 types of flooring: hard floors, lifted surfaces, and long- and short-pile carpets. The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions. Corner detection only operates in hard floor environments. “Corner” refers to the area where two flat and closed walls meet. The suction power increases about 2-3.5 seconds after the brush is pressed against the wall. If the brush contacts only one side of the corner or if there is a gap in the corner, it may not be recognized as a corner, and the recognition accuracy and reaction speed may vary depending on the wall shape and actual usage environment.
⁷ Based on internal testing when using the Jet Dual Brush+, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.4 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state. The maneuverability is based on the actual measured value in accordance with the IEC 62885-2 Cl. 7.3.9 standard. In average, the maneuverability increases by 8% compared to Mid mode. Results may vary depending on the actual usage conditions. The effect may differ when using the Slim LED Brush+.
⁸ Refers to dust particles with the size of 0.3µm or above.
⁹ Based on testing by SGS-IBR Laboratories, in accordance with the ASTM F3150 standard, using Jet Mode. Results may vary depending on actual usage.
¹⁰ After cleaning, dry the fine dust filter completely for more than 24 hours in the shade before use.
¹¹ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-2 Cl. 5.14 standard. Results may vary depending on the actual usage conditions.
¹² Based on internal testing using various types of dusts. Results may vary depending on the actual usage conditions.
¹³ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.
¹⁴ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min. Results may vary depending on actual usage.

In a 2024 survey¹ conducted by Samsung with 1,443 participants across five countries, the most preferred AI appliance experience was “easier and more natural voice control” (32%) followed by “integrated touchscreens on appliances” (30%).

Samsung first introduced a 21.5-inch screen on its Family Hub refrigerator in 2016. Since then, the company has incorporated a variety of screen sizes — including 4.3-inch, 7-inch and 32-inch displays — across its home appliance lineup. Samsung further broadened the scope this year to include both combined and standalone washers and dryers, as well as induction cooktops. Notably, a 9-inch screen has been added to the refrigerator lineup for the first time — offering consumers even more choice.

How have screen-equipped appliances changed users’ daily lives? Samsung Newsroom highlights five ways Samsung’s Bespoke AI screen-equipped appliances help users get more out of their homes.

1. Personalized Information at a Glance With Daily Board

The dashboard-style Daily Board² allows users to easily view personalized information right from the kitchen. Introduced for the first time this year, the feature is available on various screen-equipped refrigerators including Samsung’s new refrigerator with 9-inch AI Home screen.

As users head to the kitchen for a glass of water in the morning, they can check the weather, view their schedule and even get recipe suggestions using ingredients stored inside the fridge — all from the screen. For a personal touch, they can also leave notes for family members.

The upgraded AI voice assistant Bixby³ recognizes individual voices and offers tailored support from displaying schedules to helping users find their smartphones.⁴

2. From Recipe to Oven: Orchestrating Meals With Ease

Samsung’s screens go beyond controlling individual home appliances — they enhance the entire home experience through seamless device connectivity.

AI Vision Inside⁵ now recognizes up to 37 types of fresh ingredients stored in the refrigerator and automatically creates a food list on the screen. The newly introduced AI Food Manager can also recommend up to 50 frequently used processed or packaged items based on usage patterns.⁶ From the screen, users can receive personalized recipe suggestions tailored to available ingredients. These recipes can then be sent to connected cooking appliances — such as ovens and induction cooktops — via SmartThings, making meal preparation smooth and convenient.

3. Control the Entire Smart Home From One Screen

With the Map View feature, users can monitor and control all their connected home appliances from a single screen.⁷ Everything can be managed remotely, from adjusting modes and changing temperatures to managing other key settings. Whether in the kitchen or living room, users can answer phone calls, monitor visitors or unlock doors — all through the screen.

Notably, this year’s new models⁸ feature upgraded screens that go beyond basic control — now, they serve as smart home hubs capable of connecting to and managing a wide range of devices. In addition to Wi-Fi, the appliances support Zigbee, Matter and Thread for more compatibility with various smart home and Internet of Things (IoT) ecosystems.⁹

4. Just a Simple Tap To Enjoy Home Entertainment

Samsung’s AI appliances make it easy to enjoy entertainment — either by mirroring content from a smartphone or directly accessing the internet or apps like YouTube and Spotify from the screen. For example, users can cook while watching a mirrored video on the refrigerator screen or use the washing machine’s screen to search YouTube for laundry tips and set the appropriate wash mode.

5. Energy Use Monitoring and Smart Maintenance Tips

One of the biggest advantages of Samsung’s large screens is their ability to intuitively visualize and manage energy consumption and maintenance tasks.

With SmartThings Energy, users can track energy use and reduce consumption through AI Energy Mode. They can also access the Optimal Scheduling feature¹⁰ that suggests ideal times to run appliances based on periods of high carbon emissions. After each wash or dry cycle, the screen displays a graph that breaks down the time spent and energy used.

To extend the appliance’s lifespan and ensure safety, the screen regularly checks device status and notifies users when filters need changing or cleaning. Bixby can even visually and audibly provide maintenance instructions on the screen when users ask.¹¹

Under its “Screens Everywhere” vision, Samsung continues to expand its lineup of screen-equipped appliances — designed to understand and support users’ daily lives. To explore how the 2025 Bespoke AI lineup delivers a differentiated, AI-enhanced experience through screen innovation, watch the video below.

* Product images shown in the video may vary by region and differ from actual usage.

¹ Online survey allowing multiple responses, conducted from August 30 to September 9, 2024. Participants included men and women aged 20 to 59 from South Korea, the United States, the United Kingdom, Mexico and Vietnam — all within the top 50% household income bracket and identified as key decision-makers or users in home appliance purchases. Of the 2,283 respondents, 1,443 expressed purchase intent for the accessibility concept — AI appliances that can be easily and conveniently controlled from anywhere in the home.
² The 2025 Bespoke AI refrigerator with 9-inch AI Home screen, the 32-inch Family Hub and select 2024 refrigerator models are scheduled to receive this update via Smart Forward in phases. Smart Forward updates are available for software only, and for models released after 2017 that are equipped with standardized OCF protocol. Adequate hardware specifications may be required for certain updates. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
³ Bixby availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (U.K.), English (U.S.), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil). Voice ID will be available starting May of 2025 through Smart Forward update. Launch date may differ according to region and country. To activate Bixby, a Samsung Account is required. Up to six accounts can be registered per device. To increase the accuracy of identifying each voice, it is recommended for you to register your voice in quiet surroundings. Voice ID is done based on the tone of voice used during registration process. Any change or modification to your voice may lead to misidentification.
⁴ This update is planned for release in the first half of 2025 via Smart Forward. Once Bixby recognizes a user’s voice, it switches to the Samsung account linked with the Family Hub and provides personalized information such as schedules (compatible with Google and Microsoft Calendar apps), phone location, photos and more. This Bixby voice recognition feature is supported on screen-equipped appliances running Tizen OS but not on washer and dryer models with 4.3-inch screen running Tizen Lite OS.
⁵ Available on select T-Type and French Door refrigerator models. As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.
⁶ AI Vision Inside will recognize and recommend that users save processed food items that have been placed inside multiple times, allowing up to 50 items to be saved with the designated name. Processed foods are limited to those that keep a certain packaged form. AI Home recommends saving the item after it has been input more than 4 times during 30 days.
⁷ A Wi-Fi connection and a Samsung account are required. Third-party devices must be SmartThings compatible.
⁸ Availability of the hub function in Samsung’s screen-equipped appliances may vary by model and region. It is applied to products such as the 32-inch and 9-inch screen refrigerators, as well as the 7-inch screen washers and dryers (excluding standalone models). A Wi-Fi connection and a Samsung account are required. All products must be connected to SmartThings. Only 3rd party devices that are compatible with SmartThings can be registered.
⁹ Update times vary by product and each protocol.
¹⁰ Features and availability of services may vary by region.
¹¹ Bixby can answer troubleshooting- and usage-related questions based on the appliance’s user manual.

▲ Bespoke AI Jet Ultra in a hallway

Samsung Electronics today announced the global rollout of the Bespoke AI Jet Ultra, the world’s most powerful cordless stick vacuum cleaner,¹ which was unveiled at the Welcome to Bespoke AI global event held this month. Featuring the upgraded AI Cleaning Mode 2.0 and advanced HEPA filtration system, this latest innovation builds on Samsung’s leadership in smart home cleaning appliances.

“Samsung has proven its next level innovation in the cordless stick vacuum cleaner segment by launching the most powerful model in the world,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Building on the previous achievement of the Bespoke Jet AI, which was the world’s first UL verified AI-powered cordless stick vacuum cleaner,² we’re confident that this new model will be a true game changer in the global market.”

Clean Thoroughly With the World’s Most Powerful Suction Power

▲ Bespoke AI Jet Ultra in a living room

The Bespoke AI Jet Ultra boasts suction power of up to 400W³ to tackle even the toughest cleaning tasks. The HexaJet Motor is the key component that generates high suction power. Its unique Hexagon stator structure with a second-stage diffuser and an impeller with the reduced thickness improve airflow and increase motor efficiency, thus enabling up to 400W of suction power. Plus, the motor allows the vacuum cleaner to run for up to 100 minutes on one battery when using Min mode,⁴ so users can clean their whole house in one go.

Intelligent Cleaning Support Through AI Cleaning Mode 2.0

▲ Bespoke AI Jet Ultra in a dress room

The Bespoke AI Jet Ultra also introduces the upgraded AI Cleaning Mode 2.0.⁵ By sensing the brush load and vacuuming air pressure, this mode can classify a total of six different cleaning environments⁶ using Samsung’s AI Optimum Tech and automatically adjust the cleaning performance. When using the Active Dual Brush, it can recognize whether a carpet is normal or long-pile. The vacuum cleaner senses corners⁷ with the Slim LED Brush+, as well. And by adjusting the suction power and brush speed⁸ for the different cleaning environments, it uses power more efficiently, reducing battery power use by 21% and increasing maneuverability by 8% with performance akin to Mid mode.⁹

Advanced HEPA Filtration System

Complementing this powerful and intelligent experience, Samsung has enhanced the filtration system to ensure dust particles are captured when air is expelled from the vacuum cleaner. The Bespoke AI Jet Ultra features a Multi-layered Filtration system that effectively traps fine dust.¹⁰ When air comes in, internal compartments like the cyclone and a metal mesh grille filter catch dust particles in succession. As a result, it achieves a filtration efficiency of 99.999%.¹¹

Another distinctive benefit is that Samsung has implemented HEPA filtration into its Multi-layered Filtration system. With this system, the Bespoke AI Jet Ultra captures dust particles as small as 0.3µm, allowing less dust¹² to escape into the air.

¹ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.
² In May 2023 it was the first cordless stick vacuum cleaner to receive AI certification from UL Solutions, a leading independent safety science organization.
³ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min.
⁴ The stated run time applies when using a large capacity battery (3970mAh) and the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.
⁵ The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App. The operation of AI Cleaning Mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi connection is unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, users should keep the Wi-Fi in the house on at all times.
⁶ The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions.
⁷ Corner and floor-wall joint detection only operates in hard floor environments. “Corner” refers to the area where two flat and closed walls meet. The suction power increases about 2-3.5 seconds after the brush is pressed against the wall. If the brush contacts only one side of the corner or if there is a gap in the corner, it may not be recognized as a corner, and the recognition accuracy and reaction speed may vary depending on the wall shape and actual usage environment.
⁸ The brush rotation speed (rpm) can only be adjusted when using the Active Dual Brush.
⁹ Based on internal testing when using the Slim LED Brush+, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.4 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state. The maneuverability is based on the actual measured value in accordance with the IEC 62885-2 Cl. 7.3.9 standard. Results may vary depending on the actual usage conditions.
¹⁰ Refers to dust particles in the size range of 0.5 to 4.2µm.
¹¹ Based on internal test in accordance with the IEC 62885-2 Cl. 5.11 standard, using Jet Mode. Results may vary depending on actual usage.
¹² Based on testing by SGS-IBR Laboratories, in accordance with the ASTM F3150 standard, using Jet Mode. Results may vary depending on actual usage. Compared to our non-HEPA filter model. Refers to dust particles with the size of 0.3µm or above.

▲ Bespoke AI Laundry Vented Combo_Dark Steel

Samsung Electronics today announced the addition of the Bespoke AI Laundry Vented Combo¹ — an All-in-One Washer and Electric Dryer with a 7-inch AI Home touchscreen – to its lineup of Bespoke AI Laundry appliances. The combined unit eliminates the need to transfer laundry between washing and drying, while also bringing fast drying performance and intelligent functionality that makes laundry remarkably convenient.

Samsung has continued to innovate in the laundry room to offer consumers a wide array of washer and dryer models for spaces of all sizes and layouts. The Bespoke AI Laundry Ventless Combo was a standout in 2024, as it raised the bar for all-in-one washer-dryers by eliminating the common performance sacrifices associated with the format. The new Bespoke AI Laundry Vented Combo builds on its innovation and success, giving consumers another stylish and convenient space-saving option.

“At Samsung, our mission is to create smart home solutions that make life easier, more efficient and more sustainable, elevating home space to the next level in both performance and style,” said Jeong Seung Moon, EVP and Head of R&D Team for Digital Appliances Business at Samsung Electronics. “The Bespoke AI Laundry Vented Combo brings exceptional time-saving efficiency to the laundry room in a compact all-in-one solution.”

Convenient, Time Saving Functionality

▲ Bespoke AI Laundry Vented Combo_SuperSpeed

The Bespoke AI Laundry Vented Combo is a powerful model that washes and dries clothes completely in a single machine in just 68 minutes² when using the Super Speed cycle. Its roomy 5.3 cu. ft. Ultra Capacity drum lets users do more laundry in a single load, and its vented design uses the internal heater and fan to move hot air through clothes and vent out moisture, ensuring clothes are always dried quickly and thoroughly. For even more convenience, the Vented Combo can simply swap out the currently installed washer and electric vented dryer.

And with Samsung’s AI Bubble technology, users can enjoy clean clothes, cycle after cycle. Water, air and detergent combine to create a cleansing foam that seeps into fabrics for an effective wash. To tackle tough stains without spending time pretreating them, the Steam Wash cycle comes into action. The drum releases steam to thoroughly saturate every item in the load and ensure an effective deep clean.

Effortless Operation

▲ Bespoke AI Laundry Vented Combo_Lifestyle

Like the other products in Samsung’s Bespoke AI Laundry lineup, the Vented Combo automates the process of washing and drying clothes, streamlining laundry routine and making it faster, easier experiences. Its intuitive 7-inch AI Home display is simple to use and gives a quick access to the Combo’s settings for effortless operation. And for those busy moments when the user is multi-tasking or has their hands full, convenient Voice Control capabilities let them give commands to turn the Combo on or off, access settings and more.³

Samsung’s AI Opti Wash & Dry technology uses powerful AI sensors to detect soil levels and fabrics, automatically adjusting settings as needed during the cycle to deliver a better wash and dry.⁴ For added convenience, the Flex Auto Dispense System automatically dispenses up to 47 loads⁵ of detergent — or users can choose to split the compartment, so it dispenses up to 34 loads of fabric softener and 25 loads of detergent. And when the clothes are finished drying, the Auto Open Door pops open, allowing leftover moisture to evaporate, preventing unpleasant, musty odor so clothes are fresh and dry when taken out.

And with built-in Wi-Fi connectivity, users can also get end-of-cycle alerts and remotely start, stop or delay the Combo from their mobile phone, using the SmartThings app.⁶

Innovations To Improve Energy Efficiency

▲ Bespoke AI Laundry Vented Combo_Lifestyle1

The Bespoke AI Laundry Vented Combo is engineered for seamless sustainable living. As an ENERGY STAR® Certified washer-dryer, it has been recognized by the U.S. Environmental Protection Agency (EPA) for delivering energy efficiency along with the latest in technological innovation.⁷

SmartThings Energy allows them to monitor power consumption and estimate their monthly electricity bill for improved control over their energy usage.⁸ They can also turn on AI Energy Mode⁹ to have the Vented Combo automatically optimize its energy consumption and reduce usage by up to 30%.¹⁰ The Vented Combo is also equipped with Samsung’s Less Microfiber cycle setting, which allows users to gently clean synthetic textiles while reducing 39% of microfibers released into the ocean.¹¹

Availability and Pre-Orders

Samsung’s Bespoke AI Laundry Vented Combo comes in two premium colors — Dark Steel and Brushed Black for the U.S. consumers. Only the Brushed Black is available in Canada and the Dark Steel in Mexico. For those who prefer the ventless version, the Bespoke AI Laundry Ventless Combo with Heat Pump is available in Dark Steel.

The Bespoke AI Laundry Vented Combo is now available for pre-order in the U.S. and will be available in Canada and Mexico in 2Q of 2025.

¹ Among 27″ combo washer/dryers. Sold only in USA, Canada and Mexico.
² Based on using a Super Speed cycle only with a 10 lb. DOE load (cotton 50% + polyester 50%). Individual results may vary based on actual load content.
³ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Bixby availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (U.K.), English (U.S.), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil).
⁴ Fabric sensing operates for 8 lbs (3.6kg) and under. Based on AI algorithm using IEC 8 lbs (3.6kg) load. To prevent wear, wash like fabrics together. Results may vary.
⁵ Expected number of loads: Detergent compartment can hold general detergent for up to 25 loads. Flex compartment can hold one of the following: softener for up to 34 loads, general detergent for up to 22 loads or specialty detergent for up to 29 loads. Actual results may vary depending on individual use.
⁶ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁷ Visit www.energystar.gov for more information on ENERGY STAR® guidelines.
⁸ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁹ Can be applied on Towels, AI Opti Wash & Dry, Heavy Duty, Super Speed, Small Load cycle only when the selected washing temperature is ‘hot.’ Applicable to wash only.
¹⁰ Based on internal testing with IEC 8lbs. (3.6kg) load except for Small Load cycle [IEC 4lbs. (1.8kg) load]. Results may vary depending on the actual usage conditions.
¹¹ Based on testing by the Ocean Wise Plastics Lab using a 2kg load of 100% polyester hoodies, comparing the Synthetics cycle on a Samsung conventional model 27″ washing machine with US design and the Less Microfiber cycle. Results may vary depending on the actual clothes and usage conditions. Applicable to wash only.

Samsung Electronics unveiled its refreshed “AI Home” vision and innovative appliance lineup at its global launch event, Welcome to Bespoke AI, in Seoul, Korea. With a focus on providing a more secure and intuitive user experience, the company introduced an AI Home experience, showcasing advanced AI features and a wider range of screen-enabled appliances.

Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics, opened the global press conference by introducing the company’s vision for creating an AI Home that harmoniously connects various devices and, as a result, caters to user needs in every room of the home.

“Through our Bespoke AI appliances, Samsung has brought an AI Home to life that not only enhances everyday convenience but also enables energy savings and care,” said Jeong Seung Moon. “We will continue to expand the advanced AI Home to more households, leveraging smart screens, Bixby and Knox security.”

The 2025 Bespoke AI Appliance Lineup

▲ Samsung unveiled the new Bespoke AI appliances for 2025.

During the event, Samsung introduced its Bespoke AI appliances for 2025, which bring new and innovative functionalities to solve users’ difficult problems.

At the heart of the company’s vision is the AI Home display.¹ Built upon the innovation of the first introduction of the AI Home display last year, the AI Home with new size options has been expanded to a broad range of new products, such as Bespoke AI Refrigerators, the Bespoke AI Laundry Vented Combo, Washers and Dryers.²

The 9-inch AI Home screen on the Bespoke AI Refrigerator lineup increases consumers’ options by offering a similar experience to what’s available on the larger AI Family Hub screen. With the upgraded AI Vision Inside,³ food management has been enhanced with new features such as recognition of processed food items,⁴ for models with the AI Family Hub and those with the AI Home. Through the 7-inch AI Home in the Bespoke AI Laundry, users can intuitively control the washing and drying cycles, as well as monitor and control other connected devices.⁵

Moreover, the new Bespoke AI appliances bring enhanced features that adapt to consumer needs. For example, the Bespoke AI Hybrid Refrigerator utilizes AI to efficiently cool the inside of the fridge, detecting its current status and predicting internal temperature changes to effectively adapt cooling.

The Bespoke AI Laundry includes new functions to enhance consumer convenience, with new standalone models that have upgraded AI Wash and AI Dry to AI Wash+ and AI Dry+,⁶ as well as models to be launched in Europe, using up to 55% less energy than class A minimum requirements for the washer.⁷ Also, Samsung unveiled the new Bespoke AI Laundry Vented Combo, which is the first ever vented combo in its class.⁸ It significantly reduces drying time, finishing both washing and drying in 68 minutes with its Super Speed cycle.

Samsung is continuing to innovate its vacuum cleaner lineup, as well. The cordless stick vacuum cleaner, the Bespoke AI Jet Ultra, will be launched with the world’s most powerful⁹ suction power of up to 400W.¹⁰ The upgraded AI Cleaning Mode 2.0¹¹ classifies more diverse environments¹² like corners¹³ and the type of carpets¹⁴ for improved cleaning performance.

Samsung also revealed the Bespoke AI Jet Bot Steam Ultra.¹⁵ Not only is the robot vacuum cleaner designed to climb thresholds, but it is also enhanced with AI Object Recognition for complex environments,¹⁶ which can recognize obstacles as small as 1cm, and even transparent liquids¹⁷ for better cleaning results. And when it encounters corners or walls, the brush pops out, allowing it to clean areas that can be difficult for typical robot vacuum cleaners to deal with.

Samsung Home Appliances Bring Easy To Use, Care and Saving to Consumers

Samsung elaborated further on its “AI Home” vision and its commitment to integrating AI across the connected experience to cater to diverse lifestyles — through the core benefits of Easy to Use, Care and Saving.

Thanks to the adoption of the AI Home display, users will find it easier than ever to engage with the full functionality of their Bespoke AI appliances. The smart screen is now an even better central control hub, even connecting third party devices through SmartThings without the need for a separate hub device.¹⁸ Users can also utilize features like the refrigerators’ Daily Board to receive personalized information and better manage their day — or use Map View to effortlessly monitor and control other connected devices.

The upgraded Bixby allows for easier control of appliances through voice commands and enhances usability through new features like Voice ID.¹⁹ It personalizes services by recognizing the user’s voice, automatically switching to the Samsung account of the speaker and showing their calendar on the screen. And if that person also uses the low vision option on their Galaxy smartphone, it will be automatically synced to the screen for a better viewing experience.

New SmartThings services were also introduced during the event, including Family Care,²⁰ which sends an alert to other family members if a user’s movement is not detected at the set time — or if there is no activity for a certain amount of time after the last activity. It is also possible to use the robot vacuum cleaner to look for signs of an emergency, with all of this functionality being tightly secured by Samsung Knox.

Continued Efforts To Deliver Reliable Experiences

To complete its “AI Home” vision for 2025, Samsung shone a light on how it is pushing the boundaries of innovation, prioritizing a trusted experience for users.

First, Samsung will apply enhanced Knox security to devices across the lineup so that users will be able to enjoy their AI Home experience with peace of mind. This year in particular, Trust Chain, which is part of Knox Matrix, is applied to all Wi-Fi enabled appliances launching in 2025. Users can continuously monitor products’ security status in real time through the dashboard.²¹

Knox Vault is also applied to home appliances for the first time,²² storing particularly sensitive user information, such as passwords and authentication information, in a separate hardware chip to ensure protection. Furthermore, to protect against the potential of future quantum attacks, Samsung’s security is also equipped with post-quantum cryptography (PQC), a part of Knox Matrix Credential Sync, for its screen-applied products.²³

Another key priority for Samsung is making sure that customers can use the latest software features on their existing appliances without buying new ones. With Smart Forward,²⁴ the software update service through SmartThings, Samsung continuously updates its appliances with new features to enhance the consumer experience.

Samsung is also actively improving product maintenance. SmartThings Home Care utilizes AI to diagnose each appliance’s status, and if signs of malfunction are detected, it sends a notification in advance. In addition, a technical support representative can provide guidance on remote measures based on pre-diagnosis results.²⁵ This support feature has already expanded to more countries, including France, Netherlands and Canada, following Korea and the United States.

By integrating all of these wide-ranging initiatives, Samsung aims to create safer and more reliable smart home experiences that users can enjoy with comfort and peace of mind.

▲ Samsung DA held a global event to unveil its vision and new products.

¹ AI Home display refers to the 7″ or 9″ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
² AI Home is available on select models, and its availability may vary by region.
³ Available on select T-Type and French Door refrigerator models. As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.
⁴ AI Vision Inside will recognize and recommend that users save processed food items that have been placed inside multiple times, allowing up to 50 items to be saved with the designated name. Processed foods are limited to those that keep a certain packaged form. AI Home recommends saving the item after it has been input more than 4 times during 30 days.
⁵ A Wi-Fi connection and a Samsung account are required. Third-party devices must be SmartThings compatible.
⁶ Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together. For US, the names of features are applied differently; AI OptiWash and AI OptiDry to AI OptiWash+ and AI OptiDry+.
⁷ Based on Samsung internal testing. The energy consumption of this 9KG model is EEI 21.8, which is 55% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9KG models). Energy ratings tested with Eco 40-60 program, 55% savings tested with Eco 40-60 program.
⁸ Among 27” vented washer/dryers. Sold only in the U.S., Canada and Mexico.
⁹ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.
¹⁰ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min.
¹¹ The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App. The operation of AI Cleaning mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi connection is unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, keep Wi-Fi on in the house on at all times.
¹² The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions.
¹³ When used with Slim LED Brush+. Corner and floor-wall joint detection only operates in hard floor environments. “Corner” refers to the area where two flat and closed walls meet. The suction power increases about 2-3.5 seconds after the brush is pressed against the wall. If the brush contacts only one side of the corner or if there is a gap in the corner, it may not be recognized as a corner, and the recognition accuracy and reaction speed may vary depending on the wall shape and actual usage environment.
¹⁴ When used with Active Dual Brush.
¹⁵ Product features are still in development and may change. It does not guarantee final specifications.
¹⁶ Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.
¹⁷ A liquid spill is defined as having a size of 7cm x 7cm or larger. Identification may be affected by the size of the stain or the environmental conditions of the floor, such as the floor pattern.
¹⁸ Available in the refrigerators’ 32” AI Family Hub and/or 9” AI Home. A Wi-Fi connection and a Samsung account are required. All products must be connected to SmartThings. Only 3rd party devices that are compatible with SmartThings can be registered.
¹⁹ Bixby availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (U.K.), English (U.S.), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil). Voice ID will be available starting May of 2025 through Smart Forward update. Launch date may differ according to region and country. Bixby activated Samsung Account is required. Up to six accounts can be registered per device. To increase the accuracy of identifying each voice, it is recommended for you to register your voice in quiet surroundings. Voice ID is done based on the tone of voice used during registration process. Any change or modification to your voice may lead to misidentification.
²⁰ Appliance must support Wi-Fi and connect to SmartThings to activate service. Users can activate the service on the SmartThings.
²¹ Trust Chain Dashboard is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025.
²² Knox Vault is applied to Bespoke AI Jet Bot Steam Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.
²³ PQC is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.
²⁴ Smart Forward updates are available for software only, and for models released after 2017 that are equipped with standardized OCF protocol. Adequate hardware specifications may be required for certain updates. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
²⁵ Applicable to appliances launched after 2018 and is supported on models with standardized OCF protocol released from 2018 onward. Supported features may vary according to region and country. Appliance must support Wi-Fi and connect to SmartThings to activate service.

This year’s Bespoke AI Laundry products incorporate the 7” AI Home screens, extending Samsung’s “Screens Everywhere” vision that was first presented at CES 2025. These screens offer intuitive control and monitoring of essential information related to the laundry experience, such as wash cycles and remaining detergent levels. They also remember user habits and consider periodic and seasonal needs, suggesting appropriate cycles to free users from having to consider the right cycle every time. The AI Home also functions as a central hub allowing users to monitor and control connected appliances, while also enjoying online videos or music.

“Last year’s launch of the Bespoke AI Laundry Combo marked the beginning of integrating screens into our products, providing users access to essential information about laundry and home control,” says Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “This year, we are excited to unveil the complete Bespoke AI Laundry lineup, which caters to a wider range of customer needs and enables them to take advantage of these convenient screens.”

The Bespoke AI Washer & Dryer sets are designed to simplify laundry routines with advanced AI algorithms and sensors, optimizing washing and drying performance while enhancing energy efficiency. The original AI Wash and AI Dry are upgraded to AI Wash+ and AI Dry+, with enhanced fabric detection abilities to ensure efficient and high-quality washing and drying for a wider variety of fabric types.

27-Inch Wide Large Capacity Washer & Dryer Set Brings Extensive Laundry Capabilities

Samsung is introducing a 27-inch large capacity washer and dryer set,² with each device featuring the 7” AI Home and utilizing a sleek Bespoke design based on a fully unified flat-panel aesthetic. In addition to the flexibility of vertical or horizontal installation layouts, the substantial capacity allows users to wash large items, like king-size comforters, with ease.

The washer now features the upgraded AI Wash+, which has been upgraded to newly detect outdoor fabrics and denim.³ Based on the detected fabric type, soil level and weight of the laundry, the AI Wash+ cycle efficiently⁴ cleans clothes by automatically adjusting detergent levels, rinsing time and wash settings. The washer also features a Bedding cycle that can sense the thickness of the blankets and adjust the cycle time and water usage accordingly.⁵ Users can also experience next-level convenience with features like Auto Open Door and Speed Shot technology which completes wash cycles in just 30 minutes.⁶

The matching large capacity dryer is launching in two types to meet living environments of different regions – the vent type in certain countries in the Americas, and a heat pump type in other regions. Users will be able to enjoy thorough and gentle drying with AI Dry+, which has been upgraded to detect fabric types and take them into account to optimize drying⁷ along with real-time temperature, weight⁸ and moisture content. The upgraded feature’s AI algorithm uses an advanced sensor that carefully monitor various factors to detect four fabric types,⁹ which results in benefits like heavy duty drying such as denim. Previously, denim was harder to dry evenly due to thicker sections like pockets, but the dryer can now detect this fabric to and reduce drying inconsistencies, delivering better performance.

The dryers also provide the Bedding feature, which also uses an advanced algorithm to detect a blanket’s size for optimized drying times and dryness.¹⁰ For those times when drying needs to be finished quickly, the vent type’s Super Speed Drying can complete a drying cycle in as little as 30 minutes.¹¹

Along with the washer and dryer set, a large capacity washer-dryer combo model¹² is also being launched for users looking for a compact, all-in-one device that can complete both jobs while using up limited space. The combo incorporates the AI Home, AI Wash+ and AI Ecobubble like the washer, and dries the clothing through a condensing method.

24-Inch Wide Small Capacity Washer & Dryer Set Boosts Laundry Efficiency

Following the unveiling of the Bespoke AI Washer at IFA 2024, the 24-inch small capacity washer & dryer set will be launching in Europe later this year. Like the large capacity washer and dryer, the small capacity set also incorporates the 7” AI Home, providing intuitive control and connectivity features for a wider audience.

The washer, built to be highly efficient to meet the needs of the European market, consumes up to 55% less energy than the minimum efficiency requirements for a Class A rating.¹³ It also supports thorough¹⁴ cleaning optimizing water and detergent use with AI Wash, and ensures gentle washing while improving soil removal with AI Ecobubble. QuickDrive, available with 11 different cycles, can reduce wash time by up to 50%¹⁵ without compromising cleaning performance.

The matching dryer features the AI Dry+, capable of drying precisely by detecting four fabric types¹⁶ — Normal, Denim, Towels and Synthetics. This enables the machine to dry precisely¹⁷ while reducing energy use by up to 10% and drying time by up to 15%.¹⁸ QuickDrive is also useful when users need to dry their laundry both quickly and gently, reducing drying time by up to 35%¹⁹ through automatic adjustments of the inverter compressor.

With the launch of these new products, Samsung continues to push the boundaries of innovation, offering highly intelligent, efficient and aesthetically pleasing appliances that simplify everyday life by delivering enhanced convenience to users.

¹ You will need a Samsung account to access AI Home, our network-based service that includes apps and our other smart features available through your device. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
² Washer is 18.5kg~26kg capacity, and Dryer 17kg~24kg capacity depending on the region of launch.
³ Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together.
⁴ Based on an AI-created algorithm and internal testing using the AI Wash+ on a 3kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 3kg and under. Actual results may vary depending on individual use.
⁵ Washes dry blankets weighing up to 4 kg.
⁶ Applicable on a Cotton wash course. Based on internal testing using a Normal course at 40°C with a DOE 3kg load. Results may vary depending on the actual usage conditions.
⁷ Based on an AI-created algorithm. Actual results may vary depending on individual use.
⁸ Applies to Heat Pump type only.
⁹ The types of detectable fabric are Normal, Heavy Duty, Synthetics, and Delicates for Vent Type, and Normal, Towel, Denim, Delicates for Heat Pump models.
¹⁰ The Bedding drying cycle can dry up to 4 kg of dry comforters.
¹¹ Tested on the Samsung DV90F with a DOE (Cotton 50% + Polyester 50%) 8lb load. RMC (Remaining Moisture Content) under 48%, 24℃±2℃, RH (Relative Humidity) 50% ±10%.
¹² Launched in select countries in South East Asia, Middle East, Africa and China (Taiwan)
¹³ Based on Samsung internal testing. The energy consumption of this 11KG model is 21.8kWh / 100 cycles, which is 55% more energy efficient compared to the minimum threshold of energy efficiency class A (52kWh / 100 cycles for 11KG models). Energy ratings tested with Eco 40-60 program, 55% savings tested with Eco 40-60 program.
¹⁴ Based on an AI-created algorithm. Actual results may vary depending on individual use.
¹⁵ Based on internal testing (in accordance with IEC 60456-2010) of the WF90/24 cycles with the QuickDrive option compared to cycles without the QuickDrive option. Result: Wash time reduced by 13.2%-50.8%. Results may vary depending on the actual usage conditions. This may increase energy usage.
¹⁶ Based on an advanced AI algorithm, utilizing weight, moisture content and drying temperature data, it can detect four types of fabric: normal, denim, towel and synthetics.
¹⁷ Based on an AI-created algorithm. Actual results may vary depending on individual use.
¹⁸ Based on internal testing (synthetic 2kg load) of the DV90F/24 using AI Dry+ compared to DV5000D using Eco cotton.
¹⁹ Based on internal testing on the DV90F/24 model, Comparison of drying time for IEC cotton 9kg load drying under Eco cotton + QuickDrive On / Off conditions. Result: Drying time reduced by 35%. Results may vary depending on the actual usage conditions. Using QuickDrive may increase your energy usage.

“By offering a wide array of refrigerator options across type and also screen sizes, we are expanding choices to meet diverse household requirements,” says Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Consumers can enjoy greater flexibility in choosing fridge designs while benefiting from the AI-powered smart home experience Samsung provides.”

A Smarter Way To Manage Food, Home, Family Communication and Entertainment

Samsung’s new refrigerators incorporate the intuitive 9” AI Home screen and 32” or 21.5” Family Hub screens, which are designed to enhance four key areas of daily life: Food, Home, Family Communication and Entertainment. The first category, food, is especially powered by the upgraded AI Vision Inside, which adds four more food items to the list of recognizable types for a total of 37. Furthermore, adding on to fresh food items, AI Vision Inside can now also recognize processed food items. Refrigerators with the enhanced AI Vision Inside will recognize and recommend users to save processed food items that have been placed inside multiple times, allowing up to 50 items to be saved with designated names.³ Based on the improved food list, the screen will provide tailored recipe recommendations and meal planning,⁴ making home cooking more seamless and personalized.

Beyond food, the screens also enhance smart home connectivity. The latest advancements provide deeper integration into the smart home ecosystem, making the refrigerator a central hub capable of controlling connected appliances throughout the entire home. With the integration of Map View, users can monitor and control Samsung appliances and even third-party smart home devices⁵ like lights and smart plugs. There’s also SmartThings Energy,⁶ which helps users track and optimize their energy consumption, facilitating greater efficiency in everyday life. The intuitive display provides users with access to a great deal of information about their home, with users also being able to issue voice commands through Bixby.⁷

The new Daily Board feature keeps everyone informed and connected. Placed at the heart of the home, the refrigerator screen delivers real-time updates throughout the day — whether it’s the morning weather and schedule before heading to work, or daily energy consumption reports in the evening. Users can also easily access their schedules through voice commands and receive tailored responses. By recognizing each family member’s voice and replying accordingly, Bixby will serve as both a helpful assistant for the entire household and for each person individually.⁸ Additional family-focused features include a shared gallery for storing precious memories and a calendar to help with daily planning.

Samsung’s latest refrigerators also redefine entertainment in the kitchen, allowing users to stay engaged while cooking or spending time with family. With Spotify integration, users can listen to their favorite music or podcasts directly from their fridge.⁹ SmartView Mirroring enables seamless screen sharing from smartphones or Samsung TVs, and the dedicated gallery feature lets families display their favorite photos, adding a personal touch to the kitchen.

The Next Generation of Refrigeration

The 4-Door Refrigerator is designed to meet the needs of modern households with its innovative features.¹⁰ The 9” AI Home applied on select models allows the refrigerator to integrate seamlessly with the smart home ecosystem. Models that incorporate Hybrid Cooling technology¹¹ keep produce fresh for even longer, while also allowing extra space¹² by utilizing a peltier module that is compact in size for cooling. By utilizing the conventional compressor and the Peltier module together, AI Hybrid Cooling is capable of providing additional cooling whenever necessary, such as when the internal temperature increases or when AI predicts a potential rise.¹³ When users put in a large amount of groceries after shopping or open the door multiple times in the summer, the Peltier module will assist the compressor to maintain a consistent internal temperature.

The 4-Door Refrigerator also comes in Kitchen Fit design, allowing agile installation that requires only a tiny gap of just 4mm from the sides and 20mm from the top. Also, the refrigerator’s doors have been enhanced with SpaceMax insulation technology that uses less amount of high-efficiency insulation, increasing the space in the doors by 56% compared to previous models equaling 10L in capacity.¹⁴ Users can also enjoy convenience with the wide opening door that opens more than 90 degrees, and the food showcase to store frequently used items.

The 4-Door French Door Refrigerator, launching in North America, is available in various configurations, including a 32” Family Hub and a 9” AI Home. This flexibility allows users to choose the best fit for their kitchen. The Auto Open Door¹⁵ feature ensures hassle-free accessibility with just a gentle tap, making it accessible to everyone in all kinds of situations to effortlessly access the inside of the fridge. It also has a Beverage Center that includes a water dispenser and a 1.4L Auto-Fill Water Pitcher that is dishwasher safe¹⁶ and BPA free.¹⁷ Apart from ensuring that fresh, filtered water is always available, the pitcher also allows users to infuse their water with fruits and herbs.

The Side-by-Side Refrigerator also offers multiple screen options, including the 21.5” Family Hub and 9” AI Home.¹⁸ The model, featuring an Auto Open Door that opens up widely makes it simpler to reach stored items,¹⁹ is designed for users who prioritize easy access and organization. Select European models are equipped with Hybrid Cooling technology — as seen in the 4-Door refrigerator — to maintain freshness by preventing temperature fluctuations.

All three types of refrigerators come with the AI Energy Mode feature, allowing users to reduce energy consumption by up to an additional 10%.²⁰ Users can choose to activate the mode always or when electricity bills are expected to exceed the preset target.

With these latest innovative solutions, Samsung continues to push the boundaries of the connected kitchen, transforming the refrigerator into an intelligent hub that enhances food management, smart home integration and entertainment. By seamlessly blending AI-enabled convenience with energy efficiency, Samsung is redefining how users interact with their appliances and bringing the future of the smart home to life.

¹ A Wi-Fi connection and a Samsung account are required to access the AI Home, our network-based service, including apps, and other smart features available through your refrigerator. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on the AI Home, such as the services available on the SmartThings App and the phone call features. Recipe recommendations and Bixby accessible through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu.
² Available on select T-Type and French Door refrigerator models. As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.
³ Processed foods are limited to those that keep a certain packaged form. AI Home recommends to save the item after it has been input more than 4 times during 30 days.
⁴ Requires login to the Samsung account. The recommendations and meal plans may not fit personal preferences in some cases.
⁵ A Wi-Fi connection and a Samsung account are required. Third-party devices must by SmartThings compatible.
⁶ Available on Android and iOS devices. All devices should be connected to Wi-Fi or other wireless network, and registered with a single Samsung Account. The energy usage and estimated cost shown in SmartThings Energy may differ from your actual usage and cost. Availability may vary by country, region, service provider, network environment, or device, and may change without notice.
⁷ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language, and dialect.
⁸ Available starting from 2025 May through over-the-network update. Customized answering is available on select usage cases such as accessing Calendar, Gallery, Find my Phone.
⁹ Available in all countries excluding China, Qatar, Yemen, Russia, Sudan
¹⁰ Available in North America, Europe, Latin America, Southeast Asia and the Middle East in 2025. Available screen sizes may vary.
¹¹ Available on select models of the 4-Door refrigerator in 2025.
¹² Based on internal testing, compared to existing Samsung RF9000D model (RF65DG9H*-Global, RF23DB99*-NA/LATAM)
¹³ The Peltier element is a semiconductor-based component that cools using just electricity, without refrigerant. It operates when either the temperature in the refrigerator rises above the normal range or AI predicts that the temperature will rise in 5 minutes due to a long period of food storage or cleaning, based on an analysis of the user’s refrigerator opening and closing pattern.
¹⁴ Based on internal testing, compared to Samsung RF60DB9KF*** model launched in Korea. The capacity may vary by models, region, and feature specifications.
¹⁵ An automatic closing function is not available. The actual angle that the doors open may vary due to the installation circumstances and usage conditions, like storing heavy items in the door bins. The user may need to adjust how the refrigerator is installed if the doors don’t open properly. The touch sensors can be turned on/off from the display or SmartThings app and the default setting is ‘Off’. The Auto Open Door function may be activated inadvertently by contact with any body part or by a child or pet.
¹⁶ Tested for 125 cycles in accordance with the “Mechanical dishwashing resistance of utensils” test method (BS EN 12875-1:2005) and certified as dishwasher safe by SGS.
¹⁷ Bisphenol A (BPA) is found in polycarbonate plastics and epoxy resins, which are often used in food and beverage containers, and has been linked with possible adverse health effects.
¹⁸ Available in Europe, Southeast Asia, China, the Middle East, Africa and the Commonwealth of Independent States (CIS).
¹⁹ You can select the door opening level using the SmartThings App (SmartThings is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required). The ‘Wide-open’ option automatically opens the door by an angle of 80 degrees or more, but the door does not close automatically. The ‘Semi-open’ option reduces the force required to open the door, and automatically closes the door after a certain period of time if the door is left open. The actual angle that the doors open may vary due to the installation circumstances and usage conditions, like storing heavy items in the door bins.
²⁰ The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns. AI Energy Mode can be activated in SmartThings Energy, which is available on Android and iOS devices. SmartThings Energy requires Wi-Fi connection and a Samsung account.

According to an online survey by Samsung Electronics, consumers worldwide seek personalized AI-powered home solutions that streamline household chores with minimal time and effort.

From May 23 to 28, 2024, Samsung conducted an independent online survey with 1,880 participants aged 20 to 59 across South Korea, the United Kingdom and the United States. The multiple-response survey targeted primary home appliance users and key purchasing decision-makers, gathering insights into perceptions of AI and the outlook for AI home appliances.

When asked about the expected role of AI in the home, respondents frequently mentioned “help / helpful / assist” (379 responses), “cleaning” (259), “cooking” (181), “automatic” (178) and “easy / easier” (144).

Expectations for AI within Households

Moreover, some respondents highlighted security and safety as key expectations — anticipating that AI home appliances will not only reduce household burdens based on individual needs but also manage home safety.

Samsung Newsroom examines how the company continues to refine its AI Home experience by leveraging AI and connectivity to help consumers effortlessly manage daily tasks while ensuring robust security.

An Intuitive and Connected AI Home Experience

The survey revealed a strong demand for simple, intuitive controls in home appliances.

When asked about AI interaction preferences, respondents most frequently mentioned “voice / tell / talk” (203 responses) — followed by “help / helpful / assist” (175), “convenient / comfort” (155) and “control” (128).

Expectations for AI Interactions in Home Appliances

Samsung’s AI home appliances maximize ease of use through the advanced AI-powered Bixby voice assistant and seamless device connectivity via built-in screens. With Bixby’s ability to analyze context, understand intent and remember conversations, users can easily control their appliances.

This year, Bixby has been integrated into the Bespoke AI Dishwasher¹ for the first time. Additionally, the 2025 Bespoke AI Hybrid Refrigerator with AI Family Hub+ and the latest washers and dryers will feature voice recognition to provide personalized information tailored to each family member.²

▲ Visitors to Samsung Electronics’ booth at CES 2025 experience controlling home appliances through Bixby.

These innovative screen-equipped appliances offer effortless control and seamless access to information.

The Bespoke AI Hybrid Refrigerator with Kitchen Fit,³ featuring a 9-inch AI Home screen, displays a Daily Board that summarizes personalized information such as weather forecasts, daily schedules and meal recommendations.

Meanwhile, the 7-inch AI Home screen on the 2025 Bespoke AI Laundry Combo⁴ serves as a built-in hub — allowing users to manage SmartThings-connected home appliances and IoT devices without a separate hub.⁵

AI Home Appliances Must Do More With Less

Many respondents expressed strong interest in conserving resources. When asked about the most relevant AI-driven experiences, “minimizing resource usage” ranked highly among respondents in the U.S. (67%), U.K. (59%) and South Korea (49%).⁶

Samsung’s latest AI home appliances enhance performance and energy efficiency by combining advanced hardware, AI and SmartThings.

The new Bespoke AI Laundry Combo reduces drying time by approximately 20 minutes compared to its predecessor, completing a wash and dry cycle in just 79 minutes⁷ using Super Speed cycle. Meanwhile, the Bespoke AI Hybrid Refrigerator optimizes cooling efficiency and energy savings by using a compressor and Peltier module⁸ to deliver rapid cooling while maximizing energy efficiency.

Enhancing Home Security and Safety With AI

Respondents expect AI-driven security features to protect their homes and ensure their families’ safety. “Security / safe” was frequently mentioned as a key factor in interactions with AI home appliances.

To address these concerns, Samsung equips all its smart appliances with the proprietary Samsung Knox⁹ security solution to safeguard user data from external threats such as malware.

▲ Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, describes Samsung Knox.

This year, the company is expanding Knox Matrix¹⁰ — its blockchain-based security system that enables connected appliances to monitor each other’s security status — to appliances with 7- and 9-inch screens as well as the latest robot vacuum cleaner.

The Knox Matrix Dashboard will be introduced to Samsung’s 2025 home appliance lineup,¹¹ allowing users to monitor the security status of all connected devices and receive alerts for potential security issues.

Furthermore, Samsung is integrating Knox Vault into its screen-equipped home appliances and robot vacuum cleaners this year.¹² This system securely stores sensitive user data — such as passwords and biometric information — on a dedicated hardware security chip, protecting against data breaches and hacking attempts while reinforcing security.

Passkey will be introduced to screen-equipped home appliances that support browsers, helping users replace traditional passwords with biometric authentication — such as fingerprint or facial recognition — via their smartphones for more secure and convenient logins.¹³

“As global interest in AI continues to grow, more consumers expect enhanced experiences through AI-powered home appliances,” said Bona Lee, Vice President and Head of Customer eXperience (CX) Insight Group of Digital Appliances (DA) Business at Samsung Electronics. “We will continue researching consumer needs and delivering innovative Bespoke AI experiences so that consumers can enjoy convenient and safe daily lives.”

Samsung will unveil its 2025 Bespoke AI product lineup at the “Welcome to Bespoke AI” event at the end of March.

* Updated to reflect change in event schedule

¹ The launch timeline, model, available features may vary by country.
² Scheduled for release in the first half of 2025 via Smart Forward. With Bixby voice recognition, Family Hub syncs with the linked Samsung account to provide access to schedules, phone location services, photos and more. The Calendar app supports integration with Google and Microsoft. Bixby’s voice recognition feature will be available on screen-equipped appliances running Tizen OS but will not be supported on the washer and dryer models with 4.3-inch screen running Tizen Lite OS.
³ The launch timeline, model, available features may vary by country.
⁴ The launch timeline, model, available features may vary by country.
⁵ Supports Wi-Fi, Zigbee, Matter and Thread.
⁶ The personal relevance metric is divided into seven categories, with the top two aggregated for analysis.
⁷ According to the DOE standard test fabric with a composition of 50% cotton and 50% polyester, the quick course may vary depending on the type of clothing, moisture content, characteristics, and washing volume in real use environments.
⁸ The Peltier module operates under one of the following conditions:
– When the temperature in the fridge rises above the normal range.
– When AI analyzes the user’s refrigerator usage patterns, predicts the temperature after a certain period and detects situations like large-scale stocking or cleaning.
⁹ Samsung Knox has been integrated into Samsung smart appliances released since 2018.
¹⁰ As of February 2025, Knox Matrix Credential Sync has been implemented into the 2024 Bespoke AI Hybrid Refrigerator with AI Family Hub+.
¹¹ 2025 Bespoke AI Hybrid Refrigerator with AI Family Hub+ and appliances equipped with 7- and 9-inch screens.
¹² 2025 Bespoke AI Hybrid Refrigerator with AI Family Hub+ and appliances equipped with 7- and 9-inch screens.
¹³ Supports Passkey authentication for websites using the FIDO (Fast Identity Online) international standard.

▲ Samsung Electronics’ new Bespoke AI product lineup

Samsung Electronics will hold “Welcome to Bespoke AI” in Seoul, Korea, at the end of March, where it will unveil its latest home appliance lineup and strategy for the year, under the theme of “Home Living Made Simple.”

Ahead of the upcoming event, Samsung released a teaser video. The video features a smartphone, a refrigerator and a washing machine connected to SmartThings, highlighting the convenience of Samsung’s AI Home, where AI-connected devices work together seamlessly.

More information about these new products will be available on Samsung Newsroom and Samsung.com.

* Updated to reflect change in event schedule

▲ Samsung Electronics unveiled a teaser video ahead of the ‘Welcome to Bespoke AI’ event.

The exhibition showcases Bespoke AI appliances — namely the Bespoke 4-Door Flex Refrigerator with AI Family Hub+, the Bespoke AI Laundry Combo and the Bespoke Slide-in Induction Range — which are great additions to any smart home ecosystem. The LCD screens on these appliances act as a hub, allowing easy and intuitive access and control across various intelligent, connected devices. Visitors can experience how implementation of AI can deliver a personalized experience and make daily routines better and more enjoyable.

Additionally, the exhibition provides information on AI Energy Mode in SmartThings Energy¹ and Samsung Care, both of which support Samsung’s commitment to making users’ daily lives more convenient.

Samsung’s KBIS booth also has a dedicated space with built-in appliances from Dacor, including the 2025 Dacor Induction Range. Designed for a premium kitchen, Dacor’s 30” Column Refrigerator – Panel Ready; 30” Column Freezer – Panel Ready; 30” Combination Wall Oven with Steam; and 24” Built-in Wine Dispenser form a seamless wall to bring a clean and luxurious look to the home interior. A separate wine zone also showcases the 24” Wine Column – Panel Ready that continues into an impressive Dacor Wine Wall where visitors can take photos.

“We are looking forward to introducing our Samsung Bespoke and Dacor appliances, all of which harness powerful hyperconnectivity and AI technology to anticipate personal needs and simplify daily tasks,” said Taehwan Hwang, EVP and Head of the Sales and Marketing Team of Digital Appliances (DA) Business at Samsung Electronics. “And as the premier stage for home innovation, KBIS is the perfect place for us to showcase how these smart, beautifully designed appliances work together to create seamless and personalized experiences for every household.”

Introducing the 2025 Dacor Induction Range: A Powerful Enhancement to Any Kitchen

The 2025 Dacor Induction Range empowers users to quickly and flexibly cook a variety of dishes. The powerful heat of a 4.3 kW Induction Cooktop enables fast and intensive cooking that seals in delicious flavors, making it ideal for sautéing, searing or quickly boiling. The cooktop’s Anti Scratch Glass makes surface cleaning and maintenance super easy, and the matte black finish adds a premium look to the kitchen.

There’s also a 7” Sync Burner that allows users to adjust two separate burners with one control so they can be kept at the same temperature and act as one large cooking zone for large cookware. Since this model is ENERGY STAR® certified, all the power that comes with it doesn’t come at the cost of efficiency, either.

Additionally, Dacor’s Dual Four-part Pure Convection system cooks multiple dishes quickly and thoroughly with no flavor transfer, reducing cooking time by distributing heat evenly across the entire oven. The four key components are as follows:

• a 1300 W heating element to provide heat
• a convection fan to circulate air
• an oven-specific baffle to evenly channel air
• a triple-mesh filter to prevent flavor crossover

Users will also benefit from the luxurious Art Hairline Finish, which features long, horizontal brush strokes on the stainless-steel exterior to contribute to a sophisticated matte appearance that blends harmoniously with kitchen interiors.

In-Booth Events

Visitors to Samsung’s booth at KBIS will be able to use a buzzworthy photo booth that allows them to take a photo of a miniaturized version of themselves sitting on the shelf of the larger-than-life refrigerator — and then instantly share it on social media.

¹ AI Energy Mode must be turned on in the SmartThings App, available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

Samsung Newsroom took an inside look into how Samsung’s Home AI will shape the future of home living.

▲ Samsung introduced a convenient and safe Home AI experience focused on Ease of Use, Care and Saving (energy efficiency).

Security First: Enhancing Connectivity and Safety

Security is at the core of Bespoke Home AI. Samsung has made protecting user data a top priority by leveraging Knox technology to ensure greater security for homes. With this safety in mind, SmartThings is rapidly expanding its integrated ecosystem — providing enhanced security in a connected environment where devices monitor each other’s security status.

▲ Samsung has enhanced the safety of connected home appliances through Knox,³ becoming the first company in the consumer electronics industry to receive UL Solutions’ highest rating of “Diamond” and holding the largest number of certifications in the industry for IoT security.

Home AI: Technology That Understands Users’ Tastes and Their Living Spaces

▲ The BESPOKE AI Lifestyle Zone

The BESPOKE AI Lifestyle Zone demonstrated various connected experiences with Samsung home appliances including the Bespoke 4-Door Refrigerator with AI Family Hub, the Bespoke AI Laundry Combo, the Bespoke Jet Bot Combo AI and the Bespoke Slide-in Range.

▲ Bixby can recognize a user’s voice and switch to their individual Family Hub account when they ask about their daily schedule.⁴ If a user has large print mode enabled on their phone, the accessibility feature automatically syncs with the Family Hub refrigerator screen when they speak.

▲ Home AI helps reduce wasted ingredients and saves user’s time with the Bespoke 4-Door Refrigerator with AI Family Hub’s AI Vision Inside⁵ and Bixby. When a user asks Bixby if there are any ingredients nearing their expiration date, the voice assistant provides a list. A follow-up request for recipes prompts Bixby to suggest tailored recommendations⁶ using those ingredients. Bixby can then send the recipe instructions to the Bespoke Slide-in Range, automatically setting the temperature and cooking time.

▲ When mobile GPS and home sensors detect that users are away, appliances can autonomously operate in a Home AI environment to match users’ preferences. Noisy tasks like the Bespoke Jet Bot Combo AI emptying its dust bin⁷ or the WindFree Air Conditioner drying its interior can be handled while users are away.

If sensors detect suspicious activity while family members are away, the Bespoke Jet Bot Combo AI moves to the location to assess the situation with its internal camera and sends a SmartThings notification to the user’s mobile device for real-time video monitoring. If an intrusion is identified, an alert will immediately be sent to the user’s connected security provider.⁸ Furthermore, Samsung appliances proactively prevent everyday dangers. For instance, the Bespoke AI Induction cooktop⁹ will automatically adjust its power to prevent any accidents if left on for too long.¹⁰

Video displays presented Samsung’s Multi Device Experience (MDE) features and highlighted the values of Ease of Use, Care and Saving — showcasing the WindFree Air Conditioner that customizes operation according to usage patterns, the Bespoke Jet Bot Combo AI that records videos of pets¹¹ with a built-in camera and sends a notification to SmartThings and the SmartThings energy usage report¹² that makes energy use more efficient.

AI Home Touch Screens: Easy Control Anytime, Anywhere

AI Home¹³ touch screens allow users to reduce the burden of household chores and easily control their connected Samsung home appliances from the comfort of their home.¹⁴

The Screens Everywhere Zone showcased a refrigerator with a new 9-inch AI Home screen and the new Bespoke AI Washer and Dryer set with 7-inch AI Home screen, both introduced this year. Appliances equipped with AI Home can be controlled securely without the need for a separate hub.

▲ The Screens Everywhere Zone

Whether listening to music or on a call, users can move seamlessly between rooms and continue watching content on connected devices throughout their home.

Samsung’s Bespoke Home AI is designed to adapt to individual lifestyles — evolving alongside technological advancements to create a connected experience¹⁵ that delivers greater convenience, safety and efficiency.

¹ The information provided herein is based on Samsung’s current business plans and projections for 2025 including details on products and functions that are currently under development and may not yet be commercially available. Availability, launch timelines and locations and specifications of these products and functions are subject to change at Samsung’s discretion and may depend on factors such as market conditions and regulatory approvals.
² Bixby availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (U.K.), English (U.S.), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil).
³ Samsung Knox is applied to select smart home appliances launched in 2018 and later. Timing of introduction may vary by product and technology.
⁴ New planned features to Bixby in 2025 include voice recognition, guidance for Family Hub-linked account schedules and synchronization of smartphone accessibility settings. The launch timeline may vary by country. Bixby text may differ from actual sentences used.
⁵ As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and vegetables. Unrecognizable items may be listed as blank. AI Vision Inside cannot identify or list food items in the fridge door bins or freezer. AI Vision Inside recognizes food items based on deep learning models which may be updated periodically to improve accuracy. Users may need to manually check and adjust the list to ensure accuracy.
⁶ Recipe recommendations accessible through AI Home utilize AI (based on deep learning models which may be updated periodically to improve accuracy). Users can access AI recipe recommendations through the “Food” service within the SmartThings App in the AI Home menu. A Wi-Fi connection and a Samsung account are required. A separate device (e.g. a laptop, desktop or mobile device) may be required to create or log into a Samsung account and enjoy the features available on AI Home. AI Home is Samsung’s network-based service that includes apps and other smart features available through select devices.
⁷ Dust bin emptying feature when a user is away will be introduced in 2025. Users must download the SmartThings app, available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. The launch timeline may vary by country.
⁸ Monitoring service linked to home appliance sensors will be introduced in 2025, and the security alert service will be introduced after 2026. The launch timeline may vary by country.
⁹ Product is available only in Korea.
¹⁰ Heat adjustment feature for home appliances will be introduced after 2026. The remote heat control system is under review for country-specific standards. The launch timeline may vary by country.
¹¹ Only dogs and cats can be recognized. The technology recognizes a pet presence based on generic visual indicators and cannot identify individual pets. The recognition capabilities may be limited by the posture or position of the pet. The ability to recognize pets may vary depending on the type of animal and the living environment. The launch timeline may vary by country.
¹² Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
¹³ AI Home refers to the 7” or 9” LCD screen on relevant products. This does not mean that all services available on AI Home are AI-based or generate information or outcomes using AI. Certain functions accessible through AI Home utilize AI-based algorithms which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
¹⁴ A SmartThings login using the same account as the mobile phone is required. Available features may vary by country and model.
¹⁵ Applicable to appliances connected to the SmartThings App, available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

Samsung Electronics today announced a multi-year partnership with Instacart, collaborating to add a new and convenient way for consumers in the U.S.¹ to shop for groceries directly from the screens of their Samsung Bespoke refrigerators.² Through the integration of Samsung’s proprietary food recognition technology (AI Vision Inside³) together with Instacart’s advanced product-matching API,⁴ the partnership will enable a simple, convenient and technology-driven grocery shopping experience for our consumers.

Starting with 2025 Bespoke refrigerator models with different types of screens — including the 32” AI Family Hub+ and the new 9” AI Home — and AI Vision Inside, the new functionality will enable consumers to replenish their favorite grocery items conveniently through Instacart by leveraging the Vision AI food recognition technology. With AI Vision Inside, consumers can not only manage their food inventory, but going forward, the experience extends further by enabling replenishment through Instacart, directly from the refrigerator.

“Samsung is working tirelessly to enable a more convenient home experience for our users with innovative technologies,” said Jeong Seung Moon, EVP and Head of the Consumer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “The combination of Samsung’s key technology and Instacart’s outstanding online grocery shopping platform will be a great example of how partnership can create a new level of convenience.”

“We’ve all dreamt of a refrigerator that could replenish itself, and now thanks to this partnership with Samsung, that’s no longer the stuff of science fiction,” said Daniel Danker, Chief Product Officer at Instacart. “With the Instacart Developer Platform that will power this seamless integration, Samsung Bespoke refrigerator owners will be able to place grocery orders and easily restock empty fridge shelves via same-day delivery through Instacart from their favorite local grocery retailers.”

The new Instacart experience will also roll out to existing AI Family Hub+ units (equipped with AI Vision Inside) via over-the-network (OTN) firmware updates during 2025.⁵ This is another example of Samsung’s Smart Forward updates, which provides added value to our consumers by enhancing the appliances they already own. The partnership with Instacart is the latest step forward in Samsung’s journey to add value to the user experience by working hand in hand with other forward-thinking technology leaders.

About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com. Maplebear Inc. is the registered corporate name of Instacart.

¹ Only available in Instacart serviced areas. To check if Instacart grocery shopping is available in your area, please visit www.instacart.com
² List of refrigerator models applicable is to be determined. Wi-Fi connection and both Samsung account and Instacart account are needed.
³ As of November 2024, AI Vision Inside can recognize up to 37 food items, such as fresh fruits and vegetables. The names and expiration dates of non-recognizable food items must be set manually. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. The feature recognizes food items based on deep learning models which may be updated periodically to improve accuracy. Updates and applicable features may vary by region and model.
⁴ An application programming interface (API) allows different software applications to communicate and work together.
⁵ Update schedule and list of applicable refrigerator models are to be determined. The firmware update will be available on compatible, legacy refrigerator units.

On November 6, Samsung Electronics hosted the Samsung Bespoke AI Kitchen Cooking Show, where Chef Lim presented a selection of inventive dishes prepared with Bespoke AI appliances and showcased the state-of-the-art capabilities of the AI-powered kitchen — designed to make cooking accessible and enjoyable for all. Samsung Newsroom caught up with Chef Lim to discuss how the Samsung AI Kitchen is elevating the culinary experience.

▲ Chef Lim Hee-won

Q. The dishes presented at the event were just as impressive as those featured on “Culinary Class Wars.” How was your experience in the Samsung AI Kitchen?

From the moment I stepped into the Samsung AI Kitchen, I felt like I had a reliable partner by my side. The AI Vision Inside¹ feature recognized ingredients I added to the Bespoke 4-Door Refrigerator with AI Family Hub and recommended recipes based on ingredients that were nearing their expiration dates. Then, the Bespoke AI Induction cooktop² and Bespoke Qooker Oven³ automatically adjusted their temperatures and cooking times to match the corresponding recipe, allowing me to cook several dishes at once. I discovered that anyone can cook like a seasoned chef in the Samsung AI Kitchen.

▲ Chef Lim at the Samsung Bespoke AI Kitchen Cooking Show

Q. You mentioned being impressed with the Samsung AI Kitchen’s food ingredient management system. Could you tell us more?

My restaurant BUTO takes its name from the Korean words “bu” (parents) and “to” (soil), symbolizing fresh ingredients sourced from the “soil of our parents.” As such, I place a great deal of importance on the freshness of the ingredients I use in my kitchen. The Bespoke 4-Door Refrigerator with AI Family Hub’s AI Vision Inside serves as an invaluable assistant for someone like me. Not only does the feature allow me to log ingredients and enter their expiration dates, but it also alerts me when items are about to expire. Thanks to AI Vision Inside, I can efficiently utilize smaller, often overlooked ingredients while they’re still fresh. Chefs typically spend a lot of time organizing their fridge, so having an automated process means we can focus more on cooking.

▲ Chef Lim demonstrating his cooking at the event

Q. Out of the Samsung AI Kitchen’s many features, which one was the most convenient?

It was fascinating to see Bixby, Samsung’s AI voice assistant, play a key role in the kitchen. I could simply say, “Open the fridge door,” without needing to call out “Hi Bixby!” for the fridge door to open when my hands were full of ingredients. While I was busy cooking, a quick “Hi Bixby, find me a rice pot recipe” instantly brought up helpful recommendations.

Q. Which of the cooking modes in Samsung’s Bespoke Qooker Oven is your favorite?

Auto Cook meat recipe⁴ is both my favorite and most frequently used setting. Cooking meat evenly requires skill, and I was impressed by how the Bespoke Qooker Oven delivered professional results with ease.

▲ Chef Lim plating food at the event

Q. What kitchen appliances do you use most often on a day-to-day basis?

I had always used gas stoves, often considered the centerpiece of the kitchen. However, I began to worry about the safety of using gas after my child was born. That’s when I switched to induction stoves and discovered the Samsung Bespoke AI Induction cooktop and its AI boil-over prevention⁵ feature that prevents spillovers. When I’m doing household chores or taking care of my child, it’s easy to lose track of what’s on the stove — but the AI boil-over prevention feature detects boiling liquids and automatically adjusts settings so I can rest assured knowing everything is under control.

Q. How would you define the Samsung AI Kitchen in just a few words?

The Samsung AI Kitchen is a “chef’s team.” From ingredient storage and management to recipe guidance and creating an optimal cooking environment, each process is seamlessly connected across one cohesive, organic system. It’s like having a dependable teammate in the kitchen, one that anticipates my every need. The kitchen of my dreams.

▲ Dishes prepared by Chef Lim at the event

The AI technology in Samsung’s Bespoke AI appliances has transformed the kitchen into an enriching space for everyday life. Samsung’s AI Kitchen redefines the heart of the home, combining seamless device compatibility with innovation and convenience.

¹ As of November 2024, AI Vision Inside can recognize up to 37 food items, such as fresh fruits and vegetables. The names and expiration dates of non-recognizable food items must be set manually. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. The feature recognizes food items based on deep learning models which may be updated periodically to improve accuracy. Updates and applicable features may vary by region and model.
² Product is available only in Korea.
³ Product is available only in Korea.
⁴ Availability of applicable features may vary by region and model.
⁵ Availability of applicable features may vary by region and model.

At Samsung Developer Conference 2024 (SDC24), Samsung announced plans to extend Knox Matrix from mobile devices and TVs to home appliances following Samsung Knox’s expansion. Knox Matrix provides integrated protection for interconnected devices, allowing them to mutually monitor for security threats and notify users of threat-blocking measures.

▲ Jong-Hee Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, delivers the SDC24 keynote address.

In addition, Samsung plans to introduce mobile biometric authentication to its home appliances next year — eliminating the need to enter IDs and passwords and preventing login information from being exposed.

Detecting Security Threats and Notifying Users

All Samsung smart home appliances¹ are safeguarded by Samsung Knox, a holistic and multi-defense security platform that protects users’ data from external threats including malicious software. Nonetheless, Samsung set out to build a secure environment for interconnected devices since strong connectivity between devices creates an improved user experience and protection against data exposure in the age of AI home appliances.

Knox Matrix is a security solution that comprehensively protects connected devices and networks using private blockchain technology. The system consists of Trust Chain, Cross Platform and Credential Sync.

▲ Knox Matrix is comprised of three main technical elements.

Based on blockchain technology, Trust Chain allows connected devices to monitor each other for security threats and notifies users of threat-blocking measures if there is a problem with the security status. Cross Platform ensures consistent security standards are applied to connected devices, even if they run on different operating systems (OS) and platforms. Credential Sync encrypts data shared between devices and synchronizes credentials to maintain security.

First introduced to the 2024 Bespoke 4-Door Refrigerator with AI Family Hub, Credential Sync uses end-to-end encryption (E2EE) technology to share data between devices on the server. Information can be safely shared between connected devices, and existing user data can be restored when a new product is purchased.

Samsung plans to expand the application of Knox Matrix’s Trust Chain, Cross Platform and Credential Sync to major products such as the refrigerator with AI Family Hub beginning next year.

Introducing Biometric Authentication

At SDC24, Samsung also announced that Passkey will be introduced next year to the refrigerator with AI Family Hub as well as home appliances equipped with the 7-inch AI Home LCD screen. Part of Credential Sync, Passkey is a digital credential that allows users to log in to home appliance apps and websites² using biometrics such as fingerprints on their smartphones.

With the increasing use of apps and web services, the risk of password leaks is on the rise. Passkey alleviates this concern and eliminates the inconvenience of having to remember passwords for each login.

Furthermore, Samsung is planning to apply Knox Vault to its AI home appliances starting next year to further improve hardware-based security. Samsung home appliances equipped with Knox Vault will store sensitive personal information such as passwords and biometric data on a separate hardware security chip — protecting sensitive information from OS-based security breaches or physical hacks.

Expanding Recognition From Top-Tier Organizations

Samsung is committed to improving the reliability of its AI home appliances by expanding security verification from authorized organizations. In February, the Bespoke 4-Door Flex Refrigerator with AI Family Hub+ became the first in the global home appliance industry to receive the highest rating of Diamond in the IoT Security Rating conducted by leading certification company UL Solutions. Now, five products including the Bespoke AI Laundry Combo and the Bespoke Jet Bot Combo AI have received the same rating — setting an industry record.³

▲ The Bespoke AI Laundry Combo received the Diamond security rating from UL Solutions.

UL Solutions’ IoT Security Rating uses a five-level rating system based on rigorous testing of hacking risks and the security capabilities of smart home appliances. The Diamond rating requires passing stringent evaluations including detecting malicious software tampering, preventing illegal access attempts and anonymizing user data. Samsung plans to expand Diamond certification to even more of its AI home appliances.

Additionally, Samsung conducts internal cyberattack simulations at least once a quarter to verify the security of its AI home appliances. The company’s software developers perform these hacking tests on products and services to identify vulnerabilities and create updates to address any security flaws.

“As the connected ecosystem of AI home appliances expands, the importance of security is growing exponentially,” said Miyoung Yoo, EVP and Head of the Software Development Team, Digital Appliances Business at Samsung Electronics. “Samsung will continue to develop security solutions and achieve new certifications to ensure that users can experience peace of mind when using AI home appliances and services in Samsung’s ecosystem.”

¹ Samsung Knox is applied to select appliances launched in 2018 and later.
² Available on websites that support the international Fast Identity Online (FIDO) standard.
³ As of August 2024.

Samsung Newsroom captured some highlights from the event, which brought together developers and Samsung Electronics partners from around the world.

Exploring Samsung’s AI Roadmap at Tech Session

Tech Session at SDC24 became a platform for Samsung executives and employees to present the current state and future vision of Samsung’s AI innovations. This year, Tech Session was divided into five themes — Device AI, SmartThings, Responsible AI, Advanced Tech and Enterprise & Ecosystem. Each theme highlighted AI innovations spanning the entire product line including Galaxy AI, AI TVs and Bespoke AI appliances as well as the platforms that power these AI products. Discussions also touched on establishing a blueprint for enhanced security technologies.

Among the innovations discussed that captivated attendees were the AI capabilities of Samsung TVs, which have been refined to more accurately recognize users and contexts for optimal viewing. Also on the agenda were Bespoke AI appliances equipped with Bixby to upgrade the smart home experience. .

Additionally, the Samsung Health SDK Suite offered a glimpse into the future of digital health with its potential to transform the healthcare ecosystem.

Transforming AI-Driven Communication and Exchange at Open Stage

SDC24 featured diverse programs designed to foster communication and interaction among developers including Open Stage, where various external speakers shared their knowledge and industry expertise; a Q&A session with Tech Session speakers; and the Roundtable, discussion sessions for attendees to explore the exhibits and exchange ideas.

Developer Tiffany Janzen, the founder of TiffinTech, spoke about the future of everyday life shaped by the convergence of AI and IoT during Open Stage. Meanwhile, Q&A session attendees participated in lively discussions and shared valuable insights.

Experiencing AI-Powered Software Solutions at Tech Square

Tech Square, an exhibition space showcasing Samsung’s latest innovations, provided participants with a firsthand look at the company’s cutting-edge software and AI-based services.

Developers lined up to explore the latest AI features integrated into TVs, home appliances and more. The Generative Wallpaper feature on Samsung TVs as well as the Bespoke AI Family Hub in particular garnered a large amount of attention from developers.

Celebrating its 10^th anniversary, SmartThings evolved with AI to launch Home Insight and expand SmartThings Hub to a wider range of products.

HARMAN, a Samsung subsidiary, made an appearance at the event as well. The company introduced technology aimed at helping developers enter the automotive app market and demonstrated its Ignite platform, offering a variety of in-vehicle experiences including automotive apps.

Expanding Samsung’s Software Ecosystem With Partners

Partner companies leading software and device innovation were also present at Tech Square. The Partnership Zone provided a comprehensive overview of their devices and solutions within the SmartThings and Samsung Health ecosystem. Attendees experienced different real-life scenarios with treadmills, blood pressure monitors, smart body scales and more for an up-close look at the future of personalized healthcare at home through the seamless integration of Samsung Health and SmartThings.

Additionally, Samsung Wallet saw further advancements through collaborations with various partners, including smart key companies. For instance, the door lock functionality of SmartThings has been integrated into Samsung Wallet as a digital home key for improved convenience and usability. From mobile payment to storing digital IDs and event tickets, most of Samsung Wallet’s existing features were developed and launched in close collaboration with partner companies.

Diving Into Samsung’s Software at Code Lab

Featuring a total of 13 coding programs, Code Lab provided developers with hands-on coding experiences covering topics such as health, SmartThings, Samsung Wallet and automotive apps. After selecting their areas of interest, developers solved various software challenges under a time limit for an engaging and interactive experience.

Celebrating the tenth anniversary of Samsung Developer Conference, SDC24 welcomed approximately 3,000 developers, partners and media from around the world under the theme “AI for All — A Decade of Open Innovation and Beyond.”

Samsung Newsroom attended SDC24 to observe the possibilities of a new future powered by AI.

Personalized and Secure AI Experiences

The event commenced with a keynote address by Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. During his speech, Han unveiled a vision of delivering more personalized and secure experiences through multi-device AI technology.

“In the future, Samsung devices will recognize who is speaking and deliver a customized experience. What’s more, connected devices and sensors throughout the home will be able to recognize your location to provide another level of personalization,” he said. “As Samsung has the widest range of devices from mobile to TVs and home appliances, I believe we are best positioned to provide this customized AI experience.”

▲ Vice Chairman JH Han delivers his speech at SDC24.

Daehyun Kim, Executive Vice President and Head of Global AI Center, Samsung Research, outlined the company’s AI research direction and security technology strategy.

“We have more solutions that protect your privacy without compromising game-changing technology and experiences, for both on-device AI and cloud AI experiences,” he said. “Our generative AI for text, images and speech has come to life through work with our partners and plays a crucial role in shaping our vision for the future of AI.”

▲ EVP Daehyun Kim explains the intersection of AI and security.

AI-Driven Innovations for Smarter Experiences

Samsung is integrating AI across its portfolio to enhance customer experiences. The company announced plans to extend One UI beyond mobile devices to become the software experience for all Samsung consumer products.

“As we want more people to benefit from AI experiences, we will be expanding a selection of these Galaxy AI experiences beyond our flagship devices into our A series and continue to bring Galaxy AI to the entire Galaxy ecosystem,” said Sally Hyesoon Jeong, Executive Vice President and Head of Framework R&D, Mobile eXperience (MX) Business.

She also gave attendees a sneak peek into the forthcoming One UI 7. The beta version will be available to developers before the end of this year.

“We’re exploring a brand new UX design,” Jeong added. “One UI 7 will bring a fresh new look to the entire interface.”

▲ EVP Sally Hyesoon Jeong previews One UI 7.

“We’ve been working on new ways to integrate Bixby into our AI home to control appliances and improve experiences,” said Young Ah Lee, Vice President and Head of UX, Digital Appliances (DA) Business. “Our latest update for Bixby leverages AI technology to make your interactions with appliances as easy as talking to a friend.”

▲ VP Young Ah Lee discusses user experiences with Bespoke AI home appliances.

Moon-soo Kim, Vice President and Head of Application S/W R&D, Visual Display (VD) Business, shared how the upgraded Bixby helps users find and enjoy tailored TV content with simple voice commands. Meanwhile, Samsung AI Cast allows AI-generated materials from mobile devices to be sent directly to Samsung TVs.

“These kinds of interactions make Samsung TVs truly the best experience for AI interoperability,” he said.

▲ VP Moon-soo Kim highlights the new features of Samsung’s AI TVs.

In January of this year, Samsung launched Samsung Visual eXperience Transformation (VXT) — a next-generation content management solution. Alex YW Lee, Executive Vice President and Head of Visual eXperience PM, Visual Display (VD) Business, showcased how users can create and organize B2B displays with AI and access a broad range of Pre-Integrated Repeatable Solutions from partners.

“As we look ahead to the future of VXT, we’re continuing to find new ways to partner with developer communities,” he said. “Join us in shaping this new ecosystem and producing the world’s best apps and services on VXT.”

▲ EVP Alex YW Lee emphasizes the importance of AI in the B2B space.

Platform Innovation and Responsible AI

In addition, Samsung revealed the latest SmartThings updates that rely on open collaboration and AI to offer more personalized and seamless user experiences.

“We just released Home Insight,” said Jaeyeon Jung, Executive Vice President and Head of SmartThings, Device Platform Center. “Designed to understand the way you live, it provides timely home reports and delivers recommendations tailored to your usage patterns, preferences and even the time of year.”

▲ EVP Jaeyeon Jung introduces the newest SmartThings services.

Hobum Kwon, Vice President and Head of Platform, Samsung Research, highlighted how Tizen OS includes AI models powered by Samsung’s neural processing unit chips and offers improved connectivity with Galaxy devices.

“Tizen’s clean software architecture ensures that Tizen devices receive OS upgrades for up to seven years,” he said.

▲ VP Hobum Kwon presents the newest features of Tizen OS.

Platform innovation is propelled by advanced security technology.

“Samsung is committed to advancing AI responsibly, and we have three core AI ethics principles — fairness, transparency and accountability — that guide everything we do,” said Shin Baik, Head of Security Assurance, Device Platform Center. “We believe that automating vulnerability detection is essential to keeping pace with this evolving threat landscape. This means that we use AI technology to conduct automated security checks on new products. You’ll see this first on Tizen products, and we’ll continue rolling this capability out across Samsung’s entire product and service portfolio.”

▲ Shin Baik, Head of Security Assurance, stresses the need for responsible AI innovation.

Building Tomorrow With Developers and Partners

Throughout the presentation, attendees witnessed Samsung’s latest software technologies and developer support initiatives. Samsung will continue growing its AI ecosystem through open collaboration with developers and partners to reinforce the company’s competitive edge in the AI era.

▲ Developers and partners watch the keynote at SDC24.

Over the past century, home appliances have evolved to reduce the burden of household chores and add convenience to lives.

The accelerated development of these appliances is marked by the integration of artificial intelligence (AI) technology that analyzes usage environments and executes optimal functions to significantly alleviate inconveniences associated with household tasks.

To that end, Samsung Electronics is updating its home appliances every year. With software at the core, these products are transforming from bulky machines into advanced electronic devices perfect for everyday living.

AI Home Appliances Become Lifelong Partners

Samsung home appliances are gradually expanding their role as daily companions through AI. For instance, AI Vision Inside in the Bespoke AI Family Hub¹ recognizes food ingredients placed on the refrigerator’s shelves with the internal camera to create a food list and remind users of expiration dates. Meanwhile, the Bespoke AI Laundry Combo provides a streamlined washing and drying experience with an AI-customized course.

SmartThings offers an interconnected ecosystem of various home appliances and IoT devices that fit users’ lifestyles. Furthermore, the screens on Samsung’s AI home appliances combine the latest hardware and software to orchestrate a multi-device experience that lets users easily control appliances in their homes.

Software Updates With AI Voice Assist and Added Security

As home appliances become increasingly software-driven, regular updates are critical. Samsung brought more than 50 major feature updates to its core home appliance lineup this year through Smart Forward, the company’s software updating service via SmartThings.

Previously exclusive to the 2024 Bespoke 4-Door Refrigerator with AI Family Hub, Quick Share will now be supported on Family Hub refrigerators released in 2017 and later through a software update. Now, users can easily view photos and videos from their smartphone, continue browsing web pages, watch YouTube videos and even create personalized images with the Generative Wallpaper feature all from the Family Hub refrigerator’s large screen.

Samsung’s voice assistant was updated in late August to transform how users interact with their Samsung AI home appliances. The Bespoke 4-Door Refrigerator with AI Family Hub, Bespoke AI Laundry Combo, Bespoke Jet Bot Combo AI Steam and Bespoke AI WindFree Gallery Freestanding Air Conditioner² are equipped with the latest version of Bixby to better execute user commands based on natural language.

For instance, a user can ask the robot vacuum cleaner to clean the house and set a time to start the washing machine in one sentence. Bixby will understand the commands and execute each of them accordingly. Users can even hear verbal responses when asking about their air conditioner’s air filter or maintenance status.

In such an interconnected environment, the importance of security software cannot be overlooked. Samsung Knox helps users enjoy their latest AI home appliances with peace of mind. Recent Knox Matrix updates have been applied to the Bespoke 4-Door Refrigerator with AI Family Hub for enhanced security by allowing the device to check the security status of other connected appliances.

Accessibility Improvements Made for Everyone

Software improvements are making Samsung home appliances more accessible to everyone.

Last month at IFA 2024, Samsung unveiled Voice ID³ — a feature that recognizes the voices of each family member and offers tailored solutions based on personal characteristics such as schedules, interests and health conditions.

Starting this month, Samsung will offer Accessibility Sync so users can apply accessibility settings from their smartphones to home appliances during initial setup. In the future, this software will integrate with Voice ID to recognize users’ voices and synchronize personalized accessibility settings for each individual.

AI and software in home appliances are transforming everyday life. Samsung’s AI technology will predict and troubleshoot problems with SmartThings-connected home appliances and provide solutions from users’ smartphones. Moreover, remote diagnoses of software errors and system settings will improve the quality and lifespan of home appliances. Catch a glimpse of the futuristic life led by Samsung’s cutting-edge home appliances at the upcoming Samsung Developer Conference 2024 on October 3 in San Jose, California.

¹ The Bespoke AI Family Hub refrigerator can recognize and categorize up to 33 different food ingredients. Users must manually name and set expiration dates for other ingredients.
² The Bespoke AI WindFree Gallery Freestanding Air Conditioner is only sold in Korea.
³ Voice ID is expected to be available in 2025.

IFA 2024 — Europe’s largest consumer electronics trade show held in Berlin, Germany — opened on September 6 with Samsung Electronics showcasing an impressive array of AI-powered products and services under its vision of “AI for All.”

Samsung Newsroom visited the company’s dynamic booth at IFA 2024 to see what innovative technologies captivated attendees.

▲ (Left) Samsung’s exhibit is located in CityCube Berlin in Messe Berlin. (Right) Crowds gathered at Samsung’s IFA 2024 booth.

Leading the Way to a Safer, More Sustainable Future

Upon entering the exhibit, visitors were welcomed by a range of SmartThings solutions — organized into key themes such as Security, Sustainability, Easy Connectivity and Control, Safety and Health as well as B2B Solutions. Each area highlighted SmartThings’ AI capabilities, illustrating how these innovations integrate into everyday life and reflect Samsung’s commitment to building a safer and more sustainable future.

▲ Calm Onboarding helps to manage the entire product journey, from registration to actual use and product maintenance. Meanwhile, Map View allows users to monitor devices in living spaces at a glance.

▲ SmartThings can adjust home appliances to create optimal sleep conditions when the Galaxy Ring determines the user is sleeping.

▲ The B2B-specific SmartThings Pro streamlines operations in residential or commercial spaces by connecting and managing lighting, temperature and humidity controls, cameras, home appliances and other IoT devices.

Personalizing Daily Life Through Bespoke AI Home Appliances

In the Bespoke AI space, guests witnessed the remarkable evolution of Samsung’s home appliances — now more intuitive and customized for spaces around the home. Notably, Samsung unveiled an upgraded version of the smart AI voice assistant Bixby alongside other state-of-the-art technologies that deliver tailored services based on the user’s voice and location.

▲ The 7-inch AI Home on Anyplace Induction helps users see and control their home appliances.

▲ The Bespoke AI Family Hub refrigerator uses AI for image recognition, recipe suggestions and more.

▲ The Bespoke AI Laundry Combo^TM received an A-grade energy efficiency class rating for its washing and drying capabilities.

▲ The Energy Leadership Zone explains to energy-conscious European consumers how Samsung’s AI home appliances and services reduce energy consumption.

Unlocking Next-Level Viewing Experiences

The AI TV space introduced visitors to the newest trends in AI TVs and other technologies that can be implemented around the home. The Transparent MICRO LED impressed with its crystal-clear image quality and high transparency, and the AI home companion Ballie drew attention as well.

▲ The Transparent MICRO LED stands out from other similar displays with its ultra-transparent and bezel-less design.

▲ Ballie offers personalized experiences by playing music or controlling various IoT devices.

▲ Visitors enjoy games on (left) the 49-inch Odyssey OLED G9 and (right) Samsung Gaming Hub on a Samsung AI TV.

▲ (Left) The Music Frame and (right) the 2024 version of The Premiere are displayed at IFA 2024.

Creating a Smarter Mobile Future With Galaxy AI

Finally, guests experienced the latest AI features across the Galaxy lineup in the Galaxy AI Ecosystem space. Showcasing a truly integrated experience, various devices from the Galaxy product family were on display — including the Galaxy Z series, Galaxy Watch, Galaxy Ring, Galaxy Buds and Galaxy Book.

Visitors expressed keen interest in the new levels of connectivity between devices, with some commenting that the practical features are exactly what they’ve been waiting for.

▲ Interpreter allows users to take advantage of both the main screen and cover screen when having a conversation in different languages.

▲ The Galaxy Watch and Galaxy Ring can track users’ health.

▲ The Galaxy Book5 Pro 360 was unveiled at IFA 2024.

“As people look to get more out of their food — with help from their appliances — we’re thrilled to be upgrading Samsung Food with different types of powerful new functionality,” said Moohyung Lee, EVP and Head of Customer Experience Team for Digital Appliances Business at Samsung Electronics. “Moving forward, with a key focus on user experiences, we will continually enhance the platform with AI and other technologies to support the preparation of meals that are easier, simpler and healthier.”

▲ Samsung Food

Benefit From Customized Food Experiences

Samsung Food is a holistic food platform available on various Samsung devices, including and beyond home appliances. Samsung Food+, the premium subscription service³ of Samsung Food, elevates the experience by integrating a health profile and goals, providing personalized meal plans with recipe recommendations. And now, AI is being added to bring differentiated functionality to users around the globe.

Samsung is making food preparation more convenient by rolling out the Vision AI technology for Samsung Food+, which allows users to add items to their Food List by simply snapping a photo of their food items with a smartphone. This functionality means that users owning Bespoke refrigerators with a Family Hub screen⁴ without AI Vision Inside — the internal camera that recognizes food items that goes in and out of the fridge — can now also easily add items with photos to their Food List.

Other benefits of the Samsung Food+ subscription service include automatically adding purchased ingredients to the Food List when users check out at the store or online, and searching for recipes based on the contents of the Food List. Users can also get alerts to help them use the items before the manually set use-by-date, helping reduce food waste.

Samsung Food+ further provides the meal plans based on users’ Food List to support sustainable food practice goals by personalizing each plan based on the ingredients in users’ Food Lists, prioritizing those nearing use-by-date. And with the new “Search with Your Food List” feature, recipes using the ingredients listed in their Food Lists will show on top of the search results to help users with ideas on what can be made with what they have. Recipe recommendations are also provided based on the Food List. And whatever has been used from the Food List is recommended to add on the Shopping List. This intelligent approach helps inventory maintenance and reduces food waste while ensuring fresh, tasty meals.

▲ Samsung Food’s Search with Items from User’s Food List

Reach Health Goals With Personalized Meal Plans

Samsung Food now features enhanced tools designed to support users to better maintain their health and to reach wellness goals. The platform provides nutrition-focused meal plans that track and monitor caloric intake within daily meal schedules, whether for recipes or individual food items. It offers “Tailored for You” plans,⁵ delivering weekly recipe and snack recommendations based on users’ nutritional needs,⁶ chosen diets and previous recipe preferences. The system tracks macronutrient intake within daily meal plans and allows customizable calorie and macronutrient targets for individual health objectives. While Samsung Food users receive three days of recommendations per week, paid and subscribed Samsung Food+ users benefit from a full week of recommendations, with the intelligent platform also factoring in the manually set use-by-dates of ingredients.

▲ Samsung Food’s “Tailored for You” Meal Plan Service

Now available in eight languages across 104 countries,⁷ Samsung Food will ensure that all updates are accessible in each of the eight languages and region of availability.

¹ Samsung Food is a mobile application that is downloadable on any smartphone platform. Samsung account log-in is required.
² As of July 2024.
³ $6.99 per month
⁴ All models of Bespoke Family Hub refrigerators support Samsung Food service with Wi-Fi connection and Samsung account connection.
⁵ This feature is provided based on the users’ personal details, profile information, information that the users voluntarily provide about their food, dietary and nutritional preferences, health data and more. Full list of collected information and usage can be found at Privacy Policy (UK) – Samsung Food
⁶ Nutrition goals are set and recommended based on research and studies done by various organizations such as The World Health Organization (WHO), The 2020-2025 American Dietary Guidelines, The U.S. Department of Agriculture (USDA), and Master of Science qualified Registered Nutritionist-Dietitian (RND).
⁷ The Samsung Food app supports English (U.S.), English (U.K.), German, Spanish (Spain), Spanish (Mexico), French, Italian and Korean. Supporting languages may be added at a later date.

“Samsung’s home appliances have been developed and are evolving in the way that can elevate the user experience,” said Miyoung Yoo, EVP and Head of Software Development Team of Digital Appliances Business at Samsung Electronics. “By introducing the upgraded Bixby, we look forward to enhancing consumers’ lives, enabling easier use of their appliances as well as providing a better, more personalized user experience.”

Samsung launched multiple home appliances with AI features earlier this year, such as the Bespoke 4-Door French Door Refrigerator with AI Family Hub³ featuring AI Vision Inside,⁴ Bespoke Jet Bot Combo AI with upgraded AI Object Recognition,⁵ and Bespoke AI Laundry Combo with AI Home.⁶ Taking another step forward, Samsung aims to create an even richer consumer experience by introducing new features.

Bixby: Better Voice Control for Appliances

The upgraded Bixby enables better voice control through three main capabilities⁷ — understanding complex commands (Multi-Intent), recalling previous conversations (Multi-Turn) and responding to product-related questions (Device Q&A).⁸ Samsung is providing the update to five products launched in 2024 first: the Bespoke 4-Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo, Bespoke Slide-in Range; Bespoke Jet Bot Combo AI; and Bespoke AI WindFree Gallery Freestanding Air Conditioner.⁹

First, the upgraded Bixby can understand commands that consist of multiple or unrelated requests in one sentence. Users can control other devices connected by SmartThings¹⁰ with the upgraded Bixby as well, so they can express their needs more naturally than before. For example, users can ask the Bespoke AI Laundry Combo, “Hi Bixby, what’s the weather like? Start washing and clean the living room” and Bixby will process the command sequentially.¹¹

Second, Bixby is capable of remembering contexts of past conversations,¹² allowing users to engage in ongoing dialogues with devices rather than issuing isolated commands. If users say to the Bespoke 4-Door Refrigerator with AI Family Hub, “Hi Bixby, tell me what time the family dinner is today” and Bixby responds to it, users can follow up and say, “Then set the washing machine to finish one hour before that.”¹³

Last but not least, it provides assistance to users when they encounter problems while using appliances or become curious about certain cycles or features. When the screen on the appliance shows an error code, users can turn to Bixby to ask what it means instead of searching through the user manual or contacting the call center. They can ask questions like, “Hi Bixby, I can hear clicking noises in the fridge, why is that?”, and Bixby will provide several answers. Appliances with screens, such as refrigerators with AI Family Hub or the Bespoke AI Laundry Combo, will display the response on the screen, while appliances without screens will provide audio responses.

Generative Wallpaper: A Unique Background for Each User’s Family Hub Screen

The refrigerators with Family Hub, launched in Korea and the U.S. after 2022, are also being upgraded with a new feature. A new wallpaper feature called Generative Wallpaper¹⁴ allows users to create custom wallpapers.¹⁵

Users can choose one theme from seven categories and select a style among six art styles. With these two selected options, the Family Hub creates an image custom to the user. The image can be applied to the cover screen or whiteboard, or also be saved in an album for future use.

Samsung plans to exhibit the Bespoke AI appliances featuring the upgraded Bixby and Generative Wallpaper at IFA 2024, allowing more people to experience and understand how it will enhance the user experience.

¹ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish (Spain, Latin America) and Portuguese (Brazil). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.
² The update is available for appliances launched in 2024 including the Bespoke 4-Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo; Bespoke Slide-in Range; Bespoke Jet Bot Combo AI; and Bespoke AI WindFree Gallery Freestanding Air Conditioner.
³ This is a global name, naming is different by region. North America: Bespoke 4-Door Flex Refrigerator with AI Family Hub+, Latin America: Bespoke 4-Door French Door Refrigerator with AI Family Hub+.
⁴ As of March 2024, AI Vision Inside can recognize up to 33 food items, such as fresh fruits and vegetables. If a food item is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.
⁵ Based on Samsung’s deep learning model trained using predefined sets of data. May yield incomplete or incorrect information. New datasets may be introduced to Samsung’s learning model from time to time to enhance its accuracy.
⁶ Does not mean all services available on the AI Home are AI or generate information or outcomes using AI. AI Smart Dial, AI Wash & Dry and Voice enabled with Bixby accessible through the AI Home utilize AI-based algorithms, which may be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
⁷ In order to control other devices, all devices must be connected to SmartThings under the same Samsung account. Control is limited to connected devices’ original features and voice control activated features may be limited, depending on the type of the product and the model that execute the commands.
⁸ Multi-Intent and Multi-Turn are supported in the following languages: English (US, UK, India), Korean, Spanish (Latin America, Europe), French, German, Italian and Portuguese (Brazil). Device Q&A is currently available for English (US) and Korean. The following scenario is based on English (US) and may vary depending on user language settings.
⁹ Sold in Korea only.
¹⁰ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Users must use the same log-in account between devices.
¹¹ The following scenario is based on English (US) and may vary depending on user language settings or regional differences.
¹² Only available while the dialog box is open.
¹³ This is an example in which a family dinner is scheduled and the smart control is turned on, with the end of the wash cycle being possible within that timeframe.
¹⁴ A Wi-Fi connection is required.
¹⁵ Currently the service allows up to 5 images to be created per day.

Samsung Electronics today announced that an expanded number of products in its Digital Appliances Business have been verified to level ‘Diamond’ under UL Solutions’ Marketing Claim Verification IoT Security Rating Program. Following the Bespoke 4-Door Flex Refrigerator with AI Family Hub+¹ ― which was the first product in the home appliances industry to earn the ‘Diamond’ level from UL Solutions ― and Bespoke Jet Bot Combo AI,² three products were verified to the same level recently. The Bespoke AI Laundry Combo³ and the Air to Water Heat Pump⁴ acquired the Verification in June, and the Bespoke Slide-in Range⁵ followed in July. As a result, Samsung now possesses five ‘Diamond’ level verifications by UL Solutions, the largest number in the home appliances industry.

“As AI becomes more advanced, security is naturally becoming more important in terms of protecting users’ privacy,” said Miyoung Yoo, EVP and Head of the Software Development Team, Digital Appliances Business at Samsung Electronics. “The result shows that Samsung has proved its competitiveness in security based on Samsung Knox. We will continue to prioritize security so that consumers can enjoy the AI capabilities of our products in a safer environment.”

UL Solutions’ IoT Security Rating Program

UL Solutions is a leading global safety science company that evaluates hundreds of marketing claims each year. One of their services, the UL Solutions’ IoT Security Rating Program, verifies the security capabilities of smart home products.

UL Solutions differentiates security capability performance using five levels – Bronze, Silver, Gold, Platinum and Diamond. Each level requires rigorous testing, and of them, the highest ‘Diamond’ level is only given after products pass tests evaluating the ability to detect malicious software modulation, prevent illegal access attempts and anonymize user data. Especially, the products that achieve this highest ‘Diamond’ level differentiate themselves from level ‘Platinum’ products in their ability to detect unknown potential vulnerabilities and operate programs for early detection of security vulnerabilities, as well.

Products Newly Verified to Level ‘Diamond’

These additional certifications were obtained for the Bespoke AI Laundry Combo, the Air to Water Heat Pump and the Bespoke Slide-in Range. They are distinctive by being able to be linked with other devices using SmartThings connectivity⁶ and providing various AI or smart functions.

The Bespoke AI Laundry Combo is an All-in-one washer and dryer that frees users from the hassle of transferring laundry after washing to the dryer. Featuring a 7-inch LCD display,⁷ users can get recommended cycles⁸ based on their preferences, as well as periodic and seasonal needs.⁹ It also shows all connected appliances¹⁰ within the home, allowing users to monitor and control them seamlessly.

The Air to Water Heat Pump has a slim fit design that goes harmoniously with the home environment. Its 7-inch LCD display¹¹ supports various languages and helps users monitor solar PV energy usage. Users can control their connected appliances through the display.

Lastly, the Bespoke Slide-in Range also features the 7-inch LCD display¹² for an elevated cooking experience. Users can access connected appliances¹³ with Bixby¹⁴ through a microphone and a speaker implemented in the range. Moreover, it analyzes users’ preference data and provides personalized guidance, notifications and recipe recommendations.¹⁵

Thanks to Samsung Knox, which is applied to all Samsung home appliances, the data and the connection between devices can be thoroughly protected. Customers can utilize products’ AI features with confidence, having been assured of their strong security performance.

Meanwhile, visitors at IFA 2024 ― being held in Berlin from September 6 to 10 ― will be able to see Samsung’s home appliances that are proven for their security excellence. At the booth, Samsung will showcase the newly certified Air to Water Heat Pump as well as the Bespoke AI Laundry Combo.

¹ RF**DB99****, RF**DB95****, RF**DG9H****, available in North and Latin America, Europe, Middle East, Southeast Asia, India and Korea
² VR7M*97****, available in North America, Europe, Southeast Asia and Korea
³ WD**DB89****, WD53DBA*00H*, available in North and Latin America and Korea
⁴ AE***DN**P*, MIM-E03*N, available in Europe. The term ‘Air to Water Heat Pump’ is for global users’ reference. Samsung name: EHS
⁵ NSI6D*99******, available in North America
⁶ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁷ For AI Home available on Bespoke AI Laundry Combo: AI Opti Wash & Dry and Bixby accessible through the AI Home utilize AI-based algorithm. Our AI-based algorithms may be updated periodically to improve accuracy. A Wi-Fi connection and a Samsung account are required. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on AI Home, such as the services available on the SmartThings App and the phone call features.
⁸ Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.
⁹ Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.
¹⁰ Appliances must be connected to the range via the SmartThings App and using the same Samsung account.
¹¹ Selected models only
¹² For AI Home available on Bespoke Slide-in Range: Recipe recommendations and Bixby accessible through the AI Home utilize AI-based algorithms. To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu.
¹³ Appliances must be connected to the range via the SmartThings App and using the same Samsung account.
¹⁴ Applicable to certain range features only. Check the user manual for a full list of features that can be controlled/activated by a voice command. Bixby is Samsung’s brand of artificial intelligence (AI) / Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish and Portuguese. A Samsung account log-in and Wi-Fi connection are required.
¹⁵ Default recipes. To access your AI recipe recommendations (based on deep learning models, which may be updated periodically to improve accuracy), click on the ‘Food’ service within the SmartThings App in the AI Home menu.

In a new campaign video released on May 28, Samsung illustrates how Bespoke AI Laundry Combo takes the frustration out of an everyday household chore. The video was produced in collaboration with Disney and Pixar and showcases characters from “Inside Out 2” which releases in theaters on June 14.¹

The campaign video provides a whimsical look at the emotional roller coaster people can escape if they choose Samsung’s Bespoke AI Laundry Combo featuring functions such as AI EcoBubble.² “Inside Out 2” introduces new Emotions — including Anxiety, Embarrassment, Ennui and Envy — as main character Riley turns 13 and faces her next set of challenges.

“The collaboration with Disney and Pixar’s ‘Inside Out 2’ was refreshing because we were able to come up with new ways of storytelling,” Jinny Jung, Vice President, Samsung Electronics, said and added, “We will continue to deliver to consumers the benefits of the Bespoke AI Laundry Combo that help take care of their various emotions.”

Launched in February, the Bespoke AI Laundry Combo proved very popular in Korea — with 1,000 machines sold in the first three days after its release to become the first heat pump washer dryer in the Korean market to record over 10,000 sales.

The Bespoke AI Laundry Combo revolutionizes the laundry experience by combining washer and dryer functions into one machine without needing to transfer loads and saving spaces by up to 40%. In addition, users can check the status of the Bespoke AI Laundry Combo and other SmartThings-connected home appliances via AI Home. AI EcoBubble makes laundry more efficient by optimizing the amount of bubbles and washing time on AI Wash & Dry and Bedding cycles by detecting the weight, contamination level and material of the load. Meanwhile, AI Energy Mode³ reduces energy consumption by up to 60% when washing and 30% when drying.⁴

The collaboration with Disney and Pixar’s “Inside Out 2” will also feature fun takeovers at key retail globally with co-branded POS (Point of sale) and POP (Point of purchase).

As anticipation builds for “Inside Out 2” before its global release in theaters on June 14, the campaign video will run on Samsung’s YouTube, Instagram, TikTok and Facebook channels.

About “Inside Out 2”

Disney and Pixar’s “Inside Out 2” returns to the mind of newly minted teenager Riley just as Headquarters is undergoing a sudden demolition to make room for something entirely unexpected: new Emotions. Joy, Sadness, Anger, Fear and Disgust, who’ve long been running a successful operation by all accounts, aren’t sure how to feel when Anxiety, Envy, Ennui and Embarrassment show up. The voice cast includes Amy Poehler, Maya Hawke, Kensington Tallman, Liza Lapira, Tony Hale, Lewis Black, Phyllis Smith, Ayo Edebiri, Lilimar, Grace Lu, Sumayyah Nuriddin-Green, Adèle Exarchopoulos, Diane Lane, Kyle MacLachlan, Paul Walter Hauser and Yvette Nicole Brown. “Inside Out 2” is directed by Kelsey Mann, produced by Mark Nielsen and executive produced by Pete Docter, Jonas Rivera and Dan Scanlon. The film features a screenplay by Meg LeFauve and Dave Holstein and story by Mann and LeFauve. With music by Andrea Datzman, the all-new feature film releases only in theaters June 14, 2024.

¹ “Inside Out 2” release date may vary by country.
² AI EcoBubble’s detection and sensing capabilities are available for AI Wash & Dry and Bedding cycles only and are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.
³ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁴ Based on our own tests verified by KATRI (Korea Apparel Testing Institute). It may vary depending on the actual use environment.

In honor of Global Accessibility Awareness Day on May 16, Samsung Newsroom has outlined the accessibility features of Bespoke AI appliances that allow easy and convenient use for all.

Designed With Mobility in Mind

Both Samsung’s Bespoke 4-Door Flex Refrigerator with AI Family Hub and Bespoke AI Laundry Combo feature Auto Open Door — a function that helps users open the doors of these appliances. Refrigerator doors will open with a light touch, and laundry machine doors will open when turned on or when a cycle is complete. This function makes appliance use much easier for people who may struggle with opening doors such as the elderly or those in wheelchairs.

▲ Bespoke AI Laundry Combo with Auto Open Door

Full Control Through Audio and Voice

Bixby’s¹ voice command feature allows users to control devices around the home using only their voice, relieving the burden of device operation for people with low vision. Through voice commands, Bespoke WindFree Air Conditioner stand models can control other home appliances — such as refrigerators and washing machines — once connected to SmartThings.

Devices that offer Voice assistant audibly read user commands and the status of each appliance. Included on select Samsung air conditioners and robot vacuum cleaners, this feature will be expanded via a software update to the Bespoke AI Laundry Combo and other products equipped with AI Home — a 7-inch LCD touchscreen panel that helps control home appliances.

Accessible sounds — available on select refrigerator models for people with low vision — provide audio feedback in a series of distinct sounds with varying scales and syllable breaks, allowing users to better navigate operation controls. Samsung is now expanding this feature to Bespoke AI refrigerators and other products, so users can easily adjust the temperature of the refrigerator and freezer compartments.

▲ A usage example of Samsung Bixby’s voice command feature

Created for All Ages

Samsung is expanding its Senior Care feature to more appliances via AI Home to enhance readability through larger fonts.

Additionally, select induction cooktops feature Child Lock — a function that disables cooktop control to prevent accidental operation by children or pets. The lock can be controlled remotely on the SmartThings app.

Samsung plans to accelerate its development of accessibility technology under the slogan “AI for All” so that convenience in daily life can be enjoyed by everyone.

※ Availability of the features and functions mentioned above may vary by country and region, for applicable models only.

※ When connecting to the SmartThings is required: Users must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

¹ Bixby recognizes select languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and an internet connection (Wi-Fi or data network) are required.

▲ Andrea Berton, Italy’s leading Michelin-starred chef, hosts Samsung’s Live Cooking Show at EuroCucina 2024.

Starting on April 16, Samsung hosted a five-day live cooking show featuring five chefs. Notably, Italian Michelin-starred chef Andrea Berton introduced ways to simplify cooking for all by showcasing how he cooked in Samsung’s AI kitchen, which integrated Samsung Food — a personalized, AI-powered food and recipe platform for recipe discovery, saving and food ingredient management — with the Bespoke 4-Door Flex Refrigerator with AI Family Hub+ and the new Anyplace Induction.

▲ Andrea Berton demonstrates the AI Vision Inside feature of the Bespoke 4-Door Flex Refrigerator with AI Family Hub+.

A New Kitchen Unified With AI

As the cooking show commenced, Berton personally demonstrated AI Vision Inside, a feature offered in the Bespoke 4-Door Flex Refrigerator with AI Family Hub+. As he placed a potato into the fridge, it was automatically recognized through the internal camera of the fridge and added to a generated food list. Also, Samsung Food utilized the items in the fridge to recommend various recipes that users can choose.

After Chef Berton sent the recommended recipe to the induction cooktop and the oven, the temperature and cooking time were automatically adjusted on both appliances. While the oven handled the cooking process, Berton continued the cooking demonstration by following the recipe using AI Home, a 7-inch touchscreen built into the Anyplace Induction.

▲ Visitors at EuroCucina 2024 observe the cooking show at the Samsung booth.

Entering the Era of Effortless, Precise Cooking for All

After the live cooking show, Chef Berton — who is known to use several of Samsung’s various products in his restaurant — explained that the purpose of his participation was to personally showcase AI capabilities to visitors, providing them with a glimpse into the new kitchen experience.

The chef highlighted the capability to send recipe recommendations to cooking appliances using only the ingredients in the refrigerator or a photo of the food. “Today shows how Samsung has made cooking more accessible for everyone,” he stated. “As a chef, I wish for more people to experience the joy of cooking diverse dishes with the assistance of Samsung’s AI devices.”

Samsung Newsroom visited EuroCucina 2024 where attendees experienced a wide range of products — including built-in refrigerators, induction cooktops and customized dishwashers — as well as a special exhibition space spotlighting premium designs.

▲ EuroCucina 2024 is packed with visitors.

At EuroCucina 2024, Samsung set up several experience zones dedicated to various appliances and their features. The Built-In Kitchen Zone attracted attention from visitors as the area displayed premium built-in products catered to the European market.

Attendees explored how Samsung’s Bespoke AI home devices improve daily life through the latest AI-based technology. Looking forward, Samsung will continue to expand how Bespoke AI enhances the lives of European customers — maximizing freedom and convenience for users and their households.

▲ A visitor tests out 3D Map View, a feature that enables users to efficiently monitor and control home devices, at the BESPOKE AI Lifestyle Zone.

▲ Samsung’s all-in-one washer and dryer Bespoke AI Laundry Combo is highlighted at the BESPOKE AI Experience – Laundry Room Zone.

▲ Calm Onboarding, which simplifies the SmartThings connection process, is introduced in the Security & Easy Connection Zone.

▲ At the BESPOKE AI Experience – Outdoor/Living/Bedroom Zone, the robot vacuum and steam mop cleaning features of the Bespoke Jet Bot Combo AI are on display.

▲ Samsung displays the Bespoke 4-Door Flex Refrigerator with AI Family Hub+ at the BESPOKE AI Kitchen Zone.

▲ Guests experience the Bespoke Kitchen Fit Dishwasher.

▲ Samsung introduces the Anyplace Induction.

▲ The B2B SmartThings Solutions Zone showcases SmartThings-connected home Internet of Things (IoT) control and energy management solutions.

▲ At the AI Energy Saving Zone, attendees learn about various SmartThings features including AI Energy Mode and the Samsung Rewards energy-saving program.

Samsung Electronics announced the showcase of its new premium kitchen and lifestyle as part of a continued drive for a connected home life at EuroCucina 2024. The event, held in Milan, is one of the largest international kitchen events and will take place from April 16 to 21 at Rho Fiera Milano. Samsung will use the event to display how connectivity among multiple appliances — as well as the innovative features of new built-in products — will change everyday home life.

“I’m excited to show attendees what we’ve created at EuroCucina, following the ‘Welcome to BESPOKE AI’ global launch event two weeks ago,” said Moohyung Lee, EVP and Head of the Customer Experience Team, Digital Appliances (DA) Business at Samsung Electronics. “We believe that connectivity between appliances will elevate consumers’ lives to a new level. Moreover, we also want customers to find the diverse features of new built-in products helpful to their daily life. I hope visitors at the booth enjoy these new changes Samsung brings to EuroCucina.”

Samsung’s booth at EuroCucina invites visitors to main zones which consist of the Bespoke AI¹ and Premium Built-In Kitchen. Especially at the Premium Built-In Kitchen zone, Samsung plans to unveil three new built-in products which fit European lifestyles and are packed with new innovative features.

The Expansion of Connectivity Across Appliances

The journey at Samsung’s booth starts with the Bespoke AI² zone which demonstrates the expansion of connectivity.³ It includes the experience of connectivity existing not only in the kitchen, but also in the rest of the home, assisting users’ life to be simple and intuitive, less user input required at home.

Samsung highlights the experience enhanced and realized by multiple screens. The AI Family Hub⁴ and AI Home⁵ — a 7-inch screen built into the Bespoke AI Laundry Combo and Anyplace Induction — are key components of this. Through the screens, users can get the useful information of the device itself or get a phone call directly on the Bespoke AI Laundry Combo while doing laundry. But the most important part is that the screens enable the appliances to connect with and control other devices, letting users enjoy heightened convenience through the SmartThings ecosystem.

For example, they feature SmartThings 3D Map View, a three-dimensional perspective of the home that locates connected Samsung appliances throughout the house. It streamlines operations such as turning off connected devices and checking their energy usage.

Various scenarios to the real life are ready at the zone as well. In a specific mode like SmartThings Energy Away mode, SmartThings automatically powers off the chosen, specific appliances and devices when users are out of home. Moreover, it also introduces energy saving solutions based on SmartThings Energy. With Optimal Charging, the robot vacuum cleaner only charges up to 60% during peak hours, while Optimal Scheduling automatically schedules the dishwasher’s cycle during off-peak hours.

The experience makes users do less while living with more possibilities. Through Calm Onboarding, Samsung users’ journey to the SmartThings ecosystem is more fluent from the beginning. When customers purchase the product using their Samsung account, SmartThings traces where the delivery is and automatically connects to it without user input when installed. Supported by Samsung Knox, the connected life experience is secured safely.

Built-In Products Cater to Diverse Lifestyles

In the European market, Samsung has further strengthened its brand position by launching built-in models including refrigerators, dishwashers, induction cooktops and ovens, as well as by introducing innovative features such as AI Pro Cooking. At the Premium Built-In Kitchen zone, Samsung showcases three new products that will assure its brand presence in the built-in market. They feature AI-applied capabilities and upgraded functionality and provide consumers with great flexibility when configuring their built-in kitchens.

First, the Built-in Wide Bottom Mount Freezer (BRB6500D) is the first wide model to appear in Samsung’s built-in refrigerator lineup. Using its Wi-Fi compatibility, users can reduce their energy use by up to 10%⁶ through SmartThings AI Energy Mode.⁷ Users can also monitor their energy usage and estimate monthly energy bills. If these bills exceed their preset targets, the energy saving mode can help users save energy⁸ by changing the compressor speed and the frequency of the defrost cycle. As for keeping food fresh, the Twin Cooling system ensures that food stays fresher for longer by changing the temperature and humidity in the refrigerator and freezer using independent evaporators and fans.

The Anyplace Induction, which was shown at the ‘Welcome to BESPOKE AI’ global launch event before, is displayed at the zone. As the name suggests, the Anyplace Induction enables users to cook flexibly anywhere on the cooktop. This flexibility is enabled by the 22 rectangular sheet coils that cover the cooktop extensively. It reduces dead zones and, therefore, makes up a larger cooking surface than a conventional Samsung 4 ring induction cooktop.⁹ Furthermore, Intelligent Pan Detection helps users place the pots and pans where they want. The induction uses 76 sensors to intelligently recognize pots and pans and show their locations on the AI Home display. This allows users to choose cooking areas and set temperatures according to what they are cooking. Beyond these functionalities, the Anyplace Induction also includes features such as Anti-Scratch Glass, which has a superior Mohs hardness rating of 8.¹⁰ With this level of hardness, the surface is less likely to get marked when users move cookware or clean it, making it long-lasting and easy to maintain. The product will be available in Europe from 2H 2024.

Samsung’s new Energy Efficient Dishwasher¹¹ also on display at EuroCucina 2024 is the latest model to bring high energy efficiency to dishwashing. Coming with A/B energy labels,¹² the dishwasher features a WaterJet Clean system that provides intensive cleaning from every angle, thereby improving energy efficiency. It operates at a noise level of just 41dB when the Extra Silence program is in use.¹³ Moreover, through SmartThings connectivity, users can save extra energy in real life. SmartThings AI Energy mode¹⁴ proactively monitors power consumption and predicts ongoing usage. Users can turn on the energy saving mode if the monthly electricity bill seems to exceed their target. Then, the dishwasher uses up to 23% less energy with the Pots & Pans program¹⁵ by reducing the temperature of the main wash and hot rinse while extending the cycle time. Lastly, the Kitchen Fit Sliding Door¹⁶ ensures that the dishwasher integrates harmoniously into modern kitchens. Thanks to a sliding hinge, the door can be opened fully without having to cut the plinth below, meaning the bottom line of the door seamlessly continues to kitchen cabinet doors.

Quality and Collaboration Now and Into the Future

Samsung is endeavoring to keep the quality of its products and to ensure better outcomes. As such, it has been developing technologies to bring this commitment to product features such as AI Ecobubble,¹⁷ reducing energy use of washing machines,¹⁸ and the Less Microfiber Filter and Cycle, reducing microplastics emissions in the water drained from washing machines.¹⁹

As a part of its continued actions, Samsung showcases its latest efforts to visitors at EuroCucina 2024. In particular, the company focused on collaborations utilizing SmartThings Energy. Samsung has actively participated in projects that aim to eventually create a Net Zero Home. SmartThings Energy integrates these projects to provide consolidated control and monitor home energy use. It can also synchronize to a program like Demand Response (DR),²⁰ by automatically adjusting connected appliances’ mode when the DR event is triggered. Samsung is committed to expanding its collaborations across the globe to help customers make progress on the path to an energy-efficient lifestyle.

¹ AI-based features available on select appliances.
² AI-based features available on select appliances.
³ Appliances must be connected with SmartThings and registered under the same Samsung account.
⁴ AI Vision Inside accessible through the Family Hub utilize AI-based algorithm, which may be updated periodically to improve accuracy. The AI-based algorithms may generate incomplete or incorrect information.
⁵ For AI Home available on Anyplace Induction: Recipe recommendations and Bixby accessible through the AI Home utilize AI-based algorithms. To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu. For AI Home available on Bespoke AI Laundry Combo: AI Opti Wash & Dry and Bixby accessible through the AI Home utilize AI-based algorithm. Our AI-based algorithms may be updated periodically to improve accuracy. A Wi-Fi connection and a Samsung account are required.
⁶ The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns.
⁷ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁸ SmartThings will display a notification before activating the saving algorithm in both “Maximum Mode” and “Custom Mode.”
⁹ Based on internal testing. Test conditions: Comparison of the actual cookable area covered by the coil. Comparison model: NZ84C605**K/U*(conventional)
¹⁰ Based on testing by Intertek of the Mohs hardness rating in accordance with ASTM C1895: General ceramic glass = 5, Samsung Anti-Scratch Glass = 8. For comparison, Diamond = 10, Masonry drill bit = 8, Iron nail = 6. The test involves placing a sample on the tester, then installing the tip and setting the angle to 70°C. 200g of balance weight is placed on the tester, before scratching the sample with the tip 5 times and then cleaning the surface and checking it with the naked eye to see if a scratch is visible.
¹¹ DW7700B
¹² DW60DG790***** have rated an A energy grade and DW60DG770/760***** have rated B energy grade.
¹³ Based on internal testing. When using the Extra Silence program the noise level is 41dB with the third rack installed.
¹⁴ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
¹⁵ Based on internal testing on a DW60DG790I00ET model to measure the energy consumption of the ‘Pots and Pans’ program with and without using AI Energy mode, in accordance with the EN 60436 standards. Result: ‘Pots and Pans’ program = 1,500Wh/cycle and ‘Pots and Pans’ program with AI Energy mode = 1,150Wh/cycle, which is a reduction of 23.3%. Results may vary depending on the actual usage conditions. AI Energy mode can be used with 6 washing cycles: Intensive, Express, Extra Silence, Pots and Pans, Plastic, Auto.
¹⁶ Custom panel weight range: 4.5-12kg (Self adjusting).
¹⁷ AI Ecobubble is only activated when specific courses are selected, including Cotton, Synthetics and AI Wash with loads less than 2kg.
¹⁸ Up to 70% reduction in energy use from using Ecobubble cold wash compared to washing in warm water. Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble (WF0702WKU). Individual results may vary.
¹⁹ Less Microfiber Filter captures approximately 89-98% of microplastics when washing; laboratory tested using 2kg synthetic fabric load in the WW90T734DWH, WF24A9500KW, and washing machine. Less Microfiber Cycle reduces microplastics emissions in the water drained from washing machine, based on testing by the Ocean Wise Plastics Lab using a 2kg load of 100% polyester hoodies, comparing Synthetics cycle on a Samsung conventional model WW4000T and the Less Microfiber cycle on the WW7000B. When washing synthetic fabrics only. Results may vary depending on the actual clothes and usage conditions.
²⁰ Demand Response (DR) is a program that provides several forms of incentives to customers who shift their electricity demand during peak hours.

Samsung Newsroom captured the excitement from each of these media day events through the photos and videos below.

The Bespoke Experience Arrives at the Samsung Seocho Building

“Welcome to BESPOKE AI” kicked off at the Samsung Electronics Seocho building in Seoul with an opening speech delivered by Jong-Hee Han, Vice Chairman, CEO and Head of the Device eXperience (DX) Division at Samsung Electronics. During the speech, Han introduced the new Bespoke AI product line that will be meaningfully integrated into the lives of customers — all under the company’s “AI for All” vision.

Visitors tested a variety of Bespoke AI products and witnessed the convenience of a smart home with the 3D Map View feature, which can be used to check and manage SmartThings-connected home appliances from one view, and Hybrid Refrigerator, which combines hybrid cooling technology with a Digital Inverter Compressor and ‘Peltier’ thermoelectric components.

▲ Vice Chairman, CEO and Head Jong-Hee Han delivers the opening speech at “Welcome to BESPOKE AI” in Seoul.

▲ Various Bespoke AI home appliances at the Samsung Electronics Seocho building

Samsung 837 Becomes a Hub of Innovation Through Bespoke AI

At the Samsung 837 building in New York City, “Welcome to BESPOKE AI” spotlighted products designed specifically for U.S. customers — including the Bespoke Slide-In Range with AI Home and the Bespoke AI Laundry Combo. Guests were particularly enthusiastic about the Bespoke Slide-In Range with AI Home, a multi-functional induction range equipped with AI Home capabilities. With this product, users can receive recipe recommendations and even control other home appliances through a 7-inch LCD screen that can be voice-controlled with Bixby. Furthermore, attendees were able to remotely view the inside of the oven through the internal camera and watch timelapse videos of the cooking process that can be recorded and shared via social media.

▲ Shane Higby, SVP and Head of Home Appliance Business at Samsung Electronics America, delivers the opening speech at “Welcome to BESPOKE AI” in New York City.

▲ Various Bespoke AI home appliances at Samsung 837

Up Close With the AI-Powered Smart Home at Les Pavillons des Étangs

Samsung invited visitors to experience Bespoke AI home appliances for the European market at “Welcome to BESPOKE AI” inside Les Pavillons des Étangs in Paris — a distinct and beautiful modern reinterpretation of a 19th-century French building.

Amid the serene surroundings of the historical structure, guests indulged their curiosity by exploring a variety of Bespoke AI products and features such as the Extra Wide Fridge Freezer, energy efficient Washer Lineup, Samsung Climate Hub and the 4-Door French Door Refrigerator with AI Family Hub.

▲ Crowds flock to “Welcome to BESPOKE AI” in Paris.

▲ Various Bespoke AI home appliances at Les Pavillons des Étangs

At all three “Welcome to BESPOKE AI” events, attendees expressed heightened anticipation for the complete smart home experience in which every home appliance works in harmony through AI connectivity. Some even noted that their excitement was similar to the amazement felt when smartphones were first released.

Through Bespoke AI technology that maximizes convenience, saves energy and offers personalized features, Samsung will continue to evolve its home capabilities to transform daily life for users everywhere. Check out the video below to see highlights from “Welcome to BESPOKE AI.”

 With this first-ever Tide Cold Certified cycle, optimized for P&G’s cold water formulated detergent¹ technology, consumers can experience great, cold wash performance on the new Bespoke AI Laundry Combo.

Image of Tide POD Cold wash cycle menu on the 7-inch screen of Bespoke AI Laundry Combo

The collaboration between Samsung and P&G uses knowledge and expertise from across the two global companies to create the new Tide POD Cold wash cycle. The new wash cycle is optimized for dissolving Tide Hygienic Clean Heavy Duty 10X Power PODS^® detergent while using cold water, providing excellent laundry performance without consuming energy to heat the water. Compared to the normal warm wash cycle,² the Tide POD Cold wash cycle can provide energy savings without compromising wash performance.

“Samsung is dedicated to providing our customers with the ultimate home appliance experience,” said Moohyung Lee, EVP and Head of the Customer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “Our partnership with P&G is a great step in that direction, leveraging Samsung technology and innovation. Looking to the future, we are excited to further expand our partnership with P&G to enhance the customer experience.”

“We are excited to partner with Samsung to further our ambition to turn three out of four loads to cold by 2030,” said Alex Perez, Senior Director of NA Fabric Care at P&G. “This partnership and the expertise that both sides bring to the table will ensure consumers will get the best possible wash experience on cold with Samsung when they use Tide.” 

The Tide POD Cold wash cycle will be available on the new Bespoke AI Laundry Combo, which provides both a great wash and dry experience within one convenient unit, in the U.S. and Canada. The Bespoke AI Laundry Combo, also comes with AI Opti Wash & Dry,³ which adjusts to the optimal wash and dry cycles based on factors such as load weight, fabric type and soil level. Furthermore, the SmartThings⁴ app empowers our consumers to monitor, manage and control not only Samsung smart appliances, but also other smart devices within the connected home ecosystem conveniently from one app.⁵

Image of Tide Cold Certified Bespoke AI Laundry Combo

The partnership with P&G is the latest example of how Samsung continues to work hand in hand with innovative companies to improve the customer experience and deliver energy savings.

About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always^®, Ambi Pur^®, Ariel^®, Bounty^®, Charmin^®, Crest^®, Dawn^®, Downy^®, Fairy^®, Febreze^®, Gain^®, Gillette^®, Head & Shoulders^®, Lenor^®, Olay^®, Oral-B^®, Pampers^®, Pantene^®, SK-II^®, Tide^®, Vicks^® and Whisper^®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit them at https://www.pg.com/news.

¹ Performance tested for Tide Hygienic Clean Heavy Duty 10X Power PODS^® only. Results may differ with other detergents.
² Compared to the Normal cycle, in warm water using the Tide POD Cold wash cycle with Tide Power PODS^® in an 8lb load.
³ Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.
⁴ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁵ Dependent on manufacturer rollout by product, geography and market. Individual experiences may vary.

Samsung Newsroom attended the event to experience how AI is changing life at home.

Bespoke AI That Embodies ‘AI for All’

▲ Vice Chairman and CEO Jong-Hee Han delivers the opening speech at “Welcome to BESPOKE AI.”

Jong-Hee Han, Vice Chairman and CEO of the Device eXperience (DX) Division at Samsung Electronics, delivered the opening speech and emphasized that Bespoke AI embodies the company’s “AI for All” vision — improving lives through better security, sustainability and accessibility.

“Using AI vision, AI voice and AI data technologies, we will offer new experiences in which home appliances can be controlled and connected more intuitively,” he said.

▲ Su-Hyeon Seong explains how the new Bespoke AI products will change users’ lives.

Su-Hyeon Seong from the Digital Appliance (DA) Division at Samsung Electronics believes the recent upgrades to AI technology and connectivity will lead to new innovations in creating more personalized user experiences. “I look forward to the increased freedom we will experience in our daily lives,” she said.

▲ Cheol-Min Yeom introduces the 2024 Bespoke AI home appliance product line.

“Since the latest products are now equipped with high-performance AI chips, cameras and sensors, we’ve significantly improved the user experience,” said Cheol-Min Yeom from the DA Division.

▲ Se-Rim Jeong describes how SmartThings helps users save energy.

“We plan to continue investment towards developing technologies that reduce burdens on the environment and allow consumers to experience safe, sustainable home appliances without inconveniences,” said Se-Rim Jeong from the DA Division.

Reimagining Home Spaces With AI: The Experience Zone

▲ Visitors learn about SmartThings in the Security & Easy Connection Zone.

Upon entering the Experience Zone — which reconstructed familiar home spaces such as the living room, laundry room and kitchen — Samsung displayed some of its most helpful services. In the Security & Easy Connection Zone, attendees observed how Smart Forward constantly provides device upgrades and Samsung Knox, Samsung’s unique security standard, protects users’ personal information. In addition, visitors discovered how Calm Onboarding connects products to SmartThings and minimizes the hassle of registering devices after each purchase.

▲ The 2024 Bespoke AI home appliances on display in the BESPOKE AI Experience Zone.

▲ Watch videos on the refrigerator screen by tapping a smartphone on Family Hub.

In the Bespoke AI Experience Zone, visitors tested the 2024 Bespoke AI products and Tap View on the Bespoke 4-Door Flex Refrigerator with AI Family Hub+. Users can now mirror images or videos from their smartphone screen by tapping on the refrigerator door, so they can pick up where they left off and continue the movie or TV show they were just watching.

In addition, users can check expiration dates on food packages with the AI Vision Inside feature or ask for customized recipe recommendations with Samsung Food.

▲ Check the location and status of home appliances connected to SmartThings with 3D Map View.

▲ Visitors watch a demonstration of the Bespoke AI Combo, an all-in-one washer and dryer.

The Bespoke AI Laundry Combo combines the functions of a washer and dryer into a single, all-in-one appliance that uses AI technology to recommend optimal laundry cycles based on the user’s needs. The 7-inch LCD screen and AI-powered Bixby voice recognition further enhance user convenience.

▲ The Bespoke Jet Bot Combo robot vacuum cleaner includes a sterilization feature.

The Bespoke Jet Bot Combo cleans dust, scrubs the floor and sterilizes the mop with steam. Recognizing and avoiding obstacles, the vacuum provides a report to determine if the cleaning was satisfactory.

▲ The AI Energy Saving Zone and AI Technology Zone introduce AI Saving Mode and Samsung Rewards.

Visitors experienced how to save energy with AI in the AI Energy Saving Zone and AI Technology Zone. AI Energy Mode attracted special attention for its environmental protection and energy conservation capabilities.

Planned for the first half of this year, the Samsung Rewards program will encourage consumers to actively save energy in their everyday lives.

▲ Sustainable technologies are illustrated in the For a Sustainable Future Zone.

Innovative approaches to energy efficiency were introduced in the For a Sustainable Future Zone — including the energy-efficient AI inverter compressor, the Reduced Fire Risk certification and microplastic-reducing filters. The Bespoke AI Hybrid refrigerator maximizes energy savings by combining hybrid cooling technology with an AI inverter compressor with thermoelectric elements.

At the “Welcome to BESPOKE AI” event, Samsung laid out its vision for the future of home appliances. More than just simple tools used in everyday life, Samsung’s home appliances promise to change users’ lives through innovations in efficiency, connectivity and personalization. Samsung will soon introduce the 2024 Bespoke AI product line at “Welcome to BESPOKE AI” events in the United States and France.

Samsung Electronics announced the launch of its new energy-efficient Extra Wide Bottom Mount Freezer¹ in Europe. The refrigerator was unveiled at ‘Welcome to BESPOKE AI’, a global launch event held at les Pavillon des Étangs in Paris on April 3. It achieves a high energy rating as a product itself, while its Wi-Fi capabilities allow for even further energy savings with SmartThings Energy.

“In response to the reality that energy efficiency is more important to consumers than ever, Samsung is launching a new model for the modern era,” said Moohyung Lee, EVP and Head of the Customer Experience Team of Digital Appliances (DA) Business at Samsung Electronics. “Through our considerable R&D efforts, we’ve been able to provide energy-saving opportunities in addition to the Samsung quality and features that global consumers appreciate. We’re confident that users would take advantages of Samsung’s new refrigerator in their day-to-day lives.”

Notably, the refrigerator has received an energy “A” rating according to EU energy standards, which is for the first time in Samsung’s extra wide bottom mount freezer type. Samsung implements its unique solutions to decrease energy consumption by 55.9% compared to the conventional model.² Especially the new AI Inverter Compressor³ is a key part to achieve an A grade according to EU energy standards.

The new high-efficient AI Inverter Compressor has been redesigned to increase the radius of the rotating parts which enables its inertia to be higher than the conventional compressor⁴ by 4.1 times. It means that the compressor can keep the power longer, so it uses less energy while keeping the temperature in the fridge moderate. The compressor also contributes to lowering the noise level by up to 5 times quieter than the conventional model⁵ thanks to the new control technology.

Additionally, the Extra Wide Bottom Mount Freezer supports the energy saving mode in SmartThings Energy⁶ which can reduce energy use by up to 15%.⁷ The SmartThings AI Energy Mode also allows users to easily check daily, weekly and monthly power consumption, and it even estimates monthly electric bills. If usage exceeds the established estimate, the mode can also proactively save energy.⁸ Furthermore, it can optimize the compressor speed and defrost cycle frequency, based on usage and surroundings, ensuring that users can enjoy fresher food items for longer.

Samsung also made the model to be competitive both in capacity and design as well. To enhance the capacity benefits of having a refrigerator with a wider width than common type, Samsung applies SpaceMax technology which has been the heritage of Samsung refrigerator. The fridge makes use of thin walls and efficient insulation to increase the storage volume while maintaining consistent temperatures. The extra storage space does not impact the exterior of the refrigerator, either, as the relatively compact size creates more room in users’ homes.

Apart from its performance and storage capabilities, the refrigerator brings a sleek design that makes it a great aesthetic fit for modern homes. It boasts a fully flat door and a recessed handle that grants the refrigerator a harmonious aesthetic. The Gentle Lighting controls brightness and prevents glare as well.

Availability

The energy-efficient Extra Wide Bottom Mount Freezer will be available in three capacity variants (538L, 508L and 458L) depending on the region, launching in Europe, CIS, the Middle East, Latin America, Southeast Asia, Canada and Africa.

The refrigerator is expected to be available from April in Europe and other regions sequentially.

For more information on Samsung refrigerators and other home appliances please visit Samsung.com.

¹ Stands for a large capacity bottom mount freezer (“BMF”) refrigerator with a width of 70cm or more. Referred to as Extra Wide Fridge Freezer in Europe.
² Compared to RL435EFBAS8/EF model.
³ Wi-Fi connection and SmartThings app required to enable AI Energy mode.
⁴ Based on internal testing compared to conventional S3 Samsung compressors.
⁵ Based on internal testing, in accordance with the IEC 60704.
⁶ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁷ The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns.
⁸ SmartThings will display a notification before activating the saving algorithm in both ‘Maximum mode’ and ‘Custom mode.’

Samsung Electronics today showcases its latest home appliance lineup at the press conference held in the global launch event, ‘Welcome to ‘BESPOKE AI,’¹ which takes place in three locations — Seoul, Paris and New York City. Samsung shares its vision for how connectivity amongst them can improve the overall experience at home and how artificial intelligence (AI) enhances the performance of appliances.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, kicked off the marathon of events by opening the media event at the Seoul ‘Welcome to BESPOKE AI’ by describing how Samsung home appliances not only perform well with the usual tasks but can do more than previously imagined with AI applied. Especially with screens added to the refrigerator, induction range and laundry machine, Bespoke appliances become a platform for entertainment, as well as an easy-to-access control hub for other connected Samsung appliances through SmartThings.

“Since the first introduction of BESPOKE in 2019, Samsung Electronics has presented to the market on how appliances can be customized to best fit each user’s home and lifestyle,” said JH Han. “Five years later, we now share our vision for AI in appliances with the products that expand the Bespoke legacy through enhanced connectivity and AI capabilities that will take the consumer experience to the next level.”

Bespoke AI Appliances Sync To Create New Experiences in Various Home Spaces

With built-in Wi-Fi, internal cameras, AI chips and compatibility with the SmartThings application, Samsung’s latest Bespoke AI appliances come with enhanced features and connectivity to lay the foundation for a truly smart home. Also, the new AI Home, a connected 7-inch LCD display that has been added to multiple products, provides intuitive, easy access and control over the whole connected ecosystem.

The AI Home includes 3D Map View, a feature that provides users with a full 3D view of the house, allowing them to easily locate all the appliances that are connected and control them. When users are cooking in the kitchen and feel that the temperature is too hot, for instance, they could turn on the air conditioner in other rooms through the AI Home on the induction range² without leaving the pots and pans unattended. While doing laundry, they could also start the robot vacuum cleaner in the living room from the AI Home on the washing machine, without having to make the journey back and forth. Also, users can receive calls coming to their phones through the AI Home, allowing them to answer timely while also continuing the housework they were doing. Moreover, the AI Home not only makes housework easier, but more enjoyable as well. Users can play their favorite songs, watch videos on the Internet app or refer to recipes on the screen while they are cooking.

Considering how people have mobile phones with them most of the time, Mobile Smart Connect is a new feature that pushes an alert to the phone when it is at close range with registered appliances. The pop-up notification includes quick control menu to execute key functions for the appliance directly from the phone, so users no longer have to search the house, looking for the actual remote control.³ This eliminates even the few steps and clicks⁴ that were required to access same features in the SmartThings application.

At the BESPOKE AI event, Samsung also showcases the new feature ‘Calm Onboarding,’ which makes it easier for users to join Samsung’s connected life. It frees users from having to go through the hassle of product registration, as it directly registers products purchased under a Samsung account at Samsung.com on to the SmartThings app with the same account.

To provide assurance to users as they step into the era of hyper-connected home appliances driven by technological advancement, Samsung also highlighted its comprehensive Knox security platform that protects all user data located on the connected appliances. In fact, the 4-Door French Door Refrigerator with AI Family Hub⁵ became the first product in the industry to be verified to level ‘Diamond’ for its IoT security capabilities by UL Solutions, a leading global safety science company that evaluates hundreds of marketing claims each year. Other Family Hub models⁶ applying the same technology, and the Bespoke Jet Bot Combo AI have also achieved the same verification.

AI Expands Spectrum of Features to Samsung Home Appliances

The most distinctive difference between the three events, other than the location, is the product lineup unveiled during the respective press conferences, which reflects the actual appliances that will launch in each market.

The Seoul ‘BESPOKE AI’ event started off with the biggest lineup among the three locations with 14 new products including: the Bespoke French Door Refrigerator with AI Family Hub+, Bespoke Infinite Induction Line, Bespoke AI Laundry Combo, Bespoke Jet Bot Combo AI, Bespoke Jet AI, Bespoke Cube Air Infinite Line, the new 2024 4-Door refrigerator incorporating peltier technology and more.

The 4-Door French Door Refrigerator with AI Family Hub⁷ is the primary control center for all things food, connecting the refrigerator to other appliances in the home. The AI Family Hub+,⁸ which is the large LCD screen in the front right panel of the refrigerator, is the key to intuitive AI experiences, where users can view recommended recipes and play music and videos for kitchen entertainment. The 4-Door French Door Refrigerator with AI Family Hub comes with AI Vision Inside⁹ which uses an internal camera to identify 33 fresh food items that go in and out of the fridge. The recognized food items are listed and managed on the Family Hub display and can also be checked on the SmartThings app.¹⁰

Another key product is the Bespoke Jet Bot Combo AI, a robot vacuum and mop cleaner with AI-enhanced features including intelligent AI Recognition. The intelligent AI Recognition performs in different ways. The AI Object Recognition uses the AI Deep Neural Network (DNN) model and camera to recognize various objects¹¹ including humans,¹² pets¹³ and hard-to-see items like thin phone cables and rugs or mats. The AI Floor Detect senses the type of floor to clean, and when carpets are detected, the robot vacuum decides whether to lift up its mop or to go and leave the mop at its station to avoid contaminating the carpet with its wet mop. It also comes with the Clean Station Steam+ which brings a range of features for automatically maintaining the device, such as emptying the dust bag, refilling the water tank, washing and intensively steam cleaning¹⁴ the mop. The Clean Station Steam+ even sprays high-temperature steam¹⁵ onto the mop’s surface, reducing 99.99% of harmful bacteria.¹⁶

As energy-saving is an important criteria in the European market, the Paris ‘BESPOKE AI’¹⁷ event additionally introduced the new energy-efficient, extra wide fridge freezer¹⁸ and the washer lineup. The extra wide fridge freezer has received “A” grade according to European energy standards thanks to Samsung’s new AI Inverter Compressor. The new washer lineup includes various models from A-10%, A-20% and even an A-40% extra energy saving model. Especially, the A-40% extra energy efficient model is equipped with Bubble Shot Technology, which saves water and cycle time by pumping up the water inside the drum and spraying it on top of the clothes.

The Bespoke AI Laundry Combo, presented at both Seoul and NYC events, is the All-in-One washer and dryer, providing the advantages of two separate appliances while freeing up valuable space. It comes with various AI features, such as remembering the periodic and seasonal needs of users and recommending the optimal cycle for the wash.¹⁹ With AI Opti Wash & Dry, the Bespoke AI Laundry Combo intelligently adjusts the washing and drying performance for each load and senses the weight of the laundry to dispense the appropriate amount of water and detergent. It also detects the fabric²⁰ and monitors the level of soiling during a cycle. If necessary, it adds more detergent and varies the washing time. It then adjusts the drying process to suit the weight and fabric type of users’ laundry. After finishing the cycle, users can monitor how much energy and water were consumed through the report provided on the SmartThings App.²¹

A unique appliance introduced only at the New York event held in Samsung 837 was the Bespoke Slide-in Range with AI Home. This product is a multi-functional induction range that also comes with various fun factors. It comes with an Internal Oven Camera that lets users see inside the oven from remote places, like on the TV²² from the living room, or even from outside the home through SmartThings on their mobile phones. With this, users can even get a short time-lapse video clip²³ with the highlight of the cooking process that they can share on social media.

Furthermore, Samsung is showcasing its vision of implementing generative AI to home appliances within this year. Especially, Bixby, Samsung’s voice assistant, will be a key in this. Generative AI will allow Bixby to go one step further from the current ability of being able to execute one order at a time, comprehending complex sentences and engaging in natural conversations. First of all, it will be able to understand compound demands like “Turn on the air conditioner to Wind Free mode, and let me know how the weather is.” It can also retain context from previous interactions for continuity, so if the user instructs Bixby to turn off the air purifier and then add, “Oh, and the TV, too,” Bixby can assist both requests. Users will also be able to rely on Bixby to come up with solutions, simply saying “the living room feels humid,” and ask “what should I do with all the potatoes I bought yesterday?” Bixby will interpret these multi-layered tasks and respond naturally to users’ prompts.

Advancing the Future of Appliances

Samsung is not only dedicated to presenting a better home experience, but also committed to creating more innovative and efficient products. The event was especially meaningful in the context that it not only introduced the new product lineups and features Samsung is launching, but also announced globally how all Wi-Fi connected appliances including those that customers already own, can change.

Samsung continues to upgrade Wi-fi connected appliances in the market and already in users’ homes through software updates and the development of SmartThings. Users can enjoy new features even with old models, and more energy saving features with products that were already bought. Smart Forward,²⁴ announced for the first time at the event, is a service that provides the newest features, security patches and upgrades through regular software updates. Users will be able to check available update information and receive notifications from the SmartThings App.²⁵ This ensures users with peace of mind and also contributes to reducing the frequency of appliance replacements.

SmartThings also continues to evolve, allowing users to save additionally on their energy usage after purchasing a product. Features such as Optimal Charging,²⁶ for example, are added so users can strategically plan out their energy use. SmartThings Energy allows users to easily monitor and control the amount of energy consumed by the connected Samsung appliances. Samsung also plans to launch its new Samsung Rewards program in the near future, which will allow users to get stamps each day if they save a certain amount of energy using AI Energy mode. Accumulated stamps can be converted and used at Samsung.com, Samsung Galaxy store and other Samsung purchase platforms.

To make efforts more impactful, Samsung introduces collaborations it made to implement solutions resulting in tangible reductions of energy use, while also making lives more convenient for users. Through a partnership with British Gas, linking SmartThings Energy’s Auto Demand Response feature with British Gas’ PeakSave, Samsung allows users to easily enjoy economic benefits through saving energy.

As a crucial player in the home appliance industry, Samsung revealed a goal to utilize next generation technologies for purposes beyond creating innovative products. It is about using engineering solutions that prolong product lifecycles, and reduce the frequency of replacements. Some of the methods introduced in the press conference include: Hybrid Cooling, newly incorporating the newly installed high-power ‘Peltier’ thermoelectric components in addition to the compressor resulting in improved cooling efficiency and performance, and low-maintenance filters for air purifiers obliterating the need for filter purchases or replacements.

Product safety is also an important factor that Samsung prioritizes, and Samsung strives to achieve and expand certifications to prove its product liability across all appliance categories, including reduced fire risk (RFR) certification for new products. This will assure that the certified appliances²⁷ are designed to effectively prevent fire incidents caused by the product.

At the end of the event, Samsung also revealed that it is collaborating with Disney and Pixar’s “Inside Out 2” (coming to theaters June 14²⁸), to communicate the features of the new Bespoke AI Laundry Combo. A new co-branded teaser video was shown that featured Inside Out 2 clips and showcased how, with the new washing machine, you can take the stressful emotions out of laundry with AI Bubble.

* Some features may not be available yet
¹ AI based features available on select appliances
² Available in the U.S.
³ Available for the Jet Bot Combo AI
⁴ Users can set ‘Show on Lock screen’ or check through the quick panel on Samsung Galaxy phones
⁵ This is global name, naming is different by region. (North America) Bespoke 4-Door Flex Refrigerator with AI Family Hub+, (Latin America) Bespoke 4-Door French Door Refrigerator with AI Family Hub+
⁶ RF**DB99****, RF**DB95****, RF**DG9H****, available in North and South America, Europe, Middle East, Southeast Asia, India, Australia, Korea
⁷ Does not mean all services available on the Bespoke 4-Door Flex Refrigerator with AI Family Hub+ are AI or generate information or outcome using AI. The services/features that use deep learning models are limited to 1) AI Vision Inside and 2) the recipe recommendation feature available on Samsung Food
⁸ (North America, Latin America) AI Family Hub+, 32”, (Europe) AI Family Hub, 21.5”
⁹ As of April 2024, AI Vision Inside can recognize 33 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy
¹⁰ The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Users are required to utilize a single log-in account between the devices
¹¹ Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognized. Example items: air conditioner (stand type), refrigerator, BESPOKE (refrigerator/dishwasher), TV, washing machine/dryer, air purifier, AirDresser, sofa, bed, bookshelf, table, pet excrement, electrical cable, towel/socks, cup, glass, bottle, bowl, vase, floor mat, rug, coat rack, shoes, pedestal, scales, power extension, furniture with a crossbar, furniture legs, wheeled chair, pet fur ball, smartphone cable, stain, bathroom, door step and doorway. A Wi-Fi connection and Samsung account are required
¹² It only recognizes a human presence based on generic visual indicators, and cannot identify individual people. The recognition capabilities may be limited when a person’s entire body cannot be seen. A Wi-Fi connection and Samsung account are required
¹³ Only dogs and cats can be recognized. It only recognizes a pet presence based on generic visual indicators, and cannot identify individual pets. A Wi-Fi connection and Samsung account are required. The recognition capabilities may be limited by the posture or position of a pet. The ability to recognize your pet may vary depending on the type of animal and the living environment
¹⁴ After cleaning, the station washes the mop pads with water and steam ranging from 50 to 60°C, and after that sprays high temperature steam measured 100°C
¹⁵ The measured temperature of the steam is 100°C
¹⁶ Based on testing by Intertek. Using the Wash the Mop cycle eliminates 99.99% of Staphylococcus aureus, Escherichia coli and Pseudomonas aeruginosa. Not supported in the U.S. Results may vary depending on the actual usage conditions.
¹⁷ AI based features available on select appliances
¹⁸ Stands for a large capacity bottom mount freezer (“BMF”) refrigerator with a width of 70cm or more
¹⁹ Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.
²⁰ To prevent wear, wash like fabrics together. Based on AI-based algorithm
²¹ The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
²² Available on certain Samsung Smart TV models, which must also be connected to the range via the SmartThings App and using the same Samsung account. A notification is displayed on the TV screen 5 minutes before the end of your cooking. When you select the notification, you can see your food and check its progress using the streaming video
²³ A 10 second time-lapse video is created and saved for 24 hours. Video is only recorded when the door is closed. After the cooking process ends, it takes about 20 seconds to encode the video
²⁴ Update period and applicable features may vary by region and model
²⁵ The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required
²⁶ Available on VR7M*97**** only
²⁷ Available on Bespoke AI Laundry Combo only
²⁸ In the U.S. Release date varies by country

Fifty years ago, in 1974, Samsung Electronics introduced its first refrigerator, washing machine, and air conditioner to the world. In the time since, we have continuously pushed the boundaries of innovation in digital appliances.

Fast forward to five years ago, in 2019, when Samsung debuted its first Bespoke appliances. These products were made to transform users’ daily lives with customized features and optimized designs. Now, we are set to usher in a new era of AI appliances, featuring cutting-edge artificial intelligence (AI) and SmartThings-based connectivity.

Ahead of the global product launch event on April 3, this editorial will explore how AI appliances and inter-connected smart homes are about to transform our understanding of modern home life.

Why Security Is the Foundation of Bespoke AI Appliances

A recent study conducted by market research firm Ipsos highlights the significance of security in the age of AI. The study surveyed 17,000 people across 17 countries, using the title of “Our Life With AI: The reality of today and the promise of tomorrow.” A key finding was that 42 percent of respondents identified “better security” as a very important application for AI, with an additional 44 percent deeming it somewhat important.

AI technology is brimming with potential, but even the best AI will not be worthwhile if it fails to protect users — in fact, it could be dangerous. And this is why security stands at the core of Bespoke AI appliances. We have prioritized security throughout our product development to ensure users can get all the benefits of AI-based digital appliances, while experiencing peace of mind.

Our AI appliances are protected by Samsung Knox to ensure safe usage. A blockchain-based Knox Matrix monitors and protects Samsung’s inter-connected appliances.

Our newest AI appliances, the Bespoke 4-Door Flex Refrigerator with AI Family Hub+ and the Bespoke Jet Bot Combo AI, have earned the Diamond level rating for their Internet of Things (IoT) security capabilities from UL Solutions, a global verification company. This rating represents the highest level of IoT security, a distinction that no other home appliance in the world has achieved to date.

But Samsung hasn’t stopped there. We are always researching new technologies that can further enhance the safety of AI appliances and smart homes.

Using AI Appliances to Advance Society

At Samsung, we aspire to develop appliances that go beyond mere convenience for the sake of convenience. Our goal is to create AI appliances that accomplish two things: they are readily accessible for everyone, and they contribute to society by reducing environmental impact.

Samsung’s latest all-in-one washer and dryer boasts a large 7-inch LCD touch screen designed for easy operation, catering to users with varying abilities. With Bixby integration, controlling the machine using voice commands is also possible, ensuring wider accessibility. Furthermore, the convenience of Samsung’s Auto Open Door allows users to effortlessly open the refrigerator with just a light touch. And the new washer and dryer also automatically opens its door upon completion of the wash and dry cycle. The combined result of all these improvements is that our appliances are now more user-friendly than ever.

As for the role our products play in society, we are leveraging next-generation technology to reduce environmental impact. This includes using AI to decrease energy usage in appliances and employing enhanced semiconductors to reduce the power consumption and carbon emissions of refrigerators. We are also developing technology that enables continuous use of air purifiers without the need for regular filter replacements.

Bespoke AI Appliances: The Pinnacle of AI Technology

Our 2024 appliance lineup represents the pinnacle of AI integration. Designed to significantly ease the burden of household chores, these appliances incorporate a range of sensors, recognition technology, big data analytics tools, powerful AI chips, and the Tizen OS.

With these capabilities, the way in which appliances are used will undergo a complete transformation. The large displays integrated into Family Hub refrigerators and the 7-inch display on Samsung’s latest all-in-one dryer and washer allow easy control and monitoring of appliances throughout the house. Moreover, you can conveniently control the main functions of the product using a smartphone, without having to search for a remote control or fiddling with buttons. This revolutionizes home life.

This year, we’re also planning to incorporate generative AI into Bespoke AI appliances, which will allow users to operate them through natural conversation — much like chatting with family members. Building on SmartThings and the strength of AI appliances, will introduce over 100 diverse inter-connecting experiences that Samsung appliances can offer.

At Welcome to BESPOKE AI on April 3, you’ll have the opportunity to witness Samsung’s groundbreaking AI appliances for 2024. Our products not only prioritize security, but also consider our society and environment. Join us as we embark on this journey to shape the future of Bespoke AI appliances.

At the Consumer Electronics Show (CES) 2024 in Las Vegas from January 9-12, Samsung Electronics invited British food influencer Oliver Paterson (also known as elburritomonster) to showcase how AI simplifies menu planning, cooking and sharing food — allowing hosts to spend less time in the kitchen and more quality moments with their guests. Oliver, who boasts 40,000 followers on the Samsung Food app, gave a cooking demonstration of his favorite dinner party meals using Samsung’s smart kitchen appliances.

Samsung Newsroom attended the cooking show to view how Samsung Food can add a new, modern flair to cooking in the kitchen.

▲ Oliver showed off his culinary skills during the cooking show in the Samsung booth at CES 2024.

Tasty Recipes for Any Diet or Occasion

Samsung Food is an innovative culinary experience that harnesses the power of AI to offer personalized recipes and dietary advice. Launched in August 2023, the platform serves as a personal cooking assistant — guiding users in discovering new dishes, crafting customized menus, managing ingredient inventory and remotely controlling their cooking appliances. Users can also share their favorite recipes on social media, making it an ideal, all-in-one platform for food enthusiasts.

▲ Oliver was able to view recipe suggestions based on the ingredients he had on hand using the image search feature from Samsung Food.

Oliver kicked off the presentation by browsing menu items on the Samsung Food app for his dinner party. Using the image search feature, he snapped photos of the ingredients he had on hand. Among the many recipes recommended by Samsung Food, he opted for a breakfast burrito with mango Pico de Gallo sauce.

▲ Oliver demonstrated how the Personalized Recipe function can be used to easily modify a recipe.

To ensure his guests could enjoy the meal he prepared, Oliver used the Personalize Recipe feature — allowing him to modify the recipe according to various dietary restrictions or meal preferences including vegan, gluten-free, non-dairy and more. Oliver selected the vegan recipe option, swapping regular cheese for vegan cheese and replacing the sausage with beans. Additionally, he chose the gluten-free alternative, substituting regular tortillas with gluten-free ones. For the additional ingredients needed, he purchased them easily through Amazon Fresh using the Samsung Food app.

Keep Food Fresh and the Fridge Stocked

▲ With AI Vision Inside, the 2024 BESPOKE 4-Door Flex Refrigerator with AI Family Hub+ automatically logged the storage date and set an expiration date for ingredients Oliver placed in the fridge.

As Oliver placed the tomatoes and onions he purchased into the fridge, the internal camera automatically snapped photos of these ingredients — creating a food inventory list and recording the storage date of the ingredients. This innovative function was made possible using the AI Vision Inside feature of the 2024 BESPOKE 4-Door Flex Refrigerator with AI Family Hub+ which debuted at CES 2024.

“The AI Vision Inside feature is a game changer for those who like to cook,” said Oliver. “It’s incredibly convenient as the feature automatically notifies you when ingredients are close to expiring, eliminating the need to manually check each product’s expiration date. It also recommends you recipes through the Samsung Food app based on ingredients you already have in your fridge.”

Seamless Cooking With Smart Appliances

▲ The Slide-in Range helps users cook smarter with a 7-inch LCD screen.

The recipe that Oliver saved in the Samsung Food app on his smartphone seamlessly appeared on the screen of the Slide-in Range. When he pressed the Start Cooking button, the optimal cooking settings for the recipe — including temperature and time — were set automatically and immediately transmitted. With the help of a 7-inch LCD screen, Oliver was able to easily monitor the recipe and remaining cooking time.

▲ With the help of Samsung Food, Oliver was able to make a delicious breakfast burrito.

To share his culinary creation, Oliver took a photo of the finished burrito, uploaded it to his followers on the Samsung Food Community account and took a large bite out of it with his fellow host, followed by many in audience whispering that they would love to take a bite too. Oliver highlighted Samsung Food’s wide variety of recipes and enthusiastically recommended the platform for any upcoming parties.

An attendee at the event said “This does look like it will help me organize my refrigerator a lot. I forget what I have in my fridge all the time.” Another attendee said, “That burrito looks amazing. I should give Samsung Food a try to see if I can make that later.”

▲ Visitors excitedly gathered at the Samsung booth to watch Oliver prepare a meal using the innovative capabilities of Samsung Food.

Samsung Food and smart appliances like the 2024 BESPOKE 4-Door Flex Refrigerator with AI Family Hub+ are revolutionizing kitchen experiences through the power of advanced AI. Going forward, Samsung plans to explore additional ways to enhance connections between devices and bring smarter, more convenient experiences to consumers in the kitchen.

A CES 2024 Innovation Award Honoree and a highlight at CES 2024, Samsung Food will continue to evolve and cater to users’ needs. Download the app at samsungfood.com.