To display the unique features and accomplishments of the Bespoke product series, Samsung Newsroom is highlighting the ways Bespoke appliances are being showcased and celebrated in countries around the world. From unique and breathtaking new designs to innovative and expanded functionalities, Samsung Bespoke appliances are taking the world by storm.

New Ways To Customize Your Home in Singapore

▲ Various designs from the Samsung Bespoke Disney Collection

Bespoke appliances in Singapore are blending whimsical designs to offer customers a unique and playful concept for their homes. In celebration of the widespread love for Disney characters, Samsung introduced its Bespoke Disney Collection in August of this year. The collection features Samsung appliances with designs of some of Disney’s most well-loved characters, giving Singapore consumers the ability to add a touch of childhood wonder and nostalgia to their home’s design.

Celebrating Innovation and Diversity in Indonesia

▲ Samsung Bespoke 4-Door Flex Refrigerator featuring the “Reimagine Indonesia” design by illustrator Rachel Ajeng

In celebration of the 77th anniversary of Indonesia’s Independence Day, Samsung teamed up with two Indonesian illustrators, Kathrin Honesta and Rachel Ajeng, to showcase limited-edition designs on the Bespoke refrigerator and AirDresser. Consumers can choose from three designs: “Butterfly Garden” or “Timun Mas” by Kathrin Honesta or “Reimagine Indonesia” by Rachel Ajeng. The designs highlight Indonesia’s ethnic and cultural diversity, allowing Indonesian consumers to enjoy artistic pieces in their homes while also taking pride in their Indonesian roots.

Presenting Unlimited Design Possibilities of Bespoke in South Africa

▲ (From left to right) The four #MyBespokeChallenge candidates: Keneilwe Mothoa, Zwelibanzi Nzuza, Maresa Maartens and Mbali Maseko

Samsung’s Bespoke Home Challenge in South Africa will once again take place to showcase the unlimited design possibilities of Bespoke appliances. For two weeks, contestants will build their ideal kitchen and living space. Four finalists have already been selected, and the contest’s winner will be announced early in 2023. The challenge will give a platform to users’ creativity and innovation and allow participants to create their dream home design using the ultra-customizable and sleek Bespoke series.

Also in Korea, Samsung announced the winner of #BESPOKERendezvous, a Bespoke refrigerator design contest. Of the 1,114 works that were submitted, about 28,000 people voted online to select the top ten finalists. Samsung held an onsite #BESPOKERendezvous party and award ceremony where Cho Kyung-min’s water-inspired design, “Floating Rings,” was selected as the final winner.

A New Level of Personalization in the U.S.

▲This year, Samsung has added limited-edition panel art in collaboration with artist Alex Proba to its collection of exclusive Bespoke designs.

With Bespoke, true customization is more than choice — it’s also about self-expression. Within the U.S., Lowe’s and Samsung teamed up to launch a limited-edition collection of panels for Samsung’s Bespoke refrigerator, offering shoppers another way to customize their spaces and express their unique personal styles. The panels, which can be mixed and matched with Samsung Bespoke’s portfolio of panel colors and finishes, are exclusively available at Lowe’s while supplies last.

▲ The three custom refrigerator panel styles, created by artists Alexa Meade, Amber Vittoria and Domonique Brown, available now exclusively at Lowe’s while supplies last.

These panels are designed by three distinctive artists: Alexa Meade, Amber Vittoria and Domonique Brown. Each edition incorporates the artists’ signature styles and distinct points of view, allowing American shoppers to let their own personal styles shine through.

▲ MyBespoke custom design panels allow users to personalize their Bespoke refrigerator according to their preferences.

What’s more, Samsung is also launching new MyBespoke panels that will allow consumers in the U.S. to tailor their Bespoke refrigerators to match their daily lives. The panels, which will be introduced to the market soon, allow consumers to display their favorite artwork, family photos, creative design and more on the customizable French doors of the Bespoke refrigerator. To complement the personalized design they select, consumers can also choose from various colors and finishes, allowing them to create a one-of-a-kind refrigerator unique to their home.

Redefining Art and Auctions in Poland

▲ A Samsung Bespoke refrigerator with an illustration of the Chateau de Fontainebleau from French artist Thibaud Hérem was auctioned on September 26 at the DESA Unicum in Poland.

In Poland, a Samsung Bespoke refrigerator with a design from French artist Thibaud Hérem was auctioned off at the DESA Unicum, a leading auction house in the country and the eighth-largest auction house in Europe. The auction included various unusual art objects, including furniture, sculptures and home accessories. For the first time in the country, a Samsung Bespoke refrigerator featuring an image of the Chateau de Fontainebleau, a building of great importance to French art and culture, was awarded to the winning bidder and considered a piece of applied art. The proceeds earned from the refrigerator will be donated to Friends of the National Museum in Warsaw Association to build a new collection for the museum and the “Self-Portraits XXI,” a project that supports contemporary Polish artists.

A Flagship Store Centered Around You in Mexico

▲ Visitors to the first Bespoke Home flagship store in Mexico can experience a variety of Bespoke products at once, including refrigerators and washing machines.

▲ From simple yet elegant colors to bright and eye-catching designs, customers in Mexico can enjoy a revamped home design thanks to Bespoke appliances.

Samsung continues to bring its Bespoke appliances to customers around the world through the successful opening of its Bespoke Home flagship store in Mexico City, making Mexico the first country in Latin America to launch the series. The new flagship store is located in the Centro Comercial Perisur, one of the biggest shopping malls in the country, with an average visitor count of 2 million people a month. The store offers a wide range of Bespoke Home appliances, including refrigerators, ovens, washing machines and more, making the store the one-stop shop for users’ home appliance needs. Visitors can also experience Samsung’s SmartThings, allowing them to fully experience an expanded and personalized home via a fully integrated home system.

Recognizing Innovative Excellence in Australia

▲ Three of Samsung’s Bespoke Home appliances were awarded gold in the Product Design category at the 2022 Australian Good Design Awards.

At the 2022 Australian Good Design Awards, three of Samsung’s Bespoke Home appliances — the Bespoke Cube Air Purifier AX53, Bespoke refrigerator and Bespoke AirDresser — won gold in the Product Design category. This award recognizes the impressive innovation and top-notch design of products that improve the lives of Australians. The Australian Good Design Awards are considered the highest honor for design and innovation in the country, attesting to the creativity and reliability of Bespoke appliances.

Explore Real and Virtual Worlds in Korea

▲ Consumers in Korea can experience Bespoke products using the Bespoke Home Meta service.

Consumers in Korea can enjoy Bespoke products both in real life and in the metaverse. Samsung has launched its new Home Meta service in Korea, a metaverse-based 3D experience that allows users to choose and experience Bespoke products in an environment similar to their homes. Users can choose the exact model and color they desire, view products not available in stores and simulate how the appliances will appear in their house using the virtual service.

▲ Bespoke Studio offers a 3D virtual tour based on Samsung’s flagship Bespoke showroom.

In the U.S. and other regions, users can access the Bespoke Virtual Showroom, an online flagship that takes them on a virtual journey through a true-to-life Bespoke showroom. This experience lets customers explore, customize and purchase Bespoke products, allowing users from all over the world to come together and share their passion virtually.

Bespoke — A Global Sensation

All across the globe, Samsung delivers Bespoke appliances that both meet users’ evolving needs and provide stylish, customizable design options that suit the tastes of its customers in every country. As it continues to expand the capabilities of home appliances, Samsung will work to ensure that its Bespoke Home lineup is reliable, high-quality, innovative and — above all — centered on the user. For more worldwide news about Bespoke, stay tuned to Samsung Newsroom.

Read on to learn more about the design journey of Bespoke and how, through creative collaboration, the lineup has become a medium of self-expression for both artists and consumers.

Global by Design

Creative inspiration comes in many forms. As a part of the ongoing exploration to discover new design ideas, Samsung has been taking cues from artists around the world. Starting in Korea in 2019, Samsung collaborated with famed designers, such as furniture designer Seungji Mun, interior designer Hasuk Jang and space and strategy designers Jong Kim and Teo Yang. Together, these visionaries led the original design campaign highlighting Bespoke appliances’ adaptable and customizable features.

▲ [Mun Seungji / Funiture Designer]

From there, the inspiration for Bespoke design ventured outside Korea. In 2021, French illustrator Thibaud Hérem and American artist Andy Rementer introduced European architecture and pop art to Bespoke refrigerator designs, both of which are available globally today. Furthermore, earlier this year, Alex Proba, founder of Brooklyn and Portland-based design studio StudioPROBA, created her own limited-edition Bespoke refrigerator panels. Proba used colors and shapes found in nature to express joy through her panel designs — Proba’s panels are also available for consumers to enjoy. Through collaborations such as these, artists have been lending a hand in evolving the Bespoke design language by infusing their own artistic styles.

▲ [Limited-edition panel art – Alex Proba]

Global inspiration for design also came in the form of cultural representation. In the United States, Samsung introduced panel designs for the 4-Door Flex Refrigerator based on the stars and stripes of the American flag in celebration of the nation’s Independence Day on the July 4.

Across the pond, even the Queen of England was cited as a source of inspiration. In May, Samsung released limited edition panels with the Union Jack flag designs for Bespoke users in the U.K. in celebration of her majesty Queen Elizabeth II’s Platinum Jubilee.

▲ [Bespoke Jubilee Collection in the U.K.]

Made by Consumers, for Consumers

A key aspect of expanding the Bespoke design ethos has been listening to consumers. For instance, Samsung launched a worldwide design contest, providing consumers with Bespoke refrigerator panels as a blank canvas for self-expression.

The contests started in Korea with #BESPOKE Rendezvous in 2019. Samsung took to the trendy streets of Hongdae, Seoul with a 3-day pop-up event to launch the design contest, joined by celebrities and performers. Attendees got to see first-hand the modularity of the Bespoke refrigerators in various configurations and were encouraged to create their own designs in exploring the freedom of design. Also in attendance at the event, world-famous graffiti artist Artime Joe of street art team Stick Up Kids performed a live drawing on refrigerator panels.

With more than a thousand design entries covering everything from scenes from Korea’s history to modern abstract art, the contest concluded with the top three winners being announced at the #ProjectPRISM lifestyle showroom at the Samsung Digital Plaza Gangnam location. Later the winners were also invited to showcase their work to designers from around the world at the Milan Furniture Fair.

The contests also made their mark in September 2021, with contests held in Singapore and globally from the U.K., followed by Vietnam in December. Following those, Samsung also launched a design contest in the U.A.E. earlier this year.

In Singapore, Samsung commissioned local artists Candice Phang, Michael Mindflyer, Tan Zi Xi as well as furniture retailer Commune and interior design firm Rooot Studio to create panel designs as inspiration ahead of the #BespokeDesignedByYou contest. After displaying their works, the three artists – Phang, Mindflyer and Xi – also participated as judges in the contest, where they selected a grand prize winner.

▲ [#BespokeDesignedByYou: ST Leng, Raymond Kong]

In September, Samsung with Wallpaper* magazine in the U.K. hosted a global design contest, drawing in 1,581 submissions. The top 50 designs were selected by a panel of judges consisting of Samsung executives, Wallpaper*’s editor-in-chief as well as local artists. From there, the entries were narrowed down to a hopeful 15 through a popular vote from consumers. The winning designs were displayed at the Samsung K.X. space in London throughout 2021.

▲ [Bespoke Design Challenge: “Lost Landscape” by Rita Louis, “Foodie” by Weronika Slifierz, “Nestled” by Ioana Sabau]

Samsung, in Vietnam, launched the Bespoke Be You design competition working with the Vietnam Design Association (VDAS) and a community of design students. Participants were pushed to the limits of their creativity and tasked to create kitchen spaces showcasing the endless design possibilities of Bespoke. Ten design experts and professors from the fields of interior design and architecture as well as representatives of organizations, international design associations and media agencies served as judges for this competition.

▲ [Bespoke Be You : “An house” by Bùi Ngọc Sơn]

In the U.A.E., Samsung presented the #InspireByTheNation contest, which celebrated the nation and its uniqueness with panel designs that reflected important cultural identifiers such as landscapes, foods and architecture. Local food and lifestyle influencers Jacob Abrian and Nisrine EL Lababidi, as well as renowned Chef Alexandros Sperxos, participated as expert judges selecting the top three winners for the event.

At its core, Bespoke has developed as a brand identity capable of transcending geographies and cultures. Thanks to sourcing design inspiration from artists worldwide, Bespoke has become a reflection of the diversity and creativity of its consumer base.

Beyond the Possibility of Home Décor

In addition to design, the role of technology is also pushed to the limits with Bespoke. In 2021, Samsung introduced the Bespoke Creator AI color recommendation service in Korea, which helps make appliance design more accessible through the use of A.I. technology. The A.I. analyzes photos consumers upload of their homes to develop color recommendations that fit best in their environment.

▲ [AI Recommendation]

Bringing True Bespoke Customization

Building on the success of the collaborations and competitions, Samsung launched MyBespoke offering North American users a chance to express their individualism by designing their own Bespoke refrigerator panels from start to finish.

To start things off, three influencers took part in designing panels on the Bespoke French Door refrigerator. Later this year, MyBespoke will be opened to the North American public, marking the first time users will have the opportunity to create truly one-of-a-kind panels for Bespoke refrigerators.

By taking cues from artists, using advanced technology and launching a customizable design experience, Samsung hopes to transform traditional home appliances into statement pieces. Samsung constantly innovates to offer consumer appliances that make home life more personal and convenient. Read more about Bespoke appliances and their inspiring designs at Samsung.com.

Samsung unveiled Bespoke Home products in various striking colors and creative designs and also debuted SmartThings Home Life, so visitors could experience firsthand how their daily routines could be streamlined through the power of connectivity.

Acting as a hub for six major home services, the all-new SmartThings Home Life provides a more purposeful and convenient life at home, allowing users to focus less on their daily tasks and more on the moments that matter most.

On top of trying out SmartThings Home Life and Samsung’s innovative lineup of Infinite appliances, visitors could also experience a cooking class led by a world-class chef.

Check out the event highlights and lively attractions from the Bespoke Home booth at EuroCucina 2022 below.

The display also put an emphasis on ongoing developments in appliance connectivity — showing how intelligent automation can make home care a smoother and more satisfying experience than ever — and on Samsung’s vision of sustainable living, with eco-conscious decisions being made at every stage of a product’s lifecycle.

If you missed the event itself, check out some of the highlights from Samsung’s 800m² booth below, and be sure to head to Samsung Newsroom for more detailed coverage of the event and more updates on the Bespoke Home 2022 lineup.

From its initial launch in 2014, Samsung Electronics’ SmartThings service has been developed to create experiences that make people’s lives better. Over the past 10 years, Samsung has been committed to enhancing the technology behind its SmartThings services in its pursuit to make all homes connected — a mission that has now resulted in the creation of SmartThings Home Life.

SmartThings Home Life is a new addition to the SmartThings app and now provides centralized and integrated control across six services — cooking, energy, clothing care, pet care, air care and home care — for more holistic user experiences. The global launch of SmartThings Home Life to almost 100 countries lets users worldwide perform everyday tasks more efficiently, allowing them to spend more time enjoying their lives and focusing more on the moments that matter most.

Read more to learn how SmartThings Home Life has evolved to offer users greater connected convenience by customizing home living through AI and SmartThings.

▲ SmartThings Home Life

Party Planning Made Simple

At its recent Bespoke Home 2022 event, Samsung introduced how all six services of SmartThings Home Life come together to enhance the user experience through the lens of Jason, a friend getting ready for a housewarming party. For instance, Jason used SmartThings Cooking to prepare shrimp quesadillas, SmartThings Clothing Care to freshen up his party outfit, and SmartThings Air Care to purify the party space. Demonstrating the day-to-day uses of SmartThings, Samsung showcased how SmartThings can simplify a user’s to-do list.

▲ SmartThings Cooking

A Smarter Home Ecosystem

The biggest benefit to having a smart, connected home is its ability to make life more comfortable. The ability to have total control over all appliances in the home brings convenience, productivity and even more time to the user’s day. Samsung’s vision for SmartThings Home Life gives users spare time to stay more in the moments that actually matter by combining the power of the following SmartThings services:¹

• SmartThings Cooking² provides personalized meal plans and recipes based on user preferences and what is in their refrigerator. It also automatically adjusts cooking modes and temperatures on cooking appliances based on recipes.
• SmartThings Energy³ helps users monitor, report home energy consumption in real time and save on their electric bills.
• SmartThings Clothing Care⁴ syncs with the Bespoke AirDresser as well as Bespoke Washer and Dryer to provide optimal clothing care recommendations.
• SmartThings Pet Care⁵ syncs with home appliances such as the Bespoke Air Purifier and Bespoke Jet Bot AI+ to keep homes clean and help users check in on their pets when they are out of the home.
• SmartThings Air Care⁶ works with Samsung’s air purifiers and air conditioners to monitor air quality in and outside the user’s home in real time.
• SmartThings Home Care⁷ continuously monitors the user’s devices, checks their status and usage patterns, provides information about accessories and enables convenient online purchases.⁸ This AI-powered service works with virtually all Bespoke appliances.⁹

Sustainable Solutions for Home

SmartThings continues to innovate in order to simplify everyday tasks so that users have more time to enjoy their lives at home. In line with this vision, Samsung’s recent partnership with global technology company ABB is an important step in expanding the Bespoke Home Life experience throughout the entire home. For instance, users can now easily monitor and control ABB’s portfolio of devices, such as ABB cameras, sensors and comfort systems integrated with SmartThings.

Stay tuned to Samsung Newsroom for the final installment in this series. To learn more about Bespoke appliances, visit Samsung.com.

¹ SmartThings App available and compatible on Android 8.0 (RAM 2GB or more) and higher or iOS 13.0 and higher and is available in the Google Play Store or App Store. A Wi-Fi connection and a Samsung account are required. SmartThings App may not be compatible with all tablets and devices, or may have some restrictions depending on the connected device and usage method. Available technologies and functions may vary depending on the country, service provider, network environment, or product. Supported OS, specification, app screen composition may vary depending on the device model or update status.
² SmartThings Cooking and each connected device must be registered with a single Samsung Account.
³ SmartThings Energy and each connected device must be registered with a single Samsung Account.
⁴ In order to use this feature, users must install the Clothing Care service in the SmartThings App. This can be implemented only for some models equipped with Wi-Fi and AI functions.
⁵ In order to use this feature, users must install Pet Care service in the SmartThings App.
⁶ SmartThings Air Care is only available on Bespoke Air Conditioner in KR and Bespoke Air Purifier in both US and KR. Availability depends on country. In order to use this feature, users must install the Air Care service in the SmartThings App.
⁷ In order to use this feature, users must install the Home Care service in the SmartThings app.
⁸ Online purchasing of accessories is only available in separated countries.
⁹ Only applicable to products with Wi-Fi connectivity.

This 3-part series will introduce the journey Bespoke has taken so far as it evolved to deliver greater value by expanding the capabilities of home appliances.

As Part One in this series, this article will detail the decisions behind the design innovations that evolved the Bespoke design ethos, from colors and cultures to true customizations.

Adding Color and Texture to “White Goods”

The Flat Style minimalist design philosophy — the theory that simple, clean lines and flush surfaces would be ideal in matching modern home décor — was the driving inspiration behind Bespoke Home appliances. Such designs could easily fit into any modern kitchen concept creating a sense of cohesion with the surrounding space, while customizable facades on the exterior would allow consumers to express themselves through a variety of striking color options and material finishes.

Refrigerators were the first appliances in the Bespoke journey of elevating the home appliance designs. Since then, Bespoke has expanded to the rest of the home to include an entire kitchen package, including ovens, dishwashers and cooktops, as well as living and laundry appliances such as vacuum cleaners, washers and dryers.

▲ Bespoke product line up in EU

It became clear very quickly that the Bespoke design concept resonated with users who wanted their appliances to reflect their own diverse tastes, and even the industry took notice. In 2020, the Bespoke refrigerator won NYCxDESIGN Awards in the Kitchen product category and was selected as an honoree at CES 2021 in recognition of Bespoke’s creative use of design in offering users a way to easily personalize their appliances. Bespoke appliances received a silver award and Best-in-Show honors at the International Design Excellence Awards (IDEA) in 2021 and gold at the International Forum (iF) Design Award in 2022.

Later, Bespoke would expand into more kitchen appliances and then the rest of the home with living appliances, introducing more color and material options. The team behind Bespoke’s designs decided that a continuous cycle of new colors for Bespoke appliances would make it easier for users to find the design that best reflected their unique lifestyle.

For users who may find deciding on home décor daunting, in 2021, Samsung introduced the Bespoke AI Recommendation service in Korea. This service helped make appliance designing more accessible with the help of AI. Users would upload photos of their homes or designs they liked, and the AI would analyze the images to come up with color recommendations that fit best in that environment.

As bold as these appliances were in a sea of “white goods,” however, Samsung knew the vision could not end with just color and material options. With Bespoke, true customization is more than choice — it’s also about personalization.

▲ AI Recommendation

From Colors to Culture

Diving deeper into the Bespoke design vision, Samsung sought to highlight key identifying factors shared by all Bespoke users — a sense of belonging through culture. Collaborating with artists from a wide range of disciplines as well as Bespoke users themselves, Samsung wanted to reflect cultures from around the globe onto Bespoke refrigerator panel designs.

This year, Samsung introduced the Union Jack flag as a new design option for Bespoke refrigerators in the U.K., recognizing the 70th anniversary of Queen Elizabeth II’s accession.

In May last year, Samsung held design contests on social media in collaboration with designers, including award-wining British interior designer Kelly Hoppen CBE and London-based designer Yinka Ilori. The contests were themed around two of the most important passions in the kitchen — inspirational designs and inspirational food. In Europe, through the #BespokeDesignedByYou design challenge, Samsung invited users to share their own unique refrigerator designs based on how Bespoke sparks creativity at home in the kitchen. In the U.S., Samsung launched the #BespokeDinnerParty challenge, where users shared their perfect Bespoke dinner party plans with cocktails, flower arrangements, dinnerware and food inspired by bold Bespoke colors.

Before that, many artists took part in developing Bespoke’s designs. French illustrator Hérem added European architecture into the design, while American artist Rementer added colorful portraits of diverse communities through the lens of pop art. Danish design company HAY experimented with natural food-inspired colors, and American artist Alex Proba expressed joy and happiness with colorful patterns and shapes inspired by nature.

These artist and user-involved design experiences would serve as a prologue to the next evolution of Bespoke’s designs.

▲ Limited-Edition Bespoke Jubilee Fridge Freezer in the UK

The Next Level of Bespoke Customization

If using colors offers users a way to be expressive and identify with cultures through a sense of belonging, the next level in Bespoke designs would be true self-expression. As such, Samsung is now offering users a truly self-expressive Bespoke customization experience from start to finish.

Bespoke’s concept of true customization began to take shape with design contests worldwide. The excitement and enthusiasm expressed by the participants from these contests inspired the beginning of the digital printing service called MyBespoke in the U.S.

With MyBespoke, Samsung will arrive at the latest evolution of Bespoke design, shifting from self-expression through preselected options to a truly Bespoke customization experience where users can create their own designs from scratch.

At the start of Bespoke’s design journey was the vision to inspire users to personalize their homes with designs that truly reflect who they are. With the MyBespoke launch, Samsung is one step closer to making that vision a reality. Samsung will continue to innovate to expand design, experience and customization to make life at home more expressive and enjoyable.

▲ MyBespoke

Stay tuned for the rest of the installments in this series. To learn more about Bespoke appliances, visit Samsung.com.

The service is a new addition to the SmartThings app^1, 2 that provides centralized and integrated control over your Samsung appliances.³ Connecting the convenience of six SmartThings services (SmartThings Cooking, Energy, Clothing Care, Pet Care, Air Care and Home Care),^4, 5 SmartThings Home Life expands the quality of your life at home and puts you in control, all from your smartphone. In the SmartThings app, simply tap the “Life” tab to navigate to SmartThings Home to unlock a new level of home connectivity. With 270 global partners and the ability to integrate with thousands of devices, SmartThings is currently enjoyed by close to a quarter of a billion registered users.⁶ What’s more, Samsung’s updated Family Hub, available in July, further adds to an expansion of experience at home with its new AI features that add convenience to your daily routine.

“Our goal is to harness connectivity between smart devices to enrich and streamline everyday routines,” said Chanwoo Park, Executive Vice President and Head of IoT Business group of the Digital Appliances Business at Samsung Electronics. “The global launch of SmartThings Home Life will expand our services and empower users everywhere to focus less on their daily tasks and more on living in each moment.”

Delivering smart and more seamless experiences, SmartThings Home Life integrates the following six SmartThings services.⁷

SmartThings Cooking

SmartThings Cooking⁸ is a cooking service that does it all, from finding recipes and auto-setting appliances to managing shopping lists and preserving food.⁹ Powered by Whisk’s Food AI, SmartThings Cooking recommends personalized recipes and meal plans based on users’ tastes, dietary needs and groceries on hand. Whether users are defrosting frozen meats with a barcode or shopping for groceries through the Whisk network,¹⁰ SmartThings Cooking communicates directly with all of Samsung’s smart kitchen appliances,¹¹ like Family Hub, ranges, ovens and cooktops for a seamless cooking experience.

SmartThings Energy

Supporting virtually all products¹² throughout the kitchen, living and laundry areas, SmartThings Energy empowers users to take control of their energy consumption by providing real-time information on where and how energy is used within the home. By analyzing the energy used by devices and appliances connected to the SmartThings platform, SmartThings Energy reports monthly power usage and predicts future power consumption using AI. Thanks to AI Saving mode,¹³ SmartThings Energy will also automatically turn on the energy saving mode on connected home devices, helping to reduce energy bills and carbon footprint. The new Bespoke AI washer and dryer¹⁴ will soon be added to SmartThings Energy’s lineup of devices in the second half of this year, before expanding to even more connected devices around your home. Samsung’s Zero Energy Home pilot project, developed in collaboration with Q-CELLS to give homes the ability to be energy self-sufficient, is set to install the Zero Energy Home system in 30 homes of the ongoing Project Etopia in the near future. Moving forward, the program will expand to implement the system in even more households, combining the power of SmartThings Energy solutions with Q CELLS’ solar panel and energy storage systems.

SmartThings Clothing Care

SmartThings Clothing Care connects all your clothing care devices, such as the Bespoke dryer, Bespoke AirDresser, Bespoke ShoeDresser¹⁵ and all AI washers, to provide optimal clothing management with services tailored to your lifestyle. The service offers customized care options based on your garments’ material types. What’s more, SmartThings Clothing Care offers practical AI recommendations based on usage patterns and the current season and reminds you to purchase laundry supplies regularly to keep your clothing fresh and your laundry room stocked.¹⁶

SmartThings Pet Care

Now, pet owners can rejoice that they can care for their furry friends, even when they’re not at home. When a pet is alone at home, SmartThings Pet Care will automatically play music or TV shows,¹⁷ offering them a sense of security and companionship. You can even keep an eye on your pets¹⁸ remotely by accessing the smart camera of your Bespoke Jet Bot AI+. In addition, by adjusting the settings on appliances like lights, air conditioners, air purifiers and more, you can make your home more comfortable and safe for your pet while you’re away.

SmartThings Air Care

SmartThings Air Care¹⁹ keeps you up to date with important information about the air quality inside and outside your home. Now, you can enjoy air quality monitoring and purifying all in one place, as it provides centralized control of your Bespoke air conditioner, Bespoke air purifier²⁰ and more.²¹ You can breathe easy knowing that your air at home is fresh and clean with SmartThings Air Care.

SmartThings Home Care

SmartThings Home Care keeps tabs on all connected Samsung household devices, including Bespoke appliances, by checking their status and usage patterns, providing information about accessories and enabling convenient online purchases. This service sends notifications and guides users on regular maintenance based on the collected usage data, such as cleaning each device and replacing specific components. By letting SmartThings take care of your home, you can troubleshoot home appliance issues independently without relying on a repairman for simple tasks.

Family Hub

Since its launch in 2016, the Family Hub has been continually updated to offer the latest in connected experiences for Samsung refrigerator users, transforming refrigerators into communication and entertainment hubs for the kitchen. What’s more, the Family Hub also doubles as a home control for the SmartThings app. In its latest update launching in July, Family Hub’s new features offer even more entertainment, smart features and connectivity to the kitchen. For instance, Smart Reorders²² helps consumers easily order and replace water filters. Users can stay entertained while they cook, as the Samsung TV Plus²³ app lets users enjoy a variety of live TV programs, including news, music, kids and food channels. Atelier allows households to decorate their kitchens and refrigerator screens with stunning artwork, while Dual AI Voice Assistant enables consumers to access the features of Amazon’s Alexa²⁴ and Samsung’s Bixby on a single device. Family Hub’s upgraded food recognition technology²⁵ allows for better food and drink identification and management, and Smart Recipes empowers Bespoke users at home to create delicious meals with easy-to-follow instructions.

For more information about SmartThings Home Life in your country, please visit Samsung.com and Samsung Newsroom.

¹ The SmartThings app must be installed and connected to devices in order to utilize its features. Application requirements may differ depending on each device. Available for download from Google Play Store or App Store. The app is compatible on Android 8.0 (RAM 2GB or more) and higher/iOS 13.0 and higher.
² Wi-Fi connection and Samsung account are required for proper use.
³ Supported SmartThings features and services may vary depending on the connected devices.
⁴ Services must be installed in the SmartThings app to be accessed.
⁵ Applicable models may vary by country.
⁶ Based on current figures as of June 2022.
⁷ Availability of the six services and contents of SmartThings Home Life may vary based on country and region.
⁸ This feature is only available for select models, which may vary by country. The ‘Cooking’ service must be pre-installed on your SmartThings app for this feature to be operational.
⁹ Recipes and services available for each region may vary.
¹⁰ Availability depends on country.
¹¹ This feature can only be implemented in selected models.
¹² Only applicable to products with Wi-Fi connectivity.
¹³ AI Saving Mode is available only for selected 2022 Washer models.
¹⁴ Bespoke washer and dryer equipped with AI Saving mode will launch in July for European markets.
¹⁵ ShoeDresser is currently available in Korea.
¹⁶ US, UK, France, Germany, Italy, Spain: users can manage laundry supplies and make purchases through Alexa Smart Reorder. In other countries, users can manage laundry supplies with Clothing Care.
¹⁷ Requires a TV or music app pairing.
¹⁸ The object recognition feature only applies to pets. This feature can be impacted by the surrounding environment.
¹⁹ SmartThings Air Care is currently available in the US and Korea.
²⁰ SmartThings Air Care is only available on Bespoke Air Conditioner in Korea and Bespoke Air Purifier in both US and Korea.
²¹ Supported products include the Air Conditioner, Air Purifier, Air Monitor, System Air Conditioner and Smart Hood.
²² Smart Reorders is only available to Amazon Prime users living in US.
²³ Samsung TV Plus is only available in Korea and US.
²⁴ Amazon Alexa compatibility is currently available in the US and Canada since Q2 2022, and will launch in the UK, Australia, New Zealand and India in Q3 2022.
²⁵ Upgraded food recognition technology is only available in Korea and US.

“We at Samsung are pleased to be back at the EuroCucina event, this year showcasing our all-new Bespoke Home 2022 lineup of products for the European consumers,” said Martin Kanghyup Lee, Executive Vice President and Head of Sales and Marketing, DA, Samsung Electronics. “We are excited for visitors of EuroCucina 2022 to enjoy a comprehensive look at how our latest innovations come together to offer leading home life experiences.”

On display at Samsung’s near 800m² booth, a host of appliances will showcase the versatility of Bespoke products in various themes including modern and European stylings. At this first showcasing of Bespoke Home products in Europe, visitors will be able to see the full lineup of appliances that make up the Bespoke Kitchen Package, including the all-new Bespoke AI oven. Making its entrée in the European market, the oven features an intuitive AI technology and an advanced steam cooking function that make preparing meals more convenient. Also making their debut will be Bespoke’s living appliances including the Bespoke AI laundry, AirDresser and Bespoke Jet.

In addition, attendees will be able to experience how Bespoke products can intelligently work together to automate everyday tasks with Samsung’s SmartThings Home Life at the center. Acting as a hub for six major home services, the all-new SmartThings Home Life will provide a more purposeful and convenient homelife.

Visitors will also be able to explore an exhibition zone dedicated to Bespoke’s 2022 sustainability vision, one which prioritizes sustainability throughout every aspect of the product lifecycle — from production and delivery through to product use, and finally, disposal. From energy-saving product innovations to eco-conscious manufacturing and recycling initiatives, Samsung is incorporating sustainable practices into every aspect of this year’s Bespoke lineup.

To learn more about the new Bespoke lineup, be sure to tune into Samsung’s globally online media event Bespoke Home 2022 on June 7 at 4 p.m. CEST, 10 a.m. EDT and 11 p.m. KST livestreamed at Samsung Newsroom, Samsung.com and Samsung YouTube.

“At Bespoke Home 2021, we unveiled home appliances that offered customers personalization through customization, flexible functionality and connected living,” said Kanghyup Lee, Head of Sales & Marketing Team of the Digital Appliances Business at Samsung Electronics. “This year, we are excited to showcase how Bespoke is expanding to offer consumers new experiences in and out of the kitchen, even more connected convenience and our efforts towards sustainability.”

Expansion of Space

Bespoke is expanding from within the walls of the home to the world, soon making Bespoke appliances available in more than 50 countries. Adding to that, Samsung will extend its Bespoke product lineup to the entire home with various product categories equipped with upgraded functions and new color options.

At its core, Bespoke’s evolving designs are meant to inspire consumers to create personalized homes that truly reflect their diverse tastes and aesthetics, no matter where their home may be. With the Expansion of Space ethos, Bespoke is bringing that vision to life.

Expansion of Experience

As connected experiences at home have shifted from novelty to everyday interactions, Bespoke is simplifying the connected home by bringing six smart home services together — Cooking, Energy, Clothing Care, Pet Care, Air Care and Home Care. Along with this, an updated Family Hub service coupled with enhanced AI is seamlessly bringing automated convenience into the lives of users.

Expansion of Time

Following the expansion of space and experience, Samsung is creating sustainable solutions for products throughout their entire lifecycle, from product design to disposal.

Join Samsung at the exhibition booth at EuroCucina in Milan at Fiera Milano, Rho in Italy to learn more about everything new for Bespoke Home this year. You can also find out more about the Bespoke Home Media Day event set for June 7 at 16:00 CEST (23:00 KST / 10:00 EDT). The Bespoke Home Media Day 2022 event will be streamed on Samsung’s global YouTube channel, Samsung Newsroom and Samsung.com.

For more information, please visit Samsung.com and Samsung Newsroom.

Bespoke Home 2022 will showcase Samsung’s latest Bespoke products and services that are set to provide users with customizable, flexible and innovative home solutions able to match their daily lifestyles and changing needs.

Be sure to tune in to the global livestream to learn more. Bespoke Home 2022 will be streamed live on Samsung Newsroom, Samsung.com and Samsung YouTube on June 7 at 16:00 CEST (10:00 EDT, 23:00 KST).