Understanding evolving user needs and preferences, Samsung Electronics’ Bespoke product line boasts advanced features and sleek, timeless designs perfect for various home interiors — from contemporary apartments to “hanoks,” or traditional Korean-style houses. To showcase the versatility of Bespoke appliances, Samsung collaborated with Superposition, an art furniture design group, to unveil an innovative exhibit at the Hanok Gallery Jiwooheon in Seoul that reimagined the modern home.

▲ (Left) Entrance to the “Timeless” exhibit at the Hanok Gallery Jiwooheon. (Right) Superposition’s “byungpoong” on the “toenmaru,” a narrow wooden porch, at Jiwooheon.

Samsung Newsroom sat down with Euna Oh, Chief CMF¹ Designer of Kitchen at Samsung Electronics, Ahjung Joo, CMF Designer of Kitchen at Samsung Electronics, and Superposition team members Jeong-Seon Seo, Sun-Kwang Seo and Jong-Min Kim to learn how the “Timeless” exhibit seamlessly blended the past and present.

High-End Interior Designs for the Home

The Bespoke Infinite Line (Infinite Line), Samsung’s premium line of appliances, was the center of the exhibition. To create a product lineup that was physically and aesthetically fit for modern kitchens, the company carefully selected high-quality, long-lasting materials and developed a unique CMF that utilizes aluminum and ceramic finishes. As this CMF contains recycled materials, Samsung built a collection of home appliances that is luxurious, visually distinct and eco-conscious — recognizing that modern interior design and high-end kitchen concepts incorporate elements from nature.

“Consumer preferences for home and kitchen interiors shifted quite drastically during the pandemic, as people were spending more time at home,” said Chief CMF Designer of Kitchen Euna Oh. “The Infinite Line was released when demand for premium appliances was quite high.”

“Our timeless metal finishes do not lose their value or beauty over time and we ensured this by working diligently during the development process, which began in 2019. We also conducted a thorough review process to ensure the products could be mass produced,” stated CMF Designer of Kitchen Ahjung Joo. “Cutting refrigerator-sized panels of aluminum using CNC² processing was almost unprecedented in the home appliance industry. Given its durability and resistance to scratches and dents, aluminum became the ideal material for the Infinite Line.”

▲ (From left) CMF Designer of Kitchen Ahjung Joo and Chief CMF Designer of Kitchen Euna Oh

Visual Impact Through Practicality and Usability

A highlight of the exhibit was the special collaborative artwork by Superposition that seamlessly blended with the Infinite Line. Using traditional Korean objects such as “byungpoong” and “duiju,” Superposition furniture designer Jeong-Seon Seo transformed refrigerators and dishwashers into artistic pieces resembling furniture rather than individual appliances. “When conceptualizing the exhibit, we wanted to focus on the long-lasting value and usability of the Infinite Line,” he said.

One of the eye-catching pieces in the exhibit was “Sea” — an 11-panel screen depicting pristine white sand that resembled Cera White, the Infinite Line finish made of ceramic. The screen incorporated a refrigerator, freezer and kimchi refrigerator and connected them using eight digitally drawn illustrations, blurring the lines between art and technology.

▲ “Sea” is created with Infinite Line appliances in Cera White and Superposition’s “byungpoong” to illustrate white sand on a beach.

“When I first saw the Bespoke Infinite Line refrigerator, I was immediately reminded of a white, sandy beach,” said Superposition graphic designer Jong-Min Kim. “The Cera White finish of the Infinite Line refrigerator was designed to resemble organic textures inspired by nature. I wanted to mirror Samsung’s aesthetic, so I used acrylic to emulate waves crashing on a beach. When you look at the five overlapping acrylics in the piece, you can almost feel the waves.”

▲ (From left) Superposition team members Sun-Kwang Seo, Jong-Min Kim and Jeong-Seon Seo

In addition, the exhibition showcased modern kitchen appliances, such as induction ranges and refrigerators, integrated with “duiju,” traditional Korean furniture used to store food. These pieces were “Island,” a kitchen island unit combining an Infinite Line induction range and dishwasher, and “Ham,” a built-in featuring an Infinite Line refrigerator and wine cooler. The exhibits juxtaposed the beauty of traditional furniture with the cutting-edge technology of the Infinite Line to display a new take on contemporary kitchen environments and home aesthetics.

▲ (From left) The “Island” and “Ham” exhibits inspired by the “duiju.”

Evoking Timelessness in the Modern Era

Samsung and Superposition share a similar pursuit when innovating — instilling timelessness into products by combining classic and modern design elements.

“For the Infinite Line, we reinterpreted vertical design elements that were used in ancient Greek architectural columns,” said Joo. “We also utilized materials that resemble the textures of soil and stone. The Infinite Line’s simple design and refined appearance evoke an organic look and feel that is ideal for high-end kitchens.”

▲ (Clockwise from back left) Jong-Min Kim, Jeong-Seon Seo and Sun-Kwang Seo from Superposition and Euna Oh and Ahjung Joo from Samsung

“The Infinite Line combines natural textures and materials with modern functionality. This is similar to how Superposition reinterprets Korean artwork using digital art and acrylics,” said Kim. “This collaboration was intriguing because Samsung and Superposition follow different design principles, yet their products feel very similar to one another.”

Blending Modernity and Tradition Within the Home

The exhibition beautifully showcased the concept of timelessness by exploring the intersection of nature and technology as well as the harmony between tradition and modernity. Throughout the project’s development, Samsung and Superposition discovered similarities with one another — making this artistic endeavor more meaningful.

▲ (From left) Sun-Kwang Seo, Jeong-Seon Seo and Jong-Min Kim from Superposition and Euna Oh and Ahjung Joo from Samsung

“Because the Infinite Line’s design philosophy perfectly aligned with our vision, this collaboration was enjoyable,” said Superposition marketing manager Sun-Kwang Seo. “We are honored to have worked with Samsung and are thrilled to have created this exhibition in partnership.”

Oh discussed how the exhibit redefined the boundaries of art. “Previously, I had mostly seen the Infinite Line in modern interior spaces,” she said. “Viewing the Infinite Line in a hanok was quite an interesting sight and something I had never imagined. Our collaboration with Superposition delivered a new take on art.”

Drawing inspiration from historical architecture and art, the Infinite Line blends the ingenuity of modern and classic designs with the practical functionality users desire. As a result, Samsung has been able to create a distinct line of high-end appliances ideal for any luxury kitchen.

Through this collaboration, Samsung and Superposition demonstrated that modernity and tradition can harmoniously coexist side-by-side within any home.

To learn more about Samsung’s Bespoke Infinite Line, visit: samsung.com/sec/bespoke-infinite-line.

¹ Color, material and finish: Three key elements of product design.
² Computer Numerical Control: A manufacturing method that uses a computer program to precisely process materials.

On April 17, Fuorisalone 2023, the world’s largest design and furniture exhibition, opened in Milan, Italy.

At their 700m² Fuorisalone booth, Samsung Electronics held their exhibition under the concept of “Bespoke Home, Bespoke Life,” featuring collaborations with celebrated Korean designers Seungji Mun and Hosuk Jang. The exhibition took the core message of “Bespoke Home,” which is about providing consumers the ability to choose personalized home appliances that suit their tastes, one step further with the new core message of “Bespoke Life,” which is about advancing home appliances to include eco-consciouness and hyperconnectivity, all with an artistic touch.

The “We Breathe” zone of Samsung’s exhibition, developed in collaboration with designer Seungji Mun, showcased to visitors that core theme of the “Bespoke Life” concept, sustainability, and the “Framed” zone, developed by Hosuk Jang, embodied the value of personalization that consumers can enjoy when choosing a Bespoke appliance that is able to reflect their own unique personalities and preferences. Both these zones attracted a high turnout from visitors, as did the limited-edition Bespoke refrigerator exhibition created in partnership with renowned Italian creative studio TOILETPAPER with Samsung being their first Korean home appliance brand collaborator.

Read on to get a feel of the lively atmosphere present at Samsung’s Fuorisalone 2023 booth, wherein the company showcased its latest home solutions and sustainable smart lifestyle approach as realized through their home appliances.

“We Breathe”: Integrating Sustainability Into Daily Life With Seungji Mun

Upon entering the exhibition hall, the “We Breathe” zone, created in collaboration with designer Seunji Mun, caught the eye of visitors with its display that emphasizes sustainability as a core value of Bespoke Life. This zone was made to look like a green space, and was decorated with not only Bespoke products but also with original, eye-catching designs from Seungji Mun.

The special flooring and variety of sculptures that filled the space were made using disposed fishing nets and other recycled materials, conveying Samsung’s dedication to protecting the environment and its ongoing eco-conscious efforts. “Unlike other, more ordinary booths, it was interesting to encounter this fresh space feeling, almost like we were in a forest,” noted one visitor to the exhibition. “We definitely felt Samsung’s sincerity in their eco-conscious efforts as displayed through the arrangement of Bespoke products on show.”

Hyperconnected Experiences With Energy Efficiency and AI at Their Core

Moving on from the “We Breathe” zone, the next stop for visitors to Samsung’s booth was an open space dedicated to showcasing the company’s efforts into developing innovative eco-concious and artificial intelligence (AI)-based technologies.

On one wall sat an infographic designed to showcase how Samsung has implemented eco-consicous technologies into the entire product lifecycle, from resourcing and production through to transporation and usage. Visitors could also learn more about SmartThings Energy’s AI Saving Mode and the energy savings it is able to bring about through each of Samsung’s home appliances, further showcasing the company’s efforts towards sustainable living.

Furthermore, new Bespoke appliances featuring enhanced AI technologies drew particular attention from those visitors interested in user convenience. Numerous innovative Bespoke products, including the Bespoke Refrigerator Family Hub+ with a 32-inch large screen, the Bespoke Infinite Line wine refrigerator, equipped with an Auto Open Door function that opens with just a light touch, and the Bespoke Jet and its All-in-one Clean Station, able to help with cleaning from start to finish, caught the eye of many patrons.

In this zone, a space was set up for visitors to experience the connectivity of SmartThings through the Map View function, which is supported on Samsung’s TVs and monitor screens. Through SmartThings, users are able to easily manage the status and power usage of all home appliances connected throughout the house. Visitors to this space were able to learn all about the hyperconnectivity and convenience offered by this service that manages all home appliances from a single platform via SmartThings.

“Framed”: Creating Unique Spaces Through Personalized Appliances

The Samsung booth’s “Framed” zone, a collaborative exhibition developed with designer Hosuk Jang, was designed as a space that is imbued with the core philosophy of the Bespoke offering and also to provide a different atmosphere to visitors compared to the zone that came before it. By capturing the Bespoke philosophy of personalized home appliances that cater to personal tastes and taking the appearance of a lounge bar reminiscent of a luxurious European social club, the “Framed” zone conveyed an elegant atmosphere to visitors and served as a photo zone for many.

This exhibit featured Bespoke products placed in spaces within framed walls, giving them the appearance of blending in with the surroundings seamlessly. Bespoke products including the Bespoke AI Grande, Bespoke Jet AI and the Bespoke Cube Air were placed in these ‘framed’ spaces to harmonize with the space, showcasing the true essence of Bespoke’s personalized home appliances and garnering praise from visitors.

In addition, drawings of bottles, vases and flowers drawn personally by designer Hosuk Jang himself were displayed on the other side of the exhibition, conveying the importance of personal lifestyle choices that both Samsung and the designer hold in high regard.

Where Creativity Meets Technology: Samsung’s Limited-Edition TOILETPAPER Collaboration

Last but certainly not least, the final zone of Samsung’s Fuorisalone exhibition served as a space to showcase the company’s unique collaboration with renowned Italian creative studio TOILETPAPER, the first of its kind between a Korean home appliance brand and TOILETPAPER.

Founded by Italian artist Maurizio Cattelan and photographer Pierpaolo Ferrari, TOILETPAPER is a creative studio that started life as an art magazine, and is famous around the world for its unique and surreal designs. Samsung is the first Korean home appliance brand to collaborate with TOILETPAPER, and worked with the studio to produce a limited-edition Bespoke refrigerator at Fuorisalone 2023 with panels featuring iconic TOILETPAPER designs such as Dessert Lady, Lipsticks, Magic Mirror and Roses with Eyes.

“I was initially surprised by the collaboration between TOILETPAPER and the Bespoke refrigerator lineup,” noted a visitor to the exhibition. “However, I found the colorful designs very inspiring and they motivated me to purchase home appliances that match my own tastes in the future.” These limited-edition Bespoke refrigerators in collaboration with TOILETPAPER will be made available in markets around the world sequentially.

A separate Bespoke Selfie zone also drew in crowds as it allowed visitors to experience MyBespoke, wherein visitors could take selfies of themselves and send them directly to their Bespoke refrigerator.

Stay tuned to Samsung Newsroom for all the latest on Samsung’s Bespoke lineup.

Founded in 1953 as Die Gute Industrieform e.V., the iF Design Award conducts comprehensive evaluations of factors including differentiation and impact across a total of nine categories: Product, Packaging, Communication, Professional Concept, Interior Architecture, Architecture, Service Design, User Experience (UX) and User Interface (UI).

“It is important to design meaningful experiences that integrate shifting customer values with innovative technologies,” said TM Roh, President and Head of Corporate Design Center at Samsung Electronics. “We will continue to contribute to our customers’ lives and our society with designs that cater to all needs.”

Gold Award Recognizes Design That Offers Customized Experiences for Different Lifestyles

The Bespoke Infinite Line is a premium built-in look refrigerator that is available in a choice of fridge, freezer or wine cellar models and features a timelessly contemporary modular design that seamlessly blends into any interior.² With simple lines, high-quality natural materials and features that maximize convenience and streamline food storage, the Bespoke Infinite Line adds lasting value to consumers’ kitchens.

The refrigerator’s exterior is made from premium aluminum that is more dent- and scratch-resistant and allows marks and stains to be easily wiped away. The interior is bright and refined with its Black Metal Cooling and Tunnel Lighting — two features that epitomize the refrigerator’s elegant balance of form and function.

Total of 80 Awards, From Product to UX Design, Including TVs, Home Appliances and Smartphones

Samsung Electronics’ 80 wins across all design categories, including Product and UX, were the most of any nominee at this year’s awards.

In addition to the Bespoke Infinite Line’s Gold Award, Samsung received awards in the Product category for the Odyssey Ark, the world’s first 55-inch 1000R curved gaming screen; the Bespoke Jet, a cordless stick vacuum with an all-in-one Clean Station; and the Galaxy Z Flip4 Bespoke edition, a smartphone that offers an exclusive customization experience by allowing users to design a device that is uniquely theirs.

Samsung’s accessibility-enhanced TV UX, which includes an avatar-based Sign Language Guide that provides explanations of TV menus in sign language, and Samsung Space Tycoon, a virtual space and management simulation game on the Roblox metaverse platform where users can create and play games and share experiences using Samsung products, were also recognized for design excellence.

¹ Availability may vary by region.
² The refrigerator is available globally, and availability of other products may vary by region.

Samsung Electronics today announced the global launch of the Bespoke Infinite Line Refrigerator in select markets around the world. Having originally launched in Europe,¹ the Bespoke Infinite Line Refrigerator will expand to countries including Mexico, Thailand and Australia by the end of the year.

Samsung’s new premium built-in refrigerator is available with a choice of fridge, freezer or wine cellar models and features a timelessly contemporary modular design that seamlessly blends into any interior. With simple lines, high-quality natural materials and features that maximize convenience and streamline food storage, the Bespoke Infinite Line Refrigerator adds lasting value to consumers’ kitchens.

“Each expansion of the Bespoke lineup introduces the joys of customizing experience to more users,” said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics. “Combining high-quality materials with modular designs, the Bespoke Infinite Line Refrigerator reimagines Bespoke customization in a premium fridge, creating the ultimate blend of style and performance.”

A Timeless Design That Elevates Any Kitchen

With a timeless aesthetic that reflects the latest trends, the Bespoke Infinite Line Refrigerator is built to last. Known as Infinite Design, the new aesthetic is distinguished by its seamless look, durable materials, premium finishing and elegant design cues.

As a Bespoke refrigerator, the Bespoke Infinite Line fridge naturally features a modular design made from high-quality materials that can be customized and combined to suit consumers’ changing needs. Infinite Design enhances that versatility by ensuring that the refrigerator will remain stylish no matter how consumers’ lifestyles change. With its simple lines, smooth surface, Timeless Greige finish and elegant gold copper edge frame, the Bespoke Infinite Line Refrigerator looks outstanding in any interior and will not become outdated.

The refrigerator’s exterior is made from premium aluminum that is more dent- and scratch-resistant and allows marks and stains to be easily wiped away. The interior is bright and refined with its Black Metal Cooling and Tunnel Lighting — two features that epitomize the refrigerator’s elegant balance of form and function.

Applied to the duct and door, Black Metal Cooling not only creates a sense of depth for a distinctly premium look, but it also helps keep food fresher for longer by quickly compensating for heat loss. The Tunnel Lighting on the frame and shelves enhances the aesthetic while giving users clear views of every corner of their fridge. Not only is the interior striking, but it is also spacious. The fridge and freezer feature a combined capacity of 805 liters², while the wine cellar offers room to store up to 101 bottles.

Raising the Bar for Kitchen Convenience

To offer users an experience that is more in tune with how they use their fridge today, the Bespoke Infinite Line Refrigerator comes packed with features that maximize convenience. Together, these technologies provide instant access to food and refreshments for a truly outstanding user experience.

The new Auto Open Door features a sensor on its side³ that instantly opens the door with a simple touch.⁴ This makes it easy for users to access their fridge even when their hands are full of groceries or sticky from food prep. The door’s built-in sensor means there is no handle to get in the way while its stylishly simple look reflects modern consumers’ demand for clutter-free designs.

The dishwasher-safe,⁵ BPA-free⁶ AutoFill Pitcher⁷ provides easy access to refreshingly cold filtered water anytime. It also features a built-in infuser⁸ that allows users to create deliciously flavored beverages by adding any fruits and herbs they like. The Dual Auto Ice Maker,⁹ meanwhile, ensures that users always have plenty of ice, offering a choice of either whiskey ball ice or cubed ice.

Flexible Cooling for Optimal Freshness

The Bespoke Infinite Line Refrigerator’s flexible storage options allow users to simultaneously store different foods under optimal conditions, keeping everything inside deliciously fresh.

The Flex Pantry¹⁰ is an independently controlled drawer that can be quickly converted to different preset temperatures to suit users’ daily needs. The two built-in temperature modes are ideal for storing a wide range of high-quality ingredients, from meat and fish to fruits and vegetables, preserving their natural flavors and textures for longer.

The wine cellar’s Triple Temperature Zone¹¹ brings that same level of optimized freshness to wine storage. With three separate climate zones and precise temperature controls, it allows users to simultaneously store different bottles of wine under optimal conditions, delivering the ultimate in wine preservation. The UV Protect Glass Door has triple-glazed glass with UV ray protection. It safeguards it from changes in the outside temperature, so the internal temperature remains stable and shields it from harmful UV rays.¹²

Seamless SmartThings Integration

The refrigerator’s seamless connectivity makes using it a breeze by simplifying everything from wine storage to managing energy use.

Support for SmartThings Sommelier at Home offers users a richer and more delicious dining experience. Part of the SmartThings app,¹³ SmartThings Sommelier at Home takes the guesswork out of storing wine by analyzing wine labels and offering details on optimal storage conditions. When combined with SmartThings Cooking, the service recommends the perfect food to pair with wine, just like a real sommelier.¹⁴

SmartThings Energy¹⁵ support allows users to easily monitor and manage their refrigerator’s electricity use and offers tips to reduce their carbon footprint and save money. AI Energy Mode takes that efficiency to the next level by analyzing usage patterns and other factors and optimizing settings to save energy.

For more information about the Bespoke Infinite Line Refrigerator, please visit Samsung.com.

¹ Launch markets include the U.K., Germany, Italy, France and Benelux.
² Fridge capacity: 393L; freezer capacity: 412L.
³ Auto Open Door’s hinge is placed on the right side of the fridge and wine models and on the left side of the freezer.
⁴ Door automatically opens to about 25mm. If you do not open the door further, it will close automatically after 2 seconds (automatic closing may not be possible in certain environments).
⁵ Tested for 125 cycles in accordance with the “Mechanical dishwashing resistance of utensils” test method (BS EN 12875-1:2005) and certified as dishwasher safe by SGS.
⁶ Bisphenol A (BPA) is found in polycarbonate plastics and epoxy resins, which are often used in food and beverage containers, and has been linked with possible adverse health effects.
⁷ Exclusive to refrigerator model.
⁸ To produce flavored water the Infuser should be filled with your preferred fruits or herbs before use.
⁹ Exclusive to freezer model.
¹⁰ Exclusive to the refrigerator model.
¹¹ Exclusive to wine cellar model.
¹² Based on internal tests.
¹³ Available on Android and iOS devices. A Wi-Fi connection and Samsung account are required.
¹⁴ Food pairing service is available in certain countries.
¹⁵ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

Consisting of the Bespoke AI laundry lineup, the Bespoke AI Oven and the Bespoke Infinite Line, the new lineup will enter the European market in coming months.

“Samsung Electronics is constantly pushing boundaries to create innovative products that help improve the lives of consumers by evolving and adapting to their needs,” said Hyesoon Yang, Executive Vice President and Head of Customer Experience of the Digital Appliances Business at Samsung Electronics. “With this new Bespoke lineup comes a variety of eco-conscious, smart and sublime design features that empower consumers to elevate their lifestyles.”

Sustainable Laundry Solutions With the Bespoke AI Washer and Dryer

Samsung announced the launch of a new Bespoke AI laundry lineup, equipped with groundbreaking eco-conscious technologies to reduce the release of microplastics from clothing, which was developed in partnership with activewear brand Patagonia. Available this month, the Bespoke AI Washer comes with a wash course that reduces microplastic emissions from clothing by 54%¹ by using filter technology to capture these damaging plastic particles. The pollution of microplastics in our oceans and waterways is one of our world’s most pressing issues, and Samsung is proud to play a part in solving this problem.

Beyond reducing microplastics, the Bespoke AI Washer is packed with even more eco-conscious features to empower users to experience everyday sustainability without sacrificing performance. As the number one energy-efficient washer in the market,² the Bespoke AI Washer is equipped with Samsung’s proprietary AI Ecobubble technology. Using cool water instead of warm water without adding extra cycle time helps users save up to 70%³ of energy use with AI Energy Mode of SmartThings Energy. It also ensures high standards of cleanliness and hygiene for clothing by allowing detergent to quickly penetrate fabrics and remove dirt — even in cold water.

In addition, the Bespoke AI Washer comes with AI Wash sensors that measure the weight of the load and the level of soiling to ensure that the optimal amount of water, detergent and energy are used, minimizing waste.

Moreover, SpaceMax technology enables the machine to utilize a larger drum without increasing its external dimensions, giving consumers a large 11-kilogram capacity (5.3 cubic feet capacity for U.S. front load washer models) for larger loads. The Bespoke AI Washer’s unique, flat front design and various color options ensure that the appliance can easily blend into any laundry room and make your laundry space suit your design tastes as you see fit.

An Intelligent Healthy Cooking Experience With Bespoke AI Oven

Launching in October in the European markets, the Bespoke AI Oven comes with intelligent features that make cooking a healthful experience — allowing users to prepare food that is both good for the taste buds and the body.

Cooking with steam has long been associated with healthy cooking, and the new Bespoke AI Oven comes with various steam cooking functions to prepare nutritious and delectable steamed dishes. Natural Steam allows users to obtain crispier, more delicate flavors with a moist inside and crisp outside, making it the ideal choice for many baking dishes. Meanwhile, the oven’s Full Steam⁴ feature helps users steam vegetables or fish with minimal effort and retain more of their natural flavor and nutrients. The Bespoke AI Oven also comes with Dual Cook Steam, combining the upper and lower zones with easy steam technology so users can save time and energy by cooking different dishes simultaneously on different settings. When you’re done with your meal prep, a built-in steam cleaning feature makes for a quick clean-up.

The Bespoke AI Oven also has intelligent features that further enhances the healthy culinary experience. AI Pro Cooking^{5, 6} uses image-oriented food recognition technology to optimize oven cook settings while monitoring food to prevent meals from being overcooked. In addition, users can make cooking more interactive by creating and sharing time-lapse videos with friends and family on social media.

This touch-open oven features a handle-less, flat door design, so it harmoniously matches your kitchen furniture. And with a touch of your fingertip on a button on the control panel, you can open the door⁷ gently and effortlessly. The oven is available in a variety of modern colors and finishes⁸ including Clean Navy, Clean White and Satin Beige. So you can upgrade the appearance of your home by mixing and matching Bespoke appliances.

Adding connectivity into the mix, the Bespoke AI Oven also links with SmartThings Cooking service to provide personalized recipes⁹ and intelligent meal plans by understanding users’ tastes, diets and inventory in their fridge. Also, SmartThings Cooking can sync with Samsung Health to track users’ calorie goals and usage to recommend recipes. Thanks to this new feature, which will be available in October this year, counting your calories and cooking healthier just got even easier.

The Dream Kitchen With the Beautifully Designed Bespoke Infinite Line

Samsung is proud to announce the launch of the Bespoke Infinite Line, a full premium suite of appliances with an initial focus on the kitchen. Continuing Bespoke’s design leadership, the Bespoke Infinite Line embodies the values of exceptional quality and high-end cooking experience, creating a timeless product that goes beyond that of simple taste. This latest evolution in Samsung’s appliance line will make its global debut, including in Europe and the U.S., starting with the launch of 1 Door refrigeration, which comes in a fridge, freezer and wine fridge,¹⁰ this year.

From an aesthetic perspective, the Bespoke Infinite Line possesses a timeless design that effortlessly complements its environment with vertical lines, exquisite materials and sophisticated finishings. The Infinite Design features a high gloss metallic finish in a Timeless Greige color with an elegant gold copper Iedge frame. The lineup is made from durable aluminum, making it scratch and dent resistant as well as easy to wipe clean.

The Bespoke Infinite Line not only exemplifies class in its appearance but also its functionality, elevating the kitchen experience with its top-of-the-line features. Inside the refrigerator doors, Black Metal Cooling inside retains the cold and helps restore any heat loss quickly, while Tunnel Lighting on the frame and shelves projects light in every direction so that you can see into every corner. It also comes with an Auto Open Door that automatically opens the door when you touch it,¹¹ making a sound to alert you as it opens. What’s more, with no handles sticking out and getting in your way, it has a stylishly seamless appearance.

Other features include an auto-fill pitcher that automatically fills with purified water when you place it inside the fridge. Using its built-in Infuser, you can add fruits or herbs to create deliciously flavored beverages.¹² Keeping ingredients and leftovers tasting fresh and free from contamination, the Flex Pantry setup preserves food by adjusting temperatures optimized to the type of food being stored.

For more information about how Samsung is furthering its global reach and pushing the boundaries of what’s possible at home with Bespoke, visit samsung.com/bespoke-home or Samsung.com.

¹ Tested with 2kg load of 100% polyester hoodies, comparing Synthetics cycle on Samsung Conventional model WW4000T and the Less Microfiber cycle on WW7000B. The results may be different depending on the clothes and environment. Tested by the Ocean Wise Plastics Lab.

² Based on the 70% energy saving rate with AI Energy Mode and cold wash with Ecobubble. (As of Aug 2022)

³ Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble (WF0702WKU). Individual results may vary.

⁴ Only available on certain models.

⁵ Only available on certain models.

⁶ A dish should be placed in the center of the oven to achieve the best recognition. The accuracy of the recognition may vary depending on the actual usage conditions, such as the type of ingredients, cleanliness of the cavity and the brightness of the room light. For more detailed information, please refer to the user guide enclosed with the package.

⁷ The door will not open when the button is touched if either Pyrolytic Cleaning or the Child Lock has been activated.

⁸ The available colors and finishes will differ by model.

⁹ Available in certain languages, including English, French, German, Italian and Spanish.

¹⁰ The dimensions of all RR9000 models are 595 x 1,855 x 688mm (W x H x D).

¹¹ The door automatically opens about 25mm. If you do not open the door further, it will close automatically after 2 seconds (automatic closing may not be possible in certain environments).

¹² To produce flavored water the Infuser should be filled with your preferred fruits or herbs before using it.