Snoozing the Morning Away

▲ Sofas aren’t just for humans — every pet has a favorite napping spot on the couch.

The first thing I like to do after breakfast is take a long nap on the couch. For some strange reason, Delia likes to take a nap in the car while our owners run errands.

“Hey, it’s super fun to lean out the car window!”

Sometimes, we feel bad after naptime due to the amount of hair we leave behind. However, our owners are able to clean up after us with Bespoke Jet AI!

▲ Thank you, Pet Tool+!

Bespoke Jet AI features a dedicated Pet Tool+¹ made especially for animals like me. Thanks to its rubber nozzle and bristles,² the feature has been optimized to pick up thin, easy-to-miss pet hairs and can effortlessly cut up the collected hairs with its self-cleaning grinder,³ preventing tangling around the drum. Awesome, right?

What’s more, Bespoke Jet AI has this clever Battery Mix & Match feature that gives our owners the flexibility to switch between two types of batteries⁴ — large and lightweight capacity. Once they’re done cleaning up after me in the living room using the large battery, they can easily switch to the powerful, lightweight battery to vacuum the car seats after Delia is done shedding everywhere.

“Don’t forget All-in-One Clean Station that easily empties the dustbin, helping you clean to the end!”

Finding the Perfect Spot To Lounge in the Afternoon Sun

▲ Pets love stretching out on the living room rug. Those stains are a shame though!

The next thing on my to-do list is to find the “purrfect” spot in the house to soak in the afternoon sun. There’s no better feeling in the world! Delia likes to stretch out after a long walk too. Why does she need so much exercise?

“There are so many smells to discover! You should go out sometime.”

No thanks, I prefer rolling around on the carpet! However, we do tend to leave a lot of fur around, and sometimes even… a few stains. Oops! Luckily, Samsung has some dedicated laundry solutions to keep all our owners’ clothes and household fabrics clean and hygienic, meaning that my favorite blanket is always fresh, clean and ready for me.

▲ Pet Care Cycle will help with laundry.

Samsung’s Pet Care Top-Loading Washing Machine and Dryer⁵ feature built-in Pet Care Wash and Dry cycles specifically made for pet owners. Pet Care Wash improves rinsing performance by 2.6 times⁶ and removes 99% of allergens⁷ from us. What’s more, Pet Hair Filter removes six times more pet hair!⁸ Pet Care Dry then effectively removes over 97% of three types of unpleasant smells⁹ that us fluffy animals might leave behind on fabrics. These laundry appliances also hold bigger loads of laundry and come with SmartThings connectivity too!

Ending the Day With Well-Deserved Snuggles

▲ This sound from air conditioners is irritating!

At the end of a long day, it’s almost time for sleep — Delia and I love falling asleep with our owners.

“That’s right, Barry. Our family snuggles are my favorite!”

The room can get a bit warm when we sleep with our owners, so they turn on the air conditioner. But those regular air conditioners — they’re so noisy and always interrupt my sleep. Lucky for me, Samsung’s WindFree Air Conditioner¹⁰ has answers!

▲ WindFree helps both pets and humans sleep comfortably.

We hear that the WindFree Air Conditioner has 23 thousand micro air holes. WindFree Cooling ensures we stay comfortably cool with no unpleasant drafts and much less noise¹¹ as it disperses air through those holes. Not to mention, WindFree Good Sleep creates the ideal climate in our bedroom for sleeping!

Thanks to SmartThings Energy’s AI Energy mode, our owners can turn on the air conditioner for us when they’re away and reduce energy use by up to 20%.¹² Super cool, right?

(“Shhhh! Speaking of their absence, they can even watch me and play music¹³ through Jet Bot AI+.¹⁴“)

Special thanks to Barry and Delia for sharing their story this International Cat Day. Stay tuned to Samsung Newsroom to learn more about Samsung’s dedicated pet care solutions as well as the company’s latest leading home appliance technologies and features.

¹ Brushes and accessories provided will differ to suit the components of each model.
² Do not use the Pet Tool+ in a small area for a long time. Do not let the Pet Tool+ continue spinning in one place.
³ Some hairs may remain occasionally.
⁴ Only available for VS28C978***, VS28C973*** and VS28C7B***.
⁵ Available on WADV7150C PJT for North America. Feature may differ by model.
⁶ Based on internal testing of the rinsing ratio which measures the water’s electrical conductivity to assess the amount of detergent remaining before and after rinsing. The rinsing ratio using the Pet Care Wash is 1.05 compared to 0.402 with a Normal cycle which is a 2.6 times better rinsing performance.
⁷ Tested by Hanyang University based on Samsung internal protocols. Results provided to and interpreted by Intertek. Tested using IEC A* detergent and an IEC 8lb load containing a 10x10cm fabric specimen polluted with hair, dead skin and dust from dogs and cats. Results: Removed 99% or more of the dog/cat allergens tested. Dog allergens (Can f 1) had an average input of 462.0 ± 41 ng/mL and an average output of 2.6 ± 1.5 ng/mL. Cat allergens (Fel d 1) had an average input of 67.2 ± 3.7 ng/mL and an average output of 0.2 ng/mL or less. Results may vary depending on actual usage conditions.
⁸ Based on internal testing on an 8lb load containing 1g of dog hair. The WA7700A using a Normal cycle removed 4% of pet hairs and the WA7150C using the Pet Care Wash cycle and Pet Hair Filter removed 24% of pet hairs.
⁹ Based on internal testing, using Samsung internal protocols, on a DOE 3lb load made of DOE standard fabric specimen polluted with three gases: isovaleraldehyde (food), methyl mercaptan (feces) and nonanal (body). Results provided to and interpreted by Intertek. Result may vary depending on the actual usage conditions.
¹⁰ This features the AR9500T WindFree Air Conditioners
¹¹ Tested on the AR12TXCAAWKNEU model. WindFree mode generates only 23dB of noise, compared to 26dB with the conventional Samsung model.
¹² Requires the use of the SmartThings app and a Samsung account. Actual savings may vary by usage patterns and environment. Savings realized in comparison to AI Auto mode by adjusting the compressor speed and the target cooling/heating setpoint up to +2℃/-2℃. Setpoint adjustment by the user will exit AI Energy mode.
¹³ SmartThings Pet Service is available on Android and iOS devices. Wi-Fi connection and a Samsung account are required.
¹⁴ This features the VR9500T Jet Bot AI+ robot vacuum cleaners.

Recognizing this white space, Samsung recently introduced Bespoke Jet AI, the world’s first UL-verified AI cordless stick vacuum cleaner.¹ This pioneering innovation expands the convenience of AI-based cleaning technology to more consumers.

Samsung Newsroom sat down with Shin Kim, Vice President and Head of VC R&D at Samsung Electronics, and R&D team members Jaeyoon Jeong and Thomas Choi to learn more about the development of Bespoke Jet AI as well as Samsung’s belief in the transformative potential of AI in enhancing user convenience.

▲ (From left to right) Thomas Choi, Shin Kim and Jaeyoon Jeong of the Digital Appliances Business, Samsung Electronics

Q, What was behind the decision to add AI functionality to a cordless vacuum cleaner?

Kim: When developing Bespoke Jet AI, we were set on addressing two of the most common pain points for consumers within the cordless stick vacuum market. First, customers wish they could use their cordless vacuums for longer and second, they desire a cordless vacuum capable of handling any surface type.

▲ Shin Kim, Vice President and Head of VC R&D, Digital Appliances, Samsung Electronics, explains how AI technologies were necessary to meet consumer needs.

During the development process, we realized that a hardware update alone would not be enough to address both concerns. Instead, we turned toward implementing AI technology into our product to accomplish these goals.

The resulting design for Bespoke Jet AI features not only hardware upgrades, such as the HexaJet Motor with improved efficiency but also software upgrades that allow the vacuum to operate intelligently according to its environment. And thus, Bespoke Jet AI was created.

▲ The Bespoke Jet AI recognizes and automatically adjusts to different surfaces.

Q. Samsung introduced Bespoke Jet AI as the world’s first UL-verified cordless stick vacuum cleaner. What does this certification mean, and what is the significance of it?

Jeong: The UL (Underwriters Laboratories) Solutions is a widely recognized, independent safety science organization that conducts product safety testing and then issues certifications accordingly. UL’s certification process employs rigorous screening procedures to verify that the implemented AI technology is legitimate and provides consumers with the promised benefits. We are very happy to have received UL verification for Bespoke Jet AI.

▲ Jaeyoon Jeong describes the UL verification process for the vacuum cleaner’s AI features.

Q. Considering Bespoke Jet AI is the first UL-verified cordless stick vacuum cleaner, there must have been challenges during its development. What was the biggest obstacle, and how did you overcome it?

Choi: From an algorithm development perspective, the biggest challenge we faced when developing the AI mode for Bespoke Jet AI was not the product specifications. Rather, the biggest obstacle was making sure that consumers felt the AI mode was performing as expected. To accomplish this, we had to ensure that the AI mode was properly recognizing cleaning surfaces and adjusting itself accordingly.

Kim: Part of overcoming this challenge was to gather extensive data on diverse floor types and cleaning environments. We tested a wide variety of commercially available carpet and rug materials that we consider the standard and all available floor-type samples to assess if the AI mode could reliably and accurately identify them.

We also needed to properly categorize the data into certain types of cleaning environments before combining the accumulated data with SVM methods² so that AI mode could properly distinguish different cleaning environments.³

▲ The Bespoke Jet AI seamlessly transitions from carpet to hard floor

Q. Across different countries, what are the market differences that affect how Bespoke Jet AI is received by consumers? Are there any design aspects that have been modified for the global market?

Kim: We made major changes to the main brush type for the global launch of Bespoke Jet AI. While the Korean model features a soft roller main brush, we implemented a carpet-specific multi-brush, the Active Dual Brush, for the global version.⁴

▲ The global version of the Bespoke Jet AI features the Active Dual Brush, optimized for cleaning carpets.

The reason for this modification was the difference in household floors across the world. According to our market research, a low percentage of homes in Korea have carpets and rugs. On the other hand, about 24% of homes in the global market have carpets and rugs, particularly in living rooms and bedrooms. To cater to this difference, we designed the global version of Bespoke Jet AI with the Active Dual Brush as the default brush type since its stiff nylon and rubber bristles can more effectively remove dust⁵ embedded in carpets and rug flooring.

Q. What other improvements does Bespoke Jet AI feature compared to similar Bespoke Jet models?

Jeong & Choi: The major improvements that we would like to highlight are the vacuum’s suction and runtime performance.

Bespoke Jet AI features our most powerful suction⁶ and the longest battery life of our vacuums to date, providing up to 280W of suction power⁷ with a runtime of up to 100 minutes when fully charged.⁸ Compared to the previous model, that’s a 27% improvement in suction power.⁹

And you can imagine, of course, through AI cleaning mode, it’s possible to deliver the same performance as Mid mode while saving 14% battery power.¹⁰

▲ Thomas Choi stressed that ease-of-use, rather than technology for technology’s sake, was paramount in the Bespoke Jet AI development process.

Q. More broadly speaking, how does the launch of Bespoke Jet AI fit within Samsung’s vision for vacuum cleaners?

Kim: With the launch of Bespoke Jet AI, I feel that we have entered a new era. I am curious and excited to see what is next for us as we take on even greater challenges and turn what might have been impossible in the past into the achievements of tomorrow.

We will keep pursuing new consumer experience by applying the latest technologies such as AI and connectivity — of course not only in vacuum cleaner business, but also in other categories that Samsung Digital Appliances is dealing with. We hope that our customers are just as excited as we are about the innovations we are set to introduce in the near future.

Bespoke Jet AI is now available to consumers in select European markets,¹¹ the U.S., Australia and Korea.

From TV sound to smartphone photo apps to vacuum cleaners, Samsung remains committed to providing consumers with powerful experiences leveraging the latest technologies, including AI.

¹ In May 2023, it was the first cordless stick vacuum cleaner to receive AI certification from UL Solutions, a leading independent safety science organization.
² Support Vector Machine, a technical method categorizing learned information.
³ The ability to identify different cleaning environments can be affected by environmental conditions.
⁴ The brushes and accessories provided will differ to suit the components of each model.
⁵ Refers to dust particles smaller than 5.5mm.
⁶ Compared to the stated suction power of cordless vacuum products in Samsung.
⁷ Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged.
⁸ The stated run time is based on using a large capacity battery that is fully charged at the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.
⁹ Compared to 220W suction power of Bespoke Jet.
¹⁰ Based on internal testing when using the Active Dual Brush, in accordance with the global average ratio of the floor composition — wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.3 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state. The maneuverability is based on the actual measured value in accordance with the IEC 62885-2 CL. 7.3.9 standard. Results may vary depending on the actual usage conditions. The effect may differ when using the Slim LED Brush+.
¹¹ Bespoke Jet AI will be available in the following EU markets: the U.K., Germany, Poland, France, the Netherlands, Sweden and Italy.

Samsung Electronics will mark the beginning of a new chapter for home appliances today at Bespoke Life 2023, the company’s third annual showcase of the latest updates to its Bespoke lineup. Streaming at 10:00 EDT (16:00 CEST, 23:00 KST) on Samsung’s official website, newsroom and YouTube channel, the event will offer an opportunity to discover how the company’s expanded “Bespoke Life” vision is transforming users’ lives through sustainability, connectivity and design.

“Bespoke Life embodies Samsung’s commitment to making our homes and future more sustainable by reimagining the appliances we rely on every day,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the DX (Device eXperience) Division at Samsung Electronics. “By introducing new and creative ways for users to ‘Bespoke’ their life, our latest products and solutions empower anyone to enjoy a more sustainable, connected and stylish lifestyle.”

Sustainable Life — Technologies That Make a Positive Impact

Samsung’s Bespoke Life concept was born out of the belief that home appliances are key to creating a more sustainable tomorrow. Accordingly, this year’s Bespoke event will highlight Samsung’s efforts to further reduce carbon emissions across the entire product lifecycle. It will also announce the launch of the new Less Microfiber Filter: a simple solution for minimizing microplastic emissions during laundry cycles.

From sourcing and production to distribution, usage and recycling, Samsung is redesigning each stage of the product lifecycle to help reduce energy usage and carbon dioxide (CO2) emissions. Examples of the company’s efforts to recycle more resources include operating a recycling center, incorporating bioplastic material from waste oil into Bespoke refrigerators’ storage baskets and expanding its use of recycled fishing nets. Once products have been manufactured, they are shipped to users in Samsung’s eco-packaging, which began replacing plastic tape and coil with paper earlier this year.

To encourage a more sustainable living during the product use phase, Samsung continues to expand services that make saving energy effortless. Which is why, this year, five new Bespoke appliances, including refrigerators, washers and dryers, dishwashers and air conditioners, as well as Samsung’s Eco Heating System, will feature an upgraded version of SmartThings AI Energy Mode that will soon be available in 65 countries.¹

In addition to promoting reductions in carbon emissions and energy usage, Samsung continues to take an active role in tackling microplastic pollution. After developing a laundry cycle that reduces microfiber discharge by up to 54%,² Samsung and Patagonia have teamed up once again to launch the Less Microfiber Filter. The Less Microfiber Filter is capable of capturing up to 98%³ of microfibers shed during laundry cycles. When used to wash two kilograms of laundry four times a week, the filter can help reduce up to 132 grams of microplastic discharge per person per year — an amount equivalent to approximately eight 500ml plastic bottles. The Less Microfiber Filter is now available in Korea and the U.K., and will roll out to other countries in Q3 of this year.

Connected Life — Paving the Way for Hyper-Connected Homes

To “Bespoke” one’s life is to optimize devices in ways that streamline and empower your routine. By strengthening connectivity across the lineup and expanding AI to more product categories, Samsung is paving the way for a new era of hyper-connected homes.

Combining Samsung’s latest SmartThings enhancements and AI technology, Bespoke products offer a seamlessly automated home experience — one in which devices learn users’ usage patterns and provide personalized automation based on their smart home configuration and lifestyle. To make it easy for consumers to enjoy those experiences, Samsung has announced that it is integrating Wi-Fi support into all new Bespoke appliances and will make connectivity a standard in all Samsung appliance lineups in the coming years.

Samsung has also announced the launch of the Bespoke Jet AI — the company’s most powerful⁴ cordless stick vacuum cleaner, and the world’s first to be verified by UL (Underwriters Laboratories) Solutions, a leading independent safety science organization, for AI. Combining up to 280W⁵ of suction power with a run time of up to 100 minutes⁶ per charge, the Bespoke Jet AI offers the performance required to give one’s entire home a thorough clean. Its AI Cleaning Mode⁷ intelligently monitors brush load and vacuuming air pressure to distinguish different cleaning environments,⁸ including the floor type, and automatically optimizes settings such as suction power and brush speed⁹ to maximize cleaning performance, usage time and maneuverability. The vacuum also features a new All-in-One Clean Station that produces a powerful spinning cyclone to instantly and effectively¹⁰ empty the dustbin.

Stylish Life — Taking Personalized Design to the Next Level

The three million Bespoke refrigerators that have been sold worldwide since the lineup’s launch underline consumers’ resounding interest in appliances that offer more options and functionality than the old standards. Today, this rethinking of what appliances should offer users continues to define Bespoke design — a design approach that grows more dynamic and distinct each time it expands to a new product category.

As of this year, the Bespoke lineup now includes a total of 15 product categories available to consumers in 52 countries. Each expansion of the lineup presents an opportunity to cater to more lifestyles and needs. With this in mind, Samsung is expanding its Bespoke refrigerator lineup with the launches of the Bespoke 4-Door Flex with Family Hub+, as well as new side-by-side and top-mounted models. The Bespoke 4-Door Flex with Family Hub+ features a bezel-less, 32-inch touchscreen that is nearly twice the size of the previous model and includes even more convenient and entertaining multitasking functions. The new side-by-side and top-mounted models combine some of Samsung’s most advanced food storage technology with sleek and minimalist front panels available in a variety of colors and finishes.

In addition to launching the Bespoke AI Washer and Dryer in the U.S. and Southeast Asia this year, Samsung continues to expand its personalization options to empower more people to customize their home. Currently available to all consumers in the U.S. since last year, Samsung’s MyBespoke customization service makes it easy for users to cultivate a kitchen look that truly reflects your way of life by using photos or artwork to create one-of-a-kind refrigerator panels. To further elevate Bespoke’s bold design ethos, the company has announced that the limited-edition Bespoke panels designed by Italian creative studio TOILETPAPER and first unveiled at Fuorisalone 2023 are now available for purchase on Samsung.com and can also be found at Samsung flagship stores in the U.K., U.S. and Korea.

To learn more about the next evolution of Bespoke, tune into Bespoke Life 2023 on June 7 at 10:00 EDT (16:00 CEST, 23:00 KST). The event will be streamed on Samsung’s global YouTube channel, Samsung Newsroom and Samsung.com.

* The word “closed-loop” in the previous release was deleted as of June 13, 2023 due to difficulties in supporting it on specific grounds.

¹ AI Energy Mode is currently available in 40 countries including the U.S. AI Energy Mode is planned for expansion in the following countries in June: Greece, South Africa, Dominican Republic, Luxembourg, Bulgaria, Slovakia, Argentina, Ireland, Estonia, Costa Rica, Croatia, Puerto Rico, Finland. Further expansion is planned for the following countries in September: Morocco, Saudi Arabia, United Arab Emirates, Oman, Jordan, Iraq, Israel, Egypt, Kuwait, Turkey, Tunisia.
² Tested with 2kg load of 100% polyester hoodies, comparing Synthetics cycle on Samsung Conventional model WW4000T and the Less Microfiber cycle on WW9400B. The results may be different depending on the clothes and environment. Tested by the Ocean Wise Plastics Lab.
³ Tested at Ocean Wise Plastics Lab on the WW90T734DWH model (using Synthetic cycle, approximately 2kg load of synthetic textile laundry) comparing the amount of microfiber released with and without the Less Microfiber Filter installed. The amount is calculated by filtering drain water through a 50um filter. Results may vary depending on clothes and environment.
⁴ Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to the stated suction power of cordless stick vacuum cleaners with 200W suction power available in the market (based on sales data between January and December 2022, as compiled by an independent market research institute).
⁵ Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. The results were compared to the stated suction power of cordless stick vacuum cleaners with 200W suction power available in the market (based on sales data between January and December 2022, as compiled by an independent market research institute). Results may vary depending on actual usage.
⁶ The stated run time is based on using a large capacity battery at the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.
⁷ AI Cleaning mode related functions/performance will be continuously updated and upgraded through SmartThings.
⁸ The ability to identify different cleaning environments can be affected by environmental conditions.
⁹ The brush rotation speed (rpm) can only be adjusted when using the Active Dual Brush.
¹⁰ Based on internal testing using various types of dusts. Results may vary depending on the actual usage conditions.

Samsung Electronics today announced the upcoming global launch of the Samsung Bespoke Jet AI, the company’s most powerful cordless stick vacuum yet with up to 280W¹ of suction power, a self-emptying enhanced All-in-One Clean Station and artificial intelligence (AI)-based functionality. The Bespoke Jet AI will be available globally from June in markets including Australia, Europe² and the U.S., with preorders starting today.

Featuring a 250W and 280W model,³ the Bespoke Jet AI is available in two timeless Bespoke colors: Satin Black and Satin Greige.⁴

“The Bespoke Jet AI is designed for every lifestyle thanks to its world-class suction power and AI-based cleaning services capable of automatically optimizing to each environment,” said Junwha Lee, Executive Vice President and Head of the Customer Experience Team of Digital Appliances Business at Samsung Electronics. “With the Bespoke Jet AI, Samsung is delivering an intelligent cordless stick vacuum that empowers users to undertake their lifestyles in premium fashion.”

Samsung’s Most Powerful and Longest-Running Cordless Stick Vacuum Yet

The Bespoke Jet AI features the powerful HexaJet Motor which, with up to 280W of suction power and a maximum consumption power of 730W, makes it Samsung’s most powerful vacuum motor to date. This ultra lightweight motor, weighing in at only 150g, provides a comfortable cleaning experience while still providing a 25% increase in suction power compared to the previous model,⁵ as well as a motor efficiency of 52%.

In order to allow users to clean for longer without stopping to charge, the Bespoke Jet AI offers up to 100 minutes of usage, the longest single battery runtime of any Samsung cordless stick vacuum. Its 4,500mAh battery features 80% more capacity than the previous model and has been optimized to retain 70% of its performance for up to 500 cycles.⁶

The Bespoke Jet AI also features a selection of brushes and other accessories. The Active Dual Brush offers efficient cleaning on all types of floors and built-in LED lighting to highlight dust in dark spots, while the Slim LED Brush+ features a highly maneuverable design as well as LED lighting in order to effectively clean trickier areas. For more convenient storage of the device and its brushes, the Accessory Cradle allows users to store their device wherever they want.

AI-Based Cleaning for an Exceptional Intelligent Cleaning Experience

With its all-new AI mode that harnesses Samsung’s AI Optimum Tech, the Bespoke Jet AI provides a more effective cleaning experience while catering to a diverse range of environments. The Bespoke Jet AI is the first cordless stick vacuum cleaner to feature an AI verification from UL Solutions, a leading independent safety science organization. Its AI Cleaning Mode allows it to determine floor type in order to provide both optimized cleaning and maximum battery efficiency.

With AI Cleaning Mode, the Bespoke Jet AI will first detect the brush load it has encountered through its suction motion controller, as well as the air pressure through its pressure sensors. This data will then be analyzed in order to classify the floor type it is placed on, and the resulting algorithm will be automatically applied in order to provide the optimal suction power and brushroll speed.⁷

The Bespoke Jet AI’s AI Cleaning Mode is capable of reducing battery consumption by up to 14% and can boost maneuverability by up to 6% when used with the Active Dual Brush. When used with the Slim LED Brush+, battery consumption can be reduced by up to 21%, with maneuverability boosted by up to 8%.⁸

In addition to the Bespoke Jet AI’s AI Cleaning Mode, SmartThings and Smart Wi-Fi connectivity let users customize their vacuum and its functions while maintaining peak performance through the smart self-diagnosis function, providing more effective cleaning experiences.

More Hygienic Experiences With an Upgraded All-in-One Clean Station

The Bespoke Jet AI’s upgraded All-in-One Clean Station harnesses Air Pulse technology to automatically empty the dustbin for quicker and more hygienic cleaning. When the dustbin is being emptied, the All-in-One Clean Station’s Air Spin Edge technology spins the Spinning Cyclone at a blade rate of up to 1,000 RPM to drain waste, including any remaining hair that may be stuck in the dustbin’s grille.

The enhanced All-in-One Clean Station can automatically shut its cover after every disposal and offers more powerful dust management performance with a 99.999% Multi-layered Filtration System for trapping fine dust and an improved hair removal rate of 99%⁹ for more efficient dustbin emptying.

The launch of the Bespoke Jet AI signifies Samsung’s focus on growing its presence within the global stick vacuum market by providing consumers with more solutions that combine premium design with convenient usability.

To learn more about how the Bespoke Jet AI provides users with smart, strong and thorough cleaning experiences powered by the increased device run time, easy maneuverability and hygienic dustbin emptying experiences they need, please visit Samsung.com.

* Content has been revised as of July 14, 2023 to provide more accurate information.

¹ Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged.
² Bespoke Jet AI will be available from June in the following EU markets: France, Germany, Italy, Poland, Sweden, the Netherlands and U.K.
³ Bespoke Jet AI 280W model will be available in Australia, Europe and the U.S. Bespoke Jet AI 250W model will be available only in Australia.
⁴ Satin Black color model will be available globally, and Satin Greige color model will be available in Australia and the U.S.(Amazon).
⁵ Compared to 210W suction power of Bespoke Jet.
⁶ Maintains 70% capacity after 500 cycles of use, based on the battery package capacity (4500mA). 1 cycle: Full discharge after being fully charged (100% ~ 0%). Results may vary depending on usage. Based on internal testing.
⁷ Brushroll speed adjustment only applicable to the Jet Dual.
⁸ Based on internal testing when using the Active Dual Brush, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.3 standards. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state. The maneuverability is based on the actual measured value in accordance with the IEC 62885-2 CL. 7.3.9 standard. Results may vary depending on the actual usage conditions. The effect may differ when using the Slim LED Brush+.
⁹ Based on internal testing. The hair removal rate is measured by comparing the weight of the dustbin before and after sucking in hair until it reaches the Max Line and being emptied using the Clean Station. Results may vary depending on the actual usage conditions.