Founded in 1953 as Die Gute Industrieform e.V., the iF Design Award conducts comprehensive evaluations of factors including differentiation and impact across a total of nine categories: Product, Packaging, Communication, Professional Concept, Interior Architecture, Architecture, Service Design, User Experience (UX) and User Interface (UI).

“It is important to design meaningful experiences that integrate shifting customer values with innovative technologies,” said TM Roh, President and Head of Corporate Design Center at Samsung Electronics. “We will continue to contribute to our customers’ lives and our society with designs that cater to all needs.”

Gold Award Recognizes Design That Offers Customized Experiences for Different Lifestyles

The Bespoke Infinite Line is a premium built-in look refrigerator that is available in a choice of fridge, freezer or wine cellar models and features a timelessly contemporary modular design that seamlessly blends into any interior.² With simple lines, high-quality natural materials and features that maximize convenience and streamline food storage, the Bespoke Infinite Line adds lasting value to consumers’ kitchens.

The refrigerator’s exterior is made from premium aluminum that is more dent- and scratch-resistant and allows marks and stains to be easily wiped away. The interior is bright and refined with its Black Metal Cooling and Tunnel Lighting — two features that epitomize the refrigerator’s elegant balance of form and function.

Total of 80 Awards, From Product to UX Design, Including TVs, Home Appliances and Smartphones

Samsung Electronics’ 80 wins across all design categories, including Product and UX, were the most of any nominee at this year’s awards.

In addition to the Bespoke Infinite Line’s Gold Award, Samsung received awards in the Product category for the Odyssey Ark, the world’s first 55-inch 1000R curved gaming screen; the Bespoke Jet, a cordless stick vacuum with an all-in-one Clean Station; and the Galaxy Z Flip4 Bespoke edition, a smartphone that offers an exclusive customization experience by allowing users to design a device that is uniquely theirs.

Samsung’s accessibility-enhanced TV UX, which includes an avatar-based Sign Language Guide that provides explanations of TV menus in sign language, and Samsung Space Tycoon, a virtual space and management simulation game on the Roblox metaverse platform where users can create and play games and share experiences using Samsung products, were also recognized for design excellence.

¹ Availability may vary by region.
² The refrigerator is available globally, and availability of other products may vary by region.

But your priority shouldn’t have to be worrying about the state of your household when you could be spending time making memories with your pets. Here are three ways Samsung appliances, equipped with a range of intelligent features, can help make your life with pets simpler.

Convenient Appliances for a Cleaner Home and an Extra Eye on Your Pets

▲ A cat, a dog, Bespoke Jet stick and Bespoke Jet Bot AI+ robot vacuum cleaners

It’s often astonishing how much pet hair travels around the house — not to mention the nooks and crannies they always seem to find. Whether you’re looking to deep clean the house after a particularly fluffy spring shedding period or simply to spruce up your home before guests arrive, the Bespoke Jet stick vacuum takes the heavy work out of your hands. Its powerful performance, dedicated Pet Tool and multifaceted Jet Dual Brush and Multi-layered Filtration System — which traps 99.999% of fine dust¹ and reduces exposure to allergens² — have been designed with families with pets in mind.

There are those moments when we’re away from home where we find ourselves wondering about the wellbeing of our pets. For these times, Bespoke Jet Bot AI+ robot vacuum cleaner doubles as a cleaner and an extra pair of eyes with an array of pet care features that are easily accessible through the SmartThings app on your phone.

Using SmartThings Pet Care, you can easily designate spaces that your pets are particularly fond of for your Bespoke Jet Bot AI+ to monitor more regularly with the Home alone mode. With Smart Cleaning, which integrates AI object recognition, 3D and LiDAR sensors, your Jet Bot AI+ will avoid your pet’s objects — from their food bowls to their favorite toys — while cleaning up those pet hairs. Furthermore, if your Jet Bot AI+ recognizes that an anxious pet is barking or crying, it can respond to the sound by playing relaxing classical music, white noise or other soothing natural sounds to help calm your pet.

Making Clothes Care Easier for Pet Lovers

▲ A cat stretches in front of a Bespoke AI Washer and Dryer

The floor isn’t the only place fur is found. Taking pet hair out of cloths is also a very real task. While it’s true that we love our pets even on their naughtiest days, realizing that your pet has chosen your favorite party dress as their naptime spot and then having to remove all the resulting hair left behind is not exactly anyone’s favorite way to spend an evening.

The Bespoke AI Washer and Dryer helps address such pet hair problems with an array of intelligent functionalities.³

AI OptiWash helps to clean your clothes thoroughly by intelligently recognizing a load’s weight and soil level in order to dispense the correct amount of detergent and water; AI Ecobubble technology mixes air, water and detergent to create bubbles that wash your clothes at a lower temperature, removing the toughest of pet stains while helping you bring down your energy bills; the powerful Hygiene Steam Cycle releases steam from the base of the drum for an even deeper clean; and Air Wash, available on European models,⁴ refreshes your laundry using just super-hot air to deodorize clothes and bedding so as to get rid of any odors left by everything from food stains to pet feces.

Keeping Every Room Purified for You And Your Furry Friends

▲ A dog relaxes in a room set to crisp-and-clean with a WindFree air conditioner and Bespoke Cube air purifier

Staying on the topic of dander and other not-so-pleasant-yet-inevitable pet smells, keeping your house fresh is important not just for better living, but for better health, too.

This is where the Bespoke Cube Air Purifier comes in, to help keep indoor dust and dander at bay — especially in the spring months when dust and dander levels are high. Bespoke Cube includes a special Pet Mode feature capable of capturing fine pet hair, dust particles both large and small — with a filter that traps 99.97% of ultrafine dust⁵ — and unpleasant odors so that every member of your household, big or small, can enjoy clean air.

As temperatures rise during spring — and of course, summer — household members seek to stay cool and fresh with the help of an indoor air conditioner. The right temperature for your pet can vary by animal and breed, making fine-tuning the room temperature an essential task. The WindFree Air Conditioner can help you keep an eye on the temperature of your house even when you’re away from home. You can adjust your air conditioner’s settings in real-time to match the length of your pet’s fur through the easy-to-use UI of the SmartThings app on your smartphone.

Samsung’s home appliances have been thoughtfully designed to meet the needs of various households — including those with pets. Be it cleaning floors, clothes, air or keeping an eye on your pet while you’re out, Samsung home appliances and SmartThings Pet Care services can provide you with intelligent ways to care for home and your pets.

¹ Tested based on IEC 62885-2, CL.5.11 using the Jet mode by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage. Refers to dust particles in the size range of 0.5 to 4.2µm.
² Refers to particles in the size range of 0.5 to 4.2µm.
³ The Bespoke AI Washer and Dryer’s exact feature names, as well as feature availability, may vary by model type, region and market.
⁴ The Air Wash feature is only available on E.U. models of the Bespoke AI Washer and Dryer.
⁵ Results may vary depending on the actual usage conditions.

While the preparation that comes in anticipation of these festive events may seem daunting, Samsung Electronics home appliance users need not fear, as their devices come with a range of intelligent and helpful functionalities to reduce the time you spend organizing and increase the time you spend enjoying this season with the people you love the most.

Read on for some top tips on how to best use your Samsung home appliances to help make the most out of this end-of-year season.

Take the Stress Out of Holiday Cooking With Bespoke’s AI Oven and Refrigerator

Whether you’re a pro in the kitchen or solely bust out your culinary skills for big family gatherings, preparing a full holiday meal is always slightly nerve-wracking. The Bespoke AI Oven is here to take the stress out of putting together a full meal spread thanks to its intelligent functionalities.

The Bespoke AI Oven’s camera identifies the food inside it and gives recommendations for cooking modes, temperature, timings and even burn notifications as your dishes cook — so if you’re busy catching up with friends, there’s no need for you to have to worry about overcooking your centerpiece dish.

Furthermore, if you’re stuck with exactly what food to prepare during the holiday season, SmartThings Cooking can provide recommended recipes tailored to your event, cooking ability and even the dietary requirements of the holiday party. Looking for some inspiration as to what to do with all that leftover turkey? SmartThings Cooking has the answer for you.

Part of the prep for big holiday meals is even bigger shopping trips and worrying about how to keep that prize cut of meat at its best in a packed refrigerator can be a real downer on your festive spirit. Your Bespoke refrigerator comes with FlexZone in its flexible storage drawer that offers five different temperature settings so you can store your various foods and drinks at the optimal temperature.

What’s more, while you’re keeping busy in the kitchen, you can enjoy the mood set by the colorful, customizable panels of your Bespoke refrigerator as you jam out to festive music and truly get into the holiday spirit.

Stay Stick and Span With Bespoke’s Intelligent Cleaning Appliances

During the end-of-year season, you’re sure to come across a plethora of celebratory gatherings — be it a work party, a family gathering or just a fun night out in your hometown. With so many different events, keeping your favorite outfits clean and neat might seem like a chore, but with the Bespoke AI washer, you don’t need to worry about fiddling with your washing machine to ensure everything is ready exactly when you need it.

The Bespoke AI washer’s AI OptiWash mode detects the weight and the level of soiling of the fabric in each load and intelligently optimizes the water and detergent amounts inside the drum while also adjusting the washing time for the best laundry results as quickly and as efficiently as possible.

Furthermore, for that prize cashmere sweater you’re saving for your customary holiday photoshoot with your loved ones, the Bespoke AirDresser is the perfect tool to ensure it stays clean, neat and out of harm’s way before it goes in front of the camera.

Finally, once the party’s over and the guests have all gone, the task of cleaning up the mess from partygoers and festive decorations alike can seem like the last thing in the world you want to do at the end of a long day. The Bespoke Jet, with its 99.999% Multi-layered Filtration System, is able to trap 99.999% of dust particles,¹ allowing you to clean up your house in no time, and thanks to its All-in-One Clean Station, you don’t even need to worry about emptying the vacuum so you can focus on making special memories instead of cleaning up after them.

Stay Cozy, Smarter, With Samsung’s Smart Heating System

Along with wintertime in the Northern Hemisphere comes dropping temperatures and long, quiet nights, and with family members from far away coming to stay, it’s more important than ever that you’re able to relax properly at the end of a busy day in a quiet and sufficiently warm home.

Samsung’s Eco Heating System² is able to quickly heat your house to your desired temperature and make sure you’ve got enough water to go around. The single, fully-integrated heatpump system is not only able to provide you with comfortable temperatures during the winter months, but its low noise output means that you can enjoy a true silent night after a long day of festivities with no need to worry about your important rest time being disturbed by a noisy heating system.

Thanks to these and other such intelligent features of Samsung’s home appliance lineup, you can take the stress out of this festive season and focus instead on what is often referred to as the “most wonderful time of the year” and all the special moments that come along with it.

Be sure to stay tuned to Samsung Newsroom for all the latest on Samsung’s intelligent home appliances.

¹ Test based on IEC 62885-2, CL.5.11 by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage. Refers to particles in the size range of 0.5 to 4.2µm.

² Available for specific models in Europe

IDEA is one of the world’s most prestigious design awards programs held by the Industrial Designers Society of America (IDSA), founded in 1980, to acknowledge achievements in industrial design. This year, IDEA has chosen winners in 20 categories, including Home, Consumer Technology, Digital Interaction and Design Strategy. Key criteria for evaluation also include Design Innovation, Benefit to User, Benefit to Society and more.

Samsung’s product design reflects the company’s changing values and innovative technology. The interactive, region-specific and advanced designs were recognized to be progressive and diverse.

“It is important to provide an optimized experience for changing consumer values and lifestyles,” said Jinsoo Kim, Executive Vice President at Corporate Design Center in Samsung Electronics. “We will constantly strive to provide sustainable experiences with creative innovations for our customers.”

Bespoke Won Two Golds for Its Customizable Designs and User Experiences That Fits Different Lifestyles

The Bespoke U.S. Kitchen Package (Bespoke U.S. Kitchen Package & Bespoke FDR RF8000B), a home appliance package including refrigerator, oven-range, microwave and dishwasher available in the North America region, was one of two Gold award winners. Based on the Bespoke philosophy that caters to the preference of users, the package provides an integrated design experience that emphasizes harmony in the kitchen space.

The design of the 4-door (French door) refrigerator, newly launched in North America, maximizes convenience for consumers as it comes with replaceable door panels that owners can choose according to their preferences and lifestyles. The Beverage Center, built into the interior to minimize contamination, stores clean and purified water, and the Dual Auto Ice Maker quickly makes Cubed Ice and smaller Ice Bites.

The Bespoke Jet, the cordless stick vacuum with an all-in-one Clean Station, has also won the Gold award for its excellence in design. It offers a unique experience that covers the whole process from cleaning and disposal to storage. After placing the vacuum on the Clean Station, users can empty the dust bin with a simple press of a button, keeping the home area and air fresh and clean from dust. The all-in-one design of the Bespoke Jet ensures convenience that also looks great to match any living space.

A Wide Range of Samsung Products Achieved Five Silver Awards and One Bronze Award for Their Advance Designs 

The Galaxy Tab S8, out of the Silver awarded, has been highlighted for its slimmest, lightest, but strongest body yet, combined with the largest 14.6-inch AMOLED display. The expansive display is protected by the Armor Aluminum frame, allowing the device to be scratch-resistant and less prone to bending. The tablet also features a dedicated S Pen charging pad on the back of the device that is seamlessly integrated with the camera housing for a satisfying design experience.

Another Silver winner was the Galaxy Upcycling at Home, a program that gives new life to older Galaxy smartphones by repurposing them into IoT devices with a simple software update. Through the SmartThings app, users can repurpose unused smartphones into convenient smart home devices such as a childcare monitor or a pet care.

In addition, other Silver awards went to:

• Samsung India Keyboard, which provides an optimized smartphone keyboard experience that supports faster & easier typing in 29 Indian languages.

• Cook Sensor, which helps you cook your favorite food much more easily by connecting the Samsung Induction Cooktop to the SmartThings Kitchen Service.
• Samsung Air Hood, a concept design that combines the functions of hood, air conditioner and air purifier to help improve the cooking environment in the kitchens of Southwest Asia.

The Bronze award was given to the Galaxy Z Flip3 case, which provides a variety of options to customize the phone using a ring or a colorful strap.

IFA 2022’s Samsung Town brought excited visitors together to experience Samsung Electronics’ latest products.

At the event, you can find the European Bespoke Home series, Bespoke Infinite lineup, premium high-definition screens including the Micro LED and Odyssey Ark and an upgraded mobile lineup including the Galaxy Z Flip4, Z Fold4, Watch5 and more. Let’s explore the Samsung Town exhibition space at IFA 2022, filled with Samsung’s newest products, interactive exhibits and more through the photos below.

▲ Samsung showcased the Bespoke Home lineup at its Samsung Town exhibit at IFA 2022.

▲ The Bespoke Home lineup helps consumers personalize their kitchen’s interior design by allowing them to select the color and materials based on their preferences. At this year’s IFA, you can find the Bespoke Kitchen Package that displays induction cooking, a dishwasher, oven and more, on top of the Bespoke Home series that features a new washer and dryer.

▲ The Bespoke Jet features a Digital Inverter Motor, providing strong durability and suction power.

▲ Experience the high-quality 990 PRO SSD, optimal for gaming and other intensive graphics work. The 990 PRO offers enhanced functionality for gaming, 4K and 8K high resolution videos, 3D rendering, data analysis and more for situations that require super-high data processing work, all thanks to improved speed and high power efficiency.

▲ An overview of Samsung’s visual display exhibition. Visitors were captivated by the Odyssey Ark gaming screen, Neo QLED 8K, Micro LED at the booth.

▲ Visitors tried out the many functions of The Freestyle, a portable screen. The Freestyle, able to freely rotate 180 degrees, can create an ideal screen size with the Easy Set Up function. Simply place the device anywhere and the Freestyle adjusts the focus and keystone automatically.

▲ The Frame, a lifestyle TV, showcases top-tier, 4K ultra high resolution screen quality,¹ powered by Quantum Dot technology. The Frame is equipped with Matte Display, which enhances viewing experiences with reduced reflections, offering realistic picture quality regardless of the lighting conditions.

▲ Odyssey Ark, a new gaming screen, offers an immersive experience, captivating visitors’ attention.

▲ Samsung’s Neo QLED 8K provides the best resolution and most vivid picture quality in the industry, but also offers optimized gaming functions for users.

▲ The booth also featured Samsung’s full lineup of mobile devices and wearables. Visitors could experience and try out the new mobile products unveiled at Galaxy Unpacked in August such as the Galaxy Z Flip4, Z Fold4, Watch5, Watch5 Pro, Buds 2 and more.

¹ 32-inch model offers FHD screen quality.

(From left to right) Vacuum engineers Hun Kang, Yoonkyung Cho, Jongkuk Lim and Daon Lee pose with the Bespoke Jet and its All-in-One Clean Station, Samsung’s latest innovative cordless vacuum that they helped bring to life.

Offering a powerful end-to-end clean with an All-in-One Clean Station, Samsung Electronics’ Bespoke Jet vacuum makes tidying up the house as easy as can be.

To learn more about how Samsung optimized the feature-packed vac to cater to consumers’ evolving needs, Samsung Newsroom spoke with vacuum cleaner engineer and project leader Jongkuk Lim and his team who were in charge of the appliance’s development. Read on to find out all you need to know about Samsung’s inspiration for the Bespoke Jet and the innovative technologies that brought the device to life.

Putting Consumers’ Needs First

Jongkuk Lim shares his team’s insights that show that today’s consumers increasingly prioritize hygiene and weight as key aspects of their cordless vacuum experience.

Recently, as people around the world have begun to spend more time at home, they’ve started to place more focus on keeping their living spaces clean. This has led to increased interest in stick vacuum cleaners that are both powerful and easy to use. As Lim explained, performance and ease of use were just two of the many factors that Samsung considered when refining the Bespoke Jet’s design.

“Markets around the world are quickly shifting from corded vacuum cleaners to a cordless robot or stick vacuums, which help reduce manual labor,” said Lim. “Because many homes outside of Korea are carpeted and have pets, it is essential for stick vacuums to offer excellent performance regardless of the type of flooring, and a sufficiently long battery time to cover the entire house. These are the most basic yet important consumer needs.”

That difference between homes in Samsung’s native Korea and those abroad underlines the importance of tailoring appliances to meet a wide range of consumer needs. As Lim noted, when developing the Bespoke Jet, Samsung prioritized cleaning performance and runtime while also ensuring that the device would deliver on two key aspects of vacuum design that are becoming increasingly important to today’s consumers: hygiene and weight.

“Korean consumers are largely satisfied with suction power, brushes and battery performance, but what sets them apart from other consumers is that they are very sensitive about vacuum weight,” said Lim. “They prefer strong yet lightweight vacuums.”

The Bespoke Jet’s Multi-layered Filtration System traps up to 99.9999% of dust particles.

With consumers at home and abroad showing increased interest in hygiene due to COVID-19, Samsung equipped the Bespoke Jet with a Multi-layered Filtration System that traps up to 99.9999% of dust particles.¹ As air is sucked in, the main cyclone separates large dust particles, which are picked up in a metal mesh grille filter. Samsung’s patented Jet Cyclone and micro filter then catch fine dust particles. Finally, a fine dust filter traps micro dust² that can easily escape.

To illustrate how the Bespoke Jet caters to regional differences, vacuum development team member Hun Kang noted how people in certain countries are accustomed to wearing shoes at home, while others take them off. “Those who live in countries where people are expected to take their shoes off inside often live in houses with wooden floors,” said Kang. “We generally see high demand in these countries for wet mops.”

To meet their needs, Kang added, the Bespoke Jet comes with the Spray Spinning Sweeper.³ Its antibacterial mop pads are reusable, and it enables users to manually spray as much water as they want without worrying about the mop pads drying out.

Hygiene Is King

When designing the Bespoke Jet, Samsung paid particularly close attention to details and features that would deliver a powerful and hygienic clean. This commitment to cleanliness is reflected in features like the vacuum’s All-in-One Clean Station, which automatically empties the dustbin. As team member Daon Lee explained, this convenient feature is becoming increasingly more important.

Jongkuk Lim introduces the Bespoke Jet’s powerful All-in-One Clean Station.

“A few years ago, only a handful of robot vacuum cleaners could automatically empty their dustbin,” said Lee. “However, since the introduction of the Samsung Jet Clean Station, this capability has become a core function of vacuum cleaners, including stick models. With the growing need for hygienic products, being able to automatically empty the dustbin is no longer a ‘bonus’ for vacuums; it’s a key purchasing factor.”

The All-in-One Clean Station automatically charges and empties the dustbin of the Bespoke Jet when docked for utmost convenience.

When the Bespoke Jet is docked, the All-in-One Clean Station automatically begins charging the device and empties the dustbin so users don’t have to. When emptying the dustbin, Samsung’s innovative Air Pulse technology⁴ utilizes strong air pressure to prevent fine dust particles from scattering in the air, keeping living spaces clean and hygienic.

Lightweight Yet Powerful

Suction power was another key consideration for Lim and his team. The enhancements the team introduced in the new model maximize suction power by amplifying efficiency.

“The Bespoke Jet is equipped with a more advanced Digital Inverter Motor that is faster, smaller and more efficient than a typical motor, and also has a longer-lasting battery life,” said Lim. “This lighter motor produces incredible suction power. It’s capable of rotating at up to 135,000rpm, which is a significant improvement over the previous model’s maximum speed of 110,000rpm.”

The vacuum’s suction power is bolstered by Jet Cyclone technology. Equipped with 27 air holes that minimize suction loss, the feature’s high-efficiency multi-cyclone structure creates an optimal air path that reduces air resistance around the dustbin and hygienically traps fine dust particles sucked into the vacuum.

Lim also shed some light on how Samsung complemented the Bespoke Jet’s powerful innovations with a lightweight design that sets a new standard for stick vacuums to follow. “At just 2.44kg, the upgraded Bespoke Jet boasts the lightest weight in its class thanks to its high-performance, extremely lightweight motor that was developed through close collaboration between Samsung’s motor development team and others,” said Lim. “We also reduced the diameter of a drum inside the Slim Action Brush from 62mm to 44mm to make the brush even lighter and reduce wrist fatigue while cleaning.”

Convenient Cleaning

Samsung went to great lengths to equip the Bespoke Jet with an eye-catching design that’s both sleek and intuitive. The result of the team’s hard work is a vacuum that not only blends seamlessly with consumers’ décor, but also features key enhancements that maximize convenience.

As Lim explained, enhancing the vacuum’s form required careful coordination with Samsung’s design team to explore how to offer users more convenience while maintaining the device’s elegant aesthetic. “Through a series of discussions with the design team, we were able to come up with the All-in-One Clean Station, which can hold the stick cleaner without a separate cradle,” said Lim. “This enables the vacuum to look much sleeker while also taking up less space.

Yoonkyung Cho shares the process of trial-and-error the team went through to develop the most optimal brush design for the Bespoke Jet.

Other convenience-focused enhancements included the decision to add a soft roller to the Jet Dual Brush to pick up large dust particles from hard floors, and equip the vacuum with an intuitive LCD display and a long-lasting detachable battery. For the soft roller, team member Yoonkyung Cho explained: “We created several mockups in different styles to develop the most optimal design that would allow the front part of the brush to move in a natural way.

The Bespoke Jet’s intuitive digital LCD display provides users with all the information they need at a glance.

“The intuitive digital LCD display allows users to monitor key indicators such as runtime for each mode, charging time, maintenance and repair instructions for easy control and management, while the lightweight detachable battery guarantees up to 120 minutes of runtime,” noted Cho. “This means that users no longer need to worry about their vacuum’s battery running out while cleaning.”

Yoonkyung Cho showcases the Bespoke Jet’s portable and easy-to-use design.

Certified Performance

The Bespoke Jet has been recognized by various globally-respected testing and certification agencies for its excellent performance in trapping fine dust and allergens, including Germany’s SLG Prüf- und Zertifizierungs GmbH and the British Allergy Foundation (BAF).

The vacuum received the former’s highest five-star rating for trapping 99.999% of fine dust between 0.5-4.2㎛ in size, and was recognized by the latter for reducing exposure to allergens. In addition, the Clean Station is certified by Underwriters Laboratories (UL) for reducing dust emissions by up to 400 times when the dustbin is emptied.

Lim noted that the pandemic complicated the vacuum’s development process, but the team couldn’t be happier with the final result.

“Working from home was not easy,” said Lim. “However, despite the challenges posed by the pandemic, which limited our development activities, each of our team members worked hard towards a common goal. I am thankful to all of them for developing such a wonderful product that eventually received such excellent evaluations from external organizations.”

Innovating For Consumers

Daon Lee shares insights into the innovative journey the Bespoke Jet has gone on so far.

In previous years, the cordless vacuum cleaner market has been primarily focused on product specifications, such as suction, running time and device weight, but Samsung and Lim’s team have been innovating in this space with the introduction of the Clean Station in 2020. Since its introduction, the second most important buying factor in the Korean vacuum market is now the Clean Station, with a new emphasis having been placed on user convenience through the automatic emptying of the dustbin.

Going forward, the team’s focus has shifted from mechanical engineering to ergonomics in product design. “We plan to explore and develop new technologies and novel functionalities throughout the entire vacuum use process, from the very start of cleaning to the storing of the device,” noted Lim. “We will put our best foot forward to genuinely surprise our customers and lead rapid development in the vacuum cleaner market.”

With hygiene-forward lifestyles now here to stay, Lim and his team have a clear idea of what the future development of the Bespoke Jet and other vacuum products should look like. “My ambition is to provide the most optimal cleaning solutions based on consumers’ lifestyles that analyze cleaning patterns with the help of AI technologies,” affirmed Lim.

Amidst ever-increasing competition in the global consumer electronics market, Samsung is seeking to become the world’s best vacuum maker through endless development of their core technologies to ensure optimized performance, improved hygiene functionality and optimized user convenience, all at the best possible quality.

¹ Tested internally based on IEC 62885-2, CL.5.11 using the Jet mode. Results may vary depending on actual usage.

² Refers to particles in the size range of 0.5 to 4.2µm.

³ Brush and accessory options may vary by region.

⁴ Tested based on IEC 62885-2, CL.5.11 by Samsung. Results may vary depending on actual usage.

Whether you’re cleaning to keep away allergens, cleaning on a tight schedule or simply cleaning up after pets, you can master your spring cleaning with help from Samsung Electronics’ Bespoke Jet.

A Hygienic Start to Spring Cleaning

Getting started on the laundry list of things to get done for spring cleaning can be daunting. But when you’re ready to start, so is the Bespoke Jet.

With its cutting-edge All-in-One Clean Station, the Jet is automatically emptied and recharged after each use. Samsung’s unique Air Pulse technology cleans out the dustbin while ensuring that fine dust and particles don’t escape back into your home thanks to an advanced filtration system that traps 99.999% of fine dust.¹

Even while vacuuming, the Bespoke Jet uses an advanced Multi-Layered Filtration System that, like the one in the All-in-One Clean Station, traps 99.999%² of dust particles and fine dust,³ so you can breathe a sigh of relief knowing that only clean air is being released from your Jet.

Big Power for Big Messes

Spring cleaning can be an extra chore if you have to do it multiple times. If you haven’t got round to vacuuming in a while, you need a device that has all the power you need to get the job done.

The Bespoke Jet is designed with a powerful Digital Inverter Motor that supplies up to 210W⁴ of suction power. Inside, a Jet Cyclone flow structure makes the most of this suction power to effectively pick up particles from start to finish while minimizing suction loss, removing the need to vacuum over the same area multiple times.

All you need to do for those areas that need a bit more care than others is to set the power to max and vacuum with ease.

The Lightweight Champ for Cleaning After Pets

While chasing your pets around the house can be fun, cleaning after them from room to room can be a pain in the neck — and the back.

Vacuuming pet hair and dander is part of any pet owner’s daily routine, and is especially important to keep up for anyone suffering with allergies. What’s more, with springtime just around the corner and seasonal irritants on the rise, a lack of thorough cleaning could result in suboptimal living conditions.

In order to mitigate this, it is essential for any pet owner to have a lightweight vacuum cleaner that can get into all the nooks and crannies, just like your pets. Cleaning from spot to spot is easier with the Bespoke Jet thanks to its lightweight design weighing 24% less⁵ than other vacuums. You can easily glide from the floor, to carpets, to underneath the couch, and even behind your desk without any strain on your back.

The optional Pet Tool’s brush attachment is another way to take the hassle out of cleaning pet fur. A rubber nozzle combined with bristles helps to pick up even thin, easy-to-miss pet hair from around the house.

With the Bespoke Jet, you can spend more time playing with your pets and less time stressing over their mess.

Long-Lasting Power When Cleaning on a Tight Schedule

On average, it is recommended that people should vacuum the most frequently used areas in the home, such as floors and furniture, around once a week,⁶ with each vacuum session varying from minutes to hours depending on the size of the space. But for those extra-long cleaning sessions, the Bespoke Jet was designed with endurance and efficiency in mind.

Say you’re having guests over and need to clean the entire house in a hurry. The Bespoke Jet’s detachable, long-lasting battery ensures that you’re always ready, no matter the size of the job. A full charge lets you vacuum for an hour,⁷ and a detachable battery means that you can double your cleaning time after a quick swap — meaning that there is no need to waste time to stop and recharge.

Convenient Accessories To Give Your Spring Cleaning That Extra Shine

There’s nothing like celebrating springtime with a get-together at home with food, drinks and friends — but a spilled drink can put a dampener on any social event. Thanks to the Bespoke Jet’s Spray Spinning Sweeper,⁸ you can quickly remove any spills in record time, removing the need for a mop, a bucket or other cleaning tools.

The Bespoke Jet Spray Spinning Sweeper attachment uses dual spinning wet pads that rotate 260 times a minute to clean hard floors by quickly picking up spills while getting rid of germs when paired with reusable anti-bacterial microfiber pads.⁹ Its built-in water tank can also help with any stickier spills.

Furthermore, if you’re not sure how to go about cleaning up a mess with your Bespoke Jet, its built-in LCD Digital Display offers you all the information you need at a glance. The intuitive icons on the display not only alert you to a problem, but also guide you through the solution, whether it’s a clog in the system, objects stuck in the brush, or a missing filter. Featuring support for 28 languages, you can also keep track of the suction levels you’re using and even the remaining battery power.

In order to master your spring cleaning this season, ensure you have all your bases covered with the versatile Bespoke Jet vacuum, designed with Samsung innovations to make it the perfect tool for your cleaning.

¹ Tested based on IEC 62885-2, CL.5.11 by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage. Refers to particles in the size range of 0.5 to 4.2µm.

² Tested based on IEC 62885-2, CL.5.11 using the Jet mode by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage.

³ Refers to dust particles in the size range of 0.5 to 4.2µm.

⁴ Suction tested based on the IE62885-2 CI. 5.8 standard, tested at the inlet of the non-motorized tool, using Jet Mode. Based on SLG Prüf- und Zertifizierungs GmbH tests.

⁵ Compared with the Samsung VS8000. Handheld body weight: Jet One 1.44kg vs. VS8000 1.89kg.

⁶ House Cleaning Schedule – The Cleaning Checklist You Need (goodhousekeeping.com)

⁷ The stated run time applies to the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.

⁸ Brush and accessory options may vary by region.

⁹ Based on testing by the Korea Analysis Test Researcher, in accordance with the reference standard AATCC-100, JIS-L-1902, KS K 0693, KS K 0890 and AATCC-147. Deactivates 99.9% of Staphylococcus aureus and Escherichia coli bacteria. This function is not supported in the USA and Canada and the results may vary depending on the actual usage conditions.

“Cleanliness is now top of mind for consumers across the world, so we wanted to create a product that delivers more convenient and powerful features to keep users’ homes tidy to the end of cleaning,” said Hyesoon Yang, Executive Vice President and Head of Customer Experience of the Digital Appliances Business at Samsung Electronics. “The Samsung Bespoke Jet not only delivers the power and performance needed to keep your floors clean, its beautiful design can also fit seamlessly into any room in your home.”

Hygienic Cleaning Performance

The Bespoke Jet features the All-in-One Clean Station, which keeps a user’s space hygienic while cleaning. When docked, the All-in-One Clean Station is able to empty its dustbin automatically without any fine dust particles escaping³ thanks to Samsung’s unique Air Pulse technology. It also automatically charges the Bespoke Jet vacuum cleaner at the same time.

A 99.999 percent⁴ Multi-Layered Filtration System makes sure that only clean air is released from the Bespoke Jet during cleaning. As air is sucked in, the main cyclone separates large dust particles, which are then picked up in a metal mesh grille filter. A micro filter then catches fine dust particles, and finally, a fine dust filter traps micro dust⁵ that can easily escape. All the parts and filters are washable, so they can be kept hygienically clean.

Powerful Cleaning in a Lightweight Design

Whether it is being used on hard floors or carpets, the Bespoke Jet provides maximum suction to get the job done efficiently. The on-board Samsung Digital Inverter Motor is 47 percent lighter than the Jet90’s motor⁶ and generates up to 210W⁷ of suction power.

With its Jet Cyclone, you can enjoy cleaner air and powerful suction. Featuring a high-efficiency, multi-cyclone structure, the Jet Cyclone creates an optimal air path to reduce air resistance and minimize the loss of suction to hygienically trap fine dust particles sucked into the vacuum cleaner.

The handheld body of the Bespoke Jet weighs just 1.44kg, light enough to maneuver and clean the entire house, so you can easily clean the surfaces of chairs and sofas, on top of cabinets and tables, the length of window blinds, the underside of appliances and even up the stairs.

Cleaning Made Convenient

The Bespoke Jet features a convenient LCD Digital Display with support for 28 languages.⁸ This display gives you all the information you need at a glance including your suction level settings and remaining battery time. It also provides information about any problems, such as clogging, objects stuck in the brush, or missing filters, and provides a guide to help you fix the problem.

The Bespoke Jet also has a large capacity battery, despite its high specification features. It can run for up to an hour⁹ and even when that time’s up, you can easily swap in a spare battery¹⁰ to extend your cleaning time by up to two hours. Samsung’s unique technology also ensures that it retains 70 percent of its original performance throughout up to 500 cycles.¹¹

To help you clean even hard floors easily, the Bespoke Jet also comes with an upgraded Spray Spinning Sweeper.¹² Featuring dual spinning wet pads that rotate for up to 100 minutes,¹³ it delivers stable, effective cleaning for hard floors. The upgraded Spray Spinning Sweeper also features an easy-to-maintain 150ml water tank, so you can manually spray more water for a more convenient experience. Brush and accessory options may vary by region.¹⁴

The arrival of the Bespoke Jet takes home appliances into the modern era. Embracing the philosophy of the Samsung Bespoke brand, the sleek and stylish Bespoke Jet is designed to blend into any home. Available in three stylish colors — Midnight Blue, Misty White and Woody Green — the Bespoke Jet allows users to place the vacuum cleaner in living areas without disrupting the overall interior design.

The Bespoke Jet will be available starting January 2022 in Southeast Asia, Europe, and March in the U.S.

For more information about the Bespoke Jet, please visit Samsung.com.

¹ Tested based on IEC 62885-2, CL.5.11 using the Jet mode by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage.

² Compared to the motors in Samsung’s previous stick vacuum cleaners (VS9000 motor: 205g, VS9500 motor: 109g.)

³ Tested based on IEC 62885-2, CL.5.11 by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage. Refers to particles in the size range of 0.5 to 4.2µm.

⁴ Tested based on IEC 62885-2, CL.5.11 using the Jet mode by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage.

⁵ Refers to dust particles in the size range of 0.5 to 4.2µm.

⁶ VS9000 motor: 205g, VS9500 motor: 109g.

⁷ Suction tested based on the IEC62885-2 Cl. 5.8 standard, tested at the inlet of the non-motorized tool, using Jet mode. Based on SLG Prüf- und Zertifizierungs GmbH tests.

⁸ Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Italian, Kazakh, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Slovene, Slovak, Spanish, Swedish, Thai, Ukrainian

⁹ The stated run time applies to the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.

¹⁰ Batteries included may vary by product, model and specifications.

¹¹ Maintains 70 percent capacity after 5 years of use at 100 cycles/year, based on the battery package capacity (2200mA). 1 cycle: Full discharge after being fully charged (100~0 percent). Results may vary depending on usage. Based on internal testing.

¹² Brush and accessory options may vary by region.

¹³ The stated run time applies to “Wet” mode when the Spray Spinning Sweeper is attached.

¹⁴ Information updated as of April 4th, 2022.

Samsung Electronics today announced its first-ever Bespoke French Door refrigerator, to be unveiled at CES 2022, bringing Bespoke to nearly every major refrigerator type sold in the United States.

Available in a choice of 3-door, 4-door and Family Hub models, the new Bespoke French Door refrigerator expands Samsung’s Bespoke lineup. At CES 2022, Samsung is set to display a full array of Bespoke appliances, including new products such as the Bespoke Jet cordless stick vacuum cleaner and the Bespoke Washer and Dryer, bringing Bespoke to the rest of the home.

The new line represents the very best of Samsung, pairing customizable designs with unique technologies that together inspire entirely new ways of living. With the Bespoke refrigerator as a centerpiece, consumers will be able to customize their décor to complement their personal style, with kitchen packages that include dishwashers, ranges and over-the-range microwaves in white, navy or green. Beyond the kitchen, the Bespoke Jet vacuum cleaner brings powerful cleaning performance and elegance to the living room, while the Bespoke Washer and Dryer make laundry routines intelligent and easy.

“The Bespoke concept was not just designed for the kitchen. We believe that consumers should have the freedom to customize their entire home to match their lifestyle needs,” said Kanghyup Lee, Executive Vice President and Head of Sales and Marketing of the Digital Appliances Business at Samsung Electronics. “This expansion of the lineup empowers consumers to create living spaces that truly reflect their tastes and aesthetics — using Samsung’s meaningful innovations and technology.”

Bespoke French Door Refrigerator

Available in a range of sizes, configurations and colors, Samsung’s Bespoke French Door refrigerator brings Bespoke customization and a sleek flat-front design to the U.S. consumers’ most preferred refrigerator type. Expanding on the existing Bespoke refrigerator lineup, which includes the Bespoke 4-Door Flex, Bespoke 2-Door Bottom Freezer and Bespoke 1-Door Flex Column, this latest addition ensures that there is a Bespoke refrigerator option to suit every family’s needs. The Bespoke French Door refrigerator will be available in 3-door and 4-door configurations — in both full and counter-depth models — and includes options featuring the upgraded Family Hub for 2022.

With 12 colors and two finishes — glass and steel — to choose from, the Bespoke French Door refrigerator features thousands of color combinations. In glass, new colors include White, Gray, Pink, Charcoal, Morning Blue, Clementine and Sunrise Yellow. In a steel finish, new colors include Tuscan, Matte Black, Navy, Emerald Green and Stainless Steel.

To help families better store and preserve their meals, the Bespoke French Door refrigerator comes packed with Samsung’s latest storage and cooling innovations. The Beverage Center and Dual Auto Ice Maker give users quick access to cold drinks, while the FlexZone keeps ingredients at the optimal temperature to ensure they stay fresh.

With a wide range of smart features, Family Hub brings entertainment into the kitchen and helps families stay organized and connected. In 2022, Family Hub will support Samsung TV Plus, providing free TV content and seamless continuous viewing experiences with other screens like Samsung Smart TVs and Galaxy devices.

Family Hub for 2022 will also support Alexa in select regions, meaning consumers can access various Amazon services, including Amazon Music and smart water filter reordering services, on their refrigerators. View Inside has also been upgraded with internal camera technology for utilizing information on food labels, allowing families to view fridge contents, manage expiration dates, and more.

Bespoke Jet

First introduced at Bespoke Home 2021 and coming to global markets in 2022, the Bespoke Jet cordless stick vacuum cleaner brings Bespoke innovation into the living room.

Featuring Samsung’s All-in-One Clean Station, the Bespoke Jet takes the chore out of keeping your home clean and hygienic. Once they are done cleaning, users can simply dock the vacuum cleaner and it will automatically empty the dust bag and begin to charge.

The Bespoke Jet also features a modern, premium design that is powerful yet light, and built to offer families a comprehensive cleaning solution. It provides 210W¹ of suction power and uses a multi-layered filtration system to trap 99.999 percent of fine dust,² delivering a more powerful yet simpler cleaning experience to the contemporary home.

The Bespoke Jet is available in Midnight Blue, Misty White and Woody Green — colors that allow users to place their vacuum cleaner where they like without disrupting their living space’s overall décor.

Bespoke Washer and Dryer

Designed to introduce Bespoke to the laundry room, the Bespoke Washer and Dryer include cutting-edge smart features that make doing laundry more intuitive and efficient. Both devices feature a flat-front design and are available in multiple color options, including black and navy.

By learning usage patterns and laundry routines, the AI-powered Smart Dial prioritizes frequently used settings, minimizing work and simplifying the washing and drying process. Meanwhile, the intelligent AI OptiWash function optimizes wash settings as well as time and detergent levels for each load, taking the guesswork out of laundry. With MultiControl, users can easily use both the smart washer and dryer from the washer control panel when units are stacked.

For more information about the Bespoke product lineup, please visit samsung.com/bespoke.

¹ Suction tested based on the IEC62885-2 Cl. 5.8 standard, tested at the inlet of the non-motorized tool, using Jet mode. Based on SLG Prüf- und Zertifizierungs GmbH tests.

² Tested based on IEC 62885-2, CL.5.11 by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage. Refers to particles in the size range of 0.5 to 4.2µm.

The events of the past year have brought great change to our everyday lives. Lockdowns have required many of us to spend more time at home, and transformed our homes themselves into classrooms, offices and even gyms. This trend has led to greater demand for appliances that cater to multifunctional spaces, as well as devices that make it easy to keep our homes safe and hygienic.

Read on to find out how Samsung’s Bespoke appliances, introduced at the company’s recent ‘Bespoke Home 2021’ event, can help address those needs.

Get More Use Out of Your Space

More than four in ten European consumers reported in a recent Samsung survey that they are doing things at home these days that they would not have done previously.¹ In order to accommodate those new activities, households require appliances that are flexible and make sure homes are kept safe from pollutants.

Samsung Bespoke air purifier: Indoor air quality is an important thing to consider when trying to squeeze more functionality out of spaces with poor ventilation. This becomes all the more important given the fact that 47 percent of Americans in a Samsung survey reported that they are creating new wellness spaces in their homes, mainly in basements, living rooms and bedrooms.² This can be a concern, as concentrations of some pollutants can be two to five times higher in indoor air compared to outdoor air according to the U.S. Environmental Protection Agency.³

Samsung’s new Bespoke air purifier pulls in air from five directions to make sure that the air around you is fresh, and connects to SmartThings Air to make it easy to maintain your household’s air quality remotely. If you have a furry companion, use Pet mode to increase airflow in Low mode by 20 percent⁴ to capture hard-to-see pet hairs more effectively. The smart Bespoke air purifier has a four-step filtration system and is tested by the Association of Home Appliance Manufacturers(AHAM).⁵

The Bespoke air purifier will be available in the U.S. in a choice of gray and deep green models later this year. Whether you are meditating, doing burpees or just enjoying some peace and quiet, make sure you’re breathing fresh air with the Bespoke air purifier.

Samsung Bespoke Cube refrigerator: Groceries aren’t the only things we need to store at cool temperatures. As consumers spend more time at home, they require more specialized storage for items like wine and cosmetics. The Samsung Bespoke Cube refrigerator is designed to meet these needs, with a compact form that can be placed anywhere, as well as precise temperature settings, ranging from five to 18 degrees Celsius, which can be optimized based on whatever is being stored inside – whether it be wine, beer, cosmetics, supplements, or even pet food. The unit is also quiet, which means you can place it in your bedroom or study without worrying about noise.

Keeping Your Home Hygienic

The events of the past year have brought concerns about household hygiene to the forefront. However, with people constantly moving about in the house, trying to keep everything safe and hygienic can feel overwhelming. Samsung’s home appliances offer convenient solutions in this area by making it easier to protect your home from various pollutants.

Samsung Bespoke Jet: Samsung’s latest Jet stick vacuum makes cleaning a breeze with its all-in-one Clean Station and charging dock.

Once you finish vacuuming and dock your Samsung Bespoke Jet, it utilizes Samsung’s patented Air Pulse technology to empty out the dustbin while recharging the battery. The all-in-one Clean Station in the new Bespoke Jet features an Advanced Filtration System that traps 99.999% of fine dust and allergens.⁶

The device’s Digital Inverter Technology enables it to offer up to 210 watts of suction power⁷ for top-tier performance, while its best-in-class lightweight design maximizes portability, weighing in at roughly 2.5 kilograms and featuring a Slim Action Brush. The combination of less hassle, less strain, and three beautiful Bespoke colors will change the way you vacuum your home.

Samsung Bespoke water purifier: The Bespoke water purifier is the smart new way to keep clean, filtered water at your fingertips. The device is modular, allowing you to choose whether you would like one or two faucets, and whether you would prefer only room temperature water filtration or hot/cold filtration as well.⁸ These modules fit under your sink to save countertop space, and the faucets come in a beautiful Bespoke design that offers a choice of six colors.

The Samsung Bespoke Water Purifier has had a total of 73 filtration claims certified by NSF International, and comes with an Auto Clean feature that drains and cleans the connected water pipes every few days to make sure there is no buildup. The purifier can notify users on their smartphone when the filter needs to be changed, and it also features a smart faucet that allows you to choose exactly how much water you need and the temperature you’d like.

Samsung Bespoke ShoeDresser: Samsung’s ShoeDresser is a first-of-its-kind innovation in the world of home shoe care. Using the same JetAir technology as the AirDresser, a UV deodorizing filter and a xenon UV lamp, the ShoeDresser is capable of deodorizing, dehumidifying and removing bacteria from your shoes.⁹

Samsung Bespoke AirDresser: Samsung’s garment care device, the AirDresser, will now be available in Bespoke colors. Utilizing powerful JetSteam technology, the AirDresser refreshes clothes, bedding, soft toys and more, and is certified by Intertek to remove more than 99 percent of viruses, household dust mites, bacteria and other substances.¹⁰ The Samsung Bespoke AirDresser also comes with a new humidity sensor that more accurately reads humidity levels inside the device to reduce cycle times by approximately 15 percent.¹¹ You can also link your AirDresser to SmartThings to automatically receive cycle recommendations based on what you’re washing, and even set your AirDresser automatically once your wash cycle is done.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

¹ Samsung consumer survey conducted in nine European countries, Nov 2020 (n= 10,000)

² Samsung consumer survey conducted in the United States, Aug 2020 (n=1,000)

³ The EPA is an independent executive agency of the United States federal government that is tasked with environmental protection matters. The EPA sets health standards for air pollution.

⁴ Based on internal testing, compared with a previous model.

⁵ The results reported are within the minimum and maximum limits of measurability of the ANSI/AHAM AC-1-2015 & AHAM AC-1-2019 “Association of Home Appliance Manufacturers Method for Measuring Performance of Portable Household Electric Room Air Cleaners” Test Method.

⁶ Based on internal testing. Results may vary depending on individual use.

⁷ Suction tested based on the IEC62885-2 Cl. 5.8 standard and at the inlet of the non-motorized tool, using Jet mode. Based on internal tests.

⁸ Hot and cold filtration modules sold separately. Users can add cold or hot/cold filtration, but not hot filtration only.

⁹ The Sanitize course for shoes of Samsung ShoeDresser can remove more than 99.9% of the bacteria from shoes, certified by Intertek.

¹⁰ Eliminates: 1) 99% of house dust mites, based on testing by Intertek/BAF certification using a ‘sanitize’ course. 2) 99% of odor-causing gases (isovaleric acid: sweat, 4-ethenyl pyridine: tobacco, valeraldehyde: roasting meat, and tetrachloroethylene: dry cleaning) based on testing by Intertek using a ‘normal’ course. 3) 99% of harmful substances (perchloroethylene) based on testing by Intertek using a ‘normal’ course.

¹¹ Compared to previous model.