From rock to new age, to fusion jazz and more, “Over the Horizon,” Samsung Galaxy devices’ official brand sound, has been reimagined in a variety of genres over the last several years. Now, Samsung is celebrating the smartphone series’ 10^th anniversary with an “Over the Horizon” update that features a deeply touching sound – and an even deeper message.

This year’s take on “Over the Horizon” was inspired by the beauty of the oceans – evoking the seas’ vast scale and indescribable majesty through a combination of soothing synthesizers, strings and woodwinds. The new ringtone’s debut video underscores the importance of ocean conservation, and at the same time visualizes how Samsung explored a number of innovative technologies when developing its latest Galaxy devices.

Filmed off the shore of Sipadan Island in Malaysia, the video follows Ai Futaki, a renowned conservationist and Guinness World Record-holding freediver, as she explores waters that are teeming with all manner of marine life. Ai’s dive was shot by acclaimed nature filmmakers James Brickell and Simon Enderby. The new “Over the Horizon” arrangement was composed by Academy Award-winning composer Steven Price and performed by the Philharmonia Orchestra at London’s famed Abbey Road Studios.

Stay tuned to Samsung Newsroom in the coming days for a behind-the-scenes look at how the film was made, along with more insight into its inspiring message. And don’t forget to click on the ringtones embedded in the images below to explore how Samsung’s signature sound has evolved over the years.

With the release of the Galaxy S7 and S7 edge on March 11, Samsung also released a 2016 version of its brand sound “Over the Horizon,” this time radically re-imagined by Swedish pop-funk group Dirty Loops. The new version is a fun and jazzy new take on the Galaxy’s signature sound.

Want to know more about how the group and the track’s producer created it? Then read on, and check out the video below.

“Dirty Loops’ music style is a mix of everything we’ve ever listened to, which is a lot actually,” said Jonah Nilsson, Dirty Loops’ lead singer and keyboardist. “So I think there is something in there for everybody to enjoy.”

Nilsson added, “Usually when we make songs we have a whole song with a lot of notes to play with but this time we only got six notes to play with. The ‘Over the Horizon’ song has been a lot of fun for us.”

To some extent, the Galaxy brand sound is unique in terms of the way people listen to it. After all, most people do not listen to a brand sound in quite the same way as they would, say, listen to their favorite songs.

“The biggest challenge with this project was going from the normal studio situation where you record for headphones or a big stereo system to instead recording for smartphone speakers,” said Henrik Linder, the act’s bassist. “It was quite a challenge.”

The track comes pre-loaded on all Galaxy S7 and S7 edge phones, so users can take a listen to it using the Music app. Samsung and Dirty Loops hope “Over the Horizon” new pop-fuelled sound will help to increase the sound’s appeal.

“My approach to mixing is a very musical one,” said Simon Petrén, the track’s producer and mastering engineer. “I’m a pianist myself, so I strive to find all those details and emphasize them. And in Dirty Loops’ case, you can tell that is a lot of detail.”

Check out the full version of Dirty Loops’ take on “Over the Horizon” here:

To learn more about how this latest version of “Over the Horizon” compares with the 2015 version of the brand sound, check out this story.

Now, users of new Galaxy devices can select this new interpretation of “Over the Horizon” as their ringer or alarm.

The sound is as playful and adventurous as Dirty Loops—and as creative and full of potential as the latest lineup additions to the Galaxy family.

Users can also listen to it in full via the device’s Music app. If you simply cannot wait, you can check out the new version of “Over the Horizon” here:

Galaxy users may be familiar with the six timeless “Over the Horizon” notes. But although the latest version remains recognizable, it is at the same time very different. This time around, drums rattle and horns flare, and are followed by a soft, syncopated piano. The final result is a unique reinterpretation of a sound that has defined Galaxy devices for the past six years.

In addition, for the first time, Samsung’s iconic theme has gotten a few lyrics, as Dirty Loops singer Jonah Nilsson calls out: “create the future,” “inspired” and, of course, “over the horizon.” The group also added solos for keyboard, drums, horns and bass, further enriching its upbeat version.

Dirty Loops has won critical praise for its jazz and funk inspired pop since 2008, when Henrik Linder, Aron Mellergardh and Jonah first formed the group. Its creative re-imagining of big pop hits got tongues wagging in the music world, and the debut album Loopified was released in 2014.

Have a listen to the following clip.

Over the Horizon 2013

This familiar tune is instantly recognizable. Even non-Galaxy users have certainly heard this tune at least once or twice on a subway or bus. The melody, known as Over the Horizon, is the default ringtone of the Samsung smartphone.

When the Galaxy smartphone is turned on for the first time, Over the Horizon is the only music stored in the music library. The jingle can be used as a ringtone, as a sound when the phone turns on or off as well as a basic notification alert for messages. But this musical arrangement is not just an audio file stored in the phone. Rather, it is a brand sound of Samsung Galaxy devices.

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The Galaxy S6 remake of this brand sound shows how it has changed drastically over time. Have a listen to the latest arrangement.

Over the Horizon 2015

The Galaxy S6 remix of Over the Horizon has a rich sound, characterized by a harmonious blend of string and woodwind instruments. This is a big change from the previous version, which incorporated an upbeat rhythm highlighted by digital attributes.

The latest variation of Over the Horizon was recorded by the Nashville String Machine. The composition was then mixed by the Grammy award-winning recording engineer Al Schmitt at Capitol Studios in LA. The deep, harmonious tune performed by the 40-piece orchestra represents the elegant, dazzling design and upgraded performance of the Galaxy S6.

So, when did Over the Horizon become the brand sound of the Galaxy devices?

Samsung was aware of the importance of having a signature sound for its product in 2011. When Joong-sam Yun, Senior Designer at IT & Mobile Communications, was assigned the task, he brainstormed ways to express Samsung Electronics’ Vision 2020 motto, Inspire the World, Create the Future, in the form of music.

Now, let’s take a look at what a brand sound is all about.

The melodic series of dings of Intel’s brand sound make it a well-known tune that just about anyone could instantly recognize. The same rings true for the famous “ba-da-ba-ba-bah” of McDonald’s jingle.

While images are easily recognized, they are just as easily forgotten. On the contrary, sounds are remembered for longer periods of time. Therefore, the brand sound is as important as, if not more important than, the brand logo. As such, most global brands now have their own brand sounds.

There are three attributes that brand sounds must possess. First, is the brand sound easily remembered at once? Second, does the brand sound fit the brand image? Third, can the brand sound be altered to reflect changing trends?

Members of the design team created a variety of draft tunes. Then, they surveyed approximately 900 employees of the Global Design Center. As a result, Over the Horizon, made up of six notes, elicited the most positive reaction.

“Each note has its own special purpose. The introduction provides a friendly and well-balanced ambiance. The syncopation of the leap of the tune in the following notes conveys passion with a futuristic sound. The last note represents the ceaseless challenging spirit of Samsung Electronics,” Yoon said.

The basic tune of Over the Horizon has not necessarily changed over the years, but rather has evolved as the Galaxy S has expanded from one model to the next. The version installed on the Galaxy S6 is the fourth edition of the song, following those of the Galaxy S II, Galaxy S III, and Galaxy S4 and Galaxy S5.

Listen to the song for the Galaxy S II inspired by the theme “Beyond Smart Experience.”

Over the Horizon 2011

Listen to the song for the Galaxy S III inspired by the theme “Designed for Humans.”

Over the Horizon 2012

Listen to the song for the Galaxy S4 and S5 inspired by the theme “Life Companion.”

Over the Horizon 2013

Over the Horizon is not only being used on mobile devices; additionally, it is being rearranged by a number of people around the world. If people search Over the Horizon on the web, they can find various audio tracks and videos of remixed versions of the song. From K-Pop artists to international artists including Quincy Jones and Icona Pop, among other popular musicians, many have created their own versions of the track.