▲ Bixby displays the day’s schedule on the refrigerator’s screen.

Personalized Scheduling Assistance Powered by Bixby’s Voice Recognition

When asked, “Tell me my schedule for today,” Bixby instantly displayed the day’s agenda linked to the connected account on the Bespoke 4-Door Refrigerator with AI Family Hub. Bixby’s ability to distinguish between multiple voices¹ allows each household member to access information from their personal account.²

Additionally, Bixby offers an accessibility feature³ that automatically syncs and transfers phone settings with connected appliances through voice recognition. For instance, if large print mode is activated on a user’s phone to accommodate vision impairments, the setting will automatically sync with the Family Hub refrigerator and display information in the same large text format for improved usability.

In addition, Bixby is useful for retrieving photos or locating a misplaced smartphone.

From Recipe Recommendations To Automated Cooking Settings

▲ Bixby helps make the most of food ingredients.

Bixby generated a list of food ingredients on the refrigerator screen when asked, “Are there any ingredients nearing their expiration date?” Noting that cream cheese and eggs were about to expire, Bixby suggested a selection of dishes when a request was made for recipes using those ingredients. Finally, Bixby promptly began preheating the Bespoke Slide-in Range when instructed to choose the first recipe and send to the oven.

Bixby’s ability to set cooking times and temperatures with just a few simple voice commands highlights the convenience of Samsung’s Home AI technology. Integrated with AI, Samsung’s appliances streamline meal preparation — changing a traditionally time-consuming process into something more efficient and manageable. Bixby and the Bespoke 4-Door Refrigerator with AI Family Hub’s AI Vision Inside feature provide helpful tools for navigating everyday cooking, simplifying the kitchen experience for those who often struggle to decide what to make.

Intelligent Home Monitoring and Management While Users Are Away

▲ AI-powered appliances handle cleaning tasks when users are away and send cleaning report notifications to their smartphone.

Home AI revolutionizes household management by utilizing mobile GPS and appliance sensors to detect when no one is home, enabling devices to automatically initiate regular maintenance tasks.⁴

With schedules set through SmartThings, appliances can begin operations like cleaning and laundry when the house is empty. The Bespoke Jet Bot Combo AI empties its dustbin and cleans the floors, while the Bespoke AI Laundry Combo performs a drum cleaning cycle.⁵ Progress can be monitored remotely through SmartThings notifications, such as cleaning reports, delivered directly to smartphones.

Appliances can complete tasks like cleaning and laundry before anyone arrives when users pre-set return times, offering an efficient and hands-off experience. Home AI brings a new level of convenience to daily life, creating a home environment that is consistently comfortable and refreshed.

Intruder Detection and Monitoring for Enhanced Home Security

▲ The Bespoke Jet Bot Combo AI responds to movement by navigating to the area and monitoring the situation using its camera.

Even when the household is away for an extended period, Samsung’s AI appliances can keep the home safe through real-time video monitoring and intrusion detection. During a demonstration in the Home AI exhibition, sensors in nearby appliances identified movement and directed the Bespoke Jet Bot Combo AI to the detected location. Functioning like a CCTV, the robot vacuum monitored the situation using its camera and sent an alert to the registered user’s account.

In this way, appliance sensors will detect suspicious activity while the user is away if the intruder detection feature⁶ is activated. Notifications are sent via SmartThings, allowing users to view live monitoring footage and quickly assess the situation. For an added layer of security, AI appliances can also alert linked security services if they determine the activity to be a potential intrusion.

Reliable AI Appliances, Backed by Robust Security

Above all, Samsung’s interconnected AI appliances offer peace of mind with their robust security features. The company’s smart appliances⁷ are safeguarded by the Samsung Knox security solution, protecting personal data from malicious software and external threats while significantly enhancing data safety within the home.

Additionally, appliances connected to Wi-Fi can monitor each other’s security status through Knox Matrix.⁸ If a threat is detected, the affected device is disconnected from the network — and the user is immediately notified.

The Home AI exhibition at CES 2025 highlighted unmatched convenience and an impressive array of features, driven by advanced security and voice recognition technology. Samsung’s vision of interconnected AI appliances that seamlessly integrate into the household — proactively supporting and streamlining daily operations — reflects a forward-thinking approach to innovation that is quickly becoming a reality.

¹ Voice recognition feature that switches Family Hub accounts to provide personalized information such as schedules, phone location and photos will be introduced in 2025.
² Samsung, Google and Microsoft accounts are supported.
³ Synchronization of smartphone accessibility settings will be introduced in 2025.
⁴ Features like dust bin emptying or washing machine drum cleaning when a user is away will be introduced in 2025.
⁵ Requires Smart Control feature to be activated.
⁶ Monitoring service linked to home appliance sensors will be introduced in 2025, and the security alert service will be introduced after 2026.
⁷ Samsung Knox is applied to select smart home appliances launched in 2018 and later. Timing of introduction may vary by product and technology.
⁸ Designed to encrypt shared data between devices, the Knox Matrix credential synchronization feature was introduced to the Bespoke 4-Door Refrigerator with AI Family Hub in 2024. Expansion of Knox Matrix to key new Bespoke AI appliance models is planned for 2025.

“Our new soundbars combine exceptional audio quality with seamless convenience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With advanced AI technology in the HW-Q990F and the HW-QS700F’s innovative convertible design, these soundbars effortlessly adapt to any environment, delivering an immersive and personalized audio experience for every user.”

HW-Q990F: Redefining Flagship Audio Performance

As the successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver robust bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofers to half the size of its predecessor, minimizing resonance and blending flawlessly into modern interiors with a refined serrated finish.

The HW-Q990F also delivers advanced AI-driven sound optimization through features such as:

• Dynamic Bass Control: Enhances clarity in low-frequency ranges by utilizing non-linear bass management for balanced and distortion-free sound.
• Q-Symphony: Immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimizing audio effects based on its distance and angle.
• Active Voice Amplifier Pro: Provides real-time content analysis that reduces background noise and emphasizes dialogue for an enhanced viewing experience.

Additionally, the HW-Q990F utilizes the Samsung TV’s Neural Processing Unit (NPU) in Q-Symphony mode, making dialogue clearer and delivering more immersive, synchronized audio.

HW-QS700F: Versatility Meets Elegance and Superior Sound

The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it’s positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration.

With its slim, modern profile, the HW-QS700F integrates into any room. Its adaptive design offers flexibility without compromising style, making it the perfect companion for a cinematic wall-mounted display or a minimalist tabletop setup. This soundbar delivers an audio experience as sophisticated as its design — ideal for users who demand both elegance and performance.

For more information, visit Samsung.com.

The C-Lab exhibition at CES 2025 featured 15 startups and projects, including 12 from C-Lab Outside, Samsung’s program for external startups; two projects from C-Lab Inside, which is an in-house idea incubation program for Samsung employees; and one C-Lab Spin-Off startup, which was founded following its success within C-Lab Inside.

Many of these startups were recognized with CES Innovation Awards from the Consumer Technology Association (CTA) for their technological innovation and creativity. Samsung Newsroom met with three CES Innovation Award winners, Pinpoint (smart city technology), Quester (XR technology) and GhostPass (security/fintech technology), at the C-Lab exhibition to learn more about their groundbreaking work.

▲ The C-Lab exhibition at CES 2025

Pinpoint: First Step Toward Global Recognition With C-Lab

▲ Pinpoint employees full of spirit as they vow to expand their business globally

Samsung’s C-Lab is helping innovative startups make their mark on the global stage. Through the C-Lab Outside program, Samsung provides opportunities for outstanding startups to participate in world-class exhibitions such as CES while offering support for exhibition preparation and customized consulting for the CES Innovation Award application process.

Pinpoint, a 2024 participant in C-Lab Outside, made its global debut at the C-Lab exhibition at CES 2025. The startup won an Innovation Award in the Smart Cities category for its IoT-integrated management solution for building operations.

▲ Pinpoint’s CES 2025 Innovation Award trophy along with pamphlets on smart building operation systems for next-generation buildings

Pinpoint’s building solution is a smart management system that increases operational efficiency for building operators while delivering a personalized user experience. Operators benefit from integrated control over all resources within the building, while users can easily access various services such as reservations, parking, robot delivery and more via a mobile app.

▲ A Pinpoint representative explains the startup’s IoT-integrated management solution for building operations to a visitor.

At the exhibition, Pinpoint focused on demonstrating its cloud-based optimized building solutions in action. “I think Pinpoint’s smart building solutions can be very useful in Korea considering the buildings there are probably built quite vertically, instead of horizontally like they generally are here in the United States, where I’m living,” said one visitor.

“We aim to gauge the response of the global market and actively seek opportunities for collaboration through participation in CES,” said Jin Hyuk Ahn, CEO of Pinpoint. “Thanks to C-Lab’s structured support, we are excited and proud to be able to present our solutions on a global stage, where many consumer-oriented products and services compete with each other,” he added. “It was challenging to fully understand the judging criteria and convey our core strengths, but the case studies and data preparation guides provided by C-Lab were invaluable.”

▲ Pinpoint CEO Jin Hyuk Ahn

Pinpoint is enhancing its technology by piloting its solutions in conjunction with SmartThings Pro, an advanced enterprise version of Samsung’s SmartThings platform, and b.IoT, Samsung’s integrated building management solution. After sharing its vision with the world at CES 2025, Pinpoint plans to continue further enhancing user experience-driven space planning and design toward becoming the gold standard in the industry.”

Quester: Locally Discovered by C-Lab, Globally Recognized at CES

▲ Quester employees expressing how excited they are to be part of CES for their first time

Samsung’s C-Lab serves as a platform to help regional startups grow as well. In addition to Seoul, C-Lab Outside programs operate in Daegu, Gwangju and Gyeongbuk (Gyeongsan) to nurture and promote outstanding startups.

Quester, which grew through C-Lab Outside Daegu in 2024, showcased its innovative hand-tracking glove technology at CES 2025 — a debut made more special by winning an Innovation Award in the XR Technologies & Accessories category.

▲ A demonstration of how Quester’s hand-tracking glove technology utilizes motion data

Quester’s hand-tracking glove technology precisely identifies and tracks the way a hand moves to implement such movements. To overcome the limitations of existing technologies, which are often sensitive to external factors that limit the usage environment, Quester has adopted an approach called sensor fusion. This approach delivers stable performance by combining the advantages of multiple sensors and will be applied in various fields, including immersive content, robotics and motion capture.

At its booth at CES 2025, Quester focused on demonstrating its technological strengths and development direction through prototypes. These demonstrations allowed Quester to not only test their technology but also attract crucial feedback from potential clients, which the startup plans to incorporate into its research on new functions to satisfy various client needs.

▲ Quester CEO Jeongwu Lee explains her startup’s high-performance hand-tracking glove technology to a visitor.

“By researching hand-tracking technology starting with virtual experimental content, we were able to develop an innovative solution with universal applicability,” said Jeongwu Lee, CEO of Quester. “Through the infrastructure of C-Lab Outside Daegu, along with various consulting opportunities and the experience acquired from promoting our technology at domestic technology fairs, we were able to grow further.”

At CES 2025, Quester aims to connect with various industry stakeholders to identify collaboration opportunities and gain insights for enhancing its products.

GhostPass: Expanding Beyond Korea With C-Lab’s Support

▲ GhostPass employees posing for a photo with their CES 2025 Best of Innovation Award trophy

Samsung continues to support the growth of C-Lab graduates. Even after graduation, these startups benefit from industry partnerships, investments and opportunities for synergies with Samsung, helping them become more competitive in the global market.

GhostPass, part of C-Lab Outside in 2023, showcases its biometric authentication technology at the C-Lab exhibition for the second consecutive year. GhostPass’ CES achievements include winning an Innovation Award in the Smart Cities category last year and the Best of Innovation Award in the FinTech category this year.

▲ GhostPass’ CES 2025 Best of Innovation Award (FinTech category) next to a video demonstrating how the startup’s biometric authentication solution can be used for in-store payment

GhostPass’ biometric authentication solution is characterized by its two-factor authentication technology. The technology stores biometric information, such as facial and iris data, only on the user’s smartphone rather than on a server or separate device and supports remote authentication from other devices. This increases security and allows users to manage their biometric information directly on their devices. The solution is also expected to help businesses reduce operational costs by eliminating the need for server-based storage.

▲ A visitor from Türkiye having fun trying out GhostPass’ biometric authentication technology

At CES 2025, GhostPass expanded its application to the fintech sector, demonstrating an unmanned store concept where visitors experienced biometric authentication from entry to payment. “What’s most impressive is the fact that no third party is collecting the biometric data. It’s an innovative solution that I think will have many applications,” said Huseyin Ada,  a visitor from Türkiye after trying out the technology.

“As a member of the C-Lab Family, we’ve had the opportunity to participate in global exhibitions and receive valuable feedback from industry stakeholders worldwide,” said Seongwan Lee, CEO of GhostPass. “All of our brochures are gone already! Our booth’s popularity this year is definitely exceeding last year’s. With this momentum, we hope to establish global collaboration partnerships at CES 2025 and achieve tangible results,” he added. “Advice from Samsung employees was instrumental in preparing for the exhibition and showcasing our technology effectively.”

▲ GhostPass CEO Seongwan Lee

GhostPass, which has successfully attracted investment through C-Lab, continues to grow by leveraging C-Lab Outside’s networking opportunities and participating in exhibitions around the world. The startup plans to pursue partnerships in diverse fields, including identity verification, access security and payment, while expanding overseas.

▲ The C-Lab exhibition at CES 2025, filled with guests eager to learn more about Korea’s vibrant startup scene

The C-Lab exhibition at CES 2025 has served as a platform for Samsung C-Lab startups to make a huge leap onto the world stage. As these budding companies grow from the experience, so will Korea’s startup scene as a whole. Samsung Electronics and the C-Lab Family remain committed to strengthening that ecosystem, from discovering extraordinary startups to propelling those startups to previously unimaginable heights.

Spanning every step of the wellness journey from data collection and analysis to health insights and recommendations, the space promoted Samsung’s integrated end-to-end (E2E) health experience.

Samsung Newsroom captured key moments from the AI-driven wellness innovations which garnered significant interest on the showroom floor.

▲ The Home for Wellness zone

Sleep Management: The Secret to Restful Sleep Every Night  

▲ Visitors learn about Samsung’s latest personalized sleep solutions.

The first part of the exhibit spotlighted Galaxy wearables dedicated to providing customized solutions for sleep management. Devices such as the Galaxy Ring and Galaxy Watch monitor user sleep patterns, offering tailored recommendations to improve sleep quality based on data analysis. Additionally, SmartThings can automatically adjust connected smart beds, lighting, blinds, air purifiers and more to create an optimal sleep environment.

▲ (Left) The Galaxy Ring and Galaxy Watch7 Ultra. (Right) A display showing how signs of moderate to severe sleep apnea can be detected using a Galaxy Watch.

In particular, the Galaxy Watch’s sleep apnea feature connects with telehealth services to provide comprehensive health management. If the advanced wearable sensors detect signs of sleep apnea, users are guided toward appropriate medical consultations to support continued sleep management at home.

▲ A display illustrating how the AI Insights dashboard can help users better understand implications from the data.

Samsung’s comprehensive E2E sleep solutions offer a holistic approach to health management, encompassing everything from data collection and analysis to AI-powered health insights and telehealth connectivity.

“I’ve often heard that the quality of sleep is more important than the duration,” said one attendee. “With this solution, I feel like I could enjoy deep, restful sleep every night.”

Smart Nutrition Management: Advanced Blood Glucose Monitoring and Personalized Meal Plans

▲ Visitors learn how Galaxy wearable devices, integrated with SmartThings, Samsung Health and Samsung Food, measure health with partner ecosystem to provide health insights and recommend personalized meal plans.

▲ A guide explains how users can take charge of their health with Samsung’s E2E wellness vision

Designed as a step-by-step journey, this part of the exhibit highlighted how SmartThings, Samsung Health and Samsung Food work hand in hand to help users manage nutrition — monitor blood glucose, provide personalized recipe recommendations, optimize grocery lists and offer health insights. Visitors gained a clear understanding of Samsung’s AI ecosystem and the company’s vision for healthcare.

▲ Videos displayed Samsung’s nutrition management

▲ View of the Samsung Health Weekly Summary concept

Samsung’s nutrition management plan presented in detail through large displays and infographics — showcasing information including weekly blood glucose trend graphs, key nutrient breakdowns, personalized action plans to achieve health goals and tailored meal plans.

Looking ahead, Samsung plans to deliver forward-thinking solutions that empower users to take control of their health and wellness by expanding its E2E health management and device ecosystem through deeper integration with Samsung Health and SmartThings.

On January 7, the Consumer Electronics Show (CES) 2025 opened in Las Vegas — bringing together the latest technological innovations from around the world. Expanding on its “AI for All” vision, Samsung Electronics captivated visitors by highlighting the boundless potential of smart homes and presenting reimagined approaches to modern living and beyond.

Samsung Newsroom explored the forward-looking AI innovations and next-generation lifestyle on display at Samsung’s booth.

▲ Samsung’s booth at CES 2025

Vision Highlight: Unlocking Infinite Possibilities

▲ The Vision Highlight zone

Upon entering Samsung’s booth, the Vision Highlight zone immediately stood out with its pastel-colored, futuristic design. This visually dynamic space showcased a vast array of Samsung devices and SmartThings-compatible partner products — a microcosm of Samsung’s integrated and expansive AI ecosystem.

Through various displays, visitors witnessed how IoT devices can connect and operate in a safe environment secured by Samsung Knox. Graphics and videos projected on curved walls highlighted the expansive applications of SmartThings, from industrial and transportation sectors to enhanced wellness services through Samsung Health.

SmartThings Excellence: The Heart of the Connected Home

▲ The SmartThings Excellence zone

Next to the Vision Highlight zone, the SmartThings Excellence zone emphasized the smart home technology’s four core pillars of Security, Ease of Use, Saving and Care. The space conveyed Samsung’s vision for enhancing everyday experiences and depicted how advancements in AI technology elevate quality of life.

Samsung Knox: Improving Smart Home Protection

▲ The Security section

The Security section illustrated the company’s commitment to robust data protection through striking displays, videos and wall graphics. Samsung Knox Matrix unifies the security of connected devices to prevent data leaks, whereas Samsung Knox Vault safeguards sensitive information by separately storing data.

▲ Nicholas Cai learns about the advanced features of Samsung Knox Vault.

“As AI advances, I was concerned about security risks — particularly with device cameras and potential data breaches,” said Nicholas Cai, an attendee from New York. “However, Samsung’s Knox innovations have given me greater confidence.”

Calm Onboarding: A Smoother Way To Integrate Devices

▲ Videos demonstrate the convenience of features like Calm Onboarding.

Calm Onboarding simplifies the setup process for smart devices from purchase and delivery to configuration and installation — eliminating complex procedures and revolutionizing the user experience.

Visitors were guided through the process of purchasing and connecting devices, offering a hands-on look at SmartThings’ intuitive and user-friendly connectivity.

Quick Remote: Device Management Made Easy

▲ Visitors experience Quick Remote’s functions on a large touchscreen.

Quick Remote transforms a user’s smartphone into a powerful, all-in-one remote control centralizing household device management. By consolidating control of major home appliances such as TVs, air conditioners and air purifiers into a single app, Quick Remote removes the need for multiple remotes and offers a more unified user experience.

Map View: Reimagining Spaces With Precision

▲ Visitors discover how to personalize their spaces with Map View.

Map View, an AI-powered smart home management platform, offers a range of intuitive tools for arranging furniture and designing spaces. At Samsung’s booth, visitors explored its capabilities by applying different decorative themes and converting photos of furniture into 3D models using generative AI technology.

▲ Visitors experiment with personalized designs using Map View, featuring the Ashley Home Furniture collection.

HARMAN: A New Era of Connected Mobility

▲ The HARMAN zone

HARMAN, a Samsung subsidiary, presented a range of innovative services designed to provide more personalized and safer in-vehicle experiences. Key features simulated through video demonstrations included HARMAN Ready Care, a solution that detects driver distractions to keep drivers focused on the roads, and HARMAN Ready Display, an advanced screen technology that enriches the user experience.

▲ Stacy Fuentes explores in-vehicle connectivity features in the HARMAN zone.

“The HARMAN demonstration really stood out to me, especially the user-friendly display and the comprehensive connectivity features,” said Stacy Fuentes, an attendee from Mexico.

Through its CES booth, Samsung unveiled a bold new vision for the future that integrates smart home technology, AI and security by underscoring how technological progress is moving beyond mere convenience to prioritize user safety and well-being. With its commitment to innovation and a user-centric approach, Samsung continues to shape a smarter, more connected world — paving the way for the next transformative leap in modern living.

At CES 2025 in Las Vegas, Samsung brought to life its vision of a future where smart technology expands beyond the home — reshaping industries and enriching daily experiences. Through SmartThings Pro, SmartThings for Cars and SmartThings for Ships, the company highlighted the transformative potential of AI across diverse domains.

Samsung Newsroom took an inside look at the company’s latest AI solutions powering business, mobility and beyond.

▲ The exhibition space showcased smart technologies extending beyond the home.

SmartThings Pro: Reimagining Smart Spaces With AI

▲ The SmartThings Pro zone

The SmartThings Pro zone showcased Samsung’s AI B2B solutions designed to enhance various settings including hotels, offices, and residential and commercial buildings. Highlights included AI-powered solutions that optimize spaces for operational efficiency and personalized services for community residents.

AI Residence: Advancing Future-Ready Solutions for Community Spaces

▲ The AI Residence section

The AI Residence section introduced AI-based solutions designed to enhance community and residential space management. Visitors experienced firsthand the company’s selection of integrated systems that monitor residents’ health, manage energy use and provide real-time safety updates. Interactive demonstrations also highlighted how smart technologies are improving the management of both public and private spaces.

AI Store: Transforming Retail With Smarter Solutions

▲ The AI Store section

The AI Store section presented the company’s latest retail technologies designed to transform multi-store operations. Through Samsung’s Visual eXperience Transformation (VXT) platform and Samsung Knox, visitors explored how retail workflows are streamlined through features like real-time inventory management and automated product price updates.

AI Office: Balancing Productivity and Sustainability

▲ The AI Office section

The AI Office section showcased the future of workplaces powered by smart technologies to maximize productivity and efficiency. Visitors had the opportunity to try out face recognition solutions for employee identification and SmartThings-connected devices that automatically adjust meeting room environments.

AI Stay: Providing Customized Accommodation Spaces

▲ The AI Stay section

The AI Stay section displayed smart hotel solutions of the future. Features included smartphone-based check-ins, personalized settings and Good Night mode — creating a comfortable, home-like environment even while traveling.

SmartThings for Cars: Bridging Home and Car With Smart Connectivity

▲ The SmartThings for Cars zone

At the SmartThings for Cars zone, visitors were introduced to new possibilities in mobility — featuring technologies that connect vehicles and homes through the SmartThings app. Solutions like energy optimization, efficient EV charging and remote vehicle controls optimize convenience and bring homes and cars closer together.

SmartThings Energy: Promoting a New Era of Sustainable Energy Solutions

▲ The SmartThings Energy section

The SmartThings Energy section presented sustainable living technologies including solar panel integration, EV-based emergency power supplies and 3D Map View for real-time energy monitoring. Visitors learned how solar panels and electric vehicles can work together to generate self-sufficient energy, with EV batteries serving as backup power during outages. They also saw firsthand how 3D Map View offers a comprehensive overview of home energy consumption and explored AI-powered energy-saving modes that optimize backup battery usage.

▲ Erick “Alexander” Vargas engages with the interactive displays in the SmartThings for Cars zone.

“As someone active on social media, I want to spread the word that Samsung SmartThings offers practical solutions for energy savings and connectivity,” said Erick “Alexander” Vargas, an attendee from Mexico. “I’m excited to share with my followers how Samsung is leading the way with its AI technologies.”

SmartThings Find: Offering Easy Location Tracking for Parked Cars

▲ SmartThings Find assists users in locating their parked cars, even in busy parking lots.

SmartThings Find stood out for its highly practical application and everyday convenience, enabling users to effortlessly locate their vehicles in sprawling parking lots with their Galaxy devices. Other highlights from this part of the exhibit included SmartThings-enabled features such as remote vehicle control, which can adjust the climate, as well as lock and unlock doors.

SmartThings for Ships: Harnessing Smart Technology at Sea

▲ The SmartThings for Ships zone

The SmartThings for Ships zone demonstrated how smart technology is revolutionizing marine vessels, introducing forward-thinking technologies such as autonomous navigation systems like SHIFT-AUTO and integrated smart solutions that maximize operational efficiency and safety in maritime settings.

▲ (From top to bottom) Visitors could virtually pilot a smart ship at an interactive experience space in the SmartThings for Ships zone; Reshmee Semmen took on the role of captain, navigating the smart ship simulation.

Visitors to Samsung’s booth had the chance to explore these advancements through an immersive simulation. This hands-on experience included monitoring vessel systems, setting voyage routes and controlling onboard systems.

“The Smart Ship interactive simulation was incredibly impressive,” said Reshmee Semmen, an attendee from South Africa who expressed enthusiasm for Samsung’s promising potential in AI. “I’m excited to see how Samsung, with its long history, will continue to expand AI into so many fields.”

▲ The SmartThings for Ships zone space explained how SmartThings can make ships safer and more efficient.

Smart technology is also making journeys at sea safer and more convenient for ship passengers. At the booth, visitors observed SmartThings-enabled technologies for managing essential ship and vessel systems including pre-departure device checks and five scenario-based modes (Departure, Boarding, Notifications, Care Mode, Protection Mode).

Society: Creating a Better World for Generations to Come

▲ The Society zone

Located on the other side of Samsung’s booth, the Society zone emphasized the “social” pillar of the company’s environmental, social and governance (ESG) initiatives. This area spotlighted technologies designed to enhance accessibility, along with global education programs like Solve for Tomorrow and Samsung Innovation Campus.

▲ The Accessibility section

Samsung introduced a range of solutions that enhance accessibility for all users. Visitors got the chance to experience how AI and Bixby are breaking down barriers in everyday life, enabling effortless control of home appliances and device troubleshooting through voice command capabilities.

Other highlights included AI-based text-to-speech audio subtitles — a feature that converts on-screen subtitles into speech, providing visually impaired users with access to global content — and sync accessibility settings capabilities to ensure a smooth user experience by automatically applying existing accessibility settings to new devices.

▲ Visual displays highlighted Samsung’s global education programs and social contribution activities.

▲ An interactive touch screen highlighted the collaboration between Samsung and the United Nations Development Program (UNDP). Visitors were encouraged to explore the 17 Sustainable Development Goals (Global Goals) fostering awareness and action on key objectives such as poverty eradication and health promotion.

At CES 2025, Samsung showcased the versatility of AI technology beyond the home, illustrating its potential to transform diverse industries and spaces. By expanding the intersection of technology and daily life, Samsung aims to take significant strides toward a sustainable future — one that transcends the boundaries of the smart home to encompass every facet of modern life and industries.

▲ Samsung presented the future of AI technology, highlighting four key pillars: “On-Device AI,” “Connectivity,” “Personalized” and “Openness,” which are fully integrated with Knox Security, Bixby and Tizen OS.

Vision AI: Bringing Personalized AI to the Center of Daily Life

The Vision AI Zone provided an overview of Samsung’s signature AI features, presenting technologies that transcend the traditional role of TVs to now deliver personalized experiences tailored to users’ preferences and different environments. Some of the standout features that drew a crowd included Click to Search, which retrieves information with a single click while watching content; Live Translate, which converts foreign-language content into subtitles in the user’s preferred language; and Generative Wallpaper, which uses AI to create customized digital displays.

▲ Using Click to Search, users can click on people or items with the dedicated AI button on a remote while viewing content. The feature identifies the selected object, retrieves relevant information and recommends content in similar genres.

▲ The Live Translate feature allows users to enjoy real-time subtitles in the chosen language, eliminating language barriers.

▲Generative Wallpaper uses AI to generate high-quality 4K images that match users’ preferences, optimized for large screens. This feature enables users to create personalized digital displays that reflect their home’s ambiance, emotions and individual tastes.

Next-Generation Screens: Turning Everyday Life Into a Premium Experience

Also showcased were some of the latest advancements in display technology. Innovations included the HoloDisplay, a floating screen that uses 3D technology to project images in lifelike detail, and the MICRO LED Beauty Mirror, a unique form factor that provides customized beauty solutions.

▲ The Next Generation Screen Experience Zone showcased Samsung’s latest advancements in display technology.

▲ The HoloDisplay employs Samsung’s anti-distortion and anti-reflective technologies to produce screens that appear to float, unlocking new possibilities for display applications. Its innovative design and advanced functionality earned it a Best of Innovation award at CES 2025.

▲ Visitors were captivated by the interactive experience of analyzing skin conditions and receiving personalized beauty solutions through the MICRO LED Beauty Mirror. Developed in collaboration with Amorepacific, the display analyzed skin types and provided recommendations. With its exceptional image clarity and reflectance, the MICRO LED Beauty Mirror also earned a Best of Innovation award at CES 2025.

▲ The Transparent MICRO LED was featured in a bezel-less design on three sides, resembling an elegant glass frame. This seamless design allows it to blend naturally into any space, transforming the environment into a gallery-like setting.

Lifestyle Screens: The Intersection of Technology, Art and Utility

Samsung also unveiled a range of lifestyle products combining aesthetic appeal with practical benefits. Highlights included The Frame and The Frame Pro, which transform everyday spaces into personal art galleries, and The Premiere 5, which sets a new standard for home cinema.

▲ Equipped with Neo QLED technology, The Frame Pro boasts a high-definition screen with sharp contrast, even in bright sunlight. Additionally, with Wireless One Connect, installation is hassle-free.

▲The Premiere 5, the industry’s first interactive triple-laser ultra-short-throw (UST) projector, offers touch interaction functionality on the display it projects, enabling users to engage in touch-based activities such as drawing and playing puzzle games. The Premiere 5 delivers a super large screen of up to 100 inches with exceptional image quality from just 43 centimeters away.

▲ The sheer size of Samsung’s 115-inch TV was enough to capture visitors’ attention. The expanded lineup of supersized TVs, ranging from the 98-inch models of the QN990F and QN90F to the 100-inch model of the QN80F and the 115-inch model of the QN90F, offers a truly immersive viewing experience.

Game-Changing Monitors: Displays for Work, Play and Beyond

Samsung also presented a lineup of cutting-edge displays designed to transform personal, professional and entertainment spaces. Among them was the Odyssey gaming monitor series, offering an immersive gaming experience with its impressive refresh rate and advanced 3D technology.

▲The Odyssey 3D (model G90SF) utilizes lenticular lenses and AI technology to transform 2D content into 3D, delivering new levels of immersion.

▲The 37-inch ViewFinity 37 is optimized for desk environments, offering vivid image quality and enhanced convenience.

Samsung’s next-generation display advancements showcased at CES 2025 go beyond technological innovation — they are thoughtfully designed with the user in mind, combining convenience, practicality and a reimagined approach to smart living. By seamlessly integrating cutting-edge technology, refined design and personalized features, these solutions offered visitors a unique and engaging experience. Looking ahead, Samsung continues to pave the way for smarter, more convenient lifestyles.

Samsung Newsroom took an inside look into how Samsung’s Home AI will shape the future of home living.

▲ Samsung introduced a convenient and safe Home AI experience focused on Ease of Use, Care and Saving (energy efficiency).

Security First: Enhancing Connectivity and Safety

Security is at the core of Bespoke Home AI. Samsung has made protecting user data a top priority by leveraging Knox technology to ensure greater security for homes. With this safety in mind, SmartThings is rapidly expanding its integrated ecosystem — providing enhanced security in a connected environment where devices monitor each other’s security status.

▲ Samsung has enhanced the safety of connected home appliances through Knox,³ becoming the first company in the consumer electronics industry to receive UL Solutions’ highest rating of “Diamond” and holding the largest number of certifications in the industry for IoT security.

Home AI: Technology That Understands Users’ Tastes and Their Living Spaces

▲ The BESPOKE AI Lifestyle Zone

The BESPOKE AI Lifestyle Zone demonstrated various connected experiences with Samsung home appliances including the Bespoke 4-Door Refrigerator with AI Family Hub, the Bespoke AI Laundry Combo, the Bespoke Jet Bot Combo AI and the Bespoke Slide-in Range.

▲ Bixby can recognize a user’s voice and switch to their individual Family Hub account when they ask about their daily schedule.⁴ If a user has large print mode enabled on their phone, the accessibility feature automatically syncs with the Family Hub refrigerator screen when they speak.

▲ Home AI helps reduce wasted ingredients and saves user’s time with the Bespoke 4-Door Refrigerator with AI Family Hub’s AI Vision Inside⁵ and Bixby. When a user asks Bixby if there are any ingredients nearing their expiration date, the voice assistant provides a list. A follow-up request for recipes prompts Bixby to suggest tailored recommendations⁶ using those ingredients. Bixby can then send the recipe instructions to the Bespoke Slide-in Range, automatically setting the temperature and cooking time.

▲ When mobile GPS and home sensors detect that users are away, appliances can autonomously operate in a Home AI environment to match users’ preferences. Noisy tasks like the Bespoke Jet Bot Combo AI emptying its dust bin⁷ or the WindFree Air Conditioner drying its interior can be handled while users are away.

If sensors detect suspicious activity while family members are away, the Bespoke Jet Bot Combo AI moves to the location to assess the situation with its internal camera and sends a SmartThings notification to the user’s mobile device for real-time video monitoring. If an intrusion is identified, an alert will immediately be sent to the user’s connected security provider.⁸ Furthermore, Samsung appliances proactively prevent everyday dangers. For instance, the Bespoke AI Induction cooktop⁹ will automatically adjust its power to prevent any accidents if left on for too long.¹⁰

Video displays presented Samsung’s Multi Device Experience (MDE) features and highlighted the values of Ease of Use, Care and Saving — showcasing the WindFree Air Conditioner that customizes operation according to usage patterns, the Bespoke Jet Bot Combo AI that records videos of pets¹¹ with a built-in camera and sends a notification to SmartThings and the SmartThings energy usage report¹² that makes energy use more efficient.

AI Home Touch Screens: Easy Control Anytime, Anywhere

AI Home¹³ touch screens allow users to reduce the burden of household chores and easily control their connected Samsung home appliances from the comfort of their home.¹⁴

The Screens Everywhere Zone showcased a refrigerator with a new 9-inch AI Home screen and the new Bespoke AI Washer and Dryer set with 7-inch AI Home screen, both introduced this year. Appliances equipped with AI Home can be controlled securely without the need for a separate hub.

▲ The Screens Everywhere Zone

Whether listening to music or on a call, users can move seamlessly between rooms and continue watching content on connected devices throughout their home.

Samsung’s Bespoke Home AI is designed to adapt to individual lifestyles — evolving alongside technological advancements to create a connected experience¹⁵ that delivers greater convenience, safety and efficiency.

¹ The information provided herein is based on Samsung’s current business plans and projections for 2025 including details on products and functions that are currently under development and may not yet be commercially available. Availability, launch timelines and locations and specifications of these products and functions are subject to change at Samsung’s discretion and may depend on factors such as market conditions and regulatory approvals.
² Bixby availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (U.K.), English (U.S.), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil).
³ Samsung Knox is applied to select smart home appliances launched in 2018 and later. Timing of introduction may vary by product and technology.
⁴ New planned features to Bixby in 2025 include voice recognition, guidance for Family Hub-linked account schedules and synchronization of smartphone accessibility settings. The launch timeline may vary by country. Bixby text may differ from actual sentences used.
⁵ As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and vegetables. Unrecognizable items may be listed as blank. AI Vision Inside cannot identify or list food items in the fridge door bins or freezer. AI Vision Inside recognizes food items based on deep learning models which may be updated periodically to improve accuracy. Users may need to manually check and adjust the list to ensure accuracy.
⁶ Recipe recommendations accessible through AI Home utilize AI (based on deep learning models which may be updated periodically to improve accuracy). Users can access AI recipe recommendations through the “Food” service within the SmartThings App in the AI Home menu. A Wi-Fi connection and a Samsung account are required. A separate device (e.g. a laptop, desktop or mobile device) may be required to create or log into a Samsung account and enjoy the features available on AI Home. AI Home is Samsung’s network-based service that includes apps and other smart features available through select devices.
⁷ Dust bin emptying feature when a user is away will be introduced in 2025. Users must download the SmartThings app, available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. The launch timeline may vary by country.
⁸ Monitoring service linked to home appliance sensors will be introduced in 2025, and the security alert service will be introduced after 2026. The launch timeline may vary by country.
⁹ Product is available only in Korea.
¹⁰ Heat adjustment feature for home appliances will be introduced after 2026. The remote heat control system is under review for country-specific standards. The launch timeline may vary by country.
¹¹ Only dogs and cats can be recognized. The technology recognizes a pet presence based on generic visual indicators and cannot identify individual pets. The recognition capabilities may be limited by the posture or position of the pet. The ability to recognize pets may vary depending on the type of animal and the living environment. The launch timeline may vary by country.
¹² Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
¹³ AI Home refers to the 7” or 9” LCD screen on relevant products. This does not mean that all services available on AI Home are AI-based or generate information or outcomes using AI. Certain functions accessible through AI Home utilize AI-based algorithms which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
¹⁴ A SmartThings login using the same account as the mobile phone is required. Available features may vary by country and model.
¹⁵ Applicable to appliances connected to the SmartThings App, available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

At CES 2025 in Las Vegas, Samsung Electronics presented its Home AI vision and redefined the meaning of home. Samsung’s booth introduced immersive future home experiences centered around the themes of Home for Efficiency, Home for Wellness, Home for Loved Ones, Home for Productivity and Home for Art — offering a comprehensive look at how AI is shaping modern living.

Samsung Newsroom explored how the company’s latest innovations are transforming everyday life with intelligent, personalized and connected solutions.

▲ The exhibition space demonstrated how SmartThings-connected devices create an intelligent ecosystem that adapts to users’ lifestyles.

Home for Efficiency

▲ The Home for Efficiency zone

The Home for Efficiency zone demonstrated how AI technology and SmartThings Energy streamline household tasks and energy management. Visitors were impressed by solutions that focused on energy saving and time management, fostering a more eco-conscious lifestyle.

▲ Jay Trofe explores the innovations on display in the Home for Efficiency zone.

“I feel like [SmartThings Energy features] will have a direct impact in helping me save money,” said Jay Trofe, an attendee from Denver, Pennsylvania. “This will help me greatly reduce my [utility bills], especially when I go away on vacation.”

▲ AI solutions presented in the Home for Efficiency zone

Samsung showcased AI-powered smart appliances designed to save time and enhance efficiency. The Bespoke AI Laundry Combo, for example, adjusts washing and drying based on fabric type while completing both tasks — eliminating the need to move the laundry across machines. Similarly, the Bespoke Jet Bot Combo AI learns users’ daily routines to autonomously clean floors and manage mopping through Bixby.¹

Home for Loved Ones

▲ The Home for Loved Ones zone

In the Home for Loved Ones zone, visitors were introduced to AI solutions that help care for family members, pets and plants. Integrated with advanced connected sensors, SmartThings can detect incidents like falls, sending emergency alerts to pre-approved connected devices such as family members’ smartphones, TVs and Family Hub refrigerators.

▲ Smart solutions for pet care were exhibited in the Home for Loved Ones zone.

This exhibition space captured visitors’ attention by showcasing comprehensive management solutions for all household members in user’s lives including pets, children and plants. Highlights included the Galaxy SmartTag2 for tracking pet activity and detecting unusual behavior, and SmartThings-enabled features that send alerts when a baby cries or monitor and adjust the temperature and light levels to support plant care.

 Home for Productivity

▲ The Home for Productivity zone

The Home for Productivity zone spotlighted tools for optimizing work and study powered by Galaxy AI. Visitors experienced the soon-to-be-released Galaxy Book5 Pro’s AI Select feature, enabling them to instantly search specific areas on the screen or extract text from images for quick and easy access to information.

Home for Art

In the Home for Art zone, visitors were greeted by famous works of art — presented by Samsung Art Store in collaboration with seven renowned art institutions including the Musée d’Orsay, Museum of Modern Art (MoMA), The Metropolitan Museum of Art (MET), Museo Nacional del Prado, Tate, Belvedere and Art Basel. This area offered a unique cultural experience to visitors while showcasing the versatility of Samsung’s cutting-edge screens.

▲ Scott Mulkey (third from left) and other attendees explore the Home for Art zone.

“This space is just breathtaking because it’s so immersive,” said Scott Mulkey, an attendee from Dallas, Texas. “You really feel like you are stepping inside the art.”

Samsung’s CES 2025 booth showcased a wide array of groundbreaking solutions under its “AI for All” vision — from energy-saving technologies to advanced care features for loved ones. Building on its commitment to advancing the intelligent home, Samsung is transforming everyday living with AI-driven innovations that prioritize safety, convenience and enjoyment to give users more time to take care of what matters most.

▲ The Home for Efficiency zone highlighted AI-powered energy-saving technologies and tailored smart home solutions.

▲ Visitors observe a demonstration of SmartThings features that support advanced safety solutions for loved ones using motion detection and activity monitoring capabilities.

▲ Samsung’s AI Energy Mode detects user movements to activate power-saving modes for TVs, with additional modes for periods of extended absences. If users are away from home for a long time, AI Energy Mode may switch air conditioners to a power-saving setting or turn off power to save energy.

▲ The Home for Art zone illustrated how the Samsung Art Store transforms TVs into digital canvases, bringing masterpieces from world-renowned museums into users’ homes.

▲ The Home for Art zone

¹ Actual implementation planned for 2025.

The Vision Highlight zone offered a comprehensive look at the future of smart living powered by Samsung’s advanced technologies such as SmartThings and Samsung Knox. Each section of Samsung’s dynamic booth demonstrated the unlimited potential of AI and IoT technologies within and beyond the home — highlighting smart solutions designed to optimize home environments, shared residential spaces, offices, commercial settings, vehicles and even marine vessels.

Watch the video below to see how Samsung’s booth brought an AI-powered future to life.

The press conference underscored Samsung’s focus on seamless connectivity between devices and a unified user experience enabled by AI. Expanding the scope of its technology outside the smart home, the company introduced innovative solutions for vehicles and marine vessels leveraging One UI and SmartThings.

Samsung further emphasized the evolving role of technology, moving beyond mere functional convenience to foster social value through AI-driven personalization and sustainable solutions.

Watch the video below for key highlights from Samsung’s CES 2025 press conference and an in-depth look at the company’s forward-thinking innovations.

Samsung Electronics today unveiled its new “AI for All” vision at CES® 2025, with the focus of making AI an “Everyday, Everywhere” experience. Building on a decade of connected home leadership, Samsung is leveraging the power of AI to bring intelligence to every day, enabling people to experience a more personal, impactful and empowering world.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened Samsung’s CES 2025 press conference by introducing the company’s roadmap for Home AI, a plan for redefining the meaning of home by providing truly personalized services across all intelligent, connected devices. This strategy, alongside Samsung’s innovations in AI-powered devices across mobile, home appliances and visual display, is a testament to Samsung’s longstanding commitment to human-centric innovation and brings the power of AI to everyday experiences to make life better for all.

“I’m proud of how we have introduced new technologies and intelligence to the home, connected key devices and set the standard for the home of the future,” Vice Chairman Han said. “This year at CES, we are reinforcing our commitment to delivering personalized experiences through our widespread implementation of AI and we will continue this journey of AI leadership in the home and beyond, not just for the next decade, but for the next century.”

Elevating Everyday Experiences With Home AI

Later in the press conference, Jonathan Gabrio, Head of the Connected Experience Center at Samsung Electronics America, expanded on Samsung’s Home AI vision, underscoring the company’s commitment to integrating AI across the entire connected experience to cater to diverse lifestyles. From single person households to multi-generational families under one roof, Home AI learns from habits and adapts to individual routines for a hyper-personalized smart home experience.

Security and Privacy are at the heart of Samsung’s strategy for Home AI. Samsung recognizes that as users introduce more connected devices into their homes and AI becomes more personal, it must also protect users’ privacy. To meet these evolving needs, the company has extended its security capabilities. Now, Samsung Knox Matrix protects home appliances along with mobile devices and TVs with its signature blockchain technology, ensuring that connected devices are working together to protect the user’s home, data and each other from digital threats. With Knox Matrix Dashboard, a transparent privacy control, Samsung offers simplified security management across the entire connected home. As information syncs across devices, Knox Matrix’s Credential Sync ensures that data can only be encrypted or decrypted from the user’s devices, and Samsung Knox Vault adds another layer of protection, keeping sensitive information like passwords or PINs isolated in a secure location.

Samsung’s One UI provides an integrated software experience across all connected Samsung devices, enhancing interoperability, empowering users with AI-based features and providing software updates for up to seven years.

Underpinning it all is SmartThings, Samsung’s smart home platform that brings intelligent connectivity to hundreds of millions of users around the world. With Samsung’s belief in open innovation and partnership as a foundation, SmartThings is being equipped with the latest AI technology to streamline and personalize the smart home experience for complete convenience. SmartThings Ambient Sensing intuitively understands the user’s environment and situational context by analyzing even human movements and ambient sounds through connected devices within the home, thereby enabling those devices to intelligently and seamlessly respond and adapt to daily routines.

Bixby Voice, an enhanced AI voice assistant, will be integrated to increase usability. The assistant has been trained so that it can recognize individual voices and respond to commands in a way that works best for each user.

Another way SmartThings simplifies everyday life is with Flex Connect, Samsung’s energy demand response program which incentivizes customers to enroll their devices with SmartThings and use SmartThings Energy. Users can decrease strain on local electricity grids and receive rewards in the form of Samsung Rewards points. In 2025, the program will be expanded from New York and California to select regions in Texas, helping address critical grid needs in the state.

These Home AI updates free up time previously spent on home management, allowing users to focus on what matters most and explore new passions. Samsung’s new Galaxy Book5 Pro and Galaxy Book5 360 are AI PCs built to boost productivity with Intel® Core Ultra Processors (Series 2) and enhance creativity with features like AI Select and Samsung Studio. AI Select works to make browsing a breeze, while Samsung Studio lets users edit across their Galaxy smartphone, tablet or PC wherever inspiration strikes, at home or on the go. Powered by the NPU, Photo Remaster upscales low-resolution photos into high-quality visuals, while Storage Share lets users directly access the files on their smartphone from their PC, avoiding the process of downloading.

With productivity comes proactivity, too. When AI and Samsung Health combine, users are empowered to take control of their health and wellness. With AI-driven health insights gathered on the Galaxy Ring and Galaxy Watch, Samsung is helping users make sense of their data and arrive at more informed decisions about their well-being. These new capabilities will further improve the overall experience of Samsung Health, which stands apart as an end-to-end health solution that integrates the entire home seamlessly.

Seamless Entertainment in the AI Era

Samsung’s latest screen experiences, powered by Samsung Vision AI, bring unexpected joy to users’ days through unparalleled personalization and exciting new features. The AI Screen experience infuses intelligence into TVs, bringing Generative Wallpaper, Live Translate and Click to Search to users. At the forefront of this technology is the Neo QLED 8K, which provides the most advanced viewing experiences though AI features like 8K AI Upscaling Pro, Auto HDR Remastering Pro and Color Booster Pro — all of which work behind the scenes to intelligently enhance picture quality. Plus, The Frame’s art experience is expanding, allowing all Samsung QLEDs to come with a digital collection of over 3,000 art pieces, making it so that they can turn any room into a personal gallery.

Samsung’s commitment to its Screens Everywhere strategy is reflected in new display options for its appliances, including its new refrigerators with 9″ AI Home displays and other devices with 7″ screens. Consumers will be able to enjoy heightened functionality — including various entertainment services, AI features such as AI Vision Inside and direct access to the online grocery service Instacart — on a broader range of products.

Taking AI Everywhere

Beyond the home, Samsung’s AI innovations are set to transform new categories and industries with SmartThings Pro. Created to bring the same AI-powered digital solutions to business partners as SmartThings offers consumers, SmartThings Pro is a B2B solution spanning multi-residential homes to retail spaces, hotels, schools and more. Since its launch last June, SmartThings Pro provides businesses with integrations to better understand energy usage, proactively identify devices with maintenance needs and offer comprehensive control of connected solutions. Samsung is working with partners to create an innovative platform, Future Innovation Technology (FIT), for larger businesses and buildings to set automated climate controls that save energy and reduce electricity costs.

The company is also working with Samsung Heavy Industries on a new SmartThings collaboration that uses the Matter connectivity standard to connect with compatible ships. SmartThings for Ships offers a Pre-Sailing Mode, which allows captains and crews to automate when the engine starts and turn on settings for temperature and lights, saving time and energy. Meanwhile, Care Mode provides a complete view of a ship’s power, AC systems and smoke alarms, while Protection Mode constantly monitors for — and will alert captain and crew to — any abnormal activity.

Additionally, Samsung is expanding its SmartThings and automotive integrations in a new partnership with Hyundai Motor Group to bring SmartThings to Hyundai EVs. With the expanded ecosystem, users can now use SmartThings Find to easily locate their parked car, even in crowded parking lots. With the power of Home AI, SmartThings can make recommendations on when to recharge EVs based on schedules and rates. And if there is a neighborhood power outage, it will automatically activate Battery Backup Mode, which works alongside AI Energy Mode to extend the battery energy to power home essentials.

In the Automotive space, Samsung and its subsidiary Harman continue their promise to transform the in-car experience with new products that bring contextual awareness into the cabin. Leveraging Samsung’s expertise in UX and AI, HARMAN’s new in-vehicle avatar acts as an intelligent digital copilot that works with Harman products like Ready Care and Ready Vision to anticipate needs while drivers focus on the road.

Empowering the Next Generation

Finally, Inhee Chung, Vice President of the Corporate Sustainability Center, underscored how Samsung’s AI for All vision is rooted in the brand’s commitment to harness the power of advanced technology for a better, more inclusive world. Samsung is introducing diverse and enhanced accessibility features through its AI-powered devices and services, starting with the ability to automatically sync accessibility features across home appliances from a smartphone.

From the first half of this year, Bixby will automatically have connected devices display text in high contrast or provide a voice guide for family members with low vision, all by simply recognizing their voice. For those with low vision, AI is improving Audio Subtitles by lowering foreign language audio and reading out the subtitles in the language of the user’s choosing.

Chung also discussed how initiatives like Samsung Solve for Tomorrow, Samsung Innovation Campus and the company’s work with the United Nations Development Programme (UNDP) are enabling the next generation of innovators. Today, Samsung Solve for Tomorrow challenges more than 2.6 million students across 66 countries to use STEM to address challenges in their community. In particular, during the Paris 2024 Olympic Games last year, Samsung and the International Olympic Committee (IOC) launched a digital community “Together for Tomorrow, Enabling People” and appointed top 10 teams from global Solve for Tomorrow as community ambassadors. Meanwhile, Samsung Innovation Campus has helped prepare nearly 180,000 young people across 33 countries for the workforce through training on emerging technologies like AI, IoT and big data.

In a video message, Achim Steiner, UNDP Administrator, joined VP Chung to share an update on Samsung and UNDP’s partnership to harness the power of technology for good. Since its initiation five years ago, the Samsung Global Goals app has raised over $20 million thanks to nearly 300 million users who are using a Galaxy smartphone, tablet or watch. Plus, Samsung and UNDP’s joint work through the Generation17 initiative continues to inspire extraordinary young leaders around the world who are mobilizing their communities to advance the Global Goals.

Samsung Electronics today announced the global launch of the Galaxy Book5 Pro and Galaxy Book5 360, expanding the Galaxy Book5 lineup to meet a wider range of AI needs for all users. Powered by Intel® Core Ultra processors (Series 2) featuring NPUs up to 47 TOPs, these latest PCs come directly integrated with Galaxy AI capabilities like the innovative AI Select¹ as well as cutting-edge features that deliver personalized experiences across the Galaxy ecosystem. With the addition of AI Select, PC users can easily search anything, anytime with a simple click, just like on their phone except on a much larger, immersive display.

“We are thrilled to make Galaxy AI and cutting-edge innovation accessible to more people than ever before, addressing their unique productivity needs on PC and other Galaxy devices,” said Changtae Kim, EVP & Head of New Computing R&D Team, Mobile eXperience Business at Samsung Electronics. “Alongside our trusted industry partners, we are delivering an AI experience on Galaxy Book that empowers users to work, create and connect in more intelligent ways through our growing ecosystem.”

Harness a More Seamless AI Ecosystem Workflow

Boost your productivity and creativity with new AI-powered and cross-device experiences. The Galaxy Book5 series enhances the AI PC experience at blazingly fast speeds while intelligently bridging on-device and cloud-based processing.

Discover all the new ways Galaxy AI works for you, directly on your Galaxy Book5 series.

• AI Select is an easy way to find information you need while web browsing, shopping, viewing content and more. Simply click on the icon and select the desired search area to instantly retrieve relevant search results, just like on your smartphone or tablet.
• Photo Remaster² retouches images and cleans up blurry photos. Powered by advanced NPU-driven AI solutions, even old photos can become high-quality visuals with sharper details.

Microsoft Phone Link³ expands Galaxy AI⁴ access native to Galaxy mobile devices for heightened productivity on a bigger PC screen. Familiar features, like Live Translate⁵ and Transcript Assist, continue to drive AI experiences with even more exciting features that are specifically designed to elevate the Windows 11 PC-Galaxy connection set to arrive with upcoming Galaxy S series devices.

• Nearby devices⁶ centralizes your Galaxy connected experience so you can immediately launch or change settings for Galaxy devices around you.
• Storage Share⁷ means you can directly access files from connected devices without having to download them individually, using your phone, tab and PC as one device.
• Multi Control⁸ lets you multitask seamlessly across Samsung devices with unified control – easily navigate menus, access files, and copy and paste content between your Galaxy smartphone, Galaxy Tab, Samsung TV or Smart monitor.
• Second Screen⁹ turns your Galaxy Tab into a secondary screen to your PC with the click of a button, doubling your workspace.
• Quick Share¹⁰ makes sharing pictures, documents and large files between Samsung Galaxy devices a breeze. Even if it’s something sensitive, the private sharing feature encrypts your data for safekeeping.

A Powerful Experience for High Productivity

For those with high demand workflows, these thin and light AI PCs deliver the strong performance needed in an ultra-portable, premium design. The Intel Core Ultra processors (Series 2) have an advanced NPU capable up to 47 TOPs,¹¹ meaning users can easily complete AI-intensive tasks at incredible speed.

Up to 25-hour battery life¹² on the Galaxy Book5 Pro 16” keeps you connected wherever you are, resulting in far fewer interruptions. Even when you do need to charge it’s super-fast, up to 35% in just 30 minutes.¹³

Optimized for even more efficiency, discover the Galaxy Book5 Pro’s Dynamic AMOLED 2X display¹⁴ with 3K high resolution and up to 120HZ refresh rate, bringing vivid visuals to life, smoothing motion and reducing blue light emission. Use the touchscreen to quickly navigate apps, edit content and fine-tune projects with multi-touch gestures and control right at your fingertips. You can even take your work outside thanks to Vision Booster¹⁵ on the Galaxy Book5 Pro, which uses tone mapping to adjust the contrast and colors depending on light conditions, giving you the freedom to create wherever inspiration sparks.

Quad speakers and Dolby Atmos¹⁶ deliver balanced and powerful immersive audio for the ultimate surround sound experience. Paired with the 38mm woofers on the Galaxy Book5 Pro 16”, these speakers allow users to hear the difference with deeper bass for both entertainment and professional use, double the size of the 18mm woofers on Galaxy Book4 Pro.

Samsung’s Trusted Platform

Thanks to a discrete security chip designed to shield your device in real time for the Galaxy Book5 Pro, Samsung Knox ensures a secure and collaborative privacy foundation. Windows 11 builds on that security layer to create a holistic Secured-core PC privacy experience. Plus, with on-device AI feature available, Galaxy devices can process user functions without uploading data to the cloud, ensuring enhanced user privacy. You are always in control and protected with security you can trust.

Availability

The Galaxy Book5 Pro and Galaxy Book5 360 will be available in select markets including Canada, France, Germany, the UK and the U.S. starting February. For more information about the Galaxy Book5 series, please visit: www.samsung.com/galaxy-book/

	Galaxy Book5 Pro (16-inch)
Dimensions*	355.4 x 250.4 x 12.5mm
	*Accuracy of numbers may vary depending on measurements used.
Weight*	1.56 kg
	*Weight may vary by market.
OS*	Windows 11 Home
	*Edition version and availability timing may vary depending on model and/or market.
Display	16.0-inch* 16:10 Touch AMOLED, WQXGA+ (2880×1800), 500nits**, 48~120Hz VRR, 120% DCI-P3 Color volume
	*Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners. **400nits (Typical), 500nits (HDR Contents only)
Processor*	Intel® Core Ultra 7/5 Processor (Intel EVO)
	*Specifications may vary depending on model and/or market.
NPU	Intel® AI Boost NPU
Graphic*	Intel® Arc Graphics (Shared)
	*Specifications may vary depending on model and/or market.
Network*	Bluetooth v5.4 / Wi-Fi 7
	*Actual speed may vary by market, carrier and user environment. Wi-Fi 7 availability may vary due to OS version, market, location, network conditions and other factors. Wi-Fi 7 wireless network routers required and sold separately.
Color	Gray, Silver
Memory*	16/32 GB
	*Availability may vary by model.
Storage	256GB / 512 GB / 1TB
	*Actual storage space availability may vary depending on pre-installed software and by market, file size and format. **Availability may vary by model and/or market
Camera	2MP (1080p FHD), Staggered HDR
Microphone / Speaker	Studio-quality dual microphones / Quad speaker (Woofer Max 5W x 2, Tweeter 3.3W x 2), Dolby Atmos®
Keyboard*	Pro Keyboard with Numeric Key (Backlit)
	*Keyboard layout may vary by market.
Battery*	76.1 Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging*	65W USB Type-C Adapter
	*The inbox charger and data cable are USB Type-C.
Port*	TBT4(2), USB-A(1), Micro SD, HP, HDMI 2.1 (Supports 8K@60Hz, 5K@120Hz)
	*Actual speed of USB may vary depending on user environment.

	Galaxy Book5 Pro (14-inch)
Dimensions*	312.3 x 223.8 x 11.6mm
	*Accuracy of numbers may vary depending on measurements used.
Weight*	1.23 kg
	*Weight may vary by market.
OS*	Windows 11 Home
	*Edition version and availability timing may vary depending on model and/or market.
Display	14.0-inch* 16:10 Touch AMOLED, WQXGA+ (2880×1800), 500nits**, 48~120Hz VRR, 120% DCI-P3 Color volume
	*Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners. **400nits (Typical), 500nits (HDR Contents only)
Processor*	Intel® Core Ultra 7/5 Processor (Intel EVO)
	*Specifications may vary depending on model and/or market.
NPU	Intel® AI Boost NPU
Graphic*	Intel® Arc Graphics (Shared)
	*Specifications may vary depending on model and/or market.
Network*	Bluetooth v5.4 / Wi-Fi 7
	*Actual speed may vary by market, carrier and user environment. Wi-Fi 7 availability may vary due to OS version, market, location, network conditions and other factors. Wi-Fi 7 wireless network routers required and sold separately.
Color	Gray, Silver
Memory*	16/32 GB
	*Availability may vary by model.
Storage	256GB / 512 GB / 1TB
	*Actual storage space availability may vary depending on pre-installed software and by market, file size and format. **Availability may vary by model and/or market
Camera	2MP (1080p FHD), Staggered HDR
Microphone / Speaker	Studio-quality dual microphones / Quad speaker (Woofer Max 5W x 2, Tweeter 2W x 2), Dolby Atmos®
Keyboard*	Pro Keyboard (Backlit)
	*Keyboard layout may vary by market.
Battery*	63.1 Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging*	65W USB Type-C Adapter
	*The inbox charger and data cable are USB Type-C.
Port*	TBT4(2), USB-A(1), Micro SD, HP, HDMI 2.1 (Supports 8K@60Hz, 5K@120Hz)
	*Actual speed of USB may vary depending on user environment.

	Galaxy Book5 360 (15-inch)
Dimensions*	355.4 x 228.0 x 13.7mm
	*Accuracy of numbers may vary depending on measurements used.
Weight*	1.46 kg
	*Weight may vary by market.
OS*	Windows 11 Home
	*Edition version and availability timing may vary depending on model and/or market.
Display	15.6-inch* 16:9 Touch AMOLED FHD (1920×1080), 500nits**, 60Hz, 120% DCI-P3 Color volume
	*Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners. **370nits (Typical), 500nits (HDR Contents only)
Processor*	Intel® Core Ultra 7/5 Processor (Intel EVO)
	*Specifications may vary depending on model and/or market.
NPU	Intel® AI Boost NPU
Graphic*	Intel® Arc Graphics (Shared)
	*Specifications may vary depending on model and/or market.
Network*	Bluetooth v5.4 / Wi-Fi 7
	*Actual speed may vary by market, carrier and user environment. Wi-Fi 7 availability may vary due to OS version, market, location, network conditions and other factors. Wi-Fi 7 wireless network routers required and sold separately.
Color	Gray, Silver
Memory*	16/32 GB
	*Availability may vary by model.
Storage	256GB / 512 GB / 1TB
	*Actual storage space availability may vary depending on pre-installed software and by market, file size and format. **Availability may vary by model and/or market
Camera	2MP (1080p FHD)
Microphone / Speaker	Dual microphones, Stereo Speaker (2W* 2),Dolby Atmos®
Keyboard*	Pro Keyboard with Numeric Key (Backlit)
	*Keyboard layout may vary by market.
Battery*	68.1 Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging*	65W USB Type-C Adapter
	*The inbox charger and data cable are USB Type-C.
Port*	TBT4(2), USB-A(1), Micro SD, HP, HDMI
	*Actual speed of USB may vary depending on user environment.

*Specifications may vary by market.
*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

¹ Results may vary depending on visual matches. Accuracy of results is not guaranteed. Requires internet connection and Samsung Account login. Download and installation may be required when launching the app for the first time. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download.
² Service availability may vary by country and device model.
³ Users must link their Samsung Galaxy device (One UI 6.1 or later) to their Windows PC through Microsoft Phone Link and follow the set-up prompts, including being signed into the same Microsoft account. Microsoft Phone Link is preloaded on select Samsung Galaxy devices. PC (Microsoft Phone Link app) requires Windows 10 or above. Microsoft Phone Link recommends Samsung Galaxy device to be on the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens. Some related features may vary by model.
⁴ Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Samsung Galaxy phone (One UI 6.1 or later) and Link to Windows/Microsoft Phone Link connection required for Galaxy AI features on PC. Samsung and/or Microsoft account login may be required to use/connect select Samsung AI features on PC. Feature availability may vary by application, market, network provider, Android OS/One UI version and/or model. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.
⁵ Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.
⁶ Each device must be must be signed in to your Samsung account and must have both Wi-Fi and Bluetooth turned on. Requires updated Galaxy phones and tablets with One UI 7 or above and Galaxy Book series devices with Samsung Settings v1.5 or above (Intel) or Samsung Settings v6.0 or above (ARM) and Samsung Continuity Service v1.11 or above. Requires installation from the Microsoft Store. Feature availability may vary by region.
⁷ Each device must be must be signed in to your Samsung account and must have both Wi-Fi and Bluetooth turned on. Requires updated Galaxy phones and tablets with One UI 7 or above and kernel version 5.15 or above and Galaxy Book2 or above (Intel) or Galaxy Book4 or above (ARM). Feature availability may vary by region and device model.
⁸ Each device must be registered with a single Samsung Account and connected to the same Wi-Fi network. Requires updated Galaxy phones and tablets with One UI 5.1.1 or above and Galaxy Book series devices released in 2021 or later with Samsung Settings v1.5 (Intel) or Samsung Settings v3.3 (ARM) and 2024 TVs or 2024 Smart monitors. Some functions (such as Copy & Paste or Drag & Drop) may not be available when using certain device models and apps. Feature availability may vary by region.
⁹ For a better experience, both devices must be signed in to the same Samsung account. Available on select Samsung Galaxy Tab models only, including Galaxy Tab S10+, Tab S10 Ultra, Tab S9, Tab S9+, Tab S9 Ultra, Tab S9 FE, Tab S9 FE+, Tab S8, Tab S8+, Tab S8 Ultra and Tab Active4 Pro with One UI 3.1 or later versions installed. Available on Samsung Galaxy Book series devices with Windows 10 2004 OS or later version installed. Some additional functions are supported only on Samsung Galaxy Book series devices. Some apps may not support this feature for content protection purposes.
¹⁰ Available on devices with One UI 2.1 or above, with Android Q OS version or higher installed. Bluetooth Low Energy and Wi-Fi connection are both required. Supports Galaxy Books, including Qualcomm-based PCs released in 2020 and later, and Windows PCs with Intel Bluetooth/Wi-Fi from other manufacturers. (OS: Windows 10 2004 version or higher, Bluetooth driver: Intel 22.50.02 or higher, Wi-Fi driver: Intel 22.50.07 or higher). Number of devices that can be shared to at the same time may vary depending on the Wi-Fi chip hardware of the sharing device. Actual speed may vary depending on device, network condition and user environment. The transferable type, number, capacity and expiry date of files, as well as the number of simultaneous file shares in Private Share may be limited.
¹¹ NPU performance varies by process. Intel Core Ultra 5 and Intel Core Ultra 7 support 40 TOPS and 47 TOPS respectively.
¹² Up to 31-hours video playback on the Galaxy Book5 360 and 21-hours video playback on the Galaxy Book5 Pro 14”. Actual battery life may vary depending on model, network environment, usage patterns and other factors.
¹³ Device charges up to 41% in 30 minutes on the Galaxy Book5 Pro 14” and up to 39% in 30 minutes on the Galaxy Book5 360. Based on internal laboratory test results. Battery capacity and amount of charge after a 30-minute charge may vary by configuration.
¹⁴ Blue light emissions are reduced compared with conventional LCD displays. The Dynamic AMOLED 2X display used in Galaxy Book5 Pro has received the “Eye Care” certification from SGS based on its ability to drastically reduce the harmful effects of blue light. More information of this certification can be found on www.sgs.com/performance.
¹⁵ Feature available only when HDR Mode is turned off.
¹⁶ The quad-speaker system on Galaxy Book5 Pro 16” features two big woofers (5W max each) and two tweeters (3.3W each). Galaxy Book5 Pro 14” features two woofers (5W max each) and two tweeters (2W each). Galaxy Book5 360 features two stereo speakers (2W each).

At the event, Samsung showcased its latest lineup of ultra-large TVs including the 2025 Neo QLED 8K, the 85-inch Neo QLED 4K and the 83-inch OLED. Other highlights from the First Look 2025 showroom included The Premiere 5, an interactive display with triple laser technology designed for intuitive operation, and the MICRO LED Beauty Mirror, a display that analyzes users’ skin conditions to offer personalized beauty solutions.

“TVs in the AI era will become life companions and provide new user experiences,” said SW Yong, President and Head of Video Display (VD) Business at Samsung Electronics, during his opening speech.

Watch the video below to explore Samsung’s latest advancements in display technology at the First Look 2025.

“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalization and lifestyle solutions into one seamless experience to simplify your life.”

Samsung Vision AI: Smarter, Adaptive Screens for Seamless Living

Samsung Vision¹ AI represents the next step in Samsung’s journey to deliver intelligent, intuitive and seamless screen experiences. With the ability to make your Samsung TV aware of its surroundings, adaptive to user preferences and autonomous in delivering intuitive features, Samsung Vision AI transforms screens into smart companions that enhance entertainment, simplify interactions and seamlessly integrate into connected lifestyles.

At the core of Samsung Vision AI are its personalized features, which redefine how users interact with their screens.

• Click to Search offers instant information about what’s on screen — whether identifying an actor or exploring displayed content — all without disrupting the viewing experience.
• Live Translate, powered by on-device AI translation model, eliminates language barriers with real-time subtitle translations, allowing viewers to enjoy global content seamlessly.
• Generative Wallpaper transforms screens into dynamic, personalized art canvases, allowing users to make images that perfectly match their taste or occasion.

Beyond personalization, Samsung Vision AI positions screens as central hubs for smarter living through integration with the SmartThings ecosystem:

• Home Insights provides real-time updates about your household environment, including safety alerts and daily updates, ensuring peace of mind whether users are home or away from home.
• Pet and Family Care keeps a watchful eye on loved ones, detecting unusual behavior in both pets and family members. It enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.

Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyze content and environmental factors in real time, dynamically adjusting visuals and audio for an optimized experience.

Building on its history of recognition for innovation, Samsung’s latest Vision AI features, such as Click to Search and Live Translate, along with cutting-edge products like the AI companion Ballie and the Smart Monitor M9 featuring Copilot, have earned the prestigious 2025 CES Innovation Award.

Driving Innovation Through Open Partnerships in AI

Samsung Vision AI also offers limitless potential by collaborating with various AI partners such as Microsoft, paving the way for even more intelligent and personalized experiences and AI screen ecosystem expansion.

In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot. This partnership will enable users to explore a wide range of Copilot services, including personalized content recommendations.

Samsung also plans to work closely with leading AI partners such as Google and others to expand what Vision AI can do.

With Samsung Vision AI, Samsung is redefining what screens can do — delivering personalized, intelligent experiences that adapt to users’ needs, simplify their routines and enhance their daily lives.

The Era of AI Screens: Samsung Brings Samsung Vision AI to Its Widest Lineup Yet

Samsung is ushering in a new era of AI-driven screen technology, with Samsung Vision AI features now integrated across its most comprehensive lineup ever — including Neo QLED, OLED and QLED, and The Frame models. This expansion underscores Samsung’s commitment to bringing intelligent, adaptive screens to more users, redefining what’s possible in home entertainment and smart living.

At the forefront of this innovation is the Neo QLED 8K QN990F, Samsung’s most advanced TV to date, designed to deliver unparalleled performance, sleek design and smarter AI-driven experiences. Powered by the latest NQ8 AI Gen3 Processor, the TV leverages a suite of on-device AI features to enhance picture quality, sound clarity and overall viewing experience:

• 8K AI Upscaling Pro: Elevates lower-resolution content up to stunning 8K quality, ensuring incredible detail and clarity in every frame.
• Auto HDR Remastering Pro: Analyzes content frame by frame, applying scene-adaptive color expansion for lifelike visuals and vibrant colors, even in dark scenes.
• Adaptive Sound Pro: Uses AI to separate and optimize sound components like speech, music and sound effects, delivering clear, balanced audio.
• Color Booster Pro: Enriches color expression with AI-driven scene analysis and enhanced image processing for each frame.
• AI Mode: Adaptively optimizes picture and sound leveraging AI-based content recognition and TV area analysis for an optimal viewing experience in any setting.

Encased in an ultra-slim, minimalist design, the QN990F is a premium home entertainment device that combines cutting-edge technology with elegant aesthetics. With its advanced features and refined design, it elevates both the performance and style of any living space, offering a truly sophisticated entertainment experience.

A New Vision of Art: Expanding the Samsung Art Store and Introducing The Frame Pro

Samsung is continuing its commitment to blending art and technology with the expansion of Samsung Art Store and the launch of The Frame Pro, a new addition to the iconic Frame lineup. Together, these innovations reinforce Samsung’s mission to make art more accessible, personal and seamlessly integrated into daily life.

Samsung Art Store now features over 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat. For 2025, this expanded collection is available not only on The Frame and MICRO LED series but also on Neo QLED and QLED models,² giving users more ways than ever to transform their screens into personalized art galleries. This marks another milestone in Samsung’s commitment to enriching homes with dynamic art experiences.

Complementing The Frame, Samsung unveiled The Frame Pro, the latest model of the lineup, which enhances the art and entertainment experience with advanced Neo QLED picture quality — delivering brighter colors, sharper contrasts and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers unparalleled picture quality for both artwork and video content. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with their environment.

Further strengthening its connection to the art world, Samsung has partnered with Art Basel, making The Frame the official art display of the globally celebrated event.

“As our mission is to power the world of art, having Samsung as our official global display partner is helping us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways,” said Hayley Romer, Chief Growth Officer at Art Basel. “Through The Frame and the Samsung Art Store, art lovers can bring world-class works into their homes, transforming how they engage with and appreciate art.”

Shaping the Future of Display Technology

As Samsung continues to lead the way in reimagining the role of screens, its advancements deliver more than just technology — they create meaningful, personalized experiences that elevate everyday life.

At First Look 2025, Samsung unveiled The Premiere 5, the industry’s first interactive triple-laser ultra-short-throw (UST) projector. Designed to redefine home entertainment, The Premiere 5 introduces an interactive touch feature, allowing users to engage directly with the screen. This innovation seamlessly combines high-quality projection with versatile functionality, featuring Samsung LightWARP technology to project images onto everyday objects for creative and immersive experiences.

Samsung also showcased its commitment to shaping the future of display technology with the MICRO LED Beauty Mirror. This innovative mirror display combines advanced reflectance and transmittance capabilities with personalized beauty insights, demonstrating how cutting-edge technology can enhance daily routines. By analyzing individual skin types, the mirror provides tailored product recommendations to make self-care more intuitive and effective, leveraging innovative beauty solutions developed by Amorepacific, Korea’s leading cosmetics company.

¹ Available features may vary by country and model.
² Available models may vary by country.

Samsung Electronics today announced the integration of Eclipsa Audio — a groundbreaking 3D audio technology developed in partnership with Google — into its 2025 TV and soundbar lineup. By empowering creators to craft dynamic, immersive audio content and enabling seamless playback on Samsung TVs, Eclipsa Audio brings captivating audio and visual experiences closer to consumers than ever before.

“We are proud to lead the industry with the integration of Eclipsa Audio into our 2025 TV and soundbar lineup,” said Taeyong Son, Executive Vice President and Head of the R&D Team, Visual Display Business, Samsung Electronics. “This innovation opens new possibilities for immersive audio experiences and reinforces our commitment to shaping the future of home entertainment.”

Innovating the Home Entertainment Experience

Samsung, the global leader in the TV market for 18 consecutive years, is redefining home entertainment with the integration of Eclipsa Audio. With the largest market share over 75 inches worldwide, Samsung TVs are poised to make this groundbreaking technology accessible to more consumers than ever before.

Eclipsa Audio allows creators to adjust audio data such as the location and intensity of sounds, along with spatial reflections, to create an immersive three-dimensional sound experience.

As the first in the industry to adopt Eclipsa Audio, Samsung is integrating the technology across its 2025 TV lineup — from the Crystal UHD series to the premium flagship Neo QLED 8K models — to ensure that consumers who want to experience this advanced technology can choose from a wide range of options.

Expanding Content and Playback

Starting in 2025, creators will be able to upload videos with Eclipsa Audio tracks to YouTube. Viewers with 2025 Samsung devices will be able to watch YouTube videos with premium spatial audio when available.

To ensure consistent audio quality, Samsung and Google are working with the Telecommunications Technology Association (TTA) to create a certification program for devices using Eclipsa Audio, ensuring that consumers experience the highest standards of sound fidelity.

“We believe that Eclipsa Audio has the potential to change the way we experience sound,” said Jim Bankoski, Vice President of Engineering, Google Chrome. “We are excited to see how the creator community uses it to create new and innovative audio experiences.”

The 2025 models raise the bar for monitors by bringing AI features, industry-first sizes in the OLED market and new form factors that ignite the passions of users worldwide — whether they’re working, gaming or creating.

“With the new monitors in our industry-leading lineups, we’re giving people more ways to explore the content and connections that they love in new ways,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Because of our new AI capabilities and size options, 2025 will see users across the world find the right monitor that fits them.”

Smart Monitor M9: Entertainment and Efficiency Get an AI Upgrade

The Smart Monitor M9 (M90SF model) introduces industry-first AI features that enhance entertainment and interactivity through smart picture adaptation and search functions.

As the first monitor to integrate on-device AI, the M9 features AI Picture Optimizer, which analyzes input signals to determine the type of content being viewed — such as gaming, video or productivity applications — and automatically adjust the display settings for the best visual experience.¹ For gamers, the AI goes further by recognizing the genre of the game being played and fine-tune the picture settings to deliver an optimal and immersive experience for every playstyle.²

The M9 also incorporates 4K AI Upscaling Pro, which uses advanced AI processing and neural networks to upgrade lower-resolution content up to 4K quality.³ By analyzing input signals and existing image data, this feature delivers crystal-clear visuals with enhanced detail, regardless of the original resolution.

These smart and personalized features enhance the hardware performance of the M9. It features a 32” 4K OLED screen with VESA DisplayHDR True Black 400 for incredible details and vivid colors. Its thin design, along with the Easy Setup Stand, allows users to effortlessly create their ideal workspace, and a built-in 4K camera makes it convenient to use in any environment.

Samsung Odyssey Series: Two Industry Firsts With a 27” 4K OLED Gaming Monitor and an OLED Screen With a 500Hz Refresh Rate

The Odyssey gaming monitor series powers up industry-leading performance in new sizes with the 2025 Odyssey OLED G8 and G6 models.

The Odyssey OLED G8 (G81SF model) is the first 27” 4K (3,840 x 2,160) OLED gaming monitor in the world. The screen packs in 165 PPI (pixels per inch) with a refresh rate of 240Hz. The level of pixel density and screen smoothness gives game creators and players a new level of detail and picture quality as they build and explore realistic gaming worlds.

On the other hand, the Odyssey OLED G6 (G60SF model) redefines speed as the first-ever OLED screen with a 500Hz refresh rate on its QHD (2,560 x 1,440) screen. The lightning-fast speed and ultra-smooth gameplay unleashes the potential for gamers who demand the best to gain a winning edge from device performance.

Both models deliver a response time of 0.03ms (GTG) for smooth visuals and crisp gameplay, even in fast-paced gaming environments. They also support AMD FreeSync Premium Pro and are NVIDIA G-Sync Compatible, allowing them to provide smooth pictures with less tear and flickering. VESA DisplayHDR True Black 400⁴ delivers rich darks without bloom or color bleed, making the most of the OLED screen, while OLED Glare Free screens keep the focus on the game by reducing distracting reflections and glare.

Samsung is also showcasing the 27” Odyssey 3D (G90XF model) gaming monitor at CES. Thanks to its lenticular lens attached to the front of the panel and its front stereo camera, the Odyssey 3D provides a customizable 3D experience without the need for separate 3D glasses. It can also add a new depth to content by using AI to analyze and convert 2D video into 3D.

ViewFinity S8: A Bigger Canvas for Productivity and Creativity

The 37” ViewFinity S8 (S80UD model) is the largest 16:9 4K monitor to date. Its screen is approximately 34% larger than the previous model⁵ and is designed to maximize productivity, immersion and efficiency. More information can be seen at a glance while making the most out of desk space — ushering in a new era of large, high-productivity monitors.

With its sRGB 99% color gamut faithfully presenting colors on the 4K (3,840 x 2,160) screen, the ViewFinity S8 delivers the color representation and brightness necessary for professional users to do their best work.

The 2025 ViewFinity S8 has been certified by TÜV Rheinland⁶ for ‘Ergonomic Workspace Display,’ recognizing its ergonomic design that enhances work immersion, task efficiency and productivity. TÜV-certified⁷ Intelligent Eye Care reduces fatigue in users’ eyes — even during prolonged use — by adjusting the color temperature based on the environment’s lighting. Eye saver mode and a flicker-free feature also protect eyes from strain.

With a simple Easy Setup Stand, the S8 also keeps productivity high through a built-in KVM⁸ switch, turning the monitor into a single command station for multitasking across several devices with only one mouse and keyboard. Devices can also be connected and charged at the same time with a 90W USB-C connection, making it easy to quickly manage all the accessories a user needs.

¹ AI Picture Optimizer is available only when the monitor is connected to a PC.
² Support may vary depending on the game title.
³ AI Upscaling Pro works only when using the built-in Smart TV apps and Samsung Gaming Hub (PQ priority mode).
⁴ VESA DisplayHDR True Black 400 certification is underway and expected to be finalized before the product launch date.
⁵ Screen size compared with the 2024 ViewFinity 32” model.
⁶ Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.
⁷ Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.
⁸ Keyboard, video, mouse.

Samsung Electronics today announced a multi-year partnership with Instacart, collaborating to add a new and convenient way for consumers in the U.S.¹ to shop for groceries directly from the screens of their Samsung Bespoke refrigerators.² Through the integration of Samsung’s proprietary food recognition technology (AI Vision Inside³) together with Instacart’s advanced product-matching API,⁴ the partnership will enable a simple, convenient and technology-driven grocery shopping experience for our consumers.

Starting with 2025 Bespoke refrigerator models with different types of screens — including the 32” AI Family Hub+ and the new 9” AI Home — and AI Vision Inside, the new functionality will enable consumers to replenish their favorite grocery items conveniently through Instacart by leveraging the Vision AI food recognition technology. With AI Vision Inside, consumers can not only manage their food inventory, but going forward, the experience extends further by enabling replenishment through Instacart, directly from the refrigerator.

“Samsung is working tirelessly to enable a more convenient home experience for our users with innovative technologies,” said Jeong Seung Moon, EVP and Head of the Consumer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “The combination of Samsung’s key technology and Instacart’s outstanding online grocery shopping platform will be a great example of how partnership can create a new level of convenience.”

“We’ve all dreamt of a refrigerator that could replenish itself, and now thanks to this partnership with Samsung, that’s no longer the stuff of science fiction,” said Daniel Danker, Chief Product Officer at Instacart. “With the Instacart Developer Platform that will power this seamless integration, Samsung Bespoke refrigerator owners will be able to place grocery orders and easily restock empty fridge shelves via same-day delivery through Instacart from their favorite local grocery retailers.”

The new Instacart experience will also roll out to existing AI Family Hub+ units (equipped with AI Vision Inside) via over-the-network (OTN) firmware updates during 2025.⁵ This is another example of Samsung’s Smart Forward updates, which provides added value to our consumers by enhancing the appliances they already own. The partnership with Instacart is the latest step forward in Samsung’s journey to add value to the user experience by working hand in hand with other forward-thinking technology leaders.

About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com. Maplebear Inc. is the registered corporate name of Instacart.

¹ Only available in Instacart serviced areas. To check if Instacart grocery shopping is available in your area, please visit www.instacart.com
² List of refrigerator models applicable is to be determined. Wi-Fi connection and both Samsung account and Instacart account are needed.
³ As of November 2024, AI Vision Inside can recognize up to 37 food items, such as fresh fruits and vegetables. The names and expiration dates of non-recognizable food items must be set manually. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. The feature recognizes food items based on deep learning models which may be updated periodically to improve accuracy. Updates and applicable features may vary by region and model.
⁴ An application programming interface (API) allows different software applications to communicate and work together.
⁵ Update schedule and list of applicable refrigerator models are to be determined. The firmware update will be available on compatible, legacy refrigerator units.

Samsung Electronics today announced it will showcase its first Air to Water Heat Pump lineup for North American households at CES 2025. Following availability in Europe, Samsung plans to target the North American market with its Air to Water Heat pump — which features a slim design, AI Home,¹ and reliable performance — paving the way for the expansion of these products into the global market.

“It is a great privilege to showcase our latest Air to Water Heat Pump lineup at CES 2025,” said Hang Seok Choi, VP and Head of the Air Solution Business Team for the Digital Appliances Business at Samsung Electronics. “As there is an increasing demand for this new heating system in the North American market, we are excited to build upon our existing expertise based on years of previous experiences, to introduce convenient, powerful solutions to our customers, meeting these requirements.”

A New Consumer Experience

Samsung plans to introduce two types of Slim Fit EHS ClimateHub indoor units to the market: the ClimateHub Mono and the Hydro Unit Mono. The ClimateHub Mono has an integrated water tank, while the Hydro Unit Mono is a wall-mounted unit without a water tank. Along with them, the EHS Mono R32 HT Quiet outdoor unit, which is designed with low noise as low as 35dB(A)² and uses R32 refrigerant³ will be introduced to the market. Of these three products,⁴ the ClimateHub Mono and the EHS Mono R32 HT Quiet will be displayed at CES 2025.

As Samsung’s first household-use Air to Water Heat Pump products to be introduced in the North American market, these offerings stand out for their unique capabilities and usability.

The indoor Slim Fit EHS ClimateHub units come with the 7” AI Home,⁵ an expansive screen that significantly improves convenience. It allows users to intuitively control the temperature and settings. Additionally, users can monitor the status and energy usage⁶ of connected solar photovoltaic (PV) using the zone overview, as well as control other SmartThings-connected appliances.⁷

A slim fit design⁸ of the units allows them to be installed in various locations and seamlessly coordinates with anywhere in the house. Measuring 600mm and 350mm in depth respectively, the ClimateHub Mono⁹ and the Hydro Unit Mono¹⁰ can be installed in a variety of spaces and are particularly suitable for multi-unit dwellings and apartments. Despite the slim fit design, key components like magnetic filters, three-way valves and an expansion vessel for space heating are all included as standard features to ensure timely installation.

Technologies Designed for Efficient Heating Experiences

Both the indoor and outdoor units are designed to achieve optimal performance. First, the indoor unit places a primary emphasis on reducing thermal loss during internal hot water supply operations. By designing a large heat transfer area of the ClimateHub’s tank coil and using three layers of insulation, Samsung has reduced tank heat loss.

Furthermore, the EHS Mono R32 HT Quiet has undergone meticulous engineering to ensure reliable performance even in temperatures as low as -30°C.¹¹ It maintains its stable performance in extremely cold temperatures thanks to the new Scroll Compressor, which compresses refrigerant at much higher pressure, and Flash Injection Technology, which increases the flow of refrigerant. These improvements enable the unit to achieve 100% heating performance in temperatures as low as -25°C¹² and consistently supply users with hot water up to 70°C in temperature as low as -15°C.¹³

Finally, the units further benefit users by supporting AI Energy Mode. Once Slim Fit EHS ClimateHub units are connected to SmartThings Energy,¹⁴ users can activate the AI Energy Mode to actively reduce energy use by up to 17%.¹⁵

Availability

Samsung started selling its EHS lineup in 2009 and the products are currently available in more than 40 European countries. The company plans to introduce the EHS Mono R32 HT Quiet and new Slim Fit EHS ClimateHub units, equipped with AI Home in the North American market next year.

¹ AI Home refers to the 7’’ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which may be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
² Based on internal testing of the EHS HTLN outdoor units. The noise level is measured 3m away from the front of the outdoor unit, in an anechoic room with an outside temperature of 7°C. Results may vary depending on environmental factors and individual use.
³ Global Warming Potential (GWP) of R32=675.
⁴ Product features may be subject to change at the time of launch.
⁵ A Wi-Fi connection and a Samsung account are required. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on AI Home, such as the services available on the SmartThings App.
⁶ Requires a connection between the EHS and PV system and is activated using the PV function in AI Home.
⁷ Requires a Samsung account. Appliances must be connected to the Wi-Fi network and registered in the SmartThings App.
⁸ Dimensions: ClimateHub Mono = 600(W)x1,850(H)x598(D)mm, Hydro Unit Mono = 530(W)x840(H)x350(D)mm.
⁹ AE200***MP*/** is 600mm deep. The exact model code can be changed at the time of model launch.
¹⁰ AE*****YDEG/** is 350mm deep. The exact model code can be changed at the time of model launch.
¹¹ It delivers a 100% heating performance in temperatures as low as -25°C, based on a leaving water temperature of 55°C. (Not available on the 12kW and 14kW single-phase models.) At -30°C, it delivers a 72~87% of heating performance, based on a leaving water temperature of 55°C.
¹² Based on a leaving water temperature of 55°C. Not available on the 12kW and 14kW single-phase models.
¹³ Leaving water temperature, when the outdoor temperature is between -15°C ~ 43°C. Results may vary depending on the actual usage conditions.
¹⁴ A Wi-Fi connection and a Samsung account are required.
¹⁵ Based on internal testing using a 5kW model (AE050CXYDEK/EU), compared to not using AI Energy mode. Reduces the energy consumption of supplying sanitary hot water by up to 40% and space heating by up to 10%. Results will vary by model. AI Energy mode can be activated via the SmartThings App. A Wi-Fi connection and a Samsung account are required. Its activation status can be monitored in the Zone Overview screen of AI Home.

At CES 2025, the C-Lab companies consist of 12 startups from the C-Lab Outside program, which incubates external startups; two startups from C-Lab Inside, which is an internal venture program for employees; and one startup that was spun-off from Samsung. At the event, Samsung expects C-Lab startups to assess global market response, strengthen business feasibility and meet with investors.

“CES is an important opportunity for Korean startups to gain a foothold in the global market and increase brand awareness,” said Pilgyu Jeon, Executive Vice President and Head of the Creativity & Innovation Center at Samsung Electronics. “C-Lab will continue to support startups on the journey to becoming internationally recognized global innovators.”

C-Lab Outside: Twelve Startups That Include AI, IoT and Digital Health

This year, C-Lab will feature 12 startups, including 11 startups directly incubated by Samsung Electronics through the C-Lab Outside program and one startup jointly incubated by Samsung Electronics and the Daegu Center for Creative Economy & Innovation. The 12 startups are as follows:

AI

• DEEP.FINE: An XR solution using Vision-AI and Visual Localization (VL) for precise digital space creation
• Mainspace: An online shopping service based on automated 3D interior design technology
• ENERZAi: A next-generation AI inference optimization engine
• Cochl: An AI-based sound technology that can understand any sound like a human
• Korea Greendata: Revolutionizing energy data analytic platform with AI-driven chatbot integration
• 10kM.ai: An enterprise AI video production solution that can generate, edit, and distribute at scale

 Digital Health

• Riduck: An AI-based aerobic exercise coaching solution based on data from a wearable device
• LabSD: A digital ophthalmoscope manufactured with upcycled smartphones and a teleophthalmology system
• Meditrix: A VR-based neuro-biofeedback motion chair and mobile digital therapeutics

 IoT

• Ghostpass: A remote hands-free authentication solution by storing user biometrics on smartphones
• Pinpoint: Smart building OS that integrates operations and user experiences into a unified solution

 Robot

• Quester: A high-performance hand tracking glove with sensor fusion technology

C-Lab will showcase four local startups from Daegu and Gwangju, Korea, which is a new record achieved through Samsung Electronics’ efforts to promote the local startup ecosystem. Since 2023, Samsung Electronics has expanded the C-Lab Outside program to discover and nurture innovative startups in these regions. The immense potential of these startups has been demonstrated by GhostPass, a startup from C-Lab Outside Gwangju that has won the Best of Innovation Award in Fintech at CES 2025.

“Thanks to the support and coaching of C-Lab Outside, we were able to grow our company in a short period of time,” said Sunkwan Lee, CEO and founder of GhostPass. “We are excited to attend CES 2025 with C-Lab and showcase our solution, which won the CES Best of Innovation Award.”

C-Lab Outside was created in October 2018, and startups selected for the program receive full support — including a business support fund, office workspaces and customized development programs — along with business cooperation from Samsung Electronics.

Two C-Lab Inside Projects From Samsung Employees; One C-Lab Spin-off That Began at Samsung

Since 2016, Samsung has been exhibiting its C-Lab Inside projects at CES to see how the global market responds and to test their business viability.

The C-Lab Inside projects that Samsung Electronics is showcasing at CES have been widely recognized for their innovation, global marketability and completeness — including IoT solutions that provide differentiated experiences in conjunction with Samsung Electronics products, as well as a new conceptual robotics platform. This year’s projects are as follows:

• GreenFollow: Galaxy-enabled autonomous driving solution for electric golf trolley
• Modulero: A modular platform for robotics development

In 2015, Samsung Electronics introduced its C-Lab spin-off program, which allows C-Lab Inside projects with high market potential to be launched as fully-fledged startups. At CES 2025, C-Lab spin-off Edint will showcase its mobile-based AI online exam proctoring service.

C-Lab Startups Win 12 CES 2025 Innovation Awards

In November 2024, the Consumer Technology Association (CTA) announced the winners of the CES 2025 Innovation Awards, including the award for Best of Innovation. C-Lab startups received one Best of Innovation Award and 11 Innovation Award Honorees.

C-Lab’s products and services that received honors include GhostPass, DEEP.Fine, Mainspace, ENERZAi, Quester and others. The CES 2025 Innovation Award-winning products and services will be displayed separately at the Venetian Expo in Las Vegas.

The C-Lab program was created in 2012, and since it was established, Samsung has nurtured a total of 912 startups and projects (506 through C-Lab Outside and 406 through C-Lab Inside) so far. Through “C-Lab Family” program, a unique professional network, all startups of C-Lab can also continue to co-operate with Samsung even after graduating from the C-Lab Outside or spinning off from C-Lab.

¹ Started in December 2012, C-Lab Inside nurtures employees’ innovative ideas while instilling a corporate culture in which creativity is at the fore. Since 2015, Samsung has been supporting successful C-Lab projects that demonstrate great market potential and facilitating their launch as startups under the C-Lab spin-off policy.

Samsung Newsroom took an inside look at the thorough quality tests that set Samsung home appliances apart.

Refrigerators: Durability and Temperature Consistency Throughout

The refrigerator is the most frequently used appliance in the kitchen. To ensure Samsung refrigerators operate in the most demanding conditions, the Door Slam Test simulates the act of opening and closing fridge doors tens of thousands of times depending on the model. During the process, engineers assess the hinges for sagging, listen for unusual noises and examine whether the doors continue to function smoothly under stress.

Tests are also carried out to evaluate proper performance throughout the four seasons. The Temperature Maintenance Test pushes refrigerators to their limits by replicating different seasonal weather conditions — from freezing winters to sweltering summer heat waves of over 40 degrees Celsius — making sure optimal cooling performance is maintained in challenging external environments.

Preserving the freshness of food ingredients, meanwhile, relies on maintaining a consistent internal temperature. Using thermocouples placed throughout the refrigerators and freezers to be tested, the Compartment Test (Notch Test) alters notch settings and simulates variations in humidity and temperature to check whether each product’s compartments and shelves are cooled evenly.

For refrigerator models equipped with automatic ice makers, the Ice-making Performance Test checks ice production capabilities and the quality of ice by varying water pressure, temperature and notch placement.

▲ The Door Slam Test (left) and the Water Protection Test (right)

Washing Machines: Ready To Thrive in Harsh Winters and Wet Environments

Washing machines are often installed in areas with lower temperatures or exposure to water, such as balconies or bathrooms. To make sure its products perform reliably under these conditions, Samsung conducts rigorous stress tests.

The Freezing Test evaluates the durability of Samsung washing machines in the winter by repeatedly exposing the appliances to temperatures as low as those in the Arctic and as high as those in scorching summers. Additionally, engineers carry out a Water Leakage Test to assess the washing machines’ resistance to leaks. They fill the drums with water, place the machines at tilted angles and monitor them for leaks over a period of 24 hours or more under varying humidity levels and different temperatures.

The Water Protection Test, on the other hand, checks whether the washing machines work properly in wet environments. High-pressure rotating nozzles spray water onto the appliances for extended periods of time, with engineers closely monitoring for water infiltration into electrical components or condensation issues caused by humidity.

Kitchen Appliances: Designed With Product Lifespans in Mind

▲ The Durability Test (left) and the Basket In and Out Test (right)

The lifespans of Samsung electric cooktops under real-world conditions can be estimated through the Durability Test. In this simulation, engineers test the durability of dozens of cooktops over several months by repeatedly heating and cooling standard containers on them while the containers are automatically refilled with water.

Samsung dishwashers undergo the Basket In and Out Test to be checked for any defects in their rollers. Engineers purposefully overload the dishwashers’ baskets beyond standard capacity and slide them in and out tens of thousands of times to ensure the quality of their rollers, rails and nozzles.

Every Samsung home appliance is built with one ultimate goal — to give users peace of mind, even in unexpected moments. Samsung will continue strengthening quality control and inspection across its product lines in constant pursuit of unprecedented levels of safety and durability.

Samsung Electronics today announced it will unveil the new refrigerators with AI Hybrid Cooling technology at CES® 2025, which will be ready to expand into global markets this year. These new refrigerators introduce AI Hybrid Cooling technology, which combines artificial intelligence with innovative cooling methods to meet the diverse needs of modern households.

“Since refrigerators run 24/7, we placed a strong emphasis on developing a cooling system that meaningfully enhances energy efficiency for users,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “With the global unveiling of the AI Hybrid Cooling technology, we are showcasing our commitment to technological innovation in home appliances. We will continue to introduce home appliances that incorporate innovative technologies to make consumers’ daily lives more convenient.“

Optimize Energy Use Through Adaptive Hybrid Cooling

The AI Hybrid Cooling technology combines a highly efficient compressor with a Peltier module,¹ which is a semiconductor device that achieves cooling by harnessing the temperature change arising from the flow of electric current. The introduction of the Peltier module enables the refrigerator to function like a hybrid car, by using two power sources together only when needed to efficiently cool the inside of the fridge.

For instance, when significant cooling demand is detected or anticipated — like when many items are added at once after grocery shopping, or when storing hot food or if it’s the hot summer season — the refrigerator activates the Peltier module alongside the compressor. In normal use, however, it relies solely on the compressor to ensure optimal efficiency. During the process, the AI algorithm detects the current status of the refrigerator and predicts temperature changes inside the fridge to properly adjust the cooling mode.

The high-efficiency AI Inverter Compressor² also contributes to the efficient use of energy, thanks to an enhanced design that increases the radius of its rotating components. With 4.1 times greater inertia compared to Samsung’s conventional F3 compressor,³ it operates longer while using less energy.⁴ Leveraging an AI algorithm, the compressor dynamically optimizes its speed.⁵

As a result of continued efforts, Samsung plans to introduce a model that can be recognized as the Most Efficient⁶ of ENERGY STAR in 2025 to the market.

Extend Freshness With Precise Temperature Control

The AI Hybrid Cooling technology enhances freshness for perishable foods with Hybrid Precise Cooling, which reduces internal temperature fluctuations in the fridge when activated — even during the device’s automatic defrost cycles. Since it leverages residual heat from its Peltier module during the defrosting process, it reduces the chance of excessive temperature fluctuations that can compromise food quality. As a result, the food ingredients can be kept fresher and longer. Tests show that when the Hybrid Precise Cooling is turned on,⁷ fresh foods such as pork and salmon can last by up to 1.4 times and 1.2 times respectively,⁸ compared to when it is turned off.

Secure More Storage and Everyday Convenience

The refrigerators featuring AI Hybrid Cooling technology redefine space efficiency with an impressive 900-liter capacity,⁹ offering enhanced usability while maintaining the same external dimensions. By replacing traditional heating elements with a Peltier module, it better utilizes interior space, resulting in a 25-liter increase in internal capacity. This allows for 60mm deeper shelves¹⁰ and a 13.8%¹¹ larger loadable area, accommodating up to 240 beverage cans¹² — 24 more than conventional models.

A Step Forward for Home Refrigeration

The refrigerators with AI Hybrid Cooling technology exemplifies Samsung’s dedication to combining intelligent technology, energy efficiency and user-centric design. Making its debut at CES 2025, this innovative appliance is poised to redefine modern home living and lead the way into a new era of AI-applied home solutions.

¹ The Peltier module operates under one of the following conditions:
– When the temperature in the fridge rises above the normal range.
– When AI analyzes the user’s refrigerator usage patterns, predicts the temperature after a certain period and detects situations like large-scale stocking or cleaning.
² AI inverter compressor requires a Wi-Fi connection and a Samsung account and operation of AI Energy Mode through the SmartThings app available on Android and iOS devices.
³ Based on internal testing compared to conventional F3 Samsung compressors.
⁴ The applicable models and energy saving rate based on AI algorithm varies up to the model and the region.
⁵ AI Energy Mode must be turned on in the SmartThings App available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁶ Model code: RM80F23VM***
⁷ It may increase the amount of energy use.
⁸ Based on the testing by Food Analysis Research Center of Suwon Women’s University. Effects may vary depending on refrigerator operating conditions, as well as the type, condition, size and storage method of the food.
⁹ The capacity and other figures differ according to the model codes. The following figures are based on model RM70F91**.
¹⁰ Deeper shelves apply only to the upper and middle shelves of the refrigerator compartment.
¹¹ Comparison made with Samsung refrigerator RF85C90N1AP.
¹² Based on a 355 ml canned beverage measuring 66 x 122 mm (diameter x height).

Samsung Electronics today announced that it is bringing its advanced screen technology to a broader range of home appliances, representing a bold step forward in realizing its “Screens Everywhere” vision. This year, Samsung is upgrading the kitchen experience by launching a refrigerator with a new 9” AI Home¹ screen, and adding the 7” AI Home¹ to the Wall Oven.² Screen options are being widened for consumers in the laundry category as well, with the 7” AI Home applied to the Bespoke AI Laundry Combo now being included in the newly launching Bespoke AI Washer and Dryer set. Samsung is showcasing these new products at the upcoming CES 2025.

“We have been leading the development of screen appliances to elevate our consumers’ experiences with innovative features and functionalities”, said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Along with those efforts towards enhancing usability, we are expanding consumer options by developing screens of different sizes and products that effectively incorporate them.”

Diversifying Bespoke Refrigerators With a New, Compact Screen and Enhanced Features  

By offering a diverse selection of products with varying screen sizes, Samsung aims to enhance usability for consumers while also realizing an interconnected smart home. Supporting voice control via Bixby,³ the screens on Samsung appliances showcase essential information about the task such as internal temperature or washing cycle information, in an intuitive and straightforward way. Moreover, the Map View feature is a key differentiator, allowing the screens to function as simplified, convenient control hubs where users can monitor and control their connected appliances⁴ from a single screen. Lastly, the screens provide various entertainment features through internet connection, expanding the roles played by home appliances within the domestic environment.⁵

In the kitchen, to complement the refrigerators with 21.5” and 32” Family Hubs⁶ that are currently available, Samsung is unveiling the Bespoke Refrigerator with 9” AI Home, which caters to consumers seeking the Family Hub’s advanced features in a more compact size. Strengthening its role as a controlling hub, the updated Map View allows users to select modes for connected devices⁴ like the air conditioner and robot vacuum,⁷ and can be accessed directly from the home screen. Moreover, the 9” AI Home also functions as a hub for controlling third-party smart devices that are compatible with SmartThings, like lights and smart plugs.⁸ Alongside these functionalities, users benefit from seamless access to features like SmartThings Energy and built-in entertainment options.

Expanding Screen Options Across Various Product Categories

As an expansion of the availability of the AI Home screens in laundry products, Samsung is introducing the Bespoke AI Laundry Combo’s 7” AI Home screen to this year’s new Bespoke AI Washer and Dryer set. This screen makes laundry efficient and convenient with intuitive menu navigation, real-time updates on washing cycles and energy monitoring. These advancements, along with helpful features like the aforementioned Map View, enrich day-to-day experiences that users have with their appliances. In certain markets, the Bespoke AI Laundry Combo is also launching with a more compact 4.3” screen.⁹ By adding the AI Home to a wider lineup and adopting diverse screen sizes, Samsung is continuing to expand options and choices for a wide variety of customer needs.

The 7” AI Home is also coming to cooking appliances as the Bespoke Wall Oven in the North American market now features a 7” AI Home screen, which was enabled through an over-the-network (OTN) Smart Forward update to an originally simple 7” interactive LCD screen.¹⁰ Having been recognized by the prestigious CES® 2025 Innovation Awards, the upgraded oven now features enhanced recipe recommendation¹¹ features and connectivity features that make for a truly ‘AI Home’. The AI Pro Cooking which originally recognized ingredients and recommended recipes for 80 guided cook menus, has now been upgraded to also feature ‘Customized Cook’ allowing users to add certain recipes they cook often.¹² The screen displays pop-ups¹³ recommending users to save the oven settings for frequently-cooked recipes, which users can also do manually after single use. Furthermore, key apps of the AI Home such as Map View, Gallery and Weather have been added, allowing the Wall Oven to also function as a smart home hub and entertainment source. This upgrade modernizes the user interface and aligns the appliance with Samsung’s broader smart ecosystem.

¹ AI Home refers to the 7’’ or 9’’ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
² Recipe recommendations and Bixby accessible through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). You can access your AI recipe recommendations through the ‘Food’ service within the SmartThings App in the AI Home menu. A Wi-Fi connection and a Samsung account are required. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account to enjoy the features available on the AI Home our network-based service that includes apps and our other smart features available through your device.
³ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Spain), Portuguese (Brazil) and Spanish (Latin America).
⁴ Applicable to appliances connected to the SmartThings App available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁵ SmartThings login with the same account as the mobile phone is required for phone calls.
⁶ The Family Hub is provided in various sizes according to region and project.
⁷ Map View supports mode changes on select refrigerators, wine cellars, robot vacuums and air conditioners with Wi-Fi.
⁸ A Wi-Fi connection and a Samsung account are required.
⁹ The Bespoke AI Laundry Combo with the 4.3” LCD display will be launched in India, Mexico, Colombia, Chile, Peru, Argentina, Panama, Honduras, El Salvador, Costa Rica, Dominican Republic and Paraguay. Features provided in the 4.3” screen are not identical to the Bespoke AI Laundry Combo with the 7” AI Home.
¹⁰ Smart Forward update is available on NV51C*700*****
¹¹ Recipe recommendations utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu. A Wi-Fi connection and a Samsung account are required. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on AI Home, such as the services available on the SmartThings App.
¹² Customized Cook is available on NV51C*700*****, from March 2025. Users can save up to 30 recipes.
¹³ Pop-up is displayed after the recipe has been cooked 5 times with the same cooking mode, temperature and time, on the 6^th time of inserting the recipe ingredients.

The event is scheduled to begin at 2:00 p.m. local time (5:00 p.m. EST) at the Mandalay Bay Ballroom, South Convention Center, Mandalay Bay Hotel. Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s DX (Device eXperience) Division, will open the press conference, introducing the theme of ‘AI for All: Everyday, Everywhere.’

The press conference will be streamed live on Samsung Newsroom. Until then, stay tuned to Samsung Newsroom for more updates on the company’s plans for CES 2025.

Samsung Electronics, a global leader in technology, today announced that its newest products and services have been recognized by the prestigious CES® 2025 Innovation Awards, including four “Best of Innovation” winners, from the Consumer Technology Association (CTA)®. These recognitions come two months ahead of CES® 2025 — the world’s largest and most influential technology event — and they highlight Samsung’s relentless commitment to pushing boundaries in consumer technology. With pioneering advancements in AI, sustainable design and inclusive user experiences, Samsung continues to set the standard for the entire industry.

The CES Innovation Awards program is an annual competition that honors outstanding design and engineering in consumer technology, recognizing top innovations across multiple categories and distinguishing the highest-rated in each field. For Samsung, these awards also underscore the company’s broader vision for AI-enabled connectivity, customization and convenience across its ecosystem of powerful smart devices — from smartphones and tablets, to home appliances, TVs, wearables, software, services and more — as well as semiconductor solutions which are unlocking limitless possibilities for the future.

In particular, the Samsung Visual Display Business earned 16 innovation awards with three Best of Innovation winners. This includes honors for several Samsung screens, such as the latest flagship OLED TV. Plus, Samsung received recognition for outstanding AI features designed to make your day simpler, more dynamic and more connected than ever before. The Digital Appliances (DA) Business was also recognized for its home-centered innovation, winning multiple awards for products that elevate the user experience by comprehensively boosting convenience.

Attendees of CES® 2025 in Las Vegas from Jan. 7-10 will be able to see Samsung’s full lineup of AI-powered smart products, which have been reimagined to shape a more sustainable and accessible world, bridging the best of tech and lifestyle.

Galaxy Buds3 Pro Takes Home Best of Innovation Award for Headphones & Personal Audio

The Galaxy Buds3 Pro was named the Best of Innovation winner in Headphones & Personal Audio for its premium sound, adaptive noise control and sleek appearance. As a whole, the Galaxy Buds3 series was designed to deliver premium audio experiences with a new computational approach while still ensuring a comfortable fit, and it incorporates Galaxy AI, allowing users to listen to lectures or speeches translated directly through their Galaxy Buds removing language and communication barriers — all without the need for a screen.

Highlighted CES 2025 Innovation Award Honorees

Galaxy AI for Imaging — Samsung is integrating AI across all its connected technologies, starting with Galaxy AI on mobile devices to deliver real and innovative benefits to users such as powerful mobile editing and creativity tools. For example, ProVisual Engine, a comprehensive suite of AI-powered tools, transforms the way users capture and edit content, allowing them to instantly and effortlessly refine a photo with automatic recommendations like Edit Suggestion or Generative Edit. These capabilities showcase Samsung’s focus on creating inclusive and meaningful experiences for people.

Galaxy Z Fold6 for Gaming & eSports — The Galaxy Z Fold6, the slimmest, lightest and most durable Galaxy Z series foldable ever, is optimized for portability while bringing powerful performance thanks to the most advanced Snapdragon mobile processor and an upgraded cooling system. It also offers a range of Galaxy AI-powered features and tools for communication, and creativity that maximize the benefits of the large screen and significantly enhance productivity.

Galaxy Tab S10 Series for Computer Hardware & Components — This is Samsung’s first tablet series to be purposefully built for AI. The premium hardware includes 14.6-inch and 12.4-inch Dynamic AMOLED 2X displays — the ideal canvas for the intuitive S Pen bundled with both models. Performance upgrades for the Galaxy Tab S10 Ultra include an 18% increase for the CPU, a 28% increase for the GPU and a 14% increase for the NPU compared to the Galaxy Tab S9 Ultra. This improved processing power enables faster and more responsive AI features. These features are now easily accessible with written prompts using the new Galaxy AI Key¹ on compatible Book Cover Keyboards,² which can be customized to open the user’s AI assistant of choice.

Galaxy Watch7 for Fashion Tech — The Galaxy Watch7 is designed to boost everyday wellness by offering personalized workouts and preventative health monitoring features. Additionally, Galaxy Watch7 allows users to express their style with an array of stylish watch bands and various watch face options.

10.7Gbps LPDDR5X DRAM for Mobile Devices, Accessories & Apps — Samsung has developed the industry’s first 12nm-class LPDDR5X DRAM supporting the industry’s fastest speed of up to 10.7 gigabits-per-second (Gbps). With its high performance and industry’s smallest chip size, the LPDDR5X is optimized for next-generation on-device AI applications.

Exynos W1000 for Fashion Tech — Designed for smartwatches and wearables, the Exynos W1000 processor runs demanding applications smoothly and delivers vivid 3D graphics with its dedicated GPU. It enhances user experience with faster app loading and an always-on display that uses minimal battery power.

All Lenses on Prism (ALoP) for Imaging — Samsung’s All Lenses on Prism (ALoP) is a next-generation telephoto camera solution that places lenses directly on the prism, enhancing brightness and reducing noise. This innovative design also reduces the camera bump, allowing for a sleeker, more aesthetic design.

* The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

¹ AI key function available on Galaxy Tab S10 Series and Tab S9 Series models with One UI 7.0 or later (sold separately).
² Keyboard only compatible with Galaxy Tab S10 Series, Tab S9 Series, Tab S9 FE Series models with One UI 6.1.1. or later.