Visiting Samsung Electronics’ The First Look 2026 exhibition in Las Vegas, Ahn explored a range of new technologies designed to make watching, listening and interacting feel more immersive and personal.

Big Screen. Bigger Emotions.

The centerpiece of the Samsung booth was the 130-inch Micro RGB TV, winner of a CES Innovation Awards 2026 Best of Innovation. Built with sub-100-micrometer red, green and blue LEDs and a seamless floating-screen design, it delivers breathtaking clarity and color depth — qualities that amazed Ahn not only as a viewer, but as an actor.

“When I watch movies at home, there are always moments where I think ‘This really should be in a theater.’ But with a screen like this, I feel like you could fully immerse yourself at home.”

Inspired by Samsung’s 2013 design legacy, the 130-inch model pairs cutting-edge Micro RGB technology with a refined aesthetic, enabling the TV to serve as both a cinematic display and an object of art in the home.

Smarter Watching, Thanks to AI

Ahn also explored Vision AI, Samsung’s new suite of intelligent viewing features that tailor picture and sound based on content and user preferences.

He was especially intrigued by AI Soccer Mode, which uses real-time scene analysis to optimize visuals and sound, enhancing on-screen ball motion and adjusting commentary volume levels to match the moment. Viewers can even interact with the TV in real time to check stats, player bios and more through Vision AI Companion.

“The AI Sports feature caught my eye right away,” said Ahn. “I honestly thought this could be the next generation of how we experience sports.”

Music Studio 5: Where Sound Meets Style

Among the many products on display, one in particular became a personal favorite for Ahn: Music Studio 5, a Wi-Fi speaker designed in collaboration with renowned French designer Erwan Bouroullec, creator of Samsung’s The Serif.

Ahn, a self-professed speaker collector, was instantly drawn to the product’s elegant design and expressive sound.

“I already have six or seven speakers at home, so I was really trying to hold back, but the Samsung Music Studio products made me lose my self-control.”

Music Studio 5 was also recognized as Best Home Audio by CNET in its Best of CES 2026 awards, further underscoring its appeal as both a quality sound system and a design statement.

Sharpen Skills and Set the Scene: Fender and The Freestyle+

Ahn also tried out Fender Play TV, a guitar-learning app developed in collaboration with iconic instrument brand Fender. Previously available on Samsung mobile devices and tablets, the app now comes to life on large TV screens, inviting users to practice, play and dive into a richer, more immersive music-learning journey at home.

“Seeing a guitar at the exhibition today and picking it up after a long time brought back a really nice sense of nostalgia. It’s a hobby I used to really enjoy, but I put aside for a while. It definitely made me want to start again.”

He also explored The Freestyle+, a new portable projector that stole the spotlight at CES with its twice-as-bright display and exclusive AI OptiScreen technology, highly praised by CNN Underscored as Best of CES, for seamless setup to automatically adjust for uneven surfaces and colors, plus Vision AI Companion for conversational content interaction — a nod to Samsung’s continued innovation in personal entertainment.

Seeing the Screen in a New Way

Reflecting on his experience at the booth, Ahn shared what the visit meant to him personally.

“It’s an honor to start 2026 as a Samsung TV Ambassador,” he said. “Today reminded me why Samsung has stayed the global leader in TVs for 20 years — it’s not just about the technology. It’s about creating experiences that connect with people.”

And just like that, the actor known for bringing characters to life on screen walked away with a deeper appreciation for the screen itself.

Samsung Electronics today announced an exclusive global partnership with the world’s leading guitar brand, Fender, to bring the world’s first TV edition of Fender Play to Samsung TVs in 2026.¹

“With video-based lessons on Samsung TVs, learning an instrument fits naturally into daily life and helps players reach goals faster,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By bringing Fender Play to TVs for the first time, Samsung is turning the largest screen at home into a place to learn and play together.”

Players can choose an education path for four different instruments: electric guitar, acoustic guitar, bass or ukulele. Musicians can also access on‑demand courses by skill level, each with a wide range of step‑by‑step lessons built around familiar songs. Through Jam Mode, players can pick a fun background and play along with curated tracks from a variety of genres, turning their screen into a stage.

Samsung debuted a live preview of the experience at CES 2026, with on-screen demos that showcased the immersive learning experience. With 20 consecutive years of leading the global TV market, Samsung delivers the picture, sound and reliability that keep new players engaged as they build skills.

“We are thrilled to bring Fender Play’s immersive learning experience to Samsung TV users, helping guitar enthusiasts take their skills to the next level,” said Cliff Kim, VP of Growth Strategy, Digital Products at Fender and President of the Fender Play Foundation. “Our mission has always been to educate and inspire players globally and this partnership gives music lovers the opportunity to learn, practice and play with Fender Play’s high-quality, interactive lessons directly on their Samsung TV.”

The app will be released in the first half of 2026. For more information, visit www.samsung.com.

About Fender Musical Instruments Corporation

Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC) — whose portfolio of owned and licensed brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH®, Charvel®, Bigsby® and PreSonus® — follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear, and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends. In 2026, Fender celebrates 80 years of giving artists “wings to fly,” carrying on the vision of its founder, Leo Fender, and connecting players through a shared love of music.

1. Beginning in 2026, Fender Play will be available on 2025 and later Samsung TVs in 49 countries across the Americas, Europe, Australia, New Zealand and South Korea. ︎

Led by Cheolgi Kim, Head of the DA Business, the session laid out how Samsung’s Bespoke AI appliances are seamlessly connected through SmartThings to evolve them from mere devices into “Home Companions.”

These devices are equipped with Bixby voice recognition technology, screens, and cameras that allow them to see, hear and understand to proactively respond to users. This makes them capable of intelligently adapting to users’ daily lives. At the same time, intelligent adaptation extends beyond home appliances to TVs and mobile devices to build a broader AI ecosystem in which devices can fulfill the role of a true Home Companion.

“Samsung’s ultimate goal is to enable a better living through Bespoke AI,” said Cheolgi Kim. “Through our extensive ecosystem that connects devices across DX products — including mobile phones and TV — and our appliances’ unique form factors, we are providing differentiated experiences to our consumers and creating more value through those experiences.”

Regional Strategies Powering Global Growth

Also during the session, JS Moon, Head of R&D at the DA Business, highlighted how Samsung is tailoring its 2026 appliance portfolio to meet regional market needs. In North America, innovative form factors like the Bespoke AI Laundry Combo continued to drive strong growth. In addition to the AI lineup, new kitchen packages featuring unified stainless-steel designs are expected to satisfy local preferences in 2026.

In Europe, energy efficiency remains a top priority. Samsung has introduced highly efficient appliances, including the Bespoke AI washer, which is up to 65% more energy efficient than energy efficiency class A minimum requirements in Europe,¹ advanced HVAC solutions and built-in kitchen products designed to meet stringent sustainability expectations.

Latin America continues to see strong momentum led by laundry and air conditioning solutions, while rising interest in smart home ecosystems and localized AI features like regional language support and expanded AI Energy Mode represent a major growth opportunity in Asia.

“At Samsung, we aim to deliver meaningful AI experiences that are deeply aligned with local lifestyles and needs,” said EVP Moon. “As such, we will keep enhancing these regional features and expand core AI features such as AI Energy Mode to a wider range of price points and product types beyond premium lineups.”

Expanding the Role of AI in Everyday Life

Looking ahead, Samsung reaffirmed its commitment to expanding beyond traditional appliances into areas such as HVAC, modular homes, insurance-based care extending the value of AI, and connectivity in new aspects of daily life. By combining open collaboration, regional customization and long-term software support, Samsung aims to reduce household burdens and deliver AI experiences that feel practical, trusted and deeply aligned with how people live.

1. Based on Samsung internal testing. The energy consumption of this 9kg model is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program; 65% savings tested with the Eco 40-60 program. ︎

For decades, care has been reactive, addressing problems only after they arise. Samsung aims to change that by embedding AI across its product ecosystem to support safety, health and security. The goal is to shift care from response to anticipation — an approach Samsung calls Intelligent Care.

Samsung Newsroom visited the final area of the exhibition to see how Galaxy devices serve as the hub for healthier, safer everyday living.

Upon entering, visitors encountered the futuristic Galaxy Z TriFold showcased on a Transparent Micro LED display.

Personalized Health Management: Optimizing Daily Routines

In the Self Care – Good Sleep section, visitors learned how wearables such as Galaxy Watch and Galaxy Ring track sleep conditions while working in concert with lighting and connected home appliances including the Bespoke AI WindFree Pro air conditioner and Infinite AI Air Purifier. Without user input, the connected home automatically optimizes temperature and airflow to support a more comfortable sleep environment.

“I love being able to take AI out of my pocket and use it right away,” said Tristen Menzies, a digital content creator from Guam. “What I appreciate about Samsung is that it creates AI that complements your life, rather than interferes. I think that’s the direction we should be heading.”

Family Health Care: Supporting Everyone From Older Adults to Pets

Early Detection and Prevention of Cognitive Health

Healthcare is expanding beyond individual management to encompass every member of the family. Samsung introduced features designed to help detect dementia early in older adults at the Family Care – Brain Health section. By analyzing lifestyle patterns through mobile and wearable devices, the system can identify early signs of cognitive decline and send alerts to designated caregivers, enabling timely intervention.

More important, however, is preventing cognitive decline before it occurs. To that end, Samsung analyzes a wide range of everyday indicators—including speech, typing, walking, sleep and gait—to detect subtle changes in cognitive function. The system also recommends brain-training programs to help older adults reduce concerns about cognitive decline and maintain healthier, more independent lives.

AI-Enabled Pet Health Monitoring

Samsung’s AI extends to pets as well. The SmartThings Pet Care service helps identify common health conditions such as dental disease, patellar luxation, and cataracts. Using AI, SmartThings Pet Care analyzes photos of household animals with on-screen guidance to help identify potential health concerns.

AI Home Monitoring: Smart Detection for a Safer Home

When users are away from home, AI-powered home care monitoring offers greater peace of mind. Vision AI analyzes video and audio collected from connected devices such as refrigerators equipped with cameras and TVs, detecting potentially dangerous situations and sending alerts directly to the user’s smartphone.

When no one is home, TVs and refrigerators with built-in cameras can display summaries of moments flagged as potentially risky. Furthermore, AI home monitoring can compare detected faces with images stored in the user’s photo gallery to determine whether the person is a known contact or a stranger.

With AI home monitoring, users can feel more at ease even when away from home.

“What I like about Samsung’s AI ecosystem is how everything is connected,” said Dr. Rob Longwell, a member of the media from Beverly Hills, CA. “Home security and safety are especially important to me, and I was impressed by how devices work together to help protect the home.”

Expanded Safety Services: Greater Protection Through Partnerships

The zone concluded with a look at how Samsung’s AI technology works seamlessly with a wide range of partner products, including sensors, cameras and smart door locks, to support safer living.

With the Care Companion—designed to help everyone live with greater peace of mind, safety and well-being—Samsung concludes the “Your Companion to AI Living” journey presented at The First Look 2026.

Looking ahead, Samsung plans to continue expanding its AI ecosystem to create experiences that users can trust and rely on with confidence.

During the session, Samsung emphasized its focus on expanding the TV’s capabilities through next-generation AI while delivering exceptional picture quality. 2026 will be a pivotal year for the VD business, with Micro RGB and OLED leading the premium TV segment, mini LED increasing accessibility to premium TV technology and ultra-large displays further enhancing the immersive entertainment experience at home and beyond. As a result, the full lineup will bring Samsung’s state-of-the-art screen experience to a wider range of consumers, while reinforcing the company’s leadership in performance and innovation.

“We are currently experiencing a transformation in the way viewers enjoy the television experience, shifting from one centered on viewing to one based on direct interaction with users,” said President Yong. “As television evolves, Samsung is continuing to earn its leadership role year after year by building on its legacy of hardware excellence.”

Elevating the TV Experience With Vision AI

At the heart of Samsung’s 2026 strategy is Vision AI Companion (VAC), a new intelligent platform designed to make television more intuitive, conversational and personalized. Integrated across nearly Samsung’s entire TV lineup, VAC understands what viewers are watching, anticipates their needs and surfaces helpful, contextual information directly on the screen — transforming the TV from a passive display into an active participant in everyday life.

By embedding AI across its ecosystem, Samsung is expanding the TV’s role beyond entertainment, enabling deeper smart home integration and more meaningful engagement. This approach reflects Samsung’s commitment to building connected experiences that adapt to users, while maintaining the picture quality and reliability consumers continue to prioritize.

Redefining Scale, Design and Lifestyle Innovation

During the session, Hun Lee, Executive Vice President (EVP) of VD Business, provided additional detail surrounding Samsung’s new Micro RGB 130-inch TV, an industry-first technical achievement, as well as the company’s commitment to lifestyle TV innovation.

“As the quality of content improves, it’s natural for users to want a higher degree of immersion,” said EVP Lee. “As we develop our products, Samsung is focusing on the tangible experiences brought by technologies like VAC, rather than just their technical specifications.”

As Samsung celebrates twenty consecutive years as the world’s top TV brand, the VD Deep Dive underscored a clear message: leadership is earned through continuous innovation. By combining hardware excellence with intelligent, connected experiences, Samsung is shaping a future in which TVs deliver not only superior picture quality, but smarter, more personal and more meaningful experiences in homes around the world.

With minimalism having defined the visual language of the tech industry for the past two decades, this panel of designers convened by Samsung asked: What comes next? Together, the panelists explored how warmer, more expressive and emotionally resonant technology can shape meaningful experiences in today’s AI era, while also charting a path forward for the industry.

Design as an Act of Love

The session covered a shared view on the purpose of design as fundamentally people-first. “In recent years, design in tech has been somewhat uniform,” said moderator Debbie Millman. “Compared to other industries, the uniformity in the world of tech is an anomaly. So what if we were to extend technology beyond specifications and functionality?”

Samsung is currently addressing this question by introducing meaning beyond products by focusing on how technology fits into people’s lives, experiences and needs. The panelists discussed the growing importance of this mindset in the current landscape in which traditional barriers to entry such as access to tools, scale and technical capability continue to diminish.

The Human Side of Tech

The discussion highlighted technology’s role in making intention, care and humanity visible in everyday life. Panelists noted that technology should help people recognize the thoughtfulness embedded in the products they invite into their homes and routines.

In this context, Samsung Chief Design Officer Mauro Porcini shared Samsung’s design purpose: to enrich the quality of people’s lives through meaningful technology designed for humanity. He outlined the company’s commitment to help people live longer, live better, live louder and live on through advanced technologies that support wellbeing, creativity and self-expression.

Panelist Karim Rashid added to this sentiment, saying, “When we think about physical things in our world, we think not only about diversity of choice but also the fact that we can develop strong connections to objects,” he said. “Through design, you can end up with a very powerful, emotional connection with inanimate objects, or even products.”

Designing for Human Values

The panel went on to explore how AI can unlock new possibilities for expression when shaped by human values. Panelists discussed a shared view that AI reaches its true potential when guided by Emotional Intelligence and Human Imagination, not as a replacement for human creativity but as a force that expands it.

CDO Porcini articulated this with “AI × (EI + HI),” his approach to balancing Emotional Intelligence and Human Imagination to bring meaning to innovation. While describing this philosophy, CDO Porcini said, “When we design and develop, AI is amplified by Emotional Intelligence and Human Imagination. Then, when people use products, AI amplifies Emotional Intelligence and Human Imagination.” He added, “Do not fear technology. We are here to humanize it, guide it, and shape it.”

Through these insights, the session reinforced the belief that technology should be humanized, guided and shaped to serve people’s lives in increasingly new and meaningful ways.

Expressive Design Drives More Meaningful Experiences

The discussion reinforced the importance of expressive design in bringing human-centered purpose to life, creating experiences that reflect emotion, support self-expression, invite connection and stimulate imagination.

“Happiness is the aim of design,” said Fabio Novembre. “Our pursuit of happiness is through design, making the impossible possible. I strongly believe in design, and that it must move back to the center of the stage.”

Panelists noted that this reflects a shift from merely designing objects to designing experiences where emotion, meaning and identity are increasingly integral to how people relate to technology. This approach inspires a new kind of expression, resulting in designs that range from subtle and minimal to bold and imaginative — all meant to shape a future that isn’t just worth living, but worth loving.

Samsung Newsroom stepped inside to see how hardware innovation and AI-driven visual intelligence come together to create new immersive experiences.

Micro RGB 130”: CES Innovation Awards 2026 Best of Innovation Winner

The Micro RGB 130” TV made its debut at First Look. Visitors were first struck by its scale, then by the precision of its color reproduction across varied content. Micro RGB 130” also delivers 100% of the BT.2020 wide color gamut, certified by Verband der Elektrotechnik (VDE), to enable more accurate, life-like colors.

As screen sizes grow, maintaining image consistency becomes more challenging. Samsung addressed this with Glare Free technology, enabling uniform image rendering without distracting reflections — a key reason the Micro RGB 130” TV earned a CES Innovation Awards 2026 Best of Innovation honor.

Beyond the technology, the Micro RGB 130” TV’s Timeless Frame design reflects a modern evolution of Samsung’s TV legacy — preserving the Timeless Gallery concept first introduced at CES 2013. The lower edge of the frame meets the floor, creating the effect of a window that blends seamlessly into its surroundings.

The Micro RGB TVs will be available in 100-, 85-, 75-, 65- and 55-inch sizes.

Vision AI Companion: From Convenience to Comfort In Everyday Life

“Which team do you think will win today’s soccer match?”
“Can you tell me the recipe for the food on screen?”

The Vision AI Companion area showcased the range of interactions available through the TV. First introduced in 2025, the Vision AI Companion now understands casual, conversational prompts and delivers intelligent responses — from providing detailed information about a film to recommending music based on mood and even placing food orders.

Art TVs: Bringing Art Gallery Experiences Into the Home

The Frame and The Frame Pro

Building on the art experiences offered through Samsung Art Store, Samsung spotlighted its expanded Art TV lineup with a larger The Frame 98”. The built-in One Connect design simplifies installation, while the packaging box doubles as a wall-mounting guide.

Displayed alongside it, The Frame Pro 85” evoked the feel of a gallery space — showcasing Neo QLED picture quality with vivid clarity.

OLED S95H

The newly released OLED S95H TV, a CES Innovation Awards 2026 honoree, features an ultra-slim, bezel-free design that resembles a high-end picture frame mounted on the wall.

Art TVs can display more than 5,000 works currently exhibited in museums and other venues around the world. Samsung plans to expand the service through collaborations with global partners.

6K Gaming: Immersion on Another Level

Odyssey 3D Monitor

The glasses-free Odyssey 3D 32″ (G90XH6K) — the world’s first 6K 3D gaming monitor — invited visitors to experience their favorite games in new ways. Around 60 games can be enjoyed in 3D including “The First Berserker: Khazan,” “Stellar Blade,” “Lies of P: Overture” and “Mongil: STAR DIVE.”

“I tried gaming in 3D for the first time, and it felt completely new and immersive,” said Jerry Ruiz, a digital content creator from Kennewick, Washington. “Being able to play 3D games without wearing glasses was especially impressive — I don’t think I’ll be able to go back to regular gaming.”

Personalized Entertainment: Tailored to Individual Lifestyles

Tizen

The new Tizen operating system enables personalized recommendations through expanded content discovery. Viewers can access curated programming based on viewing trends and seasonal themes through a simple, intuitive interface.

Samsung extended entertainment beyond watching and listening by inviting visitors to take the mic with Stingray Karaoke on Samsung TV. With microphone connectivity, tambourine effects and applause sounds, the TV transforms into a karaoke system, while features such as echo, reverb and voice tuning recreate the feel of a professional performance. Visitors could also test their skills with Fender Play TV, available exclusively on Samsung TV. The service offers guitar tutorials led by top instructors, along with virtual band sessions through Jam mode.

Available in 30 countries, Samsung TV Plus brings a wide range of entertainment programming — from sports and music to creator content — across more than 3,500 channels and 66,000 video-on-demand titles.

Big Screen, Glare-Free Immersion

The large-display setup demonstrated Samsung’s Glare Free technology, delivering immersive paired with Micro RGB picture quality and spatial audio. The experience reflected Samsung’s vision of the TV as an Entertainment Companion.

Portable Screens: Made for Life on the Move

The Freestyle+

One area of the exhibition resembled a camping trip, featuring the new The Freestyle+ projector. Designed for portability, the device lets users enjoy their favorite content wherever they go.

Lightweight and compact, the projector features a minimalist design that blends into any space. AI OptiScreen automatically adjusts the image for different surfaces — including walls, ceilings and curtains — ensuring optimal viewing from virtually anywhere.

In addition, 3D Auto Keystone delivers an optimized, near-rectangular image even when projected onto uneven surfaces such as three-sided corners or curved curtains.

Audio Innovation: Sound for Every Space

Music Studio Series and Q-Symphony

Samsung unveiled a range of audio devices in multiple form factors, each made to deliver high-quality sound. Created in a second collaboration with French designer Erwan Bouroullec — following his earlier work with Samsung on The Serif TV — the Music Studio series of Wi-Fi speakers blends refined design with immersive audio, enhancing interior spaces wherever they are placed. The Music Studio series received a CES Innovation Awards 2026 honor.

Q Series All-in-One Soundbar

Samsung introduced its most cinematic soundbar to date with the new Q Series All-in-One Soundbar. The system features 13 built-in speakers and Sound Elevation technology — which raises dialogue toward the center of the screen. With Auto Volume and flexible installation options including wall mounting or tabletop placement, the soundbar delivers a clearer, more natural listening experience.

Sound Tower

The Sound Tower rounded out the audio lineup. Equipped with a built-in telescopic handle and wheels, the speaker can be easily moved and positioned as needed. Users can adjust lighting colors and effects with Party Lights+ and sound settings to suit different environments. With IPX4 water resistance, the Sound Tower delivers stadium-level energy for an immersive match-day experience.

Next-Generation Technology: Innovation Beyond the Screen

Micro LED 140″

Using microscopic chips that independently render color, the Micro LED delivered lifelike visuals with exceptional clarity. Shown on a massive 140-inch screen, the imagery created an immersive, cinema-like experience that felt true to life.

AI Beauty Mirror

In the next area, visitors entered a space modeled after a powder room where an oval-shaped mirror revealed itself as the AI Beauty Mirror. Powered by on-device AI, the technology signaled Samsung’s technology expansion into the beauty space.

The hybrid design combines a polarized mirror with a half mirror to improve reflectivity and transparency, delivering clearer, more precise visuals.

Audio-Visual Design Blends Sound With Form

A lineup of visually striking audio devices added a strong visual element to the booth. Reimagining the turntable, the Transparent Micro LED functioned as a music visualizer — resembling an LP floating in midair — while a built-in premium sound system ensured audio quality remained uncompromised.

Spatial Signage

Samsung also introduced Spatial Signage, a new display form factor that combines detailed 2D content with immersive 3D effects. Using spatial optical technology measuring just 52 millimeters thick, the display creates a pronounced sense of depth — as if an additional layer of space exists within the screen. The system integrates with existing Samsung signage, enabling centralized remote management of both content and hardware.

With life-size 3D effects and vivid visuals, Spatial Signage can be used for advertising, events, artist exhibitions and museum displays.

The Entertainment Companion zone at The First Look 2026 went beyond visual and audio enhancements, illustrating how AI can deliver both convenience and comfort when seamlessly integrated into everyday life.  Samsung aims to bring greater comfort and enjoyment to everyday life.

Samsung Electronics yesterday held “FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV” as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, Nevada, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid rise of free-ad-supported television (FAST).

The session highlighted the interconnected relationship between today’s rapidly evolving consumer behaviors and preferences, the transformation of content by technology and monetization models, the expanding role of creators as studios and the ways in which interactive and live experiences are catalyzing a shift from passive viewing into active engagement.

Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S., NBCUniversal Global TV Distribution.

FAST Gains Momentum as Audiences Recalibrate Value

As audiences grapple with subscription fatigue and a fragmented streaming landscape, the panel focused on how FAST is restoring simplicity and value to television. Samsung TV Plus anchored the conversation as a platform designed to reduce friction, offering hundreds of live and on-demand channels in one free, easily accessible experience across Samsung TVs and devices worldwide.

“The TV experience today can often feel like too much work for the viewer,” said SVP Brodsky. “Our goal with Samsung TV Plus is to simplify television again and combine the power of linear discovery with a modern, connected experience that feels effortless, curated and truly valuable.”

The panelists emphasized that FAST has evolved into a core part of the streaming ecosystem, complementing subscription and traditional models while delivering premium, proven programming at scale. For Samsung TV Plus, that evolution is rooted in shared experiences that elevate viewing and meet users not just where they already are, but where they want to be.

Hybrid Models Redefine the Streaming Ecosystem

Panelists emphasized that the evolution of streaming is less about replacing traditional models and more about expanding how audiences engage with content. FAST, subscription and linear distribution models are increasingly working in tandem, allowing studios to extend the life of proven franchises, reach new viewers and unlock additional value without sacrificing performance elsewhere. By leveraging data, audience behavior and decades of content insight, media companies are deploying FAST to complement existing channels and create a more resilient and diversified ecosystem.

EVP Bruce Casino highlighted how this approach has enabled NBCUniversal to bring both classic and contemporary content to FAST audiences while continuing to see strong performance across platforms. “FAST doesn’t replace traditional distribution, it extends it,” said Casino. “What we’re seeing is that when great content shows up in multiple places, it creates incremental value rather than cannibalization — allowing franchises to thrive across FAST, streaming and linear channels.”

Creators Emerge as the New Studios

The panel also examined how the changing nature of consumer habits and television platforms means content creators do not have to work exclusively with legacy studios to reach a broad audience. As this medium expands from social platforms to the living room, FAST is helping bridge digital culture and traditional TV, while also serving to elevate its production quality.

Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences.

One of the clearest examples of a brand that has taken the step from digital-first brand to legitimate TV studio is sketch comedy-improv collective Smosh. By launching a FAST channel with Samsung TV Plus, Smosh has been able to strengthen its connection with its already-dedicated fans while gaining access to a much larger viewer base. Due to this evolution, Smosh has enhanced long-term growth.

“Partnering with Samsung TV Plus allowed us to elevate our production quality and invest in the future of the Smosh brand,” said CEO Alessandra Catanese. “It was the right platform to help us reach a broader audience while positioning our content in a premium environment that supports where we’re headed as a company.”

Live and Interactive Experiences Drive Engagement

Looking beyond on-demand viewing, panelists discussed how live programming like concerts and interactivity are reshaping the television experience by creating shared moments that audiences actively participate in.

With features such as synchronized premieres and real-time participation, technology is transforming television from a passive activity into an interactive experience — fostering connection, excitement and a sense of belonging that brings viewers together organically. Together, the panelists agreed that the future of television will be defined by flexibility, cultural connection and experiences that invite participation, not just consumption.

“Authentic content that creates cultural connection and brings people together is what matters most,” said SVP Brodsky. “That’s why we’re investing in live events, creator programming and interactive formats that remind people why TV has always been the center of the home.”

As streaming continues to evolve, Samsung is focused on helping shape a TV ecosystem that delivers value for viewers, opportunity for creators and scale for advertisers — redefining what television can be in 2026 and beyond.

Samsung Electronics, a global leader in technology, today announced that Spatial Signage has been recognized by the Consumer Technology Association (CTA)® as part of the CES Innovation Awards® 2026 program. The award marks Samsung’s first-ever recognition in the Enterprise Technology category, coinciding with the company’s commercial display debut at the show.

Each year, the world-renowned CES Innovation Awards honor outstanding design and engineering across a vast range of technology products. As the #1 leader in global digital signage for 16 years,¹ this recognition further reinforces Samsung’s commitment to providing best-in-class display signage and solutions that help captivate and convert shoppers into customers.

First introduced at IFA 2025, Spatial Signage is a glasses-free 3D display that delivers an immersive visual experience. Using Samsung’s breakthrough display technology, it delivers immersive realism by adding multidimensional depth to 2D visuals, creating more captivating shopping experiences with existing content. The display’s sleek 52 mm profile and slim 85-inch frame allow for seamless placement in design-conscious environments, from big box chains to luxury stores and even stadiums. With Samsung VXT built in, users can remotely deploy in-store content across devices, from vivid images of in-store merchandise to enticing promotional offers.

Spatial Signage will be on display during official show hours at the Samsung Exhibition Zone at The Wynn Las Vegas from January 5-7, 2026.

For more on Samsung Spatial Signage, visit Samsung.com.

1. Omdia Q4 2024 Public Display Report; Based on sales volume. ︎

Samsung Newsroom experienced how an AI-powered appliance ecosystem delivers smarter, more seamless everyday living.

Making Daily Life Easier: Appliances that See, Listen and Suggest

At the entrance to the exhibition, connected AI appliances offered a glimpse of how intelligent connectivity can support everyday life at home. The Bespoke AI Refrigerator Family Hub, a CES Innovation Awards 2026 honoree, displayed Now Brief — a personalized overview of schedules and activity information — on its screen. FoodNote recapped food intake patterns and recommended recipes to help users make more informed grocery decisions.

Bespoke AI Jet Bot Steam Ultra robot vacuum cleaners assessed their surroundings using built-in cameras before starting to clean, while users asked Bixby questions and received immediate, conversational responses. The experience highlighted how appliances that see, listen and suggest are transforming the way household tasks are managed.

AI-Enriched Kitchens: Intelligence at the Heart of Food

In the AI Kitchen zone, Samsung showcased a range of home appliances including the Bespoke AI Refrigerator Family Hub, Bespoke Double Wall Oven, Bespoke AI 3-Door AutoView French Door Refrigerator and the Bespoke AI Wine Cellar. The lineup delivered a differentiated food experience powered by enhanced AI Vision, with Google Gemini integrated into the Bespoke AI Refrigerator Family Hub — the first such integration in a home appliance.

Visitors saw how AI Vision in the Bespoke AI Refrigerator Family Hub recognizes a wider range of food items as ingredients are added to or removed from the refrigerator.

Building on this capability, an improved AI Food Manager supports ingredient management and grocery planning, recommends recipes, and analyzes refrigerator usage to generate reports that help users use food more efficiently.

Visitors tested how the refrigerator’s built-in camera  out AI Vision functions by placing ingredients and removing them from the refrigerator, demonstrating how AI Vison works. They were also invited to open and close refrigerator doors using the hands-free voice command feature, Auto Door.

For wine storage, the SmartThings-based AI Wine Manager recognized wine bottle labels, updated storage locations in real time and tracked detailed information such as the wine’s name, category, grape variety and vintage.

Samsung’s advanced AI Hybrid Cooling technology drew visitors’ attention, as the world’s first system to detect appliance usage conditions while adjusting cooling methods in real time. Built on a dual-power structure combining an AI Inverter Compressor and a Peltier element, the system operates each power source separately or together as needed — reducing energy consumption while maximizing cooling efficiency.

AI-Optimized Homecare: Intelligent Cleaning for Everyday Living

The Home Companion concept extends into garment care and cleaning too. From washing and drying to everyday cleaning, appliances assess conditions independently and operate accordingly, helping to reduce the daily burden of household chores.

The Bespoke AI Laundry Combo features an additional booster heat exchanger alongside the main heat exchanger, improving dehumidification by up to 15% and supporting a maximum drying capacity of 20 kilograms while helping prevent overheating.

AI Wash+ detects load weight, fabric type and soil level to automatically adjust water and detergent levels, wash intensity, and drying temperature and time. AI VRT+ uses AI to analyze floor types and reduce washing machine vibration, helping create a quieter laundry environment.

“I really find doing laundry bothersome. The Bespoke AI Combo seems like it would make the process much simpler, which would be extremely helpful,” said David Watkins, an industry analyst from France. “I think the biggest advantage of achieving zero housework is the time it saves.”

Garment care is further enhanced through seamless device connectivity. When a specialized cycle — such as a blouse cycle — is selected on the Bespoke AI Combo, the same setting is automatically synchronized with the Bespoke AI AirDresser for a smooth transition from washing to post-laundry care.

In addition, the wrinkle-focused care function uses powerful airflow and high-temperature steam to remove wrinkles in a short amount of time.

The cleaning lineup impressed visitors with its enhanced performance. Samsung showcased its cordless stick vacuums, including the Bespoke AI Jet Ultra which offers the world’s strongest suction power as well as the recently released Jet Fit, its lightest model to date.

The Bespoke AI Jet Bot Steam Ultra uses AI object and liquid recognition to intelligently identify furniture, cables and even colored or clear liquids — cleaning or avoiding them based on user settings. The EasyPass Wheel allows the robot vacuum to navigate door thresholds and mats up to 60 millimeters with ease, while side brushes and a mopping pad clean along corners and walls.

Powered by up to 10 watts of suction power and a Qualcomm Dragonwing AI chipset, the vacuum removes dust and debris from floors, washes mop pads at high temperatures and sanitizes them with 100 degrees Celsius steam — helping to reduce odors and maintain a cleaner, more hygienic home environment.

“I have three dogs, and hair gets everywhere,” said Vanessa Katherina Morales Gurrero, a digital content creator from Panama. “The robot vacuum will be my best friend.”

Durability and Reliability: Built to Last

For home appliances to serve as long-term companions, performance must be matched by durability. Over the past 50 years, Samsung has improved the design of key components — producing more than half a billion compressors and motors — to boost efficiency and durability while extending product lifespan.

Software support is equally robust. With up to seven years of software updates, users benefit from new features as well as ongoing improvements in device connectivity, security and the user interface. Samsung introduced Home Appliances Remote Management (HRC) in 2017 to allow users to update and manage their appliances. Visitors were introduced to the new AI version that can actively monitor performance and usage, recommending preventative measures before they come up.

Designed around the vision of freedom from household chores, Samsung’s Home Companion zone showcased how AI-powered capabilities and camera-, screen- and voice-based form factors are expanding the role of home appliances in everyday life. Samsung looks ahead to a future shaped by appliances that truly see, listen and suggest.

Making Invisible Intelligence Feel Trustworthy

As AI increasingly anticipates needs, curates routines and operates autonomously across devices, panelists Allie K. Miller, CEO of Open Machine; Amy Webb, CEO of the Future Today Strategy Group; Zack Kass, Global AI Advisor at ZKAI Advisory and former Head of Go-To-Market at OpenAI; and Shin Baik, AI Platform Center (APC) Group Head at Samsung Electronics, emphasized that trust must be earned not through promises, but through consistent, understandable behavior.

At the session, Samsung shared its approach to trust-by-design, highlighting the importance of AI systems that are predictable, transparent and easy for users to control. “When it comes to AI, users are looking for transparency and control,” Allie Miller said. “They want to be leaders in their own personalized experiences — to understand whether an AI model is running locally or in the cloud, to know their data is secure and to clearly see what is powered by AI and what is not. That level of visibility builds confidence. On the provider side, there is a responsibility to show up for users by designing personalized experiences around the core components of trust — clarity, security and accountability.”

Samsung also underscored how on-device AI allows personal data to remain local whenever possible, while cloud-based intelligence can be used selectively when greater speed or scale is required, giving users flexibility without compromising privacy.

Security Built for an AI-Driven World

The panel also explored how, as intelligence becomes distributed across phones, TVs and home appliances, security must evolve. In the session, Samsung highlighted its Knox security platform — which now protects billions of devices from the chipset up — as well as Knox Matrix, a cross-device security framework that enables products to authenticate and protect one another.

“Trust in AI starts with security that’s proven, not promised,” Shin Baik said. “For more than a decade, Samsung Knox has provided a deeply embedded security platform designed to protect sensitive data at every layer. But trust goes beyond a single device — it requires an ecosystem that protects itself. With Knox, devices continuously authenticate and monitor one another, so each device acts as a shield for the rest, creating a resilient, secure environment users can rely on.”

A Cross-Industry Conversation on the Future of Trust

Shin Baik emphasized how trust grows when AI behaves predictably and securely across devices, arguing that users need visible signals of control rather than “black box” systems. Samsung pointed to its partnerships with industry leaders such as Google and Microsoft as a way to strengthen shared security research, interoperability and ecosystem-wide protection, while Allie Miller highlighted the importance of transparency for users including clear visibility into where AI models run, how data is used and explicit labels that show what is powered by AI and what is not. Meanwhile, Zack Kass added that while misinformation and misuse present real challenges, “For every risk, there is also a countermeasure and technology itself will play a critical role in mitigating AI’s downsides.”

Amy Webb evaluated the relationship between trust and the purchasing habits of consumers. “I don’t think they’re making decisions based on trust alone,” she said. “People aren’t paying for trust. They don’t buy things because of trust. They buy things because of convenience. So, if the AI piece of this hooks people in, it makes their lives easier and more convenient.”

As AI becomes increasingly invisible, the panel concluded that the technologies that earn long-term trust will be those that prioritize security, transparency and meaningful user choice from the start.

“At Samsung, we believe true innovation starts with getting the fundamentals right,” said Won-Joon Choi, President, Chief Operating Officer (COO) and Head of the R&D Office, Mobile eXperience (MX) Business at Samsung Electronics. “Performance defines the PC experience. With the Galaxy Book6 series, we combine unparalleled speed and power with dependable AI to deliver the exceptional productivity and creativity capabilities users expect from Samsung.”

Engineered for Unmatched Performance

Pairing cutting-edge hardware with immersive visuals and audio in a slim and portable design, the Galaxy Book6 series delivers Samsung’s most advanced PC performance yet. Powered by Intel® Core Ultra Series 3 processors — the first client system-on-chips (SoCs) built on Intel 18A — Galaxy Book6 delivers efficient, high-speed CPU, GPU and NPU¹ performance, enabling lightning-fast processing, seamless multitasking and more responsive AI.

• The new Intel® Core Ultra Series 3 processors,² built on Intel 18A — 1.8-nanometer class node — deliver up to 16 new performance-cores (P-cores) and efficient-cores (E-cores), enabling 60% faster CPU performance³ than previous generation. And with an integrated NPU that delivers up to 50 TOPS, AI-driven tasks like image cleanup, instant translation and intelligent search happen instantly, without relying on the cloud.
• With the latest NVIDIA® GeForce RTX 5070/5060 Laptop GPU, Galaxy Book6 Ultra unlocks next-level creativity and entertainment experiences with high-speed AI image generation, super-smooth video playback and editing and deeply immersive gaming.

To maximize performance, powerful hardware must be supported by an equally advanced thermal system. Samsung meticulously designed a cooling architecture that delivers efficient and consistent operation, without the trade-off of excess noise. The newly optimized vapor chamber and airflow system enhance heat dissipation while maintaining quiet operation across Galaxy Book6 Ultra and Pro models, marking the first time the Pro series uses a vapor chamber.

• The vapor chamber is newly introduced in Galaxy Book6 Pro and redesigned with a larger surface area in Galaxy Book6 Ultra, distributing heat more evenly to keep the devices cool and ensuring responsiveness under heavy workloads.
• Galaxy Book6 Ultra and Pro have increased the size of their fins, thin metal components attached to the vapor chamber that increase surface area and allow air from the fan to carry heat away. By expanding the surface area, heat is transferred and released more effectively, improving cooling efficiency by 35%⁴ compared to the previous generation.
• In Galaxy Book6 Ultra, a newly added dual path outlet fan and heatsink absorb heat from the processor and other internal components and dissipate it, preventing overheating and performance slowdowns.
• The re-engineered fan has an optimized angle that releases heat quickly and efficiently, a larger inlet grill that improves airflow by allowing more heat to be expelled through the fan and Samsung’s proprietary uneven blade spacing technology, which minimizes fan noise.

Performance combines powerful capability with long-lasting battery life, so Samsung designed Galaxy Book6 to deliver the lasting power required for truly seamless, all-day operation. More efficient power management extends real-world usage, giving users extra time to stay productive and connected, wherever the day takes them.  

• Engineered with Samsung’s longest-lasting Galaxy Book battery yet, Galaxy Book6 Ultra and Pro series deliver up to 30 hours⁵ of video playback, extending everyday usage by approximately five additional hours compared to the previous generation.
• Super-fast charging on Galaxy Book6 Ultra restores up to 63% of battery life in just 30 minutes, so users can plug in during a quick coffee break and power through hours of meetings, classes or creative work without slowing down. 

The screen is what users engage with all day long, which is why Galaxy Book6 Ultra and Pro introduce a significantly upgraded display that delivers vivid, high-contrast visuals with exceptional clarity in any lighting, minimizing glare while maintaining rich detail and depth.

• With an HDR peak brightness of up to 1000 nits, the advanced Dynamic AMOLED 2X display⁶ with touch screen offers clear contrast and vivid color indoors or outdoors, while an SDR peak brightness of 500 nits ensures exceptional clarity for everyday tasks. Users can easily interact with the touch screen and can edit content directly on the screen.
• Vision Booster⁷ intelligently adapts the display to outdoor environments by analyzing ambient lighting and on-screen content, enhancing visibility and color accuracy even in bright sunlight. Combined with advanced anti-reflective technology that minimizes glare, it ensures clearer, more comfortable viewing experiences wherever you are.
• True Bright 1300⁸ certification ensures the display achieves perceived brightness levels that enhance clarity and vibrancy, while the True Black 0.0005 nits enables real black levels for immersive viewing — perfect for creative work, entertainment and productivity.
• An adaptive 30Hz to 120Hz refresh rate delivers smooth, fluid motion that’s ideal for animation, gaming and video streaming.
• Corning® Gorilla® Glass with DXC⁹ enhances durability with improved drop and scratch resistance, while reducing front-surface reflection by up to 75% compared to standard glass. This advanced glass composite ensures improved viewing clarity even in bright environments while maintaining the renowned resilience of Gorilla Glass for long-lasting performance.

A truly complete PC experience balances striking visuals with powerful, high-quality sound. To match their displays, Samsung equipped Galaxy Book6 Ultra and Pro with optimized speaker placement that delivers balanced sound, keeping voices clear during meetings and classes and bringing rich, immersive bass to movies and gaming.

• In Galaxy Book6 Ultra, six speakers with Dolby Atmos®, including four force-canceling woofers and two tweeters, deliver high octaves and powerful bass for crisp and clear room-filling sound that’s perfect for immersive movie watching, gaming and music playback.
• A balanced, back-to-back woofer design in Galaxy Book6 Ultra cancels vibration to reduce distortion, keeping sound clean and the laptop stable, even at higher volumes.
• Across both Galaxy Book6 Ultra and Galaxy Book6 Pro 16, up-firing tweeters enhance clarity and openness for calls and dialogue, while side-firing woofers produce deeper, more dynamic bass, adding impact to music and entertainment.

Slim and Balanced All the Way 

Samsung’s hardware heritage is reflected in a design in which performance is matched with purposeful craftsmanship, resulting in slim, premium PCs built for everyday versatility. Every element down to the smallest unseen detail has been thoughtfully engineered to achieve harmonious balance and effortless usability.

• Through reconfigured internal and external components — including a wider vapor chamber, thinner fan, redesigned display structure, refined bezels and a precision-engineered hinge — Galaxy Book6 Ultra and Galaxy Book6 Pro 16” achieve a noticeably slimmer profile that’s sleek, portable and easier to carry throughout the day. Galaxy Book6 Ultra measures just 15.4mm, delivering a 1.1mm reduction in thickness¹⁰ compared to Galaxy Book4 Ultra. Galaxy Book6 Pro 16” measures just 11.9mm, delivering a 0.6mm reduction in thickness compared to Galaxy Book5 Pro 16.”
• Perfect symmetry defines the Galaxy Book6 series design, creating a unified, premium look with clean, balanced lines complemented by Galaxy’s signature curved corners and classic centered logo.
• The centrally designed two-tone keyboard¹¹ and haptic touch trackpad create visual balance while enhancing comfort for hand placement and enabling precise fingertip control. This ensures smooth navigation and a consistent typing experience, enhancing usability and allowing users to type naturally and effortlessly while minimizing the occurrence of typos.
• Galaxy Book6 series’ internal design is organized, clean and well-balanced. Through meticulous engineering, Samsung’s redesigned PCB layout distributes space and weight more evenly to support a slimmer profile, stable performance and long-term reliability.

All-Day Productivity and Connectivity With Galaxy AI 

All-day productivity powered by AI requires speed, stability and sustained performance. Galaxy Book6 combines high-powered computing with Galaxy AI¹² to deliver fast and intuitive experiences that effortlessly span on-device and cloud-based intelligence. The result is smart tools that feel instant, reliable and ready to keep up from morning to night.

• AI Select¹³ allows users to easily select any text using their fingertips on a touchscreen and instantly get helpful information and insights while browsing, shopping or viewing content online. And with AI cut out, users can now instantly cut out backgrounds from images, making it easy to prepare high-quality visuals for presentations, e-commerce listings or marketing materials.
• Search¹⁴ becomes easier using natural language, Galaxy AI understands users’ intention, users can simply describe the content they’re looking for and quickly locate it — whether it’s a photo from a family vacation, adjusting settings or a file from two weeks ago. 
• Note Assist¹⁵ enhances writing and note-taking by summarizing text and translating notes into multiple languages, ideal for quickly organizing ideas after meetings or converting notes into another language for collaboration with global teams. 
• Storage Share¹⁶ permits seamless access to photos and files across Galaxy devices, so users can open photos stored on their Galaxy phone and edit them on Galaxy Book6’s larger screen without the need to use cables or external drives.
• Link to Windows¹⁷ on your Galaxy phones brings phone apps, messages and notifications to Galaxy Book6’s larger display for more comfortable and efficient multitasking. For example, users can capture a photo on their Galaxy phone, refine it with Generative Edit and continue making edits on their PC. Or they can use Live Translate during calls or chats and translated content can then be reviewed comfortably on their laptop’s larger screen.
• Nearby Devices¹⁸ allows users to see devices at a glance and easily connect them with drag and drop to check available features right away. For example, during a meeting, users can quickly link their Galaxy Book6 to a Galaxy Tab or Galaxy smartphone to share files, mirror screens or control devices together easily — unlocking seamless collaboration and productivity.
• Multi Control¹⁹ allows a single cursor to move across Galaxy Book6, phone and tablet, empowering effortless copy, paste and drag-and-drop between devices. Users can pull a photo from their phone or text from their Galaxy Tab and drop them directly into a presentation on their PC — perfect for working quickly and efficiently.
• Second Screen²⁰ lets users expand their workspace instantly for added flexibility, such as by pulling up and viewing research on a Galaxy Tab while editing a document on Galaxy Book6.²¹

Advanced Security Backed by Samsung Quality and Care 

The Galaxy Book6 series is backed by Samsung’s commitment to long-term reliability, ensuring dependable performance users can trust. Samsung Knox provides multi-layered, hardware-based security to block attacks and protect data, while Windows 11 Secured-core PC features add an additional layer of defense. Every Galaxy Book6 undergoes rigorous durability and quality testing to meet Samsung’s highest standards and for added peace of mind, Samsung Care+²² offers comprehensive coverage for accidental damage, repairs and replacements, so users can focus on work, creativity and connection with confidence.

Availability 

Galaxy Book6 Ultra, Galaxy Book6 Pro and Galaxy Book6 will be available in Grey or Silver and in select markets starting late January, 2026. Additionally, there will be a Galaxy Book6 Enterprise Edition that brings features and solutions optimized for a managed IT environment, available in certain markets starting April 2026.

For more information about the Galaxy Book6 series, please visit: Samsung Global Newsroom or Samsung.com. 

Specifications 

​ Galaxy Book6 Ultra (16-inch)
Dimension*	356.9×248.0×15.4mm
	*Accuracy of numbers may vary depending on measurements used.
Weight*	1.79kg (INT)	1.89kg (EXT)
	*Weight may vary by market.
OS	Windows 11 Home
	*Edition version and availability timing may vary depending on model and/or market.
Display	16.0″* Touch AMOLED, Anti-Reflective, WQXGA+ (2880×1800), 1000 nits
	* Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.
Processor*	Intel® Core Ultra X9 / 9 / X7 / 7 Series 3 (Intel® Evo Edition)
	*Specifications may vary depending on model and/or market.
NPU*	Intel® NPU (up to 50 TOPS)
	*NPU performance may vary by processor.
Graphic*	Intel® Arc Graphics (INT)	NVIDIA® GeForce RTX 5060/5070 GDDR7 8GB (EXT)
	*Specifications may vary depending on model and/or market.
Network*	Wi-Fi 7, Bluetooth v5.4, 802.11be2x2
	*Wi-Fi 7 availability may vary due to OS version, market, location, network conditions and other factors. Actual speed may vary by market, carrier and user environment. Wi-Fi 7 wireless network routers required and sold separately.
Color	Gray
Memory*	32GB (LPDDR5X)	16GB/32GB/64GB (LPDDR5X)
	*Availability may vary by model.
Storage	512GB/1TB/2TB SSD (PCIe), Expansion Slot
	*Availability may vary by model and/or market  **Actual storage space availability may vary depending on pre-installed software and by market, file size and format.
Camera	2MP (1080p FHD)
Microphone/Speaker	Internal Dual Array Digital Microphones / Six speaker, Dolby Atmos®
Keyboard*	Two tone Pro keyboard (Backlit keyboard)
	*Keyboard layout may vary by market.
Trackpad	Haptic touch Trackpad
Battery*	80.20 Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging*	100W (INT) USB Type-C Adapter	140W (EXT) USB Type-C Adapter
	*The inbox charger and data cable are USB Type-C.
Port*	Thunderbolt4 (2), USB Type-A, HDMI 2.1 port (Supports 8K@60, 5K@120),  SD, Headphone/Microphone
	*Actual speed of USB may vary depending on user environment.

​ Galaxy Book6 Pro (14-inch)			​ Galaxy Book6 Pro (16-inch)
Dimension*	314.2×220.6×11.6mm		356.9×248.0×11.9mm
	*Accuracy of numbers may vary depending on measurements used.
Weight*	1.24 kg		1.59 kg
	*Weight may vary by market.
OS	Windows 11 Home
	*Edition version and availability timing may vary depending on model and/or market.
Display	14.0″ Touch AMOLED, Anti-Reflective		16.0″ Touch AMOLED, Anti-Reflective
Processor*	Intel® Core Ultra X7 / 7 / 5 (Intel® Evo Edition)
	*Specifications may vary depending on model and/or market.
NPU	Intel® NPU (up to 50 TOPS)
	*NPU performance may vary by processor.
Graphic*	Intel® Arc Graphics / Intel® Graphics
	*Specifications may vary depending on model and/or market.
Network*	Wi-Fi 7, Bluetooth v5.4, 802.11be2x2
	*Wi-Fi 7 availability may vary due to OS version, market, location, network conditions and other factors. Actual speed may vary by market, carrier and user environment. Wi-Fi 7 wireless network routers required and sold separately.
Color	Gray, Silver
Memory*	16GB/32GB (LPDDR5X)
	*Availability may vary by model.
Storage	256/512GB/1TB SSD (PCIe), Expansion slot (Galaxy Book6 Pro 16-inch only)
	*Availability may vary by model and/or market  **Actual storage space availability may vary depending on pre-installed software and by market, file size and format.
Camera	2MP (1080p FHD)
Microphone/Speaker	Internal Dual Array Digital Microphones / Stereo speaker, Dolby Atmos®		Internal Dual Array Digital Microphones / Quad speaker, Dolby Atmos®
Keyboard	Two tone Pro keyboard (Backlit keyboard)
	*Keyboard layout may vary by market.
Trackpad	Haptic touch Trackpad
Battery*	67.18 Wh (Typical)		78.07 Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging*	65W USB Type-C Adapter
	*The inbox charger and data cable are USB Type-C.
Port*	Thunderbolt4 (2), USB Type-A, HDMI 2.1 port (Supports 8K@60, 5K@120),  Headphone/Microphone
	*Actual speed of USB may vary depending on user environment.
2nd SSD	Unavailable	Available

​ Galaxy Book6 (14-inch, 16-inch)
Dimension*	313.4×221.1×14.9mm	357.1×248.0×16.8mm (Touch) 357.1×248.0×14.9mm(Non-Touch)
	*Accuracy of numbers may vary depending on measurements used.
Weight*	1.48 kg	1.85 kg (Touch) / 1.75 kg(Non-Touch)
	*Weight may vary by market.
OS	Windows 11 Home
	*Edition version and availability timing may vary depending on model and/or market.
Display	14.0-inch IPS Anti-Glare, WUXGA (1,920×1,200), 350 nits	16.0-inch IPS Touch, WUXGA (1,920×1,200), 350 nits 16.0-inch IPS Anti-Glare,WUXGA (1,920 x 1,200), 350 nits
	* Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.
Processor	Intel® Core Ultra 7 / 5
	*Specifications may vary depending on model and/or market.
NPU	Intel® NPU (up to 49 TOPS)
	*NPU performance may vary by processor.
Graphic	Intel® Graphics
	*Specifications may vary depending on model and/or market.
Network	Wi-Fi 6E, Bluetooth v5.4, 802.11 ax 2×2
	*Actual speed may vary depending on market, carrier and user environment. Wi-Fi 6E availability may vary due to OS version, market, location, network conditions and other factors. Wi-Fi 6E wireless network routers required and sold separately.
Color	Gray, Silver
Memory	16GB/32GB (LPDDR5X)
	*Availability may vary by model.
Storage	256GB/512GB/1TB SSD (PCIe), Expansion Slot (14-inch, 2230 only)
	*Availability may vary by model and/or market  **Actual storage space availability may vary depending on pre-installed software and by market, file size and format.
Camera	2MP
Microphone/Speaker	Internal Dual Array Digital Microphones / Stereo speaker, Dolby Atmos®
Keyboard	Two tone Pro keyboard (Backlit keyboard)
	*Keyboard layout may vary by market.
Trackpad	Click Pad
Battery*	61.2 Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging*	45W USB Type-C Adapter
	*The inbox charger and data cable are USB Type-C.
Port*	USB Type-C (2), USB Type-A (2), HDMI, microSD, RJ45, S-Lock, Headphone/Microphone
	*Actual speed of USB may vary depending on user environment.
2nd SSD	Available (14-inch, 2230 only)	Available

1. CPU and GPU specifications may vary depending on model, country, or region. ︎
2. Intel Core Ultra Series 3 processors are compatible with Copilot+ PCs. ︎
3. For more information visit intel.com/performanceindex Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries. ︎
4. Heat dissipation improvement of 35% compared to Galaxy Book5 Pro 16″ with Intel^® Core Ultra 7 (Series 2) 258V processor. Results are based on internal testing and actual performance may vary by model, usage conditions and environment. ︎
5. Based on results from internal lab tests for local video playback time conducted by Samsung. Tested with results from a pre-release version of the device using inbox 65W charger under settings (1080p video playback from video files stored on the device’s local storage, player-Windows video players (Media Player, Movies & TV, Films & TV) with full screen, brightness-150 nits, wired earphone with default volume, airplane mode on, keyboard backlight off) without connection to Wi-Fi or mobile network, measuring the time until the device is discharged to 2%. Battery life varies significantly depending on settings, network environment, usage patterns and other factors. Actual charging speed may also vary depending on the actual usage, charging conditions and other factors. ︎
6. The Dynamic AMOLED 2X display used in Galaxy Book6 Pro has received the “Eye Care” certification from SGS based on its ability to drastically reduce the harmful effects of blue light. More information on this certification can be found on www.sgs.com/performance. ︎
7. Vision Booster feature available only when HDR Mode is turned off. ︎
8. This verification applies only to the OLED panel itself, not to the assembled product incorporating such panels, as UL’s testing was performed on a standalone OLED panel, not as part of a set incorporating such panels. ︎
9. Corning® Gorilla® Glass with DXC complements the legendary toughness of Corning® Gorilla® Glass to deliver both anti-reflective optics and significantly improved scratch performance compared to competitive anti-reflective coatings. In Corning laboratory tests, the glass composite enhanced display readability through a 75% improvement in front surface reflection, versus standard cover glass, and increased the display contrast ratio by 50% with the same display brightness. ︎
10. Thickness, weight and color availability may vary by model, configuration and country. ︎
11. Keyboard layout may vary by model or type of language. ︎
12. Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those services listed under “Advanced intelligence” in the current Samsung Services Terms and Conditions. ︎
13. Requires internet connection. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. AI Select download and installation may be required when launching the app for the first time. ︎
14. Service availability may vary by country, region or language. Certain languages may not be available. ︎
15. Summary for Note Assist requires a network connection and Samsung Account login. Service availability may vary by language. Summary feature for Note Assist is activated when a certain number of characters is met and is under the character limit. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed. ︎
16. Each device must be signed in to same Samsung account and must have both Wi-Fi and Bluetooth turned on. Requires updated Galaxy phones and tablets with One UI 7 or higher and kernel version 5.15 or higher and Galaxy Book2 or later (Intel) and Galaxy Book4 or later (Arm) and Samsung Smart TV models including U8000 and above released after 2025. Feature availability may vary by region and device model. ︎
17. Users must link their Samsung Galaxy device to their Windows PC through ‘Link to Windows’ on the phone and Microsoft Phone Link Apps on PC and follow the set-up prompts, including being signed into the same Microsoft account. ‘Link to Windows’ is preloaded on select Galaxy devices. PC (Microsoft Phone Link App) requires Windows 10 or above. Microsoft Phone Link recommends Samsung Galaxy device to be on the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens or may require a touchscreen. ︎
18. To use Nearby Devices, the following conditions must be met. Feature availability: Phone, tablet or PC must be signed in to the same Samsung account and must have both Wi-Fi and Bluetooth turned on. Galaxy phones and tablets require One UI 7 or higher. Galaxy Books with Nearby Devices require the app to be installed from the Microsoft Store and the software versions below are also required. Samsung Settings 6.0 or higher (Arm), Samsung Continuity Service 1.13 or higher. Discoverable devices: Devices that meet the conditions below will appear when the Nearby Devices button is tapped in the quick panel. Galaxy phones and tablets: Must be signed in to the same Samsung account and Bluetooth must be turned on. One UI 7 or higher is required to use all features. Limited features are available if phone or tablet has One UI 4.1.1 or higher and Continuity Service 1.2.27 or higher. Galaxy Book must be signed in to the same Samsung account and Bluetooth must be turned on and requires Samsung Settings 6.0 or higher (Arm), Samsung Continuity Service 1.13 or higher. Samsung TVs and Smart monitors and projectors must be turned on and must have connected to this phone/tablet at least once using Smart View or DeX. Only TVs released in 2016 or later are supported. Not discoverable on Galaxy Books. Galaxy Buds, watches, fitness bands and rings must be paired with this device using Bluetooth. Bluetooth must be turned on. Galaxy Buds must be removed from case or case must be opened. Galaxy Watch4 and above are supported. Watches, bands and rings aren’t discoverable on Galaxy Books or tablet. ︎
19. Each device must be registered with a single Samsung Account and connected to the same Wi-Fi network. Multi Control requires updated Galaxy phones and tablets with One UI 5.1.1 or above and Galaxy Book series devices released in 2021 or later with Samsung Settings v1.5 (Intel) or Samsung Settings v3.3 (Arm) and 2024 TVs or 2024 Smart monitors. Some functions (such as Copy & Paste or Drag & Drop) may not be available when using certain device models and apps. Feature availability may vary by region (e.g. not provided in the People’s Republic of China). ︎
20. For a better experience, both devices must be signed in to the same Samsung account. Galaxy Tab S10 Ultra and Galaxy Book5 Pro sold separately. Available on select Samsung Galaxy Tab models only, including Galaxy Tab S10+, Tab S10 Ultra, Tab S9, Tab S9+, Tab S9 Ultra, Tab S9 FE, Tab S9 FE+, Tab S8, Tab S8+, Tab S8 Ultra and Tab Active4 Pro with One UI 3.1 or later versions installed. Available on Samsung Galaxy Book series devices with Windows 10 2004 OS or later version installed. Some additional functions are supported only on Samsung Galaxy Book series devices. Some apps may not support this feature for content protection purposes. ︎
21. To use Nearby Devices, the following conditions must be met. Feature availability: Phone, tablet, or PC must be signed in to the same Samsung account and must have both Wi-Fi and Bluetooth turned on. Galaxy phones and tablets require One UI 7 or higher. Galaxy Books with Nearby Devices require the app to be installed from the Microsoft Store, and the software versions below are also required. Samsung Settings 6.0 or higher (Arm), Samsung Continuity Service 1.13 or higher. Discoverable devices: Devices that meet the conditions below will appear when the Nearby Devices button is tapped in the quick panel. Galaxy phones and tablets: Must be signed in to the same Samsung account and Bluetooth must be turned on. One UI 7 or higher is required to use all features. Limited features are available if phone or tablet has One UI 4.1.1 or higher and Continuity Service 1.2.27 or higher. Galaxy Book must be signed in to the same Samsung account and Bluetooth must be turned on and requires Samsung Settings 6.0 or higher (Arm), Samsung Continuity Service 1.13 or higher. Samsung TVs and Smart monitors and projectors must be turned on and must have connected to this phone/tablet at least once using Smart View or DeX. Only TVs released in 2016 or later are supported. Not discoverable on Galaxy Books. Galaxy Buds, watches, fitness bands, and rings must be paired with this device using Bluetooth. Bluetooth must be turned on. Galaxy Buds must be removed from case or case must be opened. Galaxy Watch4 and above are supported. Watches, bands, and rings aren’t discoverable on Galaxy Books or tablet. ︎
22. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. ︎

The Dynamic AMOLED 2X display with a tough screen, protected by Corning® Gorilla® Glass with DXC, offers vivid color and clarity. Meanwhile, our advanced speaker system with Dolby Atmos® and refined two-tone keyboard elevate the user experience. With up to 30 hours of battery life and rapid charging, users stay powered all day.

Galaxy AI features — like AI Select — enable smarter, more intuitive work across devices, unlocking new possibilities for productivity and creativity. Backed by Samsung Knox security and rigorous quality testing, Galaxy Book6 Series are built for reliability and peace of mind.

Samsung Electronics today convened leaders across industries to discuss the importance of smart home interoperability in the first of its Tech Forum panels at CES 2026 at The Wynn in Las Vegas, Nevada. In the session, titled “When Everything Clicks: How Open Ecosystems Deliver Impactful AI,” experts discussed how cross-industry partnerships are transforming connected homes into intelligent environments that feel seamless, safe and genuinely supportive of people’s lives.

Openness as the Foundation of Home AI

The panelists agreed that the next era of home intelligence must be built on open collaboration, not closed ecosystems. As homes increasingly rely on devices and services from many brands and industries, openness enables AI systems to work together in ways that create real-world impact. Samsung shared its belief that open connectivity allows appliances, energy systems, safety services and partners across industries to deliver experiences that would be impossible in siloed environments.

“Home is the most personal place in our lives, so home AI must earn trust — quietly, respectfully and with value users can feel,” said Yoonho Choi, President & Chair of the Board of the Home Connectivity Alliance and Head of Strategic Alliances at Samsung Electronics. “That requires interoperability across brands, so the home works as one system instead of disconnected features. Through cooperation with HCA and across industries, we’re turning openness into outcomes: safer homes, simpler routines and measurable savings — built on consent and transparency.”

Powering the World’s Largest Connected Home Ecosystem

Samsung highlighted the scale and depth of its connected ecosystem, noting that more than 500 million users are already part of the SmartThings community. With over a decade of leadership in connected living, Samsung brings deep insight into how AI companionship in the home is evolving, from today’s smart devices to tomorrow’s system-wide intelligence.

This foundation allows Samsung to design AI experiences that coordinate across appliances and services, delivering value that feels natural rather than technical.

“It’s crucial to deliver tangible user benefits that make people’s lives better,” said Michael Wolf, founder and editor-in-chief of The Spoon. “Along these lines, there’s no area that will bring more benefit than a broadly connected kitchen — one that allows users to understand what’s in their refrigerator while connecting to the water and heating networks, allowing for a more holistic understanding that takes preventative action.”

Turning Collaboration Into Measurable Consumer Benefits

The panel also examined how open ecosystems enable measurable benefits for consumers through cross-industry partnerships. Samsung highlighted its collaboration with Hartford Steam Boiler (HSB) as a first-of-its-kind example of how smart home data — used responsibly and transparently — can deliver meaningful outcomes.

“We’re at a point where the connected home can bring seamless integration into user lifestyles, which begins to develop trust in smart home equipment that results in direct benefits to consumers,” said Jed Usich, Senior Vice President of Strategic Growth Solutions at HSB. “Through our partnership with Samsung, we’ve created a bridge to the insurance industry that takes simple datapoints and turns them into tangible savings for consumers.”

Designing AI That Feels Human, Not Intrusive

Throughout the discussion, the panelists emphasized that for home AI to succeed, it must feel emotionally intelligent and fit naturally into routines including cooking, relaxing, entertaining and caring for families. Design, storytelling and behavioral understanding all play a role in making connected devices feel like calm, reliable companions.

Together, the panelists agreed that the future of home AI depends on interoperability, responsible data use and collaboration across industries, ensuring intelligent homes deliver real value without compromising trust.

As AI becomes more ambient and system-wide, Samsung remains focused on building open ecosystems that make connected living simpler, safer and more meaningful, proving that when everything clicks, home AI can truly improve everyday life.

The First Look 2026 by Samsung Electronics unveiled a forward-looking vision for AI under the theme “Your Companion to AI Living.” Held in Samsung’s dedicated space at Wynn Las Vegas, the exhibition guided visitors through how AI can enhance everyday enjoyment and convenience while supporting health and safety.

Samsung Newsroom explored the exhibition, highlighting the company’s evolving AI companion experiences across entertainment, home and care.

AI Gallery Zone: An Artistic Welcome to AI Living

The AI Gallery zone welcomed visitors with iconic works from both Eastern and Western art, seamlessly integrated into the space. Featured pieces included Vincent van Gogh’s “Starry Night Over the Rhône,” along with selections from the Lee Kun-Hee Collection — donated to public institutions by the late Samsung chairman and available through Samsung Art Store — such as Jeong Seon’s “Clearing After Rain on Mount Inwang” and the Joseon Dynasty painting “Sun, Moon, and Five Peaks.”

Entertainment Companion Zone: Every Moment of Sight and Sound

The Entertainment Companion zone stood out as the exhibition’s largest area, featuring a variety of visual display and audio products. Excitement built as Samsung debuted the Micro RGB 130” TV, winner of the CES Innovation Awards 2026 Best of Innovation.

Centered on the Micro RGB TV, the Vision AI showcase highlighted hands-free interaction. Through voice commands, visitors could look up match predictions, search for recipes or play music — demonstrating how the TV functions as an Entertainment Companion.

Beyond innovation, this year’s lineup emphasized a refined design philosophy balancing simplicity and elegance. Highlights included the Music Studio 5 and Music Studio 7, Wi-Fi speakers developed in collaboration with French designer Erwan Bouroullec; the AI Beauty Mirror for personalized beauty care; the Sound Tower with lighting optimized for sports viewing; and the Transparent Micro LED, reimagining the nostalgic charm of vinyl records as a floating visual audio device.

The zone concluded with Spatial Signage — an interactive display that animates visitors in real time — combining the clarity of 2D imagery with the depth of 3D expression.

Home Companion Zone: Less Housework, More Everyday Freedom

The Home Companion zone presented the evolution of Samsung’s home appliances — moving beyond reducing household chores toward eliminating them and pointing to a future with less housework.

At the entrance, three flagship Samsung AI home appliances — the Bespoke AI Refrigerator Family Hub 32”, Bespoke AI Laundry Combo washer-dryer and Bespoke AI Jet Bot Combo robot vacuum — demonstrated how cameras, screens and voice interaction work together to support daily life as an integrated Home Companion.

The home appliances highlighted smarter food management through AI Vision and hands-free control through voice recognition, offering greater freedom in the kitchen.

A North America kitchen package, unveiled publicly for the first time at the exhibition, also drew attention from visitors.

The exhibition showed that a zero-housework home is within reach, highlighting stronger connectivity among washing machines, dryers and garment care systems, alongside advances in the AI capabilities of robot vacuums.

Care Companion Zone: A Safer, Healthier Everyday Life

In the Care Companion zone, visitors saw how the latest Galaxy form factors — including the new Galaxy Z TriFold — connect mobile and wearable devices with home appliances to serve as a central hub for AI-powered living.

The area demonstrated how Samsung Health is continuing to improve sleep environments by controlling air conditioners, air purifiers, lighting and sensors. A brain health training program for users concerned with cognitive health was also showcased. Other features of the health platform include analyzing health metrics through connected devices to help identify potential signs of chronic conditions, as well as exercise and sleep coaching and recipe recommendations based on ingredients in connected refrigerators.

Samsung further highlighted its Care Companion approach through a Pet Care system that helps identify potential health issues in companion animals and Home Care services, such as SmartThings Safe, that can request emergency assistance in critical situations.

“What impressed me was how everything is connected,” said Maxence Fleury, a digital content creator from Los Angeles. “The exhibition clearly showed how the ecosystem is expanding and the impact it is having.”

“Once again, Samsung didn’t disappoint,” said Lucy Hedges, host of The Travel Show on the BBC. “What I especially liked was how AI blends naturally into everyday life. These connected products ultimately make users’ lives easier and more comfortable.”

As a standalone exhibition, The First Look 2026 presented a more expansive and advanced range of AI products and experiences than ever before. Samsung’s vision of AI — as a trusted companion in everyday life — offers much to look forward to in the years ahead.

Samsung Electronics announced Smart Home Savings, a new service developed with Hartford Steam Boiler (HSB), Munich Re’s powerhouse for technology-driven risk management services and a leading provider of equipment and appliance insurance. The service can help U.S. consumers lower home insurance premiums by recognizing the protective capabilities of existing Samsung home appliances connected to the SmartThings¹ platform.

By opting into Smart Home Savings through the SmartThings app, customers let participating insurance carriers know about the protective features of their connected appliances. Homes with appliances that can detect early risk indicators like small water leaks may be recognized as having a stronger safety profile. With the information about which connected appliances consumers have on SmartThings, insurers are aware that a household is equipped with smart appliances capable of identifying issues and notifying its users, and they can apply premium reducing policy credits resulting in lower premiums. This approach not only reduces costs for families, but also demonstrates how technology has the potential to reshape home insurance.

Proven Success With Plans for Expansion

In 2025, Samsung and HSB partnered with major U.S. home-insurance carriers to pilot Smart Home Savings in Florida. While savings will ultimately vary by home, state and insurance company, early results reveal meaningful premium reductions for many. Based on this success, Samsung and HSB are expanding the program to more U.S. states and will extend availability to Europe and other global regions throughout this year. The program is now publicly available for U.S. insurance companies to join.

Aligned with the Home Connectivity Alliance (HCA) Insurance Interface Specification, Smart Home Savings is designed as a scalable open, pro-competitive model, allowing multiple insurers and a growing ecosystem of smart-home brands to participate. This fosters innovation, expands consumer choice and promotes healthier competition across both the insurance and smart-home markets.

“Samsung is committed to delivering practical, everyday benefits through connected-home innovation,” said Hyesoon Yang, Executive Vice President and Head of New Biz Team for the Digital Appliances (DA) Business at Samsung Electronics. “Smart Home Savings is designed to help households realize the benefits of personalized smart insurance, and we will continue working with partners to expand safer, smarter living experiences around the world.”

“HSB, through our proprietary platform, is helping connect Samsung and insurers to give families access to both protection and affordability,” said Greg M. Barats, President and Chief Executive Officer of HSB Group Inc. “A connected home is a safer home, the early results are strong and we look forward to expanding the service with leading carriers across the US.”

About Hartford Steam Boiler

Hartford Steam Boiler (HSB), part of Munich Re, is a multi-line specialty insurer and provider of inspection, risk management and IoT technology services. HSB insurance offerings include equipment breakdown, cyber risk, specialty liability and other coverages. HSB blends its engineering expertise, technology and data to craft inventive insurance and service solutions for existing and emerging risks posed by technological change. Throughout its 159-year history, HSB’s mission has been to help clients prevent loss, advance sustainable use of energy and build deeper relationships that benefit business, public institutions and consumers. HSB holds A.M. Best Company’s highest financial rating, A++ (Superior). For more information, visit www.hsb.com and connect on LinkedIn.

1. To use SmartThings features, the SmartThings app must be installed and connected to a wireless network. Feature availability, supported environments and specifications may vary by product. The SmartThings app can be downloaded from the Galaxy Store, Play Store or App Store (Android OS 9.0 or later with at least 3GB RAM or iOS 15.0 or later). ︎

Samsung Newsroom spoke with Bouroullec about the ideas behind the speakers’ design and his collaborative process with Samsung. The following responses have been modified for clarity and brevity. 

Orb and Dot: Speakers That Shape the Color of a Space 

Q. What inspired the Music Studio design? 

Music has the power to surround you and transform your mood and emotions. I see music and sound as air and light: they’re an essential part of a room’s atmosphere. They can change the mood — even the “color” of a space. To me, that was the best place to begin: an essential form to visualize sound.

I first drew symbols with an orb and a dot in the middle because this was inherently the skeleton of a “traditional” speaker. And then the forms came together. A moon-shaped orb would immediately connect the device to the idea of sound and music. Dots would visualize sound through time.

Of course, whether or not the language resonates depends on one’s imagination and cultural background. But I am happy with the way I was able to express my interpretation of sound and music. It was a joy to build a visual environment that enhances the symbolic and sculptural nature of Music Studio — defined by its orb and the dot at its center.

A Symphony of Design and Engineering

Q. How was the experience of collaborating with Samsung on an audio product?

Design is a practice that must go hand in hand with engineering. So of course Music Studio was conceived through a close dialogue between design and engineering. Based on my ideas, I first provided a form that engineering could build on. Then there has been a process of pure morphological transformation.

Because Samsung engineers have a deep, grounded knowledge in sound and technology, the process of developing the form into a product was very pleasant. The engineers’ ideas based on their expertise were inspiring, even.

Music Studio’s circular orb form, inspired by the origins of loudspeakers, connects directly to the geometry of sound. Refined through engineering, the shape evolved to enhance the acoustics while preserving its pure, sculptural presence.

In the end, the idea wasn’t compromised. Instead, it naturally evolved into a better form that enabled clearer sound and deeper bass. I am a creative person; my instruments are production tools, my notes are materials and my songs are everyday objects. If I were a musician, Samsung would be the most powerful orchestra I could ever play with.

Harmony: Connecting Sound and Space, Past and Present

Q. How do you feel about the final product and its fit in users’ spaces?

I aimed to convey an essential elegance through design. Designed to integrate naturally into any interior, Music Studio is a timeless and enduring companion for everyday life. In terms of form factor, a sturdy metal mesh front houses the speakers with precision, expressing honesty and function.

Design always builds on conventions and widely accepted symbols that have been refined over decades — sometimes over centuries. On the other hand, technology evolves and so does the way we use the devices.

So a key factor I focused on was to create a design that is both fresh enough to signal a new era in audio and pure enough to seamlessly integrate into various environments. Being “pure” means that Music Studio is easily connectable to the history of speakers. Being “fresh” means that it is able to incorporate new ways of experiencing audio content — like the addition of playlists and podcasts.

In the end, I believe the design language of Music Studio has a simplicity to it that enables it to blend with older functionalities and patterns while heralding newer and more contemporary experiences.

About the Music Studio Series

Introduced at The First Look 2026, Samsung’s Music Studio 5 and Music Studio 7 Wi-Fi speakers incorporate technology from Samsung’s Audio Lab and offer connectivity for Wi-Fi casting, streaming services, voice control and Bluetooth via Samsung Seamless Codec. Available in black and white, the models can be used as standalone speakers or paired with additional units or Samsung TVs via Q-Symphony for wider stereo sound or a full surround-sound setup.

About Erwan Bouroullec

Erwan Bouroullec, born in 1976, began his design career after studying contemporary art in Paris. He and his brother, Ronan, founded a design studio in 1999 and have since worked with brands including Vitra, Alessi, Kartell, Magis and Hay. Known for an emphasis on simplicity, functionality and natural aesthetics, Bouroullec’s work reflects a minimalist approach.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, color, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

Under the theme “Your Companion to AI Living,” Samsung outlined its vision for bringing joy, convenience and care to people’s daily lives — unveiling new products and technologies designed to support that goal. The company also emphasized its commitment to democratizing AI by integrating the technology across its product lineup and services.

Watch how Samsung is embedding AI into everyday life.

“Micro RGB represents the peak of our picture quality innovation, and the new 130-inch model takes that vision even further,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re reviving the spirit of our original design philosophy introduced more than a decade ago to deliver an unmistakably premium display, engineered with technology for a new generation.”

Bold Design That Redefines What a TV Can Be

The Micro RGB TV’s commanding scale, next-generation color technology and striking design approach reflect Samsung’s longstanding leadership in engineering excellence united with premium aesthetics. With a monumental frame and improved audio performance, the 130-inch display is intentionally designed to appear less like a television and more like a vast, immersive window that visually expands the room.

The TV offers a modern, gallery-inspired aesthetic through the Timeless Frame, a modern evolution of Samsung’s 2013 Timeless Gallery design, now with a refined frame that embodies the philosophy of “technology as art.” Inspired by the frame of a grand architectural window, the ultra-large screen appears to float within its borders, transforming the TV into an artistic centerpiece that shapes the room. Sound integrated into the display’s frame is carefully balanced to the screen’s size, so picture and audio feel naturally connected in a space.

Ultimate Viewing Experience To Match Its Scale

The 130-inch Micro RGB model features Samsung’s most advanced Micro RGB innovations to date. Powered by Micro RGB AI Engine Pro, Micro RGB Color Booster Pro and Micro RGB HDR Pro, it leverages AI to enhance dull tones and refine contrast, delivering vivid color and subtle detail across bright and dark scenes alike for realism and picture fidelity.

The display elevates picture performance with Micro RGB Precision Color 100, delivering 100% of the BT.2020 wide color gamut. Certified by the Verband der Elektrotechnik (VDE) for precise Micro RGB color reproduction, it produces finely controlled hues that appear true to life on screen. The 130-inch model also includes Samsung’s proprietary Glare Free technology, which minimizes reflections, further preserving clear color and contrast across a variety of lighting conditions for the best viewing experience.

The product supports HDR10+ ADVANCED¹ and Eclipsa Audio to provide an enhanced picture and sound quality, as well as Samsung’s enhanced Vision AI Companion,² enabling conversational search, proactive recommendations and access to AI features and apps such as AI Football Mode Pro, AI Sound Controller Pro, Live Translate, Generative Wallpaper, Microsoft Copilot and Perplexity. The first-of-its-kind display will be showcased at Samsung’s Exhibition Zone during CES 2026 in Las Vegas, Nevada.

1. Samsung’s 2026 TVs are the first in the industry to implement HDR10+ ADVANCED, next-gen HDR10+ technology. ︎
2. Feature available in certain regions and models. Availability and supported features may vary by region and watching conditions. Voice commands recognize English, French, Spanish, Portuguese, German, Italian and Korean, but not all accents, dialects, and expressions are recognized. This feature provides AI-created content, with accuracy not guaranteed, so results should be confirmed. Requires a specific Bluetooth remote (TM2660H/TM2661H) (sold separately on some models). In-box remote for some models (M70H/U800H) does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible with the AI button or the Home button (via long press) on remote controls without an AI button. ︎

TM Roh, CEO and Head of Samsung’s Device eXperience (DX) Division, opened The First Look by describing the company’s AI leadership and how, due to its vast, AI-enabled, connected ecosystem, Samsung can provide users with a true AI companion experience in their daily life. This approach gives users a chance to access more than just the basics from their technology and instead, provides opportunities to find more meaningful moments everywhere.

“Samsung is building a more unified, more personal experience across mobile, visual display, home appliances and services,” said TM Roh. “With our global connected ecosystem, and by embedding AI across categories, Samsung is leading the way to offer more meaningful everyday AI experiences.”

Entertainment Companion: Extending the Experience Beyond Simple Viewing

SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics, and Sukhmani Mohta, Chief Marketing and Partnerships Officer, VD Business at Samsung Electronics America, took the stage to describe how Samsung’s displays are combining hardware excellence and visual intelligence to provide a true entertainment companion. Drawing from twenty years of leading the TV industry, Samsung has built a full AI TV lineup that provides an entirely new way for users to interact with their TV.

The center of the display lineup is the 130-inch Micro RGB, which represents a monumental leap in scale and picture quality. The 130-inch Micro RGB marks a new era of color, featuring the widest and most detailed spectrum ever seen in Samsung TVs while its Timeless Frame design minimizes distractions and allows the picture to take center stage with understated elegance. A micro-sized RGB light source drives the unprecedented picture quality, with each microscopic red, green and blue diode shining independently to produce color in its purest, most natural form. Micro RGB AI Engine Pro enables precise control of RGB colors and creates overwhelmingly vivid picture quality in every scene.

Elevating this next-level viewing experience, Vision AI Companion (VAC)¹ uses AI technology to work alongside users as a full entertainment companion to enhance viewing, dining and mood, anywhere in the home. With it, users can receive guidance on what to watch, what to eat and what music to listen to, enhancing the overall TV experience in a way that extends far beyond simple viewing.

Samsung also offers intuitive modes to personalize the viewing experience. For soccer fans, AI Soccer Mode Pro delivers a more exciting gameday experience through AI-driven picture and sound tuning to stadium-level quality. AI Sound Controller Pro lets you raise or lower the volume of the crowd, commentary, or background music, providing a personalized listening experience for TV shows and movies. Users can simply make verbal requests, and any TV equipped with VAC — which includes Micro LED, Micro RGB, OLED, Neo QLED, Mini LED and UHD TV — contextually carries out those requests.

Across different types of programming, VAC also boosts the overall lifestyle experience. It allows users to find recipes for meals they see on TV by simply asking and uses the most up-to-date information to make recommendations that align with health and fitness goals. VAC offers multi-device functionality, as well, sending recommended recipes directly to other devices like the newly-unveiled The Movingstyle, designed to move easily throughout the home and kitchen appliances, for a multi-device experience achieved through complete ecosystem integration.

Samsung has led the global soundbar market for 11 consecutive years. This year, it is introducing two new WiFi speakers, the Music Studio 5 and 7, to further expand its integrated ecosystem. These models support a wider range of sound system combinations, enhance audiovisual quality and improve the aesthetics of any space. Each model shares a timeless, dot design concept by renowned designer Erwan Bouroullec, inspired by a universal symbol in music and art and grounded in Samsung’s signature design language.

Samsung also unveiled a host of new products that blend beautifully with users’ homes and aesthetics.  The new, ultra-thin OLED S95H features a refined bezel that gives it art gallery elegance, and Samsung’s new portable projector, The Freestyle+, is powered by VAC and allows users to view content on walls and ceilings, as well as uneven surfaces like corners and curtains.

The 2026 TV lineup² supports HDR10+ ADVANCED, delivering enhanced brightness, genre-based optimization, intelligent motion smoothing, advanced local tone mapping and improved gaming experience.

As HDR10+ adoption grows among major OTT providers, Samsung will be the first to launch HDR10+ ADVANCED in its 2026 TV lineup. Samsung also features Eclipsa Audio, the company’s new spatial sound system, introduced across all 2026 TVs.

Samsung also unveiled its most advanced Odyssey gaming monitor lineup yet, introducing five new models that push the boundaries of resolution, refresh rate and immersive visual performance. Led by Samsung’s first 6K 3D Odyssey G9, the 2026 lineup debuts world-first display technologies for gamers and creators, including the next-generation Odyssey G6 and three new Odyssey G8 models.

At the center of all these display innovations is the most powerful Tizen OS yet. Users can now enjoy seven years of Tizen OS upgrades, ensuring that TVs continue to evolve long after they have entered the home.

Home Companion: Connected Smart Appliances That Guide You Through Your Day

Cheolgi Kim, Executive Vice President and Head of Digital Appliances (DA) Division at Samsung Electronics, and Elizabeth Anderson, Head of Integrated Marketing, DA at Samsung Electronics America (SEA) outlined Samsung’s vision to evolve from providing home appliances to true home companions that work to eliminate the stress of daily chores. Cheolgi Kim also announced that as of December 2025, SmartThings now serves more than 430 million users, empowering Samsung with a significant scale and depth of insight that sets it apart from other brands.

This insight comes to life with the Family Hub. The AI-enabled refrigerator is the centerpiece of the home and now, with an upgrade to AI Vision built with Google Gemini,³ it redefines living for an AI future. With this update, AI Vision unlocks existing limitations in recognizing food items, seamlessly tracking what is placed into and taken out of the refrigerator, making meal planning and food management simpler than ever.⁴ The Family Hub has won 10 CES Innovation Awards so far, and Samsung’s AI-enabled fridges have received the award for the past three years.

Through a gamified feature called “What’s for Today?”,⁵ select refrigerators provide recipe recommendations based on what is in the refrigerator or also random recommendations, reducing the stress caused by choosing what to cook. When selected, recipes show up through SmartThings Food, where users receive a step-by-step guide to help them get started instantly. The selected recipe can also be sent to connected cooking appliances to begin the process seamlessly. Video to Recipe⁶ adds even more simplicity, providing users with recommended cooking videos and converting those videos into easy-to-follow steps, allowing users to follow along while they cook without pausing the video or backtracking.

Samsung also unveiled FoodNote,⁷ a new, weekly report that recaps users’ food intake patterns, from most-used ingredients and recipe recommendations, and which items it’s time to restock. Additionally, Now Brief⁸ includes more widgets on the Family Hub screen and with Voice ID,⁹ can distinguish between family members and display content relevant to each individual. Ultimately, these features come together to provide various helpful insights and information throughout the week.

In the laundry room, the Bespoke AI Laundry Combo removes the need to transfer loads of laundry, solving a major pain point for households. This year’s model comes with enhanced features, like a faster super speed cycle and enhanced drying performance. Moreover, Samsung’s new Bespoke AI AirDresser is here to solve another common problem with your clothes. It features Auto Wrinkle Care, which blasts strong air and steam jets to smooth out shirts. All users have to do is hang their shirt and wait, reducing the burden in busy mornings.

Around the house, the Bespoke AI Jet Bot Steam Ultra, powered by a Qualcomm Dragonwing processor, features an Active Stereo 3D Sensor to recognize liquids¹⁰ like coffee, juice, or even transparent liquids like water. While its camera helps with navigation, it also allows the robot vacuum to serve as a monitoring device for when users are away from home, notifying them about their pets and whether there is any suspicious activity.¹¹ Plus, with a smarter Bixby,¹² users can speak conversationally to their robot vacuum to carry out tasks with ease. For the deep level of connectivity and integration that forms the backbone of a holistic, AI-powered experience, Samsung’s Bespoke AI appliances have received a CES Innovation Award.

Additional benefits include a first-of-its-kind partnership with Hartford Steam Boiler (HSB) to help unlock real, meaningful savings to the smart home experience. HSB President and CEO Greg M. Barats joined the presentation to discuss the partnership, explaining the potential benefits of having smart appliances connected to SmartThings to reduce insurance premiums. This is the best of the AI era — increased protections and reduced costs for users. After a successful pilot run in the U.S. in 2025, the collaboration is expanding to more states across the U.S., as well as to leading home insurance carriers in other global regions.

Care Companion: Shifting From Reactive to Proactive Care

Finally, Praveen Raja, Vice President and Head of Digital Health at Samsung Research America (SRA), introduced Samsung’s long-term vision for intelligent care enabled by Samsung’s integrated device ecosystem, redefining care from a reactive need to a proactive opportunity. With AI, phones, appliances, wearables and other connected devices will help users prevent potential health concerns before they occur.

For example, Samsung aims to provide personalized health coaching, offering effective exercise and sleep coaching to help decrease risk for major chronic diseases and also suggesting appropriate recipes based on ingredients available in connected refrigerators. Additionally, if any abnormal signs or patterns are detected, it will alert users while allowing their health metrics to be shared with providers via the Xealth platform and facilitating virtual professional consultations.

Recognizing the importance of preventative health, Samsung is also expanding its capabilities in dementia detection through research partnerships, with wearable devices registering subtle changes to mobility, speech and engagement that can be indicative of long-term cognitive changes.

Samsung Knox and Knox Matrix serve as the foundation of this hyper-personalized ecosystem, safeguarding user data at every turn. As AI is constantly evolving, so are Knox and Knox Matrix. To maintain security despite constant changes, Samsung’s security systems are consistently identifying AI risks by advancing to protect data in AI training processes and approving models through red team analysis.

The Samsung Exhibition Zone at CES is available to the public Jan. 4-7. For more information, visit the Samsung Newsroom.

1. Feature available in certain regions and models. Availability and supported features may vary by region and watching conditions. Voice commands recognize English, French, Spanish, Portuguese, German, Italian and Korean, but not all accents, dialects and expressions are recognized. This feature provides AI-created content, with accuracy not guaranteed, so results should be confirmed. Requires a specific Bluetooth remote (TM2660H/TM2661H) (sold separately on some models). In-box remote for some models (M70H/U800H) does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible with the AI button or the Home button (via long press) on remote controls without an AI button. ︎
2. HDR10+ ADVANCED will be available on the following models: QN990H, R95H, S95H, S90H, R90H, S85H, LS03HW, LS03H and QN80H. ︎
3. Google Gemini is provided by Google LLC. Service availability, supported functions, and accuracy may vary by country, language, device model and OS/One UI version. Users must be 18 or older. Some functions may require additional app settings, and features or results may vary by subscription. ︎
4. AI Vision refers to the refrigerator’s internal camera and AI-based processing that helps recognize food items. A Wi-Fi connection and a Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. The user may need to manually check and adjust the list to ensure its accuracy. A red light turns on when the camera is operating. The user’s appearance may be captured, but areas other than the food item are automatically blurred. ︎
5. A Wi-Fi connection and a Samsung account are required. ︎
6. A Wi-Fi connection and a Samsung account are required. ︎
7. A Wi-Fi connection and a Samsung account are required. ︎
8. A Wi-Fi connection and a Samsung, Google, or Microsoft account may be required. You must use the same log-in account on each of the devices. Availability of certain apps may vary by country, region, service provider, network environment, or device, and may change without notice. ︎
9. Each user must register for a Samsung Account on screen appliances in advance. Up to six accounts can be registered on a single device. To use Voice ID, users must have agreed to the Bixby terms and conditions. Voice ID registration is available on select appliances, TVs and mobiles, and only one voice can be registered per account. ︎
10. A liquid spill is defined as a colored or transparent liquid, such as water or juice, having a size of 7cm x 7cm (15 ml in volume) or larger. Identification may be affected by the size of the liquid or the environmental conditions of the floor, such as the floor pattern, color of the floor, direct or reflected light, or shape of the liquid. Excessive amount of liquid on the floor may cause secondary contamination. ︎
11. Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Only cats and dogs can be recognized. The recognition capabilities may be limited by the posture or position of a pet. The ability to recognize your pet may vary depending on the type of animal and the living environment. It only recognizes a pet presence based on generic visual indicators, and cannot identify individual pets. Each appliance needs to be set to be optimized for pets by the SmartThings App. ︎
12. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes selected languages and certain accents/dialects, including Korean, English (US/GB/IN), Spanish (MX/ES), German, French, Italian, and Portuguese (BR). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required. ︎

Samsung Electronics today announced the global launch of The Freestyle+, its latest AI-powered portable projector designed to deliver a more flexible and personalized entertainment experience across a wide range of spaces.

Unveiled ahead of CES 2026 in Las Vegas, The Freestyle+ builds on the distinctive design of the original Freestyle while introducing smarter AI capabilities, improved brightness and expanded entertainment features — allowing users to enjoy content more freely, with minimal setup or adjustment.

“The Freestyle+ reflects Samsung’s vision to create displays that adapt naturally to how people live and move between spaces,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “By combining true portability with intelligent AI that optimizes both the viewing environment and the content itself, The Freestyle+ makes it easier to enjoy a consistent, high-quality experience wherever you are.”

Smarter AI That Lets You Point and Play Instantly

At the core of The Freestyle+ is AI OptiScreen, Samsung’s AI-powered screen optimization technology that automatically adjusts the picture to different spaces — so users can simply point, place and start watching.

AI OptiScreen includes a set of intelligent features designed to automatically optimize the picture across different surfaces and environments:

• 3D Auto Keystone automatically corrects distortion even when projecting onto uneven or non-flat surfaces, such as corners, curtains or angled walls.
• Real-time Focus continuously adjusts focus as the projector moves or rotates, helping maintain clear, stable images without blurring or visual noise.
• Screen Fit automatically adjusts the image to match the screen area when used with a compatible projector screen accessory.
• Wall Calibration analyzes the color or pattern of the projection surface and minimizes visual distractions for clearer viewing.

This intelligent viewing experience is further supported by Vision AI Companion, Samsung’s personalized AI platform for screens, which integrates enhanced Bixby with AI services from global partners to enable more natural, conversational interaction with on-screen content.

Light to Carry, Designed for Everyday Viewing

Designed with portability in mind, The Freestyle+ features a compact cylindrical form factor that is easy to move between rooms or take on the go. With 430 ISO Lumens, it delivers nearly twice the brightness of the previous generation, helping content appear clear and engaging in everyday living environments.

Designed for everyday viewing, The Freestyle+ lets users move it freely without worrying about whether the space is “right” for projection. Its 180-degree rotating design supports projection at virtually any angle — including walls, floors and ceilings — without additional mounts or accessories, enabling flexible viewing setups that adapt naturally to different rooms and moments throughout the day.

On-the-Go Entertainment with Immersive Sound

Designed for moments beyond the living room, The Freestyle+ brings entertainment with you — without relying on external devices or fixed setups. Built-in access to Samsung TV Plus, certified OTT service partners and Samsung Gaming Hub allows users to stream, play and explore content directly from the projector without the need for external devices.

For audio, The Freestyle+ delivers immersive, room-filling sound through its built-in 360-degree speaker, tuned to produce richer, fuller audio in a compact design. Q-Symphony allows the projector to work in sync with compatible Samsung soundbars, creating a more layered and cohesive sound experience wherever it is used.

Samsung Electronics will showcase The Freestyle+ at CES 2026, taking place January 6–9 in Las Vegas, with a phased global rollout planned for the first half of the year.

With the acquisition completed in November last year, FläktGroup’s new CEO David Dorney is set to guide the company through an exciting chapter. A seasoned industry executive, Dorney brings more than 20 years of global HVAC leadership experience with a focus on driving growth across key industrial sectors.

Samsung Newsroom sat down with Dorney to hear more about his vision for the future, the opportunities ahead and what the acquisition means for FläktGroup.

Q. Tell us about FläktGroup and its biggest strengths.

FläktGroup has deep roots with a story that goes back to 1909. We’ve pioneered ventilation systems for commercial and industrial buildings, clean rooms, marine applications and fire safety.

We are proud of our teams, their expertise in their chosen fields and the immense effort they put into their work every day. We want our FläktGroup employees to grow in the best way possible. We aim to ensure this happens by continually investing in training and developing our people. This will be coupled with the delivery of top-quality solutions from each of our 14 global manufacturing facilities, backed by our field-trained after-sales service engineers, so that our many loyal customers can enjoy continued satisfaction and peace of mind.

One area of deep expertise is in data center cooling — since introducing our first computer room air conditioning (CRAC) unit in 1964, we’ve been delivering solutions for more than 60 years. That experience means we understand every detail, from precision cooling to energy efficiency.

Q. How do you see the HVAC market today and in the future?

The HVAC market is strong and growing, driven by energy efficiency mandates, rising urbanization, adoption of smart technologies such as IoT and AI and increased focus on indoor air quality (IAQ), with projections showing significant expansion through 2030-2035. Key trends include demand for heat pumps, low-GWP refrigerants and smart connected systems.

Obviously, we are seeing rapid innovation in liquid cooling technologies, and globally, demand for energy-efficient HVAC systems is rising in regions like North America, Europe and Asia-Pacific. The outlook for our industry is positive and we’re ready to adapt and lead.

Q. What are some of FläktGroup’s recent successful projects?

Our recent important projects span both new-build and turnkey retrofit solutions across a range of essential industries. For instance, we’ve onboarded a number of new data center customers and have provided on-site support for AI and cloud services globally. We have also delivered a turnkey solution in Sweden for a customer building a CO2-free steel production plant, and we completed several defence projects within our marine business, for various countries including India and the US.

This year, we achieved our first cross-selling success in the US, where we delivered FläktGroup Air solutions together with Samsung modular chillers¹ for controlling the environmental conditions in an aerospace application.

Q. Where do you see synergies between Samsung and FläktGroup?

We are looking at cross-selling opportunities, supply chain integration and joining forces when it comes to R&D, to accelerate the time to market with our key new product introduction (NPI) roadmap.

By combining FläktGroup’s HVAC expertise with Samsung’s technology leadership, we can create smarter, more connected solutions. For example, integrating our HVAC systems with Samsung’s SmartThings Pro and b.IoT platforms will open doors to advanced energy management and smart building solutions. Samsung also brings strong AI capabilities, which we can use to optimize performance and efficiency.

Q. Which regions or industries will you focus on next?

Our priority is to build on our new partnership with Samsung and continue the collaboration between our teams that started in 2025. We’re focusing on coolant distribution unit (CDU) technology and expanding our FläktEdge smart control systems, while investing in R&D to speed up delivery and support partner projects.

The planned plant in Korea will be a template for all future FläktGroup factories, and it is essential to the expansion of our presence in the wider region. We’re also investing in new production facilities and field services in India and the US, where we see significant growth opportunities in data centers and indoor climate solutions.

Q. What is your vision as CEO, and what are your key goals?

Our vision is clear: we want to move forward with Samsung in 2026 and beyond, becoming a global leader in HVAC. That means working closely with our customers and partners alike, addressing their key challenges such as reducing their carbon footprint. It’s a big mission, especially with climate change and its impact on wellbeing.

Our goals focus on innovation, quality and sustainability. We’ll keep developing energy-efficient solutions and smart technologies that make buildings healthier and safer. FläktGroup has already been doing this for more than 100 years, leveraging our broad product portfolio and also investing in new solutions, and now we are taking it to the next level.

Q. Looking ten years ahead, where do you see FläktGroup?

I see FläktGroup, together with Samsung, as a global leader in HVAC and a trusted name everywhere. We’ll be known for sustainability, smart technology and energy efficiency.

Some examples of our current focus areas are expanding environmental product declaration (EPD)² coverage to 95% of products by 2026, launching FläktEdge specifically for key mission-critical vertical markets and embedding circular economy principles into design and packaging.

Through these efforts, we hope that FläktGroup will establish itself as a company that contributes to creating a more sustainable global society.

1. A modular chiller system consists of multiple smaller, independent chiller units that link together and operate as a single, scalable system, offering a stable supply of cooling and heating loads for buildings or facilities. ︎
2. An Environmental Product Declaration (EPD) is an independently verified document that provides transparent and comparable information about the life-cycle environmental impact of a product. ︎

Samsung Electronics today announced it will showcase new projects that, with the support of its C-Lab program, are innovating in a wide range of fields, including AI, robotics and digital health, at CES 2026, the world’s largest consumer electronics and IT exhibition, running Jan. 6-9.

At CES, Samsung will operate a dedicated C-Lab exhibition area to support the startups’ expansion into the global market. It will be located in Eureka Park at the Venetian Expo, the designated startup zone of CES, where participating startups will showcase innovative technologies.

“Samsung supports C-Lab startups through CES as a platform to validate innovative technologies and build momentum for global growth,” said Byoung Chul Lee, Vice President and Head of the Creativity & Innovation Center at Samsung Electronics. “This year, expanded participation from regional startups highlights the continued evolution of the C-Lab ecosystem.”

C-Lab Outside: 15 Startups That Include AI, Robotics and Digital Health

This year, C-Lab will feature 15 startups, including eight startups directly incubated by Samsung Electronics through the C-Lab Outside program, four from the Samsung Financial Networks-operated Samsung Financial C-Lab Outside, two from Samsung Electronics’ internal venture program, C-Lab Inside and one that was jointly incubated by Samsung Electronics and the Daegu Creative Economy Innovation Center.

Record Participation of Regional Startups

Since 2023, Samsung has expanded C-Lab Outside to the Korean cities of Daegu and Gwangju, as well as the Gyeongbuk province. The program identifies and supports promising startups to strengthen regional startup ecosystems, then provides workspace, stage-based consulting and opportunities to collaborate with Samsung and its affiliates. This allows startups to grow without relocating to the much larger city of Seoul and fosters a sustainable local innovation cycle.

To date, 40 regional startups have been incubated through this initiative, contributing to the revitalization of regional ecosystems and laying the groundwork for future global unicorns.

At CES 2026, seven startups from Daegu, Gwangju and Gyeongbuk will participate, marking the largest-ever presence of regional C-Lab startups at CES.

Regional Startup Achievements Continue to Grow

Repla, a plastic recycling startup from C-Lab Outside Gyeongbuk, received a CES 2026 Innovation Award for its Puri-Checker, a device that analyzes plastic composition ratios.

“For a regional startup, collaborating with a global company like Samsung has been a valuable opportunity,” said Dong-eun Seo, CEO of Repla. “Plastic recycling is a global challenge and CES provides an important platform to explore international market opportunities.”

The seven participating regional C-Lab startups are as follows:

• Stress Solution (Gyeongbuk): An AI-based personalized mental care sound creation solution
• Deepscent (Gwangju): An AI-powered digital scent solution tailored to every space
• Elevenliter (Daegu): AI-powered diagnostics for progressive diseases in pets
• AunionAI (Gwangju): A web-based AI solution for automated multilingual dubbing and subtitles with expressive voices and sound effects
• Repla (Gyeongbuk): Enzyme-purified recycled plastic, free of impurities
• Univa (Daegu): An on-device multimodal large language model solution
• 10kM.ai (Daegu Creative Economy Innovation Center): An enterprise AI video production solution that can generate, edit and monetize videos

C-Lab Inside Showcases AI-Driven Internal Ventures

Every year since 2016, Samsung has used CES to showcase projects from C-Lab Inside, gauging global market response and validating business potential.

This year, two AI-driven projects evaluated highly for their innovation, global scalability and completeness will be exhibited:

• ChronoMix: An AI solution for object-centric video composition
• EZ Reco: A generative AI platform that makes electronics recommendations based on expert knowledge

Expansion of C-Lab to Affiliates, Including Financial Startups

Reflecting the expansion of Samsung’s open innovation model across its affiliates, four startups from Samsung Financial C-Lab Outside will participate in CES for the first time. This participation enables startups across various industries to seek new global collaboration opportunities by leveraging Samsung’s incubation experience. The Samsung Financial C-Lab Outside startups are as follows:

• Selectstar (Samsung Life Insurance): Copyright-cleared datasets and an all-in-one AI evaluation platform
• Datumo (Samsung Fire & Marine Insurance): Cyber risk modeling to quantify and reduce the financial impact of cyberattacks
• WINNING.I (Samsung Card): Next-gen identity verification (eKYC) powered by simultaneous fingerprint and face biometrics
• Pillsang (Samsung Securities): Real-time phishing (scam/fraud) detection solution using on-device AI

C-Lab Startups Win 17 CES 2026 Innovation Awards

C-Lab startups have received a total of 17 CES 2026 Innovation Awards, including two Best of Innovation Awards, as announced by the Consumer Technology Association (CTA).

Both Best of Innovation Award recipients — MangoSlab and StudioLab — originated from C-Lab Inside and later spun off as independent startups, reaffirming the technological excellence and growth potential of Samsung’s internal ventures.

Samsung Electronics, the global leader in soundbars, today introduced its 2026 sound device lineup, marking a new chapter in how sound is experienced throughout the home. The expanded range — which will be showcased at CES 2026 in Las Vegas, Nevada from Jan. 6-9 — delivers richer immersion, clean expression and more unified multi-device performance through next-generation soundbars and Wi-Fi speakers.

“For more than a decade, Samsung has shaped the evolution of home audio through advanced acoustics, intelligent features and thoughtful design,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “We’re continuing that legacy with next-generation sound devices designed to deliver a rich, expressive performance for any space and moment.”

Redefining Cinematic Sound With Samsung’s Q-Series Soundbars

Samsung’s 2026 Q-Series soundbars reinterpret cinematic sound for contemporary homes, offering richer immersion across a range of room sizes and listening preferences.

Samsung’s latest flagship Soundbar (HW-Q990H model) delivers its most immersive soundbar experience yet, debuting Sound Elevation, a technology that lifts dialogue toward the center of the screen for more natural sounding audio. It also introduces Auto Volume, which maintains consistent volume across channels and content for a smoother, more balanced listening experience.

The 11.1.4-channel system combines a 7.0.2 main bar, 4.0.2 rear speakers and dual 8-inch driver built-in compact active subwoofer, refined for a powerful and space-efficient bass. Up-firing channels and next-generation AI tuning further broaden the sound field, bringing a sense of scale typically associated with professional home theater setups.

New to the 2026 lineup is Samsung’s All-in-One Soundbar (HW-QS90H model), which blends performance with aesthetic versatility. Its Convertible Fit design supports both wall-mount and tabletop placements, while a built-in gyro sensor automatically adapts channel distribution based on orientation.

A 7.1.2-channel system with 13 drivers — including nine wide-range speakers — and a built-in Quad Bass Woofer system deliver deep bass without the need for a separate subwoofer.

Music Studio Series: Iconic Dot Design, Expressive Sound

Samsung is introducing two new Wi-Fi speakers, the “Music Studio 5” and “Music Studio 7,” to build a stronger integrated ecosystem. These new models enable a wider range of sound system combinations than before, maximizing the audiovisual experience. Additionally, they offer richer sound experiences while also enhancing aesthetic harmony with users’ spaces, allowing users to enjoy an improved audio environment. Each model shares a timeless dot concept by renowned designer Erwan Bouroullec, inspired by a universal symbol in music and art — and grounded in Samsung’s signature aesthetic.

Music Studio 7 (LS70H model) is the most immersive model in the series, delivering 3.1.1-channel spatial audio through left, front, right and top-firing speakers for natural 3D immersion. Samsung’s Audio Lab Pattern Control Technology reduces signal overlap for cleaner directionality, while AI Dynamic Bass Control delivers deep bass with minimal distortion and Hi-Resolution Audio enables audio processing up to 24-bit/96kHz. Also, thanks to the super tweeter, the frequency range can extend up to 35kHz for enhanced musical detail. Available in black and white, it functions as a standalone immersive speaker or can be paired with additional units or Samsung TVs via Q-Symphony for wider stereo or a full surround-sound setup. 

Music Studio 5 (LS50H model) is designed for homes where aesthetic harmony is as important as sound, offering a smaller, gallery-inspired form that complements and elevates interior spaces. Tuned by Samsung Audio Lab, it uses a 4” woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while AI Dynamic Bass Control deepens low frequencies without distortion. Wi-Fi casting, streaming services, voice control and Bluetooth via Samsung Seamless Codec provide smart, seamless connectivity.

A More Intelligent, Connected and Immersive Sound Experience

For 11 consecutive years, Samsung has been the global leader in soundbars, driven by a commitment to engineering excellence led by the Samsung Audio Lab in California. This foundation shapes every part of Samsung’s 2026 lineup, bringing together advanced acoustics, purposeful design and intelligent connectivity.

In 2026, Samsung’s Q-Symphony becomes even more adaptive, enabling Samsung TVs, soundbars and Wi-Fi speakers to operate as a unified sound ecosystem. Users can now pair up to five sound devices with a Samsung TV while Q-Symphony analyzes room layout and device placement to optimize channel distribution. The result is clearer dialogue and more detailed surround sound as you are in the middle of the scene.

Additionally, with Wi-Fi connectivity and the SmartThings app, users can control sound settings, manage group playback, and access music streaming and voice assistant features through a single, intuitive interface. SmartThings also provides instant music controls, making it easy to start listening and adjust playback from any connected mobile device.

Samsung’s audio lineup also includes the all-new Sound Tower (ST50F and ST40F models) launched in late 2025, offering powerful outdoor and social listening experiences that complement the Music Studio and Soundbar families. Together, these innovations reflect Samsung’s continued leadership at the frontier of home audio, uniting acoustics, design and intelligence to create a sound experience that feels effortless, expressive and deeply connected.

Samsung Electronics today announced that it will boldly break away from the conventional exhibition framework and present a new exhibition paradigm with The First Look at CES 2026, the world’s largest consumer electronics show, to be held in Las Vegas, Nevada on Jan. 6–9.

For The First Look, the company is shifting from operating a public booth within the Las Vegas Convention Center (LVCC) to establishing a standalone exhibition hall at the Wynn Las Vegas. There, Samsung will curate an experience that adopts techniques used in art galleries and museums to unveil its new products and technologies.

To this end, the company has built its exhibition space, the Samsung Exhibition Zone, on an industry-leading scale, enabling all activities — product exhibitions, presentations, events, technology forums and consultations with key clients and partners — to be conducted organically in a single integrated location. The Exhibition Zone reflects Samsung’s strong commitment to transforming the exhibition paradigm beyond a simple change of venue, toward an approach centered around the customer experience.

Beyond Simple Lineups: Experiencing the Essence of AI in a Well-Curated Space

At CES 2026, Samsung will present its unified AI approach for its Device eXperience (DX) Division and articulate the company’s overall business direction. It is because of this ambitious vision that the company has chosen to establish an industry-leading, large-scale premium standalone exhibition space at the Wynn. There, Samsung will have no limitations when showcasing its industry-leading innovations and will be able to fully convey its overall AI strategy and vision — and the real-life value it can bring to consumers.

The First Look event has been designed to demonstrate how Samsung’s technology transforms lives, moving beyond only showcasing new product features. To realize a fully immersive environment, the exhibition will provide minimized congestion and enhanced programming for a deeper, more meaningful visitor experience.

A Grand Showcase of Samsung AI at the Industry’s Largest Space

Through carefully curated storytelling, Samsung’s Exhibition Zone has been designed to allow visitors to intuitively engage with Samsung’s AI innovation, current key technologies and future direction. Under the theme of “Your Companion to AI Living,” the exhibition showcases how Samsung has extensively applied AI technologies not only across all its product categories — including mobile, home appliances and displays — but also the functions and services that connect them. Visitors will be able to experience these differentiated AI capabilities, which offer seamless, always-on connectivity anytime and anywhere. This hyper-connected ecosystem, where software and AI work together to overcome the normal limits of hardware, is something that only Samsung can deliver.

New Tech Forums Spotlight Recent Industry Trends and Technologies

At CES 2026, Samsung will also host a series of Tech Forum panel discussions dedicated to exploring the latest industry trends and future technologies. The panels will be held over two days on Jan. 5–6 (local time), and will consist of four sessions centered on AI, home appliances, services and design.

Each session will feature both Samsung experts and participants from partner companies, academia, media and the analyst community, who will engage in in-depth discussions on industry trends — as well as new technologies and the future of the industry.

To learn more about The First Look, visit Samsung Newsroom’s CES 2026 landing page.

Samsung AI appliances are approaching another turning point, delivering differentiated experiences that more deeply understand users’ daily lives and significantly enhance the value of everyday living. The next phase will be unveiled at CES 2026, the world’s largest consumer electronics and IT exhibition. Stay tuned for what’s next.

Samsung Electronics today unveiled its most advanced Odyssey gaming monitor lineup yet, introducing five new models that push the boundaries of resolution, refresh rates and immersive visual performance. Led by Samsung’s first 6K 3D Odyssey G9, the 2026 lineup debuts world-first display technologies for gamers and creators, including the next-generation Odyssey G6 and three new Odyssey G8 models.

“With this year’s Odyssey lineup, we’re introducing display experiences that simply weren’t possible even a year ago,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “From the industry’s first 6K glasses-free 3D monitor to breakthrough 1,040Hz speed, we designed these monitors to meet the ambitions of today’s gamers and deliver a level of immersion that fundamentally changes how content looks and functions on screen.”

Odyssey 3D: The World’s First 6K Glasses-Free 3D Gaming Monitor

The 32-inch Odyssey 3D (G90XH model) debuts the world’s first 6K display with glasses-free 3D, introducing a new way to experience games on a monitor. Powered by real-time eye tracking, it adjusts depth and perspective in response to the viewer’s position, creating a layered sense of dimension for smooth, uninterrupted gameplay without the need for a headset. With 6K resolution, a 165Hz refresh rate boosted to 330Hz through Dual Mode and a 1ms GtG¹ response time, fast action stays sharp and smooth. PC gamers can enjoy a high-quality expanded lineup of supported titles with optimized 3D effects developed in collaboration with game studios. Featured games such as The First Berserker: Khazan, Lies of P: Overture and Stellar Blade will offer added dimensionality that enhances terrain, distance and object separation beyond standard 2D gameplay.

Odyssey G6: The World’s First 1,040Hz Refresh Rate for High-Speed Gaming

The 27-inch Odyssey G6 (G60H model) gaming monitor advances competitive gaming with the world’s first 1,040Hz gaming monitor² through Dual Mode and native QHD support up to 600Hz, delivering esports-level motion clarity to help players track targets and see fine details during high-speed movement. When needed, the Odyssey G6 can boost performance in an instant, providing ultra-sharp resolution so viewers can experience breathtaking worlds and ultra-high speeds that fuel competitive adrenaline. With support from both AMD FreeSync Premium and NVIDIA G-Sync Compatible,³ the Odyssey G6 ensures that every frame is smooth, every color pops and every moment feels responsive.

Odyssey G8: A High-Resolution Choice Across 6K, 5K and OLED

The Odyssey G8 series is expanding in 2026 with three distinct models, each offering a different balance of resolution and speed.

Leading the lineup, the 32-inch Odyssey G8 (G80HS model), the industry’s first 6K gaming monitor, delivers native 165Hz performance with Dual Mode that supports up to 330Hz in 3K mode.

The 27-inch Odyssey G8 (G80HF model) provides a sharper 5K option with native support up to 180Hz and with Dual Mode boosting to 360Hz in QHD for smoother motion.

For users who want deeper contrast, the 32-inch Odyssey OLED G8 (G80SH model) pairs a 4K QD-OLED panel with a 240Hz refresh rate, Glare Free viewing, 300-nit brightness and VESA DisplayHDR True Black 500 certification. Its DisplayPort 2.1 (UHBR20) supports up to 80Gbps bandwidth for seamless HDR and VRR playback.

AMD FreeSync Premium Pro and NVIDIA G-Sync Compatible⁴ are supported across all three models for stable, tear-free performance. Each G8 model gives gamers and creators flexibility, whether they prioritize an expansive workspace for creation, sharper detail for immersive worlds or rich contrast for cinematic visuals.

According to IDC,⁵ Samsung leads the global gaming monitor market for displays with refresh rates above 144Hz, holding an 18.8% revenue share. With the introduction of the new Odyssey lineup, the company is on track to maintain its No. 1 position for the seventh consecutive year.

The full Odyssey 2026 lineup will be showcased at CES 2026 in Las Vegas from Jan. 6-9, where attendees will be able to experience the new displays firsthand.

1. Gray to Gray. ︎
2. The 1,040Hz refresh rate is enabled only when operating in HD resolution. Native QHD supports up to 600Hz. ︎
3. NVIDIA G-Sync Compatible certification to be completed at product launch. ︎
4. NVIDIA G-Sync Compatible certification to be completed at product launch. ︎
5. IDC Worldwide Quarterly Gaming Tracker, Q3 2025. Market share based on global sales revenue of gaming monitors with refresh rates over 144Hz. ︎

The teaser reflects Samsung’s vision of integrating AI across its products and services, positioning the company as a trusted partner that enhances and supports AI experiences throughout users’ daily lives.

Designed to build anticipation for the event, the video uses vibrant lights and lines to form silhouettes of new innovations set to debut at The First Look, symbolizing the seamless integration of AI across Samsung’s portfolio. In the final scene, the light flows into Wynn Las Vegas, where the event will be held, revealing the theme.

The First Look 2026 will officially kick off on January 4 at 7 p.m. PST — two days before the opening of CES 2026 — with a media event at Wynn Las Vegas, followed by four days of exhibitions, tech forums and other events through January 7.

The media event will feature key Samsung executives, including TM Roh, CEO and Head of Device eXperience (DX) Division; SW Yong, President and Head of Visual Display (VD) Business; and Cheolgi Kim, Executive Vice President and Head of Digital Appliance (DA) Business. Together, they will outline customer experience innovation strategies across their respective areas.

The tech forums will be held from January 5 to 6, with four sessions covering topics including AI, home appliances and design. More information about The First Look 2026 will be revealed on Samsung Newsroom.

Samsung Electronics today announced that it will unveil its latest kitchen appliances lineup at CES 2026, including the latest iterations of its Bespoke AI refrigerator, over-the-range (OTR) microwave and slide-in range¹ at CES 2026. Alongside refreshed designs across the lineup, the company will highlight meaningful improvements to vision-based AI functionality enhanced with Google Gemini and Google Cloud, showing how these innovations simplify everyday tasks and elevate the overall kitchen experience.

“In pioneering the application of vision-based AI technology, Samsung has led innovation in the kitchen appliance market,” said Jeong Seung Moon, Executive Vice President and Head of R&D Team for Digital Appliances (DA) Business at Samsung Electronics. “Samsung will reach a new level of innovation through this collaboration with Google Cloud and will utilize these ongoing initiatives to continue to deliver better consumer experiences in the upcoming year.”

Introducing Samsung’s Latest AI Vision-Equipped Refrigerator

At CES, Samsung will present a new Bespoke AI Refrigerator Family Hub, equipped with the upgraded AI Vision. The feature’s key upgrade is its functions built with Google Gemini, which marks the first time that it is being integrated into a refrigerator.

Previously, it could recognize up to 37 types of fresh food and 50 types of pre-registered processed food on-device.² The latest version ready to be unveiled at CES is built to unlock its existing limitations to recognize more food items, offering a comprehensive and flexible experience.

It is planned to even recognize processed foods without separate registration, automatically registering their names to increase convenience. Additionally, Samsung aims to make it detect user-labeled items, foods stored in personal containers can be added to the food list.

With ingredients being identified more accurately, managing the food list becomes clearer and easier than before, broadening people’s food-related experiences. At CES, Samsung plans to showcase the enhanced capabilities and new use cases of AI Vision, demonstrating the future of a truly personalized AI kitchen.

Enhanced Wine Management With the New Samsung Bespoke AI Wine Cellar

Samsung will exhibit the new Bespoke AI Wine Cellar, designed to incorporate an AI Vision built with Google Gemini similar to that of the Bespoke AI Refrigerator.³

When users store or remove wine bottles from the wine cellar, a camera positioned at the top of the unit will recognize the labels and tracks bottles, updating the SmartThings AI Wine Manager⁴ accordingly. The system will also be able to distinguish the specific shelf and compartment where each bottle is placed, allowing users to easily check locations without searching manually. Through the AI Wine Manager, users will be able to look up wine information more conveniently and receive suggestions on pairings based on the type of wine in their inventory, making wine curation more intuitive and personalized.

Unified Kitchen Aesthetic With an Upgraded Stainless Look 

Samsung is also introducing a lineup of French Door refrigerators, slide-in ranges and new OTR microwave models, offering consumers an updated aesthetic and a cohesive stainless-look option for creating a unified kitchen design.

The new Bespoke AI 3-Door French Door refrigerator features a zero clearance fit, which can be installed with side gaps of approximately 4mm.⁵ Additionally, its door depth has been reduced by 50mm compared to the conventional 3-Door model,⁶ enabling full access to drawers and food items with the doors wide open.⁷ The AutoView — a transparent door — allows users to easily check items stored in the fridge.

The upgraded slide-in range features a completely refreshed design with a stainless-look finish across the control panel, knobs and door. It adopts a new bar handle style, along with a Precision Knob that provides enhanced safety.

Samsung will unveil two different types of OTR microwaves: the Air-Fry OTR and the DualVent OTR. The most significant change comes from the revised hood structure of the DualVent model. Typically, the depth of a cooktop on the range extends farther than that of an OTR, making it difficult for the hood to capture smoke from the front burners. Samsung’s new dual vent system addresses this by adding a front ventilation wing in addition to the bottom ventilation, significantly improving the capture rate compared to the previous model.

Visitors at Samsung’s booth at CES 2026 will be the first to see these new innovations. Learn more about Samsung’s CES activities here.

1. This article contains products and features currently in development. The plans, timelines and specifications described are forward-looking and subject to change without notice. Their future availability is not guaranteed. ︎
2. As of April 2025, AI Vision can recognize 37 food items like fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form. ︎
3. The recognition functionality is only available for shelves with withdrawal capability. For wine input and output, the label must be exposed to the top camera for proper recognition. Additionally, the multi-pantry drawer provides food storage functionality and information about the food items stored in these drawers is provided as a separate image ︎
4. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung account. ︎
5. Minimum required installation space for a custom built-in setup: [Width] 916 mm or more (Ensure a minimum gap of 4 mm on the left/right sides), [Height] 1798 mm or more (Ensure a minimum gap of 20 mm at the top). ︎
6. Compared to our conventional model without zero clearance fit feature (RF32CG5400**) ︎
7. The refrigerator door can be open up to 108°, but it depends on the installation environment. ︎

Samsung Electronics today announced that it will host a series of four moderated Tech Forum panel discussions at CES 2026, to highlight industry trends and unveil its distinct AI vision and strategy.

Samsung’s Tech Forums will be held Jan. 5–6 at Samsung’s dedicated exhibition space in the Latour Ballroom at the Wynn Las Vegas. The company will host a total of four moderated panels covering AI, Home Appliances, Services and Design. Samsung executives along with partners, academics, media and industry analysts will participate in each session by topic:

• When Everything Clicks: How Open Ecosystems Deliver Impactful AI (Jan. 5, 9:00 AM) —  Yoonho Choi, Digital Appliances Business, Samsung Electronics (Chair, Home Connectivity Alliance)

Description: Collaborating smart home innovators hold an open discussion on the necessity of cross-industry partnership and what it takes for meaningful smart home technology to be woven into daily living.

• In Tech We Trust? Rethinking Security & Privacy in the AI Age (Jan. 5, 2:00 PM) — Shin Baik, Group Head, AI Platform Center, Samsung Electronics

Description: Experts in security and AI examine the science of trust and how transparency and secure systems can spark a meaningful change for AI adoption.

• FAST Forward: How Streaming’s Next Wave is Redefining Television (Jan. 5, 4:00 PM) —
  Salek Brodsky, Executive Vice President, Visual Display Business, Samsung Electronics

Description: Leaders in TV and entertainment explore the next wave of streaming, including free ad-supported streaming television (FAST), hybrid models and creator-led channels to shape a more interactive future.

• The Human Side of Tech: Designing a Future Worth Loving (Jan. 6, 1:00 PM) — Mauro Porcini, President and Chief Design Officer, DX Division, Samsung Electronics

Description: Design leaders urge the tech industry to look beyond minimalist, spec-driven approaches toward more expressive, human-centered design shaped by new materials, AI and creativity.

In covering the latest trends in technology and daily living, the Technology Forum discussions will serve as a complement to the company’s latest product innovations, which will be showcased at the Samsung Exhibition Zone at the Wynn from Jan. 5–7.

This year, Samsung Electronics once again elevated the TV experience with ‘Micro RGB,’ which uses sub-100 μm red, green and blue LEDs for ultra-precise light control and improved color accuracy. Attention is now focused on what the company will showcase at CES 2026, the world’s largest IT and home appliance exhibition. Stay tuned for what’s next.

Samsung Electronics today announced its upcoming showcase at CES 2026, which will be held Jan. 6-9 in Las Vegas, Nevada. At CES, the company will highlight a series of improvements in home living that merge AI-powered customized care and powerful hardware-supported performance. This year, the company is enhancing its Bespoke AI living appliance lineup with smarter fabric care, intuitive temperature control and more convenient cleaning experiences — all designed to adapt to users’ lifestyles through seamless synergy between its devices. Featured innovations include the upgraded Bespoke AI AirDresser, Bespoke AI Laundry Combo, Bespoke AI WindFree Pro Air Conditioner and the flagship Bespoke AI Jet Bot Steam Ultra robot vacuum.

“This year, to enhance the living experience, we are unveiling our upgraded Air Dresser, Laundry Combo and WindFree Air Conditioner, developed by integrating valuable customer feedback and leveraging the R&D expertise we have accumulated over the years,” said Jeong Seung Moon, EVP and Head of the R&D Team for the Digital Appliances (DA) Business at Samsung Electronics. “Through our continuous innovation, we are elevating how users interact with their appliances on a day-to-day basis.”

Faster Full Cycles, Enhanced Drying and Smarter Care With the Bespoke AI Laundry Combo

Following its 2024 debut, the 2026 Bespoke AI Laundry Combo is launching with upgrades that shorten wash-to-dry cycles and enhance drying performance. The Super Speed cycle leverages a high-pressure Speed Spray that improves detergent penetration and rinsing to enable fast and efficient washing, while the newly incorporated Booster Heat Exchanger delivers improved drying performance. The upgraded combo also features Auto Open Door+, which not only automatically opens the door, but also activates internal air circulation after wash-only cycles to keep remaining laundry from developing a musty odor.

Additionally, the upgraded AI Wash & Dry+¹ uses multiple sensors to optimize performance for each load. It detects the weight to determine the right amount of water and detergent, identifies five fabric² types — including Outdoor and Denim — and monitors soil levels in real time. The newly applied Wide Lint Filter features a one-touch design for easier cleaning and a dual-layer design and large capture area to provide thorough collection of lint and particles. This year, in addition to the original 7” LCD screen model, a more affordable variant with a 2.8” LCD screen and jog dial is also being introduced to cater to diverse customer needs.

Bespoke AI AirDresser Now Offers Stronger Wrinkle Care and Smarter Drying

Three years after its predecessor, Samsung’s upgraded Bespoke AI AirDresser is returning with enhanced performance and greater convenience. It features the new Auto Wrinkle Care function, which leverages an enhanced Dual AirWash and Dual JetSteam system to help smooth out wrinkles quickly and effortlessly in busy mornings. The Dual JetSteam also effectively maintains the freshness of clothing by infusing high temperature heat deep into the fabric — reducing 99.9% of certain viruses³ and bacteria⁴ and 99% of unpleasant odors.⁵ Furthermore, the model features an intelligent drying course that adjusts drying time to suit small, medium, or large loads. This ensures optimal drying, preventing over or under-drying and protects fabric quality.

A standout feature is its synergy with the Bespoke AI Laundry Combo. The Auto Cycle Link⁶ recommends an appropriate drying course on the Air Dresser once a wash cycle ends. When certain cycles designed for special care — such as the Blouse Cycle — are selected on the Combo, the same option is automatically queued on the AirDresser, creating a continuous garment care flow. The refreshed design also includes a sleek One Body Door and 2.8″ LCD screen for improved usability.

Bespoke AI WindFree Pro Air Conditioner Delivers Various Tailored Wind Modes With Multi Blades

This year’s new WindFree Air Conditioner incorporates AI technology⁷ and Motion Wind to address the key attribute that influences customer purchasing decisions, which are wind modes.⁸ The number of blades has increased from one to three, enabling airflow to be directed in multiple directions according to user preferences. The Triple Motion Wings create seven tailored wind modes — including Max Wind, which delivers instant cooling 15% faster;⁹ Surround Wind, which spreads airflow evenly; Long Reach Wind, which sends cool air twice as far;¹⁰ and Down Wind, which quickly drives warm air downward for faster delivery of cool air. With radar-based AI Direct and Indirect Wind modes, the system senses user presence and automatically directs or diverts airflow to enhance comfort.

The model also includes AI Fast & Comfort Cooling, which analyzes temperature, humidity and room size to automatically activate optimized cooling. Based on usage patterns,¹¹ it offers Fast Cooling, WindFree comfort and cold-free Dry Comfort. In addition, AI Energy Mode monitors both usage behavior and external conditions to minimize compressor fluctuations, helping reduce energy consumption by up to 30%.¹²

Bespoke AI Jet Bot Steam Ultra Brings Object and Liquid Recognition for Smarter Navigation

The newly launching Bespoke AI Jet Bot Steam Ultra comes with advanced recognition technologies designed to reduce human intervention and simplify cleaning like never before. Powered by a Qualcomm Dragonwing processor, it offers deep learning-based AI Object Recognition¹³ to better detect humans,¹⁴ cats and dogs,¹⁵ as well as hard-to-see obstacles like cables or rugs. This model also supports AI Liquid Recognition, allowing it to detect liquid spills¹⁶ and determine whether to clean or avoid them based on the user’s set preference. Additionally, upgraded Easy Pass Wheel technology raises the body and lowers the wheels to climb thresholds of up to 2.4 inches.¹⁷

Samsung at CES

For firsthand experiences of Samsung’s latest innovations in AI-connected living, attendees of CES 2026 can visit Samsung’s showroom located inside Wynn Las Vegas. Visit Samsung’s CES 2026 page to find out more about the company’s participation at the event.

1. AI Wash & Dry+’s detection and sensing capabilities are based on our deep learning models trained using a predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy. ︎
2. Based on AI-based algorithm and internal testing using the AI Wash & Dry+ cycle on an IEC 3kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 3kg and under. It is capable of recognizing Outdoor, Denim, Normal, Towel and Delicates.Actual results may vary depending on individual use. ︎
3. Based on testing by the preclinical laboratory of the College of Pharmacy, Korea University. Test method: attach a cotton fabric (8×8cm) contaminated with a virus to 5 shirts and run the Sterilization course. Result: reduces 99.9% of certain viruses, including Influenza A, Adenovirus, Infectious canine hepatitis virus (ICHV), Coronavirus, Porcine epidemic diarrhea virus (PEDV), Herpes, Infectious bovine rhinotracheitis virus (IBRV), Enterovirus, Rhinovirus, Rotavirus, Influenza B, Hepatitis A and Norovirus. Results may vary depending on the actual usage environment. ︎
4. Based on testing by Intertek. Test method: attach a cotton fabric (10×10cm) contaminated with bacteria to 5 shirts and run the Sterilization course. Result: reduces 99.9% of certain bacteria, including Staphylococcus aureus, Escherichia coli, Pseudomonas aeruginosa, Klebsiella pneumoniae, MSRA, Pneumococcus, Diphtheria, Legionella and urinary tract infection. Results may vary depending on the actual usage environment. ︎
5. Based on internal testing. Results provided to and interpreted by Intertek. When Normal and Bulky Care mode is operated, odor concentration is reduced by over 99% (the average deodorization rate of 17 gases). Results may vary depending on the actual usage environment. ︎
6. Auto Cycle Link is only available when both the AirDresser and washer have Wi-Fi connected and are registered on the SmartThings App. A Wi-Fi connection is required at all times, which may increase energy consumption. Not available on certain models and in certain regions. ︎
7. To use AI Auto Cooling a Wi-Fi connection and Samsung account SmartThings are required. ︎
8. Based on an internal Samsung survey of consumers across Brazil, India, Korea, Italy, Thailand and Turkey. ︎
9. Based on internal testing on the AR70H12CAAWNEU compared with the Samsung conventional AQ12EASER model.
     – Installation area of 68㎥ at 35℃, standard outdoor cooling condition.
     – Time taken for indoor temperature to drop from 33℃ to 25℃ in Max mode.
     – Values may vary depending on the actual testing conditions and environment. ︎
10. Based on internal testing on the AR70H12CAAWNEU compared with the old AR12TXCAAWKEU model
       – Installation area of 326㎥ (positioned at 2m height) at 35℃, standard outdoor cooling condition.
       – Distance of airflow reach measured during cooling operation, at maximum airflow and the highest blades position setting. ︎
11. The SmartThings server stores user data, preferences and usage patterns to suggest the most useful options. ︎
12. The testing was conducted in Samsung’s 132m² residential environment laboratory at a temperature of 35°C/24°C (dry bulb/wet bulb, KS C 9306: air conditioner). Results provided to and interpreted by Intertek, comparing the power consumption between AI Energy Mode being on and off in AR07D9181HZN model’s AI comfort mode. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account. ︎
13. Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy. ︎
14. Only recognizes a human presence based on generic visual indicators and cannot identify individual people. Recognition capabilities may be limited when a person’s entire body cannot be seen. A Wi-Fi connection and Samsung account are required. ︎
15. Only recognizes a pet presence based on generic visual indicators, and cannot identify individual pets. Recognition capabilities may be limited by the posture or position of a cat. The ability to recognize your pet may vary depending on the type of animal and the living environment. A Wi-Fi connection and Samsung account are required. ︎
16. A liquid spill is defined as a colored or transparent liquid, such as water or juice, having a size of 2.8 in x 2.8 in (0.5 oz. or 15ml in volume) or larger. Identification may be affected by the size of the stain or the environmental conditions of the floor, such as the floor pattern. Identification may be affected by the size of the liquid or the environmental conditions of the floor, such as the floor pattern, color of the floor, direct or reflected light, or shape of the liquid. Excessive amounts of liquid on the floor may cause secondary contamination. ︎
17. Based on internal testing, Jet Bot Steam’s highest crossing height for a vertical, single tier threshold is 1.8 inches. It can also cross thresholds up to 2.4 inches high, including 1.8 inches threshold with an additional 0.6 inches height. The gap between thresholds should be greater than 3.5 inches. Results may vary depending on actual usage conditions. The Climb Zone must be set beforehand via SmartThings to use this feature. A Wi-Fi connection and a Samsung account are required. ︎

Samsung Electronics today announced that in 2026, it will launch an expanded Micro RGB TV lineup, available in 55-, 65-, 75-, 85-, 100- and 115-inch models.¹ The new expansive range introduces the next evolution of Samsung’s Micro RGB display technology, setting a new standard for premium home viewing.

“With Samsung’s latest technology, our Micro RGB portfolio delivers vivid color and clarity that make movies, sports and TV shows feel more expressive and engaging,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By expanding the lineup for 2026, we’re establishing a new premium category with sizes that span the full range of modern living spaces while maintaining our highest picture standards.”

Consumers are demanding better picture quality from their TVs, and this differentiator has become a key reason many viewers upgrade to premium models.² Whether used as a centerpiece for large living spaces or a space-conscious premium display, each Micro RGB model utilizes Samsung’s advanced display architecture to reflect the company’s commitment to engineering precision and elite picture performance.

Micro RGB: Precision Engineered for Lifelike Colors

Building on the 115-inch Micro RGB introduced in 2025, the new lineup includes advanced features and new enhancements that elevate picture performance across color, clarity and style:

• Micro RGB Technology uses sub-100 μm red, green and blue LEDs that each emit light independently. This advanced display architecture enables ultra-precise light control and improved color accuracy. Enhanced picture-processing technologies, including 4K AI Upscaling Pro and AI Motion Enhancer Pro,³ further refine brightness, smooth out motion and add clarity in real time.
• Micro RGB AI Engine Pro is equipped with a next-generation AI chipset that enables more precise frame-by-frame clarity and realism. It also includes Micro RGB Color Booster Pro and Micro RGB HDR Pro to provide a vivid color experience that makes viewing content feel as real as seeing it in person.⁴
• Micro RGB Precision Color 100 includes a refined Micro RGB light source with enhanced RGB color dimming precision for unparalleled color expression. Certified by VDE, Micro RGB Precision Color 100 achieves 100% of the BT.2020 wide color gamut, delivering hyper-real hues and brilliant brightness.
• Upgraded Vision AI Companion, Samsung’s multi-agent platform, combines large language model (LLM)-powered intelligence with natural conversation via Bixby. It enables conversational search, interactive Q&A, proactive recommendations and access to AI features and apps such as Live Translate, Generative Wallpaper and Perplexity.
• Samsung’s proprietary Glare Free technology⁵ minimizes reflections to further preserve clear color and contrast in a variety of lighting conditions for the best viewing experience.
• Enhanced audio features including Dolby Atmos® for multidimensional sound, Adaptive Sound Pro for optimized clarity based on room and content types and Q-Symphony, which connects TV speakers with compatible Samsung devices to deliver a deeper soundstage. All 2026 Samsung TVs will also feature Eclipsa Audio, the new spatial sound system engineered for immersive 3D audio.

First Look at CES 2026: New Micro RGB Lineup Made To Reshape Home Entertainment

Highlighting Samsung’s latest advancements in display performance, the company will showcase the new Micro RGB lineup at CES 2026, which takes place in Las Vegas Jan. 6-9. Samsung’s presence at the event will reinforce its commitment to delivering ultra-premium displays across a broader range of screen sizes and living spaces.

1. Product availability may vary by country. ︎
2. Consumer Reports. “Everything You Need to Know About 4K HDR TVs.” Consumer Reports, https://www.consumerreports.org/electronics-computers/tvs/everything-you-need-to-know-about-4k-hdr-tvs-a3185152015/. ︎
3. 4K AI Upscaling Pro and AI Motion Enhancer Pro are available only in certain models. ︎
4. Micro RGB AI Engine Pro and Micro RGB HDR Pro are available only in certain models. ︎
5. Glare Free technology is available only on certain models. ︎

Samsung Electronics today announced that it has had the carbon reduction impact of AI Energy Mode¹ in its select washing machines verified by the Carbon Trust Assurance, based on the Decarbonizing the Use-Phase of Connected Devices (DUCD) specification. This marks the first time that a product or feature has been validated using the DUCD specification. It is especially significant as it demonstrates the greenhouse gas (GHG) reduction effect achieved through the AI Energy Mode during the use phase, verified by a third party.

“At Samsung, we continue to design our products and services with environmental factors in mind,” said Jeong Seung Moon, Executive Vice President and Head of the R&D Team for Digital Appliances (DA) Business at Samsung Electronics. “AI Energy Mode is a key example of such efforts, and with this verification recognizing its effectiveness, we will strive to further improve our products, features and services during their actual use.”

Samsung’s Longstanding Efforts

Samsung has long worked to establish objective and systematic indicators to assess and manage carbon emissions generated from home appliances. As part of these efforts, the company joined the DUCD initiative as a Secretariat member in September 2022.

The DUCD initiative is led by the Carbon Trust, a global climate consultancy, which partners with businesses, governments and financial institutions to drive positive climate action. Through collaboration with other industry leaders, it aims to standardize how energy use and savings from connected devices are measured and contribute to building global methodologies for calculating the carbon savings of Wi-Fi–connected devices.

In November 2024, the initiative published a global specification establishing unified measurement criteria and reduction methodologies for connected devices. This approach measures the reduction in carbon emissions that occur during the consumer’s actual usage phase, distinguishing it from the measurement or reduction of carbon emissions during the production process conventionally used.

Verified Carbon Reduction With AI Energy Mode

Using this guidance, the Carbon Trust’s independent assurance arm, the Carbon Trust Assurance Ltd, tested a pilot assessment on Samsung’s global washing machine lineup.² It verified the reduction effect of AI Energy Mode by comparing the amount of carbon emitted between July 2024 and June 2025 when using the AI Energy Mode with the amount emitted when not using this mode.

For Samsung’s select energy-efficient washing machines, the total energy consumption using the SmartThings Platform³ has been verified at 12.28 GWh during this time period,⁴ resulting in 5,266 tCO₂e, by Carbon Trust Assurance Ltd according to the DUCD Part 1: Specification and Guidance. The verified total energy savings of 5.02 GWh in energy consumption, and 2,084 tCO₂e in GHG emissions savings can be attributed to switched-on AI Energy Mode.⁵

This level of energy savings corresponds to the amount of electricity that approximately 169,000 households can use in a single day, given that an average U.S. residential electric-utility customer purchases about 29.54 kWh of energy daily.⁶

Meanwhile, the company will participate in the upcoming CES 2026, where it will showcase both its energy-saving solutions and innovative new products.

1. Must activate AI Energy Mode via SmartThings Energy on the SmartThings app, available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
2. A list of all applicable washing machine models and a lifecycle product carbon footprints can be found at https://www.samsung.com/global/sustainability/digital-library/policy-document/. ︎
3. The verification is based on Samsung washing machines with the highest energy efficiency grade or equivalent in their respective countries where applicable, such as (but not limited to) Energy Star (U.S.), Grade 1 (Korea), and A (EU). ︎
4. The verification is based on Samsung washing that have been connected to AI Energy Mode at least once during the period from July 2024 to June 2025 globally. ︎
5. AI Energy Mode switched on versus AI Energy Mode switched off across all active devices globally during the same time period (July 2024-June 2025) ︎
6. Source: U.S. Energy Information Administration (Frequently Asked Questions (FAQs) – U.S. Energy Information Administration (EIA)) ︎

TM Roh, CEO and Head of Device eXperience (DX) Division, will be the keynote speaker for The First Look. SW Yong, President and Head of the Visual Display (VD) Business, and Cheolgi Kim, Executive Vice President and Head of Digital Appliances (DA) Business, will also appear on stage to share their respective business directions for the upcoming year.

The event will be streamed live on Samsung Newsroom, Samsung Electronics’ official YouTube channel and as well as Samsung TV Plus, the company’s FAST (free, ad-supported TV streaming) service. Additional Samsung events and exhibitions will take place at the company’s exclusive exhibition at the Wynn Las Vegas through January 7.

Samsung has proven its expertise in the cordless vacuum cleaner segment since 2019, when it introduced its Jet cordless vacuum lineup to the global market, and has continued unveiling new innovations each year. The award recognizes Samsung’s product excellence across the Jet lineup tested by Euroconsumers, which includes the Jet 75, Jet 85 and Jet 95 models — all providing powerful cleaning performance on various floor types in a lightweight design.

This award reflects Samsung’s strong performance in Euroconsumers’ thorough evaluation process which combines lab tested results on over 3,000 products with large scale consumer surveys across Europe. With outstanding reliability scores, Samsung has been named a winner in the Upright Cordless Vacuum Cleaner category.

“Samsung has a record of innovation in the stick vacuum category, including the launch of the world’s most powerful vacuum cleaner,”¹ said Jeong Seung Moon, Executive Vice President and Head of the R&D Team for the Digital Appliances Business at Samsung Electronics. “We will continue to enhance consumer satisfaction through outstanding performance and AI-based convenience.”

The Euroconsumers Awards is organized by Euroconsumers, the world’s leading consumer group that represents national consumer organizations across Belgium, Italy, Portugal, Spain, Poland and Brazil — collectively giving voice to more than six million consumers worldwide. Until last year, Euroconsumers ran the BeXt Awards, which recognized brands across criteria such as Value for Money and Eco-Friendly. The 2025 edition marks a significant shift, as the awards now focus on product-based excellence in three key sectors: Hitech, Large and Small Household Appliances.

This recognition follows Samsung’s previous awards from Euroconsumers, including wins in the Hi-Tech Value for Money and the Eco-Friendly Award in large household appliances at the BeXt Awards 2024.

Continuing its commitment to delivering smart, high-performance home solutions, Samsung will showcase its latest vacuum cleaner innovations at CES 2026 in January.

1. Samsung Bespoke AI Jet Ultra, based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute. ︎

Samsung Electronics, a global leader in technology, today announced that its latest lineup of products and services has been recognized by the Consumer Technology Association (CTA)® with multiple CES® 2026 Innovation Awards. This recognition highlights Samsung’s continued commitment to redefining the possibilities of consumer technology and delivering experiences that combine performance, design and intelligence.

The CES Innovation Awards program celebrates excellence in design and engineering across a broad spectrum of consumer technology categories. For Samsung, the honors reinforce the company’s vision of creating a seamlessly connected ecosystem that enhances convenience, creativity and accessibility. The awards also spotlight Samsung’s efforts in AI integration, immersive displays, smart home solutions and advanced semiconductor technologies that power next-generation devices.

In particular, the Samsung Visual Display Business earned a number of innovation awards with two Best of Innovation winners. This includes honors for Samsung TV and commercial screens, as well as audio and memory products and monitors. In addition, the Digital Appliances Business was also honored with awards, including the refrigerator’s AI Vision Inside and Auto Open Door features along with its latest home-focused innovations that elevate the user experience through enhanced convenience and functionality.

From pioneering innovations in XR form factors to advancing intelligent AI solutions for everyday life, these awards underscore Samsung’s role in shaping the future of technology and delivering experiences that are more connected, personalized and seamlessly integrated than ever before. A full list of Samsung’s award-winning products will be shared on Jan. 4, 2026.

CES® 2026, the premier global stage for breakthrough technology and design, will take place Jan. 6–9 in Las Vegas, Nevada, offering attendees a first look at the next generation of Samsung innovations.

Highlighted CES 2026 Best of Innovation Award Winner

Cybersecurity: S3SSE2A

Samsung’s S3SSE2A is the industry’s first embedded security chip to feature hardware-based Post-Quantum Cryptography (PQC) — providing powerful protection against future quantum computing threats. As quantum computers grow in capability, they could break traditional encryption, putting sensitive personal and enterprise data at risk. S3SSE2A is designed to prevent that by securely processing and storing data directly on the chip using advanced cryptographic algorithms compliant with the U.S. National Institute of Standards and Technology (NIST) standards. This hardware-level protection goes beyond software-only solutions, delivering long-term security and system integrity. It also supports secure device authentication and encrypted communication — ideal for mobile, IoT and connected devices where security is essential. Certified to CC EAL6+, the highest level of security assurance in the industry, S3SSE2A withstands both physical and digital attacks. By embedding quantum-resilient encryption within the silicon itself, Samsung enables designers to build smarter, safer systems ready for the next era of connected intelligence.

S3SSE2A is also an Honoree in the Embedded Technologies category.

Highlighted CES 2026 Innovation Award Honorees

XR & Spatial Computing Category: Galaxy XR

Galaxy XR¹ is Samsung’s eXtended reality headset, and the first device built on Android XR — a new platform developed together by Samsung, Google and Qualcomm. This open, scalable platform with multimodal AI at its core enables Galaxy XR to unleash limitless possibilities for the future of discovery, play and work. By blending the physical world with the virtual world, Galaxy XR provides unparalleled, immersive experiences in an infinite space, while creating a dynamic spatial canvas where users’ sight, gestures and voice combine to interact with the outside world. Galaxy XR embodies a vision for the future, where the synergy of AI and XR transform the possibilities of personal computing and expand mobile AI into a new frontier of immersive and meaningful possibilities.

Mobile Devices, Accessories & Apps Category: Galaxy Z Fold7

Galaxy Z Fold7 is Samsung’s thinnest, lightest and most durable foldable yet — packed with a 200MP wide-angle camera, immersive screen for multitasking and editing, powerful Galaxy AI.² In its most innovative form-factor yet, Galaxy Z Fold7 is meticulously designed to be thin, light and durable, allowing users to move with confidence. This is made possible by its advanced Armor Aluminum frame, IP48 water resistance, an enhanced Armor FlexHinge, and Corning® Gorilla® Glass Ceramic 2 with Corning® Gorilla® Glass Victus® 2 on the front and back screens. With expansive screens inside and out, Galaxy Z Fold7 delivers the ultra-experience, unfolded.

Fashion Tech Category: Galaxy Watch8

The Galaxy Watch8 series offers two models including Galaxy Watch8 Classic, with its signature rotating bezel, and Galaxy Watch8, the thinnest Galaxy Watch to date. Coupled with the all-new cushion shape, the Galaxy Watch8 series has a distinctive edge with sleek lines that protects the display without getting in the way of your routine. Crafted to maximize your days and your wellbeing with new features like Running Coach,³ Bedtime Guidance,⁴ Antioxidant Index⁵ and Vascular Load, Watch8’s series revamped design and Dynamic Lug system fit on your wrist comfortably for precise sensor contact and accurate health tracking.

Computer Hardware & Components: PM9E1 M.2 22×42

PM9E1 M.2 22×42 is the world’s first PCIe Gen5 SSD in an ultra-compact 22mm x 42mm M.2 form factor for AI PCs, delivering breakthrough performance and spatial efficiency. Designed for premium gaming, next-gen on-device AI and high-end computing, PM9E1 offers industry-leading sequential read/write speeds of up to 14.8GB/s and 13.4GB/s. With capacities up to 4TB — unprecedented in this size class — it’s engineered for space-constrained compute systems without compromising performance. PM9E1 M.2 22×42 is powered by Samsung’s in-house “Presto” controller and cutting-edge V8 TLC V-NAND, ensuring exceptional power efficiency, responsiveness and durability. Its robust architecture supports secure data operations with SPDM (Security Protocol and Data Model) v1.2 for device-level authentication and firmware integrity. Whether accelerating AI workloads or streaming ultra-high-resolution content, PM9E1 defines the future of fast, secure and compact storage.

Vehicle Tech & Advanced Mobility: Detachable AutoSSD

Samsung’s Detachable AutoSSD is the industry’s fastest auto-grade storage technology for mass production target, purpose-built for demanding in-vehicle environments. Unlike embedded storage, it features a modular E1.A form factor that separates the controller and NAND, improving heat dissipation, extending product life and simplifying upgrades or replacement. Engineered for real-world conditions, Samsung’s Detachable AutoSSD includes an automotive-grade connector and adapter built to withstand constant shock, vibration and temperature variation. It is powered by Samsung’s 8th-generation V-NAND and a PCIe Gen4 NVMe controller built on a 5nm process, delivering fast, efficient performance. Samsung’s Detachable AutoSSD enables reliable, high-capacity storage for the connected and autonomous vehicles of tomorrow.

Mobile Devices, Accessories & Apps: LPDDR6

As AI, edge computing and mobile platforms continue to evolve, the demand for faster, more efficient and secure memory is reaching new heights. LPDDR6 is a next-generation memory solution engineered to meet these demands. Built on an advanced 12nm process, LPDDR6 supports blazing-fast data rates of up to 10.7Gbps and features an expanded I/O count to maximize bandwidth — ideal for data-intensive mobile applications, edge computing and AI workloads. A dynamic power management system intelligently tunes power consumption by workload, delivering approximately 21% better energy efficiency than its predecessor. LPDDR6 also introduces enhanced security mechanisms to safeguard data integrity, expanding its role beyond mobile into industrial and mission-critical AI environments. With its scalable, cross-platform architecture and eco-conscious design, LPDDR6 strikes a powerful balance between performance, energy savings and reliability — making it an essential memory solution for the intelligent systems of tomorrow.

Imaging: ISOCELL HP5

ISOCELL HP5 is the smallest 200 mega-pixel image sensor for mobile devices. The sensor is only half the size of a penny and packs 200 million of the industry’s tiniest 0.5㎛ sized pixels, each just 1/100th the width of a strand of human hair. Leveraging Samsung’s cutting-edge proprietary pixel technology, the ISOCELL HP5 achieves superb light absorption and signal conversion, overcoming challenges once thought impossible at this scale. The 0.5㎛ sized pixel allows the 200MP sensor to fit in 1/1.56” optical format, a format typically used for 50MP sensors. This allows smartphone manufacturers to upgrade their devices to 200MP with ease. The ISOCELL HP5 not only delivers exceptional image detail but also can take vivid 8K video at 30fps resolution to fully capture the moment that matters the most for the end-users.

Sustainability & Energy: T7 Resurrected

T7 Resurrected Portable Solid State Drive (PSSD) features a unique body case design crafted from 100% recycled aluminum certified by TÜV Rheinland.⁶ By eliminating the coloring process, the product showcases the natural luster of aluminum while minimizing chemical use and streamlining its manufacturing process. The body case, fabricated from aluminum discarded generated during the production of mobile devices, encourages the cross-division circulation of resources. Also, the packaging design utilizes 100% recycled paper and ASA-certified soy ink**.⁷

The T7 Resurrected delivers maximum sequential read speeds of up to 1,050 MB/s and write speeds of up to 1,000 MB/s on USB 3.2 Gen 2 standard. This allows users to experience rapid data transfers even with large files and efficiently manage data-intensive workloads. Users can install the T7 Resurrected on a wide range of devices and operating systems for seamless use across platforms. The new PSSD is scheduled to launch later this month.

1. You must be 13 or over to wear Galaxy XR. Battery pack connection is required to use the device. Users should not wear the device in moving vehicles or during activities that require focus — including cycling, driving or physical exercise. Doing so may cause distraction and increase the risk of discomfort or injury. ︎
2. Galaxy AI features by Samsung are free through 2025 and require Samsung account login. ︎
3. Available for outdoor running only; requires at least 12 minutes of running with GPS on and initial setup. Galaxy AI features track data and require compatible Samsung Galaxy phone, Samsung Health app and Samsung account. ︎
4. Bedtime Guidance: Must wear watch for 3 consecutive nights and set optimal wake-up time in the Samsung Health app. ︎
5. Not intended for medical use. ︎
6. Using 35 tons (35,000 kg) of recycled aluminum, approximately 800,000 units may be produced, with around 44 g of recycled aluminum used per unit. ︎
7. Packaging is made from 100% recycled paper (FSC certified) and printed with ASA Soy Ink. ︎