Samsung Electronics today launched Samsung Newsroom Brazil, the new Portuguese-language home for news and stories about the company. The URL of the website is news.samsung.com/br

While Samsung Newsroom Brazil aims to keep consumers and the media informed about company news, it will also help people in Brazil better understand Samsung. Like the Global Newsroom, the Brazil Newsroom will cover Samsung’s latest products and services, the company’s vision, its citizenship activities, and business insights.

The Brazil Newsroom will also offer engaging insights and inspirational local and global stories, exploring Samsung’s most innovative products, new business ventures and its support for local communities.

In particular, the Brazil Newsroom will feature Samsung’s local platform for music and sports, called Samsung Conecta.

The Brazil Newsroom is the fifth Samsung Newsroom to be launched so far, following Global, the United States, Vietnam and Korea. Samsung is planning to expand local newsrooms throughout this year, to share its news and stories with more regions and in more languages.

Samsung Electronics today launched the Samsung Newsroom Vietnam, the new Vietnamese-language home for news and stories about the company. The URL of the website is news.samsung.com/vn

As the digital PR platform for Vietnamese media and consumers, the newsroom aims to create a deeper understanding of Samsung and better leverage the available information about the company. Like the Global Newsroom, the Vietnam Newsroom will cover Samsung’s latest products and services, the company’s vision, its citizenship activities, and business insights.

The Vietnam Newsroom will also offer fascinating insights and inspirational local and global stories, exploring Samsung’s most innovative products, new business ventures and its support for local communities.

In particular, the Vietnam Newsroom will feature content about Samsung’s support programs for local industry and local employees. One article, “Samsung Helps Boost Vietnam’s Support Industry,” explores Samsung’s counseling services for Vietnamese companies to help them improve their capacity and increase the number of local suppliers. Another article is about Nguyen Duy Thanh, the first ever World Skill Medalist from Vietnam to be a technician in the Samsung Vietnam R&D Center, highlighting the success and impressive transformation of a talented, young Vietnamese person under Samsung’s support.

The Vietnam Newsroom is the fourth Samsung Newsroom launched, following Global, the United States, and Korea. Samsung is planning to expand local newsrooms throughout this year, to share its news and stories with more regions and in more languages.

Samsung Electronics has unveiled RE:Shakespeare, an app that enables users to study and experience Britain’s most celebrated playwright’s classic work, Much Ado About Nothing, on their mobile devices.

RE:Shakespeare engages users with several types of content. These include interactive games using popular lines from the play, a virtual reality version of Much Ado About Nothing, where users can watch a scene from the play in a 360-degree experience, and short lecture clips on Shakespearean drama.

Samsung partnered with The Royal Shakespeare Company (RSC) to create realistic and immersive content. With RE:Shakespeare, the RSC has successfully reproduced the classic play into mobile content that contains modern and entertaining elements.

A number of well-known British actors, including David Tennant, who hosted the app, showed their commitment to make Shakespeare more engaging for pupils.

“Shakespeare’s works are not only a great British treasure, they have also had a huge influence on literature around the world,” said Won-Pyo Hong, Chief Marketing Officer (CMO) of Samsung Electronics. “That is why we launched this campaign: to use technology to help preserve the world’s cultural heritage, and at the same time inspire our customers by combining digital technology and classic literature.”

From next month, Samsung and RSC will launch the RE:Shakespeare programs by encouraging young people between the ages of 11 and 18 in the United Kingdom to download the app. This will provide a digital learning experience to boost students’ interest and engagement in Shakespeare’s plays.

RE:Shakespeare is part of the Pride Rediscovery program that Samsung adopted earlier this year. The program is comprised of activities that aim to revitalize national pride by championing outstanding literary works from each region. Samsung plans to build on the momentum from RE:Shakespeare by expanding similar programs, in order to give teenagers from around the world the opportunity to look back on their cultural heritage and history through digital devices.

The app is available through Google Play.