Samsung Electronics will mark the beginning of a new chapter for home appliances today at Bespoke Life 2023, the company’s third annual showcase of the latest updates to its Bespoke lineup. Streaming at 10:00 EDT (16:00 CEST, 23:00 KST) on Samsung’s official website, newsroom and YouTube channel, the event will offer an opportunity to discover how the company’s expanded “Bespoke Life” vision is transforming users’ lives through sustainability, connectivity and design.

“Bespoke Life embodies Samsung’s commitment to making our homes and future more sustainable by reimagining the appliances we rely on every day,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the DX (Device eXperience) Division at Samsung Electronics. “By introducing new and creative ways for users to ‘Bespoke’ their life, our latest products and solutions empower anyone to enjoy a more sustainable, connected and stylish lifestyle.”

Sustainable Life — Technologies That Make a Positive Impact

Samsung’s Bespoke Life concept was born out of the belief that home appliances are key to creating a more sustainable tomorrow. Accordingly, this year’s Bespoke event will highlight Samsung’s efforts to further reduce carbon emissions across the entire product lifecycle. It will also announce the launch of the new Less Microfiber Filter: a simple solution for minimizing microplastic emissions during laundry cycles.

From sourcing and production to distribution, usage and recycling, Samsung is redesigning each stage of the product lifecycle to help reduce energy usage and carbon dioxide (CO2) emissions. Examples of the company’s efforts to recycle more resources include operating a recycling center, incorporating bioplastic material from waste oil into Bespoke refrigerators’ storage baskets and expanding its use of recycled fishing nets. Once products have been manufactured, they are shipped to users in Samsung’s eco-packaging, which began replacing plastic tape and coil with paper earlier this year.

To encourage a more sustainable living during the product use phase, Samsung continues to expand services that make saving energy effortless. Which is why, this year, five new Bespoke appliances, including refrigerators, washers and dryers, dishwashers and air conditioners, as well as Samsung’s Eco Heating System, will feature an upgraded version of SmartThings AI Energy Mode that will soon be available in 65 countries.¹

In addition to promoting reductions in carbon emissions and energy usage, Samsung continues to take an active role in tackling microplastic pollution. After developing a laundry cycle that reduces microfiber discharge by up to 54%,² Samsung and Patagonia have teamed up once again to launch the Less Microfiber Filter. The Less Microfiber Filter is capable of capturing up to 98%³ of microfibers shed during laundry cycles. When used to wash two kilograms of laundry four times a week, the filter can help reduce up to 132 grams of microplastic discharge per person per year — an amount equivalent to approximately eight 500ml plastic bottles. The Less Microfiber Filter is now available in Korea and the U.K., and will roll out to other countries in Q3 of this year.

Connected Life — Paving the Way for Hyper-Connected Homes

To “Bespoke” one’s life is to optimize devices in ways that streamline and empower your routine. By strengthening connectivity across the lineup and expanding AI to more product categories, Samsung is paving the way for a new era of hyper-connected homes.

Combining Samsung’s latest SmartThings enhancements and AI technology, Bespoke products offer a seamlessly automated home experience — one in which devices learn users’ usage patterns and provide personalized automation based on their smart home configuration and lifestyle. To make it easy for consumers to enjoy those experiences, Samsung has announced that it is integrating Wi-Fi support into all new Bespoke appliances and will make connectivity a standard in all Samsung appliance lineups in the coming years.

Samsung has also announced the launch of the Bespoke Jet AI — the company’s most powerful⁴ cordless stick vacuum cleaner, and the world’s first to be verified by UL (Underwriters Laboratories) Solutions, a leading independent safety science organization, for AI. Combining up to 280W⁵ of suction power with a run time of up to 100 minutes⁶ per charge, the Bespoke Jet AI offers the performance required to give one’s entire home a thorough clean. Its AI Cleaning Mode⁷ intelligently monitors brush load and vacuuming air pressure to distinguish different cleaning environments,⁸ including the floor type, and automatically optimizes settings such as suction power and brush speed⁹ to maximize cleaning performance, usage time and maneuverability. The vacuum also features a new All-in-One Clean Station that produces a powerful spinning cyclone to instantly and effectively¹⁰ empty the dustbin.

Stylish Life — Taking Personalized Design to the Next Level

The three million Bespoke refrigerators that have been sold worldwide since the lineup’s launch underline consumers’ resounding interest in appliances that offer more options and functionality than the old standards. Today, this rethinking of what appliances should offer users continues to define Bespoke design — a design approach that grows more dynamic and distinct each time it expands to a new product category.

As of this year, the Bespoke lineup now includes a total of 15 product categories available to consumers in 52 countries. Each expansion of the lineup presents an opportunity to cater to more lifestyles and needs. With this in mind, Samsung is expanding its Bespoke refrigerator lineup with the launches of the Bespoke 4-Door Flex with Family Hub+, as well as new side-by-side and top-mounted models. The Bespoke 4-Door Flex with Family Hub+ features a bezel-less, 32-inch touchscreen that is nearly twice the size of the previous model and includes even more convenient and entertaining multitasking functions. The new side-by-side and top-mounted models combine some of Samsung’s most advanced food storage technology with sleek and minimalist front panels available in a variety of colors and finishes.

In addition to launching the Bespoke AI Washer and Dryer in the U.S. and Southeast Asia this year, Samsung continues to expand its personalization options to empower more people to customize their home. Currently available to all consumers in the U.S. since last year, Samsung’s MyBespoke customization service makes it easy for users to cultivate a kitchen look that truly reflects your way of life by using photos or artwork to create one-of-a-kind refrigerator panels. To further elevate Bespoke’s bold design ethos, the company has announced that the limited-edition Bespoke panels designed by Italian creative studio TOILETPAPER and first unveiled at Fuorisalone 2023 are now available for purchase on Samsung.com and can also be found at Samsung flagship stores in the U.K., U.S. and Korea.

To learn more about the next evolution of Bespoke, tune into Bespoke Life 2023 on June 7 at 10:00 EDT (16:00 CEST, 23:00 KST). The event will be streamed on Samsung’s global YouTube channel, Samsung Newsroom and Samsung.com.

* The word “closed-loop” in the previous release was deleted as of June 13, 2023 due to difficulties in supporting it on specific grounds.

¹ AI Energy Mode is currently available in 40 countries including the U.S. AI Energy Mode is planned for expansion in the following countries in June: Greece, South Africa, Dominican Republic, Luxembourg, Bulgaria, Slovakia, Argentina, Ireland, Estonia, Costa Rica, Croatia, Puerto Rico, Finland. Further expansion is planned for the following countries in September: Morocco, Saudi Arabia, United Arab Emirates, Oman, Jordan, Iraq, Israel, Egypt, Kuwait, Turkey, Tunisia.
² Tested with 2kg load of 100% polyester hoodies, comparing Synthetics cycle on Samsung Conventional model WW4000T and the Less Microfiber cycle on WW9400B. The results may be different depending on the clothes and environment. Tested by the Ocean Wise Plastics Lab.
³ Tested at Ocean Wise Plastics Lab on the WW90T734DWH model (using Synthetic cycle, approximately 2kg load of synthetic textile laundry) comparing the amount of microfiber released with and without the Less Microfiber Filter installed. The amount is calculated by filtering drain water through a 50um filter. Results may vary depending on clothes and environment.
⁴ Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to the stated suction power of cordless stick vacuum cleaners with 200W suction power available in the market (based on sales data between January and December 2022, as compiled by an independent market research institute).
⁵ Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. The results were compared to the stated suction power of cordless stick vacuum cleaners with 200W suction power available in the market (based on sales data between January and December 2022, as compiled by an independent market research institute). Results may vary depending on actual usage.
⁶ The stated run time is based on using a large capacity battery at the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.
⁷ AI Cleaning mode related functions/performance will be continuously updated and upgraded through SmartThings.
⁸ The ability to identify different cleaning environments can be affected by environmental conditions.
⁹ The brush rotation speed (rpm) can only be adjusted when using the Active Dual Brush.
¹⁰ Based on internal testing using various types of dusts. Results may vary depending on the actual usage conditions.

As homes have evolved, the kitchen has become a hub for social activity and family gatherings. No longer confined to just cooking and eating, the modern kitchen sits adjacent to living spaces, blurring the boundaries between functional areas in homes. Today’s kitchens serve as shared spaces where families commune, have fun and express their individuality. As the role of the kitchen has transformed, so too have its appliances — taking new leaps to meet the demands of a more connected and multifunctional space. For instance, the refrigerator has now become central to the family. With the introduction of door screens and IoT features through Family Hub in 2016, the refrigerator industry has changed forever. Fridges now let us enjoy art, entertainment and even shopping.

In 2023, Family Hub came back in a new shape and form, known as the Plus. The larger 32-inch display and the wide array of features were jam-packed with designers’ thoughtful and innovative ideas. The Bespoke 4-Door Flex Refrigerator with Family Hub+ truly unveils new lifestyles that directly impact us in bigger and more joyful ways. Here’s a look at the design decisions that made this all possible.

Why Is Family Hub+ Bigger?

Family Hub+ features a 32-inch full HD touchscreen that is 2.1x bigger than the previous 21.5-inch display. Now, what is the reasoning behind a bigger screen?

Adapting to the New Normal

The pandemic has forced many of us to spend more time at home, leading to a surge in creative ways to utilize our living spaces. The kitchen, for example, has evolved beyond a space for cooking and eating to become a multifunctional hub for family communication, hobbies and other everyday needs. As a result, our relationship with kitchen appliances, such as the fridge, has also changed. The refrigerator is the perfect partner that fits the modern role of the kitchen and has become a platform that provides services we need to align with these new lifestyles. We require more from our appliances than ever before. With its expanded screen and experiences, Family Hub+ has adapted to become an essential part of this new flow between the kitchen and our daily lives.

Bigger Screen, Better Attention to Detail

Bigger screens mean greater attention to detail. For instance, the 32-inch display needed to be accessible to both children and wheelchair users, so the bottom portion of the display was positioned to be mindful of these users’ needs. The top of the display was raised, but the Accessible Screen feature lets users tap the home button twice to bring down the top portion of the screen. The panel surrounding the screen was carefully fitted to make sure the details on the edges were smooth. The mic at the bottom was also moved upwards so that every detail we need to see — or what we don’t — is precisely designed into the form.

How Is Family Hub+ More User-Friendly?

A great amount of thought was put into creating a refrigerator design that could harmonize with its surroundings and other appliances.

Adding Tangible Taste to Every Touch

A wide variety of panel materials are available to choose from, allowing users to design a refrigerator that feels best to their touch. The satin glass is velvety in texture, offering both comfort and glow, while the glam glass brightens any environment with its high gloss surface. Metal embodies Millennial sentiments through a subtle, monotone finish. Panels are easily interchangeable¹ so that a single refrigerator base can support a wide range of styles.

Visual Comfort

Both from the inside and outside, the refrigerator intends to instill a sense of cohesiveness that would be found in a beautiful piece of standalone furniture. The inner mood light² is positioned to put more emphasis on the stored food within. Lighting is spread out evenly through the insides of the refrigerator to give visual comfort and illuminate the innermost parts of the appliance.

How Can We Bring Greater Joy?

A bigger screen means there’s more content to consume, allowing every moment spent with Family Hub+ to be filled with joy.

Embracing Every Taste

We often pass by our refrigerator throughout the day — but the door remains mostly closed, leaving an empty space that could be put to better use. With Family Hub+, we can transform that blank canvas to become a source of creativity by hanging up a beautiful piece of art. Working in collaboration with renowned galleries and artists, Samsung offers a diverse selection of Bespoke Atelier³ pieces to suit a wide range of tastes. These works of art are thoughtfully organized by year, theme and movement, making it easy to find the perfect style for any kitchen.

The Bespoke Atelier pieces can serve as beautiful artwork on their own or even as part of an in-house exhibition. When new galleries open, invitation letters are sent right to your fridge, which can be accepted and enjoyed through the hub display. By using Family Hub+ to bring art into the heart of our home, we can add a touch of color, beauty and inspiration to our daily lives, all through a bigger display.

Seamless Experiences

In today’s busy world, families need a constant source of entertainment and information in the spaces where they gather. That’s why Family Hub+ features a larger display, allowing families to multitask while enjoying their favorite content. With Samsung TV Plus,⁴ one of Samsung’s most popular apps, viewers can now move the screen to the top, middle or bottom of the display to ensure it’s at eye level. The Picture in Picture feature allows users to browse the web or search for recipes while still playing their favorite show or movie in the background.

Family Hub+ is not just limited to TV. Mobile content can be streamed via Smart View without compromising screen ratios. This feature lets users share content on their mobile devices with each other in real time. Families can pull up photos on the Family Hub+ display through the Gallery app or Google Photos to showcase them on the spot. These various content experiences will enrich every moment you spend in the kitchen.

How Is Family Hub+ More Convenient?

As the smart home becomes increasingly integrated into our daily lives, Family Hub+ sits at the heart of this transformation.

Hub for the Smart Home

IoT connections drastically improve convenience, giving us more freedom to enjoy leisurely activities. The 32-inch display shows bigger widgets that each lets you monitor and control the various devices inside your home. Family Hub+ also comes with a built-in SmartThings Hub that can serve as the focal point of your smart home. SmartThings Home services⁵ like Cooking, Clothing Care, Home Care, Pet Care, Energy and Air Care are all easily within reach via Family Hub+ to streamline your routine and simplify your day.

Smarter Cooking

You might sometimes find yourself looking through the fridge with no idea what to cook for dinner. These situations call for the Cooking Board. The SmartThings Cooking service provides recipes based on the available food and cooking appliances in your kitchen. It also sends optimized cooking directions to your appliances to make sure the temperatures and cooking durations are just right. The recipe option, one of the features of the SmartThings Cooking service, gives you a snapshot of the steps needed to create each dish. Cooking on your own is no longer daunting with the hub.

Shopping Through the Fridge

What should you do when you’re strapped for time and are running low on jelly or need ketchup for dinner tomorrow? Now, you can easily reorder your household favorites with the click of a button on your refrigerator door via Amazon Your Essentials. Simply look up the item through the Your Essentials button on the home screen to see the product details. Shopping through your refrigerator is now easier than ever.

While the refrigerator has served as merely a place to store food, the fridge door has long been a source of family communication, whether adorned with sticky notes, magnets or the latest masterpieces from our kids. With Family Hub+, Samsung sought to capture this essence while crafting a product suited for the modern kitchen. Behind every expanded experience on the larger screen lies a designer’s careful deliberation, resulting in a truly immersive and delightful experience. The Bespoke 4-Door Flex Refrigerator with Family Hub+ is at the forefront of innovation, bringing endless possibilities to customers’ lives.

* This article was created to help users better understand the design concept of the Family Hub refrigerator. The images shown are for illustrative purposes only and may differ from the actual product. Product specifications may vary by country, region and model.

¹ The refrigerator door equipped with the display does not support panel replacement. Color options may vary by region.
² The mood light feature is only available for models sold in South Korea.
³ The Bespoke Atelier is available only in South Korea, the U.S., Canada and select countries and regions.
⁴ Samsung TV Plus is available only in South Korea and the U.S.
⁵ Available SmartThing Home services may vary by country and region.
⁶ Amazon Your Essentials is only available in the U.S.