With foldable smartphone shipments expected to reach 16 million units worldwide² — an increase of 73% year on year — the form factor is rapidly becoming mainstream, and shipments are expected to grow to 26 million units in 2023. The ease of multitasking on a large screen, and the powerful app optimizations for foldable devices, are helping drive adoption among enterprise users.

Benefits of Foldables for Enterprise Users

As companies shift towards work-from-anywhere policies, they are looking to technology for new ways to maximize productivity. Foldables have particularly attracted the financial services industry, where 74%³ of a sample group of financial advisors say staying connected via mobile apps is important or critical.

“Samsung Galaxy foldable smartphones were created to open up opportunities for new ways to work and explore creativity,” said KC Choi, EVP and Head of Global Mobile B2B Team, MX Business at Samsung Electronics. “This rapid growth in investment demonstrates our enterprise customers’ need for meaningful innovations to enhance workforce productivity.”

The Galaxy Z Fold4 – Samsung’s fourth-generation foldable smartphone — is a multi-tasking powerhouse ideal for business use. Despite its pocket-friendly dimensions, it offers a large, expansive sized screen, making it easier to get things done compared to traditional smartphone screens.

The Galaxy Z Fold4’s expansive screen offers a larger working area, well suited to make the most of features from desktop computers. The perfect tool for juggling multiple tasks and pairs of apps, the PC-like Taskbar enables users to manage, launch and switch between apps, all without interrupting work.

The huge screen space is also a natural fit for working with Multi Windows. The Galaxy Z Fold4 can open up to three apps at once, including two of the same app for side-by-side comparisons. For example, users can respond to Gmail while viewing two Chrome browser tabs, just like working at a desk with multiple screens.

The Galaxy Z Fold4 also adapts to workflow needs. Flex Mode not only provides a hands-free experience for major video conferencing tools, it can now support dedicated e-signature or note-taking capabilities on partner apps using S Pen.⁴

Powerful Partnerships That Enhance the Experience of Foldable Devices

These experiences have been popular across many sectors of businesses and industries. In the current market, competition is fierce, especially in the financial services sector. Professionals need the best tools to help them maintain consistency and routine, even while working remotely.

Their devices must support complex workflows, including alerts, research, charts and portfolios, and give them the power and productivity advantage they need to stay competitive. Working with industry-leading partners, Samsung has enhanced Galaxy Z Fold4’s utility in unique ways, leading to wider adoption of foldables for enterprise use.

According to a recent survey, the Bloomberg Professional app⁵ is the most used financial services app by investment professionals, such as traders, analysts and portfolio managers.⁶ It takes advantage of the Galaxy Z Fold’s unique form factor to enable financial professionals to access Bloomberg’s market data, analytics, news and communications on the go in a more intuitive and immersive way, while preserving the user experience and functionality with which they are familiar. On Samsung Galaxy Z Fold4, the Bloomberg Professional app’s adaptive layout provides for easy continuity and multitasking on the go. Users can effortlessly switch from the cover screen, ideal for quick Instant Bloomberg (IB) conversations, to the large screen that makes it easier to read news stories, monitoring real-time market data, browse portfolios or perform chart analysis. This allows financial professionals to do familiar work in an enhanced way on their foldable device.

DocuSign,⁷ which offers the world’s leading e-signature solution and is used by 24 of the top 25 Fortune 500 Financial companies⁸ has also been optimized for Android 12L. The Galaxy Z Fold4’s takes the hassle out of signing agreements on large screens. Users can now quickly drag and drop email attachments in multi-view mode directly into DocuSign eSignature, seal deals quickly on the go with Samsung’s S Pen⁹ and the dedicated Flex Mode signature.

And, for the financial professionals constantly in and out of the office, DocuSign created a PC-Like experience using Samsung DeX mode. Simply connect the device to a monitor and thanks to DocuSign’s high-resolution support and adaptive design approach, professionals receive the same grade experience for any screen size or orientation.

Samsung also collaborated with IBM¹⁰ to address challenges financial professionals may face helping clients while working from anywhere. IBM iX, the experience design partner within IBM Consulting, worked with a leading financial institution to develop the mobile experience, helping wealth advisors quickly access and manage market and portfolio information. The integration of Samsung DeX and S Pen¹¹ enables users to interact with data, drag and drop files between apps, translate handwriting to text and even capture digital signatures in a full desktop-like environment on their foldable device. Samsung’s philosophy of openness also enabled the incorporation of other popular applications for video conferencing, client contacts, email and schedules within a multi-app interface.

Samsung is committed to working with industry-leading partners to create new mobile experiences and collaborating more closely in coming months to take advantage of ground-breaking technologies like foldable smartphones.

¹ According to internal data. Figures comparing period from January to October 2022, to January to October 2021.

² Source: Counterpoint Research https://www.counterpointresearch.com/foldable-smartphone-shipments-2022/

³ Source: Coalition Greenwich, “The Modernization of Mobile Apps: Financial Markets Professionals Seek Continuity of Experience.” October 2022.

⁴ S-pen sold separately from Galaxy Z Fold4

⁵ Bloomberg Professional requires separate app installation and a Bloomberg Terminal subscription for use. Availability may vary by market and model.

⁶ Source: Coalition Greenwich, “The Modernization of Mobile Apps: Financial Markets Professionals Seek Continuity of Experience.” October 2022.

⁷ DocuSign requires separate app installation for use. Availability may vary by market and model.

⁸ Source: DocuSign, “About DocuSign” https://www.docusign.com/company

⁹ S-pen sold separately from Galaxy Z Fold4

¹⁰ IBM’s apps and services may require separate app installation for use. Availability may vary by market and model.

¹¹ S-pen sold separately from Galaxy Z Fold4

I have worked my entire career as an engineer, and I have seen many innovations at Samsung that have pushed the limits of what’s possible with smartphones. Our mission is, and always has been, to create technology that makes people’s lives better. Ten years ago, we set out to create a transformative technology by looking at the one thing all smartphones were synonymous with — a flat rectangular display. We asked ourselves a simple question: How can we have it all — a bigger screen and better portability?

We saw an opportunity not only to design a new shape but also to create new experiences that had never been possible with a smartphone before. Overcoming many technological hurdles, we successfully introduced the first-ever Galaxy foldable smartphone in 2019 and have changed the future of our industry ever since.

Last year, we saw almost 10 million foldable smartphones shipped worldwide. That’s an industry increase of more than 300% from 2020, and I predict this fast-paced growth will continue. We are reaching the moment where these foldable devices are becoming widespread and staking a bigger claim in the overall smartphone market.

More importantly, Samsung Galaxy foldables have changed the way we use mobile devices and helped enable better lifestyles for users worldwide.

As Lifestyles Evolve, a New Legacy Unfolds

The world is more connected than ever and is moving at a much faster pace. Work and play intermix, and the lines between the physical and digital world have blurred. Where we turn for work, entertainment, wellness and more has become a single place — our phone. As such, our users need a flexible device to keep up with their daily demands.

The Galaxy Fold and Galaxy Flip deliver on that mandate. Last year, 70% of Galaxy foldable users turned to the Flip to help them see the world from a different point of view. Flip users love owning a device built for self-expression, whether choosing bold color options for their device or taking pictures in a new way with Flex mode.

It’s a different experience with the Fold. Nearly one out of three Galaxy foldable users last year opted for this ultimate productivity device, which has empowered them to do more through hyper-connected, individual computing. Fold users love the multitasking capability of a screen that doubles in size, so they can be more efficient and get things done faster.

Both foldable users have enthusiastically embraced what we have created. Their response is our biggest motivation to push forward, and that’s why we are committed to this journey of seeking new possibilities for mobile innovation.

This year, we’ve made advancements in every detail and opened the new experiences enabled by these behavior-shifting devices. I am excited to see people discover new ways to do more of the things they love with the new foldable.

Of course, this wouldn’t have been possible without the open collaboration and a shared desire with our partners to continuously bring new innovations to the mobile category. We are working with industry leaders including Google, Microsoft and other carrier partners to expand the experiences that are possible throughout the foldable ecosystem.

Redefining What’s Possible for People Everywhere

Three years ago, Samsung Galaxy foldables could be summed up in a single word: radical. Very quickly, however, it became clear that this groundbreaking, flexible design fit perfectly into modern lifestyles. As a result, what was once a novelty three years ago, is now the preferred choice for millions.

At our upcoming Unpacked on August 10th, you’ll see that the impact of our innovation is not only about what technology can do. It’s about what you can do. We’ve once again taken our inspiration from the most important source — Galaxy users — to push the limits of what’s possible.

I can’t wait to show you the potential of our new Samsung Galaxy foldables as the ultimate tool for both productivity and self-expression. Now, you can do more than you ever thought possible, all at once, on one device.

Get ready to unfold your world.

Samsung Electronics is not only embracing this future but driving it. Using precise manufacturing processes that allow for the production of bendable, ultra-thin glass at scale, Samsung facilities are well-equipped to meet the rising demands of a smartphone era that mixes the old with the new.

Check out the video below and join Samsung on August 10 for the next Galaxy Unpacked event to learn more about the future of foldables. The event will be streamed live at 9:00 a.m. ET on Samsung Newsroom, Samsung.com and
Samsung’s YouTube channel, so make sure to tune in for a close-up look at the latest Galaxy devices.

Samsung has been leading the industry by introducing hardware (HW) and software (SW) that break the existing mold every year for the past 12 years since the unveiling of the first Galaxy S device in 2010. Some of the most game-changing so far include a large-screen smartphone with excellent immersion; a smartphone-stylus combination that enhanced productivity and creativity; and the world’s first dual-pixel camera technology. In addition, the Galaxy Note series, Galaxy tablet series and various wearable devices including Galaxy Watch and Galaxy Buds have contributed to the wider Galaxy ecosystem that has so transformed user’s lifestyles.

Ahead of the Galaxy Unpacked event set for February 10, Samsung Newsroom is providing a look back at the technological legacy of the Galaxy series. Read on to learn more about the 10 innovative Galaxy smartphone technologies that have set new standards and transformed the way we live our lives.

#1. 2010
The AMOLED Display: Bigger Is Better

One of the major benefits of a smartphone is that it allows users to enjoy content on a large screen with clear picture quality that sits right in the palm of their hand. Samsung kicked off the trend of the large screen era in the smartphone industry with the introduction of their AMOLED display. This display, developed using Active Matrix Organic Light Emitting Diode (AMOLED) technology, is characterized by its clear picture quality, self-luminescence and larger screen size.

The Samsung Galaxy S was the world’s first smartphone to be launched with a Super AMOLED display, an ultra-thin screen that consumes less power and provides crisper and more vivid picture quality. With the introduction of the Galaxy S in 2010, users’ interest became piqued in obtaining bigger screens — such as the 4- to 5-inch screens of the AMOLED display compared to the conventional 3-inches on other phones — on which to fully immerse themselves in their favorite content.

Samsung has continued to take its AMOLED technology to the next level by unveiling devices with more powerful and more advanced screens, such as the Galaxy S10, the world’s first mobile device with a High Dynamic Range10+ (HDR10+) supported Dynamic AMOLED display, and the Galaxy S21 series, which features a Dynamic AMOLED 2X display with an automatic refresh rate of up to 120Hz based on the content type. Samsung’s innovative technology has enabled silky-smooth scrolling and uninterrupted viewing experiences, even on larger screens.

#2. 2011
The Galaxy Note and S Pen: Adding Analog Touch to Digital Devices

As of 2011, it became no longer necessary to keep notebooks and writing instruments in our bags at all times. With the introduction of the Galaxy Note equipped with S Pen, it is now possible to save and share everything from memos to drawings right on our smartphone’s screen. At that time, the Galaxy Note was launched with an S Pen that supported 256 levels of pressure onto the device’s large screen. Since then, both the Note and the S Pen have become inseparable, and as the series has developed, both have evolved significantly.

For example, Samsung introduced Air Command for the Galaxy Note 3 to give users easy access to signature S Pen features when hovering their S Pen over the screen. The company also then incorporated Bluetooth Low Energy (BLE) technology into the Galaxy Note 9 S Pen so that its stylus pen could also function as a remote control. For the Galaxy Note 10, the addition of Air Action features enabled users to remotely control their device when switching camera modes or zooming in or out, a marked change from previous models which only permitted users to take photos from a distance. In line with this innovative spirit, Samsung introduced the artificial intelligence (AI)-powered S Pen for the Galaxy Note 20 in order to provide users with a more delicate and sophisticated drawing experience, and as of last year, the innovative S Pen is now available on devices such as the Galaxy S21 Ultra and Galaxy Z Fold3 to expand its compatibility.

#3. 2013
Samsung Knox: Your Trusted Mobile Bodyguard

We are now living in the era where most of our daily tasks and experiences can be undertaken all with a singular smartphone, meaning that the importance of security cannot be overemphasized. Samsung Knox has become a reliable shield for users concerned about information leakage or virus penetration.

Samsung Knox, installed on Galaxy devices since the Galaxy Note 3 in 2013, protects devices on a step-by-step basis from the chipset to the operating system (OS) and application level, while also blocking hacking and unauthorized access. In addition, thanks to its encrypted container space, a user’s personal and business data can be separated and managed safely.

In 2021, the company launched Samsung Knox Vault with the Galaxy S21 in order to thoroughly ensure the protection of ever-growing amounts of data. In addition to offering the industry’s highest level of security chipset (eSE, or embedded Secure Element) and a secure processor that prevents HW-level attacks, Samsung Knox Vault features a tamper-resistant security memory to protect a user’s various passwords and biometric information.

#4. 2014
Superb IP Rating: Ultimate Protection From Dust and Water

In the early 2010s, if you accidentally dropped your smartphone while using it in water, nothing but despair awaited you. To mitigate this, Samsung expanded the horizon of smartphone experiences by applying waterproof and dustproof functions to the Galaxy S5 for the first time in 2014.

From the Galaxy S7 in 2017 onwards, IP68,¹ the highest waterproof and dustproof rating, has been applied to Galaxy devices in order to strengthen their performance. The IP68 rating is given to devices after testing in fresh water at a depth of 1.5m for 30 minutes. Galaxy users are now able to use their smartphones with peace of mind thanks to strong waterproof and dustproof technologies.

#5. 2015
Samsung Pay: A Mobile Wallet in Your Pocket

It is no exaggeration to say that, after 2015, the trend of going ‘wallet-less’ saw a surge in increase. At this time, Samsung introduced Samsung Pay, a mobile payment service that replaces the cash and credit cards in a user’s wallet. Since this service was first introduced on the Galaxy S6 in 2015, it has established itself as a core representational service of the Galaxy smartphone.

When using public transportation, as well as when out shopping, users need just touch their smartphone instead of having to get out their wallet to pay. These days, leaving the house without a wallet has become a normal habit.

#6. 2016
Advanced Camera Technology: The World’s First Dual Pixel Sensor

Smartphone camera technologies are advancing day by day, to the extent at which if you have a smartphone, you’re able to capture pictures and videos comparable to that of professionals.

In 2016, Samsung raised the smartphone camera function to a new level by installing the industry’s first dual pixel in the Galaxy S7. At that time, the dual pixel was an image sensor only seen in high-end digital single-lens reflex (DSLR) cameras. By increasing the amount of light received by both the front and rear cameras, the Galaxy S7 was able to focus quickly and accurately, as well as take optimal photos in dark environments.

Samsung then combined an Ultra-Wide angle lens and intelligent SW in the Galaxy S10 to help users take even sharper pictures. The Galaxy S20 features a remarkable four quad cameras, raising the level of camera functionality once again. In particular, the optical zoom performance has been greatly improved; Galaxy S20 Ultra users can harness the Space Zoom function to zoom in up to 100 times, allowing them to take clear pictures of the night sky.

#7. 2018
One UI: Making My Own Galaxy

One UI is an interface that supports the unique user experience of Samsung Galaxy, and was first introduced in November 2018.

By dividing the viewing area and the touching area, the layout of One UI allows users to comfortably perform all operations with just one hand, and all necessary essential functions are included concisely on-screen so that everyone and anyone is able to use it easily. One UI is also characterized by a unified user experience as it has been applied consistently to devices across the Galaxy ecosystem, including smartphones, tablets and wearables.

One UI 4, updated last year, harnesses a completely different color palette with which to decorate a device’s home screen, icons, notifications and wallpapers in your own style. In addition, One UI 4 features strengthened security features, such as allowing users to easily select what to share and what to keep private in order to keep up with users who increasingly value their individuality and their privacy.

#8. 2019
Galaxy Z Series: The Dawn of the Era of Foldable Smartphones

In 2019, Samsung pioneered the field of foldable smartphones by unveiling the world’s first Galaxy Z Fold, equipped with a 7.3-inch Infinity Flex Display.

Samsung’s newly developed hinge technology makes it possible to open and close the smartphone as smoothly as one opens a book, and offers users secure, long-lasting flexibility that passed a test to withstand 200,000 folds. In 2020, the company’s foldable lineup was expanding to include the Galaxy Z Flip, which features a compact design as the screen unfolds vertically.

Samsung not only pioneered a new form factor, but also new usability options through such functions as Flex mode, which allows for more usage scenarios by fixing the hinge at a specific angle, and Multi-Active Window, which can open and run apps at the same time with applications optimized for the foldable screen for a split screen view.

Last year, Samsung expanded their foldable lineup with the Galaxy Z Fold3, which saw the inclusion of an S Pen and waterproof and dustproof technology, and the colorful, pastel-toned Galaxy Z Flip3 Bespoke Edition, leading the era of foldable popularization.

#9. 2021
An AI-Powered Eraser: Removing Unwanted Objects From Photos

As part of Samsung’s mission to expand the application of innovative AI technologies to all smartphones, the company introduced the Object Eraser feature that lets you remove any unwanted objects in your photos with just a touch.

The Object Eraser function, first introduced in the Galaxy S21 in 2021, is a photo editing tool that harnesses artificial intelligence. Simply by touching the object you want to remove from a photo and tapping the ‘object erase’ button, the object is deleted without the need for a separate editing program. Currently, this function is available on smartphones with One UI 3.1 or higher, such as the Galaxy S20 and Galaxy Z Fold3.

Samsung first applied its AI-powered interface, Bixby, to the Galaxy S8 in 2017, and now users can control their major Galaxy devices using only their voice. In addition, Samsung has been incorporating AI technologies into its device OS, battery and camera in order to improve performance and convenience.

#10. 2021
Galaxy for the Planet: For a Sustainable Future

Samsung is fully committed to minimizing the environmental impact of its products throughout the entire lifecycle of its smartphones, from the design to the production stage through to their usage and disposal, in order to ensure that Galaxy smartphones contribute to greater environmental sustainability. Under the sustainability vision of its Mobile eXperience (MX) Business, “Galaxy for the Planet,” Samsung is consistently working to achieve a circular economy by reusing and recycling resources in order to build a better Galaxy ecosystem.

One such effort towards sustainability is a reduction of plastic usage in smartphone packaging. The percentage of plastics used in the Galaxy S21 packaging accounts for a mere 4 percent of the total weight, cutting down the waste generated per packaging unit by 49 percent as compared with that of the Galaxy S7. In addition, the Galaxy S21 packaging contains only 58 percent of the paper used in that of the Galaxy S7, helping save some 44,802 trees a year. Samsung plans to exclude plastic materials in its product packaging and apply recycled materials to all of its products in the MX division by 2025.

The products set to be unveiled at Galaxy Unpacked 2022 are drawing attention thanks to the revelation that they have been designed using eco-conscious materials recycled from marine waste. Samsung has succeeded in transforming discarded fishing nets, a major contributor to marine pollution, into a material with which to produce smart devices, and the company plans to apply this material to all its products in the future.

¹ IP (Degree of Ingress Protection, IP Code) is a product-related protection technology standard established by the IEC (International Electrotechnical Commission) and is applied to various IT products and industrial devices. IP68 is the highest rating for dust and water resistance. Ip68 has a waterproof function that can withstand 1.5m of clear water for 30 minutes, but it is recommended that the device be washed off immediately after contact with water and then dried.

When Samsung Electronics revealed its first prototype of a flexible display back in 2011, few people realized they were witnessing a glimpse into the mobile industry’s future. Now, a decade later, Samsung has shipped 4 times more foldable devices in 2021 than in 2020, exceeding the three-fold market growth that analysts expected.¹

Consumer enthusiasm for Samsung foldables is exemplified by the success of the Galaxy Z series. In the first month since launch, the Galaxy Z Fold3 and Z Flip3 exceeded total accumulative sales of Samsung foldable devices in 2020.

With foldable smartphone shipments predicted to grow tenfold by 2023,² let’s take a look at the key moments, top innovations and important partnerships that have helped make foldable devices the next big thing.

Bringing Foldables to Consumers Around the World

Samsung may have first introduced the concept of foldable displays in 2011, but it would take over a decade to bring foldable devices to consumers around the world.

The next major milestone came in 2019, when Samsung finally brought its foldable vision to reality with the Galaxy Fold, its first foldable device. Soon after that came the Galaxy Z Flip. A sleek clamshell design – a throwback to flip phones of yore – made the Galaxy Z Flip an instant icon.

After a decade of progress and three generations of innovation, the Galaxy Z Fold3 and Z Flip3 brought enhanced durability and an improved user experience to foldables. Not only have they set a new standard in the industry, but they rekindled consumer interest in smartphones in general.

Innovations Behind the Technology

From creating new materials and methods to overcoming mechanical challenges, creating the foldable category required Samsung to reimagine the smartphone from the inside out.

From the onset, Samsung engineers understood that the key to creating a new category would be inventing a range of new technologies to ensure the devices would meet the expectations of global consumers.

The Infinity Flex Display and Samsung UTG, for example, enabled the world’s first folding glass display. While its screen may be a continuous piece of glass, a foldable’s body features two distinct components. This unique structure meant that in order to maintain a design slim enough for daily use, engineers would have to completely rethink the placement of internal components. That challenge included designing a new internal cooling system as well as a dual-battery system with technology that optimizes multiple power sources as one.

To ensure that the devices would be capable of withstanding hundreds of thousands of folds, a Hideaway Hinge mechanism was designed with Sweeper technology to help keep out dust and dirt particles. The hinge also added a new layer of functionality to Samsung foldables, allowing them to stand on their own, which makes them perfect for watching content, making video calls, or taking hands-free selfies.

Samsung’s dedication to creating new foldable innovations enabled it to achieve yet another major milestone in 2021 with the release of the Galaxy Z Fold3 and Z Flip3 – the first foldables to receive an IPX8 water resistance rating.

But the features that set Samsung foldables apart aren’t all hidden beneath the surface. With App Continuity – a responsive UI that delivers seamless transitions between folded and unfolded modes – and features like Multi-Active Window and Flex mode, Samsung foldables have unlocked new ways for us to work, play and express ourselves.

Driving Consumer Demand for Foldable Devices

This unprecedented push in innovation has sparked a surging demand for foldable devices, bringing more users to the Galaxy family than ever before. Compared to the Galaxy Note20, Samsung has seen a 150 percent³ increase in consumers who switched smartphone brands for the Galaxy Z Flip3, and a 140 percent increase compared to the Galaxy S21.

A simple explanation for this massive increase is that both Galaxy Z series devices offer distinct features that appeal to specific customer groups in ways that no other smartphones have before.

A buyer survey conducted by Samsung revealed that a stylish design, portability and an innovative folding form factor were the top drivers behind purchases of the Galaxy Z Flip3. The ability to use the cover screen without opening the device was another important factor for those who value privacy, as well as those who want to regulate their screen time to manage their mental health. Buyers of the Galaxy Z Fold3, meanwhile, reported being drawn to its large screen for viewing content, multitasking capabilities and productivity features, including the S Pen.⁴ At the end of the day, it’s clear that both devices are giving consumers more incentive than ever to switch to a foldable, even if it means changing brands or operating systems.

Pioneering the Foldable Future

As more consumers become aware of foldables’ incredible potential, interest in the category will continue to grow. With a variety of innovations set to make their way to consumers in the coming years, Samsung will continue to lead the foldable category with even more pioneering technology.

To achieve this goal, Samsung is heavily investing in R&D while openly collaborating with app developers and industry partners such as Google.

For years, Samsung and Google have been collaborating to make the foldable experience scalable by providing Android developers with the necessary framework and resources. In 2021, the companies announced guidelines for creating apps for large-screen and foldable devices, building on Google’s work to optimize its most popular apps – such as Gmail, YouTube, Duo and Maps – for foldable form factors. Going forward, Samsung will continue to work with partners and developers to develop technologies that will steer the future of the mobile industry.

In establishing an entirely new mobile category a decade ago, Samsung raised the bar for mobile innovation. As it looks toward the next decade and beyond, the company will continue to reinvent the mobile experience to change what’s possible as they unfold.

¹ According to figures from Counterpoint Research

² According to figures from Counterpoint Research

³ Samsung Big Data Center

⁴ Only Galaxy Z Fold3 main display has S Pen capability. Compatible only with the S Pen Fold Edition or S Pen Pro, sold separately.

Samsung Electronics today announced the latest development in its ongoing partnership with streaming giant, Netflix, to herald the release of the second season of its hit-show, Emily in Paris, produced by MTV Entertainment Studios. The Emmy-nominated show, renowned for its 21^st century celebration of iconic Parisian style, has collaborated with Samsung to showcase world-class premium technology to fans of the series.

In the first season, the beautiful setting and quintessentially Parisian characters gave viewers an insight into French style and culture and are some of the driving forces behind the show’s success. This sense of escapism was created and elevated by the global cast, including the iconic character of Sylvie Grateau. Played by Samsung ambassador Philippine Leroy-Beaulieu, Sylvie acts as lead protagonist Emily’s boss, and the CMO of luxury marketing agency Savoir. Sylvie’s character embodies true stylish authority; great at her job, powerful, commanding and effortlessly chic, she became one of the most widely recognized and loved characters from the show’s debut season. In season two, to make sure she keeps on top of her personal and professional life, Sylvie has chosen the stylish and snappy Samsung Galaxy Z Flip 5G to keep Emily and the rest of the agency on their toes.

But Sylvie is not the only one to benefit from the style and glamour of the Galaxy Z Flip 5G. To launch the second season, Samsung and Netflix will bring iconic style and innovative technology to fans of Emily in Paris through an integrated campaign; featuring offline ads, social and influencer content, and a TikTok filter that provides a new way for fans to enjoy the show, through the lens of the iconic Galaxy Z Flip 5G. The filter will allow fans to “flip the script” and become the lead character in their own Emily in Paris animated poster. The stunning Galaxy Z Flip 5G will unfold in front of the user, putting them front and center before the iconic Eiffel Tower. TikTok users* can try out the Flip the Script TikTok Effect on the platform as of 28^th of December.

Benjamin Braun, Samsung CMO for Europe, said, “At Samsung, we are always at the forefront of creativity and innovation. We are excited to partner with Netflix for the second season of one of their biggest shows, Emily in Paris, and to see Sylvie wielding the iconic Galaxy Z Flip 5G fits the personality of the device perfectly. We’re looking forward to developing this partnership further and deeper in the future.”

Samsung’s latest line of premium products are set to push the boundaries of innovation for fans of Emily in Paris, showcasing the brands’ ability for combining style with flagship innovation and craftmanship. Some of the Samsung products include:

• The Galaxy Z Flip 5G: A premium and innovative foldable phone developed for trend-setters and multi-taskers who want to easily flip between capturing the perfect selfie and sending out a series of emails, or catch-up on the latest episode on the go.

• The Galaxy Watch3: A fashionable and functional wearable that enables you to track all your wellness metrics with a flip of your wrist, turning your daily walk into a dazzling catwalk.
• The Serif: A one-of-a-kind television that blends iconic design and startling picture to transform every show or film into the ultimate viewing experience, as if you’re walking through the Musée D’Orsay yourself.

• The Sero: The revolutionary Sero TV is a world-first design, enabling you to seamlessly flip between horizontal and vertical content so you can watch Netflix and mobile social content with ease.

• The Bespoke Cube: A compact and multi-functional refrigerator solution that can easily be placed anywhere in the home, keeping everything from wine to cosmetics fresh for longer.
• The Bespoke Fridge Freezer: The iconic modular refrigerator solution that allows you to welcome personalization and innovative technology into your home.

Emily in Paris season 2 will be available to watch on Netflix on the 22^nd of December.

* TikTok filter will be available in the UK, Germany, France Italy and Spain from Dec 28^th ’21 to 26 Feb ’22.

About Netflix, Inc.

Netflix is the world’s leading streaming entertainment service with over 209 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

▲ This beautiful Korean landscape known as the Awesome Savanna, one of the locations featured in the BTS music video ‘Spring Day’, was scouted by location manager Taeyoung Kim

An essential element to bringing a movie or TV show’s characters and narrative to life is the background that is shown behind them. When the location of the characters’ life and events are vivid, an audience is automatically more naturally drawn into the story. In essence, the perfect space can serve as a canvas on which a narrative is painted.

Taeyoung Kim is the first Korean location manager, who over the past 20 years has scouted many beautiful spaces for all kinds of classic productions. In his journeys to find the perfect spots, Kim’s Galaxy Z Fold3 has become his trusted partner, so Samsung Newsroom tagged along on Kim’s latest road trip to discover some new shoot locations with the help of Galaxy Z Fold3.

The Secret Formula to Scouting the Perfect Scene for a Shot

“All spaces have stories:” this is Taeyoung Kim’s philosophy. Kim understands that, wherever a place may be, it is drenched with the traces of the people who have been there over the ages. Kim’s job as a location manager is to discover the story that a space holds and then bring new value to that space. In order to find those special spaces capable of bringing a scene to life, he has traveled more than 800,000km – the equivalent of 20 journeys around the Earth – and accumulated more than 3 million photos for location scouting purposes.

As soon as Kim receives a scenario, he pictures the scenery he wishes to find in his head. After running through tens of thousands of different combinations in his mind, he begins to search for the right places. In the past, he would carry 7 to 8 atlases around with him at all times – to the point where they became torn and worn out. Then, he would have to take photos of each space using a heavy camera and subsequently have to get those photos printed for meetings. Luckily, with his introduction to Galaxy smartphones and Galaxy Z Fold3, these inconveniences are now a thing of the past.

Not only has Kim been able to switch out his heavy-duty camera for a high-resolution camera, but he has also been able to conveniently note, record and share potential locations using navigation, GPS and real-time location sharing on his Galaxy Z Fold3. Kim has been using Galaxy smartphones since the release of the Galaxy Note3, and these days harnesses the Galaxy Z Fold3 for his work. “With my Galaxy smartphones, I have been able to significantly cut down the time and cost it takes to discover a location,” said Kim. “I am now able to solely focus on the space and the scenario I am looking for by simply holding up my smartphone in one hand instead of having to carry around heavy equipment such as a camera and a tripod.”

Galaxy Z Fold3, the Perfect Partner for Taeyoung Kim’s Scouting Journeys

A location scouting trip is all about discovering the optimal place to match the scenario formed already in Kim’s head. To ensure a successful trip, Kim has a selection of essential items that he always keeps with him in his bag. The latest addition to this list of items is his Galaxy Z Fold3, which has replaced his previous duo of a Galaxy S21 Ultra and Galaxy Tab S7. In addition to his smartphone, Kim carries with him his Galaxy Book Flex Alpha, an external hard drive, a scenario book, a drone device, snacks for the trip and a distance measuring device.

Packing and transporting his equipment when heading out on scouting missions has become much simpler for Kim since he acquired his Galaxy Z Fold3. Thanks to the Galaxy Z Fold3, Kim is able to take photos of a location and examine them at a wide angle in a single frame using the device’s large screen, a functionality he previously enjoyed when using the ultra-wide lens of his Galaxy S21 Ultra. In addition, when it comes to exploring more precarious places, such as valleys or cliffs, with Galaxy Z Fold3, all Kim needs to do is hold up his smartphone. “Thanks to the small and lightweight nature of the device, as well as its high-performing camera, I can record the places I have visited without ever having to worry about missing a spot,” noted Kim. “The whole process has been made so much more convenient with the Galaxy Z Fold3.”

Furthermore, as Kim is reviewing an image on the expansive screen of his Galaxy Z Fold3, he is also able to make notes of any relevant information – such as location details, hazardous factors, usable space, dimensions and more – with his S Pen on the spot. This ability to take notes immediately on his smartphone has enabled Kim to capture any inspiration that comes to him when viewing a location as it happens. “Applying cinematic elements to a photo I have taken of a potential location requires some explanation,” explained Kim. “Being able to include figures or other images in these pictures makes it much easier for people to understand my train of thought; my Galaxy Z Fold3 and S Pen have come in extremely useful when it comes to sharing my location scouting images with cinematographers, art directors and producers.”

Once Kim has finished his ideation process and is ready to scout out a location, all that’s left is to embark on is the journey itself. With the Galaxy Z Fold3, all this means doing is entering the location into the navigation system – and off he goes.

In order to learn more about Kim’s location scouting process, optimized by the Galaxy Z Fold3, take a look at the ‘Voices of Galaxy’ video below.

That’s why Samsung created the Galaxy Z Flip3 Bespoke Edition, a first-of-its-kind color customization experience for Galaxy smartphones that allows users to design their very own Galaxy device.

Understanding that one size doesn’t fit all, the Galaxy Z Flip3 Bespoke Edition allows users to choose from 49 color and frame combinations for their device along with special Bespoke wallpapers. Whether you prefer a sleek and clean look or something bold and bright, the Galaxy Z Flip3 Bespoke Edition allows you to build a device that matches your personality.

Samsung Newsroom sat down with Samsung’s design team to discuss just what goes into creating a Bespoke smartphone. Read on to learn about the design process behind one of Samsung’s most ambitious smartphone initiatives yet.

Q. Why did Samsung decide to create the Galaxy Z Flip3 Bespoke Edition?

The idea first came when we noticed a customization trend emerging across all aspects of society. From luxury goods to everyday sneakers, we’ve noticed that consumers are seeking out products that they can tailor to their own tastes and style. Now more than ever, consumers want the ability to express their individuality. With that in mind, we felt that the timing was right for a device that users could truly make their own.

For the past year, Samsung Galaxy has committed to openness – a dedication to creating technologies that help our users eliminate boundaries in their lives. We believe technology should reflect each customer’s individuality, especially the mobile devices that users spend the most time with. We wanted to create a device that was designed, inside and out, to empower users to express themselves.

The Galaxy Z Flip3 was the perfect fit, as users were already connecting with the Galaxy Z Flip series in creative ways. Since the launch of the first edition, we had seen an increase in custom cases, device skins and accessories. We saw that desire for customization and took it a step further with the Bespoke Edition.

— Hye Jin Bang, CMF Group Principal Designer, Mobile Communications Business, Samsung Electronics

Q. What is the theme that drives the design of the Galaxy Z Flip3 Bespoke Edition?

The Galaxy Z Flip3 Bespoke Edition is driven by the idea of “Celebrating Escape.”

Due to the difficulties from the pandemic, online exhibitions, performances and festivals have become the only available outlet for people to escape from their daily frustrations. During these challenging times, we wanted to offer our customers a unique mobile experience — one that allows them to escape the uncertainty of our world by giving them a chance to shine and express themselves. The Bespoke Edition breaks industry norms as operations are typically built to handle mass production rather than personalization. In this instance, we wanted to move away from the tried-and-true colors that dominate smartphones and lean into hues that stand out.

— Hyun Sook Kim, CMF Group Principal Designer, Mobile Communications Business, Samsung Electronics

Q. Did you have a particular user in mind when designing the Galaxy Z Flip3 Bespoke Edition?

The Galaxy Z Flip3 Bespoke Edition is built to appeal to more than just one type of individual. In fact, each Galaxy Z Flip3 Bespoke Edition is made to order, designed by you to match your unique tastes. We didn’t have a particular user in mind. Rather, we embraced the unique, multidimensional lives of our consumers by giving them a personalized mobile experience.

Every one of us belongs to different groups and identities, and we move between them fluidly. This is especially true of younger generations, who recognize that it is natural to belong to these different groups. They want brands that accept a wide range of experiences and preferences.

We wanted to create a device that reflects this reality and empowers users to express their identity in a way that feels authentic to them.

— Hyun Sook Kim, CMF Group Principal Designer, Mobile Communications Business, Samsung Electronics

Q. How did you select the colors for the Galaxy Z Flip3 Bespoke Edition?

The color selection process was done in three phases: color concept definition, color selection and post-launch review.

During the first phase, we worked together with various teams at Samsung, as well as global color experts and trend specialists, to gather insights on consumer preferences and global Color Material Finish (CMF) trends. After this in-depth research, we developed an overall color concept for the Bespoke Edition and named it “Celebrating Escape.” Celebrating Escape is all about breaking from industry norms. We, as a design team, wanted our customers to truly enjoy this out-of-the-box experience and pursue uniqueness through bright and expressive colors.

In the next phase, we established a color pool based on our research, which we eventually narrowed down to the final selection. At first, we had a wide spectrum of colors to choose from, so we started the long process of narrowing down our pool. To finalize five color options for the Bespoke Edition, we went through numerous internal surveys. We paid particularly close attention to our millennial and Gen Z employees. In one case, for example, our top management was not convinced by the yellow color option, as it was not something commonly seen in the mobile industry. But our internal survey results showed high affinity for yellow among millennial and Gen Z employees, so we included it in our final five color options.

The final stage in our color development process is a post-launch review and validation. We are now in this stage for the Galaxy Z Flip3 Bespoke Edition, reviewing customer feedback and sales results. Data gathered from this research and analysis will be used for future products.

— Hye Jin Bang, CMF Group Principal Designer, Mobile Communications Business, Samsung Electronics

Q. Why did Samsung choose only five colors for the Bespoke Edition?

Selecting the number of color options was a delicate process. We made our final decision while considering the paradox of choice, a popular psychological theory which states that an abundance of options requires more effort in decision making. We didn’t want our customers to feel overwhelmed with too many color options.

As for myself, our team experimented with our color pool and conducted over 1,280 simulations to sort out the best colors. It was truly a tough process, but we landed on a final selection of two frames and five color options that perfectly complement each other, no matter the pairing.

— Hyun Sook Kim, CMF Group Principal Designer, Mobile Communications Business, Samsung Electronics

Q. How is the design of the Bespoke Edition different from the standard Galaxy Z Flip3?

The key differentiation of the Galaxy Z Flip3 Bespoke Edition is the pursuit of uniqueness through color. While the standard Galaxy Z Flip3 uses colors that will satisfy the majority of people and emphasizes a simple tone-on-tone composition with metal frames, the Galaxy Z Flip3 Bespoke Edition is designed to help our users break the mold and pursue more unique combinations with bright and expressive colors.

In addition to the customizable color options, the Galaxy Z Flip3 Bespoke Edition also comes in special edition packaging with a Bespoke Edition wallpaper and background for the Cover Screen that match the device’s colors for a fully coordinated look.

— Hyun Sook Kim, CMF Group Principal Designer, Mobile Communications Business, Samsung Electronics

Q. What is the most popular color for the Galaxy Z Flip3 Bespoke Edition so far?

Globally, white on both sides with a silver frame is the most popular option. Many also choose pink for both sides with a black frame. In the U.S., however, the yellow and blue combination with a silver frame is currently the most popular choice. We love to see which variations become more popular across different regions, and how consumers are drawn to different combinations. It reinforces why we are offering the Bespoke Edition in the first place.

— Hyun Sook Kim, CMF Group Principal Designer, Mobile Communications Business, Samsung Electronics

Today’s younger generations, including Millennials and Generation Z (or ‘Gen Z’), are all about expressing their own unique personalities through the decoration of their diaries, their personal computing devices, their rooms – and even their phones. Since customization has become the norm these days, it is only natural that the Galaxy Z Flip3 5G has become the perfect vehicle for these generations, as the phone boasts a trendy design and allows users to differentiate their device through various methods of customization.

This October, Samsung Electronics provided even more ways for users to personalize their device with the unveiling of the Galaxy Z Flip3 Bespoke Edition, which allows users to express their own taste through combining different design elements. Users can also take this one step further with the new Galaxy Watch4 Maison Kitsuné Edition and Galaxy Buds2 Maison Kitsuné Edition, which have been created in collaboration with the trendy fashion brand Kitsuné.

The multifaceted ways one can decorate their Galaxy Z Flip3 5G have been growing in popularity due to their unique nature and direct relation to the user’s taste. However, if you’re a beginner in the phone decoration game, Samsung Newsroom is here to introduce four top tips for decorating your Galaxy Z Flip3 5G.

1. Make Your Phone a Fashion Statement With Colors That Pop Out

Thanks to its visually appealing design and varied color swatches, Galaxy Z Flip3 5G is a fashion item and accessory within its own right. Just as a pop of color can totally transform your OOTD, the Galaxy Z Flip3 5G can also serve as a unique highlight item thanks to the exciting range of shades it is available in, as well as the range of colorful accessories available that allow you to match your mood or style of the day, whatever the season. You can even choose from a range of Galaxy Watch straps and Buds cases to take your accessory matching to the next level.

2. Showcase Your Style – As Well as Your Support – With Stickers

Decorating using stickers has always been a common way for users to customize their diaries or other personal items, such as laptops. Following the release of Galaxy Z Flip3 5G, more users than ever before have been using stickers to decorate their phones, as Galaxy Z Flip3 5G comes in a range of colors¹ – including the chic Phantom Black shade, the warm Cream shade and the lovely Lavender shade – that allows it to serve as a canvas with which users can express their own individuality. Why not pick up some cute stickers to decorate your phone case and make it truly and uniquely your own?

Furthermore, in celebration of International Red Panda (Lesser Panda) Day this September 18^th, Samsung worked with Da-seul Jeong (Aeso), the creator of the character Ompangi, to create lesser panda stickers for phone decoration. This collaboration was undertaken to raise awareness of the protection of endangered animals, a category that unfortunately lesser pandas are part of. Through using such cute yet important stickers as these, users can customize their phones not only to show their style, but also to actively show their support for all kinds of causes.

3. Make Your Phone Truly Your Own, From the Inside Out

Previously, a user has been able to show off their personal style by using their phone’s home screen. But with Galaxy Z Flip3 5G, you can take this one step further and apply your unique personality to your phone case, as well, thanks to the wide range of accessories launched by Samsung through collaboration with a variety of movies, cartoons, sports teams and even food brands.

By checking out the ‘Featured Items’ page for accessories on the Samsung Members app, you can take a look at all kinds of accessories that are available thanks to these diverse collaborations; Knotted Donuts, Disney, Jill Stuart, Dragon Ball and more are among the brands Samsung has collaborated with so far.² From the wide range of collaboration accessories available, including smartphone ring grips, strap cases and clear case palettes, Samsung has created products that not only provide unique ways for users to express their style, but also ways for users to enjoy their phone with utmost convenience. These brand collaboration items are available for your Galaxy Watch, too, so that even when you aren’t holding up your smartphone, you are still able to showcase your true self whenever you want.

What’s more, the wider Cover Screen that comes with the Galaxy Z Flip3 5G provides even more screen real estate with which you can demonstrate your mood or interests – you can even decorate your screen with up to 15 images of your favorite animals, celebrities, characters or even your family members. While originally, the image shown on the Cover Screen would change automatically every time the screen was turned on, the recent One UI 4 update now lets you fix which images show up when according to your own preferences. Furthermore, a new color palette has been provided that lets you change your Home Screen, wallpaper and icons to suit your tastes, providing even more ways for you to express your own individuality.

4. Build Personality and Self-Expression Into the Very Design of Your Smartphone

If you are the type of person that enjoys a more minimal approach to decoration and prefers to leave the look of the phone the way it was when you first received it, then this custom-design approach might be perfect for you. Just because you enjoy a simple style doesn’t mean that your smartphone has to look like everyone else’s – and so with the Galaxy Z Flip3 Bespoke Edition unveiled this October, you can express your own tastes through the phone’s design itself. The Bespoke Edition offers two frame colors, black and silver, as well as five panel colors, blue, yellow, pink, white and black, which come together to provide a total of 49 design combinations.

Furthermore, just as some might switch up their style by changing their phone case, you can even switch the colors of the front and rear panels of your phone as you please thanks to the Bespoke Upgrade Care service, and the Galaxy Watch4 Maison Kitsuné Edition and Galaxy Buds2 Maison Kitsuné Edition provide even more subtle nods to decoration thanks to their witty yet simple design.

If you are not sure which colors make the perfect match for you, you can try out various combinations in person at your local Samsung Experience Store, or try out the combinations virtually in 3D at Samsung.com.

¹ Color swatches available for Galaxy Z Flip3 5G may vary by region or mobile operator.
²The availability of the collaboration accessories may vary by region or mobile operator.

But Samsung’s cutting-edge new foldable solutions couldn’t have been realized without the hard work and collaborative efforts of Samsung’s global network of engineers. Among other accomplishments, these employees were able to incorporate advanced technologies like AI to enable drawing and writing on the Galaxy Z Fold3’s large screen, and to allow the device to convert handwriting in a range of languages into on-screen text with S Pen.

To find out more about just what went into the development of the innovative new S Pen, Newsroom spoke to Olga Radyvonenko from the Visual Intelligence Team at Samsung Research Ukraine.

Q: Can you briefly introduce the Ukrainian Research Institute and the kind of work that goes on there?

Artificial intelligence (AI) is one of the key technologies of our R&D center. Our lab is focused on bringing Samsung users human-centric AI technologies that make input and interaction easy and enjoyable.

Q: The S Pen has now been applied to the Galaxy Z Fold3, making it the first of its kind among foldable smartphones. What role did you play in this process?

The major contributions of our lab to the Z Fold3 were the development of on-device deep learning technologies for handwritten content recognition and the technology for reducing S Pen input latency that combines advances in graphics and AI.

Q: What is the S Pen Software Development Kit? What particular advantages does it bring?

The S Pen Software Development Kit (SDK) is being developed by Samsung researchers and developers from many countries around the world, and we are very proud to be part of this international team. The S Pen SDK provides ways to speed up rendering and to reduce and optimize S Pen input latency. In addition, it comprises smart AI-powered features, such as recognition of handwritten text, shapes, diagrams and handwriting straightening.

Q: Given the unique function of the S Pen on the Z Fold3, was there any function of the S Pen that was developed or expanded specifically for the foldable smartphone?

As the new Z Fold3 has a massive and unique foldable display, we’ve focused on using our AI technology to optimize the S Pen experience as well as improve the latency. Thanks to our point prediction technology powered by deep learning, we are able to predict the next movement of the S Pen to minimize the delay between input and output on the screen of the Z Fold3. This, in combination with the front buffer rendering technology and unique large screen, means that our users can enjoy the most natural handwriting, note-taking and drawing on their Z Fold3.

Q: How many languages does the S Pen now support? What were some of the difficulties of expanding the number of recognized languages for the Z Fold3’s S Pen?

At this moment, the S Pen supports 88 languages in total, 14 of which were newly added in the past year.

Adding a new language for handwriting recognition requires a lot of effort. In order to achieve the world’s best level of recognition quality and speed, we have developed an advanced AI technology. This technology is based on deep learning across millions of users’ samples and language modeling for natural language processing (NLP).

Q: Do you have any special tips for making the most out of the S Pen on the Z Fold3 to share with users?

For those who love writing by hand, the S Pen To Text feature now supports writing with the S Pen directly into text fields. The handwriting is then automatically converted to text. Also, you can edit any printed text with your S Pen – for example, when correcting spacing or inserting words.

One feature that will also interest many users is Neat Shape mode. It can help you to not only draw shapes, but also build a flowchart.

Make sure to check the Tips application and not skip usage tips – there you will discover the newest S Pen and input features, and also learn how to use many other Samsung apps to their fullest potential.

Q: Looking forward, what do you think the future of the S Pen looks like? How might it evolve?

We hope to introduce more ways to support better user experiences by providing even more personalization in the near future. Our mission is to make S Pen input like writing in your notepad with a pen, but better and smarter.

Most of all, I want for as many people as possible to experience the power and convenience of the S Pen and its handwritten input capabilities. It has the potential to enhance input on a wide range of devices. We view the S Pen not only as a cool gadget, but first and foremost as an accessible and useful tool. I hope I will see the S Pen and its features casually used in education, in the workplace and in everyday life. I do believe we are set to see a revolution in input technology.

The full interview video can be viewed here:

If you didn’t manage to catch the livestreamed event in its entirety, you can catch up on all the latest announcements by taking a look at the replay video below, and be sure to stay tuned to Samsung Newsroom for the full event coverage and more information about these latest devices.

Samsung Electronics today announced the Galaxy Z Flip3 Bespoke Edition, giving consumers a new way to customize their mobile device. By bringing the Bespoke experience to mobile for the first time, Samsung is empowering users to express themselves and to create a device that’s truly their own.

Stephen Hawke of Product Strategy at Samsung Electronics America presenting during Unpacked Part 2

“Today’s customers are multi-faceted, and we believe their technology should reflect their unique lifestyles,” said Stephanie Choi, SVP & Head of Marketing of the Mobile Communications Business at Samsung Electronics. “Galaxy Z Flip3 Bespoke Edition opens new experiences for customers to reflect who they are, through the technology they use the most.”

The Galaxy Z Flip3 empowers users to express themselves with a compact, iconic design and premium features. Since its launch, Galaxy Z Flip3 users have been drawn to the device’s unique customization abilities including its flexible form factor, a creative array of accessories and the ability to optimize their mobile experience with One UI. Responding to this demand, Samsung is expanding with new customizable color combinations and special UX for users to further personalize their device with the Bespoke Edition, providing options not available anywhere else on the market.

Yoonie Park of Global Brand Marketing at Samsung Electronics presenting during Unpacked Part 2

To identify color options, Samsung researched current and future color trends and analyzed sociocultural trends to anticipate changes in customers’ preferences and needs. Samsung also tested thousands of color options and identified hues and that would perfectly complement each other — no matter the combination. The result is a palette of 49 possible color combinations for Galaxy Z Flip3 Bespoke Edition. Customers can mix and match to create their own unique combination by choosing phone frame options of Black or Silver, and front and back colors of Blue, Yellow, Pink, White or Black.

And because users’ style and taste continue to evolve, Samsung is also offering Bespoke Upgrade Care¹ exclusively for Galaxy Z Flip3 Bespoke Edition users so they can change their device color whenever they want to. Galaxy Z Flip3 Bespoke Edition owners can register to replace their device panel with new colors at Samsung.com,² ensuring their device keeps pace with their evolving style.

Customers can also customize Galaxy Watch4 series at the Galaxy Watch4 Bespoke Studio, by mixing and matching from a variety of Galaxy Watch4 series colors, sizes and strap styles. Galaxy Watch4 series users will also get even more opportunities for personalization through the latest software update,³ which features a host of new customizable watch face styles, a more tailored fall detection feature that enables users to adjust sensitivity and a new “knock, knock” wrist motion that activates favorite or most-used apps and features.

Availability

Customers can design and check out their Galaxy Z Flip3 and Watch4 Bespoke Edition at Bespoke Studio exclusively on Samsung.com. Bespoke Studio offers a fun and engaging experience with 360° previews of combinations and ways to download an image of the selections for easily shareable social content. Once the order is placed, devices are tailor-made and arrive in special edition packaging with a Bespoke Edition wallpaper and Cover Screen that matches the device’s colors for a fully coordinated look. Galaxy Z Flip3 Bespoke Edition also comes with a year of Samsung Care+⁴ protection — users’ phones will be covered from accidental damage, including screen replacement, water damage and back cover replacement. The Galaxy Z Flip3 Bespoke Edition and Galaxy Watch4 Bespoke Edition will be available in Korea, US, UK, Germany, France, Canada and Australia starting October 20th.

About Galaxy Z Flip3 5G

For those who want style that comes with function, the Galaxy Z Flip3 is the ideal device with its stylish, sleek, compact and iconic design, enhanced camera features and a larger Cover Screen⁵ built for quick use on the go. Unfold and snap a stunning selfie with Z Flip3’s studio-quality camera features with Flex mode, then add to your social feed, which scrolls smoother than ever with a 120Hz adaptive refresh rate.

* All specifications and descriptions provided herein may be different from the actual specifications and descriptions of the product. Samsung reserves the right to make changes to this page and the contents herein, including without limitation, functionality, features, specifications, GUI, images, videos, benefits, design, pricing, components, performance, availability, capabilities, and any other product information, without notice.

¹ The Bespoke Upgrade Care service is available to Galaxy Z Flip3 Bespoke Edition only. Users can get their panel replaced with additional service fee. Frames are not swappable. The service fee may vary by country.
² The service process may vary by country.
³ Availability may vary by market or operator. The update will initially be available on Bluetooth versions of the Galaxy Watch4 series and will roll out to LTE versions shortly thereafter. Requires the latest version of the Galaxy Wearable app and Galaxy Watch4 plugin.
⁴ Samsung Care+ requires a free registration within 30 days from the phone’s purchase date at Samsung Members or free.samsungcareplus.com. Protection coverage, service, redemption and availability may vary by market. Full information on Samsung Care+ is available at www.samsung.com/samsung-care-plus/.
⁵ Compared to Galaxy Z Flip 5G.

With a choice of five colors for the front and back of the device — including blue, yellow, pink, white and black — and the option of a black or silver frame, users can choose from 49 unique combinations when designing their Galaxy Z Flip3 Bespoke Edition.

To place your order, visit the Galaxy Z Flip3 Bespoke Studio on Samsung.com. Once ordered, your tailor-made Galaxy Z Flip3 will be wrapped in special Bespoke Edition packaging and delivered to your door with a Bespoke Edition wallpaper and Cover Screen that matches your device’s colors.

Learn more about how you can blend your own unique style with your tech below.

Samsung’s high-tech, innovative tests include environmental chamber, water resistance, S Pen usability and folding test. Environmental chamber tests ensure that features, such as video playback, and components, like cameras work properly in a variety of climates — from dry to humid, and hot to cold. Water resistance tests establish the high quality of the very first water-resistant foldable smartphone by even testing in different folding positions, including Flex mode. With S Pen drawing tests, Samsung ensures the performance of the digitizer underneath the foldable display including where it folds. And to ensure that the new foldables live up to their namesake, the Galaxy Z series devices undergo rigorous folding tests to outlast 200,000¹ folds — or around five years of use if folded and unfolded 100 times a day. The enhanced folding tests reflect actual user patterns in real-world scenarios such as folding and unfolding using both hands.

Take a look at the video below for a behind-the-scenes look at some of the testing procedures Samsung uses to ensure that the latest Galaxy Z series devices meet the highest standards possible.

¹ These results were backed by Bureau Veritas, the world leader in testing, inspection and certification services.

Take a look at some of the ways you can upgrade your #OOTD and keep up with the trends this fall/winter with the Galaxy Z Flip3 5G’s accessories.

Check out the slides below to learn more.

Galaxy Z Flip3 5G’s 1.9-inch Cover Screen comes packed with a range of awesome new upgrades that give you total control of your favorite apps and features — all without having to flip your phone open. From support for new widgets to scrolling through messages, here are some of the ways style meets usability with Galaxy Z Flip3 5G’s Cover Screen.

Transform Your Cover Screen to a Wallet With Samsung Pay

With Galaxy Z Flip3 5G, paying for your morning coffee with Samsung Pay is as simple as flicking your thumb. Simply swipe up on your Cover Screen to bring up Samsung Pay, tap your phone to the payment system and you’re all done and ready to go about your day.

Check Your Notifications With a Single Glance

With the ability to scroll through all your notifications, Galaxy Z Flip3 5G’s Cover Screen makes it easier and faster to see messages from friends and find the information you’re looking for — all without ever opening up your phone.

Say you’re meeting up with friends at an art gallery — Galaxy Z Flip3 5G’s larger Cover Screen lets you see 4 lines of message text and allows you to scroll through up to 8 lines of text so that you won’t miss any of the important information regarding where to meet up.

Control Your Favorite Apps From the Cover Screen

Galaxy Z Flip3 5G’s Cover Screen gives you more control over your smartphone with powerful widgets for 8 native apps. Users can change up their song choice, check the weather and even check their class schedule without needing to unfold the device.

The Buds Controller widget lets you toggle between Active noise canceling, Ambient sound and Off modes, as well as block or unblock Buds Touch control. If a great idea for that next vlog episode strikes you all of a sudden, you can easily record your thoughts with the Voice Recorder widget right from the Cover Screen. Other widgets available include music, weather, today’s schedule, next alarm, Samsung Health and timer.

Sync Your Devices’ Clock Faces With Style

Thanks to the enhanced capabilities of Galaxy Z Flip3 5G’s Cover Screen, you can sync up your Cover Screen and Galaxy Watch4 with matching clock faces. Even when you change up your daily style, you can still sync your look by changing the Cover Screen on your Z Flip3 5G and Watch4 to match your outfit. Whether you choose one of Samsung’s iconic, interactive Galaxy watch faces, or customize your clock with images from your gallery, you’ll be sure to find a way to express yourself that is truly your own.

Express Yourself Right From Your Cover Screen

Thanks to a variety of customization options, you can explore true self-expression and make your Galaxy Z Flip3 5G as unique as you are. With the new Cover Screen, you can choose up to 15 images to set as your wallpaper, and it will display a different image every time you turn on your device. Whether you choose incredible memories from a vacation with friends, or a silly GIF that makes you laugh, the Cover Screen is the perfect blank canvas with which you can share all facets of your personality.

Capture Every Moment With Just One Hand

With Quick Shot, you can capture selfies on the fly without having to open your device. Once Quick Shot is activated, simply swipe to switch between photo and video mode to capture content for your social media feed. For those group shots at the beach with friends, you can also swipe up to change to the ultra-wide camera. Not only is it now easier to take photos with one hand, but the rear camera also delivers images with impeccable quality that are instantly ready for sharing with your followers on social media.

With its compact form, the Galaxy Z Flip3 5G is designed to fit perfectly in your hand. Its various color options and large Cover Screen enable users to express their individuality, while features like Flex mode and Multi-Active Window take multitasking to the next level.

What are some of the ways that users can customize this attention-grabbing device to make it their own? How can they take full advantage of the foldable smartphone’s ‘hands-free’ experience? After spending some time with the device, Samsung Newsroom decided to answer those questions and more by putting together this quick user guide for those who want to get 120 percent out of the Galaxy Z Flip3.

[Question 1] What’s new with the trendiest Galaxy Z Flip3 yet?

What stands out the most at first glance is the Galaxy Z Flip3’s Cover Screen. The 1.9-inch Super AMOLED display is about four times larger than the previous version. The model boasts a simple exterior that incorporates the Cover Screen and camera into a single area. The exterior of the smartphone features a simple and soft two-tone look, along with a unique coating that makes the design appear even more sophisticated. The black part is glossy, while the colored part is matte. When holding the smartphone, the power button can be reached with user’s thumb, making it easy to utilize the Cover Screen and its various features, even when the device is folded.

Samsung went to great lengths to refine the Galaxy Z Flip3’s form. The result is a design that not only looks soft, but feels soft as well. The front, back and sides have all been meticulously polished. The Hideaway Hinge, which allows users to flatten or fold the smartphone at various angles they want, is even slimmer than the previous version. The Galaxy Z Flip3 is designed to protect the hinge against dust and external particles, without compromising its beautiful design.

Various color options and accessories that are suited to users’ unique tastes add to the Galaxy Z Flip3’s external charm. With a total of seven colors¹ – phantom black, green, lavender, cream, pink, white and gray – users have plenty of options to choose from. For those who enjoy decorating their phones, Samsung Electronics recommend taking a look at the device’s accessory lineup, which was launched in collaboration with various famous brands. Users can add various accessories for the device’s clear case, including a ring phone grip, a strap case, and various palettes.² Users can apply these accessories to decorate their Galaxy Z Flip3 in a way that’s cute and unique.

[Question 2] How can you customize and use the much larger Cover Screen?

The Cover Screen of the Galaxy Z Flip3 has evolved from a means for displaying information like the time and date into a blank slate that can be used to show off user’s unique style. By accessing the Cover Screen’s Options menu under Settings, users can choose from a variety of clock types, wallpapers and colors. They can also select a photo or GIF from their gallery to make their Cover Screen their own.

The Cover Screen features all-new features to go with its larger size. Without having to unfold the phone to use the Main Screen, users can enjoy various features using the power button, the volume button, or by simply tapping on the screen. One of the most noticeable features allows users to check their notifications. Users can use the Cover Screen to check their messages and app notifications by pressing the power button and swiping to the right. Tap the screen to view up to eight lines of messages and notifications, and tap on ‘Open Application’ at the bottom if you’d like to use the app on the Main Screen right away.

Users can also customize the frequently used widgets that appear on the Cover Screen. Swiping screen to the left allows users to view various types of widgets, including options for music, the weather, their earphones, voice recordings, and more. By setting up the Galaxy Buds2 widget on the Cover Screen, you can easily activate the earbuds’ Active Noise Canceling (ANC) or Ambient Sound modes.

The features of the Cover Screen don’t end there. Swipe down and you’ll see a pop-up window that allows you to toggle between sound modes and adjust the brightness of the Cover Screen. Swipe up to see a list of cards you’ve registered with Samsung Pay. You also have the option to make payments offline right away using the power button’s fingerprint recognition function.³

The Quick Shot feature comes in handy when you have no time to unfold the smartphone and open up the camera. Quickly press on the volume button twice to trigger the shutter. You can also adjust the angle using the Cover Screen. Simply show your palm to the camera or press the volume button to take photos.

[Question 3] The foldable advantage: What’s so convenient about folding?

With its built-in hinge, the Galaxy Z Flip3 provides a foldable experience that doesn’t come with typical smartphones. Users can use their hands freely when the device is folded, without a stand, so they can truly enjoy a hands-free experience. The Galaxy Z Flip3’s Flex mode, in particular, offers users an even more convenient foldable experience.

Flex mode splits the screen when the phone is folded at certain angles. For example, Flex mode enables users to perform various other tasks while video calling using apps like Google Duo, or when watching clips on YouTube. Even if an application does not support Flex mode, users can manually set it to be used in split screen by going to Settings → Advanced Features → Labs and accessing the Flex mode panel.

With the Galaxy Z Flip3, you no longer have to worry about your hands shaking when you’re taking a selfie. Simply open the camera and fold the phone to easily take photos and videos. The Auto framing feature, which can be activated with a tap of the button in the bottom-right corner, is particularly handy when taking videos. Auto framing adjusts the format for taking photos and videos automatically according to the location and the number of people or objects in frame. If both the user and the subject of the photo want to view a preview of the video at the same time, all the user needs to do is tap the Dual Preview button at the top right hand corner of the screen.

[Question 4] What’s multitasking like with the Galaxy Z Flip3?

Say you’re watching a video and you find yourself wanting to look up something from the video and also reply to your friends’ messages. Multitasking support has become a must for smartphones, and this is where the Galaxy Z Flip3’s Multi-Active Window feature truly shines. With the Galaxy Z Flip3, users can take part in up to three different activities at the same time using the device’s Drag & Split function. While using an application, simply activate the Edge Panel on the righthand side and drag the two other apps that you need to use. You can adjust the size of the apps’ windows using the divider.

If you have a certain combination of apps that you frequently use, use the App Pair feature to launch them faster. All you need to do is tap the three dots in the middle of the app divider, and then tap the icon on the right. Tapping on the app combinations you’ve saved in the Edge Panel will instantly activate the exact same split screen. If an application does not support multiple windows, you can activate it yourself by going to Settings → Advanced Features → Labs.

The annoying lag that users used to experience when quickly switching between screens has also been reduced. Furthermore, you can enjoy an adaptive refresh rate up to 120Hz by going to Settings → Display → Motion Smoothness, and selecting the ‘Adaptive’ option. Selecting ‘Standard’ will fix the refresh rate at 60Hz, which can help preserve battery life.

[Question 5] Is the Galaxy Z Flip3 safe to use when you’re out and about, or when caught in unexpected weather?

Durability is a must when it comes to comfortably using smartphones regardless of location or weather. While the exterior of the Galaxy Z Flip3 is thinner and lighter than the previous version, it is much more durable when it comes to external shocks. This is because the materials that were used to cover the smartphone, including Armor Aluminum and the tempered Corning^® Gorilla^® Glass Victus, are not easily damaged. This makes the smartphone less susceptible to damage, including bends and dents, which allows users to comfortably use their device without worrying about what would happen if they accidentally dropped it.

Users can enjoy peace of mind when using the Galaxy Z Flip3 even during unexpected weather. This is because the Galaxy Z Flip3 comes with an IPX8 rating for protection against liquid damage, which means that it can withstand being submerged in up to 1.5 meters of water for up to 30 minutes. This allows users to do things like take selfies in water and watch videos even when they’re caught in the rain.

The Galaxy Z Flip3 checks every box in terms of delivering key smartphone features, while serving as a fashion accessory at the same time. This makes the Galaxy Z Flip3 the optimal choice for users who want to make their lives more vibrant or add a splash of color and convenience to their lives.

¹ Available colors may vary by region

² Available accessories may vary by region

³ Purchase options for Samsung Pay may vary by region

Tigers, lions, bears, giraffes, pandas, fennec foxes … These are some of the wild animals that live in Everland, the Land of Fantasy.¹ Everland takes care of endangered animals by making sure that they are raised in an environment closest to their natural habitats and organizes a variety of ecological programs to help visitors learn about the importance of nature and all living things. To dive into the world of the mysterious world of animals, Samsung Global Newsroom has created its Online Zoo series by capturing the animals with various Samsung devices.

We’re thinking of an animal that has shiny eyes, dainty, triangular ears, dark, chubby paws, and a long, bushy tail. Did you figure it out? It’s a lesser panda! (Also known as a red panda.) Just a glance of this cute little creature is sure to put a smile on your face. Unfortunately, unless something is done, lesser pandas may not be around for much longer. Over the last two decades, the world’s lesser panda population has more than halved. Now, only some 10,000 are left. This has led the International Union for Conservation of Nature, or IUCN, to officially classify lesser pandas as “endangered.”

Each year, on the third Saturday of September, the world celebrates International Lesser Panda Day. This year, that day falls on September 18. In celebration of International Lesser Panda Day, Samsung Newsroom organized a very special event with Da-seul Jeong, also known as Aeso, the illustrator who created the beloved emoji character Ompangi.

The collaboration offered Aeso an opportunity to observe lesser pandas and celebrate the creatures by creating a unique character. A total of eleven lesser panda-inspired drawings were transformed into stickers that can be utilized in our daily lives. Follow along as we recount Aeso’s first encounter with the lesser pandas, and how they inspired her to create a one-of-a-kind character.

Capturing Lesser Pandas’ Charm With the Galaxy Z Flip3

Standing between 50 and 60 centimeters tall, with a roughly 50-cm long tail and weighing between three to six kilograms, Lessy, one of the lesser pandas who calls Korea’s Everland zoo and theme park home, is a nocturnal animal who can typically be found being active or resting in the shade or on the branches of tall trees during the day. This male panda, who has lived alone for the last six years, is slightly sensitive and timid. Lemon, on the other hand, a female lesser panda who joined Lessy at Everland last year, is energetic and a little bit aggressive. The couple doesn’t always get along, and their rather tense form of chemistry fascinates visitors.

An expert on dealing with cute things, Aeso instantly recognized the lesser pandas’ endless charm. On International Lesser Panda Day, the Galaxy Z Flip3 served as her eyes and ears. The smartphone enabled her to not only take selfies on the Cover Display without unfolding the phone, but also allowed her to snap pictures with the screen folded at an optimal angle. This allowed her to capture the lesser pandas’ diverse and expressive movements.

“What struck me when I first saw them was their round shape,” said Aeso. “Their eyes, their ears, their paws… everything was round. This inspired me to create a character that was as round as possible.”

“I also noticed that they had white fur around their noses and ears,” she added. “I thought I should definitely use that. The Galaxy Z Flip3 helped me a lot when I was creating the characters by vividly capturing the lesser pandas’ unique characteristics.”

Giving Lesser Pandas Their Spotlight

When it came to creating a new emoji character, Aeso decided to start by observing the animals’ emotions. “I normally use the Galaxy Note10 to quickly take notes or draw images of emotions and situations that emerge in everyday life,” she explained. “Afterward, I consider how people can empathize with them. The countless emoji that have been created so far resonate with emotions that I have felt in daily life.”

After observing the lesser pandas’ expressions, movements and emotions up close, Aeso started drawing with the S Pen and the Galaxy Z Fold3, which is optimized for sketching. Her app of choice was Clip Studio Paint, a creative app that enhances the usability of tablets. She used the Galaxy Z Fold3 in various ways during the drawing process, placing the device wide open on the floor to make a rough sketch from a broad perspective.

The smartphone’s multitasking features, which allow users to open three apps at once in split-screen mode and five more apps as pop-ups, helped Aeso immerse herself in her work. “When I work, I usually move back and forth between windows containing reference images or materials,” she explained. “This time, it was incredibly convenient because I could see them all at once without needing to bounce back and forth.”

“My hands often hurt after long hours of drawing with pens,” she continued. “But when I used the S Pen that comes with the Galaxy Z Fold3, with its extraordinary grip and feel, even long hours of work didn’t feel so hard.”

When excited, lesser pandas tend to ‘dance’ and wag their tails. Sometimes, when they are observing something closely, they look rather serious. When they see bamboo, they appear to be full of joy. You can see some of these emotions in the drawings below.

Aeso hopes that the stickers will help inspire the world to take action. “I truly hope they can get through this crisis and stay around for a long, long time,” she added.

▲ Samsung Newsroom and Aeso teamed up to create 11 decorative stickers to support the endangered lesser (red) panda.

▲ Along with this image, an additional ten stickers can be downloaded in high resolution below.

¹ Korea’s Everland zoo and theme park

Following their release last month, reviewers around the world have had their say on the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, bringing attention to their cutting-edge designs, multitasking capabilities and improved durability.

Check out the quotes below to see what leading tech reviewers are saying about the latest innovations in the Galaxy Z series.

For those looking to get a closer look at the much-anticipated products, the wait is finally over. Take a look at the video below for a hands-on unboxing of the Galaxy Z series Thom Browne edition, and experience the unique collaboration for yourself.

Featuring a 7.6-inch Dynamic AMOLED 2X Infinity Flex Display, Galaxy Z Fold3 5G offers rich and immersive viewing and gaming experiences you can enjoy no matter where you are. Equipped with versatile multitasking features, the device empowers you to get more done on the go. And with improved durability, Galaxy Z Fold3 5G gives you peace of mind throughout the day.

Check out the card news below to learn more.

With its immersive screen, S Pen, reassuring durability and productivity-enhancing features, who wouldn’t be eager to give the Galaxy Z Fold3 a try? Hesitation on the part of users who haven’t used foldables before is understandable though, given the device’s range of cutting-edge features.

For those users who are unsure of how to get the best out of foldable devices, Samsung Newsroom has taken an up-close look at the device and how best to use it. Check out the user guide below to learn more about what it is like to use the Galaxy Z Fold3, including the device’s comfortable grip, innovative features and newly added S Pen, which is being included with a foldable phone for the first time ever.

Question 1] Will users with smaller hands be able to use the Galaxy Z Fold3 comfortably?

The Galaxy Z Fold3 is lighter, thinner and narrower than its predecessor, giving it a more comfortable grip and better portability. The phone’s horizontal width when folded is 67.1mm, which is a 0.9mm reduction on its predecessor. This means the phone provides a comfortable, snug grip even for those with smaller hands.

The fingerprint scanner on the Galaxy Z Fold3 is also mounted at the point where the thumb touches the device, which allows for more convenient use of the device’s large cover screen. This means users no longer have to place their fingers on the screen to unlock the phone. The top, bottom and sides of the phone were also designed with bold, clean lines to provide smoother usability.

Question 2] How durable is the Galaxy Z Fold3 in practice?

With its significantly enhanced water resistance, users can use the Galaxy Z Fold3 with confidence regardless of where they are or what the weather is like. The phone has a water resistance rating of IPX8,¹ which means it can withstand submergence in fresh water that is up to 1.5m deep for up to 30 minutes. This means you can relax when using the Galaxy Z Fold3 to check your map app for directions while you’re out a drizzly day, or when you’re looking up recipes with wet hands.

And the Galaxy Z Fold3’s unwavering durability gives you further peace of mind. The new protective films on the phone’s main displays, for instance, increase screen durability by 80 percent compared to its predecessor. The device also includes ‘Armor Aluminum’ and enhanced ‘Corning^® Gorilla^® Glass Victus’, which are some of the strongest materials ever used in smartphones.

With this new resilience, you no longer need to worry much about your phone getting scratched when you put it into a small bag with other items. Likewise, you can feel confident keeping your phone in your pocket with other items so that you have it on hand right away when you want to make calls or take photos.

Question 3] Is the large Main Screen really useful for viewing things?

The Galaxy Z Fold3’s large, 7.6-inch Main Screen really shines when it comes to watching videos, with the phone utilizing an Under Display Camera (UDC) to deliver a notch-less, immersive viewing experience. UDC is achieved by including light absorbing pixels in the camera area to increase light transmittance and manage the distance between pixels. What’s more, thanks to the phone’s screen being about 29 percent brighter than that of its predecessor, it can be seen clearly outdoors and in bright sunlight without the need to shade or cover the screen.

In addition, the Galaxy Z Fold3 has a refresh rate of 120㎐ for both its Main and Cover screens, leading to a smooth experience when scrolling or playing media. When in places where it is more convenient to use the phone’s Cover Screen, like on congested public transport, this allows users to comfortably view news articles and other media while enjoying smooth, uninterrupted transitions.

Question 4] How does one best use the Galaxy Z Fold3’s various productivity-enhancing features?

With ‘Multi-Active Window’ splitscreen capabilities, Galaxy Foldables have long been helping users enhance their productivity. This feature allows users to do things like check their schedules while reading e-mails and navigate to the location of a meetup while talking to friends on messenger, among other things.

Now, the Galaxy Z Fold3 has added the ‘Task Bar’ feature to help users move quickly and conveniently between apps. Not only does this allow users to launch the app that they use most often without navigating to the home screen, but it also enables them to open their most-used combination of apps all at once.

‘Flex Mode panel’, which users can use after partially folding the Galaxy Z Fold3, is another new feature. Navigate to the Labs menu (Settings → Advanced Features), and then select the ‘Flex Mode panel’ option to turn this mode on. From there, when users launch an app that is compatible with the Flex Mode panel feature, a panel will automatically appear through which they can capture, and adjust brightness and volume. This feature removes the need to open the phone fully to adjust these settings, and is especially useful for when the volume suddenly increases, when users want to capture their screens, or when their screen brightness suddenly dims.

Question 5] Which camera features are exclusive to the Galaxy Z Fold3?

Now it’s time to use the Galaxy Z Fold3’s camera to take epic pictures. ‘Capture View’ on the Galaxy Z Fold3 allows users to view, delete, and share the pictures they have just taken without going into the Gallery app.

After launching the camera, click the capture view icon in the upper-left of the screen. If users take pictures while the icon is illuminated, they will be able to check the pictures they just took on the left half of the screen. Pressing and holding on a picture allows them to conveniently delete or share images, which comes in handy for both getting rid of the poor shots and sharing the good ones with friends. In addition, this is of great help when trying to capture the perfect picture of fast-moving subjects, such as children, pets or people playing sports.

Question 6] What are some benefits of combining the S Pen with the larger screen?

The Galaxy Z Fold3 is the first foldable phone to support the S Pen. Users can use the S Pen to draw or take notes by hand, thus further enhancing their productivity.

To take notes while watching online lectures or videos in Flex Mode, simply launch Samsung Notes by double tapping the lower half of the screen while holding down the button on the side of the S Pen.

Characters that are difficult to type on a keyboard, such as Chinese and Japanese characters, are also easy to enter with the S Pen. What’s more, if users press the text conversion button before they start writing, their handwritten notes will automatically be converted into typed text. Two types of S Pen are set to be released: the ‘S Pen Fold Edition’, which can be used exclusively on the Galaxy Z Fold3, and the ‘S Pen Pro’, which has built-in Bluetooth and can be used with certain tablets.²

And the cutting-edge features and usability don’t stop there. In order to provide the best possible folding smartphone experience, Samsung Electronics is constantly working with a range of partners to develop apps that are optimized for the large screen of the Galaxy Z Fold3, such as ‘Microsoft Teams’, ‘Microsoft Office’ and ‘Google Duo’.

Do you want to improve your efficiency while adding unique and enjoyable experiences to your day-to-day life? If so, the Galaxy Z Fold3 could be an answer.

¹ The IPX8 rating is based on test conditions of submersion in up to 1.5m of freshwater for up to 30 minutes. Devices that carry this rating are not advised for beach or pool use and are not dust-resistant.

² S Pen sold separately. Only the Galaxy Z Fold3 Main Screen has S Pen capability, and it is only compatible with the S Pen Fold Edition and S Pen Pro. All other S Pens and stylus pens not designed for the Z Fold3 (including those made by other manufacturers), and may damage the screen.
The S Pen Pro is compatible with S Pen-supporting devices (Z Fold3, S21 Ultra, Galaxy Note series, Tab S7 FE, Tab S7 and S7+, Tab S6 Lite, Tab S6, Tab S4, Tab S3, Tab Active Pro, Tab Active3, Tab Active2, Tab Active, Tab A 8.0 2019 with S Pen, Tab A 10.1 2016 with S Pen, Tab A 9.7 with S Pen, Tab A 8.0 2015 with S Pen, Note Pro – 12.2, Note 8.0, Note 10.1 2012/2014, Galaxy Book Pro 360, Galaxy Book Flex2, Galaxy Book Flex S Pen, Galaxy Book Flex 5G, Galaxy Book Flex α S Pen, Galaxy Book 10.6, Galaxy Book 12.0, Chromebook Plus V2, Chromebook Pro, Notebook 7 spin, Notebook S51 Pen, Notebook 9 Pen, Notebook 9 Pro)

Starting from August 31,¹ One UI 3.1.1 will also be made available on Galaxy Z Fold2 5G, Galaxy Z Flip 5G and Galaxy Z Flip. Samsung’s Galaxy Fold, launched in 2019, will also receive the update around a week later. Read on to learn more about One UI 3.1.1 and the new experiences it is set to bring to foldable users.

Drag & Split

Want to compare prices while shopping online? With Drag & Split, you no longer need to open up a new tab and switch back and forth constantly between windows. The feature lets you simply drag the link you want to check to the edge of your screen and open it in a new window to be viewed simultaneously.

Drag & Split works with many of your favorite apps, including Samsung Internet, Samsung Notes, My Files, Messages, MS Office, OneNote, OneDrive and more

Step-by-step guide: Press down on the link you want to open > Drag the link to wherever you want to on the edge of your screen to open a new window.

* Feature is available on devices Galaxy Z Fold3, Galaxy Z Fold2, Galaxy Fold, Galaxy Z Flip3 and Galaxy Z Flip.

Multi-Active Window and Natural Window Switching

Multi-Active Window lets you use up to three apps simultaneously on your screen, all arranged in your preferred layout. In One UI 3.1.1, you can also adjust both the height and the width of the app windows to suit your needs.

For apps without built-in support: Go to Settings > Click Advanced Features > Go to Labs > Click on Multi Window for all apps

When it comes to changing the layout of your apps to your preferred style, Natural Switching makes transitions more responsive and intuitive. With One UI 3.1.1, the window you want to move will pop up when you press down on the top handle, making it easier for you to drag and drop the app to your desired location.

* Feature is available on devices Galaxy Z Fold3, Galaxy Z Fold2 and Galaxy Fold.

Rotate All Apps

One of the best advantages the unique form factor of a foldable smartphone offers is the detailed experiences it provides users whether they are viewing an app in portrait or landscape orientation. Understanding that there’s nothing more frustrating than when a certain app is only available in portrait mode, Samsung has fine-tuned the latest One UI upgrade to make switching your phone from portrait to landscape smoother than ever.

With the new Rotate All Apps feature, your apps will smoothly transition to the proper UX to match the portrait or landscape aspect ratio. When the feature is toggled on in ‘Labs’, even vertically fixed apps can be rotated 90 degrees.

Step-by-step guide: Go to Settings > Click Advanced Features > Go to Labs > Click on Auto rotate apps > Choose between two options: Keep app’s orientation or Match phone’s orientation

* Feature is available on Galaxy Z Fold3, Galaxy Z Fold2 and Galaxy Fold.

Set Aspect Ratio for Apps

With customizable aspect ratios, you can maximize the benefits of your foldable smartphone’s Infinity Flex Display. Say you are scrolling through your friends’ latest social media posts and want to view them in full screen, without the black bars on either side, only to find that the size of the app is fixed. One UI 3.1.1 now lets you change the size of the app so that you can fully immerse yourself in their photos and videos. To get the most out of Samsung’s expansive foldable displays, simply enable this feature in ‘Labs’.

Step-by-step guide: Go to Labs > Click on Customized App Aspect Ratios > Click on apps to customize aspect ratios > Select one of four options: Full screen, 16:9, 4:3, and App default²

* Feature is available on Galaxy Z Fold3, Galaxy Z Fold2 and Galaxy Fold.

App Split View

When used with Messages, App Split View will show your message list on the left of the screen and your selected conversation on the right, allowing you to take in more information at a glance. A button at the top of the conversation can be clicked to expand it into full screen mode.

For apps that do not come with built-in App Split View support, you can enable the function by turning it on in ‘Labs’. Turning the feature on for a shopping app, for example, will allow you to view the product list on the left and the product details on the right.

Step-by-step guide: Go to Labs > Click on App split view > Select apps for App split view³

* Feature is available on Galaxy Z Fold3, Galaxy Z Fold2 and Galaxy Fold.

Flex Mode Panel

With the One UI 3.1.1 update, Flex mode, one of Samsung’s signature foldable features, just got more powerful.

For apps that don’t typically support Flex mode, you can now enable the feature by turning on Flex mode panel in ‘Labs’. With the new Flex mode panel, you can enjoy easier control of media while relaxing with your favorite TV shows at the end of a long day.

Step-by-step guide: Go to Labs > Select Multi window for all apps “On” > Click on Flex mode panel > Select apps for Flex mode panel⁴

* Feature is available on Galaxy Z Fold3, Galaxy Z Fold2, Galaxy Z Flip3 and Galaxy Z Flip.

Pin Your Favorite Apps With Taskbar

When using your device to get work done on the go, Samsung understands that the fewer the clicks and taps it takes to complete a task, the better.

Designed to help you work more efficiently, Taskbar makes it possible for you to switch between apps without returning to the home screen or scrolling through the Recent tab. Taskbar pins the apps to the side of the Main Screen, where Edge Panel used to be located, giving you instant access to your favorite apps. Simply enable the feature in ‘Labs’ to make your workflow smoother.

Step-by-step guide: Go to Labs > Select “on” next to Pin your favorite apps > Swipe left on the handle to open up the tray > Tap the grid icon to see all your apps and edit > Tap Pin and the Taskbar will be pinned to the side of the screen

* Feature is available on Galaxy Z Fold3, Galaxy Z Fold2 and Galaxy Fold.

Cover Screen Mirroring

One UI 3.1.1. makes transitions between the Cover and Main Screen even more seamless and intuitive. Cover Screen Mirroring lets you have the exact same set up and layout of the home screen on both your Cover and Main Screen.

Step-by-step guide: Go to Settings > Select Home screen > Click on Cover Screen mirroring

* Feature is available on Galaxy Z Fold3 and Galaxy Z Fold2.

¹ Availability may vary by country and region.

² 4:3 aspect ratio is not available on Galaxy Fold.

³ Toggle switch will only be shown if the app supports the feature.

⁴ Toggle switch will only be shown if the app supports the feature.

To ensure that your favorite apps have been optimized for the unique foldable form factors of Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, Samsung has expanded its partnership with companies including Google and Microsoft to deliver the ultimate foldable experience.

From apps that work seamlessly as you switch from the Cover Screen to the Main Screen to powerful multitasking features, you’ll get the most optimized experiences yet with the latest Galaxy Z series.

Check out the video below to learn more about how Samsung’s partnerships are optimizing the foldable experience.

Style meets function in Galaxy Z Flip3 5G, with a larger, more customizable Cover Screen so that you can match your phone to your personal style. For productivity, Galaxy Z Fold3 5G gets a big boost with optimizations for its Main Screen, including an improved Multi-Active Window and new Taskbar that makes managing your day a breeze.

Check out the video below to learn more about how Samsung is evolving the foldable experience with Galaxy Z Fold3 5G and Galaxy Z Flip3 5G.

Whether you’re filming a dance for social media or catching up on the latest news during your commute, the Galaxy Z Flip3 5G and Galaxy Z Fold3 5G are built to withstand the sudden surprises. Lighter and stronger, they are built with Samsung Electronics’ Armor aluminum, the strongest aluminum used in modern smartphones.

In addition to being more durable, the Galaxy Z Flip3 5G and Galaxy Z Fold3 5G are the world’s first water-resistant foldables. Samsung’s engineers put painstaking effort into bringing IPX8 water resistance to the Galaxy Z series for the first time ever, marking the beginning of a new era for foldable devices.

Check out the video below to learn more about how Samsung engineers added durability to the Galaxy Z series and established the first water-resistant foldables.

Featuring Samsung’s Under display camera technology, Galaxy Z Fold3 5G lets you fully immerse yourself into your favorite games and movies with no distractions on the Main Screen. But that’s not all. For the first time ever on a foldable smartphone, you can now write down your idea or draw sketches with the S Pen. Galaxy Z Fold3 5G provides everything you need to stay productive and let your creativity run wild.

Check out the video below to learn more about the Galaxy Z Fold3 5G and the S Pen.

Featuring a chic, stylish design, Galaxy Z Flip3 5G is a device that is perfect for those who want to stand out from the crowd and express their individuality. From its unique color options to its refined finish, every aspect of the smartphone is crafted to match the taste of fashion-forward users. Together with a redesigned Cover Screen that’s both sleek looking and offers more usability, Galaxy Z Flip3 5G gives everyone multiple ways to create a mobile experience that’s truly their own.

Check out the video below to learn more about Galaxy Z Flip3 5G’s amazing design.

With the introduction of their Galaxy Z series, Samsung Electronics redefined the smartphone experience. By merit of the devices’ innovative form factor, the Z series has expanded the ways a smartphone can be used, thus transforming the daily lives of users who are able to fold, unfold and even place their device upright.

But Galaxy Z Fold3 and Galaxy Z Flip3 offer much more than just their innovative form factors. With a concise design catered to user tastes, the all-new Galaxy Z series provides mobile experiences that are tailored to our modern lifestyles, going beyond design innovation to provide value to users’ daily lives.

Refined Design at Every Size

While both Galaxy Z Fold3 and Galaxy Z Flip3 are foldable phones, the direction Samsung took with their designs differs: whereas Galaxy Z Fold3 features a screen as wide as two smartphones when unfolded, Galaxy Z Flip3 is as compact as half the size of a smartphone when folded.

Differences, aside, both feature unique form factors that come together under the umbrella concept of the Galaxy Z series. Elements that could interfere with the user’s field of view have been shrewdly arranged to allow for visual symmetry and balance in both devices, and the refined designs of both Galaxy Z Fold3 and Galaxy Z Flip3 are singular yet leave the same powerful impression that characterizes the ‘Galaxy Z’ identity.

Unfold and Expand

Whether a user is opening, closing or just simply holding their phone, every motion is smooth and effortless with Galaxy Z Fold3, as the device maintains a fine balance throughout its body when unfolded as well as folded. Going beyond seamlessly bringing two screens together with its refined form and components, Galaxy Z Fold3 also appears slimmer and provides a better grip than its predecessors.

Furthermore, users can take advantage of more uninterrupted viewing experiences when using the device unfolded thanks to new Under display camera technology, and the screen’s seamless 120Hz refresh rate and rich stereo provide deeper immersion when watching videos, playing games or enjoying other content.

Fold and Consolidate

One of the stand-out features of the Galaxy Z Flip3 is its iconic, compact design that allows the smartphone to fit comfortably in one hand. In order to make the user’s experience more convenient, Samsung worked hard to refine any unnecessary elements: for example, the device’s camera and Cover Screen are arranged in one single area to avoid any camera protrusion for a sleeker look.

Along with this change, Galaxy Z Flip3’s Cover Screen is four times larger¹ than that of its predecessor, and comes with a range of additional functionalities. Users can check their alarms, control playlists, record a voice memo, set timers and even make payments with Samsung Pay – all when the device is folded.

From Work to Play: Enabling Versatile Experiences

These days, being able to multitask is a common skill – one that is becoming almost second nature thanks to the role smartphones play. Understanding that today’s users never miss out on the things they love to do as well as the things they have to, Galaxy Z Fold3 and Galaxy Z Flip3 have been designed to help enhance exactly these types of mobile experiences.

Galaxy Z Fold3 users can take advantage of the device’s expansive 7.6-inch Infinity Flex Display and enhanced Flex mode in order to effortlessly handle multiple tasks simultaneously, while Galaxy Z Flip3 users can harness Flex mode to record videos and host a live chat at the same time – all without needing any extra equipment. Galaxy Z Fold3 and Galaxy Z Flip3 have been designed to fulfill the every need of the modern user for both work and entertainment so that there is no need to compromise.

Productivity Features To Let You Do More at Once

Thanks to its intuitive design, Galaxy Z Fold3 is the perfect work companion for day-to-day life. The wide Cover Screen offers access to a wide range of functions all without needing to unfold the phone, and smart multitasking features help increase on-the-go work efficiency. By dragging required apps from the fixed Taskbar² on the Main Screen, users can simultaneously multitask on up to three screens, and any link that is dragged will open up in a new window, preventing any interruption to the user’s workflow.

* The image shown above is for illustration purposes only and may differ from the actual product.

What’s more, Galaxy Z Fold3 is ideal for video conferencing thanks to its enhanced Flex mode, which makes taking notes or browsing materials during a meeting easy no matter where the user may be. Furthermore, the device’s specially engineered S Pen³ lets users drag and drop faster and with more accuracy, and even take handwritten notes for a truly seamless working experience.

Tools To Help You Communicate Better

The design of Galaxy Z Flip3 is iconic in and of itself, but its innovative structure truly comes into play when being used to communicate with a larger group of people.

By simply propping up the device, live broadcasting, vlogs and other similar activities are easier than ever before to film, and even when closed, the Cover Screen can be harnessed to take fun selfies. Galaxy Z Flip3 helps users express themselves just as they want to, be it through their design choices or with their communication with the world at large.

Unique Identities for Every User

While Galaxy Z Fold3 and Galaxy Z Flip3 both embody the design identity of the Galaxy Z series, they offer different unique design values to match the multifaceted profiles of today’s users.

While Galaxy Z Fold3 has been designed as a powerhouse device to stand the test of time, Galaxy Z Flip3 offers users style that doesn’t compromise on function, with self-expression built into the very design of the device. With either device in hand, users can enjoy the craftsmanship and innovation that characterizes the Galaxy Z series, all while making a powerful statement.

Timeless Design Housing Cutting-Edge Innovation

The design of the Galaxy Z Fold3 interprets classic smartphone design in modern ways, featuring high-quality color and finishes. The Phantom Black shade continues Samsung’s unique design legacy, while Phantom Green reflects the importance of sustainability within the current zeitgeist. Phantom Silver, while a neutral tone, features a warm pink finish for a shade choice with depth as well as style.

The leather case⁴ of Galaxy Z Fold3 covers both the front and back of the device, and users can harness the separate, exclusive case for the S Pen to conveniently store their S Pen. What’s more, users can comfortably carry their device with just one hand using the case’s attached ring for utmost convenience.

An Iconic Appearance for Unique Tastes

Galaxy Z Flip3 features an expanded range of options with which users can express their own unique personalities and preferences. The legacy of decorating the front of the device with stickers continues on with Galaxy Z Flip3 as users can now display their favorite pictures or wallpapers on the Cover Screen. For those who want an even more unique device experience, exclusive stylish color swatches are available on Samsung.com,⁵ and users can further curate their statement smartphone through the wide selection of case accessories available, including silicon straps and ring grips.

The journey undertaken by Samsung when designing Galaxy Z Fold3 and Galaxy Z Flip3 is one that has culminated in a whole new era of mobile life. While continuing on the Galaxy smartphone legacy of innovation, the new Galaxy Z series has been designed to be unique as well as offering users the flagship functionalities users know and love. Going forward, Samsung designers will continue to innovate the Galaxy Z series in order to continuously provide users with new experiences.

* The images shown in this article are for illustrative purposes only and may differ from the actual product. Product specifications may vary by market, region, model and carrier.

¹ Compared to Galaxy Z Flip 5G.

² Requires the set up of Labs on your Samsung Galaxy device.

³ S Pen sold separately. Only Z Fold3 Main Screen has S Pen capability. Compatible only with the S Pen Fold Edition and S Pen Pro. All other S Pens or stylus pens not designed for Z Fold3 (including those by other manufacturers) may damage the screen.

⁴ Accessories sold separately.

⁵ Online exclusive colors will be available on Samsung.com in 30 select markets starting from August 11^st 2021.

In order for users to get to know these groundbreaking products better, Samsung Newsroom spoke with several Samsung executives to learn about innovations of the latest Galaxy devices and the strategy that went into their development. Check out some of the key insights, the interview highlights and the full interview video below.

Q: What is the target sales goal for the Galaxy Z series and what steps are you taking to reach it?

Answered by Bryan Choi, Executive Vice President and Head of Strategic Marketing, Mobile Communications Business

Many surveys have shown us that the market demand for foldable smartphones is growing, in fact up to 6.5 million units in 2021,¹ triple the demand of last year. Samsung is positioned to be the leading and foremost provider, set to drive volume beyond the market demand.

With the new Galaxy Z series, we’re bringing foldable innovations to more consumers by breaking down the barriers of entry with our pricings. I am confident that with our new Galaxy Z series, we can drive record high demand for foldables, inviting even more consumers to enjoy this new way of using their smartphone.

Q: How are you addressing durability concerns with the new Galaxy Z series? Are the new foldables really durable enough for everyday extended use?

Answered by Dr. Won-Joon Choi, Executive Vice President and Head of the Flagship Product R&D Team, Mobile Communications Business

For the new foldable series, we had a big mission: the durability, so that our customers can use the devices with peace of mind for everyday extended use. To do that, we started from scratch in order to make the ‘impossible’, ‘possible’.

Water resistance and increased durability are the key features we focused on for our new foldable devices so that users can take their devices with them anywhere with confidence, whether they are breaking a sweat at the gym or relaxing by the pool.

We are able to deliver the world’s first water resistant foldable smartphones by implementing an innovative sealing design that our engineering team has come up with. We’ve also increased the durability of our flexible displays by about 80 percent compared to the previous foldables by redesigning the layer structure and using a new protective film.

Furthermore, the outer body of the Galaxy Z series is protected by Armor Aluminum and Gorilla Glass Victus, our strongest aluminum frame and toughest glass material yet. Thanks to all these innovations, we believe that foldable smartphones such as the Galaxy Z series are set to become the new standard in mobile devices as the category turns mainstream.

Q: What are you most excited about with Galaxy Z Fold3 and Z Flip3?

Answered by Patrick Chomet, Executive Vice President and Head of Customer Experience,  Mobile Communications Business

We designed the new Galaxy Z series to address consumers’ needs in every moment – capturing, communicating, sharing and expressing. One of my favorite features is the hands-free selfie with the Galaxy Z Flip3. Continuing our collaboration with Google, we made the video call experience even better. Within Google Duo, the camera automatically zooms in and out to fit everyone into the frame. With HD quality, our premium camera system and the devices’ amazing displays, your hands-free video calls are vivid, clear and more enjoyable.

Furthermore, for Galaxy Z Fold3, we have enabled the S Pen experience with our Wacom partnership, so that users can write down on its large screen for the first time on foldables. You can even watch content on the top half of your screen and take notes with your S Pen on the bottom half.

Q: Is there enough market demand for foldable devices? What do you think consumers want from the new Galaxy Z series?

Answered by Drew Blackard, Vice President of Mobile Product Management, Samsung Electronics America

Samsung pioneered the foldable form factor because we believe in the amazing potential for this technology to, quite literally, open up new experiences. People really appreciate their phones’ unique form factor and the flexibility it provides to multitask, or enjoy their favorite shows, on a large, portable screen. These experiences are a big reason why foldable users love their devices, and nearly 9 out of 10 Galaxy Z series users want to buy another foldable as their next device.² In fact, the foldable market is set to triple in size this year over last – and Samsung is a primary driver of that growth.

We have improved our latest Galaxy Z series devices to address the biggest consumer needs and wants. Consumers told us that they were looking for increased durability, new and improved displays, S Pen functionality and more apps tailored specifically to the foldable experience. With our latest Galaxy Z series devices, we’re delivering all that and more in sleeker devices – at even lower price points.

Q: What improvements did you make to optimize the S Pen experience for the foldable device?

Answered by Nobu Ide, President and CEO of Wacom.

Samsung and Wacom have been working closely together for over 10 years on the S Pen, always innovating to deliver unique and differentiated experiences to Galaxy users.

For the foldable device, we have renewed the S Pen technology to make it more optimized and more special for the new product. Not only does it offer fantastic performance such as less latency and super precision, it also comes with a finely tuned-up pen tip structure to deliver excellent drawing and writing experiences on the foldable screen surface.

We are so honored to see our technologies continue to be used in Galaxy devices and will keep supporting the expanded Galaxy portfolio with the S Pen moving forward.

Q: Why would a user buy a Galaxy Watch4 over other health-specific smartwatches?

Answered by Dr. Janghyun Yoon, Executive Vice President and Head of Software Platform Team,  Mobile Communications Business

The Galaxy Watch series has been empowering millions of users to access detailed insights into their overall health for years. Now, we have equipped our new Galaxy Watch4 with our most advanced sensor technology ever in order to deliver our most comprehensive health experience yet.

We reduced the size of the health sensors to create a thinner and slimmer design. While smaller sensors typically lessen the accuracy of health measurements, we developed an entirely new algorithm to ensure we didn’t make any compromises.

On top of that, we engineered the Samsung BioActive Sensor (3-in-1 sensor) that enables three powerful health metrics – Optical Heart Rate Sensor (PPG), Electrical Heart Sensor (ECG) and Bioelectrical Impedance Analysis Sensor (BIA) – to run on just one chipset. This means that Galaxy Watch4 users can monitor their Blood Pressure, detect an AFib irregular heartbeat, measure their Blood Oxygen level, and even calculate their Body Composition, anytime, anywhere.

Furthermore, Galaxy Watch4 is the first Galaxy Watch to offer Body Composition analysis, a measurement that instantly provides a complete snapshot of your overall fitness. Together, these features offer users a more holistic and helpful understanding of their health.

Q: Why did Samsung change the OS for Galaxy Watch, and what does this actually mean for users?

Answered by Dr. Janghyun Yoon, Executive Vice President and Head of Software Platform Team, Mobile Communications Business

Galaxy Watch4 and Galaxy Watch4 Classic will usher in an exciting new era for smartwatch innovation. We developed a new, unified operating system, built jointly with Google. And together with One UI Watch, this has created a more seamless and deeply connected Galaxy experience across our smartwatches and smartphones.

At the same time, we have been working with multiple partners to develop an immense ecosystem of apps that can deliver a richer experience to users. On top of all this, we also boosted Galaxy Watch4’s performance and developed sophisticated sensor technology that fully integrates with industry-leading partner apps, such as Strava.

What this means for users is that they can benefit from multi-dimensional insights about their overall health that help them to live healthier and feel better, every day.

Q: What are the business opportunities or enterprise use cases of the new Galaxy Z series and Watch4 series?

Answered by Hamshy Raveendran, Head of Mobile B2B Product Management and Go-To-Market, Samsung Electronics America

From the flexibility of multi-tasking on a large screen to enhanced durability thanks to our new Armor Aluminum and Gorilla Glass Victus, the Galaxy Z series gives business users the next-level performance they can only get from a Galaxy flagship foldable.

For example – you can review a client’s portfolio or patient chart, video chat with your team and send an email, all at the same time. With Samsung DeX, you can connect your Galaxy Z series device to a monitor for a desktop-like experience, or use the device as a second, large screen. And now on the Galaxy Z Fold3, you can use an S Pen to mark up or sign documents. The Galaxy Z series devices of course come with Samsung’s signature defense-grade security platform Knox to protect you and your data from the chip level up. You can rest assured that all your sensitive business information is safe – from confidential contracts to patient and client data.

Our Galaxy Watch4 series also unlocks new opportunities for businesses thanks to the devices’ robust and holistic wellness features. With its advanced health features, our latest Galaxy Watch4 series can help businesses enhance employees’ wellness, while also fostering a workplace culture that prioritizes wellbeing. We are proud to continue to offer innovations built to help our B2B customers become more mobile and flexible, and ultimately, to support their success.

Q: What are Samsung’s mobile sustainability vision and goals?

Answered by Stephanie Choi, Senior Vice President and Head of Marketing Team, Mobile Communications Business

We’re excited to announce Galaxy for the Planet, our commitment to helping build a more sustainable future across our business and product lifecycles. By 2025, we are set to achieve zero standby power consumption for our smartphone chargers, incorporate recycled material in all our mobile products, and eliminate the use of plastics in our packaging. We will also divert all waste from landfill sites across our manufacturing facilities by then.

This is a small but crucial step in our sustainability journey. We believe that achieving these goals will bring us one step closer to creating a greener future. Samsung is committed to creating a more sustainable world.

¹  Source: 2.2M in 2020 to 6.5M in 2021; CAGR 113% from 2019-2025; Strategy Analytics global display technologies, May 2021

² Samsung’s internal Galaxy Z Fold2 consumer study

Not only does Galaxy Z Fold3 offer users streamlined multitasking and breathtaking viewing experiences, it also features a sleeker and more portable design, making it the ultimate device for working, capturing, playing and more.

In order to get a closer look at the Galaxy Z Fold3’s stunning design and multifaceted functionality, be sure to visit Samsung Newsroom’s Media Library for a range of product images, and keep reading for videos showcasing hands-on experiences of Galaxy Z Fold3.

Immersive, Durable Design

The first video showcases the sophisticated design of Galaxy Z Fold3, featuring its immersive displays and range of color options – Phantom Black, Phantom Silver and Phantom Green – while the second video introduces the equally as innovative design of the all-new Galaxy Z Flip3.

Unfold Your World

For a hands-on look the sleek and durable Galaxy Z Fold3 while folded and unfolded up close and personal, take a look at the video below.

Maximize Your Productivity

For a taste of what a day in the life powered by Galaxy Z Fold3 looks like, check out the video below to see the first foldable smartphone to feature an S Pen in action.

In order to learn more about Galaxy Z Flip3 and its iconic – as well as innovative – new design, be sure to visit Samsung Newsroom’s Media Library for a range of product images, and take a look at the hands-on videos below to get a taste of the foldable smartphone designed for those who need a device that is as stylish as they are.

Turn Heads with an Iconic Design

Available in a stylish range of bold color option, Galaxy Z Flip3 has been designed to allow personalized self-expression. Take a look at the first video to see more, and the second one for a glimpse into the innovative design of the Galaxy Z Fold3.

Balancing Style and Function

For a more hands-on look at Galaxy Z Flip3’s discreet, compact and light design, check out the video below.

Experience Every Moment

Whether it be snapping a selfie with a stunning skyline or checking the calendar right from the Cover Screen, Galaxy Z Flip3 makes all tasks easy – and fun. Watch the video below to see Galaxy Z Flip3 in action.

Featuring an immersive 7.6-inch Infinity Flex Display, Z Fold3 is a true multitasking powerhouse with unrivalled performance. With Under display camera technology, you can now enjoy uninterrupted viewing experiences and stay fully engaged in your favorite content.

Furthermore, for the first time ever, Samsung is bringing the S Pen experience to a foldable smartphone. By combining the Samsung fan-favorite S Pen with an expansive display and the functionalities enabled by Flex mode, Z Fold3 delivers new ways for users to power their productivity and creativity.

Built with Armor Aluminum and equipped with IPX8¹ water resistance, Z Fold3 brings together the very best of Samsung’s innovations to deliver a mobile experience unlike any other. Check out the infographic below to learn more.

¹ IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust-resistant.

Z Flip3 is made for those who are unafraid to stand out. With the choice of four trendy colors — Cream, Green, Lavender, and Phantom Black — plus new stylish ring grips and strap cases,¹ Z Flip3 is a device for true self-expression. Samsung.com will also carry exclusive color options, including Gray, Pink and White, to help everyone find the perfect device to match their own style.

Featuring a redesigned Cover Screen that is four times larger than its predecessor, Z Flip3 makes it easier for you to keep up with messages and notifications throughout the day. Thanks to the 120Hz refresh rate on the Main Screen, you can also enjoy a smooth viewing and scrolling experience with the device while on the go. From hands-free selfies to enhanced Quick Shot, Z Flip3 also gives you more ways to capture memories and express yourself.

Built with Samsung’s new Armor Aluminum and equipped with IPX8² water resistance, Z Flip3 is a foldable device that’s built to last. Check out the infographic below to learn more.

¹ Accessories sold separately.

² IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust-resistant.

Samsung Electronics today opened the next chapter in foldable innovation with two new smartphones, the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G. Both devices are premium foldable smartphones built with the craftsmanship and flagship innovations Samsung users have come to love and expect. The third generation of these category-defining devices incorporates key improvements that Samsung foldable users have asked for—making them more durable with more optimized foldable experiences than ever before. From iconic design to immersive entertainment, Z Flip3 and Z Fold3 offer users unique new ways to work, watch, and play.

For those who need the ultimate device for productivity and immersive entertainment, Z Fold3 is a true multitasking powerhouse with next level performance, an undisrupted 7.6-inch¹ Infinity Flex Display, and the first ever S Pen² support on a foldable device. For those who want style that comes with function, Z Flip3 is the ideal device with its sleek, compact and pocketable design, enhanced camera features, and a larger Cover Screen³ built for quick use on the go.

“With Galaxy Z Fold3 and Z Flip3, Samsung is once again redefining the possibilities with foldable smartphones that empower users with the flexibility and versatility needed for today’s fast-paced world,” said Dr. TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “As a pioneer and industry leader in the foldable category, we’re proud to build on our legacy of innovation with the Z Fold3 and Z Flip3. These devices equip consumers with technologies that unlock new ways to maximize and enjoy every moment with an ecosystem built on openness and innovation.”

Advanced Craftsmanship Built to Last

Samsung users expect foldable devices that are built to last. That’s why this generation of Galaxy Z devices is built with unrivaled craftsmanship. For the first time ever on a foldable smartphone, Z Fold3 and Z Flip3 are equipped with IPX8⁴ water resistance, so users no longer have to worry when caught in the rain. Both devices are also built with our new Armor Aluminum—the strongest aluminum ever used on a Galaxy smartphone—along with the toughest Corning^® Gorilla^® Glass Victus to protect against scratches and accidental drops. In addition, both devices include a new protective film made of stretchable PET⁵ and optimized display panel layers resulting in a Main Screen that’s 80% more durable than previous devices.⁶

Samsung continues its legacy of foldable leadership with rigorous processes to create devices that remain reliable after years of use. The revolutionary Hideaway Hinge, first introduced on Galaxy Z Flip, enables the devices to stay in place at any angle for innovative user experiences with Flex mode.⁷ And thanks to enhanced Sweeper technology, the bristles inside the Hinge are now shorter, helping to repel dust and other particles and maintain the devices’ durability and seamless user experiences. Z Fold3 and Z Flip3 were also put through a strenuous folding test, verified by Bureau Veritas, to withstand folding 200,000 times.⁸ Plus, they’re equipped with the latest powerful 5nm AP and 5G⁹ band compatibility for the best experience inside and out.

Galaxy Z Fold3 5G: Ultimate Productivity and Entertainment

Unfold Z Fold3 to immerse yourself in theater-like viewing experiences and stay fully engaged in your favorite content on the uninterrupted 7.6-inch Infinity Flex Display—thanks to our new Under display camera technology. With minimum pixels applied on top of the camera hole, Z Fold3 features an increased viewable area so users get an unbroken canvas for their favorite apps. With the new Eco² display technology applied to the screen, it’s 29%¹⁰ brighter while consuming less energy.¹¹ Experience even smoother scrolling and quick device interaction with the Super Smooth 120Hz adaptive refresh rate now on both the Main and Cover Screens.

For the first time ever on the Galaxy Z series, Samsung is bringing its beloved Note series technology to Z Fold3—the S Pen functionality. Users can take advantage of fully optimized S Pen features on their foldable screen, which is a perfect fit for on-the-go multitaskers. On Z Fold3’s massive Main Screen, it’s easier than ever for users to jot down notes during a video call or check off a to-do list while reading emails, and Z Fold3 users can also power their creativity and productivity with our fan-favorite S Pen. S Pen for Z Fold3 comes in two options: S Pen Fold Edition and S Pen Pro.¹² Both feature a specially engineered retractable Pro tip with force limit technology to protect Z Fold3’s Main Screen for peace of mind while using the S Pen. This is Samsung’s best S Pen experience yet, with even lower latency for true-to-life composition—ensuring that notetaking and sending messages is seamless and intuitive.

Productivity seekers will also enjoy Z Fold3’s enhanced Flex mode features, which let you do more at once, such as joining a video call on the device’s top screen while checking meeting notes on the bottom. With Z Fold3’s updated Multi-Active Window,¹³ it’s even easier to make dinner plans over text while checking your calendar, all on the device’s large screen. And now on Z Fold3, users can create a shortcut and reopen apps in the same way later thanks to enhanced App Pair. Plus, they can use Z Fold3’s new Taskbar¹⁴ to quickly switch between apps without returning to the Home screen.

Z Fold3 is built with a sleeker, thinner, and lighter design for even better portability than Galaxy Z Fold2. It comes with a choice of three timeless colors: Phantom Black, Phantom Green, and Phantom Silver.

Galaxy Z Flip3 5G: The Ideal Balance of Style, Function, and Nonstop Fun

Z Flip3 empowers users to express themselves with bold color options, a sleek design, and premium features. With the choice of four trendy colors—Cream, Green, Lavender, and Phantom Black—plus new stylish ring grips and strap cases¹⁵ that make it even easier to hold and fold the phone, Z Flip3 is a device for true self-expression. For those in search of even more color options to fit their style, Samsung.com carries exclusive colors, such as Gray, Pink, and White.¹⁶

The redesigned Cover Screen is now four times larger¹⁷ and makes it easier to view notifications and messages without having to open Z Flip3. Users can keep up with their schedule, check the weather, and monitor their daily step count with new Cover Screen widgets or coordinate the Cover Screen wallpaper with their new Galaxy Watch4 or Galaxy Watch4 Classic for a matching look. And with Samsung Pay built directly into the Cover Screen, it’s never been easier to check out on-the-go at the local coffee shop.

Z Flip3 is also crafted to give users the best capability for capturing and sharing memories. Packed with some of our latest camera features, users can take even more stunning selfies hands-free with Flex mode. Or they can keep the device folded and capture a quick photo—and now, even video—right from the Cover Screen using enhanced Quick Shot by double-clicking Z Flip3’s power key. Plus, scrolling and sharing are super smooth, thanks to Z Flip3’s new 120Hz adaptive refresh rate.¹⁸

Z Flip3 is great for relaxing and watching a YouTube vlog or a TV show hands-free. Thanks to Z Flip3’s new, upgraded Stereo Speakers with Dolby Atmos^®, you get immersive sound with incredible clarity, depth and spatial effects, no matter what you’re watching or listening to. And the new Flex mode panel feature makes apps look better and easier to use. When the device is partially folded, Flex mode panel gives you new ways to interact with Z Flip3, offering a more convenient viewing experience by moving the video to the top half of the screen and the show’s controls—like brightness and volume—to the bottom half.

Optimized Foldable Experiences Open Up New Possibilities

With the Galaxy Z series, users will get access to more apps that take full advantage of the foldable screen. Samsung is expanding partnerships with leading companies like Google, Microsoft, and more, so users can enjoy more of their go-to apps tailored to their unique needs. Collaborate effectively with Microsoft Teams app: Enjoy optimized meeting experience adapting based on the Flex mode of your Galaxy Z series and the power of Office and Teams coming together. For the best productivity at work, Microsoft Outlook’s dual-pane mode for Samsung foldables enables users to read a full email while previewing others on the side, just like a desktop experience. To bring users even more choices, Samsung’s new Labs¹⁹ feature offers users the ability to optimize even more apps to the foldable screen when they need it.

Furthermore, Samsung continues to rethink how app developers can create amazing user experiences from anywhere. To provide them with more options while ensuring high-quality optimization, Samsung supports Remote Test Lab(RTL),²⁰ giving app developers the ability to directly install and test their applications in real-time, from wherever they are.

Galaxy Buds2: Buds for Everyone With Premium Sound and Comfortable Fit

Joining the Galaxy Z series are Galaxy Buds2 – designed for a comfortable fit made to be worn all day, and provide premium sound quality so you can immerse yourself in the moment, wherever you are. As one of the latest additions to the Galaxy Buds lineup, Galaxy Buds2 join the Galaxy Buds Live and Galaxy Buds Pro, providing more choices to consumers to fit their needs. As a part of the Galaxy ecosystem, Galaxy Buds2 make the perfect companion to your Galaxy smartphone, tablet, or smartwatch.

Whether you use your Galaxy Buds2 to listen to music or dial into a conference call, you’ve got all the features you need to immerse in yourself in your own world. The dynamic two-way speakers deliver crisp, clear high notes and a deep bass, while Active Noise Cancellation helps block out unwanted noise. If you need to hear your surroundings, simply tune back in with three adjustable ambient sound levels.²¹ And now your voice will be clearer on calls thanks to a new, machine learning-based solution that filters out a variety of distracting background noises.

Galaxy Buds2 are Samsung’s smallest and lightest earbuds yet boasting an iconic curved shape. For a more perfect fit, we’ve developed the ‘Earbud fit test’ in the Galaxy Wearable app. Choose from four contemporary colors²² —graphite, white, olive and lavender—to show off your personal style, and complete the package with third-party accessory cases.²³

Pricing and Availability

Samsung is committed to giving more consumers access to the unique foldable experience. That’s why we’re offering both Galaxy Z devices at the best prices yet. We’re offering Galaxy Z Fold3 at the lower price of $1,799.99, and Galaxy Z Flip3 for $999.99. Galaxy Bud2 will retail for $149.99, allowing more consumers to experience an immersive sound, with a comfortable all-day design, seamless connectivity and powerful features. The Galaxy Z Fold3 and Z Flip3 will be available for pre-order beginning August 11, and they will launch on August 27 starting with select markets, including the U.S., Europe, and Korea. Users that pre-order Z Fold3 or Z Flip3 will get a year of Samsung Care+²⁴ protection, our premium support service. Users’ phones will be covered from accidental damage, including screen replacement, water damage and back cover replacement.

Additionally, following two successful launches, Thom Browne and Samsung have partnered again, weaving impeccable design with pioneering technology for a collection that represents creativity and innovation in equal measure. Thom Browne’s signature colors border the new matte white finish, paired in perfect symmetry with the streamlined glass body. Shiny silver hinges add to the unique design approach, enhancing reflections of light, while leather accessories, with their finely stitched details, signify that you have entered the world of Thom Browne. The Galaxy Z Fold3 and Z Flip3 Thom Browne Edition will be available for pre-order beginning August 11, 2021 in select markets with limited numbers.

For more information about Galaxy Z Fold3, Z Flip3, and Galaxy Bud2, visit Samsung Global Newsroom, www.samsungmobilepress.com, news.samsung.com/galaxy or www.samsung.com. To access media assets and in-depth stories, please visit our virtual press room at www.samsungmobilepress.com/galaxyunpacked.

* All specifications and descriptions provided herein may be different from the actual specifications and descriptions of the product. Samsung reserves the right to make changes to this page and the contents herein, including without limitation, functionality, features, specifications, GUI, images, videos, benefits, design, pricing, components, performance, availability, capabilities, and any other product information, without notice.

¹ Measured diagonally, Z Fold3’s Main Screen size is 7.6” in the full rectangle and 7.4” when accounting for the rounded corners; actual viewable area is less due to the rounded corners.

² S Pen sold separately. Only Z Fold3 Main Screen has S Pen capability. Compatible only with the S Pen Fold Edition and S Pen Pro. All other S Pens or stylus pens not designed for Z Fold3 (including those by other manufacturers) may damage the screen.

³ Compared to Galaxy Z Flip 5G.

⁴ Flex mode supported at angles between 75° and 115°. For your convenience, it may be difficult to maintain Flex mode while moving due to shaking or other movement. It is recommended to keep the phone stationary while in Flex mode.

⁵ These results were backed by Bureau Veritas, the world leader in testing, inspection and certification services.

⁶ Requires optimal 5G network connection, available in select markets. Check with your carrier for availability and details. Download and streaming speeds may vary based on content provider, server connection and other factors.

⁷ Compared to Galaxy Z Fold2.

⁸ According to internal tests and measured by display panel basis. Compared to Galaxy Z Fold2.

⁹ IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust-resistant.

¹⁰ Polyethylene terephthalate

¹¹ Based on internal testing. Comparison is in reference to Galaxy Z Fold2.

¹² S Pen Pro is compatible with S Pen supporting device (Z Fold3, S21 Ultra, Galaxy Note series, Tab S7 FE, Tab S7/7, Tab S6 Lite, Tab S6, Tab S4, Tab S3, Tab Active Pro, Tab Active3, Tab Active2, Tab Active, Tab A 8.0 2019 with S Pen, Tab A 10.1 2016 with S Pen, Tab A 9.7 with S Pen, Tab A 8.0 2015 with S Pen, Note Pro – 12.2, Note 8.0, Note 10.1 2012/2014, Galaxy Book Pro 360, Galaxy Book Flex2, Galaxy Book Flex S Pen, Galaxy Book Flex 5G, Galaxy Book Flex α S Pen, Galaxy Book 10.6, Galaxy Book 12.0, Chromebook Plus V2, Chromebook Pro, Notebook 7 spin, Notebook S51 Pen, Notebook 9 Pen, Notebook 9 Pro).

¹³ Multi Active Window works with select applications; compatible apps growing through third party developers.

¹⁴ Requires the set up of Labs on your Samsung Galaxy device.

¹⁵ Accessories sold separately.

¹⁶ Online exclusive colors will be available on Samsung.com in 30 select markets starting from August 11^st, 2021.

¹⁷ Compared to Galaxy Z Flip 5G.

¹⁸ Available only on Main Screen.

¹⁹ Requires the set up of Labs on your Samsung Galaxy device.

²⁰ www.developer.samsung.com/remote-test-lab

²¹ Features including Active Noise Cancellation and Ambient sound require a Bluetooth^® connection. Advanced settings and features including Ambient sound volume are enabled through the Galaxy Wearable app on Android and the Galaxy Buds PC app on Windows. The Galaxy Wearable app on Android requires Android 7.0 or above and 1.5GB RAM or above, available through the Galaxy Store or Google Play Store. The Galaxy Buds PC app requires Windows 10 or above, available through Microsoft Store.

²² Available colors may vary by market, carrier and retailer.

²³ Third-party accessory case availability may vary by market, carrier and retailer.

²⁴ Samsung Care+ for Z Fold3 and Z Flip3 requires a free registration within 30days from the phone’s purchase date at Samsung Members or free.samsungcareplus.com. Fees apply in case of a repair incident to claim for the Samsung Care+ protection for Z Fold3/Z Flip3. Protection coverage, service, redemption and availability may vary by market. Full information on Samsung Care+ is available at www.samsung.com/samsung-care-plus/.

At last August’s Unpacked event, I shared my strategy to bring more empowering mobile technology to as many people as possible, especially at a time when they needed it most. Now, around one year later, our world is slowly but surely preparing to reopen in many ways. We’re all yearning for freedom and the possibilities that this new world has to offer thanks to advancements in technology that are set to make our world bigger than it ever was.

This past year, new technologies continued to reshape the way we live. Our collaboration with trusted industry partners allowed us to drive seamless experiences that offer more personalization and versatility than ever. As we enter this new era of agile transformation, I believe that open ecosystems are the only way to accelerate innovation and give people more freedom to create their own experiences that are best for their lifestyles.

Samsung Electronics is poised and ready to unveil visionary, purposeful mobile technology for a better world. In a few weeks, we will unleash our latest and greatest Galaxy Z series to reshape the smartphone category and completely reimagine your experiences.

Life Opens Up With Galaxy 

Today, the world needs flexible technologies that give people room to explore. At Samsung, people are at the heart of everything we do. We’re constantly listening to you to ensure that any new device and experience we create really brings meaningful innovations. We want to enrich everyone’s life, not just the lives of a select few. From epic cameras and vivid, immersive viewing experiences to long-lasting batteries and strong security, we’re focusing on what really matters to you.

As we explore new ways to empower you, we often venture into uncharted territory. That’s how we ended up creating a brand-new category with the launch of the Galaxy Fold. And we didn’t stop there. We kept improving the category with our second generation of foldables, the Galaxy Z Fold2 and the Galaxy Z Flip, with more screen and more of the features you now know and love. I’m excited to say our third generation of foldable devices will open up amazing new multitasking capabilities and enhanced durability for even more people around the world.

Samsung Is Bringing More People Into the Fold

This will be especially important as the world leap frogs into new frontiers of connectivity that demand open ecosystems and reliable mobile experiences. At Samsung, “open” and “secure” are never mutually exclusive. In fact, our collaborations with trusted industry leaders like Google and Microsoft are why we are able to deliver mobile technology that is secure and optimized for today’s rapidly evolving and interconnected world. We constantly work with key partners to create cutting-edge security solutions that keep your devices and data safe every step of the way. This allows us to give you even more control over your apps, data and privacy, so you can curate your own experience — with total peace of mind.

Collaboration enables us to build mobile experiences that make your life easier and better. It fueled the development of a new unified wearable platform, which we built jointly with Google. On top of your favorite Galaxy apps like Samsung Health and SmartThings, there will be so many others in the new Google Play Store. Furthermore, our One UI Watch user interface is deeply integrated with our other Galaxy devices and provides consistent connectivity between your Galaxy Watch and Galaxy smartphone.

We are also working with Google to enrich our foldable ecosystems with popular apps and services. For our third generation of Galaxy Z phones, we have lined up even more partner apps that make the most of the versatile fold-out format. From hands-free optimized video calling with Google Duo and watching videos in Flex mode on YouTube to multitasking in Microsoft Teams, our foldable ecosystem will offer a wealth of seamless and optimized experiences.

A New Chapter in Smartphone Innovation Is Here

The upcoming Galaxy Z Fold combines the very best that smartphones and tablets offer and delivers completely new ways of working, connecting and creating, while the upcoming Z Flip exhibits an even more refined style, armed with more durable, stronger materials. I firmly believe these devices will answer the call for the versatile mobile technology we need as we navigate the open road ahead.

We are out to set new heights and open up a whole new world of exciting experiences for even more people. I hope you’ll join us as we debut our next Galaxy Z family and share some foldable surprises — including the first-ever S Pen designed specifically for foldable phones. Instead of unveiling a new Galaxy Note this time around, we will further broaden beloved Note features to more Samsung Galaxy devices. In the meantime, mark your calendars and tune in to our Unpacked event on August 11 to see what unfolds.

“Samsung is constantly looking for ways to enhance the security of its services and protect users’ privacy,” says Du Kim, VP and Head of Web R&D Group, Mobile Communications Business, Samsung Electronics. “With Samsung Internet 14.0 beta, we want users to enjoy browsing with peace of mind, knowing they’ll have full control and visibility over their data.”

New and Improved Privacy Features

Samsung Internet 14.0 beta helps keep you protected while browsing with enhanced Smart anti-tracking, which detects when a website is trying to track you and automatically stops them.

Samsung Internet 14.0 beta also introduces a new security control panel, designed to make it easier for you to monitor and control your privacy settings and view useful daily stats, such as how many pop-ups and trackers have been blocked. This feature will help you make informed decisions about your privacy.

Revamped Viewing Experience on Galaxy Foldable Devices

If you’re using a Galaxy foldable device, you’ll be able to enjoy Flex mode,¹ which lets you watch a video on the top half of the screen while the video controls are displayed on the lower half for a more comfortable viewing experience.

With Samsung Internet 14.0, Flex mode will be enabled automatically when playing a video in full screen. You no longer have to go through the Video assistant to switch it on.

Take Multitasking To New Heights

Samsung Internet 14.0 beta enables the App Pair feature to launch multiple Samsung Internet browsers simultaneously,² allowing you to view web content in a split-screen format. This means, you can watch a tutorial while reading a recipe or easily compare prices when shopping online.

Customize Your Browsing Experience With Your Favorite Font

With Samsung Internet 14.0 beta, you can customize your online browsing experience by applying your favorite font,³ or a font that you find easier to read. Enter ‘Labs’ in the Samsung Internet Settings menu to make fonts on websites match the one you use on your phone.

Other useful features on Samsung Internet 14.0 beta include:

• ‘S Pen to text’ on Galaxy Tab S7 series: Using your S Pen, you can now write directly into text box areas, including address bars, and your handwriting will be transformed into text.⁴

• Reader mode: Use the improved Reader mode to automatically reorganize, text-heavy pages into a more digestible and easy-to-read format.
• Translation Extension: Powered by Samsung Research’s translation engine, this browser extension supports 18 languages,⁵ allowing you to easily view translations as you browse the web.

Following the beta testing period, Samsung Internet 14.0 will officially launch in April. If you are already a Samsung Internet user, you will receive a notification when the new version becomes available.

¹ Flex mode will work from 75 to 115 degrees; a broader range of angles may be accessible for users depending on environment and use case. Supported device models include Galaxy Z Fold2, Galaxy Z Fold2 5G, Galaxy Z Flip, and Galaxy Z Flip 5G.

² Up to three Samsung Internet browsers launching at once are supported with One UI 2.5 or above.

³ This feature is available on Galaxy devices running Android 6.0 and above.

⁴ This feature is now available on Galaxy Tab S7 series with One UI 3.1. Users can enable the ‘S Pen to text’ feature either by going to Settings > Advanced features > S Pen > S Pen to text, or to Settings > General management > Samsung Keyboard settings > S Pen to text. The ‘S Pen to text’ feature supports all languages supported by Samsung Keyboard.

⁵ Supported languages include: English, Korean, German, Spanish, French, Italian, Portuguese, Russian, Chinese, Arabic, Japanese, Dutch, Polish, Czech, Bulgarian, Hungarian, Indonesian and Turkish.

To learn more about the Galaxy Fold and how it establishes an all-new user-experience platform, Samsung Newsroom spoke with Jisun Park, Vice President of Strategic Partner R&D Group, and Sally Jeong, Vice President of Framework R&D Group at Samsung Electronics’ Mobile Division.

(From left) Jisun Park, Vice President of Samsung Electronics’ Strategic Partner R&D Group, and Sally Jeong, Vice President of Samsung Electronics’ Framework R&D Group

Bigger is Better

The Galaxy Fold’s spacious, 7.3-inch Infinity Flex Display is proof of the old adage that “bigger is better.”

As Jeong explained, one of the biggest realizations that the Galaxy Fold’s development team came to when testing the device was just how transformative a foldable device can have on the mobile experience.

“Before the development of the Galaxy Fold, I had a smartphone and a tablet, but the combination of the two created an entirely new experience,” said Jeong. “The larger screen completely changed things like watching movies, checking email and catching up on the news, to the point that I could no longer be satisfied with a smaller screen.”

Park also discussed the experience of using the Galaxy Fold, remarking that it is not only the presence of the big screen that makes the new device special, but the ways in which it has been optimized according to its shape and size.

“With the Galaxy Fold, it’s not just that the screen is bigger, but that the device has been optimized for two-handed use. One example is that the split keyboard feature allows the user to type comfortably when they are holding the wider device in two hands. What’s more, the camera button changes position fluidly when the phone is switched from portrait to landscape mode, and the home key can be aligned to either side of the screen so that the user doesn’t have to reposition their hand to reach it.”

With the Galaxy Fold’s official launch on September 6^th in Korea, users can now experience firsthand what makes the device such a game changer.

A Multitasking Machine

Unfolding the Galaxy Fold’s Infinity Flex Display opens up a world of possibility in terms of multitasking. This is possible thanks to innovations like App Continuity and Multi-Active Window, which make it easy for users to take full advantage of the Galaxy Fold’s versatility.

According to Park, Samsung had been prioritizing enabling users to launch and utilize up to three apps simultaneously since the earliest stages of the Galaxy Fold’s development. Multi-Active Window makes this possible, allowing users to take their multitasking, entertainment and content consumption to the next level.

When gaming, for example, Multi-Active Window enables users to launch an app like YouTube and simultaneously watch walkthrough videos of the game while they’re playing. It also makes balancing multiple tasks, including messaging friends, browsing the web and viewing multimedia, a breeze.

A Bold Vision

The Galaxy Fold is a bold device with a bold vision for the future of the smartphone. It’s a vision that’s built on hardware and apps that power richer content consumption, superior multitasking, and that opens the door for users to enjoy new mobile experiences.

To help carry out that vision, Samsung’s developers have been working closely with Google and other major partners to enrich the Galaxy Fold’s ecosystem with popular apps and services available today. And their efforts have paid off. The development team has optimized hundreds of the most frequently used apps for the Galaxy Fold – including popular apps like YouTube, Facebook and Microsoft Office.

Both Jeong and Park described Samsung’s partnership with Google as key to establishing a smooth and efficient app-optimization process for the Galaxy Fold. “We formed a collaborative taskforce with Google at the very beginning of the development process,” said Jeong, “and we’ve been building this foldable ecosystem together ever since.”

They pointed to the Galaxy Fold’s App Continuity feature as a notable example of this collaboration. Realizing this feature, which enables apps to seamlessly transition between the cover and main displays when users open and close the device, required Samsung’s developers to completely rethink conventional app operations. The challenge was the fact that the Galaxy Fold not only has two screens, but that the aspect ratios of the screens are so drastically different. What’s more, developers needed to create a seamless transition where the user opens their device, and the app they were using on the front screen transitions in its optimized form to the larger screen without stopping or restarting. Fortunately, the development team were up to the task.

Another challenge that the team faced stemmed from Android’s traditional method of managing multiple apps. As Park explained, “With ‘standard’ Android, once two apps are activated, one of them is inevitably stopped.” To solve this issue, Jeong said, the team collaborated with Google to build an all-new multi-window system that was optimized for the Galaxy Fold’s larger screen.

Assisting Developers

With each component of the Galaxy Fold’s foldable UI in place, Samsung and Google started developing the framework necessary for developers to test and optimize their apps for this new device.

Test labs were set up in Korea, the U.S. and China to offer Android developers a chance to familiarize themselves with the device’s foldable UI and update their apps. To open the door for more developers to innovate within this foldable ecosystem, Samsung released a number of easily accessible online resources, including a ‘remote test lab,’ which was supported by Google, and allows developers to test-run apps on their PC using a virtual Galaxy Fold device, and an emulator.

Together, these resources offer developers the tools they need to optimize their apps for the interface of the future. And according to Park, plenty of developers have already jumped on board.

“Our partners and developers have shown tremendous interest in developing apps for the new form factor,” said Park. “We plan to expand our test labs soon to create more opportunities for developers to enrich the Galaxy Fold’s ecosystem with dynamic apps.”

The Future for Foldable

Several of the innovations created during the development process, including App Continuity and Multi-Active Window, have not only made the Galaxy Fold’s user experience more seamless and intuitive; they’ve also set a standard for foldable phones to follow.

As a result of Samsung’s close collaboration with Google, beginning with Android’s newest version, Android 10, both of the aforementioned innovations will be included as standard features for foldable phones. “When Android 10 rolls out and becomes the new standard for Android devices,” Jeong explained, “it will lead more developers to keep foldable-phone users in mind when developing apps.”

Ongoing partnerships with Google and major app developers will help Samsung enrich the Galaxy Fold’s app ecosystem with even more dynamic services – services that will only get better with the latest 5G network.

“The combination of the Galaxy Fold’s large display and 5G’s rapid speeds will revolutionize how we utilize everyday apps and enjoy a wide range of content,” said Park. “That also includes services like 4K streaming, which means that, for instance, users will be able to comfortably view multiple video streams at the same time on their Galaxy Fold’s spacious display.”

Jeong notes that the development process to optimize apps is happening quickly. She remarks that this “rapid optimization” is accelerating the company’s ability to bring a well-rounded foldable experience to users.

If an app has not yet been optimized for the Galaxy Fold, she continued, the smartphone’s built-in app-optimizing technology will help ensure that content is displayed in a way that makes full use of the device’s large display and foldable form. “With a tap of a button, the device automatically converts the app’s size and ratio to fit the display, so users don’t experience any discomfort.”

As Park noted, through app optimization, extensive testing, and by the forging of exciting partnerships, Samsung is “laying the foundation for a seamless and diverse foldable ecosystem – with the Galaxy Fold leading the industry forward.”

“Our ultimate goal is to inspire users with a new and innovative mobile experience,” added Jeong. “Going forward, we will continue to support the development of apps that leverage the foldable UX in incredible ways, and power all-new experiences within this growing ecosystem.”