Samsung Newsroom explored the devices’ capabilities across AI, camera, design and performance.

Awesome Intelligence: AI for Everyday Tasks

At the core of Galaxy A57 5G and Galaxy A37 5G is Awesome Intelligence¹ — a suite of AI-powered features designed to simplify daily tasks.

One of the most notable additions is Voice Transcription, available on the Galaxy A series for the first time. With the Voice Recorder app, users can record audio, convert speech to text and translate it across multiple languages² — making it easier to review meetings, revisit lectures or organize recorded calls.

Circle to Search with Google,³ a Galaxy fan favorite feature, continues to expand and now allows multiple objects to be identified at once. For example, when users spot a look they love, information about each object — from tops to footwear — can be found in one search by simply circling an outfit on the screen.

AI Select⁴ suggests relevant actions based on on-screen content, such as creating GIFs, saving images or setting wallpapers. The feature is now accessible by long-pressing the Edge Panel.

Users can also move content seamlessly between apps. Multi-Window Drag & Drop, enhanced with AI Select, enables faster multitasking in apps like Samsung Browser and Samsung Notes. For example, images can be dragged directly into Samsung Notes and resized as needed.

The enhanced Object Eraser⁵ removes unwanted elements with improved edge accuracy for clearer, more natural-looking images in fewer edits.

Camera: Clearer Shots From Day to Night

Photography remains central to the Galaxy A series, with camera enhancements that deliver sharp, vivid results in both bright and low-light conditions.

Both models feature a triple rear camera system for greater versatility. A 5MP macro camera captures detailed close-ups, revealing textures that might otherwise go unnoticed. The 12MP ultra-wide camera on Galaxy A57 5G enables broader shots, ideal for landscapes and group photos.

Nightography⁶ has been enhanced to produce brighter, sharper images in low light with more natural color. Improvements are noticeable in cityscapes and street scenes, where noise and distortion are often more visible.

Design: Slim, Light and Refined

The new Galaxy A series features a refined design that balances sleekness with everyday usability.

Galaxy A57 5G introduces a slimmer, lighter form factor at 6.9 mm thick and 179 g — 0.5 mm thinner and 19 g lighter than its predecessor — making it easier to hold while remaining pocket-friendly.

The triple-camera layout creates a cohesive look aligned with the Galaxy design language, enhancing overall polish and precision.

Display improvements further elevate the experience. Galaxy A57 5G features 1.5 mm bezels on the top and sides — reduced by 0.7 mm at the top and 0.5 mm on the sides — for a more immersive viewing experience without increasing device size.

Both models are available in two light and two dark color options. Galaxy A57 5G comes in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac,⁷ while Galaxy A37 5G is offered in Awesome Lavender, Awesome Charcoal, Awesome Graygreen and Awesome White.⁸ A premium metal frame of Galaxy A57 5G completes the design, balancing durability and aesthetics.

Performance: Faster, Smoother and Longer-Lasting

Performance remains a key part of the overall experience. With upgraded CPU and GPU, Galaxy A57 5G delivers faster, smoother operation for streaming, editing and everyday use.⁹ A 13% larger vapor chamber¹⁰ helps keep the device cool, even during extended gaming or video recording.

A 5,000mAh battery¹¹ supports up to two days of use¹² on a single charge. Super Fast Charging 2.0 powers Galaxy A57 5G up to 60% in about 30 minutes, reducing downtime.

Galaxy A57 5G and Galaxy A37 5G take a user-centric approach, focusing on essential innovations across AI, camera, design and performance in a practical and accessible way.

From Awesome Intelligence to advanced camera capabilities, the new Galaxy A series brings the latest innovations to more users. Samsung will continue to expand access to its mobile innovations, empowering more people around the world.

1. Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage. ︎
2. Translation into multiple languages is possible, but only one language can be translated at a time. ︎
3. Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy. ︎
4. Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time. ︎
5. Results may vary depending on shooting conditions, including multiple subjects, being out of focus or moving subjects. ︎
6. Results may vary depending on shooting conditions, including multiple subjects, being out of focus or moving subjects. ︎
7. Color and model availability may vary depending on country, region or carrier. ︎
8. Color and model availability may vary depending on country, region or carrier. ︎
9. Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
10. Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
11. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors. ︎
12. Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network. ︎

Samsung Electronics today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations — including enriched Awesome Intelligence¹ — to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expanding AI capabilities across more devices and empowering more users to harness the power of intuitive AI that simplifies everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet.

“The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users,” said TM Roh, Chief Executive Officer, President and Head of Device eXperience (DX) Division at Samsung Electronics. “With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”

Enriched Awesome Intelligence Designed for Everyday Life

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text. AI Select² is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser³ now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face⁴ supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favorite tools like Filters and Edit Suggestions⁵ help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim⁶ for even easier video editing.

Circle to Search with Google⁷ adds multi-object recognition so users can easily explore multiple items in an image at once — from an outfit to surrounding accessories — all in one search.

The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organizing plans or easily adjusting settings. As a conversational device agent, upgraded Bixby⁸ lets users intuitively control Galaxy settings and features using natural language, while Gemini⁹ navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.

Awesome Camera To Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.

Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by the upgraded camera hardware and an improved Image Signal Processor (ISP).¹⁰ The devices feature a versatile triple-camera system, led by a 50MP main sensor,¹¹ delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with improved Nightography,¹² capturing clear and true-to-life photos and videos even in low light conditions.

Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced color even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments faster and with improved clarity.¹³

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimization to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance,¹⁴ combining upgraded CPU, GPU and NPU to deliver improved performance with its sleek and light form. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh¹⁵ battery supports up to two days of use¹⁶ — powering everything from filming and editing to viewing on the go. Super Fast Charging 2.0 reaches up to 60% in around 30 minutes for a quick boost before heading out, while a 13% larger vapor chamber¹⁷ helps sustain performance during extended gaming or recording. Slimmer bezels and a bright Super AMOLED + display with Vision Booster ensure an immersive, clear viewing experience indoors and outside.

Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68¹⁸ for water and dust resistance, adding durability in real-world environments and offering users peace of mind when accidents happen. 

Long-Term Support and Foundational Security

Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates¹⁹ — giving users the confidence to rely on their device for years to come.

Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault,²⁰ a hardware-based, tamper-resistant security solution. Galaxy A series offers users holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Availability

Galaxy A57 5G and A37 5G will be available starting April 10 in select markets. Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac,²¹ while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Graygreen and Awesome White.²² For added peace of mind, Samsung Care+ offers comprehensive coverage optimized to users’ device needs, including tailored benefits that protect the devices’ value.²³

For more information on Galaxy A57 5G and Galaxy A37 5G, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Specification Table

1. Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage. ︎
2. Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time. ︎
3. Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
4. Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognize up to five people per image and suggest up to three alternative expressions per person. Accuracy of results is not guaranteed. ︎
5. Edit suggestion is compatible with JPG, PNG and GIF formats. The final results and quality may vary depending on the original image’s condition. Accuracy of the end results is not guaranteed. Edit suggestions may vary based on photo content. Due to the nature of AI, results and quality may vary each time. ︎
6. Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed. ︎
7. Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy. ︎
8. Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects and expressions may be recognized, and actual performance may vary depending on pronunciation, voice level and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings). ︎
9. Gemini is a trademark of Google LLC. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription, and results may vary. Compatibility is limited to certain features and accounts. Currently, an independently managed, personal Google Account can be used, as can a work or school account for which an administrator has enabled access to Gemini. Users must be 13 (or the applicable age in a given country) or older to use Gemini with a personal or school Google Account, and 18 or over to use Gemini with a work account. ︎
10. Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
11. 50 MP resolution is available on Galaxy A57 5G and A37 5G’s rear Wide-angle camera only. ︎
12. Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
13. Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
14. Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
15. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905mAh. Actual battery life may vary depending on network environment, usage patterns and other factors. ︎
16. Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network. ︎
17. Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
18. Galaxy A57 5G and A37 5G are rated as IP68. Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear. ︎
19. Availability and timing of Android OS upgrades and security updates may vary by device model and market. Up to six generations of Android OS and One UI upgrades, along with up to six years of security updates, from the first global launch for the supported Samsung Galaxy devices. ︎
20. Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model. ︎
21. Color and model availability may vary depending on country, region or carrier. ︎
22. Color and model availability may vary depending on country, region or carrier. ︎
23. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. ︎
24. Display received Eye Care Certification by SGS based on its ability to reduce the harmful effects of blue light. ︎
25. Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software. ︎

Designed to support everyday tasks, Galaxy A07 5G brings practical AI-powered features to more people. With a simple press of the side button, users can easily activate Gemini, which navigates complex tasks across native Galaxy and select third-party apps to support faster, more intuitive interactions. Gemini Live also lets users ask questions and receive insights on a wide range of topics, while Circle to Search makes it easy to learn more about anything on their device’s screen — including images, music and text.

Alongside new AI capabilities, the Galaxy A07 5G delivers meaningful upgrades designed to enhance everyday performance and usability:

• Upgraded Battery: Powered by a 6,000mAh³ battery,⁴ Galaxy A07 5G has a 120% larger capacity compared to the previous generation, allowing users to stay connected and enjoy extended video playback time on the go.
• Immersive Display: The 6.7-inch⁵ edge-to-edge display combined with a 120Hz⁶ refresh rate enables smoother transitions and refined visuals. Plus, High Brightness Mode boosts peak brightness up to 800 nits⁷ and automatically adapts to lighting conditions, ensuring the screen remains clear and easy to view even outdoors.
• Designed for Resilience: For day-to-day durability, Galaxy A07 5G boasts IP54 dust and water resistance,⁸ as well as a glass-fiber-reinforced polymer back panel that helps protect against cracks.⁹
• Iconic Camera: 50MP¹⁰ wide and 2MP depth dual rear cameras deliver sharp, vivid photos in any condition, while the 8MP front camera enhances clarity by capturing precise details.¹¹
• Extended Software Support: Offering up to six generations of OS upgrades and six years of security updates,¹² Galaxy A07 5G ensures long-term use and protection. Samsung Knox Vault also provides an extra layer of device safety, along with features like Theft Protection and Auto Blocker, built for security, transparency and user choice.

Availability

The new Galaxy A07 5G will be available in select regions starting Jan. 30 in three color options: Black, Light Violet and Light Green.¹³

1. Gemini is a trademark of Google LLC. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription, and results may vary. Compatibility is limited to certain features and accounts. Currently, an independently managed, personal Google Account can be used, as can a work or school account for which an administrator has enabled access to Gemini. Users must be 13 (or the applicable age in a given country) or older to use Gemini with a personal or school Google Account, and 18 or over to use Gemini with a work account. ︎
2. Circle to Search is a trademark of Google LLC. Service availability may vary by country, language and device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed. ︎
3. Actual battery life may vary depending on network environment, usage patterns and other factors. ︎
4. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 5,830 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors. Battery life is based on results from internal lab tests for typical usage pattern scenarios conducted by Samsung. Actual battery life may vary depending on network environment, usage patterns and other factors. Charging speed may vary depending on charging conditions and other factors. Use of the original Samsung data cable is recommended. ︎
5. Measured diagonally, the screen size is 6.7 inches in the full rectangle and 6.6 inches accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera cutout. ︎
6. In a multi-window environment, Galaxy A07 5G will be limited to 60 Hz. ︎
7. HBM 800 nits is the peak value for HBM. The typical brightness value is 650 nits. ︎
8. Galaxy A07 5G is rated as IP54. Based on lab test conditions, the device is sprayed by 10 liters of fresh water per minute for 5 minutes at all angles. Not advised for beach or pool use. Water and dust resistance of device is not permanent and may diminish over time due to normal wear and tear. ︎
9. Glass-fiber-reinforced polymer: a material that is thinner and has greater strength compared to the Glastic used in the previous Galaxy A06 5G and is lightweight thanks to the Direct CMF method. ︎
10. 50 MP resolution is available on Galaxy A07 5G’s rear wide camera only. ︎
11. Results may vary depending on shooting conditions including multiple subjects, being out-of-focus shots or moving subjects. ︎
12. The OS upgrade and security update policies specified are subject to change. Availability and timing of Android OS upgrades and security updates may vary by device model and market. ︎
13. Color availability may vary depending on country or carrier. ︎

Samsung Electronics today announced that select Galaxy A series devices will soon support AI assistant activation through the side button, bringing a fan-favorite feature from the Galaxy S series to more users and furthering Samsung’s vision of democratizing the latest AI experiences. With this update,¹ users will be able to enjoy smarter AI experiences, including launching Gemini,² Google’s AI-powered assistant, by simply pressing and holding the side button. Samsung introduced Awesome Intelligence³ on the latest Galaxy A series – Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G – including select fan-favorite AI-powered features that open up Galaxy’s incredible mobile AI experiences to more users. Now, the upcoming update makes it easier for even more Galaxy A series users around the world to complete everyday tasks more intuitively with direct access to Gemini with the side button.

Known for its balance of performance and value, the Galaxy A series now offers a smarter mobile experience thanks to this update. With easier access to Gemini, users can effortlessly check their schedule, find nearby restaurants or get recommendations for birthday gifts using voice commands. They can also carry out tasks across apps⁴ with just a single command – like finding a dinner spot on Google Maps and sending the address to a friend through Messages – spanning Samsung, Google and select third-party apps.

“Samsung and Google have been working together to deliver seamless, intuitive and meaningful AI experiences, making the latest technology more accessible for more users,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “We’re excited that Galaxy A series users will now be able to activate Gemini faster and more naturally through a simple gesture that brings intelligent support into the flow of daily tasks.”

Faster access to Gemini means help is ready in everyday moments – like making last-minute dinner plans. With a simple voice command, users can say “Find French, pet-friendly restaurants with terrace seating nearby” to Gemini and get suggestions in seconds, making it easy to pick a spot and share it with a friend, without typing a single word.

The software update will roll out globally to select Galaxy A series models starting in early May.

For more information about the Galaxy A series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com

¹ Availability and supported features may vary by market, carrier and device model. This update will be only available on Galaxy A56 5G, A55 5G, A54 5G, A36 5G, A35 5G, A34 5G, A26 5G, A25 5G, A25e 5G and A24 running One UI 7, and is scheduled to begin rolling out in May. Timing subject to change.
² Internet connection and compatible operating system required. Availability may vary by device, country/region, and language.
³ Awesome Intelligence is available on Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G. Availability of Awesome Intelligence features may vary by country/region, One UI/OS version, device model, and carrier.
⁴ Requires internet connection and Google Account login. Service availability may vary by country/region, language, and device model. Works on compatible apps. Feature availability may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.

Multitasking Made Simple

Awesome Intelligence delivers a range of powerful capabilities.

Besides eliminating the need to toggle between apps to search for information, one of the fan-favorite AI-powered features — Circle to Search with Google — now goes beyond images to recognize and identify music as well.

AI Select provides contextual suggestions based on on-screen content — including text, images and videos — allowing users to perform actions like scanning QR codes or creating GIFs with a single tap.

▲ AI Select

Additionally, the new Read Aloud function enhances multitasking by converting online text into audio.

▲ Read Aloud

Maximizing Creativity With Easy-To-Use, Intelligent Tools

Awesome Intelligence includes a suite of AI-powered editing tools to supercharge creativity.

Object Eraser allows users to seamlessly remove unwanted objects from photos, while Edit Suggestion recommends enhancements such as Erase reflections and Background blur to deliver cleaner, more refined images.

▲ Object Eraser

▲ Edit Suggestion

On the Galaxy A56 5G, exclusive tools offer even more creative control. Best Face lets users select the best facial expressions of up to five people from motion photos and merge them into a single group shot — ensuring everyone looks their best. Auto Trim, meanwhile, analyzes multiple videos to extract the best moments and compiles them into ready-to-share highlight videos.

▲ Best Face

▲ Auto Trim

What’s more, the Filters feature allows custom filter creation by extracting colors and styles from existing images — adding a unique personal touch to portrait photos or selfies.

▲ Filters

With integrated Awesome Intelligence, the latest Galaxy A series sets a new standard for accessibility, enhanced productivity and limitless creativity for everyone.

¹ Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G

“As Samsung continues to lead the way in mobile AI, we are committed to bringing its power to even more users, providing new ways to explore and capture the world around them through Awesome Intelligence,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “With the launch of the new Galaxy A series, we look forward to more people benefitting from smart and fun mobile experiences that unleash their creativity, all while ensuring the security and reliability users expect from us.”

The latest Galaxy A series brings users Galaxy’s fan-favorite AI-powered features. Enhanced Circle to Search with Google³ offers a seamless way to find answers, enabling users to instantly bring information to their fingertips with a simple gesture. With Object Eraser,⁴ users can easily remove unwanted elements from photos for a cleaner, more polished look. For those who enjoy customizing their photos even further, Filters⁵ can create unique effects inspired by their favorite images. Available only on Galaxy A56 5G within the Galaxy A series, Best Face⁶ allows users to select the best expressions from multiple frames and combine them into a single photo so everyone looks their best.

Galaxy A56 5G and Galaxy A36 5G feature a 6.7-inch⁷ FHD+ Super AMOLED display with a peak brightness of up to 1200 nits,⁸ offering a vivid and immersive viewing experience in any environment. A 5,000mAh battery powers all three models, allowing users to enjoy every moment for longer. Galaxy A56 5G and Galaxy A36 5G deliver enhanced performance, with a larger vapor chamber⁹ that ensures smoother multitasking, gaming and video playback. The new Galaxy A series also provides an extra, fortified layer of device safety, transparency and user choice with Samsung Knox Vault. Additionally, these devices are built for long-term use and peace of mind, with support for up to six generations of OS upgrades and six years of security updates.

The new Galaxy A series will be available globally through carriers, retailers and Samsung.com starting March 28, and will come in a range of stylish color options.¹⁰ Galaxy A56 5G is available in Awesome Lightgray, Awesome Graphite, Awesome Olive and Awesome Pink. Galaxy A36 5G comes in Awesome Lavender, Awesome Black, Awesome White and Awesome Lime. Galaxy A26 5G is available in Black, White, Mint and Peach Pink.

For more information about Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.

¹ Availability may vary by country, region and carrier.
² Samsung Account login may be required to use certain features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligent features. Availability of features may vary depending on the region/country, OS/One UI version, device model and carrier.
³ Service availability may vary by country, language and device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.
⁴ Results may vary based on the images and the object the user is trying to remove.
⁵ Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on device model and software version. Filter availability may vary based on resolution and aspect ratio settings.
⁶ Accuracy of results is not guaranteed. Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series. Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognize up to five people per image and suggest up to three alternative expressions per person.
⁷ Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.
⁸ 1,200 nits in High Brightness Mode (HBM).
⁹ Compared to previous generation.
¹⁰ Color and model availability may vary depending on country, region or carrier.

Samsung Newsroom got a closer look at Samsung’s highly anticipated products that captivated attendees.

Galaxy S25 Edge: Pushing the Boundaries of Hardware Innovation

First unveiled at Galaxy Unpacked 2025 this past January, the Galaxy S25 Edge — the slimmest Galaxy S series yet — returned to the spotlight at Samsung’s MWC 2025 booth and sparked excitement among attendees.

Project Moohan: Anticipation for What’s Next in XR

Crowds gathered to catch a glimpse of Project Moohan — Samsung’s first-ever Android extended reality (XR) headset. Debuted with the Android XR platform in collaboration with Google and Qualcomm, the device will leverage multimodal AI technology to enable more natural and conversation-like interactions.

Galaxy A Series: Mobile AI for Everyone

Reaffirming its commitment to democratizing AI experiences, Samsung revealed the latest Galaxy A series with the Galaxy A56 5G and Galaxy A36 5G models. The series introduces Awesome Intelligence, the first comprehensive mobile AI exclusively available on Galaxy A series devices — bringing fan-favorite features like Circle to Search with Google and AI-powered camera features to more users.

Samsung Electronics is set to redefine mobile AI experiences at Mobile World Congress 2025, taking place at Fira Gran Via, Barcelona on March 3-6. Samsung’s Mobile eXperience (MX) and Networks businesses will present their latest AI innovations, including the next evolution of Galaxy AI¹ and its software-centric networks.

Samsung’s vision to deliver a true AI companion through advanced mobile AI innovation will be on full display at MWC, from the Galaxy S25 series to the new Galaxy A series and its first XR headset, Project Moohan. This includes an exclusive look at Galaxy S25 Edge, the slimmest Galaxy S series device ever, which advances Samsung’s legacy of pioneering cutting-edge hardware innovation. Visitors will also be able to explore how AI is shaping the future of health and home life, setting a new standard for intelligent, connected living. These transformative AI advancements are backed by Samsung’s core promise of uncompromising security and privacy at every level for its users.

Experiencing the Full Potential of Galaxy S25

Leading the paradigm shift of mobile AI phones, the new Galaxy S25 series transforms the way people get things done, create and play. Beyond its AI advancements, the Galaxy S25 series also brings its state-of-the-art camera capabilities and performance to the forefront, with hands-on experiences demonstrating the power and speed that form the foundation of every Galaxy device.

In a space highlighting how Galaxy S25 acts as an indispensable AI companion helping to get tasks done more seamlessly, visitors will get to see and experience:

• Seamless experience across apps:² See how tasks like finding a restaurant on Google Maps and sharing details via Messages become effortless with a single voice command with Gemini — now available on Samsung, Google and select third-party apps.
• Circle to Search³ with Google: Search your phone screen in more helpful and contextual ways like recognizing URLs and visiting a website with a single gesture.
• Gemini Live:⁴ Use natural conversation for brainstorming, learning and rehearsing with real-time responses and support for images, files and YouTube videos.
• Now Brief:⁵ Check out the personalized content snapshot based on tailored insights, as well as proactive recommendations through Now Bar⁶.

The experience continues with Galaxy S25’s advanced camera technology and introduces new ways to create, including:

• Drawing Assist⁷: Users can take content creation to the next level with intelligent sketch refinement and enhancement.
• Gallery Search⁸: Natural language-based search makes it easier than ever to find memories in situations.
• Filters: Unique portrait effects and explore new filter options, add a personal touch to photos taken in portrait mode.

The last zone, featuring new ways to play, will give visitors a closer look at:

• Snapdragon^® 8 Elite for Galaxy: The customized chipset in collaboration with Qualcomm pushes its performance to the limit, ensuring high-speed gameplay, enhanced responsiveness and high-quality visuals for even the most demanding titles.

Alongside the Galaxy S25 series, visitors can see Samsung’s ultimate hardware innovation featuring the most ultra-slim design yet on Galaxy S25 Edge.

With its commitment to democratizing mobile AI experiences, Samsung will unveil the new Galaxy A series, — including the Galaxy A56 5G, A36 5G and A26 5G — which integrates Awesome Intelligence, making the latest powerful Galaxy AI technology accessible to even more users. The Galaxy A series also takes the camera experience to a new level with creator-focused tools including the fan-favorite Object Eraser. Expanding Samsung’s AI-driven innovations, the new A series delivers reliable performance and long-term value, supported by six OS upgrades and six years of security updates for an ever-evolving, always-secure experience that lasts.

Elevating Everyday Life With AI

Visitors at MWC 2025 will also have the chance to explore how Samsung is enhancing everyday life at home and bringing new levels of control and insight into users’ health journey with intelligent, connected experiences.

In a zone all about new ways to stay healthy, the types of AI-driven daily health insights at Galaxy S25 users’ fingertips will be on display, including Energy Score, Wellness Tips and Sleep Insights. These features offer detailed and personalized health experiences that provide a holistic view of the user’s health status all tailored to individual health data and interests. With examples showing seamless integration with connected apps like SmartThings and Samsung Food, users can see how Samsung is working to build an end-to-end healthcare experience that simplifies wellness for everyone.

The booth will also bring to life new AI-powered capabilities that allow users to safely and conveniently manage the home through device-to-device connectivity. Protected by Knox Matrix security, Home AI scenarios will showcase smart living with easy device setup and control enabled by the SmartThings platform.

Cutting-Edge Innovation Built on a Strong Galaxy Foundation

Security is at the core of Samsung’s AI advancements, ensuring every experience is built on user control, transparency and robust protection. In a zone for the Galaxy Foundation, helpful information about the Personal Data Engine⁹ — which ensures personalized data generated on device is protected from access by apps other than Galaxy AI and further secured by Knox Vault¹⁰ — will be available.

Samsung will unveil its first Android XR headset, Project Moohan, offering a glimpse into the future of AI-powered extended reality. By integrating multimodal AI with advanced XR capabilities, this ground-breaking device marks a significant step toward more context-aware and personalized experiences that enhance everyday life in incredibly immersive ways.

Visitors can explore these AI innovations first-hand at Samsung’s Galaxy Experience Booth in Fira Gran Via Hall 3.

Realizing an End-to-End Software Network, Where AI Unleashes Its Full Potential

Along with innovative mobile technologies, Samsung will present how it is advancing next-generation networks with AI at a private booth. As a global leader in virtualized and open networks, Samsung offers end-to-end software-based solutions to operators, empowering them to optimize their foundations to apply AI in every layer of their networks.

Key highlights of the booth include Samsung’s versatile virtualized RAN (vRAN) solution, its latest 5G radios and Samsung CognitiV Network Operations Suite (NOS), an, intelligent network automation solution. Diverse enterprise 5G use cases will be on display as well.

Samsung will also showcase its continued efforts in elevating software-based networks by leveraging its robust partner ecosystem, which spans servers, processors (CPUs, GPUs), cloud platforms, transport and more. Furthermore, visitors at the booth will see how Samsung CognitiV NOS can bring greater benefits to telecom operators across lifecycle management of its network from installation, operation to optimization. As a set of diverse AI-powered applications, this automation solution works as a key enabler to boosting performance, increasing the energy efficiency of the network in a more intelligent manner.

One of the most eye-catching sections of the booth is the private 5G network zone. Samsung recently collaborated with Hyundai to complete the industry’s first end-to-end Reduced Capability (RedCap) trial over a private 5G network. Using Samsung’s advanced private 5G solutions, the companies proved the potential of next-generation industrial private 5G connectivity by improving the battery life and energy efficiency of 5G IoT devices.

This private booth¹¹ will be located in Fira Gran Via Hall 2.

¹ Samsung account login may be required to use certain Galaxy AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage.
² Requires internet connection and Google Account login. Service availability may vary by country, language, device model. Works on compatible apps. Features may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.
³ Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.
⁴ Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Only available to users 18 years or older. Accuracy of results is not guaranteed.
⁵ Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, or apps. Some features may require a network connection.
⁶ Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.
⁷ Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
⁸ Service availability may vary by language, region or carrier. Currently supported languages include Korean, English, German, French, Italian, Spanish, Chinese, Japanese, and Portuguese. Accuracy of results is not guaranteed.
⁹ The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognizes select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyzes Samsung native applications.
¹⁰ Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.
¹¹ Invitation Only.

“The new Galaxy A series marks an important step in our mission of AI for all, by opening Galaxy’s incredible mobile AI experiences to even more people around the world,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “With these awesome new features and capabilities, we are excited to unlock limitless creativity on the Galaxy A series while ensuring a safe, reliable and fun mobile experience.”

Awesome Intelligence for Advanced Search and Creativity

Awesome Intelligence is the first comprehensive mobile AI exclusively available on Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G and brings users powerful, fun and easy-to-use AI tools. Powered by One UI 7, the new Awesome Intelligence features bring amazing search and visual experiences to Galaxy A series users.

A fan-favorite on Galaxy A series devices last year, Google’s enhanced Circle to Search,¹ makes it easier than ever to search and discover from the phone’s screen. With the latest upgrades, users can now get even more done on their phone. Circle to Search will quickly recognize phone numbers, email addresses and URLs on the screen so users can take action with a single tap.

With the recent enhancements to Circle to Search, users can also instantly search the songs they hear without switching apps. Whether it’s a song playing on social media from their phone or music that’s playing from speakers near them, just long press the navigation bar to activate Circle to Search, then tap the music button to effortlessly identify the song name and artist.

The Galaxy A series also takes the camera experience to a new level with creator-focused tools, starting with a powerful triple-camera system featuring a 50MP main lens on all devices and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G features leading camera technology with a 12MP ultra-wide lens, while the entire Galaxy A series empowers creativity in new and exciting ways through intelligent visual editing.

Exclusively available on Galaxy A56 5G, Best Face² makes it easier than ever to capture the perfect group shot by selecting and combining the best expressions or features for up to five people from a motion photo. Whether someone blinked or looked away, Best Face ensures everyone looks their best in a single, seamless shot. The Galaxy A56 5G also brings enhancements to Nightography,³ with Low Noise Mode making its way to the 12MP selfie camera and additional wide camera support to capture stunning content in low-light settings.

Galaxy A 56 5G, Galaxy A36 5G and Galaxy A26 5G all bring fine-refined Object Eraser,⁴ allowing users to remove unwanted distractions from photos. Whether it’s an unexpected passerby or a distracting shadow, users can manually or automatically select objects to erase, achieving a cleaner, more polished final image with just a few taps. Moreover, Filters⁵ enables custom filter creation by extracting colors and styles from existing photos for users to apply for a unique and personalized effect depending on mood and taste. With these intelligent tools, users can refine and enhance their photos effortlessly, bringing a new level of creativity to every shot.

Built To Last With Upgraded Displays and Software Longevity

Now with up to six generations of Android OS and One UI upgrades and six years of security updates, the Galaxy A series reinforces its software longevity even more. These updates add additional support toward optimizing the device’s lifecycle, ensuring users can enjoy a smooth and reliable experience for years to come.

The Galaxy A56 5G and Galaxy A36 5G also introduce a larger display created for a high-quality, immersive viewing experience. Both devices feature a 6.7-inch⁶ FHD+ Super AMOLED display with brightness levels reaching up to 1200 nits,⁷ allowing for a more vibrant and immersive entertainment experience. New stereo speakers further enhance the experience with rich, balanced sound.

With a 5,000mAh battery included throughout the entire lineup, the new Galaxy A series is designed to keep up with users’ daily routines. Galaxy A56 5G and Galaxy A36 5G support 45W charging power and Super Fast Charge 2.0 technology, delivering even faster charging for extended use. Both models also deliver enhanced performance, as Galaxy A56 5G is powered by the Exynos 1580 chipset and Galaxy A36 5G features the Snapdragon® 6 Gen 3 Mobile Platform. A larger vapor chamber in both devices helps sustain performance, ensuring smooth gameplay, video playback and effortless multitasking.

Beyond performance, the new Galaxy A series is built to withstand life’s unpredictable moments. For the first time, Galaxy A26 5G features an IP67 dust and water resistance rating for strong protection against the elements, matching the IP67 rating on Galaxy A36 5G and Galaxy A56 5G.⁸ Additionally, an advanced Corning® Glass cover material adds a layer of durability against scratches and cracks.⁹

Expanded Protections for Security and Privacy Assured

Thanks to the integration of One UI 7 on the Galaxy A series for the first time, Samsung is further supporting robust security and privacy. With Samsung Knox Vault, the Galaxy A series provides an extra, fortified layer of device safety, transparency and user choice – ensuring sensitive data always stays protected. Equipped with the latest One UI 7 security and privacy features, Galaxy A series users benefit from holistic protection — including enhancements in Theft Detection, More Security Settings and other features.¹⁰

Upon release, Digital Key on Galaxy A56 5G¹¹ and Galaxy A36 5G devices¹² will be available in select markets in Asia, Europe and North America with more markets to follow.

Samsung will also launch the Galaxy A56 5G Enterprise Edition,¹³ offering business-ready mobile experiences to cutting-edge enterprises of any size. Enterprise customers benefit from seven years of security and One UI updates, three years of warranty, and a two-year product lifecycle guarantee to ensure long-lasting and worry-free adoption. It also includes a one-year license to the Knox Suite — Enterprise Plan, the ultimate package to protect and manage extensive and complex device fleets through granular OS update control, device usage analytics, intelligent security insights and exclusive features tailor-made for enterprise needs.

The new Galaxy A series is available in a range of colors.¹⁴ Galaxy A56 5G is available in Awesome Lightgray, Awesome Graphite, Awesome Olive and Awesome Pink. Galaxy A36 5G is available in Awesome Lavender, Awesome Black, Awesome White and Awesome Lime; and Galaxy A26 5G is available in Black, White, Mint and Peach Pink.

To find out more about Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G and other Galaxy smartphones, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.

Specification Table

* Specifications may vary by market.
* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

¹ Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.
² Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series.
Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip.
It can recognize up to five people per image and suggest up to three alternative expressions per person.
³ Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.
⁴ Results may vary based on the images and the object you’re trying to remove.
⁵ Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on your device model and software version. Filter availability may vary based on resolution and aspect ratio settings.
⁶ Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.
⁷ 1,200 nits at HBM (High Brightness Mode).
⁸ Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.
⁹ Corning® Gorilla® Glass Victus®+ is applied to the front and rear of Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G.
¹⁰ Availability, features and specifications provided in the article are subject to change and may vary by market and/or model.
¹¹ Digital Key rollout for Galaxy A56 5G begins in Korea, the United Kingdom, Germany, France, Spain, and Italy. Features may vary depending on each country or region.
¹² Digital Key rollout for Galaxy A36 5G begins in Korea, UAE, the United Kingdom, Germany, France, Spain, Italy, and the United States. Features may vary depending on each country or region.
¹³ Availability may vary depending on country or region.
¹⁴ Color and model availability may vary depending on country, region or carrier.

Samsung Electronics today announced the availability of Circle to Search with Google for select Galaxy A series,¹ furthering the democratization of mobile AI to even more devices in the Galaxy ecosystem. This enhancement underscores Samsung and Google’s continuous dedication to providing the best of mobile technology to as many users as possible. Following Circle to Search’s availability on the selected Galaxy A series, the innovative search experience will also come to Galaxy Tab S9 FE and Tab S9 FE+, where large displays and Galaxy S Pen bring a new dimension to discovery.

Circle to Search has quickly become a fan favorite since launching on the Galaxy S24 series, offering a transformative experience of discovery that goes beyond traditional search methods. As it expanded to more Galaxy devices, including the latest Galaxy Z Flip6 and Z Fold6, Circle to Search has continuously evolved to enhance its usability and intuitiveness, including adding full-page translation, homework help, and QR and barcode scanning capabilities. Now, with Circle to Search on the Galaxy A series and Galaxy Tab S9 FE series we’re bringing the ability to ask more complex questions about what you see to even more of Samsung’s product lineup.

“These updates unlock new possibilities for the Galaxy A series and Galaxy Tab S9 FE series and reinforce our commitment to providing cutting-edge technology for more Galaxy users,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are dedicated to bringing best-in-class AI technology to a broader audience, empowering users with the option to work more efficiently, create more freely and enjoy richer, more personalized interactions with their devices.”

Circle to Search is a new way to search anything using a simple gesture — without switching apps. When Circle to Search is enabled, users can simply circle, highlight or tap anywhere on the screen to select the text, image or video they want to search.² This feature — the result of a deep collaboration with Google — embodies the company’s long-standing commitment to openness and collaboration. With AI-powered results offering rich information and context, Circle to Search elevates the search experience to a new level of ease and excitement.

For more information about the Galaxy A series and Galaxy Tab S9 FE series, please visit: https://www.samsung.com/global/galaxy/

¹ To be rolled out beginning this month for the following models: Galaxy A55, A54, A35 and A34. Availability of Circle to Search updates may vary by device model and market.
² Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.

Yet, behind the packed stadiums and world-class competitions sits a task force of staff and volunteers working around the clock to ensure that Games-time operations run smoothly.

▲ Staff and volunteers use Samsung Galaxy Book laptops in the back office at Place de la Concorde.

Paris 2024 organizers utilized nearly 15,000 Galaxy devices — including more than 7,100 Galaxy smartphones, over 2,500 Galaxy Tab series tablets and 5,200 Galaxy Book series laptops — to support its task force across the IOC, Organising Committees for the Olympic Games (OCOG), Olympic Broadcasting Services (OBS) and International Federations. From managing ticketing systems and stadium entry to facilitating event broadcasts, Galaxy devices have been used by staff or volunteer to deliver efficient and seamless operations throughout the Olympic and Paralympic Games Paris 2024.

▲ A volunteer uses a Galaxy smartphone to scan a visitor’s accreditation at the entrance of the stadium at Place de La Concorde.

“Behind the scenes, the pace at which we have to work and the level of coordination required is unprecedented — especially when you consider the international nature of the Olympic and Paralympic Games,” said Bruno Marie-Rose, Director of Technology and Information Systems at the Olympic and Paralympic Games Paris 2024. “We are reliant on the technology we’re using to ensure operations run smoothly. A homogenous system of Galaxy devices allows our teams to support visitor inquiries and complete operational requests more efficiently and effectively, helping us deliver the best Games-time experience.”

“The latest additions to our Galaxy ecosystem take productivity and connectivity to the next level. Having Galaxy innovations recognized by the IOC is an honor,” said Stephanie Choi, EVP & Head of Marketing, Mobile eXperience Business at Samsung Electronics. “The Olympic and Paralympic Games are not only some of the world’s most prestigious events, but they are also some of the most complex to manage. With our partners, we’re proud to provide best-in-class mobile technology for the Olympics and Paralympic Games Paris 2024 organizers and fans.”

Besides equipping the task force with cutting-edge technology to drive Games-time operations, Samsung provided an exclusively designed Galaxy Z Flip6 Olympic Edition smartphones to each athlete participating in the Olympic and Paralympic Games Paris 2024. The foldable supports athletes with everything from navigating around the city with pre-loaded apps and services to overcoming language barriers thanks to the Interpreter feature on Galaxy AI.

Fans in Paris for the Olympic and Paralympic Games can try out the Galaxy Z Flip6 Olympic Edition smartphone and other Galaxy innovations at Olympic^TM rendezvous @ Samsung | Champs-Élysées 125 and Olympic^TM rendezvous @ Samsung | Square Marigny. Through a series of special summer events, visitors can discover how Samsung technology has evolved with every Olympic Games, explore the latest Galaxy innovations, discover new ways to create and communicate with Galaxy AI and even win a chance to collect exclusive Samsung Olympic Games Pins.

• The Olympic^TM rendezvous @ Samsung | Square Marigny is open from 10 a.m. to 10 p.m. until August 11 for the Olympic Games and between August 29 and September 8 for the Paralympic Games.
• The Olympic^TM rendezvous @ Samsung | Champs-Élysées 125 is open from 10 a.m. to 8 p.m. from Monday to Saturday and 11 a.m. to 8 p.m. on Sundays until October 31.

Samsung Electronics today unveiled the Galaxy A55 5G and Galaxy A35 5G, two smartphones that demonstrate Samsung’s ongoing commitment to making the best of mobile innovations available to everyone. Both devices come with extensive security features such as Knox Vault, as well as new photography capabilities inspired by Galaxy’s flagship camera innovations and a stunning display that adjusts to users’ surroundings with Vision Booster.

“With the Galaxy A series, we are expanding our latest technologies to a wider audience so that more people can benefit from them,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are excited to open up even more possibilities on the Galaxy A series this year, including offering Samsung Knox Vault for the first time on this lineup. We’re proud to enable Galaxy A series users to safely and reliably enjoy outstanding mobile experiences.”

An Entertainment and Creativity Hub With Versatile Photography and Stunning Display

With enhanced Nightography, Galaxy A55 5G takes clearer and more vibrant photos even in poor lighting conditions. That means every nighttime photo can reach epic new levels. Galaxy A55 5G’s advanced AI Image Signal Processing (ISP) produces stunning low-light images never seen before on Galaxy A series. It’s not just scenery that looks amazing. Night Portrait mode and 12-bit HDR video ensure the people in every image look great so that capturing memories with friends and family is never dependent on the perfect lighting.

Both Galaxy A55 5G and Galaxy A35 5G offer the incredible photography capabilities that Samsung Galaxy is renowned for, including features such as optical image stabilization (OIS) and video digital image stabilization (VDIS) that keep photos and videos crisp even when filming on the go.

The new devices also continue the Galaxy A series’ tradition of making fun and immersive mobile experiences accessible to all. Users can enjoy watching the latest shows or browsing social media with Super AMOLED displays, showing astonishing clarity in Full High Definition. They can also count on the 6.6-inch¹ screen on both the Galaxy A55 5G and Galaxy A35 5G looking clear and bright in a range of light conditions thanks to Vision Booster.

Democratizing Samsung’s Most Powerful Security Innovations To Intelligently Protect More Customers for Longer

This year, Samsung is bringing one of its most innovative flagship security features, Samsung Knox Vault, to Galaxy A series users for the very first time, including on the new Galaxy A55 5G and Galaxy A35 5G. A hardware-based and tamper-resistant security solution, Samsung Knox Vault offers comprehensive protection against both hardware and software attacks by constructing a secure execution environment that is physically isolated from the system’s main processor and memory. It can help protect the most critical data on a device, including lock screen credentials, such as PIN codes, passwords and patterns. Samsung Knox Vault also protects device encryption keys, encrypting users’ private data stored in the device. Only a user who has the correct lock screen credentials can access their data, even if the device is lost or stolen.

The Galaxy A55 5G and Galaxy A35 5G are also secured by Samsung Knox, Galaxy’s multi-layer security platform. One of the most trusted security platforms in the world, Samsung Knox is designed to safeguard critical information and protect against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection, taking a holistic approach across the entire Galaxy ecosystem.

For even more ways to stay protected, the Galaxy A series offers Auto Blocker, an opt-in package of additional security measures. When switched on, Auto Blocker can block app installations from unauthorized sources, provide app security checks² to scan for potential malware and block potentially malicious commands and software installations to your device while connected by USB cable. New Galaxy A series users will also have access to Galaxy’s Security and Privacy Dashboard, making it easier than ever to see and control what is happening to their data and withdraw any permissions whenever they choose. They can also enjoy Private Sharing (part of Quick Share), which enables the secure and encrypted sharing of private files containing important personal or financial information. To ensure confidentiality, users can control the recipient’s access permissions and the file’s expiration date, while also choosing to limit screenshots or downloads.

The new Galaxy A series smartphones demonstrate Samsung’s commitment to ensure Galaxy devices remain secure and up-to-date for longer. With the Galaxy A55 5G and Galaxy A35 5G, users will continue to benefit from up to four generations of Android OS and One UI upgrades and five years of security updates, optimizing the lifecycle of the devices by keeping them equipped with all the latest Galaxy and Android features.

Seamless Connection With the Ever-Expanding Samsung Galaxy Ecosystem

The Galaxy A55 5G and Galaxy A35 5G are fully compatible with the Galaxy ecosystem giving users a smooth and integrated experience across a range of Galaxy devices. Users can keep up with their fitness goals by connecting Galaxy Fit3 or Galaxy Watch6 to their Galaxy A series smartphone. And, thanks to Auto Switch, incoming calls will be automatically switched to connected Galaxy Buds FE for enhanced convenience.

To find out more about the Samsung Galaxy A55 5G, Galaxy A35 5G and other Galaxy smartphones, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.

Specifications

* Specifications may vary by market.
* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

¹ Measured diagonally, the screen size is 6.6-inch in the full rectangle and 6.4-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.
² Currently not available on US carrier models.

“Cutting-edge mobile experiences are increasingly essential to everyday life,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “With continuous enhancements to the Galaxy A series, we’re ensuring that more people around the world can access our transformative innovations.”

Take Awesome Day and Night Photographs, Enhanced With Creative Editing Tools

The Galaxy A54 5G and Galaxy A34 5G deliver stunning images with clear quality even in bright conditions, making use of Samsung Galaxy’s leading Nightography and AI capabilities. Whether users want to capture the perfect selfie or connect through super-smooth video calls, the Galaxy A54 offers astonishing detail thanks to its 32MP front camera.

The new smartphones produce video with amazing clarity, combatting shakiness and blur with improved optical image stabilization (OIS) and video digital image stabilization (VDIS). Even with unsteady hands or when filming on the go, users can be confident about capturing awesome content. For adventures after dark and in low light conditions, Night mode helps users to capture more detail by broadening the camera’s pixel size.

Users can also now remove unwanted shadows and reflections for the first time in Galaxy A series, thanks to the enhanced editing tools.

Experience Awesome Performance With Vivid Display, Fast 5G and Long-Lasting Battery

Both devices feature immersive Super AMOLED displays, measuring 6.4-inch² on the Galaxy A54 5G and 6.6-inch³ on the Galaxy A34 5G. Both displays have been upgraded for astounding outdoor visibility, even under bright sunlight. With the enhanced Vision Booster and a 120Hz refresh rate, the displays will keep up with users as they move between different lighting conditions.

Galaxy A54 5G and Galaxy A34 5G also guarantee up to four generations of OS upgrades and five years of security updates. These features allow users to access the latest software and security to maximize the smartphone lifecycle.

Stay Connected Without Compromising Security

Enhanced mobile experiences rely on advanced security. With Samsung Knox, data is kept under lock and key with defense-grade mobile security. The Galaxy A54 5G and Galaxy A34 5G give users access to the Security and Privacy Dashboard, which makes it easy to see how apps are tracking data and enables simple ways to stop unwanted data collection. When users want to share important files that contain sensitive or personal information with the ultimate level of privacy and control, there’s Private Share.⁴ This enables users to share files only to designated recipients within time limits and with screenshots disabled.

The Galaxy A54 5G and Galaxy A34 5G are also compatible with the Samsung Galaxy ecosystem to provide seamless connectivity between devices. Users can get 100GB of cloud storage and easily back up photos to OneDrive with a six month trial of Microsoft 365 Basic,⁵ accessible on the Galaxy A54 5G and Galaxy A34 5G.

Availability

The Galaxy A54 5G will be available in four color options, including Awesome Lime, Awesome Graphite, Awesome Violet and Awesome White. The Galaxy A34 5G will be available in four color options, including Awesome Lime, Awesome Graphite, Awesome Violet and Awesome Silver. Both Galaxy A54 5G and Galaxy A34 5G will be available in March,⁶ starting with select markets in Europe and Southeast Asia.

Specifications

* Specifications may vary by market.
* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

¹ Actual battery life, charging time and usage time may vary depending on the network environment, usage patterns, number of calls and messages, charging frequency and other factors.
² Measured diagonally, the screen size is 6.4-inch in the full rectangle and 6.3-inch accounting for the rounded corners. The actual viewable area is less due to the rounded corners and camera hole.
³ Measured diagonally, the screen size is 6.6-inch in the full rectangle and 6.4-inch accounting for the rounded corners. The actual viewable area is less due to the rounded corners and camera hole.
⁴ Private Share features require both the sender and receiver to have Galaxy mobile devices with Android 9 or later and the Private Share app.
⁵ Available on a Samsung device with the OneDrive-Gallery sync feature. Users must sync Gallery with OneDrive to redeem the offer. Offer not available to existing Microsoft 365 or OneDrive premium subscribers (including free trials) or former Microsoft 365 or OneDrive subscribers who cancelled their premium subscriptions in the last 90 days. Availability may vary depending on market and carrier. For more details on Google play’s terms and conditions apply, please visit https://www.microsoft.com/onedrive-samsung-offer.
⁶ Availability and timing may vary depending on market and carrier.

With Fun Mode, Galaxy A series users can take pictures and videos from the proprietary camera app, applying playful, quirky lenses to create any moment into a fun and unique content to share with your friends or upload on to your social media.

Fun Mode is a result of Samsung and Snap’s vision to use the latest technology to provide enjoyable camera experiences. Fun Mode is powered by Snap’s Camera Kit, allowing businesses and developers to bring the power of Snap’s augmented reality into their own applications. Now, Fun Mode has also expanded to Galaxy F and M series devices.⁵

“Galaxy users are constantly seeking new ways to express their creativity,” says Woncheol Chai, EVP and Head of Experience Planning Team at Mobile eXperience Business, Samsung Electronics. “Samsung is constantly innovating to empower users to do more of what they love. That is why we continue to grow our partnership with Snap, one of the biggest and most creative augmented reality platforms, so we can explore further improvements and bring one of the best camera experiences to more users.”

Samsung and Snap have been working to offer users around the world more engaging and localized experiences. In 2021, they launched region-specific AR Lenses in India, and since then have expanded to other countries including Germany, Indonesia, Brazil, the Philippines and Mexico.

“Lenses are the way over 250 million Snapchatters engage with augmented reality every day, and we’re thrilled that these experiences delight and resonate with Samsung Galaxy’s community,” says Ben Schwerin, SVP of Content and Partnerships at Snap. “Integrating the Camera Kit into Samsung Galaxy’s proprietary camera is an opportunity to collaborate on compelling, local AR experiences and bring them to Galaxy users around the world.”

In addition to the Galaxy A series, Samsung has also brought its camera capabilities to the Snapchat app on Galaxy flagship devices,⁶ enabling users to enjoy better resolution, alongside innovative features like super night and smooth zoom, so they can snap impressive, high-quality content.

¹ Fun Mode availability may vary depending on device and region.

² Snapchat is a trademark of Snap Inc. Availability of Snapchat AR Lenses may vary by device and region.

³ Available on select Galaxy A series models.

⁴ Source : Snap Inc. internal data (March 15, 2021 – August 22, 2022)

⁵ Available on select Galaxy M and F series models.

⁶ Available on select Galaxy S, Note and Z series models.

Securely Connected Wherever You Are

When you’re at a public place, such as a coffee shop, you may want to connect to the free Wi-Fi. But before you connect, you want to be careful and make sure it’s safe. Secure Wi-Fi¹ mode on your Samsung Galaxy A53 5G helps keep your connection safe. When turned on, it encrypts your Wi-Fi internet traffic and helps prevent your device from being tracked. You can also track your Secure Wi-Fi usage at any time by checking your Protection activity.

HOW TO

Share What You Like, Privately

You may want to send something private to your friend, but you don’t want to risk anyone else seeing it. Private Share² helps prevent this. It encrypts your files, such as pictures, videos and documents, and lets you choose exactly who gets to see them and for how long. With blockchain-based encryption technology, there’s no need to worry about your files getting into the wrong hands.

HOW TO

Samsung Galaxy: Your Safe Space

For ease of access, you may want to take a picture of your credit card or ID and store it safely on your phone. You can keep your personal information safe with the A53 5G’s Secure Folder. Thanks to Samsung Knox, your private information stays secure on your device. Secure Folder even allows users to easily set up their own lock type, with options including PIN, pattern, password and fingerprint.

HOW TO

Out of Sight, Not Out of Your Hands

There’s no worse feeling than getting home from a fun day out and realizing you left your smartphone somewhere. With Find My Mobile,³ you can easily find your phone by going on the Find My Mobile website on your PC. It helps you find the current location of your phone, even when it’s offline. If you’ve left your phone somewhere away from home, there’s no need to worry. Find My Mobile allows you to lock your phone so no one can use it until you pick it up.

HOW TO

¹ Secure Wi-Fi is available for free for up to 250MB for all Galaxy users who have access to the service and up to 1024 MB a month for users whose device is running Android 12 S OS. Users can then choose to upgrade their plan at any time to enjoy additional, enhanced protections. Availability of Secure Wi-Fi may vary depending on country or carrier, and its connectivity is subject to applicable network environments. Some apps or websites may not be functional with under a Secure Wi-Fi connection.
² Private Share requires both the sender and receiver to have the Private Share app and Galaxy mobile devices such as phones and tablets with Android 9 Pie or later and PCs with a Trusted Platform Module (TPM) and Windows 10 and up. Private Share can be used to send the following files to other Galaxy users: Image (.jpg, .jpeg, .png, .gif, .bmp, .webp, .heic, .heif, .dng), Video (.webm, .mp4, .3gp, .mkv, .mov), Audio (.mp3, .wav, .ogg, .m4a) and Text (.txt, .pdf). The number, capacity and expiration date of files as well as the number of simultaneous files sent via Private Share may be limited.
³ A device is “offline” when it is disconnected from a mobile network or Wi-Fi. The location of a lost device found with Find My Mobile is the approximate location where the lost device’s signal was detected and is subject to the network environment and the state of the mobile device. Requires ‘Find My Mobile’ turned on, ‘Remote unlock’ turned on for remote control feature use, ‘Offline finding’ turned on for offline finding support and a Samsung Account login. Please visit www.samsung.com for more information.

The new Galaxy A series devices provide enjoyable and truly immersive viewing experiences thanks to a two-day battery and expansive and bright Super AMOLED Displays, as well as enhanced connected experiences between Galaxy devices. What’s more, Galaxy A53 5G and Galaxy A33 5G users can enjoy the best camera experiences anytime, anywhere thanks to the inclusion of Galaxy’s signature AI-powered camera system.

If you didn’t manage to catch the latest Galaxy A event, take a look at the video below for a replay of the event in its entirety.

This is why the all-new Galaxy A53 5G features an AI-enhanced camera experience designed to power every moment of learning, creating and exploring. You can make every photo and video pop, even in low lighting, with a camera that automatically adjusts its framerate to different light conditions.

Whether you’re snapping pics alone or with friends, you can take your best photos yet with an enhanced Portrait mode that captures depth and subject outlines more accurately. What’s more, with Fun mode, you can add playful filters to turn any gathering into an impromptu photo shoot. Sometimes, things get in the way of the perfect photo — like an accidental photobomb or a distracting glare. Using Photo Remaster, you can breathe new life into old and low-quality images or use Object eraser to remove any background distractions to create your picture-perfect shot.

Take a look at the video below to learn more about how the Galaxy A53 5G’s AI camera functions make every moment awesome.

The new Galaxy A series also features 5G connectivity, and with up to four generations of One UI and Android OS upgrades and up to five years of security updates, Galaxy A53 5G and the Galaxy A33 5G make sure that your mobile experience is always awesome. The devices also feature Galaxy’s signature AI camera system, offering crisp and steady shots.

Check out the infographics below to see how the Galaxy A53 5G and Galaxy A33 5G are putting Galaxy innovations in more people’s pockets.

Samsung Electronics today announced Galaxy A53 5G and Galaxy A33 5G to deliver a complete package of the latest Galaxy innovations, offering a holistic mobile experience at a great value. Powered by a brand-new processor, coupled with Galaxy’s signature AI camera, expansive and smooth display and two-day battery life,¹ the new Galaxy A series features 5G connectivity, defense-grade security, an eco-conscious, stylish and slim design and advanced connected experiences. Plus, both devices support continuous One UI and Android OS upgrades and security updates² to ensure the user mobile experience is always awesome.

“We believe everyone deserves the opportunity to experience the positive impact mobile technology can have on their lives,” said TM Roh, President and Head of Samsung Electronics’ MX (Mobile eXperience) Business. “With the latest Galaxy A series release, we’re making it easier than ever to enjoy Galaxy’s advanced, innovative mobile experience at a great value.”

Capture an Awesome Shot in Any Situation

Whether creating content or sharing it with friends, Galaxy A53 5G and Galaxy A33 5G offer an advanced, next-level camera experience, packed with many of the powerful and fun features from the Galaxy S series. Galaxy A53 5G’s quad-camera system features a 64MP OIS Camera with VDIS technology that takes crisp and steady shots every time. Meanwhile, a high-resolution 32MP front camera delivers great selfies and clear video call experiences.

Fueled by a brand new 5nm processor, the new Galaxy A series’ innovative AI-powered camera makes every image look awesome — even in low lighting. Improved Night mode automatically synthesizes up to 12 images at once, so night photos look bright, with less noise. And when shooting video in low-light environments, the Galaxy A series’ framerate is automatically adjusted to create bright, clear videos.

The enhanced Portrait mode captures depth and subject outlines more accurately with dual cameras and powerful AI. And with Fun mode, moments can be amplified using playful filters and effects that now work with the Ultra-wide lens. Plus, Photo Remaster breathes new life into old and low quality photos, and Object eraser removes pesky photo bombers in the background.

Maximize Viewing Experiences Anywhere, Anytime

In the past, a sunny day could make it hard to see what’s on a smartphone screen, but the new Galaxy A series’ intelligent algorithm ensures the display comes through in vivid detail, even outside. Galaxy A53 5G’s expansive 6.5-inch³ Super AMOLED display also offers a 120Hz refresh rate for an immersive experience while Galaxy A33 5G features a 6.4-inch⁴ Super AMOLED display with a 90Hz refresh rate. Plus, the new Galaxy A series is now equipped with up to two-day battery life and 25W Super Fast Charging⁵ — so viewing, streaming and more can last longer.

Beautiful, Durable, Purposeful Design

The new Galaxy A series is expertly crafted to be fashionable, functional and sustainable. The device’s slim bezel creates a smooth, stylish look and Ambient Edge design seamlessly blends the camera with the body of the phone. Galaxy A53 5G and Galaxy A33 5G feature the tough Corning^® Gorilla^® Glass 5 and IP67⁶ water and dust resistance, providing enhanced durability and peace of mind.

Samsung has always challenged what’s possible with technology and will continue to rethink how best to use the planet’s resources. Announced in August 2021 with Galaxy for the Planet, Samsung is committed to delivering tangible environmental actions to help make the planet healthier by 2025. Building on Samsung’s sustainability efforts, the Galaxy A series⁷ removes the charger plug and reduces the size of the packaging. Packaging also uses sustainably sourced paper, while the device itself uses recycled post-consumer materials (PCM) for the side buttons and SIM card trays.

Beyond materials, the longevity of the new A series is extended. Both devices guarantee up to four generations of One UI and Android OS upgrades and up to five years of security updates. These features allow users to access the latest software and security to maximize the smartphone lifecycle.

The Connected Galaxy Experience, Secure and at Your Fingertips

The new Galaxy A series ensures data and information stay protected, secured by the defense-grade Samsung Knox. When storing private photos, notes and apps, Secure Folder offers users an encrypted, digital safe, so only they can access its contents. Using Private Share,⁸ users can control exactly who has access to files and for how long. Galaxy A53 5G and Galaxy A33 5G will also include the new Samsung Wallet,⁹ a convenient and protected place to safely store everything from boarding passes to credit cards.

Galaxy A53 5G and A33 5G work seamlessly with other Galaxy devices for the full, connected Galaxy ecosystem experience. Audio options are expanded by connecting the Galaxy Buds series with a range of devices, including Galaxy A53 5G and Galaxy A33 5G. Available on Galaxy Buds Pro and coming soon to Galaxy Buds2 and Buds Live, users will be able to enjoy 360 Audio technology¹⁰ which delivers true, immersive, 3D sound. When it’s time to get productive, use Link to Windows¹¹ to connect the new Galaxy A series to a Windows PC to copy and paste, transfer files and even answer calls or texts.

Availability¹²

• The Galaxy A53 5G will be available in select markets beginning April 1 and the Galaxy A33 5G will be available beginning April 22.
• Another new addition to the Galaxy A series, the Galaxy A73 5G, will also be available in select markets on April 22.
• A new Onyx color of the Galaxy Buds2 and Buds Live will launch in April, to complement the stylish design of the Galaxy A series.

Specifications

* Specifications may vary by market.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

¹ Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 2022.01.20–01.31 in UK with pre-release versions of SM-A536 and SM-A336 under default setting using LTE and 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged and many other factors.

² Galaxy A53 5G and Galaxy A33 5G support up to four generations of One UI and Android OS upgrades and up to five years of security updates.

³ Measured diagonally, the screen size is 6.5″ in the full rectangle and 6.3″ accounting for the rounded corners. The actual viewable area is less due to the rounded corners and the camera hole.

⁴ Measured diagonally, the screen size is 6.4″ in the full rectangle and 6.2″ accounting for the rounded corners. The actual viewable area is less due to the rounded corners and the camera cut-out.

⁵ Wall charger sold separately; use only Samsung-approved chargers and cables. To avoid injury or damage to your device, do not use incompatible, worn or damaged batteries, chargers or cables. Supports up to 25W Super Fast Charging. For more information on your device, please visit www.samsung.com.

⁶ Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for use in beaches, pools or near soapy water. Safe against low water pressure only. Rinse residue/dry after wet.

⁷ Select Galaxy A devices launched in 2022 and more to come.

⁸ Private Share features require both the sender and receiver to have Galaxy mobile devices with Android 9 or later and the Private Share app.

⁹ Samsung Wallet will be supported on both Galaxy A53 5G and Galaxy A33 5G. Availability and timing may vary depending on market.

¹⁰ 360 Audio availability requires a software update via the Galaxy Wearable app starting from March 30^th, 2022.

¹¹ Users must link their Samsung Galaxy device to their Windows PC through ‘Link to Windows’ on phone and Your Phone App on PC and follow the set-up prompts, including being signed into the same Microsoft account. Link to Windows is preloaded on select Samsung Galaxy devices. PC (Your Phone App) requires Windows 10 or above. Your Phone requires Samsung Galaxy device to be on and connected to the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens or may require a touch screen to be able to interact with them. Some apps on phone screen may require subscription and Actual UI may be different.

¹² Availability may vary by market.

This year, Samsung is taking the impactful Galaxy innovations for the A series even further. The awesome new Galaxy A series devices are designed to provide the fully-loaded experience that people want from a smartphone.

Be sure to tune in on March 17 to Samsung’s YouTube channel and Samsung Newsroom in order to catch the latest Galaxy A Event streamed live starting at 10 a.m. EDT. For more details following the event about these all-new devices, stay tuned to Samsung Newsroom for all the latest information.

This improved standard builds upon Samsung’s previous promise to provide up to three generations of upgrades and ensures millions of Galaxy users have access to the latest features for security, productivity, better usability and more, for as long as they own their device. Available on select Galaxy S series, Z series and A series smartphones, as well as tablets, Samsung is planning to scale this effort across its various product ranges within the Galaxy ecosystem and works closely with partners to deliver Android OS upgrades through Samsung One UI. Samsung also provides up to four years of upgrades to One UI Watch and Wear OS Powered by Samsung, ensuring that users can enjoy the latest Galaxy Watch experiences.

In addition to offering extended One UI upgrades, Samsung will now provide up to five years of security updates to help protect select Galaxy devices. These updates — when paired with Samsung’s award-winning defense-grade security platform Samsung Knox — give Galaxy devices more secure end-to-end protection against potential security threats. On top of that, Samsung Galaxy Enterprise Edition customers will receive a one-year license for Samsung Knox Suite solutions to easily deploy and manage devices with access to a dashboard that tracks security updates and more.

Eligible Galaxy devices with four generations of One UI and five years of security updates¹ include:

• Galaxy S Series: Galaxy S22, S22+, S22 Ultra as well as Galaxy S21, S21+, S21 Ultra, S21 FE and upcoming S series devices
• Galaxy Z Series: Galaxy Z Fold3, Galaxy Z Flip3 and upcoming Z series devices
• Galaxy A Series: upcoming select A series devices
• Galaxy Tablets: Galaxy Tab S8, S8+, S8 Ultra and upcoming Tab S series devices

Eligible Galaxy devices with up to four years of One UI Watch and Wear OS Powered by Samsung² include:

• Galaxy Watch: Galaxy Watch4, Galaxy Watch4 Classic and upcoming Galaxy Watch series devices

“We work hard to bring our Galaxy users innovative mobile experiences that are built to last. And many of our customers are choosing to keep their devices for longer, whether they love their specific smartphone model or want to help contribute to a more sustainable world,” said TM Roh, President and Head of MX Business at Samsung. “Today we are taking our commitment to innovation one step further with up to four generations of One UI upgrades to ensure our users enjoy the best possible mobile experience for longer.”

Samsung puts the utmost importance on providing Galaxy users with the latest mobile experiences possible as long as hardware specifications for upgrades are met and the experience can be optimized. Galaxy devices not eligible to receive four generations of One UI upgrades are still supported with up to three generations of One UI upgrades.

For more information about Samsung software updates, please visit: www.samsung.com/us/support/answer/ANS00077582/

For security update information, please visit: security.samsungmobile.com/securityUpdate.smsb

¹ Availability and timing of One UI upgrades and features may vary by device model and timing of Android OS upgrades.

² Availability and timing of One UI Watch upgrades and features may vary by device model and timing of Wear OS upgrades.

Check out the Galaxy A03’s specifications in the infographic below.

“We are committed to giving everyone access to the best mobile experiences possible, as soon as possible,” said Janghyun Yoon, Executive Vice President and Head of Software Platform Team at Mobile Communications Business, Samsung Electronics. “One UI 4 delivers on that promise, equipping Galaxy smartphone users with the latest customization and privacy features. But we won’t stop there. Soon, other smartphone and tablet users will also be able to benefit from this software update, enabling a more seamless experience across our entire ecosystem.”

Your Galaxy, Your Way

One UI 4 enables you to create a customized mobile experience to meet your unique needs and express your individuality. With a whole host of new Color Palettes to choose from, you can alter the look and feel of everything from your home screen to icons, menu, button and background. And with reimagined widgets that offer even deeper customization, it’s never been easier to put your own personal stamp on your smartphone experience. You can even more effortlessly express yourself with a wider variety of emoji features, GIFs and stickers available directly from your keyboard.

Protect What Matters Most

There’s no privacy without strong security. That’s why, with One UI 4, Samsung is bringing the latest privacy and security features, so you can choose exactly what you want to share or keep private. From alerting you to when an app is attempting to access your camera or microphone, to a new privacy dashboard that brings all your settings and controls into one convenient place, with One UI 4, monitoring and controlling your privacy settings is simple.

Connecting You to an Extended Ecosystem

One UI 4 helps you to get the most out of Samsung’s incredible extended ecosystem of devices and third-party apps, unlocking a more powerful mobile experience.

Samsung’s partnerships with other industry-leaders, like Google, ensure seamless experience when using your favorite third-party apps and services. This means you can enjoy apps like Google Duo, which provides high-quality video calls with friends and family.

And whether you’re using a Galaxy Z Series, Galaxy Watch or Galaxy Tab, you’ll get the uniformed look and feel across your devices, and will be able to seamlessly sync them.

Availability

One UI 4 will be available on the Galaxy S21 series starting November 15^th and will soon become available on previous Galaxy S and Note series as well as Galaxy Z series, A series and tablets.¹ This announcement comes alongside a new software update for the Galaxy Watch series² that, starting today, enables users to enjoy enhanced health features and new watch faces.

¹ At a later date the update will also be available on the Galaxy S20, S20+, S20 Ultra, S20 FE, Note20, Note20 Ultra, S10, S10e, S10+, S10 5G, Note10, Note 10+, Galaxy Fold, Z Fold3, Z Flip3, Z Fold2, Z Flip, Z Flip 5G, Galaxy A82 5G, A72, A52, A52 5G, A52s 5G, A42 5G, and Galaxy Tab S7 and Tab S7+. Availability may vary by region.

² Galaxy Watch, Galaxy Watch Active, Galaxy Watch Active2 and Galaxy Watch3

Samsung Electronics, a global leader in technology, announced today that 43 of its new product and service innovations received CES^® 2022 Innovation Awards honors, including four Best of Innovations accolades, from the Consumer Technology Association (CTA). The annual awards program spotlights standout design and engineering across multiple consumer technology product categories.

Samsung’s presence across multiple categories exemplifies its deep heritage developing cross-category innovations that propel the industry and society forward. This year, CTA recognized Samsung Honorees in a range of categories, including Computer Peripherals & Accessories, Computer Hardware & Components, Digital Imaging/Photography, Embedded Technologies, Gaming, Headphones & Personal Audio, Health & Wellness, Home Appliances, Home AV Components & Accessories, Mobile Devices and Accessories, Smart Home, Software and Mobile Apps, Sustainability, Wearable Technologies and Video Displays.

The CES Innovation Awards are sponsored by the CTA, the owner and organizer of CES – the world’s largest and most influential technology event. CES 2022 returns to Las Vegas next year, after a digital-only version of the event in 2021. Jong-Hee (JH) Han, President and Head of Visual Display Business at Samsung Electronics, will deliver the pre-show keynote address on Tuesday, Jan. 4 at 6:30 PM PST in the Venetian’s Palazzo Ballroom in Las Vegas, NV.

Some of Samsung’s award-winning products that earned accolades this year include the following:

Best of Innovation Award winner:

Samsung Galaxy Z Flip3 Bespoke Edition – The Galaxy Z Flip3 Bespoke Edition empowers people to express themselves by creating a device that’s truly their own. Choose the Galaxy Z Flip3’s frame options of Black or Silver, and front and back colors of Blue, Yellow, Pink, White or Black to build a phone to your style. With over 49 possible styles, Samsung brings the ultimate in customization. And it can go anywhere thanks to groundbreaking durability improvements, like IPX8 water resistance — the highest water resistance standard on any foldable phone — and its new Armor Aluminum frame, the strongest aluminum ever used on a Galaxy smartphone.

The Galaxy Z Flip3 5G also secured honoree wins in the Digital Imaging/Photography and Mobile Devices & Accessories categories.

Innovation Honorees:

Samsung Galaxy Z Fold3 5G – The Galaxy Z Fold3 brings Samsung’s leading smartphone camera technology to the groundbreaking foldable form factor — gaining recognition in both the Digital Imaging/Photography and Mobile Devices & Accessories categories. The Galaxy Z Fold3 continues Samsung’s pioneering legacy in foldable smartphones. It brings together innovations like IPX8 water resistance, and the first ever Under Display Camera and S Pen support on a foldable, all on a 7.6” screen that folds to fit in your pocket. With its impeccable craftsmanship and groundbreaking form factor, the Z Fold3 creates truly unique experiences — the ideal combination of productivity, performance and portability.

Samsung Galaxy Watch4 – Recognized in the categories of Health & Fitness and Wearable Technologies, the Galaxy Watch4 series is Samsung’s most innovative smartwatches yet, with a reimagined OS and UX, sophisticated design, and cutting-edge fitness features. The new BioActive Sensor — Samsung’s most advanced to date — empowers you to calculate your blood oxygen levels,¹ or track your heart rate. In fifteen seconds, the new Body Composition tool² offers insights to key measurements like skeletal muscle and body fat percentage. Plus, an all-new OS and UX make Watch4 act provide the most intuitive experience yet. The Watch4 series marks a new era of smartwatch innovation.

Samsung Galaxy A Series – Also winning in Mobile Devices & Accessories category is the Galaxy A series, a family of five smartphone devices packed with impressive features at a price that works for everyone. You can take stunning shots with powerful multi-camera systems, see immersive content on vivid displays and enjoy peace of mind with long-lasting, fast-charging batteries. Galaxy A series devices are versatile and accessible with leading features, from the A52 5G’s 120Hz refresh rate and IP67 dust and water resistance, to Samsung’s first-ever 5G device under $300: the A32 5G. No matter what you’re looking for, the Galaxy A series makes some of the most popular Galaxy innovations available to all.

Samsung Galaxy Buds2 – In the category of Headphones & Personal Audio, Galaxy Buds2 are recognized for continuing Samsung’s audio legacy with an innovative, ultra-comfortable fit and the essential features consumers love most — at the most accessible price in our Buds line-up. With an updated design that’s our smallest and lightest yet, Galaxy Buds2 provide all-day comfort. Plus, they deliver stunning sound and immersive audio with Active Noise Cancellation, dynamic two-way speakers and an enhanced Ambient sound mode. Buds2 deliver premium but accessible earbuds — bringing you an advanced sound experience wherever you are, while still looking stylish.

Samsung Galaxy Book Pro 360 – Samsung’s Galaxy Book Pro 360 reimagines the PC to meet the needs of mobile-first users, scoring it a win in the category of Computer Hardware & Components. Embedded with the mobile DNA of a Galaxy smartphone, it was designed to make your day-to-day experience more intuitive than ever. Enjoy powerful performance and smartphone-like connectivity — because the Book Pro 360 is our first 5G PC offered in the U.S. The Book Pro 360 also comes with an upgraded S Pen, so you can use your PC as a creative canvas. With a Super AMOLED display and fast charging all-day battery, this PC will help you conquer your day, at home and on-the-go.

Samsung SmartTag+ – Another Mobile Devices & Accessories winner, SmartTag+ helps you easily keep track of the important things in your life. Equipped with ultra-wideband (UWB) technology, SmartTag+ pinpoints the exact location of your misplaced items with best-in-class accuracy and range. Simply attach the Galaxy SmartTag+ to keys, purses, or even a pet’s collar, and you’ll never lose them again. Whether the item is in your room or across the neighborhood, just use your compatible Galaxy smartphone’s camera and AR arrows in the SmartThings Find service will point you to exactly where you left it. Turn anything into a trackable item with SmartTag+.

Samsung 30” Smart Induction Built-In Cooktop – Samsung’s Smart Induction Cooktop is recognized in the Home Appliance category. The Cooktop is first in the industry to be recognized for its ability to reduce energy use and lower emissions as you cook — all while maintaining outstanding performance. It’s received a 2021-2022 ENERGY STAR^® Emerging Technology Award in the Residential Induction Cooking Tops category. The Cooktop features four burners and innovative cooking modes, which offers precise temperature control, much like a gas burner.

Samsung Top Load Washer (WA7700A) – Samsung’s Top Load Washer with Auto Dispense also wins in the Home Appliance category. Samsung’s bringing its popular Auto Dispense feature to the top load category, making laundry more intuitive with premium features and design. The Washer includes other essential features to deliver an efficient and powerful clean, from a built-in water faucet to pretreat tough stains, to its Super Speed wash cycle that finishes a full load in as little as 28 minutes.

Samsung 512GB DDR5 RDIMM – The industry’s first 512GB DDR5 registered dual in-line memory module (RDIMM) for next-generation consumer electronics applications spanning artificial intelligence in high-performance computing, cloud and data center servers. The 512GB module features 40 integrated DRAM packages, each consisting of eight 16Gb DDR5 dies. The large-capacity, high-speed chips embrace a highly advanced low-voltage process, and use through-silicon via (TSV) technology to fully overcome substantial performance degradation in wire bonding connectivity. It is recognized in the Computer Hardware & Components category.

Samsung U.2 ZNS NVMe SSD (PM1731a 2/4TB) – The PM1731a is a state-of-the-art Solid State Drive (SSD) for enterprise and large data centers that supports long-awaited Zoned Namespace (ZNS) technology for the first time in the industry, earning another win in the category of Computer Hardware & Components. Extending the life of an SSD by three to four times compared to existing SSDs, and substantially increasing user storage space, the PM1731a will contribute greatly to the efficiency of large server/storage systems as the use of big data and AI in consumer electronics’ data applications continues to explode worldwide.

Samsung PCIe Gen5 NVMe SSD PM1743 (2/4/8/16TB) – Another winner in the category of Computer Hardware & Components, PM1743 is the industry’s fastest, largest capacity and most reliable U.2 SSD. Based on the PCIe Gen5 interface, it’s aimed at supporting the enterprise-server requirements of multicore processing systems to access, manipulate and save data in the widest range of consumer-facing enterprise environments with incredible efficiency.

Samsung ISOCELL HP1 – The ISOCELL HP1 scores a win in the category of Embedded Technologies, as the industry’s first 200MP 0.64μm mobile image sensor. The HP1 provides 16,384 x 12,288 effective pixels that match a 1/1.22” optical format. With a 4×4 pixel-binning technology, the sensor can merge 16 pixels into one large 2.56μm-sized pixel to produce bright 12.5MP images with less noise in low-light environments. The sensor can also capture crystal-clear videos at ultra-high definition of up to 8K 30fps.

¹ The Blood Oxygen (SpO2) feature is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease. It is currently not available in Algeria, Angola, Canada, France, Iran, Libya, Japan, South Africa and Thailand.

² Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis or treatment of any medical condition or disease. The measurements are for the user’s personal reference only. Do not measure your body composition if you have an implanted pacemaker or other implanted medical devices. Do not measure your body composition if you are pregnant. Measurement results may not be accurate if you are under 20 years old. Availability of this feature may vary by country or region.

Users can get more of what they love done on their Galaxy A52, A52 5G or A72 thanks to the devices’ vivid Super AMOLED displays that support up to 800 nits brightness and Eye Comfort Shield, meaning that the screen can be viewed comfortably regardless of lighting conditions.

What’s more, in order to help users enjoy their smartphone’s display without interruption, the new Galaxy A52, A52 5G and A72 devices come with screen refresh rates of 90Hz and 120Hz respectively.¹

Learn more about the latest Galaxy A Series devices’ display in the video below.

¹ The Galaxy A52 and A72 offer a screen refresh rate of 90Hz. The Galaxy A52 5G offers a screen refresh rate of 120Hz.

In order to provide more users with the most powerful camera experiences possible, the Galaxy A52, A52 5G and A72 come with rear quad cameras. From a 123-degree field of vision on the Ultra Wide Camera and the bokeh effect of the Depth Camera on the A52 and A52 5G to the 64MP high-resolution of the Main Camera and the A72’s precise Tele Camera, you can enjoy steady and sharp shooting experiences whether from close up or far away.¹

The latest Galaxy A Series devices also feature innovative Galaxy flagship camera features such as 4K Video Snap, Scene Optimizer, Optical Image Stabilization, Night mode, Pro Video mode – and more.

Take a look at the videos below to learn more about the awesome camera experience available on the Galaxy A52, A52 5G and A72.

¹ Galaxy A52 and A52 5G devices come with Main, Ultra Wide, Macro and Depth rear quad cameras. Galaxy A72 devices come with Main, Ultra Wide, Macro and Tele rear quad cameras.

Check out the infographic below to learn more.

Samsung has released a new software update bringing a range of leading Galaxy S20 features to the Galaxy A series. Galaxy A51 and A71 device users will now be able to harness some of the Galaxy S20 series’ powerful innovations, designed to make the way we capture, connect and share more dynamic than ever before.

Change the Way You Capture

The Galaxy S20 has a camera packed with innovative features for a more professional shooting experience. Galaxy A51 and A71 users can now capture their memories exactly as they happen with such leading S20 features as Single Take.

Single Take takes the burden of choosing a camera mode out of your hands by recording with several camera modes simultaneously. Just by tapping record with the Single Take feature, users can capture up to ten seconds of footage with a wide range of capture modes, including Boomerang, Smart Crop, video and AI filter. Users can then revisit the clips in the Gallery app and choose which capture style they like the best.

Galaxy A51 and A71 users can now also enjoy several Pro Mode functionalities from the Galaxy S20, including Manual Focus and Shutter Speed control. These features give users more control when capturing photos and videos so they can have total command over their shooting experiences.

Users can get creative when capturing after sunset with Night Hyperlapse, and enjoy more personalization with features like My Filters, which lets users create their own personal image filters using existing images in their camera roll.

Share Seamlessly 

The software update brings with it two convenient ways – available originally on the Galaxy S20 series – for users to share media with each other. Quick Share and Music Share make it easier than ever before to stay connected and instantaneously share pictures, videos and music.

When viewing media in the Gallery and looking to share it with friends, users can now harness the Quick Share option to see immediately which users are nearby. Just by tapping the icon, users can then select one or more friends to seamlessly share their media with.

Music Share lets friends connect to a user’s Bluetooth speaker directly via the user’s smartphone. By swiping down on the Quick Panel and tapping on the Music Share icon, users can easily activate or deactivate this innovative feature to instantly enjoy good music with their friends. Users can also head to Settings > Connections > Bluetooth > Advanced to toggle Music Share on or off.

Let Your Device Do the Work

Galaxy A51 and A71 users are already able to do more of what they love with their smartphones, but this update brings even more Keyboard and Gallery functionalities to users that are designed to make their day-to-day interactions with their smartphones as convenient as possible.

When typing in the search bar in the app tray, accessible with just a simple swipe up on the home screen, users will now be presented with a range of predicted Apps, Settings, Quick Panel and Contacts search results before they even finish typing their query, and can then explore even more results by hitting the ‘See more results’ button. Enhanced keyboard functionalities also give users more freedom when typing; users can now translate text directly from the keyboard tray and easily undo and redo their most recent keyboard action with an intuitive swipe left or right with two fingers on the keyboard.

With the Clean View feature, the Gallery will group up to 100 images shot consecutively into one bundle for easy viewing – users can choose their favorite to serve as the group’s thumbnail – and an organized Gallery. Quick Crop lets users trim their photos right from the media viewing screen. When zooming in on an image with two fingers, the icon will appear on the left hand side of the screen for users to instantly save the edited picture to their Gallery.

Updates such as these, bringing flagship features to Galaxy A devices, are part of Samsung’s ongoing efforts to provide all users with the the best smartphone experiences. Samsung will continue to provide Galaxy A users with all the leading functionalities and features they need to make the most of their mobile devices and capture the world just as they see it.

“Our ambition with the Galaxy A series portfolio is to deliver must-have innovations, and powerful experiences, at a varied range of prices but without compromising on features,” said YeonJeong Kim, Vice President, Head of Innovative Product Planning Group Mobile Communications Business at Samsung Electronics. “I’m excited today to be announcing the next step in our journey with the Galaxy A71 5G and Galaxy A51 5G. These devices are designed for the era of 5G, and are part of our ongoing commitment to deliver next-generation connectivity to more people, by building 5G into our diverse smartphone portfolio, at more accessible price points.”

Entertainment Without Limits

The Galaxy A71 5G and A51 5G connect you to the action in an instant with hyper-fast streaming and downloading powered by 5G without frustrating lags. Whether playing your favorite mobile game on the go or recording a concert in vibrant 4K definition to share live with your friends, experience peak performance every time.

Bring cinematic clarity right to your fingertips with the A51 5G’s 6.5-inch Super AMOLED Infinity-O display. And for those who need more space for binge-watching your favorite show or gaining an advantage in your game, A71 5G offers 6.7-inch Super AMOLED Plus Infinity-O display. Get even more out of your favorite mobile games with the AI-powered Game Booster, which maintains optimum performance while you’re in the middle of the action. Both devices come with long-lasting 4,500mAh battery and fast charging capability now lets you spend more time playing, scrolling and sharing and less time charging.

The Galaxy A71 5G and A51 5G let you upload and download in hyper-fast network connectivity and offer a gateway to incredible mobile experiences, including livestreaming, sharing and low-latency gaming. The Galaxy A71 5G and A51 5G are secured by Samsung Knox, Samsung’s defense-grade security, ensuring that your device is protected, and that your connected experience is secure and safe.

Capture and Share, in the Moment

The Galaxy A71 5G and A51 5G’s powerful quad cameras and intelligent photography innovations make capturing and sharing dynamic images and videos faster and easier than ever. The A71 5G’s 64MP and the A51 5G’s 48MP Main camera, along with 12MP Ultra Wide camera can take sweeping landscape images while the 5MP Macro camera and 5MP Depth camera capture intricate details of close-up objects, adding a professional-looking background blur effect around the subject.

Shoot and share high-quality live videos with the Galaxy A71 5G and A51 5G’s Super Steady Video, which automatically stabilizes footage for you, creating a smooth and professional video no matter what you’re filming or where you are. And with 128GB of internal storage and 6GB/8GB RAM, along with Micro SD support up to 1TB, you’ll be able to capture and save videos and photos without worrying about running out of storage space.

Both the Galaxy A71 5G and A51 5G feature a sleek body for a comfortable grip and a premium glossy finish. Each device also comes in a range of new pastel shades. The A71 5G comes in Prism Cube Black, Prism Cube Sliver and Prism Cube Blue while the A51 5G comes in Prism Cube Black, Prism Cube White and Prism Cube Pink. Both devices benefit from Samsung’s full ecosystem of intelligent apps and services including Bixby (Vision, Lens Mode, Routines), Samsung Pay¹ and Samsung Health.

For more information about the Galaxy A71 5G and Galaxy A51 5G, visit news.samsung.com/galaxy and www.samsungmobilepress.com.

Galaxy A71 5G and Galaxy A51 5G Specifications²

¹ Availability of Samsung Pay Service may vary by country.

² All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

³ Screen measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera cut out.

⁴ Available RAM may vary by country and region.

⁵ Typical value tested under third party laboratory condition. Typical value is the estimated average value considering deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,370mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

⁶ Availability may vary by country.

“We’re excited to build on the successful Galaxy A portfolio with the Galaxy A71 and Galaxy A51. Since its launch last year, the Galaxy A series has become one of the most beloved smartphone ranges. The new Galaxy A71 and Galaxy A51 continue to offer the essential innovations that people love,” said YeonJeong Kim, Vice President, Head of Innovative Product Planning Group Mobile Communications Business at Samsung Electronics. “We know that people want a device that looks good, lasts longer and captures every experience as it happens and we’re proud to continue to deliver on those needs with the latest Galaxy A devices.”

Advanced Camera Experience

With four top-of-the-range cameras, the Galaxy A71 and Galaxy A51 are built for capturing those moments in life that matter most. Featuring a main camera, Ultra Wide, Macro and Depth cameras, combined with intelligent features, the Galaxy A71 and Galaxy A51 allow you to capture almost anything you experience in clear detail and stunning scale.

The main camera photographs stunning images with a 64-megapixel camera on the Galaxy A71, and a 48-megapixel camera on the Galaxy A51. Taking crisp and vivid shots, this camera will let you snap the best photo possible – day or night. The Ultra Wide camera has a 123^o degree angle lens, giving you the same view as the human eye and if the shot requires it, the intelligent switch function will recommend Wide Shot and automatically switch it on for you. The Macro camera brings objects into crystal clear focus to capture every last detail while the Depth camera lets your subjects stand out using Live Focus effects.

High-Quality Video Recording

With Super Steady Video you can now capture smooth and stable videos on any adventure. Super Steady Video removes camera shake when you are shooting a video of a moving object or even when you’re moving yourself. Whether you’re running, hiking or even chasing your pets, the Super Steady Video will help you capture the moment perfectly.

Uninterrupted Visual Display

Galaxy A71 offers Super AMOLED Plus and Galaxy A51 offers Super AMOLED edge-to-edge Infinity-O displays. With a screen size of 6.7-inch or 6.5-inch, the display provides an expansive and immersive experience – forget the world around you and watch your favorite show or game on one of Samsung’s largest screens yet.

Stay Connected Longer

The Galaxy A71 and Galaxy A51 come with a large 4,500 mAh and 4,000 mAh battery respectively so you can use your phone longer throughout the day. With 25W and 15W fast charging capabilities you have come to expect from Galaxy smartphones, you won’t be without your phone long when it needs a boost to recharge.

Galaxy A71 and Galaxy A51 also provide access to Samsung’s ecosystem of intelligent apps and services including Bixby (Vision, Lens Mode, Routines), Samsung Pay, Samsung Health. The devices are also protected with the defense-grade security platform Samsung Knox.

For more information about Galaxy A71 and Galaxy A51, please visit www.samsungmobilepress.com, news.samsung.com/galaxy, www.samsung.com

Galaxy A71

Galaxy A51

Galaxy A71 and Galaxy A51 Specifications¹

¹ All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

² Screen measured diagonally as a full rectangle without accounting for the rounded corners.

³ Availability may vary by market.

⁴ Typical value tested under third-party lab condition. Rated (minimum) capacity is less.

⁵ Availability may vary by market.

Check out the infographic below to learn more.

Samsung Electronics today announced the launch of the Galaxy A90 5G – the latest addition to the Galaxy A family with 5G connectivity. Made for digital natives living in the Era of Live, the Galaxy A90 5G combines 5G-connectivity with powerful features to capture, stream and share exactly the way you want.

“We’re excited about the success of the Galaxy A Series – a generation of smartphones built for the new Era of Live that focuses on essential features people want the most, including a high-quality camera, long-lasting battery and immersive display,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “Samsung has worked tirelessly with our partners in the 5G ecosystem to bring 5G to as many people as possible, and now we are offering 5G connectivity across the entire Galaxy smartphone portfolio, giving more people high speed access and connected experiences.”

With the Galaxy A90 5G, you will be able to stream every minute of your favorite artists live concert, as if you were actually there. Additionally, with lower lag-times and a reliable and stable connectivity, you won’t miss a moment of that group video chat or critical moment in a game. As the hyper-connected 5G network brings us closer together and enables us to do more on our devices, security is a more important consideration than ever. The Galaxy A90 5G is secured by Samsung Knox, Samsung’s defense-grade security, ensuring that your device is protected, and that your connected experience is secure and safe.

Meet the Next-Generation Performance

The Galaxy A90 5G offers a powerful, seamless and reliable experience. It is the latest example of Samsung’s commitment to open collaboration, combining the advanced mobile features and intricate design of Galaxy devices with innovative 5G solutions from partners like Qualcomm. Equipped with the Snapdragon 855 5G Mobile Platform, the Galaxy A90 5G offers people transformative mobile experiences from superior 5G-connectivity to enhanced AI capabilities¹.

“We are proud of our long-standing partnership with Samsung to bring the high-powered speed and performance of 5G to as many people as possible through the most advanced platform yet, the flagship Snapdragon 855 Mobile Platform,” said Cristiano Amon, President, Qualcomm Incorporated. “Samsung’s innovative line of Galaxy devices paired with the Snapdragon X50 5G modem and Qualcomm^® RF-Front-End solutions will support an entirely new 5G experience that enables people to work faster and play harder, no matter where they are.”

Enjoy Your Life in Live

The Galaxy A90 5G enables you to record and share videos with the phone’s 48-megapixel camera. With enhanced camera features and AI capabilities such as Super Steady, Scene Optimizer and Flaw Detector, you can easily capture the experience that matters most while on-the-go. The 32-megapixel front camera also boasts features such as Live Focus Mode, making it easier than ever to capture the best selfies or group videos.

Enjoy the Galaxy A90 5G’s expansive 6.7-inch FHD+ Super AMOLED Infinity-U display for a cinematic experience to get the most out of your multimedia content. You will also be able to spend more connected living experience with the Galaxy A90 5G’s powerful battery and super-fast charging capabilities.

The Galaxy A90 5G also takes your mobile gaming experience to the next level. With 5G connectivity, you can enjoy live gaming without lags and its Game Booster will always be running at most optimum state when you are in the heat of the battle.

Now, for the first time on the Galaxy A Series, you can enhance your overall mobile experience with Samsung DeX and Microsoft’s Your Phone app² on Galaxy A90 5G. Samsung DeX allows you to expand your Galaxy A90 5G experience to your PC screen or TV. You can also use the Microsoft Your Phone app to mirror your phone display onto your desktop to check notifications, send and receive messages, and browse through recent photos.

The Galaxy A90 5G, created with a unique geometric pattern on the back glass will be available in two classic color options – black and white – from September 4 in Korea and will expand to additional markets thereafter.

For more information about the Galaxy A Series, visit news.samsung.com/galaxy, www.samsungmobilepress.com/galaxy-a-2019 or www.samsung.com/galaxy.

Galaxy A90 5G Product Specifications³

¹ Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Qualcomm Snapdragon and Qualcomm RF Front-end are products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

² Your Phone is preloaded on Window 10 October release (1809 version) or newer, and downloadable on Windows 10 April release (1803 version). Views of messages on Your Phone is limited to 1,000 messages received recently while views of photo gallery are limited to 25 recent photos that are taken by the phone camera and screen-captured.

³ All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

⁴ Screen measured diagonally as a full rectangle without accounting for the rounded corners.

⁵ Availability may vary by market.

⁶ Typical value tested under third-party lab condition. Rated (minimum) capacity is less.

Both the Galaxy A50s and Galaxy A30s have triple rear-facing camera arrays that feature depth and Ultra Wide cameras. This allows users to expand the scope of what they’re capturing, and tailor their camera’s features to whatever their subject may be. A range of smart camera and video tools are complimented by the devices’ uninterrupted screens, with let users keep track of the most minute details. In addition to the devices’ continuous displays, the AI-based Game Booster feature means that game players can be assured of optimized, long-lasting game playing on the go too. What’s more, on the Galaxy A50s and Galaxy A30s, all of these features are underpinned by a powerful 4,000mAh battery with fast-charging capabilities to make sure users aren’t caught out on the go, and an on-screen fingerprint scanner to ensure their data stays secure.

The full specs for the innovative new devices are outlined below.

Samsung Electronics today unveiled the new Galaxy A50s and A30s, introducing a new contemporary look with improved innovations. Made for those who want to capture and share their experiences instantaneously, the Galaxy A50s and Galaxy A30s deliver the performance you need for the Era of Live. With a versatile camera, an uninterrupted infinity display and long-lasting battery life, these new smartphones include upgraded features that matter to these users the most.

“Smartphones are a vital part of people’s lives, connecting them, allowing them to share their experiences and engage with the world, so users know people want and need to get the most out of their devices,” said YeonJeong Kim, Vice President and Head of Innovative Product Planning Group, Mobile Communications Business at Samsung Electronics. “As the way people use smartphones continues to evolve, we strive to constantly innovate, bringing people the best possible mobile experience. The new Galaxy A50s and Galaxy A30s are the next step in delivering next-level performance to essential everyday features.”

The new Galaxy A50s and Galaxy A30s feature striking new designs, including a unique geometric pattern and futuristic holographic effect on the back. Available in four new colors, Prism Crush Black, Prism Crush White, Prism Crush Green and Prism Crush Violet, the sleek Galaxy A50s and Galaxy A30s showcase a stylish look and feel.

Paired with a long-lasting 4,000mAh battery with fast charging capability and an AI-based Game Booster, the Galaxy A50s and Galaxy A30s offer the best gaming experiences on-the-go without worrying about power.

Galaxy A50s

Capture every moment in true-to-life detail, whether you’re recording a video of a live concert or snapping a selfie, using the new and an even more powerful 48MP main camera on Galaxy A50s. The Ultra Wide camera, with a 123° viewing angle simulating human sight, lets you capture the world as you see it and takes uninterrupted landscape shots and wider panoramas with ease. Together with the Super Steady feature¹, you can shoot smooth, flawless videos, even for fast-paced action moments on your Galaxy A50s.

Whether you’re watching videos, scrolling through social media or playing games – everything looks better when viewed on the Galaxy A50s 6.4-inch FHD+ Super AMOLED Infinity-U Display. Featuring an Infinity-U Display, the stunning bezel-less screen achieves the ideal aspect ratio for a more immersive viewing experience.

Galaxy A30s

The Galaxy A30s comes with triple rear cameras: an improved 25MP main camera and an 8MP Ultra Wide camera, and a new 5MP depth camera. With Live Focus on the 5MP depth camera, you can now apply professional-quality bokeh effects and create more dynamic portraits quickly and effortlessly on your Galaxy A30s, letting you capture the mood of the moment as you experience it. Smart camera tools, including Intelligent Flaw Detector and Scene Optimizer, make snapping the perfect picture on Galaxy A30s easy and convenient.

The Galaxy A30s now features an on-screen fingerprint scanner for an easier and more intuitive way of keeping users’ content safe without compromising design.

With the Galaxy A50s and Galaxy A30s, you’ll be seamlessly connected to the Galaxy ecosystem and able to enjoy a full range of services including Samsung Health, Samsung Pay², Knox and more.

For more information about the Galaxy A Series, visit news.samsung.com/galaxy, www.samsungmobilepress.com/galaxy-a-2019, or www.samsung.com/galaxy.

Samsung Galaxy A50s and A30s Product Specifications³

¹ Only available when shooting with the Ultra Wide camera in Full HD

² Availability may vary by country

³ All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

⁴ Screen measured diagonally as a full rectangle without accounting for the rounded counters

Thanks to its 4,000mAh battery, the Galaxy A10s can keep up with you all day, whether you are gaming, streaming, or broadcasting live. The all-new dual camera means brighter, clearer photos, while depth detection intelligently recognizes backgrounds and allows you to add artistic effect to your images. The Galaxy A10s’ remarkable 6.2-inch Infinity-V Display provides an immersive experience when catching up on your favorite content, and with the addition of a fingerprint scanner to the Galaxy A10s, you can be sure to keep your data safe.

Check out the full specs of the new Galaxy A10s below.

And so, Samsung brought its first rotating camera module to the Galaxy A80.

What Goes Around, Comes Around

Developing a smartphone with a rotating camera was a unique challenge. Existing technologies dictated that in order for a camera to slide up and then rotate from within its device, two motors would be required – an impossible addition to a smartphone given the amount of space for parts this would require.

In order to mitigate this, Samsung developed a solution requiring no extra motor parts that also ensures no premature rotation occurs, thanks to a mechanism complete with locking ‘teeth’, rail and hook. These innovative technologies then entailed an optimization of the motor to ensure it could power the camera’s vertical slide and rotation.

Captivating Camera Quality

The Galaxy A80’s rear camera module features a 48MP Main camera, an Ultra Wide angle lens camera and a 3D Depth camera so that users can capture any moment just as they see it. And when users select selfie mode in the camera app, the rotating camera mechanism brings a powerful triple camera experience to front-facing pictures and videos, too.

In addition to this hardware innovation, Samsung’s engineers understood that using the same lenses for both front and rear perspectives would require optimization of the camera module, as the functionalities of these camera perspectives are different. Therefore, the Galaxy A80’s camera software has been optimized to ensure that the picture quality of the camera is suitable for rear-taken, landscape shots as well as close-up, undistorted selfie pictures.

Ensuring Exceptional Camera Experiences

In order to assess whether these solutions could withstand extensive use for each and every spontaneous selfie moment, the Galaxy A80’s rotating camera underwent full and thorough testing at a dedicated Samsung lab.

Galaxy A80 devices were put through a multitude of quality-testing use case scenarios designed to verify that the hardware and software innovations of the device were able to consistently provide the best camera experience possible, even after extensive use.

Galaxy A80 smartphones undergo quality testing to ensure that the rotating camera, with its bespoke hardware and software innovations, can still provide its best camera experience to users even after extensive use.

In developing the camera module hardware and software for the Galaxy A80, Samsung wanted to create a camera that was able to help people capture what they see, when they see it, how they see it. The Galaxy A80, with its innovative rotating camera, is a smartphone built to enhance spontaneous interactions and support self-expression without limitation in the Era of Live.

¹ Functionality of the Galaxy A80’s rotating camera module when on front-facing mode differs from the functionality offered on rear-facing mode.

The globe-spanning event, which was headquartered in Bangkok and included satellite showcases in Milan and São Paolo, was kicked off by DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. After unveiling the latest additions to the Galaxy A range, which Koh described as “devices that make cutting-edge innovation the standard for everyone,” Samsung demonstrated how it optimized the smartphones, inside and out, for the way we communicate today.

In case you missed it, here’s a recap of some of A Galaxy Event’s most exciting moments.

[Bangkok]

DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics, takes to the stage in Bangkok and introduces the crowd to the Galaxy A70 and Galaxy A80.

Koh proudly presents the Galaxy A70 (right) and Galaxy A80 (left), the latter of which features Samsung’s first-ever rotating camera.

Samsung Malaysia’s Rue Bee Quak walks the audience through the ins and outs of the Galaxy A80’s Intelligent Performance Enhancer, which, as she put it, “learns how you use the phone, predicts what apps you will open, and optimizes its performance.”

Samsung New Zealand’s Jacob Barton describes how the Galaxy A70’s Super AMOLED Infinity-U Display offers “a richer viewing experience through spectacularly vibrant colors in all conditions. So you can enjoy every pixel of your photos, videos and games.”

After the presentation, Samsung welcomes the Galaxy A series’ newest ambassadors to the stage – Lisa, Jennie, Rosé and Jisoo, of K-Pop sensation BLACKPINK – who thrill the crowd with an unforgettable performance.

After the performance, BLACKPINK’s Lisa (left) and Jisoo share a few of their favorite Galaxy A series features.

‘A Galaxy Event’ MC, Bam Pitipat Kootrakul (left), poses with a guest for a fun selfie with the Galaxy A70

Guests get hands-on with the Galaxy A70 and Galaxy A80 in the Bangkok event’s experience zone.

[Milan]

‘A Galaxy Event’s Italian showcase was held at the city’s famed Padiglione 3.

The reveal of the Galaxy A70 was met with boisterous applause.

The experience zone at Samsung’s satellite event in Milan is packed with guests eager to test out the new smartphones’ powerful features.

A guest snaps a photo of the Galaxy A70’s sleek, ergonomic design.

In Milan, the fun continues after the showcase with a live performance.

[São Paolo] 

A new generation enters the Era of Live.

A Galaxy Event’s São Paolo showcase offered fun for all ages.

Guests of the São Paolo event take part in a fun, Galaxy-inspired Dance Studio.

Excited audience members connect through an incredible live experience.

Members of the media test out the Galaxy A products in the São Paolo event’s experience zone.

After three captivating events across the globe, A Galaxy Event has now drawn to a close and the wait for the launch of the Galaxy A70 and Galaxy A80 is nearly over.

If you weren’t able to catch A Galaxy Event live, or want to check out the showcase again, you can watch a replay of the entire event above. You can also follow all the coverage at the Samsung Newsroom to find out more about how the Galaxy A series is ushering in a new Era of Live.

These include, on the Galaxy A80, Samsung’s first rotating camera, its first New Infinity Display, and a spacious and Super-Fast Charging at 25W capabilities. And on the Galaxy A70, an enhanced triple camera, a 6.7-inch Infinity-U display, and a Super-Fast Charging 4,500mAh battery.

Check out the infographics below to learn more about the smartphones’ impressive specs.

Samsung Electronics today revealed the new Galaxy A Series, beginning with an initial roll-out of two new smartphones, designed to provide industry wide innovations starting from the mid-tier portfolio. The Galaxy A50 and A30 offer improvements to the essential device features that matter most, including offering an immersive viewing experience, longer lasting performance and a camera which captures the world as you see it.

The new Galaxy A Series is designed for the way that people are connecting today – sharing, capturing and consuming live. The new series offers diverse, powerful devices that can keep up with these spontaneous, collaborative interactions.

“We are committed to providing meaningful progress to everyone for a better mobile experience, and that innovation starts with the upgraded Galaxy A Series,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “People are changing the way they connect, and their smartphones need to keep up. Our new Galaxy A Series offers improvements to the essential features that will support these live interactions, with diverse options to meet their ever-changing needs.”

With the Galaxy A Series, consumers can seamlessly experience the Galaxy ecosystem using key services such as Samsung Health, Samsung Pay, Bixby, and more ¹.

The upgraded Galaxy A Series is being introduced with the announcement of two initial models.

Galaxy A50

Offering premium camera features, a long-lasting, fast-charging battery and Infinity-U display, the Galaxy A50 keeps you connected to your world.

The Galaxy A50 allows you to capture and share photos in a revolutionary way with its triple camera, designed to accurately replicate human eyesight.

• Capture the world without constraint with the Ultra Wide lens. Paired with the ‘intelligent switch’ function, your camera can now identify and recommend when to use the Wide Shot mode.
  

• The 25MP main camera shoots vivid images in bright daylight. While in darkness, the innovative lens enables clear shots by detecting more light and reducing noise. Combined with the Depth lens, the camera offers a Live Focus experience, enabling you to choose exactly where to accentuate.

• AI Camera helps you capture the best scene, with a Scene Optimizer feature to recognize and optimize 20 scenes, and Flaw Detection to make sure you never miss a perfect portrait shot. Bixby Vision uses the camera and AI to help you shop online, translate text and find the information you need.

• Enhance your portrait with the selfie camera using Selfie Focus to subtly blur background details.

Equipped with on-screen fingerprint unlocking, the A50 provides intuitive unlocking without changing grip. The A50 comes in a comfortable slim design and smooth curved shape, available in four new characterful color options: Black, White, Blue and Coral inspired by scattered light.

Galaxy A30

The Galaxy A30 is for those on-the-go all the time, equipped with a powerful 4,000mAh, fast charging battery.

The edge-to-edge 6.4” Super AMOLED Infinity-U display offers an immersive experience, ideal for gaming, watching videos, multi-tasking and browsing – truly letting you live your life on-the-go without missing a moment.

Created for a more seamless mobile experience, the A30 includes advanced camera features such as a dual camera, including an Ultra Wide-angle lens, along with simple, secure access with a Rear Fingerprint unlocking feature as well as intuitive Face Unlock.

For more information about the Galaxy A Series, visit www.news.samsung.com/galaxy, www.samsungmobilepress.com, or www.samsung.com/galaxy.

¹ Features and services differ between regions and models.

Galaxy A Series – Specifications

¹ Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 3,900 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

² Availability of Samsung Pay varies between markets.

³ Bixby Voice and Bixby Vision are not supported.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

At MWC19, Samsung will show how, through innovation, openness and scale, it’s leading the way in 5G and changing how people connect and communicate. For the first time ever on display, Samsung will show its new Galaxy S10 5G mobile phone, designed with the best hardware and software to take advantage of the full 5G experience. Also on display will be a full spectrum of equipment that helps make widescale 5G deployment possible. They include the next generation multi-mode modem chips and RF modules that are smaller in size, more energy-efficient and at the cutting-edge of technology, demonstrating Samsung’s innovation leadership beyond mobile and display. Samsung will also announce new partnerships with carriers and technology suppliers to support everyone’s path to 5G.

“At Samsung, we believe in delivering innovations that impact consumer lives,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “For more than 35 years, we’ve led the industry in new hardware and services that have helped to revolutionize the consumer experience. At MWC this year, we’re showcasing the remarkable breadth of our expanding connected ecosystem, from game-changing 5G end-to-end solutions to outstanding new additions to the Galaxy family such as Galaxy Fold and Galaxy S10 5G.”

The Galaxy S10 5G is being showcased for the first time at Barcelona’s Mobile World Congress 2019

Pioneering the Next Decade with New Mobile Devices

For the past decade, Samsung has been at the forefront of 5G research and development, and the fruit of its labor is the transformation of 5G from an ambitious theoretical concept into reality. The company delivered the world’s first gigabit speed 5G transmission, the first 5G handover between multiple cells, and now, the company’s first 5G smartphone in the Galaxy S10 5G.

The Galaxy S10 5G puts unprecedented power, speed and connectivity directly into the hands of consumers with the most powerful feature set available on a Galaxy S line device. With 5G connectivity, Galaxy S10 5G can access network speeds up to roughly 20 times faster than 4G networks, enabling an elevated mobile experience that benefits from powerful hot-spotting, hyper-fast streaming, 4K video-calls and next-level mobile gaming.

In addition to 5G mobile devices, Samsung continues to expand its complete ecosystem of devices, delivering exciting and powerful new mobile experiences, from wearables to tablets. At MWC this year, Samsung will showcase its latest product innovations – all seamlessly united under the renowned Galaxy family.

• The future unfolds with Galaxy Fold: Experience the world’s first 7.3-inch, Dynamic AMOLED Infinity Flex Display on the Galaxy Fold. Category-defining innovation, Galaxy Fold showcases a breakthrough design and an entirely new user experience.

• Celebrating a decade of innovation with the new Galaxy S line-up: With four unique premium options, including the 5G model, the new Galaxy S10 range is engineered to deliver next-generation features in display, camera and next-level performance.

• The reinforced mid-tier portfolio with the new Galaxy A series: Galaxy A50 and A30 offer innovations to essential features with high specifications. Designed for the way we connect today, the new line-up offers a range of variants to welcome an even more diverse range of consumers into the Galaxy family.

• Balanced and connected living with new Galaxy wearables: Samsung expands its Galaxy ecosystem with the Galaxy Watch Active and Galaxy Buds. Built for the health-focused consumers, these wearables put the style in healthy lifestyle.

• The versatile Galaxy Tab S5e: The Tab S5e is a new super slim, light and sleek Galaxy tablet designed with powerful entertainment features packed into a stylish and affordable device, which features Bixby for the first time in a tablet.

Demonstrating Real-World 5G Scenarios Unlocked by Samsung Commercial Solutions          

Leveraging its commercially-proven 5G leadership, Samsung will present multiple live demonstrations to show real-world 5G experiences:

• 5G NR live demonstration with Samsung network and smartphone using 3.5GHz and 28GHz bands: A mobile edge cloud game on the company’s first 5G smartphone will be demonstrated live, by being connected to Samsung’s live 5G network solutions. In addition, 5G Multi-user MIMO will be demonstrated.

• First live 5G broadcast at MWC19: The first live broadcasting of GSMA ‘Mobile World Live TV’ using Samsung’s 5G network solutions at Broadcast Village, Gran Via. It will broadcast live throughout the venue and to 280 hotels in Barcelona during the show.

• Live demonstration of 5G-powered technology for the industry: Samsung, Cisco and Orange Spain will demonstrate diverse 5G-powered use cases to show how low latency and high speed of 5G technology can be applied for the industry at Orange booth (Hall3 3K10).

• Samsung & Zhilabs’ automated 5G network solutions: Samsung will demonstrate live AI-based 5G network management solutions with Zhilabs, acquired by Samsung through acquisition in October 2018. It helps operators to optimize 5G network performance automatically.

Next Generation 5G Chipsets

In addition, Samsung will show its new next generation 5G Radio Frequency (RF) chipsets, supporting 28GHz and 39GHz. Using these new RF chipsets, Samsung 5G base stations will be approximately 25 percent smaller, lighter and less power consuming compared to previous iterations.

5G base stations use almost one thousand antennas and several radio frequency integrated circuits (RFIC) to utilize mmWave spectrum. With this next-generation chipset, Samsung helps improve network equipment performance through decreased noise levels, and improvement in the linearity characteristics of the RF power amplifier.

“We at Samsung have combined our expertise in being one of the early innovators in 5G commercial services – above and below 6GHz bands to date and this ground-breaking leadership led us to achieve over 36,000 5G base station shipments as of February 2019,” said Paul Kyungwhoon Cheun, Executive Vice President and Head of Networks Business at Samsung Electronics. “Being the only company in the world to deploy and provide 5G end-to-end solutions in the U.S. and Korea, we will continue to advance our innovative endeavors and push the boundaries in 5G technology.”

Samsung’s portfolio of chips includes the Exynos Modem 5100, fully compliant with the 3GPP 5G NR standard to support new spectrums including below and above 6GHz for faster data speeds up to 6Gbps.Their innovative capabilities and the technological innovations are fully demonstrated through the range of 5G products.

Visit Samsung at MWC19 

To gain first-hand experience and to see live demonstrations of Samsung’s end-to-end 5G solutions, attendees can visit the official Samsung booth located in Hall 3 and the Samsung network booth in Hall 2 Stand 2M20 (invitational-only).

Samsung Electronics today announced the Galaxy A7, the latest addition to the Galaxy A series family. With a powerful rear triple camera, sleek design and must have everyday features, the innovative Galaxy A7 is the ultimate device for wherever life leads you.

“Samsung is committed to delivering meaningful innovation to all consumers across the Galaxy family, no matter who they are or where they are in the world” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “That’s why we’re excited to introduce innovative new features to the A series with the Galaxy A7, a practical but powerful device that is built to help make your everyday both convenient and extraordinary.”

Snap and share experiences with the Galaxy A7’s powerful triple camera;

• Never miss a moment with the Galaxy A7’s 8MP 120° Ultra Wide Lens. With the same viewing angle as the human eye, the Galaxy A7 captures the world exactly as you see it for unrestricted wide-angle photos.
• With the 24MP Lens and Depth Lens, the Galaxy A7’s Live Focus feature lets you control the depth of field by allowing you to adjust the bokeh effect to create stunning photos.
• Get crisp clear photos in both bright and low light conditions. The Galaxy A7’s 24MP Lens automatically lets more light in by combining four pixels into one pixel in low light conditions.
• The Galaxy A7 brings out the best in what it sees. Featuring Samsung’s intelligent Scene Optimizer, the Galaxy A7’s camera categorizes your subject and adjusts the color, contrast and brightness to instantly optimize image quality¹.

Snap bright, clear selfies any time of day and never worry about searching for the ideal lighting again, with the Galaxy A7’s 24MP front camera and adjustable LED flash. Take bokeh effect selfies with Selfie Focus, and mimic professional studio lighting with Pro Lighting Mode. Add a personal touch and express yourself with AR emoji, and flattering filters.

Featuring a premium 6.0-inch Super AMOLED display, the Galaxy A7 lets you experience and share the world as you see it. Adding on, Samsung’s signature Infinity Display makes the most of uninterrupted, immersive viewing. The Galaxy A7 also supports Dolby Atmos®² immersive sound technology, which brings entertainment to life through moving audio that flows all around you. When it comes to style, the Galaxy A7 does not compromise. Coming with a premium glass design, a side fingerprint sensor for greater convenience and smooth seamless curves, it’s both practical and comfortable in your hand. Available in four stylish colors to suit your personal style – blue, black, gold and pink³ – expressing yourself with the Galaxy A7 has never been easier.

Designed to make life more convenient, the Galaxy A7 comes with Bixby⁴, Samsung Pay⁵ and Samsung Health.

The Galaxy A7 will be available in select European and Asian markets from this fall and expand to additional markets in the near future.

On October 11, 2018, Samsung Electronics will welcome a new member to the Galaxy family. To celebrate the launch of the upcoming device, the company is hosting a Samsung A Galaxy Event on October 11, 2018 at 5:00pm (MYT).

For more information about Galaxy A7, visit news.samsung.com/galaxy, www.samsungmobilepress.com, or www.samsung.com/galaxy.

Galaxy A7 Product Specifications:

1 19 categories available: Food, Portraits, Flowers, Indoor scenes, Animals, Landscapes, Greenery, Trees, Sky, Mountains, Beaches, Sunrises and sunsets, Watersides, Street scenes, Night scenes, Waterfalls, Snow, Birds, Text

2 Dolby Atmos sound supported on headphones only

3 Available colors may vary by country

4 Bixby voice is not available on the Galaxy A7. Availability of Bixby services may vary by market.

5 The availability of Samsung Pay may vary by country, device, feature, card issuer, and merchant

Samsung Electronics today announced the Galaxy A6 and A6+ that combine everyday convenience and stylish design with an advanced camera for  more personalized way to express yourself.

Featuring a powerful front and rear camera, a sleek premium design and Samsung’s signature Infinity Display, the new Galaxy A series is available in four stylish colors; Black, Gold, Blue and Lavender.¹

“At Samsung we are committed to providing our consumers with the very best smartphone experience, while meeting their practical needs,” said Junho Park, Vice President of Global Product Planning, Mobile Communications Business at Samsung Electronics. “The Galaxy A6 and A6+ draws on Samsung’s smartphone heritage to combine everyday convenience with an impressive camera that lets users capture, personalize and share moments, in a way that lets them uniquely express themselves.”

With the Galaxy A6 and A6+’s powerful front and rear camera, taking beautiful shots or selfies anytime, anywhere has never been easier. Featuring an adjustable front LED flash, Galaxy A6 and A6+ users can snap stylish selfies, from day to night. And with the rear camera’s low-aperture lenses, users can also capture sharp, clear photos in low light conditions, without sacrificing image quality no matter what time of day.

The Galaxy A6+’s Dual Camera² can even further enhance the pictures and moments that matter with Live Focus mode, meaning that users can control the depth of field and bokeh effect before or even after the shot is taken. Users can enrich their pictures with unique background blur patterns in a range of shapes including hearts, stars and more.

Users can experience a richer surround sound experience to enjoy movies, music and more with speakers supported by Dolby Atmos optimized audio³. The Galaxy A6 and A6+ provide a full range of sound from highs to lows, with outstanding clarity and true-to-life detail for a more powerful and immersive audio experience. Users can choose to turn on the Dolby Atmos effect to transform their audio with breathtaking moving sound that flows around them.

The Galaxy A6 and A6+ continue to set the standard for the ultimate uninterrupted viewing experience with Samsung’s signature Infinity Display that goes beyond the bezel, featuring an impressive 18.5:9 screen ratio⁴. Its sleek smooth curves and metal design have been engineered to offer improved durability and comfortable grip for maximum usability, without compromising on style.

Designed with practicality and everyday convenience in mind, the Galaxy A6 and A6+ integrates several popular features from Samsung’s flagship, including hassle-free security with Face Recognition and Fingerprint scanning for a quick and effortless way to unlock the device.

Both devices make multitasking fast and easy with App Pair, fully utilizing the Galaxy A6 and A6+’s large ergonomic screens by allowing users to pair two apps, halving time and doubling enjoyment. With the Always on Display⁵ users can get information at a glance without unlocking their phone, saving on time and battery life.

The Galaxy A6 and A6+ also support Bixby Vision, Home and Reminder. Samsung’s Bixby can assist users in completing a range of everyday tasks, making the Galaxy A6 and A6+ smarter and more helpful. With Samsung Pay⁶ included, users will always have their wallet to hand. Supporting Near Field Communication (NFC), the Galaxy A6 and A6+ can be used virtually anywhere you can tap your credit or debit card. Every transaction via Samsung Pay is secure, yet very simple

Available from early May starting in select European, Asian and Latin American markets, before rolling out globally to additional markets throughout South Korea, Africa and China.

Samsung Galaxy A6 and A6+ Product Specifications

¹ Color availability may vary depending on region and/or carrier services

² Feature only available on the Galaxy A6+

³ Dolby Atmos audio supported on headphones only

⁴ Screen measured diagonally as a full rectangle without accounting for the rounded corners on A6+

⁵ Feature available exclusively on the Galaxy A6+

⁶ Availability of Samsung Pay service may vary across participating payment networks, banks, retailers and merchants. Samsung pay is only compatible with selected cards and Samsung devices and some payment terminals may require software updates. Galaxy A6 and A6+ are only compatible with NFC.

⁷ Specification of RAM/ROM may vary by country

“All over the world, data has become a commodity, but many plans are simply still too expensive for consumers that want to get the most out of the latest technology built into their devices,” said Seounghoon Oh, Vice President Samsung R&D Institute India. “With Samsung Max, our users in every corner of the globe now have increased autonomy and control over their data usage and privacy in an era of rising security threats, fraudulent apps and user profiling.”

Samsung Max builds upon popular features from Samsung’s “Make for India” initiative, designed to provide locally relevant and beneficial software and hardware. Key features include:

• Data Saving Mode – Data Saving Mode makes your data plan work harder and go further. In some cases, it can even be used to help you save money on your mobile data plan over time. The feature offers smart advice on which applications are consuming the most data, and constantly scans for data saving opportunities. When possible, it can even actively compress images, videos, music files, and webpages in your apps and browser. Users can also manage data permissions for specific apps and enjoy peace of mind with automatic background data usage blocked for all apps, tailoring data consumption to meet each user’s needs.

• Privacy Protection Mode – Open, untrusted, and unknown Wi-Fi hotspots are secured and protected with one-tap encryption, tracker blocking and a DNS (Domain Name System) masking service. These three features also offer privacy benefits on mobile networks, which enables Samsung Max to offer privacy protection on Mobile or Wi-Fi across all of your apps. This allows users to more securely access the internet from whichever connection is available, helping users stay connected on the go.

“At Samsung, we’ve been committed to creating inclusive data saving and privacy protection services for all our devices,” said Seounghoon Oh, Vice President Samsung R&D Institute India. “Because of this, we are now introducing Samsung Max to our mid-range devices as an exclusive and unique service that sets Samsung devices apart from the rest of the smartphone market”

Availability

Samsung Max will come preloaded on all Galaxy A and Galaxy J series smartphones in India, Argentina, Brazil, Indonesia, Mexico, Nigeria, South Africa, Thailand and Vietnam. Users will be able to download Samsung Max on other Samsung devices via Google Play or Galaxy Apps stores.

Samsung users that are currently using the third-party application, Opera Max, will receive an automatic upgrade to Samsung Max starting on February 23, 2018. For more information please visit: <Samsung Max Google Play link>