Samsung Electronics today unveiled the Galaxy A55 5G and Galaxy A35 5G, two smartphones that demonstrate Samsung’s ongoing commitment to making the best of mobile innovations available to everyone. Both devices come with extensive security features such as Knox Vault, as well as new photography capabilities inspired by Galaxy’s flagship camera innovations and a stunning display that adjusts to users’ surroundings with Vision Booster.

“With the Galaxy A series, we are expanding our latest technologies to a wider audience so that more people can benefit from them,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are excited to open up even more possibilities on the Galaxy A series this year, including offering Samsung Knox Vault for the first time on this lineup. We’re proud to enable Galaxy A series users to safely and reliably enjoy outstanding mobile experiences.”

An Entertainment and Creativity Hub With Versatile Photography and Stunning Display

With enhanced Nightography, Galaxy A55 5G takes clearer and more vibrant photos even in poor lighting conditions. That means every nighttime photo can reach epic new levels. Galaxy A55 5G’s advanced AI Image Signal Processing (ISP) produces stunning low-light images never seen before on Galaxy A series. It’s not just scenery that looks amazing. Night Portrait mode and 12-bit HDR video ensure the people in every image look great so that capturing memories with friends and family is never dependent on the perfect lighting.

Both Galaxy A55 5G and Galaxy A35 5G offer the incredible photography capabilities that Samsung Galaxy is renowned for, including features such as optical image stabilization (OIS) and video digital image stabilization (VDIS) that keep photos and videos crisp even when filming on the go.

The new devices also continue the Galaxy A series’ tradition of making fun and immersive mobile experiences accessible to all. Users can enjoy watching the latest shows or browsing social media with Super AMOLED displays, showing astonishing clarity in Full High Definition. They can also count on the 6.6-inch¹ screen on both the Galaxy A55 5G and Galaxy A35 5G looking clear and bright in a range of light conditions thanks to Vision Booster.

Democratizing Samsung’s Most Powerful Security Innovations To Intelligently Protect More Customers for Longer

This year, Samsung is bringing one of its most innovative flagship security features, Samsung Knox Vault, to Galaxy A series users for the very first time, including on the new Galaxy A55 5G and Galaxy A35 5G. A hardware-based and tamper-resistant security solution, Samsung Knox Vault offers comprehensive protection against both hardware and software attacks by constructing a secure execution environment that is physically isolated from the system’s main processor and memory. It can help protect the most critical data on a device, including lock screen credentials, such as PIN codes, passwords and patterns. Samsung Knox Vault also protects device encryption keys, encrypting users’ private data stored in the device. Only a user who has the correct lock screen credentials can access their data, even if the device is lost or stolen.

The Galaxy A55 5G and Galaxy A35 5G are also secured by Samsung Knox, Galaxy’s multi-layer security platform. One of the most trusted security platforms in the world, Samsung Knox is designed to safeguard critical information and protect against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection, taking a holistic approach across the entire Galaxy ecosystem.

For even more ways to stay protected, the Galaxy A series offers Auto Blocker, an opt-in package of additional security measures. When switched on, Auto Blocker can block app installations from unauthorized sources, provide app security checks² to scan for potential malware and block potentially malicious commands and software installations to your device while connected by USB cable. New Galaxy A series users will also have access to Galaxy’s Security and Privacy Dashboard, making it easier than ever to see and control what is happening to their data and withdraw any permissions whenever they choose. They can also enjoy Private Sharing (part of Quick Share), which enables the secure and encrypted sharing of private files containing important personal or financial information. To ensure confidentiality, users can control the recipient’s access permissions and the file’s expiration date, while also choosing to limit screenshots or downloads.

The new Galaxy A series smartphones demonstrate Samsung’s commitment to ensure Galaxy devices remain secure and up-to-date for longer. With the Galaxy A55 5G and Galaxy A35 5G, users will continue to benefit from up to four generations of Android OS and One UI upgrades and five years of security updates, optimizing the lifecycle of the devices by keeping them equipped with all the latest Galaxy and Android features.

Seamless Connection With the Ever-Expanding Samsung Galaxy Ecosystem

The Galaxy A55 5G and Galaxy A35 5G are fully compatible with the Galaxy ecosystem giving users a smooth and integrated experience across a range of Galaxy devices. Users can keep up with their fitness goals by connecting Galaxy Fit3 or Galaxy Watch6 to their Galaxy A series smartphone. And, thanks to Auto Switch, incoming calls will be automatically switched to connected Galaxy Buds FE for enhanced convenience.

To find out more about the Samsung Galaxy A55 5G, Galaxy A35 5G and other Galaxy smartphones, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.

Specifications

* Specifications may vary by market.
* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

¹ Measured diagonally, the screen size is 6.6-inch in the full rectangle and 6.4-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.
² Currently not available on US carrier models.

With Fun Mode, Galaxy A series users can take pictures and videos from the proprietary camera app, applying playful, quirky lenses to create any moment into a fun and unique content to share with your friends or upload on to your social media.

Fun Mode is a result of Samsung and Snap’s vision to use the latest technology to provide enjoyable camera experiences. Fun Mode is powered by Snap’s Camera Kit, allowing businesses and developers to bring the power of Snap’s augmented reality into their own applications. Now, Fun Mode has also expanded to Galaxy F and M series devices.⁵

“Galaxy users are constantly seeking new ways to express their creativity,” says Woncheol Chai, EVP and Head of Experience Planning Team at Mobile eXperience Business, Samsung Electronics. “Samsung is constantly innovating to empower users to do more of what they love. That is why we continue to grow our partnership with Snap, one of the biggest and most creative augmented reality platforms, so we can explore further improvements and bring one of the best camera experiences to more users.”

Samsung and Snap have been working to offer users around the world more engaging and localized experiences. In 2021, they launched region-specific AR Lenses in India, and since then have expanded to other countries including Germany, Indonesia, Brazil, the Philippines and Mexico.

“Lenses are the way over 250 million Snapchatters engage with augmented reality every day, and we’re thrilled that these experiences delight and resonate with Samsung Galaxy’s community,” says Ben Schwerin, SVP of Content and Partnerships at Snap. “Integrating the Camera Kit into Samsung Galaxy’s proprietary camera is an opportunity to collaborate on compelling, local AR experiences and bring them to Galaxy users around the world.”

In addition to the Galaxy A series, Samsung has also brought its camera capabilities to the Snapchat app on Galaxy flagship devices,⁶ enabling users to enjoy better resolution, alongside innovative features like super night and smooth zoom, so they can snap impressive, high-quality content.

¹ Fun Mode availability may vary depending on device and region.

² Snapchat is a trademark of Snap Inc. Availability of Snapchat AR Lenses may vary by device and region.

³ Available on select Galaxy A series models.

⁴ Source : Snap Inc. internal data (March 15, 2021 – August 22, 2022)

⁵ Available on select Galaxy M and F series models.

⁶ Available on select Galaxy S, Note and Z series models.

Securely Connected Wherever You Are

When you’re at a public place, such as a coffee shop, you may want to connect to the free Wi-Fi. But before you connect, you want to be careful and make sure it’s safe. Secure Wi-Fi¹ mode on your Samsung Galaxy A53 5G helps keep your connection safe. When turned on, it encrypts your Wi-Fi internet traffic and helps prevent your device from being tracked. You can also track your Secure Wi-Fi usage at any time by checking your Protection activity.

HOW TO

Share What You Like, Privately

You may want to send something private to your friend, but you don’t want to risk anyone else seeing it. Private Share² helps prevent this. It encrypts your files, such as pictures, videos and documents, and lets you choose exactly who gets to see them and for how long. With blockchain-based encryption technology, there’s no need to worry about your files getting into the wrong hands.

HOW TO

Samsung Galaxy: Your Safe Space

For ease of access, you may want to take a picture of your credit card or ID and store it safely on your phone. You can keep your personal information safe with the A53 5G’s Secure Folder. Thanks to Samsung Knox, your private information stays secure on your device. Secure Folder even allows users to easily set up their own lock type, with options including PIN, pattern, password and fingerprint.

HOW TO

Out of Sight, Not Out of Your Hands

There’s no worse feeling than getting home from a fun day out and realizing you left your smartphone somewhere. With Find My Mobile,³ you can easily find your phone by going on the Find My Mobile website on your PC. It helps you find the current location of your phone, even when it’s offline. If you’ve left your phone somewhere away from home, there’s no need to worry. Find My Mobile allows you to lock your phone so no one can use it until you pick it up.

HOW TO

¹ Secure Wi-Fi is available for free for up to 250MB for all Galaxy users who have access to the service and up to 1024 MB a month for users whose device is running Android 12 S OS. Users can then choose to upgrade their plan at any time to enjoy additional, enhanced protections. Availability of Secure Wi-Fi may vary depending on country or carrier, and its connectivity is subject to applicable network environments. Some apps or websites may not be functional with under a Secure Wi-Fi connection.
² Private Share requires both the sender and receiver to have the Private Share app and Galaxy mobile devices such as phones and tablets with Android 9 Pie or later and PCs with a Trusted Platform Module (TPM) and Windows 10 and up. Private Share can be used to send the following files to other Galaxy users: Image (.jpg, .jpeg, .png, .gif, .bmp, .webp, .heic, .heif, .dng), Video (.webm, .mp4, .3gp, .mkv, .mov), Audio (.mp3, .wav, .ogg, .m4a) and Text (.txt, .pdf). The number, capacity and expiration date of files as well as the number of simultaneous files sent via Private Share may be limited.
³ A device is “offline” when it is disconnected from a mobile network or Wi-Fi. The location of a lost device found with Find My Mobile is the approximate location where the lost device’s signal was detected and is subject to the network environment and the state of the mobile device. Requires ‘Find My Mobile’ turned on, ‘Remote unlock’ turned on for remote control feature use, ‘Offline finding’ turned on for offline finding support and a Samsung Account login. Please visit www.samsung.com for more information.

The new Galaxy A series devices provide enjoyable and truly immersive viewing experiences thanks to a two-day battery and expansive and bright Super AMOLED Displays, as well as enhanced connected experiences between Galaxy devices. What’s more, Galaxy A53 5G and Galaxy A33 5G users can enjoy the best camera experiences anytime, anywhere thanks to the inclusion of Galaxy’s signature AI-powered camera system.

If you didn’t manage to catch the latest Galaxy A event, take a look at the video below for a replay of the event in its entirety.

This is why the all-new Galaxy A53 5G features an AI-enhanced camera experience designed to power every moment of learning, creating and exploring. You can make every photo and video pop, even in low lighting, with a camera that automatically adjusts its framerate to different light conditions.

Whether you’re snapping pics alone or with friends, you can take your best photos yet with an enhanced Portrait mode that captures depth and subject outlines more accurately. What’s more, with Fun mode, you can add playful filters to turn any gathering into an impromptu photo shoot. Sometimes, things get in the way of the perfect photo — like an accidental photobomb or a distracting glare. Using Photo Remaster, you can breathe new life into old and low-quality images or use Object eraser to remove any background distractions to create your picture-perfect shot.

Take a look at the video below to learn more about how the Galaxy A53 5G’s AI camera functions make every moment awesome.

The new Galaxy A series also features 5G connectivity, and with up to four generations of One UI and Android OS upgrades and up to five years of security updates, Galaxy A53 5G and the Galaxy A33 5G make sure that your mobile experience is always awesome. The devices also feature Galaxy’s signature AI camera system, offering crisp and steady shots.

Check out the infographics below to see how the Galaxy A53 5G and Galaxy A33 5G are putting Galaxy innovations in more people’s pockets.

Samsung Electronics today announced Galaxy A53 5G and Galaxy A33 5G to deliver a complete package of the latest Galaxy innovations, offering a holistic mobile experience at a great value. Powered by a brand-new processor, coupled with Galaxy’s signature AI camera, expansive and smooth display and two-day battery life,¹ the new Galaxy A series features 5G connectivity, defense-grade security, an eco-conscious, stylish and slim design and advanced connected experiences. Plus, both devices support continuous One UI and Android OS upgrades and security updates² to ensure the user mobile experience is always awesome.

“We believe everyone deserves the opportunity to experience the positive impact mobile technology can have on their lives,” said TM Roh, President and Head of Samsung Electronics’ MX (Mobile eXperience) Business. “With the latest Galaxy A series release, we’re making it easier than ever to enjoy Galaxy’s advanced, innovative mobile experience at a great value.”

Capture an Awesome Shot in Any Situation

Whether creating content or sharing it with friends, Galaxy A53 5G and Galaxy A33 5G offer an advanced, next-level camera experience, packed with many of the powerful and fun features from the Galaxy S series. Galaxy A53 5G’s quad-camera system features a 64MP OIS Camera with VDIS technology that takes crisp and steady shots every time. Meanwhile, a high-resolution 32MP front camera delivers great selfies and clear video call experiences.

Fueled by a brand new 5nm processor, the new Galaxy A series’ innovative AI-powered camera makes every image look awesome — even in low lighting. Improved Night mode automatically synthesizes up to 12 images at once, so night photos look bright, with less noise. And when shooting video in low-light environments, the Galaxy A series’ framerate is automatically adjusted to create bright, clear videos.

The enhanced Portrait mode captures depth and subject outlines more accurately with dual cameras and powerful AI. And with Fun mode, moments can be amplified using playful filters and effects that now work with the Ultra-wide lens. Plus, Photo Remaster breathes new life into old and low quality photos, and Object eraser removes pesky photo bombers in the background.

Maximize Viewing Experiences Anywhere, Anytime

In the past, a sunny day could make it hard to see what’s on a smartphone screen, but the new Galaxy A series’ intelligent algorithm ensures the display comes through in vivid detail, even outside. Galaxy A53 5G’s expansive 6.5-inch³ Super AMOLED display also offers a 120Hz refresh rate for an immersive experience while Galaxy A33 5G features a 6.4-inch⁴ Super AMOLED display with a 90Hz refresh rate. Plus, the new Galaxy A series is now equipped with up to two-day battery life and 25W Super Fast Charging⁵ — so viewing, streaming and more can last longer.

Beautiful, Durable, Purposeful Design

The new Galaxy A series is expertly crafted to be fashionable, functional and sustainable. The device’s slim bezel creates a smooth, stylish look and Ambient Edge design seamlessly blends the camera with the body of the phone. Galaxy A53 5G and Galaxy A33 5G feature the tough Corning^® Gorilla^® Glass 5 and IP67⁶ water and dust resistance, providing enhanced durability and peace of mind.

Samsung has always challenged what’s possible with technology and will continue to rethink how best to use the planet’s resources. Announced in August 2021 with Galaxy for the Planet, Samsung is committed to delivering tangible environmental actions to help make the planet healthier by 2025. Building on Samsung’s sustainability efforts, the Galaxy A series⁷ removes the charger plug and reduces the size of the packaging. Packaging also uses sustainably sourced paper, while the device itself uses recycled post-consumer materials (PCM) for the side buttons and SIM card trays.

Beyond materials, the longevity of the new A series is extended. Both devices guarantee up to four generations of One UI and Android OS upgrades and up to five years of security updates. These features allow users to access the latest software and security to maximize the smartphone lifecycle.

The Connected Galaxy Experience, Secure and at Your Fingertips

The new Galaxy A series ensures data and information stay protected, secured by the defense-grade Samsung Knox. When storing private photos, notes and apps, Secure Folder offers users an encrypted, digital safe, so only they can access its contents. Using Private Share,⁸ users can control exactly who has access to files and for how long. Galaxy A53 5G and Galaxy A33 5G will also include the new Samsung Wallet,⁹ a convenient and protected place to safely store everything from boarding passes to credit cards.

Galaxy A53 5G and A33 5G work seamlessly with other Galaxy devices for the full, connected Galaxy ecosystem experience. Audio options are expanded by connecting the Galaxy Buds series with a range of devices, including Galaxy A53 5G and Galaxy A33 5G. Available on Galaxy Buds Pro and coming soon to Galaxy Buds2 and Buds Live, users will be able to enjoy 360 Audio technology¹⁰ which delivers true, immersive, 3D sound. When it’s time to get productive, use Link to Windows¹¹ to connect the new Galaxy A series to a Windows PC to copy and paste, transfer files and even answer calls or texts.

Availability¹²

• The Galaxy A53 5G will be available in select markets beginning April 1 and the Galaxy A33 5G will be available beginning April 22.
• Another new addition to the Galaxy A series, the Galaxy A73 5G, will also be available in select markets on April 22.
• A new Onyx color of the Galaxy Buds2 and Buds Live will launch in April, to complement the stylish design of the Galaxy A series.

Specifications

* Specifications may vary by market.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

¹ Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 2022.01.20–01.31 in UK with pre-release versions of SM-A536 and SM-A336 under default setting using LTE and 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged and many other factors.

² Galaxy A53 5G and Galaxy A33 5G support up to four generations of One UI and Android OS upgrades and up to five years of security updates.

³ Measured diagonally, the screen size is 6.5″ in the full rectangle and 6.3″ accounting for the rounded corners. The actual viewable area is less due to the rounded corners and the camera hole.

⁴ Measured diagonally, the screen size is 6.4″ in the full rectangle and 6.2″ accounting for the rounded corners. The actual viewable area is less due to the rounded corners and the camera cut-out.

⁵ Wall charger sold separately; use only Samsung-approved chargers and cables. To avoid injury or damage to your device, do not use incompatible, worn or damaged batteries, chargers or cables. Supports up to 25W Super Fast Charging. For more information on your device, please visit www.samsung.com.

⁶ Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for use in beaches, pools or near soapy water. Safe against low water pressure only. Rinse residue/dry after wet.

⁷ Select Galaxy A devices launched in 2022 and more to come.

⁸ Private Share features require both the sender and receiver to have Galaxy mobile devices with Android 9 or later and the Private Share app.

⁹ Samsung Wallet will be supported on both Galaxy A53 5G and Galaxy A33 5G. Availability and timing may vary depending on market.

¹⁰ 360 Audio availability requires a software update via the Galaxy Wearable app starting from March 30^th, 2022.

¹¹ Users must link their Samsung Galaxy device to their Windows PC through ‘Link to Windows’ on phone and Your Phone App on PC and follow the set-up prompts, including being signed into the same Microsoft account. Link to Windows is preloaded on select Samsung Galaxy devices. PC (Your Phone App) requires Windows 10 or above. Your Phone requires Samsung Galaxy device to be on and connected to the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens or may require a touch screen to be able to interact with them. Some apps on phone screen may require subscription and Actual UI may be different.

¹² Availability may vary by market.

This year, Samsung is taking the impactful Galaxy innovations for the A series even further. The awesome new Galaxy A series devices are designed to provide the fully-loaded experience that people want from a smartphone.

Be sure to tune in on March 17 to Samsung’s YouTube channel and Samsung Newsroom in order to catch the latest Galaxy A Event streamed live starting at 10 a.m. EDT. For more details following the event about these all-new devices, stay tuned to Samsung Newsroom for all the latest information.

Check out the Galaxy A03’s specifications in the infographic below.

“We are committed to giving everyone access to the best mobile experiences possible, as soon as possible,” said Janghyun Yoon, Executive Vice President and Head of Software Platform Team at Mobile Communications Business, Samsung Electronics. “One UI 4 delivers on that promise, equipping Galaxy smartphone users with the latest customization and privacy features. But we won’t stop there. Soon, other smartphone and tablet users will also be able to benefit from this software update, enabling a more seamless experience across our entire ecosystem.”

Your Galaxy, Your Way

One UI 4 enables you to create a customized mobile experience to meet your unique needs and express your individuality. With a whole host of new Color Palettes to choose from, you can alter the look and feel of everything from your home screen to icons, menu, button and background. And with reimagined widgets that offer even deeper customization, it’s never been easier to put your own personal stamp on your smartphone experience. You can even more effortlessly express yourself with a wider variety of emoji features, GIFs and stickers available directly from your keyboard.

Protect What Matters Most

There’s no privacy without strong security. That’s why, with One UI 4, Samsung is bringing the latest privacy and security features, so you can choose exactly what you want to share or keep private. From alerting you to when an app is attempting to access your camera or microphone, to a new privacy dashboard that brings all your settings and controls into one convenient place, with One UI 4, monitoring and controlling your privacy settings is simple.

Connecting You to an Extended Ecosystem

One UI 4 helps you to get the most out of Samsung’s incredible extended ecosystem of devices and third-party apps, unlocking a more powerful mobile experience.

Samsung’s partnerships with other industry-leaders, like Google, ensure seamless experience when using your favorite third-party apps and services. This means you can enjoy apps like Google Duo, which provides high-quality video calls with friends and family.

And whether you’re using a Galaxy Z Series, Galaxy Watch or Galaxy Tab, you’ll get the uniformed look and feel across your devices, and will be able to seamlessly sync them.

Availability

One UI 4 will be available on the Galaxy S21 series starting November 15^th and will soon become available on previous Galaxy S and Note series as well as Galaxy Z series, A series and tablets.¹ This announcement comes alongside a new software update for the Galaxy Watch series² that, starting today, enables users to enjoy enhanced health features and new watch faces.

¹ At a later date the update will also be available on the Galaxy S20, S20+, S20 Ultra, S20 FE, Note20, Note20 Ultra, S10, S10e, S10+, S10 5G, Note10, Note 10+, Galaxy Fold, Z Fold3, Z Flip3, Z Fold2, Z Flip, Z Flip 5G, Galaxy A82 5G, A72, A52, A52 5G, A52s 5G, A42 5G, and Galaxy Tab S7 and Tab S7+. Availability may vary by region.

² Galaxy Watch, Galaxy Watch Active, Galaxy Watch Active2 and Galaxy Watch3

Users of the latest Galaxy A Series devices can now seamlessly and securely share music with their friends’ Galaxy devices and Galaxy Buds thanks to such features as Music Share and Buds Together, removing the fuss of switching Bluetooth connections or sharing earbuds.

You can also keep tabs on your belongings, from your Galaxy devices to your wallets to your pets, with the new SmartThings Find and Galaxy SmartTag features, which let you check your items’ locations easily and quickly.

Learn more about the awesome new range of Galaxy ecosystem and connectivity features available on the latest Galaxy A devices in the videos below.

Users can get more of what they love done on their Galaxy A52, A52 5G or A72 thanks to the devices’ vivid Super AMOLED displays that support up to 800 nits brightness and Eye Comfort Shield, meaning that the screen can be viewed comfortably regardless of lighting conditions.

What’s more, in order to help users enjoy their smartphone’s display without interruption, the new Galaxy A52, A52 5G and A72 devices come with screen refresh rates of 90Hz and 120Hz respectively.¹

Learn more about the latest Galaxy A Series devices’ display in the video below.

¹ The Galaxy A52 and A72 offer a screen refresh rate of 90Hz. The Galaxy A52 5G offers a screen refresh rate of 120Hz.

In order to provide more users with the most powerful camera experiences possible, the Galaxy A52, A52 5G and A72 come with rear quad cameras. From a 123-degree field of vision on the Ultra Wide Camera and the bokeh effect of the Depth Camera on the A52 and A52 5G to the 64MP high-resolution of the Main Camera and the A72’s precise Tele Camera, you can enjoy steady and sharp shooting experiences whether from close up or far away.¹

The latest Galaxy A Series devices also feature innovative Galaxy flagship camera features such as 4K Video Snap, Scene Optimizer, Optical Image Stabilization, Night mode, Pro Video mode – and more.

Take a look at the videos below to learn more about the awesome camera experience available on the Galaxy A52, A52 5G and A72.

¹ Galaxy A52 and A52 5G devices come with Main, Ultra Wide, Macro and Depth rear quad cameras. Galaxy A72 devices come with Main, Ultra Wide, Macro and Tele rear quad cameras.

Right from the beginning of the manufacturing stage, the latest A series devices have been tested on their water and dust resistance to ensure full functionality. Learn more about how Samsung brought this Galaxy foundational feature to the A series in the video below.

In this 4-part Galaxy Tech Talk series, Samsung is spotlighting the latest Galaxy A52, A52 5G and A72 device innovations, as explained by Samsung employees. Stay tuned for the next installment.

The Samsung Galaxy A smartphone lineup focuses on features that matter the most to users, such as an immersive screen, a powerful camera and long-lasting battery life, perfectly suited for people who want to unleash their creativity and share their experiences on social media.

Awesome Is For Everyone

With the ‘Awesome is for Everyone’ campaign, Samsung celebrated the power of smartphone creativity at everyone’s fingertips. Featuring a simple, catchy tune and creatives that reflect the latest digital trends, the ad campaign attracted the attention of young consumers around the globe.

The #danceAwesome challenge, initiated in partnerships with the K-pop group BLACKPINK and mobile video-sharing social media platform TikTok, also garnered positive reaction. The social media challenge captured the imaginations of young people across the world, generating 4.7 million pieces of user-created video contents and surpassing 20.2 billion views on TikTok.

Celebrating a New Creative Tool

For nearly 60 years, the D&AD has rewarded its Pencil Awards to only the most imaginative and well-crafted brand marketing campaigns. As only ideas that resonate with a diverse and distinguished judging panel are chosen, being awarded a D&AD Pencil is considered a notable recognition of inspiring and creative ideas.

“We are thrilled to see such a positive response from the creative industry to these stories inspired by the Galaxy A lineup,” said Stephanie Choi, Senior Vice President and Head of Global Marketing Team, Mobile Communications Business at Samsung. “The Galaxy A devices have been loved by our users in recent years. Providing consumers with awesome features that are truly important to them and seeing the content they create has been a sensational experience. We are excited to see what comes next in innovations and how creatives use them.”

D&AD Awards

Samsung Galaxy A – #danceAwesome; Graphite Pencil / Entertainment / Use of Audience / 2020

AWESOME is for Everyone; Wood Pencil / Sound Design & Use of Music  / Original Composition / 2020

For more information about Galaxy A smartphones, please visit news.samsung.com/galaxy, www.samsungmobilepress.com.

“Our ambition with the Galaxy A series portfolio is to deliver must-have innovations, and powerful experiences, at a varied range of prices but without compromising on features,” said YeonJeong Kim, Vice President, Head of Innovative Product Planning Group Mobile Communications Business at Samsung Electronics. “I’m excited today to be announcing the next step in our journey with the Galaxy A71 5G and Galaxy A51 5G. These devices are designed for the era of 5G, and are part of our ongoing commitment to deliver next-generation connectivity to more people, by building 5G into our diverse smartphone portfolio, at more accessible price points.”

Entertainment Without Limits

The Galaxy A71 5G and A51 5G connect you to the action in an instant with hyper-fast streaming and downloading powered by 5G without frustrating lags. Whether playing your favorite mobile game on the go or recording a concert in vibrant 4K definition to share live with your friends, experience peak performance every time.

Bring cinematic clarity right to your fingertips with the A51 5G’s 6.5-inch Super AMOLED Infinity-O display. And for those who need more space for binge-watching your favorite show or gaining an advantage in your game, A71 5G offers 6.7-inch Super AMOLED Plus Infinity-O display. Get even more out of your favorite mobile games with the AI-powered Game Booster, which maintains optimum performance while you’re in the middle of the action. Both devices come with long-lasting 4,500mAh battery and fast charging capability now lets you spend more time playing, scrolling and sharing and less time charging.

The Galaxy A71 5G and A51 5G let you upload and download in hyper-fast network connectivity and offer a gateway to incredible mobile experiences, including livestreaming, sharing and low-latency gaming. The Galaxy A71 5G and A51 5G are secured by Samsung Knox, Samsung’s defense-grade security, ensuring that your device is protected, and that your connected experience is secure and safe.

Capture and Share, in the Moment

The Galaxy A71 5G and A51 5G’s powerful quad cameras and intelligent photography innovations make capturing and sharing dynamic images and videos faster and easier than ever. The A71 5G’s 64MP and the A51 5G’s 48MP Main camera, along with 12MP Ultra Wide camera can take sweeping landscape images while the 5MP Macro camera and 5MP Depth camera capture intricate details of close-up objects, adding a professional-looking background blur effect around the subject.

Shoot and share high-quality live videos with the Galaxy A71 5G and A51 5G’s Super Steady Video, which automatically stabilizes footage for you, creating a smooth and professional video no matter what you’re filming or where you are. And with 128GB of internal storage and 6GB/8GB RAM, along with Micro SD support up to 1TB, you’ll be able to capture and save videos and photos without worrying about running out of storage space.

Both the Galaxy A71 5G and A51 5G feature a sleek body for a comfortable grip and a premium glossy finish. Each device also comes in a range of new pastel shades. The A71 5G comes in Prism Cube Black, Prism Cube Sliver and Prism Cube Blue while the A51 5G comes in Prism Cube Black, Prism Cube White and Prism Cube Pink. Both devices benefit from Samsung’s full ecosystem of intelligent apps and services including Bixby (Vision, Lens Mode, Routines), Samsung Pay¹ and Samsung Health.

For more information about the Galaxy A71 5G and Galaxy A51 5G, visit news.samsung.com/galaxy and www.samsungmobilepress.com.

Galaxy A71 5G and Galaxy A51 5G Specifications²

¹ Availability of Samsung Pay Service may vary by country.

² All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

³ Screen measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera cut out.

⁴ Available RAM may vary by country and region.

⁵ Typical value tested under third party laboratory condition. Typical value is the estimated average value considering deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,370mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

⁶ Availability may vary by country.

For those who prioritize affordability when choosing a smartphone, a device from the Galaxy A series is likely to be an optimal choice. In particular, the Galaxy A90 5G – the first smartphone from the A series with 5G connectivity – includes essential features that are on par with those offered by high-spec flagship models, all at a reasonable price.

Samsung Newsroom reviewed the Galaxy A90 5G to find out exactly how it has been optimized for creating and enjoying content on the 5G network.

#1 5G: Next-level Speed and Optimization

Rapid video downloads at your fingertips

The Galaxy A90 5G’s stand-out feature is its ability to harness the power of 5G. From downloading music to streaming movies and playing high-performance video games, the Galaxy A90 5G utilizes the ultra-high-speed data transmission of 5G to allow you to enjoy media quickly and conveniently. You can download a high definition movie in a flash and get immersed in AR and VR with 5G’s rapid connection speeds.

The 5G network has the added advantage of offering ’ultra-low latency’, which permits users to enjoy content seamlessly and on demand, without delay. This kind of feature is optimal for situations such as when users are playing games through Samsung’s 5G game streaming service, ‘Hatch’, which affords direct access to cloud gaming servers. The Galaxy A90 5G’s network capabilities enable rapid transmission speeds and low latency, meaning that, even when playing games with constant manipulation and character interaction, users can enjoy fluid gameplay without having to worry about latency problems, manipulation issues or disconnections.

#2 Performance: Storage, Usability and Battery

The Galaxy A90 5G features an Octa-core 7nm processor, 6GB RAM and 128GB of basic storage, which can be increased up to 640GB. Such specifications demonstrate that the Galaxy A90 5G is competitive with a number of flagship models.

The combination of the latest Snapdragon 855 chipset and the AI-based Game Booster adds to the Galaxy A90 5G’s power. The Game Booster function optimizes gameplay by applying knowledge learned from user habits to balance battery usage, performance and the device’s temperature. Users can additionally check their device’s status at any time by clicking an icon in the bottom-right corner of the screen while in-game. This interface tells you how many hours of gameplay you have left according to your battery life, and additionally allows you to increase your battery life via features that include temperature control and memory monitoring.

Not only does the Galaxy A90 5G offer users reliable, smart performance, it also comes with long-lasting battery life. The Galaxy A90 5G has a high-capacity, 4,500mAh battery to empower users to create and enjoy content all day long. What’s more, a 25W Super Fast charger that significantly reduces charging times is included in the box.

#3 Camera: The Time and Place for the Professional-quality Camera

Thanks to today’s advanced camera technologies, there are a thousand different ways users can document their experiences, and the Galaxy A90 5G’s triple rear camera proves a valuable tool in doing so. The 48 MP Main Rear Camera allows you to take clear, high-quality images, while the Ultra Wide Camera with its 123˚ lens lets you capture more of the world around you. The Galaxy A90 5G also features Night Mode, as well as a Depth Camera that lets you adjust photo depth, resulting in more natural Live Focus photos and videos.

You can make recordings of your current screen that also feature your face and voice by using the button in the top right

The Galaxy A90 5G has another special feature that is good for sharing useful information. Using the ‘Screen recorder’ function, users can make use of their selfie camera to feature their face and voice in screen recording videos. This feature can come in handy in all manner of situations, from explaining to a friend how to purchase a concert ticket online to demonstrating how to play a game. The Galaxy A90 5G is also equipped with AR Doodle, which lets you draw dynamic pictures on photographs, allowing you to use your surroundings and images like a sketchbook.

#4 Design: Earn Plaudits with Trendy ‘Checkered’ Pattern

The design on the back of the Galaxy A90 5G changes color depending on the angle you hold it at

The Galaxy A90 5G also draws attention for the unique geometric pattern on its back. The phone’s back cover has been designed with differently colored squares and rectangles that change color when you hold the phone at different angles, providing a refined look. The device is available in two classic color options – black and white.

Along with having a design comprised of slim, smooth curvatures, the Galaxy A90 5G is designed to be easy to grip in one hand, even with its dimensions of 164.8 X 76.4 X 8.4mm. The side buttons that control volume, operate Bixby and turn the phone on and off are aligned on the right hand side of the phone to make operation simpler and save the user from having to switch their grip back and forth. The device’s immersive 6.7” Infinity-U Full HD+ display with 1080 X 2400 resolution is the largest in the A series, ensuring that you truly get the most out of your multimedia content.

The Galaxy A90 5G’s triple camera can deliver advanced quality pictures in any situation and lighting condition, showcased here by taking the device on a vibrant whistlestop tour of Seoul. Check out the pictures below to see how, with the Galaxy A90 5G, you can capture the striking scenery of the city in autumn – all in under 24 hours.

10am: Gyeongbokgung in All Its Glory

The biggest of Seoul’s Five Grand Palaces, Gyeongbokgung Palace is an unmissable first stop on a tour of the city. Once you’ve reached the palace dressed like royalty in Korean traditional dress, hanbok, the Galaxy A90 5G will be able to capture every striking part of the Palace’s intricate architecture and detailing for you thanks to its 48MP High-resolution Main camera.

Then, for a shot that easily captures the palace complex in all its beauty, the Galaxy A90 5G also comes with an Ultra Wide camera. You can be sure to capture every aspect of the scene in front of you as you pass the morning wandering Gyeongbokgung thanks to the Ultra Wide camera’s 123-degree angle of view – the same as the human eye.

Photos taken with the Galaxy A90 5G’s Main Camera (top) and Ultra Wide angle camera (bottom)

Not only does the Galaxy A90 5G’s powerful camera let you capture photos and videos of your experience with ease, it also allows you to share these moments in high quality with your friends and family – live. While exploring the palace, why not take advantage of the power of 5G to show off your surroundings on a video call to your family, or seamlessly go live on social media to keep your friends in the loop.

1pm: A Pedicab Ride Into the Past in Bukchon Hanok Village

A historical tour of Seoul isn’t complete without a stop off at Bukchon Hanok Village. Nestled in the hills just beside Gyeongbokgung Palace, here you can travel back in time hundreds of years thanks to the Village’s collection of striking traditional houses.

A pedicab is a great way to explore this historical area in style, and while you’re taking in the sights and experiences, you can be sure to capture all the action smoothly thanks to the Galaxy A90 5G’s Super Steady Video feature.

* Videos have been edited for lighting consistency

Furthermore, why not commemorate the experience with a selfie on the Galaxy A90 5G’s 32 MP Front Camera that not only captures the best of your surroundings, but also of you thanks to its built-in intelligent selfie features.

3pm: Eating Like the Locals at a Traditional Korean Restaurant

Eating the local cuisine is one of the best ways to experience a country’s culture, and a morning of exploring is sure to have worked up an appetite, so be sure to stop by a traditional Korean restaurant.

With the Galaxy A90 5G’s Scene Optimizer software, you can intelligently and easily optimize your meal-time snaps to ensure your pictures look good enough to eat.

Scene Optimizer recognizes 30 types of subjects, from food to sunset to people, and intelligently adjusts the camera for the perfect shot – a picture-taking shortcut that’ll give you more time to dig in and enjoy.

7pm: Soaking Up a Night View at Seoullo

For a unique view of the city as it comes to life at night, you should head to Seoullo 7017, an elevated park built upon a former overpass in the bustling Seoul Station area, as sunset falls. You can be sure to capture the dynamic nighttime scenes around you as you explore Seoullo 7017 without losing a single detail thanks to the Galaxy A90 5G’s Night Mode.

Photos taken with the Galaxy A90 5G without Night Mode enabled (top) and with Night Mode enabled (bottom)

Night Mode helps you take bright, clear nighttime photos that balance areas of light contrast to bring out the best of what’s in front of you. The Galaxy A90 5G’s intelligent camera will even suggest the Mode to you when it detects that light conditions are low.

As nighttime falls over Seoul, why not share your excitement at your surroundings in a video clip that puts you in the spotlight. With the Galaxy A90 5G’s camera, you can focus on what matters and make it stand out with Live Focus effect on both photos and videos.

Live Focus uses advanced technology to detect the subject, letting you soften the background and adjust depth of field. Put what is important center stage and capture unforgettable memories as they happen with the Galaxy A90 5G’s powerful camera.

Check out the infographic below to learn more.

Both the Galaxy A50s and Galaxy A30s have triple rear-facing camera arrays that feature depth and Ultra Wide cameras. This allows users to expand the scope of what they’re capturing, and tailor their camera’s features to whatever their subject may be. A range of smart camera and video tools are complimented by the devices’ uninterrupted screens, with let users keep track of the most minute details. In addition to the devices’ continuous displays, the AI-based Game Booster feature means that game players can be assured of optimized, long-lasting game playing on the go too. What’s more, on the Galaxy A50s and Galaxy A30s, all of these features are underpinned by a powerful 4,000mAh battery with fast-charging capabilities to make sure users aren’t caught out on the go, and an on-screen fingerprint scanner to ensure their data stays secure.

The full specs for the innovative new devices are outlined below.

This generation, also known as Generation Z will account for 40% of mobile device demand in the next decade. Priding themselves on spontaneity and creativity, these digital natives don’t just shoot stills, they create music videos. They’re adding filters and experimenting with AR effects. They’re conversing through Gifs & stickers and sharing their life story through videos across multiple social platforms.

I’m learning a lot from them. One thing is for certain. We see a movement from the ‘era of the selfie’ to the ‘era of live’. ‘Live’ is driving mobile video growth at an unprecedented pace, for example, live video consumption is expected to increase by 870%, making up 78% of total mobile data traffic by 2021.¹

This new generation is buying a mobile device to share, chat and watch content: 92% to do so through social media channels, 86% to use chat and instant message and 85% to view and share videos.²

But ‘live’ can only thrive if device technologies empower people to interaction through spontaneous, collaborative, and genuine connections. This requires a change.

I am proud to share that less than a year after announcing our renewed strategy, we are introducing the rebirth of the Galaxy A – a diverse range of smartphones built for the new era of communication, we call the ‘Era of Live’. This upgraded portfolio features improvements to the everyday essentials, offers the latest technologies, and ultimately provides an option for everyone, whether first-time mobile users or value-seekers looking for great features at an affordable price.

At Samsung, we are inspired by the energy and inventiveness of this new generation. We’re excited to be able to deliver the best screen, the best camera and the best battery in the segment so users can maximize the potential of live communication.

Galaxy A sits within the Galaxy ecosystem so people can extend their mobile experiences seamlessly and effortlessly. One UI enables users to have the same experience with the other Samsung flagship devices. Defense-grade Samsung Knox helps Galaxy A users stay safe and secure. Not compromising performance and experience, the brand-new Galaxy A portfolio is comprised of a wide-range of devices with different specifications and price points, ensuring that everyone can find an optimal device that helps them fulfill their goals.

But our efforts won’t stop here, our vision is to be the innovator of new mobile experiences that flow with us seamlessly and continuously wherever we go. By harnessing the power of 5G and AI, we will pioneer a new generation of immersive, personal and intelligent experiences. Experiences that reach across every device, platform and brand.

The Galaxy A is an exciting milestone along this important journey. And we can’t wait to see what users do with these new devices.

¹ BI Intelligence Calculations 2017. Cisco VNI Global Mobile Data Traffic Forecast 2016-2021.

² Global Web Index Devices 2018 H2 Report, 16-50

After three captivating events across the globe, A Galaxy Event has now drawn to a close and the wait for the launch of the Galaxy A70 and Galaxy A80 is nearly over.

If you weren’t able to catch A Galaxy Event live, or want to check out the showcase again, you can watch a replay of the entire event above. You can also follow all the coverage at the Samsung Newsroom to find out more about how the Galaxy A series is ushering in a new Era of Live.

These include, on the Galaxy A80, Samsung’s first rotating camera, its first New Infinity Display, and a spacious and Super-Fast Charging at 25W capabilities. And on the Galaxy A70, an enhanced triple camera, a 6.7-inch Infinity-U display, and a Super-Fast Charging 4,500mAh battery.

Check out the infographics below to learn more about the smartphones’ impressive specs.

Samsung Electronics reveals the new Galaxy A80 – a smartphone created for the way people are engaging in the Era of Live. People are increasingly using their smartphones to share live interactions – capturing spontaneous photos, streaming live video and connecting over shared experiences that are happening right now. We are moving from the ‘era of the selfie’ to the ‘era of live’, where people are fostering more genuine and meaningful connections. Built to drive this evolution, the Galaxy A80 offers compelling innovations: a captivating, full-screen display, Samsung’s first revolutionary rotating camera and an intelligent battery.

“Consumers are at the center of everything we do and they search for devices personalized to their specific lifestyle. Armed with our expertise, global capabilities and rich consumer insights, Samsung is uniquely positioned to provide innovations for everyone,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “The Galaxy A Series provides a range of models so everyone can choose a device that fits their unique needs and enables them to pursue their passions. The Galaxy A80 offers premium features for digital natives who want to fully engage in the Era of Live.”

Capture the World as You See It

Created with Samsung’s first rotating camera, the Galaxy A80 lets people seamlessly capture the world around them. When users select the selfie mode in the camera app, the three cameras automatically pop-up from the back of the phone and rotate. The innovative camera mechanism delivers the same extraordinary triple camera experience with the same high-resolution lens, front and rear, so you never have to sacrifice on quality.

With the 48MP main camera, users can now shoot vivid images day and night. The Galaxy A80’s 3D Depth camera offers Live Focus videos by scanning objects for measurement and depth. Built with an Ultra Wide angle lens with the same viewing angle as the human eye, so your favorite views can be shared with less panning.

The Super Steady video mode helps you effortlessly capture content by reducing video shake to ensure smooth, pro-level action videos. And with other intelligent camera features such as Scene Optimizer that can recognize and enhance up to 30 scenes, and Flaw Detection that automatically identifies glitches before you click, you’ll never miss the perfect shot.

Enjoy Immersive Multimedia Experiences

Enabled by the rotating camera, people can experience an uninhibited view with Samsung’s first New Infinity Display. Featuring the 6.7-inch FHD+ Super AMOLED screen, Galaxy A80 brings you content in vivid detail, letting you get fully immersed in every game, video, photo and story.

Galaxy A80’s Dolby Atmos lets you lose yourself in the sound with a 360-degree audience experience when using earphones or Bluetooth speakers.

Stay Connected for Longer

The Galaxy A80’s 3,700mAh battery and its Super-Fast Charging at 25W capabilities keep you connected for longer and gives you more freedom by allowing you to charge your phone quickly – so you don’t miss a beat.

The Galaxy A80 also features an intelligent battery which learns your daily routine and app usage patterns to optimize your phone’s power consumption. The Adaptive Power Saving Mode enables users to be reassured knowing the smart battery is running most efficiently for the best performance needed.

Access What You Need, When You Need It – Safely and Securely

The Galaxy A80’s Intelligent Performance Enhancer provides AI-powered performance optimization software, which adjusts the battery, CPU and RAM of your device based on your unique usage, helping your phone work harder and launch apps faster when you need them.

Bixby Routines helps keep you on track by learning your app usage patterns and analyzing your habits so that it knows which features you need, when you need them. Bixby Routines automates your everyday tasks and apps based on your routine, such as driving or being at work.

Fortified by Samsung Knox, Samsung’s defense-grade security platform designed to protect from chipset to software, people can enjoy the freedom of connection safely on Galaxy A80. This allows people to use Samsung Pass to access apps and websites by using biometric authentication. To increase ease-of-use, a fingerprint scanner was embedded on-screen so people can intuitively unlock their phone.

To complement people’s active lifestyles, Galaxy A80 includes button-activated or hands-free Bixby so that users can get connected to the information needed more conveniently. Users can also easily access other features such as Bixby Vision, Bixby Home, and Reminder while on-the-go. The Galaxy A80 also features key Galaxy experiences including Samsung Health, Samsung Pay^* and more.

Express Your Style with an Elegant Design

The Galaxy A80 is available in three colors: Angel Gold, Ghost White and Phantom Black. The Angel Gold color includes elements of pink, while the Ghost White option combines some blue characteristics, so these colors look different depending on light direction and reflection.

The Galaxy A80’s sleek design and comfortable, ergonomic grip ensures it fits comfortably in your hand – so it’s easy to use when on-the-go.

For more information about the Galaxy A Series, visit news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/galaxy.

Samsung Galaxy A80 Product Specifications**

^*Availability may vary by market
^**All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.
^***Screen measured diagonally as a full rectangle without accounting for the rounded corners.
^****Typical value tested under third-party lab condition. Rated (minimum) capacity is less. For more information, please visit www.samsung.com.

Samsung Electronics today unveiled the Galaxy A70, the newest smartphone in the popular Galaxy A range. Built with Samsung’s latest innovations and upgraded essential features, the Galaxy A70 showcases a stylish design, large infinity display, enhanced triple camera, powerful battery and seamless connectivity. This smartphone is designed for digital natives who want to capture, connect and share life as it happens.

“Today’s consumers are using their phones in a more visually active and authentic way – sharing their experiences and staying connected longer,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “These connections can only thrive when the most essential features allow people to enhance interactions through spontaneous, collaborative, and genuine connection. This requires an evolution. Which is why, to meet the needs of this emerging generation, we created the new Galaxy A70 – designed for the way people are connecting now.”

Stand Out with an Immersive Display and Sleek Design

Featuring a 6.7” Infinity-U display along with the biggest screen in the Galaxy A portfolio to date, the Galaxy A70 provides a more immersive edge-to-edge experience to everyday activities. The Galaxy A70’s sleek and ergonomic design and a 20:9 display ratio delivers an immersive viewing experience whilst providing optimal grip.

Available in four distinctive colors including Coral – this year’s on-trend color, Blue, Black and White, the Galaxy A70 features a stylish prism effect that reveals stunning gradient colors depending on light direction and reflections.

Never Miss a Moment

With the Galaxy A70’s enhanced triple camera comes with a 32MP super high-resolution front and rear lens, take bright sharp shots that never sacrifice on image quality no matter where you are, or what time of day. The Depth lens enables you to adjust the depth of field to focus before and after taking a shot so people can choose what and where they want to highlight. Combined with the 8MP Ultra Wide Lens, enjoy expansive photos that mirror the same viewing angle as the human eye.

Make the most of your snaps with the Galaxy A70’s Scene Optimizer that can recognize and intuitively enhance up to 20 scenes, bringing out the best in what it sees. And with Flaw Detection that automatically identifies glitches before you click, you’ll never miss the perfect shot.

Stay Live for Longer

The Galaxy A70 comes with a powerful 4,500 mAH battery, giving you the freedom and convenience to share, stream and play all day. With Super-Fast Charging at 25W, you can be back in the action faster when you need a battery boost.

Connect Seamlessly and Securely

The Galaxy A70’s new intuitive positioning of the on-screen fingerprint scanner makes it more convenient than ever to control access to your phone for a more seamless user experience without requiring people to reposition their grip. Paired with Samsung Pass, people can sign into websites and apps by using biometric authentication as an easier and more secure way of logging-in. This ease and convenience is enabled by Samsung Knox, Samsung’s defense-grade security platform designed to protect from chipset to software. Samsung Knox gives you a piece of mind about your privacy on the Galaxy A70, so you can use your phone freely with ease.

Get the Full Galaxy Experience

Galaxy A70 features Samsung’s One UI platform to encourage productivity and focus. Designed to improve the Samsung’s Galaxy user experience, One UI makes interactions enables convenient and smarter interaction including One Handed Navigation, making interactions easier by bringing the controls within one-handed reach. To make the experience more comfortable, consumers can enable One UI’s Night Mode to switch the display to evening time viewing and get more control over screen time with the Galaxy A70’s App Timer that gives visibility over your screen usage levels. Additionally, the Galaxy A70 includes Samsung Health, Samsung Pay^*, Bixby, and more.

Stay tuned for more information on the Galaxy A that will be revealed at ‘A Galaxy Event’ – taking place across three different continents on April 10^th.

To learn more about the Galaxy A Series, visit www.news.samsung.com/galaxy, www.samsungmobilepress.com, or www.samsung.com/galaxy.

Samsung Galaxy A70 Product Specifications^**

*Features and services differ between regions and models.

**All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

Featuring an all-new camera setup and a revamped design, the devices are a fresh angle on Samsung’s high-end phones. Samsung Newsroom spoke with members of the Global Product Planning Group–product planners Minseung Baik, Kwangsub Bong, and Sunmoek Jung –who discussed how they injected a new DNA into the Galaxy A product line.

(From left) Minseung Baik, Kwangsub Bong, and Sunmoek Jung of the Global Product Planning Group

“Until now, the Galaxy A series felt like it was borrowing a lot of defining features from the flagship series,” explained Baik. “But now, the Galaxy A series has its own unique attributes. The new features include triple cameras for the Galaxy A7 and quad rear cameras on the Galaxy A9. These features are the signal flare of our new approach with the product line.”

His favorite of the new features is the Ultra Wide camera, citing its versatility. “When traveling you’ll often find yourself in situations where you can’t capture the whole scene on your phone – like a very long bridge or a large group of friends to capture in a single picture,” he said. “In these cases, you can choose the Ultra Wide camera and photograph the whole landscape. The lens will catch almost everything you can see, notably different from that taken with a normal smartphone camera with a 77° view.” Bong adds that it was about more than just making new lenses.

“We focused on creating new user experiences with the new multiple cameras,” said Bong. “People will be pleased to find, for example, more intuitive and smoother transitions when switching between camera functions. Other features include the ability to add a watermark to a photo, so users can add their own personal touch to their images.¹” It all adds up to a phone that, Jung says, better suits the younger generation than previous flagship devices.

“The motivations for the new product came from the behavior of millennials who like to use social networking services, vlogs and other multimedia systems for communication,” Jung continued. With usage patterns showing that smartphone cameras were mostly being used by millennials for taking selfies, traveling and nightlife, the team designed multiple cameras for both the Galaxy A7 and Galaxy A9 to provide users with more options when they are taking snapshots – which, in other words, gives the younger generation an even wider variety of ways to express themselves through different types of photos. The new multiple cameras are all part of a new philosophy that seeks to bring truly unique features to the devices.

“The triple and quad cameras in the new Galaxy A7 and Galaxy A9 show our determination to implant innovative DNA in the Galaxy A series and deviate from the shadow of the flagship series,” explained Baik. “We didn’t want to sit around and wait for the smartphone market to evolve. We wanted to innovate with the Galaxy A series and I believe we have accomplished that. As we develop the product line, we will continue to differentiate it from the flagship series by creating its own core strengths and unique features.”

Common to both camera setups on the Galaxy A7 and Galaxy A9 are a Depth camera and an Ultra Wide camera alongside the main camera. The Depth camera measures the depth of the image taken, allowing users to add a bokeh effect around their subject with Live Focus, while the Ultra Wide camera provides a 120° field of view, so users can capture the entire scene. The Galaxy A9 includes an added 10MP Telephoto lens with 2x Optical Zoom so that users can get up-close and personal with their subject, even when they are far away. Engineering all of those features to fit into one phone meant taking a whole new approach to the design.

“We had to use the space more efficiently if we wanted to mount more cameras,” explained Bong. “Taking into consideration the battery and other numerous key components, we decided to move the cameras on the side of the device in a single vertical row, a rather bold approach since cameras have been in the center on our flagship smartphones.”

He added, “We knew that design is one of the core elements that young millennials focus on when buying their phones,” pointing to the new gradient-style coloring of the devices. “So we wanted to showcase a new design in order to target young millennials better.”

The new Galaxy A9 devices come in a range of colors, including two unique gradient options in Lemonade Blue and Bubblegum Pink. The gradient design was a feat of engineering in its own right, requiring trial and error to get the right look.

“We selected 3D glass material to emphasize the gradation effect and used glossy metal on the borders of the device to give it a nice shine,” said Bong. “For the Bubblegum Pink version, even the metal borders have the color gradation, making it look much prettier and polished.”

The result of these efforts is a smartphone designed for millennials who want a stylish and convenient mobile experience that brings the best of the Galaxy design heritage to suit their modern, busy lifestyles. With this new approach in mind, the Galaxy A series will continue to evolve to meet the needs of millennials and like-minded individuals in the future.

“The Galaxy A series is Samsung Electronics’ new flagship device that proves our innovation in mobile technology and the deep understanding of our customers and the market,” said Jung. “Thanks to the unique style and features, the Galaxy A7 and A9 have drawn immediate attention from a wider range of consumers and the industry. Samsung will continue to explore the evolving and increasing needs of our consumers to provide the next Galaxy A series with improved features and new experiences.”

¹Watermarks are currently only supported on the Galaxy A9, with availability pending updates for the Galaxy A7 shortly.

Located in Taiwan and Singapore, the Samsung x LINE FRIENDS pop-up stores feature new accessories and offer guests fun Galaxy product experiences.

As part of a partnership formed last year, Samsung and popular messaging app LINE have collaborated to open a pair of pop-up stores in Taiwan and Singapore. Featuring new accessories, plenty of fun Galaxy product experiences and appearances by the adorable LINE FRIENDS characters, the stores provide an enjoyable time for all ages.

Taiwan’s pop-up store can be found at the Shin Kong Mitsukoshi department store in Taipei and will run through February 28, while Singapore’s is located at the Westgate Samsung Experience Store and will be open through April 2.

Taiwan’s Samsung x LINE FRIENDS pop-up store is located in Taipei’s Shin Kong Mitsukoshi department store.

Singapore’s Samsung x LINE FRIENDS pop-up store is housed in the Westgate Samsung Experience Store.

To celebrate the launch of the Galaxy A, the stores are also showcasing new LINE FRIENDS cases designed especially for the smartphone. Featuring the familiar faces of Brown and Sally – two of the most popular characters – the cases are also part of a special sales promotion. With the purchase of a Galaxy A, customers can receive a free LINE FRIENDS case in Taiwan or a battery pack in Singapore.

Samsung and LINE FRIENDS are showcasing specially designed LINE FRIENDS-themed Galaxy A cases to celebrate the smartphone’s launch.

Each pop-up store also contains crowd-pleasing attractions. The Gear VR 4D Experience Zone transports visitors to a virtual amusement park and takes them on an immersive roller coaster ride with their favorite LINE FRIENDS characters. Visitors also have the option to use the Galaxy A to take selfies in front of a mirror, or snap a fun, 360-degree photo with LINE FRIENDS characters using the Gear 360.

The pop-up stores’ Gear VR 4D Experience Zones take visitors on a fun and immersive virtual roller coaster ride with their favorite LINE FRIENDS characters.

Currently available in select Southeast Asian markets, the Samsung x LINE FRIENDS accessory collection will soon be available in other countries as well.

The pop-up stores allow guests to get their hands on the Galaxy A, and use the just-released smartphones to snap fun selfies in front of a mirror.

The showcased LINE FRIENDS accessories feature the familiar faces of Brown and Sally – two of the most popular characters.

Customers who purchase a Galaxy A device at Singapore’s pop-up store receive a free LINE FRIENDS battery pack.

The pop-up stores also allow guests to snap fun 360-degree photos using Samsung’s Gear 360.

Guests enjoy an immersive virtual roller coaster ride in the 4D Experience Zone.

Guests use the Galaxy A to snap a group selfie.

Samsung Electronics today announced the latest Galaxy A series, including the 5.7-inch A7, 5.2-inch A5 and 4.7-inch A3 smartphones, with refinements that deliver a beautiful design, powerful performance and ultimate convenience.

“At Samsung, we are always trying to ensure our customers have the most advanced products on the market,” said DJ Koh, President of Mobile Communications Business, Samsung Electronics. “The latest Galaxy A series is a testament to this. We integrated our unique approach to design as well as the features Galaxy customers have come to love to provide added performance without compromising on style.”

The Galaxy A features a premium metal frame and 3D glass back that draws on Samsung’s premium design heritage. With a sleek camera and home key, the device is more seamless than ever and comfortable to hold and use. The Galaxy A is available in four stylish colors including Black Sky, Gold Sand, Blue Mist and Peach Cloud.

Capture important memories with the enhanced front and rear 16-megapixel cameras, which are now more stable with accurate autofocus, resulting in vibrant and clear photos and selfie even in low-light conditions. With the Galaxy A, taking selfies has never been easier. Touch anywhere on the screen to easily snap a high-resolution selfie with the floating camera button and use the display as a front flash for bright pictures. The camera on the Galaxy A offers a simplified UX, including easy swipe to quickly change modes or instant filters to activate picture effects. Users can leverage modes such as the Food Mode, to optimize photos and enhance the color of images.

Galaxy A takes the hassle out of everyday tasks. For the first time on the Galaxy A series, the smartphone offers IP68 water and dust resistance, allowing it to withstand the elements, including rain, sweat, sand and dust, making the device suitable for nearly any activity or situation.

The Galaxy A provides expanded, a larger memory, as well as expandable storage with microSD support up to 256GB. With a longer battery life to keep up with users’ active lifestyles and Fast Charge, the device powers up in no time. The Galaxy A is equipped with reversible USB Type-C port for easy connectivity including hassle-free charging. It also features Always on Display so users can quickly glance at the time and calendar without waking up the device, saving time and battery.

With Samsung Pay, users can make safe and secure mobile payments almost anywhere through Magnetic Secure Transmission (MST) and Near Field Communication (NFC) technology, and easily back up data and images through Samsung Cloud. With security top-of-mind, users can separate private data and keep the contents safe in a Secure Folder which supports biometric authentication.

The Galaxy A will be available in Russia in early-January and will be expanded to global markets.

For more information, visit www.samsungmobilepress.com

Samsung Galaxy A7 Product Specifications:

Samsung Galaxy A5 Product Specifications:

Samsung Galaxy A3 Product Specifications:

* Features and functions will vary by market.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

“Samsung is recognized for breaking barriers, pushing boundaries and shaping the future through the convergence of great technology, content and services. Our ambition in 2016 is to continue paving the way for meaningful innovation and raising the bar when it comes to delivering pioneering products to the MENA region,” said Mr. Choong Ro Lee, President of Samsung Middle East and North Africa.

Mr. Choong Ro Lee, President of Samsung Middle East and North Africa, speaks about the company’s vision at Samsung MENA Forum 2016.

Samsung is delivering innovation that matters to the Middle East and North Africa (MENA) region by bringing likeminded players in terms of the developer community, major companies, and regional content providers together to bring a smarter, more connected future to the Middle East.

As Samsung continues to deliver meaningful innovation to its customers in the region, the company is also committed to using its technological innovation to contribute to the benefit of society at large.

Speaking of his company’s view on Corporate Social Responsibility, Mr. Lee said, “We believe it’s our responsibility to contribute to the social wellbeing of the MENA community. We have been using our technologies to help enhance the lives of others across the region for almost a decade.”

In line with its growing role in the region, Samsung MENA was the recipient of five prestigious Cannes Lions Awards for community inspired initiatives – Samsung Tunisia’s Back up Memory mobile app campaign for Alzheimer’s patients, as well as Samsung Turkey’s Hearing Hands call center project. Moreover, Samsung has joined hands with NGOs, Ministries of Education and Universities to help provide an improved learning experience through its Smart Schools and Tech Vocational Training Centre initiatives.

Shaping the Future of Home Entertainment

Samsung is setting the standards for a superior viewing experience by bringing the next generation of consumer inspired innovation to its 2016 home entertainment lineup.

Samsung unveiled its spectacular new line-up of SUHD TVs that feature unparalleled picture quality with Quantum dot display, the world’s first bezel-less curved design which is beautiful from every angle and the smartest user experience that makes it easy for consumers to access all their entertainment content in one place.

Built on the Tizen operating system (OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favorite content and services, from TV and movies to games and program information, all in one place.

Mustafa Sadick, Senior Manager of Samsung Middle East and North Africa, introduces about Samsung’s 2016 TV business.

The new Samsung Smart TV eliminates the need to juggle multiple remote controls. The Samsung Smart TV will automatically recognize the type of, game console, OTT box or home theater system that is connected to the TV. This allows users to control such devices with the Smart Control remote — with no setup required.

Samsung is bringing the #1 Premium VOD Player in the MENA region, with its vast array of entertainment content to its Smart TV customers through our partnership with MBC SHAHID PLUS. This collaboration offers viewers a choice of on-demand exclusive Arabic series, shows and the latest Arabic movies.

Samsung also unveiled the latest additions to its audio product lineup, including the new soundbar lineup with the wireless rear speaker kit  that creates a “True” surround sound system without any wire, and Samsung’s Wireless Audio 360 Speakers that deliver the ‘sweet spot’ everywhere in the home with proprietary ‘Ring Radiator’ technology for a rich and vibrant audio experience.

Groundbreaking Technologies for Smarter Living in the Home

Samsung has introduced first-of-its-kind technologies to bring real innovation to the home. Transforming the home category from nice to have, to can’t live without, Samsung Digital Appliances pave the way for a smarter living with simple, thoughtful innovations that offer improved flexibility, convenience and functionality.

The pioneering Samsung RT7000 refrigerator with Twin Cooling Plus technology is the new and only Top Mounted Fridge with two independent cooling systems for each the fridge and freezer, which offers consumers flexibility with cooling and storage depending on their needs. With five (5) conversion modes, it is adaptable and saves energy depending on the user requirements.

Georges Barakat, Senior Manager of Samsung Middle East and North Africa, explains about the new Samsung Add Wash front-load washer.

Samsung technologies are also redefining freshness when it comes to frozen food. The groundbreaking Precise Chef Cooling technology has now been applied to the freezer of the new T9000 4-Door Flex Refrigerator so consumers can experience ‘first day fresh’ food every day, even with frozen produce.

The new range of Samsung washing machines now come with the much needed practical solutions for an easier laundry experience. The new Samsung Add Wash front-load washer enables consumers to add items or additional fabric softener during wash cycle using the additional Add Door located on the upper part of the main washer door.

Breaking Barriers for Progress in Mobility

At the MENA forum, Samsung stressed the importance of expanding the Samsung ecosystem of connected devices and reiterated its commitment to developing products and services that can support users’ different lifestyle needs and work seamlessly together to make their lives easier.

Breaking new ground in productivity and innovation, Samsung announced a brand new mobile product category with the introduction of its Galaxy TabPro S, which integrates the most popular features of laptops and tablets. In less than a year, Samsung has also taken its virtual reality platform from concept to widespread adoption by expanding the compatibility of the Gear VR to a wide range of Samsung devices making virtual reality accessible to millions.

Maintaining the heritage of functional design through its wearables and mobile products, Samsung introduced the Gear S2 Classic with two new unique color variants—Rose Gold and Platinum, reflecting its commitment to bringing more choice with new material varieties to its consumers. Samsung also unveiled the Samsung Galaxy A (2016), a stylish mobile device that combines a large screen and a narrow 2.7 mm bezel for a superior viewing experience, perfect for customers who are not only practical, but want to express their personal style.

Committed to expanding its partner ecosystem to enhance regional consumers’ viewing experiences, Samsung also revealed that its customers will receive limited subscriptions to premium regional content with every purchase of the Samsung Galaxy View. The 18.4” Full HD screen offers an unprecedented mobile entertainment experience, further enhanced by a one year free subscription to beIN sports, as well as three month free trials to Shahid Plus, Telly, Starz Play and icflix.

During the keynote address, Samsung also presented its vision for the Internet of Things, and how its strategies translate into products, platforms and forging novel connections across a variety of industries.

Samsung introduced innovative components, such as the bio-processor, an all-in-one chip which can process several different biometric signals specifically designed for health orientated wearable devices.

Samsung Electronics announced its latest Galaxy A smartphones that offer premium design, easy mobile payment technology and enhanced camera features. The Galaxy A (2016) incorporates Samsung’s latest in innovative design and technology, giving consumers the ability to express their individuality with powerful performance in three screen size options: 5.5-inch for the A7, 5.2-inch for the A5 and 4.7-inch for the A3.

“At Samsung, we are committed to continued innovation, inspired by the feedback and needs of our wide range of consumers,” said JK Shin, CEO and Head of Samsung’s IT & Mobile Business. “With the introduction of the Galaxy A (2016), we took the consumer feedback on our original Galaxy A models and made thoughtful and impactful improvements offering consumers a seamless convergence of style and performance for their everyday lifestyles.”

The Galaxy A (2016) continues the latest Samsung Galaxy design heritage, combining metal and glass to create a beautifully harmonious premium design. The new Galaxy A provides a superior viewing experience with a narrower bezel.

Now the Galaxy A5 and Galaxy A7 (2016) support Samsung Pay, Samsung’s simple, safe and virtually anywhere mobile payment service. Protected by fingerprint verification, Samsung Pay works with both Magnetic Secure Transmission (MST) and Near Filed Communication (NFC) technologies.

The Galaxy A (2016) also comes equipped with an enhanced camera system for both brighter and clearer photos and videos. This advanced system includes Optical Image Stabilization (OIS) to prevent image blurring, as well as a front and rear F1.9 lens to allow users to take optimum photos in dark conditions. What’s more, with Samsung’s Quick Launch feature, double clicking the home button launches the camera in less than a second. Consumers can also take their best selfie yet with features including Wide Selfie, Palm Selfie and Beautifying Effects.

The Galaxy A (2016) will be available in China in mid-December 2015 and will be expanded to global markets.

Full details and product images are available at www.samsungmobilepress.com.

* Features and functions will vary by market.

* Network may differ by markets and mobile operators.

* Samsung Pay launches may vary by market-readiness.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.