IFA 2022’s Samsung Town brought excited visitors together to experience Samsung Electronics’ latest products.

At the event, you can find the European Bespoke Home series, Bespoke Infinite lineup, premium high-definition screens including the Micro LED and Odyssey Ark and an upgraded mobile lineup including the Galaxy Z Flip4, Z Fold4, Watch5 and more. Let’s explore the Samsung Town exhibition space at IFA 2022, filled with Samsung’s newest products, interactive exhibits and more through the photos below.

▲ Samsung showcased the Bespoke Home lineup at its Samsung Town exhibit at IFA 2022.

▲ The Bespoke Home lineup helps consumers personalize their kitchen’s interior design by allowing them to select the color and materials based on their preferences. At this year’s IFA, you can find the Bespoke Kitchen Package that displays induction cooking, a dishwasher, oven and more, on top of the Bespoke Home series that features a new washer and dryer.

▲ The Bespoke Jet features a Digital Inverter Motor, providing strong durability and suction power.

▲ Experience the high-quality 990 PRO SSD, optimal for gaming and other intensive graphics work. The 990 PRO offers enhanced functionality for gaming, 4K and 8K high resolution videos, 3D rendering, data analysis and more for situations that require super-high data processing work, all thanks to improved speed and high power efficiency.

▲ An overview of Samsung’s visual display exhibition. Visitors were captivated by the Odyssey Ark gaming screen, Neo QLED 8K, Micro LED at the booth.

▲ Visitors tried out the many functions of The Freestyle, a portable screen. The Freestyle, able to freely rotate 180 degrees, can create an ideal screen size with the Easy Set Up function. Simply place the device anywhere and the Freestyle adjusts the focus and keystone automatically.

▲ The Frame, a lifestyle TV, showcases top-tier, 4K ultra high resolution screen quality,¹ powered by Quantum Dot technology. The Frame is equipped with Matte Display, which enhances viewing experiences with reduced reflections, offering realistic picture quality regardless of the lighting conditions.

▲ Odyssey Ark, a new gaming screen, offers an immersive experience, captivating visitors’ attention.

▲ Samsung’s Neo QLED 8K provides the best resolution and most vivid picture quality in the industry, but also offers optimized gaming functions for users.

▲ The booth also featured Samsung’s full lineup of mobile devices and wearables. Visitors could experience and try out the new mobile products unveiled at Galaxy Unpacked in August such as the Galaxy Z Flip4, Z Fold4, Watch5, Watch5 Pro, Buds 2 and more.

¹ 32-inch model offers FHD screen quality.

Founded in 1953 as Die Gute Industrieform e.V., the iF Design Award conducts comprehensive evaluations of differentiation and impact, among others, in a total of nine categories — Product, Packaging, Communication, Professional Concept, Interior Architecture, Architecture, Service Design, User Experience (UX) and User Interface (UI).

“It is important for a design to connect the changing values with innovative technologies,” said Jinsoo Kim, Executive Vice President at Corporate Design Center in Samsung Electronics. “We are committed to offering a meaningful experience that both meets the various demands of customers and improves the quality of our lives.”

Three Gold Award Winning Products Recognized for Designs That Offer Customized Experiences to Different Lifestyles

The Freestyle is a portable screen that can display as large as 254cm in diagonal length depending on the environment where it is used, be it on the wall, the ceiling or the floor as it rotates 180 degrees.

Thanks to its lightweight and minimal design, The Freestyle is highly portable, allowing the user to hold it in one hand, and can be used with ease both indoors and outside such as on camping sites. Depending on each individual lifestyle, it can also be used as a Bluetooth speaker or as an ambient lamp that can glow light in various colors.

The Galaxy Z Flip3 was honored for its iconic and compact design that comes with premium features and exclusive foldable experiences, providing a truly personalized smartphone experience. With Galaxy Z Flip3’s unique form factor, users are able to enjoy the full smartphone experience when unfolded and pocketable design when folded in half. Not only is the design refined by providing a large Cover Screen, but it also maximizes the usability by allowing users to view notifications and capture a quick photo even when folded.

The vacuum cleaner The Bespoke Slim also won the Gold Award for its simple design that blends well with the surrounding living space. The Bespoke concept, which brings customized products to fit lifestyles and tastes, was applied to the product, improving the experience throughout the entire cleaning process from product storage to dust emptying.

Total of 71 Awards, From Product to UX Design, Including TV, Home appliance and Smartphones

With its designs being recognized in all categories at the iF Design Award 2022 including Product and User Interface (UI), Samsung Electronics won the most number of awards totaling 71.

In addition to the three Gold Awards, the Neo QLED 8K, the Bespoke French Door Refrigerator and the Galaxy Buds2 also won awards in the Product category.

The One UI 4, new interface of Galaxy smartphones that enables users to customize their devices, and the Galaxy Upcycling at Home, which allows users to build a smart home by recycling unused Galaxy phones into Home IoT devices were also recognized for the design excellence.

Today’s younger generations, including Millennials and Generation Z (or ‘Gen Z’), are all about expressing their own unique personalities through the decoration of their diaries, their personal computing devices, their rooms – and even their phones. Since customization has become the norm these days, it is only natural that the Galaxy Z Flip3 5G has become the perfect vehicle for these generations, as the phone boasts a trendy design and allows users to differentiate their device through various methods of customization.

This October, Samsung Electronics provided even more ways for users to personalize their device with the unveiling of the Galaxy Z Flip3 Bespoke Edition, which allows users to express their own taste through combining different design elements. Users can also take this one step further with the new Galaxy Watch4 Maison Kitsuné Edition and Galaxy Buds2 Maison Kitsuné Edition, which have been created in collaboration with the trendy fashion brand Kitsuné.

The multifaceted ways one can decorate their Galaxy Z Flip3 5G have been growing in popularity due to their unique nature and direct relation to the user’s taste. However, if you’re a beginner in the phone decoration game, Samsung Newsroom is here to introduce four top tips for decorating your Galaxy Z Flip3 5G.

1. Make Your Phone a Fashion Statement With Colors That Pop Out

Thanks to its visually appealing design and varied color swatches, Galaxy Z Flip3 5G is a fashion item and accessory within its own right. Just as a pop of color can totally transform your OOTD, the Galaxy Z Flip3 5G can also serve as a unique highlight item thanks to the exciting range of shades it is available in, as well as the range of colorful accessories available that allow you to match your mood or style of the day, whatever the season. You can even choose from a range of Galaxy Watch straps and Buds cases to take your accessory matching to the next level.

2. Showcase Your Style – As Well as Your Support – With Stickers

Decorating using stickers has always been a common way for users to customize their diaries or other personal items, such as laptops. Following the release of Galaxy Z Flip3 5G, more users than ever before have been using stickers to decorate their phones, as Galaxy Z Flip3 5G comes in a range of colors¹ – including the chic Phantom Black shade, the warm Cream shade and the lovely Lavender shade – that allows it to serve as a canvas with which users can express their own individuality. Why not pick up some cute stickers to decorate your phone case and make it truly and uniquely your own?

Furthermore, in celebration of International Red Panda (Lesser Panda) Day this September 18^th, Samsung worked with Da-seul Jeong (Aeso), the creator of the character Ompangi, to create lesser panda stickers for phone decoration. This collaboration was undertaken to raise awareness of the protection of endangered animals, a category that unfortunately lesser pandas are part of. Through using such cute yet important stickers as these, users can customize their phones not only to show their style, but also to actively show their support for all kinds of causes.

3. Make Your Phone Truly Your Own, From the Inside Out

Previously, a user has been able to show off their personal style by using their phone’s home screen. But with Galaxy Z Flip3 5G, you can take this one step further and apply your unique personality to your phone case, as well, thanks to the wide range of accessories launched by Samsung through collaboration with a variety of movies, cartoons, sports teams and even food brands.

By checking out the ‘Featured Items’ page for accessories on the Samsung Members app, you can take a look at all kinds of accessories that are available thanks to these diverse collaborations; Knotted Donuts, Disney, Jill Stuart, Dragon Ball and more are among the brands Samsung has collaborated with so far.² From the wide range of collaboration accessories available, including smartphone ring grips, strap cases and clear case palettes, Samsung has created products that not only provide unique ways for users to express their style, but also ways for users to enjoy their phone with utmost convenience. These brand collaboration items are available for your Galaxy Watch, too, so that even when you aren’t holding up your smartphone, you are still able to showcase your true self whenever you want.

What’s more, the wider Cover Screen that comes with the Galaxy Z Flip3 5G provides even more screen real estate with which you can demonstrate your mood or interests – you can even decorate your screen with up to 15 images of your favorite animals, celebrities, characters or even your family members. While originally, the image shown on the Cover Screen would change automatically every time the screen was turned on, the recent One UI 4 update now lets you fix which images show up when according to your own preferences. Furthermore, a new color palette has been provided that lets you change your Home Screen, wallpaper and icons to suit your tastes, providing even more ways for you to express your own individuality.

4. Build Personality and Self-Expression Into the Very Design of Your Smartphone

If you are the type of person that enjoys a more minimal approach to decoration and prefers to leave the look of the phone the way it was when you first received it, then this custom-design approach might be perfect for you. Just because you enjoy a simple style doesn’t mean that your smartphone has to look like everyone else’s – and so with the Galaxy Z Flip3 Bespoke Edition unveiled this October, you can express your own tastes through the phone’s design itself. The Bespoke Edition offers two frame colors, black and silver, as well as five panel colors, blue, yellow, pink, white and black, which come together to provide a total of 49 design combinations.

Furthermore, just as some might switch up their style by changing their phone case, you can even switch the colors of the front and rear panels of your phone as you please thanks to the Bespoke Upgrade Care service, and the Galaxy Watch4 Maison Kitsuné Edition and Galaxy Buds2 Maison Kitsuné Edition provide even more subtle nods to decoration thanks to their witty yet simple design.

If you are not sure which colors make the perfect match for you, you can try out various combinations in person at your local Samsung Experience Store, or try out the combinations virtually in 3D at Samsung.com.

¹ Color swatches available for Galaxy Z Flip3 5G may vary by region or mobile operator.
²The availability of the collaboration accessories may vary by region or mobile operator.

Now, check out an unboxing video that shows how the brand’s aesthetic is realized on the wearable devices. The video even shows how you can take the attractive Maison Kitsuné theme beyond your wearables and apply it to your smartphone as well.

Take a look at the unboxing video below.

Samsung Electronics, a global leader in technology, announced today that 43 of its new product and service innovations received CES^® 2022 Innovation Awards honors, including four Best of Innovations accolades, from the Consumer Technology Association (CTA). The annual awards program spotlights standout design and engineering across multiple consumer technology product categories.

Samsung’s presence across multiple categories exemplifies its deep heritage developing cross-category innovations that propel the industry and society forward. This year, CTA recognized Samsung Honorees in a range of categories, including Computer Peripherals & Accessories, Computer Hardware & Components, Digital Imaging/Photography, Embedded Technologies, Gaming, Headphones & Personal Audio, Health & Wellness, Home Appliances, Home AV Components & Accessories, Mobile Devices and Accessories, Smart Home, Software and Mobile Apps, Sustainability, Wearable Technologies and Video Displays.

The CES Innovation Awards are sponsored by the CTA, the owner and organizer of CES – the world’s largest and most influential technology event. CES 2022 returns to Las Vegas next year, after a digital-only version of the event in 2021. Jong-Hee (JH) Han, President and Head of Visual Display Business at Samsung Electronics, will deliver the pre-show keynote address on Tuesday, Jan. 4 at 6:30 PM PST in the Venetian’s Palazzo Ballroom in Las Vegas, NV.

Some of Samsung’s award-winning products that earned accolades this year include the following:

Best of Innovation Award winner:

Samsung Galaxy Z Flip3 Bespoke Edition – The Galaxy Z Flip3 Bespoke Edition empowers people to express themselves by creating a device that’s truly their own. Choose the Galaxy Z Flip3’s frame options of Black or Silver, and front and back colors of Blue, Yellow, Pink, White or Black to build a phone to your style. With over 49 possible styles, Samsung brings the ultimate in customization. And it can go anywhere thanks to groundbreaking durability improvements, like IPX8 water resistance — the highest water resistance standard on any foldable phone — and its new Armor Aluminum frame, the strongest aluminum ever used on a Galaxy smartphone.

The Galaxy Z Flip3 5G also secured honoree wins in the Digital Imaging/Photography and Mobile Devices & Accessories categories.

Innovation Honorees:

Samsung Galaxy Z Fold3 5G – The Galaxy Z Fold3 brings Samsung’s leading smartphone camera technology to the groundbreaking foldable form factor — gaining recognition in both the Digital Imaging/Photography and Mobile Devices & Accessories categories. The Galaxy Z Fold3 continues Samsung’s pioneering legacy in foldable smartphones. It brings together innovations like IPX8 water resistance, and the first ever Under Display Camera and S Pen support on a foldable, all on a 7.6” screen that folds to fit in your pocket. With its impeccable craftsmanship and groundbreaking form factor, the Z Fold3 creates truly unique experiences — the ideal combination of productivity, performance and portability.

Samsung Galaxy Watch4 – Recognized in the categories of Health & Fitness and Wearable Technologies, the Galaxy Watch4 series is Samsung’s most innovative smartwatches yet, with a reimagined OS and UX, sophisticated design, and cutting-edge fitness features. The new BioActive Sensor — Samsung’s most advanced to date — empowers you to calculate your blood oxygen levels,¹ or track your heart rate. In fifteen seconds, the new Body Composition tool² offers insights to key measurements like skeletal muscle and body fat percentage. Plus, an all-new OS and UX make Watch4 act provide the most intuitive experience yet. The Watch4 series marks a new era of smartwatch innovation.

Samsung Galaxy A Series – Also winning in Mobile Devices & Accessories category is the Galaxy A series, a family of five smartphone devices packed with impressive features at a price that works for everyone. You can take stunning shots with powerful multi-camera systems, see immersive content on vivid displays and enjoy peace of mind with long-lasting, fast-charging batteries. Galaxy A series devices are versatile and accessible with leading features, from the A52 5G’s 120Hz refresh rate and IP67 dust and water resistance, to Samsung’s first-ever 5G device under $300: the A32 5G. No matter what you’re looking for, the Galaxy A series makes some of the most popular Galaxy innovations available to all.

Samsung Galaxy Buds2 – In the category of Headphones & Personal Audio, Galaxy Buds2 are recognized for continuing Samsung’s audio legacy with an innovative, ultra-comfortable fit and the essential features consumers love most — at the most accessible price in our Buds line-up. With an updated design that’s our smallest and lightest yet, Galaxy Buds2 provide all-day comfort. Plus, they deliver stunning sound and immersive audio with Active Noise Cancellation, dynamic two-way speakers and an enhanced Ambient sound mode. Buds2 deliver premium but accessible earbuds — bringing you an advanced sound experience wherever you are, while still looking stylish.

Samsung Galaxy Book Pro 360 – Samsung’s Galaxy Book Pro 360 reimagines the PC to meet the needs of mobile-first users, scoring it a win in the category of Computer Hardware & Components. Embedded with the mobile DNA of a Galaxy smartphone, it was designed to make your day-to-day experience more intuitive than ever. Enjoy powerful performance and smartphone-like connectivity — because the Book Pro 360 is our first 5G PC offered in the U.S. The Book Pro 360 also comes with an upgraded S Pen, so you can use your PC as a creative canvas. With a Super AMOLED display and fast charging all-day battery, this PC will help you conquer your day, at home and on-the-go.

Samsung SmartTag+ – Another Mobile Devices & Accessories winner, SmartTag+ helps you easily keep track of the important things in your life. Equipped with ultra-wideband (UWB) technology, SmartTag+ pinpoints the exact location of your misplaced items with best-in-class accuracy and range. Simply attach the Galaxy SmartTag+ to keys, purses, or even a pet’s collar, and you’ll never lose them again. Whether the item is in your room or across the neighborhood, just use your compatible Galaxy smartphone’s camera and AR arrows in the SmartThings Find service will point you to exactly where you left it. Turn anything into a trackable item with SmartTag+.

Samsung 30” Smart Induction Built-In Cooktop – Samsung’s Smart Induction Cooktop is recognized in the Home Appliance category. The Cooktop is first in the industry to be recognized for its ability to reduce energy use and lower emissions as you cook — all while maintaining outstanding performance. It’s received a 2021-2022 ENERGY STAR^® Emerging Technology Award in the Residential Induction Cooking Tops category. The Cooktop features four burners and innovative cooking modes, which offers precise temperature control, much like a gas burner.

Samsung Top Load Washer (WA7700A) – Samsung’s Top Load Washer with Auto Dispense also wins in the Home Appliance category. Samsung’s bringing its popular Auto Dispense feature to the top load category, making laundry more intuitive with premium features and design. The Washer includes other essential features to deliver an efficient and powerful clean, from a built-in water faucet to pretreat tough stains, to its Super Speed wash cycle that finishes a full load in as little as 28 minutes.

Samsung 512GB DDR5 RDIMM – The industry’s first 512GB DDR5 registered dual in-line memory module (RDIMM) for next-generation consumer electronics applications spanning artificial intelligence in high-performance computing, cloud and data center servers. The 512GB module features 40 integrated DRAM packages, each consisting of eight 16Gb DDR5 dies. The large-capacity, high-speed chips embrace a highly advanced low-voltage process, and use through-silicon via (TSV) technology to fully overcome substantial performance degradation in wire bonding connectivity. It is recognized in the Computer Hardware & Components category.

Samsung U.2 ZNS NVMe SSD (PM1731a 2/4TB) – The PM1731a is a state-of-the-art Solid State Drive (SSD) for enterprise and large data centers that supports long-awaited Zoned Namespace (ZNS) technology for the first time in the industry, earning another win in the category of Computer Hardware & Components. Extending the life of an SSD by three to four times compared to existing SSDs, and substantially increasing user storage space, the PM1731a will contribute greatly to the efficiency of large server/storage systems as the use of big data and AI in consumer electronics’ data applications continues to explode worldwide.

Samsung PCIe Gen5 NVMe SSD PM1743 (2/4/8/16TB) – Another winner in the category of Computer Hardware & Components, PM1743 is the industry’s fastest, largest capacity and most reliable U.2 SSD. Based on the PCIe Gen5 interface, it’s aimed at supporting the enterprise-server requirements of multicore processing systems to access, manipulate and save data in the widest range of consumer-facing enterprise environments with incredible efficiency.

Samsung ISOCELL HP1 – The ISOCELL HP1 scores a win in the category of Embedded Technologies, as the industry’s first 200MP 0.64μm mobile image sensor. The HP1 provides 16,384 x 12,288 effective pixels that match a 1/1.22” optical format. With a 4×4 pixel-binning technology, the sensor can merge 16 pixels into one large 2.56μm-sized pixel to produce bright 12.5MP images with less noise in low-light environments. The sensor can also capture crystal-clear videos at ultra-high definition of up to 8K 30fps.

¹ The Blood Oxygen (SpO2) feature is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease. It is currently not available in Algeria, Angola, Canada, France, Iran, Libya, Japan, South Africa and Thailand.

² Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis or treatment of any medical condition or disease. The measurements are for the user’s personal reference only. Do not measure your body composition if you have an implanted pacemaker or other implanted medical devices. Do not measure your body composition if you are pregnant. Measurement results may not be accurate if you are under 20 years old. Availability of this feature may vary by country or region.

If you didn’t manage to catch the livestreamed event in its entirety, you can catch up on all the latest announcements by taking a look at the replay video below, and be sure to stay tuned to Samsung Newsroom for the full event coverage and more information about these latest devices.

The partnership brings Maison Kitsuné’s playfulness into the Samsung Galaxy, with the iconic Maison Kitsuné Fox logo coming to life in playful and creative ways on the Galaxy Watch4 and Galaxy Buds2. Maison Kitsuné’s signature aesthetic is infused into every aspect of the Galaxy special edition wearables, from the watch straps and watch faces to the earbuds and their case. A refined new hue, Moonrock Beige, was also created specifically for the collaboration. It channels the overarching Galaxy theme while striking the perfect balance between trendy and chic.

“We are ecstatic to be bringing our distinct style and iconic Fox logo to Samsung Galaxy wearable designs,” said Maison Kitsuné co-founder Gildas Loaëc. “We loved the idea of the Maison Kitsuné Fox traversing the galaxy and we had a lot of fun coming up with the new Moonrock Beige color and other subtle motifs and design elements that illustrate the Fox’s journey through time and space.”

Timely Fashion and Smart: Galaxy Watch4 Maison Kitsuné Edition

The Galaxy Watch4 Maison Kitsuné Edition has Moonrock Beige straps punctuated with a charming Fox-shaped hole and delicate engravings for an eye-catching look. It also includes an additional custom Stardust Gray strap featuring the Maison Kitsuné lettering, so users can alternate looks and switch up their style. The Galaxy Watch4 Maison Kitsuné Edition also comes with Galaxy Watch4’s holistic suite of robust wellness features and One UI Watch, Samsung’s most intuitive user interface yet.

When Style and Sound Collide: Galaxy Buds2 Maison Kitsuné Edition

The Galaxy Buds2 Maison Kitsuné Edition also come in Moonrock Beige and are housed in a sleek Stardust Gray leather case emblazoned with a reimagined Maison Kitsuné Fox Head logo. The right earbud features the Fox’s head, while the left earbud showcases its tail, meant to represent an uninterrupted journey through the Samsung Galaxy. Users can revel in rich, premium sound quality and fully immerse themselves in crisp and clear audio experiences, thanks to dynamic two-way speakers, enhanced Active Noise Cancellation and the comfortable fit of the Samsung Galaxy Buds2.

To take the design collaboration beyond products and craft a broader and richer overall experience, a playlist curated by the brand’s music label Kitsuné Musique was also created especially for the partnership. On top of that, users can also install an exclusive Maison Kitsuné phone theme by tagging an NFC card that comes in the box of the Galaxy Watch4 Maison Kitsuné Edition or Galaxy Buds2 Maison Kitsuné Edition case.

“The Galaxy Watch4 and Galaxy Buds2 Maison Kitsuné Edition are an exciting fusion of Samsung Galaxy’s latest wearable technology and Maison Kitsuné’s multi-faceted Art de Vivre,” said Stephanie Choi, Senior Vice President and Head of Global Marketing for Samsung Mobile. “We’re melding tech with fashion and music to let consumers enjoy better living and wellness in a playful way.”

The Galaxy Watch4 Maison Kitsuné Edition and Galaxy Buds2 Maison Kitsuné Edition can be ordered starting Oct. 20, with a limited number of products available in select markets. For more information, visit Samsung Global Newsroom, SamsungMobilePress.com, News.Samsung.com/Galaxy or Samsung.com.

About Maison Kitsuné
Created in 2002 by Gildas Loaëc and Masaya Kuroki, Kitsuné offers a unique, inspirational Art de Vivre blending a fashion brand (Maison Kitsuné), music label (Kitsuné Musique) and cafés, roasteries, bars and restaurants (Café Kitsuné). Over the last nineteen years, the multi-faceted Paris-meets-Tokyo brand has consistently grown and increased its international influence organically, building a loyal fan base all over the world.

Samsung Newsroom tested out the new, powerful Galaxy Watch4 and Galaxy Buds2, which together offer a tool for enjoying media content, a channel that connects you to the outside world, and a personal assistant that manages your schedule and your health.

[Question 1] Will the Galaxy Watch4 go well with any style?

A thinner design that’s seamless and flat and fits your wrist just right

▲ The Galaxy Watch4 series features two models: the Galaxy Watch4, featuring a minimalistic design, and the Galaxy Watch4 Classic, which features a ring-shaped bezel. The 40mm Galaxy Watch4 was used to create this guide.

A watch is an item that spends a long time on the user’s wrist. This means that a design that suits any situation or style is a must, whether it’s a casual day or a formal setting. For the Galaxy Watch4, Samsung Electronics applied a modern, stylish design with a ring shape, which is the most familiar watch shape.

The feeling of comfort was kicked up a notch with the Galaxy Watch4’s profile. Compared to the previous version, the watch has not only gotten thinner, but it also comes with a flat display that sits flush against the user’s wrist. The smooth form, created by the harmony of the screen, body and strap, amplifies the device’s ‘clean’ design. The matte texture of the device adds to its modern vibe.

When you want to clearly express your uniqueness, the simplest and most effective way is to change the watch strap. Samsung offers a colorful lineup of straps, so you can create your own unique style.

It’s also very easy to swap a strap. Simply slide the band’s spring bar to one side to remove the strap. To replace it, simply place the side of the strap without the spring bar into the lug and slide the spring bar inward to connect it. Unlike previous versions, in which strap size differed by lineup, the Galaxy Watch4 series’ straps are all standardized to 20mm.

[Question 2] How has the Galaxy Watch4’s Wearable Ecosystem expanded?

Featuring One UI Watch and Wear OS Powered by Samsung, the Galaxy Watch4 functions like it’s one with your smartphone

Because we use up to dozens of apps per day, the Galaxy Watch4 features even more enriched apps with a new unified smartwatch platform in collaboration with various industry leading partners. Tap the Google Play icon on the home screen and you’ll see various categories of apps, including ‘Applications from Your Phone’, ‘Recommended Applications’, ‘Audio Streaming’, ‘Clock Applications’ and more. You can quickly find the app you’d like to use.

▲ When downloading an app that connects to your Galaxy Watch4, your Galaxy Watch4’s name will appear alongside your smartphone’s name under the ‘Install’ button. When both boxes for the two devices are checked, the app will be downloaded on both devices at the same time.

The Galaxy Watch4 series comes with a new OS and One UI Watch, which adds more seamless experiences to the Galaxy ecosystem. When users install an app on their smartphone that is compatible with the Galaxy Watch4, the app will be automatically installed on their Galaxy Watch4 as well. If users block a call or message on their Galaxy Watch4, that call or message will be automatically blocked on their smartphone too. As such, changing app settings on one device will immediately cause the same changes to be made on the other device, creating a consistent user experience.

The Galaxy Watch4 also offers users a seamless camera experience. When users tap the icon for the app that acts as a camera shutter, their smartphone’s camera app will automatically open. The watch can be used as a viewfinder for the camera, which comes in handy when taking pictures from multiple angles. For example, let’s say you have to take a group photo with your Galaxy Z Flip3. Simply place the device down and use the camera viewfinder on your Galaxy Watch4 to frame your photo. After that, simply tap the button on your smartwatch to take a nice, natural photo.

Want to easily control music or videos that are being played on your smartphone? The Galaxy Watch4’s Media Control feature allows you to do just that. To access it, head to the Settings menu in the Galaxy Wearable app on your smartphone and choose Display. Once there, turn on the ‘Automatically open the media control’ feature. Once you’ve done that, the content you play on your smartphone will simultaneously play on your watch’s screen. You can also use this feature to change songs or adjust the volume.

[Question 3] How can I customize my Galaxy Watch4?

Make your watch your own with custom-made watch faces and detailed fitness data

Whether it’s with the messaging application, calendar or media player, the Galaxy Watch4 is there for your every moment. The device can be customized to fit your lifestyle. When you swipe left from the main screen, various tiles will appear. Tapping on that screen for a few seconds will enable editing. It’s very useful because you can arrange the order of the widgets by prioritizing the most frequently used ones in your daily life and instantly removing the ones you don’t use.

▲ If you choose the Galaxy Watch4’s AR Emoji watch face, you can use an emoji that is based on your face as your watch face. You can make your watch truly your own by customizing your emoji’s hair, outfit, accessories and more.

The watch face that users choose clearly expresses their unique characteristics. Tap on the home screen for a few seconds and you’ll see various types of watch faces appear. You can choose one of the premade options or tap the ‘Get started’ button to customize the watch face’s style, colors, complications and more. If you’d like to edit your selection more closely, you can open the Galaxy Wearable app on your smartphone and continue editing on a larger screen.

Many users who enjoy playing various sports and are interested in health know how important body composition is. Samsung has reflected this need by introducing a new Samsung BioActive Sensor in the Galaxy Watch4. Users can instantly measure various health indicators with a single sensor on their wrist.

To use it, launch the ‘Body Composition’ tile and tap the button to start measuring. Then, place your middle and ring fingers on the two buttons on the side to check your skeletal muscle mass, basal metabolic rate, body water percentage, total body fat and more. It’s good to not only understand your body on a deeper level, but also set up goals and manage your health by consistently taking measurements.

If you’d like to better understand your body and monitor your condition, then it would be a good idea to take a look at the Sleep function. If you go to bed wearing the Galaxy Watch4 with the Blood Oxygen During Sleep feature turned on, you’ll be provided with a detailed graph of your blood oxygen levels while you were asleep. If you snore often, then the Snoring Detection feature will come in handy as well. If you go to sleep with your watch with the feature turned on, the watch will not only detect and measure your snores, but it can also record them as well. Using this comprehensive health management feature, you can record your daily physical activities and keep yourself motivated.

[Question 4] Can the Galaxy Watch4 keep up with my busy day?

Usability has been significantly enhanced with processor, display and memory upgrades.

In order to support users’ various lifestyles, a smartwatch needs to offer a smooth and error-free user experience. The Galaxy Watch4 series delivers seamless usability by offering 10x better GPU performance than the previous version, as well as 20 percent better CPU performance and 50 percent better RAM. When scrolling from top to bottom or swiping right from the home screen, and even when using multiple apps at the same time, the watch functions smoothly without any glitches.

Because we look at our watch’s screen more than a dozen times per day, the resolution and definition of the display are important as well. The resolutions of the 44mm Galaxy Watch4 model and the 46mm Galaxy Watch4 Classic model have been enhanced to 450 x 450 pixels to offer a differentiated experience. In addition, the built-in memory for each model has been expanded to 16GB to enable users to store as many apps, songs and photos as they like. The watches support fast charging as well, which means that a full charge provides up to 40 hours of use, while a 30-minute charge provides up to 10 hours of use. With the fast-charging feature, you can use your watch all day without worrying about it turning off.

[Question 5] Can the Galaxy Buds2 accentuate your look like a piece of jewelry?

The lightest model in the Buds series yet, the Galaxy Buds2 fit perfectly in your ears with their compact size.

The Galaxy Buds2 have become even smaller and lighter to suit users’ dynamic lifestyles. Each earbud weighs just five grams, which makes the Galaxy Buds2 the lightest model in the Buds series so far. If you look at the glossy white case while it’s closed, you’ll notice a thin line of color that matches that of the earbuds. Unlike the exterior, the interior of the case is made of a matte material, accentuating the earbuds’ modern charm.

[Question 6] Are the Galaxy Buds2 comfortable for long-term use?

With multiple ear tip sizes and an earbud fit test, the Galaxy Buds2 are designed to fit snugly in your ears.

When you are traveling long distances or would like to concentrate on something, earphones are essential. The most important aspect when it comes to earphones is comfort. After all, if you’re wearing them all day, you want them to be as comfortable as possible. Samsung offers a total of three earbud tip sizes with the Galaxy Buds2, so you can choose the size that fits your ears just right.

After choosing the right ear tip size, it’s time to test them out. This is important because if you don’t wear earbuds properly, outside noise might be able to seep through. The Galaxy Wearable app’s Earbud Fit Test feature makes it easy to ensure a proper fit. Once you put the earbuds on and start the test, you’ll hear a short song. If the fit isn’t right, then the app will tell you to “Try adjusting your (left or right) earbud or changing the ear tip,” and it will show you how to put them on again. You can adjust the fit by changing the ear tip size or pushing the earbuds further into your ears. When the earbuds fit well, the words “Good fit” will appear on the screen. You can then enjoy the best sound quality.

[Question 7] From enjoying content to voice calls, how much has Samsung enhanced the Galaxy Buds2’s performance?

Utilize colorful features that can help you concentrate on sounds wherever you are.

Sometimes, when you’re taking public transportation or walking outside, you just want to focus on your music. The Galaxy Buds2’s Active Noise Cancellation feature blocks unnecessary noises to allow users to focus on listening to their favorite content. Using the Active Noise Cancellation feature when next to a busy road makes it possible to enjoy an immersive experience.

With the Galaxy Buds2, there’s no need to talk louder when making a call in a noisy place. That’s because the Galaxy Buds2 feature three microphones and a voice pick-up unit that remove noise so the person on the other line can hear you clearly even when you’re talking in a place with lots of wind or echo. If you usually use the Active Noise Cancellation feature, you can choose to turn it off if you don’t want to use it while talking on the phone. Open the Galaxy Wearable app on your smartphone and turn on ‘Use Ambient sound during calls’. If you usually use the Active Noise Cancellation feature, the earbuds will switch to ambient sound mode to enhance your phone calls with sound that feels natural.

For those times when you want to listen to music while working or when you don’t want to miss an announcement when using public transportation, it’s a good idea to customize your earbuds’ noise controls and decide just how much ambient noise you’d like to hear. If you head to ‘Earbuds settings’ in the Galaxy Wearable app on your smartphone, you’ll be able to calibrate how much ambient sound you’d like to hear through each earbud. You can also adjust the softness or clearness of the ambient sound, which can be useful adjustments for different situations.

There’s also a feature that allows you to adjust the volume to your liking while watching content. To do so, go to the Galaxy Wearable app’s Labs menu and turn on ‘Double tap earbud edge’. To lower the volume, double tap the edge of the left earbud. To raise the volume, double tap the edge of the right earbud. This will be easier to understand if you imagine yourself tapping on the tragus in the inner part of your ear. This feature can be useful throughout your day, as it allows you to easily control the volume without taking out your smartphone.

[Question 8] How has Samsung strengthened the Galaxy Buds2’s connectivity within the Galaxy Ecosystem?

Enjoy smooth transitions between devices with Auto Switch, and connect the Galaxy Buds2 to the Galaxy Watch4 to customize settings.

If you use various Galaxy devices, such as a smartphone, smartwatch and tablet, then Auto Switch, which allows the Galaxy Buds2 to automatically alternate between devices, can be very useful. With this feature, the Galaxy Buds2 can be instantly paired to each Galaxy device without having to go through the hassle of connecting or disconnecting the earbuds from each one. Let’s say you were watching a lecture on your Galaxy Tab when someone called you on your Galaxy Z Flip3. In that case, your Galaxy Buds2 would automatically switch to your smartphone to allow you to take the call. After the call, the earbuds would switch back to being connected to the Galaxy Tab, so you could continue what you were doing without interruption.

You can also adjust Galaxy Buds2 settings on your Galaxy Watch4. Simply launch the Galaxy Watch4’s Buds Controller app and you’ll be able to view your earbuds’ status and adjust various settings. You can turn noise cancellation on or off, change touch control settings, and even view how much battery your earbuds have at any time, allowing you to enjoy a smarter wearable experience.

Sound is about personal preference, meaning that even the experience of listening to the same song can give people varying levels of satisfaction. While the purpose of earbuds is to reflect sounds as accurately as possible, an equalizer feature that tailors frequencies to users’ preferences can lead to a richer listening experience.

This year, Samsung launched the Galaxy Buds2, which are packed with optimal performance capabilities in addition to being both compact and lightweight. The fine-tuning of the equalizer in the Galaxy Buds2 was done in collaboration with famous musician Charli XCX to ensure the earbuds would deliver a broad range of truly refined sound options.

Newsroom met with the developers of the Galaxy Buds2 to hear about their collaboration with Charli XCX and the exciting, tailored sound provided by Samsung’s newest earbuds.

Authenticity of Sound – A Message From the Galaxy Buds2 to Users

▲ (from left) Byungmin Lee, Kihun Kim, Yunjin Ham, and Saejin Cha, the developers and marketers for the Galaxy Buds2 from Samsung’s Mobile Communications Business

Samsung has set a new standard for advanced wireless earbud performance with the launch of each new product in the Galaxy Buds series. It has also strived to provide other advanced specs that are typical to great earbuds. Thanks to these efforts, the Galaxy Buds series has received rave sound quality reviews from audio enthusiasts. “In addition to being designed to provide excellent sound quality by default, the Galaxy Buds2 are also meticulously designed to suit users’ varied preferences,” said Kihun Kim. “We wanted an increasingly broad range of people to benefit from such advantages.”

▲ Yunjin Ham from the Digital Marketing Group at Samsung’s Mobile Communications Business

The Galaxy Buds2 developers collaborated with a prominent artist, Charli XCX, whose musical prowess and strong social media presence made her the ideal candidate for the project. “We wanted to bring in a musician who really connects with the public,” related Yunjin Ham. “We also thought that Charli XCX’s fashionable, creative vibe was a great fit for the sound of the Buds2.”

Generally, experts review products after their launch. This time though, the developers consulted with the artist from the development stage. “We asked the artist to try the Galaxy Buds2 out at an early stage and then worked with her to improve the products in such a way that they would do the music they were playing justice,” explained Saejin Cha.

Collaborating With Charli XCX for Enhanced ‘Bass Boost’ and a Fine-Tuned Equalizer

▲ Kihun Kim from the Audio Group at Samsung Electronics’ Mobile Communications Business

People have their own preferences when it comes to listening to music, with some preferring crisp treble and others prioritizing powerful bass. The equalizer feature therefore brings even more enjoyable listening experiences to users by allowing them to emphasize their favorite parts of the sound.

The Galaxy Buds2 provide six equalizer modes – ‘Normal’ (which provides an effect that is close to the original sound), ‘Bass boost’, ‘Soft’, ‘Dynamic’, ‘Clear’ and ‘Treble boost’. Bass boost mode, in particular, was optimized through the collaboration with Charli XCX. “Charlie XCX was very satisfied with the Galaxy Buds2,” related Kihun Kim. “She said that she especially liked the powerful sound of the Bass boost mode, but that it’d be nice if each sound could be more clearly distinguished. We took her feedback and fine-tuned the equalizer so that Charli XCX’s voice stood out and was complemented by the rich bass.”

▲ Charli XCX wears the Galaxy Buds2 while shooting the music video for her new song ‘Good Ones’.

More recently, Samsung and Charli XCX have continued their collaboration remotely. Charli XCX has also provided input on the color and design of the earbuds, and has suggested that she wants to wear the Galaxy Buds2 in her new music video, which will be released on September 2. “The bass and vocals are mesmerizing in Charli XCX’s new song ‘Good Ones’,” related Yunjin Ham. “I would like to recommend that users turn on the Galaxy Buds2’s Base boost mode when listening to this song.”

And the developers have shared other equalizer tips to help users further enrich their listening experiences. They recommend that users utilize Normal mode when listening to most kinds of music, including pop songs, and that they employ Treble boost mode when they want to accentuate a singer’s voice. When users are listening to chamber music or want to focus in on a single instrument during a solo, they should try the Clear mode, while Dynamic mode is recommended for orchestra music. “Sound is all about each individual’s tastes,” said Kihun Kim. “So, rather than setting a default standard for which mode the user should listen to, it’s better to let the user pick their favorite mode. It’s a good idea for users to listen to various songs in a single mode to find out which one they prefer too.”

The Secret of Exceptional Sound Quality: Harman Target and the 2-Way Speaker

The fundamental role of earbuds is to deliver audio that is as close as possible to the original sounds they are playing back. For the Galaxy Buds series, the world’s biggest audio company Harman International sets the standard as far as sound quality with its Harman in-ear target curve. The goal of the Harman target is to deliver sound of a quality that is on par with what would be delivered by high-end loudspeakers in an ideal listening environment. “The Harman target is the result of research that is being done over an extended period of time to find the ideal sound spectrum for users,” explained Kihun Kim. “The Galaxy Buds2 deliver the experience of listening to a Hi-Fi audio system in an earbud form factor.”

▲ Byungmin Lee from the Advanced TWS Lab at Samsung Electronics’ Mobile Communications Business

It is the 2-way driver in the Galaxy Buds2 that allows them to deliver highly balanced sound – from dynamic bass to clear treble. The developers came up with the compact 2-way driver in order to maintain driver performance while also making the solution small enough to fit into compact earbuds. “Usually, you need big drivers for excellent performance,” said Byungmin Lee. “But we were able to maintain performance while not only utilizing small parts, but also striking a balance between design and function.”

In addition to delivering refined sound quality, this also makes the sound of videos even more vivid. The developers also checked how well narrated content like audiobooks was being delivered by the Galaxy Buds2, with Byungmin Lee giving some useful tips. “It’s a good idea to use Treble boost mode when listening to content that is mainly comprised of speaking, such as TV and variety shows, and YouTube videos,” related Lee. “For media that is comprised mainly of special effect sounds, such as ASMR, users should use the Clear or Dynamic modes to enhance their experience.”

Enjoy Great Sound for Longer With Outstanding Comfort and Connectivity

▲ Saejin Cha from the Wearable Product Planning Group at Samsung Electronics’ Mobile Communications Business

The fact that users often wear wireless earbuds for extended periods of time means that comfort is of the utmost importance. The developers have therefore worked to make the Galaxy Buds2 earbuds as light and comfortable as possible so that users won’t experience any discomfort whatsoever, even when wearing the earbuds for extended periods. “The ‘Galaxy Earbud Fit Test’ feature has recently been added to the Galaxy Wearable app,” reported Saejin Cha. “This allows users to check whether they are wearing their earbuds correctly or not.”

With the increasing frequency of online meetings and lectures, microphone performance has had to evolve as well. The developers harnessed machine learning to remove static noise and enable the microphone to deliver the user’s voice more clearly. Connectivity has been improved in the Galaxy Buds2 as well, with the earbuds being compatible with all kinds of devices, including smartphones, PCs and tablets.

The Galaxy Buds2 also deliver a compact design while not compromising on their stellar performance. By delivering a host of refined equalizer modes, these earbuds are set to raise the bar as far as outstanding listening experiences. On her aspirations regarding the Galaxy Buds2, Yunjin Ham said, “We’ll keep working hard to establish the Galaxy Buds as the sound delivery standard among artists who are making music.”

Global artist and collaborator Charli XCX has also highlighted how the Galaxy Buds2 allow users to adjust their own audio settings and be drawn into the music even further. For more on her collaboration with Samsung, check out the interview below.

The event also saw Samsung announce Galaxy for the Planet, the company’s new mobile environmental sustainability vision with an initial set of 2025 targets to create a more sustainable Galaxy ecosystem.

In case you weren’t able to tune in to the full event, take a look at the video below for a replay of this August’s Unpacked showcase in its entirety, and be sure to check out Samsung Newsroom’s complete coverage of the event to learn more.

With a range of new features to take your audio experiences to the next level, Galaxy Buds2 not only make your voice clearer on calls but they also allow you to be completely immersed in your music, videos, and entertainment. Galaxy Buds2 are the lightest and smallest earbuds in the entire Galaxy Buds series and boast an iconic curved shape design that comes in four contemporary colors—graphite, white, olive, and lavender. Made to fit seamlessly into the Galaxy ecosystem and equipped with a long-lasting battery, Galaxy Buds2 deliver immersive sound experiences with an expressive, stylish case.

Take a look at the infographic below to learn more.

Samsung Electronics today opened the next chapter in foldable innovation with two new smartphones, the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G. Both devices are premium foldable smartphones built with the craftsmanship and flagship innovations Samsung users have come to love and expect. The third generation of these category-defining devices incorporates key improvements that Samsung foldable users have asked for—making them more durable with more optimized foldable experiences than ever before. From iconic design to immersive entertainment, Z Flip3 and Z Fold3 offer users unique new ways to work, watch, and play.

For those who need the ultimate device for productivity and immersive entertainment, Z Fold3 is a true multitasking powerhouse with next level performance, an undisrupted 7.6-inch¹ Infinity Flex Display, and the first ever S Pen² support on a foldable device. For those who want style that comes with function, Z Flip3 is the ideal device with its sleek, compact and pocketable design, enhanced camera features, and a larger Cover Screen³ built for quick use on the go.

“With Galaxy Z Fold3 and Z Flip3, Samsung is once again redefining the possibilities with foldable smartphones that empower users with the flexibility and versatility needed for today’s fast-paced world,” said Dr. TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “As a pioneer and industry leader in the foldable category, we’re proud to build on our legacy of innovation with the Z Fold3 and Z Flip3. These devices equip consumers with technologies that unlock new ways to maximize and enjoy every moment with an ecosystem built on openness and innovation.”

Advanced Craftsmanship Built to Last

Samsung users expect foldable devices that are built to last. That’s why this generation of Galaxy Z devices is built with unrivaled craftsmanship. For the first time ever on a foldable smartphone, Z Fold3 and Z Flip3 are equipped with IPX8⁴ water resistance, so users no longer have to worry when caught in the rain. Both devices are also built with our new Armor Aluminum—the strongest aluminum ever used on a Galaxy smartphone—along with the toughest Corning^® Gorilla^® Glass Victus to protect against scratches and accidental drops. In addition, both devices include a new protective film made of stretchable PET⁵ and optimized display panel layers resulting in a Main Screen that’s 80% more durable than previous devices.⁶

Samsung continues its legacy of foldable leadership with rigorous processes to create devices that remain reliable after years of use. The revolutionary Hideaway Hinge, first introduced on Galaxy Z Flip, enables the devices to stay in place at any angle for innovative user experiences with Flex mode.⁷ And thanks to enhanced Sweeper technology, the bristles inside the Hinge are now shorter, helping to repel dust and other particles and maintain the devices’ durability and seamless user experiences. Z Fold3 and Z Flip3 were also put through a strenuous folding test, verified by Bureau Veritas, to withstand folding 200,000 times.⁸ Plus, they’re equipped with the latest powerful 5nm AP and 5G⁹ band compatibility for the best experience inside and out.

Galaxy Z Fold3 5G: Ultimate Productivity and Entertainment

Unfold Z Fold3 to immerse yourself in theater-like viewing experiences and stay fully engaged in your favorite content on the uninterrupted 7.6-inch Infinity Flex Display—thanks to our new Under display camera technology. With minimum pixels applied on top of the camera hole, Z Fold3 features an increased viewable area so users get an unbroken canvas for their favorite apps. With the new Eco² display technology applied to the screen, it’s 29%¹⁰ brighter while consuming less energy.¹¹ Experience even smoother scrolling and quick device interaction with the Super Smooth 120Hz adaptive refresh rate now on both the Main and Cover Screens.

For the first time ever on the Galaxy Z series, Samsung is bringing its beloved Note series technology to Z Fold3—the S Pen functionality. Users can take advantage of fully optimized S Pen features on their foldable screen, which is a perfect fit for on-the-go multitaskers. On Z Fold3’s massive Main Screen, it’s easier than ever for users to jot down notes during a video call or check off a to-do list while reading emails, and Z Fold3 users can also power their creativity and productivity with our fan-favorite S Pen. S Pen for Z Fold3 comes in two options: S Pen Fold Edition and S Pen Pro.¹² Both feature a specially engineered retractable Pro tip with force limit technology to protect Z Fold3’s Main Screen for peace of mind while using the S Pen. This is Samsung’s best S Pen experience yet, with even lower latency for true-to-life composition—ensuring that notetaking and sending messages is seamless and intuitive.

Productivity seekers will also enjoy Z Fold3’s enhanced Flex mode features, which let you do more at once, such as joining a video call on the device’s top screen while checking meeting notes on the bottom. With Z Fold3’s updated Multi-Active Window,¹³ it’s even easier to make dinner plans over text while checking your calendar, all on the device’s large screen. And now on Z Fold3, users can create a shortcut and reopen apps in the same way later thanks to enhanced App Pair. Plus, they can use Z Fold3’s new Taskbar¹⁴ to quickly switch between apps without returning to the Home screen.

Z Fold3 is built with a sleeker, thinner, and lighter design for even better portability than Galaxy Z Fold2. It comes with a choice of three timeless colors: Phantom Black, Phantom Green, and Phantom Silver.

Galaxy Z Flip3 5G: The Ideal Balance of Style, Function, and Nonstop Fun

Z Flip3 empowers users to express themselves with bold color options, a sleek design, and premium features. With the choice of four trendy colors—Cream, Green, Lavender, and Phantom Black—plus new stylish ring grips and strap cases¹⁵ that make it even easier to hold and fold the phone, Z Flip3 is a device for true self-expression. For those in search of even more color options to fit their style, Samsung.com carries exclusive colors, such as Gray, Pink, and White.¹⁶

The redesigned Cover Screen is now four times larger¹⁷ and makes it easier to view notifications and messages without having to open Z Flip3. Users can keep up with their schedule, check the weather, and monitor their daily step count with new Cover Screen widgets or coordinate the Cover Screen wallpaper with their new Galaxy Watch4 or Galaxy Watch4 Classic for a matching look. And with Samsung Pay built directly into the Cover Screen, it’s never been easier to check out on-the-go at the local coffee shop.

Z Flip3 is also crafted to give users the best capability for capturing and sharing memories. Packed with some of our latest camera features, users can take even more stunning selfies hands-free with Flex mode. Or they can keep the device folded and capture a quick photo—and now, even video—right from the Cover Screen using enhanced Quick Shot by double-clicking Z Flip3’s power key. Plus, scrolling and sharing are super smooth, thanks to Z Flip3’s new 120Hz adaptive refresh rate.¹⁸

Z Flip3 is great for relaxing and watching a YouTube vlog or a TV show hands-free. Thanks to Z Flip3’s new, upgraded Stereo Speakers with Dolby Atmos^®, you get immersive sound with incredible clarity, depth and spatial effects, no matter what you’re watching or listening to. And the new Flex mode panel feature makes apps look better and easier to use. When the device is partially folded, Flex mode panel gives you new ways to interact with Z Flip3, offering a more convenient viewing experience by moving the video to the top half of the screen and the show’s controls—like brightness and volume—to the bottom half.

Optimized Foldable Experiences Open Up New Possibilities

With the Galaxy Z series, users will get access to more apps that take full advantage of the foldable screen. Samsung is expanding partnerships with leading companies like Google, Microsoft, and more, so users can enjoy more of their go-to apps tailored to their unique needs. Collaborate effectively with Microsoft Teams app: Enjoy optimized meeting experience adapting based on the Flex mode of your Galaxy Z series and the power of Office and Teams coming together. For the best productivity at work, Microsoft Outlook’s dual-pane mode for Samsung foldables enables users to read a full email while previewing others on the side, just like a desktop experience. To bring users even more choices, Samsung’s new Labs¹⁹ feature offers users the ability to optimize even more apps to the foldable screen when they need it.

Furthermore, Samsung continues to rethink how app developers can create amazing user experiences from anywhere. To provide them with more options while ensuring high-quality optimization, Samsung supports Remote Test Lab(RTL),²⁰ giving app developers the ability to directly install and test their applications in real-time, from wherever they are.

Galaxy Buds2: Buds for Everyone With Premium Sound and Comfortable Fit

Joining the Galaxy Z series are Galaxy Buds2 – designed for a comfortable fit made to be worn all day, and provide premium sound quality so you can immerse yourself in the moment, wherever you are. As one of the latest additions to the Galaxy Buds lineup, Galaxy Buds2 join the Galaxy Buds Live and Galaxy Buds Pro, providing more choices to consumers to fit their needs. As a part of the Galaxy ecosystem, Galaxy Buds2 make the perfect companion to your Galaxy smartphone, tablet, or smartwatch.

Whether you use your Galaxy Buds2 to listen to music or dial into a conference call, you’ve got all the features you need to immerse in yourself in your own world. The dynamic two-way speakers deliver crisp, clear high notes and a deep bass, while Active Noise Cancellation helps block out unwanted noise. If you need to hear your surroundings, simply tune back in with three adjustable ambient sound levels.²¹ And now your voice will be clearer on calls thanks to a new, machine learning-based solution that filters out a variety of distracting background noises.

Galaxy Buds2 are Samsung’s smallest and lightest earbuds yet boasting an iconic curved shape. For a more perfect fit, we’ve developed the ‘Earbud fit test’ in the Galaxy Wearable app. Choose from four contemporary colors²² —graphite, white, olive and lavender—to show off your personal style, and complete the package with third-party accessory cases.²³

Pricing and Availability

Samsung is committed to giving more consumers access to the unique foldable experience. That’s why we’re offering both Galaxy Z devices at the best prices yet. We’re offering Galaxy Z Fold3 at the lower price of $1,799.99, and Galaxy Z Flip3 for $999.99. Galaxy Bud2 will retail for $149.99, allowing more consumers to experience an immersive sound, with a comfortable all-day design, seamless connectivity and powerful features. The Galaxy Z Fold3 and Z Flip3 will be available for pre-order beginning August 11, and they will launch on August 27 starting with select markets, including the U.S., Europe, and Korea. Users that pre-order Z Fold3 or Z Flip3 will get a year of Samsung Care+²⁴ protection, our premium support service. Users’ phones will be covered from accidental damage, including screen replacement, water damage and back cover replacement.

Additionally, following two successful launches, Thom Browne and Samsung have partnered again, weaving impeccable design with pioneering technology for a collection that represents creativity and innovation in equal measure. Thom Browne’s signature colors border the new matte white finish, paired in perfect symmetry with the streamlined glass body. Shiny silver hinges add to the unique design approach, enhancing reflections of light, while leather accessories, with their finely stitched details, signify that you have entered the world of Thom Browne. The Galaxy Z Fold3 and Z Flip3 Thom Browne Edition will be available for pre-order beginning August 11, 2021 in select markets with limited numbers.

For more information about Galaxy Z Fold3, Z Flip3, and Galaxy Bud2, visit Samsung Global Newsroom, www.samsungmobilepress.com, news.samsung.com/galaxy or www.samsung.com. To access media assets and in-depth stories, please visit our virtual press room at www.samsungmobilepress.com/galaxyunpacked.

* All specifications and descriptions provided herein may be different from the actual specifications and descriptions of the product. Samsung reserves the right to make changes to this page and the contents herein, including without limitation, functionality, features, specifications, GUI, images, videos, benefits, design, pricing, components, performance, availability, capabilities, and any other product information, without notice.

¹ Measured diagonally, Z Fold3’s Main Screen size is 7.6” in the full rectangle and 7.4” when accounting for the rounded corners; actual viewable area is less due to the rounded corners.

² S Pen sold separately. Only Z Fold3 Main Screen has S Pen capability. Compatible only with the S Pen Fold Edition and S Pen Pro. All other S Pens or stylus pens not designed for Z Fold3 (including those by other manufacturers) may damage the screen.

³ Compared to Galaxy Z Flip 5G.

⁴ Flex mode supported at angles between 75° and 115°. For your convenience, it may be difficult to maintain Flex mode while moving due to shaking or other movement. It is recommended to keep the phone stationary while in Flex mode.

⁵ These results were backed by Bureau Veritas, the world leader in testing, inspection and certification services.

⁶ Requires optimal 5G network connection, available in select markets. Check with your carrier for availability and details. Download and streaming speeds may vary based on content provider, server connection and other factors.

⁷ Compared to Galaxy Z Fold2.

⁸ According to internal tests and measured by display panel basis. Compared to Galaxy Z Fold2.

⁹ IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust-resistant.

¹⁰ Polyethylene terephthalate

¹¹ Based on internal testing. Comparison is in reference to Galaxy Z Fold2.

¹² S Pen Pro is compatible with S Pen supporting device (Z Fold3, S21 Ultra, Galaxy Note series, Tab S7 FE, Tab S7/7, Tab S6 Lite, Tab S6, Tab S4, Tab S3, Tab Active Pro, Tab Active3, Tab Active2, Tab Active, Tab A 8.0 2019 with S Pen, Tab A 10.1 2016 with S Pen, Tab A 9.7 with S Pen, Tab A 8.0 2015 with S Pen, Note Pro – 12.2, Note 8.0, Note 10.1 2012/2014, Galaxy Book Pro 360, Galaxy Book Flex2, Galaxy Book Flex S Pen, Galaxy Book Flex 5G, Galaxy Book Flex α S Pen, Galaxy Book 10.6, Galaxy Book 12.0, Chromebook Plus V2, Chromebook Pro, Notebook 7 spin, Notebook S51 Pen, Notebook 9 Pen, Notebook 9 Pro).

¹³ Multi Active Window works with select applications; compatible apps growing through third party developers.

¹⁴ Requires the set up of Labs on your Samsung Galaxy device.

¹⁵ Accessories sold separately.

¹⁶ Online exclusive colors will be available on Samsung.com in 30 select markets starting from August 11^st, 2021.

¹⁷ Compared to Galaxy Z Flip 5G.

¹⁸ Available only on Main Screen.

¹⁹ Requires the set up of Labs on your Samsung Galaxy device.

²⁰ www.developer.samsung.com/remote-test-lab

²¹ Features including Active Noise Cancellation and Ambient sound require a Bluetooth^® connection. Advanced settings and features including Ambient sound volume are enabled through the Galaxy Wearable app on Android and the Galaxy Buds PC app on Windows. The Galaxy Wearable app on Android requires Android 7.0 or above and 1.5GB RAM or above, available through the Galaxy Store or Google Play Store. The Galaxy Buds PC app requires Windows 10 or above, available through Microsoft Store.

²² Available colors may vary by market, carrier and retailer.

²³ Third-party accessory case availability may vary by market, carrier and retailer.

²⁴ Samsung Care+ for Z Fold3 and Z Flip3 requires a free registration within 30days from the phone’s purchase date at Samsung Members or free.samsungcareplus.com. Fees apply in case of a repair incident to claim for the Samsung Care+ protection for Z Fold3/Z Flip3. Protection coverage, service, redemption and availability may vary by market. Full information on Samsung Care+ is available at www.samsung.com/samsung-care-plus/.