Technology Meets Wellness: Health Immersion Session

Samsung’s Health Immersion Session put health and wellness in the spotlight during marathon weekend. Led by global health experts, the program demonstrated ways Galaxy Watch8 supports holistic well-being:

• Dr. Julie Smith, a clinical psychologist and bestselling author, shared how guided meditation promotes mindfulness and emotional balance.
• Dr. Dong-seon Chang, a renowned brain scientist, explained how sleep and exercise influence brain health, recovery and stress resilience.
• Nisha Melvani, a registered dietitian and nutritionist, discussed the importance of balanced nutrition for overall wellness.

Hands-On Experiences With Galaxy Watch8 During Marathon Weekend

At the Vredestein 20km de Paris Expo, Galaxy Watch8 and Samsung Health took center stage with interactive activities that showcased how wearable technology enhances running performance and recovery:

• Running: Visitors measured their heart rate with Galaxy Watch8 while running on a self-powered treadmill.
• Sleep Insights: Guests discovered their sleep animal type and received personalized sleep tips.
• Antioxidant Index: Attendees measured antioxidant levels using Galaxy Watch8 and received immediate nutrition insights through carotenoid analysis reflecting fruit and vegetable intake.
• Selfie Wall: Participants captured and shared their race goals and aspirations.

Samsung’s RunnerzZz Program united a global community of passionate runners from seven countries, spreading the spirit of “Sleep Better, Run Better.” Participants experienced Galaxy Watch8 firsthand during pre-race jogs and the 20km race. By sharing their experiences on social media, they inspired others to pursue healthier lifestyles supported by wearable technology.

The weekend concluded with the 20km race, where thousands of runners filled the city’s streets. After crossing the finish line, participants were invited to celebrate and recover in the Samsung Health Victory Selfie Zone.

Culture Meets Technology at Street League Skateboarding Competition

At the Samsung booth during the SLS competition, fans engaged with immersive audio and visual elements that highlighted how technology connects with youth culture. They captured selfies using Galaxy Z Flip7’s FlexCam, embodying the dynamic spirit of skateboarding.

During the competition, athletes performed advanced tricks with Galaxy Buds3 Pro — blending motion and sound in an exciting demonstration. Afterward, they captured victory selfies with FlexCam to celebrate their wins.

Samsung Electronics is bringing people together through sound. The company will showcase the capabilities of Auracast technology by partnering with hearing-aid provider GN on a groundbreaking event at St. Paul’s Cathedral in London on May 16 to mark Global Accessibility Awareness Day (GAAD). Attendees wearing Galaxy Buds3 Pro or GN hearing aids will utilize Auracast, which allows a single audio source to broadcast to multiple receivers simultaneously, and embark on a unique journey of shared listening.

What’s Happening

Auracast microphones and transmitters will broadcast audio directly into participants’ Galaxy Buds3 Pro or GN hearing aids, decreasing background noise to enhance clarity. A select group was given the opportunity to discover the potential of Auracast at a pilot event on May 1.

“The Auracast experience with the tour guide was amazing,” said one participant. “Ordinarily I wouldn’t be able to join in with the tour because I would be unable to hear properly, but today it was completely different. This technology allowed me to hear everything so clearly so I didn’t miss a word.”

▲ Attendees at the pilot event enjoying clearer audio with Auracast

Auracast and LE Audio

What is LE Audio? Introduced in 2022 by the Bluetooth Special Interest Group, Low Energy (LE) Audio¹ is an updated standard for Bluetooth technology. It enables more power-efficient and higher-quality wireless transmission of audio from a broadcasting device to a receiver such as from a smartphone to earbuds.

Samsung has led efforts to increase LE Audio compatibility for mobile devices and hearing aids. Since 2022, the company has been pushing for the expansion of LE Audio, introducing 360 Audio Recording² and adopting Auracast through the Buds2 Pro software update.

What is Auracast? Auracast³ is a feature of LE Audio that allows broadcasting from a compatible audio source⁴ to multiple supported audio receivers,⁵ including earbuds⁶ and hearing aids. Think of it as turning your phone into a radio station.

Benefits of Auracast

• Shared Audio Experiences: As Auracast enables simultaneous audio streaming to multiple devices, listeners can enjoy a unified and enriched experience whether using ear buds or a compatible hearing aid. This represents a significant leap from traditional Bluetooth technology, which allows only one device to pair with an audio source.
• Seamless Audio Handoff: When moving from your smartphone to TV, or from public to private spaces, sound stays with you — as you don’t have to manually pair your device to each new audio source.
• Audio Clarity Anywhere: Auracast reduces background noise as audio is directly broadcast into your ears, providing a clearer sound experience. This is particularly beneficial in venues with loud echoes such as cathedrals and museums.
• Personalized Sound: Whether in a museum, a stadium, an airport or at home, Auracast allows you to tailor audio settings to your preferences. This customization ensures that users with varying hearing abilities can enjoy optimal clarity.

▲ Experience the benefits of Auracast with Galaxy Buds3 Pro

The Big Picture

Commitment to Accessibility: Samsung’s mission to redefine hearing accessibility has led to an unprecedented collaboration between mobile technology and hearing-aid innovation. With Auracast, Samsung bridges the gap between consumer audio and compatible hearing devices, crafting a seamless, intelligent and connected listening experience.

¹ Available on devices with Bluetooth 5.2 and above that support Auracast.
² 360 Audio Recording is available on Galaxy Buds paired with a Galaxy smartphone running One UI 5.0 or above with LE Audio support, including the Galaxy S25 series, Z Fold6 and Z Flip6 and upcoming Galaxy smartphones. Requires installation of the latest software versions of the Galaxy smartphone and Galaxy Buds devices. To activate the feature, go to the Samsung Camera app > select Video mode and then tap Camera settings > tap Advanced video options > turn on 360 Audio Recording.
³ The quality of the Auracast audio stream may vary depending on the application, network connection and other factors.
⁴ Auracast Transmitter supported devices : Samsung Galaxy smartphones, tablets with Samsung One UI version 6.1 or later, and select TV models. Supported Galaxy smartphone and tablet models include: S25, S25+, S25 Ultra, S24, S24+, S24 Ultra, S24 FE, S23 (except FE edition), S23+, S23 Ultra, Galaxy Z Flip6, Galaxy Z Fold6, Galaxy Z Flip5, Galaxy Z Fold5, A56, Tab S10+, Tab S10 Ultra, Tab S9+, Tab S9, Tab S9 Ultra. Supported TV models include: 2025 Neo QLED 8K QN990F, QN950F, QN900F, 2024 NeoQLED 8K QND800, QND850, QND900, 2024 MICRO LED models, 2023 Neo QLED 8K QNC 800, QNC900 and 2023 MICRO LED models.
⁵ Auracast Assistant supported devices : Samsung Galaxy smartphones, tablets with Samsung One UI version 6.1 or later. Supported Galaxy smartphone and tablet models include: S25, S25+, S25 Ultra, S24, S24+, S24 Ultra, S24 FE, S23, S23+, S23 Ultra, S23FE, Z Fold6, Z Flip6, Z Fold5, Z Flip5, Z Fold4, Z Flip4, A56, A55, A54, A36, XCover7 Pro, Tab S10+, Tab S10 Ultra, Tab Active5 Pro, TabS10 FE, Tab S10 FE+, Tab S9, Tab S9+, Tab S9 Ultra, Tab S9 FE
⁶ Auracast Receiver supported devices : Galaxy Buds3, Buds3 Pro, Buds2 Pro

And now, with the rollout of One UI 7, you can access the most convenient and intelligent audio with Galaxy Buds3 and Buds3 Pro. Easily change sound settings on the quick settings panel and have your preferences applied to specific apps, all for your convenience. Plus, users can enjoy the more accessible, personalized audio experience enabled by Adapt sound feature.

Let’s take a closer look at how the Galaxy Buds3 series can enhance and transform your everyday soundscape.

New Features for Advanced Customization and Convenient Control

Adjust Sound Settings With More Convenience

Fine-tuning your audio should be quick and easy so you can enjoy whatever you’re listening to anytime, anywhere. Galaxy Buds3 series makes the job much simpler with One UI 7, eliminating the need to separately access the Galaxy Wearable app on your smartphone each time you want to adjust the settings for your device. Now for the first time, conveniently adjust volume, noise control and sound settings all from your device’s quick settings panel for a hassle-free listening experience.

How to Adjust Buds Setting on Quick settings panel

1. Open Quick settings panel on your connected smartphone

2. Touch and hold the Volume slider in the panel

3. Tap which setting you would like to change

Personalize Sound Settings for Specific Apps

Sound setting preferences often vary by the app you’re using. For instance, when listening to music you may prefer the bass turned high, but when watching a movie, you prefer a more immersive 360-degree sound experience. With App sound settings, you no longer need to adjust sound settings each time you visit an app. Simply set your sound preferences for individual apps² once via quick settings panel, and the Galaxy Buds3 series will automatically apply them whenever the app starts playing media. A first-of-its-kind feature, this capability delivers a more seamless daily audio routine, tailored to your liking.

How to Use App sound settings

1. Open Quick settings panel on your connected smartphone

2. Touch the Earbuds icon in the media panel or touch and hold the Volume slider above the media panel

3. Tap on the sound setting you would like to adjust for the application that is being played.

Tailored Sound for Personal Hearing Needs

One UI 7 expands ambient sound capabilities even further with the updated Adapt sound feature,³ allowing you to curate the personalized sound experience with clearer and more accurate sound when on calls or watching videos so you don’t miss a line of dialogue. The advanced hearing test helps you create your own sound profile unique to you, or if you’re pressed for time, simply choose from three preset profiles based on your age groups.

How to Enable Adapt sound 1

1. Open the Galaxy Wearable app on your connected smartphone

2. Tap on Earbuds settings

3. Tap on Accessibility

4. Tap on Adapt sound

5. Choose among three preset profiles or do Hearing test

How to Enable Adapt sound 2

1. Open the Galaxy Wearable app on your connected smartphone

2. Tap on Sound quality and effects

3. Tap on Adapt sound

4. Choose among three preset profiles or do Hearing test

An Intelligent Audio Experience for All

With the power of Galaxy AI, the Galaxy Buds3 series not only offers greater convenience, but supports enhanced communication with features that eliminate language barriers and enrich sound regardless of how you wear your earbuds or your environment, for more intelligently tailored moments.

Seamless Communication in 20 Languages

With Interpreter⁴ in Listening mode, language barriers are no longer an obstacle. Whether listening to a lecture in a foreign language or having a conversation with someone in another language, Interpreter in Listening Mode allows you to hear the translation directly through your Galaxy Buds plugged into your ears without needing to look at your smartphone. Now, you can focus solely on the conversation and engage with others face-to-face.

How to use Interpreter in Listening mode

1. Open the Interpreter app on your connected smartphone

2. Place the earbuds in your ears

3. Tap on Listening mode on the left side

4. Select your desired language

5. Tap on the microphone icon to start the translation

6. Tap on the microphone icon again to stop the translation

7. Pause, resume the translation using the Buds’ pinch control

Intelligently Optimized Sound, Anytime, Anywhere

Regardless of how you choose to wear your earbuds, the microphones in the Galaxy Buds3 series analyze both internal and external sound in real time to apply the optimal sound and Active Noise Cancellation (ANC) through Adaptive EQ and Adaptive ANC for each user.

What’s more, Galaxy Buds3 Pro can intelligently optimize sound in any environment. You can still enjoy your music fully when walking at a park, with Adaptive Noise Control constantly analyzing surrounding sound and automatically adjusting the optimal level of noise without you needing to make any manual adjustments. Siren Detect and Voice Detect⁵ automatically recognizes emergency siren or your voice and raises the ambient sound, allowing you to stay aware of your surroundings or focus your attention on your conversation.

How to Enable Adaptive Noise Control

1. Open the Galaxy Wearable app on your connected smartphone

2. Tap on Adaptive

How to Enable Siren Detect

1. Open the Galaxy Wearable app on your connected smartphone

2. Tap on Auto switch to ambient sound

3. Select Siren detect

How to Enable Voice Detect

1. Open the Galaxy Wearable app on your connected smartphone

2. Tap on Auto switch to ambient sound

3. Select Voice detect

Sound Innovation for Everyone

With the launch of the Galaxy S25 series, Samsung has set a new standard for mobile AI, introducing a true AI companion that offers the most natural and effortless interactions between you and your world. As these intuitive and intelligent capabilities spread across the Galaxy ecosystem, the Galaxy Buds series will remain at the forefront of sound innovation — unlocking immersive and convenient audio experience for all.

¹ Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.
² Availability of functions may vary by apps. Some functional widgets may require a network connection and/or Samsung Account login.
³ Adapt Sound feature is available on Samsung Galaxy Buds3 Pro only.
⁴ Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Audio interpretation is only available when wearing Buds and connected to a Samsung Galaxy smartphone. Interpreter feature is not directly provided by Buds themselves.
⁵ Adaptive Noise Control, Voice Detect and Siren Detect features are only available on Samsung Galaxy Buds3 Pro. Adaptive Noise Control, Voice Detect and Siren Detect are all off by default.

On January 25, Samsung Electronics hosted the third #PlayGalaxy Cup in San Francisco. Collaborating with “Call of Duty®: Mobile” from game developer and publisher Activision, the #PlayGalaxy Cup showcased the Galaxy series’ innovative gaming performance in a tournament broadcasted live to gaming fans around the world via YouTube and Twitch.

Participating players used the Galaxy S25 Ultra and fully demonstrated the mobile device’s unmatched gaming capabilities. Powered by Qualcomm’s Snapdragon 8 Elite for Galaxy, the Galaxy S25 Ultra supports seamless gameplay even for high-performance games such as “Call of Duty®: Mobile.” Vulkan optimization sets a new standard for mobile gaming with a true-to-life graphic experience, and the enlarged Vapor Chamber optimizes the Galaxy S25 Ultra’s cooling system for more stable gameplay.

Named #PlayGalaxy Cup: The Greatest Rivalry With “Call of Duty®: Mobile,” the tournament was centered around an exciting battle between two of North America’s premiere “Call of Duty®: Mobile” eSports teams. World-renowned professional players participated — including Aerith and Vague from Tribe Gaming and AyeoRaph and Cartels from Luminosity Gaming. The presence of popular game streamers Bobby Plays and TeeP further intensified the rivalry between Team Tribe and Team Luminosity.

Livestreamed globally on famous “Call of Duty®: Mobile” content creator iFerg’s YouTube channel, the tournament captivated mobile gaming fans around the world and attracted an impressive three million views. Popular streamers jasontheween, stableronaldo and Arky hosted a #PlayGalaxy Cup watch party and engaged with fans through livestreams at the venue. Meanwhile, “Call of Duty®: Mobile” streamer NoahSunday and other content creators held their own #PlayGalaxy Cup watch parties remotely.

On the day of the event, the venue was packed with more than 250 enthusiastic fans cheering for their favorite teams. A large screen at the center of the arena vividly displayed the Galaxy S25 Ultra’s immersive graphics, quick response time and smooth, seamless gameplay — revealing new possibilities in mobile gaming.

“I am thrilled to see my favorite Tribe players and watch their gameplay in person,” said one Tribe Gaming fan who visited on-site. “I am on the edge of my seat throughout every round, wondering which team will win.”

The Galaxy S25 Ultra hands-on zone was prepared on-site, allowing audience members to experience the Galaxy S25 Ultra’s gaming performance themselves.

“Thanks to the Galaxy S25 Ultra’s excellent gaming performance, each team member could perform at their best and lead us to victory,” said Aerith from Tribe Gaming, captain of the winning team.

“The Galaxy S25 Ultra’s outstanding gaming performance provided a console-level gaming experience on mobile,” said TeeP, professional “Call of Duty®: Mobile” player and content creator.

During the tournament rehearsals, the Galaxy Buds3 Pro and JBL Quantum ONE headphones delivered exceptional audio quality that captivated players. Participants praised the wireless earbuds and headphones for their delay-free, realistic sound effects and professional-grade gaming performance.

“Thanks to the sound and noise-cancelling capabilities of the JBL Quantum One headphones, we were able to focus on the game and enjoy a more lifelike gameplay experience,” said Cartels from Luminosity Gaming.

“The #PlayGalaxy Cup was an excellent opportunity to demonstrate the Galaxy S25 Ultra’s powerful gaming capabilities to the world,” said Kiwook Moon, Head of Influencer Marketing Group, Mobile eXperience Business at Samsung Electronics. “We will continue to provide more innovative and immersive mobile gaming experiences through Galaxy devices.”

For further details, please visit Samsung Newsroom.

Activision, Call of Duty and the stylized letter M are trademarks of Activision Publishing, Inc. All other trademarks and trade names are the property of their respective owners.

Samsung Newsroom met with Helen Nam and Donggi Kim from the Wearable Product Planning Group, Mobile eXperience Business at Samsung Electronics, to learn about what went into creating the new Galaxy Buds3 and Buds3 Pro.

▲ (From left) Helen Nam and Donggi Kim

Creating a Comfortable Fit Using 3D Ear Data and AI

Q. What was your biggest concern when planning the Galaxy Buds3 series?

Nam: For the Galaxy Buds3 series, we had an internal goal of planning the new products from scratch — instead of improving previous versions. Fit is the most important factor for the Galaxy Buds series since an ergonomic fit is the foundation of premium sound quality and convenience. Because the human ear is as unique as a fingerprint, we conducted extensive research on ear shapes and collected a variety of 3D ear data. Based on our findings, we were able to come up with a new design boasting a more secure fit.

▲ Helen Nam explains the planning process behind the new Galaxy Buds3 series.

Q. How has Galaxy AI affected planning the Galaxy Buds3 series?

Kim: We aimed to deliver a personalized listening experience to every individual with AI. When users wear the Galaxy Buds3 series, the Active Noise Canceling (ANC) feature and sound are optimized based on AI-powered algorithms that analyze real-time differences in sound through internal and external microphones. Galaxy AI seamlessly completes the wearability and functionality of the new exterior design.

▲ Donggi Kim introduces the Galaxy Buds3 series’ AI features.

Nam: Thanks to Galaxy AI, the communication experience offered by the Galaxy Buds3 series has significantly improved. More specifically, call quality has been enhanced as AI technology can restore the caller’s voice in various noise environments. Also, Listening Mode can be utilized in the Interpreter feature when connected to a Galaxy smartphone.¹

Superior Sound Quality Meets Optimal Usability

Q. What was the most memorable part of the planning process?

Kim: We visited various speaker stores and listened to different types of speakers to gain insights into sound quality. In addition, we attended in-depth seminars on sound led by a renowned audio professor and employed various methods to achieve sophisticated, ultra-high-fidelity audio. We’re pleased that our efforts have been rewarded by positive feedback from users who appreciate the Galaxy Buds3 Pro’s balanced sounds ranging from bass to treble.

Nam: Conducting consumer evaluations during the early stages of production was memorable. According to our research, many users wanted detailed control over sound and noise cancellation — which is why we added a custom feature that allows users to fine-tune the equalizer (EQ) and noise control to suit their tastes. Reflecting the user feedback collected at the beginning of product development was very meaningful to us. Also, I would like to thank the developers for their active support throughout this entire journey.

▲ (From left) Helen Nam and Donggi Kim share insights into the development of the Galaxy Buds3 series.

▲ (From left) The Galaxy Buds3 Pro and the Galaxy Buds3

Q. What is your favorite feature of the Galaxy Buds3 series?

Nam: I would like to highlight Voice Command — a feature that lets users control their Galaxy Buds3 series with their voice, eliminating the need to touch their smartphone or earbuds. When users’ hands are busy washing dishes or taking out the garbage, they can adjust volume, change music or even answer calls with a simple voice command. Every feature in the Galaxy Buds3 series has been thoughtfully designed to cater to various user scenarios.

Tuning Into the Future of Sound Innovation

Q. In one word or sentence, how would you describe the new Galaxy Buds3 series?

Kim: For me, the project is the combination of my passion and profession. As an audiophile with a keen interest in audio products, I made sure the Galaxy Buds3 series delivers the best performance. The Galaxy Buds3 series is a product I can wholeheartedly recommend to anyone.

Nam: I would say it is like a “vitamin.” From planning to launch, I felt energized during every stage of the Galaxy Buds3 series’ development. I hope that users also immerse themselves in this new world of sound and acquire vitality with the Galaxy Buds3 Pro.

Q. What’s next for the Galaxy Buds series?

Nam: We want to develop the Galaxy Buds series into a product that leverages AI to better understand individuals. Beyond delivering perfect sound tailored to each user, we hope the device can offer user-optimized solutions across various areas including interpretation.

Kim: Sound innovation is a never-ending journey. We are constantly collaborating with developers to elevate the richness and authenticity of sound. We appreciate the continued support and interest from our users.

▲ (From left) Donggi Kim and Helen Nam pose for a photo with the latest Galaxy Buds3 series.

The Galaxy Buds3 series marked a significant milestone in the history of Galaxy Buds with a new design and powerful AI capabilities. Samsung looks forward to how the Galaxy Buds will continue to deliver refined audio experiences and enriched sound.

¹ Interpreter Listening Mode is available on Galaxy Z Fold6, Z Flip6 and all Galaxy Buds series.

▲ Samsung Friends & Hershey’s collection introduces 12 one-of-a-kind accessories inspired by Hershey’s iconic confectionary packaging for the latest Galaxy Devices

To celebrate the launch of the new collection, Samsung opened Flip Tour With Hershey’s, a special pop-up at the company’s Gangnam flagship store from July 29 to August 11 where visitors can experience this unique collection firsthand. They can choose and attach their desired part of food packaging plastics to plate their accessories with 100% recycled material transformed from Hershey’s plastic packaging waste using proprietary Samsung technology and also get a chance to taste limited-edition Hershey’s-themed beverages.

▲ (From left) Visitors try out the new Samsung Friends & Hershey’s collection and customize their accessories with 100% recycled material transformed from Hershey’s plastic packaging waste

With the introduction of the new Galaxy Z Fold6 and Galaxy Z Flip6, Samsung Friends will further expand its range of mobile accessories to feature characters and designs from 17 different iconic brands including Sticky Monster Lab, Smiley, Keith Haring, Disney, Minions and Pokémon.

▲ Samsung Friends makes your device stand out with unique accessories where delightful designs and enchanting materials come to life through playful collaborations

The accessories can be purchased at Samsung.com and SLASH B SLASH’s online mall.

“With our partners, Samsung aims to create unique accessories that reflect users’ individual tastes and enhance the customer experience,” stated Jongmoo Lee, Head of Future Generation Lab, a group of young Samsung employees that fosters authentic conversations around the activities of upcoming generations. “We will continue to expand our value offerings by developing products that highlight our eco-conscious values and innovative technology.”

▲ Sticky Monster Lab characters adorn the Galaxy Z Flip6’s case and large FlexWindow, adding a playful touch to the overall presentation of the device

▲ Samsung Friends will expand its range of mobile accessories to feature 17 different iconic brands including Sticky Monster Lab, Smiley, Keith Haring, Disney, Minions and Pokémon

¹ The types and designs of accessories available for purchase may vary by country.

Earlier this year, Samsung ushered in the era of mobile AI through the power of Galaxy AI.¹ With the introduction of the new Galaxy Z series, Samsung is opening the next chapter of Galaxy AI by leveraging its most versatile and flexible form factor perfectly designed to enable a range of unique mobile experiences. Whether using Galaxy Z Fold’s large screen, Galaxy Z Flip’s FlexWindow or making the most of the iconic FlexMode, Galaxy Z Fold6 and Flip6 will provide more opportunities to maximize AI capabilities. Built on the foundation of Samsung’s history of form factor innovation, Galaxy AI uses powerful, intelligent and durable foldable experience to accelerate a new era of communication, productivity and creativity.

“Samsung’s long history of innovation has allowed us to lead in the mobile space, creating the foldable form factor and ushering in the mobile AI era. Now, we are excited to bring these two complementary technologies together and unlock new possibilities for users around the world,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Our foldables meet the unique needs of every user and now enhanced by the power of Galaxy AI, Samsung is delivering an experience like never before.”

Samsung’s continued innovation for foldables has created the slimmest and lightest Galaxy Z series ever, optimized for portability. The perfectly symmetrical design with straight edge provides an aesthetically sleek finish while a new cover screen ratio on Galaxy Z Fold6 provides a more natural bar-type viewing experience. Along with design refinements, the new Galaxy Z series is engineered to provide even more durability, offering you greater peace of mind. The dual rail hinge structure is further supported by a strengthened folding edge, better distributing the shock of external impacts. Plus, enhanced layers on the main screen help to improve the crease while maintaining strength. The latest Galaxy Z series is also equipped with enhanced Armor Aluminum² and Corning® Gorilla®Glass Victus® 2³, making this the most durable Galaxy Z series yet.

In addition to being reliable, every element of the Galaxy Z series is also powerful. Both the Galaxy Z Fold6 and Flip6 are equipped with the Snapdragon® 8 Gen 3 Mobile Platform for Galaxy,⁴ the most advanced Snapdragon mobile processor yet, combining best-in-class CPU, GPU and NPU performance. The processor is optimized for AI processing and offers enhanced graphics along with improved overall performance. The upgraded cooling system maximizes performance with a larger vapor chamber on Galaxy Z Fold6 and, for the first time ever, a vapor chamber on Galaxy Z Flip.

Galaxy Z Fold6: Large Screen Productivity Elevated by AI

The Galaxy Z Fold6 offers a range of AI-powered features and tools that maximize the large screen and significantly enhance productivity.

Note Assist⁵ on Samsung Notes offers translation, summaries and auto formatting for simple and easy meeting notes. Plus, a newly embedded transcript feature enables transcription, translation and summarizing of voice recordings directly in Notes. Texts in PDF files can be translated and overlaid perfectly through PDF overlay translation feature in Notes⁶ — and it even supports text in images and graphs. A newly added Composer⁷ from Samsung Keyboard generates suggested text based on simple keywords for email and supported social media apps. For social media in particular, the Composer creates text that reflects your tone by analyzing previous posts. Additionally, the S Pen⁸ experience is expanded further meeting with Galaxy AI on the Galaxy Z Fold6’s screen. All-new Sketch to image⁹ allows you to create more sophisticated art pieces by generating image options when you simply sketch or draw on the photos in Gallery or Note screen.

The Galaxy Z Fold6 enables you to evolve the way you work, play and stay informed thanks to Samsung’s longstanding partnership with Google. The latest Google Gemini app¹⁰ is fully integrated on the new Galaxy Z series, providing your own AI-powered assistant right on your phone. By simply swiping the corner of the screen or saying, “Hey Google”, you can bring up Gemini’s overlay and get help with writing, learning or planning. Gemini is integrated with some of your favorite Google apps, making it easy to organize a perfect travel itinerary by getting real-time flight and hotel booking information — and explore famous landmarks and the best routes to get there using Google Maps. When you want detailed information about a K-pop music video while watching YouTube on Galaxy Z Fold6’s large screen, you can access Gemini overlay in the multi-window split screen to ask questions. If you’re curious about who the artist is in the video, just long press the home button and circle, highlight or tap on screen — and Circle to Search¹¹ will offer instant search results.

Galaxy AI has also enhanced barrier-free communication on Galaxy Z Fold6. Maximizing its unique dual screen form factor, Interpreter¹² comes with a new conversation mode that enables both parties to conveniently view translations on the main and cover screens for more natural interactions. It also offers one-way translation, so you can easily understand when listening during lectures or any other type of presentation. Live Translate,¹³ which translates phone calls directly on your device in real-time, is also now being extended beyond Samsung’s own native calling app to a selection of popular third-party apps.

From capturing to editing to viewing, AI-powered ProVisual Engine on the Galaxy Z Fold6 takes your creativity to the next level. The advanced editing experience with Photo Assist¹⁴ on the large screen helps to effortlessly create professional-grade content. Portrait Studio¹⁵ creates a variety of different portrait styles such as 3D cartoon or watercolor for more creative possibilities. And if you want to enjoy every second with a more detailed view, Instant Slow-mo¹⁶ allows you to instantly slow a video by generating additional frames while maintaining a smooth viewing experience. You also have the option of saving or directly sharing your videos with friends and family so they can enjoy them as well.

Not only does Galaxy Z Fold6 allow you to create content, it allows you to enjoy it, too. Galaxy Z Fold6 offers an upgraded gaming experience, anchored by its powerful chipset and 1.6x larger vapor chamber for the ability to game for longer, while still maintaining performance. Vivid, life-like graphics are supported by Ray Tracing and are brought to life on a 7.6-inch screen¹⁷ that offers a brighter display of up to 2,600nit to deliver more immersive gaming.

Galaxy Z Flip6: Creating Unique Experiences, Customized to You

The Galaxy Z Flip6 is not just optimized for portability, but it offers a range of new customization and creativity features so you can make the most of every moment.

The 3.4-inch Super AMOLED FlexWindow¹⁸ has been enhanced yet again, enabling AI-assisted functions without even needing to open the device. And for those communications on-the-go, you can reply to texts with Suggested replies¹⁹ which analyzes your latest messages to suggest a tailored response. With Galaxy AI, you can get the most out of your pocket-sized device, and many of these convenient features exist on FlexWindow. FlexWindow provides access to Samsung Health²⁰ updates and notifications and also allows you to select the next track you want to listen to on your music widget. Plus, FlexWindow offers more Widgets than ever, and allows you to check information from multiple Widgets simultaneously.

It wouldn’t be Galaxy Z Flip without a variety of ways for you to customize your device either. With the AI-powered Photo Ambient,²¹ a wallpaper can change in real-time based on the time and weather. You can also easily create a unified look and feel with suggested screen layout options by analyzing your wallpaper — such as moving the clock and changing the frame color to ensure the background image stands.

Creativity also goes beyond FlexWindow. FlexCam continues to offer the most versatile camera experience and unlocks new creative options. With the new Auto Zoom,²² FlexCam automatically finds the best framing for your shot by detecting the subject and zooming in and out before making any necessary adjustments. That way, you don’t have to choose between your friends or an incredible backdrop being in the shot — and it’s all hands-free.

New 50MP Wide and 12MP Ultra-wide sensors provide an upgraded camera experience with clear and crisp details in pictures. The new 50MP sensor supports 2x optical zoom for noise-free photos, while offering AI zoom for an advanced shooting experience with up to 10x zoom. Nightography, enhanced with video HDR allows you to capture more brilliant videos — even in dim lighting — and goes further by partnering with popular social apps as well. The night capturing feature is now available in-app on Instagram, so you can take amazing photos at night and message or share them directly from within the app.

You can continue using all the creative and customizable features of Galaxy Z Flip6 without worrying about battery life either, with longer usage time²³ made possible by hardware and software optimization.

Security You Can Trust, Controlled by You

Galaxy Z Fold6 and Flip6 are secured by Samsung Knox, Samsung Galaxy’s defense-grade, multi-layer security platform built to safeguard critical information and protect against vulnerabilities with end-to-end hardware, real-time threat detection and collaborative protection. In the era of AI, Samsung’s commitment to empowering you with choice over your device settings is stronger than ever, which is why you have full control over how you allow your data to enhance AI experiences through Galaxy AI settings.²⁴ As an added layer of protection, Enhanced Data Protection offers end-to-end encryption when you backup, sync or restore your data with Samsung Cloud. The new Galaxy Z series is also backed by Samsung’s expansive list of security and privacy features including Knox Vault, Security & Privacy Dashboard, Auto Blocker, passkeys, Secure Wi-Fi and Private sharing in Quick Share.

Ongoing Journey to a Sustainable Future

The latest Galaxy Z series reinforces Samsung’s commitment to do more for people and the planet with less by reimagining how mobile technology is designed and packaged. Samsung continues to scale its use of recycled materials with the Galaxy Z Fold6 and Flip6²⁵ by featuring recycled gold and copper for the first time.²⁶

Earlier this year, Samsung introduced recycled minerals like cobalt and rare earth elements²⁷ in the Galaxy S24 series, all of which can be found in components of the Galaxy Z Fold6 and Flip6, along with recycled plastics, aluminum and glass. The Galaxy Z Fold6 and Flip6 also come in a packaging box made from 100% recycled paper material, and they provide seven generations of OS upgrades and seven years of security updates.²⁸

Galaxy Buds3 Series: Expanding the Connected Experience through Galaxy AI

With the power of Galaxy AI, the Galaxy Buds3 series brings a new communication experience. If you’re attending a class in a foreign language, you can turn on Interpreter²⁹ in Listening mode on Galaxy Z Fold6 or Flip6 with Galaxy Buds3 series plugged into your ears. This will allow you to hear the lecture translated directly through your Galaxy Buds, removing language barriers that may exist in your studies. Also, simply saying two words through Voice Command³⁰ allows you to control functions like playing or stopping music without manually touching the earbuds or a connected smartphone. Sound can also be intelligently optimized, regardless of how you wear your Galaxy Buds. The microphones in the Buds3 series analyze both internal and external sound in real time to enhance sound and Active Noise Cancellation (ANC) quality through Adaptive EQ and Adaptive ANC. And if you are listening to music, your Galaxy Buds3 Pro will constantly collect and identify surrounding sound and automatically adjust the optimal level of noise and sound without manual adjustment through Adaptive Noise Control, Siren Detect and Voice Detect,³¹ all for your convenience.

Built upon a variety of collected statistical data, the Galaxy Buds3 series comes with a new computational design boasting a comfortable fit. The premium blade design also targets style-centric consumers with an ultra-sleek and modern style complemented with Blade Lights.³² This new design enables a more intuitive physical experience by allowing you to control the device by simply pinching or swiping up or down on the blade, thereby offering convenience and tasteful aesthetics at the same time. Galaxy Buds3 and Buds3 Pro offer two purpose-built design options. Galaxy Buds3 Pro is Canal Type for those looking for immersive sound, while Buds3 is Open Type for people who prefer to use the device in a variety of situations for an extended period of time.

To deliver a premium audio experience, Galaxy Buds3 Pro is equipped with advanced hardware. Galaxy Buds3 Pro comes with enhanced 2-way speakers with planar tweeter for sophisticated, precise high range sound production, and Dual Amplifiers for a crystal-clear sound experience on the go. And now, thanks to Ultra High Quality³³ Audio that supports a doubled sampling rate with SSC codec, you can listen to a high-resolution audio source as it was intended and enjoy every sound in superb detail. This level of sound quality extends to phone calls, too. With a pre-trained model based on machine learning, the Galaxy Buds3 series is now able to restore the original voice of the speaker in various noise environments while also providing a rich and natural call — similar to the high-quality calls of smartphones — with the Super-Wideband³⁴ Call feature.

Not only is the Galaxy Buds3 series created to provide the premium audio experience, but it is also designed to do more with less for people and the planet. Galaxy Buds3 and Buds3 Pro feature several components in the cradle and earbuds that use recycled plastics sourced from discarded fishing nets or water barrels. Every Galaxy Buds3 series is packaged in a packaging box made with 100% recycled paper material.

​Availability

The Galaxy Z Fold6, Z Flip6 and Galaxy Buds3 series will be available for pre-order starting today, July 10, with general availability starting July 24.

Galaxy Z Fold6 is available in Silver Shadow, Pink and Navy, while Galaxy Z Flip6 is also available in Silver Shadow, Yellow, Blue and Mint color options³⁵ so you can choose a color that best suits your style. Or order online at Samsung.com and access exclusive Galaxy Z series colors such as Crafted Black, White as well as a Peach color option for Galaxy Z Flip6.

The Galaxy Buds3 series offers an ultra-sleek, modern and comfortable design available in two colors, Silver and White.³⁶

For your peace of mind, Samsung Care+³⁷ — which protects your products with certified care from Samsung experts for accidental damage — will be provided one-year free during pre-order periods.

For more information about Galaxy Z Fold6, Z Flip6, Galaxy Buds3 and Buds3 Pro, please visit: Samsung Newsroom, Samsungmobilepress.com or Samsung.com.

Specifications

¹ Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.
² Enhanced Armor Aluminum is incorporated into frame and hinge housing of the device. Armor Aluminum Frame does not include volume and side keys.
³ Corning® Gorilla® Glass Victus®2 is incorporated into front and rear of the device.
⁴ Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.
⁵ Features for Note Assist require a network connection and Samsung Account login. Service availability may vary by language. Voice recording feature in the Samsung Notes app may not be supported in some countries. Summarizing feature is activated when a certain number of characters is met and is under the character limit. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed.
⁶ Overlay translation not supported for PDF files secured with password.
⁷ Composer requires a network connection and Samsung Account login. Service availability may vary by language. Accuracy of results is not guaranteed.
⁸ S Pen sold separately.
⁹ Sketch to image requires a network connection and Samsung Account login. Editing with Sketch to Image may result in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
¹⁰ Google Gemini app requires Google Account login. Product functionality may be dependent on app and device settings. Some functions may not be compatible with certain apps. Service availability may vary by country, language and device model. Accuracy of results is not guaranteed.
¹¹ Sequences shortened and simulated. Results for illustrative purposes only. Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed. Circle to Search is not available via the FlexWindow.
¹² Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary.
¹³ Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone apps and some third-party apps. Support may vary by region. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.
¹⁴ Features for Photo Assist require a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
¹⁵ Portrait Studio requires a network connection and Samsung Account login. Supports JPG, HEIC (HEIF), BMP and PNG files. The background must not be transparent. Editing with Generative Portrait results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
¹⁶ Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.
¹⁷ Measured diagonally, Galaxy Z Flip6’s Main Screen size is 6.7-inch in the full rectangle and 6.6-inch when accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.
¹⁸ Measured diagonally, Galaxy Z Flip6’s Cover Screen is 3.4-inch in the full rectangular form; actual viewable area is approximately 95% of the full rectangular area due to the rounded corners and lower cutout. Galaxy Z Flip6’s Cover is equipped with a proximity sensor and supports HBM. Galaxy Z Flip6’s Cover Screen HBM has a peak brightness of 1,600nits for a brighter and clearer display.
¹⁹ Suggested Replies feature for Chat Assist requires network connection to receive messages. It can suggest replies with or without network connection once the messages are received by the device. Samsung Account login required. Only supported from the FlexWindow of Galaxy Z Flip6. Service availability may vary by language and app. Accuracy of results is not guaranteed.
²⁰ Samsung Health requires a network connection and Samsung Health login. Availability of Samsung Health may vary depending on country. Supported items may vary by country.
²¹ Photo Ambient requires a network connection and Samsung Account login. Reflection of real-time weather conditions may be delayed as service relies on local weather information updates. Certain indoor, nighttime and low-resolution photos may not be compatible. The accuracy and reliability of the generated output is not guaranteed. Service is currently only available on Galaxy S24 series, Z Flip6 and Fold6.
²² Auto Zoom is limited in low-light conditions. Auto Zoom mode will disengage if the zoom is manually adjusted or if switched between front and back camera.
²³ Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged and many other factors.
²⁴ Samsung Account login required. Galaxy AI settings preventing server access will limit the functionality of some AI features. Regardless of server access, Samsung does not save user input or output data.
²⁵ For more information about the recycled materials in the latest Galaxy Z series, as well as other Galaxy devices, please review the product environmental reports located on the Samsung Sustainability website.
²⁶ The gold bonding wires in certain camera modules of Galaxy Z Fold6 and Flip6 are made with 100% recycled gold sourced from e-waste and gold scraps. In addition, the copper foils of main logic boards and select FPCBs are designed with 100% recycled copper sourced from discarded copper wires and chips. The above measurements are based on weight.
²⁷ Neodymium
²⁸ Galaxy Z Fold6 and Flip6 will be supported with seven generations of OS upgrades and seven years of security updates from the global launch date.
²⁹ Audio interpretation is only available when wearing Buds and connected to a Samsung Galaxy smartphone. Interpreter feature is not directly provided by Buds themselves. If Buds are unavailable, the interpreted content is provided on the screen of your Samsung Galaxy smartphone. Certain languages may require language pack download. Service availability may vary by language, country, region or carrier. Samsung Galaxy devices may require the latest software update to properly support Galaxy AI features.
³⁰ Language Setting follows the system language setting. Voice Command menu appears when language pack same as system language exists. Supporting Language at the time of launch includes Korean and US English, and the supporting language will be expanded further.
³¹ Adaptive Noise Control, Voice Detect and Siren Detect features are only available on Samsung Galaxy Buds3Pro. Adaptive Noise Control, Voice Detect and Siren Detect are all off by default..
³² Blade Lights only available on Samsung Galaxy Buds3 Pro.
³³ Ultra-high quality audio up to 24bit/96kHz’ is available on Galaxy S24 series, S23 series, Z Fold6, Z Flip6, Z Fold5, Z Flip5 and Tab S9 series with One UI 6.1.1 or above. Ultra-high quality audio feature is only available on select Samsung Galaxy devices at this time. Additional devices may be supported in the future.
³⁴ Super-Wideband call feature allow Buds to transmit voice up to 16kHz, while previous BT earphones only transmit up to the 8kHz band.
³⁵ Availability of color for Galaxy Z series may vary by market, region or carrier.
³⁶ Availability of color for Galaxy Buds3 series may vary by market, region or carrier.
³⁷ Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/