Thanks to the seamless connectivity of Galaxy devices, you, too, can gear up for greatness this upcoming school year with a device combination that works best for you from across Samsung’s diverse product lineup.

Set Yourself Up for Success With Samsung Galaxy

There’s certainly no shortage of tips and tricks out there regarding the best study/life balance practices or the smartest way to complete a term project. With the Galaxy ecosystem, you can be sure to enjoy device experiences that not only help you stay productive but also enrich your daily routines. This is why Samsung is making it easier for all students to experience the connected Galaxy ecosystem through its range of programs and deals on devices.

Say you need to put together a portfolio submission in record time; with seamless editing and copy and pasting thanks to Samsung Multi Control and the file transfer capabilities granted by Quick Share, you can harness the multi-device experience for a more streamlined workflow on your connected Galaxy Book, Galaxy tablet and Galaxy smartphone.

If you’re wanting to do more with your tablet this semester, you can make studying simpler with the Galaxy Tab S8 series as you can save your favorite split screen of apps to the taskbar via the App Pair feature. Meanwhile, for more productive study sessions, Galaxy Buds2 Pro’s powerful active noise cancellation (ANC) can help you stay totally tuned in at the library or simply provide more immersive audio experiences when kicking back with a movie at the end of a long day. Alternatively, if you’re looking for a new smartphone to help start your new school year on a high note, why not opt for an epic Galaxy S22+, a colorful Galaxy S21 FE or perhaps an amazing Galaxy A series device?²

Bringing Connected Experiences to More Students Around the World

Samsung’s Back to School program covers all the essential devices students need including the Galaxy S23 Ultra, Galaxy S22 series, Galaxy S21 series, Galaxy Tab S8 series, Galaxy Book3 Pro, Galaxy Book3 Pro 360, Galaxy Buds2 Pro and more.²

Given that semester start dates as well as study needs can vary depending on where you are in the world, Samsung is launching region-specific programs on local Samsung.com pages so that everyone can experience the productivity possibilities of the Galaxy ecosystem this school year, no matter where they’re located.

Alongside Samsung’s exclusive year-round promotions for students and teachers, the Samsung Back to School program is available in the following regions:³

• France: June 26 to September 4
• Germany: June 19 to August 30
• Indonesia: June 16 to September 30
• Italy: June 19 to July 2
• Spain: June 19 to September 15
• U.K.: June 19 to July 25
• U.S.: June 12 to August 27
• Vietnam: July 3 to September 10

Whatever your study needs are and wherever you might be based, upgrading your school experiences with the latest Galaxy devices has never been easier thanks to Samsung’s comprehensive Back to School program with dedicated discounts, deals and offers that feature something for every member of the student body.

¹ The availability of and exact specifications of the Back to School program may vary by region or market. Those wanting to take part in the Back to School program must first go through a sign-up and verification process via their local Samsung website.
² Galaxy S22 series, Galaxy S21 series, Galaxy Book3 Pro and Galaxy Book3 Pro 360 are only available in select regions and markets.
³ Each region’s Back to School program’s runtime and offer availability is subject to change at any time.

Offering enhanced usability and simplicity, Samsung’s flagship file sharing feature enables the quick sharing of all file types, from simple photos and memos to large videos and business documents requiring increased security.

Galaxy’s Flagship File Sharing Function: Quick Share

1. Share Original Image Files Without Losing Quality

▲ Using Galaxy’s Quick Share feature, users can share files easily and quickly.

When meeting friends after not seeing them for a long time, capturing memories of your time spent together is essential. However, if the Gallery app on your smartphone fills up with photos while spending quality time with friends, there is no need to worry. To avoid the hassle of uploading all the photos to a messaging app or email and downloading them again, Quick Share provides simple file transfer in a matter of seconds.

The biggest advantage of Quick Share is that users can quickly share photos with nearby Galaxy devices in just a few taps regardless of the number and size of the files. With a Wi-Fi or Bluetooth connection, users can send files to up to eight people at a time.¹

Receiving files through Quick Share is simple, from set up to sending and receiving. In order to use Quick Share, swipe down from the top of the screen of your Galaxy device and tap on the Quick Share icon from Quick Settings.

▲ Activate Quick Share from the Galaxy menu to send files conveniently.

For those looking to try out Quick Share, here is how to use the feature in just a few easy steps:

① Select the file to share → click Quick Share

Select a picture or video in the Gallery app or a file in a folder, and then click the Share icon. After pressing the Quick Share icon in the pop-up window, available Galaxy devices that can accept shared files appear.

▲ Users can simply select the file they want to share and click the Quick Share icon.

② Select Galaxy user to transfer files → Receiving party accepts files

Galaxy devices that can accept files are listed according to sharing preferences that the user has set in advance. When the other Galaxy device accepts the file transfer, the file is sent immediately. These shared files can be immediately found in the Quick Share folder created in the Gallery app without a separate download process.

▲ Share photos among Galaxy users in a flash using Quick Share.

2. Share Quickly and Seamlessly With Non-Galaxy Devices

What’s more, Quick Share makes file sharing easy not only between Galaxy devices but also with other smartphones.

▲ When sending files to non-Galaxy users, click Quick Share and Copy link or Share using QR code.

When using Quick Share with non-Galaxy users, a Galaxy user can select the file they want to share via Quick Share and choose from the following options: Copy link, Share in an app and Share using QR code. If the user chooses to share the file using a QR code, the recipient can simply copy or scan the code and receive the file instantly on their smartphone or device. Additionally, files uploaded to the Samsung Cloud can be shared with others as well.

▲ Transferring photos with Quick Share feature’s QR code function

If Share in an app is selected, the link can be sent via a messenger right away, making it an effective way to share files to multiple people at once in a group chatroom. Additionally, users can send original photos and videos in high quality without worrying about deteriorated image quality due to file compression.

It is also worth noting that files uploaded to Samsung Cloud are automatically deleted after a certain period, improving security and user convenience.

3. Share Quickly With A Range of Devices Such as Tablets and Laptops

Quick Share can be used on any Galaxy device that comes with the feature. The instant file sharing feature allows files to move freely across smartphones, Galaxy tablets and Galaxy Books.

▲ Sharing files from a Galaxy mobile device to a Galaxy Book with the Quick Share feature

Sharing files between different types of Galaxy devices is also easy and frictionless. To send a file from your Galaxy smartphone to your Galaxy Book, all you need to do is activate the Quick Share feature on both devices before selecting the files and recipient using Quick Share.

Share Safely by Doubling Security With Private Share

When sharing files containing important personal or financial information, Samsung’s Private Share is there to help your share files securely.

Unlike Quick Share, which uses Wi-Fi and Bluetooth connections, Private Share supports file encryption by utilizing blockchain. Users can send a variety of files through Private Share, including images, video, audio and documents. Twenty files of up to 200MB in total can be sent at once to a designated recipient using a phone number and identification number.

▲ With Private Share, users can control how long recipients have access for and set an expiration date.

▲ Private Share allows users to revoke access to shared files even after they have been sent.

The most notable feature of Private Share is that users can control the recipient’s access permission and the file’s expiration date. Prior to sharing, users can set the amount of time a file can be viewed as well as how the recipient can use the files. Users can also adjust the settings and revoke sharing permissions even after the files have been sent.

▲ Private Share prevents recipients from capturing screenshots of shared files, keeping them secure.

Additionally, the sender can check whether the recipient has received files as well as if and when they have been opened them. To ensure confidentiality, secure files cannot be downloaded, and screenshots cannot be taken, preventing files from being shared with parties that do not have access.

In addition to Quick Share and Private Share, Galaxy users can also use other file sharing methods, such as Dropship as well as Nearby Share, allowing users to send content how and when they want.

▲ Sharing photos between Galaxy users using Quick Share

From sharing important files in business environments to sharing photos and videos with loved ones, Samsung Galaxy’s Quick Share and Private Share features enable increasingly smooth communication in the digital era with their convenience, safety and wide usability.

¹ Varies depending on device.

With the Galaxy S23 Ultra and Galaxy Book3 Ultra and Pro series, the Galaxy connected experience is better than ever. From easily switching between devices to capturing and editing photos, users can organize, connect and create professional level creations.

Samsung Multi Control: A Seamless Experience Across Devices

The Galaxy connected experience is perfect for creators who use multiple devices at a time while working. Users can create, organize and edit content while switching quickly and easily between devices.

The Galaxy Book3 series supports Samsung Multi Control,¹ allowing users to control their Galaxy smartphone and tablet using their Galaxy Book3 series’ keyboard and trackpad.

▲ Control multiple devices, such as the Galaxy S23 Ultra and the Galaxy Book3 Ultra, with ease thanks to the Samsung Multi Control feature. With Samsung Multi Control, users can copy text from their Galaxy S23 Ultra and easily paste it on their Galaxy Book3 Ultra.

With Samsung Multi Control, users can copy and paste notes from their Galaxy S23 Ultra to their Galaxy Book3 Ultra. Users can also save time when transferring photos or files by simply dragging and dropping them from one device to the other.

▲ With Samsung Multi Control, users can control their Galaxy S23 Ultra with their Galaxy Book3 Ultra’s keyboard and trackpad.

PC Smartphone: Enjoy Quick File Sharing and Easy Connection

The Galaxy connected experience allows users to continue their work without interruption by reducing time spent on tasks such as transferring files and opening websites recently visited on a different device.

Quick Share² allows users to easily share files among Galaxy devices. Users can wirelessly transfer photos, videos and other documents with just one click. Transferring a large photo from the Galaxy S23 Ultra to the Galaxy Book3 happens in seconds, helping users spend less time waiting on file transfers and more time working and editing.

▲ In seconds, Quick Share transfers large files from the Galaxy S23 Ultra to the Galaxy Book3 Ultra.

Microsoft Phone Link³ also lets users seamlessly enjoy up to five Android apps on their Galaxy Book3 series, transferring documents that had been previously worked on from your Galaxy smartphone to your computer for easy and convenient editing. 

▲ Check smartphone notifications in real-time on the Galaxy Book3 Ultra. Using the Microsoft Phone Link app, users can make and answer voice calls on their PC, send and receive messages and use Android applications on their Galaxy Book3 series.

As smartphones have become a primary device for watching, reading and searching for content, seamless browsing across devices has become a priority for users. The Recent Websites⁴ feature of the Microsoft Phone Link app enables continuous browsing by allowing users to pick up where they left off on a webpage.

▲ Using the Recent Websites feature on the Microsoft Phone Link app allows users to open previously visited browser windows from their Galaxy S23 Ultra and resume browsing on their Galaxy Book3 Ultra with just a click.

When moving from a smartphone to a larger PC screen, Recent Websites helps users resume their session without needing to open a new tab or look through their search history. With the convenience and connection of the Galaxy ecosystem, users can flexibly search and view content on the screen of their choice.

Capture and Edit Instantly With Expert RAW Auto Share

The Expert RAW app empowers users to shoot high-quality, studio-grade photos right from their phone and save RAW files for editing.

Once the Galaxy smartphone and PC are connected, photos taken with Expert RAW sync directly to the Galaxy Book3 series, allowing users to start editing right away.

▲ Share photos by turning on the Auto Share feature on the Expert RAW app on your Galaxy S23 Ultra. Once Auto Share is turned on, the RAW file taken with the smartphone is synced directly to the Galaxy Book3 series.

The Galaxy Book3 Pro 360 is built for content creation with enhanced features for all types of creative projects. The S Pen and high resolution touchscreen enable precise editing of even the smallest details. In addition, users can comfortably use the 360-degree rotating screen to edit in any position or angle. The Galaxy Book3 Pro 360 combines the functionality of a PC and a tablet in one powerful device.

▲ Transfer photos taken with the Expert RAW app from the Galaxy S23 Ultra to the Galaxy Book3 Pro 360 for seamless editing and photo enhancing.

Touch-free Connectivity for Your Galaxy Devices

Once you’ve taken and edited your photos, it’s time to share them with friends and family. The Instant Hotspot⁵ feature connects the Galaxy Book3 series to the local Wi-Fi network without the need for toggling settings on your smartphone. With just a single click on the Galaxy Book3 series, hotspot settings on the Galaxy smartphone automatically turn on and connect users to Wi-Fi.

When the user’s phone is within range, it will appear in the Wi-Fi network list on your Galaxy Book3 series. As there’s no need to remember and type passwords or search for hotspot settings on your phone, Galaxy users are able connect to hotspots easily and quickly.

▲ Connecting your Galaxy Book and Galaxy smartphone with Instant Hotspot takes only a few simple steps:
① The Galaxy Book and Galaxy smartphone can connect to each other through the Connect to Phone app.
② Turn on the Instant Hotspot setting on the Galaxy Book.
③ The hotspot of the connected Galaxy smartphone appears in the Wi-Fi list.
④ Connect to your Galaxy smartphone’s hotspot.
⑤ The hotspot of the connected smartphone is automatically turned on and connected.
⑥ Enjoy your remote hotspot connection with Instant Hotspot.

The Microsoft Phone Link app provides an even deeper connected experience between devices. Users can view and use smartphone apps and services on their Galaxy Book3 series by simply linking a Galaxy smartphone to their PC. It also allows users to send and receive voice calls and messages, and open apps on their PC — even on apps typically designed only for smartphones.

Forgotten passwords are a thing of the past with Samsung Pass. Users can quickly and easily sign-in to websites with Samsung Pass which automatically syncs to Samsung Cloud from Galaxy smartphones.

▲ Product images of the Galaxy Book 3 series and the Galaxy S23 Ultra, which provide powerful performance and a seamless device-to-device connection experience.

The Galaxy S23 series and the Galaxy Book3 series are equipped with the most powerful features yet, and the Galaxy connected experience enhances these features even further. Expand your creativity and maximize your productivity with the Galaxy ecosystem.

▲ Slideshow after taking photos with the Galaxy S23 Ultra and editing them on the Galaxy Book3 Series

¹ Samsung Multi Control requires updated phones with One UI 5.1, tablets with One UI 4.1 or higher versions and works on Galaxy Book series devices released in 2021 or later with either Samsung Settings v1.5 (Intel) or Samsung Settings v3.3 (ARM). Some models may have limited feature support.

² Quick Share between Galaxy devices available with the following OS: smartphones and tablets with Android OS version 10.0 (Q) and One UI 2.1 or above, PC’s running Windows 10 or later. Requires Samsung account and Wi-Fi and Bluetooth connection. Quick Share to iOS and Android devices available by sending shared link: individual files shared cannot exceed 3GB (for a total of 5GB per day) and link will expire after two days; requires a Samsung account and Internet connection. 

³  Users must link their Samsung Galaxy devices to their Windows PC through Link to Windows on phone and the Microsoft Phone Link App on PC and follow the set-up prompts, including being signed into the same Microsoft account. Link to Windows is preloaded on select Samsung Galaxy devices. PC (Microsoft Phone Link App) requires Windows 10 or above. Microsoft Phone Link recommends Samsung Galaxy devices to be on the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens. Some related features may vary by devices.

⁴ Recent Websites is only available when using Samsung Internet app on Samsung Galaxy smartphone with One UI 3.1.1 or above (Samsung Galaxy S, Note, Z Fold, Z Flip) and Windows PC with Windows 10 20H1 or above. Requires latest app updates to Phone Link / Link to Windows / Samsung Internet.

⁵ Instant Hotspot is only available on Samsung Galaxy smartphone with One UI 4.1.1 and Bluetooth capable Windows PC with Windows 11 22H2 or above. Requires latest app updates to Link to Windows / Phone Link.

In order to provide opportunities for Galaxy fans all around the world to get to know the Galaxy S23 series better, Samsung has introduced dedicated Galaxy Experience Spaces and events in some iconic locations around the world.

To provide a taste of what a hands-on Galaxy Experience Space visit looks like, Samsung Newsroom is showcasing some of the most epic moments from these recent immersive visitor spaces.

Premium Hands-on Experiences in the Heart of a London Mall

▲ London shoppers “Share the Epic” at the Galaxy Experience Space in Westfield White City that is complete with product displays and exciting experiential zones inspired by the Galaxy S23 series’ powerful new features.

In order to bring the innovative capabilities of the Galaxy S23 series to users in the U.K., Samsung unveiled a Galaxy Experience Space right at the center of London’s Westfield White City Shopping Center.

Designed to serve as a futuristic playground wherein users can learn more about the latest lineup of Samsung devices and “Share the Epic,” the space’s set-up at the heart of one of London’s biggest shopping malls includes an eye-catching layout matching the innovative nature of the products.

From an immersive Seoul nightscape zone to a Galaxy-powered photo booth and an interactive gaming area, visitors to the space — which runs from February 1 to March 12 — are able to experience all the latest Galaxy features in true style.

Innovative Devices and Exceptional Experiences at the Paris Galaxy Experience Space

▲ Visitors to the Galaxy Experience Space in Paris’ Westfield Les 4 Temps mall get acquainted with the new Galaxy S23 series and enjoy events inspired by the latest flagship series.

Over in Paris, France, visitors to the Westfield Les 4 Temps shopping mall, located in the heart of La Défense, Europe’s leading business district, have also been able to enjoy a first-hand look at the all-new Galaxy S23 series.

Following an inaugural event on the night of Unpacked packed with product demonstrations, on-site experiences and a hands-on look at the new devices, the Galaxy Experience Space is open until March 1 for visitors to enjoy its dedicated experiential gaming, photography and Nightography zones.

What’s more, visitors are also able to take part in weekly special events and Galaxy S23-themed contests inspired by the creative potential that the Galaxy S23 series unlocks for its users.

Sharing the Epic in Singapore’s Marina Bay

▲ Situated in the heart of the Marina Bay district, the Galaxy Experience Space in Singapore lets users try out all the exciting new features of the Galaxy S23 series in style.

Located in the scenic West Lawn of Gardens by the Bay in the Marina Bay district, the Galaxy Experience Space in Singapore, running from February 2 to February 25, pays homage to the renowned garden city as well as the Galaxy S23 series itself which has been designed with the planet in mind.

In the “Night of Seoul” photo area, visitors are able to get a taste of the South Korean capital’s stunning nightscapes while also sampling the Galaxy S23’s truly cinematic Nightography. Over in the gaming zone, gamers can immerse themselves in the Galaxy S23 series’ premium gaming performance.

Furthermore, the Bespoke Studio area of the Galaxy Experience Space is showcasing to visitors how they can customize their device’s case and truly make their devices their own with One UI 5.

Hands-on With the Galaxy S23 Series at the Iconic Dubai Mall

▲ Visitors to the Galaxy Experience Space inside the Dubai Mall get hands-on with the Galaxy S23 series with help from dedicated Samsung experts and immersive experiential zones.

Visitors to the Dubai Mall, one of the region’s most iconic shopping centers, are able to get a first-hand look at the new Galaxy S23 series from February 2 to February 28 at this dedicated Galaxy Experience Space. At the space, visitors will step into Samsung’s “Everyday Sustainability” vision and have a glimpse of how Galaxy technologies incorporate eco-conscious practices.

In order to provide visitors with all the lowdown on the very latest Samsung innovations as well as the premium performance of the Galaxy S23 series, a dedicated experiential zone complete with Samsung experts has been set up. Visitors can enjoy exclusive game or photography competitions, and the Galaxy device from the pop-up to snap pictures and shoot content.

Each zone offers a unique experience, whether it’s getting behind the lens of Galaxy’s latest camera system, testing the potential of Galaxy’s connected ecosystem or learning about Samsung’s efforts toward a sustainable future.

Celebrating the Next Era of Smartphones in Style at the Bengaluru Opera House

▲ Galaxy fans share the excitement of Unpacked together and learn about the latest flagship lineup at the Samsung Opera House in Bengaluru, India.

In order to provide a communal experience to Indian Galaxy fans and media alike on the night of Unpacked, Samsung prepared a special event at the iconic Samsung Opera House located in the heart of Bengaluru.

The unveiling of the company’s latest devices was just the tip of the iceberg for visitors to the stunning Samsung Opera House, as attendees were able to get a hands-on look at the latest devices that are setting new standards for what ‘epic’ means in an event designed to match the premium experiences provided by the Galaxy S23 series.

Making the Most of the Night at Samsung KX, London

▲ Galaxy Unpacked showcased at Samsung KX in London, featuring an experiential display with the new ‘Share the Epic’ slogan.

At the Samsung KX space in King’s Cross, situated in the heart of London, Samsung hosted a special Unpacked event that harnessed the largest curved screen in Europe for guests to tune in to the Unpacked livestream, which was then followed by the company’s first live e-commerce stream.

Visitors to the Samsung KX Unpacked event were also able to enjoy a fun experiential booth that showcased the power of the new Galaxy S23 series’ camera by creating a short 360-degree video that put each participant right at the center. Harnessing Quick Share, visitors could then easily upload their videos to a wide range of social media platforms.

Also available on-site were displays featuring the all-new Galaxy Book3 Series as well as the latest mobile gaming experiences, highlighting Samsung’s full One Samsung ecosystem and allowing visitors to get hands-on with the new devices in a fun and engaging way.

Stay tuned to Samsung Newsroom for all the latest news on the all-new Galaxy S23 series.

Galaxy Experience Space visitors, including media and influencers, got an exciting first look at the latest Galaxy innovations through immersive and interactive exhibits. Whether it was getting behind the lens of Galaxy’s latest camera system, testing the potential of Galaxy’s connected experience or learning about Samsung’s efforts towards a sustainable future, each visitor had an epic experience they’ll never forget.

To experience Samsung’s newly announced Galaxy S23 series and Galaxy Book3 series in person, be sure to visit the Galaxy Experience Space from February 1 – 25, 2023. Check out some of the photos and visitor highlights from the event below.

▲ Anyone can visit the Galaxy Experience Space at 111 Powell Street in San Francisco for three weeks after Galaxy Unpacked 2023.

▲ Galaxy fans are welcomed as they Galaxy Experience Space, eager to get their hands on the latest products.

Share the Epic: Welcome to a World of Galaxy

On the first floor of the experience hall, visitors were greeted by a display of digital signage in the middle, surrounded by a modern and clean exhibition filled to the brim with Galaxy innovation. Like a contemporary art exhibit, the space was decorated with an array of past generations of Galaxy smartphones. The exhibition space was themed around eco-conscious innovation, highlighting Samsung’s sustainable efforts toward building the foundation for a better tomorrow.

▲Upon entering the Share the Epic zone on the first floor of the Galaxy Experience Space, visitors were greeted by an exciting Galaxy S23 series introduction video.

▲ In the Share the Epic zone, visitors learn more about Samsung’s vision for sustainability and the eco-conscious materials used in the Galaxy S23 series.

The exhibition showcased each of the recycled materials used for various parts of the Galaxy S23 series and how they were integrated into the final product, so visitors could understand how Samsung is shaping a more sustainable future through eco-conscious innovations.

▲ Visitors learn how Samsung is going green inside the Share the Epic zone on the first floor. This exhibit explains the process behind how eco-conscious materials are incorporated into Galaxy devices.

“I think it’s extremely important for a company like Samsung, with the size of Samsung, to take care and be worried about sustainability,” said Bruno Martinez, chief editor at Showmetech in Brazil. “So, it’s really good to see the company doing that and taking firm steps all over the place. You can see this here with the Galaxy S23 line and the packaging.”

▲Bruno Martinez, chief editor at Showmetech in Brazil, praises the Galaxy S23 series’ use of recycled materials at the Sustainability Zone in the Galaxy Experience Space.

The Share the Epic experience zone had a space where visitors could view the four color options for the Galaxy S23 series and . Across Green, Lavender, Cream and Phantom Black, all visitors could find a shade that resonated with their unique style. The section also held a service center where visitors could get their questions answered and a space where they could enter giveaway contests.

▲Visitors get hands-on with the four new colors of the Galaxy S23 series, including Lavender, Green, Cream and Phantom Black.

▲ Visitors could DIY their very own smartphone accessories made from recycled plastic.

Capture the Epic: Stunning Shots, Day or Night With Galaxy S23 Series

Visitors were over the moon with excitement for Galaxy’s S23 camera demonstration on the second floor of the Galaxy Experience Space. Snapping a larger-than-life astronaut and a dynamic interstellar background, the Galaxy S23 Ultra’s 200MP camera captured every photo with mind-blowing detail and ultra-high resolution.

▲In the Capture the Epic Zone of the Galaxy Experience Space, visitors could record a video as if they were in zero gravity by rotating the Galaxy S23 Ultra.

▲ Visitors shoot the stars, down to the smallest pixel, with the high-resolution power of Galaxy S23 Ultra’s 200MP camera.

▲The highly-anticipated S23 series drew a crowd to the Capture the Epic zone as a promoter explained the features and functions.

▲With the enhanced Nightography feature, visitors can glow in their selfies as brightly and vividly as the Seoul city lights at night.

With Samsung portrait studio, visitors could treat themselves and their friends to an impromptu photoshoot. The stunning shots were displayed on the walls of the Samsung Portrait Gallery, so every snapshot became a literal work of art.

▲Visitors can strike a pose in the Portrait Studio zone as the Galaxy S23 Ulta captures their image and then view their photos in the Samsung Portrait Gallery.

Visitors also had to option to don their favorite goofy accessory and hit up the Galaxy Photo Booth, which used the Galaxy S23 Ultra to capture and customize the moment with friends.

▲In the Share the Epic zone, friends could capture the moment with the Galaxy S23 Ultra and then decorate their images to take home, all thanks to the Galaxy Photo Booth.

The Galaxy Experience Space also brought Seoul’s vibrant, neon nightlife to San Francisco. Visitors captured striking photos and video at night like never before with the Galaxy S23 series’ improved Nightography. This was a favorite feature of numerous Galaxy Experience Space visitors, including Bruno Rosa, a journalist at O Globo in Rio, Brazil.

“Nightography is a very interesting and useful feature, especially for better pictures in dark areas,” said Bruno. “Not only if you take a classical picture, but if you take a selfie, you know, it’s very interesting for the customers.”

▲ Tech journalist Bruno Rosa from O Globo takes a striking selfie in the Nightography zone with the Galaxy S23 Ultra.

Nightography is only one of many enhanced camera capabilities on the Galaxy S23 series, which also includes clear and stable video shooting and enhanced selfies.

“I look forward to the camera experience on the new Galaxy S23 Ultra because the 200MP camera capacity on the phone cameras was cool and interesting,” Bruno added.

“The camera is one of the most important features on smartphones today, so I consider that to be a critical part of video editing. I can crop and adjust videos on my Galaxy S23 Ultra, which is hard to do on any other smartphone.”

Play the Epic: Next-Level Gaming With Galaxy S23 Ultra

Under the bright neon lights, the gaming zone between the first and second floors felt like the visitors were competing in an intense esports tournament. While at the Galaxy Experience Space, visitors participated in racing games and experienced the improved gaming performance of the Galaxy S23 series firsthand. With a powerful chipset, intelligent display and improved battery, the Galaxy S23 series brought gaming experiences to the next level.

▲ Visitors test out the powerful performance of the S23 Ultra with a high-intensity racing game.

“I saw an influencer play the racing game on his smartphone, and the screen seemed really fast and smooth,” said Alzbeta Gavendova, a video tech journalist from Slovakia at Mafra Slovakia. “I saw the gamer after he tested the products, and he said that the experience was fun, enjoyable and pleasant.”

▲ Alzbeta Gavendova, a Slovakian video tech journalist from Mafra Slovakia, a.s., plays a racing game in the Play the Epic zone.

Create the Epic: Expanding the Galaxy Ecosystem Through Connectivity

At Galaxy Unpacked 2023, Samsung brought the power of Ultra to its lineup of Galaxy Books with the release of the new Galaxy Book3 Series. The Galaxy Book3 Ultra is the most powerful Galaxy Book ever, supercharged with seamless connected experiences within the Galaxy ecosystem, including the new Galaxy S23 series. Visitors could also try out upgraded connectivity features, such as Samsung Multi Control and Quick Share.

▲The Display at the Create the Epic Zone entrance illustrates how it’s easy to transfer files and images with intuitive phone-to-PC connectivity.

▲In the Create the Epic Zone, visitors eagerly experience the Galaxy Book3 series along with Galaxy phone-to-PC connectivity.

▲The new Dynamic AMOLED 2X Display, first introduced in the Galaxy Book3 series, brings onscreen colors and details to life. The 16:10 ratio, 3K resolution (2,880 x 1,800) and 120 Hz refresh rate of the Galaxy Book3 Ultra supports vivid colors and a high-quality display.

▲ The Galaxy Book 3 Pro received the “Eye Care Display” blue light reduction certification. The old model, seen on the left, emits harmful blue light, as shown on the tablet. On the right, the tablet appears black because blue light is not emitted.

Within the Create the Epic section, visitors were instantly transported into a classy and contemporary office. Creatives and working professionals could experience how the Galaxy Book3 series brought their imagination to life – whether they’re editing videos, live streaming or creating complex 3D renderings. With a large, clear display and slim, lightweight design, anyone can take productivity on the go.

SmartThings: Your Technology, Your Way

Taking a tour of the SmartThings Zone revealed to visitors how their daily routine could be streamlined through SmartThings connectivity across their home appliances, including TVs, monitors, air purifiers and robot vacuum cleaners. The space, which resembled a modern living room, connected users to an ecosystem of smarter living solutions that allowed users to spend less time on chores and more time on the moments that matter most.

▲ In the SmartThings zone, visitors can learn how SmartThings can adapt to and enhance their unique lifestyles. With a simple press of a button, all connected home appliances can be controlled with a single smartphone.

Spread the Epic

The Galaxy Experience Space in San Francisco showcased the best and brightest of Galaxy innovations to visitors from all over the world. With interactive experiences across smartphones, gaming, home appliances and sustainability, every floor of the Galaxy Experience Space demonstrated how Samsung is pioneering the future of technology, centered on the user.

But the excitement doesn’t stop there — after the Galaxy Unpacked event, Samsung is bringing 29 of these interactive Galaxy Experience Spaces to locations such as London, Paris, Singapore and Dubai. No matter where or when you are in the world, everyone can celebrate a new era of mobile innovation powered by Samsung.

Enhanced Samsung Multi Control now lets you control your connected Galaxy smartphones or tablets using the Galaxy Book’s keyboard and trackpad. Users can drag and drop images or copy and paste text seamlessly between devices, making transferring information and files easier. Expert RAW images taken on the Galaxy S23 Ultra, including stunning night sky shots captured in Astrophoto, can sync to your Galaxy Book3 series automatically via Wi-Fi Direct – giving you the power to begin studio-quality editing seamlessly with professional apps. For users who are on the go but need the functionality of a PC, Instant Hotspot can link the Galaxy Book3 series to the Galaxy smartphone hotspot with just a click. For extra convenience, Recent Websites lets your PC browser open sites you previously viewed on Galaxy smartphone.

Explore the infographic below to learn more about the next-level connected experiences powered by the Galaxy Book3 and Galaxy S23 series.

Every year, judged by a panel of sustainability and environmental, social and governance (ESG) experts, the SEAL Awards recognizes the most impactful sustainability initiatives and top companies that drive environmental progress. Samsung is a recipient of the SEAL Sustainable Product Award, which honors inspiring purpose-built products that move and change the world in a better way.

“We are honored to receive the 2022 SEAL Sustainable Product Award for our efforts to advance more circular product designs and by doing more with less when it comes to ocean plastic waste,” said Sungsun Park, EVP and Head of Mechanical R&D Team of MX Business at Samsung Electronics. “Samsung is committed to continuing our sustainability journey and unleashing the company’s scale, innovation and spirit of open collaboration to deliver even more tangible climate actions.”

“A staggering 640,000 tons of fishing equipment are abandoned in the ocean each year, trapping and entangling marine life and damaging coral reefs. We applaud Samsung for transforming the Galaxy smartphone series to combat this environmental challenge,” said Matt Harney, Founder of SEAL Awards.

Discarded fishing nets are one of the most widespread and invasive ocean-bound plastics that pose a serious threat to marine life and our planet. Samsung first incorporated recycled discarded fishing nets with the Galaxy S22 series and since then, has used the material in designs throughout the Galaxy ecosystem, including in tablets, laptops and earbuds. By collaborating with like-minded organizations, Samsung created a new material from recycled ocean-bound plastic and upheld its high-quality standards.

This innovation is part of Samsung MX’s sustainability vision, Galaxy for the Planet, which outlines the company’s journey to taking tangible climate actions across global business operations and product lifecycles. Through Galaxy for the Planet, Samsung strives to develop and incorporate recycled materials in all new products, eliminate single-use plastics in mobile packaging, achieve zero standby power consumption for all smartphone chargers and divert all waste from landfill by 2025.

About the SEAL Awards
SEAL (Sustainability, Environmental Achievement & Leadership) Awards is an environmental advocacy organization that honors leadership through our business sustainability awards & environmental journalism awards while funding research and pursuing our own environmental impact campaigns.

The SEAL Awards’ core pillars are:

• Business Sustainability Awards — honors the most sustainable companies in the world, like Adidas, AMD, Cisco and Tide
• Environmental Journalism Awards — representative past winners include journalists from Guardian, New York Times and Grist
  
• Impact Campaigns — representative campaigns include “#UpTheCup” and “Eco Rewards”
• Environmental Research Grants
  

For more information, please visit https://sealawards.com/.

I have worked my entire career as an engineer, and I have seen many innovations at Samsung that have pushed the limits of what’s possible with smartphones. Our mission is, and always has been, to create technology that makes people’s lives better. Ten years ago, we set out to create a transformative technology by looking at the one thing all smartphones were synonymous with — a flat rectangular display. We asked ourselves a simple question: How can we have it all — a bigger screen and better portability?

We saw an opportunity not only to design a new shape but also to create new experiences that had never been possible with a smartphone before. Overcoming many technological hurdles, we successfully introduced the first-ever Galaxy foldable smartphone in 2019 and have changed the future of our industry ever since.

Last year, we saw almost 10 million foldable smartphones shipped worldwide. That’s an industry increase of more than 300% from 2020, and I predict this fast-paced growth will continue. We are reaching the moment where these foldable devices are becoming widespread and staking a bigger claim in the overall smartphone market.

More importantly, Samsung Galaxy foldables have changed the way we use mobile devices and helped enable better lifestyles for users worldwide.

As Lifestyles Evolve, a New Legacy Unfolds

The world is more connected than ever and is moving at a much faster pace. Work and play intermix, and the lines between the physical and digital world have blurred. Where we turn for work, entertainment, wellness and more has become a single place — our phone. As such, our users need a flexible device to keep up with their daily demands.

The Galaxy Fold and Galaxy Flip deliver on that mandate. Last year, 70% of Galaxy foldable users turned to the Flip to help them see the world from a different point of view. Flip users love owning a device built for self-expression, whether choosing bold color options for their device or taking pictures in a new way with Flex mode.

It’s a different experience with the Fold. Nearly one out of three Galaxy foldable users last year opted for this ultimate productivity device, which has empowered them to do more through hyper-connected, individual computing. Fold users love the multitasking capability of a screen that doubles in size, so they can be more efficient and get things done faster.

Both foldable users have enthusiastically embraced what we have created. Their response is our biggest motivation to push forward, and that’s why we are committed to this journey of seeking new possibilities for mobile innovation.

This year, we’ve made advancements in every detail and opened the new experiences enabled by these behavior-shifting devices. I am excited to see people discover new ways to do more of the things they love with the new foldable.

Of course, this wouldn’t have been possible without the open collaboration and a shared desire with our partners to continuously bring new innovations to the mobile category. We are working with industry leaders including Google, Microsoft and other carrier partners to expand the experiences that are possible throughout the foldable ecosystem.

Redefining What’s Possible for People Everywhere

Three years ago, Samsung Galaxy foldables could be summed up in a single word: radical. Very quickly, however, it became clear that this groundbreaking, flexible design fit perfectly into modern lifestyles. As a result, what was once a novelty three years ago, is now the preferred choice for millions.

At our upcoming Unpacked on August 10th, you’ll see that the impact of our innovation is not only about what technology can do. It’s about what you can do. We’ve once again taken our inspiration from the most important source — Galaxy users — to push the limits of what’s possible.

I can’t wait to show you the potential of our new Samsung Galaxy foldables as the ultimate tool for both productivity and self-expression. Now, you can do more than you ever thought possible, all at once, on one device.

Get ready to unfold your world.

This improved standard builds upon Samsung’s previous promise to provide up to three generations of upgrades and ensures millions of Galaxy users have access to the latest features for security, productivity, better usability and more, for as long as they own their device. Available on select Galaxy S series, Z series and A series smartphones, as well as tablets, Samsung is planning to scale this effort across its various product ranges within the Galaxy ecosystem and works closely with partners to deliver Android OS upgrades through Samsung One UI. Samsung also provides up to four years of upgrades to One UI Watch and Wear OS Powered by Samsung, ensuring that users can enjoy the latest Galaxy Watch experiences.

In addition to offering extended One UI upgrades, Samsung will now provide up to five years of security updates to help protect select Galaxy devices. These updates — when paired with Samsung’s award-winning defense-grade security platform Samsung Knox — give Galaxy devices more secure end-to-end protection against potential security threats. On top of that, Samsung Galaxy Enterprise Edition customers will receive a one-year license for Samsung Knox Suite solutions to easily deploy and manage devices with access to a dashboard that tracks security updates and more.

Eligible Galaxy devices with four generations of One UI and five years of security updates¹ include:

• Galaxy S Series: Galaxy S22, S22+, S22 Ultra as well as Galaxy S21, S21+, S21 Ultra, S21 FE and upcoming S series devices
• Galaxy Z Series: Galaxy Z Fold3, Galaxy Z Flip3 and upcoming Z series devices
• Galaxy A Series: upcoming select A series devices
• Galaxy Tablets: Galaxy Tab S8, S8+, S8 Ultra and upcoming Tab S series devices

Eligible Galaxy devices with up to four years of One UI Watch and Wear OS Powered by Samsung² include:

• Galaxy Watch: Galaxy Watch4, Galaxy Watch4 Classic and upcoming Galaxy Watch series devices

“We work hard to bring our Galaxy users innovative mobile experiences that are built to last. And many of our customers are choosing to keep their devices for longer, whether they love their specific smartphone model or want to help contribute to a more sustainable world,” said TM Roh, President and Head of MX Business at Samsung. “Today we are taking our commitment to innovation one step further with up to four generations of One UI upgrades to ensure our users enjoy the best possible mobile experience for longer.”

Samsung puts the utmost importance on providing Galaxy users with the latest mobile experiences possible as long as hardware specifications for upgrades are met and the experience can be optimized. Galaxy devices not eligible to receive four generations of One UI upgrades are still supported with up to three generations of One UI upgrades.

For more information about Samsung software updates, please visit: www.samsung.com/us/support/answer/ANS00077582/

For security update information, please visit: security.samsungmobile.com/securityUpdate.smsb

¹ Availability and timing of One UI upgrades and features may vary by device model and timing of Android OS upgrades.

² Availability and timing of One UI Watch upgrades and features may vary by device model and timing of Wear OS upgrades.

Samsung has been leading the industry by introducing hardware (HW) and software (SW) that break the existing mold every year for the past 12 years since the unveiling of the first Galaxy S device in 2010. Some of the most game-changing so far include a large-screen smartphone with excellent immersion; a smartphone-stylus combination that enhanced productivity and creativity; and the world’s first dual-pixel camera technology. In addition, the Galaxy Note series, Galaxy tablet series and various wearable devices including Galaxy Watch and Galaxy Buds have contributed to the wider Galaxy ecosystem that has so transformed user’s lifestyles.

Ahead of the Galaxy Unpacked event set for February 10, Samsung Newsroom is providing a look back at the technological legacy of the Galaxy series. Read on to learn more about the 10 innovative Galaxy smartphone technologies that have set new standards and transformed the way we live our lives.

#1. 2010
The AMOLED Display: Bigger Is Better

One of the major benefits of a smartphone is that it allows users to enjoy content on a large screen with clear picture quality that sits right in the palm of their hand. Samsung kicked off the trend of the large screen era in the smartphone industry with the introduction of their AMOLED display. This display, developed using Active Matrix Organic Light Emitting Diode (AMOLED) technology, is characterized by its clear picture quality, self-luminescence and larger screen size.

The Samsung Galaxy S was the world’s first smartphone to be launched with a Super AMOLED display, an ultra-thin screen that consumes less power and provides crisper and more vivid picture quality. With the introduction of the Galaxy S in 2010, users’ interest became piqued in obtaining bigger screens — such as the 4- to 5-inch screens of the AMOLED display compared to the conventional 3-inches on other phones — on which to fully immerse themselves in their favorite content.

Samsung has continued to take its AMOLED technology to the next level by unveiling devices with more powerful and more advanced screens, such as the Galaxy S10, the world’s first mobile device with a High Dynamic Range10+ (HDR10+) supported Dynamic AMOLED display, and the Galaxy S21 series, which features a Dynamic AMOLED 2X display with an automatic refresh rate of up to 120Hz based on the content type. Samsung’s innovative technology has enabled silky-smooth scrolling and uninterrupted viewing experiences, even on larger screens.

#2. 2011
The Galaxy Note and S Pen: Adding Analog Touch to Digital Devices

As of 2011, it became no longer necessary to keep notebooks and writing instruments in our bags at all times. With the introduction of the Galaxy Note equipped with S Pen, it is now possible to save and share everything from memos to drawings right on our smartphone’s screen. At that time, the Galaxy Note was launched with an S Pen that supported 256 levels of pressure onto the device’s large screen. Since then, both the Note and the S Pen have become inseparable, and as the series has developed, both have evolved significantly.

For example, Samsung introduced Air Command for the Galaxy Note 3 to give users easy access to signature S Pen features when hovering their S Pen over the screen. The company also then incorporated Bluetooth Low Energy (BLE) technology into the Galaxy Note 9 S Pen so that its stylus pen could also function as a remote control. For the Galaxy Note 10, the addition of Air Action features enabled users to remotely control their device when switching camera modes or zooming in or out, a marked change from previous models which only permitted users to take photos from a distance. In line with this innovative spirit, Samsung introduced the artificial intelligence (AI)-powered S Pen for the Galaxy Note 20 in order to provide users with a more delicate and sophisticated drawing experience, and as of last year, the innovative S Pen is now available on devices such as the Galaxy S21 Ultra and Galaxy Z Fold3 to expand its compatibility.

#3. 2013
Samsung Knox: Your Trusted Mobile Bodyguard

We are now living in the era where most of our daily tasks and experiences can be undertaken all with a singular smartphone, meaning that the importance of security cannot be overemphasized. Samsung Knox has become a reliable shield for users concerned about information leakage or virus penetration.

Samsung Knox, installed on Galaxy devices since the Galaxy Note 3 in 2013, protects devices on a step-by-step basis from the chipset to the operating system (OS) and application level, while also blocking hacking and unauthorized access. In addition, thanks to its encrypted container space, a user’s personal and business data can be separated and managed safely.

In 2021, the company launched Samsung Knox Vault with the Galaxy S21 in order to thoroughly ensure the protection of ever-growing amounts of data. In addition to offering the industry’s highest level of security chipset (eSE, or embedded Secure Element) and a secure processor that prevents HW-level attacks, Samsung Knox Vault features a tamper-resistant security memory to protect a user’s various passwords and biometric information.

#4. 2014
Superb IP Rating: Ultimate Protection From Dust and Water

In the early 2010s, if you accidentally dropped your smartphone while using it in water, nothing but despair awaited you. To mitigate this, Samsung expanded the horizon of smartphone experiences by applying waterproof and dustproof functions to the Galaxy S5 for the first time in 2014.

From the Galaxy S7 in 2017 onwards, IP68,¹ the highest waterproof and dustproof rating, has been applied to Galaxy devices in order to strengthen their performance. The IP68 rating is given to devices after testing in fresh water at a depth of 1.5m for 30 minutes. Galaxy users are now able to use their smartphones with peace of mind thanks to strong waterproof and dustproof technologies.

#5. 2015
Samsung Pay: A Mobile Wallet in Your Pocket

It is no exaggeration to say that, after 2015, the trend of going ‘wallet-less’ saw a surge in increase. At this time, Samsung introduced Samsung Pay, a mobile payment service that replaces the cash and credit cards in a user’s wallet. Since this service was first introduced on the Galaxy S6 in 2015, it has established itself as a core representational service of the Galaxy smartphone.

When using public transportation, as well as when out shopping, users need just touch their smartphone instead of having to get out their wallet to pay. These days, leaving the house without a wallet has become a normal habit.

#6. 2016
Advanced Camera Technology: The World’s First Dual Pixel Sensor

Smartphone camera technologies are advancing day by day, to the extent at which if you have a smartphone, you’re able to capture pictures and videos comparable to that of professionals.

In 2016, Samsung raised the smartphone camera function to a new level by installing the industry’s first dual pixel in the Galaxy S7. At that time, the dual pixel was an image sensor only seen in high-end digital single-lens reflex (DSLR) cameras. By increasing the amount of light received by both the front and rear cameras, the Galaxy S7 was able to focus quickly and accurately, as well as take optimal photos in dark environments.

Samsung then combined an Ultra-Wide angle lens and intelligent SW in the Galaxy S10 to help users take even sharper pictures. The Galaxy S20 features a remarkable four quad cameras, raising the level of camera functionality once again. In particular, the optical zoom performance has been greatly improved; Galaxy S20 Ultra users can harness the Space Zoom function to zoom in up to 100 times, allowing them to take clear pictures of the night sky.

#7. 2018
One UI: Making My Own Galaxy

One UI is an interface that supports the unique user experience of Samsung Galaxy, and was first introduced in November 2018.

By dividing the viewing area and the touching area, the layout of One UI allows users to comfortably perform all operations with just one hand, and all necessary essential functions are included concisely on-screen so that everyone and anyone is able to use it easily. One UI is also characterized by a unified user experience as it has been applied consistently to devices across the Galaxy ecosystem, including smartphones, tablets and wearables.

One UI 4, updated last year, harnesses a completely different color palette with which to decorate a device’s home screen, icons, notifications and wallpapers in your own style. In addition, One UI 4 features strengthened security features, such as allowing users to easily select what to share and what to keep private in order to keep up with users who increasingly value their individuality and their privacy.

#8. 2019
Galaxy Z Series: The Dawn of the Era of Foldable Smartphones

In 2019, Samsung pioneered the field of foldable smartphones by unveiling the world’s first Galaxy Z Fold, equipped with a 7.3-inch Infinity Flex Display.

Samsung’s newly developed hinge technology makes it possible to open and close the smartphone as smoothly as one opens a book, and offers users secure, long-lasting flexibility that passed a test to withstand 200,000 folds. In 2020, the company’s foldable lineup was expanding to include the Galaxy Z Flip, which features a compact design as the screen unfolds vertically.

Samsung not only pioneered a new form factor, but also new usability options through such functions as Flex mode, which allows for more usage scenarios by fixing the hinge at a specific angle, and Multi-Active Window, which can open and run apps at the same time with applications optimized for the foldable screen for a split screen view.

Last year, Samsung expanded their foldable lineup with the Galaxy Z Fold3, which saw the inclusion of an S Pen and waterproof and dustproof technology, and the colorful, pastel-toned Galaxy Z Flip3 Bespoke Edition, leading the era of foldable popularization.

#9. 2021
An AI-Powered Eraser: Removing Unwanted Objects From Photos

As part of Samsung’s mission to expand the application of innovative AI technologies to all smartphones, the company introduced the Object Eraser feature that lets you remove any unwanted objects in your photos with just a touch.

The Object Eraser function, first introduced in the Galaxy S21 in 2021, is a photo editing tool that harnesses artificial intelligence. Simply by touching the object you want to remove from a photo and tapping the ‘object erase’ button, the object is deleted without the need for a separate editing program. Currently, this function is available on smartphones with One UI 3.1 or higher, such as the Galaxy S20 and Galaxy Z Fold3.

Samsung first applied its AI-powered interface, Bixby, to the Galaxy S8 in 2017, and now users can control their major Galaxy devices using only their voice. In addition, Samsung has been incorporating AI technologies into its device OS, battery and camera in order to improve performance and convenience.

#10. 2021
Galaxy for the Planet: For a Sustainable Future

Samsung is fully committed to minimizing the environmental impact of its products throughout the entire lifecycle of its smartphones, from the design to the production stage through to their usage and disposal, in order to ensure that Galaxy smartphones contribute to greater environmental sustainability. Under the sustainability vision of its Mobile eXperience (MX) Business, “Galaxy for the Planet,” Samsung is consistently working to achieve a circular economy by reusing and recycling resources in order to build a better Galaxy ecosystem.

One such effort towards sustainability is a reduction of plastic usage in smartphone packaging. The percentage of plastics used in the Galaxy S21 packaging accounts for a mere 4 percent of the total weight, cutting down the waste generated per packaging unit by 49 percent as compared with that of the Galaxy S7. In addition, the Galaxy S21 packaging contains only 58 percent of the paper used in that of the Galaxy S7, helping save some 44,802 trees a year. Samsung plans to exclude plastic materials in its product packaging and apply recycled materials to all of its products in the MX division by 2025.

The products set to be unveiled at Galaxy Unpacked 2022 are drawing attention thanks to the revelation that they have been designed using eco-conscious materials recycled from marine waste. Samsung has succeeded in transforming discarded fishing nets, a major contributor to marine pollution, into a material with which to produce smart devices, and the company plans to apply this material to all its products in the future.

¹ IP (Degree of Ingress Protection, IP Code) is a product-related protection technology standard established by the IEC (International Electrotechnical Commission) and is applied to various IT products and industrial devices. IP68 is the highest rating for dust and water resistance. Ip68 has a waterproof function that can withstand 1.5m of clear water for 30 minutes, but it is recommended that the device be washed off immediately after contact with water and then dried.

Ask yourself: what happens to your old smartphone? Maybe you throw it in a drawer or maybe you toss it in the trash to eventually end up in a landfill. Without properly disposing of our old devices, we all contribute to the rapidly growing global problem of electronic waste – or ‘e-waste’.

Each year, the world produces more than fifty million tons¹ of waste from electronics alone, and less than 20% is formally recycled. Our world’s resources are finite, and we need to find a better, more sustainable way to use technology – one that transforms our system into a circular economy that continuously reuses and recycles our materials in an infinite loop.

We believe e-waste is a problem that we can tackle together. Seemingly simple actions can have a large ripple effect.

For example, did you know that extending the lifespan of all smartphones and other electronic devices by just one year can save as much carbon emissions as taking two million cars off the road² each year?

We know that no one can solve this e-waste problem on their own. At Samsung, we have the responsibility and the opportunity to offer the infrastructure and the inspiration to our Galaxy users, so we can make progress together. Through our new sustainability platform, Galaxy for the Planet, we are committed to protecting the planet in everything we do from diverting all waste from landfills by 2025 to combatting global e-waste.

Across the product lifecycle, we’re enabling the entire Galaxy ecosystem to take simple, individual actions – billions of actions around the world – that, when amplified on a global scale, have the power to create positive change. Samsung offers several programs focused on promoting more eco-conscious habits in our daily lives that help Galaxy users to reduce, reuse and recycle the waste generated from old electronic devices.

REDUCE

Minimizing Waste With Product Repair

Around the world, we have nearly 5,000 Customer Service Centers with certified technicians who can help give your old Galaxy device a tune-up, even if you’re already set on purchasing a brand-new device. Through our Product Repair services, we’re helping you make your device last longer and cut down e-waste.

Optimizing Product Life With Android OS Upgrades

We help users maximize the life of their current device by supporting three generations of Android operating system (OS) upgrades and firmware security updates for a minimum of four years on millions of Galaxy devices.³ With this offering, we are extending the lifecycle of our Galaxy products and making a promise that we will provide a simple and secure mobile experience that takes advantage of the latest innovations for good.

REUSE

Creating New Possibilities With Galaxy Upcycling

Our Galaxy Upcycling initiative enables consumers to repurpose Galaxy smartphones – giving them new life and opening new possibilities and extended value. Whether we’re providing innovative technologies to bring greater access to ophthalmic health care for underserved populations or converting smartphones into Internet of Things (IoT) devices like a baby or pet monitor, these simple changes not only help meet our personalized lifestyle needs but also foster a more circular economy.

Extending the Life of Our Devices Through Trade-In and Certified Re-Newed

Through our Trade-In and Certified Re-Newed (CRN) programs, we collect old and unused smartphones and prepare them to be reused for new uses and users. For example, users can donate their old smartphones for an instant credit toward a new one with our Trade-In program. Through Certified Re-Newed, old devices are evaluated, updated and repaired and receive the Certified Re-Newed stamp of approval, allowing us to offer like-new, powerful Galaxy technology to consumers while putting less strain on the planet.

RECYCLE

Transforming Waste With Take-Back

Our Take-Back program⁴ encourages users to donate old or unused smartphones, tablets and PCs to be recycled properly and safely. Rather than generating additional e-waste, Samsung will collect your unwanted electronics and repurpose them in new ways and ensure the materials in your devices don’t end up in a landfill.

When you participate in just one of these programs, you’re contributing to the sustainability efforts of Galaxy users across the globe who are joining together to combat this environmental issue. Together, we’re promoting a more circular economy and protecting our planet’s natural resources for generations to come. Consider participating in our programs today!

Samsung is dedicated to delivering innovative technologies that help build a better future and empower users to adopt more sustainable practices. This also includes taking tangible action to reduce our environmental impact and reshape consumer experiences through our sustainability platform, Galaxy for the Planet.

To view Samsung’s sustainability progress, check out the 2021 Sustainability Report.

¹ World Economic Forum, New Circular Vision for Electronics, 2019

² World Economic Forum, How to Save the Planet, One Mobile Device at a Time, 2020

³ Availability of Android OS upgrades and security updates may vary by device and market. Upgrade schedule will depend on factors including but not limited to complexity of the update, model, as well as market penetration and more.

⁴ To learn more, please visit Samsung Customer Service Center in your region.

During the event, Samsung highlighted its consumer-centric approach to innovation. In particular, the company showcased how advancements in AI, IoT and security work alongside the breadth of Samsung’s portfolio to create experiences that fit into how people live, ultimately unlocking a new era of connectivity and collaboration.

“We are proud of the pioneering work we are able to do in partnership with the creative developer community,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “As society becomes more closely connected through new tools and devices, we want to make people’s lives easier and smarter – wherever they are.”

Platforms Designed for Connected Experiences

A strong platform of technologies across AI, IoT and security enhances the consumer experience and accelerates the ability of developers to build creative applications. Samsung detailed its plans to strengthen core platform technologies such as Bixby, SmartThings and Samsung Knox.

During the SDC21 keynote, Samsung announced improvements to Bixby, which has become a central part of the user experience for more than 300 million Samsung devices. Bixby now uses on-device AI and deep neural networks to process commands on devices themselves. Thanks to on-device AI, this development makes the service up to 35% faster than before.

For developers, Samsung also announced the Bixby Home Platform, which serves as an intelligent layer between Bixby’s natural language processing and SmartThings. With the platform, voice commands can now be executed more intelligently, taking into account the state and context of various devices.

Samsung made further announcements with regard to SmartThings, including how the platform will be fully integrated with Matter, the newest standard in smart home compatibility. Matter solves developer interoperability challenges and with an expansive list of partners, will be the catalyst that makes smart home connectivity nearly effortless. SmartThings Hub software will also be embedded into the Samsung product portfolio, which includes Samsung Smart TVs and Family Hub refrigerators.

Samsung believes that consumer data and personal privacy is just as important as the experiences they enable. Samsung is committed to providing a seamless consumer experience, and to ensuring that its devices and services are secure from beginning to end. Samsung Knox, the company’s defense-grade security platform, offers built-in protection for more than 100 million Samsung devices. To further secure consumer data, the Samsung Knox Vault comes in a combination of security-specific hardware (a new secure processor and isolated secure memory) and new integrated software that shields the most secure data from the Android OS and applications. During the SDC21 keynote, Samsung highlighted the importance of collaboration and its philosophy of open innovation to improve security and privacy, reiterating its work to continue releasing security analysis tools as open source projects.

Samsung also outlined its Privacy Principles at SDC21, highlighting the three commitments that guide all innovation at the company: Protection, Choice and Transparency. With these principles, consumers, developers and partners are given the information needed to make decisions about how data is managed. The company offers users the option to review and manage their permissions from the privacy setting on their Galaxy devices and Smart TVs and discloses Samsung’s privacy policies through the Privacy Portal. Going forward, Samsung will collaborate with global security experts while continuing to release open source security analysis tools to make its ecosystems more secure.

Tizen Takes Smart TV to New Heights

Based on its ‘Screens Everywhere, Screen for All’ vision, Samsung continues to build on its position as the world leader in TVs by developing new experiences that enhance connectivity, functionality and immersive entertainment. At SDC21, Samsung introduced various ways that Samsung TVs are enabling new experiences, including:

• Video communication based on partnership with Google to allow users to enjoy better video calling on TVs via AI-enabled focus and zoom features.
• Samsung Health on Smart TVs that connects with a webcam to analyze movements and provide real-time feedback during a workout.
• More realistic gaming thanks to HDR10+, with automated settings for low latency and HDR calibration.

For enterprises, Samsung will launch Tizen for Business. This service supports interactive e-boards in schools, kiosks in malls, and even displays in restaurants, airports and subways. With new management portals, businesses can conduct real-time monitoring and control screens remotely, easily applying settings to multiple devices with one simple touch.

With the Tizen TV Platform Licensing, manufacturers who want to introduce a premium TV platform like Tizen can do so quickly with minimal cost. This enables them to use the Tizen TV presence to promote their products in the Smart TV market, and ultimately, help more consumers enjoy Tizen.

Innovating Across the Galaxy Ecosystem

Samsung provides a user experience that meets the needs of all users and devices. And with an expanding range of device types and form factors, developers have a breadth of opportunities to innovate in new ways.

At SDC21, Samsung introduced the new One UI 4, the latest version of its user interface for mobile devices. One UI 4 will provide new levels of customization to enable users to create an experience and a device that is truly theirs. It combines Samsung’s leading privacy and security features with options for users to personalize permissions so that they are always in control of their data when using a Samsung device.

Samsung demonstrated the possibilities of One UI 4 to developers at the event, particularly for foldable devices such as the Galaxy Z Fold3 and Z Flip3. Thanks to One UI 4, users will be able to make use of features such as Flex mode and Multi-Active Window, which enable users to enjoy more intuitive and user-friendly experiences that are unique to the foldable form factor. SDC21 also included a Galaxy Watch session that showcased developer tools to help them build new apps in the new watch app ecosystem.

Samsung invites developers and partners on its journey to bring new and secure experiences to life. For more information about the Samsung Developer Conference 2021, please visit developer.samsung.com.

Voice Recognition With Bixby: More Convenient Than Touch

Artificial intelligence (AI) enhances the performance of all kinds of devices essential to our daily lives, including smartphones, tablets, TVs and more. In particular, AI-powered voice recognition facilitates more seamless interactions between these devices. Principal Engineer Joohwan Kim from the AI ​​Client Development Group, Mobile Communications Business at Samsung Electronics, shares below how the Bixby voice assistant platform is set to enable more convenient experiences – using just your voice.

Q: What does the newly updated Bixby voice assistant platform look like?

Bixby aims to be the best voice interface able to control multiple Samsung devices using only a small amount of data. From this standpoint, we focused on providing a unique user experience that only Galaxy can provide when developing Samsung’s latest devices. For example, Galaxy Z Flip3 provides a Bixby function that allows users to utilize the Cover Screen, and Galaxy Watch4 series includes hands-free functionality.

Bixby has advanced in many ways as an AI platform, and, in terms of the engine, it supports Automatic Speech Recognition (ASR) on-device. Because it processes users’ voices immediately from within the device itself, it is fast and secure in terms of privacy protection. Moreover, the development of Bixby Home Platform further expands the range of supported devices. What used to require multiple voice commands is now possible with only a single command that the device understands and performs accordingly.

Q: What are the areas of possible collaboration with developers around the world for the Bixby Platform?

There are several ways third-party developers can participate in Bixby. They can develop various voice services using Samsung’s AI engine in our smartphones, watches and Family Hub. This service, called a capsule, is provided by the Bixby Developer Center. We have also updated the developer tools to make debugging and natural language learning easier, and to allow convenient use of various UI components, all of which will be presented at SDC21.

The update being announced will make it possible to use for developers to harness multiple contexts when adding devices. Smarter device control has been made possible by Bixby Home Platform, an intelligent layer which sits between Bixby Voice – which provides natural language understanding and issues commands – and SmartThings’ Internet of Things (IoT) layer – which provides connection and operation between devices. Commands that previously had to be made individually for separate devices can now be more efficiently undertaken using the Bixby Home Platform. We are introducing this tool at SDC21 and currently working on providing it to third-party developers in the future.

Enjoy More of the Content You Love: Samsung Smart TV’s Tizen

In the past, TVs were evaluated only on their resolution and design, but given changing lifestyles and user demands, the kind of content a TV is able to provide has become paramount. Thanks to the Tizen platform, Samsung’s Smart TVs are able to provide users with a wide range of content able to suit any taste. Ju-hyun Choi, a Staff Engineer at the Software Development Group, Visual Display Business at Samsung Electronics, describes below how Tizen has evolved to provide partners with the optimal environment in which they can develop with wide compatibility and stability.

Q: What are the new functions of Tizen Web Platform for Samsung Smart TV?

Through a powerful web standard technology called WebAssembly, high-performance web apps can now be developed on Samsung Smart TVs. For SDC21, we have prepared an upgrade plan that allows for the installation of the very latest web features for previously-released Smart TVs.

Q: The competitive edge held by Tizen-based display products has been strengthened thanks to the cooperation of partners from various fields. What are your future collaboration plans?

We are currently working on web-based cloud games, with the goal of allowing users to play the latest games on their Samsung Smart TV equipped with the Tizen platform – all without the latest consoles or expensive graphic cards. In order to achieve this, we are working closely with our current service partners. The Tizen platform, an open source-based operating system (OS), is open to everyone and we are working to provide the best possible development environment to developers that features a wide range of compatibility and development tools.

A Must for Innovative User Experiences: On-Device Personalized Neural Networks

Recently, on-device AI technology has been garnering attention. In the past, a high-performance cloud server capable of performing complex calculations was required in order to run AI-based apps, but when the neural network used in AI apps runs within the device, many advantages for users emerge. Jihoon Lee, an Engineer at the On-Device Lab at Samsung Research, explains below the role of on-device AI and cooperation with developers.

Q: On-device AI is considered a must for powerful and innovative consumer experiences. What kind of benefits will users enjoy from using it?

The biggest advantage offered by on-device AI is that the privacy of the users is maintained since all processing occurs on-device. Developers, too, will be able to provide services that are that much closer to the users, while also free from privacy concerns. For example, a camera app that harnesses facial recognition will not share sensitive data with a server if the AI is run on-device.

Another advantage is that on-device AI models can be used without an Internet connection or any mobile data consumption. For example, if a certain on-device AI model is required to be on constant low-power standby, the necessity of an Internet connection or data consumption could be a big limitation. With on-device AI, user application experiences are improved since there is no need to send data to a server and wait for results – resulting in reduced response times.

Thirdly, one is able to create custom AI directly on their device. Previously, the concept of personalizing the already-deployed AI firsthand was unexplored, as there was no framework to help train a deep-learning model on-device. Moving forward, we expect that NNTrainer, which we are presenting at SDC21, will play a big role in better recognizing a user’s face, their accent and even their pets to automatically create photo albums based on their furry friends – and more.

Q: In the future, what kind of synergies can be expected in this field through cooperation with the developers present at SDC?

Ultimately, we hope to bring users closer to AI through on-device training and personalization. We look forward to developers who attend SDC21’s sessions recognizing and utilizing NNTrainer in order to provide AI that is closer to users. Following such collaboration, NNTrainer, currently in its initial stages will become an even more mature framework. Since it is being developed as an open source, anyone can search for it and contribute directly.

Developing Watch Apps for Wear OS Powered by Samsung

Won-Hee Seo, a Staff Engineer at the Strategic Partner R&D Group, Mobile Communications Business at Samsung Electronics, below introduces the new developer tools and benefits of creating watch apps for the Wear OS Powered by Samsung platform, running on the Galaxy Watch4 series.

Q: It’s now easier to develop a great watch app for the Wear OS ecosystem. What are some new helpful experiences that will be available to users?

With the Galaxy Watch4 series, the most loved and used watch apps and services have been optimized for the new Wear OS Powered by Samsung platform. In addition to Samsung and Google services and apps such as Google Maps and YouTube Music, users will also have access to their favorite watch apps available for download in the Google Play Store. In particular, health-related apps, including Sleep Cycle, are starting to launch and are growing in popularity.

Many developer partners have started to work with the new tools available for the Wear OS platform, which has led to the release of many useful apps.

Moreover, we have launched Watch Face Studio, a new developer tool that makes it easy to design watch faces. Thanks to this tool, designers and developers will be able to create more watch faces, which provides users with a greater variety of watch faces to choose from, helping them to further personalize their watch with their own tastes.

Q: Throughout this session, you discussed the development of new watch apps with other developers. What was at the center of the discussion?

A total of four watch-related sessions were arranged for SDC21: one Highlight Session and three Tech Talk Sessions. They provide all the necessary information for developers, such as the developer guide, in order to help them more easily create diverse watch apps and services. In order to help stimulate the watch face market, a session was also added to SDC21 to provide a detailed introduction to the Watch Face Studio tool that is set to allow designers and developers to easily design and create faces.

The event also saw Samsung announce Galaxy for the Planet, the company’s new mobile environmental sustainability vision with an initial set of 2025 targets to create a more sustainable Galaxy ecosystem.

In case you weren’t able to tune in to the full event, take a look at the video below for a replay of this August’s Unpacked showcase in its entirety, and be sure to check out Samsung Newsroom’s complete coverage of the event to learn more.

“We believe that everyone has a role to play in providing innovative solutions that protect the planet for generations to come. Samsung understands our efforts need to match our scale, our influence and the magnitude of the entire Galaxy ecosystem around the world,” said TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “Galaxy for the Planet is an important step in our journey toward creating a more sustainable world, and we will do so with the openness, transparency and collaboration that drives everything we do.”

Delivering Better Environmental Impact by 2025

Samsung believes the integration of sustainable practices across each stage of production is crucial to minimizing environmental impact and building a better future for communities around the world and the next generation of innovators. Samsung will work to achieve its initial goals by 2025, and it will aim to evolve its commitments to address new challenges beyond 2025

• Incorporate recycled material in all new mobile products by 2025

To foster a more circular economy, Samsung is investing in new and innovative eco-conscious materials for its products. With the goal of using recycled material across all new mobile products by 2025, Samsung will use various recycled materials within its products, taking their strength, aesthetics and durability into consideration.

• Eliminate all plastics in mobile packaging by 2025

Samsung is working towards the full elimination of single use plastics from product packaging by 2025 – reducing, removing and replacing unnecessary resources and materials traditionally used in device packaging and incorporating eco-conscious solutions.

• Reduce standby power consumption¹ of all smartphone chargers² to below 0.005W by 2025

Samsung is prioritizing energy-saving technology that increases energy efficiency and reduces power consumption. Samsung has successfully reduced the standby power consumption across all smartphone chargers³ to 0.02W, which is among the most energy efficient in the mobile industry. To build on this progress, Samsung will work to achieve zero power standby consumption of smartphone chargers, targeting reduction to below 0.005W by 2025.

• Achieve zero waste to landfill by 2025

Samsung is minimizing waste generated at its mobile worksites, with the commitment to divert all waste from landfill by 2025. Samsung will also work to reduce e-waste on a global scale by optimizing the product lifecycle, improving product design processes, and through initiatives like Galaxy Upcycling, Certified Re-Newed, and Trade-In programs.

Continuing Samsung’s Spirit of Openness

Samsung will continue to discover new ways to address the climate crisis and expand its role in accelerating progress to achieve the Sustainable Development Goals. The company is dedicated to reporting progress transparently and working with industry peers and partners throughout its sustainability journey.

“Samsung is committed to creating solutions that enable a better future for our people and our planet. However, we know we cannot do this alone, and the collective fight for the planet is not a competition,” said Stephanie Choi, SVP & Head of Marketing of the Mobile Communications Business at Samsung Electronics. “We strive for collaboration in everything we do, and our strategic partnerships across sectors, industries and markets enable us to scale positive impact around the world – helping us achieve a more sustainable future.”

Samsung’s products are thoughtfully designed to minimize the impact on the environment during their entire lifecycle – including power-efficient semiconductor chips, sustainable packaging, energy-saving technology and the ability to upcycle old devices. To view Samsung’s sustainability progress, check out the 2021 Sustainability Report.

¹ Standby power consumption is the power used after a smartphone is fully charged or disconnected, but the charger remains plugged-in.

² Based on 15W, 25W and 45W Galaxy smartphone chargers

³ Based on 15W, 25W and 45W Galaxy smartphone chargers

At last August’s Unpacked event, I shared my strategy to bring more empowering mobile technology to as many people as possible, especially at a time when they needed it most. Now, around one year later, our world is slowly but surely preparing to reopen in many ways. We’re all yearning for freedom and the possibilities that this new world has to offer thanks to advancements in technology that are set to make our world bigger than it ever was.

This past year, new technologies continued to reshape the way we live. Our collaboration with trusted industry partners allowed us to drive seamless experiences that offer more personalization and versatility than ever. As we enter this new era of agile transformation, I believe that open ecosystems are the only way to accelerate innovation and give people more freedom to create their own experiences that are best for their lifestyles.

Samsung Electronics is poised and ready to unveil visionary, purposeful mobile technology for a better world. In a few weeks, we will unleash our latest and greatest Galaxy Z series to reshape the smartphone category and completely reimagine your experiences.

Life Opens Up With Galaxy 

Today, the world needs flexible technologies that give people room to explore. At Samsung, people are at the heart of everything we do. We’re constantly listening to you to ensure that any new device and experience we create really brings meaningful innovations. We want to enrich everyone’s life, not just the lives of a select few. From epic cameras and vivid, immersive viewing experiences to long-lasting batteries and strong security, we’re focusing on what really matters to you.

As we explore new ways to empower you, we often venture into uncharted territory. That’s how we ended up creating a brand-new category with the launch of the Galaxy Fold. And we didn’t stop there. We kept improving the category with our second generation of foldables, the Galaxy Z Fold2 and the Galaxy Z Flip, with more screen and more of the features you now know and love. I’m excited to say our third generation of foldable devices will open up amazing new multitasking capabilities and enhanced durability for even more people around the world.

Samsung Is Bringing More People Into the Fold

This will be especially important as the world leap frogs into new frontiers of connectivity that demand open ecosystems and reliable mobile experiences. At Samsung, “open” and “secure” are never mutually exclusive. In fact, our collaborations with trusted industry leaders like Google and Microsoft are why we are able to deliver mobile technology that is secure and optimized for today’s rapidly evolving and interconnected world. We constantly work with key partners to create cutting-edge security solutions that keep your devices and data safe every step of the way. This allows us to give you even more control over your apps, data and privacy, so you can curate your own experience — with total peace of mind.

Collaboration enables us to build mobile experiences that make your life easier and better. It fueled the development of a new unified wearable platform, which we built jointly with Google. On top of your favorite Galaxy apps like Samsung Health and SmartThings, there will be so many others in the new Google Play Store. Furthermore, our One UI Watch user interface is deeply integrated with our other Galaxy devices and provides consistent connectivity between your Galaxy Watch and Galaxy smartphone.

We are also working with Google to enrich our foldable ecosystems with popular apps and services. For our third generation of Galaxy Z phones, we have lined up even more partner apps that make the most of the versatile fold-out format. From hands-free optimized video calling with Google Duo and watching videos in Flex mode on YouTube to multitasking in Microsoft Teams, our foldable ecosystem will offer a wealth of seamless and optimized experiences.

A New Chapter in Smartphone Innovation Is Here

The upcoming Galaxy Z Fold combines the very best that smartphones and tablets offer and delivers completely new ways of working, connecting and creating, while the upcoming Z Flip exhibits an even more refined style, armed with more durable, stronger materials. I firmly believe these devices will answer the call for the versatile mobile technology we need as we navigate the open road ahead.

We are out to set new heights and open up a whole new world of exciting experiences for even more people. I hope you’ll join us as we debut our next Galaxy Z family and share some foldable surprises — including the first-ever S Pen designed specifically for foldable phones. Instead of unveiling a new Galaxy Note this time around, we will further broaden beloved Note features to more Samsung Galaxy devices. In the meantime, mark your calendars and tune in to our Unpacked event on August 11 to see what unfolds.

As part of this year’s Mobile World Congress (MWC), Samsung Electronics is hosting a virtual Samsung Galaxy session on June 28. At the event, Samsung will be showcasing how the Galaxy ecosystem of connected devices is set to provide people with even greater possibilities for enriching their lifestyles.

Samsung will also be unveiling its vision for the future of smartwatches at the event with new opportunities for both developers and users designed to deliver a new era of smartwatch experiences. Furthermore, understanding how device security has never been more important than it is nowadays, the company will be sharing its latest security enhancements and innovations designed to give users protection and peace of mind in an open and connected world.

The Event will be available at Samsung Newsroom, Samsung YouTube at 7:15 pm CET.

“Demand for tablets continues to grow. Whether it’s for studying remotely, connecting with friends, or enjoying personal entertainment, consumers are looking for devices that keep up with their creative and busy lifestyles,” said Woncheol Chai, SVP and Head of Experience Planning Team, Mobile Communications Business, Samsung Electronics. “We’re excited to provide consumers the technology they need to get the most out of every day. The Galaxy Tab S7 FE and Galaxy Tab A7 Lite are equipped with stunning features that are designed to meet the daily needs of consumers.”

Samsung Galaxy Tab S7 FE

Galaxy Tab S7 FE is all about giving customers the features they love at an affordable price. Reflecting customers’ most wanted feature of all, Galaxy Tab S7 FE comes built with a large 12.4-inch¹ display, perfect for taking entertainment, productivity, and creativity to the next level.

When it’s time to get back on the daily grind, you can count on your Galaxy Tab S7 FE to stay productive. An S Pen is included in-box, so you can make the most of that large display and power through your tasks with even greater efficiency. With Samsung Notes, you can easily convert your on-screen handwritten notes to text. Keep your notes organized with automatic tags, and use Intelligent Search to find the exact note you need in an instant — no matter if it’s typed or handwritten.

Plus, if a research paper or work project has you opening multiple tabs or applications at once, no need to worry: Galaxy Tab S7 FE handles multi-tasking with ease. With Multi-Active Window, you can open up to three apps at once. That means you can browse the web, take notes, and stream a video — all on one screen. With App Pair, you can also save and quickly launch your favorite combination of apps together in Multi-Active Window.

For consumers looking for even more ways to maximize their productivity, Galaxy Tab S7 FE has you covered. With Samsung DeX and a Book Cover Keyboard,² you can use your tablet just like a laptop, transforming the UI to a PC-like experience while you power through your to-do list. And thanks to Second screen,³ you can transform your Galaxy Tab S7 FE into an additional display alongside your PC to expand your view, and get even more work done.

When inspiration strikes, Galaxy Tab S7 FE has the tools to get your creative juices flowing. Clip Studio Paint and Canva⁴ work with S Pen for smooth and sharp drawings and designs. With a free 6-month trial⁵ for new users of Clip Studio Paint, you can discover new talents and try your hand at digital art. For avid note-takers, Noteshelf is also included for free,⁶ enabling you and your S Pen to create detailed, colorful notes that accurately capture your thoughts.

With the same sleek and stylish metal finish of the Tab S7 line, Galaxy Tab S7 FE comes in four gorgeous colors to fit your personal style: Mystic Black, Mystic Silver, Mystic Green, and Mystic Pink. Even with a large display, Galaxy Tab S7 FE boasts a thin and light profile, and features a powerful battery — so you can easily stream, work, and create without the pressure to find a nearby outlet.

Samsung Galaxy Tab A7 Lite

The Galaxy Tab A7 Lite is the carry-along companion for on-the-go content and gaming at an affordable price. With an 8.7–inch screen housed in a sleek, durable metal cover, the compact Galaxy Tab A7 Lite is ultra-portable. Slim bezels around the display and powerful Dual Speakers with Dolby Atmos on Galaxy Tab A7 Lite bring you closer to the stories when watching your favorite movies, shows, and playing games.

With up to 64GB of internal storage, expandable up to 1TB with a MicroSD card, there’s plenty of space for all your favorites, and the octa-core processor helps ensure they’ll play smoothly and quickly. With a long-lasting battery, 15W Adaptive Fast Charging,⁷ and optional LTE capability,⁸ Galaxy Tab A7 Lite is great for watching that trending new show or gaming on the go. With a durable metal cover and slim bezel, Galaxy Tab A7 Lite comes in Gray and Silver.

Samsung TV Plus & Galaxy Ecosystem

When you purchase the Samsung Galaxy Tab S7 FE or Galaxy Tab A7 Lite, you will also get unlimited access to Samsung TV Plus for free.⁹ You can make the most of your new tablet by streaming 160+¹⁰ channels including your favorite shows, movies, and more. Galaxy users also get access to a free trial of YouTube Premium¹¹ – putting hours of ad-free entertainment at your fingertips.

The new Galaxy Tab S7 FE and Galaxy Tab A7 Lite work seamlessly with your ecosystem of Galaxy devices – from your phone to your earbuds. Take calls and send and receive text messages[12] through your Samsung account on your tablet, even when your smartphone is out of reach. Easily copy and paste text or images between enabled devices. You can also enjoy an easy transition from browsing on your phone to your Galaxy Tab S7 FE and Galaxy Tab A7 Lite display via Samsung Internet.¹³ And if you’re listening to music or watching a video on your Galaxy Tab S7 FE or Galaxy Tab A7 Lite and need to take a call on your smartphone, your Galaxy Buds¹⁴ can automatically switch over to your other device.

Galaxy Tab S7 FE and Galaxy A7 Lite will be available in select regions starting in June. For more information, visit www.samsungmobilepress.com, news.samsung.com/galaxy or www.samsung.com.

Tech Specs

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

¹ Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.

² Available to purchase separately.

³ WiDi (Wireless Display)-capable Windows 10 PC models and Windows 10 v.2004 or later required to use Second Screen. Compatible with Galaxy Book series and Samsung Notebook Plus2, and Samsung Notebook Plus running Windows 10 OS.

⁴ Canva is preloaded on the device as stub in select markets. Canva Pro will be available for Galaxy Tab S7 FE users for 30 days of free trial. At the end of the free trial an additional cost will be incurred to use Canva Pro.

⁵ Clip Studio Paint is preloaded on the device as stub in select markets. Clip Studio Paint can be downloaded from the Galaxy store.

⁶ Noteshelf is preloaded on the device as stub. Feature supports 9 languages: English, Korean, Japanese, Traditional Chinese, Simplified Chinese, German, Italian, French, and Spanish.

⁷ A 15W fast charging travel adapter is sold separately.

⁸ Availability of LTE model varies by country and carrier.

⁹ Samsung TV Plus is available to Galaxy Tab S7 FE users in the U.S., Canada, the U.K., Germany and Korea and Galaxy Tab A7 Lite LTE version users in the U.S., and Canada. Service availability may vary by country, model, and carrier.

¹⁰ 160+ is the current number of channels supported in the U.S. Supported channels vary by country and are subject to change.

¹¹ For new users only (Not eligible for users of past trials of YouTube Premium, YouTube Music Premium, YouTube Red or Google Play Music). Redeem in the YouTube application on eligible devices between March 6, 2021 and March 5, 2022 at 11:59pm PST. Free YouTube Premium offered for 4 months to Galaxy Tab S7 FE customers and 2 months to Galaxy Tab A7 Lite customers.

¹² Call and text on other devices feature availability varies by country and service provider.

¹³ Galaxy smartphones and Tab S7 FE and Tab A7 Lite must be signed into the same Samsung account and Bluetooth settings must be enabled. The “Continue apps on other devices” setting must also be enabled on both devices. Continuity support is available for the Samsung Notes app and Samsung Internet app on Galaxy smartphones and tablets that run One UI 3.1 or above. Some models are not supported including, but not limited to, devices without Wi-Fi 5GHZ & SAK, and Android GO models.

¹⁴ Feature only supported by Galaxy Buds Pro, Galaxy Buds+ and Galaxy Buds Live.

They do this by combining handpicked innovations from some of Samsung Electronics’ most advanced smartphones with foundational features that Galaxy users know and love. From pro-grade cameras to long-lasting batteries and ultra-responsive displays, the Galaxy A series offers everything you need to take your mobile experience to the next level.

Check out the videos below to learn more about the newest additions to the Galaxy family.

Capture Your Favorite Moments With Ease

Whether we’re capturing a silly moment with a pet, or shooting an unforgettable sunset, the smartphone has become our go-to device for preserving our favorite moments. With the Galaxy A52, A52 5G and A72, you can capture your favorite moments with ease with a suite of awesome camera features.

Step Up Your Browsing and Gaming With High Refresh Rate Displays

Whether you’re scrolling through your favorite photographer’s social feed, or playing the latest trendy casual game, high refresh rate displays provide you with smoother, more pleasing visuals. The Galaxy A52, A52 5G, and A72 are the latest to join Samsung’s roster of high refresh rate devices. With 90Hz displays on the Galaxy A72 and A52, and a 120Hz display on the Galaxy A52 5G, you can scroll and game with ease.

Featuring 800 nits of brightness, so you can always see your screen even in bright daylight, and with blue light-reducing Eye Comfort Shield technology, the Galaxy A52, A52 5G and A72 always deliver a comfortable viewing experience.

Plug Into the Galaxy Ecosystem

In our increasingly wireless world, where we’re often moving between our laptops, tablets and smartphones, a seamless experience is more important than ever. Whether you’re finding your keys with SmartTag, or sharing a song with friends through Music Share, the Galaxy A52, A52 5G and A72 help you plug into the Galaxy ecosystem with ease.

Put Convenience in Your Pocket With Galaxy Foundational Features

What makes Galaxy devices great is the Galaxy foundational features that put power and convenience in your pocket. From their long-lasting batteries to stereo speakers that deliver a high-quality audio experience, the Galaxy A52, A52 5G and A72 are packed with incredible features that make life easier.

Ever since I was young, I’ve been captivated by engineering and technology — enthralled by new gadgets and curious about what made them work. I didn’t think I could be more obsessed with technology, but 2020 proved me wrong. This year gave me an even greater appreciation for all that it does and can potentially do. We had to reshape our lives, rethink the way we operate and become more flexible — and technology made it possible for us to do so. 2020 bolstered my determination to fully tap the infinite power and potential of tech to give people personalized experiences that enrich their lives and allow them to express themselves.

As we close out this year and I think of what’s to come in 2021, I feel encouraged by all the ways Samsung is cultivating open collaboration and driving innovation forward to empower people on their personal journeys. We have never believed in a one-size-fits-all mobile experience and we never will. We led the charge with 5G and changed the shape of the future with a series of foldable smartphones. Now, we’re working on revolutionary advancements in 5G, Artificial Intelligence (AI) and the Internet of Things (IoT) that will redefine the parameters of what mobile can do and give consumers the freedom to tailor their mobile experiences to fit their lives — not the other way around.

2020 Highlights

This year, Samsung stayed true to its mission and forged new paths for landmark technology that will shape the next era of mobile innovation. Our vision of intelligent, connected devices with mobile phones at the center has become a reality. 2020 saw 5G — a technology Samsung has been pioneering for more than a decade — move into the limelight. Over the course of the last 10 years, Samsung laid the groundwork for the fifth generation of cellular technology by helping to build the global 5G infrastructure. And in 2019, we released the world’s first commercial 5G smartphone and tablet: The Galaxy S10 5G and Galaxy Tab S6 5G. Samsung has been pushing to democratize 5G ever since. We are closing out the year with twenty 5G devices in the Galaxy ecosystem.

There was also growing momentum behind foldable smartphones, a category we launched commercially with the Galaxy Fold in 2019 and advanced with the release of Galaxy Z Flip and Galaxy Z Fold2 in 2020. Through our longstanding industry-leading partnerships, we established an open ecosystem for foldable devices and fostered UX innovation that enabled us to create an enhanced user experience with optimized app interactions and displays. The Z Fold2 was praised as a smartphone that reimagines what’s possible with mobile technology and I’m excited to say, it’s just a hint of what’s to come as we continue to explore, evolve and expand this category-changing space.

We also made headway in our efforts to make the world a better, more sustainable place. In partnership with the United Nations Development Programme (UNDP), we promoted the 17 Sustainable Development Goals on more than 80 million smartphones, mobilizing and empowering the Galaxy community via our Samsung Global Goals app. And we continue to take dedicated action throughout our product lifecycle to help the world transition to a circular economy — by extending product longevity, making greater use of sustainable materials in our packaging, and creating environmentally conscious products and accessories.

Mobile Innovations to Watch in 2021

I’m thrilled with what Samsung accomplished this year, but as passionate pioneers committed to defying barriers to progress, we’re always thinking about what’s next. Our smartphones are truly becoming extensions of ourselves, and with so many people working remotely and spending more time entertaining themselves at home, video quality and capabilities on mobile devices have moved front and center.

From teleworking and virtual celebrations to gaming and online dance challenges, the world is creating, sharing and streaming more video than ever. Whether you prefer to edit footage like a pro or just want intelligent, multitasking lenses to do the heavy lifting for you, the Samsung Galaxy will be more than ready to meet the demands of the video-obsessed in 2021. When it comes to advancement in this space, it’s going to be an epic new year.

Our engineers and developers have also been working hard to expand highly advanced on-device AI capabilities within the Galaxy family, enabling our devices to continually learn from daily activities and routines to take better pictures and videos, maximize battery life and storage space, optimize displays and much more. We’re planning to expand these personalized capabilities to every facet of Galaxy’s product portfolio to empower people to be productive and do all the things they enjoy.

And because we live in an interconnected world that requires interconnected devices, Samsung continues to vigorously support open source research and collaboration. It’s how we evolve new capabilities that can be deployed across devices, applications and services to enable more people to benefit from all that technology has to offer. Thanks to the open ecosystems we’ve created working in tandem with other like-minded industry leaders, we’re developing connected, compatible innovation that will take us into an exciting new era of integrated mobile experiences.

We’ve already advanced breakthrough technologies like ultra-wideband (UWB) through ongoing open collaboration with key partners. And soon, we’ll be rolling out incredible connectivity capabilities that will transform the way you open doors and enable seamlessly integrated car experiences that make personalized car connectivity a part of your digital life. We’re also making it easier to quickly locate the things that matter most, from your keys to your wallet — even your family pet.

As we introduce new and exciting innovations, our number-one goal is and will always be to create experiences that people can trust, knowing we’ll treat their data with the utmost care and keep their personal information safe every step of the way. These new devices will offer incredible personalized mobile experiences and will be built with security and privacy top of mind.

The Samsung Promise

We believe everyone should have access to the latest mobile technologies and a spectrum of product options that offer unfettered, personalized experiences. In 2021, our diverse product portfolio will deliver breakthrough capabilities that empower you and never hold you back.

True to our heritage of staying ahead of the curve with trailblazing mobile tech, we’ll be expanding our portfolio of foldables, so this groundbreaking category is more accessible to everyone. And while we’re already known for our revolutionary cameras, we’ll never stop trying to outdo ourselves — so be on the lookout for super-intelligent, pro-grade camera and video capabilities in 2021. We’ve also been paying attention to people’s favorite aspects of the Galaxy Note experience and are excited to add some of its most well-loved features to other devices in our lineup.

Limitations and boundaries are for other brands. At Samsung, we relentlessly test the existing rules because we know the margins for what technology can do are confined only by the scope of our imagination — and ours knows no bounds.

Thank you to everyone who supported us in 2020. I look forward to sharing more in January!

Samsung Electronics today announced its latest advancements in mobile, wearables, TV, audio and home appliances with virtual experience, ‘Life Unstoppable’ to show how the 2020 line-up will enhance today’s connected lifestyles.

The ‘Life Unstoppable’ virtual world marks a new era of innovation and is one of many ways Samsung continues to push the boundaries of what technology can do. The pioneering and immersive virtual world brought Samsung’s human-centred innovations to life in a new, gamified experience.

This year, consumers’ relationship with technology has become even more integral as they have looked to stay connected to the outside world. Samsung technology defies limits, bringing together all elements of living, working, and entertaining, with products that seamlessly connect with one another for the most intelligent experience.

Today, the brand showcased its latest bold, revolutionary products including:

• The global reveal of its latest lifestyle product, The Premiere – a smart projector which takes home entertainment to the next level
• Odyssey G5 as Samsung monitors continue to pioneer the gaming experience
• Brand-new additions to the expanded Galaxy portfolio with Tab A7, Galaxy Fit2, A42 5G and Galaxy Z Fold2
• Wireless Charging Trio to help people keep up with demanding lifestyles
• RB7300T Classic Refrigerator with SpaceMax technology and the customisable Bespoke refrigerator range, all making their European launch
• WW9800T Washing Machine and DV8000T Tumble Dryer, both with smart learning solutions and auto-linking capabilities

“This year has seen us completely re-evaluate our relationship with technology, in a way that no-one could have expected,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “At Samsung, we not only embrace these changes, but aim to stay one step ahead – already innovating with the future in mind. We are relentless in our mission to create bold, revolutionary technology and what better way to announce our 2020 line-up than with this game-changing virtual experience. Today was just a taste of what is to come from Samsung as we continue to bring you products that fuel a Life Unstoppable.”

Benjamin Braun, Chief Marketing Officer at Samsung Europe, gives the opening speech at Samsung’s ‘Life Unstoppable’ virtual press conference

Taking the Entertainment Experience to the Next Level Both In, and Outdoors

Today we are spending an increased amount of time at home and TV, now more than ever, is something we gather around together. It connects us to the world as we watch the news and immerses us into our favourite entertainment. The appetite for the best possible TV experience has never been greater.

Samsung announced its all-new smart projector, The Premiere which gives you a big picture cinematic experience in the comfort of your own home. It comes in up to 120 and 130-inch models which save you space in the home and can be projected anywhere – all you need is a wall. A simple minimalistic design that blends into any living space, The Premiere features powerful built-in woofers, Acoustic Beam surround sound and cutting-edge triple lasers with 4K picture quality. The Premiere LSP9T is the world’s first HDR10+ certified projector so it delivers revolutionary colour and contrast that adds depth for more precise picture detail as you move from bright to dark scenes. This year, it will be available in Germany, the UK, France, Switzerland, Austria, Netherlands, Belgium, Italy, Spain, and Nordics.

This year has also seen an increase in the blurring of boundaries between indoor and outdoor space – more people want a seamless experience between the two. Samsung showcased the brand’s move into outdoor entertainment technology. The Terrace is the brand’s first screen built for outdoor viewing. The Terrace and The Terrace Soundbar have an IP55 rating protecting them from outdoor conditions such as rain, humidity, dust and insects. The Terrace Soundbar features Adaptive Sound, which analyses what you’re watching to deliver the sound quality to match. It’s the perfect companion to round out the entertainment experience. The Terrace also features anti-reflection technology to eliminate glare and its average of 2,000 nits of screen brightness and QLED 4K picture quality performs perfectly in any setting. The Terrace will be coming first to Germany, France, Italy, Spain, the UK and Switzerland in 55, 65, and 75-inch models.

Samsung’s entire TV line-up is built on a philosophy of bold, disruptive design and innovation. The portfolio offers a TV for everyone, including a world-first mobile-friendly TV, The Sero. Optimised to display content on the big screen with a single tap of your mobile, The Sero instantly mirrors your phone in QLED picture quality.

As the desire for great TV and content has never been greater, investment in the biggest and the best devices such as 8K continues. Pioneering 8K tech is something that sets Samsung apart. The flagship Q950 is a revolutionary TV with a thinner footprint than ever before – the infinity screen boasts a 99% screen to body ratio and stunningly slim 15mm profile. Alongside picture is sound and Samsung’s newest soundbars. The Q950T and Q900T have Q-Symphony that creates harmonious sound from both TV and soundbar speakers for an optimum entertainment experience (it is compatible with the select QLED TVs).

An Immersive Gaming Experience That Transports You Straight Into the Action

Gaming is an industry that continues to evolve, it’s so much more than just a first-person shooter or adventure role-play – games have become a place to connect with others and share new experiences. This year has seen gaming platforms host fashion launches, festival sets, and even Samsung’s Life Unstoppable experience.

Samsung delivers the best possible gaming experience, whether that be on-the-go through our Galaxy portfolio, such as the new Note20, or at home with our QLED TVs and Odyssey monitors. The new flagship Odyssey monitors, the G9 and G7, boast a world-first 1,000-millimetre curved screen, one millimetre response time and 240Hz refresh rate, immersing consumers in the heart of the game. The HDR10+ QLED screen brings game scenery to life in true-to-life quality with optimised brightness and contrast. The brand-new Odyssey G5, available to buy now in select countries, joins the existing Odyssey flagship models. G5 contains all the technology you expect from a Samsung gaming monitor in addition to Flicker-Free technology that reduces eye fatigue so gamers can remain at the top of their game for longer.

Pioneering Connected Mobile Innovation That Builds on Samsung’s Legacy of Bold, Intelligent Technology

This year, consumers have relied on mobile technology more than ever before. Mobile devices have facilitated everything from staying connected to loved ones and keeping on top of school or work, to staying up to date with gaming or fitness goals. Connected experiences sit at the heart of Samsung and the brand’s seamless Galaxy Ecosystem works perfectly together to help you get the most out of every moment.

With consumers working, living and entertaining in one space, the need for a compact entertainment device has never been more important. The newest addition to Samsung’s tablet family, Galaxy Tab A7 provides the ultimate solution to this. Its 10.4-inch screen housed in a symmetrical bezel with a premium metal finish provides a sleek and balanced design. With an 80% screen to body ratio, Quad Dolby Atmos speakers and long-lasting battery, the Tab A7 is the ultimate on-the-go picture and sound entertainment experience. It is also perfect for the kids with an all-new Samsung Kids app that features a variety of educational and entertaining content.

This year has seen homes double as gyms and the demand for fitness tracking wearables has increased,¹ as customers search for ways to maintain a healthy lifestyle. To answer this increased demand Samsung today announced a new wearables device, Galaxy Fit2. Galaxy Fit2 is your perfect fitness partner, with a slim lightweight design, long-lasting battery and advanced tracking features.

It automatically detects and tracks up to five different types of activity providing fitness insights such as calories burned, heart rate, distance and more. It will also monitor your sleep patterns, providing daily analysis and a unique Sleep Score. The groove design can help reduce sweating and 3D glass display comes with over 70 different face options so you can swap out to best suit your style. What’s more, it runs for up to 15 days, extendable to 21 days depending on settings and conditions, without needing to recharge;² so you can focus on your fitness goals without having to worry about running low on battery.

Galaxy 5G has transformed the connected experience and Samsung, with a large portfolio of 5G-enabled devices and end-to-end support, is uniquely positioned to make the true potential of 5G a reality. Samsung announced that a new 5G-enabled phone will be joining the Galaxy A series line-up later this year; the Galaxy A42 5G. Packed with all the features you can expect from an A Series device including a unique modern design and new quad camera layout, A42 5G boasts a 6.6-inch Super AMOLED display and instantly connects you to super-fast download and streaming. It is a device that keeps up, helping you capture and express every moment.

Last year, Samsung disrupted the industry with a revolutionary foldable smartphone. Samsung continues to pioneer the industry forward with the innovative foldable category by showing off the next generation of its foldable Galaxy Z portfolio – the Galaxy Z Fold2.

This latest innovation in foldable phone technology, now available for pre-order, builds on Samsung’s legacy of innovation – combining stunning design with revolutionary improved hardware. It comes in two colours – Mystic Black and Mystic Bronze – and thanks to unrivalled hinge technology, effortlessly moves from a 6.2-inch edge to edge cover screen display, to immersive 7.6-inch main screen 2X display when unfolded.

With technology now working harder than ever before, Samsung also recognised a need for a new charging station that can power up more of your devices simultaneously. Wireless Charger Trio is a brand-new wireless charging solution designed to charge compatible devices all at once, offering everyday convenience and ease.

Home Appliances That Help Consumers Customise Their Lifestyles and Embrace Sustainable Living

Samsung is expanding its offerings of flexible home appliances with the Bespoke refrigerator. Launching this October in Europe, the modular refrigerator can be customised in a variety of ways with easy-to-update colours and materials. The possibilities of configurations are endless with Bespoke, as it offers consumers complete flexibility to create a personalised solution for their kitchens throughout every stage of their lives.

Samsung is also paying attention to the increased focus on flexibility of consumer’s lifestyle. Recent trends are showing that consumers are visiting the supermarkets less but buying more when they do, Samsung identified a need for refrigerators that maximise your grocery shop and keep food fresher for longer. The RB7300T Classic Refrigerator offers revolutionary storage capacity thanks to Samsung’s unique SpaceMax technology that allows for up to 385 litres of storage and three different height options, so you can keep up with longer grocery lists. Its energy performance also helps consumers maintain a sustainable lifestyle. Optimised to save, the Digital Inverter Compressor automatically adjusts its speed depending on what’s in your fridge, using up to 50% less power.

Samsung also welcomed a new era of smart, energy efficient laundry with the new WW9800T Washing Machine and DV8000T Tumble Dryer. The AI Washing Machine comes with an intuitive AI control panel that automatically learns your preferred settings and cycles. Samsung’s EcoBubble technology also maximises the efficiency of detergent by mixing it with air and water to turn it into soft bubbles. Powered by the iconic QuickDrive technology, the new line-up cuts wash times by up to 50% and energy usage by up to 20%.

When the AI Washing Machine is paired with Samsung’s new AI Tumble Dryer, it is an end-to-end personalised laundry experience. They communicate through an Auto Cycle Link to automatically set the right drying course for the load you’ve just washed. The new dryer also has A+++ energy rated Heat Pump technology which is Samsung’s most efficient yet.

For more information on Samsung’s 2020 line-up, please visit www.samsung.com

¹Wearable Fitness Technology: Key Trends and Statistics for 2020, Codete, June 2020

²Based on average battery life under typical usage conditions. Average expected performance based on typical use. Actual battery life depends on factors such as frequency of use and application usage patterns. Results may vary.

The Life Unstoppable Experience

The Life Unstoppable virtual world was built on the Epic Games’ Unreal gaming platform for a first-of-its-kind experience.

The entire Samsung ecosystem was brought to life during an immersive experience which transported guests into a virtual Samsung Home with key spokespeople and special guests: renowned British sprinter, Dina Asher-Smith; Spotify VP of Product, Sten Garmark; DAZN Chief Subscription Officer, Ben King; professional eSports player and Samsung Morning Star gamer, Stass ‘StenBosse’ Skopin. The platform enabled interaction with over 25 products across mobile, wearables, TV, audio and home appliances.

The experience also came with a few surprises as viewers were able to find five collectable hidden comic books within the Samsung Home. If all five were found, the virtual world and speakers transformed before viewers’ eyes into an out-of-this-world superhero comic book experience.

The company declared to: democratize QLED 8K technology with the introduction of a full line up of QLED 8K TV; innovate in the home appliances market with its BESPOKE line-up of customizable refrigerators; and further expand Samsung’s 5G device footprint with the launch of the new Galaxy A90 5G and Galaxy Fold 5G. These new offerings, plus many others, illustrate Samsung’s continued ambition to enhance its portfolio with bold and disruptive products and services designed for tomorrow.

“Ever since Samsung’s original black and white TV launch nearly 50 years ago, we have been introducing cutting-edge technologies across our consumer electronics, home appliances and mobile businesses,” said Benjamin Braun, Chief Marketing Officer and Vice President, Samsung Europe. “Samsung will continue to build the legacy of the company and bring life-changing innovations to our customers.”

Benjamin Braun, Chief Marketing Officer and Vice President for Samsung Europe, delivering an opening speech at the IFA 2019 press conference.

Full Line Up of Visual Display Announced with New 55-Inch QLED 8K TV

Since the launch of Samsung’s QLED 8K TV last year, total purchases of QLED TVs have increased 200 percent year-on-year. This fast adoption of QLED TVs has led to more than two million units sold across the world in the first half of this year, driving a proven consumer appetite for high-quality large screen TVs. To enhance the line-up even further, the 55-inch QLED 8K will sit alongside the Samsung QLED range of the current 65, 75, 82 and 85-inch versions.

The 55-inch QLED 8K TV will be available globally in September. With this new addition, Samsung is responding to consumers’ demands for greater choice by providing a range of size options to suit different homes. The new 55-inch variant will offer the continued premium benefits of the QLED 8K TV range, including unrivaled picture quality with depth and detail, 100 percent color volume and ground-breaking AI upscaling technology. Whether a consumer is watching content through a streaming service, set-top box through HDMI, USB, or even mobile mirroring, the Quantum Processor 8K recognizes and upscales lower resolution content to crisp 8K quality.

Home Appliances for Modern Consumer Lifestyles

As the line between furniture and home appliances continues to blur, Samsung is creating ever-more customizable home living solutions to suit a range of consumers’ needs.

To this end, Samsung’s ground-breaking new BESPOKE refrigerators are coming to Europe. Designed as modular units, these refrigerators can seamlessly blend into various spaces, with a wide variety of sizing options available, ranging from single-door to four-door designs.

For those users who want even more from their kitchen, Samsung today launches its new multi-function Dual Cook Steam Oven. It boasts a modern design that provides outstanding flexibility with multi-cooking abilities. The oven is aligned vertically and incorporates textured surfaces with a new user interface that adds a new level of design intrigue. And with its Dual Cook Steam feature, it can simultaneously cook with convection in one compartment and with steam in the other.

Making an impact beyond our everyday lives, Samsung’s kitchen innovations have already helped to reduce the level of waste currently produced in the home. The company has taken this one step further at IFA 2019 by announcing an even deeper partnership with Whisk, a smart food platform developer. Through integration with Samsung’s appliances such as intelligent shopping lists on its Family Hub refrigerators, Samsung and Whisk are enabling a more enjoyable and environmentally responsible cooking experience for the whole family.

As the average home becomes more compact and more people settle in urban areas, Samsung has focused on offering products that fit with consumers’ existing lifestyle. The AirDresser, which resembles a wardrobe or a vertical mirror, is an appliance for refreshing clothing. In addition, Samsung is launching the Air Purifier AX9500, the world’s first Wind-Free purification system. Its modular design ensures that it can fit into a variety of homes and with a three-layer filtration system, it reduces the presence of harmful gases, dust and allergens from the air in the living environment.

With the new POWERstick Jet cordless stick vacuum cleaner, consumers get to experience 200W of industry-leading suction capability. With its 5-layered HEPA Filtration System and hour-long battery life, it can capture 99.999 percent of dust particles and allergens, keeping them from escaping back into the air through the vacuum exhaust.

Introducing the New Galaxy A90 5G: Samsung Expands its 5G-Enabled Galaxy Ecosystem

Since the launch of Galaxy S10 5G earlier this year, Samsung has been working with its global network of partners to provide access to 5G mobile connectivity for everyone.

Today, Samsung further strengthened its 5G smartphone line-up with the launch of the new Galaxy A90 5G, which will be available in Europe from October. With the Galaxy A90 5G, users can quickly download high-quality content and share live video; immerse themselves in an expansive 6.7-inch FHD+ Super AMOLED Infinity-U display; and benefit from a 4,500mAh battery and 48MP main camera. The Galaxy A90 5G offers content-hungry consumers the optimum device for content creation and consumption.

Samsung also confirmed that the eagerly anticipated Galaxy Fold will be available in Cosmos Black and Space Silver starting September 18, 2019, in countries including France, Germany, Singapore and the U.K., with the U.S. launch to follow. A 5G-ready option will also be available in select markets, providing consumers with the latest network connectivity to further enhance the new foldable experience.

Committed to providing consumers with an exceptional user experience without compromising on quality or size, this past summer has also seen Samsung introduce a slew of other new products.

The Galaxy Note10 and Note10+ provide category-leading power and performance that enable users to work the way they want and showcase their creative spirit, while on-the-go. The new Galaxy Tab S6 comes with the signature S Pen and is the world’s first tablet to feature a dual camera with Ultra Wide Lens and a 10.5-inch super AMOLED display. Designed for high-performing users who do not want to be weighed down by a laptop, the Galaxy Book S combines the mobility and connectivity of a smartphone and the powerful productivity of a PC. Finally, on September 6, Samsung will launch the new Galaxy Watch Active2.

Since 2017, Samsung has exhibited its innovative technologies at Samsung Town, a custom-designed space that showcases its full range for visitors to experience the unique and convenient ways of connected living. This year, Samsung took a new approach by designing spaces for all types of consumers, from work-at-home freelancers to influencers, newlyweds and more. Samsung Town will also demonstrate how life gets simpler with its automotive and Samsung Bots.

To find out more about all the Samsung products announced at IFA 2019, visit the Samsung Electronics Booth at Level 2, City Cube Berlin from September 6 to 11.

For more information on Samsung and its product portfolio, please visit www.samsung.com.

Samsung Electronics and Under Armour today introduced an exclusive Under Armour Edition of the newly announced Galaxy Watch Active2. The Galaxy Watch Active2 Under Armour Edition is a new type of smartwatch, designed for dedicated runners, who want to take their fitness to the next level. As an expansion of the partnership with Under Armour, Samsung will provide a connected running experience, unlocking performance advantages that help runners optimize their form and reduce the risk of injury through features only available on the Galaxy Watch Active2 Under Armour Edition.

“The special Galaxy Watch Active2 Under Armour Edition will help people enjoy their running experience-improving their overall well-being, and connecting them seamlessly to their digital devices,” said Woncheol Chai, SVP and Head of Product Strategy Team, Mobile Communications Business at Samsung Electronics. “I am very excited to be able to bring together our philosophy of balanced wellness with the athletic prowess of Under Armour, exclusively for Galaxy users.”

With unique features such as cadence based real-time form coaching and premium access to the world’s largest fitness community through MapMyRun,¹ the Galaxy ecosystem experience on the smartwatch offers faster fitness insights, more intuitive coaching, and more comprehensive workouts accessible directly from the wrist.

“At Under Armour, every product we design is built around the mission to make all athletes better, and we believe that perfectly aligns with Samsung’s mission to create products that enrich people’s lives and build a new future,” said Paul Fipps, Chief Digital Officer at Under Armour. “We are excited to continue to push the limits of performance and technology through our relationship with Samsung. Together we are paving the path for the future with a seamless physical and digital experience. The introduction of the Galaxy Watch Active2 Under Armour Edition combined with our UA HOVR connected footwear and unique MapMyRun experience will help runners improve their running form and ultimately their performance.”

Always-on Running Coach

The Galaxy Watch Active2 Under Armour Edition provides real-time form and fitness coaching to users to help them get the most out of their runs. Using data from the smartwatch or from Under Armour Connected Footwear, users will see visual feedback and hear audio cues during workouts, which will help improve their stride, maintain their pace and continue on the path to conquering their fitness goals.

The Galaxy Watch Active2 Under Armour Edition encourages users to set personalized goals such as pace, distance and duration, and will provide audio cues and haptic feedback throughout their run. With real-time coaching based on data collected from the watch, the wearer will receive comprehensive feedback that helps them adjust their form. Post-workout, users will receive in-depth form analysis and detailed coaching tips on their smartphone, offering an in-depth perspective on running technique that no other product provides.

MapMyRun Partnership

Before every run, users can set up personalized training plans and receive coaching tips that help them work toward their goals. The Galaxy Watch Active2 Under Armour Edition includes six months of free MapMyRun Premium Membership², giving consumers access to training plans that push them to get more out of every workout. During workouts, the unique Under Armour watch display will feature key data such as heart rate, pace and form, so users can view real-time stats and see how their progress compares to their plans. When paired with the Galaxy Buds, users can immerse themselves in their run with audio coaching cues at certain intervals throughout their workout giving them an extra push towards their goals. By connecting to their smartphones, users will be able to see more detailed workout reports with added insights following their run.

Stay Connected with Every Stride

As of 2019, all of Under Armour’s HOVR high-performance running footwear connects seamlessly to MapMyRun. With supported Samsung devices, users can connect their footwear directly to their Samsung smartwatch, and receive the same level of coaching and feedback straight from their watch display.

Exclusively on the Galaxy Watch Active2 Under Armour Edition, pairing the smartwatch with the UA HOVR Connected running shoes³ offers users up-to-the-minute stats on stride length and real-time form coaching. By providing detailed data and concrete tips for improvement, your shoes and your watch turn every run into a personal training session. You’ll learn more, improve your technique, and reach your goals faster—just as if you were running alongside a real coach.

All-around Performance Running Watch

The purposefully designed Galaxy Watch Active2 Under Armour Edition comes in a lightweight, sporty, aluminium body, with an exclusively developed watch face and two size options—44mm with a Black strap, and 40mm with Mod gray strap. Both straps are made with Fluoroelastomer (FKM) material and feature a breathable design, ensuring a comfortable fit that will optimize performance.

Combined with the advanced, signature features of the Galaxy Watch Active2, such as the new signature rotating touch bezel and One UI, the Galaxy Watch Active2 Under Armour Edition gives the wearer even more design options and intuitive controls tailored to meet their fitness and wellness needs. The watch face provides a bold and clear interface, and users can quickly access the MapMyRun app with a single touch. The watch face features an animated Eclipse design that glows and changes depending on the time of day, with well-defined time and date modes, so you can always identify it quickly and get your run going.

For more information about the Galaxy Watch Active2 Under Armour Edition, visit news.samsung.com/galaxy or www.samsungmobilepress.com.

Product Specifications

¹ Galaxy Watch Active2 Under Armour Edition users receive 6 months of free MapMyRun Premium Membership access.

² MapMyRun Premium Membership availability varies by country.

³ Real-time feedback is available on Galaxy Watch, Active, and Active2 when paired with the UA HOVR Connected running shoes.

⁴ BeiDou is not included in the US version.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

About Under Armour
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories. Powered by one of the world’s largest digitally connected fitness and wellness communities, Under Armour’s innovative products and experiences are designed to help advance human performance, making all athletes better. For further information, please visit https://about.underarmour.com.

Samsung Electronics today introduced Galaxy Watch Active2, the newest addition to the Galaxy smartwatch portfolio. As part of the Galaxy family, Galaxy Watch Active2 is purposefully designed with new, intuitive, and refined features to bring more customization to consumers’ personal lifestyles, enhance their health and wellness as well as enable seamless, connected living.

The Galaxy Watch Active2 lets users live better through small, yet meaningful, daily changes—from reaching wellness goals such as sleep, fitness, and stress management to completing tasks efficiently. Whether you want to take time to meditate, be notified of every update, or fall somewhere in between, Galaxy Watch Active2 complements your lifestyle and delivers on what makes a difference—all while looking sleek and stylish in the process.

“The smartwatch market is rapidly growing, and we at Samsung are excited to continually expand our presence in new and visionary ways,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “With Galaxy Watch Active2, we have created a device that will enable consumers to take control of their health and wellness, and seamlessly flow between their devices and connect across the Samsung Galaxy ecosystem, making their lives easier and better.”

Purposeful Design, Customized to Your Life

The Galaxy Watch Active2 is masterfully designed to be both beautiful and customizable to your life. The Galaxy Watch Active2 comes in two different sizes—44mm and 40mm in diameter—and two styles: lightweight aluminum with a casual Fluoroelastomer (FKM) Band, and premium solid stainless steel with a leather strap. The smartwatches can be personalized with a range of additional stylish strap and watch-face options.

The Galaxy Watch Active2 features a brand new upgrade to our signature rotating bezel—and turns it digital to make it even more convenient to navigate while maximizing the screen size. Now directly on the beautifully curved Super AMOLED screen, the rotating touch bezel turns both clockwise and counter-clockwise to advance screens so you can easily select favorite apps. Plus, the upgraded One UI offers a simple, clear and natural user experience for navigation.

And for those users who want a watch as stylish as they are, you can now customize your Galaxy Watch Active2 face to your outfit with the My Style¹ color extraction algorithm. Available in the Galaxy Wearable app, simply take a photo of your outfit, choose from five different color patterns, and your watch face changes in seconds. You can match your personal style each and every day—or save a favorite style for later.

The Perfect Companion for Your Wellness Goals

The Galaxy Watch Active2 also serves as your guide to improved health and wellness, providing actionable insights that can help you make positive lifestyle choices in your diet, exercise, mental health, sleep and more.

With exercise, for example, the smartwatch can manually track more than 39 workouts with seven of them automatically activated—including running, walking, cycling, swimming, rowing machine, elliptical machine and dynamic workouts. With an updated Running Coach, you can monitor your running pace in real-time and enjoy seven different running programs to help meet your goals. The Galaxy Watch Active2 even incorporates innovative new health sensors on the back, which take in readings faster, so you know you’re getting insights quickly to maximize your fitness routine and stay on track.

The Galaxy Watch Active2 also helps you track real-time stress levels through Samsung Health, our signature and popular health and wellness app². It also provides access to guided meditation programs through an integration with the leading sleep and meditation app, Calm, now available in English, German and Spanish. And enhanced sleep analysis algorithms help you work toward healthy sleep patterns (through the four sleep stages), aiding recovery at night and getting you ready for the next day.

Seamlessly Expand Your Connected Lifestyle, Better with Galaxy Family

The Galaxy Watch Active2 makes it easy to stay connected to your life, and your other devices, even while you’re away or on-the-go. The Galaxy Watch Active2 with LTE connectivity allows you to make and receive calls freely from the watch, while apps like social media viewers are accessible with just a tap of the finger, and offer more interaction with your content. Now you can like a social post, and even watch a short video clip right from your wrist. You can even travel across the globe with greater confidence, as Galaxy Watch Active2 now supports convenient real-time voice and text translation in over 16 languages.³

Another way we’re making it even easier to stay connected is through our partnership with Spotify⁴. Sign into your Samsung account with single sign-on from your phone or Galaxy Watch Active2, and easily browse through your music, podcasts on Spotify and enjoy a continuous listening experience. The Galaxy Watch Active2 brings you seamless device interaction experiences, and makes access to music, podcasts and multimedia access even easier.

Integral Part of the Galaxy Ecosystem

As part of the Galaxy family, the Galaxy Watch Active2 brings the best of Samsung’s Galaxy ecosystem to the smartwatch for those who want to do it all. When the Galaxy Watch Active2 is paired to your Galaxy smartphone,, for example, the Watch Camera Controller⁵ on the Galaxy Watch Active2 allows you to take photos, start recording a video, preview footage on the watch, switch between front and rear lenses, set a timer and then check the final photo or video — all from your wrist. You can also use Wireless PowerShare on your Galaxy smartphone to charge your smartwatch in an easy and intuitive way.

Plus, all the Samsung services you get with Galaxy ecosystem—like Samsung Health, SmartThings, Samsung Pay,⁶ and more—are seamlessly integrated with your watch and across your devices. You can use, for example, Bixby to navigate your watch, start a workout or check the weather. And of course, everything you do on your watch is protected by Knox technology.

For more information about the Galaxy Watch Active2, visit news.samsung.com/galaxy, www.samsungmobilepress.com.

Product Specifications

¹ My Style watch face is available on Galaxy/Android smartphones only

² Stress tracking not active during sleep and workouts

³ Supported by the 3^rd party app downloadable from Galaxy Store. At launch, Arabic, Chinese, Danish, English, Finnish, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Vietnamese

⁴ Spotify service availability varies by region

⁵ Downloadable from Galaxy App Store. The app is compatible with Galaxy S10e/S10/S10+/S10 5G, Note9, S9, S9+

⁶ NFC support only. Service availability may vary by country.

⁷ Beidou is not included in the U.S. version

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

Samsung Electronics today announced Galaxy Tab S6 – a new tablet that allows people to create and connect, enjoy immersive entertainment, and accomplish their goals wherever they go. Built for those who need to satisfy their curiosity and express their creative flair, the Galaxy Tab S6 lets users do more than they could on any tablet before.

“Today’s inspiration comes at a moment’s notice and creatives and professionals need a device able to keep up with insatiable imaginations while complementing their busy, on-the-go lifestyles,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “Galaxy Tab S6 enables consumers to unlock their creativity, while delivering the top-quality productivity features and advanced technology they have come to expect from Samsung tablets.”

Redesigned S Pen Boosts Creativity and Productivity

Samsung’s signature S Pen began as an instrument for writing and drawing, but it has evolved to become the ultimate creativity and productivity partner. Now with remote control functionality and wireless charging capabilities, S Pen on Galaxy Tab S6 puts even more power and control in users’ hands. With built-in BLE remote control features¹ including a gesture function called S Pen Air actions, S Pen lets you intuitively take selfies and videos, or control the multimedia content you create even when the tablet is not in your hands. Plus, S Pen features wireless charging that delivers up to 10 hours of battery life² after just ten minutes’ charge time.

Galaxy Tab S6 makes taking notes with S Pen a breeze. Handwritten Samsung Notes can be converted to digital text and exported to formats like Microsoft Word with just one click. You can also jot down quick notes or sketches while watching a video on the same screen by adjusting the Samsung Notes’ window transparency—perfect for effortless multitasking.

A new-and-improved version of Samsung DeX³ is also packed into the Galaxy Tab S6, enabling you to seamlessly transition to a PC-like experience, so you can easily multitask and optimize your viewing experience. With a DeX function key added to the Galaxy Tab S6’s new dedicated Book Cover Keyboard, you can launch and close DeX with the tap of a key. The keyboard has been fine-tuned for better functionality, including an S Pen holder, free angle stand, touch pad and new function keys.

Advanced Technology for Everyday Convenience

Galaxy Tab S6 packs new enhancements to its camera, including Samsung’s first dual camera with Ultra Wide camera on a tablet, within a compact 5.7mm slim body that is both lighter and more portable. The Ultra Wide camera allows users to capture the scenery and landscapes just as they see them with a 123-degree field of view, as wide as the human eye. Meanwhile, the Neural Processing Unit lets you take professional photos through enhanced effects to your subjects, so your photos look like they were taken by a pro.

Samsung is also bringing the on-screen Fingerprint Scanner to its tablet for the first time with Galaxy Tab S6, so that accessing your tablet is more convenient than ever. This ease and convenience are further protected by Samsung Knox, Samsung’s defense-grade security platform. Additionally, you can easily wake your Galaxy Tab S6 by tapping on the screen twice, allowing you to log in and start your day quickly.

As a part of Samsung’s Galaxy Ecosystem, the Galaxy Tab S6 becomes a hub of your connected experience to manage your appliances with SmartThings. Together with Bixby, you can easily control your devices via voice commands.

Uncompromised Entertainment

Whether you are enjoying a new game or binge-watching your favorite TV show, Galaxy Tab S6 delivers an amazing viewing experience. Its 10.5” Super AMOLED display, paired with quad speakers sound by AKG and Dolby Atmos®, keeps you immersed in the action.

Galaxy Tab S6 enables high-quality, captivating gaming through a combination of graphics, sounds, and intelligent hardware and software, bolstered by partnerships with leading game platforms like Unity and Unreal Engine. A powerful processor and Game Booster with AI capabilities enhance the gaming experience on Galaxy Tab S6 through optimized FPS, screen lag, loading time and more.

With Galaxy Tab S6, you can enjoy more of your favorite content. You can easily browse Netflix content on the device’s Finder, or watch your favorite YouTube videos ad-free, offline, and on-the-go with four free months of YouTube Premium⁴.

Galaxy Tab S6 comes in Mountain Gray, Cloud Blue and Rose Blush colors. It will be available in stores and online beginning late August in select markets.

For more information about the Galaxy Tab S6, visit news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/global/galaxy/galaxy-tab-s6.

Samsung Galaxy Tab S6 Product Specifications

¹ S Pen remote function reaches about 10 meters in an open space. Performance subject to circumstances.

² S Pen battery life when fully charged lasts up to 10 hours on standby. Actual battery life may vary depending on network environment, usage patterns and other factors.

³ Visit the official Samsung DeX page to view the large and growing list of supported apps and get more information on Samsung DeX.

⁴ YouTube Premium 4-month free trial promotion is available with purchase and activation of an eligible device by February 29, 2020. Offer available in countries where YouTube Premium is available and may not be available if you travel abroad. Check details on full terms: youtube.com/t/premium_restrictions.

⁵ Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 6,840mAh (Rated battery capacity). Actual battery life may vary depending on network environment, usage patterns and other factors. The maximum capacity of the battery will naturally decrease with time and usage.

* All features may differ by market and mobile operator.

** All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

*** Content has been revised as of May 15, 2023 to reflect the termination of the partnership with Spotify.

Here is how Samsung’s ecosystem can simplify your daily life.

Don’t Let the Music Stop

There are few things more irritating than needing to hit the pause button in the middle of a song. Samsung’s music continuity feature lets you enjoy your favorite tunes and podcasts without interruptions.¹ With just a simple tap, the function automatically switches your audio from your mobile device to a nearby speaker or TV.

Hands-Free Texting

Samsung’s ecosystem makes texting easier than ever before. Bixby lets you dictate messages, freeing your hands to complete other essential tasks.

Answer Calls Anywhere

There’s no need to miss a call just because you can’t find your phone. Samsung’s ecosystem offers Call & Message Continuity, which means you can answer calls with the Galaxy Tab S5e if your phone is out of reach.²

Send Messages from Your Wrist

Remember that time when you had to take everything out of your bag to find your phone and send a message? With the Galaxy Watch Active, you can leave your phone in the bag and send messages right from your wrist.

¹ Feature availability may vary by device and region.

² Wi-Fi or data connection required for Call & Message Continuity on Galaxy S10 and Galaxy Tab S5e. CMC functionality may vary by carrier. Data charges may apply when using on a carrier network.

On August 7, Samsung Electronics will unveil new devices designed to take the Galaxy ecosystem’s connectivity to the next level.

The reveal will take place at the Samsung Galaxy Unpacked event in New York.

Live streaming of the event will be available at www.news.samsung.com/global, www.samsungmobilepress.com, www.samsung.com/galaxy and www.samsung.com.

Improved battery life and LTE connectivity create a true standalone device. Understanding the importance of both the mind and the body on our health, the Galaxy Watch can also track sleep and stress, as well as exercise. In addition to displaying your schedule at a glance on the My Day watch face, the Galaxy Watch provides morning and evening briefings for intelligent timekeeping.

Check out the infographic below for more information about the Galaxy Watch.

Samsung Electronics today introduced the new Samsung Galaxy Watch. Galaxy Watch brings the best of the Samsung’s Galaxy ecosystem with long-lasting battery life, LTE connectivity, wellness capabilities and a timeless and personalized design. Galaxy Watch helps users accomplish more with new stress and sleep monitoring capabilities, in addition to offering a more robust line up of style options including three new watch faces in Silver, Midnight Black and Rose Gold, and new customizable watch band colors.

“At Samsung, we have a long history of providing consumers with choice, while maintaining innovation within our products, and we are excited to continue the proud heritage of our Galaxy line with our wearables,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “The new Galaxy Watch was designed for all lifestyles to help meet consumer needs, such as more efficient battery life to stay connected longer, and better wellness tracking to help users maintain their goals – we are delivering them with connected experiences, all at the touch of a wrist.”

Stay Connected – No Matter Where Your Day Takes You

Galaxy Watch’s improved battery life of up to 80+¹ hours eliminates the need for daily charging and helps consumers keep up with their busy week. With a longer battery life, untethering from their smartphone has never been easier with Galaxy Watch’s LTE connectivity – across 30+ carriers and 15+ countries – for a true standalone experience across devices through messaging, calls, mapping and music. Users can also start and end their day with morning and evening briefings to help stay on top of reminders, weather and their latest schedule.

Live a Balanced Life

Designed with wellness in mind, Galaxy Watch offers a true holistic health experience with its new stress management tracker², which automatically detects high levels of stress and offers breathing exercises to help keep users centered and focused. In addition, a new advanced sleep tracker³ monitors all levels of sleep, including REM cycles, to help users adjust sleeping habits and get the rest they need to take on their day.

With sleep and stress under control, Galaxy Watch also helps users achieve other health and wellness goals, including fitness. Galaxy Watch adds 21 new indoor exercises, tracking a total of 39 workouts that allow consumers to customize and change up their routines. Because balanced nutrition is as important as exercise, Galaxy Watch makes it easier than ever with intuitive calorie tracking and personalized alerts. In addition, users can stay on track of their meals using Bixby Vision on their Galaxy device. To take a photo of each meal and instantly log nutritional information in Samsung Health and on Galaxy Watch for better calorie management.

Flaunt a Stylish and Timeless Design

Galaxy Watch caters to more sizes and styles with a silver, 46mm version and 42mm option in black or rose gold. Users can customize Galaxy Watch even more with a selection of watch faces and straps including options from Braloba, a manufacturer of high quality watch straps. Galaxy Watch carries the legacy of Samsung’s smartwatches with its trademark circular, rotating bezel while embracing the digital look with Always On Display, in addition to improved usability. For the first time, Galaxy Watch features analog watch ticks and hourly chimes, and a depth effect that casts shadows defining every detail on the watch face for a traditional look and feel. In addition, Galaxy Watch’s certified military-level durability⁴ with Corning® Gorilla® Glass DX+ and industry-leading water resistance with a 5 ATM rating⁵ allows for long-lasting use, no matter the environment.

Experience the Best of Samsung’s Galaxy Ecosystem

Galaxy Watch brings users all the benefits from the Galaxy Ecosystem creating a seamless experience with SmartThings, Samsung Health, Samsung Flow, Samsung Knox, Samsung Pay⁶, Bixby and with partnerships like Spotify and Under Armour. Easily access and control devices on Galaxy Watch with SmartThings – all at the touch of a wrist – from turning on the lights and TV in the morning to adjusting the temperature before bed. Samsung makes music and multimedia control even easier on Galaxy Watch with Spotify allowing users to listen to songs offline or without a smartphone with Spotify⁷ Offline mode in addition to keeping information secure with Samsung Knox and easily unlocking PCs or tablets using Samsung Flow.

Galaxy Watch will be available starting in the U.S. on August 24, 2018, at select carriers and retail locations, in Korea on August 31, 2018, and in additional select markets on September 14, 2018. For additional product information, please visit http://www.samsungmobilepress.com.

Galaxy Watch Specifications

¹ Battery life varies by device and usage: Galaxy Watch 46mm (80+ hours with typical usage; up to 168 hours with low usage) and Galaxy Watch 42mm (45+ hours with typical usage; up to 120 hours with low usage). The actual time of battery life may vary depending on the network connection, component, setting, signal strength, noise and many other elements.

² Measured value is not appropriate for medical use

³ Measured value is not appropriate for medical use

⁴ MIL-STD-810: Environmental Engineering Considerations and Laboratory Tests is a United States Military Standard that emphasizes tailoring an equipment’s environmental design and test limits to the conditions; MIL-STD-810G: + Humidity, Altitude Storage, Altitude Operational, Immersion

⁵ Galaxy Watch has an ISO 22810:2010 certification for wristwatches for 5 ATM rating of 50 meters (165 feet) under defined conditions of pressure, time, velocity and temperature. This means that both devices are safe to wear while walking in the rain or showering and may be used for shallow-water activities like swimming in a pool or the ocean. However, Galaxy Watch should not be used for scuba diving, water skiing, or other activities involving sudden temperature changes, high-velocity water activities or submersion below shallow depth. Rinse in fresh water and dry after use in sea water.

⁶ NFC support only. Service availability may vary by country.

⁷ Requires a Spotify Premium Membership (For more details, please visit www.spotify.com)

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.