Every gamer knows the pain of reaching that critical point in a story or boss battle only to realize they have an important appointment to get to. Now you’ll never have to miss a beat with PlayGalaxy Link, a streaming service available from the Galaxy Store on the Galaxy Note10 that allows you to bring your PC games with you on the go.

The new service goes beyond cloud gaming, which has dominated the industry in 2019, by allowing you to stream your game library to your device if you already have a powerful PC. With PlayGalaxy Link, Samsung is achieving a new level of gaming, enabling you to create a customizable streaming experience by connecting the Galaxy Note10 to your own powerful PC and the games you already own.

Introducing PlayGalaxy Link

Whether you’re in transit to work, outside in the park, or chilling on the couch, you can use the PlayGalaxy Link app on the Galaxy Note10 to connect to your PC using Wi-Fi or mobile data (4G/5G) and pick up right where you left off in the game.

When accuracy matters most, lag and latency will be less of a problem as PlayGalaxy Link is designed with a P2P connection which provides you with simplicity for better performance without a relay server. The service also uses Adaptive FPS to ensure better connectivity even in poor network environments. However, it should be noted that speeds are dependent on your network connection and reliability will vary depending on local network providers and regional stability. You will also find major improvements to the longevity of their gaming sessions and device performance.

Without the need for local storage or graphics performance, you get high-fidelity gaming while only using about as much battery as streaming video. Since PlayGalaxy Link uses a PC to power your gaming session, the Galaxy Note10 avoids becoming hot and dropping frame rates as a result. PlayGalaxy Link is also compatible with all graphics card manufacturers, allowing you to get the best experience out of their gaming stations when linked to the app.

Best of all, PlayGalaxy Link is expanding the opportunities for gaming on the go by opening up a library of PC exclusive titles for your mobile device. Whether you’re into casual side-scrollers or hardcore RPGs, you can extend your gameplay with both a game controller¹ or a traditional keyboard connection.

Setting Up PlayGalaxy Link

Getting started with PlayGalaxy Link is easy. All you have to do to get set up is install the PlayGalaxy Link app² on both your PC and Galaxy Note10, add your games, and then start streaming. For a better experience, you can connect wired or Bluetooth-enabled controllers to your device.

Since the app uses your computer to stream games, the bulk of the processing is done on your home computer. As a result, the better the specs your computer has, the better your PlayGalaxy Link experience will be. Check out the infographic below to see the recommended computer specs and a guide to setting up the PlayGalaxy Link app.

The PlayGalaxy Link Beta has launched and is now available in South Korea, US, UK, Canada, Italy, the Netherlands, France, Singapore, and Russia. In addition to the Galaxy Note10, Galaxy S10 owners can now download the MR software update to access PlayGalaxy Link. The update will be coming to the Galaxy Fold, Galaxy S9, Galaxy Note9, and Galaxy A90 in early December 2019.

¹ Game controller may only be purchased in the USA and Korea through the Samsung Mobile Accessory Partnership Program.

² Stub download will be available via Galaxy Store. The Stub icon will be shown in the Game Launcher app.

Check out the infographic below to learn more about how Samsung enhanced the newest addition to the Galaxy family.

The latest addition to Samsung’s Galaxy S series, the Galaxy S10+, was recently rated “Best of Test” by PROTESTE, the largest consumer protection association in Latin America.

The Galaxy S10+ took the top spot in PROTESTE’s smartphone rankings with a record-setting score of 85 points (out of 100). In second and third place are the Galaxy S10 with 84 points, and the Note9 with 83. The Galaxy S10e ranked sixth with 82 points, and the Galaxy S9+ ranked eighth with 81, which means that half of the top ten smartphones in PROTESTE’s rankings are Samsung Galaxy devices.

The Galaxy S10+ stood out in a variety of tests, and was particularly impressive in the portion that evaluated resistance to shocks and water. To test the Galaxy S10+’s durability, PROTESTE repeatedly dropped the device from a height of 90cm, and immersed it in a container of water for an extended period of time.

“We evaluated points that are often extremely important to consumers, such as resistance and the battery,” said Thiago Leite Porto e Silva, a specialist in technology products at PROTESTE. “The Galaxy S10+ exceeded our expectations, and surprised us with the highest grade ever earned in our tests.”

The Galaxy S10+’s top ranking is a testament to the innovation of its features. “This ranking demonstrates that the consumer is at the center of our efforts and development, and will always be our main driving force,” said Jeonghwan Kim, Executive Vice President and Head of Samsung Electronics Latin America.

Let the Galaxy Note9 give you a tour of its innovative technologies in the guide below.

Samsung Electronics, a global leader in technology, announced today that 30 of its new product innovations have been recognized as CES® 2019 Innovation Awards winners, including two Best of Innovations accolades. This prestigious program honors  devices and services that display outstanding design and engineering in cutting-edge technology.

The awards highlight Samsung’s heritage of achievements in developing groundbreaking innovations that propel the industry forward. This year, Samsung’s award-winning honorees span a range of categories including Visual Display, Fitness, Sports and Biotech, Wireless Handset Accessories, Smart Home, Virtual and Augmented Reality, Computer Hardware, Components and Peripherals, In-Vehicle Audio/Video and Sustainability and Eco-Design.

“We’ve made significant investments in the areas of 5G, IoT and AI over the past year and it’s an honor to be recognized for our steadfast pursuit to helping consumers and the industry do what couldn’t be done before,” said Tim Baxter, President and CEO of Samsung Electronics North America. “I am so proud of the team’s creativity, drive and innovative approach to bring best in class solutions to market.”

The CES Innovation Awards are sponsored by the Consumer Technology Association (CTA), the owner and organizer of CES. Many of Samsung’s industry recognized products will be on display at CES 2019, which takes place January 8-11, 2019, in the Samsung booths (#15006) located in the Central Hall of the Las Vegas Convention Center. Others will be displayed at the CES 2019 Innovation Awards Showcase, Venetian Resort Hotel, Level 2, Venetian Ballroom E/F.

Following are details on a selection of Samsung’s award-winning products:

Samsung Galaxy Note9 – The Galaxy Note series has long been recognized for launching Samsung’s latest groundbreaking innovations. The super powerful Galaxy Note9 builds on this legacy with a premium smartphone that delivers all day performance. With a powerful, all-day battery¹, a new S Pen that features Bluetooth Low-Energy connectivity, Samsung’s most intelligent camera yet, and up to a terabyte of storage², the Galaxy Note9 is the phone powerful enough to keep up with your busy life.

Samsung Galaxy Tab S4 – A 2-in-1 Android tablet designed for people who want to do more on the go, the Samsung Galaxy Tab S4 helps you work smarter by keeping you operating at the highest levels. With Samsung DeX, longer-lasting battery, refined S Pen, four speakers tuned by AKG, this new tablet makes for easier productivity and more immersive entertainment – anytime, anywhere.

Samsung Galaxy Watch – A premium, powerful smartwatch for those who want to do it all — and look good while doing it. Its long-lasting battery and LTE connectivity gives consumers a true standalone experience. With Samsung’s signature rotating bezel and more robust lineup of style options you get a smartwatch that looks like a traditional timepiece and is intuitive to use. With over 39 tracked exercises and activities and new sleep and stress management features, the powerful smartwatch keeps consumers focused on their health and wellness goals.

Wireless Charger Duo – A combination of the Fast Charge Wireless Charging Stand and the Wireless Charging Pad, the fast-charging two-in-one allows users to quickly charge their phone alongside another Qi-compatible phone or wearable simultaneously. The charger eliminates the need to fumble with cables each time you need to top up your devices’ batteries, while its built-in stand offers easy access to your phone’s screen.

Samsung DeX – Samsung DeX gives users a PC-like experience directly from their flagship Samsung Galaxy mobile device. It can be done by simply connecting a a mobile device to an external monitor, or changing a setting on Galaxy Tab S4. DeX enables users to use their phone or tablet as a touch padboard or touch keypad. DeX also offers “dual mode,” so they can continue to use the phone or tablet while working on the external monitor—whether it’s participating in a video chat or drawing and taking notes.  Note9 users can also use their S Pen to advance slides while in DeX mode on a larger screen.

SmartThings Tracker – A small, lightweight GPS tracking device connected through an LTE-M³ network that helps people quickly and more accurately keep track of what matters most. Whether it’s a gym bag lost at school or a pet that might have wandered too far from home, items can be easily tracked in real time through Samsung’s Android and iOS compatible SmartThings app⁴. Family members can also use SmartThings Tracker to stay connected by sending a location notification to the SmartThings app that alerts the rest of the family of their whereabouts. And, since it is SmartThings-enabled, the SmartThings Tracker can be used as an arrival sensor, triggering automations like a connected porch light turning on when the device is within range.

HMD Odyssey + – This Windows mixed reality headset captivates users in the stunningly crisp detail that offers comfort, so that they can stay immersed in their favorite games and content. In addition to its Super AMOLED displays, the HMD Odyssey+ features new display technology called the Anti-Screen Door Effect (anti-SDE), so gamers no longer have to worry about dizziness and distorted views. The premium design of the HMD Odyssey+ is perfectly complemented by rich and dynamic audio of AKG technology, including 360° spatial sound, as well as 110° field of view – all of which that delivers a more fluid and real-life user experience.

Samsung Galaxy A6 – For those who want to get more out of a more affordable smartphone, the Galaxy A6 features an immersive screen, powerful camera and a new level of convenience. With a Super AMOLED Infinity Display that brings your content to life with bright, rich colors and support for expandable storage up to 400GB, the Galaxy A6 offers plenty of room for videos, music and files. With 16MP front and rear cameras, users can capture stunning photos and selfies, and the F1.7 aperture on the rear camera helps keep pictures bright and clear in low-light settings.

Samsung 256GB 3DS DDR4 RDIMM – The industry’s fastest DDR4 and highest density memory module for next-generation enterprise server platforms is enabled with the finest high-density, high-performance consumer infrastructure solutions along, with extremely low-power consumption (15 watts at 1.2V).

Samsung 512GB Universal Flash Storage – The industry’s first 512-gigabyte embedded Universal Flash Storage (eUFS), for automotive A/V systems and next-gen flagship mobile devices, using Samsung’s new 64-layer 512-gigabit V-NAND chips. The 512GB eUFS package will transfer a 5GB-equivalent full HD video clip to an SSD in about six seconds, over 8X faster than a typical microSD card.

Samsung 3.84TB NVMe Z-SSD – The SZ1733 offers a new level of storage for supercomputing targeted for AI analysis, big data and IoT applications, using Samsung’s new Z-NAND chips that provide 10 times higher cell read performance than 3-bit V-NAND chips.

Samsung LM302S – The most user-oriented next generation lighting platform available to date is designed to improve work efficiency by achieving a healthier circadian rhythm (sleep/wake cycles) throughout the day, by promoting daytime-to-evening continuity and healthy sleep. Samsung’s human-centric LED solution can improve a person’s concentration level by as much as 10% for greater work efficiency. Furthermore, it also can help people to sleep better at night due to the melatonin hormone having been suppressed by the LM302S during the daytime.

Samsung SSM-U Series – A new type of smart module featuring a series of tiny radar-based sensors with higher detecting sensitivity than conventional sensors, and invisible transmission for greater design flexibility in smart residential lighting. The SSM-U series can detect subtle movements and transmit the signal to other components to control lighting at the right time.

¹Average expected performance based on typical use. Actual battery life depends on factors such as network, features selected, frequency of calls, and voice, data, and other application-usage patterns.

²1TB requires compatible 512GB SD card (sold separately). Compatible 512GB SD card expected fall 2018; availability may vary by country. Actual storage space availability may vary depending on pre-installed software.

³LTE-M is also known as LTE CAT-M, CAT-M or CAT-M1.

⁴Compatible with smartphones that support Android 5.0 and up; iPhone 6 and up with iOS 11 or later.

Models pose wearing designs from the capsule collection, “Mobile Couture”, designed by Fontan using the Galaxy Note9

Future Fashion

Spearheading progressive design in the world of fashion, Fontan is a couture designer, whose works garnered three awards at Graduate Fashion Week in London this year. She was also the first fashion student to “grow” her own dress, which was organically grown from 100% biodegradable textile, including Kombucha tea, sugar, bacteria and yeast. For this collection, to continue her sustainability efforts, Fontan utilized a mix of recycled leather and biodegradable 3D plastic fastenings in the garments.

The Galaxy Note9 was an integral tool to the design process of the ‘Mobile Couture’ Collection

Working at the intersection of technology and fashion, Fontan’s ambition and creativity show what the Galaxy Note9 can do in the hands of next-gen achievers. “Mobile Couture” is a key example of how readily available technology, such as a smartphone, can open up new possibilities for the traditional methods of couture design.

Fontan at work in the studio

Digital Design

Fontan used the Galaxy Note9 at every stage in the design process – from concept to completion – as she created the four garments which make up the capsule collection.

The designer’s sketches show the complex layers of detail required for couture design

The Galaxy Note9’s signature S Pen is both pressure-sensitive and fine-tipped, meaning that Fontan could sketch on the device as if using pencil on paper, shading and drawing intricate patterns whenever and wherever inspiration struck. The S Pen’s remote-control function also sparked her creativity, allowing the couturier to take photos without needing to hold the phone, which offered new perspectives for her digital look book.

Using the camera and S Pen to source, annotate and save inspiration for her digital sketchbook even while on the move, Fontan also had the freedom to keep large files of diverse formats on the device as she worked, thanks to the device’s large storage capacity.

By 3D-printing elements of the garments directly from the Galaxy Note9, Fontan eliminated the computer as an intermediary device, instead relying on the smartphone’s substantial processing power. She was even able to monitor and edit files during the printing process.

Fontan checks and adjusts the 3D printing process in real time using the Galaxy Note9

Fontan also used the Galaxy Note9 to wirelessly transmit her fabric pattern designs to be printed onto leather strips.

Tailoring with Technology

In using the Galaxy Note9, the time taken to craft the collection was dramatically reduced, allowing Fontan to work quickly to create beautiful garments with these innovative techniques.

Technology and sustainability work in harmony in the “Mobile Couture” collection. Recycled leather was used to create the base, which is made of shredded leather scraps and residues, whilst the 3D fastenings were made from the biodegradable material PLA (polylactic acid), a renewable resource derived from corn starch.

“As someone whose creativity is driven by the potential of technology and science, it was really interesting for me to find that there was a smartphone that actually had the capabilities to control and own the whole production process of an entire collection,” Fontan elaborated. “My ideas are ambitious and aim to challenge traditional processes so, as a young designer, it was liberating to be able to see them come to fruition using a device that I always have in my hand.”

¹512GB internal memory as standard. 512GB models available in select countries. Up to 512GB additional storage with external SD card (sold separately).

Samsung volunteers shared Love & Care with the children from RPS Legap, Sungai Siput

Last July, Samsung Malaysia Electronics launched the Samsung Smart Community Center within the rural areas of RPS Legap of Sungai Siput, Perak. The mission was to ensure that the orang asli community would have the opportunity and access to Information & Community Technology (ICT) in this increasingly digitized world.

Over the weekend, Samsung continued its commitment to that community by treating 30 children and five teachers of the village to a day at Sunway Lost World of Tambun. Samsung’s mission this time was to continue encouraging a love for technology and to teach the infinite possibilities one can achieve through the super powerful Samsung Galaxy Note9 in a creative way.

“Setting up the Samsung Smart Community Center at RPS Legap was a huge success and is something we have been proud of. But we realize that fostering a learning environment through technology goes beyond that, hence this little activity over the weekend. We are positive that the children have learned that technology is not just a tool to play games, but is something that has the power to bring out their potentials,” said Yoonsoo Kim, President of Samsung Malaysia Electronics.

Children and volunteers having fun feeding raccoons at The Petting Zoo

Throughout the fun day out, the children took part in various activities around the theme park, with challenges involving the Galaxy Note9. Each challenge was meant to highlight a particular feature of the productivity smartphone, such as Super Slow-mo, taking selfies and doodling with the S Pen, and the camera’s Live Focus.

A team taking part in the “Doodle with S Pen” challenge at Lost World of Tambun

The children were led by volunteers from Samsung and with their guidance, they were able to produce gorgeous pictures and videos of themselves, the animals of the zoo, and the theme park. Various prizes were prepared for the best performing teams as well, which were taken back to the village to be shared and enjoyed.

Taking photos with Samsung Galaxy Note9 throughout the Love & Care program

That aside, Samsung was also on a mission to instill love and care for the surrounding environment of RSP Legap. Samsung volunteers and residents of the village participated in a tree-planting activity, giving the village people a significantly greener environment to live in.

Samsung volunteers planting trees in the surrounding area of RPS Legap

“While we wanted to show that technology is leading the way forward, we must also never forget the environment we live in. This tree-planting activity has impacted the village positively, but the most important thing about it is that it served as a reminder for all of us to care for the world we live in. I am proud of all participants and volunteers who participated in Samsung’s Love & Care program over the weekend and we look forward to more of this and giving back to the community,” added Mr. Kim.

Samsung Love & Care, previously known as Samsung’s Nanum Village initiative, has helped two orang asli villages through several activities over the last three years. The program commenced earlier in 2015 as part of Samsung’s local Corporate Citizenship efforts.

A fun afternoon at the Petting Zoo with the children from RPS Legap, Sungai Siput

Feeding activity at the Petting Zoo

The best selfie photo for the “Selfie with S Pen” challenge

The best photo for “Live Focus” challenge

This project is also a part of the annual Samsung Global Volunteer Festival held in October, a broader approach for Samsung employees to positively impact communities around them.

Source: Malaysia Newsroom

The sketches for the R.SHEMISTE Collection were drawn using Galaxy Note devices.

Sketching is one of the many steps – perhaps the most initial stage of it all – that a designer must go through when creating their own clothing. It’s the first step in visualizing their ideas. When drawing, most designers would pick up a piece of paper and a pencil. But these two people are slightly different and their tools of the trade aren’t everyday stationery. Jooho Lee and Jiyeon Won are creative director and designer for R.SHEMISTE, a Korea-based fashion brand that’s been attracting the fashion world’s attention for their bold colors and patterns.

What made these two start using the Galaxy Note9 for their designs? Read on to find out their answers at the R.SHEMISTE S/S 2019 Collection site.

Galaxy Note in the World of R.SHEMISTE

On October 16, the R.SHEMISTE S/S 2019 collection with a special collaboration with Samsung Galaxy Note was held at Seoul Dongdaemun Design Plaza (DDP), the fashion hub of Korea. Collaboration among fashion brands has been ongoing for many years. But the collaboration between fashion and IT industries is less typical, as it is not so usual to dissolve IT products into fashion.

With music that announced the start of the show, models on the runway appeared with bold, colorful clothes, bags and suitcases where Samsung’s Galaxy Note9 and Galaxy Tab S4 were part of their designs.

Designer Jiyeon Won said, “We interpreted the smartphone as a fashion item that we carry every day, not a mere mobile device. We wanted to present a way to carry the Galaxy Note9 stylishly with PVC material.”

Jooho Lee, the creative director, referred to the integration of Galaxy Note9 in the runway costumes as the ‘highlight’ of the show, stating, “The same exact clothes can be worn differently depending on which screen the user decides to turn on the smartphone display.”

Anytime and Anywhere – Inspiration from the Galaxy Note

It was their drawing and designing experience with the Galaxy Note that helped them decide the collaboration with Samsung. When running R.SHEMISTE, Lee as a creative director decides the overall concept and designer Won actualizes the thoughts into a visual output.

“I used to borrow pieces of paper or even napkins at cafes to record any immediate ideas,” said Lee. “With the Galaxy Note, I can draw pictures anytime and anywhere and send them to others for their feedback.” With the Galaxy Note, Lee and Won exchange their ideas and share opinions with much convenience regardless of time or space.

The sketches for the R.SHEMISTE Collection were drawn using Galaxy Note devices.

“Because fashion incorporates a wide spectrum of colors, texture and materials, there are limitations in expression when drawing by hand. Using a variety of color palettes and brushes featured in the S Pen makes it so much easier to visualize an idea onto a phone,” said designer Won.

R.SHEMISTE seeks to create harmony by mixing things that do not match with one another. After having completed a successful collaboration between the fashion and IT industries, Jooho Lee and Jiyeon Won plan on creating another fashion that covers all aspects of today’s lifestyle.

With the initial release of Samsung DeX, and its companion DeX Station, in 2017, Samsung sought to bring a PC-like experience to the smartphone. Since then, the company has introduced a variety of new accessories to make it easier to use the service, each with its own features and functionality to help people connect in the way that suits them best. Check out the infographic below to see exactly how Samsung DeX has evolved over the last year.

01. The Problem

With the launch of DeX Station, we proved that we could harness the increased power of the Galaxy flagship phones to increase productivity. You could now connect your phone to a monitor and use it much like you would on a desktop to open multiple windows or connect a keyboard and mouse to write emails, play games, conduct video conference calls, and more. But it was missing one small thing: get-up-and-go mobility.

The 2^nd generation of Samsung DeX’s accessories, the DeX Pad, answered some of the shortcomings of the DeX Station in more mobile-friendly way by adding additional functionality, allowing you to turn your smartphone into a touchpad or keyboard. But still, there were opportunities to provide users with more seamless and easier ways to use Samsung DeX.

02. The Goal

We wanted to grow beyond the DeX Station and DeX Pad and approach Samsung DeX as a mobile productivity service and ecosystem that could change how we use our mobile devices. More than two peripheral accessories, we wanted to expand our offerings to provide a more compact and seamless experience for users so they could enjoy a PC-like mobile experience in much easier and various ways. For example, we wanted to make it possible to use Samsung DeX without dedicated accessories, and for users to still use their smartphones while connecting to the service.

03. The Idea

To allow people more versatility, we created a wider variety of connectivity options with different features that suited their unique needs. Not only did we want to enable people to get more done on the go, we wanted them to be able to enjoy new ways of entertainment including using your smartphone as a sketchpad or playing full-screen mobile games, without the need to carry multiple devices. We also wanted to allow people to still use their phones while using Samsung DeX for a more seamless experience.

04. The Solution

We made Samsung DeX compatible with simple HDMI adapters, including Samsung’s Multi Port Adapter, and DeX Cable, giving users more portable and convenient options to connect to Samsung DeX, each offering unique benefits and connectivity options. When connected via an HDMI adapter or DeX Cable, users can simultaneously access content on a monitor and continue to use their phone as normal while connected to Samsung DeX.

05. The Result

With the three new options, there are now five ways to use Samsung DeX to meet the needs of various types of users: Samsung’s HDMI Adapter, Multi Port Adapter, DeX Cable, DeX Pad, and DeX Station. The DeX Station and DeX Pad offer the power to open more windows, leverage higher-resolution screens and charge your device, while the HDMI and Multi Port solutions provide a convenient option for users on-the-go. The low-cost HDMI and Multi Port solutions also provide a much lower barrier to entry for using Samsung DeX and can also be used as regular HDMI adapters.

For the Galaxy Note9, we added S Pen integration so that users can take notes or advance slides while their phone is connected to an external monitor. With these updates, using Samsung DeX is more practical than ever, with options that cater to portability, convenient connectivity, a seamless experience with Dual Mode, and support for third party partnerships including Microsoft and Adobe.

Samsung Electronics announced today that it has maintained the number six rank in Interbrand’s “Best Global Brands 2018” list with a brand value of $59.9 billion – achieving a 6.5 percent increase in brand value.

Major factors that played a critical role in Samsung’s success were told as:

• Continued launch of human-driven innovations including the Galaxy Note9 smartphone, Quick Drive washing machine and large screen customizable display The Wall
• Sustainable growth potential based on future innovation technologies including 5G, AI, IoT and the automotive business
• Global number one positioning in the semiconductor market and strengthened brand competitiveness
• Alignment and deployment of the newly established brand strategy to offer a continued brand experience to consumers

Innovative technology that is meaningful to people and enhanced brand competitiveness were assessed as key success factors in this year’s evaluation. Samsung continued its efforts to shift consumers’ perception of Samsung as a more emotive, human centric brand. This was showcased in Samsung’s various marketing activities, including Samsung Galaxy Unpacked, to highlight human-driven innovations and brand purpose.

Samsung’s semiconductor business reinforced its market leadership this year, demonstrating another year of significant growth. The mobile business continued to promote devices inspired by consumers including Galaxy S9, Galaxy Note9 and Galaxy Smartwatches. The digital appliances business has maintained its premium market leadership position in both refrigerators and washing machines and continuously released innovative new products with differentiated consumer benefits such as Quick Drive. The visual display division, as a market leader, also created new viewing experiences for consumers through QLED TV and The Wall.

“We are delighted that our constant efforts to provide meaningful innovations that help make consumers’ lives better have been well received,” said YH Lee, CMO of Samsung Electronics. “To further enhance our brand, we will remain committed to helping people do things that once seemed impossible with our focus on AI and IoT to provide new experiences for consumers going beyond just connecting devices.”

This year’s Interbrand’s Best Global Brands will be announced on October 4 and the Best Global Brands summit will be held in New York City on October 9.

Samsung Electronics’ Growth in Brand Value

Featuring the most advanced technology to date, Galaxy Note9 S Pen with remote control takes Samsung’s leadership in smartphones to the next level. Now with Bluetooth Low-Energy (BLE) support, the all-new S Pen delivers an even richer, more powerful experience. So what’s the script behind the innovation? Our engineers reveal their secrets below.

01. The Problem

Tapping, swiping, and pinching have become powerful gestures in the age of smartphones, but there’s one major limitation: they only work when users can physically touch the phone. While there have been numerous attempts in the past to overcome this constrain with selfie sticks, tripods, and other gadgets, we felt there could be a simpler solution.

02. The Goal

With the Galaxy Note9, we wanted to make the S Pen more versatile to broaden the range of interactions users have with their smartphones. If users can communicate with their phones from a distance without the burden of carrying bulky accessories, the added flexibility would allow them to do more with their devices. Even when they can’t reach the smartphone, they can still enjoy the benefits of Galaxy Note9’s premium features.

03. The Idea

We decided to combine Bluetooth Low-Energy (BLE) with the S Pen to turn the stylus into a remote control. BLE needs extra power to work, which meant we had to incorporate a battery inside the stylus while keeping the premium writing experience and other functions Note users have come to love. Recharging the battery also has to be quick and easy.

04. The Solution

The Bluetooth function requires a different level of power, which made the design of the S Pen’s circuit challenging. While we were able to find space for a Super Capacitor, we couldn’t fit a separate circuit inside to power the new features of the S Pen without changing its iconic design. This meant we had to come up with a tailored solution.

After numerous tests and experiments, we developed an Application-Specific Integrated Circuit to deliver different levels of electric current for writing mode and charging mode. This also allows the S Pen’s button to detect proximity to the Galaxy Note9 and switch automatically from electromagnetic resonance mode to Bluetooth mode when the stylus is far away from the smartphone.

05. The Result

Equipped with Bluetooth capabilities, the latest S Pen delivers unmatched freedom and functionality. Whether it’s taking group selfies, giving PowerPoint presentations or controlling music and videos, the stylus can control the Galaxy Note9 within a 10m radius¹.

Customizable clicks also allows users to change the Bluetooth functions to suit their needs, while the recently launched S Pen SDK (developer.samsung.com/galaxy/spen-remote) enables third-party developers to adapt the stylus’ capabilities for different applications. With a 30-minute battery life (or up to 200 clicks) and ultra-fast charging, the S Pen is ready to go all the time.

¹ S Pen remote function reaches up to 10 meters in an open space. Performance subject to circumstances. S Pen battery life may vary depending on use patterns. S Pen remote function support may vary by app.

It does this with clever innovations such as Scene Optimizer, which recognizes objects, scenery and time elements in the scene you’re about to snap, and automatically adjusts the color and exposure to provide an optimal image. The results are photos that evoke emotion in those who view them.

How do snapshots of a beautiful autumn day look when captured with Scene Optimizer? Follow along as we take you through a day in the life with Samsung’s most innovative camera yet*.

Admiring Flowers on a Morning Walk

Without Scene Optimizer (left), With Scene Optimizer

The flowers in my neighborhood look particularly beautiful this morning, bathed in the soft autumn sunlight. On my way to meet a friend for lunch, I pause to snap a picture of one of my personal favorites.

Before I take the pic, Scene Optimizer automatically recognizes that a flower is in the camera’s frame and ensures that the ideal color tones are applied. The resulting photo captures the flower’s rich color and delicate patterns, producing a gorgeous shot.

Sharing Snaps of a Delicious Lunch

Without Scene Optimizer (left), With Scene Optimizer

At lunchtime, I meet a friend at a favorite restaurant for pizza and pasta. The sight of the delectable dishes as they’re laid on our table gets our stomachs rumbling. Before digging in, we use the Galaxy Note9’s intelligent camera to snap a picture of our feast for our friends to drool over.

Scene Optimizer ensures that the image accurately captures the vivid colors on display in both dishes. Soon after uploading the mouthwatering photo to our social media pages, our phones are flooded with replies from friends who tell us that they wish they were there to help us polish off our plates!

An Afternoon Break Spotlights Brightness Enhancement

Without Scene Optimizer (left), With Scene Optimizer

Taking a break from the sun, my friend and I stop by a local café to catch up over a cup of coffee. While waiting to pick up our order, I take a picture of my friend as she sits beneath the café’s cozy lighting. Although it’s bright outside and rather dim in here, the Galaxy Note9’s intelligent camera ensures that both my friend and the café’s interior are properly illuminated. The result is a candid photo that’s worthy of a profile pic.

A Stroll Through the Park is Made More Beautiful

Without Scene Optimizer (left), With Scene Optimizer

Soon, we’re back outside enjoying the gorgeous weather with a stroll through a nearby park. It won’t be long before fall foliage will paint the leaves beautiful shades of yellow, red and orange. When I snap a picture of the trees with Scene Optimizer, I’m amazed at the likewise beautiful range of vivid green hues that I see before my eyes.

A Spectacular Sunset Becomes Even More So

Without Scene Optimizer (left), With Scene Optimizer

We finish our day with a hike to a park that offers a spectacular view of the city below. The sight of the sun slipping beyond the horizon—giving way to the twilight sky—takes our breath away, and we decide to snap a picture of the scene with the Galaxy Note9 to cherish this beautiful memory.

The intelligent camera automatically adjusts the color and lighting to ensure that the sunset in the image is just as vivid and beautiful as the one we’re witnessing, leaving us with the perfect photo to remember a perfect day.

To learn more about the Galaxy Note9’s intelligent camera, check out Samsung Newsroom’s in-depth look at the technology, linked here.

*All photos included in this article were taken with the Galaxy Note9 without the use of filters.

Cardiovascular disease is the world’s leading cause of death, attributed to 17.5 million deaths per year according to the World Heart Federation. Heart attack and stroke alone account for 13.5 million deaths every year. Thankfully, there are many preventative strategies that can help you avoid heart disease and stay healthy. Developments in education, social media, and technology are driving awareness and making it easier than ever to learn more about our health.

From developing apps to creating wearables that help us record our steps, calories, heart rate, and sleep, Samsung has been a leader in providing unique ways to track our lifestyles. Check out the infographic below to find out how you can join Samsung  and learn more about what makes a healthier heart.

Since the feature’s introduction with the Galaxy S9, Samsung Electronics and Disney have teamed up to bring a number of Disney characters to life as downloadable AR Emojis. Now, the addition of three beloved characters from Disney’s hit movie Zootopia has made messaging on Galaxy devices even more magical.

Judy Hopps, Nick Wilde and Flash join the ever-growing roster of animated Disney characters that are currently available for users to download, including Mickey Mouse and friends as well as characters from The Incredibles and Frozen.

To download the new characters, simply access the camera’s AR Emoji mode, tap the plus icon on the right-hand side, and select the Zootopia AR Emoji pack from the Galaxy Apps store.

Once downloaded, you’ll be able to easily create and share the animated emojis as images, videos or gifs in your favorite messaging app^*. And if you simply can’t get enough of their cuteness, you can also apply an AR Emoji of Judy, Nick, Flash, or any of the other characters listed above as a GIF and pin it on your device’s Always On Display, or apply it as a video on your lock screen’s wallpaper^**.

Head over to the Galaxy Apps store to download Samsung and Disney’s latest AR Emoji characters.

^*Apps that do not support animated GIFs may still send AR Emoji stickers as a still image.

^**Function supports videos up to 15 seconds in length.

Over the years, Samsung has enhanced the smartphones’ trademark tool with innovations that have transformed the way users manage their mobile lives. Here, we’ll show you how to utilize the S Pen’s new Bluetooth Low-Energy (BLE) connectivity and other convenient enhancements to enjoy a more fun (and efficient) mobile experience.

Tip #1: Customize Clicks for the S Pen’s Remote Control Function

Settings > Advanced features > S Pen > S Pen remote

New BLE technology transforms the S Pen into a handy remote control that allows Galaxy Note9 users to manage a wide variety of functions and apps from within 10 meters of their device.

Users can customize clicks of the S Pen’s button to perform specific actions within specific apps. Single clicks and double clicks can designate different actions, while holding down the pen button can be assigned to opening other apps and the S Pen features. This means that you can open the camera by holding down the S Pen’s button, click once to take a picture and twice to switch cameras, without the need to touch the smartphone’s screen at all.

The S Pen’s single and double press functions are compatible with more than 10 apps and is expected to expand to further apps thanks to the S Pen’s open SDK. You can pick and choose which remote control functions you’d like to enable by accessing the S Pen’s settings.

Tip #2: Flex Your Creative Muscles with Photo Drawing and Live Drawing

Photo Drawing: PENUP > Drawing > Set background image

Good news for those of us who’d like to fine-tune our artistic skills: the Galaxy Note9’s new Photo Drawing and Live Drawing features offer simple tools to add an effortless creative flourish to your images.

Both feature integration with PENUP—a social network for creative types to share S Pen-created artwork. Photo Drawing allows you to use the S Pen to draw over images as you would with a sheet of tracing paper. Once you’re finished, you can delete the original photo or drawing and save your new creation as a separate image.

Live Drawing: PENUP > Live drawings

Live Drawing, meanwhile, allows you to see for yourself how seasoned S Pen artists create impressive works of art. The feature’s wide selection of step-by-step tutorials offer simple instructions for drawing everything from everyday objects to cute characters and scenic landscapes. The videos make it easy to see exactly which colors and brushes the artists used, and you can also trace over the featured objects, scenes and characters to practice drawing them.

Tip #3: Make Your Emojis More Meaningful

Keyboard/Air Command > Live message

Introduced in the Galaxy Note8, Live message allows users to easily send handwritten notes, make animated GIFs, and create the perfect emoticon to capture the emotion they wish to express. The feature was recently enriched for the Galaxy Note9, with three new pen effects bringing the total number to six effects, and various pen colors to choose from. Live message can also be added to users’ AR Emoji Stickers, bringing an even more personal touch to their messages.

Introduced with the Galaxy S9, Samsung’s augmented reality-based emoji feature utilizes machine learning and facial recognition technology to create a 3D model that matches your appearance and facial expressions. From a simple selfie, the function automatically generates a total of 36 sharable stickers that feature your unique AR Emoji expressing a wide range of emotions.

The combination of AR Emojis and Live message creates a unique way to make your messages more personal, and makes messaging friends and family that much more fun.

Tip #4: Take Advantage of User-favorite S Pen Functions

In addition to introducing an array of brand-new functions and innovations, the Galaxy Note9’s S Pen includes the great collection of fan-favorite features that have enabled Galaxy Note users around the world to experience new levels of convenience in their daily lives.

Screen off memo has been a user-favorite feature ever since it was first introduced with the Galaxy Note5. The function gives you the freedom to jot down notes or ideas whenever you need by writing directly on your device’s off screen. The memo can be pinned to AOD (Always On Display) and automatically saved in Samsung Notes.

The Galaxy Note9 has made Screen off memos more dynamic by adding color to the mix. Now, when users compose a note, the S Pen’s markings match the color of the S Pen itself—either yellow, light gray, lavender purple or metallic copper. Users who prefer Screen off memo’s classic gray pen can easily select this option in the function’s settings.

Settings > Advanced features > S Pen > Air command

The S Pen’s Air command menu offers users instant access to some of its most convenient functions. The menu can be customized with up to ten of your most frequently used functions with S Pen and shortcuts. Such S Pen functions include Smart select, which allows users to select, clip and collect content in one quick move with the S Pen in a desired shape, and the Translate function which lets users highlight and translate text on the screen, without the need to navigate away to another app. The Air command menu can be accessed simple by taking out the S Pen or by hovering S Pen over the screen then clicking the S Pen’s button.

Settings > Advanced features > S Pen > Air view

Air view is another convenient function that offers instant insight into your phone’s content, simply by hovering the S Pen over the device. With Air view, you can see a short preview of your schedule in the Calendar app, text of webpages, and enlarged thumbnails of your pictures saved in the Gallery.

With innovative features designed to enhance your work and play, the S Pen for the Galaxy Note9 has redefined the mobile lifestyle, as the connected stylus brings even greater convenience and fun to both work and play.

In order to help you to be your most productive, Samsung Electronics has equipped the Galaxy Note9 with the largest battery seen yet in the Galaxy series. The 4,000mAh battery allows you to go longer between charges while still making full use of all the Galaxy Note9’s capabilities. Check out the video below to see how the Galaxy Note9 helps everyday users make the most out of their days.

“At Samsung, we are committed to empowering users with the tools to manage their own health and well-being,” said Peter Koo, SVP and Head of the Health Service Team at Mobile Communications Business, Samsung Electronics. “We’re proud to deliver a service that continues to redefine the health and fitness experience, with new features to help our users to achieve and exceed their health goals.”

More Interactive and Personalized Content Built Around You  

With an updated user experience, more user-friendly visual design and new features, Samsung Health 6.0 is more intuitive, interactive, personalized and easier to navigate. Taking user feedback and the latest design trends into consideration, the Samsung Health home screen is now simplified, categorized and prioritized according to the user’s personal needs and habits, so that users can quickly view and access preferred features.

The improved ‘Together’ tab now allows users to share photos and celebrate fitness milestones and achievements with friends all within the app. Users can also connect with Samsung’s community of users around the world to exchange texts and photos, compare achievements and encourage each other to do more to reach wellness goals together by participating in the monthly ‘Global Challenge’. The updated ‘Discover²’ tab provides a more tailored user experience, allowing users to easily find health-related content – including articles, programs and partner apps – based on their interests and level of fitness. Additionally, users can now purchase wearables, accessories, and health-related goods and services all within the platform³.

Samsung Health is also committed to strengthening its collaboration with partners to expand its digital health ecosystem and provide the best experience to users. Samsung Health now supports a complete set of SDKs for app and web service integration. This enables strategic partners to expand their services and enhance user experience. With the latest user interface and updated ‘Discover’ feature, users can find services quickly and easily, giving partners enhanced visibility of their apps, products, and content⁴.

Samsung Health on Samsung Smartwatches – the Ultimate Fitness Companion

The newly enhanced Samsung Health interface on Samsung wearables and smartwatches features more at-a-glance information, a workout countdown, GPS and heart rate tracking information, all available with the tap of a button. With the latest update, users can now choose from 39 different exercises and track their fitness progress when they pair with a Samsung wearable device or smartwatch. The latest Samsung smartwatch, Galaxy Watch, also allows the application to detect one of the 39 different exercises, and record data even when users switch between activities – such as from running to cycling – tracking the entire workout from start to finish⁵.

Users can get more out of their Samsung smartwatch, even when the workout is over, with Samsung Health’s new wellness and stress management features. With ‘Sleep Stage Detection,’ users can track their sleep cycles to improve sleep habits. Users can also manage stress in real-time through heart rate and heart rate variability monitoring, as well as with a guided breathing exercise program.

Samsung Health’s Telehealth Offerings Put You in Control

Samsung Health strives to provide more intuitive and accessible healthcare options for consumers globally. Samsung Health includes ‘Symptom Checker’ and ‘Ask an Expert⁶,’ which allow users to access medical information, look up symptoms, manage prescriptions and even chat live with certified doctors, all within a single application.  Additionally, Samsung Health has built a partner ecosystem with well-known health brands, like Babylon (UK) and American Well (US), creating many more ways for users to improve their health and wellbeing.

Since its launch in 2012, “S Health”, a basic nutrition and fitness tracker available on select Galaxy smartphones, has grown to “Samsung Health,” a comprehensive digital health platform. It now includes interactive health features – such as telemedicine, competitions and personalized tips – across a broad range of Samsung and non-Samsung devices.

The latest Samsung Health app can be downloaded via the Google Play Store or Samsung Galaxy Apps² . To find out more about Samsung Health, please go to: http://www.samsung.com/global/galaxy/apps/samsung-health/.

About Samsung Health
Samsung Health is an all-in-one companion for your healthy lifestyle. With Samsung Health, you can track your everyday activities, get coaching to reach your goals, and even connect with healthcare professionals in real time, straight from your phone or wearable device. Samsung Health opens up a global health community by enabling users to compete in challenges or go head-to-head with friends to achieve milestones. Through new technologies, combined with a wide range of partners in fitness, wellness, and healthcare management, Samsung Health offers secure, easily accessible, highly personalized and continuous health management. This reflects Samsung Electronics’ commitment to empowering users and delivering innovations that help improve people’s lives. Please visit http://www.samsung.com/global/galaxy/apps/samsung-health/ to learn more.

¹Samsung Health is intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment, or prevention of disease. Tablets and some mobile devices may not be supported. Samsung Health requires Android OS 5.0 or above, iPhone 5 and above with iOS 9 and above installed. Available functions, features and addable applications may vary by region, service provider, and device specifications.

²Availability varies by region.

³Product listings may vary by market.

⁴Samsung Health continues to support all third-party applications using Samsung’s SDK. Data integration of some third-party vendors may not be compatible.

⁵Continuous tracking is currently available for Galaxy Watch.

⁶ Service currently available in U.S. and U.K. for Symptom Checker and in China, India, U.S. and U.K for Ask an Expert.

01. The Problem

Ask any professional photographer and they will tell you how difficult it is to excel at all genres of photography. Whether it’s portraits, landscape photography, or food shots, they all require different techniques and camera settings for the best results. But when shooting with smartphones, most people don’t have time (or simply don’t know how) to adjust technical details, such as saturation, brightness, and white balance.

02. The Goal

When designing the Galaxy Note9, we aimed to create a camera that produces pictures even professional photographers would be satisfied with. To ensure stunning images with every shot, we also wanted to make the feature as easy to use as shooting with Auto Mode.

03. The Idea

Since photographers always look at what they are shooting first before deciding on settings and equipment, Galaxy Note9’s camera needed the ability to distinguish different subject matters automatically for our idea to work. It was also important for us to build settings that appeal to everyone.

04. The Solution

To turn our vision into reality, we developed an algorithm which sorts and categorizes complex scenery and objects. By passing the image on the preview screen through multiple filters, each specialized in analyzing different shapes and tones, the algorithm can determine what the camera is looking at. In addition to processing the object in focus, it also analyzes characteristics of the background scenery to allow the entire image to be enhanced accordingly.

To understand how users judge photographs, we conducted surveys to find the most popular color and tone combinations for different types of images. We also fine-tuned the settings based on users’ feedback on photos taken by past Galaxy phones.

05. The Result

The result is Galaxy Note9’s Scene Optimizer. By analyzing the main objects, scenery and time elements of a photo, the smart feature can categorize the image into 20 different types including food, flowers, animals, landscapes, and more¹. When the photo is taken, Scene Optimizer automatically selects the appropriate color and tone settings to boost the overall quality. No matter their skills or experience, users can always rely on the Galaxy Note9 to make their photos pop.

¹ Accuracy may differ by settings and surrounding conditions.

Offering a simple setup and easy access to your phone’s apps and files, Samsung DeX allows you to transform virtually any place into a workplace. And now, thanks to the solution’s new support for easy-to-carry HDMI adapters, as well as its deep compatibility with the Galaxy Note9’s S Pen, mobile multitasking has never been simpler.

Let’s explore how the Galaxy Note9 and Samsung DeX can help you become a productivity powerhouse.

Made for Mobile Lifestyles

Samsung DeX offers an Android-based, PC-like interface that allows you to seamlessly access your phone’s apps, and adds comfort and convenience to viewing and editing documents and presentations, watching a favorite show or movie, mobile gaming, and much more.

The interface is easy to navigate, supports keyboard and mouse gestures such as shortcuts, scrolling and dragging and dropping, and features a variety of optimized apps that allow users to get the most out of working on a larger display. The ability to effortlessly toggle between apps and view their contents on a bigger screen makes multitasking a breeze, and makes working on your smartphone more convenient and efficient.

Your phone still functions as a phone when it’s plugged in, and calls, texts and settings are all accessible via the taskbar located in the lower right corner of your monitor.

More Ways to Connect

Convenience has always been key for Samsung DeX, which is why the solution offers a variety of simple ways to connect your Galaxy smartphone to a display and get down to work (or play). These include the previously introduced DeX Station and DeX Pad, as well as the solution’s new support for HDMI adapters^*. To get started, simply connect your Galaxy Note9 to a monitor with one of those choices. It’s just that easy.

The solution’s support for HDMI connectivity means that the HDMI adapters can be easily dropped in a bag, creating more opportunities to enjoy a PC-like experience at home, at the office, or on the go.  Meanwhile, the DeX Station and DeX Pad support multiple screen resolutions (up to HD+ and WQHD) and open even more apps at once. With all choices, Samsung DeX is compatible with a broad range of accessories, including keyboards, mice, headsets and more.

Pick the (right) one that best suits your needs and start enjoying a more productive and convenient mobile experience with Samsung DeX.

Even Better with the Galaxy Note9

Samsung’s latest flagship device has introduced exciting ways for users to utilize Samsung DeX to streamline more aspects of their day. The Galaxy Note9’s newly added connectivity support for Samsung DeX enables users to enjoy a full Samsung DeX experience by simply connecting the smartphone to a display via compatible HDMI adapters.

Samsung DeX’s new dual mode support enhances multitasking, allowing you to work simultaneously on your display and on your Galaxy Note9, so you can watch a video on the display while jotting down notes on your Galaxy Note9 with S Pen. Samsung DeX on the Galaxy Note9 also lets you utilize the smartphone as a touch keyboard, touchpad, or a surface for drawing with the Bluetooth Low Energy (BLE) S Pen.

Speaking of, the S Pen’s deep Samsung DeX integration allows you to access its full range of capabilities when using the solution. And with its new remote control capability, the S Pen also functions as a handy clicker for delivering presentations on Samsung DeX-connected displays.

An Ever-expanding Samsung Ecosystem

When Samsung DeX launched in 2017, the solution had almost 40 strategic partners. Now, that number has almost doubled. The company continues to work closely with their ever-expanding list of partners—including popular software such as Microsoft Office, Adobe, Blackberry, Hancom Office and many more.

The service also includes support for virtual desktop infrastructure (VDI) solutions, including those from Citrix, VMware and Amazon Web Service. This means that Samsung DeX can enhance mobility for business users, such as financial institutions. Mobile professionals can utilize Samsung DeX to enjoy PC-like experience that combines Windows and Android into one powerful productivity platform, and offers access to their Windows PC from virtually anywhere in the world.

The list of Samsung DeX-compatible devices continues to grow, and now, with the Galaxy Tab S4, extends to tablets as well. Samsung DeX on the Galaxy Tab S4 can be accessed standalone, or the device can be linked to a larger display using a HDMI connection. Samsung DeX integration creates more opportunities for users to multitask efficiently, and helps cement the Galaxy Tab S4’s status as the go-to-tablet for mobile productivity.

See for yourself how Samsung DeX and the new Galaxy Note9 can help you master multitasking.

^*HDMI support is currently available with the Galaxy Note9. Samsung’s HDMI adapters include HDMI Adapter (EE-HG950), Multi Port Adapter (EE-P5000) and DeX Cable (EE-I1300).

In games where timing and accuracy are everything, the slightest changes in performance, such as unstable FPS (frames per second) rates, can mean the difference between life and death. Mobile gamers want to ensure that their device is equipped with hardware and software they can rely on.

Let’s take a closer look at some of the innovative technologies that make gaming on the Galaxy Note9 so much fun.

Smooth, Stable Performance

Many of today’s most popular mobile games place players in vast open worlds that can be wonderfully immersive, and incredibly taxing on a phone’s processor. When you’re in the midst of an epic battle or ever so close to setting a new high score, there are few things more frustrating than when an overworked processor causes a sudden drop in frame rate that leads you to lose focus or fall prey to an enemy attack.

Because a phone’s CPU and GPU performance can make or break your gaming experience, Samsung optimized the Galaxy Note9 with a cutting-edge 10-nanometer processor that handles graphics-intensive games with ease. This allows the device to provide 33 and 23 percent better CPU and GPU performance than the Galaxy Note8, helping gamers stay engaged and in the zone.

The Galaxy Note9 also features an on-device AI-based performance-adjusting algorithm that regularly monitors the device’s heat and performance, supporting up to 40 percent more stable FPS when gaming. Thanks to machine-learning technology, the device can predict a change in temperature before it occurs and adjust the CPU and GPU, before a drop in FPS occurs. That means smoother visuals and a more enjoyable experience when playing graphics-intensive games like Fortnite.

Cool Under Pressure

Playing graphics-intensive games for extended periods of time can place a great deal of strain on a phone’s CPU and GPU. To help the Galaxy Note9 perform consistently at a maximum level throughout gaming, the new cooling system needed to be faster and more efficient than previous generations.

The Galaxy Note9’s specially designed Water Carbon Cooling system allows the device to run cool throughout heavy gaming sessions. The system, which was first introduced in the Galaxy S7, utilizes changes in the phases of water to efficiently radiate heat – in a cycle where water in a porous structure absorbs heat, turns into steam, moves through pipes and eventually cools down turning back into water.

Samsung enhanced the system for the Galaxy Note9 with a heat pipe, or ‘thermal spreader’, that’s three times larger than the Galaxy Note8’s, and dissipates heat more effectively. The company also increased the system’s internal water intake to foster greater heat absorption, and incorporated an enhanced carbon fiber TIM (thermal interface material) that transfers heat from the processor to the thermal spreader with 3.5 times greater efficiency, thus boosting thermal conductivity.

Together, these innovations enable the Galaxy Note9 to run smoothly during extended gaming sessions, creating more opportunities to play the games you love.

Giving Gamers More Control

Distractions like phone call and text message notifications can be the worst when playing games on a smartphone. Game Launcher, a one-stop hub for mobile gaming on Samsung’s Galaxy Devices, is the solution to deal with such problems. Offering a range of innovative tools and features, the Game Launcher allows players to streamline and concentrate fully on their mobile gaming sessions by preventing alerts and unintended screen touch. Users can also share their gameplay using the launcher’s screenshot and video record functions.

Game Launcher has been enhanced even further for the Galaxy Note9 to let users to get more out of gaming sessions. The Galaxy Note9’s improved Game Launcher now allows users to customize performance settings for individual games. Users can specify the frame rate, resolution and battery usage level for each game in their collection, fostering a gaming experience optimized for enjoyment. In addition, a pop-up window function has been added to the launcher, allowing players to effortlessly launch certain apps – like looking for winning tips and tricks on YouTube or sharing game information online – during gameplay.

Game Launcher on the Galaxy Note9 brings games such as Fortnite, Black Desert and PlayerUnknown’s Battlegrounds to even more fans^*. Galaxy users are also offered special discounts and in-game bonus items, such as an exclusive Galaxy Skin for Fortnite^**.

Power to the Players

The Galaxy Note9’s all-day battery is Samsung’s most powerful and reliable yet, offering users more than enough charge to enjoy hours of intense, immersive gameplay.

The battery’s 4,000mAh capacity makes it especially well-suited for graphics-intensive games, whose impressive visuals can drain a battery quite quickly. The Galaxy Note9 allows users to enjoy their games uninterrupted, without needing to constantly keep an eye on the battery’s charge level, or worry about connecting their phone to a charger to extend a gaming session.

With stereo speakers powered by AKG, the Galaxy Note9 offers players a critical edge, with the rich sounds offering mobile gamers a more immersive experience.

The Galaxy Note9’s high-performance specs and immersion-amplifying enhancements prove that Samsung’s newest flagship was designed for those who work and play hard.

^*Availability of games may vary by region.

^**The exclusive Galaxy Skin can be redeemed by following the instructions found here.

For the third and final in the Online Docent series, Samsung invites you to tour the very latest in mobile technology, straight from the CityCube Berlin exhibition center. Read on for a virtual guide of the Mobile zone, where the Galaxy Note9 is on full display along with the Galaxy Watch, Galaxy Tab S4 and other latest Samsung mobile devices in a variety of exciting and hands-on experiential booths.

Throngs of visitors to Samsung Town crowd into the venue’s Mobile zone, which offers hands-on looks at the company’s latest mobile innovations.

The Mobile zone offers fun for all ages, with plenty of opportunities to play with Samsung’s newest smartphones, tablets, wearables and more.

Galaxy Note9 – The New Super Powerful Note

The Mobile zone tour begins with booths presenting a full overview of the latest in the Galaxy Note series, demonstrating its enhancements designed to provide users with “the highest perfection.” The Galaxy Note9 has been designed to offer the speed, power and performance that today’s users want and need. Users can spend all day with their phone in hand without having to worry about battery life, thanks to the Galaxy Note9’s 4,000mAh battery¹. The Galaxy Note9 also offers users more space to complete tasks efficiently and effectively, with 128GB/512GB of internal storage². Furthermore, a slimmer cut and symmetrical curves accompanied by its 6.4-inch display, the Galaxy Note9 matched with AKG built-in stereo speakers provides the most immersive experience yet.

Since its launch along with the original Galaxy Note in 2011, the S Pen has provided innovative ways and exciting to users to communicate and streamline their Note experience. For its latest iteration, Samsung understood that users needed their S Pen to be able to do more than personalize their writing, drawing or ‘Screen-off’ memo drafting needs; and so, the S Pen now comes with an integrated Bluetooth Low-Energy module so that users can remotely control their device from a distance. The remote-control aspect allows users to take selfies remotely at the click of a button. Users can also use it as a convenient clicker with Samsung DeX, for remote, seamless presentation slide control.

At the S Pen Galaxy Photo Booth, visitors can experiment with the S Pen’s new remote capabilities – by just pressing a button on the S Pen, visitors are able to take a selfie, even when the phone is about 10 meters away from them.

At the S Pen Live Message Relay booth, visitors are experiencing more of the S Pen’s advanced features. Attendees can create their very own AR Emoji on the Galaxy Note9 and use the S Pen to add personalized Live Messages, drawings and more effects. These can be shared with other attendees through the screen at the event.

The Echoverse booth features special lighting and mirror effects, providing an exciting space for visitors to design a Live Message with the S Pen before taking a selfie and sharing the unique results.

Next up on the tour, the Camera Experience booths are demonstrating to visitors how the advanced camera in the Galaxy Note9 can help them take their best photos yet – effortlessly. Brand new intelligent functions, Scene Optimizer and Flaw Detection, do the work for you in capturing the perfect picture. The Galaxy Note9’s camera also features support for Samsung’s recently introduced Super Slow-mo function and AR Emojis that are more expressive than ever, so that you’ll never run out of fun ways to communicate with friends.

This interactive booth allows visitors to explore how groundbreaking the Super Slow-mo function of the Note9 can be. Attendees can choose an RC Car from the extensive line-up on offer, race them using the Note9 and utilize Super Slow-mo to fully capture and enjoy the dynamic scene.

Galaxy Watch – Heritage Design, Lifestyle Function

The Galaxy Note9’s wider ecosystem, powered by SmartThings, allows users centralized, easy control of their Samsung devices. The improved Galaxy Watch maintains its classic real watch design, but now comes with maximized battery life⁴ and LTE connectivity to allow integration across your devices, even when away from your Galaxy smartphone. The Galaxy Watch is the perfect lifestyle tool, introducing innovative tools to track your stress levels and sleep cycles⁵, providing an informative morning/evening debrief, and the ‘My Day’ watch face allows you quick access to the next 10 hours of your schedule.

At the Galaxy Watch Experience booth, users are learning how the Galaxy Watch has also become the ultimate fitness tool. Swim-ready with 5ATM support⁶, it has 39 exercise types for you to choose from and the device can detect the 6 most common exercise types automatically. Available in two sizes, the Galaxy Watch is the perfect complement to your daily activities, whatever your lifestyle type. And with a wide variety of straps to choose from, including the 25 especially stylish options from Samsung and Braloba that are currently on display in Samsung’s booth, it’s easy to customize your Galaxy Watch with a look that suits your style.

Attendees get hands-on with the new Galaxy Watch

IFA visitors challenge themselves as well as other attendees with the connectivity and support of the Galaxy Watch in the trampoline section of the Fitness experiential booth.

In addition to offering users tools to help them take charge of their health and fitness, the Galaxy Watch features a wide variety of strap options that allow users to customize their watch with a look that suits their style.

Collaboration Galaxy and Art

In the center of the Mobile zone, this year’s IFA presentation features Samsung’s latest creative collaboration with British pop artist Sam Cox, more commonly known as Mr. Doodle. The Mr. Doodle Façade Wall serves as a centerpiece, showcasing the full immersive quality of the bezel-less Galaxy Note9 screen as phones come together to display Mr. Doodle’s quirky and imaginative style in impressive ‘infinity’ style.

Samsung Electronics and Sam Cox (aka “Mr. Doodle”) have come together to showcase a special collaboration of technology and art. This side of the display wall utilizes The Frame, the Galaxy Note9 and the Galaxy Tab S4 so that visitors can fully enjoy the eye-catching nature of Mr. Doodle’s work as a media art.

IFA visitors use the Galaxy Note9 to snap a fun selfie in front of the Mobile zone’s “Mr. Doodle x Galaxy” digital mural.

Using the Galaxy Tab S4 and its refined S Pen, Mr. Doodle decorates a photo of a guest with his trademark quirky illustrations, creating a truly unforgettable souvenir.

Full VR Immersion

VR gaming has never been so exciting. At the 4D Experience booth, visitors can take part in an interactive 4D racing game with a car simulator. Also at the Galaxy Shoot-out VR, pairs of guests wearing Galaxy Note9-equipped Gear VRs, gloves and foot sensors can battle it out in a one-on-one soccer penalty shoot-out. Enthusiastic participants can even check the scoreboard afterwards to see how they ranked.

Enthusiastic attendees take part in the Galaxy Shoot-out VR – just one of the Mobile zone’s many fun activities.

Guests wearing Samsung HMD Odyssey headsets strap in for an exhilarating ride in the booth’s “Racing VR” VR simulator.

Thank you for following the IFA 2018 Online Docent series, presented to you live from IFA in Berlin. Stay tuned to the Newsroom for further information on the very latest Samsung products designed to help you do what you can’t.

¹Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 11-24 July 2018 in Santa Monica, CA, U.S. and Milton Keynes, U.K. with pre-release versions of SM-N960 (128GB). Actual battery life may vary.
²512GB internal memory as standard. 512GB models available in select countries. Up to 512GB additional storage with external SD card (sold separately).
³The Dual Aperture supports F1.5 mode and F2.4 mode. Dual Aperture is installed on the rear wide-camera.
⁴Battery life varies by device and usage: Galaxy Watch 46mm (80+ hours with typical usage; up to 168 hours with low usage) and Galaxy Watch 42mm (45+ hours with typical usage; up to 120 hours with low usage). The actual time of battery life may vary depending on the network connection, component, setting, signal strength, noise and many other elements.
⁵Measured value is not appropriate for medical use.
⁶Galaxy Watch has an ISO 22810:2010 certification for wristwatches for 5 ATM rating of 50 meters (165 feet) under defined conditions of pressure, time, velocity and temperature. This means that both devices are safe to wear while walking in the rain or showering and may be used for shallow-water activities like swimming in a pool or the ocean. However, Galaxy Watch should not be used for scuba diving, water skiing, or other activities involving sudden temperature changes, high-velocity water activities or submersion below shallow depth. Rinse in fresh water and dry after use in sea water.

But with all that power under the hood it takes some engineering magic to make sure that all the components stay cool while you’re gaming or doing some intense multitasking. Samsung has innovated smartphone cooling on the Galaxy Note9 with its all-new Water Carbon Cooling system.

Water cooling first debuted on the Galaxy S7, but Galaxy Note9 improves both the capacity and efficiency of smartphone cooling. So how did we make it happen? We’ll let our engineers fill you in on the details with notes from the creator’s lab.

01. The Problem

Making phones with batteries that can last all day and play console-quality games comes at a cost: heat. When a phone’s internals become too hot, the CPU slows down – a problem known as thermal throttling – and leads to a loss in performance. Sluggish gameplay and poor multi-tasking are two major problems that a good cooling system addresses.

02. The Goal

The Galaxy Note9 had an ambitious set of goals. We wanted to create a phone with a battery that could last all day, provide a PC-like experience with Samsung DeX, and handle graphic-intense games like Fortnite. That meant putting in a 4,000mAh battery and the latest 2.7GHz mobile processor, which would challenge the phone’s performance. The new cooling system needed to be both faster and more efficient than previous generations.

03. The Idea

When we launched the Galaxy S7, we introduced a new type of water-based cooling into our phones. It used a porous thermal spreader filled with water, which absorbed the heat and turned into steam and then carried the heat away through a pipe. Once the heat dissipated, the steam condensed into water again. This system was the blueprint for the Water Carbon Cooling system in the Galaxy Note9, but we wanted to make it bigger and more efficient.

04. The Solution

The most difficult part of improving the cooling system was to make it more efficient. The original system was thin and used two Thermal Interface Materials (TIM), one made of highly conductive carbon fiber, to transfer heat away from the processor. Our answer was to add a layer of copper between the two TIMs, making it possible to transfer more heat between the two materials for more efficient heat dissipation. We also engineered a wider thermal spreading pipe, coming in at 350mm³ compared to the Galaxy S9’s 95mm³, to dissipate heat over a wider surface area.

05. The Result

Thanks to the improved Water Carbon Cooling system, the Galaxy Note9 can effectively manage heat generated from its powerful processor. With the wider thermal spreader and enhanced Carbon Fiber interface, the cooling system conducts and transmits heat efficiently to the surface of the device, allowing the Galaxy Note9 to operate at peak performance consistently. When compared to the Galaxy Note8, the upgraded cooling system’s heat absorption is three times greater and the thermal conductivity is 3.5 times higher.

These are some super powerful features offered by the Galaxy Note9. Check out the new TV commercial to see how it will empower the everyday lives of users.

DJ Koh announces the launch of the Galaxy Note9 in India. Samsung’s partnership with India has proven successful over the years, driving digital transformation around the globe

At the launch event, distinguished users of the Samsung Members app – where Samsung users share tips and receive access to special rewards, exclusive events, such as Unpacked itself, and discounts – were invited as special guests. Some of the most active users were named ‘ambassadors’ and received the Galaxy Note9 as a recognition of their brand loyalty. Other participants also received presents, as well as their pre-ordered phones, and everyone was able to get a hands-on experience of the Galaxy Note9.

The most active first-generation users of Samsung Members were selected as
community ambassadors and, in recognition received the Galaxy Note9

The Galaxy Note9 will officially launch on August 24 in three different color options: Ocean Blue, Midnight Black, and Metallic Copper. The smartphone also implements the S Pen and 128GB·512GB built-in memory.

Deep Commitment to Indian Consumers

In order to provide products and services that are specialized for India, Samsung Electronics operates five R&D centers, one design center and two production sites in the country, along with a sales-focused corporate body.

In July, the size of the Noida production site was increased to a total of 250,000 square meters, to expand smartphone production up to 120 million devices annually through the end of 2020. The expansion is in response to rapidly growing demand in the Indian smartphone market and an increase in Indian exports.

In addition, Samsung Electronics continues to develop various functions and services reflecting the needs of Indian consumers. The ‘Chat on Video’ service enables users to chat with others through a translucent chat window while watching YouTube videos. ‘Samsung Mall’ will help search for a product that you are looking when you take a picture of a similar product, and ‘S-Bike Mode’ manages calls for you while you are riding your bike so you are not disturbed.

Samsung and India’s constructive cooperation has proven fruitful since the company first entered the market in 1995. The launch of Galaxy Note9 will be another momentum to drive continued co-growth for the two partners.

Samsung Electronics has officially launched the Galaxy Note9 in markets around the world. The company’s latest flagship smartphone will be available in stores today, August 24, in 56 markets, including Korea, the U.S., Canada, China, India and all of Europe and Southeast Asia, and will roll out to over 130 countries.

The Galaxy Note9 was designed to offer the top level of speed, power and performance that today’s power users want and need. The device features a 4,000mAh all-day battery as well as support for the market’s fastest network speeds*. The Galaxy Note9 is available in a choice of 128GB and 512GB models, with support for up to 1TB** of storage via expandable memory.

The Galaxy Note9 also features a new Bluetooth Low-Energy S Pen that serves as a handy remote control for taking selfies and group pictures, presenting slides, and more***. The device’s intelligent camera builds on Samsung’s industry-leading camera technologies by introducing new deep-learning based capabilities, including Flaw Detection and Scene Optimizer, that take the work out of capturing the perfect picture.

The launch of the Galaxy Note9 is complimented by an ecosystem of convenient devices and services including Samsung DeX, which allows users to enjoy a PC-like experience powered entirely by their phone, as well as Bixby, Samsung’s intelligent assistant.

For more information about the Galaxy Note9, visit http://news.samsung.com/galaxy  or www.samsung.com/galaxynote9.

*Up to 1.2 gigabits per second.

**512GB internal memory as standard. 512GB models available in select countries. Up to 512GB additional storage with external SD card (sold separately).

***S Pen remote function reaches about 10 meters in an open space.

In anticipation of the device’s August 24 launch, Samsung Electronics’ factories in Gumi, South Korea have been busy manufacturing Galaxy Note9 units to ship to markets around the world. Check out the video below to see how the company’s state-of-the-art manufacturing line produces each Galaxy Note9 to ensure the highest level of quality.

Take a look at the pictures of the interactive events below.

Shanghai, China

DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics, introduced the Galaxy Note9 to approximately 300 Chinese media and fans at the 1862 Theater in Shanghai, China on August 15.

At the event, Koh highlighted the company’s commitment to the Chinese market, announcing performance optimizing partnerships with social media platform, WeChat, and about 40 popular local games, which will allow customers to enjoy high spec games without impacting performance.

Visitors get hands-on with the Note9’s S Pen, which features Bluetooth Low-Energy connectivity allowing the S Pen to act as a remote control for the device’s key functions.

Moscow, Russia

Guests gather at the Galaxy Studio in Gorky Park in Moscow, Russia.

A unique performance was held for visitors to the Moscow Galaxy Studio: 15 Galaxy Note9 devices played an impressive musical symphony, conducted using a single S Pen.

Manila, the Philippines

The launch event for the Philippines took place at the Marriott Hotel in Manila and was attended by Galaxy Note9 brand ambassador Heart Evangelista-Escudero.

Taipei, Taiwan

Media and fans are introduced to the Galaxy Note9 at the launch event at the Marriott Hotel in Taipei, Taiwan.

Galaxy Note9 ambassador Jolin Tsai stands for a pose with other event attendees.

Bangkok, Thailand

Visitors strike a pose at the launch event held in the Siam Paragon shopping Mall in Bangkok, Thailand.

Kuala Lumpur, Malaysia

Capturing the moment at the Axiata Arena Bukit Jalil, Malaysia’s largest indoor arena, in Kuala Lumpur.

Johannesburg, South Africa

The South African event was hosted at the Marble restaurant in Johannesburg.

Hanoi, Vietnam

A guest at My Dinh stadium snaps a selfie on the Galaxy Note9 using the S Pen, which allows you to manage key functions, such as the device’s camera, from within 10 meters of the device.

Singapore

A Galaxy Studio in VIVO CITY, a commercial hub in Singapore, allows guests to explore the innovative features of the Galaxy Note9 for themselves.

Last year, Samsung’s audio UX team collaborated with a group of talented musicians to craft an exclusive set of S Pen-inspired ring- and notification tones for the Galaxy Note8. For the Galaxy Note9, the company asked Andrew Huang, a versatile and prolific musician, video producer and YouTube star, to compose a brand-new set of creative songs and sounds using ordinary pens and paper.

The Toronto-based artist was more than up to the challenge of crafting unique sounds with unconventional instruments. As any of his 1.4 million (and counting) YouTube subscribers will tell you, Huang has a reputation for working musical magic, and is particularly well known for his ability to produce dynamic beats using everyday objects.

The three ringtones and two notifications that Huang produced feature beats that incorporate a variety of pen and paper-created sounds, including light taps, tears and the crinkling of paper, accompanied by a keyboard, synths and guitar. Huang even added his ‘signature sound’ to the mix—i.e., he recorded the actual sound of signing his signature. The resulting set of ringtones and notifications is at once soothing, upbeat, and brimming with energy.

Check out the video below to watch Huang introduce the Galaxy Note9’s new sounds and walk us through his creative process.

As a result, the latest addition to the Note family is not only easy to use, with its customizable, Bluetooth Low-Energy (BLE) connected S Pen, it’s also easy on the eyes, with a thoughtfully refined display and frame design. And with a total of four standout color options, which users are encouraged to mix and match with S Pens and accessories of various hues, the Galaxy Note9 offers users more ways to express their fashion and style.

Enhancing an Iconic Design

The Galaxy Note9 furthers the Note series’ stunning design heritage with a sleek and square form factor, as well as enhancements that enable users to multitask more efficiently and enjoy immersive multimedia experiences.

A cornerstone of Samsung’s design legacy, the Infinity Display is known for its seamless form and captivating visuals. Measuring 6.4 inches, the Galaxy Note9’s Quad HD+ Super AMOLED Infinity Display is the series’ largest yet, offering more room for work, play and everything in between. That means a bigger screen to immerse yourself in a favorite movie or game, and more space to write or create with the S Pen.

To amplify users’ immersion, Samsung rounded the corners of the display to a bare minimum, and refined the Galaxy Note9’s barely-there bezels to conceal its iris sensor. The screen itself is also a deeper black, which allows it to blend in with the bezels when the device is off and enhances the overall aesthetic. Other enhancements include the redesigned camera deco, which now matches the color of the device, and the repositioned fingerprint sensor, which is now found beneath the camera.

The smartphone’s design is rounded off with a choice of four expressive color options: Ocean Blue, Midnight Black, Metallic Copper and Lavender Purple.

A Standout S Pen

Each Note adds new capabilities to the smartphones’ signature feature: the S Pen. Over the years, these enhancements have unlocked innovative ways for users to manage their mobile lives more comfortably and freely. When designing the Galaxy Note9, Samsung’s team focused on enhancements that would take the S Pen’s ‘freeing’ aspects to the next level, transforming it into more than a tool, but rather a device in its own right, complete with Bluetooth Low Energy (BLE) connectivity and its own independent functions.

The S Pen’s individuality is also reflected in aesthetic elements of the Galaxy Note9’s design. For example, unlike the other colorways, which each feature an S Pen in a matching hue, the stylish Ocean Blue model comes with a vibrant Yellow S Pen that stands out from the rest. And because each model’s S Pen is compatible with any other Galaxy Note9, you can easily swap your S Pen for another if you feel like a different color would better suit your style*.

The S Pen’s significance to the line is also reflected in the new flagship’s packaging, which prominently displays an image of the S Pen in place of the devices’ traditional logo. This adjustment was made to honor the S Pen as the symbol of the Note series, and a key reason why the smartphones have garnered countless fans.

A Refined Frame

One of the first things you’ll notice when holding the Galaxy Note9 is just how nicely it sits in the hand. The smartphone’s comfortable contours are the result of a frame design that reflects thoughtful consideration for both usability and aesthetics.

The metal frame was forged using a cutting process known as Dia-cutting, which utilizes a fast-rotating artificial diamond tool to create smooth, glossy surfaces that accentuate design details. The process involved tapering the surfaces of the frame that blend into the device’s front and back, and carefully rounding the middle section, which comes into contact with your palm the most. The tapered parts of the frame feature a glossy finish, while the rounded middle section is matte.

The resulting frame is sleek and slim, and features an interplay of glossy and matte finishes that complements the Galaxy Note9’s premium design cues.

• The video above illustrates the dia-cutting process, followed by the coloring procedure of the Galaxy Note9.

Exceptional Accessories

The Galaxy Note9’s accessories selection includes a wide range of stylish covers that offer users more ways to customize their smartphone’s aesthetic. Designed to suit a wide array of tastes, the protective covers span from fine leather to military-grade options.

The new Leather Wallet Cover is perhaps the most eye-catching of the bunch. Crafted from genuine calf leather, it features a handy card pocket as well as a soft microfiber lining that helps protect the Galaxy Note9 from scratches. It’s available in a choice of five colors—black, brown, red, blue and yellow—which users are encouraged to mix and match with their Galaxy Note9 to showcase their style.

Also included in the Galaxy Note9’s collection of compatible accessories is Samsung’s new Wireless Charger Duo. A combination of the Fast Charge Wireless Charging Stand and the Wireless Charging Pad, the fast-charging two-in-one allows users to quickly charge their phone alongside another Qi-compatible phone or wearable. The charger eliminates the need to fumble with cables each time you need to top up your devices’ batteries, and its built-in stand offers easy access to your phone’s screen.

*Each model’s S Pen is also available for individual sale.

**Certified MIL-STD-810G-516.7 compliant.

DisplayMate Technologies has completed its comprehensive evaluation of the Galaxy Note9’s Infinity Display, and the results are clear: “The level of display performance and excellence has been increasing each year, and the Galaxy Note9 has raised the bar significantly higher.”

According to the world’s leading evaluator of video screens, the Galaxy Note9 features “the most innovative and high-performance smartphone display that we have ever lab tested.” The smartphone established several display performance records during DisplayMate’s in-depth analysis, ultimately earning the firm’s highest-ever A+ grade.

The Galaxy Note9’s 6.4-inch, 3K (2960×1440) Quad HD+ Super AMOLED display matched or set records for a number of important measurements, including screen reflectance, absolute color accuracy, peak brightness, native color gamut, contrast ratio and screen resolution.

The smartphone’s enhanced High Brightness Mode produces vibrant visuals when users need them, such as when they’re under direct sunlight or in environments with lots of ambient light. DisplayMate’s evaluators tested the feature by displaying an all-white full screen, which is the most challenging image for an OLED display to produce, as it requires all the pixels to shine at full power.

The Galaxy Note9 set a new record for this brightness measurement that was 27 percent brighter than last year’s Galaxy Note8. The device also featured a contrast rating for high ambient light that was 32 percent higher than that of its predecessor.

Each of the Galaxy Note9’s screen modes demonstrated record-setting absolute color accuracy, which is measured in units of Just Noticeable Color Differences, or JNCD. This measurement refers to the bare minimum color difference that the human eye can perceive. The Galaxy Note9’s 0.5 JNCD rating is not only 85 percent better than the Galaxy Note8. According to DisplayMate, the record-setting rating makes the Galaxy Note9’s Infinity Display “the most color accurate display we have ever measured,” and “visually indistinguishable from perfect.”

In addition to featuring enhanced brightness and accuracy, the Galaxy Note9’s display offers improved power efficiency. DisplayMate’s evaluation also included a measurement of the display’s average power consumption when portraying a wide range of content. The Galaxy Note9 consumed just 1.10 watts of power, which makes it 8 percent more power efficient than the Galaxy Note8.

The Galaxy Note9 will officially launch on August 24. To learn more about Samsung’s newest flagship phone and its record-setting display, check out Samsung Newsroom’s roundup of all things Galaxy Note9.

Take a look at the campaign in action in the pictures below.

New York

Two Galaxy Note9 billboards light up the bustling Times Square in New York

The Galaxy Note9 billboard takes center stage in New York’s famed Times Square

London

The Samsung Galaxy Note9 on display in Piccadilly Circus, London

Pedestrians brave the London rain under the dynamic display of the Galaxy Note9 Campaign in Piccadilly Circus

The Galaxy Note9 on display. The display provides viewers with a dynamic, efficient overview of the Galaxy Note9’s key features and design

Moscow

Drivers catch a glimpse of the dynamic Galaxy Note9 OOH campaign during their evening commute in Moscow, Russia

Pedestrians in Moscow go about their day with the Galaxy Note9 campaign on full display behind them

After the presentation, attendees were able to test out the innovative features in a hands-on experience zone, allowing them to learn more about the speed, power, and performance that make the Galaxy Note9 the device for those that demand the best.

Check out highlights from the event below!

Journalists, partners, and invitees gather outside the Barclay Center in anticipation of Galaxy Note9 Unpacked 2018

The crowd takes their seats under the glow of the towering LCD panels that will soon reveal the Galaxy Note9

DJ Koh, President and Head of Samsung’s IT and Mobile Communications Division, welcomes nearly 4,000 global media, partners, and Note fans to the Galaxy Note9 unveiling

DJ Koh unveils the Galaxy Note9, which he describes as “a device for those who seek lives filled with purpose and are motivated by a desire to do more”

Drew Blackard, Director of Product Marketing at Samsung Electronics America, highlights the Galaxy Note9’s all-new performance features and intelligent camera that takes the work out of capturing stunning photos

Attendees hear about the Galaxy Note9’s true all-day battery that allows you to power through an entire day with just the phone in your pocket

Guest Speaker Tim Sweeney from Epic Games reveals a partnership with Samsung to bring Fortnite to Android starting with Samsung Galaxy devices, powered by Galaxy Note9’s unparalleled performance

Blackard introduces the industry-leading water/carbon fiber cooling system and smart performance adjusting algorithm that makes high-end gaming on the Galaxy Note9 possible

Blackard demonstrates how to use the S Pen as a remote to snap a selfie

Jonathan Wong, Director of Product Marketing at Samsung Electronics America, demonstrates how the S Pen can be used as a remote to play and pause YouTube videos, take pictures in Snapchat, and even flip through a PowerPoint

British artist Mr. Doodle shows off his skills with the S Pen in a doodle demonstration

Elina Vives, Director of Mobile DG MC&E, unveils the Galaxy Watch and demonstrates how it can act as a digital assistant so you can plan your day, track your health, and take calls right from your wrist

Ji-soo Yi, VP of AI Strategy at Samsung Electronics America, explains how the updated Bixby works with you to help cross items off your to-do list, free up your time, and make life easier

Yi unveils Galaxy Home, an intelligent speaker powered by Bixby that lets you take control of all the smart devices in your home

Guest speaker Daniel Ek of Spotify introduces the partnership with Samsung to make listening across multiple devices a more integrated experience, bringing you music that travels with you

DJ Koh announces that the Galaxy Note9 will be released on August 24 and that Samsung believes “the future of connected devices and seamless experiences begins here.”

Event attendees get hands-on with the Galaxy Note9 in the Experience Zone

Event attendees snap group selfies with the all-new remote feature of the S Pen

Samsung Galaxy Unpacked 2018 is officially in the books, and what an event it was! Samsung’s most jam-packed Unpacked yet revealed a number of exciting additions to the Galaxy family, including the Galaxy Note9, Galaxy Watch, and Galaxy Home.

Those who missed the big launch event can click the video above to view a replay of the showcase in its entirety. And to learn more about Samsung’s latest flagship and the other innovations that were unveiled at the event, be sure to check out Samsung Newsroom’s comprehensive coverage.

The Galaxy Note9’s all-day, 4,000mAh battery is the largest ever featured in a Galaxy flagship phone, and offers enough charge to power through an entire day’s worth of work, play, and everything in between. The device also features generous built-in storage options (either 128GB or 512GB) that allow users to put the days of deleting photos, videos and apps to make room for more behind them.

A new, Bluetooth Low-Energy enabled S Pen makes the series’ signature feature even more dynamic, allowing you to utilize the powerful tool as a customizable control for managing apps and functions. The device also introduces a camera that combines Samsung’s industry-leading innovations with deep-learning technology that takes the work out of snapping the perfect photo.

These are just a few of the exciting innovations that make the Galaxy Note9 ideal for those who demand the best of the best. Check out the infographic below to learn more about how Samsung enhanced its latest flagship device.

Combining fan-favorite Note features with an all-day battery, a Bluetooth Low-Energy (BLE) connected S Pen and Samsung Electronics’ most intelligent camera yet, the Galaxy Note9 raises the bar for smartphone performance and power with innovations that help users get the most out of work, play and everything in between.

A Signature Design

The premium design cues that Note users know and love have been updated for the Galaxy Note9 to foster a more comfortable and streamlined mobile experience.

The Galaxy Note9’s 6.4-inch Infinity Display is the largest the series has ever seen, with plenty of room to enjoy a favorite movie or game, or write, draw or play with the connected S Pen. The device’s Dia-cut metal frame looks sleek and slim, and features an interplay of glossy and non-glossy finishes that exudes a premium look. The Galaxy Note9 is available in a selection of four standout color options: Midnight Black, Metallic Copper, Ocean Blue and Lavender Purple.

A Mobile Remote Control

The Galaxy Note9’s enhanced S Pen introduces entirely new ways for users to manage their device and express their creativity.

The addition of Bluetooth Low Energy (BLE) technology has transformed the S Pen into a convenient and customizable remote control that allows you to easily manage apps and functions, including the camera, from within 10 meters of the Galaxy Note9. The PENUP-powered Live Drawing and Photo Drawing features, meanwhile, offer users simple tools to create dynamic works of art that showcase their artistic skills.

In addition to functioning as an intuitive remote control, the Galaxy Note9’s S Pen also includes support for Samsung DeX, Samsung’s powerful productivity solution. Users who connect the Galaxy Note9 to a screen via Samsung DeX will be able to utilize the S Pen to streamline a wide array of tasks, such as delivering presentations.

An Intelligent Camera

To make capturing the perfect picture as simple as possible, the Galaxy Note9 enhances Samsung’s industry-leading camera technologies with deep-learning capabilities that make it easy to snap stunning shots.

The camera’s new Flaw Detection and Scene Optimizer features utilize advanced AI to help users take the best possible picture. The former automatically notifies you of any flaws in your photos, such as blinking eyes, so you can capture another shot, while the latter automatically analyzes objects, scenery and time elements in the camera’s frame in order to recognize the type of scene you’re photographing and optimize color tones accordingly.

Premium Power and Performance

As teased before the Unpacked event, the Galaxy Note9 offers users the very best in terms of battery life, speed and storage.

The Galaxy Note9’s all-day, 4,000mAh battery is Samsung’s most powerful and reliable yet, and the device’s 128GB of baseline storage offers more than enough room for all of your photos, videos and apps. An industry leading cooling system provides optimal performance during graphics-intensive activities like gaming, while a 10-nanometer processor and support for mobile carriers’ fastest network speeds ensure that you’re never stuck in the slow lane when downloading or streaming your favorite content.

Even More Dynamic with Samsung DeX

Samsung’s powerful productivity solution, Samsung DeX, becomes even more versatile when paired with the Galaxy Note9.

The new, easy-to-carry HDMI Adaptor makes utilizing Samsung DeX even more convenient, creating more opportunities to enjoy a PC-like experience at the office, at home or on the go. The solution’s dual-screen support allows users to work simultaneously on the Galaxy Note9 and on a connected display, and lets you utilize the phone as touch keyboard, a touchpad, or a surface for drawing with the enhanced S Pen.

The Galaxy Note9’s S Pen raises the bar with an array of convenient additions, including Bluetooth Low-Energy (BLE) connectivity, Samsung DeX compatibility, and integration with several fan-favorite Note features. Together, these enhancements offer much greater control over your mobile experience, making it easier to get the most out of everything you do.

Even Better with Bluetooth Low-Energy (BLE)

The S Pen has always been a boundary-pushing innovation, but adding BLE connectivity takes it to another level, literally expanding the boundaries within which you can use your S Pen to manage your device.

The S Pen’s connectivity allows it to serve as an intuitive remote control for your Galaxy Note9 that lets you easily manage key functions, including the device’s camera, from within 10 meters of the device. This means that when taking a selfie or a fun photo with friends, after launching the camera, rather than reaching for the shutter button (and possibly jeopardizing your carefully framed shot), you can instantly snap your pic with a click of the S Pen’s button. A double-click will switch from the front to the rear camera, and vice versa.

Other apps that support the use of the S Pen as a remote control include the Gallery app and various presentation and media-player apps¹. A simple click or double-click will allow you to play/pause a song, skip to the next track or video, or view the next/previous image in an album. You can even utilize the S Pen as a convenient clicker for presenting with the Galaxy Note9 and Samsung DeX. And with its open SDK (software development kit), developers will be able to integrate the S Pen’s intuitive controls into a wide range of apps that will allow you to streamline more tasks with a simple click.

The S Pen also allows you to easily launch a favorite app or feature with a long press, regardless of the currently opened app. You can also customize clicks in the S Pen’s settings².

BLE technology ensures that the S Pen is always ready whenever you need it, enabling the device to pair with the Galaxy Note9 as soon as it’s removed, and maintaining a stable connection even when Bluetooth is turned off. The S Pen’s Super Capacitor takes just 40 seconds to reach full charge, and offers 30 minutes of power—or up to 200 clicks.

Made for Multitaskers

Note users are true multitaskers who require a phone that’s as versatile as they are. That’s why Samsung enhanced the Galaxy Note9’s S Pen with Samsung DeX support: to offer users more ways to get down to work.

Samsung’s ultimate productivity service solution has been enhanced for the Galaxy Note9 with highly portable HDMI adapters, which users can easily plug in to a display when on the go without the need for a separate device. In addition, there’s also the dual screen support that allows you to work simultaneously on the smartphone’s display and on a connected monitor.

Connecting the Galaxy Note9 to a monitor will also allow you to utilize the device as a touch keyboard, a touch pad, or a surface for writing or drawing with the S Pen. The S Pen’s pressure-sensitive tip delivers a realistic and efficient writing experience when working on Samsung DeX, making it easy to, for instance, take notes on an interesting video that you’re watching on the monitor, or fine tune an image or illustration using your Galaxy Note9 and the Adobe software suite.

More Ways to Make Your Mark

Last year’s Galaxy Note8 introduced Live Message, a particularly fun feature that allows you to inject more emotion into messages by drawing your own emojis, making animated GIFs, and customizing photos with pen effects and handwritten notes.

The Galaxy Note9 expands Live Message’s expressive capabilities by integrating support for Samsung’s ever-emotive, user-resembling AR Emoji stickers. The S Pen adds new layers of fun to sharing AR Emoji stickers by allowing you to customize them with personalized messages, drawings and more effects, which may be shared via messaging apps.

And the fun doesn’t stop there, thanks to the new PENUP-powered Photo Drawing and Live Drawing features. The former adds a creative twist to the Gallery app, allowing you to draw over your own pics to create impressive works of art, while the latter offers video tutorials to help you fine-tune your artistic skills.

Screen off memo has also been made more dynamic, as the color of the pen’s markings now matches the color of the S pen itself—either yellow (for the Ocean Blue Galaxy Note9), light grey (for the Midnight Black model), lavender purple or metallic copper.

A Refined Design

The Galaxy Note9’s S Pen is comfortable in the hand, measuring 106 millimeters in length and weighing in at 3.1 grams. Its 0.7-millimeter tip and 4,096 levels of pressure sensitivity provide impeccable precision, adding comfort and accuracy to note taking and drawing.

Like the Galaxy Note9 itself, the S Pen is IP68 water and dust resistant³. So wherever your day takes you, and no matter conditions, you can rest assured that it’ll be ready to work.

¹Compatible apps include Camera, Gallery, Voice Recorder, Samsung Music, Samsung Video, Microsoft PowerPoint, Hancom SHOW, B162, Snow, YouTube, Snapchat and almost all music apps. Additional apps available after launch.

²App compatibility may vary.

³Water resistance rating is based on test conditions of submersion in up to 1.5 meters of fresh water for up to 30 minutes.

The Galaxy Note9 builds on Samsung Electronics’ legacy of innovative camera technologies with an intelligent camera that takes the work out of capturing the perfect photo.

Brand new functions including Scene Optimizer and Flaw Detection utilize artificial intelligence to help users get the most out of the device’s advanced camera. Together, this powerful combination of smarts and specs makes it easier than ever to snap stunning shots.

Optimal Color Every Time

Picture this: When catching a sunset during your vacation, you snap a pic with your phone only to find that the image on the screen hasn’t quite captured the majesty of the moment. The Galaxy Note9’s new Scene Optimizer function makes it easy to photograph breathtaking moments just like this by automatically optimizing camera settings to capture the full beauty of the scene.

Scene Optimizer utilizes deep-learning technology to analyze objects, scenery and time elements in the camera’s frame in order to identify exactly which type of scene you’re about to photograph. The function is currently capable of recognizing 20 types of scenes—including ‘Food’, ‘Flowers’, ‘Indoor scenes’ and ‘Landscapes’— and automatically adjusts the color tone based on how the scene is classified¹.

The function corrects the saturation, white balance, brightness and contrast in order to provide the best possible image. And because it does not require a network connection, it’s always available to help make your photos look great.

Snap Flawless Photos

Even the best photos can be spoiled by a simple blink, a blur, a smudge on the lens, or by harsh, overpowering light behind the picture’s subject. That’s where the Galaxy Note9’s Flaw Detection function comes in. Once a photo has been snapped, the feature automatically scans it for flaws and notifies you if any are found².

The function helps users capture and save more memorable moments by ensuring that the picture they take is the best possible shot. Say you’re enjoying a special evening with friends and decide to immortalize it with a fun photo. Rather than realizing later that your eyes were closed, with Flaw Detection you’ll be immediately informed of any flaws in your photo so you can capture the memory with an additional shot.

Crisp Images In Any Lighting

Whether we’re at a restaurant, a concert, or simply enjoying a balmy evening under the summer sky, we’re constantly snapping photos in low-light environments. That’s why Samsung outfitted the Galaxy Note9’s camera with an array of innovative technologies that allow it to produce stunning shots day or night.

Combining an F2.4 aperture lens with an F1.5, the brightest currently available on a smartphone, the Dual Aperture lens automatically adjusts to light just like the human eye, letting in more light when it’s dark and less when it’s bright to produce images that are crisp and clear.

The Galaxy Note9’s multi-frame processing technology adds further clarity to photos taken under less-than-ideal lighting conditions. This technology, which combines several photos into one to create an optimal image, allows the camera to provide better HDR at night, and enriches the Live Focus feature with improved brightness and noise when taking pictures in low-light environments.

Capture More Moments In Epic Detail

The Galaxy Note9’s camera also includes support for Samsung’s recently introduced Super Slow-mo function, which ramps the camera’s shutter speed up to 960 frames per second to allow users to record spectacular slow-mo videos.

Four times slower than traditional slow-motion video, Super Slow-mo is powered by the camera’s Super Speed Dual Pixel image sensor, which supports much faster image processing thanks in part to its integrated DRAM memory chip. The feature also includes an automatic Motion Detection function that instantly starts recording as soon as it detects movement.

The Galaxy Note9 allows users to transform 0.4 seconds of footage into approximately 12 seconds of Super Slow-mo video when taken in single shot mode³. Once a video is recorded, the feature automatically adds appropriate background music that makes the recorded moment even more epic.

More Customizable AR Emoji

The Galaxy Note9 is absolutely packed with innovations that empower users’ creativity and self-expression, and the camera’s refined AR Emoji feature is one of the most dynamic examples of this.

Capable of mimicking users’ movements in addition to supporting dozens of pre-set expressions, AR Emoji stickers offer a fun way to express yourself and inject personality into messages. The Galaxy Note9 analyzes your distinct facial features to generate a 3D avatar that matches your appearance.

The feature, whose face-tracking function was recently enriched with more landmark detector points, has been enhanced for the Galaxy Note9 with an array of customization options that make it easier for AR Emojis to copy your distinct style. With loads of new outfits and accessories to choose from, as well as the ability to fine-tune details like your hair style, skin tone and facial features, the opportunities for expression are endless.

Galaxy Note9 users will also be able to customize the backgrounds of their stickers with an array of new options, and enjoy access to Samsung and partners like Disney’s ever-growing roster of AR Emojis based on iconic cartoon characters—a roster that’s set to become even more fun and diverse with the feature’s open SDK (software development kit).

¹Accuracy may differ by settings and surrounding conditions.

²Accuracy of Flaw Detection function may differ depending on surrounding conditions or subject. Blink detection works within 1.5 meters and a maximum of 3 people are detectable at the same time. Blur detection feature senses when the camera shakes, and recognizes face blur in the photo.

³Video is initially recorded at 480fps and digitally converted into 960fps footage.

Featuring an all-day battery, expanded storage, fast processing and network speeds, and Samsung Electronics’ latest advancements in cooling technologies, the newest addition to the Note lineup has been engineered to offer the highest levels of power and performance.

All-Day Performance

A phone designed for power users requires a likewise powerful battery. That’s why Samsung equipped the Galaxy Note9 with an all-day¹, 4,000mAh battery—the largest ever featured on a flagship Galaxy device. Offering 21 percent more power than the Galaxy Note8’s 3,300mAh unit, the powerhouse battery allows you to spend more time being productive and less time tied down by chargers and power packs.

The fast-charging, wireless-capable battery is not only the most powerful that the Galaxy family has ever seen; it’s also the most reliable. That’s because its power and performance are backed by Samsung’s 8-Point Battery Safety Check—the most rigorous in the industry—and have also been validated by the experts at UL (Underwriters Laboratories) and Exponent.

So you can rest assured that from morning meetings to meet-ups with friends, and whatever else you have planned for your day, your Galaxy Note9 will be ready to help you get things done and enjoy each day to the fullest.

Save More, Delete Less

Samsung designed the Galaxy Note9 with a belief that not only should you not need to plan your day around our smartphone’s battery life, you shouldn’t need to delete your favorite photos, files and apps to make room for more either.

To offer users more freedom to create and store dynamic content, the Galaxy Note9 comes with a default base storage of 128GB, including 6GB of RAM, and is also available in a 512GB model with 8GB of RAM². The latter opens the door for over one terabyte of storage via microSD card³.

Just how much dynamic content can the Galaxy Note9 hold? The 128GB model offers enough space for approximately 545 full HD (FHD) videos, or over 22,000 images, while the 512GB version features room for some 2,315 FHD videos, or over 93,000 images⁴. The smartphone’s combination of ample storage and microSD support means that users will likely never need to erase old content to make room for more apps, files, or stunning photos or videos captured with its innovative camera.

Built for the Fast Lane

Like storage space, a phone’s processing speeds and network capabilities can directly impact users’ ability to get the most out of a given day.

To offer users superior speed, the Galaxy Note9 comes equipped with a 10-nanometer processor that, in addition to boosting CPU and GPU performance by 33 and 23 percent, respectively⁵, supports the fastest network speeds available, with downloads of up to 1.2 gigabits per second (Gbps)⁶.

The Galaxy Note9’s connections ensure that you’re never stuck in the slow lane when downloading or streaming your favorite content.

Cool Under Pressure

The Galaxy Note9’s combination of premium power and performance is made possible, in part, thanks to its Water Carbon Cooling system, which allows the phone to run smoothly during heavy use.

Samsung’s cooling system counteracts heat with a heat pipe, or ‘thermal spreader’, that ensures that the processor functions at optimal levels. The system, which was first introduced in the Galaxy S7, utilizes changes in the phases of water to efficiently radiate heat. First, a porous structure filled with water absorbs the heat, then the water is turned into steam and moved through pipes. The steam then begins to cool and turns back into water and the process begins again, dispelling more heat with each subsequent cycle.

To help ensure that the Galaxy Note9 remains cool under pressure, Samsung equipped the device with a heat pipe that’s three times larger than the Galaxy Note8’s, and increased the system’s internal water intake to allow for greater heat absorption. The system also benefits from an enhanced carbon fiber TIM (thermal interface material) that transfers heat from the processor to the thermal spreader with 3.5 times greater efficiency, boosts thermal conductivity, and helps prevent overheating.

The Galaxy Note9 also features an on-device AI-based, performance-adjusting algorithm that provides up to 40 percent more stable FPS (frames per second) when gaming. This allows the smartphone to provide smoother visuals and a more enjoyable experience when playing top games like “Fortnite”.

In an action-packed game like “Fortnite”, FPS drops can mean the difference between life and death. Timing and accuracy are everything, and unstable FPS can hinder your ability to anticipate an attack, and can cause a carefully aimed shot to hit just off the mark. The Galaxy Note9’s smooth and stable gameplay makes it easier to immerse yourself in the on-screen action, offering a competitive edge in your quest to become the last player standing.

¹Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 11-24 July 2018 in Santa Monica, CA, U.S. and Milton Keynes, U.K. with pre-release versions of SM-N960 (128GB). Actual battery life may vary.

²Availability may vary depending on region.

³For 512GB models equipped with a 512GB external SD card (sold separately). Availability of 512GB SD card may vary by country and manufacturer. Actual storage space availability may vary depending on pre-installed software.

⁴Full HD is the Galaxy Note9’s default setting. Figures describe files 60 seconds in length and 200MB in size. Photo figures describe images 5MB in size.

⁵Compared to the Galaxy Note8.

⁶Speeds may vary by carrier and region.

Samsung Electronics today announced the latest addition to its premium Note series with Galaxy Note9. The Note series has been recognized for including the company’s latest groundbreaking innovations, and Galaxy Note9 builds on this legacy with a premium smartphone that delivers the ultimate in performance; a new S Pen with connectivity for the first time ever; and Samsung’s most intelligent camera yet.

“The Note has always been our showcase for premium technology and industry-defining innovation, and Galaxy Note9 is no exception. It’s designed for a level of performance, power and intelligence that today’s power users want and need,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “Note fans are Samsung’s most loyal; we know they want it all, to get the most out of work and play, and Galaxy Note9 is the only phone that can keep up with their busy lives.”

All Day Performance

People rely on their smartphones for almost everything they do – all-day, every day. They need a phone that can keep up without having to find the nearest outlet to recharge, delete pictures to free up storage for their next snap, anxiously wait for their video to download before boarding their flight, or deal with any lag time when gaming.

They need a phone that won’t let them down and Galaxy Note9 delivers.

• All Day Battery: Galaxy Note9’s 4,000mAh battery, the largest ever on a flagship Galaxy phone for long-lasting power to use all-day to talk, text, play games and watch movies from morning to night.

• Store More, Delete Less: Galaxy Note9 is available with two internal storage options – choose from 128GB or 512GB. And with the ability to insert a microSD card, Galaxy Note9 is 1TB ready¹ to have peace of mind knowing there is enough room for favorite photos, videos and apps.

• Speed and Power: Galaxy Note9 is a super powerful smartphone with cutting-edge 10nm processor and support for the fastest network speeds available in the market (up to 1.2 gigabits per second) to stream and download without slowing down. Galaxy Note9 also includes an industry-leading and Samsung developed Water Carbon Cooling system and on-device AI-based performance adjusting algorithm to deliver the powerful yet stable performance.

The Evolution of the S Pen

The S Pen is the signature feature of the Note series – it’s how users have made their mark, and how Samsung has expanded the notion of what a smartphone can do. What began as a tool for writing and drawing is now putting more power and control in their hands.

Now with Bluetooth Low-Energy (BLE) support, the new S Pen delivers an entirely new way to use the Note. With just a click, it’s now possible to take selfies and group pictures, present slides, pause and play video, and more. Developers can even integrate the S Pen’s new, advanced BLE functionalities into their apps later this year.

The Intelligent Camera That Makes Pictures Perfect

It can be hard to take a picture that looks just like the ones the pros take – but it shouldn’t be. Galaxy Note9 builds on Samsung’s industry-leading camera technologies with new capabilities that take the work out of getting the perfect picture.

• Scene Optimizer: Galaxy Note9’s camera is Samsung’s smartest yet. It uses intelligence to identify elements of a photo, such as scene and subject, to automatically classify it into one of 20 categories and instantly optimize it based on the category. The result is a stunning, lifelike image with bold colors and dynamic definition.

• Flaw Detection: The first shot doesn’t always come out right, but the Galaxy Note9 lets users know if there’s something wrong, so they can take another picture without losing the moment. An immediate notification will appear if the image is blurry, the subject blinked, there is a smudge on the lens, or there’s backlight impacting the quality of the image.

• Premium Camera: With the unique combination of advanced intelligence features and leading premium hardware, Galaxy Note9’s camera is the best on the market. It comes with advanced noise reduction technology, and a Dual Aperture² lens, which adjusts to light just like the human eye. No matter the lighting conditions, Galaxy Note9’s top-tier camera delivers a crystal-clear shot.

Premium Experiences: From Work to Play

The Infinity Display is the cornerstone of Samsung’s design heritage, and Galaxy Note9 has the largest edge-to-edge display ever on a Note. The 6.4-inch Super AMOLED Infinity Display provides a truly immersive multimedia experience. Galaxy Note9’s Infinity Display is complemented by stereo speakers, which are tuned by AKG, and ability to deliver Dolby Atmos® immersive audio for a life like experience. Mobile video has never looked or sounded better than it does on Galaxy Note9. YouTube named Galaxy Note9 as a Signature Device able to deliver a best-in-class YouTube experience.

Galaxy Note9 also delivers a PC-like experience with Samsung DeX. Users can work on presentations, edit photos, and watch their favorite show all powered by their phone. Experience Samsung DeX with easy-to-carry HDMI adapters³. When connected to a monitor, Galaxy Note9 can power a virtualized desktop and even serve as a fully-functional second screen. Take notes with the S Pen while watching a video, or use Galaxy Note9 as a trackpad, to right-click, drag and drop, and use multiple windows on a monitor. It’s never been easier to be more productive.

Galaxy and Beyond

The premium Galaxy technologies come standard with Note9: fast wireless charging, IP68 water and dust resistance⁴ and Samsung services such as Samsung Health and Samsung Pay. Galaxy Note9 features Samsung’s trusted, defense-grade Knox security platform and biometric security options including fingerprint scanning, iris scanning and facial recognition capabilities to keep important information safe.

Galaxy Note9 opens up a world of possibilities – it’s a portal to the full Samsung ecosystem of devices and services. For instance, use Galaxy Note9 and SmartThings to control connected devices, or get more done with Bixby⁵, a personalized, intelligent assistant. And with the launch of Galaxy Note9, Samsung is making it easier to enjoy music with a new long-term partner, Spotify⁶. The partnership makes Spotify easily accessible to seamlessly sync and transfer music, playlists and podcasts across Galaxy Note9, Galaxy Watch and Smart TV products.

Galaxy Note9 will be available starting August 24, 2018 in select markets and will be offered in Midnight Black, Lavender Purple, Metallic Copper with matching S Pen, and Ocean Blue with a Yellow S Pen.

For more information about Galaxy Note9, visit news.samsung.com/galaxy, http://www.samsungmobilepress.com or www.samsung.com/galaxy.

Samsung Galaxy Note9 Product Specifications

¹ 512GB internal memory as standard. 512GB models available in select countries. Up to 512GB additional storage with external SD card (sold separately).

² The Dual Aperture supports F1.5 mode and F2.4 mode. Dual Aperture is installed on the rear wide-camera.

³ Samsung’s HDMI adapters includes HDMI Adapter (EE-HG950), Multi Port Adapter (EE-P5000) and DeX Cable (EE-I1300)

⁴ Based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Rinse residue/dry if wet.

⁵ Bixby service availability and features may vary by country or carrier. Voice Command recognizes English (U.S.), Mandarin Chinese and Korean. Not all accents, dialects and expressions are recognized. Voice command works with a select, growing list of Samsung and third-party apps. See “Apps with Voice” in Bixby for a list of compatible apps.

⁶ Spotify service availability and features may vary by country or carrier. (For more details go to www.spotify.com)

Imagine a device that never has an off-day. Building on the Galaxy Note heritage, Samsung delivers in Galaxy Note9 the most seamless mobile experience to date. The latest Note offering transforms how you interact with the device, helping you achieve more in work and life.

The Galaxy Note9’s S Pen with remote control takes the iconic stylus to the next level, further transforming simple gestures into powerful actions. If you think you already know the S Pen, you’re in for a surprise.