Samsung Electronics today announced the availability of Galaxy AI¹ features on more Galaxy devices through a new One UI 6.1 update engineered to further the democratization of mobile AI. The update will be available across the Galaxy S23 series, S23 FE, Z Fold5, Z Flip5 and Tab S9 series, starting to roll out from the end of March. Aligning with the recently launched Galaxy S24 series,² this update elevates the standard of users’ mobile AI experience through a hybrid approach that combines on-device and cloud-based AI.

“Our goal with Galaxy AI is not only to pioneer a new era of mobile AI but also to empower users by making AI more accessible,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “This is only the beginning of Galaxy AI, as we plan to bring the experience to over 100 million Galaxy users within 2024 and continue to innovate ways to harness the unlimited possibilities of mobile AI.”

Communication That Transcends Barriers

Even more Galaxy users will now be able to take advantage of the communication-enhancing Galaxy AI features available on AI-supported models. The features include the ability to adjust message tone and translate messages in 13 different languages using Chat Assist.³ Galaxy users can experience the power of real-time interactions through Live Translate,⁴ which provides voice and text translations for phone calls. With Interpreter, users can also engage in spontaneous conversations with locals while traveling as the split-screen feature generates text translations for live conversations.

Productivity Unparalleled

The broader integration of Galaxy AI across the Galaxy ecosystem also enables a seamless user experience in day-to-day tasks on AI-supported models, driving new levels of efficiency. Search functions are improved through Circle to Search with Google,⁵ which generates intuitive search results with a swift circle-motioned gesture. Life-enhancing organization features such as Note Assist⁶ allow users to create formats, generate summaries and translate notes, while Browsing Assist⁷ enables individuals to stay up to speed faster by generating comprehensive summaries of news articles. Transcript Assist can also easily transcribe meeting recordings and generate summaries and translations.

Unstoppable Creativity for Your Inner Artist

With Galaxy AI, Samsung is doubling down on its role in unlocking individuals’ creative potential. Galaxy’s latest update delivers a suite of Galaxy AI tools that encourages creative freedom even after a photo is taken. Through Generative Edit,⁸ AI-supported devices can easily resize, reposition or realign objects in photos to perfect a great shot. Users can also polish any photo faster and easier than ever with Edit Suggestion.⁹ No need for multiple re-shots as Instant Slow-mo¹⁰ can generate additional frames for slow-motion videos to capture action-packed moments.

Creativity and personalization do not stop there. Customizing Galaxy devices is even easier than before through AI-generated wallpapers, enabling AI-supported devices to bring users’ creativity to life.

For more information about Galaxy AI, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.

¹ Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Samsung Account login may be required to use certain Samsung AI features.
² Some AI features from the Galaxy S24 series may not be available in previous generation models.
³ Translating feature in Chat Assist may require Samsung Account login. Some chat applications may not support this feature. Certain languages may require a language pack download. Service availability may vary by language. This feature is activated when a translatable language is detected. Accuracy of results is not guaranteed.
⁴ Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Calls must be made using the native Samsung dialer. Certain languages may require a language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.
⁵ Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on the app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed. Time for the update may vary by models.
⁶ For text in Samsung Notes only. Requires a Samsung account login and internet connection.
⁷ Only available within the Samsung Internet application.
⁸ Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving to indicate that the image has been generated by AI. The accuracy and reliability of the generated output is not guaranteed.
⁹ Edit Suggestion is compatible with JPG, PNG, GIF and MP4 formats. Edit results and quality may vary depending on the photography or filming conditions. Accuracy of results is not guaranteed.
¹⁰ Instant Slow-mo is available for Galaxy S23 series, Z Fold5, Z Flip5 and Tab S9 Series.

Given these concerns, Samsung Electronics has continued to enhance its tablets with each generation. The company’s new Galaxy Tab S9 series is its most powerful and durable iteration yet, featuring IP68-rated water- and dust-resistant¹ capabilities to endure the roughest outdoor elements. For unparalleled image quality, upgraded Vision Booster technology adjusts screen brightness based on surrounding lighting conditions to make the Galaxy Tab S9 series the perfect companion for both indoor and outdoor activities.

Samsung Newsroom sat down with Jingyu Hwang from the New Computing (NC) Mechanical R&D Group and Wooseok Ko from the Display Group at Samsung Electronics to learn more about the creation behind the Galaxy Tab S9 series and discuss how the device came to be.

▲ (From left) Jingyu Hwang from the New Computing (NC) Mechanical R&D Group and Wooseok Ko from the Display Group

A Tablet Built To Take on the Elements

The Galaxy Tab S9 series is equipped with water- and dust-resistant capabilities — the first among the Galaxy Tab S series. When developing the tablet, Samsung aimed to create a durable product that offers the same peak performance as its other devices. “Previous tablets that had water or dust resistance emphasized the physical durability of the product and focused less on the device’s other specifications,” said Jingyu Hwang, who was responsible for the mechanical structure, parts design and engineering of the Galaxy Tab S9 series. “The Galaxy Tab S9 series boasts high performance and a large screen, so users can freely enjoy their tablet anytime, anywhere.”

▲ Water- and dust-resistant features of the Galaxy Tab S9 series

The Galaxy Tab S9 series has earned a IP68-rating certification across all models — a standard set by the International Electrotechnical Commission (IEC).² The IP68 rating is granted to devices that earned a dust-resistant rating of 6 for protection against external solid particles and a water-resistant rating of 8 to last up to 30 minutes in a maximum depth of 1.5 meters. With this rating, users can worry less about taking their tablets into damp places, such as next to the kitchen sink while cooking or outside while camping.

As thinner and lighter tablets become the industry standard, keeping the Galaxy Tab S9 series’ design slim while making it resistant to water and dust was difficult. “When incorporating water- and dust-resistant features, making some parts bigger or adding new parts was inevitable. We had to utilize a variety of new technologies when developing the Galaxy Tab S9 series, including designing a new internal structure to seamlessly house all the necessary water-resistant elements within the body. We also developed numerous new parts for it,” explained Hwang.

When making the water-resistant microphone, Samsung used highly adhesive materials that can withstand water pressure as well as a membrane³ material that is permeable to air but not water. The company also applied a silicon rubber material to seal the speaker and utilized a dispensing method, in which a urethane-based material is applied to parts and then solidified, for the USB port. Through the utmost attention to detail, the Galaxy Tab S9 series came to life.

▲ Hwang explains the new water-resistant feature of the Galaxy Tab S9 series.

Crystal Clear Viewing With Enhanced Display Technologies

In addition to its water- and dust-resistant capabilities, the Galaxy Tab S9 series features lifelike image quality on a wide display. The Galaxy Tab S9 series comes with a Dynamic AMOLED 2X display, previously available only on Galaxy flagship smartphones and laptops, and delivers next-level viewing experiences in the palm of one’s hand.

“As consumers use tablets to view photos, watch high-definition videos and play games, we focused on enhancing the image quality of the tablet,” said Wooseok Ko, who was responsible for developing the display of the Galaxy Tab S9 series.

▲ Ko looks into the Galaxy Tab S9 Ultra under extreme sunlight.

Aside from the brilliant picture quality offered on the Galaxy Tab S9 series, the unique Vision Booster technology helps users see their screen in any environment.

“You’ve probably experienced not being able to see your device’s screen clearly outside when the sunlight is really strong,” said Ko. “Vision Booster technology can help you to see the screen clearly, even under the harshest sunlight.”

▲ Demonstrating the Vision Booster technology of the Galaxy Tab S9

Vision Booster technology automatically adjusts the screen brightness and clarity based on external lighting conditions. To ensure all content is optimally visible, Vision Booster technology enhances the visibility of both the bright and dark areas on screen.

“Even in situations when on-screen graphics are constantly changing — such as when playing a game or watching a movie — Vision Booster technology’s advanced algorithm references the previous frames and quickly applies the same effect using specific computations,” stated Ko.

▲ How Vision Booster technology works

Meticulous Testing for a Quality Tablet

For a perfect user experience, the Galaxy Tab S9 series went through countless tests during development.

The company went through multiple stages of meticulous verification to achieve the IP68-rated water- and dust-resistant certification from the IEC. The Galaxy Tab S9 series’ water resistance was tested during different product development stages, including manufacturing, by multiple departments, such as the reliability and quality engineering department and the product verification department.

“Since we didn’t have appropriate water-resistant testing equipment for the large 14.6-inch screen of the Galaxy Tab S9 Ultra, we worked with relevant departments to manufacture new equipment to test the product,” said Hwang.

Additionally, applying Vision Booster technology to a tablet for the first time came with its own set of challenges. “The most difficult part about integrating Vision Booster technology into the Galaxy Tab S9 series was ensuring that it responded appropriately and accurately to lighting changes,” said Ko. Optimizing Vision Booster for the Galaxy Tab S9 series required him and his team to verify the feature responded not only to drastic changes in light, such as going from indoors to outdoors, but to more subtle fluctuations as well.

“To provide users with the best display, we tested image quality and visibility under various conditions and held subsequent evaluation meetings,” said Ko. “Testing the tablet outside was crucial since the test lab environment and actual outdoor conditions can be different.”

The Future of Tablets Led by the Galaxy Tab S9

Galaxy Tab S9 series has redefined the standard for premium tablets, equipped with advanced features that differentiate it from previous generations. The developers shared their final thoughts on creating the device and their hopes for users.

“The Galaxy Tab S9 series exemplifies Samsung’s industry-leading innovation in tablet development,” said Hwang. “I hope it becomes a product that users can rely on.”

“Developing the Galaxy Tab S9 series was very rewarding because we were able to take the same leading visual technologies from our smartphones and apply them to tablets,” said Ko. “Throughout all our innovations, our goal is to optimize on-screen viewing for more immersive experiences.”

¹ The Galaxy Tab S9, S9+ and S9 Ultra are rated as IP68. The included S Pen also has water and dust resistance with an IP68 rating. Consistent with the IP68 rating, water resistance in up to 5 feet of freshwater for up to 30 minutes. Rinse residue / dry after wet. Not advised for beach or pool use. Dust-resistant rating is tested under lab conditions by a third party: 2kg of talc powder (max. diameter of 0.05mm) per cubic meter was blown into a test chamber housing the device (air pressure within device kept below surrounding air) for two hours. Rated IP6X. Dust resistance may vary by actual usage conditions.
² Headquartered in Geneva, Switzerland, the International Electrotechnical Commission (IEC) prepares and publishes international standards for all electrical, electronic and related technologies.
³ Membranes are permeable to liquids or gases depending on the material type. The Tab S9 series’ membrane is permeable to air but prevents water from entering.

Plan Your Day With Ease

A busy student’s best friend is a dynamic planner. With the Galaxy Tab S9 series, you can plan your day and draft your “to-do” list all in one place. Just prop the Tab S9 either vertically or horizontally with the attachable Smart Book Cover,¹ and you’re ready to map out the day. The Tab S9 features the fan favorite GoodNotes app for the first time ever on Android, providing a whole new experience when it comes to organizing your schedule. Students with GoodNotes² can use readymade templates and the newly designed S Pen Creator Edition³ to stay organized in their own creative way. Plus, you can carry it all on-the-go in one lightweight device.

Multitask Like a Pro

Between preparing for class, scheduling study sessions and making time for friends, life as a student can feel like a frenzy. The Galaxy Tab S9 is designed to help you keep pace with all of this without missing a beat. Open and work in multiple windows at once with Multi Window⁴ for maximum productivity — collaborate with a classmate on Google Meet⁵ while you build a presentation, all while sketching out your latest idea in a separate Samsung Notes document. You can even use simple swipe gestures to toggle between apps for efficient, rapid-fire multitasking and attach the Book Cover Keyboard for easier navigation with the mouse trackpad.

Take Notetaking to the Next Level

When you’re taking notes in class, typing on a laptop can be loud and distracting. And while handwriting notes on paper can make you feel more engaged, it also makes it more challenging to seamlessly share thoughts with classmates. Using your Galaxy Tab S9 as a digital notepad gives you the best of both worlds – even more so with the attachable NotePaper Screen, which makes writing on a tablet as paper-like as you can get. You can use your S Pen to jot down thoughts and key highlights in Samsung Notes during class and then sync your Tab S9 with the Microsoft OneNote feed to save everything in one place. Not only does this make it easy to work with others in real-time via a shared online doc, but you can also search for terms and topics when you’re looking for specific information.

Turn the Tab Into a Fully Functional Laptop

Staying productive throughout the day doesn’t have to mean lugging a laptop all over campus. With the Galaxy Tab S9 and its accessories, you can set up at your favorite coffee shop, study in the park or take a quick weekend trip and leave your laptop behind — knowing you can still access its full capabilities at a moment’s notice. Just connect your Tab S9 to your Book Cover Keyboard Slim and turn on DeX Mode⁶ to instantly replicate the look and feel of a PC. You’ll be able to access your full suite of Microsoft apps, making it easy to make quick updates to a Word doc, PowerPoint deck or Excel spreadsheet on the fly. And to keep peeking eyes away in public areas, the easily attachable Privacy Screen can ensure only you can see the screen as you’re working.

Expand Your Workspace With a Seamless Second Screen

When you’re back home and ready to settle in for a serious homework session, sometimes you need more than one screen. The Galaxy Tab S9 works seamlessly with various operating systems and apps, making it a quick and convenient tool when you need to view multiple files and windows at once and work more efficiently. Use 1-click Second Screen⁷ to easily pair your PC to your tablet and create a dual monitor experience in either Extended or Duplicated mode. With Multi Control,⁸ you can even drag and drop text and images between your Galaxy devices. Grab a recent photo from your smartphone Gallery app and insert it into Samsung Notes on your Tab S9 or a presentation on your PC — the freedom to use the Galaxy ecosystem enables you to get more done in less time.

The Galaxy Tab S9 is designed for today’s constantly connected, always in motion student. Whether you’re studying graphic art and need to be able to sketch out ideas whenever and wherever inspiration strikes, or you’re an aspiring structural engineer who has to pull up project renderings inside and outside of the classroom, the Galaxy Tab S9 is the perfect productivity partner.

¹ All covers are sold separately.
² GoodNotes app requires separate download and comes with a 1-year free full version. Once the free full version period ends, an additional purchase is required for continuous use. The terms of service may vary by country and region.
³ Sold separately. Availability and timing may vary by market.
⁴ Certain applications may not support multi-tasking.
⁵ Google Meet available for download at Google Play. Google Meet is a trademark of Google LLC.
⁶ Availability may vary by device. Samsung DeX supported on selected Galaxy smartphones and tablets.
⁷ Second Screen requires PCs with Wireless Display and Windows 10 v.2004 or later.
⁸ Multi Control is available only on select Galaxy smartphones with One UI 5.1 or above and Galaxy Tab devices with One UI 5.1.1 or later. Availability may vary depending on apps.

Since their inception, webcomics have taken the world by storm as a central piece of Korean culture, providing an easy, scrollable comic viewing experience for users with mobile devices.

Renowned webcomic creator Taejun Pak, whose Webtoon series called LOOKISM was the first Korean webcomics to be adapted into a Netflix animated series, helped to kickstart the popularity of this content around the world. That’s why Samsung teamed up with him during last month’s Galaxy Unpacked in Seoul to demonstrate all the tools and creative power the Galaxy Tab S9 series has to offer.

A Canvas To Turn Inspiration Into Creation

The Galaxy Tab S9 series sets a new standard for what a premium tablet can do, from its Dynamic AMOLED 2X display for immersive viewing indoors and out, to its portfolio of fan-favorite apps that enable creativity and productivity like no other.

To showcase the possibilities of the Galaxy Tab S9, Taejun Pak put S Pen to screen to develop a set of webtoon-style illustrations, highlighting different features and functions. The illustrations bring into animated focus the new tablet’s benefits, including the IP68 rating for water and dust resistance and the innovative Vision Booster technology that keeps the display vivid and clear even in bright lighting conditions.

A Professional’s Guide to the Galaxy Tab S9

The Galaxy Tab S9 series was designed to inspire spontaneous creativity as much as it was built to maximize productivity and provide an immersive entertainment experience. Whether a user is a budding artist, student or seasoned creative, the Galaxy Tab S9 is equipped with the tools users need to pursue their passions. As a professional creator, Taejun worked with Samsung to show and inspire users how to best put this tool to use.

The Ultimate Creativity Tool in Action

At last month’s Galaxy Unpacked, Taejun held two master classes on how to use the Galaxy Tab S9’s powerful lineup of creative features to create comic versions of attendees’ own selfies.

Participants of the master class received a tutorial on how to use the brand-new S Pen Creator Edition and the Clip Studio Paint app, which features a simplified UI optimized for the Galaxy Tab S9. With a step-by-step lesson in turning a selfie into a webcomic character, the class offered a firsthand look into how the Galaxy Tab S9 Ultra can make all the difference in bringing creative visions to life.

Learn more about the Galaxy Tab S9 series here.

“Early users’ response to the new Galaxy devices has been demonstrated by pre-order momentum,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “With the Galaxy Z Flip5, Z Fold5, Watch6 series and Tab S9 series, our goal is to provide the latest and greatest in each category and providing our consumers with novel and engaging experiences that cater to various lifestyles. It is thrilling to see our vision resonating with consumers around the world.”

The Galaxy Z Flip5 and Galaxy Z Fold5 are the fifth generation of Samsung’s revolutionary foldable devices, delivering unique experiences through perfected designs and form factors, including the new Flex Hinge. The two innovative devices have seen strong demand across the globe, with record-breaking pre-order numbers in markets such as Latin America, Southeast Asia and Europe, with 65% of consumers opting for the iconic Galaxy Z Flip5.

Offering in-depth sleep analysis, personalized fitness insights and comprehensive wellness features in addition to powerful performance and larger displays that inspire better health and well-being, the Galaxy Watch6 and Galaxy Watch6 Classic have been welcomed around the world, with equally high demand for both products.

The Galaxy Tab S9 series is available in three models: the Galaxy Tab S9 Ultra, S9+ and S9. The series offers a one-of-a-kind tablet experience thanks to its industry-leading Dynamic AMOLED 2X displays, an IP68 rating across all three models and the in-box S Pen. Of the customers who have pre-ordered the Galaxy Tab S9 series, 60% have pre-ordered the Tab S9 Ultra. Designed to inspire spontaneous productivity, the Galaxy Tab S9 series enables seamless creative portfolios between smartphones and tablets, based on the Galaxy ecosystem.

The Galaxy Z Flip5, Galaxy Z Fold5, Galaxy Watch6 series and Galaxy Tab S9 series will be available in selected markets, including Europe, North America, China and Korea on August 11, with launches planned for additional countries soon.

The Galaxy Z Flip5 is offered in colors inspired by nature: Mint, Graphite, Cream and Lavender — as well as a range of accessories including a Clear Gadget Case and Flipsuit Case.¹ The Galaxy Z Fold5 will be available in a selection of sophisticated colors: Icy Blue, Phantom Black and Cream — with new accessories including a Slim S Pen Case² that offers both practicality and style. For those seeking personalized aesthetics, unique colors, online exclusive colors for both devices will be available at Samsung.com.

The Galaxy Watch6 comes in two size options: 44mm in Graphite and Silver and 40mm in Graphite and Gold. The Galaxy Watch6 Classic, with its fan-favorite rotating bezel, is available in 43mm and 47mm sizes, in Black and Silver.

The Galaxy Tab S9 series comes in two colors — Beige and Graphite³ — and is available in three sizes: 14.6-inch for the Tab S9 Ultra, 12.4-inch for the Tab S9+ and 11-inch for the Tab S9.⁴

For more information, please visit these addresses: news.samsung.com/galaxy, www.samsungmobilepress.com and www.samsung.com/galaxy.

¹ Accessories sold separately. Model and color availability may vary by country or carrier.
² S Pen Fold Edition sold separately. Slim S Pen Case (S Pen Fold Edition included) sold separately. S Pen Fold Edition only compatible with Galaxy Z Fold5, Galaxy Z Fold4 and Galaxy Z Fold3 5G. Preset Slim S Pen Case and S Pen Fold Edition color combinations include Graphite case with Black S Pen, Sand case with Apricot S Pen and Icy Blue case with Lime S Pen.
³ Colors may vary by market and carrier.
⁴ Measured diagonally, the Galaxy Tab S9’s screen size is 11-inch in the full rectangle and 10.9-inch with accounting for the rounded corners, the Galaxy Tab S9+’s screen size is 12.4-inch in the full rectangle and 12.4-inch with accounting for the rounded corners, and the Galaxy Tab S9 Ultra’s screen size is 14.6-inch in the full rectangle and 14.5-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

At this year’s Galaxy Unpacked, Samsung invited users around the world to “Join the flip side” and discover a new way of thinking and living. After the event, the company revealed seven Galaxy Experience Spaces across the globe, from New York City to Bangkok, where visitors can do just that.

In these immersive venues, visitors can get hands-on with the latest Galaxy innovations, including the Galaxy Z Flip5 and Z Fold5, Galaxy Tab S9 series, and Galaxy Watch6 series. Here, anyone can discover design innovations, explore gaming capabilities and even customize their devices with a wide range of accessories.

Be sure to visit the Galaxy Experience Spaces in person over the next month, or take a look at the highlights below to virtually join the global celebration.

Get Hands-On With Galaxy in the Heart of New York City, USA

▲ The Galaxy Experience Space in New York City located at Herald Towers in Manhattan at 50 West 34th Street

Located in the heart of Manhattan at 50 West 34th Street, the Galaxy Experience Space in New York City kicked off with an Unpacked viewing party on July 26. This impressive event introduced the entire Galaxy lineup, highlighting the Galaxy Z Flip5’s FlexCam and Flex Window.

For the next month, this space will be packed with exciting events — from live performances and meet-and-greets with top South Korean idols to community-building events, such as mixers, yoga and networking sessions. The Galaxy Experience Space in New York City, one of the city’s hottest destinations, will be open to the public from July 26 to August 20.

Join the Party in Berlin, Germany

▲ The Galaxy Experience Space inside the Mall of Berlin

Bringing the latest Galaxy innovations directly to users in Germany, Samsung proudly unveiled a Galaxy Experience Space at the center of the Mall of Berlin. To celebrate the grand opening, Samsung invited influencers, including German DJ Ski Aggu, and held a concert at the Unpacked viewing party to set the stage for a truly festive atmosphere.

At this Galaxy Experience Space, visitors can download the Galaxy Experience App and interact with the store to collect points that can be redeemed for exclusive giveaways. The pop-up store features other attractions — including a Flip’n Slide ball pit, photo booth and pinball machine — so there’s no shortage of fun and excitement for everyone.

The Galaxy Experience Space in Berlin will be open to the public from July 26 to August 22.

Embrace the Spirit of Galaxy and the 2024 Olympics in Paris, France

▲ The Galaxy Experience Space at Westfield Les 4 Temps mall in Paris

In Paris, the Galaxy Experience Space was not just a celebration of Samsung but also a tribute to the highly anticipated Paris 2024 Olympics. The Unpacked event was livestreamed at the Galaxy Experience Space inside the Westfield Les 4 Temps shopping mall. Fans had the opportunity to meet renowned French skateboarder Aurélien Giraud at a fan sign event and snap a photo with Phryge, the lovable Paris 2023 Olympic Mascot based on the traditional Phrygian hats.

Visitors in Paris can take part in the fun from July 26 to August 22.

Indulge in the Glitz and Glam in Bangkok, Thailand

▲ The Galaxy Experience Space in Bangkok situated in the centralwOrld shopping center

Over in Bangkok, visitors to centralwOrld, one of the largest shopping complexes in the world, can get a firsthand look at the new Galaxy devices from July 26 to August 20 at this dedicated Galaxy Experience Space.

Samsung rolled out the red carpet for a star-studded local launch event, inviting media representatives, business partners and influencers. This event boosted traffic for the Unpacked livestream — but for those who missed it, there’s still plenty of time to visit the space in person to experience the Galaxy Z Flip5 and Z Fold5, Galaxy Tab S9 series and Galaxy Watch6 series.

Join the Flip Side at the World’s Largest Mall in Dubai, UAE

▲ The Galaxy Open Market pop-up in Dubai located inside the Dubai Mall

Meanwhile, visitors can explore an immersive Galaxy Open Market pop-up at the Dubai Mall, the world’s largest shopping center, open from July 26 until August 28.

This interactive pop-up features themed experiential zones highlighting the latest Galaxy devices. At the FlexCam Selfie zone, guests can find their best angles with the Galaxy Z Flip5 while the gaming station offers powerful performance through Galaxy Z Fold5 and Tab S9 Ultra gaming kits. Additionally, the wellness zone includes a sleep analysis and coaching guide to help improve sleeping habits with the Galaxy Watch6 series.

Throughout the month, Samsung will host competitions, photography masterclasses and daily workshops, keeping visitors coming back for more during this Galaxy extravaganza.

Express Yourself in Seoul, South Korea

▲ Flip Side Market Seongsu located in the Seongsu neighborhood of Seoul

▲ Flip Side Market Busan Gwangalli located in the Gwangalli neighborhood in Busan

In Seoul, Samsung invited users to “Join the flip side” and embrace the possibilities of Galaxy with the opening of a Galaxy Studio in the Seongsu neighborhood on July 28. Flip Side Market Seongsu allows visitors to express their personal style and explore the latest devices through a lifestyle market that showcases exclusive mobile experiences unique to Galaxy. From July 28 to August 20, guests can experience three unique and immersive Galaxy Experience Spaces in Seongsu: Flip Side Market The Garden, Flip Side Market Seongsu and Flip Side Market DOOR.

In Busan, the Galaxy Experience Space hosted an extraordinary celebration that brought together passionate Galaxy fans and proud Busan residents, honoring the city’s bid for the World EXPO in 2030. The event kicked off with an outdoor beach concert from Korean singer Mujin Lee and ended with a spectacular drone show. Visitors have a chance to personalize their devices with custom NFC stickers of Busan’s mascot Boogi for the Galaxy Z Flip5’s Cover Screen or choose from foldable cases showcasing Busan’s local attractions.

As the global popularity of Galaxy Unpacked events continues to grow, Samsung has established new limited-time Galaxy Experience Spaces in seven global cities,¹ including in the Seongsu neighborhood in Seoul and the Gwangalli neighborhood in Busan. One of the contenders to host the World EXPO 2030, Busan was especially excited about the launch as Samsung honored the city’s bid during the grand opening event.

Samsung Newsroom attended the kickoff for Galaxy Experience Space at Busan Gwangalli which brought together both Galaxy fans and Busan residents.

▲ At Flip Side Market Busan Gwangalli, visitors can experience new products unveiled at Galaxy Unpacked including the Galaxy Z Flip5, Z Fold5, Tab S9 series and Watch6 series.

A World of Possibilities: Welcome to Flip Side Market Busan

Flip Side Market Busan was launched at Gwangalli Beach, one of Busan’s most popular areas. The storefront was initially hidden by giant mint curtains, sparking the curiosity of passersby even before its official opening.

The kickoff celebration welcomed Busan Mayor Heong-joon Park, National Assembly member Bongmin Jeon, ten Galaxy College Student Supporters from nearby universities and 20 World EXPO 2030 Busan supporters. The curtains were pulled back during the ribbon-cutting ceremony, and the storefront was revealed to an eager audience.

▲ TM Roh, President and Head of MX Business; Heong-joon Park, Busan Mayor; BongKu Kang, Vice President of Samsung Electronics; Bongmin Jeon, member of National Assembly; Mujin Lee, singer; Galaxy College Student Supporters and World EXPO 2030 Busan supporters at Flip Side Market Busan opening ceremony.

Shortly after, the space opened in full swing with the Flip Side Market – a marketplace where visitors can get hands-on experience with Galaxy devices. Guests can choose between a Galaxy Z Flip5 or Z Fold5 trial phone and use the preloaded mileage saved on the devices to purchase a variety of programs and events.

▲ Flip Side Market Busan’s interior is decorated with a local charm and words of support for the World EXPO 2030 Busan.

Flip Side Market Busan features an interior design that not only exhibits Galaxy innovation but also celebrates the unique features of the region.

Upon entering Flip Side Market Busan, visitors are greeted by a display area showcasing the latest Galaxy products decorated with Boogi, Busan’s mascot – an adorable seagull sporting red glasses and sneakers. A statement wall at the center is adorned with Galaxy Z Flip5 phones, each Flex Window displaying a supportive message of Busan’s bid to win the World EXPO 2030.

▲ The wall display is decorated with Galaxy Z Flip5 which provides enhanced usability and customization thanks to its Cover Screen that is 3.78 times bigger than its previous model.

Visitors have a chance to personalize their trial Galaxy Z series devices with accessories and write encouraging messages for Busan to host the World EXPO 2030. In addition, they can enjoy a wide range of customization options, such as foldable phone cases highlighting Busan’s attractions and custom Boogi NFC stickers for the Galaxy Z Flip5’s Cover Screen.

▲ (from left) Bongmin Jeon, member of National Assembly; Heong-joon Park, Busan Mayor; TM Roh, President and Head of MX Business; and BongKu Kang, Vice President at Flip Side Market Busan.

▲ TM Roh, President and Head of MX Business, and Heong-joon Park, Mayor of Busan, learned about the new NFC-based Flipsuit Case for the Galaxy Z Flip5.

▲ Visitors at Flip Side Market Busan get hands-on with the Galaxy Z Flip5 and Z Fold5.

▲ Accessories for the World EXPO 2030 Busan unveiled at Flip Side Market Busan.

During the event, TM Roh, President and Head of MX Business, along with Busan Mayor Heong-joon Park, left messages in support of World EXPO 2030 Busan using the S Pen, an accessory well known for its refined and seamless writing experience.

▲ TM Roh, President and Head of MX Business, and Heong-joon Park, Mayor of Busan, left supportive notes for World EXPO 2030 Busan with the S Pen.

Guests at Flip Side Market Busan could test the Galaxy Z Fold5’s improved user experience through its widescreen and strong multitasking features, like Split Screen View.

▲ On the second floor of Flip Side Market Busan, users can learn about next-level productivity on the Galaxy Z series.

For entertainment, visitors can immerse themselves in the action while gaming on the large screens of the Galaxy Z Fold5 and Galaxy Tab S9 series. One participant praised the devices’ graphics performance — mentioning that even during CPU-intensive gaming, there was no overheating.

▲ The Galaxy Z Fold5 delivers an immersive gaming experience with improved graphics and an advanced cooling system.

Flip Side Market Busan features unique experience zones, allowing visitors to explore how the Galaxy ecosystem can be tailored to their lifestyles.

▲ The themed experience zones include an accessory shop, bookstore, playground and garden.

“I’ve visited many experience spaces around the world, and I’ve never seen such a new and fun space,” said Dang Huy Duc Bui, a reporter for Vietnamese online publication VnExpress. “I hope Samsung Electronics opens many Galaxy Studios overseas.”

▲ (From left) Dang Huy Duc Bui and Vanessa Hernández in an interview with Samsung Newsroom

“It’s a special experience because you can test out a variety of products and accessories that have not been seen in Mexico,” said Vanessa Hernández, a visitor from Mexico. “In particular, the Galaxy Z Flip5’s Flipsuit Case is impressive, allowing me to customize not only the exterior but also the Cover Screen.”

Celebrating With Galaxy: From Busking to a Drone Show

Alongside the grand opening of Flip Side Market Busan, the festive spirit came alive at Gwangalli Beach. Korean singer Mujin Lee’s street performance delighted visitors and set the stage for a memorable celebration.

Mint Beach served as the stage, featuring mint-colored sand reminiscent of the Flip Side Market. Galaxy fans, World EXPO supporters and Busan citizens all gathered on this unique sandy beach, eagerly counting down to the opening of Flip Side Market Busan.

▲ Singer Mujin Lee performed at the opening of Flip Side Market Busan.

Singer-songwriter Mujin Lee took the stage and shared his high expectations for the new products, Galaxy Z Flip5. His performance featured several hit songs, including “WELCOME TO WORLD EXPO,” which was released in March 2023 to promote the World EXPO 2030 Busan.

Following the opening ceremony, attendees enjoyed a Galaxy Z series-themed Drone Light Show. Countless drones lit up the night sky, forming the shapes of the Galaxy Z Flip5 and Z Fold5.

▲ Drones in the shape of the Galaxy Z Flip5 illuminated the night sky.

Spelling out “Join the flip side,” the drones extended an invitation to a world of endless possibilities as the crowd reached for their cameras to capture the sight. The drones concluded their performance with a final message expressing support for the World EXPO 2030 Busan.

Spotlight on Samsung: Galaxy Takes Over Busan

To spark enthusiasm for the newest devices revealed at Galaxy Unpacked, Samsung strategically placed “Join the flip side” signs and Galaxy Z Flip5 digital out-of-home (OOH) advertisements in key locations throughout downtown Busan in the month leading up to the event.

Samsung’s campaign extended across eight Busan neighborhoods – including Nampo-dong, Seomyeon and Haeundae — persuading consumers to embrace a whole new world alongside the stunning visuals of the Galaxy Z Flip5 and Z Fold5. The excitement generated from the first Galaxy Unpacked event in Seoul, South Korea, carried over to Busan, keeping the momentum alive.

Take a look at the “Join the flip side” campaign in Busan below.

▲ The “Join the flip side” campaign displayed in Nampo-dong, Busan

▲ The “Join the flip side” campaign displayed in Seomyeon, Busan

▲ The “Join the flip side” campaign displayed in Haeundae, Busan

¹ Seven global cities including Seoul and Busan, South Korea; New York, U.S.; Paris, France; Berlin, Germany; Bangkok, Thailand; and Dubai, United Arab Emirates.

Four new Galaxy products were unveiled at the event, displaying Samsung’s latest innovations that redefine the mobile device experience. The Galaxy Z Flip5 and Z Fold5, the newest additions to the Galaxy Z series, reinvent the role of the smartphone through their unique foldable, yet user-centric design. Additionally, the Galaxy Tab S9 series provides enhanced usability for increased productivity both at work and at home, while the Galaxy Watch6 helps users monitor their health with upgraded Sleep Coaching features.

Check out photos and videos from the event below to get a glimpse at this year’s Galaxy Unpacked 2023 event.

“There are no devices like the Galaxy Tab S9 on the market today. A true disrupter in its category, it is the first of its kind to deliver experiences that users love most about tablets in one complete premium design,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “The Galaxy Tab S9 series empowers users to take their big ideas and bring them to life, completely effortlessly.”

Discover a World of Entertainment and Inspiration on the Go

Whether playing games or watching videos, Galaxy Tab S9 Ultra’s 14.6-inch³ Dynamic AMOLED 2X display delivers an entertainment experience that is immersive and portable. Galaxy Tab S9 series’ HDR10+ ensures scene-by-scene, frame-by-frame tone optimization with a wide range of colors and brightness. The dynamic refresh rate of the Galaxy Tab S9 series automatically calibrates from 60 to 120Hz to balance smooth responsiveness with optimized battery efficiency. Eye Comfort also reduces eye strain with low blue light, reduced by more than 70 percent.⁴ It brings sharp details to life, making photography, blueprints, animations and more look crisp and clear. Plus, the 16:10 aspect ratio presents TV and movies as they are meant to be viewed.

Entertainment on the Galaxy Tab S9 series’ is enhanced by spacious audio delivered through 20% larger quad speakers⁵ with sound by AKG speaker system and Dolby Atmos immersive sound. To ensure a cinematic sound experience, Galaxy Tab S9 users can also choose from customized sound settings for gaming, listening to music, taking video calls and more. For those who want to take their entertainment outdoors, innovative Vision Booster technology is now on Galaxy Tab S9 series. It automatically detects bright lighting conditions and adapts to keep the screen vivid. And with the Smart Book Cover⁶ that stands all on its own, adjust the device to either portrait or landscape orientation for hands-free viewing.

The Galaxy Tab S9 series is sleeker than ever, but it packs a punch. Every device is equipped with the flagship Snapdragon^® 8 Gen 2 Mobile Platform for Galaxy, the same lightning-fast mobile processor in Samsung’s latest smartphones. For the first time on a Galaxy tablet, advanced vapor chamber technology helps power streaming, gaming or video editing marathons. Following close collaboration with industry-leading gaming partners, Galaxy Tab S9 users will benefit from optimized large-screen gaming experiences. Galaxy Tab S9 series is also the most heat-efficient Galaxy Tab lineup ever with an internal vapor chamber custom engineered for the high-intensity demands of a tablet. New two-way heat dissipation helps enable and sustain better performance over a longer usage period.

Embrace the Freedom To Bring Ideas to Life With Ease

Every premium Galaxy Tab S9 device comes with the one tool tablet users love and want most: the Galaxy S Pen. Offering a pen-on-paper-like experience, Galaxy Tab S9 series and S Pen are now both IP68 rated for water and dust resistance, opening up more possibilities for where users can capture and express their ideas. The S Pen can also write in search bars, browsers and app stores, and new bidirectional charging ensures it gets power no matter which way it faces when in its cradle. Users can upgrade to the S Pen Creator Edition⁷ for an even more premium experience. The S Pen Creator Edition is designed with textured material for a comfortable grip and a wider tilt angle that makes creating more intuitive.

The immersive displays of the Galaxy Tab S9 series are the ideal backdrop for any project. With Multi Window,⁸ up to three apps can display as an organized grid of easily adjustable windows. Do research in a browser, reference an image from Samsung Gallery and sketch out ideas in Samsung Notes, all simultaneously in one view. Or with Pop-Up View, apps can be viewed as floating windows while still showing the full home screen.

When travelling or working on the go, Galaxy Tab S9 series’ Book Cover Keyboard⁹ and DeX Mode¹⁰ can simulate a desktop experience with maximum tablet portability. The Book Cover Keyboard’s adjustable angles and backlit keypad feel like a lightweight PC. Meanwhile, DeX Mode has an easy-to-follow cursor, flexible window resizing and positioning and Second Screen¹¹ capabilities to mirror or extend the PC screen to tablet. In a Google Meet¹² call, collaborate more easily by sharing the screen and co-editing a live Samsung Notes document at the same time.

Designed to inspire spontaneous productivity as well as enhance creativity, the Galaxy Tab S9 series is a powerhouse for creative portfolios with new and enhanced apps for every personal passion. Fan-favorite GoodNotes¹³ offers a new note-taking and journaling experience on Android for the first time, launching exclusively for Galaxy tablet users. Plus, notes created in GoodNotes on all platforms can easily be shared and co-edited simultaneously.

The pro-level LumaFusion¹⁴ video editing app makes work easy when creating sharable content. Images and videos — even large files — taken on your Galaxy smartphone camera can be easily shared to Galaxy Tab S9 series with Quick Share.¹⁵ LumaFusion takes full advantage of Galaxy Tab S9 Ultra’s expansive screen to ensure editing videos is precise.

Clip Studio Paint¹⁶ has been transformed into a streamlined tablet interface for drawing, painting and more. Meanwhile, ArcSite¹⁷ empowers designers and professionals by transforming their creative vision into meticulously crafted 2D CAD blueprints, comprehensive site plans and accurate estimates. Through close collaboration with Google to optimize large screen experiences, users can benefit from partner apps to easily complete tasks and turn ideas into reality on the Galaxy Tab S9 series.

Get the Most Out of a Complete Premium Experience, Inside and Out

With its distinctive device experience, The Galaxy Tab S9 series also integrates seamlessly into the Galaxy ecosystem. Using creative tools is simple when Galaxy Tab S9 tablets are connected to other devices. Multi Control¹⁸ makes copying, pasting or dragging text and images directly between tablet and smartphone seamless, allowing users to control their smartphone with a Galaxy Tab S9 touchpad.

To match its premium software experiences, the Galaxy Tab S9 series hardware features iconic Galaxy design characteristics from the flagship Galaxy S series smartphones, such as the same striking camera layout. Measuring as thin as 5.5mm for Tab S9 Ultra, the Galaxy Tab S9 series is lightweight and slim, but also durable with an IP68 rating. They are also built to handle bumps and scrapes thanks to a body reinforced with Armor Aluminum. For those whose best ideas strike in unexpected places, this is the perfect partner, usable in rugged environments and able to withstand a busy day out. And the new Outdoor Cover¹⁹ offers even more peace of mind for tablet users looking for more protection.

The Galaxy Tab S9 series is yet another example of Samsung’s commitment to building technology that enriches people’s lives while minimizing its environmental impact, without compromise. Compared to previous generations, the Tab S9 series features a wider variety of recycled materials²⁰ in both internal and external components.²¹ It also comes in a redesigned packaging box²² and the paper used for the packaging box is 100 percent recycled paper.

Availability

Galaxy Tab S9 series are available for pre-order in select markets from July 26, with general availability starting August 11.

The series comes in two colors, Beige and Graphite,²³ and three sizes: 14.6-inch on Tab S9 Ultra, 12.4-inch on Tab S9+ and 11-inch on Tab S9.²⁴

The premium experience is protected and supported by four generations of One UI and Android OS upgrades and by five years of security updates. Samsung Care+,²⁵ a support service for accidental damages, offers special discounts and free benefits during pre-order periods.

To learn more about Galaxy Tab S9 series, please visit: https://www.samsungmobilepress.com, https://news.samsung.com/global or https://www.samsung.com/galaxy-tab.

Product Specifications

* Specifications may vary by market.
** All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

¹ Snapdragon is a trademark or registered trademark of Qualcomm incorporated. Snapdragon is a product of Qualcomm Technologies Inc. and/or its subsidiaries.
² Galaxy Tab S9, S9+ and S9 Ultra are rated as IP68. The inbox S Pen is also water and dust-resistant with an IP68 rating. Consistent with IP68 rating, water resistant in up to 5 feet of freshwater for up to 30 minutes. Rinse residue / dry after wet. Not advised for beach or pool use.
³ Measured diagonally, Galaxy Tab S9 Ultra’s screen size is 14.6-inch in the full rectangle and 14.5-inch accounting for the rounded corners.
⁴ Compared to Normal LCD display. SGS awarded Galaxy Tab S9 Series display the Eye Care Certification based on its ability to drastically reduce the harmful effects of blue light.
⁵ Compared to the Galaxy Tab S8 series.
⁶ Smart Book Cover sold separately.
⁷ Sold separately. Availability and timing may vary by market.
⁸ Certain applications may not support multi-tasking.
⁹ Book Cover Keyboard sold separately. The product is available for Galaxy Tab S9 Ultra, Galaxy Tab S9+ and Galaxy Tab S9. Product design may vary by model. Features and keyboard layout may vary by model or type of language. Backlit feature available only on Galaxy Tab S9 Ultra Book Cover Keyboard by pressing Fn + F12.
¹⁰ Availability may vary by device. Samsung DeX supported on selected Galaxy smartphones and tablets.
¹¹ Second Screen requires PCs with Wireless Display and Windows 10 v.2004 or later.
¹² Google Meet available for download at Google Play. Google Meet is a trademark of Google LLC.
¹³ GoodNotes app requires separate download and comes with a 1-year free full version. Once the free full version period ends, an additional purchase is required for continuous use. The terms of service may vary by country and region.
¹⁴ LumaFusion app requires separate purchase and download. Terms of service may vary by country and region.
¹⁵ Quick Share between Galaxy devices available with the following OS: smartphones and tablets with Android OS version 10.0 (Q) and One UI 2.1 or later, PCs running Windows 10 or later. Requires Samsung Account and Wi-Fi and Bluetooth connection.
¹⁶ Clip Studio Paint app comes pre-installed in select markets. Clip Studio Paint app can be downloaded from the Galaxy Store and comes with a free 6-month trial for first-time users. Once the free trial period ends, paid subscription to a monthly usage plan is required for continuous use. Terms of service may vary by country and region.
¹⁷ ArcSite app requires separate purchase and download from Galaxy Store. Terms of service may vary by country and region.
¹⁸ Multi Control is available only on select Galaxy smartphones with One UI 5.1 or above and Galaxy Tab devices with One UI 5.1.1 or later. Availability may vary depending on apps.
¹⁹ All covers are sold separately.
²⁰ Compared to Galaxy Tab S8 series. Types of recycled materials include post-consumer recycled PA sourced from discarded fishing nets, post-consumer recycled PBT, post-consumer recycled PC sourced from water barrels and pre-consumer recycled aluminum sourced from discarded scrap material generated as a by-product during manufacturing. The scrap metal is re-melted, filtered for impurities and then recycled to make parts within Samsung’s manufacturing process. There is also pre-consumer recycled content sourced from discarded glass waste generated as a byproduct of glass manufacturing. This glass waste is crushed into cullet and then used as a component in the Corning^® Gorilla^® Glass 5 manufacturing process.
* The content has been revised as of August 2, 2023 to provide more accurate information.
²¹ Galaxy Tab S9 Ultra: 17 device components that feature a minimum of 10% post-consumer recycled material plastic or pre-consumer recycled aluminum and Corning^® Gorilla^® Glass 5 with a minimum of 10% pre-consumer recycled content. These components include Cable Holder Mid, Deco Pen Charger, Top-left Speaker Module, Top-right Speaker Module, Bottom-left Speaker Module, Bottom-right Speaker Module, Case Rear, Case Bracket, Key Bracket, PCB Support Top, PCB Support Mid, Cable Holder Bottom, SIM Tray, Volume Key, Side Key, Camera Deco, Main Window.
²² 100% recycled paper material is used in the following packaging components: Product Packaging Unit Box, Manual Box, DLC Band and DLC Box. The 100% recycled paper material has received Environmental Claim Validation (ECV).
²³ Colors may vary by market and carrier.
²⁴ Measured diagonally, Galaxy Tab S9’s screen size is 11-inch in the full rectangle and 10.9-inch with accounting for the rounded corners, Galaxy Tab S9+ ‘s screen size is 12.4-inch in the full rectangle and 12.4-inch with accounting for the rounded corners, and Galaxy Tab S9 Ultra’s screen size is 14.6-inch in the full rectangle and 14.5-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.
²⁵ Terms and conditions apply. Samsung Care+ coverage, service type and promotion may vary by country/region and deductibles (additional service fee) may apply. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/.