Samsung Electronics today unveiled the next generation of its category-defining foldable device, the Samsung Galaxy Z Fold2. Packed with enhanced refinements and meaningful innovations, the Galaxy Z Fold2 delivers new foldable experiences for those who enjoy being on the cutting edge of technology. With a larger Cover Screen and massive Main Screen, the Galaxy Z Fold2 combines solid design and expert craftsmanship with intuitive new features for a unique mobile experience that offers the versatility that everyday life demands.

“Our journey towards the next generation of mobile devices is full of originality and innovation,” said Dr. TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “With the launch of the Samsung Galaxy Z Fold2, we closely listened to user feedback to ensure we were bringing meaningful improvements to the hardware, while also developing new innovations to enhance the user experience. Further strengthened by our industry-leading partnerships with Google and Microsoft, we’re reshaping and redefining the possibilities of the mobile device experience.”

New Refined Design

The Galaxy Z Fold2 pairs bold design with advanced engineering so you can feel confident using it every day.

• Complete and Immersive Content Experiences¹ – A 6.2-inch Infinity-O Cover Screen provides maximum usability so you can check email, look up directions, or even watch your favorite content without needing to unfold your device every time. When unfolded, the massive 7.6-inch Main Screen, with minimized bezels and notch-less Front Camera, immerses you with a 120Hz adaptable refresh rate for smooth scrolling and gameplay. To complete the experience, the Galaxy Z Fold2 comes with the best dynamic sound available on a Galaxy device to date, with enhanced stereo effect and clearer sound provided by high-dynamic dual speakers.
• Solid Design and Expert Craftsmanship – The Galaxy Z Fold2 is re-engineered with a sleek, unified design that delivers a smooth, high-end feel. Samsung Ultra Thin Glass is now on the Main Screen, providing a more premium and refined feel for the display. Its design is anchored by the Hideaway Hinge, which fits seamlessly into the device body with the CAM mechanism and enables free standing capabilities² that power all new Flex mode experiences. Galaxy Z Fold2 also employs sweeper technology, first introduced on the Galaxy Z Flip, within the gap between the body and hinge housing to repel dust and undesirable particles. As Galaxy Z Fold2 features a third-generation refined design, the space for the sweeper structure is even smaller than on the Galaxy Z Flip. To achieve this, Samsung developed new innovative sweeper technology to achieve the same level of protection in a smaller space. The Galaxy Z Fold2 Hideaway Hinge features revolutionary slim cutting technology, modified fiber composition and adjusted fiber density.
• Customizable to Match Your Style – For those looking to stand out even more, Samsung is offering an online tool to customize your Galaxy Z Fold2 with four distinct Hideaway Hinge colors – Metallic Silver, Metallic Gold, Metallic Red, and Metallic Blue. Now you can create the Galaxy Z Fold2 that perfectly complements your unique style, adding a personalized touch to premium design.³

Capture and View Exactly How You Want

The innovative foldable form factor and its sophisticated design are taken to the next level with unique mobile experiences on the Galaxy Z Fold2. The Galaxy Z Fold2 pairs Flex mode⁴ with App Continuity⁵ to provide expanded usability, crossing the boundary between the Cover and Main Screen. This flexibility enables you to create or view content that is curated to your exact preferences, from folded to unfolded.

• A Device That is as Flexible and Productive as You Are – With Flex mode, it’s now easier than ever to capture content and review in real time. With Capture View Mode,⁶ now you won’t have to leave the Camera app. Clearly see the photo or video you just took or review up to five of your most recent captures on the bottom half of the Main Screen, and the preview of your next shot will be on the top half. Or take your creativity one step further with Auto framing.⁷ Whether you’re jumping in on the latest social dance or showing off your cooking skills, the Galaxy Z Fold2 can record hands-free video and keep the subject in focus even when it moves.
• Features to Support Your Creativity – Rethink content capturing by incorporating both the photographer and subject’s perspective into getting the shot. Using the Main and Cover Screen at the same time with Dual Preview, both parties can see what’s being captured. What’s more, thanks to the Galaxy Z Fold2’s flexibility, take a high-quality selfie with the rear cameras with the Cover Screen acting as the viewfinder.
• Flagship Camera Features – The Galaxy Z Fold2’s camera also offers flagship-level camera quality and control. With Pro Video mode,⁸ Single Take,⁹ Bright Night¹⁰ and Night Mode, the Galaxy Z Fold2 helps you capture the moment in stunning quality.

Maximize Every Moment

The Galaxy Z Fold2 aligns next generation mobile productivity with advanced multitasking capabilities thanks to new intuitive ways to interact. Get the most out of your day by tailoring the Galaxy Z Fold2’s tablet-sized Main Screen to fit in with your working style.

• Seamless Multitasking – Use advanced Multi-Active Window¹¹ to control your screen layout with more ease and flexibility. Experience more productivity now that you can open multiple files from the same app at the same time and view them side by side.¹² With an improved Multi-Window Tray, you can open multiple apps at once with the integration of App Pair and the Edge Panel to enjoy added convenience. With drag and drop,¹³ you can simply drag text, images and documents from one app to another for instant transfer. Or quickly screen capture in one app and transfer the captured image into another seamlessly with Split Screen Capture.
• Optimized App Interactions to Support Your Flow – Choose the most optimized UI on the Main Screen to suit your needs. Quickly and easily switch layouts between a large screen layout or traditional phone layout in the Settings.¹⁴
• Optimized App Display– Maximize every moment in your daily life and upgrade the viewing experience of your favorite apps, including Gmail, YouTube and Spotify. Use the Main Screen with Office apps in Microsoft 365 to mimic the tablet experience. For example, use Microsoft Outlook to its true potential by viewing your inbox on the left side with current conversations at the same time. Draft Word documents, Excel spreadsheets or PowerPoint presentations with PC-like toolbar arrangements.

Galaxy Leadership Strengthened by Strategic Partnerships

Samsung has an open and collaborative approach to partnerships. Through a long-standing partnership with Google, Samsung established an open ecosystem for foldable devices. With this partnership, Samsung has fostered foldable UX innovation to realize the goal of creating the ultimate form factor. Furthermore, a trusted partnership with Microsoft, combined with the Galaxy Z Fold2’s advanced hardware and large screen experience, allows users to maximize their productivity in mobile environments.

Building on its longstanding legacy of Galaxy leadership, Samsung once again pushes the boundaries of mobile innovation and engineering. With the Galaxy Z Fold2, users can access ultra-fast speeds thanks to its full 5G¹⁵ band compatibility, while the 4,500mAh All Day Battery¹⁶ and Super Fast Charging¹⁷ means you can do more without worrying about your battery life. Galaxy Z Fold2 also offers Samsung DeX wireless connection¹⁸ for clutter free work productivity, while UWB (Ultra Wide Band)¹⁹ technology is integrated into the device making it quick and easy to share files, photos or videos with Nearby Share.²⁰

Innovative Technology Meets Refined Design: The Galaxy Z Fold2 Thom Browne Edition

Samsung and Thom Browne continue their collaboration to deliver a unique vision of innovative technology and refined design with the Galaxy Z Fold2 Thom Browne Edition. Following the success of the Galaxy Z Flip Thom Browne Edition, the second release further explores its shared ethos to provide a deeper level of hardware and software integration. The geometric grey and signature multicolor stripe is complemented by a grosgrain pattern, creating a visual texture of fabric on Galaxy Z Fold2’s unique design. Software additions, including a new lock screen and exclusive photo filter, digitize the Thom Browne world and bring a sense of luxury into every interaction.

Each Thom Browne Edition Package includes the Galaxy Z Fold2, Galaxy Watch3, Galaxy Buds Live and an array of fully customized accessories all featuring elements of Thom Browne’s iconic design.

Galaxy Z Premier Service

Galaxy Z Fold2 users can access Galaxy Z Premier Service: With on-demand concierge support from a dedicated team of product experts,²¹ it will now be easier than ever to make appointments, connect one-on-one with experts, and discover how to unlock the unique experience the Galaxy Z Fold2 enables. Galaxy Z Fold2 owners can also sign up for Samsung Care+, which provides one-time device protection against accidental damage within one year of purchasing date.²² Galaxy Z Fold2 users will also be provided the best mobile experiences possible by supporting three generations of Android operating system (OS) upgrades.²³

Availability

The Galaxy Z Fold2 will be available in Mystic Black and Mystic Bronze, in around 40 markets including the U.S. and Korea, on September 18, 2020, with pre-orders from September 1, 2020 starting with select markets including the U.S. and Europe. Customized options will be available for users on Samsung.com in select markets²⁴ with four distinct colors for the hinge: Metallic Silver, Metallic Gold, Metallic Red and Metallic Blue.

The Galaxy Z Fold2 Thom Browne Edition will be available for pre-order beginning September 1, 2020 in select markets with general availability on September 25.

For more information about the Samsung Galaxy Z Fold2 and Galaxy Z Fold2 Thom Browne Edition, visit news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/galaxy.

*All specifications and descriptions provided herein may be different from the actual specifications and descriptions of the product. Samsung reserves the right to make changes to this page and the contents herein, including without limitation, functionality, features, specifications, GUI, images, videos, benefits, design, pricing, components, performance, availability, capabilities, and any other product information, without notice.

¹ Display measurements are diagonal, and actual viewable area is less due to rounded corners and camera hole punch.

² Galaxy Z Fold2 can stand on its own from 75 to 115 degrees; a broader range of angles may be accessible for users depending on environment and use case.

³ Hinge customization will be available through online on Samsung.com in 21 select markets starting from September 1^st, 2020. (Available markets: Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, New Zealand, Portugal, Russia, Spain, Sweden, Thailand, UAE, United Kingdom, United States and Vietnam.)

⁴ Flex mode is supported by Samsung native apps (Camera, Video call, Gallery, Video player, Clock, Calendar, Calculator) and other partner apps including YouTube, Google Duo and more to come.

⁵ App Continuity works with select applications; compatible apps growing through third party developers.

⁶ Capture View Mode also available when fully unfolded. To use, press “Capture View Mode” located in the right upper portion of the Camera UI.

⁷ When more than 3 people are detected, the frame zooms out. Front (wide) and Rear (Ultra-wide) Cameras are available. Trackable distance is approximately 1.5 – 2.5 meters. This machine learning algorithm detects human face and body to track the subject’s movement.

⁸ Galaxy Z Fold2 does not support 8K video recording (4K max).

⁹ Single Take captures images and video up to 15 seconds.

¹⁰ Only for Wide-angle Rear Camera.

¹¹ Users can also use Multi-Active Window on the Cover Screen with two windows split horizontally. Multi Active Window works with select applications; compatible apps growing through third party developers.

¹² Currently available with three native apps including Samsung Notes, Internet, Myfiles and Office apps in Microsoft 365. (Currently only available between different functions.)

¹³ Drag and drop functionality works with select applications, including Samsung native apps including Gallery, Internet, Message, Myfiles, Samsung Notes and others including Office apps in Microsoft 365, Microsoft OneDrive, Microsoft Outlook, Gmail, Chrome, Google Maps.

¹⁴ Available with 11 Samsung native apps including Message, Contacts, Phone, Myfiles, Internet, Calendar, Clock, Video call, Reminder, Calculator, AR zone, Google apps such as YouTube, Gmail, Google Maps, Microsoft apps including Microsoft Outlook  and other third-party apps such as Spotify.

¹⁵ 5G speeds vary and require optimal network and connection (factors include frequency, bandwidth, congestion); see carrier for availability.

¹⁶ Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 2020.07.25–2020.08.04 in UK with pre-release versions of SM-F916 under default setting using 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors.

¹⁷ When using the included charger and cable.

¹⁸ Samsung DeX wireless connection is available on smart TVs that support Phone Screen mirroring only. (For the optimal experience, use on Samsung Smart TVs launched 2019 or later.)

¹⁹ Availability of UWB function may vary by market and/or by applicable law.

²⁰ Nearby Share availability may vary by market or carrier.

²¹ Galaxy Z Concierge service availability may vary by market. Full information on Galaxy Z Premier Service is available at Samsung.com.

²² Samsung Care+ for Galaxy Z Fold2 requires a free registration within 30 days from the phone’s purchase date. Fees apply in case of a repair incident to claim for the one-time Samsung Care+ protection for Galaxy Z Fold2. Protection coverage and availability may vary by market. Full information on Galaxy Z Premier Service is available at Samsung.com.

²³ Availability of Android OS upgrades and features may vary by device and market. Upgrade schedule will depend on factors including but not limited to complexity of the update, model, as well as market penetration and more.

²⁴ Hideaway Hinge color customization will be available in 21 markets, including Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, New Zealand, Portugal, Russia, Spain, Sweden, Thailand, UAE, United Kingdom, United States and Vietnam.

The Galaxy Note20 and Note20 Ultra, the most powerful Note series yet, have been designed to empower your work and play and offer seamless connectivity with the Galaxy ecosystem, including the brand-new Galaxy Buds Live and Galaxy Watch3. As well as offering best-in-class mobile experiences, these devices are available in the striking new Mystic Bronze color, a neutral and on-trend tone that cuts down on fingerprints and smudges.

To learn more about this new suite of power devices, check out the videos below.

When developing each Note, Samsung conducts countless polls, interviews, tests and trials, and scans hundreds of platforms for user feedback, all in an effort to identify ways to add exciting new facets to the smartphones’ user experience. The Galaxy Note20 series and its powerful innovations are the latest products of this comprehensive process.

Click on the video below for a behind-the-scenes look at how Samsung designers, developers and innovators optimized the newest Galaxy Notes to suit users’ lifestyles.

The first Unpacked of a new decade is officially in the books, and if Samsung’s latest innovations are any indication, the future of mobile innovation is incredibly bright.

Held earlier today in San Francisco, Galaxy Unpacked 2020 saw Samsung officially introduce the Galaxy Z Flip and Galaxy S20 – devices designed for a new era of mobile innovation. Over the course of the event, presenters including Dr. TM Roh, President and Head of Mobile Communications Business, Samsung Electronics, outlined how the company’s latest innovations will help launch a new generation of intelligent connections.

In case you missed it, here’s a quick recap of Galaxy Unpacked 2020’s most unforgettable moments.

Attendees eagerly await the start of Galaxy Unpacked 2020 inside San Francisco’s famous Palace of Fine Arts.

The Future Changes Shape

Samsung wasted no time showing the world that this year’s Unpacked was going to be special. With the introduction of its latest statement-making foldable device, the Galaxy Z Flip, the company showed once again how it is revolutionizing the mobile experience by redefining what a smartphone can do.

After introducing Samsung’s all-new, compact and stylish foldable phone, the Galaxy Z Flip, Rebecca Hirst, Head of Mobile Product Marketing, Samsung Electronics UK, takes a moment to discuss the device’s new form factor and first-of-its-kind display. “With this phone, we’ve done the impossible and created ultra-thin glass that folds,” says Hirst. “Every time you fold it, you’re not just bending glass, you’re bending the laws of physics.”

Hirst treats the crowd to a demonstration of the Galaxy Z Flip’s selfie camera. With the phone in Flex mode, she frames and snaps her selfie on the top half of the screen, and uses the bottom half to open the Gallery app and flip through her photos.

Unpacked attendees are all smiles as they test out the Galaxy Z Flip’s all-new selfie experience.

The Galaxy S20 Changes the Mobile Camera Game

Speaking of cameras, Samsung followed up the Galaxy Z Flip’s reveal by unveiling a new series of smartphones designed to fundamentally change the way we capture content.

The Galaxy S20, S20+ and S20 Ultra’s revolutionary camera system combines advanced AI with Samsung’s largest image sensors yet. This makes Samsung’s newest flagships game-changers for mobile photography – devices that are not only capable of capturing photos and videos in stunning detail, but smart enough to help you choose the best possible shot.

After the smartphones’ unveiling, Drew Blackard, Head of Mobile Product Management, Samsung Electronics America, discusses how the Galaxy S20’s AI technology makes it easy to take advantage of the camera’s advanced hardware.

Filmmakers Colin Rosenblum and Samir Chaudry, hosts of the YouTube channel “Colin and Samir,” offer a demonstration of the Galaxy S20 Ultra’s Space Zoom technology from San Francisco’s scenic Hawk Hill. The most precise zoom function ever built into a smartphone, it’s capable of magnifying shots up to 100 times, and reveals incredible details in the backgrounds of photos.

After the show, Unpacked attendees flock to the event’s experience zone to test out the Galaxy S20 Ultra’s pro-grade camera.

More Partners, More Power: The Galaxy Ecosystem Expands

Samsung also announced exclusive partnerships with some of the biggest names in entertainment, gaming, music and more, and discussed how the features and integrations resulting from those partnerships allow the Galaxy S20 to offer a more powerful mobile experience. One that makes everything we love to do on our phones better and easier.

After revealing her company’s new role as Samsung’s exclusive partner for mobile entertainment, Netflix’s Chief Marketing Officer, Jackie Lee-Joe, discusses some of the can’t-miss content that Galaxy users can look forward to. “In the coming months, Samsung mobile users will have access to a whole host of new and exciting bonus content based on some of your favorite Netflix Originals, accessible through Samsung Daily and Samsung channels,” says Lee-Joe. “The content will shine a light on our diverse mix of creators from all around the world, a selection of whom will be handed a Galaxy S20 to shoot this content themselves, so that they have the freedom to continue inventing new ways to tell stories their way.”

Hiroshi Lockheimer, SVP of Platforms and Ecosystems at Google, outlines his company’s partnership with Samsung to change the way we connect with one another. He describes the decision to deeply integrate Google Duo into the 5G-enabled Galaxy S20 as one of the first steps toward realizing that goal. “Thanks to 5G, the video calls are higher quality, and that makes you feel more connected to the person you’re talking to,” says Lockheimer. “Also, with Duo built right into Galaxy’s native apps … we can help people connect much more seamlessly, without interruption.”

David S. Park, Head of Mobile Channel Marketing, Samsung Electronics America, discusses how, with a fast processor, a 120Hz display, up to 16GB of RAM, and 5G support, the Galaxy S20 takes mobile gaming to the next level. After announcing a partnership to bring Microsoft’s Forza Street to mobile for the first time exclusively through the Galaxy Store, Park highlights a key reason why the Galaxy S20 is perfect for playing the popular game. “Its new Dynamic AMOLED display is the most immersive ever on a Galaxy S device,” Park explains. “So you get smooth motion and clear gameplay.”

Samsung officially introduces the Galaxy Buds+. Describing them as earbuds designed for those who love premium sound, Park explains how enhancements such as two-way speakers, incredibly long battery life and Spotify integration make immersing yourself in your favorite music and podcasts easier than ever.

High-Tech Meets High Fashion

After officially unveiling the Galaxy Z Flip, Samsung took a moment to discuss another exciting partnership that will change how users view their device.

Hirst introduces the crowd to the Galaxy Z Flip Thom Browne Edition. Created in partnership with the renowned fashion designer, the device proves once and for all that “high fashion and high-tech go hand in hand.”

Browne describes why he’s particularly excited about his brand’s collaboration with Samsung: “With this device, our worlds meet, bringing together fashion and technology in a one-of-a-kind mobile experience,” says Browne. “We have created something truly special, and we look forward to sharing it with you.”

That’s all for now, but there’s plenty more to unpack from Samsung’s most exciting showcase yet. Before you go, be sure to check out our up-close looks at the Galaxy Z Flip and Galaxy S20, and don’t forget to stay tuned to Samsung Newsroom for more exclusive coverage.

In case you missed the devices’ big debuts, don’t worry; we’ve got you covered. Click on the video below to view a replay of Galaxy Unpacked 2020 in its entirety, and don’t forget to check out Samsung Newsroom’s complete coverage of the event for more information.

The anticipation has been building, but now the wait is almost over – Samsung Galaxy Unpacked 2020 is just a day away.

The event is set to take place on February 11 in San Francisco and will showcase the company’s latest innovative devices that are set to shape the next decade of mobile experiences.

If you’re unable to make it to San Francisco in person to learn more about the new additions to the Galaxy lineup, you can still watch the action unfold live by tuning in to any of the links below at 11 a.m. PST.

Tune in via Samsung’s Official Websites

Visit Samsung Global Newsroom, Samsung Mobile Press or Samsung.com when the event begins.

Tune in on Facebook

Visit Samsung Newsroom or Samsung Global’s Facebook page when the event begins.

Tune in on Twitter

Visit Galaxy Unpacked’s Twitter page when the event begins.

Be sure to keep track of all the latest news about the next generation of Galaxy devices on Samsung Newsroom’s Galaxy page.

Over my career at Samsung, I’ve had the pleasure of leading the development of mobile devices with breakthroughs that have come to define the last decade of smartphone innovation, starting with the very first Galaxy S and more recently, the Galaxy Fold. Today, I’m excited to say that we believe we are at the dawn of an inspiring new decade filled with the promise of growth and change. The growth and change for the smartphone industry, and ecosystem as a whole. As a leading player within the mobile industry, we relish our responsibility to lead next decade, empowered by experience innovation, cutting-edge technologies, and most of all, compelling products.

Fifty years ago, Samsung Electronics was founded with a clear purpose: to use the power of technology to create a better world. Driven by our commitment to break down barriers and make what some thought impossible, possible.

In 2011, we recognized that consumers were doing even more on their devices. We responded and introduced a more powerful phone with a larger screen and an S Pen to give consumers ultimate productivity on the go—the Galaxy Note. With every new device, we continued to innovate and pioneer new display, camera, and performance technologies. Last year, we created a new category with a foldable device, the Galaxy Fold.

Now, here at the start of 2020, we are excited about the opportunity to define a new era. An era that is defined not simply for innovation’s sake but to truly enable experiences that are more personal, meaningful, private and secure; that will create more intelligent connections across devices, people, businesses, and communities. This will be enabled by key advancements in the three most important technologies of our time: 5G, AI and the Internet of Things (IoT). As the leading innovator of new mobile experiences, Samsung is proud to drive the convergence of these technologies across various smart devices, including Galaxy phones, wearables and PCs.

We’ve already started bringing these new experiences to life. Through open collaboration with industry leaders, such as Google and Microsoft, we are building the robust connected ecosystem in the world. And we are working with major carriers to expand 5G services, so hundreds of millions more consumers around the world can have access to next generation networks.

It’s our responsibility and opportunity to shape the next ten years of mobile innovation, starting right now at Unpacked. No company is better suited to take on this massive challenge than Samsung.

What an exciting time for Samsung, our industry and consumers.

You will see some exciting examples of how we’re driving progress, changing the shape of the future and introducing new mobile experiences at Unpacked. I’m excited to flip the industry on its head. It’s going to be an absolutely incredible event, and I hope you’ll join me—online or in-person—for Galaxy Unpacked 2020 on Tuesday, February 11th.

In our increasingly plugged-in world, it can be easy to forget to take a moment every now and then to stop and smell the roses. Inspired by the simplicity of time spent outdoors and the calming sounds of nature, Samsung’s latest “Over the Horizon” remix is a fully acoustic version of the company’s signature sound designed to help bring you closer to the beauty of the world around us.

With each new generation of Galaxy devices comes a fresh new take on the “Over the Horizon” theme, and at the core of this year’s version is the power of nature itself. In order to capture the harmonious working of the natural world in all its glory, Samsung placed monochords in various natural locations in order to harness the power of nature for music.

Powered by the natural force of running water, the monochords operate thanks to a rotor- and pulley-based mechanism. As the mechanism rotates, it triggers the monochords to pluck their respective strings in the correct order. The resulting musical refrain has the unique characteristic of having been played solely by the force of nature.

On top of the monochord melody, Samsung also emphasized sounds like running water and chirping birds and kept the use of electronic elements to a minimum in order to help maximize the listener’s connection with the relaxing sounds of nature.

To complement the soothing, back-to-nature vibe of this remix, Samsung produced an accompanying video made up of relaxing footage of the natural world in all its glory. From calm woodland groves to awe-inspiring coastal vistas, the video showcases the true beauty of nature as well as the force of it in action as it powers the monochords. Check out the latest remix of “Over the Horizon” along with its tranquil music video above.

On the day the teaser film was released, Samsung also brought its iconic billboards to major landmarks around the world – Callao Square in Madrid, Duomo di Milano in Milan, Hydroproject Building in Moscow, Times Square in New York, and Central Railway Station and Marriott Hotel in Warsaw. From January 30 onwards, Galaxy fans in London and Seoul will also have the opportunity to see the stunning displays in person at Piccadilly Circus and COEX respectively.

How will Samsung change the shape of mobile technology’s future? You’ll just have to wait until Galaxy Unpacked 2020 to find out. In the meantime, scroll down to see if you can glean any more clues from the film and photos below.

Samsung Galaxy billboards make their debut at Place de la Concorde in Paris

Samsung’s bold message appears on the exterior of Duomo di Milano in Milan

Galaxy billboards light up the iconic Times Square in New York

Callao Square in Madrid hosts Samsung’s latest OOH campaign

On February 11, Samsung Electronics will unveil new, innovative devices that will shape the next decade of mobile experiences.

The reveal will take place at the Samsung Galaxy Unpacked Event in San Francisco at 11 a.m. PST.

Livestreaming of the event will be available at Samsung Global Newsroom, Samsung Mobile Press, and Samsung.com.