Previously confined to the imagination, this idea is now a reality with Samsung Electronics’ Circular Battery Supply Chain — an initiative that recovers and reuses key materials from the batteries of used Galaxy smartphones. The Galaxy S25 marks the first time this closed-loop battery recycling system has been applied to Samsung’s flagship lineup.

Samsung Newsroom spoke with Youngmin Kim from the Circular Economy Lab in the Global Environment, Health and Safety (EHS) Office and Sangcheul Lee from the Battery Group in the Mobile eXperience (MX) Business at Samsung Electronics to learn more about the development and impact of this project.

▲ (From left) Sangcheul Lee and Youngmin Kim

Used Galaxy Devices Reborn as Valuable Resources

Each year, approximately 200 tons of waste battery material were collected at Samsung’s production facilities in Vietnam. Countries with proper recycling infrastructure can repurpose used batteries for applications like electric vehicle batteries. Vietnam, however, lacked the means to do so. Recognizing the need for a sustainable solution, the company decided to address the issue.

“Samsung’s Vietnam facilities are among those that generate the highest volume of waste batteries, including defective units from the manufacturing process and batteries recovered from a factory that repairs Galaxy phones traded in from the United States,” said Youngmin Kim. “Our goal was to create a system that would allow us to recycle these resources and reintegrate them into our products.”

▲ Youngmin Kim explains the Circular Battery Supply Chain while showcasing cobalt and cathode materials.

To develop an efficient recycling process for Vietnam’s waste batteries, Samsung partnered with multiple companies to build an optimized resource circularity system that connected cobalt extraction plants with battery production lines in neighboring countries.

“For the Galaxy S24 series, we sourced recycled cobalt externally,” he explained. “However, with the Galaxy S25, we implemented a fully closed-loop recycling system that extracts cobalt directly from discarded Galaxy batteries.”

The collected waste batteries are processed into high-purity cobalt, then shipped to the battery production line where it is integrated into Galaxy S25 batteries. This process transforms electronic waste from used Galaxy devices into a valuable resource, supporting Samsung’s vision for a sustainable circular economy.

▲ Samsung’s Circular Battery Supply Chain in action

More specifically, the Circular Battery Supply Chain begins with collecting used Galaxy smartphones, followed by dismantling and discharging their batteries. These batteries are then shredded and processed into a fine powder known as “black mass.” This material is subsequently refined to extract cobalt — which is used to produce cathode materials, a key component of the Galaxy S25 battery.

The Endless Recyclability of Cobalt

Cobalt is essential for maintaining the stability and performance of lithium-ion batteries in smartphones. While lithium carries electrons within the battery, cobalt facilitates lithium’s movement to ensure optimal battery operation.

▲ Cobalt ore samples

“Cobalt does not degrade with battery use, meaning it can theoretically be recycled indefinitely,” said Lee. “Recycled cobalt and newly mined cobalt are virtually identical — so much so that the difference is indistinguishable in the manufacturing process.”

In essence, Galaxy devices containing cobalt can be recycled and repurposed regardless of their manufacturing date.

▲ Samsung’s Circular Battery Supply Chain on display at Mobile World Congress (MWC) 2025 in Barcelona

“The key to extracting high-purity cobalt lies in technology,” said Kim. “Through our Circular Battery Supply Chain, we have successfully recovered and utilized over 90% of the cobalt from the discarded batteries that have been collected.”

Half of the cobalt used in the Galaxy S25 batteries comes from recycled sources — a strong testament to Samsung’s environmental strategy and commitment to reducing its environmental impact while maintaining premium product quality.

The Road to a Reliable and Efficient Circular Supply Chain

Nonetheless, establishing the Circular Battery Supply Chain was no easy feat as the batteries were required to meet stringent global safety and environmental regulations.

▲ Sangcheul Lee explains the certification management process.

“We had to engage with numerous partner companies, navigating complex and rigorous procedures,” recalled Lee. “To prevent fire hazards during transport, the batteries had to be crushed and obtaining the necessary certifications to comply with relevant environmental regulations took considerable time.”

“With constantly evolving regulations and Samsung’s exceptionally high internal standards, we underwent multiple rounds of reviews and certifications,” he added. “Despite the challenges, we persisted as a team and successfully implemented the system in the Galaxy S25.”

Samsung’s Evolving Vision for a Circular Economy

“I felt a great sense of pride when our Circular Battery Supply Chain was showcased at the recent Galaxy Unpacked event,” said Lee, reflecting on the achievement. “I hope to continue developing sustainable batteries by expanding our recycling efforts to include lithium and other materials.”

“With the Galaxy S25, we’ve also reached another significant milestone in resource circularity — wafer trays discarded after semiconductor manufacturing have been repurposed into a plastic used in the side and volume keys,” shared Kim. “We are working on various projects to expand resource circularity across other product lines as well, and we hope our users will continue to join us on our journey.”

Samsung has successfully established a closed-loop battery recycling system through the Circular Battery Supply Chain — turning a vision launched under its 2022 environmental strategy into reality with the Galaxy S25. This milestone has sparked growing anticipation for the next innovations that will emerge from Samsung’s pursuit of a more sustainable future.

For this exclusive event, Samsung designed various programs to ensure that participating Members could share their firsthand experiences of the new Galaxy products with the wider community. These Members were among the first to explore the upgraded Galaxy AI features and collaborated on exclusive missions with #TeamGalaxy, Samsung’s dedicated Galaxy influencers. Their real-time updates allowed Members in different regions to experience the excitement of the event as it happened.

Samsung Newsroom highlighted vibrant moments from Samsung Members Connect.

Members Orientation: A Hub Connecting Samsung Members Around the World

At the “Members Orientation,” Members from different countries gathered to share their unique experiences and journeys within the community. Exchanging insights on how they effectively utilize Galaxy devices and engage with others in their respective regions, Members from diverse cultural and social backgrounds connected through meaningful discussions and fostered deeper connections within the network.

▲ Members present their contributions during the networking session.

Galaxy AI Evolves With Greater Innovation

At Galaxy Unpacked 2025, Members had the exclusive opportunity to get a sneak peek at the newly unveiled Galaxy S25 series — powered by an enhanced Galaxy AI.

“It is truly an honor to participate in a global event hosted by Samsung. I was particularly impressed by how effortlessly I could summarize YouTube videos with just a single tap,” said Hyun-seo Chae, a Members from South Korea. “The ongoing evolution of Galaxy AI always exceeds expectations, and its groundbreaking advancements demonstrate limitless opportunities and possibilities.”

▲ Members experience the Galaxy S25 series at the Experience Zone.

Following Galaxy Unpacked 2025, Sung Chang, Executive Vice President of Marketing Team, and Minseok Kang, Head of Smartphone Product Planning Team, from Mobile eXperience (MX) Business at Samsung Electronics held a Q&A session to discuss key features of the Galaxy S25 series.

▲ (From left) Sung Chang and Minseok Kang from Samsung Electronics

Members Workshop: Samsung Members Stars and #TeamGalaxy Unite Through Galaxy

For the first time, Samsung Members Connect featured a unique collaboration between Members and #TeamGalaxy. These workshops provided Members with an opportunity to develop key influencer skills, helping them more effectively share their experiences using Galaxy devices with the global community.

During the workshop, Members and #TeamGalaxy fostered mutual growth by exchanging their strengths — deep Galaxy knowledge and content creation expertise, respectively. They actively discussed content themes and explored new features of the Galaxy S25 series to incorporate into their projects for the following day. Through these collaborative missions, Members in different countries had the opportunity to indirectly experience the Galaxy S25 series for two days.

“Engaging with #TeamGalaxy has allowed me to take my content to the next level and expand the reach of Galaxy-related content,” said Sebastián Sebas, a Members from Colombia.

▲ Members and #TeamGalaxy influencers collaborate on a filming mission.

An Epic Tour of San Francisco With Next-Level Galaxy AI

On the final day of the event, Members embarked on a tour of San Francisco with the Galaxy S25 series. Participants visited iconic landmarks in San Francisco and completed individual and group missions that showcased the advanced features of Galaxy AI. Using the upgraded AI capabilities of the Galaxy S25 series, Members captured dynamic moments, experimented with various camera modes, and creatively applied Galaxy AI to produce high-quality content for the larger community.

After an exciting day of exploration, the event concluded with a gala dinner and a Mission Awards ceremony — marking the successful completion of the four-day journey.

▲ The results of the collaborative Member missions

Samsung Members Connect provided a unique opportunity to be among the first to experience the Galaxy S25 series, a product line showcasing a new AI paradigm that will seamlessly integrate into users’ daily lives. Through various programs, the diverse Members exchanged their experiences and shared the excitement of Galaxy Unpacked 2025 to the wider community. Samsung looks forward to seeing how Galaxy AI will continue to drive endless innovation, enhance the daily lives of users and shape the future ahead.

On January 22, the day of Galaxy Unpacked 2025, K set out across San Jose with the Galaxy S25 Ultra in her hand. She began her journey with the Now Brief feature, which provided her with real-time weather and schedule updates as she headed to the SAP Center, where Unpacked was held. After finishing her work there, K quickly located a nearby restaurant using voice commands and placed an order in the local language with ease.

Throughout the day, K captured the vibrant sights of San Jose with her mobile AI companion. Using the device’s Galaxy AI-powered editing tools and Audio Eraser feature, she polished her photos and videos, removing unwanted objects and noise in the backgrounds to create professional-grade content.

Catch all the highlights of K’s AI adventure with the Galaxy S25 Ultra in the vlog below.

Samsung Electronics is reimagining smart homes through Home AI, a new vision of smart living that understands user needs and delivers hyper-personalized experiences.

Samsung Newsroom attended the final Tech Forum session, titled “Understanding Home, Understanding You: Rethinking the Role of the Home in the Era of AI,” to examine the transformative potential of AI in smart home innovation and the need for collaboration to deliver on the promise of Home AI.

▲ (From left) Tobin Richardson, Jaeyeon Jung, Patrick Chomet and moderator Carolina Milanesi

Smart UI as the Gateway to Home AI

User interface (UI) is a critical element in the Home AI experience, serving as the bridge between users and their mobile devices, TVs, home appliances and more.

▲ Patrick Chomet from Samsung Electronics

“UI is a key area in the age of AI,” said Patrick Chomet, Mobile Strategy Advisor at Samsung Electronics. “With the advent of LLM multimodal AI, a big shift has taken place in User Interface (UI), enabling people to get things done in natural and simple ways such as gesture, voice or text interaction. Users no longer needs to understand devices, rather the device should understand the user’s intent.”

He explained how intelligent user interfaces not only enable more intuitive interactions but also procure deeper understandings of user context and intent, which brands can use to optimize in-home solutions.

▲ Jaeyeon Jung from Samsung Electronics

“We have implemented an intuitive and concise UI for various SmartThings features,” said Jaeyeon Jung, Executive Vice President and Head of SmartThings Team at Samsung Electronics.

She engaged the audience with examples of the latest SmartThings functions including Quick Remote, a feature that enables users to control their TVs with a connected Galaxy smartphone; 3D Map View, a feature that allows users to manage their entire home and check energy consumption through Galaxy smartphones and tablets; and Home Insight, a feature that provides timely home reports and delivers personalized recommendations to users.

The Role of Platforms and Standardization in Shaping Smart Homes

The panelists then delved into the efforts required to make Home AI a reality. Moderator Carolina Milanesi, CEO and founder of Heart of Tech and President at Creative Strategies, introduced the topics of integrated AI platforms and industry standards to guide the discussion.

“As we scale our AI platform to reach across applications, services and multiple devices, the experience can be optimized around the user,” said Chomet. “User context and richer insights can be gathered to deliver relevant and truly personalized experiences.”

▲ Jaeyeon Jung and Patrick Chomet from Samsung Electronics

“The SmartThings platform is 10 years in the making and while the concept of a smart home isn’t new, AI technology is what is truly creating the intelligent home” added Jung, highlighting how a consistent and connected AI platform empowers users to enjoy effortless convenience from anywhere. “The transition from a device-centric philosophy to an AI-powered, user-centric one provides users with a personalized, connected experience that feels like home — no matter where they are.”

▲ Tobin Richardson from the CSA

Tobin Richardson, President and CEO of the Connectivity Standards Alliance (CSA), noted the importance of industry standards in building an ecosystem in which devices can be connected simply, securely and seamlessly.

“Building blocks for AI in the home are grounded in seamless connectivity, with AI relying on device interoperability to thrive. A common language like Matter enables devices to communicate effortlessly, setting the stage for AI innovation,” he said, highlighting that the goal is not just to create a perfect connected experience but to foster a robust and trustworthy industry while making smart homes more accessible and reliable.

“Alliance Members like Samsung are doing remarkable work in the AI space, showcasing how technology can adapt to users’ needs, creating a smarter and more personalized living experience,” said Richardson, reaffirming the company’s dedication to collaboration. “I am continually inspired to see how these advancements are shaping the future of connected homes.”

A More Personalized, Secure Smart Home

Addressing concerns regarding the challenge of providing personalized experiences in homes shared by multiple people, Chomet spoke on how AI technology can understand intent and context to provide an optimized experience for each user. He emphasized that Samsung will innovate for multi-device connectivity, rather than individual products.

▲ Patrick Chomet, Jaeyeon Jung and Tobin Richardson

Jung also cited practical cases of how Samsung Health and SmartThings are connecting data and devices to provide hyper-personalized health experiences. For example, Samsung Health and SmartThings can optimize sleep environments by automatically adjusting temperature and humidity based on users’ sleep patterns and the environmental conditions they live in. When Galaxy devices recognize that users have been exercising, SmartThings will activate appliances such as air conditioners and washing machines upon their return home.

▲ Carolina Milanesi poses questions to the panelists.

The discussion then touched on the critical role of security and the protection of personal information in smart homes.

“Samsung places the highest priority on security in every aspect,” said Jung. She highlighted how Knox Matrix safeguards the smart home ecosystem while Knox Vault protects hardware. “By integrating the expansive SmartThings ecosystem and AI with the robust security of Samsung Knox, users can enjoy personalized smart living experiences safely.”

“With more than eight out of ten consumers stating that security is ‘important’ or ‘very important’ to them, security and privacy protection are key factors,” said Richardson, echoing the importance of trust in connected devices. “Matter, our next-generation smart home standard, is built with security in mind and offers a level of trust and clarity users can rely on.”

The Home AI session highlighted the advancements AI brings to creating smarter, safer and more adaptive living spaces. By combining hyper-personalized experiences with advanced security measures, Samsung’s innovations are paving the way for a new era of intelligent, connected homes that integrate into every aspect of daily life.

Samsung Electronics unveiled the Galaxy S25 series at Galaxy Unpacked 2025, marking the beginning of the next era of mobile AI.

To explore the latest flagship smartphones and the transformative potential of AI agents, Samsung Newsroom joined the third Galaxy Tech Forum session, titled “True AI Companion: Impact on Life and What’s Next.”

▲ (From left) Moderator Bob O’Donnell, Sameer Samat, Jay Kim, Christopher Patrick and Dr. Chris Brauer

More Natural, Intuitive and User-Friendly Mobile AI

The session kicked off with welcome remarks from Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics.

“Yesterday was a very exciting day for us as we launched the Galaxy S25. It’s another big step forward in the AI era,” Kim said. “We’re very excited to be here with our partners today, especially (excited) to talk about everything we did together to launch the Galaxy S25 series.”

▲ Jay Kim from Samsung Electronics

Moderator Bob O’Donnell, President and Founder of TECHnalysis Research, posed questions to the panelists about the benefits the Galaxy S25 series will bring to users, as well as the barriers blocking certain consumers from using mobile AI.

“AI should make users’ lives better. We study consumer habits, constantly trying to gain a better understanding of our customers,” Kim said. “Ultimately, what we’re trying to do is minimize how much effort it takes to input while maximizing the output. To do that, we look at what consumers do on their phones, define the potential use cases alongside our partners, and put it all together in our devices for the best possible consumer experience.”

▲The Galaxy AI panel at Galaxy Tech Forum

“Multimodality can help people become more efficient while AI agents can help people become more productive,” Kim continued. He also highlighted Samsung’s commitment to openly collaborating with its partners to drive progress forward and expressed his excitement for the possibilities AI innovations will bring as part of a new chapter in mobile technology.

Expanding the Galaxy AI Ecosystem Through Open Collaboration

During the session, Samsung offered an inside look at the work done in partnership with Google and Qualcomm to perfect the Galaxy S25 series’ AI innovations.

“Even though the benefit value of mobile AI is really high, it’s of no use if you can’t access it. We had to look at what was already part of the consumer experience and contemplate how we could enhance those experiences in a way that would bring real benefits, but still be easy enough to access,” Kim explained. He noted that close collaboration was essential, particularly in integrating Google’s Gemini intelligence and Qualcomm’s on-device processing capabilities.

▲ Sameer Samat from Google

“AI is still transitioning from something that is interesting to something that really feels mainstream, and what matters to people the most is the use cases that are truly helpful,” said Sameer Samat, President of Android Ecosystem at Google. “For example, I can ask Gemini to add all the Golden State Warriors home games to my personal calendar, or take a picture of dirty laundry and the panel of the washing machine and have Gemini tell me which setting I should use. That is pretty powerful. And there’s no better place to experience something like that than on your smartphone, and I’m super happy that we’re doing this together with the S25 series.”

▲ Christopher Patrick from Qualcomm Technologies

Key drivers of multimodal AI capabilities, like Qualcomm’s Snapdragon 8 Elite chipset, were also highlighted, showcasing technology that simultaneously processes multiple forms of information, including voice, images and text.

“The Galaxy S25 series is going to be a completely new experience. You’ll be able to engage with your personalized AI assistant like never before; it doesn’t just feel like interacting with a real person, it perceives your environment and can interact with content shown on your camera,” said Christopher Patrick, Senior Vice President and General Manager of Mobile Handsets at Qualcomm Technologies. “Our collaboration with Samsung to customize the chipset to make these new capabilities feel seamless is something I’m really proud of.”

Breaking Barriers: Mobile AI’s Role in Enhancing Quality of Life

During the session, Samsung also presented the findings of a global study conducted in partnership with London-based research firm, Symmetry, that examined the link between mobile AI use and quality of life. The speakers delved into the study’s key implications and offered valuable insights.

▲ Dr. Chris Brauer from Goldsmiths, University of London, and Symmetry

“The rate of AI innovation is astounding, but what struck me about the research we did with Samsung was that the rate of mobile AI adoption is also rising at a rapid rate,” said Dr. Chris Brauer, Director of Innovation in the Institute of Management Studies at Goldsmiths, University of London, and Chief Innovation Officer at Symmetry. “Frequent consumer use of mobile AI globally has nearly doubled in just six months, jumping from 16% in July to 27% in January.” Dr. Brauer also outlined key findings concerning certain barriers to entry the research found around mobile AI.

“We found a really interesting theme among those less willing to adopt the technology: doubt,” Dr. Brauer said. “Doubt in AI’s ability to bring meaningful benefits to everyday life (56%), doubt and a lack of high confidence to use AI to its full potential (85%) and doubt around privacy and whether AI can be trusted (90%). There’s immense potential with this technology, but what’s also clear are the very real barriers that must be addressed responsibly for wider adoption to take place.”

▲The Galaxy AI panel at Galaxy Tech Forum

The Galaxy AI session concluded with the panelists agreeing that mobile AI innovation is set to revolutionize every aspect of modern life. As representatives of the fast-moving industry, they also vowed to develop related technologies in a responsible manner beneficial to all of humanity.

Samsung Electronics is leveraging AI technology to enhance its comprehensive health solutions, delivering more meaningful and personalized health experiences.

To understand how Samsung’s AI ecosystem is poised to transform the future of wellness, Samsung Newsroom observed the second Tech Forum session, titled “The Role of Technology for a Healthier Life.”

▲ (From left) Moderator Dr. Vanessa Hill, Dr. Hon Pak, Dr. Patrick O’Connor, Emily English and Dr. Kyu Rhee

Healthy Living Starts With a Holistic Approach

Moderator Dr. Vanessa Hill, an award-winning science communicator and sleep scientist, started the discussion by providing insights into the practical utility of today’s health technology.

While advancements such as wearable devices, health apps and telehealth platforms have made health management more accessible, the sheer volume of information can lead to confusion — making it easy to overlook critical insights amid an overwhelming sea of data.

▲ Dr. Patrick O’Connor from the University of Georgia

“The issue is not the amount of data but the fragmentation,” said Dr. Patrick O’Connor, a professor in the Department of Kinesiology at Mary Frances Early College of Education, University of Georgia. “The key is to bring the scattered data together to create a comprehensive understanding, as health requires a holistic approach due to the interconnectedness of so many factors.”

“As a sleep scientist I know the importance of gathering health data around the clock. Identifying abnormalities in metrics like heart rate, temperature or even snoring during sleep is key to not only unlocking better sleep, but better overall health,” said Dr. Hill, who emphasized that sleep is the foundation of holistic health.

Personalized Care Through Various Health Metrics and Continuous Tracking

The discussion also explored the importance of adding new health metrics to track, and monitoring those metrics in a continuous manner.

▲ Dr. Kyu Rhee from the NACHC

“Continuous health monitoring of physical activity, sleep, nutrition and stress should become new, additional vital signs for users and health professionals,” said Dr. Kyu Rhee, President and CEO of the National Association of Community Health Centers (NACHC). “Combining this essential health data with clinical data powered by AI insights has the potential to transform the health system by improving health outcomes, reducing healthcare costs, and empowering patients, their caregivers and healthcare teams.”

▲ Dr. Hon Pak from Samsung Electronics

One health metric receiving a substantial amount of attention from both Samsung and the digital health industry in general is blood glucose.

“Blood glucose is an area Samsung has been deeply invested in, and we’ve made significant progress in developing CGM-integrated nutrition coaching as well as enhancing non-invasive technologies for tracking blood glucose levels,” said Dr. Hon Pak, Senior Vice President and Head of Digital Health Team, Mobile eXperience Business at Samsung Electronics, sharing the company’s roadmap for blood glucose management and end-to-end (E2E) healthcare experiences. “These advancements are all part of our work to deliver more proactive and preventive disease detection solutions to everyone, helping lower healthcare burdens on people, their families and society at large.”

▲ Emily English, a BSc nutritionist

“There isn’t a one-size-fits-all approach to health and nutrition, it’s a journey that requires a holistic understanding of yourself,” said Emily English, a BSc nutritionist. “Wellness technology is helping provide a full 360-view of your life. New solutions that offer easy access to health metrics like blood glucose will offer a more holistic understanding of our bodies and revolutionize the way we manage our everyday health.”

Ushering in the Era of Personalized Health Insights

The discussion touched on how AI can translate tracked health data into actionable and meaningful insights.

▲ The health AI panel at Galaxy Tech Forum

In an effort to consolidate disparate data onto a single platform, Samsung has collaborated with Dr. O’Connor’s research team to develop Energy Score — a feature that enhances the digital healthcare experience. “New AI-enabled features like Energy Score have become a jumping off point for broader health innovations,” explained Dr. Pak. Calculated based on health indicators such as activity levels, sleep, heart rate during sleep and heart rate variability during sleep, Energy Score exemplifies how wearable devices and AI can support a holistic and personalized approach to health and wellness management.

▲ Dr. Patrick O’Connor describes Energy Score.

“Monitoring overall readiness might benefit from minimally invasive brain sensing technology,” said Dr. O’Connor. “Today, we are able to leverage non-invasive technology, the available science and AI to generate an Energy Score, helping translate complex data into an intuitive and understandable index.”

Dr. Pak also teased Samsung’s upcoming plans to expand the AI capabilities of Energy Score to include nutrition, mental health and even mobile usage patterns — offering users deeper and more comprehensive insights into their overall well-being.

The Health AI session underscored the importance of a holistic approach to health management, highlighting the potential of personalized health experiences powered by continuous health monitoring. As AI becomes an indispensable partner in modern wellness, Samsung’s innovative technology is set to drive a new era of tailored and comprehensive health solutions.

Following Galaxy Unpacked 2025, Samsung Electronics held its Galaxy Tech Forum event on January 23 in San Jose, California. Tech leaders and experts from around the world discussed the future of AI at Blanco, an Urban Venue, a three-story space located in the heart of Silicon Valley that blends historic architecture with a modern white design.

▲ Blanco, an Urban Venue

The forum was organized into four sessions — Sustainability, Health AI, Galaxy AI and Home AI — each addressing the transformative changes and challenges innovation will bring to these areas. With around 100 media representatives and industry professionals in attendance, the panels centered on the disruptive potential of AI and offered blueprints for future technologies across various sectors.

Samsung Newsroom visited the first Galaxy Tech Forum session, titled “How Mobile Technology Can Accelerate a Sustainable Future,” to learn about Samsung’s mobile innovations and partnerships that are contributing to a brighter tomorrow.

Driving Mobile Innovation and Sustainability

Samsung is committed to accelerating a sustainable future for both people and the planet.

▲ (From left) Tamara Gondo, Michael Stewart, Dr. Stuart Sandin, Daniel Araujo and moderator Cassie Smith

Despite the numerous benefits offered to modern society, the rapid growth of the mobile industry has also brought significant environmental challenges. To address those challenges, Samsung has made the actualization of a sustainable future a cornerstone of the company’s vision for mobile devices.

▲ Daniel Araujo from Samsung Electronics

“We’ve made significant progress in fostering sustainable practices throughout our product lifecycle and this is only possible through open collaboration with like-minded partners. And there is even more to come,” said Daniel Araujo, Head of Sustainability Management Office, Mobile eXperience Business at Samsung Electronics.

“Each device of the S25 series will include at least 50% recycled cobalt, and for the first time in Galaxy history, the battery of the S25 model will be made with recycled cobalt sourced from previously used Galaxy smartphones,” he continued, highlighting Samsung’s advancements in product circularity.

Leveraging Galaxy Camera Technology To Restore Vital Marine Ecosystems

Since the launch of the Galaxy S22 series in 2022, Samsung has incorporated over 150 tonnes of discarded fishing nets — equivalent to the weight of 15 million plastic water bottles — into Galaxy products. Along the way, the company has recognized the critical threat ocean-bound plastic poses to coral reefs and has taken a leading role in restoration efforts through strategic partnerships.

Dr. Stuart Sandin, a professor at the Scripps Institution of Oceanography, University of California San Diego said coral reefs are home to a quarter of all marine life, and over half a billion people depend on reefs for food, income and protection from storms and erosion. He added that with more than 50% of the world’s coral reefs already lost and ocean-bound plastic threatening the remaining marine ecosystems, new restoration methods using mobile technology are gaining traction.

▲ Dr. Stuart Sandin from the University of California San Diego, Scripps Institute of Oceanography

“We partnered with Samsung because of our shared commitment to innovation and collaboration. Our optimistic and technology-forward approach is contributing to new solutions for coral reef restoration,” said Michael Stewart, co-founder of Seatrees — a nonprofit dedicated to protecting marine ecosystems. His announcement of the organization’s partnership with Samsung was followed by a trailer for an upcoming documentary about the collaborative efforts between the companies.

▲ Michael Stewart from Seatrees

▲ Trailer for the documentary ‘Coral in Focus’

Araujo explained that to support Seatrees’ efforts, Samsung developed Ocean Mode¹ — a new camera setting that optimizes underwater photography on the Galaxy S24 Ultra. He discussed how the feature will provide valuable visual data that can be used to 3D map coral reefs to aid efforts for their restoration. The panelists acknowledged that mobile technology is making environmental conservation more accessible since high-quality data can now be collected with lightweight, user-friendly smartphones.

Empowering Young Leaders Through Technology

“Beyond environmental efforts, Samsung has collaborated with the United Nations Development Programme (UNDP) to empower future generations in achieving the Global Goals,” explained moderator Cassie Smith, Senior Manager of Corporate Sustainability and U.S. Public Affairs at Samsung Electronics America. The success of Samsung’s five-year partnership with the UNDP led to the launch of the Samsung Global Goals app and Generation17 initiative.

▲ Cassie Smith from Samsung Electronics America

“Being part of Generation17 gave me confidence, access to resources and a global platform, which opened up a world of possibilities that inspired me to grow my business, Liberty Society, and its impact,” said Tamara Gondo, CEO of Liberty Society — a social enterprise that funds upskilling for marginalized women. “Participating in global events such as Mobile World Congress and the United Nations General Assembly gave me a seat at the decision-making table.”

▲ Tamara Gondo, CEO of Liberty Society and a Generation17 Young Leader

Araujo underscored Tamara’s remarks and stressed the importance of young leaders in achieving the Global Goals, encouraging ongoing efforts and inviting attendees to look forward to the new group of Young Leaders later this year.

The Sustainability session provided an in-depth exploration of how mobile technology can address environmental and social challenges. Samsung’s unwavering commitment to innovation and sustainability is paving the way for meaningful change on a global scale.

¹ Exclusively developed for this project and only available to Seatrees and its partners.

[Galaxy Unpacked 2025] Highlights From Galaxy Unpacked: A New Era of AI Integration

▲ Galaxy enthusiasts crowd the Galaxy Unpacked 2025 Experience Zone as they try the Galaxy S25 series out for themselves.

At the end of the hour-long visual spectacle at the SAP Center, Samsung opened the floor to welcome guests into the Experience Zone hidden behind the main stage. Excitement buzzed throughout the space as attendees explored the innovative technologies packed into Samsung’s latest flagship smartphones. They shared their first impressions, praising the upgraded devices and advanced AI features.

▲ Andrea and Geraldine Tshibuabua, an influencer duo of twin sisters from Belgium known as the Angetwins

“I’m really impressed with the Now Brief feature. If I’m scheduled to go somewhere in the morning, all I need to do is take a quick look at my phone to be informed on what I have planned for the day,” said Andrea and Geraldine Tshibuabua (@angetwins), an influencer duo of twin sisters from Belgium. “We also love the Galaxy S25’s AI-powered photo editing features, especially the Best Face feature that allows us to pick our best shots in case we blink in some of them. It’s also amazing that we can remove unwanted objects in the backgrounds of photos as well.”

▲ Pawel Warzecha, a Polish content creator and magazine reporter known as Mobzilla

“Audio Eraser is a really great feature that is useful not just for content creators like me, but ordinary people who want to film their kids playing in the playground or themselves singing a silly song,” said Pawel Warzecha (@MobzillaTV), a tech content creator from Poland. “It was fascinating to catch a glimpse of the Galaxy S25 Edge as well,” added the influencer, who also reports for Lounge Magazyn, a Polish lifestyle magazine.

▲ Samsung Members Star Mica Moreno from Argentina

The praise was echoed by a delighted young Samsung Members Star who just graduated from university, majoring in actuarial science. “It’s always an honor to be part of these great events organized by Samsung. As a Samsung Member, it’s such a pleasure for me to be creating content for Samsung and many young Argentinians,” said Mica Moreno from Argentina.

Explore more behind-the-scenes moments in the official highlights video of Galaxy Unpacked 2025 below.

On January 22, Samsung Electronics announced the release of the Galaxy S25 series, featuring significant hardware upgrades and ushering in a new era of AI-driven innovation. These advancements empower users to unlock new realms of creativity, forge deeper connections and streamline everyday tasks like never before.

The Galaxy S25 series transcends the concept of a smartphone to become a platform for AI integration, with Galaxy AI set to redefine everyday experiences through personalized, meaningful and human-like interactions.

▲ TM Roh, President and Head of the MX Business at Samsung Electronics, delivers his keynote address at Galaxy Unpacked 2025.

“The Galaxy S25 series has set a new standard of mobile AI innovation though an AI OS we built from the ground up,” said TM Roh, President and Head of the Mobile eXperience Business at Samsung Electronics, during his keynote address. “Thanks to One UI 7 and its integrated AI agents, users can effortlessly enjoy a more personalized, intuitive and natural mobile experience than ever before.”

Samsung Newsroom explored how the Galaxy S25 series is setting new standards with intuitive solutions that reshape the way people interact with technology.

New Ways To Get Things Done: AI That Learns, Adapts and Delivers

At the heart of the Galaxy S25 series is the evolution of its AI capabilities, powered by the next-generation One UI 7 operating system. This upgrade introduces advanced features designed to make tasks easy and intuitive. For example, the newly introduced Now Brief learns user routines and delivers customized information like exercise updates, translations, music and more, directly to the lock screen, eliminating the need to toggle between multiple apps.

▲ Drew Blackard, VP of Product Management at Samsung Electronics America, introduces the audience to the Galaxy S25 series’ many advanced Galaxy AI features.

Another game-changing feature is AI Select, introduced for the first time on the Galaxy S25 series. Accessible through the Edge Panel, AI Select functions as a personal AI assistant, capable of summarizing lengthy articles in seconds or aiding in creative tasks like generating colorful images with Drawing Assist.

With One UI 7, the Galaxy S25 series’ built-in multimodal AI recognizes natural language, images and text, enabling users to interact naturally and achieve more with minimal effort. This means its intelligent features can be triggered by simple voice commands. For instance, saying “My eyes are tired” prompts the Galaxy S25 series to activate the blue light filter, while “Find a photo of Max from last winter in a red coat, eating cake” searches the Gallery app to locate the desired image.

▲ Gallery Search (top) and the music recognition capability added to Circle to Search (bottom)

Circle to Search has also been enhanced to identify music playing on-screen without needing to open a separate app.

While watching YouTube videos, users can also issue voice commands like “List the place mentioned in this video and save it as a Note,” and Galaxy AI, powered by Google’s Gemini, seamlessly saves the location directly to Samsung Notes.

▲ Sissi Hsiao, VP at Google and GM for Gemini Experiences, discusses the collaboration between Samsung Electronics and Google.

The Galaxy S25 series features a Personal Data Engine, developed in partnership with Oxford Semantic Technologies, which contextually understands user preferences and routines while safeguarding data. What’s more, the Galaxy S25 series adopts C2PA (Coalition for Content Provenance and Authenticity) standards, reinforcing transparency and trust and ensuring privacy remains a top priority in this AI-driven digital era.

▲ Jay Kim, EVP and Head of Customer Experience Office at Mobile eXperience Business, Samsung Electronics, explains the evolution of One UI into an integrated AI platform.

Samsung continues to advance Galaxy AI through strategic partnerships with third-party app developers and AI solution providers, cementing its position at the forefront of secure AI innovation.

New Ways To Play: Power, Performance and Visual Excellence

The Galaxy S25 series is powered by the Snapdragon^® 8 Elite for Galaxy processor (AP), delivering a significant leap in speed and efficiency. With 40% improved NPU performance, 37% enhanced GPU performance and 30% upgraded GPU performance compared to its predecessor, this processor drives the series’ advanced AI capabilities.

▲ Kareen Stephens, Senior Marketing Manager at Samsung Electronics America, explains how powerful the performance of Galaxy S25 series’ mobile AP is

Designed with gamers in mind, the Galaxy S25 series opens up new possibilities for mobile gaming. ProScaler, a display feature that utilizes AI-powered algorithmic processing, reduces noise and enhances the clarity of on-screen visuals, enabling smoother, more immersive gameplay. Along with Vulkan and game engine optimizations, the series offers a 40% boost in Ray Tracing performance, raising the bar for mobile gaming visuals.

Heat dissipation is another standout capability, with a vapor chamber roughly 40% larger than before.¹ This advancement ensures more efficient heat management, even during intense gaming sessions.

Additionally, the Galaxy S25 series offers longer battery life and faster charging. Wireless charging speeds have increased to 25W (up from 15W), and the charging time for the 5000mAh battery has been halved — from two hours to just one.

The Galaxy S25 Ultra boasts premium durability with a new glass-ceramic cover and a more robust display equipped with Corning® Gorilla® Armor 2.

▲ Spectators listen attentively to the speakers’ presentations during Galaxy Unpacked 2025

New Ways To Create: Unlocking New Camera Possibilities With AI

The Galaxy S25 series revolutionizes mobile photography with an upgraded ProVisual Engine that delivers unprecedented AI camera capabilities. AI learning has evolved to capture intricate details, from hair texture to the sparkle in one’s eyes, adding life-like vibrancy to every shot.

▲ Rachel Roberts, Senior Manager of Smartphone Product Management at Samsung Electronics America, discusses the ProVisual Engine and the Galaxy S25 series’ elite camera performance

With improved AP performance, the series takes Nightography to new heights, creating clearer night photos. The Galaxy S25 Ultra also features the series’ first 50MP ultra-wide-angle camera, offering an expansive field of view for capturing stunning landscapes and group shots.

Video creation is equally innovative with enhanced AI-powered video editing tools. The Audio Eraser feature, for example, eliminates distracting sounds from videos so users can capture special moments to perfection.

New Ways To Stay Healthy: AI for Smarter Health Management

Samsung Health leverages AI to track and analyze key health metrics, including sleep, heart health, diet and exercise, providing a comprehensive approach to well-being. Using these health measurements, it offers tailored insights to guide users to the best versions of themselves.

▲ Praveen Raja, VP and Head of Digital Health at Samsung Research America, highlights how Samsung Health has evolved into a personalized health management platform

Moving forward, Samsung Health envisions providing users with end-to-end health solutions, enabling them to manage their health from the comfort of their home.

Beyond physical health, Samsung Health also plans to support mental well-being with tools for stress and mental health management, and ultimately evolve into a holistic solution for both the body and mind.

New Ways To Manage Homes: The Future of Smart Ecosystems

Galaxy AI and SmartThings enhance home management through a connected smart ecosystem, driven by AI-powered automation and personalization. SmartThings and Bixby align home environments with daily routines, leveraging voice commands and wearable data to optimize convenience and deliver a personalized smart home experience.

▲ A demonstration of how Galaxy AI and SmartThings have come together to provide a seamlessly connected home management solution

Advanced AI features from Galaxy AI and SmartThings extend home management to include the well-being of family members and pets. For example, these tools allow users to monitor their pets remotely while away and even keep them company by turning the TV on for them. Preparations for pet healthcare services, such as connecting users to pre-veterinarian consultation services, are underway as well.

As one of the initial members of the Connectivity Standards Alliance, Samsung has partnered with the Alliance to support, develop and promote Matter, the connectivity standard for smart home and IoT devices, designed to ensure interoperability, accessibility and security across the smart home ecosystem.

New Efforts for Sustainability: Embracing a More Circular Approach to the Latest Galaxy Smartphones

Samsung continues to prioritize sustainability with initiatives aimed at reducing environmental impact. The company aims to incorporate at least one recycled material in every module of every mobile product by 2030.²

In addition, Galaxy S25 will be the first Galaxy smartphone to include recycled cobalt sourced from the batteries of previously used Galaxy devices through the Circular Battery Supply Chain with each Galaxy S25 battery featuring a minimum of 50% recycled cobalt.³ These efforts reflect Samsung’s broader goal of exploring how technology can do more for people and the planet, creating a balance between innovation and environmental responsibility.

▲ Cassie Smith, Senior Manager of Corporate Sustainability at Samsung Electronics America, highlights Samsung’s circular economy efforts

Galaxy Unpacked 2025 came to an end with a teaser video offering a sneak peek of the slimmer but nonetheless powerful Galaxy S25 Edge, heightening the crowd’s expectations of what new innovations Samsung holds in store ahead.

Watch the official highlights of this January’s Galaxy Unpacked 2025 showcase in the video below. Stay tuned to Samsung Newsroom for complete coverage of the event and an in-depth look at how the Galaxy S25 series and Galaxy AI are shaping the future of mobile innovation.

¹ Based on Galaxy S25 Ultra model
² During Samsung Galaxy Unpacked January 2024, we announced that we will incorporate at least one recycled material in every module of every mobile product by 2030. Samsung defines a module of a smartphone as the Antenna, Battery, Camera, Display, Mechanical Components, Motor, PBA/FPCB, Speaker, Wireless Charger Module and Packaging.
³ A minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.

With over 25 years of experience in the medical field and now as Head of Digital Health team at Samsung Electronics, I spend a lot of time contemplating how technology can truly drive progress in healthcare, rather than being just another innovation for innovation’s sake. That’s why I’m very excited about AI as it offers new ways to address many of society’s health problems by simplifying complexity and at scale.

In our ongoing work to reimagine healthcare, Samsung is leveraging advanced AI algorithms and extensive technical expertise to develop solutions like Energy Score. This feature quantifies physical and mental energy levels through multiple health indicators including sleep, heart health and physical activity. Our vision is to include more comprehensive metrics like nutrition, mental health and additional mobile usage patterns to provide a holistic view of users’ health status, powered by AI.

AI holds great promise for early disease prevention through analyzing patterns and behaviors, detecting abnormalities, and even predicting potential health issues. By combining our long-standing sensor innovations with AI leadership, we aim to elevate our capabilities in preventing diseases, beyond sleep apnea and expanding to cardio-metabolic conditions. In particular, blood glucose is a big area of focus for us, and Samsung has been working to develop a sensor algorithm that predicts early signs of diabetes — along with non-invasive blood glucose monitoring technology and continuous glucose monitoring-integrated nutrition coaching.

Our goal is to support proactive health management, lowering healthcare burdens on individuals, families and communities at large. I strongly believe that AI will revolutionize the digital health industry and simplify the wellness journey for everyone. As a global tech leader, Samsung is uniquely equipped to make this a reality with our mix of technology innovations and a growing ecosystem of partners.

Check out the photos below for a behind-the-scenes look at how Galaxy Unpacked 2025 captivated visitors with the Galaxy S25 series’ unparalleled AI capabilities and performance.

Packed and Pumped

▲ Excited Galaxy enthusiasts queue up in front of the SAP Center and the venue’s photo wall as they await entry.

Thrilled To Be Part of the Next Big Thing

▲ Spectators in the stands eager to witness the unveiling of the Galaxy S25 series and the next era of mobile AI innovation

Just Moments Away From Setting Foot on Stage

▲ Jay Kim, EVP and Head of Customer Experience Office at Mobile eXperience Business, Samsung Electronics (top), Rachel Roberts, Senior Manager of Smartphone Product Management at Samsung Electronics America (bottom left), and Cassie Smith, Senior Manager of Corporate Sustainability at Samsung Electronics America (bottom right) backstage moments before presenting

Sneak Peek of What’s To Come: Galaxy S25 Edge and Project Moohan

▲ Also on display at the Experience Zone behind the main stage were the Galaxy S25 Edge and Project Moohan, Samsung’s Android XR headset.

“The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices more naturally and effortlessly while trusting that their privacy is secured,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy S25 series opens the door to an AI-integrated OS that fundamentally shifts how we use technology and how we live our lives.”

Our Most Intuitive and Effortless Mobile Interactions Yet

With One UI 7,² the Galaxy S25 series is a true AI companion that understands the context of your needs and preferences and provides personalized AI experiences with privacy assured at every turn. It’s the starting point of a shared vision with Google to imagine Android with AI at the core, bringing together developers and partners from around the world.

AI agents with multimodal capabilities enable Galaxy S25 to interpret text, speech, images and videos for interactions that feel natural. Upgrades to Google’s Circle to Search³ make searching your phone screen more helpful, fast and contextual. Circle to Search now quickly recognizes phone numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap.

With Galaxy S25 series, you can also perform actionable searches with context-aware suggestions for next steps. Plus, Galaxy S25 makes it frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details.

Galaxy S25 also represents a breakthrough in natural language understanding, making everyday interactions easier. Simply ask and intuitively find a specific photo in Samsung Gallery or adjust the size of display fonts in Settings.

Just press and hold the side button to activate Gemini and perform seamless interaction across Samsung and Google apps, plus third-party apps such as Spotify. For example, find your favorite sports team’s season schedule and add it to Samsung Calendar — with a single command.

These intuitive interactions are elevated by expansions to Galaxy AI’s popular tools for communication, productivity and creativity. Galaxy S25 keeps calls organized with Call Transcript⁴ and summary. Writing Assist features such as summarizing content or automatically formatting notes can be enabled where texts can be selected, without needing to switch between applications. Drawing Assist⁵ unlocks fresh ways to bring ideas to life through combinations of sketches, text or image prompts.

Hyper-Personalized Experiences With Privacy Secured

In the era of AI, personalization goes hand-in-hand with privacy. On Galaxy S25, the Personal Data Engine⁶ powers personalized AI features by safely analyzing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language, or being guided through the day with Now Brief,⁷ which proactively offers suggestions accessible via Now Bar⁸ on the lock screen. All personalized data is kept private and secured by Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience that is unique to Galaxy.

Galaxy S25 also introduces post-quantum cryptography, safeguarding personal data against emerging threats that could increase as quantum computing evolves.

Because there is no privacy without holistic security, One UI 7 laid the groundwork for these innovations by introducing an extra, fortified layer of device safety designed for the age of AI and hyperconnectivity. Additional updates include added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.

Galaxy’s Most Powerful Performance Ever

The Galaxy S25 series is powered by the Snapdragon^® 8 Elite for Galaxy. With unique customizations by Galaxy, this is the most powerful processor ever on Galaxy S series, delivering a performance boost of 40% in NPU, 37% in CPU⁹ and 30% in GPU compared to previous generation. This power fuels the Galaxy S25 series’ ability to process more AI experiences on-device without compromise, including previously cloud-based AI tasks such as Generative Edit.¹⁰

Samsung and Qualcomm Technologies worked together to customize the Snapdragon^® 8 Elite for Galaxy. The Galaxy S25 series features advanced, efficient AI image processing with ProScaler¹¹ to achieve a 40% improvement¹² in display image scaling quality, while incorporating custom technology with Samsung’s mobile Digital Natural Image engine (mDNIe) embedded within the processor using Galaxy IP to enable greater display power efficiency.

Snapdragon^® 8 Elite for Galaxy is also equipped with Vulkan Engine and improved Ray Tracing, which makes for smoother and more realistic mobile gaming.

All intense device usage and AI processing run smoothly thanks to changed heat dissipation structure with 40% larger vapor chamber and a tailored thermal interface material (TIM) that delivers extra improvement in thermal efficiency.

Unleashing Truly Pro Creation

The Galaxy S25 series delivers ultra-detailed shots at every range with high resolution sensors and ProVisual Engine, setting a new standard for mobile photography. With a new 50MP ultrawide camera sensor upgraded from the previous 12MP, Galaxy S25 Ultra provides exceptional clarity and vibrancy.

10-bit HDR recording is now applied by default, offering four times richer color expression compared to 8-bit. Galaxy S25 can thus capture details in any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25.¹³ Based on powerful processor, Galaxy S25 analyzes movement and time to reduce noise more effectively. This integration allows detecting both moving and static objects with greater precision, ensuring sharper, cleaner footage in any scenario.

Galaxy S25 also introduces a range of tools once limited to specialized software, making advanced editing accessible for all. Now anyone can be a pro at editing photos and videos. Audio Eraser¹⁴ simplifies the removal of unwanted noise in videos. By isolating categories of sounds — including voices, music, wind, nature, crowd and noise — you can control what to tone down or eliminate entirely.

For a DSLR-like experience on mobile, Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW.¹⁵ Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise color grading options for more professional video production.

Portrait Studio¹⁶ has also been enhanced, allowing users to create personalized avatars with more true-to-life facial expressions. Filters introduces new analog-style filters, delivering film-like aesthetic for their photos and videos.

Durable Design Embracing a More Circular Approach

The Galaxy S25 series builds upon Galaxy’s ‘Essential Design’ grounded in ‘Simple, Impactful and Emotive’ elements. Galaxy S25 Ultra refines this essence into the slimmest, lightest and most durable Galaxy S series yet, with a rounded edge for a comfortable grip that complements the series’ aesthetic identity.

Galaxy S25 Ultra features durable titanium and the new Corning^® Gorilla^® Armor 2, a first-of-its-kind material that is more durable than glass. It combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, helping to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance.¹⁷

Every external component of Galaxy S25+ and S25 now includes at least one recycled material,¹⁸ as their metal frame incorporates recycled armor aluminum for the first time.¹⁹

In addition, while every Galaxy S25 series device uses a minimum of 50% recycled cobalt for its battery,²⁰ Galaxy S25 will be the first Galaxy smartphone to feature batteries made with recycled cobalt sourced from previous Galaxy devices or the batteries discarded during the manufacturing process. Samsung goes through multiple stages with its like-minded partners, from extracting cobalt from used batteries to re-using the recycled cobalt for the batteries of Galaxy S25.

Combined with seven generations of OS upgrades and seven years of security updates,²¹ the Galaxy S25 series ensures a reliable and optimized performance over a longer lifespan.

For greater peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs, and replacements, ensuring peace of mind for Galaxy users. Plus, Samsung is introducing the New Galaxy Club.²² For users who love having the latest technology, this flexible subscription model is designed to make owning and upgrading Galaxy devices more convenient than ever. Regional details and availability will be announced at a later date.

All Galaxy S25 devices will come with 6 months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with our most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as your personal AI research assistant.

Galaxy S25 Ultra will be available²³ in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ will be available in Navy, Silver Shadow, Icyblue and Mint.

For more information about the Galaxy S25 series, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Specification Table

*Specifications may vary by market.
*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

¹ Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.
² The official One UI 7 release will commence with the upcoming Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.
³ Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.
⁴ Call Transcript feature requires a network connection to receive calls. Samsung Account login required. Summary feature for Call Transcript is capable of automatically transcribing recorded calls when a certain number of characters is met and is under the character limit. Call recording may not be supported in some countries. Currently available on pre-installed Samsung phones and Voice Record app. Service availability may vary by language or region. Certain languages may require language pack download. Accuracy of results is not guaranteed.
⁵ Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
⁶ The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognizes select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyzes Samsung native applications.
⁷ Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection
⁸ Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.
⁹ AP performance improvements compared to Galaxy S24 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.
¹⁰ Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
¹¹ ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.
¹² Compared to Galaxy S24 series. Based on PSNR (Peak Signal-to-Noise Ratio) test.
¹³ Compared with low-light video capture on Galaxy S24 series.
¹⁴ Results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.
¹⁵ Expert RAW can be downloaded from the Galaxy Store. The app is available on Galaxy S20 or later models.
¹⁶ Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
¹⁷ Compared with Corning® Gorilla® Armor on Galaxy S24 Ultra.
¹⁸ Every external component of Galaxy S25+ and S25 including Front Screen, Back Glass Assembly, Metal Frame (Case Front), Side Key, Volume Key, and SIM Tray contain at least one recycled material.
¹⁹ The Metal Frame (Case Front) of Galaxy S25+ and S25 contains a minimum of 20% recycled aluminum by weight.
²⁰ A minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.
²¹ Galaxy S25 series will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider and market.
²² Terms and conditions apply. The New Galaxy Club service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for promotion benefit, registration may be required.
²³ Colors may vary by market and network provider.

Samsung Electronics and Corning Incorporated (NYSE: GLW) today announced that the Galaxy S25 Ultra will feature Corning® Gorilla® Armor 2, the industry’s first scratch-resistant, anti-reflective glass ceramic cover material for mobile devices. Samsung’s Galaxy S25 Ultra devices showcase this revolutionary innovation on their front displays, marking an impressive milestone in mobile display technology.

Gorilla Armor 2 is a landmark achievement in glass ceramic technology, combining superior toughness with excellent clarity on a smartphone display.

Samsung’s choice to incorporate Gorilla Armor 2 into its Galaxy S25 Ultra devices underscore the enduring collaboration between Samsung and Corning and the two companies’ shared commitment to innovation and customer satisfaction.

“The Galaxy S25 Ultra represents significant progress toward providing our users with the most resilient mobile experience yet,” said Kwangjin Bae, EVP and Head of the Mechanical R&D Team of Mobile eXperience Business at Samsung Electronics. “Our partnership with Corning continues to push boundaries in display performance, ensuring that we meet the evolving needs of consumers worldwide.”

Compared to first-generation Corning® Gorilla® Armor, Gorilla Armor 2 offers enhanced durability — devices equipped with Gorilla Armor 2 are even better able to withstand the rough and unpredictable nature of daily life. Specifically, when dropped on rough, challenging surfaces, Gorilla Armor 2 is engineered to better resist damage, such as breakage, more effectively than ever before.

Gorilla Armor 2’s anti-reflective properties dramatically reduce surface reflections in both indoor and outdoor ambient settings. These properties can enhance the display contrast ratio, delivering an exceptional user experience in various lighting conditions.

In Corning lab tests, Gorilla Armor 2 survived drops of up to 2.2 meters on a surface replicating concrete. Alternative glass ceramic materials failed when dropped from one meter. Additionally, Gorilla Armor 2 maintained its exceptional scratch resistance, demonstrating over four times more scratch resistance than competitive lithium-aluminosilicate cover glasses with an anti-reflective coating.¹

“Samsung and Corning have a long history of collaborating to provide consumers with the most advanced and innovative technologies,” said David Velasquez, Vice President and General Manager, Corning® Gorilla® Glass. “With Gorilla Armor 2, we offer consumers an unparalleled user experience with the first durable, optically advanced glass ceramic cover material ever used on a Galaxy mobile device.”

About Corning Incorporated
Corning (www.corning.com) is one of the world’s leading innovators in materials science, with a 170-year track record of life-changing inventions. Corning applies its unparalleled expertise in glass science, ceramic science and optical physics along with its deep manufacturing and engineering capabilities to develop category-defining products that transform industries and enhance people’s lives. Corning succeeds through sustained investment in RD&E, a unique combination of material and process innovation, and deep, trust-based relationships with customers who are global leaders in their industries. Corning’s capabilities are versatile and synergistic, which allows the company to evolve to meet changing market needs, while also helping its customers capture new opportunities in dynamic industries. Today, Corning’s markets include optical communications, mobile consumer electronics, display, automotive, solar, semiconductors and life sciences.

¹ Performance claims for Corning® Gorilla® Armor 2 are based on Coring’s internal lab testing. Actual performance may vary.

Save Special Moments in Videos as GIFs

▲ AI Select can isolate a specific moment in the middle of video to be downloaded as a GIF.

Sometimes there can be a certain moment in the middle of a video you’re watching that you simply want to save separately or watch on repeat. Downloading the whole video, finding that exact part and editing it, however, can be quite a time-consuming task. Whether you want to capture a warm moment with your family to cherish the memory or analyze your golf swing in detail to practice over and over again, AI Select can get the job done. While watching the video, simply open the quick panel, tap the AI Select icon and save the desired portion as a GIF.

Scan What’s in Your Fridge, Receive Recipe Recommendations and Save Them as a Samsung Note

▲ The Galaxy S25’s AI agents analyze the contents of a refrigerator and recommend recipes.

For those who enjoy cooking, there’s nothing more exciting than trying out a new recipe. When you’re out of ideas for what to cook, the Galaxy S25 series can be just the solution you need. Use the camera to snap a photo of what’s in your fridge, and Galaxy AI will analyze the items, recommend recipes and thoroughly guide you through the cooking process so you can transform ordinary ingredients into extraordinary dishes.

Enter Some Text and Watch Galaxy AI Draw a Masterpiece

▲ Drawing Assist generates an image of a cat watching fireworks using text input.

With visual content increasing in importance by the day, the tough job of synthesizing and producing high-quality images in bulk has never been in higher demand. It’s only natural to imagine a dream world where AI could dramatically streamline the workload by generating all kinds of vivid images by typing text? That world is no longer an imagination with the Galaxy S25 series’ Drawing Assist and its limitless possibilities. With Drawing Assist, anyone can easily create stunning images using simple text input. For example, typing “watching fireworks” after drawing a very rough sketch of a cat with your finger or an S Pen and will generate images of a cat watching fireworks in a variety of styles, including visual aids, 3D and illustrations. These images can then be used for social media content, visual training materials presentations and more.

Find the Best Flight Deals, Share With Friends and Save Onto Samsung Notes in an Instant

▲ Galaxy AI searches for flight tickets online and seamlessly sends the results to friends.

Let’s say you’re planning a trip from San Francisco to New York City with a friend. The process would normally take a lot of time and effort to compare flights online, find the best deals and coordinate schedules. It’s a different story, however, with Galaxy AI. All you need to say is “Find direct flights to New York City and send them to Tony Kim,” and Galaxy AI will search for the best flight deals in real time and send the results to your friend Tony in one smooth, continuous action. It can also save those flight search results onto Samsung Notes so you can refer to them whenever you wish. In other words, Galaxy AI seamlessly moves across apps to carry out commands and make your trip planning much easier.

Translate Menus, Receive Recommendations and Order With Confidence at Restaurants Abroad

▲ Galaxy AI translates a restaurant menu and recommends dishes under 50 euros.

Trying out the local cuisine is one of the most enjoyable parts of traveling, but language barriers can sometimes prove to be quite an issue when ordering at a restaurant. That issue, however, is no longer a concern with Galaxy AI. Suppose you’re at a restaurant in Paris and the menu is all in French. Press the side button on your Galaxy S25 and simply say, “Scan the menu and recommend me something under 50 euros.” The smartphone will instantly translate and recommend menu items under your budget. Go even further by telling Galaxy AI to order that recommended menu in French and soon, you’ll realize that communicating with a waiter in Paris is nothing to fret about.

Dig Up That One Photo You Thought You’d Never Find

▲ Galaxy AI searches through your Samsung Gallery via voice command to find the photo you’re looking for.

When returning home from a trip abroad, you’ll often find yourself looking through thousands of photos to relive the excitement and memories. Don’t worry if you can’t find that one picture in the sea of photos saved in your Samsung Gallery because the Galaxy S25 series will come to the rescue. Simply say, “Find that photo of me eating pizza with my friends in Seoul last year,” and Galaxy AI will recognize your voice to then really show you photos only of that one pizza night in Seoul you enjoyed with your friends last year.

Erase Unwanted Objects and Noise in the Background To Perfect Your Photos and Videos

▲ Galaxy AI removes unwanted objects and people in the background of an image in your Samsung Gallery.

Suppose you come across a small problem while organizing your photos from a recent trip to the beach: the photos you took with the sun setting in a brilliant blaze boast a beautiful background and perfect composition, but captured other tourists in the frame besides yourself. This is precisely when the Galaxy S25 series’ Generative Edit comes in handy. Click on Galaxy AI in the Samsung Gallery, select the unwanted objects or people you want to erase, and Galaxy AI will remove them with precision, right down to their shadows.

Video editing features have evolved as well. Audio Eraser can analyze the audio in a video to then isolate and delete unwanted sounds in the background. This automatic removal of unwanted noise can be useful for videos recorded in all kinds of situations, from travel and events to interviews and more, as users no longer need to waste time on complex audio editing.

The process starts by collecting previously used Galaxy smartphones, such as those from trade-in programs. The batteries are carefully dismantled, discharged and shredded to safely recover cobalt. Then, the shredded fragments are processed into “black mass,” a powder mixture containing cobalt and other metals. The black mass undergoes further processing to extract cobalt, which is then used to produce cathode material — an essential component of smartphone batteries. The remaining cobalt goes through the final stage of the battery manufacturing process, becoming an integral part of the new Galaxy S25 batteries, with each Galaxy S25 battery featuring 50% recycled cobalt.²

Samsung will continue to expand the use of our new recycled cobalt batteries into our ecosystem to accelerate circularity.

Check out the video below to learn more about how Samsung’s innovative Circular Battery Supply Chain is paving the way for a more sustainable future.

¹ Inclusion may differ by markets.
² A minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.

Last month, Samsung launched the One UI 7 beta program, setting new standards for mobile AI. Anticipation for the program was higher than ever, with the first round of beta users registering at more than twice the rate of the One UI 6 beta.

One UI 7 seamlessly integrates AI agents and multimodal capabilities into every touch point, simplifying complex tasks to make each user interaction feel more natural, intuitive and uniquely personal.

One UI 7 will be officially released with the upcoming Galaxy S series devices. Check out the quotes below to see what reviewers have to say about One UI 7 beta:

9to5Google

“Samsung has absolutely nailed it this year.”

BooredAtWork

“Galaxy devices are going to change forever with One UI 7, and I think a lot of people are going to be impressed with what they see.”

PhoneArena

“Well, it seems that One UI 7 is shaping up to be a smash-hit success.”

TA Tech Tips

“One UI 7 is going to turn your phone into an AI absolute powerhouse. Go check it out, it is absolutely awesome.”

TechRadar

“Samsung kicked off the Great Smartphone AI Craze of 2024 with its Galaxy AI feature suite in January, and the company has continued to improve its AI features with each new update to One UI.”

XeeTechCare

“I have to say Samsung is off to a fantastic start. I know there’s going to be a lot more AI-related features coming in as well. This is just the beginning.”

The hologram projections showed a variety of images representing common memories users might capture and share through mobile devices, from marine life and exotic plants to sports highlights and a lantern-filled sky. These displays hint at the more intuitive mobile experience users around the globe can expect from Galaxy AI, while also giving a glimpse of the new features set to arrive with the next Galaxy S series lineup.

The immersive experience debuted January 15, projecting the never-before-seen holographic installations and featuring large-format, scalable 65-foot by 50-foot visuals positioned 100 feet above the ground. In addition to the installation going live in London, on-site social posts have further amplified expectations worldwide.

▲ Hologram OOH for Galaxy Unpacked 2025 at Shoreditch in London, U.K. on January 15

Each year, Samsung reinvents “Over the Horizon,” crafting new arrangements that reflect the company ‘s commitment to innovation. In 2024, the theme embodied the convergence of tradition and modernity through a gugak, or traditional Korean music, orchestra. For 2025, the vibrant tempo of big band jazz weaves the journey of One UI into the passage of time and the rhythm of everyday life. This rendition evokes an ideal day and a hopeful future, brought to life through vivid instrumental combinations and lively grooves.

▲ The “Over the Horizon” 2025 music video

The 2025 arrangement was created by Los Angeles-based pianist and composer Jacob Mann, with recording and mastering in Dolby Atmos overseen by engineer Will Kennedy.

Mann infused the piece with his unique interpretation of the “rhythm of the day,” shaping the composition to reflect the natural progression of time.

“I divided the course of a day into sections to convey the anticipation of tomorrow over the horizon. The music begins with the soft piano melodies of the morning and transitions to the vibrant energy of a night out in the city, featuring instruments like saxophones, brass and trumpets,” he explained behind the scenes . “Creating this piece felt like playing in a sandbox as a child, giving me the freedom to explore various inspirations on the piano and connect all the sections to flow naturally around the main melody.”

To bring Mann’s vision to life, Kennedy created an immersive recording environment that highlighted the essence of big band jazz. Using carefully optimized microphones and strategically placed speakers, he was able to capture a raw, authentic sound that makes the listener feel as if they are part of the performance.

▲ A behind-the-scenes look at the making of “Over the Horizon” 2025

* Actual UX/UI may vary.

For over a decade, people all over the world have consistently enhanced their productivity and creativity by turning to Galaxy smartphones. Chief among them, the Galaxy S Ultra series, which is built on a legacy of innovation of our Galaxy Note series has become synonymous with boundless creativity and is loved by countless Galaxy fans.

With its incredible power, expansive screen and iconic S Pen, Galaxy S Ultra is renowned for helping people seamlessly follow their inspirations or capture ideas anytime, anywhere – even without unlocking the phone and digging for a note-taking app.

Creativity Like Never Before

Last year, Samsung Electronics introduced Galaxy AI, ushering a new era of mobile experiences. This groundbreaking technology helped the Galaxy S Ultra series evolve into an even more indispensable tool for maximizing creative freedom. And now, your creativity is about to reach new heights.

Sketch to Image, now integrated into Drawing Assist, is now evolving. Utilizing more than a single input, like drawing with the S Pen or one’s finger, to a multimodal experience. Now, users can breathe life into their ideas by sketching them, describing the image they want with text or using voice commands to tell their Galaxy smartphone what to draw. If it can be envisioned, Galaxy AI can create it.

Let’s say you just want to really let your imagination run wild. With Galaxy AI’s multimodal capabilities, you can draw a cat using S Pen and then, type a “spacesuit” to put that cat in a space suit and send it to outer space. Or picture your dream home. Using the S Pen, you can make a quick drawing of the facade. But maybe you’re not sure where you want that dream home to be. Simply type some possible locations, like “by the beach” or “up in the mountains” and Drawing Assist will help you see your future home in a new light.

From Note to Ultra and Beyond

This level of creative freedom is built on a legacy of innovation that began in 2011, when we introduced the Galaxy Note to redefine what was creatively possible on a smartphone. That power and spirit of innovation lives on through the Galaxy S Ultra series, and it continues to evolve with Galaxy AI.

With One UI 7, Samsung’s first integrated AI platform, Galaxy smartphones will become true AI companions that understand natural language through text, speech and images. They will set a new standard of multimodal mobile AI for unprecedented creativity. But this is just a preview – tune into Galaxy Unpacked on January 22 to see how the next Galaxy S series can truly unleash your creativity.

On January 22, Samsung Electronics will host Unpacked in San Jose. Join us as we unveil a new chapter in mobile AI — premium Galaxy innovations that bring seamless convenience into every moment of your life. The event will be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel beginning at 10 a.m. PT, 1 p.m. EST, 6 p.m. GMT and 7 p.m. CET.

Stay tuned and make sure to visit news.samsung.com/global/ for all upcoming teasers, trailers and updates ahead of Unpacked 2025.

A few weeks ago, we launched the One UI 7 beta program. It marked the start of a new era with the first AI-integrated operating system, a true AI platform that vastly improves mobile experiences for users through unprecedented personalization.

Galaxy’s approach to AI personalization, from our launch of the first AI phone to our continuous innovation of on-device AI, is to never compromise on privacy. We know you want the benefits of mobile AI that truly understands you. You want a phone, tailored to your lifestyle, that adds to what you can do while removing everyday barriers — all with no risk of personal information being misused.

In anticipation of the next standard-setting Galaxy S series smartphones, we’re giving Galaxy users greater peace of mind alongside greater personalization. That’s why we’ve created the Personal Data Engine, a powerful privacy advancement that ensures on-device, cross-app personal data protection.

Personalized data is stored in a secure space, carefully safeguarded by an encryption key that’s managed by Knox Vault. That’s the same trusted platform used to secure the most sensitive information on your smartphone, such as your biometric data. And as an added layer of protection, post-quantum cryptography future-proofs the security of your data against rising quantum computing threats.

* Actual UX/UI may vary.

On this fortified foundation of privacy, we’re opening up more possibilities for mobile experiences tailored to your life, only with Galaxy.

One defining element of One UI 7 is Now Bar, which gives personalization a new meaning by seamlessly integrating your everyday actions and most-used apps into your lock screen. It’s where you’ll control your entertainment, time your next personal best workout, get directions to your next meeting or start communicating in other languages.

Now Bar will also be an access point for the most comprehensively insightful experiences ever on Galaxy. Now, your phone won’t just ping you, it will power your lifestyle.

Imagine you’re packing for a trip from Seoul, Korea, to San Jose, California. While you get ready, your phone offers a prompt to create a folder of your essential apps for quicker access. So you don’t miss your flight, it lets you know when it’s time to leave for the airport. It even provides a curated travel playlist to set the mood for your long flight.

With a single swipe, you can access the weather forecast — no need to search or check various apps. Throughout your trip, your phone captures the magic of each moment, and as each day winds down, it helps you relive the highlights.

Morning and night, Galaxy AI will keep you both informed and inspired with actionable tips and recommendations¹ uniquely tailored to your life. Game-changing personalization with privacy you can always trust. This is the next evolution of Galaxy AI.

¹  Some features may require Samsung Account login. Service availability may vary by country, language, device model, apps.

Enhanced AI Enables More Intuitive User Experiences  

One UI 7 brings powerful updates to Galaxy AI features¹ including advanced writing assist tools. Integrated into AI OS, they allow users to boost their productivity where texts can be selected, without needing to switch between applications. This capability expands on the powerful writing assist tools already available to Galaxy users, offering AI-powered options to summarize content, check spelling and grammar, and automatically format notes into bullet points.

Upgraded call features with One UI 7 push the boundaries of communication and connection through call transcripts, with support for 20 languages.² When call recording is enabled, recorded calls will automatically be transcribed for reference later on, eliminating the need to take notes manually while multi-tasking.

Bold New Design for Greater Personalization and Control  

One UI 7’s powerful AI features come with a significant new look, based on a new notification system that streamlines communication with easy access from the device’s lock screen. It includes Now Bar, which highlights relevant activities across various features like Interpreter, Music, Recording, Stopwatch and more. By offering instant access to important notifications, Now Bar reduces the need to constantly unlock the device and allows users to engage with key information effortlessly. Set to be supported on upcoming Galaxy S series devices, Now Bar will transform the lock screen experience, which will continue to evolve with more intelligent experiences in the future.

These feature upgrades are all anchored in a simple, impactful and emotive design. Together, these principles shape streamlined and cohesive experiences for Galaxy users. Defined by bold, iconic design choices, One UI 7 reduces visual clutter and fosters an inviting experience designed to resonate with users on a personal level and enable intuitive mobile experiences across AI features.

A simplified home screen, redesigned One UI widgets and lock screen — among other features — work together to grant users granular control over every detail and make customization intuitive and seamless.

A redesigned camera UX allows more intuitive control over advanced settings. Camera buttons, controls and modes have been reorganized to make it easier to find the features you need and to give you a clearer preview of the picture you’re taking or the video you’re recording.

For Pro and Pro video modes, the manual settings layout has also been simplified, making it easier to focus on the picture or video you’re shooting. A new zoom control is available when you’re recording in Pro video mode, allowing you to control the zoom speed for smooth transitions.

The official One UI 7 release will commence with upcoming Galaxy S series devices, featuring additional AI capabilities including enhanced on-device AI functions, starting from the first quarter of 2025. In line with Samsung’s commitment to extend its OS upgrade policy, the update will gradually roll out to other Galaxy devices.

The One UI 7 beta program will be first available for Galaxy S24 series devices in Germany, India, Korea, Poland, the U.K. and the U.S., from December 5. Galaxy S24 series users can apply to join the beta program via Samsung Members.

¹ Screen image simulated for illustrative purposes. Actual UX/UI may vary.
² Supporting total of 29 languages including local dialects: Arabic, Chinese (China mainland, Hong Kong, Taiwan), English (Australia, India, United Kingdom, United States), Dutch, French (Canada, France), German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese (Brazil, Europe), Romanian, Russian, Spanish (Mexico, Spain, United States), Swedish, Thai, Turkish and Vietnamese. Features may vary depending on each country or region.

Knox Matrix Unlocks Ultimate Transparency

Knox Matrix is Samsung’s vision for the future, enhancing protection through multi-layered, intelligent threat monitoring between connected Samsung devices. One UI 7 sets the foundation for the next frontier of security.

• Knox Matrix monitors devices through Trust Chain, a secure private blockchain — and the new Knox Matrix dashboard introduces an easier way to maintain transparent security across a connected device ecosystem. With One UI 7, it’s more intuitive than ever to check the security status of multiple Samsung smart devices, including Galaxy mobile devices, TVs and home appliances, at a glance. When all connected devices are up to date and no risks are detected, they will show as ‘green,’ or secure. Users can also see if a device is at risk, and the dashboard will prompt an actionable recommendation to mitigate the threat.
• A new recovery method for Enhanced Data Protection adds ease and convenience to the process of retrieving data stored on Samsung Cloud. Enhanced Data Protection keeps connected devices synchronized and secure, also ensuring that if access to a trusted device is lost, users have a backup plan to prevent the loss of their data. With One UI 7, users can now transfer recovered, private data to a new device by verifying the lock screen factor — whether pin, pattern or password — of their previous device.
• As part of Knox Matrix’s Credential Sync, Samsung has developed new ways to manage and secure identities and credentials for today’s hyperconnected world in the form of passkeys.² With One UI 7, users can now create and use passkeys to log into their Samsung Account. As digital authentication credentials, passkeys enable a faster, easier way to securely log in to apps, devices and websites — so users can safely sign into their TVs, AI Family Hub refrigerator and more, simply by using the fingerprint sensor on their smartphones.

Maximum Restrictions Boost User Control

Maximum Restrictions establishes a powerful line of defense against today’s cyber threats. One UI 7 further enhances user choice with new features designed to protect those who may need additional safeguards. Maximum Restrictions has been updated with added controls for network connections so users can enjoy the peace of mind that comes from boosted protection without losing access to key device functionalities. Thanks to the added controls, users have the choice to block 2G service and prevent data from being intercepted when connected to potentially unsafe networks. Users can also prevent unintended automatic reconnection to certain Wi-Fi networks³ that may be less secure, ensuring data remains private while still having the option to connect manually if desired.

This update enhances Maximum Restrictions’ existing suite of protections for Samsung Messages and Samsung Gallery, which allows users to remove location data in shared photos, prevent automatic attachment downloads and block hyperlinks, previews and shared albums.

More Security Settings Bring Added Device Protection

One UI 7 introduces even more ways users can adjust security settings to best suit the ways in which they use their device. Users can choose to block USB connections to prevent any other access through the USB port while the device is locked, except for battery charging.

To protect against malicious apps that come from sideloading, One UI 7’s new Safe Install system works alongside Auto Blocker to send a warning when a user attempts to download from an unauthorized source, alerting them of security risks and preventing unintentional sideloading on Galaxy devices worldwide.⁴

Theft Protection Enhances Data Privacy

One UI 7 introduces new features available only on Galaxy devices to the Android suite of theft protection solutions, enhancing the safeguards in place to ensure personal data remains secure even when devices are lost or stolen. In addition to Theft Detection Lock,⁵ Offline Device Lock and Remote Lock, Galaxy users can now leverage additional security measures in Identity Check, an opt-in feature designed for when a device’s PIN becomes compromised. If suspicious activity is detected, users can rest assured that these Galaxy-exclusive protections will kick in.

• When in an unfamiliar location, biometric authentication will be required to make any changes to important security settings that could put personal information at risk.
• As an added safeguard, a one-hour security delay will prevent unauthorized users from making any immediate changes to the device.

One UI 7 is the next step in Samsung’s commitment to privacy on AI, introducing advanced security features to ensure complete protection in the era of AI. The official One UI 7 release will commence with upcoming Galaxy S series devices, featuring additional AI capabilities including enhanced, hardware-dependent on-device AI functions, starting from the first quarter of 2025. In line with Samsung’s commitment to extend its OS upgrade policy, the update will gradually roll out to other Galaxy devices.

The One UI 7 beta program will be first available for Galaxy S24 series devices in Germany, India, Korea, Poland, the U.K. and the U.S., from December 5. Galaxy S24 series users can apply to join the beta program via Samsung Members.

¹ Availability, features and specifications provided in this article are subject to change and may vary by market and/or model. Screen image simulated for illustrative purposes. Actual UX/UI may vary.
² Timing of availability may vary by region, network provider and/or model.
³ Maximum Restrictions prevents automatic, unintended reconnection to less secure networks, which may include Open, Opportunistic Wireless Encryption (OWE) or Wired Equivalent Privacy (WEP). This protects users from device traffic that may be interrupted.
⁴ Availability and timing will vary by market, OS version and/or model.
⁵ Timing of availability may vary by region, network provider and/or model.