Developing the Galaxy S24 series has been the most rewarding period of my career. As an engineer, I have witnessed many examples of incredible innovations, but AI is the most transformative technology of the century. Few engineers get the chance to be involved in something with such seismic potential. It brings great change, not only for Samsung and the mobile industry but for all humankind.

When integrated into phones, AI is, to put it simply, a revolution. This is a new era for mobile experiences and Samsung Galaxy has a leading role to play in it. Mobile devices will become the primary access point for AI, and Samsung Galaxy — with our broad and comprehensive product portfolio, heritage of innovation and philosophy of open collaboration — is in a great position to accelerate its global expansion. We will make mobile AI easy to access and ignite new possibilities for all.

Opening Up New Possibilities

As we pioneer groundbreaking experiences in mobile AI, we’ve thought a lot about how this new and exciting technology can enhance our lives and inspire society’s next steps. Applied with care and consideration, Galaxy AI¹ helps people communicate beyond borders, complete everyday tasks easily and so much more.

Since the launch of the Galaxy S24 series, we’ve had great feedback about how people actually use Galaxy AI features in their daily lives. One of the most welcomed AI features is Circle to Search² with Google, an incredible new tool for intuitive discovery. Our communication tools for removing language barriers, such as Live Translate,³ Chat Assist⁴ and Interpreter, have captured the imagination of many. People also love Photo Assist, our tool for creativity powered by our ProVisual Engine.

Again, we’re only getting started. While developing the Galaxy S24 series, we had many ideas and concepts that we wanted to bring to life. Galaxy users will be able to enjoy more Galaxy AI features that build on these ideas and concepts over time as Samsung continuously enhances and grows the mobile AI experience.⁵

Moreover, we are already planning next steps for Galaxy AI beyond smartphones — optimizing it for various categories of devices across various services. In the near future, select Galaxy wearables will use AI to enhance digital health and unlock a whole new era of expanded, intelligent health experiences. Samsung will keep enriching and expanding Galaxy AI experiences across categories through collaborations with more industry-leading AI partners.

The Next Big Thing Is YOU

Over the past year, we frequently asked ourselves what users want or need and what they could achieve with a little assistance. These questions inspired the Galaxy S24 series, our first AI phone that invites users to imagine how their lives could change thanks to AI. It is the phone of the future — shaping the standard of mobile AI and defining this emerging category of AI phones.

Of course, there are challenges and responsibilities to consider. AI models in training are still susceptible to hallucinations, and the debate on intellectual property rights continues. It is crucial that companies openly collaborate to carefully define AI experiences, so users can confidently and reliably enjoy their new abilities.

It’s also important to raise the standards of security and privacy in this new era of data-intensive mobile experiences. That is one of the reasons we’ve taken a hybrid approach that combines on-device and cloud-based AI. Besides ensuring seamless usability, this lets users limit some features to function entirely on-device, giving them greater control over what they do with their data. We remain committed to enhancing Galaxy device security and privacy by providing users with transparency and choice.

In this new era of mobile AI, it is no longer a question of what any phone can do, but what individuals can achieve with the right tools. The Galaxy S24 series provides just some of those tools and I can’t wait to see what you will do with them. It is you who decides what’s possible, useful and meaningful. The next chapter of mobile experiences does not belong to us. It belongs to you, our Samsung Galaxy users.

¹ Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.
² Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.
³ Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Calls must be made using the native Samsung dialer. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.
⁴ Requires Samsung account log in and internet connection.
⁵ Features and supported devices to be confirmed. Some Galaxy AI features already announced for Galaxy S24 series will be available on Galaxy S23 series, S23 FE, Z Fold 5, Z Flip5 and Tab S9 series via software updates. Availability may differ depending on model and region.

Whether it’s K-pop group TXT taking the stage at the Gocheok Dome during January’s Galaxy Unpacked livestream or the intimate moment when rings are exchanged at a wedding, Galaxy S24’s ProVisual Engine uses upgraded hardware and new AI capabilities to bridge the gap and get you that incredible zoom shot every time.

Introducing the ProVisual Engine — Galaxy S24’s Imaging Powerhouse

Newly introduced on the Galaxy S24 series, the ProVisual Engine is a suite of AI image capture and editing tools dedicated to enhancing every step of the creative journey, from setting up a shot to taking and editing it. It includes Nightography, AI Zoom, Instant Slow-mo, Edit Suggestion, Generative Edits and Super High Dynamic Range (HDR).

While AI is front and center on the Galaxy S24, it has been playing a role in enhancing content creation since the Galaxy S10 series, which applied AI models, Neural Processing Units (NPUs) and large-scale datasets. Compared to those initial capabilities, the Galaxy S24’s ProVisual Engine sports 112 AI models — 28 times more than Galaxy S10 — and 13 times the NPU performance for an intelligent Galaxy photography experience like never before.

Optimized Zoom Every Time With the Quad Tele System

Think about how problematic distance can be when you’re hoping for a memorable photo. Say it’s graduation time and you want to zoom in on your daughter on stage to capture her excitement, but you hesitate over fears of a blurry image. And do you even have the optimal settings? With the Galaxy S24 Ultra’s versatile Quad Tele system, you get optical quality zoom at any magnification up to 10x without needing to worry about which lens or mode to select. Just zoom and capture the moment — your ecstatic graduate, diploma in hand.

▲ The image used in this gif is for illustrative purposes only.

How the Quad Tele System Works

Research shows that among users, there is a strong demand for greater flexibility between the 3x and 10x zoom range. That’s why the Quad Tele System was created, enabling optical quality images at 2x, 3x, 5x, 10x and every step in between — so users can enjoy the best image no matter where their zoom slider comes to rest. Samsung utilizes different techniques and technologies to achieve this for each magnification level.

• 2x & 10x – Pixel binning, specifically tetra binning, works by combining four smaller pixels into one larger pixel. This technique allows the ProVisual Engine to convert a huge 200MP image into a refined 50MP image. It intelligently crops out a 12MP section, resulting in a detailed 2x zoom photo derived from a high-resolution 1x image. Likewise, for a 10x magnification optical quality, a 50MP image at 5x zoom is reduced to 12MP, producing a 10x zoom shot with rich, clear detail. Here, AI-powered super resolution enhances clarity while creating the 10x image. At every step of the imaging process, across all ranges, AI-powered multi-frame processing (MFP) is applied to ensure crisp, accurate shots.
• 3x & 5x – At 3x and 5x, the Galaxy S24 Ultra uses dedicated optical lenses. At 5x, thanks to a new 50MP sensor twice the size of previous models, much more detail is possible. It can also take clearer and less noisy shots in the dark thanks to 60% larger pixels.
• Enhanced ISP – Great zoom isn’t just about magnification. It’s also about clarity, and that’s where the Galaxy S24’s improved Image Signal Processing (ISP) comes in. Applied to both front and rear cameras, this improved ISP analyzes segments of an image to understand what’s going on in the scene so it can apply sophisticated editing and fine-tune specific aspects of the image such as sharpness, skin tone and noise reduction while also enhancing details. Hardware-based ISP is used for optical quality images at 2x, 3x and 5x zoom. Previously, AI ISP was only applied to 30x zoom and higher; however, now AI ISP also enhances the clarity of digital zoom at levels in between 1x, 2x, 3x, 5x and all other levels.

It’s AI that tags along throughout your workday. On your subway commute, it suggests an eloquent response to your boss’s email. In the afternoon, it live translates a call with your global team and provides a summary and transcript immediately after. At night, it helps you archive all the resources and materials you gathered during another dizzying day of multitasking — in seconds.

For all the talk about AI transforming work, the game changer for the workforce is AI that goes everywhere you go. In other words, AI that’s as mobile as your mobile device.

Enter Galaxy S24, the first AI-powered phone.

With Galaxy S24, Samsung is harnessing AI to deliver new dimensions of personal convenience, productivity and communication into our daily lives. The impact will be profound in the world of work, where being productive on the go has become part of the job.

Here’s how several of the device’s features, powered by Galaxy AI, transform how we work:

Removing Communications Barriers

Businesses today routinely link up across borders and time zones to pursue new market opportunities. Accuracy and speed are a must, but international communication can create misunderstanding, swirl and delays. Galaxy S24 helps professionals collaborate more effectively whether they’re at the office, working from home or somewhere in between.

Real-time, two-way translation on conference calls: You’re setting up a conference call with a potential business partner in an overseas company. You want it to go as smoothly as possible, but you’re concerned about the language barriers.

Galaxy S24’s Live Translate translates phone conversations in real time, ensuring you’ll be as clear, creative and professional with overseas colleagues or clients as you’d be in your own language. Offered in 13 languages at launch, Live Translate provides two-way translation on both devices, even if one party isn’t using a Galaxy — or even a smartphone.

Translated and tailored tone for professional emails or texts: It’s your first day in a new job, and you want to make a good impression in your first email to your colleagues.

With Galaxy S24’s Chat Assist, you’re offered different AI-generated options on how to restructure your message and writing style, so you get the tone just right. Whether it’s drafting a catchy social media post or a formal email to your boss, this feature is accessible right from the Samsung Keyboard, so you can use it on any application and make sure you hit the appropriate note every time. And if you’re working with a colleague overseas, Chat Assist’s availability in 13 languages allows you to do all this in a language you don’t even speak.

Converse face-to-face without language barriers: As a small business owner attending an expo on emerging market trends, you spot a renowned expert in your niche from a popular YouTube business page. You want to pick her brain, but you know from the show that she speaks Italian, and you don’t.

Interpreter takes live translation out of the call app and into the physical world. With this feature, Galaxy S24 becomes a real-time, in-person translator. Because the tool splits the phone screen into two horizontally, each person can show instantly translated text to the other, along with accompanying audio. It also lets you select the language you need and communicate smoothly and professionally with anyone around you.

Organize Your Phone and Your Thoughts

Although our phones provide a handy way to capture ideas, research projects and arrange meetings, organizing all that on a handheld device can be a challenge. Using responsive Galaxy AI capabilities, however, Galaxy S24 intelligently organizes your phone, so you stay focused on the big picture.

Keep your documents and plans organized: Deep into a work project, you realize the relevant resources you need are scattered everywhere: long emails, detailed articles, PDFs and more. If you could pull everything together into one cohesive format, it would save you hours of laborious notetaking and file conversion.

Thanks to the Note Assist feature, you can generate, read and save abridged versions of all your materials in a few taps of your finger, transforming the daily churn of documents into a well-structured archive. By pulling up a document, Note Assist prompts you to save its content straight to your Samsung Notes app. Once there, the feature can auto format the text and correct spelling mistakes before creating a simple or detailed bullet point summary of the whole document above the main text so you can see all the key points at a glance whenever you need to.

The feature can also extract and summarize text straight from physical books and papers and can translate notes into other languages, while its Browsing Assist capabilities can turn long, detailed articles into succinct summaries.

Accurately document everything: It’s a classic dilemma: You’re in an important work meeting, and you need to take detailed notes while at the same time staying focused and making contributions. With Galaxy S24, you can have it both ways.

Transcript Assist creates full, accurate records of meetings and conversations. Simply record the meeting using the native Samsung voice recording app, and afterwards Transcript Assist will offer to convert it to text, with sentences separated according to individual speakers. Once you’ve got your transcript, you can share it with your colleagues as is, or send it to Samsung Notes and add an AI-generated bullet summary to it using Note Assist.

If you have preexisting audio files recorded without Transcript Assist, the feature can convert these files to notes using Text to Audio.

When it comes to work, the power of having AI on our mobile devices goes beyond automating mundane tasks. Galaxy S24 illustrates how technology can dramatically improve how we work, think and create — by being indispensable, mobile and close at hand.

Galaxy Experience Space NYC

Single Take

Photo Assist

Samsung Electronics announced the global availability of the new Galaxy S24 series, which has received an impressive number of pre-orders thanks to its transformational Galaxy AI capabilities. Following the announcement, the new Samsung Galaxy S24 series achieved a double-digit increase in pre-order sales compared to its predecessor with above 65% of consumers opting for the most premium Galaxy S24 Ultra.

“The launch of the Galaxy S24 series demonstrates our initial step toward a new era of AI phones that go beyond the current smartphone,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Designed to be an essential part of our daily lives, Galaxy AI will permanently change the way people interact with the world. We can’t wait to see how our users enhance and empower their everyday lives with Galaxy AI to open up endless possibilities.”

Galaxy AI delivers innovative and practical AI features to help transform the way we communicate, create and discover the world. From barrier-free communication through features like Live Translate and Chat Assist to a new standard for search provided by Circle to Search with Google,¹ AI will improve nearly every experience that Galaxy S24 users can enjoy. The new ProVisual Engine, a suite of AI-powered camera tools, maximizes creative freedom, from image capturing with new zoom capabilities to editing with the help of generative AI.

Samsung goes even further to democratize these latest innovations so more users can enjoy these enriched experiences. More language options will be available for AI features, in addition to the current 13 languages. Most Galaxy AI experiences will also be extended to previous models through software updates, including the Galaxy S23 series, S23 FE, Z Fold5, Z Flip5 and Tab S9 series. Lastly, in Samsung’s commitment to a longer and reliable product lifecycle, Galaxy S24 series now offers seven generations of OS upgrades and seven years of security updates.

From January 31, the Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 will be widely available through carriers and retailers and on Samsung.com. The Galaxy S24 Ultra comes in Titanium Gray, Titanium Black, Titanium Violet and Titanium Yellow. The Galaxy S24+ and Galaxy S24 are available in Onyx Black, Marble Gray, Cobalt Violet and Amber Yellow. More unique exclusive color options will be available at Samsung.com,² including the Galaxy S24 Ultra in Titanium Blue, Titanium Orange and Titanium Green and the Galaxy S24+ and Galaxy S24 in Sapphire Blue, Sandstone Orange and Jade Green.

For more information about Galaxy S24 series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.

¹ Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.
² Availability of colors may vary by market and carriers.

Considering a weekend in Paris? Thanks to the 2024 Summer Olympics, that will be even more popular this year, making it a more challenging destination. Here are all the ways in which Galaxy AI can ease the journey at step, from planning and communicating better to discovering cultures and creating great memories.

THREE MONTHS OUT: You build an (intelligent) three-day itinerary.

AI can help eliminate travel indecision and answer the question, Where should I go?

As you scroll through social media, for example, a photo highlighting an exhibition at Paris’ Musée d’Orsay grabs your attention. Rather than switching apps to learn more, you use Galaxy S24’s Circle to Search with Google feature (available January 31), which lets you act on inspiration the moment it strikes.

You press and hold the Home button to activate the feature. The new experience, which brings Google’s latest AI capabilities to Galaxy users, allows you to search what’s displayed on your screen, including images, videos or text.¹ With your finger or Samsung S Pen, you can simply draw a circle around what you’re curious about—in this case, a social media post—and Circle to Search quickly pulls up relevant information, such as details about the exhibition.

For certain searches, this feature also allows you to get AI-powered overviews so you can more easily understand concepts, ideas or topics from helpful information pulled together from across the web. In this way, well ahead of your travels, AI adds a new dimension of preparation, helping you follow your curiosity with confidence.

▲ On Galaxy S24, Circle to Search with Google lets you follow your inspirations directly and intuitively.

DAY ONE: You make connections across language barriers, thanks to your personal pocket translator.

Settling into your hostel, you’re keen to meet people and get all the hot tips on where to eat and what to see. But while travel is an exciting experience, it can be overwhelming if you don’t speak the language. In the hostel’s lounge area, you use Galaxy S24’s Interpreter feature to sidestep the language differences and converse with your fellow travelers in real time and in person, asking them for site-seeing recommendations with a local spin. On one side of the screen is the translated audio text of the person you’re speaking to, and on the other side is your part of the conversation translated for them.

Having made plans to meet up with your new companions later for dinner by the Seine, you use Chat Assist’s Message Translate feature to stay in touch throughout the day and time your rendezvous perfectly. By combining Message Translate with Chat Assist’s Writing Style tool, you can automatically adjust your messages to make sure you’re using a friendly tone instead of an unintentionally stilted, formal one.

Thanks to mobile AI, you can make travel a more social experience, forging meaningful connections across language barriers in the moment – voilà!

▲ Say au revoir to language barriers. Interpreter’s live translation makes it easy to talk to someone in another language.

DAY TWO: You explore the local food and culture, powered by your own digital travel agent.

Even the best planned vacations encounter hiccups, but with mobile AI, you’re prepared.

If you realize you booked your exhibition tickets at the Musée d’Orsay for the wrong day, for example, you can call to the ticket office with the peace of mind of knowing you don’t need to speak French.

Supported in 13 languages at launch,² Live Translate takes the stress out of problem-solving in a different language. Galaxy S24 is the first phone to offer real-time, two-way call translation within its native call app. When you phone the museum, the call app offers you an option to launch Live Translate, which provides both text and audio translations instantly.

The feature also works for the person on the other end of the line, regardless of whether they’re using a Galaxy device, allowing you to rebook your ticket as easily as you would at home and head out for a day full of art and culture.

DAY THREE: As your trip comes to a close, your AI-powered phone helps you fine-tune your holiday pics.

Before long, you’re having one last pain au chocolat in a boulangerie at Charles de Gaulle Airport, reflecting on your all-too-brief weekend in the City of Lights.

You want to send your hostel friends a group photo of you all in front of the Eiffel Tower, but the well-meaning passerby who took it got the composition slightly wrong. The Eiffel Tower is tilting at an angle, and your group is off to the right instead of in the center. With Generative Edit, you can go beyond the boundaries of photography and correct these issues in a couple of taps.

When you rotate the image to straighten up France’s most iconic structure, Generative Edit fills in the newly created blanks in the corners using intelligent outpainting technology to extend what’s already there, with no cropping required. As for you and your friends, simply select them with your finger, move them to the center and let Generative Edit’s inpainting capabilities fill in the blank space.

With Galaxy S24 at your side, mobile AI will change more than the logistics of travel. It will also change the traveler in profound ways, encouraging a sense of discovery, emboldening more meaningful interaction with locals and making the world feel grander, but at the same time, more accessible than ever.

¹ For security reasons, Circle to Search may have limited functionality on DRM-protected applications, such as finance and banking apps.
² Languages include: Chinese (simplified), English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai and Vietnamese.

As the first Winter Youth Olympic Games in Asia, more than 1,800 youth athletes from 79 countries will compete in 15 sports across seven events in two weeks, fostering the Olympic spirit. With the world’s attention focused on the largest Youth Olympic Games in history, Samsung Electronics is providing an unforgettable experience for the participants by hosting an experience center for new products unveiled at Galaxy Unpacked 2024 and organizing sessions with national representative Olympic athletes.

Samsung Newsroom went to the site of the Youth Olympic Games, which was made even more special by Samsung’s latest IT and Galaxy.

▲ View of the Samsung Electronics Experience Center located in Gangneung Olympic Park in Gangwon Province

“Meet Galaxy AI in a Winter Snow Field.” – Samsung Galaxy Olympic Games Experience Center

The Samsung Galaxy Olympic Games Experience Center is located in Gangneung Olympic Park. Shaped like a giant snow ball, it reminded visitors of a winter snow field and drew their attention. The long line in front of the entrance despite the cold weather showed the intense interest in the new products unveiled at the recent Galaxy Unpacked.

▲ Visitors are waiting to enter the Samsung Galaxy Olympic Games Experience Center.

Outside the experience center, an 8-meter-high structure with the official mascot of the Games, Moongcho, and the Samsung Galaxy logo welcomed the visitors. A photo zone that shows Moongcho and Samsung Electronics’ partnership with the Olympic Games and looks like a snow globe was set up at the information zone. Visitors all took photos there, showing their excitement for the competition.

▲ (From the left) Information zone, Snowboarder Katie Ormerod taking a photo at the photo zone

The main experience center was packed with visitors eager to see the latest Galaxy products. The experience center consisted of an experience zone where visitors could try out the main features of Galaxy AI in the Galaxy S24 series, as well as other spaces that showcase Galaxy’s innovative mobile experiences, such as the Galaxy foldable and the Galaxy Book4 series exhibition zone, etc.

▲ Visitors have gathered to use the new Galaxy products.

In particular, Galaxy AI, which presents the infinite possibilities of mobile devices, received a great response from visitors. Visitors were thrilled with the new AI-powered experiences, including Live Translate, which translates a phone call in real time; Circle to Search, which allows users to circle an image or video to quickly find information without moving the screen; and Note Assist, which summarizes long texts written in the Samsung Notes app. “I think the live interpretation and translation feature will be very helpful for smooth communication with foreigners at international events such as the Youth Olympic Games,” said a visitor who tried out Galaxy AI.

▲ British Snowboarder Katie Ormerod is listening to the explanation about various AI features in the Galaxy S24 series.

▲ (From the left) Visitors are experiencing Galaxy AI’s Live Translate and Note Assist.

▲ Visitors are trying out the Circle to Search feature. You can easily search with just a simple gesture alone.

Visitors enjoyed a unique entertainment experience by playing winter sports-themed games and taking selfies with the Galaxy S24 series. Participants who took photos with the Galaxy S24 series were impressed with the powerful camera experience, which enables high-definition zoom, as well as optimal photos even when taken in low light. Galaxy AI’s various Gallery app editing features, which can greatly improve the quality of photos and videos taken, received a lot of attention as well.

▲ Winter Sports Game Zone and a visitor enjoying playing a ski jumping game with the Galaxy S24 series

▲ Visitors experiencing the Nightography feature, which lets you take clear photos even when you zoom in at night

▲ A visitor taking a photo of Moongcho, the mascot of Gangwon 2024, and editing the photo using Galaxy AI

In addition, visitors could also enjoy the various events that were held in the experience center to provide merchandise items symbolizing Gangwon 2024 and Gangwon Province, and the Gangwon 2024 mascot Moongcho visiting the experience center as well.

▲ A visitor at Samsung Galaxy Olympic Games Experience Center taking a photo with Moongcho

▲ (From the left) A visitor participating in the stamp tour event, the merchandise provided to event participants

Message of Support From Team Samsung Galaxy

On the 20th, the day after the Opening Ceremony of the Winter Youth Olympic Games, the first session of Chat with Samsung Galaxy, where inspirational stories are shared for youth athletes and visitors, was held at the Samsung Galaxy Olympic Games Experience Center.

Team Samsung Galaxy, a group of ambassadors comprised of Olympic athletes from around the world representing a variety of sports, participated in this event and had a discussion under the theme of “Breaking Barriers and Opening New Opportunities.” The event was packed with youth athletes, visitors, Olympic officials, influencers, as well as local and international media who gathered to listen to the session.

▲ The session was packed with the audience.

The event kicked off with actor Jae Min Park, who is an Olympic Games commentator and Gangwon 2024 ambassador, moderating the session. “Samsung Electronics has been an official partner of the Olympic Games for about 35 years,” said actor Park. “We organized the ‘Chat with Team Samsung Galaxy’ session to provide great inspiration at the Olympic Games for the youth,” he explained.

The audience erupted in cheers and applause when Team Samsung Galaxy member and national breaking athlete Yeri Kim of the upcoming Olympic Games Paris 2024, Team Samsung Galaxy member and short track & speed skating athlete Dae-heon Hwang of the Olympic Winter Games Beijing 2022 and Team Samsung Galaxy member and British snowboarder Katie Ormerod of Beijing 2022 appeared.

▲ (From the left) Actor Jae Min Park, short track speed skating athlete Dae-heon Hwang, breaking athlete Yeri Kim and snowboarder Katie Ormerod

Yeri Kim, who competed at the Summer Youth Olympic Games Buenos Aires 2018, and Dae-heon Hwang, who competed at the Winter Youth Olympic Games Lillehammer 2016 Youth Olympic Games, said it was a special feeling to come to Gangwon 2024. “I was even more eager to come because it was a once-in-a-lifetime opportunity to participate in Youth Olympic Games,” Kim recalled. “But I think we made history by winning a medal in the breaking event, which was for the first time in Korea as well as the sport itself. So it is a very meaningful and proud memory,” she said. “The Youth Olympic Games was a step toward and experience for preparing for the future Olympic Games for me. It’s what got me here today,” said Hwang.

▲ (From the left) Breaking athlete Yeri Kim, short track speed skating athlete Dae-heon Hwang

Katie Ormerod shared her experience as a mentor to younger athletes. “I try to show them the importance of enjoying sports,” said Ormerod. “I think truly enjoying what you do is one of the most powerful drivers in life and a foundation for growth,” she added.

▲ Snowboarder Katie Ormerod

The members of Team Samsung Galaxy shared the challenges they faced during their athletic careers and how they overcame them and opened up new opportunities. Ormerod, who underwent seven surgeries due to an injury just before the Olympic Winter Games PyeongChang 2018, said, “Even when I had to relearn how to walk, I didn’t let that stop me.” She added, “The support I had received while sharing my rehabilitation process on social media greatly helped me get through it, and I found myself as a snowboarder again,” she said.

“I always had anxiety about whether my hearing aids would deliver the music properly, but I didn’t see my disability as a barrier to my life,” said Kim, who overcame her limitation as a deaf breakdancer. “Opening up about my disability actually helped me connect with people more and grow,” she said.

Dae-heon Hwang, who won the gold medal at Beijing 2022, shared his advice on feeling the pressure regarding injuries. “I’d be lying if I said I didn’t struggle every time I got injured,” he said. “With more injury, I worked out more, and I used it as an opportunity to get stronger,” he said, emphasizing that there’s nothing you can’t do if you keep trying.

The sincere stories of Team Samsung Galaxy athletes who overcame their limits with an open mind resonated with many people, as they are in line with Samsung Galaxy’s brand spirit of pursuing unlimited possibilities based on openness.

When asked by the audience what they like about using Galaxy as a member of Team Samsung Galaxy, Hwang said, “I utilize Galaxy’s amazing camera to capture videos for training analysis.” “I’m using Galaxy Z Flip, and it fits in my pocket so I can use it when I’m snowboarding as well,” said Ormerod. “For me, this smartphone is like a game changer for snowboarding,” she added.

▲ Short track speed skating athlete Dae-heon Hwang answers questions from the audience.

During the on-site interview with Samsung Newsroom, which was the last part, each member of Team Samsung Galaxy left a warm message of support for the sports dreamers.

From the Summer Youth Olympic Games Singapore 2010, which was the very first Youth Olympic Games, to the Winter Youth Olympic Games Gangwon 2024, Samsung Electronics has been accompanying the youth on their journey of taking on challenges and achieving their dreams. As Samsung roots for the youth athletes who challenge their limits and the youth of the world, Samsung Electronics looks forward to playing a big role in many ways by connecting global athletes and fans as an official partner of the upcoming Olympic Games Paris 2024 as well.

▲ The Galaxy Experience Space, located on 34th Street in Manhattan, New York, attracted long queues of visitors who lined up an hour before opening.

Despite the cold, people eagerly lined up for the Galaxy Experience Space in New York City. Excitement filled the air as they stepped into a world of possibilities powered by Galaxy AI. Check out some of the photos and visitor highlights from Galaxy Experience Space in New York City below.

▲ Samsung employees greet visitors entering through a portal to the Galaxy Experience Space.

Space #1. Galaxy AI: A New Era of Everyday Mobile Innovation

▲ At the New way to get things done zone, the main area of the Galaxy Experience Space in New York City, visitors could experience the AI features of the Galaxy S24 series.

Upon entering the space through an arch designed to resemble a portal, visitors found themselves immediately in front of a star-shaped digital wall. This installation represented the infinite possibilities for mobile innovation in the AI era. Visitors had the opportunity to interact directly with Galaxy AI, which brought the Galaxy S24 series’ core features to life and showcased how AI could enhance their daily routines. With the help of Samsung employees, guests could try out AI features such as Live Translate and Chat Assist.

▲ Visitor Yesenia Candia tested out the Live Translate feature on the Galaxy S24 series.

“When my mom calls the doctor, they put her on hold because she can only speak Spanish,” shared Yesenia Candia, a Hispanic resident of Manhattan. “It might take her some time to get used to using the AI features, but I definitely see my mom using Live Translate to make doctor’s appointments.”

Space #2. New Way To Create: Capture and Edit Photos Anytime, Anywhere

After passing through the Galaxy AI Experience zone, visitors entered an area where they could interact with the Galaxy S24 series’ latest camera features. First, a photo booth where visitors could practice snapping selfies caught visitors’ attention. With just one click, Galaxy S24 Ultra’s Single Take feature took a variety of images and videos in multiple best shots. Visitors could save the photos and videos on their personal devices by simply snapping a QR code — or they could put their pictures on display on a large screen nearby.

▲ Visitor Samaya Chadha took selfies using the Single Take feature in the New way to create zone.

“With the Single Take feature, you can just take one shot, and it automatically creates different variations of images and videos,” said Samaya Chadha, a visitor from Manhattan, after trying out the Single Take photo booth. “It’s really cute, and I can see myself using this feature for posting on social media.”

▲ Visitor Emily Shon tested out the AI Edit feature with Sticky Monster Lab figures.

Next to the photo booth was an interactive photo zone. Samsung collaborated with creative studio Sticky Monster Lab to build a snapshot-worthy art installation, allowing visitors to shoot and edit photos as they would normally, except this time using AI Edits to remove objects and reflections.

“As a content creator, the AI Edit feature really streamlines the editing process. I can’t believe the Galaxy S24 series can remove reflections and objects so smoothly,” said Emily Shon, a marketing professional and content creator based in New York. “I can definitely see myself using the Remove Object feature a lot, especially when I take photos in public and want to remove people in the background or things that are out of place. It’s an arduous process using other apps, so having it built into your phone is actually crazy.”

Space #3. The Connected Power of Samsung Galaxy

In this zone, visitors had the opportunity to explore the seamless connectivity of the Galaxy S24 series. Connecting their Galaxy S24 series with the Galaxy Book4 series enabled users to effortlessly open recently viewed web pages from their smartphones on a larger PC screen. The seamless transition also allowed users to answer text messages and phone calls on the Galaxy Book4 series. In this experience zone, visitors could also test out Quick Share, Galaxy’s file sharing feature, and Google Meet, Google’s video conference service.

▲ Guests experienced the seamless connectivity between the Galaxy S24 and Galaxy Book4 series.

Space #4. New Way To Play: Next-Level Gaming on Galaxy S24 Series

In the New way to play zone, visitors could enjoy an upgraded gaming experience offered by the Galaxy S24 Ultra’s Dynamic AMOLED 2X Display and Vision Booster, which automatically adjusts the color and brightness. The Galaxy Experience Space in New York City also hosted mobile game competitions where Galaxy fans could enter to win the Galaxy S24 Ultra.

▲ Visitors enjoyed gaming on the Galaxy S24 Ultra in the New way to play zone.

A Daily Calendar of Events at the New York Galaxy Experience Space

At New York City’s Galaxy Experience Space, many events are taking place throughout January and February – including workshops for content creators and a Tribe Gaming LIVE Podcast Recording. On the day Samsung Newsroom visited, an exciting K-Pop Meet and Greet took place. Here, the visitors interacted with their favorite K-Pop idols while getting hands-on with the latest Galaxy innovations.

▲ Visitors experience Galaxy AI.

▲ Miguel Martin, an avid Galaxy fan, at the Galaxy Experience Space in New York City.

From beginners to tech experts, the Galaxy S24 series captivated visitors with its user-friendly AI capabilities. Miguel Martin, a Galaxy fan from the Bronx and an IT major, shared his enthusiasm, “I enjoyed exploring and learning more about Galaxy AI. I used the touchscreen to learn about the Galaxy AI features – the Circle to Search and Live Translate features are insane.” He added, “It’s amazing the Chat Assist feature can support casual dialogue. I’m from another country, and my family and friends speak Spanish. Many of them like to try communicating in English, so I feel like it will be a great way for them to pick up conversational English.”

Circle to Search was one of the standout features for Galaxy fans following the release of the Galaxy S24 series. This innovative function allows users to draw a circle with their fingers on any image, giving them immediate access to the Google search engine without needing to switch to another app. Once the users finish their search, a simple swipe returns them to the original screen.

▲ Visitors can draw a circle on a photo of the Galaxy Experience Space in New York City to activate Circle to Search.

To see the Circle to Search feature in action, try taking a picture of New York City’s Galaxy Experience Space to find out more information.

Fans can immerse themselves in Samsung’s latest innovations across the globe, with Galaxy Experience Spaces located in Seoul, New York City, London, Paris, Berlin, Bangkok and Dubai.¹ Be sure to visit a Galaxy Experience Space nearby to learn more about how the Galaxy S24 series’ mobile AI is enhancing users’ daily lives.

¹ Galaxy Experience Space in Barcelona, Spain, will open in February.

Samsung Newsroom put the Live Translate feature to the test with a call to a local modern Italian-American restaurant in downtown San Jose, California. Here’s the firsthand experience and how this innovation is breaking down language barriers and transforming the way users communicate.

Live Translate: Connect With People, Places and Cultures Any Time, in Any Language

To make the reservation, a Korean editor from Samsung Newsroom first pressed the Live Translate button on the Galaxy S24 Ultra, then dialed the number. Once she connected with a restaurant employee, an automated message announced, “Hello. This call is being translated and live captioned.”

▲ Samsung Newsroom called the restaurant using Live Translate to make a reservation.

“Hello, how may I help you?” replied a restaurant hostess on the other line. The Newsroom editor responded in Korean, “Hello! I’d like to make a reservation for this Thursday at 1:30 PM.” After pausing to listen to the translation, the restaurant asked for the total number of people. The editor continued in Korean, “Six. Can I make a reservation for a window seat?” The Live Translate feature then seamlessly conveyed this message to the restaurant employee in English.

▲ Live Translate feature on the Galaxy S24 Ultra. It doesn’t matter who’s on the other line — Galaxy S24 Ultra’s Live Translate feature works with all phone types.

※ GIF speed has been adjusted for better legibility.

The Galaxy S24 Ultra’s Live Translate feature supports up to 13 languages at launch, providing both audio and onscreen text translations of conversations. It remembers the language used for each person contacted, automatically setting it for future calls. Plus, it also functions seamlessly across all phone types — even a landline. When the Korean editor first tried it out, she was amazed at how immediately the language barrier disappeared.

On the day of the reservation, Samsung Newsroom visited the restaurant to sit down with the restaurant’s general manager, Drianna Cardarelli, and asked about her thoughts on Live Translate for the Galaxy S24 Ultra.

▲ Samsung Newsroom snapped picture-perfect photos of their lunch with the Galaxy S24 Ultra.

“I think it’s great for hospitality, especially for guests who don’t speak English,” shared Drianna. “I think that it will help a lot of guests feel more comfortable calling the restaurant with questions rather than reaching out to us through email or our online reservation platform.”

She saw Live Translate as a valuable tool for situations when a phone call is simpler than using an online platform, whether it’s for event planning or inquiring about job opportunities. “Sometimes, we have a lot of Spanish-speaking guests,” Drianna explained. “It would be great if they could just bypass asking to talk to someone fluent in Spanish. They can avoid having any issues at all — language barriers, gone.”

▲ (From left) Drianna Cardarelli, general manager of the Italian-American restaurant. Samsung Newsroom explained the Live Translate feature on the Galaxy S24 Ultra.

Live Translate is one of the many features of the Galaxy S24 Ultra powered by on-device AI, which keeps phone calls private and secure. What’s more, this on-device AI processes calls quickly, even compared to the online version.

Galaxy AI is expanding possibilities for Galaxy users, empowering them to connect and create in new ways. Live Translate for the Galaxy S24 Ultra is helping break down boundaries to help everyone communicate seamlessly in other languages. Stay tuned to Samsung Newsroom for more updates on how Samsung is ushering in a new era of mobile AI.

Check out the photos below for a never-before-seen look at Galaxy Unpacked 2024.

Lining Up for Unpacked

▲ Media, influencers and Samsung partners eagerly lined up outside the SAP Center in San Jose, California.

▲ Galaxy Unpacked 2024 visitors scanned customized QR codes to enter the venue.

▲ In the lobby of the SAP Center, visitors posed with a Samsung photo wall.

Waiting in the Wings

▲ A backstage view of Drew Blackard, Vice President of Mobile Product Management at Samsung Electronics America, presenting Samsung’s latest innovations

▲ (From left) Dr. Hamid Sheikh of Samsung Research America (SRA) and Product Specialist David Thompson readied themselves offstage for their Unpacked presentations.

Galaxy Fans React 

▲ Samsung Members Stars, the most active members of the Samsung Community, attended Galaxy Unpacked 2024.

▲ Eager Galaxy fans captured the moment with Samsung mobile devices.

Step Into the Galaxy Experience Zone

▲ A glimpse of the Galaxy fans who headed to the experience zone after the Galaxy Unpacked event.

▲ Following the Unpacked presentation, the crowd got hands-on with the all-new Galaxy S24 series.

▲ (From left) Media, influencers and Galaxy fans snapped photos of the scene. Team Samsung Galaxy Skateboarder Jagger Eaton.

▲ Samsung Members Stars posed with TM Roh, President and Head of Mobile eXperience (MX) Business.

In 2011, Samsung Electronics first unveiled “Over the Horizon.” Every year since, the song has evolved with a new message. Under the theme “Sound from Nature,” this year’s version combines classical instruments with instruments used in “Gugak,” traditional Korean music. By artfully fusing tradition and modernity, this piece symbolizes a journey toward the future.

▲ Behind the scenes of the 2024’s “Over the Horizon”

Released on January 16, 2024, “Over the Horizon” features the Seoul National University Gugak Orchestra led by music director Won il, who is known for overseeing the music at the 2018 Winter Olympics in Pyeongchang. The track was recorded in Dolby Atmos and fine-tuned in collaboration with award-winning sound director Byeong Joon Hwang. “Music made with traditional instruments extends beyond the traditional pentatonic scale. In this version of ‘Over the Horizon,’ we tried to capture the concept of embracing tradition, modernity and the future,” said music director Won il. “As a result, we incorporated various musical expressions, including sevenths and chromatic scales.”

Sound director Byeong Joon Hwang, who won a Grammy Award for music production and recording,¹ emphasized the unique sounds of Gugak in his work on “Over the Horizon.”

“Gugak is a music genre that evokes the beauty of nature, such as the blowing wind and flowing water, so it can sound very unfamiliar and raw to those who haven’t heard it before,” explained Hwang. “Classical music typically uses a lot of reverberation, and to compensate for this, we tried our best to create an optimal sound while recording in a concert hall with plenty of reverberation,” he said.

Watch the video on Samsung’s YouTube channel for a behind-the-scenes look at the making of the 2024 “Over the Horizon.”

¹ Byeong Joon Hwang won Grammy awards for Best Engineered Album, Classical and Best Choral Performance.

Visitors attended Galaxy Unpacked at the SAP Center in San Jose, and Samsung Newsroom was on the scene to capture the first reactions of people getting hands-on with the latest Galaxy lineup. Keep reading for more photos, highlights and updates from Galaxy Unpacked 2024. 

Setting the Stage for the Samsung’s First AI Phone 

Before entering the arena for Galaxy Unpacked, media, influencers and fans from around the world packed the lobby. The atmosphere was filled with excitement and anticipation for the latest Galaxy devices, which promised to revolutionize the mobile landscape with Galaxy AI. 

▲ Consumers from all over the world, along with local and international media, and Samsung Members Stars, lined up at the reception to register for Galaxy Unpacked 2024.

Hands-On With the Galaxy S24 Series in the Experience Zone 

Following the Unpacked presentation, visitors flocked to the Galaxy S24 Experience Zone, where they could experience Galaxy AI for the first time. 

▲ Visitors to Galaxy Unpacked 2024 got hands-on experience with the latest Galaxy S24 series.

▲ Influencers, media and Galaxy fans test out Galaxy AI at Galaxy Unpacked 2024.

First Impressions From Team Samsung Galaxy and Samsung Members Stars 

▲ (Top) Team Samsung Galaxy skateboarders Sky Brown and Jagger Eaton (far left and right) posed with Samsung President and Head of MX TM Roh and Google SVP Hiroshi Lockheimer at Galaxy Unpacked 2024. (Bottom) Team Samsung Galaxy Skateboarders Sky Brown and Jagger Eaton.

Following the Galaxy Unpacked event, Samsung Newsroom sat down with remarkable athlete ambassadors from Team Samsung Galaxy, Samsung Members Stars and consumers to hear their first reactions to the newly unveiled Galaxy products. 

“It’s amazing to be here at Unpacked for the first time,” said Sky Brown, professional skateboarder, surfer and member of Team Samsung Galaxy. Her favorite new feature was Instant Slow-mo, powered by Galaxy AI, which adds new frames to slow down videos. “I’m always filming my skating and surfing,” she revealed. “The Slow-mo is insane. I can capture everything to analyze and fix my tricks. It’s so helpful with the things I do.”

“The presentation was unbelievably detailed, and the passion was unreal,” said Jagger Eaton, Olympic skateboarder and fellow member of Team Samsung Galaxy. What caught his attention the most was the Galaxy S24 Ultra’s camera, particularly its Space Zoom and Slow-mo features. “The first thing I did when I walked into the Galaxy Experience Space was grab the phone and use the camera,” he shared. “With Galaxy AI, I feel like you can use it for everyday life.”

Samsung Newsroom then had the opportunity to meet with Samsung Members Stars, the company’s brand ambassadors who share their passion for Galaxy with Samsung Community members worldwide. 

▲ Samsung Members Stars and twin sisters Ahyeon Lee and Ayeong Lee at Galaxy Unpacked 2024

Ahyeon Lee and Ayeong Lee, twin sisters from Korea, shared their excitement about seeing the all-new Samsung Galaxy S24 series unveiled in person. Of all the new Galaxy AI functions, they chose Note Assist and Circle to Search as the most impressive features. “I use Samsung laptops for studying and note-taking to organize my schedule. It’s fantastic that AI can summarize my notes in one go, saving me the trouble of doing it manually,” said Ahyeon Lee. “Before, when I came across clothes or shoes that I liked, I used to take pictures and ask around for where to buy them. Now, with Circle to Search, I can look for information immediately with a simple swipe,” added her sister, Ayeong Lee. 

▲ Alexis Masson, a Samsung Members Star from France, at Galaxy Unpacked 2024

“Previously, I’ve only watched the Galaxy Unpacked event through YouTube live. It was an honor to be able to see TM Roh, President and Head of Mobile eXperience (MX) Business, in person today,” said Alexis Masson, a Samsung Members Star from France. “The AI Edit and Chat Assist features revealed at Unpacked today caught my attention, specifically in how the features help you by suggesting different text styles and tones. As a Samsung Members Star, I plan to use these AI features to help me write articles for the Samsung Community.” 

▲ (From left) Samsung Members Stars and Team Members Stars at Galaxy Unpacked 2024

Tapping Into the Excitement of Galaxy Users 

Finally, Samsung Newsroom spoke with influencers and media in attendance to check the pulse on which Galaxy AI features were their favorites. 

▲ Lifestyle influencer Raghda Kouyoumdjian at Galaxy Unpacked 2024

Gamers, athletes and lifestyle influencers alike — numerous Unpacked attendees pointed out Circle to Search with Google as a highlight of the Galaxy S24 series. “Circle to Search is going to make shopping so easy for me!” said Raghda Kouyoumdjian, a social media influencer and lifestyle YouTuber from Jordan. “You don’t need to screenshot, type in more information or switch to another app. You can just circle the item, and that’s amazing.” 

▲ Twitch streamer Denise Teo JiaQi (Supercatkei) at Galaxy Unpacked 2024

Gamers, in particular, also expressed enthusiasm for the Galaxy S24 Ultra’s bright and immersive viewing experience. With its 6.8-inch flatter display and slimmer, more uniform bezels that allow for larger screen sizes, the anticipation was high. Denise Teo JiaQi (Supercatkei), a Twitch streamer from Singapore, shared her excitement, saying, “I already knew it was going to be pretty epic, to be honest. The seamless screen experience on the Galaxy S24 is something I really enjoy as a gamer and live streamer. I’m very eager to try it for myself!”

▲ Delfi reporter Tomas Stasiukevičius at Galaxy Unpacked 2024

Tomas Stasiukevičius, a reporter from Lithuania for Delfi, found Samsung’s efforts to overcome language barriers particularly impressive. “I was completely blown away by all the AI that enhances the experience of the Samsung Galaxy S24 series,” he said. “I’m really excited about the new Interpreter and Live Translate features that you can actually use to communicate in a foreign language without any boundaries.” Tomas recounted a personal experience facing language barriers in Spain, where English wasn’t widely spoken, making communication challenging. “However, with the new Galaxy S24 series, traveling has become limitless.”

▲ Ngô Trần Thịnh from Ho Chi Minh City Television at Galaxy Unpacked 2024

Ngô Trần Thịnh, the Head of Digital Content at Ho Chi Minh City Television, praised the translation of Live Translate, even for complex language pairs. “I used to think translation was impossible, but with AI, it’s absolutely possible.” Putting the feature to the test, he spoke in Vietnamese while his friend communicated in English, achieving a “100% accurate” translation. In his role, Thịnh focuses on making technology seamless for users, noting that Samsung is excelling in this aspect.” That’s what I love about Samsung’s technology – it’s ushering in a new era of AI for all.” 

This year, Galaxy Unpacked has set the stage for a new era of mobile technology. With the Galaxy S24 series powered by Galaxy AI, innovation is now in the hands of users like never before. For more on how AI is opening more possibilities for users, stay tuned to Samsung Newsroom. 

▲ Visitors at the Galaxy Unpacked 2024 event in San Jose, California, waiting to experience new Galaxy products

A new age of connection, creativity and collaboration began today at Galaxy Unpacked in San Jose.

On January 17, Samsung Electronics announced a new era of mobile AI with the release of its Galaxy AI S24 series — forever changing how we interact with the world through our mobile devices.

▲ TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics, announced the start of Galaxy Unpacked 2024 in San Jose on January 17.

TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics, introduced Galaxy S24 series in his keynote address, emphasizing that Samsung Galaxy will be an open gateway for secure and meaningful AI experiences on a global scale.

“Galaxy S24 is truly the phone of the future,” said TM Roh. “Together with Samsung Galaxy AI, we will reshape the technology landscape. We are opening a new chapter without barriers to unleash your potential.”

With all-new ways to connect, search, create and play, read on to discover how Samsung is using AI to create human-centered experiences that ignite new possibilities.

New Ways To Connect: Breaking Down Language Barriers

Communication is key to our daily lives. This is why Galaxy AI offers innovative AI features to enhance user experiences, enabling seamless communication anywhere, anytime. Drew Blackard, Vice President of Mobile Product Management, Samsung Electronics America introduced this new range of features for the Galaxy S24 series via live demonstration.

The Galaxy S24 series offers Live Translate, real-time, two-way call translations within the native call app. The feature supports audio and text translations for up to 13 languages, no matter what phone the other person uses. Additionally, Galaxy AI is more secure as it operates on-device instead of relying on external cloud systems.

▲ Drew Blackard, Vice President of Mobile Product Management at Samsung Electronics America, introduces a new range of communication features for the Galaxy S24 series via live demonstration.

The presentation highlighted how the Galaxy S24 series can be conveniently used in everyday life. The device can act as a user’s personal Interpreter, whether they’re lost and asking for directions or ordering food at a restaurant. Plus, when a user sends a text, Chat Assist immediately translates the message, allowing users to easily text with friends in the language they’re most comfortable speaking. Drew Blackard explained that with Transcript Assist, users can create and share short summaries of recorded conversations or use Note Assist to stay organized during meetings. Finally, the new Android Auto feature allows drivers to navigate safely, access their favorite media and stay connected while on the road.

▲ Samsung demonstrated how Google Messages is equipped with new AI features on the Galaxy S24 series. The upgrade is powered by Gemini Nano, Google’s most efficient model built for on-device tasks.

New Ways To Search: Partnering To Revolutionize the Mobile Search Framework

Samsung has a long history of partnering up to push the boundaries of what’s possible to deliver leading and premium experiences. TM Roh returned to the stage and introduced Google as the primary partner to lead the mobile AI era with the Galaxy S24 series.

▲ (From left) TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics, and Hiroshi Lockheimer, Senior Vice President of Platforms and Ecosystems at Google. Samsung partnered with Google to enhance the Android ecosystem and new generative AI functionality on Galaxy with Google Cloud.

Following the announcement, Cathy Edwards, VP of Google Search, unveiled Circle to Search, a new way for users to intuitively search for anything on their phones with only a simple gesture and without switching apps.

▲ Cathy Edwards, VP of Google Search, demonstrating Circle to Search. Users can now circle, highlight, scribble or tap any item onscreen to learn more, all thanks to breakthroughs in Google AI.

Along with innovative search features, the Galaxy S24 series protects users’ personal information. By working closely with Google, Samsung developed a device to make the search process more secure, giving users total transparency and complete control. Under Advanced Intelligence settings, each user can decide whether they want to allow online processing and the full functionality of AI.

New Ways To Create: Boosting Content Creation With Enhanced Camera Features

The Galaxy S24 Ultra can maximize users’ creative freedom with a wide-ranging suite of AI tools, powered by an all-new ProVisual Engine. Tara Rael, Product Specialist at  Samsung Electronics America, took the stage and played a concert video of the popular K-POP group TOMORROW X TOGETHER (TXT) shot with the Galaxy S24 Ultra. The video, filmed as if the user were sitting in the front row, utilized Nightography Zoom on Galaxy S24 Ultra.

▲ A concert video of K-POP group TOMORROW X TOGETHER (TXT) taken using the Galaxy S24 Ultra. With a new 5x optical lens and 50MP sensor, the Galaxy S24 Ultra can take high-quality videos and photos in low lighting, even from afar.

With the Galaxy S24 series, users can now take advantage of the Galaxy’s native camera experiences on their favorite social media apps. The power of AI also extends to video, where users can create and watch any video in Instant Slow-mo, even if they didn’t film it that way. Or, they can use Dual Recording to create 4K vlogs utilizing the front and rear cameras at the same time. Now, anyone with the Galaxy S24 series can produce pro-quality content without additional equipment.

▲ American YouTube creator MrBeast (James Stephen “Jimmy” Donaldson) showed off the new camera features of the Galaxy S24 Ultra.

Quick Share, Galaxy’s file sharing feature, has evolved as well. Through the partnership with Google, users can now easily share files across all Android devices and Windows PCs.

New Ways To Play: Optimal Mobile Gaming Experiences Through Powerful Performance

The latest AI features call for cutting-edge chip technology. That’s why the Galaxy S24 series is equipped with Qualcomm Snapdragon® 8 Gen 3 Mobile Platform for Galaxy and Samsung’s Exynos 2400, respectively. With these, the device offers superior usability and faster and smoother gameplay alongside Ray tracing module for a more immersive gaming experience.

▲ Product Specialist, David Thompson presented the state-of-the-art NPU, the fastest in the Galaxy series, and highlighted the enhanced CPU and GPU performance.

Thanks to Galaxy AI, the Galaxy S24 series’ battery performance is constantly optimized. When combined with an even longer battery life, users can now enjoy extra-long gaming sessions.

▲ Moroccan-Canadian gaming influencer Pokimane (Imane Anys) demonstrated how the Galaxy S24 Ultra’s intelligent displays adapt to the surrounding lighting, ensuring optimal visibility for gamers in any environment.

Galaxy S24 Ultra design utilized titanium for the first time on Galaxy smartphone for an unparalleled premium feel and enhanced durability. The thinnest model yet, the device features a flat front edge display compatible with the S Pen and a more vivid and durable screen with even bezels.

▲ The iconic design of Galaxy continues in the Galaxy S24 series, offering durability and style while focusing on consistency in design and sustainability.

Sustainability and More: Samsung’s Vision for a Sustainable Future

The next frontier of innovation can and should do more for people and the planet. For the first time in a Galaxy device, the Galaxy S24 Ultra’s battery features a minimum of 50% recycled cobalt, while all the magnets in the speaker are made from 100% recycled rare earth elements. Additionally, every Galaxy S24 series is packaged in 100% recycled paper. Looking forward, the company aims to incorporate at least one recycled material in every module of all its mobile products by 2030, advancing its commitment to sustainability.

▲ Inhee Chung, Vice President of Corporate Sustainability Center at Samsung Electronics, outlined how the Galaxy S24 series aligns with Samsung’s commitment to creating a more sustainable future.

Then, Matthew Wiggins, Head of Samsung Research America’s Health Solutions Lab, introduced how Galaxy AI is kicking off an entirely new era of digital health with four new smart sleep analysis indices for the Galaxy Watch.

▲ Matthew Wiggins, Head of Samsung Research America’s Health Solutions Lab, talked about the upcoming vision of Samsung Health and introduced the Galaxy Ring.

Concluding the presentation, Matthew Wiggins gave an exciting glimpse of Samsung’s brand-new, powerful and accessible health and wellness device: the Galaxy Ring.

That’s a wrap! If you couldn’t tune in to the full event, take a look at the video below for a full replay of this January’s Unpacked 2024 showcase. Stay tuned to Samsung Newsroom’s complete coverage of the event to learn more about the new era of technology — all powered by Galaxy AI.

Throughout the video, viewers can experience the different aspects of Seoul — from the iconic landmarks popular among tourists to glimpses of the city’s hidden local gems. While exploring the city, the new Galaxy S24 Ultra acted as the perfect travel companion for Emma. Equipped with advanced AI technology, the Galaxy S24 Ultra enabled her to perform a variety of useful functions, including confirming reservations over the phone with Live Translate, discovering hotspots among locals with Circle to Search and capturing highlights from a K-pop concert with Nightography Zoom.

“Nowadays, users enjoy capturing what they are experiencing with their phones. They want to do so quickly and easily,” said Hangyeol Lee, the director of the film. “For this reason, I think the Galaxy S24 Ultra is a great choice for users. Shooting with even the basic settings resulted in fantastic image exposure and breathtaking color tones.”

A stand-out moment of the film is when Emma meets TOMORROW X TOGETHER (TXT), her favorite K-pop group, and participates in a dance challenge with them. When attending the concert later in the video, she was surprised by the Galaxy S24 Ultra’s upgraded Nightography Zoom function. Even from far away and in low-light conditions, Emma was able to capture TXT in vibrant detail as they performed on stage.

Since last year, Emma has been a member of Team Galaxy. The new “Emma Myers in Seoul” film joins the Filmed #withGalaxy campaign which showcases the powerful camera capabilities of Galaxy. Building on the legacy of previous Galaxy devices, the film demonstrates how the Galaxy S24 Ultra is the perfect creative tool for shooting everyday moments and memorable occasions alike.

The new “Emma Myers in Seoul” film can be viewed on Samsung’s official YouTube channel. To learn more about how the film was made, visit the Samsung #withGalaxy Instagram page to view exclusive behind-the-scenes commentary from director Hangyeol Lee.

In this new era of mobile AI, Samsung Newsroom got hands-on with the Galaxy S24 series, exploring innovations like smart camera features, Live Translate, Chat Assistant and Note Assistant.

Check out the videos below to see how Galaxy AI is enhancing Galaxy users’ daily lives.

#1 Live Translate

#2 Transcript Assist

#3 Chat Assist

#4 Note Assist

#5 Space Zoom_Generative Edit_Instant Slow-mo 

#6 Design

“The Galaxy S24 series transforms our connection with the world and ignites the next decade of mobile innovation,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “Galaxy AI is built on our innovation heritage and deep understanding of how people use their phones. We’re excited to see how our users around the world empower their everyday lives with Galaxy AI to open up new possibilities.”

Make Everyday Experiences Epic

Galaxy AI introduces meaningful intelligence aimed at enhancing every part of life, especially the phone’s most fundamental role: communication. When you need to defy language barriers, Galaxy S24 makes it easier than ever. Chat with another student or colleague from abroad. Book a reservation while on vacation in another country. It’s all possible with Live Translate,² two-way, real-time voice and text translations of phone calls within the native app. No third-party apps are required, and on-device AI keeps conversations completely private.

With Interpreter, live conversations can be instantly translated on a split-screen view so people standing opposite each other can read a text transcription of what the other person has said. It even works without cellular data or Wi-Fi.

For messages and other apps, Chat Assist can help perfect conversational tones to ensure communication sounds as it was intended: like a polite message to a coworker or a short and catchy phrase for a social media caption.³ AI built into Samsung Keyboard can also translate messages in real time in 13 languages.⁴ In the car, Android Auto⁵ will automatically summarize incoming messages and suggest relevant replies and actions, like sending someone your ETA, so you can stay connected while staying focused on the road.

Organization also gets a big boost with Note Assist⁶ in Samsung Notes, featuring AI-generated summaries, template creation that streamlines notes with pre-made formats and cover creation to make notes easy to spot with a brief preview. For voice recordings, when there are multiple speakers, Transcript Assist⁷ uses AI and Speech-to-Text technology to transcribe, summarize and even translate recordings.

Communication isn’t the only way Galaxy S24 series takes the fundamental benefits of the phone into the future. Online search has transformed nearly every aspect of life. Galaxy S24 marks a milestone in the history of search as the first phone to debut intuitive, gesture-driven Circle to Search⁸ with Google. To give Galaxy users an incredible new tool, Galaxy turned to the worldwide leader of search, Google, and opened up new forms of discovery with a simple gesture. With a long press on the home button, users can circle, highlight, scribble on or tap anything on Galaxy S24’s screen to see helpful, high-quality search results. Seeing a beautiful landmark in the background of a friend’s social media post or a surprising fun fact on YouTube Shorts can quickly become an accurate search to learn more – without having to leave that app. And depending on a user’s location, for certain searches, generative AI-powered overviews can provide helpful information and context pulled together from across the web, and users can ask more complex and nuanced questions. It’s that easy. And that epic.

Unleash Creativity to Discover the World in New Ways

Galaxy S24 series’ ProVisual Engine⁹ is a comprehensive suite of AI-powered tools that transforms image capturing abilities and maximizes creative freedom every step of the way, from setting up a shot all the way to sharing it on social. Gone are shaky, pixelated images taken from far away. Galaxy S24 Ultra’s Quad Tele System, with new 5x optical zoom lens, works with the 50MP sensor to enable optical-quality performance at zoom levels from 2x, 3x, 5x to 10x¹⁰ magnification thanks to Adaptive Pixel Sensor. Images also show crystal clear results at 100x with enhanced digital zoom.

With upgraded Nightography capabilities, photos and videos shot on Galaxy S24 Space Zoom are brilliant in any condition, even when zoomed in. Capture more light in dim conditions with Galaxy S24 Ultra’s larger pixel size, now 1.4 μm, which is 60% bigger¹¹ compared to the previous model. Blur is reduced on Galaxy S24 Ultra with wider optical image stabilizer (OIS) angles and enhanced hand-shake compensation. When recording videos, both front and rear cameras are equipped with Dedicated ISP Block for noise reduction, and Galaxy S24 analyzes gyro information to distinguish between the filmer’s movement and the subject’s. This allows for more effective noise removal and clear videos in the dark, even from far away.

After great shots are captured, innovative Galaxy AI editing tools enable simple edits like erase, re-compose, and remaster. For easier and more efficient optimizations, Edit Suggestion¹² uses Galaxy AI to suggest perfectly suitable tweaks for each photo. To give users even more creative control and freedom, Generative Edit¹³ can fill in parts of an image background with generative AI. When a picture is crooked, AI will fill in the borders. When an object needs to be slightly moved to be in the perfect position, AI lets users adjust the position of the subject and generates a perfectly blended background in its original spot. Anytime Galaxy S24 deploys generative AI to amplify an image, a watermark will appear on the image and in metadata. And if an action-packed video needs to be slowed down, new Instant Slow-mo can generate additional frames based on movements to smoothly slow down action-packed moments for a more detailed look.

To ensure every image stuns at every stage, Super HDR reveals lifelike previews before the shutter is ever pressed. And while capturing memories is an essential phone feature, sharing memories with the world is just as meaningful. Now, third-party social apps make the most of Galaxy’s AI-powered camera system. Premium Galaxy S series camera features now integrate directly with mobile apps in HDR to level up social sharing.¹⁴ When it’s time to find an image in Gallery or Instagram feed and reels, photos and videos are also shown in Super HDR for a more lifelike range of brightness, color and contrast by analyzing highlighted section of the images.

Galaxy’s Most Intelligent Experience Ever, Powered by Premium Performance

As AI becomes a more prominent part of everyday life, performance power must excel to meet the demands. Gaming. Heavy-duty video recording and editing. Jumping between five apps to plan a trip. Whatever the task, Galaxy S24 provides an incredible experience thanks to enhancements in its chipset,¹⁵ display and more. Every Galaxy S24 Ultra is equipped with Snapdragon® 8 Gen 3 Mobile Platform for Galaxy.¹⁶ Optimized especially for Galaxy users, this chipset delivers remarkable NPU improvement for incredibly efficient AI processing. In all three Galaxy S24 models, 1-120 Hz adaptive refresh rates also improve performance efficiency.

Galaxy gaming is more powerful thanks to hardware and software improvements. Galaxy S24 Ultra boast an optimal thermal control system with a 1.9 times larger vapor chamber,¹⁷ improving device surface temperature while also maximizing sustained performance power. Ray tracing enables lifelike visuals with superior shadow and reflection effect. And through collaboration with industry-leading gaming partners, Galaxy S24 let users enjoy more optimized popular global mobile games.

Visuals are more vibrant and captivating on the brightest Galaxy display ever.¹⁸ Galaxy S24 reaches 2,600nit peak brightness and delivers improved outdoor visibility with Vision Booster.

On the display, Corning® Gorilla® Armor¹⁹ on the Galaxy S24 Ultra is optically enhanced and demonstrates superior durability against damage caused by everyday scratches. It delivers dramatically reduced reflection by up to 75% in a wide range of lighting conditions, ensuring a smooth, comfortable viewing experience.

Across the Galaxy S24 series, design enhancements with slimmer and even bezels make it easier to immerse in any viewing experience and enable larger screen sizes on Galaxy S24+’s 6.7-inch and Galaxy S24’s 6.2-inch displays within nearly the same size specifications.²⁰ Galaxy S24 Ultra has a 6.8-inch flatter display, optimized not just for viewing but also for productivity. Plus, Galaxy S24+ now supports the same level of QHD+ found on Galaxy S24 Ultra.

Advanced Security and Privacy Empowers User Choice and Trust

Secured by Samsung Knox, Galaxy’s defense-grade, multi-layer security platform, Galaxy S24 safeguards critical information and protects against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection.

Samsung’s long-standing commitment to provide users choice and control over their device continues in the era of AI. Galaxy S24 users have full controllability over how much they allow their data to enhance AI experiences, through Advanced Intelligence settings which can disable online processing of data for AI features.²¹

The Knox Matrix²² vision of a secure, connected and password-less future is also advanced with passkeys. Passkeys enable convenient and secure access to a users’ registered websites and apps across all their trusted devices through digital credentials, helping protect against phishing attacks. Enhanced Data Protection offers end-to-end encryption when users backup, sync or restore their data with Samsung Cloud, allowing Galaxy S24 users to connect to other devices while staying synchronized and secure. This ensures the data can only be encrypted or decrypted on a user’s devices, meaning nobody can see it but the user, even if a server is compromised or account details are stolen. And if access to a trusted device is lost, a recovery code can help prevent loss of data. Galaxy S24 is also protected with Samsung’s expansive list of innovative security and privacy features including Knox Vault, Security & Privacy Dashboard, Auto Blocker, Secure Wi-Fi, Private Share, Maintenance Mode and more.

The Next Phase of Samsung’s Environmental Journey

Establishing a new category of mobile experiences also means reimagining how Galaxy technology is designed and packaged to do more with less for people and the planet. Galaxy S24 continues to scale the variety of recycled materials in Galaxy devices by applying recycled plastics, glass and aluminum to internal and external components.²³ It also takes these efforts one step further. For the first time, Galaxy S24 features components made with recycled cobalt and rare earth elements.²⁴ In Galaxy S24 Ultra, a minimum of 50% recycled cobalt was used in the battery,²⁵ and 100% recycled rare earth elements were incorporated into the speakers.²⁶

Galaxy S24 is also the first Galaxy S series to be designed with recycled steel and Thermoplastic Polyurethane (TPU).Galaxy S24 Ultra features a minimum of 40% recycled steel in the speakers,²⁷ and it includes a minimum of 10% pre-consumer recycled TPU in the side and volume keys. Additionally, every Galaxy S24 comes in a packaging box made from 100% recycled paper material.

The latest flagship continues Samsung’s commitment to extending the product lifecycle, offering seven generations of OS upgrades and seven years of security updates to help users reliably experience the optimized performance of their Galaxy devices for even longer.²⁸ Lastly, Galaxy S24 is UL ECOLOGO^® certified,²⁹ and its carbon footprint has been measured and verified by The Carbon Trust.³⁰

Galaxy S24 is a demonstration of progress against Samsung MX’s environmental roadmap. Samsung remains steadfast in delivering on its set of goals to be achieved by the end of 2025.³¹ At the end of 2022, Samsung achieved the first of these goals by incorporating recycled materials in all mobile products, from Galaxy smartphones and tablets to PCs and wearables. Today, the company is setting a new recycled material goal. By 2030, Samsung will incorporate at least one recycled material in every module³² of every mobile product.

Precision Technology and Elegance in Every Detail

Galaxy S24 Ultra is the first-ever Galaxy phone to feature a titanium frame,³³ enhancing device durability and longevity. Galaxy S24 Ultra’s significantly thinner body enables better on-the-go experience with more comfortable grip. On Galaxy S24+ and Galaxy S24, a streamlined One-mass design satisfies a more aesthetic standard with seamless connection between the device’s rear cover and side frame. The Galaxy S24 series comes in Earth mineral-inspired color tones. On Galaxy S24 Ultra, colors³⁴ include: Titanium Gray, Titanium Black, Titanium Violet and Titanium Yellow. On Galaxy S24+ and Galaxy S24 colors include: Onyx Black, Marble Gray, Cobalt Violet and Amber Yellow. All three models will come with additional colors available online only.

For more information about Galaxy S24 series, please visit: Samsung Newsroom, Samsung Mobile Press or Samsung.

Product Specifications

¹ Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Samsung Account login may be required to use certain Samsung AI features.
² Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.
³ Tone suggesting feature in Chat Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.
⁴ Translating feature in Chat Assist may require Samsung Account login. Some chat applications may not support this feature. Certain languages may require language pack download. Service availability may vary by language. This feature is activated when a translatable language is detected. Accuracy of results is not guaranteed.
⁵ The new features of Android Auto will be supported with app update.
⁶ Note Assist requires a network connection and Samsung Account login. Character limit applies. Service availability may vary by language. Accuracy of results is not guaranteed.
⁷ Transcript Assist requires a network connection and Samsung Account login. Transcript Assist is only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Summarizing feature in Transcript Assist can be activated when a certain number of characters is met. Service availability may vary by language. Accuracy of results is not guaranteed.
⁸ Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.
⁹ AI Zoom is applied to distances between digital zoom lengths. Accuracy of results is not guaranteed.
¹⁰ 3x and 5x distances are optical zoom. 2x and 10x distances are optical quality zoom.
¹¹ Compared to Galaxy S23 Ultra.
¹² Edit Suggestion is compatible with JPG, PNG, GIF and MP4 formats. Edit results and quality may vary depending on the photography or filming condition. Accuracy of results is not guaranteed.
¹³ Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
¹⁴ Some social media apps may not support Super HDR. Accuracy of results is not guaranteed.
¹⁵ AP performance improvements shown compared to prior generation chipset. Actual performance will depend on user environment, conditions, and pre-installed software and applications.
¹⁶ Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.
¹⁷ Compared Galaxy S24 Ultra to Galaxy S23 Ultra.
¹⁸ The Dynamic AMOLED 2X display on Galaxy S24 Ultra received a certification from VDE Germany for 100 percent Mobile Color Volume in the DCI-P3 color range, which means your images aren’t washed out and you’ll get unbelievably vivid colors regardless of differing levels of brightness. The display can achieve peak brightness of up to 2,600 nits, improving the contrast between dark and light aspects of digital content for a more brilliant picture quality, with a 5,000,000:1 contrast ratio to make your mobile experience more immersive.
¹⁹ Corning® Gorilla® Armor is incorporated into front display of Galaxy S24 Ultra. Scratch tested compared to a competitive aluminosilicate cover glass and reflection tested compared to a typical glass.
²⁰ Compared to Galaxy S23+ and Galaxy S23 respectively. The display and device size of each model: Galaxy S23+(6.6-inch, 76.2 x 157.8 x 7.6mm), Galaxy S24+(6.7-inch, 75.9 x 158.5 x 7.7mm), Galaxy S23(6.1-inch, 70.9 x 146.3 x 7.6mm), Galaxy S24(6.2-inch, 70.6 x 147 x 7.6mm).
²¹ Samsung Account login required. Advanced Intelligence settings preventing server access will limit the functionality of some AI features. Regardless of server access, Samsung does not save user input or output data.
²² Knox Matrix is supported on Galaxy smartphones and tablets with One UI 6 or above. Availability may vary by country or region.
²³ Galaxy S24 Ultra features recycled materials in the Top Speaker Module, Bottom Speaker Module, Case Front, S Pen Inner Cover, S Pen’s Knob Holder, Side Key, Volume Key, SIM Tray, Camera Deco, Front Screen, Back Glass and Battery.
²⁴ Neodymium
²⁵ The batteries of the Galaxy S24 Ultra and Galaxy S24+ include a minimum of 50% pre- and post-consumer recycled cobalt. The battery of the Galaxy S24 includes a minimum of 10% pre- and post-consumer recycled cobalt. The above measurements are based on weight.
²⁶ The speakers of the Galaxy S24 series include 100% pre- and post-consumer recycled neodymium. The above measurements are based on weight.
²⁷ The speakers of the Galaxy S24 series include a minimum of 40% pre- and post-consumer recycled steel. The above measurements are based on weight.
²⁸ Availability and timing of Android OS upgrades and security updates may vary by device model and market.
²⁹ UL ECOLOGO^® Certified products and services are verified for reduced environmental impact based on environmental performance criteria throughout its life cycle, including energy reduction, materials, health, environment, and manufacturing and operations. Galaxy S24 series met the UL 110 which is the UL Environmental Standard for Mobile Phones Sustainability.
³⁰ The Carbon Trust has measured and verified the cradle-to-grave carbon footprint of the Galaxy S24 series, including manufacturing, distribution, use and eventual disposal. This has been verified against PAS2050, an internationally recognized standard.
³¹ In 2021, the Samsung MX business announced a set of four goals across its products and business to be accomplished by the end of 2025. The goals include developing and incorporating recycled materials in all new mobile products, eliminating single-use plastics from mobile packaging, reducing the standby power consumption of all smartphone chargers to zero, and achieving zero waste to landfill across global operations.
³² Samsung defines a module of a smartphone as the Antenna, Battery, Camera, Display, Mechanical Components, Motor, PBA/FPCB, Speaker, Wireless Charger Module and Packaging.
³³ Titanium is only applied on the device frame. Frame does not include volume and side keys.
³⁴ Colors may vary by market and carrier.

Samsung Electronics and Corning Incorporated (NYSE: GLW) today announced that Galaxy S24 Ultra devices will feature Corning’s new Corning® Gorilla® Armor cover material. Gorilla Armor offers an unparalleled combination of durability and visual clarity, delivering a richer display in sunlight and greater protection against damage caused by daily wear.

“Corning’s Gorilla® Glass, together with the Galaxy S series, have driven innovation and made significant progress towards achieving greater durability,” said Kwangjin Bae, EVP and Head of the Mechanical R&D Team, Mobile eXperience Business at Samsung Electronics. “This partnership has made it possible for people to use our products with confidence and peace of mind.”

Corning® Gorilla® Armor is a different kind of smartphone cover material. Compared to a typical glass surface, Corning Gorilla Armor reduces reflection by up to 75%, which enhances display readability and minimizes screen reflections in almost any environment.¹

Corning’s new cover material optimizes durability on the Galaxy S24 Ultra. In Corning lab tests, Gorilla Armor demonstrated superior durability when compared against competitive aluminosilicate cover glasses.² To measure its exceptional scratch resistance, Corning created a new lab test — the “Scratch Bot” — to replicate micro scratches caused by day-to-day wear. On this rigorous test, Gorilla Armor showed no visible scratches and demonstrated over four times more scratch resistance than competitive aluminosilicate cover glasses.

Gorilla Armor contains an average of 25% pre-consumer recycled content, as validated by UL Solutions in accordance with UL2809-2 Environmental Claim Validation Procedure (ECVP) for Recycled Content.³

“Gorilla Armor brings Corning’s research and engineering prowess together with Samsung’s consumer-centric design and focus on user experience,” said David Velasquez, vice president and general manager, Corning® Gorilla® Glass. “This latest innovation simultaneously addresses both the need for durability and our increasing need for better optics – bringing the mobile phone experience of the future into the present.”

The launch of Galaxy S24 Ultra phones with Gorilla Armor follows a celebratory year for Samsung and Corning. Last year marked 50 years of industry-leading partnership for the companies. Samsung and Corning first partnered in 1973 to make televisions more accessible to consumers in Korea.

This same spirit of collaboration has been carried through half a century. Corning® Gorilla® Glass has been featured on countless Samsung devices, from some of the earliest Galaxy smartphones to the most recent, including the Galaxy S23 Series, Galaxy Z Fold5, and Galaxy Z Flip5, which all use Corning® Gorilla® Glass Victus® 2. The launch of Galaxy S24 Ultra devices with Gorilla Armor continues this longstanding relationship dedicated to creating world class innovations vital to the mobile consumer electronics industry.

About Corning Incorporated
Corning (www.corning.com) is one of the world’s leading innovators in materials science, with a 170-year track record of life-changing inventions. Corning applies its unparalleled expertise in glass science, ceramic science, and optical physics along with its deep manufacturing and engineering capabilities to develop category-defining products that transform industries and enhance people’s lives. Corning succeeds through sustained investment in RD&E, a unique combination of material and process innovation, and deep, trust-based relationships with customers who are global leaders in their industries. Corning’s capabilities are versatile and synergistic, which allows the company to evolve to meet changing market needs, while also helping its customers capture new opportunities in dynamic industries. Today, Corning’s markets include optical communications, mobile consumer electronics, display, automotive, solar, semiconductors, and life sciences.

¹ Performance claims for Corning® Gorilla® Armor are based on Corning’s internal lab testing. Actual performance may vary.
² Performance claims for Corning® Gorilla® Armor are based on Corning’s internal lab testing. Actual performance may vary.
³ Pre-consumer recycled content as defined by UL Solutions is material that has never reached the end user, having been diverted from the waste stream during a manufacturing process.

This video, shared through Samsung’s YouTube channel, depicts the company’s history of mobile innovation. From Samsung’s first mobile phone, SH-100, in 1988 and the world’s first TV phone in 1999 to the game-changing foldable smartphone in 2020, viewers can witness the journey that shaped the smartphone market.

The video ends with an elderly couple and a young woman discussing the future of smartphones on a subway, setting the stage for the release of Galaxy AI. Watch the video below for a sneak peek into the next era of mobile technology.

“Samsung Galaxy empowers people with new experiences and new ways to do what they love. With Galaxy AI, we’re redefining what’s possible on mobile devices,” said Stephanie Choi, EVP & Head of Marketing of the Mobile eXperience Business at Samsung Electronics. “These spaces will give Galaxy fans the first opportunity to see a new era of innovation firsthand, and we can’t wait to see how Galaxy AI will empower people to unleash their potential.”

Immediately upon entering these spaces, visitors will know they’ve stepped into a world of possibilities, powered by Galaxy AI. Everything visitors will experience will be available to them very soon on Galaxy’s newest devices. As visitors move between interactive and immersive zones, they’ll see how Galaxy AI amplifies everyday activities like never before, from discovering new places to capturing and sharing content to communicating across language barriers.¹

In every region, visitors will experience different twists on what Galaxy has to offer. Fan-favorites like Nightography and next-level gaming will captivate visitors, inspiring new ways to be creative and play with cutting-edge technology. As visitors explore and test out the features, they’ll receive stamps that can be redeemed for exclusive giveaways before they leave. Plus, a lucky draw will give visitors the chance to walk away with a special prize.²

Galaxy Experience Space venues:

• Bangkok: Jan. 18 to Feb. 11 at Central Ladprao, 1691 Phahonyothin Road, Chatuchak 10900, Bangkok, Thailand
• Barcelona: Feb. 15 to Feb. 29 at Plaza Catalunya, L’Eixample, 08002 Barcelona, Spain
• Berlin: Jan. 17 to Feb. 14 at Mall of Berlin, Leipziger Platz 12, D-10117 Berlin, Germany
• Dubai: Jan. 18 to Feb. 14 at Dubai Mall, Mohammed Bin Rashid Boulevard, Downtown Dubai, United Arab Emirates
• London: Jan. 17 to Feb. 14 at Westfield White City, 1081 Ariel Way, London W12 7GF, U.K.
• New York: Jan. 17 to Feb. 16 at 50 W. 34 St., New York, NY 10001, U.S.
• Paris: Jan. 17 to Feb. 14 at Westfield La Defense, 15, Parvis de la Défense, Puteaux 92092, France
• Seoul: 18 to Feb. 12 at Times Square, 15 Yeongjung-ro, Yeongdeungpo-gu, Seoul / Shinsegae Central City, 176 Sinbanpo-ro, Seocho-gu, Seoul, Korea

¹ Service availability may vary by language.
² Programming and giveaways may vary by region.

With this campaign, Samsung is inviting viewers everywhere to be inspired by mobile innovation that will soon change the way users live, connect and create forever. Check out the video below for a sneak peek — and get ready to experience the epic like never before at Galaxy Unpacked 2024 event on January 17.

▲ Digital OOH for Galaxy Unpacked 2024 at COEX in Seoul, Korea on January 5

▲ Digital OOH for Galaxy Unpacked 2024 at Piazza del Duomo in Milan, Italy on January 5

▲ Digital OOH for Galaxy Unpacked 2024 at CentralWorld in Bangkok, Thailand on January 5

▲ Digital OOH for Galaxy Unpacked 2024 at Piccadilly Circus in London, U.K. on January 5

▲ Digital OOH for Galaxy Unpacked 2024 at Stureplan in Stockholm, Sweden on January 5

▲ Digital OOH for Galaxy Unpacked 2024 at Central Railway Station in Warsaw, Poland on January 5

Experience the epic in everyday life like never before.

On January 17, Samsung Electronics will host Unpacked in San Jose. Join us as we unveil the latest premium Galaxy innovations, providing an all-new mobile experience powered by AI. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 10 a.m. PST, 1 p.m. EST, 6 p.m. GMT and 7 p.m. CET.

Stay tuned at News.samsung.com/global for all the upcoming teasers, trailers and news about Galaxy Unpacked 2024.