Samsung Electronics today announced that it is set to release the Galaxy Z Flip5 Retro — a limited edition phone that embodies Samsung’s legacy of innovation — from November 1 in Korea, the U.K., Germany, Spain and Australia on November 2 in France.

The Galaxy Z Flip5 Retro draws inspiration from the SGH-E700, a product that captured the market’s imagination with its exceptional design and performance 20 years ago in 2003. At that time, the SGH-E700 was a groundbreaking mobile phone, being Samsung’s first to feature a built-in antenna. This innovation, coupled with the phone’s widespread popularity, played a pivotal role in advancing Samsung’s position in the mobile phone industry.

Now, Samsung plans to engage its customers by showcasing its history of innovation, spanning from its founding to the present day, with the classic SGH-E700 and the new Galaxy Z Flip5 serving as representative examples.

Samsung Electronics has provided innovative mobile phones in the market for decades. In addition to the SGH-E700, the company has launched a series of other revolutionary mobile products, starting with the MP3 phone SPH-M2500 in 1999. This was followed by the watch phone SPH-WP10, the TV phone SCH-M220 and the camera phone SCH-V200. Each product earned acclaim for its innovative new features that pushed the boundaries of what was possible at that time.

The Galaxy Z Flip5 Retro skillfully implements various distinctive features of the SGH-E700, such as the combination of indigo blue and silver colors, a UX design reinterpretation of 2000s pixel graphics and an exclusive animation on the Flex Window that portrays a cityscape with a touch of nostalgia.

The unique package includes three Flipsuit cards featuring logos from different eras of Samsung’s history, a Flipsuit case and a collector card engraved with a unique serial number that will add to the product’s collectible value for purchasing customers.

The Galaxy Z Flip5 Retro will be available in limited quantities in Korea, the U.K., France, Germany, Spain and Australia. Consumers in these select countries can purchase this iconic device exclusively through Samsung’s official website, Samsung.com.

In the second part of this two-part series, Samsung Newsroom will dive into the remarkable technologies crafted by Galaxy developers and explain related terminology for everyone to understand.

Dynamic AMOLED 2X

Dynamic AMOLED 2X is Samsung’s latest and most advanced mobile display, building upon the original Dynamic AMOLED introduced in 2019. This enhanced version is tailored for high-speed gaming and multitasking, boasting a 100% accurate DCI-P3 color gamut for optimized colors and contrast. The display delivers a seamless user experience with smoother scrolling, excellent response times and HDR10+ certification. Notably, the adaptive refresh rate has been upgraded from 60Hz to 120Hz, further enhancing display performance.

Adaptive Refresh Rate

This technology is designed to offer a smooth and seamless scrolling and viewing experience by automatically adjusting the screen’s refresh rate based on the content being displayed. This feature not only ensures a smoother user experience but also optimizes battery life.

Auto Framing

Auto Framing is a feature that automatically adjusts the Galaxy device’s camera angle based on the number of people in the picture. The view narrows when there is one person and widens when the camera detects at least two people in the frame. Moreover, the screen follows the movement of the detected photographer, allowing for a trackable distance of approximately two-and-a-half to three meters and a trackable speed matching a normal walking pace. With this feature, capturing dynamic scenes like people dancing or children playing is a breeze. Users can ensure everyone in a large group fits within the frame using the Auto Framing feature and Flex Mode.

Nightography

Nightography is a powerful camera capability introduced for the first time with the Galaxy S22 that enhances color vibrancy and picture quality even in low-light environments. This feature captures a series of images and employs multi-frame processing (MFP) technology to analyze and eliminate noise and blurry shots. Nightography applies an HDR effect to the refined images, combining them into a single clear photo. Colors and details are enhanced using an AI image signal processing (ISP) algorithm. Using the Super Night Solution, users can take bright and crips videos without any visual noise.

Nit

Derived from the Greek word “nitere” meaning “to shine,” nit is a unit of luminance used to measure the light emitted from a smartphone or computer display. More specifically, one nit is the brightness of one candle in an area of one square meter, while 1,000 nits equals the brightness of light emitted by 1,000 candles in an area of one square meter. Since smartphones are often used outdoors, luminance is important to ensure the displays remain clearly visible in varying lighting conditions.

Fast Wireless Charging 2.0

Fast Wireless Charging 2.0 is Samsung’s wireless charging technology standard that operates on a magnetic field-induced fast-charging mechanism.

Initially showcased at Galaxy Unpacked 2015 when the Galaxy Note5 was introduced, the earlier Fast Wireless Charging could support wireless charging of up to 9W. Now, Fast Wireless Charging 2.0 enables faster wireless charging options of 10W, 12W and 15W.

In this two-part series, Samsung Newsroom will dive into the remarkable technologies crafted by Galaxy developers and explain related terminology for everyone to understand.

IP Rating

IP, or ingress protection, is a standard that measures a device’s ability to resist the elements. The first digit in an IP rating denotes the level of defense against dust and foreign particles, while the second digit represents the level of safeguard against liquids — the higher the digit, the better the protection. The Galaxy Z Fold3 and Z Flip3 were the first foldable products to achieve the IPX8 rating, followed by Z Fold4, Z Flip4, Z Fold5 and Z Flip5.

Flex Window

Flex Window, the Cover Screen of a Galaxy Z Flip device, was first included in the Galaxy Z Flip5. The display allows users to take photos, reply to messages or play content without opening the phone.

Flipsuit Case

This is an accessory for the Galaxy Z Flip5 that uses near-field communication (NFC) technology. When a Flipsuit card is inserted into the case, the Flex Window plays content linked to the card.

FlexCam

FlexCam is a camera feature using Galaxy Z 5’s Flex Window and the high-quality rear camera, allowing users to take pictures from various angles without opening the phone. Plus, convenient hands-free shooting is possible when Flex Mode and the Cover Screen camera are activated.

Multi Window

This feature enables users to open multiple windows on the Galaxy Z Fold display, supporting up to three at once. Multi Window offers a multitasking experience to simultaneously perform various tasks such as streaming, shopping, browsing the web and playing games.

Swipe Gesture

Swipe Gesture is a handy feature that lets a user control the Galaxy foldable screen through finger gestures. For example, split the screen horizontally and open a new app by swiping up with two fingers from the bottom to the top. These intuitive gestures enhance multitasking efficiency, providing an optimal way to operate the device.

Ultra Thin Glass

Ultra Thin Glass (UTG) is a crucial component of Galaxy foldable displays. The material’s exceptional thinness allows for flexible bending — at the same time, it possesses scratch-resistant properties, characteristic of traditional glass.

Flex Hinge

The Flex Hinge is the component that allows a Galaxy foldable to be folded and unfolded, enhancing the phone’s durability and enabling the functionality of Flex Mode.

Flex Mode¹

When partially folded, the Galaxy device will go into Flex Mode. Users can set their foldables on a flat surface without needing a separate phone stand to conveniently watch a movie, write an email or video call a friend.

Flex Mode Panel

Flex Mode Panel allows for seamless use of the control panel while enjoying videos, music or other content when the Galaxy foldable is set in Flex Mode. This feature can be activated in Labs.

Taskbar

The Taskbar conveniently presents Favorites and shortcuts to recently used apps at the bottom of an unfolded Galaxy display — allowing users to easily switch between apps and enjoy a seamless multitasking experience, much like they would on a PC.

Under Display Camera

The Under Display Camera (UDC) achieves a truly full-screen display by concealing the Galaxy Z Fold’s camera beneath the screen. With UDC, the front camera is seamlessly integrated to eliminate the need for notches or holes in the display. Samsung initially introduced the cutting-edge UDC technology in the Galaxy Z Fold3 and has continued to implement it in the Z Fold4 and the latest Galaxy Z Fold5.

* The images are for illustrative purposes only and may differ from the actual product.

¹ Flex Mode is supported at angles between 75° and 115°.

Users can effortlessly capture their best angles with the Galaxy Z Flip5’s distinct features — from the versatile FlexCam and new Flex Hinge for convenient hands-free shooting to the larger Flex Window perfect for setting up selfies in real time.

Samsung Newsroom has compiled five tips on how to capture epic selfies to ensure users make the most of their Galaxy Z Flip5.

1. Using FlexCam for High-Quality Selfies

The rear cameras on Galaxy smartphones are ideal for shooting any type of photo — including selfies. With FlexCam, users can capture clear, high-definition photos using the 12MP rear camera even when the phone is folded.

To ensure even the smallest details are picture-perfect, the 3.4-inch Flex Window gives users access to tools such as timer mode, Motion photo, aspect ratio settings and more directly from their screen.

▲ Taking high-quality selfies has never been easier thanks to FlexCam and Flex Window on the Galaxy Z Flip5.

After a selfie session, users can easily end up with hundreds of photos in their Gallery — all in pursuit of the best and most flattering angles. With the Galaxy Z Flip5’s handy Quick View, users can scroll through captured photos on the Flex Window and mark favorites or delete images with just a simple touch of a button.

▲ Viewing photos with Quick View

2. Capture Full-Body Candid Photos With Flex Mode

When taking a photo with a breathtaking backdrop, it can be difficult to position the subject within the frame. Fortunately, Flex Mode on the Galaxy Z Flip5 gives users the flexibility to adjust their phone’s angle and capture stunning full-body photos.

Activating Flex Mode is as simple as unfolding the Galaxy Z Flip5 when the camera is on and adjusting it to the desired angle¹ for effortlessly striking selfies. Since the Galaxy Z Flip5 can be propped open at different angles, users can enjoy unparalleled flexibility to capture themselves in any position or setting.

The wide-angle lens in Flex Mode is an ideal choice for accentuating a subject’s height. Users can find and shoot the optimal angle by placing the Galaxy Z Flip5 on the floor below the subject and adjusting the Flex Window.

▲ Taking full-body photos using the Galaxy S23 Ultra (left) and the Galaxy Z Flip5 (right)

▲ Photos taken with the Galaxy S23 Ultra (left) and the Galaxy Z Flip5 (right)

3. Perfect Group Selfies Anytime, Anywhere

With the Galaxy Z Flip5, taking group photos has never been easier. Once placed on a surface, the Galaxy Z Flip5 can stand on its own without the need for a heavy tripod or extra equipment. The ultra-wide lens setting seamlessly captures all subjects in the frame for the ultimate group photos.

Connecting the Galaxy Watch6 to the Galaxy Z Flip5 simplifies the process of taking group selfies and eliminates the need to get up and repeatedly set up photos — users can control the camera, zoom in and out or set timers conveniently with the watch.

▲ Group selfies captured with the Galaxy S23 Ultra mounted on a tripod (left) and the Galaxy Z Flip5 (right)

▲ The Galaxy Z Flip5 makes taking group selfies easier than ever.

4. Trendy and Fun Selfies With Dual Preview

With the Galaxy Z Flip5’s Dual Preview feature, users can shoot bold mirror selfies like the ones trending on social media that capture both the user and his or her smartphone screen in the mirror’s reflection.

▲ Capturing a mirror selfie using Dual Preview (left) and the final result (right)

Similarly, Dual Preview proves invaluable when preparing for a portrait as it allows the subject to check and adjust their appearance on the Flex Window.

▲ Checking appearance with Dual Preview

5. Heightened Content Creation for Beginners and Pros Alike

Aside from its upgraded image shooting, the Galaxy Z Flip5 takes content creation to the next level. By hanging or placing the Galaxy Z Flip5 on nearby objects, users can capture vlogs from various angles. To create distinct first-person point-of-view videos, users can clip the device to clothing while walking or engaging in daily activities to put the camera and viewers in the center of the action.

Capture life’s unique moments — from the exciting to the unexpected — with the Galaxy Z Flip5.

¹ Flex Mode is supported at angles between 75° and 115°. If the angle goes over a certain range, the product can be completely unfolded or folded.

To help users personalize their devices and keep them protected, Samsung Electronics has unveiled a new lineup of custom-fit cases for the new Galaxy Z Fold5 and Z Flip5.

Wield the S Pen With Greater Comfort: Galaxy Z Fold5 Slim S Pen Case

▲ Galaxy Z Fold5 Slim S Pen Case in Icy Blue and Sand. The case is available in Graphite with Black S Pen Fold edition, Sand with Apricot S Pen Fold edition and Icy Blue with Lime S Pen Fold edition.

The Galaxy Z Fold5 Slim S Pen Case features a slim design that effortlessly houses both the Galaxy Z Fold5 and S Pen Fold edition. Aside from the eye-popping colors, the case contains recycled plastic materials¹ that help consumers protect their phones and S Pen Fold edition while keeping the planet in mind.

▲ With the Galaxy Z Fold5 Slim S Pen Case, users can eject the S Pen Fold edition by pushing the button at the top of the built-in S Pen slot and conveniently store it away by placing the S Pen Fold edition back into the slot.

Jotting notes has never been easier — eject the S Pen Fold edition from its slot with the push of a button and slide the S Pen back into the slot until it clicks into place. With the Galaxy Z Fold5 Slim S Pen Case, misplacing the S Pen Fold edition is a thing of the past.

Grab-and-Go Viewing Experiences: Galaxy Z Fold5 Standing Case With Strap

▲ Galaxy Z Fold5 Standing Case with Strap in Sand. The case is available in Sand and Graphite.

To make the most out of the Galaxy Z Fold5’s stunning display, the Galaxy Z Fold5 Standing Case with Strap offers a strap that can be easily swapped for a detachable kickstand — enabling full-screen viewing wherever, whenever.

▲ Galaxy Z Fold5 Standing Case with Strap boasts outstanding portability with either the kickstand (left) or the strap (right).

The kickstand creates a comfortable, hands-free viewing experience on the Galaxy Z Fold5, whereas the attachable strap provides a stable and secure grip for easy transport.

▲ Users can conveniently detach and switch the kickstand to the strap by pushing the stand out and sliding the strap into the slot.

Additionally, the simple yet practical design gives users the ability to freely swap the detachable kickstand and strap for other compatible case accessories — allowing complete customization to suit their device needs and style preferences.

Like the Galaxy Z Fold5 Slim S Pen Case, the Galaxy Z Fold5 Standing Case with Strap incorporates recycled plastic materials.²

Sturdy Yet Soft: Galaxy Z Fold5 Eco-Leather Case

▲ Exterior of the Galaxy Z Fold5 Eco-Leather Case in Graphite. The case comes in Graphite and Icy Blue.

For those looking for a more premium case, the Galaxy Z Fold5 Eco-Leather Case is the perfect way to elevate the appearance of the Galaxy Z Fold5. The case features a smooth exterior and a soft inner lining that snuggly grips the phone. What’s more, the eco-leather case is made with bio- and plant-based sources including corn and other recycled plastic materials.³

▲ Galaxy Z Fold5 Eco-Leather Case features an eco-leather-covered exterior and a soft inner lining.

While some smartphone accessories can be uncomfortable to hold for extended periods, the plant-based leather exterior of the Galaxy Z Fold Eco-Leather Case makes gripping and handling the device effortless throughout the day. With a sophisticated form-fitting design, the Galaxy Z Fold Eco-Leather Case assures users that their phones are in safe hands and will be protected from damage.

Minimalist Design With Maximum Customization: Galaxy Z Fold5 Clear Gadget Case

▲ Exterior of the Galaxy Z Fold5 Clear Gadget Case.

Some users prefer a simple case that allows them to show off their devices. The Galaxy Z Fold5 Clear Gadget Case is perfect for this — featuring a transparent design that lets the Galaxy Z Fold5 shine.

▲ Galaxy Z Fold5 Clear Gadget Case allows users to swap between multiple accessories.

The Galaxy Z Fold5 Clear Gadget Case redefines “multifunctionality” with its flexible accessory attachments for different situations — from rings for taking pictures to stands for watching videos and straps for convenient carrying.

Stylish Cases With a Soft Finish: Galaxy Z Flip5 Silicone Case With Ring

▲ Galaxy Z Flip5 Silicone Case with Ring in Mint, Apricot, Lavender, Indigo and Cream.

The Galaxy Z Flip5 Silicone Case with Ring blends fashion with functionality by adding a pop of pastel to a soft, silicone case made to fit any finger. The case and ring come in five colors — Mint, Apricot, Lavender, Indigo and Cream — and are made from recycled materials.⁴

▲ Utilizing the ring on the Galaxy Z Flip5 Silicon Case with Ring.

Compactly designed to keep the phone slim, the case enables users to conveniently slide the ring around their finger and carry their Galaxy Z Flip5 wherever they go.

Protected From Top to Bottom: Galaxy Z Flip5 Flap Eco-Leather Case

▲ Galaxy Z Flip5 Flap Eco-Leather Case in Etoupe. The case comes in Etoupe, Black and Cream.

Like its Galaxy Z Fold5 case counterpart, the Galaxy Z Flip5 Flap Eco-Leather Case is crafted with plant-based leather for a durable design that’s made to last. The chic case incorporates bio- and plant-based sources, such as corn and recycled plastic materials,⁵ to give the Galaxy Z Fold5 an upgraded, sustainable feel. To ensure the Galaxy Z Flip5’s signature hinge stays protected during use, the Galaxy Z Flip5 Flap Eco-Leather Case envelops the hinge for extra protection.

▲ Galaxy Z Flip5 Flap Eco-Leather Case boasts a smooth texture (top left). The inner lining of the case (top right) secures the Galaxy Z Flip5 in place and the flap (bottom) covers the hinge to ensure it is protected when folded or unfolded.

Crystal Clear Customizability: Galaxy Z Flip5 Clear Gadget Case

▲ The outer case of the Galaxy Z Flip Clear Gadget Case.

Showcasing the color of the Galaxy Z Flip5 is easy with the Galaxy Z Flip5 Clear Gadget Case — whether it’s Mint, Graphite, Cream or Lavender. Designed with recycled materials,⁶ the Galaxy Z Flip5 Clear Gadget Case makes the device’s color the star of the show.

▲ Demonstrating one way of utilizing the Galaxy Z Flip5 Clear Gadget Case.

Similar to the Galaxy Z Fold5 Clear Gadget Case, the Galaxy Z Flip5 Clear Gadget Case comes with a flexible accessory attachment to improve the usability of the device in different situations.

Cases are not just for protecting phones — the new cases optimized for the Galaxy Z Fold5 and Z Flip5 highlight the best features of each device. With styles and designs for any lifestyle, the Galaxy Z Fold5 and Z Flip5 cases provide ultimate customization for superior mobile experiences.

¹ The plastic portion of the Galaxy Z Fold5 Slim S Pen Case contains a minimum of 15% post-consumer recycled content (UL ECVP 2809).
² The plastic portion of the Galaxy Z Fold5 Standing Case with Strap contains a minimum of 15% post-consumer recycled content (UL ECVP 2809).
³ The plastic portion of the Galaxy Z Fold5 Eco-Leather Case contains UL-certified recycled materials. The Galaxy Z Fold5 Eco-Leather Case (EF-VF946) contains a minimum of 16% post-consumer recycled content (UL ECVP 2809). This is a value measured based on the weight of the plastic parts.
* The Galaxy Z Fold5 Eco-Leather Case contains a minimum of 1% bio-based content (UL ECVP 9798).
** The outer case of the Galaxy Z Fold5 Eco-Leather Case contains a minimum of 10% bio-based content.
*** The Galaxy Z Fold5 Eco-Leather Case is made of synthetic material with characteristics similar to leather rather than genuine leather. Environmental claims above are limited to recycled content.
⁴ The plastic portion of the Galaxy Z Fold5 Silicone Case with Ring contains a minimum of 15% post-consumer recycled content (UL ECVP 2809).
⁵ The plastic portion of the Galaxy Z Flip5 Flap Eco-Leather Case contains UL-certified recycled materials.
The Galaxy Z Flip5 Flap Eco-Leather Case (EF-VF731) contains a minimum of 14% post-consumer recycled content (UL ECVP 2809). This is a value measured based on the weight of the plastic parts.
* The Galaxy Z Flip5 Flap Eco-Leather Case contains a minimum of 1% bio-based content (UL ECVP 9798).
** The outer case of the Galaxy Z Flip5 Flap Eco-Leather Case contains a minimum of 11% bio-based content.
*** The Galaxy Z Flip5 Flap Eco-Leather Case is made of synthetic material with characteristics similar to leather rather than genuine leather. Environmental claims above are limited to recycled content.
⁶ The grip of the Galaxy Z Flip5 Clear Gadget Case contains a minimum of 9.3% post-consumer recycled content (UL ECVP 2809).
* The side key of the Galaxy Z Flip5 Clear Gadget Case contains a minimum of 34% bio-based content (UL ECVP 9798).

Given these concerns, Samsung Electronics has continued to enhance its tablets with each generation. The company’s new Galaxy Tab S9 series is its most powerful and durable iteration yet, featuring IP68-rated water- and dust-resistant¹ capabilities to endure the roughest outdoor elements. For unparalleled image quality, upgraded Vision Booster technology adjusts screen brightness based on surrounding lighting conditions to make the Galaxy Tab S9 series the perfect companion for both indoor and outdoor activities.

Samsung Newsroom sat down with Jingyu Hwang from the New Computing (NC) Mechanical R&D Group and Wooseok Ko from the Display Group at Samsung Electronics to learn more about the creation behind the Galaxy Tab S9 series and discuss how the device came to be.

▲ (From left) Jingyu Hwang from the New Computing (NC) Mechanical R&D Group and Wooseok Ko from the Display Group

A Tablet Built To Take on the Elements

The Galaxy Tab S9 series is equipped with water- and dust-resistant capabilities — the first among the Galaxy Tab S series. When developing the tablet, Samsung aimed to create a durable product that offers the same peak performance as its other devices. “Previous tablets that had water or dust resistance emphasized the physical durability of the product and focused less on the device’s other specifications,” said Jingyu Hwang, who was responsible for the mechanical structure, parts design and engineering of the Galaxy Tab S9 series. “The Galaxy Tab S9 series boasts high performance and a large screen, so users can freely enjoy their tablet anytime, anywhere.”

▲ Water- and dust-resistant features of the Galaxy Tab S9 series

The Galaxy Tab S9 series has earned a IP68-rating certification across all models — a standard set by the International Electrotechnical Commission (IEC).² The IP68 rating is granted to devices that earned a dust-resistant rating of 6 for protection against external solid particles and a water-resistant rating of 8 to last up to 30 minutes in a maximum depth of 1.5 meters. With this rating, users can worry less about taking their tablets into damp places, such as next to the kitchen sink while cooking or outside while camping.

As thinner and lighter tablets become the industry standard, keeping the Galaxy Tab S9 series’ design slim while making it resistant to water and dust was difficult. “When incorporating water- and dust-resistant features, making some parts bigger or adding new parts was inevitable. We had to utilize a variety of new technologies when developing the Galaxy Tab S9 series, including designing a new internal structure to seamlessly house all the necessary water-resistant elements within the body. We also developed numerous new parts for it,” explained Hwang.

When making the water-resistant microphone, Samsung used highly adhesive materials that can withstand water pressure as well as a membrane³ material that is permeable to air but not water. The company also applied a silicon rubber material to seal the speaker and utilized a dispensing method, in which a urethane-based material is applied to parts and then solidified, for the USB port. Through the utmost attention to detail, the Galaxy Tab S9 series came to life.

▲ Hwang explains the new water-resistant feature of the Galaxy Tab S9 series.

Crystal Clear Viewing With Enhanced Display Technologies

In addition to its water- and dust-resistant capabilities, the Galaxy Tab S9 series features lifelike image quality on a wide display. The Galaxy Tab S9 series comes with a Dynamic AMOLED 2X display, previously available only on Galaxy flagship smartphones and laptops, and delivers next-level viewing experiences in the palm of one’s hand.

“As consumers use tablets to view photos, watch high-definition videos and play games, we focused on enhancing the image quality of the tablet,” said Wooseok Ko, who was responsible for developing the display of the Galaxy Tab S9 series.

▲ Ko looks into the Galaxy Tab S9 Ultra under extreme sunlight.

Aside from the brilliant picture quality offered on the Galaxy Tab S9 series, the unique Vision Booster technology helps users see their screen in any environment.

“You’ve probably experienced not being able to see your device’s screen clearly outside when the sunlight is really strong,” said Ko. “Vision Booster technology can help you to see the screen clearly, even under the harshest sunlight.”

▲ Demonstrating the Vision Booster technology of the Galaxy Tab S9

Vision Booster technology automatically adjusts the screen brightness and clarity based on external lighting conditions. To ensure all content is optimally visible, Vision Booster technology enhances the visibility of both the bright and dark areas on screen.

“Even in situations when on-screen graphics are constantly changing — such as when playing a game or watching a movie — Vision Booster technology’s advanced algorithm references the previous frames and quickly applies the same effect using specific computations,” stated Ko.

▲ How Vision Booster technology works

Meticulous Testing for a Quality Tablet

For a perfect user experience, the Galaxy Tab S9 series went through countless tests during development.

The company went through multiple stages of meticulous verification to achieve the IP68-rated water- and dust-resistant certification from the IEC. The Galaxy Tab S9 series’ water resistance was tested during different product development stages, including manufacturing, by multiple departments, such as the reliability and quality engineering department and the product verification department.

“Since we didn’t have appropriate water-resistant testing equipment for the large 14.6-inch screen of the Galaxy Tab S9 Ultra, we worked with relevant departments to manufacture new equipment to test the product,” said Hwang.

Additionally, applying Vision Booster technology to a tablet for the first time came with its own set of challenges. “The most difficult part about integrating Vision Booster technology into the Galaxy Tab S9 series was ensuring that it responded appropriately and accurately to lighting changes,” said Ko. Optimizing Vision Booster for the Galaxy Tab S9 series required him and his team to verify the feature responded not only to drastic changes in light, such as going from indoors to outdoors, but to more subtle fluctuations as well.

“To provide users with the best display, we tested image quality and visibility under various conditions and held subsequent evaluation meetings,” said Ko. “Testing the tablet outside was crucial since the test lab environment and actual outdoor conditions can be different.”

The Future of Tablets Led by the Galaxy Tab S9

Galaxy Tab S9 series has redefined the standard for premium tablets, equipped with advanced features that differentiate it from previous generations. The developers shared their final thoughts on creating the device and their hopes for users.

“The Galaxy Tab S9 series exemplifies Samsung’s industry-leading innovation in tablet development,” said Hwang. “I hope it becomes a product that users can rely on.”

“Developing the Galaxy Tab S9 series was very rewarding because we were able to take the same leading visual technologies from our smartphones and apply them to tablets,” said Ko. “Throughout all our innovations, our goal is to optimize on-screen viewing for more immersive experiences.”

¹ The Galaxy Tab S9, S9+ and S9 Ultra are rated as IP68. The included S Pen also has water and dust resistance with an IP68 rating. Consistent with the IP68 rating, water resistance in up to 5 feet of freshwater for up to 30 minutes. Rinse residue / dry after wet. Not advised for beach or pool use. Dust-resistant rating is tested under lab conditions by a third party: 2kg of talc powder (max. diameter of 0.05mm) per cubic meter was blown into a test chamber housing the device (air pressure within device kept below surrounding air) for two hours. Rated IP6X. Dust resistance may vary by actual usage conditions.
² Headquartered in Geneva, Switzerland, the International Electrotechnical Commission (IEC) prepares and publishes international standards for all electrical, electronic and related technologies.
³ Membranes are permeable to liquids or gases depending on the material type. The Tab S9 series’ membrane is permeable to air but prevents water from entering.

▲ Passersby gather around a series of curious sights in Nişantaşı, Levent and Harbiye in Istanbul

Huge, Evocative Galaxy Foldables Capture the Imaginations of Fans Worldwide

Galaxy Z Flip5 | Fold5 have arrived. With their eye-catching visual style and the unique capabilities of their folding forms — spanning Flex Window features and versatile FlexCam photography on the Galaxy Z Flip5 and unparalleled multitasking and large screen gaming experience on the Galaxy Z Fold5 — customers all over the world are discovering the next generation of foldable excellence. To celebrate the new mobile devices, Samsung has launched a new series of promotional videos.

In the middle of Times Square in New York City and outside the Coex Media Tower in Seoul and the Sino-Ocean Taikoo Li Mall in Chengdu, China, crowds gather around an intriguing spectacle. Looming over the bustling traffic and eager onlookers, enormous Galaxy Z Flip5 | Fold5, their bases attached to large billboards, slowly unfold skyward to reveal glowing, high-resolution displays. As the crowds below stare up and take pictures on their smartphones, Samsung’s latest foldables become the focal point of these iconic urban backdrops. But how did Samsung pull off this feat of engineering?

The giant next-gen Galaxy devices were brought to life in these global locales thanks to a combination of real-world images and CGI mastery. Beginning in Istanbul in collaboration with Turkish influencer Bulutsahin, they soon started appearing in key markets all around the world. Using advanced video editing techniques, moving cameras and rotoscope technology, these huge, photorealistic foldables were superimposed onto footage of actual billboards and buildings. Rendered at a large scale but in meticulously realistic detail, the digital models capture viewers’ imaginations by showing the new foldables’ distinctive form factors inserted into familiar settings.

▲ Galaxy Z Flip5 takes pride of place on the iconic One Times Square building in New York City as traffic passes by below.

▲ Crowds gather around the Sino-Ocean Taikoo Li Mall in Chengdu as a huge Galaxy Z Fold5 unfurls horizontally on a wraparound digital billboard.

▲ Galaxy Z Flip5 unfolds over a grassy square at the Coex Media Tower in Seoul while an onlooker takes a video on his smartphone.

Festivalgoers Get Hands-On With the Latest Samsung Devices

Beyond the new virtual foldables videos, Samsung has been hosting an array of in-person experiences at music festivals, including in Hungary, Poland and Romania. Samsung also operated a booth at KCON LA 2023 — the biggest Korean culture convention in the U.S. — of which it is an official sponsor. Including workshops, influencer collaborations, sponsored music venues and hands-on photography experiences, these offline activities have been giving customers a chance to get up close and personal with the latest features and capabilities of Galaxy Z Fold5, Galaxy Z Flip5, Galaxy Watch6, Galaxy Tab9 and more.

▲ At Hungary’s 2023 Sziget music festival, fans engaged in social media, hip-hop and make-up application influencer workshops at Samsung’s all-day Kontent Konténer mini-studio and enjoyed the electronic music act lineup at the Samsung Party Arena.

▲ K-culture enthusiasts visited Samsung’s KCON LA 2023 onsite experience booth for demonstrations of the latest Galaxy Z Flip5, Galaxy Z Fold5, Galaxy Watch6, Galaxy Tab S9 and Galaxy S23 Ultra capabilities, with 16,000 attendees visiting the booth and thousands more seeing the Galaxy Z Flip TVC ecosystem lifestyle commercial running on the Crypto.com Arena Jumbotron.

▲ At the 2023 Summer Well music festival in Romania, visitors tested out Galaxy Z Flip5’s versatile camera and Galaxy Z Fold5’s gaming and multitasking features, as well as seeing photographs of themselves split across four creatively arranged LED screens in the “Show your flip side” corner.

▲ At the hip-hop-focused SBM festival in Poland, 11,000 festivalgoers visited Samsung’s unique Galaxy Zone area for an immersive experience of Galaxy Z Flip5 and Galaxy Buds2 Pro, complete with a photography contest that awarded a brand new Galaxy Z Flip5 to 3 winners.

Gamers Go Head-to-head in Heated Galaxy Z Fold5 League of Legends: Wild Rift Tournament

On August 27, the 2023 Galaxy Fold Cup gaming tournament reached an epic conclusion. The tournament saw talented teams of esports gamers use Galaxy Z Fold5’s next-level gaming capabilities to test each other’s skills on Riot Game’s League of Legends: Wild Rift MOBA mobile game. Following applications from teams representing over 2000 people in July, winning team “OZG” took home the title at the Jamsil eSports Arena in Seoul in front of an enthusiastic, in-person audience. 

With world-class League of Legends champion Sang-hyeok “Faker” Lee in attendance and over 210,000 additional viewers tuning in on the internet live broadcast, the tournament demonstrated Galaxy Z Fold5’s spacious display, lightweight handling and immersive responsiveness. Competitors and audience members alike were impressed with the quality of the Galaxy Z Fold5’s gaming experience, Faker remarking that he was amazed that gaming could feel so fluid and precise on a mobile device. 

▲ Esports enthusiasts watch teams clash on the Galaxy Z Fold5 at the Jamsil eSports Arena in Seoul

▲ Competing teams put their League of Legends skills to the test on Galaxy Z Fold5’s large, responsive screen during the 2023 Galaxy Fold Cup quarter finals

▲ Pro gaming superstar Sang-hyeok “Faker” Lee takes center stage to share his thoughts on the tournament finals

Innovation is always in vogue. For the past two decades, Samsung Electronics has partnered with various fashion houses to combine high-tech innovation with haute couture. The Galaxy Z series Thom Browne Edition is one of these standout collaborations.

Debuting in 2020, the Thom Browne Edition brought the eponymous New York fashion brand’s timeless style to a groundbreaking foldable smartphone experience, beginning with the Galaxy Z Flip. This release gave Samsung’s revolutionary form factor a premium makeover from product to packaging. Following the success of its first collaboration, Samsung released multiple Thom Browne collections of both foldables and wearables, offering a bold take in each iteration.

In honor of this ongoing partnership, Samsung Newsroom sat down to detail the legacy of the Galaxy Z series Thom Browne Edition.

The first Thom Browne Edition truly made a style statement, down to the smallest detail. Samsung worked to capture Thom Browne’s unique design identity in the Galaxy Z Fold2 by adding the signature Thom Browne stripe on the device’s back glass using an innovative technique that made the logo appear to have a fabric texture. The contrast between the center stripe and the gray background added a subtle yet luxurious touch.

This iconic branding extended to the 7.6-inch unfolded screen as well. With a thematic design and customized icons, the Galaxy Z Fold2 Thom Browne Edition enabled users to curate a style that was all their own through various lock screen backgrounds featuring Thom Browne art sketches that could be changed each day of the week. From the inside out, the Thom Browne experience on the Galaxy Z Fold2 was both chic and consistent.

▲ The Galaxy Z Fold2 Thom Browne Edition package includes the Galaxy Z Fold2, Galaxy Watch3 (41mm model) and Galaxy Buds Live as well as a special phone case and watch strap accessories.

Because servers crashed during the initial launch of the Galaxy Z Flip Thom Browne Edition, Samsung restructured its sales strategy for the Galaxy Z Fold2 Thom Browne Edition to meet overwhelming demand. While previous Thom Browne collections were available on a first come, first serve basis, interested individuals were now required to apply to participate in a raffle. The drawing for the Galaxy Z Fold2 Thom Browne Edition attracted more than 230,000 participants, and 5,000 winners were selected. Notably, fans who missed out on the exclusive edition took matters into their own hands by creating their own DIY interpretations of the limited-edition device, sparking a new phone decoration trend.

In its second evolution, the Galaxy Z Fold3 Thom Browne Edition made a striking return with a modern design reminiscent of a classic white suit. Thom Browne’s signature colors bordered the new matte white finish, pairing perfectly with the streamlined glass body — and the shiny silver hinge added to the design, enhancing reflections from light. Thanks to its impeccable colors and finish, the device exuded elegance and effortlessly transformed into an everyday luxury style statement.

When users of the Galaxy Z Fold3 Thom Browne Edition turned on their phones, they encountered a user experience (UX) that brought the brand’s unique identity to life. Unfolding the device revealed a theme with Thom Browne’s signature stripe, while the home and lock screens were decorated with the designer’s handwriting and original sketches. As the first foldable with support for the S Pen, the Galaxy Z Fold3 included an S Pen Pro in the same iconic Thom Browne style.

▲ The Galaxy Z Fold3 Thom Browne Edition package includes the Galaxy Z Fold3 and S Pen Pro, Galaxy Watch4 (40mm model) and Galaxy Buds2 as well as a special phone case and watch strap accessories.

Like the previous model, the Galaxy Z Fold3 Thom Browne Edition was sold through an online raffle system. Approximately 460,000 participants swarmed the website in the span of nine hours, showcasing the remarkable popularity of the series. The combination of the refined design and exclusivity of a limited edition contributed to the device’s mainstream appeal and prompted numerous users to add the Galaxy Z Fold3 Thom Browne Edition to their coveted wish list.

The Galaxy Z Fold5 Thom Browne Edition is stepping onto the runway in 2023 with a sleek, commanding design reminiscent of a black suit. The refined back glass stands out with Thom Browne’s signature colors — red, white and blue — and the hinge and camera ring sport a gold hue. Using black frames to bring everything together, this iteration blends different materials and colors for a touch of whimsy.

▲ The Galaxy Z Fold5 Thom Browne Edition package includes the Galaxy Z Fold5 and S Pen, Galaxy Watch6 (40mm model) as well as special phone cases and S Pen pouch and watch strap accessories.

In addition, the Galaxy Z Fold5 Thom Browne Edition case is dressed to the nines, featuring a brogue stitch design and black pebble grain leather — the same material used exclusively by Thom Browne. Inspired by a briefcase that complements a formal suit, the product packaging allows users to reminisce about their first encounter with the special edition design. Every detail in the latest Galaxy Z Fold5 Thom Browne Edition has been expertly crafted and continues to bolster the legacy of the Galaxy Z series.

Each Thom Browne Edition is extraordinarily crafted with precision to tell a distinctive story. In line with this vision, Thom Browne will continue exploring new paths with Samsung to share its brand message with people around the world. Since launching the first Galaxy Z series Thom Browne Edition, both companies have made history by fusing timeless style and futuristic mobile technology.

Stay tuned to Samsung Newsroom for more updates on how to unfold the luxury of Thom Browne mobile collaborations and experience this legacy.

Take a look at the video below for a hands-on unboxing of the Galaxy Z Fold5 Thom Browne Edition.

“Mobile technology is expected to provide more than just function — it’s an extension of our lifestyles,” Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “Our longstanding work with Thom Browne is rooted in a shared commitment to pair iconic style with advanced innovation and this collection is no exception.”

Bringing Black-Tie Elegance to the Galaxy Portfolio

The grandeur and luxury of a black-tie event serves as the inspiration for the Galaxy Z Fold5 Thom Browne Edition, which is instantly recognizable from a distance thanks to its iconic and delicate design details.

The special edition of the Galaxy Z Fold5 features both Samsung’s latest foldable technology and an homage to Thom Browne’s signature design elements with its black pebble leather and grosgrain details. The sleek exterior has been enhanced with a bevy of design elements: Thom Browne’s signature red, white and blue stripes; fabric texture etched on the back glass; an accentuating black frame and gold hinge; and gold rings around the camera lenses. The limited edition Galaxy Z Fold5 also comes with two distinct leather pouch cases and a special edition of the S Pen,¹ a noteworthy addition.

“This continued collaboration with Samsung represents an evolution of what we’ve been creating together for years,” said Thom Browne. “Once again, we want to show that a perfect blend of top quality, innovative design and a classic aesthetic can become a powerful form of self-expression. I believe this Galaxy Z Fold5 Thom Browne Edition is the ultimate example of turning advanced technology into a bold statement.”

And the collaboration doesn’t end with just the product either: the packaging of the Galaxy Z Fold5 Thom Browne Edition boasts the iconic Thom Browne briefcase. Elevating the black-tie effect, the stylish packaging turns a typical unboxing into the upgraded experience of opening a briefcase, while also being designed for long-term use as a memento.

Included in this Thom Browne Edition, the Galaxy Watch6 epitomizes timeless style. Complete with the unique Thom Browne aesthetic, the design features a graceful gold-tone body, special complementary watch face and the Thom Browne logo engraved on the side. Thom Browne’s red, white and blue colors have also been applied to the buckle, showcasing sophisticated attention to detail. This limited edition Galaxy Watch6 comes with two leather straps: one with black pebble leather and the other with red, white and blue striped leather. These colors are also used on the 25W travel adapter, the coin-style watch charger and an exclusive fabric USB-C to USB-C cable — all brimming with Thom Browne’s trademark influence.

Availability

In limited numbers, the Galaxy Z Fold5 and Galaxy Watch6 Thom Browne Edition will be available from September 12 in select markets including Korea. Sales will begin from September 12 on Samsung.com. For more details on the latest additions to the Thom Browne collection, please visit http://www.samsungmobilepress.com.

¹ Use an S Pen that is designed for Galaxy Z Fold. All other S Pens or stylus pens may damage the screen. Galaxy Z Fold5 does not have a built-in slot for the S Pen. S Pen support is limited to the Main Screen.

In the Galaxy Z Fold5 Thom Browne Edition, you’ll discover the iconic New York brand’s signature colors and materials thoughtfully woven into every detail. But there’s more to this package than meets the eye — alongside the Z Fold5, Samsung is unveiling a special edition of the Galaxy Watch6 and an array of exclusive accessories.

Find out more about this sophisticated fusion of design and technology by watching the unboxing video below.

To learn more about the importance of sleep, Samsung Newsroom sat down with behavioral sleep scientist as well as Samsung Wellness Council member Dr. Vanessa Hill and discussed how technology, such as Galaxy Watch series, can help improve sleep quality.

Q. Please introduce yourself and the research you’ve done as a sleep scientist.

I’m passionate about sleep and want people to feel better about their health.

My research focuses on the pre-sleep period, evening routines and healthy sleep habits to support restorative sleep. I’m particularly interested in the relationship between sleep and technology as well as strategies to reduce blue light exposure before bed.

Besides my research, I created “Sleeping With Friends” — a reality TV show on YouTube Originals about improving the quality of sleep. In addition, I’m serving as an American Association for the Advancement of Science (AAAS) ambassador for Women in STEM.

Q. Why is sleep important? How does it influence individuals’ overall health?

Sleep is a huge factor that affects our health and well-being, and it’s one that we can control. The duration and quality of sleep affect everything from our daily mood, productivity and memory to post-workout muscle recovery.

Good sleep is crucial for our holistic health and is intertwined with other factors like physical activity. Striking a healthy balance between these different factors — exercise and sleep, for instance — is necessary for our overall physical and mental health.

Q. How do daytime and nighttime habits affect sleep? What are some metrics that are measured when analyzing sleep quality?

Behaviors that arouse the brain before bedtime — using your phone to scroll through social media or doing work — can lengthen the time it takes to fall asleep and contribute to more nighttime awakenings. Additionally, developing healthy daytime habits such as physical activity or meditation can lead to more restorative sleep and less sleep disturbance.

The key metrics we measure are sleep latency, quality, duration, nighttime awakenings and daytime fatigue. Together, these metrics are generally tallied and used to communicate overall sleep quality.

Q. How can people improve their sleep quality?

Two ways people can enhance their sleep quality are by integrating stress management habits and moving their bodies. Elevated stress levels can disrupt sleep — incorporating meditation, journaling or listening to music throughout the day or in the evening can help alleviate stress. Another habit that can improve sleep quality is to get out and move. By walking outside in the morning, you can experience the benefits of physical activity and the impact of natural light in regulating your circadian rhythm.

Q. How are wearable devices, such as Samsung’s Galaxy Watch6 series, helping users measure and improve their sleep quality?

Wearables have the potential to revolutionize and personalize health, but sleep tracking by itself isn’t enough to change our habits. Research shows that people understand sleep is important, but struggle to improve it in part due to habitual behavior. Technology can help us break those habits or replace them with better ones.

The Sleep Score Factors and personalized Sleep Coaching on the Galaxy Watch6 series are game changers. By tracking certain habits, people can gain deeper insights into how their day-to-day actions are impacting their sleep quality.

Q. What future sleep-related enhancements would you like to see on wearables?

In the future, I’d love to see deeper insights into the relationship between physical activity and sleep quality in the Samsung Health app. These insights could help time-poor people tailor their schedules to fit in a workout routine without negatively impacting their sleep.

Another future sleep-related enhancement would be meaningful insights on chronotype — your biological preference for sleep timing. With an in-depth analysis of chronotypes, users can predict when they will have optimal energy during the day.

Q. Is there any message or advice you’d like to deliver as a sleep researcher?

We all have our own bedtime routines and habits. It’s important to remember this when adjusting your lifestyle and preferences. To improve the quality of sleep, set a bedtime and try to stick to it as much as possible. Using Sleep Mode across your watch and phone to mute notifications and dim screens can help create the perfect sleep environment, eliminating additional distractions and interruptions.

Plan Your Day With Ease

A busy student’s best friend is a dynamic planner. With the Galaxy Tab S9 series, you can plan your day and draft your “to-do” list all in one place. Just prop the Tab S9 either vertically or horizontally with the attachable Smart Book Cover,¹ and you’re ready to map out the day. The Tab S9 features the fan favorite GoodNotes app for the first time ever on Android, providing a whole new experience when it comes to organizing your schedule. Students with GoodNotes² can use readymade templates and the newly designed S Pen Creator Edition³ to stay organized in their own creative way. Plus, you can carry it all on-the-go in one lightweight device.

Multitask Like a Pro

Between preparing for class, scheduling study sessions and making time for friends, life as a student can feel like a frenzy. The Galaxy Tab S9 is designed to help you keep pace with all of this without missing a beat. Open and work in multiple windows at once with Multi Window⁴ for maximum productivity — collaborate with a classmate on Google Meet⁵ while you build a presentation, all while sketching out your latest idea in a separate Samsung Notes document. You can even use simple swipe gestures to toggle between apps for efficient, rapid-fire multitasking and attach the Book Cover Keyboard for easier navigation with the mouse trackpad.

Take Notetaking to the Next Level

When you’re taking notes in class, typing on a laptop can be loud and distracting. And while handwriting notes on paper can make you feel more engaged, it also makes it more challenging to seamlessly share thoughts with classmates. Using your Galaxy Tab S9 as a digital notepad gives you the best of both worlds – even more so with the attachable NotePaper Screen, which makes writing on a tablet as paper-like as you can get. You can use your S Pen to jot down thoughts and key highlights in Samsung Notes during class and then sync your Tab S9 with the Microsoft OneNote feed to save everything in one place. Not only does this make it easy to work with others in real-time via a shared online doc, but you can also search for terms and topics when you’re looking for specific information.

Turn the Tab Into a Fully Functional Laptop

Staying productive throughout the day doesn’t have to mean lugging a laptop all over campus. With the Galaxy Tab S9 and its accessories, you can set up at your favorite coffee shop, study in the park or take a quick weekend trip and leave your laptop behind — knowing you can still access its full capabilities at a moment’s notice. Just connect your Tab S9 to your Book Cover Keyboard Slim and turn on DeX Mode⁶ to instantly replicate the look and feel of a PC. You’ll be able to access your full suite of Microsoft apps, making it easy to make quick updates to a Word doc, PowerPoint deck or Excel spreadsheet on the fly. And to keep peeking eyes away in public areas, the easily attachable Privacy Screen can ensure only you can see the screen as you’re working.

Expand Your Workspace With a Seamless Second Screen

When you’re back home and ready to settle in for a serious homework session, sometimes you need more than one screen. The Galaxy Tab S9 works seamlessly with various operating systems and apps, making it a quick and convenient tool when you need to view multiple files and windows at once and work more efficiently. Use 1-click Second Screen⁷ to easily pair your PC to your tablet and create a dual monitor experience in either Extended or Duplicated mode. With Multi Control,⁸ you can even drag and drop text and images between your Galaxy devices. Grab a recent photo from your smartphone Gallery app and insert it into Samsung Notes on your Tab S9 or a presentation on your PC — the freedom to use the Galaxy ecosystem enables you to get more done in less time.

The Galaxy Tab S9 is designed for today’s constantly connected, always in motion student. Whether you’re studying graphic art and need to be able to sketch out ideas whenever and wherever inspiration strikes, or you’re an aspiring structural engineer who has to pull up project renderings inside and outside of the classroom, the Galaxy Tab S9 is the perfect productivity partner.

¹ All covers are sold separately.
² GoodNotes app requires separate download and comes with a 1-year free full version. Once the free full version period ends, an additional purchase is required for continuous use. The terms of service may vary by country and region.
³ Sold separately. Availability and timing may vary by market.
⁴ Certain applications may not support multi-tasking.
⁵ Google Meet available for download at Google Play. Google Meet is a trademark of Google LLC.
⁶ Availability may vary by device. Samsung DeX supported on selected Galaxy smartphones and tablets.
⁷ Second Screen requires PCs with Wireless Display and Windows 10 v.2004 or later.
⁸ Multi Control is available only on select Galaxy smartphones with One UI 5.1 or above and Galaxy Tab devices with One UI 5.1.1 or later. Availability may vary depending on apps.

Eva Cremers is a 3D illustrator and animation director from the Netherlands. Her playful, graphic computer-generated imagery (CGI) style perfectly complements the Galaxy Watch6 series’ bigger, brighter display and upgraded interactive interface.

Samsung Newsroom sat down with Eva to discuss her design journey with Samsung and how her Galaxy Watch6 characters can become trusty sidekicks around the clock.

Unpacking the Collaboration

Q1. Could you share your experience working with Samsung on the Galaxy Watch6 project? What was your creative process?

Certainly! This partnership with Samsung for the Galaxy Watch6 series was a wonderful experience. I was asked to design a range of fun and quirky characters that users could choose from. These characters were designed with various activities in mind, such as listening to music or engaging in sports, and I was able to experiment with creating personality traits for each character in my own style.

It began as most projects do — with lots of sketches exploring different characters and brainstorming how to illustrate different activities to make them interactive with the user. From there, I closely collaborated with the Samsung team to fine-tune every detail, from color palettes and textures to lighting effects and character animations to optimize the experience to the Galaxy Watch6.

Q2. Can you tell us about your and Samsung’s roles in this collaboration? How did this collaboration stand out from your previous experiences?

In this partnership, Samsung and I had distinct roles. My job was to design a bunch of unique characters for the Galaxy Watch6 series while Samsung brought expertise in the watch’s technical capabilities to guide me on what was possible. The team gave me lots of room to be creative, and it was so much fun to see my characters in a new setting!

This collaboration was different in the sense that I was creating characters that people could take with them wherever they went. I really had to think about how to design characters that felt universal and appealed to a broad audience.

Designing for the Galaxy Watch6 Series

Q3. You’ve created five characters for the Galaxy Watch6’s watch faces: Ball, Frog, Flower, Heart and Abstract. What makes each of these characters unique?

The Ball character is perfect for sports enthusiasts. It’s full of energy and bounce, making it an ideal companion for your runs. Then, there’s Frog — a cool character, but keep an eye on your battery level as he gets tired when it runs low! For nature lovers, the Flower character is always in sync with the weather outside, giving you a heads-up on what’s happening outdoors. The Heart character is a music aficionado, so just put on some tunes and watch it groove! Lastly, Abstract is a special character that stands out from the others — it’s bold, graphic and colorful. Abstract even reacts to incoming messages, giving users a dynamic and visual way to stay connected.

Q4. What inspired you to create these characters?

I’ve always been inspired by old cartoons and classic characters. I love characters that are full of life!

For these particular characters, I found inspiration in imagining all the ways people use their watches throughout the day. The Galaxy Watch6 series’ versatile capabilities really sparked ideas about what the characters could do and how they would appear. For example, there is an energetic basketball helping you exercise and a drained frog serving as a low-battery alert.

Q5. Tell us more about the design process. What posed the greatest challenge? How did you feel after viewing the finished product?

The design process presented its own challenges, considering I had to work on a small scale and ensure that the character movements seamlessly fit within the watch screen. Despite these hurdles, I was thrilled when I completed the project. I love seeing my characters out in the world and knowing that people will carry them everywhere!

It’s so easy to hang out with these characters on the new Galaxy Watch6 series. The watch face features a higher resolution and larger display, meaning users can see the characters come to life onscreen in a more vibrant and vivid way.

Q6. How do your designs reflect Samsung’s vision of personalization?

These designs perfectly reflect Samsung’s commitment to personalization. They allow users to choose from a variety of characters that cater to diverse interests — whether it’s music, sports or nature. These characters allow users to find a character that reflects their personality, along with many other watch faces options available for the Galaxy Watch6 series. Through these watch faces, I believe even more users will be able to tailor their wearable experiences. Users can also meet these characters in their Galaxy Z Flip5. Users can even match their watch face designs with the Galaxy Z Flip5’s Flex Window to create a more cohesive, personalized look.

What’s Next?

Q7. What does this collaboration with Samsung mean to you? What are your next steps?

I have a soft spot for projects that people can wear or interact with. Seeing so many individuals sporting my design on their wrists is huge! I always want my characters to help people express themselves, and this collaboration accomplished that. As users incorporate the Galaxy Watch6 series into their daily routines, it’s fulfilling to think that my designs might add an extra layer of happiness to their lifestyles whether they’re building healthier habits or improving their sleep cycles.

Looking ahead, my goal remains the same — to create work that brings smiles and spreads joy in all kinds of ways. For my next projects, I wish to continue designing playful worlds where people have fun. I absolutely loved this collaboration, and I hope to be working more with Samsung in the future!

Eva Cremers’ delightful character designs for the Galaxy Watch6 series seamlessly blend creativity with technology, enriching the wearable experience for millions of Galaxy users. To learn more about the Galaxy Watch6 series’ purposeful design upgrades and other enhancements, stay tuned to Samsung Newsroom.

Samsung Newsroom sat down with Henry Hongmin Kim, Vice President and Head of Design Strategy Group, Mobile eXperience (MX) Business at Samsung Electronics, and his team of designers to understand the inspiration behind the Galaxy Visual Identity System. Keep reading to learn how the team is redefining Galaxy’s iconic design.

Q. Please introduce the Galaxy Visual Identity System.

The Galaxy Visual Identity System unifies various product designs and form factors into one cohesive identity. We deeply contemplated how to express the message of Galaxy clearly and with emotion. After much thought, our team decided to establish an integrated Galaxy brand image by expressing each model in a simple, symbolic manner.

Q. What’s the message behind the Galaxy Visual Identity System?

The philosophy of Galaxy Design is “Essential Design.” This idea is applied to all areas that require visual communication, not just the design of Galaxy products — such as form factor, color and material.

By establishing the Galaxy Visual Identity System, we intended to showcase the unique, differentiated characteristics of Galaxy through various form factors and express Galaxy’s sincerity and minimal yet impactful design. Through such efforts, we expect to further strengthen the design identity of Galaxy.

Q. What challenges did you encounter while creating the Galaxy Visual Identity System?

Until now, the graphic design for Galaxy packaging was created based on typography that represents each series — whether its Galaxy S, Galaxy Z, etc. For the latest devices, we challenged ourselves to visually communicate Galaxy’s competitive edge.

To create the most comprehensive visual identity, we studied each product from different angles to explore what design best represents each form factor.

Q. How was the Galaxy Visual Identity System incorporated into the new Galaxy product designs?

We incorporated the Galaxy Visual Identity System for the first time in the Galaxy S23 package design. Following that, the system was applied to the packaging for the Galaxy Z Flip5 and Z Fold5, allowing us to introduce the completed visual design to consumers.

The Galaxy Visual Identity System signifies symbolism, scalability and dynamism. Each product is designed to connect its representative characteristics together while considering scalability to include different colors and experiences. These factors offer a dynamic quality adaptable to any situation within the unified system. We aimed to enhance Galaxy’s image by demonstrating the innovation of upcoming Galaxy products in a playful and enjoyable way using this brand identity.

Q. What message is the video trying to convey?

Design communication is one of the key roles of the Design Strategy Group. Through dynamic motion graphics, we made sure to include every aspect of the Galaxy Visual Identity in this film — from the design process to symbolism based on each form factor and versatile scalability.

For instance, the line illustration at the beginning of the video shows how our products take shape. Then, we use a three-dimensional embossing effect to illustrate the texture of craft paper and communicate the significance of Galaxy’s recyclable package design and our consideration for the environment. Using various materials, such as glass and metal, we tried to represent the CMF (Color, Material, Finish) of each product line.

In addition, the video goes beyond the technical aspects of the form factors and portrays values based on the customer experience (CX). The scene where the devices transform into windows represents openness, the philosophy of the Galaxy ecosystem, while the Braille graphic symbolizes accessibility and inclusion. The outer space visual further expresses Galaxy’s brand identity. What’s more, elements from smartphones that consumers are familiar with are illustrated — such as sticky notes, digital watch faces, musical instruments and games.

Q. What details would you like consumers to notice in this film?

Ideas and symbols are cleverly included in every scene, similar to hidden Easter eggs. Viewers can search for these details and enjoy the meanings they bring.

For instance, the silhouette of the Galaxy Ultra’s S Pen is tucked away in the window scene. In the following digital watch face shot, the initials for Galaxy S, Flip, Ultra and Fold are placed on top of the numbers, disguised as each respective device. There’s also a detail that symbolizes the S Pen, adding another layer of fun. Then, the score is 2023 on level 23 in the following graphic depicting a popular game. All the blocks on the board represent the four Galaxy models. By making the completed blocks disappear, we wanted to build anticipation among viewers for the new products slated to launch next year.

“Design is thinking made visual.” In this process, it’s important to strip away any unnecessary elements and communicate the main idea concisely. This is what makes Essential Design truly effective. Our goal is to create simple yet purposeful and meaningful designs for the future.

The Galaxy Tab S9 sets a new standard in durability for water and dust resistance. This device stands as the first among the Galaxy Tab S series to receive an IP68 rating.¹

What’s more, Galaxy users can experience enhanced visibility outdoors with Vision Booster. This feature automatically detects bright lighting conditions and adapts to keep the screen vivid and clear — ensuring that anyone can enjoy outdoor entertainment, even in direct sunlight.

Whether users are relaxing by the river or engaging in a high-speed race across sandy and dusty terrains, they can embrace the robust versatility of the Galaxy Tab S9. Watch the videos below to gear up for a new era of outdoor entertainment.

¹ Galaxy Tab S9, S9+, S9 Ultra and included S Pen are rated IPx4/68 under IEC standard 60529. Based on lab test conditions, the device is sprayed by 10 liters of fresh water per minute for 5 minutes at all angles (IPx4) and submersion in up to 1.5 meters of freshwater for up to 30 minutes (IP68). Not advised for beach or pool use. Water and dust resistance of device is not permanent and may diminish over time due to normal wear and tear. Dust resistance rating is tested under lab conditions by a third party: 2kg of talc powder (max. diameter of 0.05mm) per cubic meter was blown into a test chamber housing the device (air pressure within device kept below surrounding air) for 2 hours. Dust-resistance may vary by actual usage conditions.

Introducing the Galaxy Z Flip5 and Z Fold5

After downloading the “Try Galaxy” app, users can learn from helpful tutorials and explore the apps and widgets as if experienced on a Galaxy phone’s home screen. They can also sample other innovative and unique functions available through Samsung Galaxy. In particular, the newly enhanced app highlights key features of the Galaxy Z Flip5, Z Fold5 and One UI 5.1.1:

• FlexCam Experience: Users can explore the Galaxy Z Flip5 and Z Fold5’s FlexCam mode. Through the app, users can experience how these foldable devices unlock new capabilities by capturing memorable moments in a variety of creative angles. With the biggest cover screen in the Galaxy Z Flip series, Galaxy Z Flip5 also enables quick and easy-to-check selfie experiences.
• Immersive Screen and Seamless Multitasking: Users can connect two devices to create one connected screen, which simulates Galaxy Z Fold5’s robust, big-screen experience. Through video demonstrations, users can view video content on an immersive full screen. They can also experience powerful productivity through enhanced drag and drop features, enabling seamless multitasking when moving content between screens.
  
• Connected Ecosystem: Users can learn what the Galaxy ecosystem has to offer, including Quick Share between near and far away devices, Samsung Health’s body composition data when paired with a Galaxy Watch and the many other exciting possibilities on offer with Galaxy devices. All of this is showcased through the seamless One UI 5.1.1.

Availability

The “Try Galaxy” app has been downloaded more than seven million times since its launch in 2022. To reach more non-Galaxy users worldwide, “Try Galaxy” now supports 20 languages, having added Korean, Czech, Hungarian, Latin American Spanish and Russian.² The application is available for download through a simple QR code scan.

To explore the many benefits of switching to Galaxy, visit www.trygalaxy.com.

¹ “Try Galaxy” app operates only with Safari on iOS devices launched on and after September 16, 2016.
² The app has supported Arabic, Chinese(CN/TW), English, French(FR/CA), German, Indonesian, Italian, Japanese, Portuguese, Spanish, Swedish, Turkish, Vietnamese, and now offers 5 more languages including Czech, Hungarian, Korean, Latin American Spanish and Russian.

One of the standout features of the Galaxy Z Flip5 is its 3.4-inch Cover Screen, now also known as the Flex Window. Even folded, the display is bigger and better than ever — giving you access to useful widgets and apps without ever opening your phone. Additionally, personalization is even more enjoyable on the new Flex Window. Read on to learn about all the possibilities of the Flex Window on your Galaxy Z Flip5.

Swipe, Don’t Unfold: How To Use the Flex Window to the Fullest

To make the most out of the Flex Window on the Galaxy Z Flip5, place your finger on the screen and swipe in any direction — up, down, left or right. With just a simple swipe, you can readily access quick settings and widgets or check notifications and messages, all without ever unfolding your smartphone.

▲ Features available by swiping on the Galaxy Z Flip5’s Flex Window
Top → bottom: Quick Setting / Left → right: check notifications and reply to messages / Bottom → top: Samsung Wallet / Right → left: Widgets

#1. With Widgets, Quickly Access Information That You Need the Most

When you swipe from right to left on the Flex Window, you can check the widgets you set up in advance — allowing you to quickly and easily access useful information.

▲ The Galaxy Z Flip5’s Flex Window supports more than 13 essential widgets.¹ You can add, delete or adjust the order of the widgets based on your preferences.

▲ Example of widgets displayed on the Galaxy Z Flip5’s Flex Window.
(From left to right) Calendar, Weather, Recent Calls, Direct Dial, Alarm, Steps, Daily Activity, Timer and SmartThings scenes

▲ Access the Timer widget from Multi Widget View by pinching the screen

If there’s a widget you want to switch to right away, use the Screen Pinch gesture by pinching the screen inward with two fingers to enable Multi Widget View. This arranges widgets into a grid, allowing you to see and access all your widgets at once.

▲ Various designs highlight the Galaxy Z Flip5’s Cover Screen Home

Another advantage of the Galaxy Z Flip5 is the wide range of customization options for the Flex Window. To make your Galaxy Z Flip5 uniquely you, decorate your display by choosing the font, style and placement of your clock face and find a matching background for the Cover Screen Home.

#2. Snap Stellar Selfies With FlexCam and Flex Window

▲ Take a high-definition selfie by opening the camera app on the Flex Window.

The camera experience truly shines on the Galaxy Z Flip5 with Flex Window. FlexCam makes it easy to take high-definition selfies using the rear camera. For instance, when you open the camera app while the Galaxy Z Flip5 is closed, you can use the Flex Window and the 12MP rear camera to easily capture yourself on camera, down to the last detail.

▲ Use the Galaxy Z Flip5’s FlexCam to set up timer mode, change the image ratio and even access the rear camera’s ultra-wide lens setting.

▲ After capturing photos using the Flex Window on your Galaxy Z Flip5, you can quickly review the pictures with Quick View.

Using Quick View in the Flex Window, you can browse and delete photos or add to favorites without unfolding your phone.

▲ Dual Preview displays the rear camera view on both the Flex Window and the Main Screen.

You may have asked yourself: why are other people so bad at taking pictures of me? Now, with the Dual Preview, you don’t have to worry — simply use the rear camera display to check how you look while someone else snaps your photo.

▲ Take a selfie video using the Auto Framing feature

Shooting a video for social media is a breeze with the Flex Window. Besides changing the horizontal and vertical screen ratio, your footage will be buttery-smooth with Super Steady and Auto Framing that uses AI to track and frame you.

#3. Stay in the Loop and Respond Instantly With Message Notifications

▲ Reply to a text message immediately on the Flex Window

When you swipe from left to right on Flex Window, you can check notifications such as missed calls and text messages. What’s more, you can promptly reply to text messages using the QWERTY keyboard on the Flex Window without ever unfolding your phone. You can even check previous conversations, send emojis, use speech-to-text or choose from up to 30 quick reply messages — reducing hassle and adding convenience.

▲ The Recent Calls Widget

You also now have access to phone call widgets from the Flex Window, making it easier and faster to say hello to your friends. You can make a call with the keypad in the Recent Calls Widget or from the Direct Dial Widget after adding your friend’s contact information.

#4. Enjoy Dynamic Gameplay on the Flex Window With Good Lock²

Imagine you are on a packed subway on your way to work in the morning. Why not alleviate your boredom by playing a game on the Flex Window? It’s easy — just download Good Lock.

▲ How to create a game widget: Open Good Lock → Select the Life up tab → Install MultiStar → Click Game Widget → Download the game of your choice

Download Good Lock from the Galaxy Store and find the MultiStar in the Life up tab. Install MultiStar on your phone and choose the “I ♡ Galaxy Foldable” menu. Then, navigate to Game Widgets and choose your desired game. Finally, add this newly created Game Widget to the Flex Window and enjoy dynamic gaming anytime, anywhere.

▲ Game widgets created with Good Lock

▲ Playing a game on the Flex Window: (left) Stack Bounce, (right) Tiger Run

#5. Make Your Life Easier With Samsung Wallet:³ Your Digital Wallet for Transactions, Rewards and More

▲ Samsung Wallet activates when you swipe up, even if the Flex Window is turned off.

The Galaxy Z Flip5 seamlessly functions as a digital wallet, so there’s no need to carry a bulky wallet in your pocket. Simply swipe up on the Flex Window to bring up Samsung Wallet to make purchases, check membership points, use coupons and more. Samsung Wallet works even when the Flex Window is turned off for even greater usability.

The more you get to know the Galaxy Z Flip5, the more you’ll discover its infinite possibilities. Packed with a variety of features, it is the perfect pocket-sized accessory for expressing your personality. With the Flex Window, you can unfold a new world of possibilities — all without ever opening your phone.

¹ Availability of features may vary by market or region. Widgets available include: Weather, Alarm, Calendar, Media Player, Direct Dial, Voice Recorder, Steps, Recent call, Timer, Apps, SmartThings scenes, Buds Controller, Stopwatch, Health Daily Activity and Google Finance. Buds Controller only appears once external device is connected. Media Controller widget only appears when music is played.
² Availability of Good Lock may vary by market or region. Some Good Lock apps may not be available in certain markets and feature availability may vary depending on One UI version being run on a user’s device.
³ Samsung Wallet is available on devices that support POS or higher and Samsung Pay. Feature availability may vary depending on market. Please check the available features for the Samsung Wallet in your market by opening the Wallet application. Item that can be added to Samsung Wallet varies by market.

In order to provide a more seamless and enhanced device experience to users, the One UI 5.1.1 software update will come to Galaxy Z Fold4 and Z Flip4 devices starting this month, with Z Fold3, Z Flip3, Z Fold2 and Z Flip devices receiving the update sequentially. Galaxy Tab S8, Tab S8+, Tab S8 Ultra, Tab S7, Tab S7+, Tab S7 FE, Tab S6 Lite, Tab A8, Tab A7 Lite, Tab Active3 and Tab Active4 Pro users are also set to enjoy several new user-centric features as part of the One UI 5.1.1 update. In addition, Galaxy Watch5, Watch5 Pro, Watch4 and Watch4 Classic users will experience key updates from the One UI 5 Watch update.

Read on to learn more about how these latest updates are set to deliver a whole new level of innovation and productivity direct to your fingertips.

Open Up New Ways to Interact With Your Device

One UI 5.1.1 helps Galaxy Z Flip4 and Z Fold4 users enjoy their favorite media and content easier than ever with Flex Mode,² thanks to a range of enhanced features and functionalities.

This upgrade now makes it simpler for you to show or hide your Flex Mode Panel. When folding your phone in Flex Mode,² the panel’s icon will float up the screen, allowing you easy access. Enjoy a more personalized Flex Mode Panel experience by simply dragging and dropping the icon on the toolbar. This customizable panel provides users with easy access to features such as Multi Window,³ touchpad, screen capture and more.

With the new update, the media play bar button — complete with a 10-second fast forward and rewind and features access — is showcased in one convenient place when the Flex Mode Panel activates. You can also press down for easier scrubbing through your media’s progress bar. When you’re enjoying a movie in Flex Mode,² you can make the most of your favorite content by rewinding or fast-forwarding with just a single tap with your personalized Flex Mode Panel Tool Bar. Or, you can open a new Multi Window³ to reply to a message or browse for reviews online, all without interrupting your viewing.

Do More At Once For More Versatile Device Experiences

The multitasking experience for foldables and tablets is set to improve. While enjoying a video using your Galaxy Z Fold4, Z Flip4 or Tab S8, you can easily open Samsung Internet in a pop-up window to search for something, all while your content still plays. When you’re done browsing, the window can be easily dragged to the edge of the screen, where it will now snap seamlessly into place. If you want to access Samsung Internet again, simply tap the pop-up to open the window to its previous location.

Intuitively switch from the pop-up window to Multi Window³ by pressing and holding the handle at the top of the pop-up window. The new update supports more effortless launch and control of your screen, allowing you to seamlessly switch to split view and easily control your screen through a simple long-press of the pop-up view handle.

Two-handed drag and drop⁴ is now supported on your foldable and tablet’s main screen, allowing you to open your desired app with one hand and then use the other to drag a file, app icon or other item into your target folder or location. This update makes it even quicker to seamlessly share multiple photos from your Gallery with a friend via a messaging app.

With the latest update, Galaxy Z Fold4 and Tab S8 users can unlock next-level productivity for both work and play thanks to innovative additions to the Taskbar.⁵ Now, the Taskbar⁵ enables lightning-fast task switching with access to up to four recent apps.

Take Your Wellness Journey To The Next Level And Express Yourself With Galaxy Watch⁶

The One UI 5 Watch update is bringing more personalized wellness features⁷ designed to help you achieve a healthier you, as well as more customizable style options that are able to match perfectly with your lifestyle, to the Galaxy Watch5 and Watch4 series.

With the upgraded sleep management feature,⁸ users are able to better understand their personal sleep patterns through a more intuitive UI with detailed analysis of Sleep Score Factors,⁹ Sleep Consistency and Sleep Animal Symbols.¹⁰ Users can also access Sleep Coaching¹⁰ right from their wrist, empowering them to track their progress more conveniently and stay motivated throughout the day.

Furthermore, maintaining a sleep-friendly environment is important for a restful night of sleep. When it’s time for bed, your Galaxy Watch can help set the optimal sleep environment by automatically adjusting the settings of connected home devices.¹¹ In addition, when Sleep Mode is turned on, the invisible LED infrared sensor on the watch activates to minimize even the smallest of distractions.

The One UI 5 Watch update empowers you to enjoy personalized fitness tools that allow you to set your own fitness goals — and to achieve them. The Personalized Heart Rate zone feature analyzes your physical capabilities¹² and establishes five optimal running intensity levels, and in addition to the existing more than 100 existing workout trackers, you can now record your runs on the track with Track Run and even build and track your own workout routine with the Custom Workout feature. For Galaxy Watch5 Pro users, even more enhanced GPX features¹³ are available, with users now able to explore and conquer new routes more conveniently through the GPX File Database.¹⁴ In addition, you can easily search and download various GPX route files around your location. The Route Workout feature has expanded to support running and walking as well as hiking and cycling.

Galaxy Watch users are set to experience even more enhanced health monitoring thanks to the Irregular Heart Rhythm Notification (IHRN)¹⁵ feature. IHRN is now available to these Galaxy Watch5 and Watch4 series users,¹⁶ providing them with more comprehensive heart health insights.

What’s more, Galaxy Watch5 and Watch4 users have access to an even greater selection of stylish and informative watch faces¹⁷ able to perfectly match their style and goals. Coming this fall, Galaxy Watch Active2 and Galaxy Watch3 users, too, will be able to enjoy some of these new watch faces — Stretched time and Perpetual — in order to express themselves with style.

Enhanced Galaxy Ecosystem Experience¹⁸

The latest One UI update is optimizing smartphone camera control for users. With the addition of a dedicated quick access button on your Galaxy Watch, you can more easily remote control your paired Galaxy Z Flip4’s camera directly from your wrist to seamlessly switch camera modes and even zoom in or out.

¹ The term “previous generations of devices” refers to those models released prior to the release of Galaxy Z Fold5, Z Flip5, Tab S9 and Watch6 series. The One UI update is supported on the following generation devices as follows: Galaxy Z Fold: Z Fold4, Z Fold3 and Z Fold2 models. Galaxy Z Flip: Z Flip4, Z Flip3 and Z Flip. Galaxy Tab: Tab S8, Tab S8+, Tab S8 Ultra, Tab S7, Tab S7+, Tab S7 FE, Tab S6 Lite, Tab A8, Tab A7 Lite, Tab Active3 and Tab Active4 Pro. Galaxy Watch: Watch5, Watch5 Pro, Watch4 and Watch4 Classic. The software update will come first to Galaxy Z Fold4, Z Flip4, Tab S8 series and Watch5 series first and then will become available sequentially to previous generations.
² Flex Mode is supported at angles between 75° and 115°.
³ Certain applications may not support Multi Window or App Pair.
⁴ Certain applications may not support two-handed drag and drop.
⁵ Taskbar feature supported on the main screen only.
⁶ Feature availability and support may vary by market, carrier and model.
⁷ Intended for general wellness and fitness purposes only. Not intended for use in the detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device and/or its applications should not be treated as medical advice. Users should seek any medical advice from a physician. Certain features may vary by market, carrier or the paired device.
⁸ Sleep features are intended for general wellness and fitness purposes only. The measurements are for your personal reference only. Please consult a medical professional for advice.
⁹ Displayed on a paired smartphone.
¹⁰ Requires sleep data of at least 7 days, including 2 days off.
¹¹ Available on smart devices that are registered to SmartThings. Requires the latest version of Samsung Clock and SmartThings mobile apps.
¹² In order to update the ranges of each heart rate zone for running based on cardiopulmonary capabilities, the user is required to run outdoors for more than 10 minutes at a constant speed of 4km/h or faster.
¹³ GPS function requires internet connection. Can be used on LTE models without paired smartphone. Non-LTE models require Bluetooth connection to their paired smartphone.
¹⁴ The features are supported via the Samsung Health mobile app.
¹⁵Availability of Irregular heart rhythm notification (IHRN) feature may vary by country or region due to restrictions in obtaining approval as a software medical device. Only works on watches and smartphones purchased in the countries where service is currently available. Not intended to provide notification on every episode or irregular rhythm suggestive of AFib and absence of notification is not intended to indicate no disease process is present. Not intended for users with other known arrhythmias or users under 22 years old. Users should not interpret or take clinical action based on the predictions made without consultation of a qualified healthcare professional. Supported via the Samsung Health Monitor app.
¹⁶ The IHRN feature update on Galaxy Watch5 and Watch4 series starts from Korea and the U.S. and will be progressively expanded to other markets.
¹⁷ Availability may vary by market or model.
¹⁸ Availability may vary by market, model and connected devices.

Since their inception, webcomics have taken the world by storm as a central piece of Korean culture, providing an easy, scrollable comic viewing experience for users with mobile devices.

Renowned webcomic creator Taejun Pak, whose Webtoon series called LOOKISM was the first Korean webcomics to be adapted into a Netflix animated series, helped to kickstart the popularity of this content around the world. That’s why Samsung teamed up with him during last month’s Galaxy Unpacked in Seoul to demonstrate all the tools and creative power the Galaxy Tab S9 series has to offer.

A Canvas To Turn Inspiration Into Creation

The Galaxy Tab S9 series sets a new standard for what a premium tablet can do, from its Dynamic AMOLED 2X display for immersive viewing indoors and out, to its portfolio of fan-favorite apps that enable creativity and productivity like no other.

To showcase the possibilities of the Galaxy Tab S9, Taejun Pak put S Pen to screen to develop a set of webtoon-style illustrations, highlighting different features and functions. The illustrations bring into animated focus the new tablet’s benefits, including the IP68 rating for water and dust resistance and the innovative Vision Booster technology that keeps the display vivid and clear even in bright lighting conditions.

A Professional’s Guide to the Galaxy Tab S9

The Galaxy Tab S9 series was designed to inspire spontaneous creativity as much as it was built to maximize productivity and provide an immersive entertainment experience. Whether a user is a budding artist, student or seasoned creative, the Galaxy Tab S9 is equipped with the tools users need to pursue their passions. As a professional creator, Taejun worked with Samsung to show and inspire users how to best put this tool to use.

The Ultimate Creativity Tool in Action

At last month’s Galaxy Unpacked, Taejun held two master classes on how to use the Galaxy Tab S9’s powerful lineup of creative features to create comic versions of attendees’ own selfies.

Participants of the master class received a tutorial on how to use the brand-new S Pen Creator Edition and the Clip Studio Paint app, which features a simplified UI optimized for the Galaxy Tab S9. With a step-by-step lesson in turning a selfie into a webcomic character, the class offered a firsthand look into how the Galaxy Tab S9 Ultra can make all the difference in bringing creative visions to life.

Learn more about the Galaxy Tab S9 series here.

Samsung collaborated with up-and-coming Korean artists who are making a global impact — Haydonna, Yeseul O and Lee Eun — to provide Samsung.com customers with a distinctive way to make a style statement through their new Galaxy Z series devices. The selected artists showcase their colorful artistic perspectives and capture the positive voices of the younger generation.

Artists Bring Special Customer Experiences to Samsung.com

Haydonna, an artist well known for her dynamic graphics and cheerful style, participated in the design of the Galaxy Z Fold5 case, incorporating her signature “Fluffy Friends” characters. Yeseul O, who creates original art using 3D, augmented reality (AR) and metaverse elements, and Lee Eun, known for her delightful paintings using vibrant colors, each collaborated with Samsung on a Galaxy Z Flip5 case. Yeseul O expresses the value of life’s small pleasures through her distinctive character called “Metabun_ny,” while artist Lee Eun incorporates messages of encouragement for people into her designs.

As for the Galaxy Z Flip5, Yeseul O and Lee Eun’s artworks are recreated as animated designs using near-field communication (NFC) technology, providing customers with a new and immersive experience. Once users insert the “Flipsuit card” with NFC technology into the case, the image of the card is displayed as an animation on the Flex Window of the Galaxy Z Flip5’s external screen.

Samsung’s collaboration with these three artists in the design of the Galaxy Z series accessories aligns with the emerging concept of “Wholesomeness.” Wholesomeness aims to spread positive influence through messages of positivity, kindness, empathy and inclusiveness — in contrast to negativity, criticism and confrontation.

“We strive to provide a rich and differentiated experience for customers using Samsung.com,” said Evelyn Kim, Executive Vice President of the D2C Center at Samsung Electronics. “In addition to collaborating with emerging artists on the new foldable products, we will continue to expand collaborations with brands and experts in various fields to create synergy across our product lineup, including TVs and home appliances.”

For more detailed product information, please visit Samsung.com.

¹ The Galaxy Z Flip5 case includes two “Flipsuit cards” with NFC technology designed by Yeseul O and Lee Eun.
² The 11 countries are Australia, Canada, France, Germany, Hong Kong, Italy, Korea, the U.A.E., the U.K., the U.S. and Vietnam.

“Early users’ response to the new Galaxy devices has been demonstrated by pre-order momentum,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “With the Galaxy Z Flip5, Z Fold5, Watch6 series and Tab S9 series, our goal is to provide the latest and greatest in each category and providing our consumers with novel and engaging experiences that cater to various lifestyles. It is thrilling to see our vision resonating with consumers around the world.”

The Galaxy Z Flip5 and Galaxy Z Fold5 are the fifth generation of Samsung’s revolutionary foldable devices, delivering unique experiences through perfected designs and form factors, including the new Flex Hinge. The two innovative devices have seen strong demand across the globe, with record-breaking pre-order numbers in markets such as Latin America, Southeast Asia and Europe, with 65% of consumers opting for the iconic Galaxy Z Flip5.

Offering in-depth sleep analysis, personalized fitness insights and comprehensive wellness features in addition to powerful performance and larger displays that inspire better health and well-being, the Galaxy Watch6 and Galaxy Watch6 Classic have been welcomed around the world, with equally high demand for both products.

The Galaxy Tab S9 series is available in three models: the Galaxy Tab S9 Ultra, S9+ and S9. The series offers a one-of-a-kind tablet experience thanks to its industry-leading Dynamic AMOLED 2X displays, an IP68 rating across all three models and the in-box S Pen. Of the customers who have pre-ordered the Galaxy Tab S9 series, 60% have pre-ordered the Tab S9 Ultra. Designed to inspire spontaneous productivity, the Galaxy Tab S9 series enables seamless creative portfolios between smartphones and tablets, based on the Galaxy ecosystem.

The Galaxy Z Flip5, Galaxy Z Fold5, Galaxy Watch6 series and Galaxy Tab S9 series will be available in selected markets, including Europe, North America, China and Korea on August 11, with launches planned for additional countries soon.

The Galaxy Z Flip5 is offered in colors inspired by nature: Mint, Graphite, Cream and Lavender — as well as a range of accessories including a Clear Gadget Case and Flipsuit Case.¹ The Galaxy Z Fold5 will be available in a selection of sophisticated colors: Icy Blue, Phantom Black and Cream — with new accessories including a Slim S Pen Case² that offers both practicality and style. For those seeking personalized aesthetics, unique colors, online exclusive colors for both devices will be available at Samsung.com.

The Galaxy Watch6 comes in two size options: 44mm in Graphite and Silver and 40mm in Graphite and Gold. The Galaxy Watch6 Classic, with its fan-favorite rotating bezel, is available in 43mm and 47mm sizes, in Black and Silver.

The Galaxy Tab S9 series comes in two colors — Beige and Graphite³ — and is available in three sizes: 14.6-inch for the Tab S9 Ultra, 12.4-inch for the Tab S9+ and 11-inch for the Tab S9.⁴

For more information, please visit these addresses: news.samsung.com/galaxy, www.samsungmobilepress.com and www.samsung.com/galaxy.

¹ Accessories sold separately. Model and color availability may vary by country or carrier.
² S Pen Fold Edition sold separately. Slim S Pen Case (S Pen Fold Edition included) sold separately. S Pen Fold Edition only compatible with Galaxy Z Fold5, Galaxy Z Fold4 and Galaxy Z Fold3 5G. Preset Slim S Pen Case and S Pen Fold Edition color combinations include Graphite case with Black S Pen, Sand case with Apricot S Pen and Icy Blue case with Lime S Pen.
³ Colors may vary by market and carrier.
⁴ Measured diagonally, the Galaxy Tab S9’s screen size is 11-inch in the full rectangle and 10.9-inch with accounting for the rounded corners, the Galaxy Tab S9+’s screen size is 12.4-inch in the full rectangle and 12.4-inch with accounting for the rounded corners, and the Galaxy Tab S9 Ultra’s screen size is 14.6-inch in the full rectangle and 14.5-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

Brightness and Detail at Its Finest: Dynamic AMOLED 2X Display

The Galaxy Tab S9 Ultra’s 14.6-inch² Dynamic AMOLED 2X display delivers an immersive entertainment experience to both movie enthusiasts and binge-watchers.

The Dynamic AMOLED 2X display offers enhanced color expression and crystal-clear, image quality with a high refresh rate of up to 120Hz. Eye Comfort reduces blue light by more than 70%³ so that users can work on documents or read e-books on the tablet without eye fatigue. Boasting an impressively bright display optimized for any environment, the Galaxy Tab S9 Ultra offers the most premium viewing experience among the entire Galaxy Tab series.

Watching videos even on sunny days is a breeze with the Galaxy Tab S9 Ultra. The upgraded Vision Booster technology automatically adjusts the screen brightness based on surrounding lighting conditions, allowing users to view content clearly and comfortably both at home and outdoors.

Uninterrupted Performance With a Powerful Processor

Aside from an immersive viewing experience, the Galaxy Tab S9 Ultra offers enhanced gaming performance to users. Equipped with Snapdragon® 8 Gen 2 Mobile Platform for Galaxy,⁴ the Galaxy Tab S9 series boasts the same next-level gaming capabilities as the Galaxy S23 series. The Galaxy Tab S9 series is available in upgraded memory options, with the Galaxy Tab S9 Ultra specifically offering a wide range of memory and storage capabilities⁵ — including 12GB RAM with 256GB internal storage, 12GB RAM with 512GB internal storage, 16GB RAM with 1TB of internal storage and microSD⁶ with up to 1TB of internal storage.

Thanks to its processors, gamers can enjoy graphically demanding and CPU-intensive gameplay. Character movements and actions flow smoothly on the 14.6-inch screen without screen lag while background graphics remain lifelike and vivid, providing a level of immersion on par with that of PCs.

The Galaxy Tab S9 series is the perfect productivity tool for multitaskers. With the Multi Window feature,⁷ the Galaxy Tab S9 series can support up to three apps at once. The enhanced chipset boosts upgraded processing capabilities, allowing multiple applications to be run simultaneously.

Users can also freely drag down and adjust the size and order of their apps with simple gestures, giving them greater control over their workspace on screen. The Galaxy Tab S9 series optimizes productivity through fast response times and minimized loading times.

A Tablet Perfect for the Outdoors

The Galaxy Tab S9 Ultra takes “work from anywhere” to a whole new level. With its IP68 rating, the Galaxy Tab S9 Ultra is water and dust resistant, even against tough outdoor elements.

When submerged completely underwater, the performance of the Galaxy Tab S9 Ultra remains unchanged — playing videos and displaying text written using the S Pen with no screen lag or delay.

Ideal for outdoor activities, Galaxy Tab S9 series is the perfect companion for camping and hiking since durability and portability are incorporated into its design.

Enhance Your Productivity With the S Pen

The Galaxy Tab S9 series comes preloaded with new apps that allow users to maximize their use of the S Pen. GoodNotes,⁸ now available on the Galaxy Tab S9 series, allows users to jot down notes and draw. Users can also access apps from previous Samsung Galaxy series to unleash their creativity — such as artwork app Clip Studio Paint and video editing app LumaFusion.

With One UI 5.1.1, the Galaxy Tab S9 series automatically recognizes handwriting from the S Pen and converts it to text on Samsung Note. Furthermore, the S Pen allows users to extract words from an image as text, enabling them to save information in just a few taps.

▲ The Galaxy Tab S9 series’ Book Cover Keyboard⁹

The Galaxy Tab S9 Ultra offers the ultimate premium tablet experience for creatives and casual users alike — complete with powerful multitasking features, water and dust resistance, enhanced S Pen functionality and more.

* The images shown are for illustrative purposes only and may differ from the actual product. Product specifications may vary by model, country region and carrier.

¹ Galaxy Tab S9, S9+ and S9 Ultra are rated as IP68. The included S Pen is also water and dust resistant with an IP68 rating. Consistent with the IP68 rating, water resistant in up to 5 feet of freshwater for up to 30 minutes. Rinse residue / dry after wet. Not advised for beach or pool use.
² Originally only on Samsung Galaxy flagship smartphones and laptops, Dynamic AMOLED 2X display has been applied to the Galaxy Tab S9 series for the first time. Measured diagonally, the Galaxy Tab S9 Ultra has a 14.6-inch full-size display and a 14.5-inch display when accounting for the rounded corners. The actual viewable area is less due to the rounded corners and camera hole.
³ Compared to a normal LCD display. SGS awarded the Galaxy Tab S9 series’ display the Eye Care Certification for its ability to drastically reduce the harmful effects of blue light.
⁴ Qualcomm is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm is a trademark of Qualcomm incorporated, registered in the United States and other countries.
⁵ Storage availability may differ by market, model, color or carrier. Actual storage space availability may vary depending on pre-installed software and by market, model, file size and format.
⁶ MicroSD card sold separately.
⁷ Certain applications may not support Multi Window.
⁸ App availability may vary by country and region. GoodNotes is preloaded on the Galaxy Tab S9 series as a stub in select markets. GoodNotes can be downloaded from the Samsung Galaxy Store and comes with a one-year free trial of the full version. Once the free trial ends, additional purchase is required for continuous use. Samsung account login and network connection is required. Actual UI/UX may vary.
⁹ Book Cover Keyboard is sold separately.

Samsung Newsroom unboxed the Galaxy Tab S9 Ultra to see all the new, innovative features firsthand.

Minimal Packaging for the Sleek Galaxy Tab S9 Ultra

All aspects of the Galaxy Tab S9 Ultra have been carefully crafted with the utmost detail to meet the unique needs of each user – from the device’s product packaging down to the shape of the camera lens.

The redesigned packaging box¹ is minimal in both design and material use, only containing space for the Galaxy Tab S9 Ultra and its accessories. As part of Samsung’s journey towards a sustainable future, the paper used for the Galaxy Tab S9 series’ packaging is 100% recycled paper material to minimize resource use.

The box contains the Galaxy Tab S9 Ultra, Galaxy S Pen, Ejection Pin and USB Type-C cable. To provide increased usability across the Samsung Galaxy ecosystem, the S Pen can be used with Samsung Galaxy smartphones and Galaxy Books that support S Pen as well.

An Impressive Screen for Immersive Experiences

The Galaxy Tab S9 Ultra’s 14.6-inch² Dynamic AMOLED 2X display rivals that of a laptop screen. With an aspect ratio of 16:10, the device allows users to be fully immersed in their content.

Additionally, users can enjoy unobstructed views of their workspace and content on screen.

Portability is essential when it comes to tablets, meaning they must be lightweight and thin for easy transport. With a thickness of 5.5mm, the Galaxy Tab S9 Ultra is incredibly slim, allowing it to be easily carried almost anywhere.

▲ The back of the Galaxy Tab S9 Ultra in Beige with a subtle luster

The rear cameras on the Galaxy Tab S9 Ultra have been upgraded to remove the surrounding frame, reflecting the same iconic rear camera design as the flagship Galaxy S23 series. Thanks to the new contour cut design, the Galaxy Tab S9 Ultra boasts the thinnest and sleekest appearance within the Galaxy Tab S series.

The S Pen and Other Accessories That Enhance Convenience

Using the S Pen on the Galaxy Tab S9 Ultra delivers an incredible writing experience that mimics a pen-to-paper sensation as the pen tip glides smoothly across the surface of the screen. The S Pen’s ergonomic design naturally fits the hands of users for greater control and more precise pen strokes.

Now, users can worry less about losing the S Pen with the Galaxy Tab S9 series. When the flat side of the S Pen is placed on the top edge or next to the rear camera, it attaches magnetically.

The S Pen of the Galaxy Tab S9 series also comes with a new two-way charging feature, allowing users to charge the pen in either direction when attached to the back of the tablet.

Other Accessories³ for the Galaxy Tab S9 Ultra

▲ The Galaxy Tab S9 series’ Book Cover Keyboard⁴

▲ The Galaxy Tab S9 Ultra’s Smart Book Cover⁵

Besides choosing between Beige or Graphite for their Galaxy Tab S9 Ultra color, users can personalize their tablet using additional accessories such as the Book Cover Keyboard and Smart Book Cover,⁶ which offer protection and practical functionality. Other accessories are available for purchase including the Book Cover Keyboard Slim, Notepaper Screen, Privacy Screen, Anti-Reflective Screen Protector and more. Users can pair their Galaxy Tab S9 Ultra with such accessories that enhance productivity and meet their needs.

Stay tuned for the next series to learn more about the Galaxy Tab S9 Ultra’s features, including its impressive display, chipset and water-resistant ability.

* The images shown are for illustrative purposes only and may differ from the actual product. Product specifications may vary by model, country, region and carrier.

¹ The 100% recycled paper material has received Environmental Claim Validation (ECV) and is used in the following packaging components: Product Packaging Unit Box, Manual Box, DLC Band and DLC Box.
² Measured diagonally, the Galaxy Tab S9 Ultra has a 14.6-inch full-size display and a 14.5-inch display when accounting for the rounded corners. The actual viewable area is less due to the rounded corners and camera hole.
³ The S Pen and USB Type-C cable are included with the Galaxy Tab S9 Ultra. Other accessories such as covers, etc. are sold separately. Availability of third-party covers may vary by market, carrier and retailer.
⁴ The S Pen holder on the Galaxy Tab S9 series’ Book Cover can be replaced and detached.
⁵ Picture was taken with the pen holder detached to display the new two-way charging feature of the S Pen.
⁶ Both covers are available for purchase separately.

At this year’s Galaxy Unpacked, Samsung invited users around the world to “Join the flip side” and discover a new way of thinking and living. After the event, the company revealed seven Galaxy Experience Spaces across the globe, from New York City to Bangkok, where visitors can do just that.

In these immersive venues, visitors can get hands-on with the latest Galaxy innovations, including the Galaxy Z Flip5 and Z Fold5, Galaxy Tab S9 series, and Galaxy Watch6 series. Here, anyone can discover design innovations, explore gaming capabilities and even customize their devices with a wide range of accessories.

Be sure to visit the Galaxy Experience Spaces in person over the next month, or take a look at the highlights below to virtually join the global celebration.

Get Hands-On With Galaxy in the Heart of New York City, USA

▲ The Galaxy Experience Space in New York City located at Herald Towers in Manhattan at 50 West 34th Street

Located in the heart of Manhattan at 50 West 34th Street, the Galaxy Experience Space in New York City kicked off with an Unpacked viewing party on July 26. This impressive event introduced the entire Galaxy lineup, highlighting the Galaxy Z Flip5’s FlexCam and Flex Window.

For the next month, this space will be packed with exciting events — from live performances and meet-and-greets with top South Korean idols to community-building events, such as mixers, yoga and networking sessions. The Galaxy Experience Space in New York City, one of the city’s hottest destinations, will be open to the public from July 26 to August 20.

Join the Party in Berlin, Germany

▲ The Galaxy Experience Space inside the Mall of Berlin

Bringing the latest Galaxy innovations directly to users in Germany, Samsung proudly unveiled a Galaxy Experience Space at the center of the Mall of Berlin. To celebrate the grand opening, Samsung invited influencers, including German DJ Ski Aggu, and held a concert at the Unpacked viewing party to set the stage for a truly festive atmosphere.

At this Galaxy Experience Space, visitors can download the Galaxy Experience App and interact with the store to collect points that can be redeemed for exclusive giveaways. The pop-up store features other attractions — including a Flip’n Slide ball pit, photo booth and pinball machine — so there’s no shortage of fun and excitement for everyone.

The Galaxy Experience Space in Berlin will be open to the public from July 26 to August 22.

Embrace the Spirit of Galaxy and the 2024 Olympics in Paris, France

▲ The Galaxy Experience Space at Westfield Les 4 Temps mall in Paris

In Paris, the Galaxy Experience Space was not just a celebration of Samsung but also a tribute to the highly anticipated Paris 2024 Olympics. The Unpacked event was livestreamed at the Galaxy Experience Space inside the Westfield Les 4 Temps shopping mall. Fans had the opportunity to meet renowned French skateboarder Aurélien Giraud at a fan sign event and snap a photo with Phryge, the lovable Paris 2023 Olympic Mascot based on the traditional Phrygian hats.

Visitors in Paris can take part in the fun from July 26 to August 22.

Indulge in the Glitz and Glam in Bangkok, Thailand

▲ The Galaxy Experience Space in Bangkok situated in the centralwOrld shopping center

Over in Bangkok, visitors to centralwOrld, one of the largest shopping complexes in the world, can get a firsthand look at the new Galaxy devices from July 26 to August 20 at this dedicated Galaxy Experience Space.

Samsung rolled out the red carpet for a star-studded local launch event, inviting media representatives, business partners and influencers. This event boosted traffic for the Unpacked livestream — but for those who missed it, there’s still plenty of time to visit the space in person to experience the Galaxy Z Flip5 and Z Fold5, Galaxy Tab S9 series and Galaxy Watch6 series.

Join the Flip Side at the World’s Largest Mall in Dubai, UAE

▲ The Galaxy Open Market pop-up in Dubai located inside the Dubai Mall

Meanwhile, visitors can explore an immersive Galaxy Open Market pop-up at the Dubai Mall, the world’s largest shopping center, open from July 26 until August 28.

This interactive pop-up features themed experiential zones highlighting the latest Galaxy devices. At the FlexCam Selfie zone, guests can find their best angles with the Galaxy Z Flip5 while the gaming station offers powerful performance through Galaxy Z Fold5 and Tab S9 Ultra gaming kits. Additionally, the wellness zone includes a sleep analysis and coaching guide to help improve sleeping habits with the Galaxy Watch6 series.

Throughout the month, Samsung will host competitions, photography masterclasses and daily workshops, keeping visitors coming back for more during this Galaxy extravaganza.

Express Yourself in Seoul, South Korea

▲ Flip Side Market Seongsu located in the Seongsu neighborhood of Seoul

▲ Flip Side Market Busan Gwangalli located in the Gwangalli neighborhood in Busan

In Seoul, Samsung invited users to “Join the flip side” and embrace the possibilities of Galaxy with the opening of a Galaxy Studio in the Seongsu neighborhood on July 28. Flip Side Market Seongsu allows visitors to express their personal style and explore the latest devices through a lifestyle market that showcases exclusive mobile experiences unique to Galaxy. From July 28 to August 20, guests can experience three unique and immersive Galaxy Experience Spaces in Seongsu: Flip Side Market The Garden, Flip Side Market Seongsu and Flip Side Market DOOR.

In Busan, the Galaxy Experience Space hosted an extraordinary celebration that brought together passionate Galaxy fans and proud Busan residents, honoring the city’s bid for the World EXPO in 2030. The event kicked off with an outdoor beach concert from Korean singer Mujin Lee and ended with a spectacular drone show. Visitors have a chance to personalize their devices with custom NFC stickers of Busan’s mascot Boogi for the Galaxy Z Flip5’s Cover Screen or choose from foldable cases showcasing Busan’s local attractions.

Generation17 is a partnership between Samsung and the United Nations Development Programme (UNDP) that empowers young people around the world who are taking concrete action towards Global Goals. Established by the United Nations in 2015, the 17 Global Goals provide a framework to address pressing global challenges including poverty, inequality and climate change while building a better future for all by 2030. Find out more about how to get involved on the Samsung Global Goals app.

As the global popularity of Galaxy Unpacked events continues to grow, Samsung has established new limited-time Galaxy Experience Spaces in seven global cities,¹ including in the Seongsu neighborhood in Seoul and the Gwangalli neighborhood in Busan. One of the contenders to host the World EXPO 2030, Busan was especially excited about the launch as Samsung honored the city’s bid during the grand opening event.

Samsung Newsroom attended the kickoff for Galaxy Experience Space at Busan Gwangalli which brought together both Galaxy fans and Busan residents.

▲ At Flip Side Market Busan Gwangalli, visitors can experience new products unveiled at Galaxy Unpacked including the Galaxy Z Flip5, Z Fold5, Tab S9 series and Watch6 series.

A World of Possibilities: Welcome to Flip Side Market Busan

Flip Side Market Busan was launched at Gwangalli Beach, one of Busan’s most popular areas. The storefront was initially hidden by giant mint curtains, sparking the curiosity of passersby even before its official opening.

The kickoff celebration welcomed Busan Mayor Heong-joon Park, National Assembly member Bongmin Jeon, ten Galaxy College Student Supporters from nearby universities and 20 World EXPO 2030 Busan supporters. The curtains were pulled back during the ribbon-cutting ceremony, and the storefront was revealed to an eager audience.

▲ TM Roh, President and Head of MX Business; Heong-joon Park, Busan Mayor; BongKu Kang, Vice President of Samsung Electronics; Bongmin Jeon, member of National Assembly; Mujin Lee, singer; Galaxy College Student Supporters and World EXPO 2030 Busan supporters at Flip Side Market Busan opening ceremony.

Shortly after, the space opened in full swing with the Flip Side Market – a marketplace where visitors can get hands-on experience with Galaxy devices. Guests can choose between a Galaxy Z Flip5 or Z Fold5 trial phone and use the preloaded mileage saved on the devices to purchase a variety of programs and events.

▲ Flip Side Market Busan’s interior is decorated with a local charm and words of support for the World EXPO 2030 Busan.

Flip Side Market Busan features an interior design that not only exhibits Galaxy innovation but also celebrates the unique features of the region.

Upon entering Flip Side Market Busan, visitors are greeted by a display area showcasing the latest Galaxy products decorated with Boogi, Busan’s mascot – an adorable seagull sporting red glasses and sneakers. A statement wall at the center is adorned with Galaxy Z Flip5 phones, each Flex Window displaying a supportive message of Busan’s bid to win the World EXPO 2030.

▲ The wall display is decorated with Galaxy Z Flip5 which provides enhanced usability and customization thanks to its Cover Screen that is 3.78 times bigger than its previous model.

Visitors have a chance to personalize their trial Galaxy Z series devices with accessories and write encouraging messages for Busan to host the World EXPO 2030. In addition, they can enjoy a wide range of customization options, such as foldable phone cases highlighting Busan’s attractions and custom Boogi NFC stickers for the Galaxy Z Flip5’s Cover Screen.

▲ (from left) Bongmin Jeon, member of National Assembly; Heong-joon Park, Busan Mayor; TM Roh, President and Head of MX Business; and BongKu Kang, Vice President at Flip Side Market Busan.

▲ TM Roh, President and Head of MX Business, and Heong-joon Park, Mayor of Busan, learned about the new NFC-based Flipsuit Case for the Galaxy Z Flip5.

▲ Visitors at Flip Side Market Busan get hands-on with the Galaxy Z Flip5 and Z Fold5.

▲ Accessories for the World EXPO 2030 Busan unveiled at Flip Side Market Busan.

During the event, TM Roh, President and Head of MX Business, along with Busan Mayor Heong-joon Park, left messages in support of World EXPO 2030 Busan using the S Pen, an accessory well known for its refined and seamless writing experience.

▲ TM Roh, President and Head of MX Business, and Heong-joon Park, Mayor of Busan, left supportive notes for World EXPO 2030 Busan with the S Pen.

Guests at Flip Side Market Busan could test the Galaxy Z Fold5’s improved user experience through its widescreen and strong multitasking features, like Split Screen View.

▲ On the second floor of Flip Side Market Busan, users can learn about next-level productivity on the Galaxy Z series.

For entertainment, visitors can immerse themselves in the action while gaming on the large screens of the Galaxy Z Fold5 and Galaxy Tab S9 series. One participant praised the devices’ graphics performance — mentioning that even during CPU-intensive gaming, there was no overheating.

▲ The Galaxy Z Fold5 delivers an immersive gaming experience with improved graphics and an advanced cooling system.

Flip Side Market Busan features unique experience zones, allowing visitors to explore how the Galaxy ecosystem can be tailored to their lifestyles.

▲ The themed experience zones include an accessory shop, bookstore, playground and garden.

“I’ve visited many experience spaces around the world, and I’ve never seen such a new and fun space,” said Dang Huy Duc Bui, a reporter for Vietnamese online publication VnExpress. “I hope Samsung Electronics opens many Galaxy Studios overseas.”

▲ (From left) Dang Huy Duc Bui and Vanessa Hernández in an interview with Samsung Newsroom

“It’s a special experience because you can test out a variety of products and accessories that have not been seen in Mexico,” said Vanessa Hernández, a visitor from Mexico. “In particular, the Galaxy Z Flip5’s Flipsuit Case is impressive, allowing me to customize not only the exterior but also the Cover Screen.”

Celebrating With Galaxy: From Busking to a Drone Show

Alongside the grand opening of Flip Side Market Busan, the festive spirit came alive at Gwangalli Beach. Korean singer Mujin Lee’s street performance delighted visitors and set the stage for a memorable celebration.

Mint Beach served as the stage, featuring mint-colored sand reminiscent of the Flip Side Market. Galaxy fans, World EXPO supporters and Busan citizens all gathered on this unique sandy beach, eagerly counting down to the opening of Flip Side Market Busan.

▲ Singer Mujin Lee performed at the opening of Flip Side Market Busan.

Singer-songwriter Mujin Lee took the stage and shared his high expectations for the new products, Galaxy Z Flip5. His performance featured several hit songs, including “WELCOME TO WORLD EXPO,” which was released in March 2023 to promote the World EXPO 2030 Busan.

Following the opening ceremony, attendees enjoyed a Galaxy Z series-themed Drone Light Show. Countless drones lit up the night sky, forming the shapes of the Galaxy Z Flip5 and Z Fold5.

▲ Drones in the shape of the Galaxy Z Flip5 illuminated the night sky.

Spelling out “Join the flip side,” the drones extended an invitation to a world of endless possibilities as the crowd reached for their cameras to capture the sight. The drones concluded their performance with a final message expressing support for the World EXPO 2030 Busan.

Spotlight on Samsung: Galaxy Takes Over Busan

To spark enthusiasm for the newest devices revealed at Galaxy Unpacked, Samsung strategically placed “Join the flip side” signs and Galaxy Z Flip5 digital out-of-home (OOH) advertisements in key locations throughout downtown Busan in the month leading up to the event.

Samsung’s campaign extended across eight Busan neighborhoods – including Nampo-dong, Seomyeon and Haeundae — persuading consumers to embrace a whole new world alongside the stunning visuals of the Galaxy Z Flip5 and Z Fold5. The excitement generated from the first Galaxy Unpacked event in Seoul, South Korea, carried over to Busan, keeping the momentum alive.

Take a look at the “Join the flip side” campaign in Busan below.

▲ The “Join the flip side” campaign displayed in Nampo-dong, Busan

▲ The “Join the flip side” campaign displayed in Seomyeon, Busan

▲ The “Join the flip side” campaign displayed in Haeundae, Busan

¹ Seven global cities including Seoul and Busan, South Korea; New York, U.S.; Paris, France; Berlin, Germany; Bangkok, Thailand; and Dubai, United Arab Emirates.

At this year’s Galaxy Unpacked held at COEX in Seoul on July 26, Samsung Electronics unveiled a new product lineup that signaled the next era of innovation — from the upgraded Galaxy Z Flip5 and Z Fold5 to the Galaxy Watch6 series and Galaxy Tab S9 series.

Encouraging users to join the flip side and explore the possibilities of Galaxy, Samsung opened a Galaxy Studio in the Seongsu neighborhood of Seoul on July 28. This year’s Galaxy Studio enables visitors to explore the latest devices through Flip Side Market, “a lifestyle market that showcases mobile experiences unique to Galaxy.” Samsung Newsroom traveled to the Seongsu Galaxy Studio to experience the Flip Side Market locations firsthand.

▲ TM Roh, President and Head of MX Business; BongKu Kang, Vice President; Galaxy College Student Supporters and Samsung Members at the Seongsu Galaxy Studio opening ceremony.

Flip Side Market Seongsu is situated in three different spaces around Seongsu, each distinctly themed. Visitors begin their journey at Flip Side Market The Garden with the Innovation Monument of Galaxy foldables. Then, they can explore the new Galaxy products across the street at Flip Side Market Seongsu, the main experience hub resembling a marketplace.

Notably, Flip Side Market The Garden and Flip Side Market Seongsu will carry the Galaxy Z Flip5 and Z Fold5 for guests to try out. The last stop is Flip Side Market DOOR to Seongsu, where guests can purchase special dessert merchandise in collaboration with Korean convenience store brand GS25.

Samsung Newsroom traveled to the three Galaxy Experience Spaces in Seongsu — Flip Side Market The Garden, Flip Side Market Seongsu and Flip Side Market DOOR to Seongsu.

▲ “Join the flip side” with the Galaxy Z Fold 5 l Z Flip 5 visuals in Seongsu

Step #1: Flip Side Market The Garden

As you walk along the main street of Seongsu-dong, you will come across a unique exhibition of objects displayed beyond the glass windows. Decorated in mint, the main color of the Galaxy Z Flip5, Flip Side Market is hard to miss on “Yeonmujang-gil,” a popular street in Seongsu. First stop? Flip Side Market The Garden.

▲ Flip Side Market The Garden

Make the Most of Your Visit

At Flip Side Market The Garden, guests select a Galaxy Z Flip5 or Z Fold5 in the color of their choice to get hands-on experience with the latest devices. Using the preloaded mileage, visitors can purchase a variety of programs to experience what it is like to shop with Samsung Wallet. Additionally, they have the opportunity to purchase items by using the trial phones.

▲ Guests taking a selfie and shopping with Samsung Wallet using the Galaxy Z Flip5 and Z Fold5 trial phones

The Innovation of Galaxy Foldables and New Products Exhibition

Upon entering Flip Side Market The Garden, visitors are greeted by an Innovation Monument at the center of the space, showcasing the evolution of the new foldable phones through a factory line. The Innovation Monument is a tribute to the ingenuity behind the Galaxy Z Flip and Fold lineups — displaying the production process of the devices from applying the new Flex Hinge and testing their durability to the final launch with new colors and eco-conscious, recyclable packaging.

▲ Innovation Monument at the entrance of Flip Side Market The Garden

Epic Selfie Experiences, Just for Gen Z

At Flip Side The Garden, there is a selfie zone with a variety of eye-popping backgrounds and themes for visitors to enjoy. Guests can take epic selfies from different angles using the Galaxy Z Flip5’s precise camera and other advanced features, including FlexCam and Quick Shot. The selfie zone, designed to target Gen Z, also showcases t-shirts from Samsung’s collaboration with popular brand “Kim’s Fruits” in Korea.

▲ (From left) Selfie zone inside a locker and a picture of the guest taken directly from the Galaxy Z Flip5’s Flex Window with Quick Shot

▲ (From left) The selfie zone with different themes and the Kim’s Fruits collaboration

Step #2: Flip Side Market Seongsu

Across Flip Side Market The Garden is Flip Side Market Seongsu, the highlight of the Galaxy Studio experience where visitors can experience all the features of the new Galaxy products unveiled at Unpacked.

The Unique Side: Simply Tap To Explore Your Personalities

Upon entering the first floor of Flip Side Market Seongsu, visitors are welcomed by a large wall that utilizes the Galaxy Z Flip5. The display showcases the larger 3.4-inch Flex Window on the Galaxy Z Flip5, creating a colorful attraction with each unique screen.

“The wall demonstrates the enhanced usability of Galaxy Z Flip5’s Flex Window,” said a tech influencer from Thailand. “I can use more apps on a larger Cover Screen and customize the screen with more choices.”

▲ Sasikarn Pongsalee and Chatpawee, the influencers of the Thai tech channel “Ceemeagain,” take a selfie using Flex Window on the Galaxy Z Flip5

On first and second floor of The Unique Side, visitors can decorate their Galaxy Z Flip5 with the all-new NFC-based Flipsuit Card. When guests choose a design and tap the changeable NFC card against the back of the device, the Flex Window automatically changes to match, just like decalcomania. By simply tapping different Flipsuit Cards, guests can find the accessories that match their personalities.

▲ Guests exploring Flipsuit Card, the NFC-based accessory for the Galaxy Z Flip5

▲ Personalize your Galaxy Z Flip5 by simply tapping the changeable NFC card against the back of the device

The Flex Side: Complete Your Fashion With Galaxy

▲ The Flex Side zone with various straps from the Galaxy Watch6 series

At The Flex Side zone on the second floor, visitors can get a glimpse into the exciting world of Galaxy Watch6 series straps to enrich their fashion styles. With the Galaxy Watch6 series on their wrists, guests can take pictures at the photo zone in front of large mirror or test out different straps just as if they are shopping at a fashion accessory boutique.

In addition, guests can experience the 12MP high-definition rear camera, Quick Shot and FlexCam on the Galaxy Z Flip5 in two Galaxy photo booths that resemble a fitting room. Here, visitors can take a memorable shot with a frame mimicking a magazine cover or a frame in collaboration with Italian creative studio TOILETPAPER.

▲ Visitors can customize the Galaxy Watch6 series using various straps to make a fashion statement.

▲ Visitors can view themselves while taking pictures with the Galaxy Z Flip5’s Flex Window in the Galaxy Fitting Room photo booth. Pictures taken with the 12MP rear camera are available for print.

The Fun Side: An Immersive Gaming Experience Like Never Before

For passionate gamers looking for a playground, The Fun Side zone will be an immersive experience complete with the large screens of the Galaxy Z Fold5 and Galaxy Tab S9 series. Visitors can put their gaming skills to the test through a series of daily challenges, and the best gamers will be selected at the end of each day.

▲ A visitor enjoying mobile games with the Galaxy Z Fold5 in The Fun Side zone

The Creative Side: Multitasking Perfectly Made for Your Lifestyle

On the other end of the second floor is The Creative Side, a bookstore-like space where guests can experience the multitasking and productivity power of the Galaxy Z Fold5. Just like a library where books are organized by genre, the space is divided into different user lifestyle themes so guests can learn how to utilize the multitasking features on their Galaxy devices. Featuring different day-to-day scenarios — from using Split Screen View to take notes while listening to a lecture to using Pop-up view to check stock prices in real time — visitors can explore the enhanced productivity performance of the Galaxy Z Fold5.

▲ The Creative Side zone, a bookstore-like space, is filled with visitors exploring the Galaxy Z Fold5’s multitasking features

The Wellness Side: Identify Your Sleep Type and Set Healthy Sleep Habits

▲ The Wellness Side zone where visitors can learn about the enhanced sleep functions on Galaxy Watch6 series.

Guests who are curious about their sleep habits can stop by The Wellness Side for in-depth sleep insights. The zone highlights the Galaxy Watch6 series’ sleep coaching program and the Galaxy Tab S9 series’ comprehensive sleep analysis as visitors learn about their sleep type.

▲ Guests at The Wellness Side zone can take a survey to learn which animal their sleep patterns resemble and receive matching candy.

Step #3: Flip Side Market DOOR to Seongsu

After exploring the Flip Side Market locations, visitors can use their accumulated experience points to buy merchandise at Flip Side Market DOOR to Seongsu. Near Flip Side Market Seongsu, this store showcases a variety of Galaxy collaboration merchandise.

▲ Foldable products, including umbrellas and slippers, are available for purchase, as well as items from the GS25 dessert and Kim’s Fruits collaborations.

At Flip Side Market DOOR to Seongsu, guests can experience the selfie and gaming capabilities of the Galaxy Z Flip5 and Fold5. Special dessert merchandise, created in collaboration with GS25, can also be found here.

▲ (From top) Flip Side Market DOOR to Seongsu and the exhibition zone inside

Tech reporters from Singapore visiting these spaces shared: “I became extremely excited about the Galaxy Z Flip5 after attending Galaxy Unpacked at COEX. Flip Side Market was a wonderful experience, allowing me to creatively enjoy the Galaxy Z Flip5.”

▲ Media 8World Entertainment Lifestyle’s Jia Haur Lim and Lianhe Zaobao’s Slow Wee Dennis Ng, both from Singapore, pose in front of Flip Side Market vending machines with GS25 collaboration merchandise.

Seongsu Galaxy Studio invites visitors to explore the connected Galaxy ecosystem and discover a mobile experience made just for them. The three Flip Side Market locations will be open until August 20, 2023.

For those who missed the live stream or are looking for a recap on all the exciting announcements from the latest Unpacked, you can check out our event recap video here. You can view highlights from the main event, such as footage of the new Galaxy portfolio, including the Galaxy Z Flip5, Galaxy Z Fold5, Watch6 and Tab S9 and experience zone at COEX. You can also see exclusive, close-up footage of Samsung’s new pop-up studios (Flip Side Market) in Seoul and Busan as well as highlights from a special visit to Samsung’s very own Digital City in Suwon and top attractions from Seoul and Busan.

Ever since the Galaxy Z Flip and Galaxy Z Fold pioneered the foldable smartphone experience, the Galaxy Z series has led the market with breakthrough products that highlight the pinnacle of technology and design. To this day, the series’ designers are deeply committed to refining foldable devices. This ongoing innovation not only showcases a profound understanding of users’ lifestyles but also demonstrates the dedication to enriching daily lives.

In line with this vision, Samsung Electronics’ latest foldable lineup opens even more possibilities for users. The Galaxy Z Flip5’s new Flex Window unfolds new opportunities for expressing yourself, and the Galaxy Z Fold5’s improved wide display experience gives you the tools to create your own masterpiece. You can embrace a new world with the Galaxy Z Flip5 and Galaxy Z Fold5, where your days become a canvas for expression and creativity.

Where Design Meets Technology

Smartphones are always in our line of sight. From the moment you wake up to the moment you go to bed, your smartphone likely catches your eye throughout the day. This is why both form and function are crucial when it comes to smartphone design. Smartphones inspire us to express ourselves, so our devices should have a strong sense of visual harmony. With this in mind, the designers ensured the aesthetics of the Galaxy Z series could be appreciated from any angle.

The Galaxy Z Flip5 and Galaxy Z Fold5 captivate users with balanced and meticulously crafted designs. The seamless fusion of advanced technology and artistic expertise creates flawless forms that evoke both futuristic elements and current trends — leaving lasting impressions.

The Art of Symmetry

The design identity of the Galaxy Z series starts with the symmetry of a foldable phone. While staying true to its iconic form, the new Flex Window on the Galaxy Z Flip5 provides ample opportunity for you to display your personal style. Furthermore, the Galaxy Z Fold5 has been refined with even more detail. The essence of the Galaxy Z series’ iconic grid design is embodied in the perfectly proportionate balance between the device’s display and structure as well as the well-polished exterior.

Progressive Changes in Form

With the new Flex Hinge, the Galaxy Z Flip5 and Galaxy Z Fold5 now feature a more aesthetically balanced design when folded. The overall depth and weight have been slimmed down, boosting usability and comfort. This enhancement allows these folded devices to be more stable and occupy less space, making them even more portable than before.

Fill Every Moment With Color

The Galaxy Z Flip5 and Galaxy Z Fold5 are available in a range of colors¹ based on the concept of “Future Nature.” These colors represent an appreciation for nature and hope for the future, meant to inspire us in our daily lives. The back panel’s glossy finish and the metal frames on the side further amplify the aura of these colors. The Galaxy Z Flip5 comes in Mint, Graphite, Cream and Lavender, and the Galaxy Z Fold5 comes in Icy Blue, Phantom Black and Cream. Mint is the newest addition to the Galaxy Z Flip5’s lineup, bringing a refreshed energy to the device. The Galaxy Z Fold5’s newest color, Icy Blue, is inspired by the blue shades found in ancient glaciers.

Four additional colors² — Gray, Blue, Green and Yellow — inspired by the concept of “Modern Nature” will be exclusively available for online purchase. These four sleek yet natural tones are paired with a matte, graphite metal frame to fuse modern aesthetics with organic elements.

More Ways To Express Yourself

The Galaxy Z Flip series combines portability and style, creating a whole new smartphone experience. With its compact design, you can easily tuck your entire smartphone into your pockets. What’s more, the expanded Flex Window tears down the limits of expression and usability with more diverse customization options and access to productivity features. Showcasing who you are is now as simple as setting your Galaxy Z Flip5 down on a table for the world to see.

Bigger Canvas, Bolder Expression

With more space, simple layouts and bold objects make a stronger statement. The Galaxy Z Flip5 provides ample space on the Flex Window to empower you to unleash your creativity. You can also match the style of the Flex Window to your Galaxy Watch6 watch face, coordinating a look across your Galaxy devices.

The Galaxy Z Flip5 is capable of so much more when it comes to highlighting your personality. You can customize the Flex Window by choosing from a variety of graphical clocks or frames or by adding widgets to access the information you need quickly and easily. With the new Flex Window, every inch of your screen can be dedicated entirely to you.

Snap, View, Like or Delete

The Galaxy Z Flip5’s selfie capabilities have been upgraded as well. You can access the camera app directly from the Flex Window to take, review and even delete your photos on the spot. It’s easy to switch through camera modes and timers, set dimensions or decide which photos to keep — all through the Flex Window. Picture this: you snap a selfie with portrait mode, zoom in on the small details and mark your favorite shots without ever opening your phone.

All-in-One

The Galaxy Z Flip5’s expanded Flex Window can also streamline any daily routine. On top of the usual Flex Window capabilities,³ such as checking notifications or accessing quick settings, you can now browse your call and chat history. The full QWERTY keyboard enables you to do more than send suggested replies and emojis. Your whole mobile experience can start and end from your Flex Window.

Complete Customization

The Galaxy Z Flip5 series’ expansion is more than just customizing your screen. On top of protecting your device, the all-new Flipsuit Case⁴ supports a changeable NFC card that lets you match your Flex Window and case designs for more personalization. You can now change your device’s design from front to back, inside and out.

Create Without Boundaries

The Galaxy Z Fold series opened new ways to maximize productivity. For instance, if you frequently travel for work, you can jump on a quick conference call or edit documents on the go without a laptop. The Galaxy Z Fold series has pioneered everyday productivity through robust, big-screen experiences, and now, it’s driving user experiences even further by expanding its features. In particular, the Galaxy Z Fold5’s new design enhances the series by improving its multitasking and widescreen usability. This device is the ideal companion during your otherwise mundane subway ride to work. With Multi Window, you can make the most of your commute by catching up on daily news while simultaneously jotting notes. You can also take advantage of the new multi-touch feature to easily attach files to emails with two-handed Drag and Drop — helping you get things done, wherever you are.

Improved Multi Window Experiences

One of the most powerful features of the Galaxy Z Fold series is Multi Window,⁵ which has been enhanced for better productivity. The experimental features offered through Labs in the previous version — Pop-up view, which lets you turn an app into a pop-up window by dragging down the upper right corner, and Split Screen View, which splits your screen when you swipe with two fingers — have now become official One UI features starting with the Galaxy Z Fold5. For instance, if you want to take notes while reading, simply use two fingers to open a Multi Window with a notepad. You can conveniently write down your ideas with easy access to two side-by-side windows on a single screen.

Create Easier and Faster

The Galaxy Z Fold5 also introduces the innovative two-handed Drag and Drop⁶ feature — a remarkable addition that elevates multitasking on the big screen. You can use one finger to hold an object and another to interact with other features, delivering a whole new level of efficiency and convenience. For example, press an image in your gallery with one finger and simultaneously use a different hand to bring up a new window and attach that image to an email. When moving an app to another page, just hold down the icon and use your other hand to swipe through the home screen to place it just where you want it. This multi-touch upgrade unlocks huge potential for productivity on the Galaxy Z Fold5.

These efforts to boost productivity have led to even more ways to multitask. Up to four most recently used apps can now be added to the Taskbar, allowing easy transitions between apps. While switching to a different app, you can open the pop-up window to multitask across apps and windows more conveniently than ever before.

Style Meets Comfort

The all-new Slim S Pen Case⁷ features a design that improves your experience with the S Pen Fold Edition. The sleeker and slimmer S Pen holder not only helps your phone lie flat, making it effortless to take notes on a table, but it also ensures that you’re able to write with a more comfortable grip. In addition, there is a toggle feature that lets you conveniently attach or detach the S Pen Fold Edition.

The Slim S Pen Cases come in three colors — Icy Blue, Sand and Graphite. To make a bold style statement, Icy Blue and Sand Slim S Pen Cases have been paired with Lime and Apricot S Pen Fold Editions, respectively.

In 2019, the Galaxy Fold revolutionized the smartphone market by pioneering a brand-new category of foldable phones. Every iteration in the series refined foldable technology, captured the essence of the modern era through its design and unfolded new and innovative user experiences.

In 2023, Samsung unveiled the next step in the evolution of the Galaxy Z series and its iconic design identity. With a perfectly balanced grid, a flawless form factor and colors inspired by nature, the design of these new foldable phones raises the bar for all. Now, you can create with passion, express with purpose and fill your life with endless possibilities using the Galaxy Z Flip5 and Galaxy Z Fold5.

* The images shown are for illustrative purposes only and may differ from the actual product. Product specifications may vary by model, country, region and carrier.

¹ Availability of color may vary by country, region or carrier.
² Galaxy Z Flip5 is available in Gray, Blue, Green and Yellow and can be purchased at samsung.com. Galaxy Z Fold5 is available in Gray and Blue and can be purchased at samsung.com. Product specifications and release schedules may differ based on model, country, region and carrier.
³ Availability of features may vary by country or region.
⁴ Flipsuit Case sold separately. Model and color availability may vary by country or carrier.
⁵ Certain applications may not support Multi Window or App Pair.
⁶ Certain applications may not support two-handed Drag and Drop. Taskbar feature is supported on the main display only.
⁷ Slim S Pen Case (S Pen Fold Edition included) sold separately. Model and color availability may vary by country or carrier.

Visitors at Galaxy Unpacked 2023 could experience Samsung’s latest products inside a space decorated like a “hanok,” or traditional Korean-style house.

The Experience Zone was masterfully crafted by Kyung-sun Chae, art director of the global hit series “Squid Game.” Samsung Newsroom met with Chae to learn about the creation behind the one-of-a-kind Experience Zone at Galaxy Unpacked 2023.

Q. How do you feel being the director overseeing the Experience Zone at the first Galaxy Unpacked held in Seoul?

I’m proud that I got to showcase various features of the latest Galaxy devices and highlight Seoul’s charm to countless people through Galaxy Unpacked. My favorite part of this experience was developing the initial concepts for the Experience Zone. Through this event, I now have a new desire to introduce Korean culture and spaces to a wider audience using Galaxy technology.

Q. What are some differences between the Experience Zone you created for Galaxy Unpacked and production designs you’ve created in the past?

Production design is about visualizing text in video — it’s all about expressing the textual themes and distinct attributes of the characters in a visually effective manner.

For Galaxy Unpacked, I had to take a different approach from directing a production since actual visitors would be attending and experiencing the space in person. Because it’s the first time that new Galaxy devices are being unveiled in South Korea, I focused on presenting the modern aesthetics of Galaxy and accentuating the true beauty of Seoul, the city where tradition and technology coexist.

Q. What is the concept of the Experience Zone at Galaxy Unpacked 2023?

To me, it was meaningful that the event was hosted in Seoul. I wanted to create a harmonious space that displayed a fresh perspective of the city alongside the new Galaxy devices. This is how I decided on the concept of the Experience Zone — preserving existing perspectives, unfolding folded perspectives and sharing new perspectives.

To convey this, I actively utilized hanok, an architecture unique to Korea. As the traditional structure of hanok shares some similarities with the foldable structure of the Galaxy Z Flip5, I presented the experience of seeing one’s perspective expand or unfold by leaning on the structure of the hanok. I included themes of “openness” and “infinite expansion” from the world of Galaxy to complete the experience.

In addition, I applied Korean traditional landscape architecture, “chagyeong,” which means to lend scenery. In hanok, a window is like a frame that holds nature. Chagyeong allows you to fully appreciate nature and enjoy the expanded space through the frame, even from within the hanok. I implemented this design principle while designing and directing the Experience Zone.

I developed each Galaxy product booth using “changho,” the Korean traditional door of a hanok, and positioned them to form the shape of a lotus flower. Behind the traditional Korean door, the night view and futuristic landscape of Seoul are visible. Visitors can appreciate the new Galaxy products in a different light, as the products merge with the Seoul backdrop.

Lastly, I placed traditional elements throughout the entire Experience Zone. I recreated what Seoul looked like in the past by using the traditional walls and structure of hanok as well as other historical items such as “soban,” a small tray-like table. I designed the wall with glass material to mirror the vision behind Galaxy, which seeks to preserve existing values while continuing to evolve and innovate.

I hope the visitors will enjoy both the Seoul skyline and the new Galaxy products through this unique space.

Q. What inspiration did you get from the new Galaxy products when designing the space?

The Galaxy Z Flip5 has many unique characteristics with its ingenious foldable form factor and sophisticated design. These characteristics resemble Seoul as the city simultaneously embraces both tradition and modernity by combining the familiar with the unfamiliar. In particular, I used the decalcomania method, inspired by the Galaxy Z series, to portray Seoul at both day and night.

I highlighted the contrast between the city’s day and night by using black and white in the background. I also utilized the mint color of the Galaxy devices and Korean traditional patchwork material to create Seoul’s cityscape, which shine brightly at all times of the day. In addition, I expressed shadows by utilizing Galaxy products. The structure that was made with the folding screen as the motif, in which visitors can draw the shadows to express their uniqueness, was inspired by Galaxy foldable.

Q. You have been the art director of various historical TV dramas that capture the different aesthetics of Seoul. Did that influence the design process when creating the Experience Zone for Galaxy Unpacked?

Throughout the ideation and creation process for Galaxy Unpacked, I aspired to create a space that gave visitors a chance to enjoy traditional Korean hanok as well as Galaxy products. I hope that everyone who visits the Experience Zone will have a memorable experience at the very first Galaxy Unpacked event in Seoul.

Check out photos from the Experience Zone at Galaxy Unpacked 2023 in the photos below.

Check out the video below to learn how every element of Samsung’s latest foldables have been purposefully engineered to provide the incredible versatility expected from Galaxy Z series along with the durability that offers peace of mind.

Four new Galaxy products were unveiled at the event, displaying Samsung’s latest innovations that redefine the mobile device experience. The Galaxy Z Flip5 and Z Fold5, the newest additions to the Galaxy Z series, reinvent the role of the smartphone through their unique foldable, yet user-centric design. Additionally, the Galaxy Tab S9 series provides enhanced usability for increased productivity both at work and at home, while the Galaxy Watch6 helps users monitor their health with upgraded Sleep Coaching features.

Check out photos and videos from the event below to get a glimpse at this year’s Galaxy Unpacked 2023 event.

At this year’s Galaxy Unpacked on July 26, Samsung revealed exciting new additions to the Galaxy family, including the Galaxy Z Flip5 and Z Fold5, the Galaxy Watch6 series and the Galaxy Tab S9 series. Taking place for the first time in Seoul, South Korea, the event captivated both domestic and international media and consumers worldwide. The city of Seoul is recognized as a global leader in progress, fusing tradition and modernity to serve as the ideal backdrop for Samsung’s latest lineup.

“When technology seamlessly adapts to the world around us, it allows us to be open to new ideas, open to new ways of thinking, open to experiences we would otherwise never know,” said TM Roh, President and Head of MX Business at Samsung Electronics, who kicked off the event with his keynote speech. “Open for a world of unlimited possibilities. That’s exactly what Galaxy lets us do.”

As top executives exhibited the latest products, packed crowds experienced the newest innovations and Samsung highlighted its new vision for sustainability, everyone came together to witness how joining the flip side could transform the lifestyles of millions.

Keep reading for more photos, highlights and updates from Galaxy Unpacked 2023 in Seoul, the heart of South Korea.

▲ At Galaxy Unpacked 2023, the audience gathered to see the latest Galaxy devices released for the first time in Seoul, South Korea.

▲ President TM Roh, President and Head of Samsung Electronics’ MX Business, unveiled the latest iterations of the Galaxy Z series at Galaxy Unpacked 2023.

Galaxy Z Flip5: The Ultimate Tool for Self-Expression

The Galaxy Z Flip5 is the perfect accessory to capture how Galaxy users look and feel — complete with an innovative design and a variety of all-new customizable features. The most apparent change was the exterior design. Flex Window, the largest Cover Screen on a Galaxy Z Flip yet, takes the camera experience of a foldable phone to the next level. The audience took note of a video with American actress Sydney Sweeney showcasing how users can easily snap selfies or group photos at any angle, all thanks to the upgraded Flex Window.

▲ The Galaxy Z Flip5 delivers an epic camera experience made possible by an improved processor and Nightography, allowing users to take high-resolution selfies using the rear camera. South Korean singer Jang Won-young (left) and American actress Sydney Sweeney (right) pose for a selfie using the Galaxy Z Flip5.

▲ The Flex Window has also upgraded the camera experience for video recording. Users can capture smooth and stable vlogs with the Super Steady feature and automatically adjust the camera’s field of view with Auto Framing.

Compact by Design: Customize Your Galaxy Z Flip5 Experience

The Galaxy Z Flip5 delivers more usability through its wider Cover Screen, all in a compact form that still fits in a pocket. What’s more, users can put their personalities on display thanks to even more ways to customize their Flex Windows. Widgets allow Galaxy users to check the weather and stock market information at a glance or control media playback without ever opening their smartphones.

▲ Stephanie Choi, EVP & Head of Marketing, MX Business at Samsung Electronics, introduced the Galaxy Z Flip5, taking the mobile experience to the next level. With the Galaxy Z Flip5, users can capture hands-free selfies from creative angles on a larger Cover Screen and more customization options.

▲ With the Galaxy Z Flip5, users can enjoy a wider view of their Flex Windows without ever opening their phones. The Flex Window gives users access to their IDs, QR codes, boarding passes and more via Samsung Wallet.

Crafting the Future: Foldable Hinge Technology Redefined

Building on a legacy of innovative design and craftsmanship, the Galaxy Z Flip5 and Galaxy Z Fold5 are lighter, more compact and more durable than ever before. The all-new Flex Hinge can be adjusted with extreme precision, reducing the Fold’s gap to almost nothing while still ensuring the strength and durability to support Flex Mode. This flexible form factor will pave the way for the next phase in the evolution of foldables.

▲ Nils Dahl, Manager of Product and Strategy Planning at Samsung Electronics America, revealed the improved hinges of the Galaxy Z Flip5 and Z Fold5.

Galaxy Z Fold5: The Ultimate Productivity Powerhouse

The new Galaxy Z Fold5 is a productivity power player and a multitasking secret weapon, complete with the largest screen out of the entire Galaxy Z series to date. In today’s world, the boundaries between work and personal life are blurred, and consumers need a flexible device that supports both work and play. Providing PC-like power in users’ pockets, the Galaxy Z Fold5 ensures that users can enjoy the ultimate mobile experience anytime, anywhere.

▲ SUGA from BTS made a cameo at Galaxy Unpacked 2023.

At this year’s Unpacked event, global icon SUGA from BTS made a surprise appearance to demonstrate how the unique foldable experience of the Galaxy Z Fold5 could be used to optimize users’ daily lives.

▲ The Galaxy Z Fold5 delivers new features such as the two-handed drag and drop that takes full advantage of the large device display. Up to four recent apps can be supported on the Taskbar, making multitasking and navigating between apps and tasks a breeze.

▲ Galaxy users can take notes, sketch designs or sign documents and email them with the new slimmer and more compact S Pen Fold Edition and the Slim S Pen Case.

Galaxy Watch6 Series: Build Healthy Habits, Day and Night

Samsung introduced the Galaxy Watch6 series to help users not only track but also personalize and enhance their sleep. While sleep monitoring technology has been previously offered through existing wearable devices, the Galaxy Watch6 series provides even more in-depth and comprehensive sleep-related health information in continued cooperation with professionals in the field, including experts from the Samsung Medical Center.

▲ The Galaxy Watch6 and Galaxy Watch6 Classic’s advanced sleep coaching program helps users develop healthy sleep habits. In addition, the newly updated watch face allows users to check their sleep score and notifications at a glance. Hon Pak, Vice President and Head of Digital Health Team, MX Business at Samsung Electronics, introduced the bioactive sensor installed in the Galaxy Watch6 series. The sensor allows users to monitor their ECG, blood pressure, body composition and heart rate at all times to form healthy habits and improve their quality of life. Furthermore, when used alongside the Samsung Health app, users can better understand their wellness.

Galaxy Tab S9 Series: Bridge the Gap From Inspiration to Creation

Samsung debuted the Galaxy Tab S9 series, redefining the premium tablet experience through its high-performance features and stunning display. As the first water- and dust-resistant tablet offered by Galaxy, users can follow their inspiration wherever it leads them.

▲ The Galaxy Tab S9 series provides a more premium tablet experience. Equipped with a dynamic AMOLED 2X display, it not only offers vivid colors with dynamic refresh rate of up to 120Hz but also has an IP68 rating, the highest level for water and dust resistance.

▲ The Galaxy Tab S9 series has added new apps to unleash users’ creativity, including GoodNotes, Clip Studio Paint and LumaFusion.

▲ Equipped with the latest processor, Snapdragon® 8 Gen 2, the Galaxy Tab S9 series boasts powerful performance and uninterrupted high-quality graphics comparable to a gaming device.

Samsung’s Journey Towards a Sustainable Future

In line with Samsung’s commitment to a sustainable future, the entire Galaxy lineup introduced at Unpacked features eco-conscious materials across the entire production cycle, from internal components to external packaging. The Galaxy Z Flip5 and Z Fold5 use more recycled parts than the previous Galaxy Z series, demonstrating Samsung’s commitment to reducing the environmental impact of its products.

▲ Samsung emphasized its efforts to create a sustainable future.

As Galaxy Unpacked 2023 drew to a close, TM Roh, President and Head of MX Business at Samsung Electronics, delivered his final remarks promising Samsung’s continued commitment to sustainable innovation. Following the presentation, more than 2,000 spectators who had packed the venue made their way to the Experience Zone, eager to get hands-on with the latest Galaxy products.

Up Close With Galaxy: The Experience Zone in Seoul

At Galaxy Unpacked 2023, the Experience Zone was an interactive space displaying the latest Galaxy devices. The zone featured a photo area inspired by a “hanok,” a traditional Korean house. Designed by Kyung-sun Chae, the art director of the South Korean TV series, Squid Game, the space celebrated Seoul, a city where tradition and modernity coexist.

▲ After the event, media representatives visited the Experience Zone, getting hands-on with the latest Galaxy devices, including the Galaxy Z series.

▲ Visitors eagerly photographed a variety of new Galaxy products at the Experience Zone.

▲ In the Experience Zone,  visitors explored the Seoul Street by Galaxy, illustrating both the modern and traditional sides of Seoul.

Galaxy Unpacked 2023 has set the stage for a new era of mobile technology where user-centric innovation takes the lead. Samsung looks forward to embracing these transformative advancements, anticipating a future that is more connected, efficient and enjoyable than ever before.

Stay tuned to Samsung Newsroom’s complete coverage of Unpacked 2023 and the latest Galaxy innovations.

* Specifications may vary by market.
** All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

Today, when you reach into your pocket and pull out your phone, you’re often greeted by a screen nearly the size of a tablet. Foldable smartphones have become an integral part of our daily lives. Behind this seamless integration is the pursuit of innovation by Samsung Electronics and its dedicated employees who have built the foundation for the Galaxy Z Fold to become a mainstay in the mobile market. Samsung Newsroom sat down to detail the journey of the Galaxy Z Fold series, from conception to creation, as it continues to unfold with new features year after year.

In 2019, Samsung’s Galaxy Fold shattered the conventional notion of mobile phones. Featuring a remarkable 7.3-inch Infinity Flex Display, this revolutionary device offered users a tablet-like experience right from the palm of their hands. Thanks to its precise hinge technology, the phone could be effortlessly folded like a book, ensuring portability without compromising functionality. This achievement was a result of innovation across all areas, from materials to technology.

The larger screen opened new possibilities for more versatile content viewing. For example, users could split the display into two or three sections based on their preferences. To make multitasking easy, Samsung added the Multi Window feature, allowing users to run multiple apps simultaneously. What’s more, content being viewed on the Cover Screen could continue without interruption when the phone was unfolded. This device brought a whole new level of productivity and engagement that was not possible with other smartphones, inviting users into an entirely new world.

The following year, Samsung introduced the Galaxy Z Fold2, an upgraded version of the Galaxy Fold that incorporated valuable user feedback on the foldable experience. The main display was overhauled to maximize user immersion, now boasting a larger 7.6-inch screen with a sleek design that eliminated the notch and left only a camera hole. Additionally, the cover display was expanded to 6.2 inches, significantly enhancing usability on the go.

The Galaxy Z Fold2 also introduced a groundbreaking feature called Flex mode, a unique user experience that divides your screen as you partially fold your phone between 75 and 115 degrees. In addition to this innovation, the camera capabilities were enhanced for even better photos — Auto Framing automatically adjusts the camera’s shooting range by recognizing faces and movements, while Dual Preview allows both the user and the subject of the photo to view the preview on the Main and Cover Screen simultaneously. With the combination of Flex mode and these camera upgrades, anyone could now easily become a content creator.

The Galaxy Z Fold2 not only improved multitasking capabilities but also simplified the way users managed multiple tasks on their smartphones. With the improved Multi Window, users have the flexibility to adjust the screen layout based on their needs. They can also smoothly move texts and images between different running apps. Additionally, the App Pair feature eliminates repetitive and time-consuming setups by allowing users to save combinations of frequently used apps and open them together as a single group. These upgrades streamlined multitasking immensely to create a hassle-free mobile experience.

To ensure that users no longer needed to worry about accidental drops or water damage, Samsung’s third-generation foldable phone, the Galaxy Z Fold3 5G, introduced significant durability improvements. Making history for foldable smartphones, the Galaxy Z Fold3 5G was the first to offer IPX8 water resistance,¹ allowing consumers to comfortably use their phones with wet hands while cooking or enjoy their beach vacations without concern. The main display became 80% more durable than its predecessor through the application of a protective film made from new materials.² By incorporating Armor Aluminum, the strongest material used in Galaxy devices to date, and Corning^® Gorilla^® Glass Victus^®, users’ smartphones were safeguarded no matter the circumstances. In addition, the phone was verified by Bureau Veritas after undergoing rigorous testing to withstand 200,000 folds.³

The Galaxy Z Fold3 5G boasted a stunning 7.6-inch main display that truly shined. The Under Display Camera (UDC) technology places pixels over the camera hole to enhance light transmittance and adjust pixel spacing, resulting in a seamless widescreen experience. Users could enjoy videos, games and other immersive content with a fully utilized display, free from any visual disruptions caused by a camera hole. Moreover, the new display incorporated Eco² display technology, boosting brightness by approximately 29%, to ensure users could experience a remarkably clear display even in direct sunlight.

For the first time ever in the series, the Galaxy Z Fold3 5G introduced support for the S Pen Fold Edition, a tool that maximizes efficiency when used on a foldable screen. Whether you need to sketch on the screen or quickly jot down notes, the S Pen Fold Edition is readily available. Simply remove it, and you’re ready to go. When you double tap the main display while pressing the side of the S Pen Fold Edition, Samsung Note opens instantly — helping you take notes whether you’re watching an online course or talking on the phone. By offering limitless possibilities for work, study and more, this addition brought a new level of enjoyment and unlocked countless ways to utilize the phone.

The Galaxy Z Fold4 introduced remarkable improvements in both weight and display size. At only 263 grams, the device’s screen featured a 7.6-inch Dynamic AMOLED 2X main display, while the cover display became wider and shorter to maintain a stable aspect ratio. This design enhancement ensured that users could comfortably type and freely utilize most apps even when the smartphone was folded.

In today’s world, the boundaries between workspaces and non-workspaces have become increasingly blurred, whether you’re at the office, home, coffee shop or park. Recognizing this, the Galaxy Z Fold4 elevated its multitasking capabilities to a whole new level. The Taskbar feature, reminiscent of the familiar taskbar layout on PC screens, allows users to add their favorite apps for easy access. This not only simplifies the transition between different app screens but also allows for the intuitive Drag and Drop feature, enabling users to display multiple apps simultaneously. In addition, the App Pair feature works directly with the Taskbar, so users can save even more time.

The added swipe gestures took the phone’s multitasking capabilities even further. With simple finger gestures, users could split the screen or bring up pop-up windows, making it incredibly convenient to view multiple apps on a single display. By dragging a finger from a corner to the center, the current app transforms into a pop-up window. Swiping two fingers from the right, left or bottom splits the screen, displaying the current app on both halves. Furthermore, Samsung’s strengthened support for productivity apps such as Google Chrome, Gmail, Microsoft Office and Outlook, enabling users to effortlessly manage various tasks no matter where they unfold their smartphones.

This year, Samsung introduced the Galaxy Z Fold5, the series’ lightest and most groundbreaking foldable yet. The latest addition combines the power of an immersive, large screen with a sleek and lightweight design, offering unparalleled portability at only 253 grams without compromising performance. The Galaxy Z Fold5’s 7.6-inch Main Screen provides an expansive and uninterrupted viewing experience, regardless of whether users are enjoying their favorite videos in portrait or landscape mode.

Gamers will be thrilled by the addition of Snapdragon^® 8 Gen 2 Mobile Platform for Galaxy, which enhances graphics and uses AI to deliver a next-level gaming experience on the large smartphone screen ever.

Productivity gets a boost with the improved Taskbar, two-handed Drag and Drop and hidden pop-up feature, allowing users to multitask and transfer content between multiple apps with ease. What’s more, the slimmer and more compact design of the S Pen Fold Edition allows users to unleash their creativity anytime, anywhere.

Finally, in line with Samsung’s vision for sustainability, the Galaxy Z Fold5 incorporates a wider variety of recycled materials⁴ — pre-consumer recycled glass and aluminum as well as post-consumer recycled plastics sourced from discarded fishing nets, water barrels and PET bottles. Even the packaging, made from 100% recycled material,⁵ reflects the company’s mission to lay the groundwork for a better tomorrow.

The Future of Foldables Is Here

Samsung Electronics pushes the boundaries of what is possible, building upon the legacy of its trademark foldable series. Samsung’s diverse consumers, with their unique lifestyles, constantly discover innovative ways to utilize their phones, further highlighting the impact of the Galaxy Z Fold series on everyday lives. Samsung will continue to innovate the Galaxy Z Fold series to inspire users and become the ultimate productivity powerhouse.

¹ IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes.
² According to an internal test result using Galaxy Z Fold2.
³ A result backed by Bureau Veritas, the world leader in testing, inspection and certification services.
⁴ Types of recycled materials include post-consumer recycled PA sourced from discarded fishing nets, post-consumer recycled PBT sourced from discarded PET bottles, post-consumer recycled PC sourced from water barrels and pre-consumer recycled aluminum sourced from discarded scrap material generated as a by-product during manufacturing. The scrap metal is re-melted, filtered for impurities and then recycled to make parts within Samsung’s manufacturing process. There is also pre-consumer recycled content sourced from discarded glass waste generated as a byproduct of glass manufacturing. This glass waste is crushed into cullet and then used as a component in the Corning^® Gorilla^® Glass Victus^® 2 manufacturing process.
⁵ 100% recycled paper is used in the following packaging components: the Product Packaging Unit Box, Cover Protector, Manual Box, Manual Pad, and DLC Band. The 100% recycled paper material has received Environmental Claim Validation (ECV).

Once revolutionary in the mobile landscape, flip phones are now an integral part of our daily lives. From their early inception to modern iterations like the Galaxy Z Flip series, these iconic devices have transformed how we communicate, interact and express ourselves. Over the years, the Galaxy Z Flip has evolved from a compact communication device to the ultimate tool for unleashing your creativity — empowering users to unfold a world of possibilities with a simple flip. Samsung Newsroom sat down to detail the journey of how this groundbreaking series pioneered a new era of mobile innovation.

Following the groundbreaking launch of the Galaxy Z Fold, which redefined the mobile landscape, Samsung unveiled yet another revolutionary form factor that took the mobile market by storm. Introducing the Galaxy Z Flip: a device that folded effortlessly in half and could stand upright on its own.

Setting a new standard in innovation, the Galaxy Z Flip was the first foldable equipped with a folding glass screen. Unfolding the device revealed a wide 6.7-inch display while its stylish, compact design was small enough to easily fit in the palm of the user’s hand. Featuring a display ratio (21:9:9) similar to cinema screens, users were treated to an immersive world of vibrant and captivating content.

With the Galaxy Z Flip, Samsung revolutionized user interaction by introducing Hideaway Hinge. Much like a laptop, the hinge allowed users to open and position their phones at any angle. Users could securely fold, angle and position their devices, saying goodbye to shaky hands and hello to picture-perfect shots — whether they were snapping a hands-free selfie or capturing a moment with friends.

Also, Samsung released Flex mode, which automatically divided the screen into two when the device was folded. By collaborating with various partners, Samsung optimized this cutting-edge interface and enhanced usability. For example, in the camera app, users could preview the viewfinder on the top while adjusting the camera modes or lenses on the bottom. In addition, the phone supported Multi Window, enabling multitasking by simultaneously displaying different content on each screen.

Continuing the legacy of the Galaxy Z Flip, the debut of the Galaxy Z Flip3 took the series’ design and performance to new heights. The expanded Cover Screen was one of the phone’s most notable upgrades, now four times larger than its predecessor. Going beyond its traditional role of displaying the time and date, the device’s Cover Screen was maximized for both self-expression and productivity. Users could unlock their creativity by customizing their Cover Screen with images or GIFs and conveniently view up to eight lines of notifications and messages. What’s more, Samsung Pay transformed Cover Screens into wallets — helping users make payments in one simple step.

The Galaxy Z Flip3 also boasted a variety of camera features that elevated the user’s photography experience to capture and share moments hands-free through Flex mode. With the addition of Auto Framing, the camera detected the location and number of people or objects within the frame and automatically adjusted the format accordingly for photos and videos. Suppose a photographer and the subject of a photo wanted to view the preview of a shot at the same time. In that case, all the user needed to do was tap the Dual Preview button at the top right-hand corner of the screen. Furthermore, users never missed a shot while striking a pose with the enhanced Quick Shot.

Not only could the Galaxy Z Flip3 fit nearly anywhere, but it also offered improved durability and water resistance. The lightweight exterior was crafted from Armor Aluminum, the strongest material used in Galaxy devices to date, and Corning® Gorilla® Glass Victus®, safeguarding users’ smartphones for any condition. A new protective film placed on the main display improved durability by 80% compared to the previous generation. The Galaxy Z Flip3 was also the first to be equipped with IPX8 water resistance¹ — breaking new ground for foldable phones and granting users peace of mind.

In 2022, Samsung released the Galaxy Z Flip4, complete with a host of practical features that effortlessly fit into daily routines. For instance, users could experience the convenience of the Flex mode panel² which opened a touchpad that supports a range of gestures at the bottom of their screen. Similar to the cursor of a computer mouse, users could easily control various elements with a swipe of their finger — pausing, rewinding or playing videos without picking up the device. Another feature that increased productivity was the swipe gesture, optimized for multitasking. For example, if users swiped up with two fingers, the screen split into a top and bottom half to open a new app. With the swipe gesture, Galaxy made frequently used features, such as zooming in and out or turning pages, even faster and more convenient.

The Galaxy Z Flip4 also gave users more control than ever over their pictures. By simply pressing the side button twice, users embraced the Galaxy Z Flip4’s Quick Shot feature to capture moments and selfies without opening their phones. Now, they could even start a video on Quick Shot and easily transition to FlexCam without any interruptions. To capture the starry night sky, users could experience the all-new Nightography mode to take out-of-this-world shots, even in the dark — for bright, sharp photos with less image noise.

The Galaxy Z Flip4 effortlessly blended high-performance capabilities with a personalized touch, truly reflecting its owner’s style. When the Bespoke Edition launched, there were new opportunities to express individuality — users could choose from a combination of five glass colors, including Yellow, White, Navy, Khaki and Red, and three frame color options, including Silver, Gold and Black. Users could also enjoy the Galaxy Z Flip4 for even longer than the previous generation, thanks to its 400mAh larger battery.

This year, Samsung released the Galaxy Z Flip5, delivering the most stylish, unique foldable experience yet. Built for self-expression and complete with an innovative design and customizable functions, the prominent feature is the upgraded Flex Window that is 3.78 times larger than its predecessor’s Cover Screen.

Thanks to the larger screen, the Galaxy Z Flip5 offers more usability than ever before. With Flex Window, users can easily check and control Widgets, including the weather, stock market and music, without ever unfolding their phones. To see all Widgets at a glance, simply pinch the screen to activate the Multi Widget View function. The wider Cover Screen and fully accessible QWERTY keyboard make checking and responding to phone calls and messages even easier.

The new Flex Window provides the most versatile camera experience on a Samsung Galaxy smartphone to date. To snap a selfie with the rear camera, users can conveniently check their smile on the Flex Window before capturing stunning, hands-free photos from creative angles before correcting the color and tone. The camera-stabilizing Super Steady feature also ensures that users take smooth shots on the go. With improved Nightography capabilities to optimize photos in low lighting and digital 10X zoom, users can unleash their creativity anywhere, anytime and at any angle.

Now, there are even more ways to customize your Galaxy Z Flip5 inside and out. For instance, the new Flipsuit Case³ is equipped with a changeable NFC card, called Flipsuit Card so users can coordinate their Flex Window design and case design for even more personalization options.

The Future of Flip Phones Is Here

Building on its history of flipping the script, Samsung has delivered a history of mobile experiences that enhanced everyday life. Each device packed a variety of features that pushed the boundaries of mobile innovation. The Galaxy Z Flip series upended the smartphone industry with its screen folding technology and set the standard for flippable phones with every new edition. Samsung will continue to challenge conventional notions of the smartphone through the Galaxy Z Flip series as it unfolds new and extraordinary possibilities for users everywhere.

¹ IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes.
² Flex mode panel is also supported on Galaxy Z Fold4. Flex mode must first be activated via Labs in Settings. Certain applications may not support Flex mode.
³ Accessories sold separately. Model and color availability may vary by market or carrier.

A Wider Variety of Recycled Materials in More Components

Earlier this year, Samsung expanded its innovative use of recycled materials in product design with the Galaxy S23 series, introducing new materials to more components. The Galaxy Z Flip5 and Z Fold5 advance these efforts, featuring a wider variety of recycled materials¹ in more internal and external components than previous Galaxy Z series smartphones. The newest foldable smartphones incorporate pre-consumer recycled aluminum and post-consumer recycled plastic sourced from discarded fishing nets, water barrels and PET bottles. They also scale the use of Corning^® Gorilla^® Glass Victus^® 2, which contains an average of 22% pre-consumer recycled glass content.

Not only did Samsung add more types of recycled materials used in each device, but the company also more than doubled the amount of device components that use a minimum of 10% post-consumer recycled plastic or pre-consumer recycled glass, or an average of 22% pre-consumer recycled glass. Both the Galaxy Z Flip5 and Z Fold5² use recycled materials in 15 device components, an increase from six internal components in the Galaxy Z Flip4 and Z Fold4.

When it comes to packaging, Samsung continue to advance its efforts to reduce the presence of single-use plastic. That’s why the paper for the packaging box³ is made using 100% recycled material.⁴ The company also switched to recycled paper material for the front and back cover protector.

A Device Lifecycle That Lasts Longer

The Galaxy Z Flip5 and Z Fold5 continue Samsung’s work to optimize the longevity and improve the upgradability of its smartphones. Each device comes with five years of security updates and four generations of OS upgrades, helping to extend the product lifecycle.

As a result, the Galaxy community can reliably enjoy their devices for a longer period of time, enabling them to make eco-conscious choices in their daily lives.

Check out the infographic below to see how small actions can add up to a big, positive impact on the planet through the Galaxy Z Flip5 and Z Fold5.

¹ Types of recycled materials include post-consumer recycled PA sourced from discarded fishing nets, post-consumer recycled PBT sourced from discarded PET bottles, post-consumer recycled PC sourced from water barrels and pre-consumer recycled aluminum sourced from discarded scrap material generated as a by-product during manufacturing. The scrap metal is re-melted, filtered for impurities and then recycled to make parts within Samsung’s manufacturing process. There is also pre-consumer recycled glass sourced from discarded glass waste generated as a byproduct of glass manufacturing. This glass waste is crushed into cullet and then used as a component in the Corning^® Gorilla^® Glass Victus^® 2 manufacturing process.
² Galaxy Z Flip5: 15 device components that feature a minimum of 10% post-consumer recycled material plastic or pre-consumer recycled aluminum, or an average of 22% pre-consumer recycled glass. These components include Volume Key Bracket, Speaker Module (Upper & Lower), Rear Top, Display Connector Cap, FPCB RF Cable Bracket, Rear Mid, Case Front (Main), Case Front (Sub), Volume Key, Finger Key Bracket, Receiver Deco, Connector to Connector Holder, SIM Tray, Sub Window and Back Glass. (Galaxy Z Flip4: six device components). The above measurements are based on weight.
Galaxy Z Fold5: 15 device components that feature a minimum of 10% post-consumer recycled material plastic or pre-consumer recycled aluminum, or an average of 22% pre-consumer recycled glass. These components include Volume Key FPCB Bracket, Top Speaker Module (Upper & Lower), Bottom Speaker Module (Upper & Lower), Cover Display Connector, Case Front (Main), Case Front (Sub), Antenna (Sub), Antenna (Main), Volume Key, Finger Key Bracket, SIM Tray, Connector to Connector Holder, Camera Deco (Top & Bottom), Sub Window and Back Glass. (Galaxy Z Fold4: six device components). The above measurements are based on weight.
³ 100% recycled paper is used in the following packaging components: the Product Packaging Unit Box, Cover Protector, Manual Box, Manual Pad and DLC Band.
⁴ The 100% recycled paper material has received Environmental Claim Validation (ECV).

Samsung Electronics today announced its fifth generation of Galaxy foldables: Galaxy Z Flip5 and Galaxy Z Fold5. The industry-leading form factors offer unique experiences for every user with sleek and compact designs, countless customization options and powerful performance. The new Flex Hinge makes the foldable experience possible, while offering an aesthetically balanced and solid design. These unrivalled foldable devices unlock extraordinary camera capabilities such as FlexCam to take photos from creative angles. With strong performance and an optimized battery powered by the latest processor, the Samsung Galaxy Z series transforms what is possible with a smartphone — open or closed.

“Samsung is revolutionizing the mobile industry with foldables by setting the standard and continually refining the experience,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Every day, more people choose our foldables because they offer an experience people want that they can’t get on any other device. Galaxy Z Flip5 and Galaxy Z Fold5 are the latest devices that prove our commitment to meeting the needs of our customers through innovative technology.”

Samsung’s heritage of innovation and dedication to the foldables category has created incredibly versatile devices available. With a strong belief in the potential of the foldable format, paired with world-class R&D and manufacturing capabilities, Samsung has consistently refined and optimized the Galaxy Z series lineup. From content creation on Galaxy Z Flip5’s new Flex Window¹ to seamless multitasking on Galaxy Z Fold5, this series of Galaxy foldables meets and exceeds the distinctive needs of today’s users.

Furthermore, both Galaxy Z Flip5 and Galaxy Z Fold5 are carefully designed to meet durability expectations. The main screen is equipped with a shock dispersion layer and a redesigned back for a more solid display.² Along with IPX8³ support, Armor Aluminum frames and Corning^® Gorilla^® Glass Victus^®2⁴ applied to both the Flex Window and back cover, Galaxy Z Flip5 and Galaxy Z Fold5 provide the protection consumers expect, enhanced further by Flex Hinge. This new integrated hinge module features a dual rail structure, diffusing external impacts.

Galaxy Z Flip5: The Ultimate Pocketable Self-Expression Tool Without Compromise

The Galaxy Z Flip5 delivers a stylish, unique foldable experience from a pocket-sized device built for self-expression.

The new Flex Window, now 3.78 times larger⁵ than the previous generation, offers a wide range of existing and new capabilities. It provides more customization options, including informative and graphical clocks that can match the face design of a user’s Galaxy Watch6 series⁶ as well as stylish frames. In addition, Galaxy Z Flip5’s new Flipsuit Case⁷ provides device protection with a changeable NFC card, so users can match their Flex Window design and case design for even more personalization options.

Closed, the Galaxy Z Flip5 offers more usability than ever before. From the Flex Window, quickly and effortlessly access useful information. With Widgets, users can check the weather, control music playback and listen to their favorite music with Media Controller⁸ or catch up on the latest global stock market updates with the Google Finance widget. Simply view all Widgets at a glance and switch between them instantly with a pinch of the screen to activate Multi Widget View. Plus, easily check notifications and access Quick Settings for Wi-Fi or Bluetooth. Without ever opening the device, browse through call history to return missed calls and reply to texts on-the-go using Quick Reply with a full QWERTY keyboard and visibility of chat history. With a quick swipe up on the screen, access Samsung Wallet⁹ to pay on-the-go, access QR codes and coupons, as well as boarding passes, membership cards, digital keys and health passes.

With its unparalleled design and form factor, Galaxy Z Flip5 also offers the most versatile camera experience on a Samsung Galaxy smartphone. Take high-quality selfies with the rear camera thanks to the larger Flex Window. Users can capture stunning hands-free photos from creative angles with FlexCam. It’s quick and simple to view and edit shots in Flex Mode¹⁰ too. Users can review, adjust the color tone, or delete images easily with the Quick View in the Flex Window. When taking a photo of a friend, Dual Preview¹¹ lets them see themselves in the Flex Window so they can make adjustments in real time for the perfect shot. Users can get a smooth shot on the go with camera-stabilizing Super Steady, while Auto Framing¹² ensures that no one is left out.

The Galaxy Z Flip5 adds AI solution improvements to the powerful camera experience, bringing every photo to life. Get creative, even in low light, with improved Nightography capabilities that optimize photos and videos in ambient lighting conditions. The AI-powered image signal processing (ISP) algorithm corrects any visual noise that typically spoils low-light images while enhancing details and color tone. Even from a distance, photos are clearer with the digital 10X zoom.¹³

Galaxy Z Fold5: The Ultimate Productivity Powerhouse With a Large Screen

Offering an immersive, large screen and a long-lasting battery¹⁴ in the thinnest, lightest Fold yet,¹⁵ Galaxy Z Fold5 is easy to take anywhere, while delivering the most powerful performance in the Galaxy Z series.

The Galaxy Z Fold has been a pioneer in transforming everyday productivity through a robust, big screen experience, evolving from Multi Window¹⁶ and App Continuity¹⁷ to a wide range of features including Taskbar,¹⁸ drag and drop and optimization of third-party apps. S Pen Fold Edition¹⁹ introduced in the third generation Fold in 2021, has also been fine-tuned to deliver a superior writing experience on Galaxy Z Fold5. These features and tools come together to deliver powerful productivity on a large screen and enable users to complete important tasks from anywhere.

The improved Taskbar enables dynamic productivity by allowing users to quickly switch between frequently used apps. Now up to four recent apps are at the ready for more efficient working. Newly enhanced two-handed drag and drop²⁰ can also ramp up productivity when moving content between apps and screens. Simply touch and hold an image in Samsung Gallery with one finger and use another finger to open the Samsung Notes app to drag-and-drop the image. With hidden pop-up,²¹ an app can continue running in the background, allowing users to watch video content in full screen and chat with friends in a floating pop-up on the side of the screen.

The new slimmer²² and more compact S Pen Fold Edition²³ makes real-time annotating and ideation easy while being able to fit more comfortably in the pocket. The Slim S Pen Case²⁴ is nearly the same thickness²⁵ as a regular case for the Fold and available in a variety of styles and colors²⁶ so users can carry their S Pens in style.

Helping users do more on the go, the 7.6-inch Main Screen²⁷ provides expansive and uninterrupted viewing so users can enjoy their favorite movie in portrait or landscape. Plus, peak brightness has increased by more than 30%, up to 1750nits,²⁸ for an optimal viewing experience outdoors even under bright sunlight.

Providing users with an immersive gaming experience on the largest Galaxy smartphone screen, the Snapdragon® 8 Gen 2 Mobile Platform for Galaxy²⁹ enhances graphics and uses AI to enable dynamic gaming and multi-game functionality. The Galaxy Z Fold5 can comfortably handle marathon gaming sessions with its advanced cooling system that dissipates heat more intelligently for less lag and no drop in performance.

Delivering a Positive Impact for the Planet

Samsung continue to demonstrate progress toward the company’s environmental vision and accelerate actions that help achieve its goals, including reaching net zero carbon emissions by the end of 2030 for the Device eXperience Division.

The Galaxy Z Flip5 and Fold5 feature³⁰ a wider variety of recycled materials³¹ than their previous generations, including pre-consumer recycled glass and aluminum and post-consumer recycled plastics, sourced from discarded fishing nets, water barrels and PET bottles. Even the paper used for their packaging box³² is made using 100 percent recycled material.³³

These innovations have also been purposefully designed for optimized longevity. Each device comes with five years of security updates and four generations of OS upgrades, helping to extend the product lifecycle.

Availability

The Galaxy Z Flip5 and Galaxy Z Fold5 will be available for pre-order in select markets from July 26, with general availability starting August 11.

Galaxy Z Flip5 lets users express themselves with colors including Mint, Graphite, Cream and Lavender³⁴, as well as a range of accessories³⁵ including a Clear Gadget Case, Flap Eco-Leather Case, Flipsuit Case and easy-to-carry Silicone Case with Ring to create a more personalized look.

Galaxy Z Fold5 is available in Icy Blue, Phantom Black and Cream,³⁶ along with a variety of cases that offer practicality and style including a Slim S Pen Case, Clear Gadget Case, Eco-Leather Case and a Standing Case with Strap.³⁷

Samsung is committed to giving customers peace of mind with Samsung Care+, a support service for accidental damage, repairs and more. Customers can enjoy special discounts or free benefits during pre-order periods.³⁸

To learn more about Galaxy Z Flip5 and Galaxy Z Fold5, please visit: www.samsungmobilepress.com, news.samsung.com/global, www.samsung.com/galaxy-z-flip5 or www.samsung.com/galaxy-z-fold5.

Specifications

¹ Galaxy Z Flip5’s Cover Screen is the first in the Galaxy Z Flip series with a proximity sensor and first Galaxy Z Flip Cover Screen to support HBM. Galaxy Z Flip5’s Cover Screen HBM has a peak brightness of 1600nits for a brighter and clearer display.
² Compared to previous Galaxy Z Fold and Galaxy Z Flip models.
³ Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Rinse residue/dry if wet. Water and dust resistance of device is not permanent and may diminish over time because of normal wear and tear.
⁴ Pre-Consumer Recycled Content: Discarded glass waste generated as a byproduct of glass manufacturing. This glass waste is crushed into cullet and then used as a component in the Corning® Gorilla® Glass Victus® 2 manufacturing process.
⁵ Compared to Galaxy Z Flip4. Measured diagonally, Galaxy Z Flip5’s Cover Screen is 3.4-inch in the full rectangular form; actual viewable area is approximately 95% of the full rectangular area due to the rounded corners and lower cutout.
⁶ Galaxy Watch6 series sold separately. Model and color availability may vary by market or carrier.
⁷ Accessories sold separately. Model and color availability may vary by market or carrier.
⁸ Media Controller widget only appears when music is played.
⁹ Availability of Samsung Wallet may vary depending on country or device model. Supported items may vary by country. Samsung Wallet is available on devices that support POS or higher and Samsung Pay.
¹⁰ Flex Mode supported at angles between 75° and 115°.
¹¹ Dual Preview supported on devices running One UI 2.1 and above.
¹² Auto Framing only available in Video mode. Auto Framing must be enabled before recording. Certain resolutions and ratios may not be supported. Certain functions may not be available when Auto Framing is on. Only people can be recognized, and there is a limit to how many people may be recognized. Available on Samsung Camera, BlueJeans, Google Duo, Meta Messenger, Google Meet, Microsoft Teams, Cisco Webex Meet and Zoom. Auto-framing available on select lenses.
¹³ May cause some image deterioration.
¹⁴ Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2023.06.19-2023.06.29 in the US with pre-released version under default setting using LTE and 5GSub6 networks.
¹⁵ Compared to previous Galaxy Z Fold models.
¹⁶ Certain applications may not support Multi Window or App Pair.
¹⁷ Certain applications may not support App Continuity.
¹⁸ Taskbar feature supported on the Main Screen only.
¹⁹ S Pen Fold Edition sold separately. Only use the Samsung S Pen Fold Edition designed for Galaxy Z Fold3 5G/Fold4/Fold5 or S Pen Pro. All other S Pens or stylus pens may damage the screen. Galaxy Z Fold5 does not have a built-in slot for the S Pen. S Pen support is limited to the Main Screen.
²⁰ Certain applications may not support two-handed drag and drop.
²¹ Certain applications may not support hidden pop-up.
²² S Pen Fold Edition for Galaxy Z Fold5 measures 4.35mm, compared to 7.4mm for Galaxy Z Fold4.
²³ Size of S Pen Fold Edition for Galaxy Z Fold5 is 4.35mm compared to 7.4mm for Z Fold4. S Pen Fold Edition sold separately. Slim S Pen Case (S Pen Fold Edition included) sold separately. S Pen Fold Edition is only compatible with Galaxy Z Fold5, Galaxy Z Fold4 and Galaxy Z Fold3. All other S Pens or stylus pens are not designed for Z Fold5 (including those by other manufacturers) and may damage the screen. Z Fold5 does not have a built in slot for the S Pen. S Pen support is limited to the Main Screen.
²⁴ S Pen Fold Edition sold separately. Slim S Pen Case (S Pen Fold Edition included) sold separately. S Pen Fold Edition only compatible with Galaxy Z Fold 5, Galaxy Z Fold4 and Galaxy Z Fold3 5G.
²⁵ The thickness of Galaxy Z Fold5 with the S Pen Slim Case is 20.63mm, 13.4mm without the Case.
²⁶ Preset Slim S Pen Case and S Pen Fold Edition color combinations include Graphite case with Black S Pen, Sand case with Apricot S Pen and Icy Blue case with Lime S Pen.
²⁸ The Dynamic AMOLED 2X display on Galaxy Z Fold5 received a certification from VDE Germany for 100 percent Mobile Color Volume in the DCI-P3 color range, which means images aren’t washed out and you’ll get unbelievably vivid colors regardless of differing levels of brightness. The display can achieve peak brightness of up to 1750nits, improving the contrast between dark and light aspects of digital content for a more brilliant picture quality, with a 3,000,000:1 contrast ratio to make your mobile experience more immersive.
²⁹ AP performance improvements shown compared to previous generation processor. Actual performance will depend on user environment, pre-installed software and applications and other conditions. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon® 8 Gen 2 Mobile Platform for Galaxy is optimized for Samsung. World’s fastest Snapdragon claim true as of February 1, 2023.
³⁰ Galaxy Z Flip5: 15 device components that feature a minimum of 10% post-consumer recycled material plastic or pre-consumer recycled aluminum, or Corning^® Gorilla^® Glass Victus^® 2 with an average of 22% pre-consumer recycled content. These components include Volume Key Bracket, Speaker Module (Upper & Lower), Rear Top, Display Connector Cap, FPCB RF Cable Bracket, Rear Mid, Case Front (Main), Case Front (Sub), Volume Key, Finger Key Bracket, Receiver Deco, Connector to Connector Holder, SIM Tray, Sub Window, Back Glass. (Galaxy Z Flip4: 6 device components).
Galaxy Z Fold5: 15 device components that feature a minimum of 10% post-consumer recycled material plastic or pre-consumer recycled aluminum or Corning^® Gorilla^® Glass Victus^® 2 with an average of 22% pre-consumer recycled glass. These components include Volume Key FPCB Bracket, Top Speaker Module (Upper & Lower), Bottom Speaker Module (Upper & Lower), Cover Display Connector, Case Front (Main), Case Front (Sub), Antenna (Sub), Antenna (Main), Volume Key, Finger Key Bracket, SIM Tray, Connector to Connector Holder, Camera Deco (Top & Bottom), Sub Window, Back Glass. (Galaxy Z Fold4: 6 device components).
The above measurements are based on weight.
³¹ Types of recycled materials include post-consumer recycled PA sourced from discarded fishing nets, post-consumer recycled PBT sourced from discarded PET bottles, post-consumer recycled PC sourced from water barrels and pre-consumer recycled aluminum sourced from discarded scrap material generated as a by-product during manufacturing. The scrap metal is re-melted, filtered for impurities and then recycled to make parts within Samsung’s manufacturing process. There is also pre-consumer recycled content sourced from discarded glass waste generated as a byproduct of glass manufacturing. This glass waste is crushed into cullet and then used as a component in the Corning® Gorilla® Glass Victus® 2 manufacturing process.
³² 100% recycled paper is used in the following packaging components: the Product Packaging Unit Box, Cover Protector, Manual Box, Manual Pad and DLC Band.
³³ The 100% recycled paper material has received Environmental Claim Validation (ECV).
³⁴ Availability of color may vary by market, region or carrier.
³⁵ Accessories sold separately. Model and color availability may vary by country or carrier.
³⁶ Availability of color may vary by market, region or carrier.
³⁷ Accessories sold separately. Model and color availability may vary by country or carrier.
³⁸ Terms and conditions apply. Samsung Care+ coverage, service type and promotion may vary by country/region and deductibles (additional service fee) may apply. For detailed Samsung Care+ information, please visit www.samsung.com/samsung-care-plus.

“There are no devices like the Galaxy Tab S9 on the market today. A true disrupter in its category, it is the first of its kind to deliver experiences that users love most about tablets in one complete premium design,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “The Galaxy Tab S9 series empowers users to take their big ideas and bring them to life, completely effortlessly.”

Discover a World of Entertainment and Inspiration on the Go

Whether playing games or watching videos, Galaxy Tab S9 Ultra’s 14.6-inch³ Dynamic AMOLED 2X display delivers an entertainment experience that is immersive and portable. Galaxy Tab S9 series’ HDR10+ ensures scene-by-scene, frame-by-frame tone optimization with a wide range of colors and brightness. The dynamic refresh rate of the Galaxy Tab S9 series automatically calibrates from 60 to 120Hz to balance smooth responsiveness with optimized battery efficiency. Eye Comfort also reduces eye strain with low blue light, reduced by more than 70 percent.⁴ It brings sharp details to life, making photography, blueprints, animations and more look crisp and clear. Plus, the 16:10 aspect ratio presents TV and movies as they are meant to be viewed.

Entertainment on the Galaxy Tab S9 series’ is enhanced by spacious audio delivered through 20% larger quad speakers⁵ with sound by AKG speaker system and Dolby Atmos immersive sound. To ensure a cinematic sound experience, Galaxy Tab S9 users can also choose from customized sound settings for gaming, listening to music, taking video calls and more. For those who want to take their entertainment outdoors, innovative Vision Booster technology is now on Galaxy Tab S9 series. It automatically detects bright lighting conditions and adapts to keep the screen vivid. And with the Smart Book Cover⁶ that stands all on its own, adjust the device to either portrait or landscape orientation for hands-free viewing.

The Galaxy Tab S9 series is sleeker than ever, but it packs a punch. Every device is equipped with the flagship Snapdragon^® 8 Gen 2 Mobile Platform for Galaxy, the same lightning-fast mobile processor in Samsung’s latest smartphones. For the first time on a Galaxy tablet, advanced vapor chamber technology helps power streaming, gaming or video editing marathons. Following close collaboration with industry-leading gaming partners, Galaxy Tab S9 users will benefit from optimized large-screen gaming experiences. Galaxy Tab S9 series is also the most heat-efficient Galaxy Tab lineup ever with an internal vapor chamber custom engineered for the high-intensity demands of a tablet. New two-way heat dissipation helps enable and sustain better performance over a longer usage period.

Embrace the Freedom To Bring Ideas to Life With Ease

Every premium Galaxy Tab S9 device comes with the one tool tablet users love and want most: the Galaxy S Pen. Offering a pen-on-paper-like experience, Galaxy Tab S9 series and S Pen are now both IP68 rated for water and dust resistance, opening up more possibilities for where users can capture and express their ideas. The S Pen can also write in search bars, browsers and app stores, and new bidirectional charging ensures it gets power no matter which way it faces when in its cradle. Users can upgrade to the S Pen Creator Edition⁷ for an even more premium experience. The S Pen Creator Edition is designed with textured material for a comfortable grip and a wider tilt angle that makes creating more intuitive.

The immersive displays of the Galaxy Tab S9 series are the ideal backdrop for any project. With Multi Window,⁸ up to three apps can display as an organized grid of easily adjustable windows. Do research in a browser, reference an image from Samsung Gallery and sketch out ideas in Samsung Notes, all simultaneously in one view. Or with Pop-Up View, apps can be viewed as floating windows while still showing the full home screen.

When travelling or working on the go, Galaxy Tab S9 series’ Book Cover Keyboard⁹ and DeX Mode¹⁰ can simulate a desktop experience with maximum tablet portability. The Book Cover Keyboard’s adjustable angles and backlit keypad feel like a lightweight PC. Meanwhile, DeX Mode has an easy-to-follow cursor, flexible window resizing and positioning and Second Screen¹¹ capabilities to mirror or extend the PC screen to tablet. In a Google Meet¹² call, collaborate more easily by sharing the screen and co-editing a live Samsung Notes document at the same time.

Designed to inspire spontaneous productivity as well as enhance creativity, the Galaxy Tab S9 series is a powerhouse for creative portfolios with new and enhanced apps for every personal passion. Fan-favorite GoodNotes¹³ offers a new note-taking and journaling experience on Android for the first time, launching exclusively for Galaxy tablet users. Plus, notes created in GoodNotes on all platforms can easily be shared and co-edited simultaneously.

The pro-level LumaFusion¹⁴ video editing app makes work easy when creating sharable content. Images and videos — even large files — taken on your Galaxy smartphone camera can be easily shared to Galaxy Tab S9 series with Quick Share.¹⁵ LumaFusion takes full advantage of Galaxy Tab S9 Ultra’s expansive screen to ensure editing videos is precise.

Clip Studio Paint¹⁶ has been transformed into a streamlined tablet interface for drawing, painting and more. Meanwhile, ArcSite¹⁷ empowers designers and professionals by transforming their creative vision into meticulously crafted 2D CAD blueprints, comprehensive site plans and accurate estimates. Through close collaboration with Google to optimize large screen experiences, users can benefit from partner apps to easily complete tasks and turn ideas into reality on the Galaxy Tab S9 series.

Get the Most Out of a Complete Premium Experience, Inside and Out

With its distinctive device experience, The Galaxy Tab S9 series also integrates seamlessly into the Galaxy ecosystem. Using creative tools is simple when Galaxy Tab S9 tablets are connected to other devices. Multi Control¹⁸ makes copying, pasting or dragging text and images directly between tablet and smartphone seamless, allowing users to control their smartphone with a Galaxy Tab S9 touchpad.

To match its premium software experiences, the Galaxy Tab S9 series hardware features iconic Galaxy design characteristics from the flagship Galaxy S series smartphones, such as the same striking camera layout. Measuring as thin as 5.5mm for Tab S9 Ultra, the Galaxy Tab S9 series is lightweight and slim, but also durable with an IP68 rating. They are also built to handle bumps and scrapes thanks to a body reinforced with Armor Aluminum. For those whose best ideas strike in unexpected places, this is the perfect partner, usable in rugged environments and able to withstand a busy day out. And the new Outdoor Cover¹⁹ offers even more peace of mind for tablet users looking for more protection.

The Galaxy Tab S9 series is yet another example of Samsung’s commitment to building technology that enriches people’s lives while minimizing its environmental impact, without compromise. Compared to previous generations, the Tab S9 series features a wider variety of recycled materials²⁰ in both internal and external components.²¹ It also comes in a redesigned packaging box²² and the paper used for the packaging box is 100 percent recycled paper.

Availability

Galaxy Tab S9 series are available for pre-order in select markets from July 26, with general availability starting August 11.

The series comes in two colors, Beige and Graphite,²³ and three sizes: 14.6-inch on Tab S9 Ultra, 12.4-inch on Tab S9+ and 11-inch on Tab S9.²⁴

The premium experience is protected and supported by four generations of One UI and Android OS upgrades and by five years of security updates. Samsung Care+,²⁵ a support service for accidental damages, offers special discounts and free benefits during pre-order periods.

To learn more about Galaxy Tab S9 series, please visit: https://www.samsungmobilepress.com, https://news.samsung.com/global or https://www.samsung.com/galaxy-tab.

Product Specifications

* Specifications may vary by market.
** All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

¹ Snapdragon is a trademark or registered trademark of Qualcomm incorporated. Snapdragon is a product of Qualcomm Technologies Inc. and/or its subsidiaries.
² Galaxy Tab S9, S9+ and S9 Ultra are rated as IP68. The inbox S Pen is also water and dust-resistant with an IP68 rating. Consistent with IP68 rating, water resistant in up to 5 feet of freshwater for up to 30 minutes. Rinse residue / dry after wet. Not advised for beach or pool use.
³ Measured diagonally, Galaxy Tab S9 Ultra’s screen size is 14.6-inch in the full rectangle and 14.5-inch accounting for the rounded corners.
⁴ Compared to Normal LCD display. SGS awarded Galaxy Tab S9 Series display the Eye Care Certification based on its ability to drastically reduce the harmful effects of blue light.
⁵ Compared to the Galaxy Tab S8 series.
⁶ Smart Book Cover sold separately.
⁷ Sold separately. Availability and timing may vary by market.
⁸ Certain applications may not support multi-tasking.
⁹ Book Cover Keyboard sold separately. The product is available for Galaxy Tab S9 Ultra, Galaxy Tab S9+ and Galaxy Tab S9. Product design may vary by model. Features and keyboard layout may vary by model or type of language. Backlit feature available only on Galaxy Tab S9 Ultra Book Cover Keyboard by pressing Fn + F12.
¹⁰ Availability may vary by device. Samsung DeX supported on selected Galaxy smartphones and tablets.
¹¹ Second Screen requires PCs with Wireless Display and Windows 10 v.2004 or later.
¹² Google Meet available for download at Google Play. Google Meet is a trademark of Google LLC.
¹³ GoodNotes app requires separate download and comes with a 1-year free full version. Once the free full version period ends, an additional purchase is required for continuous use. The terms of service may vary by country and region.
¹⁴ LumaFusion app requires separate purchase and download. Terms of service may vary by country and region.
¹⁵ Quick Share between Galaxy devices available with the following OS: smartphones and tablets with Android OS version 10.0 (Q) and One UI 2.1 or later, PCs running Windows 10 or later. Requires Samsung Account and Wi-Fi and Bluetooth connection.
¹⁶ Clip Studio Paint app comes pre-installed in select markets. Clip Studio Paint app can be downloaded from the Galaxy Store and comes with a free 6-month trial for first-time users. Once the free trial period ends, paid subscription to a monthly usage plan is required for continuous use. Terms of service may vary by country and region.
¹⁷ ArcSite app requires separate purchase and download from Galaxy Store. Terms of service may vary by country and region.
¹⁸ Multi Control is available only on select Galaxy smartphones with One UI 5.1 or above and Galaxy Tab devices with One UI 5.1.1 or later. Availability may vary depending on apps.
¹⁹ All covers are sold separately.
²⁰ Compared to Galaxy Tab S8 series. Types of recycled materials include post-consumer recycled PA sourced from discarded fishing nets, post-consumer recycled PBT, post-consumer recycled PC sourced from water barrels and pre-consumer recycled aluminum sourced from discarded scrap material generated as a by-product during manufacturing. The scrap metal is re-melted, filtered for impurities and then recycled to make parts within Samsung’s manufacturing process. There is also pre-consumer recycled content sourced from discarded glass waste generated as a byproduct of glass manufacturing. This glass waste is crushed into cullet and then used as a component in the Corning^® Gorilla^® Glass 5 manufacturing process.
* The content has been revised as of August 2, 2023 to provide more accurate information.
²¹ Galaxy Tab S9 Ultra: 17 device components that feature a minimum of 10% post-consumer recycled material plastic or pre-consumer recycled aluminum and Corning^® Gorilla^® Glass 5 with a minimum of 10% pre-consumer recycled content. These components include Cable Holder Mid, Deco Pen Charger, Top-left Speaker Module, Top-right Speaker Module, Bottom-left Speaker Module, Bottom-right Speaker Module, Case Rear, Case Bracket, Key Bracket, PCB Support Top, PCB Support Mid, Cable Holder Bottom, SIM Tray, Volume Key, Side Key, Camera Deco, Main Window.
²² 100% recycled paper material is used in the following packaging components: Product Packaging Unit Box, Manual Box, DLC Band and DLC Box. The 100% recycled paper material has received Environmental Claim Validation (ECV).
²³ Colors may vary by market and carrier.
²⁴ Measured diagonally, Galaxy Tab S9’s screen size is 11-inch in the full rectangle and 10.9-inch with accounting for the rounded corners, Galaxy Tab S9+ ‘s screen size is 12.4-inch in the full rectangle and 12.4-inch with accounting for the rounded corners, and Galaxy Tab S9 Ultra’s screen size is 14.6-inch in the full rectangle and 14.5-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.
²⁵ Terms and conditions apply. Samsung Care+ coverage, service type and promotion may vary by country/region and deductibles (additional service fee) may apply. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/.

Samsung Electronics today announced the new Galaxy Watch6 and Galaxy Watch6 Classic,¹ designed to help users build healthier habits every day and through the night.² Galaxy Watch6 series packs holistic health offerings and powerful performance in a refined and sleek design, boasting a slimmer bezel, a larger and more vibrant display and more interactive user interface.³ Both models also allow users to access a greater selection of versatile watch faces as well as new band options that empower them to meet their goals.

“With the new Galaxy Watch6 and Galaxy Watch6 Classic, we are delivering on our commitment to democratize advanced health monitoring tools, now offering easier access right from the wrist,” said TM Roh, President and Head of Mobile eXperience at Samsung Electronics. “From sleep and fitness coaching to nutritional insights, Samsung is providing new and convenient ways to help users gain understanding and take action for better health and wellness, every day and every night.”

Personalized Guidance for a Healthier You — Starting With Sleep⁴

Galaxy Watch6 series provides meaningful insights that can lead to positive changes around the clock, offering personalized and actionable tips, advice and encouragement. Recognizing that better health begins with better sleep, Samsung is helping users optimize their night in the same way they optimize their day by focusing on three key elements of better sleep: understanding personal sleep patterns, building better habits and establishing a sleep-friendly environment.

Building on leading-edge sleep and wellness features, Galaxy Watch6 series now offers in-depth analysis of Sleep Score Factors⁵ — total sleep time, sleep cycle, awake time, plus physical and mental recovery — to help users understand the quality of sleep received each night. More individualized Sleep Messages,⁵ co-developed with the National Sleep Foundation, also provide users with detailed feedback about their sleep health each morning. Additionally, Galaxy Watch6 offers Sleep Consistency showing how consistent the user’s sleep and wake times are, and a designated Sleep Animal Symbol representing their sleep type.⁶

Enhanced Sleep Coaching⁶ enables users to put sleep insights into action with tailored instructions, tips and reminders accessible on both their wrist and paired smartphone. When it’s time for bed, Galaxy Watch6 can help set the perfect sleep environment by automatically changing the settings of connected home electronics⁷ and turning on Sleep Mode across the user’s watch and phone⁸ to mute notifications, dim screens and even to activate the invisible LED infrared sensor on the watch to deliver valuable health insights without additional light distractions.

Fitness features get more personalized to keep users motivated throughout their journey. Body Composition,⁹ with key physical measurements like skeletal muscle, basal metabolic rate, body water and body fat percentage, provides a complete snapshot of the user’s body and fitness, offering a tailored approach to set goals, track progress, and guide through personalized fitness and now nutritional tips via a new partnership with Whisk.¹⁰

A new Personalized Heart Rate Zone feature analyzes individual physical capabilities¹¹ and defines five optimal running intensity levels to help users set their own goals based on their ability — from burning fat to high intensity workout. In addition to over 100 existing workout trackers, the newly added Track Run records the user’s runs on a track, while Custom Workout allows users to build and track their personalized workout routine.

Added to existing blood pressure¹² and electrocardiogram¹³ monitoring, the new Irregular Heart Rhythm Notification¹⁴ feature helps users understand their heart health more comprehensively by checking for heart rhythms suggestive of Atrial fibrillation (AFib) in the background — even while asleep.¹⁵ Galaxy Watch6 can also enable users to track skin temperature during the night to give valuable insights including menstrual cycle tracking.¹⁶ And Fall Detection¹⁷ can gauge a fall, whether occurring during exercise, when standing still, or even while sleeping if users happen to fall out of bed. Once a fall is detected, your watch will automatically alert an emergency service number or pre-selected contacts.

Refined Design, Perfectly Yours

Elevating the wearable experience, Galaxy Watch6 series offers all new designs that provide better viewing, greater power and a wider selection of more customizable and comfortable options.³

Reading and writing is easier on the 20% larger display,¹⁸ showcasing more text on screen and a larger keyboard¹⁹ — all while maintaining a comfortable size. A more vibrant, higher resolution display³ boasts a peak brightness of 2,000nits, coupled with an Always On Display brightness adjustment feature, allowing users to see and do more even under bright sunlight. Powered by the enhanced processor and memory, Galaxy Watch6 delivers smoother and faster interactions.³

Galaxy Watch6 and Watch6 Classic come with a 30% slimmer bezel and a 15% thinner rotating bezel respectively,²⁰ enhancing the beauty of the signature circle frame. Galaxy Watch6 series features new stylish, interactive and informative watch faces that make the most of the large display, while new one-click bands allow users to easily mix and match watch bands. With over 704 unique combinations, users can design their perfect watch on Samsung.com.²¹ For example, a new lightweight Fabric Band²² and Sleep Coaching watch face pair perfectly to help you gain informative sleep insights in comfort.

Galaxy Watch6 series comes with a larger battery and reduced battery consumption²³ to support its larger and brighter display. With just eight minutes of quick charge, users can add an additional eight hours, perfect for tracking their sleep during the night.²⁴

Maximizing Your Experience Right From Your Wrist²⁵

Galaxy Watch6 series brings greater capabilities to the wrist of every user. The new Samsung Wallet²⁶ on Galaxy Watch6 combines Samsung Pay with Samsung Pass to incorporate more of the user’s wallet — including IDs, event tickets and boarding passes as well as credit cards and membership cards — in their watch. Enhanced Gesture Control allows users to conveniently manage their watch using simple gestures for greater accessibility and ease, letting them set their own shortcuts and now access apps and functions touch-free.

WhatsApp makes it easier for Galaxy Watch users to stay connected with friends and family, all without getting out a phone. Starting from this fall, users can stay productive right from their watch with new apps from Google Calendar and Gmail, which will be exclusively available on Wear OS. They can also track fitness progress or nutritional data more easily with Peloton and MyFitnessPal updates, and coming soon, enjoy additional streaming options with Audible. Additionally, with the introduction of a new Skin Temperature API — a part of the Samsung’s Privileged Health software development kit (SDK) — partners will soon have access to advanced infrared technology for more accurate measurements to bring a whole new world of possibilities to users. A newly launched Thermo Check app takes advantage of the new API, allowing users to measure the temperature of their favorite meal or the ocean before a lap swim, contact-free.

Together with other Samsung devices, Galaxy Watch6 series expands user experiences even further. The upgraded Camera Controller enables remote control of a paired Galaxy Z Flip5 camera²⁷ to switch modes and zoom. Samsung Smart TV²⁸ or Galaxy Tab S9 shows the user’s progress in real time with a guided fitness or mindfulness program on the large screen. Users can also automatically toggle the connection of Galaxy Buds2 Pro between Samsung devices via Auto Switch. Should users happen to misplace their phone, Galaxy Watch6 series can now pinpoint its location through Find My Phone with map support.²⁹

And as always, personal data on the watch remains secure thanks to the Samsung Knox security platform.

Availability³⁰

Galaxy Watch6 and Galaxy Watch6 Classic are available for pre-order in select markets from July 26, with general availability starting August 11.

Galaxy Watch6 is an ultimate daily driver with a modern and minimalist design. It comes in 44mm in Graphite and Silver and in 40mm in Graphite and Gold. For a more premium, timeless timepiece design, look no further than Galaxy Watch6 Classic featuring our fan-favorite rotating bezel — available in Black and Silver in 43mm and 47mm.

If you’re an adventure seeker looking for durability, performance and style, Galaxy Watch5 Pro remains a great option and now comes with even more enhanced GPS exchange format (GPX) features.³¹ Conquer a new route with the GPX File Database, which enables users to simply search and access recommended routes, while Route Workout now supports running and walking alongside the previously available hiking and cycling.

To learn more about Galaxy Watch6 and Galaxy Watch6 Classic, or design your own watch, please visit: www.samsungmobilepress.com, news.samsung.com/global or www.samsung.com/galaxy-watch.

Galaxy Watch6 & Galaxy Watch6 Classic Product Specifications

¹ Availability may vary depending on market, model and the paired smartphone. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.
² Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device and/or application should not be treated as medical advice. Users should seek any medical advice from a physician. Certain features may vary by market, carrier, or the paired device.
³ Compared to Galaxy Watch5 series.
⁴ Sleep features are intended for general wellness and fitness purposes only. The measurements are for your personal reference only. Please consult a medical professional for advice.
⁵ Displayed on a paired smartphone.
⁶ Requires sleep data of at least 7 days, including 2 days off.
⁷ Available on smart devices that are registered to SmartThings. Requires the latest version of Samsung Clock and SmartThings mobile apps.
⁸ Supported on a Galaxy smartphone running One UI 5 or above.
⁹ Body composition should not be used if you have an implanted pacemaker or other implanted medical devices, or if you are pregnant. Measurement results may not be accurate if you are under 20 years old. Intended for general wellness and fitness purposes only.
¹⁰ Supported in English and Korean.
¹¹ To update the ranges of each HR zone for running based on cardiopulmonary capabilities, it is required to run outdoors more than 10 min with constant speed of 4km/h or faster.
¹² The Blood Pressure feature is only available in select markets. To ensure accuracy, users should calibrate their device every four weeks with a traditional blood pressure cuff. The BP feature cannot diagnose hypertension, other conditions, or check for signs of a heart attack. It is not meant to replace traditional methods of diagnosis or treatment by a qualified healthcare professional.
¹³ The ECG feature is only available in select markets. It is not intended to replace traditional methods of diagnosis or treatment. The feature is not intended for users with known arrhythmias other than AFib. Users should not interpret or take clinical action based on the device output without consultation of a qualified healthcare professional.
¹⁴ The IHRN feature is only available in select markets. It is not intended to provide a notification on every episode of irregular rhythm suggestive of AFib and the absence of a notification is not intended to indicate no disease process is present. It is not intended for users with other known arrhythmias.
¹⁵ The features are supported via the Samsung Health Monitor app. Availability may vary by market or device. Due to market restrictions in obtaining approval/registration as a Software as a Medical Device (SaMD), it only works on watches and smartphones purchased in the markets where service is currently available (however, service may be restricted when users travel to non-service markets). This app can only be used for measuring in ages 22 and over.
¹⁶ Due to country restrictions in obtaining approval/registration as a medical device, the feature only works on phones and watches purchased in the countries where service is currently available. Not intended for contraception. If you are currently taking hormonal birth control or undergoing hormonal treatment that inhibits ovulation, this service will not be useful for tracking ovulation. Predictions may vary depending on the proper use of your watch, input data, environmental conditions, etc. Intended for users 18 years old and above. Users should not interpret or take clinical action based on the predictions made without consultation of a qualified healthcare professional.
¹⁷ To notify an emergency contact, a network connection is required. GPS accuracy may be affected by obstructions to the satellite signal, such as buildings.
¹⁸ The screen size comparison is based on Galaxy Watch6 Small (40mm) and Galaxy Watch6 Classic Small (43mm). Compared to Galaxy Watch5 Small (40mm) and Galaxy Watch4 Classic Small (42mm) respectively. Based on Galaxy Watch6 Large (44mm) and Galaxy Watch6 Classic Large (47mm), the screen size comparison is 16%.
¹⁹ Galaxy Watch6 Small (40mm) and Galaxy Watch6 Classic Small (43mm) show 33 percent more in text of notification and 13 percent increase in keyboard size when compared to Galaxy Watch5 and Galaxy Watch4 Classic respectively.
²⁰ Galaxy Watch6 Small (40mm) offers a 30 percent thinner bezel than Galaxy Watch5 Small (40mm), while Galaxy Watch6 Classic provides a 15 percent thinner rotating bezel than Galaxy Watch4 Classic.
²¹ Available on samsung.com in selected markets. The number of combinations available may vary depending on the market.
²² Sold separately. Availability of watch bands may vary by market or carrier.
²³ Compared to Galaxy Watch5 and Galaxy Watch4 Classic respectively.
²⁴ Testing conducted by Samsung using pre-released version of Galaxy Watch6 and Galaxy Watch6 Classic (BT & LTE), each paired to a Samsung phone; all devices tested with prerelease software, Galaxy Watch Magnetic Fast Charging USB C Cable (EP-OR900) and Samsung 25W USB C Power Adapter (EP-TA800). Charge time varies with region, settings, usage pattern and environmental factors; actual results may vary. Samsung 25W USB C Power Adapter (EP-TA800) sold separately.
²⁵ Availability of certain apps/features may vary by market, carrier or connected device. Subscription fees may apply for some apps.
²⁶ The availability of Samsung Wallet and its features may vary by market and paired smartphone.
²⁷ Supported on Galaxy S9 and later models.
²⁸ This feature requires pairing a Galaxy Watch series with a compatible 2021 Smart TV or above. Availability may vary by market, model and connected devices.
²⁹ The feature requires the user’s watch to be paired with their phone and to be signed into the same Samsung Account.
³⁰ Availability may vary by market or carrier. Supported models, colors, sizes and bands may vary depending on market or carrier.
³¹ GPS function requires internet connection. Can be used on LTE models without paired smartphone. Non-LTE models require Bluetooth connection to paired smartphone.
³² Measured without health sensors.
³³ Measured without band.
³⁴ Actual battery life may vary depending on network environment, usage patterns and other factors.
³⁵ Wear OS Powered by Samsung works with phones running the latest version of Android (excluding Go edition and phones without Google Play Store). Supported features may vary between platforms and markets with compatibility subject to change.
³⁶ LTE connectivity only available in LTE models.
³⁷ Galaxy Watch6 series is water resistant to up to 50 meters in depth for 10 minutes under the 5ATM rating. It is not suitable for diving or high-pressure water activities. If the device or your hands are wet, they must be dried thoroughly prior to handling. Galaxy Watch6 series provides ingress protection (IP68) against dust and fresh water to a maximum of 1.5 meters for up to 30 minutes. Refer to user manual for further information, including care/use instructions.
³⁸ Device activation is only available after connecting to a smartphone that supports Google Mobile Services. Compatible devices may vary by market, carrier or device brand.

“Join the flip side” Takes Over the World

The digital OOH advertisements showcase the overarching theme of the products that will be unveiled at this year’s Galaxy Unpacked, while also inviting customers to experience the “flip side” for themselves. Seventeen digital OOH advertisements are currently on display across various locations in 13 countries: including the Gangnam District, Seoul Tower and COEX in Seoul, Korea; Times Square in New York City, U.S.; Piccadilly Circus in London, U.K.; CentralWorld in Bangkok, Thailand; Tai Koo Li in Chengdu, China; and King Road Tower in Jeddah, Saudi Arabia.

As this year’s Galaxy Unpacked will be held in Seoul, the sketch video released on July 22 reflects the fast-paced vibe of the bustling Gangnam District, COEX as well as Seoul Tower, one of Seoul’s most notable landmarks. Additionally, the video depicts the ambiance of several different global landmarks, showcasing the unique characteristics of each location.

The Journey of Galaxy Unpacked

Galaxy Unpacked first began in Las Vegas when Samsung participated in CTIA Wireless 2010, the largest communication conference in North America. At the event, the company presented its vision for the future of the mobile phone industry and unveiled the Samsung Galaxy S, signaling the beginning of Samsung’s journey to pioneer mobile innovation.

Following that event, Galaxy Unpacked has traveled to multiple cities around the world: unveiling the Galaxy S2 in Barcelona, Spain, the Galaxy S3 in London, U.K., introducing the Galaxy Note in Berlin, Germany and the innovation of a new mobile device category with the Galaxy Fold in San Francisco, U.S. Now, the upcoming event will be held in Seoul, Korea.

Check out the video below for on-site scenes from previous Galaxy Unpacked events.

Last year, I expanded my responsibilities as head of Samsung’s MX Business, to lead our Corporate Design Center. My career as an engineer taught me that the most sublime designs are intertwined with technological innovation. This new responsibility allows me to delve deeper into how the synergy of design, engineering and R&D can yield transformative experiences. With my fellow designers, I’ve embarked on a deep exploration of Samsung’s design strategy to understand our roots and envision our growth.

Different Times, Unchanged Commitment

In 1996, Samsung committed to a philosophy: “Inspired by Humans, Creating the Future.” It means our creations are conceived with a deep understanding of you, the user, and we hold an unwavering belief that a user-centric approach is the key to the future.

We feel this even more keenly nearly 30 years on, as we contemplate the fluid nature of human interaction. Users value experiences over mere achievements and meaningful connections over raw technological prowess. We have distilled the Samsung design philosophy into three Design Identities, each one with you at the center: our products must be Essential, Innovative and Harmonious.

Essential design prioritizes clarity of purpose and ease of daily use. Innovative design emphasizes originality, reflecting purpose in new and distinct ways. Harmonious design ensures all elements work together for a holistic purpose, aligning with societal, environmental and ethical values.

Inspired by Humans, Creating the Future

These three Design Identities are exemplified by our latest hardware and software ecosystem.

Take, for instance, the act of folding and unfolding a smartphone. It seems simple. However, that simplicity users feel is only achieved through a rigorous focus on what is most essential and intuitive. The minimal, sleek appearance housing specialized hinge functionality emphasizes our commitment and the inherent beauty of essential design.

We’ve raised the standards for foldable smartphone ergonomics. A difference of millimeter in a device’s thickness may not sound like a big change, but every gram and millimeter in a foldable device requires an engineering breakthrough. It demands craftsmanship with passion. When done well, the benefit to users is huge. That’s why we’ve innovated to make our latest foldables slimmer and lighter than our previous generations.

Samsung Galaxy foldable is completed by its users, with its personalized experience. With our Galaxy foldables, your self-expression reaches new levels with, literally, the most flexible camera experience in Samsung Galaxy. You can capture the perfect angle, hands-free. The enhanced multitasking experience like a PC also raises the bar for productivity. You can work, collaborate or game on-the-go.

Samsung Galaxy Tab and Wearables are designed in the same spirit. They work with each other harmoniously in an ecosystem that opens up a powerful connected experience, serving as a seamless extension of your needs, priorities and unique personality.

Whatever the Samsung Galaxy experience is, when we say, “Inspired by Humans,” we don’t just mean people. We also mean their communities, their environment and their planet. Samsung Galaxy devices are designed with sustainability for the future in mind, because even the smallest actions could contribute to a large impact — such as protecting our planet. When we say, “Creating the Future,” that includes our responsibility today to ensure a sustainable tomorrow for the future generation.

Our Shared Journey to a Better Tomorrow

When design comes together with technological innovation, it brings forth new possibilities. With innovative technologies, people can make the most of today, and ultimately, create the best possible tomorrow. We invite you to join us at Unpacked, where we’ll pull back the curtain on our latest devices and experiences — inspired by you, created for you.

In a way, they were nearly 30 years in the making, a culmination of decades of human-inspired design. But, this is also just the beginning. Seeing the ways our innovations blend into your lives, enabling new possibilities for creativity, productivity or self-expression, will inspire the next steps of our journey. So, let’s navigate this journey together, harnessing design and technology to create a future that truly reflects you.

Mark your calendars for July 26!

Samsung Electronics today announced that it will open seven interactive Galaxy Experience Spaces around the world, including locations in Seoul, South Korea and New York, U.S. At these spaces, visitors can explore the latest mobile device innovations from Samsung after their unveiling at Galaxy Unpacked, which will be held in Seoul on July 26.

“We’re excited to offer visitors the chance to immerse themselves in the latest Galaxy ecosystem and see first-hand how it can enrich their everyday lives,” said Stephanie Choi, EVP & Head of Marketing of the Mobile eXperience Business at Samsung Electronics. “We look forward to welcoming all those who visit to an interactive and personalized setting at one of our global Galaxy Experience Spaces.”

Samsung invites consumers to “Join the flip side” and explore a new way of thinking and living, built on a foundation of openness and inclusion that goes beyond the boundaries of what was previously possible.

Fans can visit the fun and colorful open market-themed spaces to get hands-on with the latest devices, see the potential of Galaxy’s connected ecosystem and participate in interactive exhibits. Visitors will learn more about the design breakthroughs that make the latest Galaxy devices possible, exploring some of their newest features and how they excel at tasks such as gaming and multi-content viewing on upcoming Galaxy devices. Visitors can also lean into their creative sides with customizable and playful designs and sets, as well as experience typical in-store functions as if they were shopping using a web-based app, thanks to technology from Samsung Wallet.

In select Galaxy Experience Spaces, visitors can enjoy limited-time only Samsung merchandise giveaways. After downloading the Galaxy Experience App, consumers can accumulate points through interacting with the store — like checking in at the store on the app or participating in space activities. Users can then shop for giveaway items with their collected points on the app.

To find out more about Galaxy Unpacked and the Galaxy Experience Spaces, please visit this link.

Galaxy Experience Space venues:

• Seoul: July 28 — August 20 at 41-1, Seongsui-ro 7-gil, Seongdong-gu, Seoul, Republic of Korea
• Busan: July 28 — August 20 at 5, Gwanganhaebyeon-ro 255beon-gil, Suyeong-gu, Busan, Republic of Korea
• New York: July 26 — August 20 at 50 W 34th St., New York, NY 10001, U.S.
• Berlin: July 26 — August 22 at Mall of Berlin, Leipziger Pl. 12, 10117 Berlin, Germany
• Paris: July 26 — August 22 at Westfield Les 4 Temps, 15 Parv. de la Défense, 92092 Puteaux, France
• Dubai: July 26 — August 22 at Dubai Mall, Mohammed Bin Rashid Boulevard, Downtown Dubai, United Arab Emirates
• Bangkok: July 26 — August 20 at Central world, 999/9 Rama I Rd, Pathum Wan, Bangkok 10330, Thailand

Building on the first “Join the flip side” video released last September, the new campaign video continues the campaign theme, calling on people to lean into their fascination with innovation. In a fun and playful way, the videos showcase the unique ways foldables can be used and how they challenge everything consumers know about an ordinary smartphone. The new campaign video highlights the perceived barriers people face when they consider stepping away from the status quo, despite seeing the compelling benefits on the other side. Through the campaign, Samsung invites consumers to defy the norm and to enjoy new and unique experiences on the flip side.

“The flip side itself is about more than just a device — it’s a way of thinking. A way of living. It’s a new and open world where better experiences are waiting for those willing to step beyond the boundaries of convention and try something new,” said Sonia Chang, Vice President of Brand Marketing Group of Mobile eXperience Business at Samsung Electronics. “With the Galaxy Z series, Samsung provides innovation that defies the norms, redefining what a smartphone can do and stepping beyond conventional boundaries to open a new world of experiences.”

Check out the video below to view the new “Join the flip side” season 2 video and stay tuned to see how Samsung pushes the boundaries of innovation with the most carefully designed mobile experiences yet at Galaxy Unpacked 2023 on July 26 at 8:00 p.m. KST (7:00 a.m. ET) live on Samsung Newsroom, Samsung.com and Samsung’s YouTube channel.

Let’s explore the past decade of mobile innovation through 27 Galaxy Unpacked invitations — unveiling the full evolution of Galaxy devices.

* Simply hover your cursor over the invitations or click the mouse to experience the products unveiled at Galaxy Unpacked.

Find out more by joining Samsung Electronics on July 26 as we host the very first Unpacked in Seoul, Korea, a place where traditional culture and futuristic visions intersect to inspire global trends and game-changing innovation. The event will be streamed live on Samsung Newsroom, Samsung.com and Samsung’s YouTube channel beginning at 8:00 p.m. KST, 7:00 a.m. ET, 4:00 a.m. PT, and 12:00 p.m. BST.

And as always, visit Samsung Newsroom for more upcoming teasers, trailers and the latest updates.