As the year comes to a close, Samsung is encouraging people to stay present with friends and family this festive season. New European research² from the company shows more than half of respondents (57%) say taking photos pulls them out of the moment they’re trying to enjoy.

In the film, acclaimed photographer Tom Craig — whose work has appeared in Esquire, Vanity Fair and Vogue — demonstrates how Galaxy AI features like Generative Edit³ help users get the perfect shot while keeping their focus on what matters.

He uses Generative Edit on Galaxy Z Fold7 to remove traffic from Piccadilly Circus and fill in missing details — proving perfection can come later, without the hassle of snapping multiple shots.

The research also indicates that nearly half of respondents (45%) feel pressure to capture the perfect photo. Almost three-quarters (73%) say they want to live in the moment more and worry less about getting the right picture, yet many say this pressure stems from wanting to preserve memories (83%) or look good on social media (30%).

When reviewing their photos, about nine in ten respondents (86%) have noticed background elements they wish they could remove — including photobombers (38%), stray objects (33%) and unwanted shadows or reflections (34%). Despite these distractions, 74% have never used AI tools on their smartphones to fix them.

Key moments people say they’ve missed because they were busy taking photos include family celebrations, tourist landmarks and even milestones in their children’s lives:

“So much of great photography happens in the moment, the right look, the perfect light, the exact setting. It is frustrating when an unwelcome distraction ruins that,” said Tom Craig. “Our smartphones give us the power to capture these important moments, but it’s crucial not to get so caught up chasing the perfect picture that we end up missing the moment entirely. The One Shot Challenge is about empowering everyone to capture beautiful memories and get back to enjoying them immediately, safe in the knowledge that Generative Edit can perfect the details later.”

“At Samsung, we know life’s best moments happen when we’re fully present — but we also want to capture memories we can cherish,” said Benjamin Braun, chief Marketing Officer at Samsung Europe. “The One Shot Challenge encourages people to enjoy those moments while still taking great photos effortlessly. With Galaxy AI’s Generative Edit, you can stay focused on the experience — confident that every shot can be beautifully refined.”

Starting November 25, users can join the campaign by sharing pictures perfected with Generative Edit on Instagram.

About Tom Craig

Tom Craig is a celebrated British photographer whose work spans editorial, commercial and fine art spheres with striking originality and emotional depth. His images have graced the pages of leading publications, including Vogue, Vanity Fair, Esquire and The Sunday Times Magazine, where his storytelling lens has captured some of the most compelling figures and moments of our time.

His artistry has earned him multiple accolades, including three nominations or wins for ‘British Magazine Photographer of the Year’ and the prestigious title of The Telegraph’s “Travel Photographer of the Year.”

A regular fixture in the British art scene, Craig exhibited for five consecutive years at the National Portrait Gallery and served as Photographer-in-Residence for the Royal Geographical Society — testament to his enduring cultural relevance and creative versatility.

Research methodology

Conducted by: Opinium Research

Sample: Weighted to be nationally representative 500 adults from the UK, the Netherlands, Denmark, Czechia, France, Germany, Poland, Italy, Spain and Austria

Fieldwork dates: 28 Oct 2025 – 7 Nov 2025

1. Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services offered on a paid basis. Different terms may apply to AI features provided by third parties. Galaxy AI basic features refer to the services listed under “Advanced intelligence” in the current Samsung Services Terms and Conditions. ︎
2. Research conducted from October 28 to November 7, 2025 by Opinium. The sample was weighted to be nationally representative of 500 adults from Austria, Czechia, Denmark, France, Germany, Italy, the Netherlands, Poland, Spain and the U.K. ︎
3. The Generative Edit feature for Photo Assist requires a network connection and a Samsung Account login. Editing with Generative Edit may result in a resized photo of up to 12MP. A visible watermark will appear on the saved image to indicate it was generated by AI. The accuracy and reliability of the generated output are not guaranteed. ︎

The IFA Innovation Awards are a new global program debuting at IFA 2025 to spotlight products that demonstrate outstanding innovation, design excellence and market impact. Organized by IFA Berlin, the awards mark a new chapter in the event’s century-long legacy as a leading global stage for consumer and home technology. Besides the award certifications, winners also gain licensing rights, media exposure and exclusive opportunities at future IFA events.

Highlighted IFA 2025 Best of Innovation Award Winners

Bespoke AI Laundry Combo Wins Best in Design Award for Sleek Usability

In the home appliance category, the premium all-in-one washer-dryer Bespoke AI Laundry Combo was recognized with a Best in Design award, highlighting the product’s excellence and advanced technology. The Bespoke AI Laundry Combo offers the convenience of washing and drying in a single cycle, while also boasting a sleek design and a 7-inch touchscreen that enhances usability. It also delivers exceptional energy efficiency, with the wash cycle being 20% more efficient than the A-grade standard,¹ as well as advanced heat pump drying technology that reduces drying time by up to 60%² and energy consumption by up to 75%.³

The Movingstyle Redefines Portable Display

The Movingstyle, a portable smart display that blends form and function, won two IFA Innovation Awards for Best in Home Entertainment and Best in Design. Transforming how people experience entertainment across their living spaces, The Movingstyle’s design is rooted in one simple, elegant idea: mobility should be effortless.

Inspired by the silhouette of a tote bag, the integrated handle is both a distinctive visual signature and a practical tool. With it, users can carry the 27” QHD touchscreen like a personal item, while the soft-wheeled floor stand glides smoothly between rooms. The Movingstyle also comes with a 2-in-1 One Action Stand that allows the screen to detach from the stand in a single motion, instantly becoming a self-supporting display without extra accessories.

The Premiere 5 Provides an Innovative Home Viewing Experience

As Samsung’s most compact triple-laser ultra-short-throw projector, The Premiere 5 also won two IFA Innovation Awards for Best in Home Entertainment and Best of Tech Innovation. At just a fraction of the size of conventional projectors, it projects screens up to 100 inches from just 43.3cm away — or 80 inches at 32.7cm and 60 inches at 22.2cm — enabling large-scale visuals even in small, aesthetic-conscious spaces.

Perhaps its most impressive feature is Touch Interaction, which is enabled by a built-in IR laser and camera that allows intuitive control of content, games, apps and workouts — creating interactive use cases across education, entertainment and home training.

The Freestyle+ Blends Smart Tech and Portability

The Freestyle+ is the world’s first portable smart projector to be embedded with both on-device and generative AI, which helped it to win the Best in Home Entertainment award. It is powered by Samsung’s proprietary AI Q Processor — the first AI chipset built into a smart projector — and features a built-in AI OptiScreen that includes seven built-in features that work together to straighten the image, maintain sharp focus, avoid obstacles, fit screen borders, adjust color for wall tone, enhance visibility in different lighting and dim the light when someone steps into the beam.

The Freestyle+’s built-in generative AI model allows users to create their own ambient visuals directly from the projector, and AI Q-Symphony detects the device’s position and automatically syncs audio with Samsung speakers or soundbars to deliver immersive surround sound.

Galaxy Tab S11 Ultra Allows Users To Create Content and Game Like Never Before

Galaxy Tab S11 Ultra won two IFA Innovation Awards for Best in Content Creation and Best in Computing & Gaming. These awards were won on Galaxy Tab S11 Ultra’s suite of tools for effortless productivity, creativity and immersive gaming experiences. As a product, Galaxy Tab S11 Ultra combines ultra-performance with a thin and light design to elevate creativity and power productivity on the go.

With the redesigned S Pen, powerful Samsung DeX and advanced Galaxy AI, it enables users to experience a new level of creativity, while its 14.6-inch 120Hz Dynamic AMOLED 2X display delivers a seamlessly immersive gaming experience.

Galaxy Z Fold7 Combines Design and Next-Level Functionality for an Ultra-Smartphone Experience

Galaxy Z Fold7 won the Best in Communications & Connectivity award by bringing together the best of Galaxy design, camera functionality and AI innovation in the thinnest and lightest Galaxy Z Fold series to date. It delivers premium performance and the experience of an ultra-smartphone with a larger, more immersive display when unfolded. Featuring One UI 8, Galaxy Z Fold7 has optimized Galaxy AI for larger screens, maximizing the benefits of the expansive foldable display to boost productivity.

Highlighted IFA 2025 Innovation Award Honorees

Bespoke AI Washer — precisely controls motor operations to reduce energy consumption to 65 percent lower than a Class A rating,⁴ the highest EU efficiency standard. This represents an improvement of 10 percentage points over last year’s A-55%⁵ Bespoke AI Washer, revealed at IFA 2024.

Bespoke AI Jet Ultra — featuring a suction power of 400W⁶ while reducing overall weight, it is the world’s most powerful stick vacuum cleaner. It also supports AI Cleaning 2.0, which automatically adjusts suction power to suit various cleaning environments. Additionally, the Bespoke AI Jet Ultra recognizes floor types such as wood, carpet and mats, as well as room structures like corners and walls.

Bespoke AI Dishwasher — equipped with AI Wash, which uses an improved high-resolution turbidity sensor and AI algorithm to thoroughly clean items by detecting and analyzing soil levels throughout the wash and rinse cycles adjusting water temperature and duration for maximum efficiency. Additionally, it features an Auto Open Door that enables users to open the door with a simple push on the upper area, eliminating the need for handles and allowing the product to blend seamlessly into kitchen furniture.

Bespoke AI Refrigerator with Hybrid Cooling — utilizes two power sources — the compressor and Peltier module — to offer efficient and precise cooling. It also comes with the upgraded AI Vision Inside, which can recognize up to 37 fresh food items and 50 processed foods.⁷ Lastly, the refrigerator includes a 9” smart screen that allows it to become a hub for connected appliances, show food items and recommended recipes and provide various forms of entertainment.⁸

Bespoke AI WindFree — creates a comfortable environment without cold drafts by dispersing air through micro holes. AI Fast & Comfort Cooling analyzes user habits and indoor/outdoor climate data to seamlessly switch between Fast Cooling mode and WindFree mode, providing energy-efficient comfort. It also combines comfort and energy savings through its Comfort Drying feature, which precisely controls humidity and temperature. When connected with wearable smart devices like watches and rings that detect when the user is asleep, it automatically turns on WindFree cooling and adjusts the temperature to better allow for deep sleep.⁹

Micro RGB — the world’s first display to feature micro-sized RGB LED backlighting in a 115-inch screen. Unlike conventional LED TVs that rely on white or blue backlights, Micro RGB is engineered with individually controlled red, green and blue LEDs to deliver true, full-color local dimming. It also achieves 100% of the BT.2020 color gamut and has earned VDE certification for its Micro RGB precision color.

Odyssey 3D — immerses users in a diverse array of 3D experiences from games to videos with stunning 3D effects¹⁰ — all without the need for dedicated glasses — thanks to advanced eye-tracking technology and a proprietary lenticular lens.

Spatial Display — creates realistic depth and dimension to 2D visuals and 3D effects, without the need for 3D glasses. Slim and lightweight, this innovative signage brings brands to life and is suitable for any space and setting, including retail, events and luxury experiences.

Galaxy S25 FE — a gateway to the latest Galaxy AI experiences with multimodal capabilities that makes everyday interactions feel more natural and intuitive. Galaxy S25 FE is equipped with One UI 8 and also brings the AI-powered ProVisual Engine with advanced tools like Generative Edit, as well as an upgraded 12MP front-facing camera that delivers an enhanced photo experience.

Galaxy Z Flip7 — comes with an edge-to-edge FlexWindow that allows users to express themselves, access key features at a glance and stay connected without opening the device. Now Bar and Now Brief deliver helpful, personalized information on the FlexWindow, and FlexCam makes it easier than ever to capture the perfect selfie.

Buds3 FE — brings a larger speaker that delivers rich, powerful sound with deep bass and clear treble. Enhanced ANC reduces ambient noise, creating a more immersive listening experience, and Crystal Clear Call technology uses an advanced pre-trained machine learning model to isolate the user’s voice.

¹ Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).
² Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump= 78 minutes vs. combo model with a condenser = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.
³ Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle.
Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents.
⁴ Based on Samsung internal testing. 9kg model energy consumption is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.
⁵ Based on Samsung internal testing. Applicable WF90F series models are 55% more efficient than A energy efficiency class limit requirement under Regulation (EU) No 2019/2014.
⁶ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the handheld part of the stick vacuum cleaner (with no brush) in Jet mode when the dustbin is empty, and a large capacity battery that is fully charged (VCA-SBTC97, 3970mAh). Lasts up to 1 min. Recognized as the most powerful in the world as of the release date of the press release.
⁷ As of April 2025, AI Vision Inside can recognize 37 food items, such as fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.
⁸ A Wi-Fi connection and Samsung account are required.
⁹ A Wi-Fi connection and Samsung account are required.
¹⁰ 3D effects may vary depending on content and PC capabilities. AI 3D video conversion is not available for DRM content or when HDR mode is enabled.

To hear the story of how One UI 8 came together, Samsung Newsroom sat down with three of the leading minds behind the new user interface: Mihyun Jeong and Joonhwan Kim, who were in charge of development, and Nawoong Han who coordinated collaboration with Google — all from Samsung Electronics’ Mobile eXperience (MX) Business.

▲ (From left) Nawoong Han, Framework Development Team; Mihyun Jeong, Experience Planning Team; and Joonhwan Kim, UX Team of Samsung Electronics’ MX Business

A Personalized Daily Experience, Powered by AI and Foldables

One UI 8 takes Galaxy’s distinctive foldable form factor to the next level, delivering an even more powerful AI experience. Jeong, who was in charge of One UI planning, noted that as AI technology rapidly advances, user expectations are also rising — making One UI both more complex and more important. “To address this, Samsung’s customer experience (CX), user experience (UX) and development teams formed a task force that focused on defining the core concepts and enhancing the overall quality of One UI 8,” she said. “As a result, these core concepts were summed up as ‘multimodal AI, a form factor–optimized UX and a proactive personalized experience.”

Kim, who was in charge of One UI design for foldables, highlighted the design concept for One UI 8 — “When Foldables Meet AI” — as the convergence of form factors and AI innovation. “From the FlexWindow of Galaxy Z Flip7 to the expansive main display of Galaxy Z Fold7, users can now experience Galaxy’s evolution into AI phones across multiple form factors,” he explained.

AI Innovation on the FlexWindow

With One UI 8, Galaxy Z Flip7 lets users access AI features quickly and effortlessly, even without unfolding the device. A simple press of the side key launches Gemini Live, and its FlexWindow-optimized UX enables natural, conversational interactions with AI, as if chatting with a friend.

“You can, for example, view what’s shown on the camera and speak with AI in real time, or add events directly to your calendar. Everyday tasks become quick and effortless,” Jeong added.

▲ Mihyun Jeong from the MX Business demonstrates how One UI 8 enables easy access to AI functions on Galaxy Z Flip7’s FlexWindow.

The expanded FlexWindow on Galaxy Z Flip7 also makes it easy to check real-time sports scores, news, app updates and more through Now Bar. Plus, Now Brief delivers richer, more personalized information and insights, all available at a glance from the Flex Window.

Innovating Multitasking on a Large Screen

Galaxy Z Fold7’s large main display brings out the full potential of One UI 8. “On the big screen, you can display Galaxy AI-generated results in Split view or in Floating view, and freely resize or move them for highly efficient multitasking,” explained Kim.

Powered by multimodal AI that understands complex contexts, Screen sharing on Gemini Live enables users to share their current screen with AI in real time, even while running multiple apps, and instantly ask questions.

Galaxy AI’s Photo Assist also takes full advantage of the expansive screen. By placing the original and edited versions of an image side by side, users can compare every detail with precision for more refined image editing.

▲ Joonhwan Kim from the MX Business demonstrates how One UI 8 enables efficient multitasking on Galaxy Z Fold7.

Perfected Through Close Collaboration With Google

At the foundation of One UI 8’s refined AI experience is a special partnership with Google. “Both companies worked together from the very beginning, defining concepts during the early planning stage and collaborating throughout the process to bring the latest features to One UI 8,” explained Han, who managed joint efforts with the Android team at Google.

▲ Nawoong Han from the MX Business explains the collaboration process with the Android team at Google.

The way the two teams worked together was also unprecedented. “We collaborated with Google in real time, using a shared development branch that allowed us to exchange code around the clock and fix bugs on the fly,” said Han. Thanks to this close collaboration at the engineering level, Galaxy Z Fold7 and Z Flip7 became the first devices to feature Android 16 out of the box.

▲ With One UI 8, Gemini can be activated directly from Galaxy Z Flip7’s FlexWindow without unfolding the device.

The multimodal Gemini Live experience on Galaxy Z Fold7 and Z Flip7 —  capable of recognizing on-screen content, enabling natural interactions in the moment, and connecting to Samsung apps to get things done — is also a product of Samsung and Google’s cohesive teamwork.

The development of Samsung DeX for One UI 8 is another prime example of this deep partnership. Developed by Samsung through close collaboration with Google, DeX has evolved and expanded to address key user needs by introducing desktop windowing to the core Android platform. From the underlying structure to detailed user scenarios, Samsung contributed its expertise built over years of operating DeX to the joint expansion effort. This new desktop windowing experience offers app developers a consistent user environment and helps boost productivity on Android devices.

“I traveled between Korea and the UK several times for workshops with Google. We’d gather in front of a whiteboard, sketching out screen transition flows and discussing even the smallest details,” recalled Han.

“We spent so much time together that our teamwork became rock solid. We made matching team hoodies and later grew close enough to even ask about each other’s pets,” he added with a smile. For users, the result of this tight bond was a more powerful and productive Samsung DeX.

Emotion-Embracing Design, Backed by Strong Security

One UI 8 places as much emphasis on thoughtful design as it does on powerful AI features. “In addition to the weather app, which received particularly positive feedback during beta testing, we enhanced animations and visual effects across other everyday apps to create a more immersive experience,” said Kim.

“In One UI 8, the clock can recognize the subject in a chosen wallpaper and organically align itself with its outline. This feature is not only available on the main display but also on Galaxy Z Flip7’s FlexWindow,” he added, introducing it as an element that brings a sense of liveliness to One UI 8’s design.

Jeong added that beyond AI, One UI 8 also brings a host of enhancements designed to maximize everyday convenience. She highlighted features such as a more streamlined Quick Share for easier content sharing; Audio Eraser, which reduces unwanted background noise in videos and audio recordings at the touch of a button; and four new pet profiles added to the Portrait Studio in Photo Assist.

▲ Mihyun Jeong (left) and Joonhwan Kim (right) explain the development process behind One UI 8.

Security, now more critical than ever in the AI era, has also been reinforced. One UI 8 utilizes a new security solution, Knox Enhanced Encrypted Protection (KEEP), and Knox Vault to protect personalized AI features and further safeguard user data by blocking unauthorized access.

“We fully understand the security concerns users may have in the AI era,” said Jeong. “That’s why we’ve built powerful threat-blocking mechanisms into the device, while also providing and continuously upgrading a range of security tools that users can easily use and manage by themselves.”

New Everyday Life With One UI 8

One UI 8 marks the beginning of a new user experience born from the fusion of foldables and AI.

“These are completely new foldable experiences — unlike anything before. Through One UI, we will naturally connect users with AI to deliver even more effective automation and personalization,” said Jeong, expressing confidence in the advancements One UI 8 brings.

“From bar-type phones to foldables and tablets, we hope our form factor–optimized AI experiences will bring even greater value and enjoyment to users’ daily lives,” Kim added.

Looking ahead, Samsung’s collaboration with Google is set to deepen further. “The more advanced the technology becomes, the more important collaboration will be,” noted Han. “We aim to broaden our partnership with Google across all areas of Galaxy, especially in AI — so stay tuned.”

One UI 8 will begin rolling out to other devices in September, starting with the Galaxy S25 series. By taking the synergy between AI and Samsung’s foldable form factors to new heights, the new user interface promises to open up new possibilities for everyday life.

Building on the “Inspired by Nature” concept introduced with One UI 7, the latest ringtone draws from Antonio Vivaldi’s iconic “The Four Seasons” and aims to enrich the everyday sound experience for Galaxy users.

Sound Design Inspired by Nature

Samsung has embraced “Inspired by Nature” as a core theme in its sound design philosophy, applying the concept to not only ringtones but also a full range of interaction sounds. To deepen users’ emotional connection to the natural world, new ringtones are based on classical works inspired by nature while touch interaction audio incorporates actual recordings of natural elements — such as the sound of stones dropping onto the ground.

This design approach continues in One UI 8. The newly added ringtone is based on Vivaldi’s well-known masterpiece, evoking the passage of time and offering the warmth and resonance unique to classical music. The release also marks the second installment in Samsung’s classical ringtone series, following the 2024 ringtone based on “The Carnival of the Animals” by Camille Saint-Saëns.

Vivaldi’s “The Four Seasons” Reimagined by Top Artists

A lineup of world-class artists came together to create the new signature ringtone — including Grammy Award-winning sound director Byeong Joon Hwang, Seoul National University professor and violinist Dami Kim and the classical ensemble Collegium Musicum Seoul.

To evoke the distinct texture of Baroque music, the team layered in a harpsichord and carefully balanced it with string instruments. Recording took place in a live concert hall, with microphone placement tailored to each musician’s position to preserve nuanced acoustics. The piece was produced in Dolby Atmos, delivering an immersive, spatial sound experience.

To faithfully express the emotions of each season in Vivaldi’s composition, the artists meticulously aligned their interpretation and style through multiple recording sessions. The result is a collaborative work that captures the spirit of all four seasons and brings a rich, uplifting sound to everyday life.

▲ Spring from Vivaldi’s The Four Seasons

▲ Summer from Vivaldi’s The Four Seasons

▲ Autumn from Vivaldi’s The Four Seasons

▲ Winter from Vivaldi’s The Four Seasons

Galaxy’s Identity Resonates Through Sound

This new ringtone is more than a classical tune — it represents Galaxy’s evolving sound identity, blending inspiration from nature with refined technical craftsmanship.

“Vivaldi’s ‘The Four Seasons’ delicately expresses the emotion and transitions of each season,” said Yunjae Lee, Sound Designer, Mobile eXperience (MX) Business at Samsung Electronics. “This piece reflects our desire to bring users a rich and immersive sound experience in their daily lives.”

Looking ahead, Samsung remains committed to a cohesive sound philosophy by expanding Galaxy’s signature audio identity across devices and user interactions.

Unfold Samsung Galaxy Z Fold7 — your ultimate travel companion with multimodal capability for smoother and smarter travel.

As the thinnest and lightest Galaxy Z Fold series device yet, its pro-level cameras and AI features make it the ideal travel buddy. Translation: zero travel stress, max fandom vibes.

Before You Go: Unfold Your Travel Planner

You’re about to witness a once-in-a-lifetime reunion show, and it’s also your first time visiting Seoul. Relax. Galaxy Z Fold7 will handle the details.

Press and hold the side button to activate Gemini. Drop your concert date, hotel address and wish-list spots, then tell it:

“Recommend a 4-day, 3-night itinerary including a K-pop concert and save it to Samsung Notes.”

Gemini generates a custom itinerary, complete with must-visit fan cafés and your personal favorite’s trainee-era hangouts, fueling your ultimate K-pop pilgrimage.

“Should I pack this T-shirt or a hoodie?”

Don’t know what to pack? Let Gemini suggest for you. Activate camera sharing on Gemini Live to hold up your outfit options and just ask Gemini what works best to get real-time advice. It will consider Seoul’s weather and the kind of exploring you’ll be doing. No more overpacking so you’ll have more room in your luggage to bring home all that concert swag.

When the jet-set countdown starts, Now Brief has you covered. It shows your boarding pass details, Seoul’s current weather and real-time exchange rates front and center — so you can check what matters at a glance, before your trip.

Gate to Stage: AI Navigates Your Tour

You land at Incheon International Airport and the clock is ticking. So you ask:

“What’s the fastest and most affordable route to my hotel carrying two suitcases?”

In no time, Gemini displays side-by-side cards for airport express trains, buses and taxis, complete with fares, travel times and transfer counts all laid out.

Seoul Highlights, From Tradition to Modernity

After leaving your luggage at the hotel, day one kicks off at Bukchon Hanok Village, the perfect “Hello, Korea” setting for your vlog. Rest Galaxy Z Fold7 on a ledge — Flex Mode lets you shoot easily, no tripod needed, while capturing the full Hanok backdrop.

But wait. Those unwanted photobombers in your pictures? Gone. Galaxy AI’s Photo Assist understands the whole scene, and Suggest Erases automatically detects and removes them with one tap. All done without post-editing hassle. Plus, with Side-by-Side Editing and Show Original, you can instantly compare the before-and-after images on the unfolded screen.

Next stop: K-beauty heaven. Aisles and aisles of products, but when you pick one up to read the label, it’s all in Korean. No worries. Camera sharing on Gemini Live can translate the ingredient labels listed in Korean, sprinkling in emojis for context to help you know what you’re buying. Still overwhelmed? Ask Gemini:

“Recommend one for sensitive skin.”

Gemini cross-checks the ingredients and suggests a top 3 recommendation list tailored to you. You can check out like a skincare pro, not a confused tourist.

Main Stage Moment: Your Favorite Idol Up Close

It’s finally the big day. Your lightstick is charged, your phone is fully juiced and the stadium is crowded with fans. You might be stuck in the nosebleeds, but Galaxy Z Fold7’s 200MP camera captures your personal favorite up close with crystal-clear detail. Moreover, thanks to the 10MP 100° front camera, you can squeeze all your new friends into one frame and still grab the boys on stage too. When the arena goes dark, Nightography kicks in, turning a sea of flickering lightsticks into sharp, balanced footage you’ll replay on a loop after the encore.

Final Encore: Edit and Elevate

Say goodbye, Seoul — hello airborne edit bay. Plane rides are perfect for some creativity. With Galaxy Z Fold7’s expansive screen, editing your travel vlog is easier than ever. Use the Audio Eraser to reduce the sound of the crowd’s background noise so your favorite member’s vocals shine.

Z Fold7: The Perfect Travel Companion

Galaxy Z Fold7 isn’t just another travel gadget — it’s the backstage pass, stylist, translator, map and editing tool that elevates your creativity to the next level. It’s no longer the smartphone era; welcome to the age of the AI sidekick. Skip the endless search bars and just talk. Unfold your phone, and half your trip is already handled. So go ahead, live your best wanderlust life. Galaxy Z Fold7’s got your back from takeoff to touchdown.

Galaxy Z Fold7 and Z Flip7: Ultra-Thin and Light With Intuitive Intelligence

Refined by years of breakthrough engineering and elevated with advanced intelligence, Galaxy Z Fold7 and Z Flip7 represent the next leap in smartphone innovation. Galaxy Z Fold7 and Z Flip7 are Samsung’s thinnest, lightest and most advanced Z series devices yet. Powered by cutting-edge performance and seamlessly integrated Galaxy AI,¹ they are intelligent, adaptive companions that anticipate and respond to user needs in real time. With expansive, flexible displays, pro-grade cameras and context-aware intelligence, Galaxy Z Fold7 and Z Flip7 open up new realms of ultra experience with productivity, creativity and connection.

Galaxy Z Fold7 brings Galaxy advancements together and broadens their scope, delivering an ultra-level experience in the thinnest, lightest and most advanced Z series yet. It offers immersive, high-octane performance on an expansive screen, empowering users to game, stream, connect and create all at once. Galaxy’s true AI companion experience has also been optimized for the foldable format, enabling fluid interactions across more apps and the larger screen. And with camera and screen sharing with Gemini Live,² users can talk naturally to Gemini about what they’re viewing. They can simply share a picture of a local delicacy while they’re exploring a new city and ask Gemini whether there is a nearby restaurant where they can try it. Plus, Galaxy Z Fold7’s ultra-grade 200 MP high-resolution camera gives the freedom to shoot at flexible angles, putting professional-quality content creation at users’ fingertips. For example, convenient editing features like Generative Edit³ now automatically detect passersby in the background of photos and proactively recommend what to remove, eliminating the need to make manual selections and edits. Apart from these features, Galaxy Z Fold7 brings familiarity and durability in a head-turning new design that unfolds into something extraordinary.

As for Galaxy Z Flip7, it distills flagship power, intelligence and personality into a compact and iconic form. With its edge-to-edge FlexWindow, users can express themselves, access key features at a glance and stay connected — all without opening the device. Built for dynamic lifestyles, Galaxy Z Flip7 transforms the way users capture and share content, from flawless selfies to cinematic video, all with the agility and creativity only Flip devices can offer. Now Bar⁴ delivers helpful information right on Galaxy Z Flip7’s FlexWindow to help users stay in control of their day, such as what song is playing, workout progress and even rideshare ETAs at a glance. Gemini Live also allows users to share what they see through their camera and chat with Gemini in real time directly on FlexWindow. So, they can ask for travel tips while road tripping with their dog or outfit suggestions based on the day’s weather. Users can also simply share the camera in Flex Mode and converse with Gemini hands-free. Galaxy Z Flip7’s FlexCam makes it easier than ever to capture the perfect selfie. Real-time filters on the FlexWindow instantly enhance users FlexCam selfies, so that they can be ready to post or share without the need for any extra editing. And with fun new features like Portrait Studio⁵ for pets, users can instantly transform any snapped or downloaded pet photo into a work of art. They can choose from styles that resemble artistic paintings, 3D cartoons, fisheye lens photos or professional-quality portraits and create frame-worthy masterpieces with one quick tap.

Years of breakthrough engineering have led foldables to become flexible canvases for the new AI experience. As a new class of smartphones designed to fit in with and elevate user lives, Galaxy Z Fold7 and Galaxy Z Flip7 represent this achievement. Familiar yet transformative, they blend power, portability, style and substance, whether users seek a revolutionary, ultra-level experience or an AI powerhouse that fits in their pocket. As form factors evolve to look and think differently, this generation of foldables represents the next leap in smartphone innovation.

Galaxy Watch8 Series: Ultra-Comfort Meets Real-Time Health Motivation

Completing the Galaxy ecosystem, the Galaxy Watch8 series — including Galaxy Watch8 and Galaxy Watch8 Classic — brings the same spirit of re-engineering found in the new phones to the wrist. Galaxy Watch8 features advanced sensor technology and creates an intuitive AI-powered experience to help users fulfill a healthier, more connected life, while its ultra-thin cushion design and Dynamic Lug system flex naturally for all-day comfort and more precise sensor contact. Leveraging Samsung’s BioActive Sensor for continuous health tracking, the watches deliver real-time insights and instant rewards or alerts across sleep, stress, nutrition and activity, turning healthy intentions into immediate, motivating feedback.⁶ Plus, for the first time in a smartwatch, Galaxy Watch8 has introduced the Antioxidant Index,⁷ enabling users to measure carotenoid levels in just five seconds and make informed lifestyle choices for healthy aging.

Hands-On With the Galaxy Z Series and the Watch8 Series at Galaxy Experience Spaces

After Unpacked, Samsung opened its Galaxy Experience Spaces in major cities including Dubai, London, New York, Paris and Seoul. Designed to offer consumers an early, hands-on experience of the newest Galaxy devices, these spaces featured interactive zones that highlighted the devices’ design, performance and Galaxy AI features. Samsung also partnered with local communities including running, photography and skateboarding groups to host various sessions, teaching visitors how they can get the most out of their new devices.

In addition, Samsung launched a new Experience Store locator feature on Samsung.com, making it easier for users to find nearby stores and try the newest devices in person.

Availability

Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Watch8 and Galaxy Watch8 Classic will be available for purchase at Samsung.com and in stores across 49 markets starting July 25, before being made available in over 110 markets worldwide. Galaxy Z Fold7 is offered in Blue Shadow, Silver Shadow, Jetblack⁸ and an online-exclusive Mint.⁹ Galaxy Z Flip7 comes in Jetblack, Blue Shadow, Coralred¹⁰ and an online-exclusive Mint.¹¹ Galaxy Z Flip7 FE, which brings the foldable experience to a wider audience, is available in Black or White.

So far, Blue Shadow has emerged as the most popular color globally for both Galaxy Z Fold7 and Z Flip7, accounting for nearly 40% of pre-orders for both devices.

Galaxy Watch8 is available in two sizes — 44 mm and 40 mm — and comes in Graphite or Silver. Galaxy Watch8 Classic comes in 46 mm with Black or White options, while the new Galaxy Watch Ultra is offered in four titanium finishes, including the new Titanium Blue.

For greater peace of mind, Samsung Care+¹² offers comprehensive coverage for accidental damage, repairs and replacements. Plus, for users who love having the latest technology, Samsung is introducing the New Galaxy Club.

Users can get expanded access to Google AI Pro and 2 TB of cloud storage for 6 months at no cost with Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Z Flip7 FE.

For more information about the Galaxy Z series and Galaxy Watch8 series, please visit: Samsung Newsroom, SamsungMobilePress.com and Samsung.com.

¹ Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage.
² Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Only available to users 18 years or older. Accuracy of results is not guaranteed.
³ Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
⁴ Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.
⁵ Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
⁶ Not intended for use in detection, diagnosis or treatment. Intended for general wellness and fitness purposes only. The result is for your personal reference only. Please consult a medical professional for advice.
⁷ Antioxidant index available on Android phones (Android 10 or above) and requires the Samsung Health app (v6.30 or above). Samsung account login required. To measure, place the center of your finger on the sensor at the back of the Watch and hold it for 5 seconds. While Anti-oxidant index can be measured using any finger, the thumb is recommended for the most accurate result. Repeat measurement due to uneven skin texture may lead to inaccurate results. Antioxidant index is for fitness and wellness only. Not intended for use in detection, diagnosis or treatment of any medical condition. Please consult a medical professional for advice if you’re concerned about your antioxidant level. This is a Labs feature that you can preview before its official launch. If you don’t want to use this experimental feature, you can turn it off in Samsung Health settings.
⁸ Color availability may vary depending on market, country or carrier.
⁹ Online exclusive colors only available on Samsung.com.
¹⁰ Color availability may vary depending on market, country or carrier.
¹¹ Online exclusive colors only available on Samsung.com.
¹² Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/.

For the first time in the series, the device offers a 200MP ultra-high-resolution main camera and the powerful Snapdragon 8 Elite for Galaxy processor.

Also equipped with a ProVisual Engine boasting more than 160 AI-powered imaging technologies, Galaxy Z Fold7 seamlessly merges flagship camera performance and intelligent processing in a versatile foldable design.

From filming vivid night videos to capturing more of the world with its ultra-wide lens, here’s how the thinnest and lightest Z Fold yet is built to keep up with your creative vision.

200MP Sensor: Next-Level Clarity in Every Frame

▲ The upgraded camera system takes your photography to the next level.

At the heart of Galaxy Z Fold7’s camera system lies its 200MP wide-angle camera, the same found in Galaxy S25 Ultra and the highest-ever resolution sensor in the Z Fold series. With it, you can now capture every nuance of a scene, from the rich textures and colors of clothes in your holiday photos to the delicate contours of the vast landscape behind you. Here are some of the key benefits of Galaxy Z Fold7’s wide-angle camera:

• Captures shots that are 44% brighter and 4 times more detailed than those taken with Galaxy Z Fold6, ensuring every image is vivid, textured and ready to share.
• Maintains image quality at 2x optical-grade zoom, delivering sharp, clear results even when digitally zooming in — so you can reframe or crop images without sacrificing detail.
• A shutter speed that is up to 7 times faster, enabling you to take crisp, detailed photos of important moments.

▲ The 200MP sensor ensures you can capture every detail.

Looking to highlight the intricate details of your latest artwork or piece of jewelry? The enhanced 12MP ultra-wide lens on Galaxy Z Fold7 now supports auto focus, enabling macro photography, so you can take close-ups with exceptional sharpness and depth.

To maintain precise focus at close range, the device leverages Dual Camera Depth Calibration — a system that intelligently gauges subject distance and seamlessly switches between the wide and ultra-wide cameras when needed. This allows you to achieve consistent sharpness without manually changing cameras. The addition of autofocus to the ultra-wide camera further enhances accuracy, making it easier than ever to shoot detailed close-ups with clarity.

Fit the Whole Crew in Wide-Angle Selfies

▲ The 100-degree front camera on the main display allows you to take large group selfies with ease.

Getting everyone in the frame no longer means stretching your arm to the limit or asking the group to back up. The enhanced 100-degree front camera on the main display captures more of the scene so you can easily fit everyone in the shot. Features and upgrades include:

• Front camera photos that are 25% wider and 2.5 times clearer compared to those taken with Galaxy Z Fold6.
• The camera uses Wide Distortion Correction, which automatically adjusts proportions and reduces distortion when faces are near the edges of frames, allowing everyone to look more natural in wide shots.
• More natural skin texture on photo subjects, thanks to AI-driven adjustments optimized for the selfie experience.
• Enhanced HDR processing for portraits that prioritizes the subject for more true-to-life rendering.
• AI-powered filters trained on over 5,000 real analog film images, letting you fine-tune your photos based on contrast, saturation and color temperature to achieve a look that blends natural aesthetics with artistic expression.

Light Up Night Shoots With the ProVisual Engine

▲ Grainy and blurred night videos are a thing of the past with Galaxy Z Fold7.

Galaxy Z Fold7 shines brightest after dark, thanks to its AI-powered ProVisual Engine that processes images faster¹ and optimizes every scene.

The energy of an evening concert or a night out with friends can be recorded in stunning clarity. By analyzing movement and light in real time, Galaxy Z Fold7 reduces noise effectively and delivers crystal-clear results — even in challenging low-light conditions:

• Enhanced Nightography leverages an advanced Spatio-Temporal Filter that analyzes pixel data both within each frame and between frames. When analyzing across multiple frames, it separates the subject from the background to reduce background noise. Footage quality is further refined as noise is removed based on continuous pixel patterns within individual frames. The result is sharper, clearer night footage with natural light and fine detail.

Videos get a further boost from the introduction of advanced 10-bit HDR video recording:

• Overall color expression is enhanced with 4 times richer contrast and a wider dynamic range compared to standard 8-bit recordings.
• Galaxy Z Fold7 supports Hybrid Log Gamma (HLG²), ensuring broad compatibility with regular displays and TVs.

LOG video recording is supported as well — particularly useful for creators who want more flexibility during post-production. Videos can be edited with greater ease, thanks to:

• The 10-bit High Efficiency Video Coding (HEVC³) codec for advanced compression and editing freedom.
• The ability to fine-tune color grading using Samsung Look-Up Table (LUT⁴), right from the device.

A Portable Editing Studio Right in Your Hands

▲ Remove unwanted objects in an instant with Generative Edit.

With Galaxy Z Fold7, there’s no need to get back to your desk before editing content. The device itself is your own portable creative studio, with its large display allowing you to edit like a pro — anytime, anywhere with precision like never before:

• Generative Edit, enhanced with a refined AI model and more advanced prompt processing, now delivers an 18-fold reduction in the mis-generation rate and a 4-fold cut in texture distortion compared to Galaxy Z Fold6. The upgrade allows you to effortlessly remove unwanted objects — along with related elements such as shadows or reflections — adjust angles, and naturally fill in backgrounds, resulting in polished, professional-quality photos.
• Through Galaxy AI’s scene-understanding capabilities, Suggest Erases proactively suggests edits like removing passersby or other distractions in photos for flawless, clean shots.
• Side-by-Side Editing lets you compare original and edited versions of your photos in real time for quick editing on the go.
• Improved with advanced AI prompt engineering, Portrait Studio helps pet lovers and portrait enthusiasts alike refine images to capture vibrant expressions and striking profiles.

Unfold Your Creativity

Galaxy Z Fold7’s next-generation camera and editing tools make creating high-quality content simpler, faster and more intuitive than ever before. More than just a foldable, Galaxy Z Fold7 takes your craft to new heights as your personal creative assistant.

¹ Galaxy Z Fold7 processes images 27% faster than Galaxy Z Fold6.
² Hybrid Log-Gamma is an HDR standard that provides backwards compatibility with non-HDR monitors such as SDR, while also achieving a wider color range for HDR monitors.
³ High Efficiency Video Coding (HEVC) is a video compression standard designed to offer improved video quality and a higher average bitrate reduction than its predecessor, Advanced Video Coding (AVC).
⁴ Samsung Look-Up Table (LUT) is a pre-defined set of color adjustment values that can be applied to footage during post-production to achieve the desired visual style and color representation.

Equipped with multimodal AI and a foldable-optimized UI, the Galaxy Z Fold7 delivers a truly Ultra experience that raises the bar for smartphones.

Samsung Newsroom unboxed the Galaxy Z Fold7 for Galaxy fans eager to see all the exciting improvements and advanced capabilities that the new device brings.

First Impressions

▲ The Galaxy Z Fold7

Upon opening the sleek, black packaging, Galaxy’s signature modern design, slim silhouette, and remarkably light build are all immediately apparent.

▲ The rear of the Galaxy Z Fold7 from different angles

The signature color Blue Shadow shifts with an iridescent glow from deep navy to bright blue as the device’s metallic finish reflects light from different angles, perfectly capturing Galaxy’s futuristic, premium aesthetic.

The Galaxy Z Fold7 is available in three colors: the signature Blue Shadow, the modern Silver Shadow, and the ever-popular Jetblack — with Mint also available as a Samsung.com exclusive.¹

▲ The Galaxy Z Fold7’s rear triple camera

The camera island surrounding the rear triple camera matches the body color of the device for a seamless, cohesive design.

For the first time in the series, the Galaxy Z Fold7 features a 200MP wide-angle camera, allowing users to capture every moment in stunning detail. It also comes equipped with enhanced night photography and videography capabilities, along with a 100-degree main display front camera, to bring an Ultra camera experience to the foldable form factor.

▲ The Galaxy Z Fold7’s packaging and its contents

Thinner Than Ever

The Galaxy Z Fold7 is the thinnest device in the series to date, representing the culmination of years of hardware innovation. From design to material selection, every effort was made to shave off even a single millimeter — and this can be appreciated the moment the device is picked up for the first time.

▲ The Galaxy Z Fold7 is easier than ever to grasp in the hand.

As the latest evolution in the Z Fold series, the Galaxy Z Fold7 now fits even more comfortably in one hand, making it easier to carry.

▲The Galaxy Z Fold7 is only 8.9mm thick when folded, which is comparable to a chocolate wafer bar.

When folded,² it measures just 8.9mm — comparable to a chocolate wafer bar.

When unfolded, it’s only 4.2mm, which is slimmer than two slices of cheese stacked together

▲ The Galaxy Z Fold7 is only 4.2mm thick when unfolded, which is thinner than two slices of cheese stacked together.

Familiar Comfort When Folded, Expansive View When Unfolded

The cover display now features a wider 21:9 aspect ratio, bringing the familiar proportions of a bar-type smartphone to a foldable device. Thanks to this, the Galaxy Z Fold7 offers a user experience similar to that of a Galaxy S25 Ultra device when folded.

At 6.5 inches, the cover display also allows for more accurate typing and a wider view of content when sending quick messages or searching for information — a subtle yet impactful improvement over the slightly narrower screen of the Galaxy Z Fold6.

▲ The Galaxy Z Fold7’s larger cover display makes it easier to type when the device is folded.

The Galaxy Z Fold7 is actually lighter than many bar-type smartphones. At just 215g, it is even lighter than the Galaxy S25 Ultra’s 218g, which takes foldable usability to a whole new level.³

▲ (From left) A weight comparison between the Galaxy S25 Ultra and the Galaxy Z Fold7

So, when folded, the device offers the intuitive feel of a bar-type smartphone — and when unfolded, it delivers the largest, most immersive display of any Galaxy smartphone out there. The result is an experience unique to the Galaxy Z Fold7.

▲ The Galaxy Z Fold7’s expansive main display is ideal for immersive gaming and content viewing. (* To listen to the audio, click the speaker button at the bottom of the video.)

Multimodal AI Meets Foldable Innovation

The Galaxy Z Fold7 is one of the first Samsung devices to bring One UI 8 on Android 16 offering a more accessible way to experience multimodal AI in everyday life. For example, with a long press of the side button, users can instantly activate Gemini Live, the on-device AI agent, and effortlessly share what’s on their screen or in front of their camera in real time.

The large main display expands the AI agent’s understanding of complex situations. It can interpret multiple apps on the Multi Window layout simultaneously to make conversations more intuitive and helpful.

▲ Screen sharing with Gemini Live (* To listen to the audio, click the speaker button at the bottom of the video)

For example, if someone is trying to pick the perfect Galaxy Z Fold7 color to match their favorite purse, they can open the Gallery app on the left window to display a photo of the purse, and open the browser on the right window to display the Z Fold7’s color options. After that, all they need to do is press and hold the side button to activate Gemini Live, tap “Share screen with Live” and ask whether their purse would go well with the color they have in mind.

The AI agent will then analyze both screens at once and let them know whether that color and the purse pair nicely. Even when the device is folded, users can still ask the AI agent questions and receive real-time answers.

▲ Camera sharing with Gemini Live (* To listen to the audio, click the speaker button at the bottom of the video)

Let’s say a user wants to know which batteries their TV remote requires — they can just share their camera with Gemini Live by directing the camera at the remote and ask away. Galaxy AI will recognize the model and instantly tell you which battery type it needs.

With a simple voice command, they can also save information on the nearest stores that sell them to Samsung Notes and even set a reminder to buy the batteries after work — all without typing anything.

▲ The Galaxy Z Fold7 can display AI-generated answers in pop-up or split screen view, keeping multitasking fluid and uninterrupted.

The Galaxy Z Fold7’s AI-powered features go beyond live assistance. When browsing the web, users can request information from Galaxy AI without breaking rhythm and losing focus of the content in front of them. Responses will appear in pop-ups or split view, keeping multitasking smooth and uninterrupted.

Thinner, smarter and more powerful than ever, Galaxy Z Fold7 makes a bold first impression — a next-generation device ushering in the era of the Ultra foldable, poised to redefine the future of mobile innovation.

¹ Color availability may vary depending on country or carrier.
² Folded thickness measured from the cover display to the rear glass.
³ Weight may vary by country or carrier.

Experiencing Innovation at Galaxy Unpacked 2025

The excitement kicked off in Brooklyn at Galaxy Unpacked 2025. As the new foldables and wearables were unveiled, #TeamGalaxy influencers captured the energy of the launch and shared first impressions in real time on YouTube, Instagram and other platforms — drawing the attention of Galaxy fans around the world.

▲ #TeamGalaxy members enjoy their first hands-on experience with the new devices. (From left: @seoulmafia, @kokeshi.karen, @francypave, @deniseteojiaqi and @catriona_gray)

Inspiring Creativity Through Collaboration

Following the event, participants visited Meta’s New York office for the official program launch. In collaboration with Meta, the #TeamGalaxy Connect 2025 briefing featured sessions including Meta: IG Unfiltered, led by Meta; a Galaxy Watch8 spotlight, led by Sung Chang, Executive Vice President of Brand Marketing, Mobile eXperience (MX) Business at Samsung Electronics; and a Galaxy Z Fold7 and Galaxy Z Flip7 spotlight, led by Matthew Leem, Vice President of Brand Marketing, Mobile eXperience (MX) Business at Samsung Electronics. These sessions provided deeper insight into Galaxy’s brand philosophy and technology, along with creative tips to elevate influencer content.

The #TeamGalaxy influencers then split into three themed groups — health, camera and gaming — to reinterpret the new devices’ advanced hardware and Galaxy AI features in their own unique ways.

▲ Sung Chang leads a talk session with creators.

Running With Galaxy RunnerzZz

On July 10, the “Galaxy RunnerzZz in NYC” event started as part of a global challenge promoting the values of rest, rise and run — all tracked through the Galaxy Watch. More than 70 #TeamGalaxy influencers ran alongside local runners, half-marathon world record holder Jacob Kiplimo and freestyle skier Alex Hall.

Participants tracked their Energy Score with the Galaxy Watch8 and captured the experience using the Galaxy Z Fold7 and Galaxy Z Flip7 before completing a 3.5- or 7.09-kilometer course.

“Running as a team with people from all over the world was incredible,” said one influencer. “Thanks to the Galaxy Watch8’s pace guidance feature, I was able to finish without overexerting myself.”

▲ #TeamGalaxy influencers take a group selfie before the run, pose with Jacob Kiplimo at the photo wall and show off their medals.

▲ #TeamGalaxy influencers celebrate their finish at the after-race party.

Collaborating Creatively With the Galaxy Z Fold7

Meanwhile, #TeamGalaxy camera influencers teamed up with rising directors from a local film school for “The Ultra City Tales, Unfolds” project. The short film, shot entirely on the Galaxy Z Fold7, highlighted the device’s ultra-level camera capabilities and its suitability for high-quality filmmaking.

At the same time, #TeamGalaxy gaming influencers visited a New York gaming café to challenge local gamers — showcasing the Galaxy Z Fold7’s immersive large-screen experience and powerful performance, even while folded.

▲ #TeamGalaxy member @clementinem_ytb shares filming tips with an aspiring director using the Galaxy Z Fold7; #TeamGalaxy member @keenanlam reviews footage shot on the Galaxy Z Fold7 with a film student; and #TeamGalaxy member @hammybanks plays with a local gamer on the Galaxy Z Fold7’s large display.

Remembering #TeamGalaxy Connect 2025

At the farewell dinner marking the end of the three-day experience, #TeamGalaxy influencers celebrated their content achievements and received awards for outstanding work.

The event offered a meaningful opportunity to explore the Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Watch8 while creating original content that brought the Galaxy brand to life. Samsung looks forward to #TeamGalaxy influencers continuing to share the innovation and creativity of Galaxy with audiences worldwide.

▲ Winners of the Galaxy Z Fold7 and Galaxy Z Flip7 “Ultra Unfolds” and the Galaxy Watch8 “Galaxy RunnerzZz” content awards. (From left: @catriona_gray, @perrykuan, @uekan2b, @granthinds, @bilgesuisik, @drexlee @joaoalmeidac, @andymtzurita, @mikkitygram, @kovirami_fit, @lutajuci_putnik, @kim.gottwald and David Moon, Head of Influencer Marketing, Mobile eXperience (MX) Business at Samsung Electronics)

▲ #TeamGalaxy member @uekan2b compares the Galaxy Z Fold7’s sleek design to New York’s architecture (left and center). #TeamGalaxy member @granthinds reimagines the city using Audio Eraser and Generative Edit in his evocative short, Alone in New York (right). Winning entries are featured on the official Samsung Mobile Instagram.

To put those capabilities to the test, Samsung Newsroom editors embarked on a special one-day tour across New York City — a photo spot itinerary curated by Gemini. The mission? Capture the magic of the city that never sleeps, one fold at a time.

▲ An itinerary of New York photo spots curated by Gemini

The Manhattan Skyline, Now in 200MP Glory

The journey began in Brooklyn, where the editors aimed to capture Manhattan’s stunning skyline across the East River in a single frame — bridges, boats and all — while preserving clarity, even at a distance zooming in.

Enter the first-ever 200MP camera on a Z Fold. From bridge cables to distant rooftops, every detail was rendered with striking precision. The ultra-high resolution allowed the team to shoot wide, then zoom in and crop while maintaining exceptional image quality. With the Galaxy Z Fold7, nothing is out of reach — even the subtlest parts of cityscapes, no matter how far the zoom.

▲ Manhattan’s breathtaking skyline, taken with the Galaxy Z Fold7’s 200MP wide-angle camera

▲ Zoomed-in crop of a distant boat from the original photo above

▲ A closer look at the boat — zoomed in from the original 200MP photo

No Selfie Stick, No Problem: 100-Degree Wide-Angle Selfies That Capture It All

What’s a New York adventure without a selfie — or ten? With the Galaxy Z Fold7’s 10MP 100-degree front camera, snapping the perfect shot becomes effortless.

Designed into the main display, this lens’ 100-degree field of view captures not just faces, but full scenes — whether it’s the Brooklyn Bridge or Central Park in the background. No tripod, no selfie stick — just a wide-angle perspective that turns every memory into a postcard.

▲ A wide-angle selfie with the Galaxy Z Fold7’s 100-degree main display front camera

Picture-Perfect Spots, Minus the Crowds

Next stop: Jane’s Carousel — a popular photo spot known for its vintage charm and sweeping views of the Manhattan skyline.

Iconic landmarks are bound to be crowded, often making it difficult to capture a clean shot. But Galaxy Z Fold7 users need not worry. With the newly added Suggest Erases feature in Generative Edit, the device automatically detects people in the background and allows users to remove them with ease — no manual selection required. The results can then be reviewed side-by-side on a single screen for easy comparison.

▲ Using Generative Edit, people in the background can be automatically detected and seamlessly removed with a single tap.

What’s That? Circle It and Find Out

As the editors explored the fashion-forward, trendy neighborhood of SoHo, a striking building stood out. What was it?

With Circle to Search, curiosity meets instant answers. A quick snap and circle gesture revealed everything there was to know. Whether it’s architecture, street art or a mystery object, traveling with the Galaxy Z Fold7 means never missing a beat.

▲ With Circle to Search, circling any part of an image instantly provides relevant information.

Clear Sound, Even in Bustling New York

At Central Park, a street performance filled the air with music. Wanting to capture the buskers’ carefree energy, the editors recorded a video — but along with the music came unwanted background noise. Cue Audio Eraser.

With the AI-powered tool, the Galaxy Z Fold7 isolated the music, filtering out distractions like wind and nearby conversations. The result? A polished and immersive video, ready to be shared.

▲ Audio Eraser enhances audio clarity by removing unwanted noise from videos.

Night Video: New York Nights, Captured in Clarity

The day wrapped up where it began — by the East River at Brooklyn Bridge Park. This time though, Manhattan’s skyline shimmered under the moonlight, offering a dramatically different atmosphere.

Shooting videos in low light can be tricky, but the Galaxy Z Fold7 handled the scene with ease. Thanks to its default 10-bit HDR powered by the ProVisual Engine, highlights and shadows were rendered with lifelike depth and crisp detail — resulting in clean, noise-free footage.

▲ Night Video footage of the Brooklyn Bridge and Manhattan skyline, captured with the Galaxy Z Fold7

One day in New York was enough to prove the Galaxy Z Fold7’s remarkable versatility. Its noticeably lighter design made all-day shooting effortless, while the spacious display allowed the team to seamlessly edit content on the go.

Powered by AI-driven innovations and designed with real-world-use in mind, the Galaxy Z Fold7 goes beyond the role of a smartphone. It’s a creative tool, a travel companion and a memory keeper.

For many, it’s New York City — where skyscrapers touch the sky, scenes unfold on screen and culture thrives in every corner. And now, it’s also the place to get hands-on with Samsung Electronics’ latest mobile devices.

On July 9, the Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Watch8 series made their grand debut at Galaxy Unpacked 2025 in Brooklyn. But the excitement didn’t stop there.

Just across the East River, the Galaxy Experience Space in SoHo, Manhattan, is now open for visitors to explore the latest Galaxy innovations up close. From immersive product demos to daily workshops and even exclusive influencer meet-ups, the space offers an interactive playground for all things Galaxy.

And the experience goes far beyond four walls. From Flatiron Public Plaza and Union Square Park to Chelsea Triangle and Astor Place, Galaxy Hangouts are popping up all over Manhattan’s most iconic spots. It’s the ultimate city-wide showcase, teeming with the unmistakable energy of New York.

Ready to experience it yourself? Check out the video below and see how Galaxy is unfolding across the streets of New York.

Samsung Members is a pre-loaded app and all related activities that provide access to a variety of Galaxy-related news, benefits and community activities. Within the app’s community, highly active users who consistently share high-quality content and engage with others are selected as Samsung Members Stars (hereinafter “Members”).

At the July 2025 Samsung Members Connect, Members were among the first to get hands-on with the newly unveiled Galaxy Z Fold7, Galaxy Z Flip7 and the next evolution of Galaxy AI.

Through a series of curated programs, they captured and shared their real-time experiences — offering authentic insights with their local communities. Teaming up with influencers from #TeamGalaxy, Members co-created content that showcased the energy and excitement of the moment.

Their shared journey is now live on Samsung Newsroom. Let’s take a look.

Orientation Kicks Off Connections Between Members

The event commenced with a Members Orientation, where participants introduced their past activities within the Samsung Members community. Members overcame language and cultural differences, laying the groundwork for future collaboration.

▲ Samsung Members engaging and getting to know one another.

A Broader Experience Unfolds at Galaxy Unpacked 2025

One of the most anticipated highlights of the event was Galaxy Unpacked 2025, held in Brooklyn. Members attended in person, being among the very first to experience the Galaxy Z Fold7, Galaxy Z Flip7 and the latest AI innovations.

The event showcased Samsung’s vision for multimodal Galaxy AI — technology that understands user intent, responds seamlessly and delivers truly personalized experiences. It marked another step forward in Galaxy AI’s evolution into a trusted companion in everyday life.

▲ Members attending and experiencing Galaxy Unpacked 2025 firsthand.

▲ Members in a hands-on session with the products at the Experience Zone after Galaxy Unpacked 2025.

Samsung Members Stars Florencia Danloy (Argentina) said, “The Galaxy Z Fold7, which I first experienced in New York, featured a much slimmer and more refined professional design. I could immediately feel the difference the moment I held it in my hand.

Following Galaxy Unpacked 2025, participants visited the Galaxy Experience Space, where they engaged in hands-on activities featuring AI-based multitasking and Google Gemini Live — presented in creative ways inspired by Korean culture.

Sophia Hwang, EVP and Head of Retail team, Mobile eXperience (MX) Business at Samsung Electronics, said, “We hope you’ll take this opportunity to experience the innovation of our latest Galaxy products throughout the Galaxy Experience Space and share your insights with Samsung Members communities around the world.”

▲ Members exploring the Galaxy Experience Space.

▲ Group photo taken after EVP Sophia Hwang’s welcoming speech.

Members and #TeamGalaxy Shape Stories Together

The workshop brought Members and #TeamGalaxy together for a meaningful exchange of Galaxy knowledge and content creation insights. Drawing on their individual strengths, they collaborated on the next day’s group mission — discussing Galaxy’s new features, planning storylines and selecting key New York landmarks that would best capture their creative messages.

▲ Members and #TeamGalaxy planning their content shoot together.

An ‘Epic Tour’ With the New Galaxy Devices in New York

Set against the urban backdrop of New York City, the ‘Epic Tour’ offered Members a chance to creatively experience the Galaxy Z Fold7 and Galaxy Z Flip7.

From creatively reinterpreting Broadway posters using AI to capturing unique moments at city landmarks with FlexCam, Members brought their ideas to life. Each team worked on concept planning, real-time filming and editing — culminating in compelling content co-produced with #TeamGalaxy.

Samsung Members Stars Darshan Kiran Jaiswal (India) said, “The magic of Galaxy AI goes beyond editing — it truly feels like having a creative partner right in your pocket!”

▲ Members and #TeamGalaxy working together on their mission.

At the Gala Night, Members enjoyed a meaningful evening set to live jazz and framed by the New York skyline. Members viewed creative group photos co-created with #TeamGalaxy during the Epic Tour mission. A live vote selected the best shot, adding a fun highlight to the evening.

▲ Sharing the group mission photos from the Epic Tour at Gala Night.

Over four inspiring days, Samsung Members Connect 2025 gave Members a unique opportunity to dive deep into the Galaxy Z Fold7, Galaxy Z Flip7 and the next chapter of Galaxy AI. More than just a product showcase, it was a global platform for connection — strengthening the bond between Members and the brand.

The Galaxy Z series has set the standard for foldable phones from its very first launch, with a new release every year. Now in its seventh chapter, the latest design revisits where it all started. The Galaxy Z Fold7 and Z Flip7 are the result of refinements made over each year of innovation. Samsung Newsroom spoke with Hubert Lee, Head of the Design Team and Huichul Yang, Head of the UX (User eXperience) Team, both part of the Mobile eXperience (MX) Business at Samsung Electronics, to discover the story behind the products and the designers’ persistent pursuit of incredible design.

* Content images simulated for illustrative purposes only and may differ from the actual product. Product specifications may vary by country, region, model and carrier.

Hubert Lee

Executive Vice President, MX Business, Samsung Electronics

Since joining as Head of the MX Design Team in late 2022, Lee has overseen the design direction for all MX product launches. With the launch of the new Galaxy Z Fold7 and Z Flip7, Lee showcases Galaxy’s ultimate pursuit of ultra-sleek and modern design.

Huichul Yang

Vice President, MX Business, Samsung Electronics

Since joining Samsung in 2005, Yang has played a pivotal role in advancing mobile UX innovation as an HCI (Human Computer Interaction) expert. Since late 2023, Yang has led the UX Team in the MX Business, crafting the mobile experiences powered by Galaxy AI.

The Essence of Foldable Design

Q. The Galaxy Z Fold7 and Z Flip7 have finally been unveiled. As the heads of the Design and UX teams, it must mean a lot to both of you.

Lee: Among the products I’ve designed at Samsung, the Galaxy Z Fold7 stands out as the one I am most proud of. Most people said, “Wow!” as soon as they saw it. It’s the thinnest, lightest Galaxy Z Fold series model yet. I believe it captures the essence of what a foldable phone can be. It’s only just been unveiled at Galaxy Unpacked 2025 in New York, but I’m confident that customers will understand its true value as they see it up close and get a feel for it in their hands.

Yang: Alongside the Galaxy Z Fold7 and Z Flip7, we also introduced One UI 8, an interface optimized for the AI experience. I believe that a sleek, modern design — paired with an intuitive interface — can really resonate with users seeking a more elevated mobile experience in this age of AI.

“The Galaxy Z series isn’t just well-made — it reaffirms our position as a pioneer and benchmark in the foldable phone market.”

— Hubert Lee, EVP, Samsung Electronics

Q. It’s clear you’re both really proud of the products. It must have taken a lot of work to get it out into the world.

Lee: The Galaxy Z series marked the very beginning of foldable phones. To solidify that symbolism, we knew we had to create a product that felt truly impressive to anyone who saw it. There was a shared understanding within the team that simply repeating what we had done in the past wouldn’t be enough to meet customer expectations. Change wasn’t a choice; it was a must. That’s why with the seventh models of the Galaxy Z series, we didn’t approach it as a refinement — we approached it as a redesign from the ground up. We approached it as if we were starting completely from scratch.

We design lifestyle products. To be part of people’s daily lives, portability is essential and reducing weight was key to achieving that. Our mobile R&D office put in a huge amount of effort in that respect. The nature of the hardware meant there was a certain weight we had to carry, but we kept wondering if we could make it just a little bit lighter. That led to a lot of research and testing. As it became lighter, it became thinner and the display larger, until we arrived at the sleek, modern form we had envisioned. The product you see is the result of countless hours of deliberation, passion and engineering.

Q. How did changes to the design of products affect the user interface?

Yang: Since One UI 6, we’ve been introducing a range of AI features as an AI companion. With One UI 8, we focused on meaningful productivity. We took advantage of the Galaxy Z Fold7’s large-screen form factor to enable users to easily compare original and AI-generated content side by side and move it seamlessly between apps.

Q. What are the changes to the Galaxy Z Flip7 UX?

Yang: One of the standout features of the Z Flip7 is its full-front FlexWindow. Gemini is now optimized for the FlexWindow, enabling quick and seamless interaction with AI — anytime you need it. It’s our new take on an AI companion — one that unfolds right in the palm of your hand. Notably, the form factor is such that the main camera faces you when folded, so now you can launch Gemini Live from the FlexWindow and ask about everyday things, like if your outfit is appropriate for the weather or your schedule for the day.

“We envisioned a new future with One UI 8 on the Galaxy Z Flip7 as an AI companion in your hand.”

 — Huichul Yang, VP, Samsung Electronics

* This background image has been created by generative AI (Macnific AI, Midjourney).

Q. The products come in a range of colors. Which one is your favorite?

Lee: I love them all but if I had to choose one, it would have to be Silver Shadow. It’s the most straightforward and simple one, but I think it represents Galaxy’s “Ultra Sleek, Ultra Modern” concept really well.

When customers buy premium products like the Galaxy Z Fold7, they tend to prefer values that feel timeless, so we really took that into consideration when choosing the colors for this series. We leveraged the metallic material to bring the colors to life in a way that expresses our design intent and complements the foldable form factor. One of the standout colors of this series is Blue Shadow. As you move the product around, the shine and sophistication are noticeable from all angles.

▲ (From left) Hubert Lee and Huichul Yang

Let’s Design Together!

Q. Even though you’re on different teams, you’ve been working on the same product. How did the Design and UX teams get connected?

Yang: Wallpaper design is where we really tend to collaborate closely. We work together to make sure the message the Design team wants to convey is properly communicated through the wallpaper, the face of the product. For One UI 7, we aligned the product’s corner radius with the One UI icon geometry. We’ll continue to align the GUI (Graphic user interface) with the underlying style of the product for future releases, too.

“Designing with the authentic mindset that we are all one team — this, I believe, is the most important attitude we need to break silos and grow together.”

 — Hubert Lee, EVP, Samsung Electronics

Q. How do the team members collaborate?

Lee: The Design team holds a session called Design Clinic. Group leaders and managers come together to share ongoing projects and insights. It’s not a formal meeting, but rather a relaxed gathering to share ideas over coffee and dessert. It’s an open discussion where even criticism is seen as a way to make our products better and support each other. In the MX Business’s Design team, we cover everything from smartphones and wearables to PCs, tablets, CMF (Color, material and finish) and packaging, each item with its own functions. The Design Clinic helps us gain insights from other fields or discover early-stage ideas.

Q. How do you encourage synergy between designers on the team?

Lee: I often emphasize the phrase, “Let’s Design Together.” Rather than just holding onto what they’ve been assigned, I encourage the team to think collectively about what we’re making and how we can improve it. If feedback or advice isn’t sincere, it just leads to silos between teams. Designing together as one team with an authentic, shared mindset is what I emphasize most within the organization.

Reframing the Future

Q. Aside from designers’ intuition, sensibilities and qualitative insights, do you also incorporate user testing or quantitative validation during the design planning phase?

Lee: The Design team has established a Galaxy Design principle called “Essential Design,” aimed at focusing on core value and removing unnecessary elements. It’s based on three key elements: Simple, Impactful and Emotive. We believe that when these three elements come together in harmony, they create a truly aspirational product. We use the principle and its key elements as evaluation tools during the design planning stage; through a process we call Design Analytics. We conduct evaluations with internal employees to make sure our design intent is being communicated to users effectively. We use the data and insights from this to refine current designs and even identify future products. It’s how we strengthen our design identity, and it’s an integral part of the Galaxy design process.

Q. Do you use AI in your work?

Yang: We refer to AI tools during the testing process. We’ve observed that results from AI-based virtual user testing are fairly close to tests done by recruiting actual users. This leads us to expect that AI can play a significant role in UX evaluation going forward. We’re also experimenting with AI in other ways, like testing multiple versions of motion or animation effects, or turning 2D assets into 3D or animated formats. In this way, we’re continuously learning more about how to enhance our designs with AI.

“Amid the momentum of AI, the ability to direct design will become one of the most valuable assets in making your work truly meaningful.”

 — Huichul Yang, VP, Samsung Electronics

▲ (From left) Huichul Yang and Hubert Lee

Q. The age we live in is constantly changing. What kind of mindset and vision should guide designers today?

Yang: AI is a new momentum for designers. There are more and more of us thinking about how to use AI to make our work more meaningful. I believe those who show interest in how the world is changing and make new tools their own will be the ones leading in the age of AI. Some say designers will fade away as AI advances, but I see it differently. Design direction, the ability to guide AI creations and enrich them, is bound to become even more essential.

Lee: When it comes to new devices like foldable products, we’re not designing features. We’re designing the entire experience. I believe it’s our role as designers to deeply consider why a device folds, why it unfolds and what kind of value and convenience those actions should provide. That’s because we’re not just product designers, we’re lifestyle designers, and in the end, the user is the most important part of all. We have to read the trends constantly and keep asking ourselves what users truly need. To me, design that makes their lives better is design that’s truly meaningful.

For more information about Samsung Electronics’ design, please visit the Samsung Design website.

▲ Galaxy Unpacked 2025 took place at Duggal Greenhouse in Brooklyn.

On July 9, Samsung Electronics hosted Galaxy Unpacked 2025 in Brooklyn — a borough known for its culture, creativity and spirit of collaboration. Under the theme of “Unfold Ultra,” the event reimagined what’s possible in the era of mobile AI. The all-new Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip7 FE and Galaxy Watch8 series showcased seamless integration of Galaxy AI, redefined form factors and transformative performance.

Samsung Newsroom was on the ground at Galaxy Unpacked 2025, where the next chapter of mobile AI innovation unfolded.

Galaxy AI: A True AI Companion

▲ Roh opens the showcase by boldly announcing a new direction for Galaxy AI.

Building on a legacy of human-centered innovation, Samsung’s latest lineup reflects a clear vision — making AI more meaningful, personal and accessible. From slimmer foldables to personalized health-tracking wearables, these devices chart a bold trajectory for how AI companions can support users in every moment.

▲ Roh shares the vision for Galaxy AI as a true AI companion.

“When AI is paired with powerful mobile technology, it opens up a whole new world of opportunities,” said TM Roh, President, Acting Head of Device eXperience (DX) Division and Head of Mobile eXperience (MX) Business at Samsung Electronics. “The biggest breakthroughs are made when hardware, software and services challenge each other to grow.”

▲ The Galaxy Z Fold7 and Galaxy Z Flip7 are revealed through a launch video.

One UI 8: Made for Foldables, Powered by AI

▲ Won-Joon Choi, Chief Operating Officer of Mobile eXperience (MX) Business at Samsung Electronics, introduces One UI 8.

At the center of this transformation is One UI 8 — Samsung’s next-generation interface designed specifically for foldables, optimized for AI and built on the principles of multimodal understanding and deep personalization.

Privacy and security are core to One UI 8. The on-device Personal Data Engine learns from user preferences, while Knox Enhanced Encrypted Protection secures and isolates information within the app where it’s used.

Android 16 is available on the Galaxy Z Fold7 and Galaxy Z Flip7 at launch — made possible through close collaboration with Google.

▲ Rick Osterloh, Senior Vice President of Platforms and Devices at Google, discusses ongoing AI collaboration with Samsung.

Galaxy Z Fold7: A Larger Canvas for Galaxy AI

▲ Annika Bizon, Vice President of Product and Marketing at Samsung Electronics, highlights the Galaxy Z Fold7.

Pushing the limits of design, the Galaxy Z Fold7 is the slimmest Z Fold to date.

Features like Writing Assist and Drawing Assist help shape thoughts into polished prose and ideas into visuals. Now Brief displays insights — such as travel advisories, weather updates and exchange rates — by analyzing location, time and schedule.

▲ Circle to Search is demonstrated in a video.

Circle to Search has evolved to recognize in-game elements and provide contextual assistance without breaking immersion. Meanwhile, Vulkan optimizations boost graphics and responsiveness, powered by Snapdragon 8 Elite for Galaxy — engineered for next-level performance.

▲ The Galaxy Z Fold7 delivers next-generation resolution and effortless cropping.

For the first time, a 200-megapixel wide-angle camera headlines the Z Fold series, empowering users to shoot wide and crop tight without compromise. AI-powered editing tools have been optimized for the large display. Generative Edit now includes a new Suggest Erases feature that automatically detects and removes passersby. Audio Eraser offers intelligent sound isolation — with support for adjusting up to four sound types at once.

▲ Audio Eraser is demonstrated in a video.

Galaxy Z Flip7: A Full Experience, Even When Closed

▲ Dale Hogen, Mobile Communications at Samsung Electronics, reveals the Galaxy Z Flip7.

Compact yet uncompromising, the Galaxy Z Flip7 is the slimmest Z Flip yet. With a reengineered Flex Hinge and the largest battery in Galaxy Z Flip history, the device features a 6.9-inch bar-type display that delivers vivid visuals through an embedded polarizer.

The redesigned 4.1-inch FlexWindow spans edge to edge and supports a 120Hz refresh rate for ultra-smooth interaction. To maximize screen space, the bezel has slimmed to just 1.25 millimeters — nearly a third the thickness of its predecessor. Supporting numerous apps and widgets, One UI 8 brings greater functionality to the cover screen.

▲ The Galaxy Z Flip7 features a newly expanded Flex Window and thinner bezels.

The Galaxy Z Flip7 is a pocket-perfect AI assistant. Timely information — such as the day’s schedule or current playlist — appears on Now Bar. Meanwhile, holding the side button activates Google’s Gemini for hands-free AI. Gemini Live can even analyze outfits via the camera and suggest style tips based on the weather or calendar events.

▲ The Galaxy Z Flip7’s camera has FlexCam that allows users to take selfies in an easier way.

The 50-megapixel camera delivers sharp detail and true-to-life color thanks to the ProVisual Engine, and FlexCam gives users a one-of-a-kind selfie experience.

The revolutionary Galaxy Z Flip design is now even more accessible with the Galaxy Z Flip7 FE — featuring the same iconic foldable form, complete with a 50-megapixel camera, ProVisual Engine and Galaxy AI.

Galaxy Watch8: A New Standard for Personalized Health

▲ John Englehardt, Sales at Samsung Electronics, presents the Galaxy Watch8 series.

The Galaxy Watch8 series is an evolution in Samsung’s design philosophy to create a clearer, more iconic design identity with distinctive cushion design — first introduced on the Galaxy Watch Ultra. The slim design, combined with the Dynamic Lug System, provides unparalleled all-day comfort. Galaxy Watch’s sleek form is complemented by its exceptional performance, with a new 3-nanometer processor, dual-frequency GPS and the advanced BioActive Sensor.

▲ Running Coach delivers personalized training.

The new Running Coach feature analyzes users’ running level and provides personalized insights to keep users motivated through the tailored coaching program. Simultaneously, Samsung Health informs users when it’s time to wind down via the new Bedtime Guidance feature.

▲ Vascular Load and other advanced health tracking features have been added.

Vascular Load monitors stress levels on the vascular system during sleep. Meanwhile, the Antioxidant Index uses the BioActive Sensor to measure carotenoid levels, delivering lifestyle insights for healthy aging.

The experience of having a true AI companion now comes full circle with the introduction of One UI 8 Watch across the Galaxy Watch8 series. In addition, the Galaxy Watch8 is the first smartwatch to come out of the box with Google’s Gemini and be powered by Wear OS 6.

Sustainability: A Commitment to the Planet

▲ This year’s Galaxy foldables align with Samsung’s sustainability vision.

Sustainability remains central to Galaxy’s design philosophy. The Galaxy Z Fold7 and Galaxy Z Flip7 incorporate nine recycled materials — including recycled lithium and plastics sourced from discarded fishing nets. These efforts align with Samsung’s broader Galaxy for the Planet initiative and reflect an enduring commitment to environmental stewardship.

The Experience Zone: A Galaxy of Possibilities, Unfolded

Attendees from around the world gathered in the product experience zone after the announcement, excited to explore the newly launched Galaxy devices. The Galaxy Z Fold7, in particular, drew attention for its noticeably slimmer, lighter build — with many eager to try it firsthand.

▲ The product experience zone draws a crowd at Galaxy Unpacked 2025.

“When I first saw the Galaxy Z Fold7, I was surprised by how slim and lightweight it is,” said Francisco Javier, a Samsung Member from Spain. “The larger screen makes a big difference.”

▲ Francisco Javier, a Samsung Member from Spain

“I love the Galaxy Z Flip7 because there are so many creative ways to use it,” said Ana Carolina Sandoval Diaz, an influencer from El Salvador. “I’m always making new content, and this gives me more freedom to do that.”

▲ Ana Carolina Sandoval Diaz, an influencer from El Salvador

“Samsung always surprises us — and this year, it’s how thin the Galaxy Z Fold7 is,” said Adi Fida, a journalist from Indonesia. “Despite the larger screen, it still feels easy to use with one hand.”

▲ Adi Fida, a journalist from Indonesia

“I like that the Galaxy Watch8 focuses on health,” said Bilge Suisik, an influencer from Türkiye. “I’ve never been great at sleeping, so I think it’ll help me get back on schedule — I could really use the reminders.”

▲ Bilge Suisik, an influencer from Türkiye

With the Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip FE and Galaxy Watch8 series, Samsung has made a groundbreaking leap in delivering personalized, intelligent experiences that adapt, anticipate and empower. Galaxy AI is now more deeply embedded than ever across the Galaxy ecosystem — positioning Samsung at the forefront of a future where mobile technology is both personal and powerful.

From 17.1 Millimeters to 8.9 Millimeters: The Journey Behind a 48% Reduction in Thickness

Unveiled at Galaxy Unpacked 2025 in New York on July 9, the Galaxy Z Fold7 is 48% thinner than the original Galaxy Fold. While overall thickness¹ declined by 29% across the first six generations — from the Galaxy Fold in 2019 to the Galaxy Z Fold6 in 2024 — a significant 26% reduction was achieved in just the past year. This streamlined design reflects Samsung Electronics’ continued advancements in hinge engineering and product design, delivering a more refined user experience.

To highlight this milestone, Samsung Newsroom explores how the Galaxy Z Fold series has redefined thinness in foldable smartphones from 2019 to today.

Making its debut in 2019, the Galaxy Fold was Samsung’s first device to introduce the concept of foldable smartphones. With a maximum folded thickness² of 17.1 mm and a maximum unfolded thickness of 7.6 mm, the device offered the public its first look at foldable display technology. This revolutionary form factor ushered in a new mobile experience, allowing users to enjoy a widescreen display from the palm of their hand.

Introduced in 2020, the Galaxy Z Fold2 featured the Hideaway Hinge — consisting of more than 60 internal components for smoother, more flexible folding. The precision-engineered hinge integrated seamlessly into the device’s body, reducing the maximum folded thickness to 16.8mm and a maximum unfolded thickness to 6.9 mm.

In 2021, the Galaxy Z Fold3 became even more compact — measuring a maximum thickness of 16.0 mm when folded and 6.4 mm when unfolded — while also introducing support for the S Pen and IPX8-rated water resistance, both firsts for the series. Armor Aluminum was applied throughout the device to boost durability, and the upgraded Sweeper technology helped prevent dust and foreign particles from entering the hinge. These enhancements enabled a thinner, sturdier design without compromising usability.

Released in 2022, the Galaxy Z Fold4 brought notable improvements in both weight and thickness. The gear-based hinge was replaced with a linear movement mechanism, reducing internal components and resulting in a maximum folded thickness of 15.8 mm and an unfolded thickness of 6.3 mm. This redesign offered a sleeker profile and improved ergonomics while maintaining the device’s robust performance.

In 2023, the Galaxy Z Fold5 introduced the Flex Hinge, an innovative hinge mechanism with four drive shafts that enabled the display to curl inward in a water-drop shape, replacing the traditional Hideaway Hinge. This advancement enabled the two halves of the phone to close more evenly, minimizing the screen crease and eliminating the gap when folded. The result was a more compact form factor, with a folded thickness of 13.4 mm and an unfolded thickness of 6.1 mm.

Unveiled in 2024, the Galaxy Z Fold6 delivered an even slimmer silhouette — just 12.1 mm when folded and 5.6 mm when unfolded. Featuring a refined structure and design of a symmetrical dual rail hinge, the device could be folded flat or opened to various angles between 75 and 115 degrees for greater versatility. This streamlined build further enhanced portability and everyday usability.

Now the thinnest Galaxy smartphone ever, the Galaxy Z Fold7 embodies years of design evolution. With a folded thickness of just 8.9 mm and an unfolded thickness of 4.2 mm, the device sets a new standard for slim foldables. At the core is the Armor FlexHinge — a new structural innovation that fuses advanced materials with an optimized design for superior durability and compactness. While the cover display of the Galaxy Z Fold6 measures 6.3 inches (158.9 mm), the Galaxy Z Fold7’s cover display extends to 6.5 inches (164.8 mm) to increase usability when the device is folded. The main display³ also spans 8.0 inches (203.1 mm) when unfolded, offering an 11% larger screen area than its predecessor — the biggest in the Z Fold series to date.

With each new generation, the Galaxy Z Fold series has advanced in both form and function — reducing thickness while expanding what’s possible in a mobile device. At the heart of this progress is Samsung’s continuous innovation in hinge technology. As the Galaxy Z Fold series pushes the boundaries of smartphone design, Samsung remains committed to unlocking transformative experiences with next-generation engineering and a foldable form factor like never before.

¹ Unfolded thickness is measured from the main display to the rear glass. Folded thickness is measured from the cover display to the rear glass.
² Maximum folded thickness refers to the thickest point of the device when it is folded shut, which is at its hinge.
³ Measured diagonally, the Galaxy Z Fold7’s main display size is 203.1 mm in the full rectangle; actual viewable area is less due to the rounded corners.

As the thinnest and lightest Galaxy Z Fold yet, the Galaxy Z Fold7 features multimodal AI capabilities, a redesigned user interface and the series’ first 200-megapixel camera. With ultra-level refinement across design and technology, the device sets a new standard for foldable smartphones.

Samsung Newsroom got an exclusive early look at the Galaxy Z Fold7 during Galaxy Unpacked 2025.

▲ The Galaxy Z Fold7, the thinnest and lightest in the Galaxy Z Fold series to date

Design: Slimmer and Lighter

The Galaxy Z Fold7 is the thinnest and lightest in the Galaxy Z Fold series to date — measuring 4.2 millimeters when unfolded, 8.9 millimeters when folded and weighing 215 grams. Considering the inclusion of a cover display and a complex folding mechanism, these are breakthrough figures.

▲ The Galaxy Z Fold7 is 4.2 millimeters thick when unfolded, shown next to two U.S. nickels for scale.

▲ The Galaxy Z Fold7 is 8.9 millimeters thick when folded, shown next to a marker for scale.

The hardware innovation is immediately noticeable — significantly slimmer and more lightweight than its predecessors. The device feels closer to a bar-type smartphone in hand and is thinner than the average passport or card wallet, making it exceptionally comfortable to carry.

▲ The Galaxy Z Fold7 is noticeably lighter and more comfortable to hold.

The cover display’s wider 21:9 aspect ratio makes everyday tasks like messaging, browsing and checking email more convenient — all without unfolding the device.

▲ The Galaxy Z Fold7’s cover display resembles a bar-type smartphone in both form and function.

Design innovation extends to the hinge. The newly applied Armor FlexHinge is thinner while maintaining durability and the upgraded structure significantly reduces the visibility of the crease along the foldable display.

▲ The thinner and lighter Armor FlexHinge provides durability.

▲ The upgraded internal hinge structure reduces the appearance of the crease on the display.

Camera: Clarity at the Highest Resolution

The Galaxy Z Fold7 is the first in the Galaxy Z Fold series to feature a 200-megapixel camera — capturing four times the detail compared to its previous 50-megapixel counterpart. Paired with the AI-powered ProVisual Engine, the camera delivers sharper images and more vivid color.

▲ Details captured with the 200-megapixel camera

Nightography ensures crisp, clear shots even in low light, while the front main camera now offers a wider 100-degree field of view — maximizing the advantages of the large display. From group selfies to sweeping travel scenes, the device helps frame every moment with ease.

▲ A wide-angle selfie taken with the 100-degree field of view

Multimodal AI and One UI 8: Contextual Help in Real Time

The Galaxy Z Fold7 debuts with One UI 8, introducing Samsung’s new multimodal AI experience.

Thanks to Google’s Gemini Live, users can share their screen in real time while speaking with the AI assistant — enabling contextual requests based on what’s visible.

For example, when a user comes across a photo of an unfamiliar dessert, Gemini can analyze the image, identify it and recommend nearby places that serve something similar.

▲ Gemini Live supports screen sharing for real-time assistance.

Gemini can then save the restaurant list and set a calendar reminder — completing both tasks simultaneously. There’s no need to switch apps or copy and paste, as the AI assistant integrates seamlessly into daily routines.

▲ Gemini streamlines planning and coordination.

This feature becomes even more powerful when paired with the Galaxy Z Fold7’s large screen and Multi-Window.

▲ Multi-Window allows users to perform a variety of tasks using the large screen.

For instance, a user can display a chair on the left screen and a room on the right, then ask Gemini whether the furniture matches the interior. The AI assistant analyzes the context of both screens and offers helpful guidance.

▲ Gemini analyzes the image of the room, recommends a suitable chair and even converts it into the desired color.

This Galaxy-exclusive user experience enables intuitive, natural communication between users and their devices — not only through text but also via images, voice and live camera input when requesting information or assistance from AI.

The Galaxy Z Fold7 goes beyond a simple evolution in design and technology, setting a new benchmark with an ultra-premium experience that integrates into every part of daily life. From cutting-edge hardware and smarter AI to a best-in-class camera, the Galaxy Z Fold7 delivers the true ultra experience promised by Galaxy.

“Galaxy Z Fold7 combines Galaxy AI with powerful hardware to deliver our most advanced smartphone experience yet,” said TM Roh, President and Acting Head of the Device eXperience (DX) Division at Samsung Electronics. “This next chapter of foldables brings together design and engineering, with AI built specifically for the foldable form. It gives people the ultra experience they want — powerful, immersive, intelligent, and portable all in one.”

Ultra Sleek, Ultra Powerful

Thinnest, Lightest Galaxy Z Fold

Galaxy Z Fold7 is crafted for those who want the everyday portability and intuitive feel of a traditional smartphone, combined with the enhanced power and flexibility of a larger, unfolded display — all in one device. With its ultra-thin and light design and wider cover display, Galaxy Z Fold7 delivers a seamless on-the-go experience that makes typing and browsing effortless when it is folded.

• At just 215 grams,¹ Galaxy Z Fold7 is even lighter than Galaxy S25 Ultra.
• It is just 8.9 mm thick when folded and 4.2 mm thick when unfolded.²
• The device comes with a 6.5-inch³ Dynamic AMOLED 2X cover display, a wider screen⁴ with a new 21:9 aspect ratio.

Most Expansive Screen on Galaxy Smartphone

When unfolded, Galaxy Z Fold7 becomes more than just a smartphone. It transforms into another device entirely and reveals an expansive screen that expands the workspace for editing, multitasking and immersive viewing — getting more out of Galaxy AI. The main display on Galaxy Z Fold7 is 11% larger than the previous generation, providing even more screen real estate for content editing and multitasking across multiple apps.

• The 8-inch⁵ Dynamic AMOLED 2X main display offers ultra-rich contrast, true blacks and vibrant detail that makes everything pop — from movies to tabs open while multitasking.
• With Vision Booster and up to 2,600 nits of peak brightness, Galaxy Z Fold7 stays brilliantly visible even in direct sunlight.

Looks Sleek, Built Tough

Thin and light, Galaxy Z Fold7 is built to move with users, confidently. From repeated folding to being tossed in a bag, it’s engineered for everyday durability and built to last longer, with a restructured hinge and foldable display.

• The Armor FlexHinge is thinner and lighter,⁶ thanks to an enhanced water droplet design and newly implemented multi-rail structure that reduces visible creasing and strengthens durability by evenly dispersing stress.
• The cover display is made with Corning® Gorilla® Glass Ceramic 2, a new glass ceramic that has crystals intricately embedded within its glass matrix.⁷ This secures the screen’s durability and crack deflection capabilities and delivers protection in a remarkably thin form factor.
• Advanced Armor Aluminum⁸ in the frame and hinge housing increases strength and hardness by 10%.
• The main display is restructured to be thinner and lighter — yet stronger. This was achieved by implementing the Titanium plate layer. Additionally, Ultra-Thin Glass (UTG) was increased to be 50% thicker, making the display tougher.

The Most Powerful Processor Customized for Galaxy

Under the hood, Galaxy Z Fold7 is powered by the best-in-class processor used in Galaxy devices. It’s uniquely customized and makes on-device AI processing tasks — like real-time language translation and Generative Edit — faster and more seamless.

• The Snapdragon 8 Elite for Galaxy⁹ delivers performance boosts of 41% in NPU, 38% in CPU, and 26% in GPU¹⁰ compared to the previous generation. This power fuels Galaxy Z Fold7’s ability to process more AI experiences on-device without compromise.

Ultra 200MP Camera

Ultra Detailed, Ultra Clear Photos¹¹

Galaxy Z Fold7 now brings the best of the Galaxy’s pro-grade camera experience to a foldable, combining advanced hardware with intelligent processing for consistently stunning results. Its high-resolution camera captures incredible detail, vibrant color and rich texture, pulling users back into every moment. AI-enhanced imaging automatically optimizes lighting, detail and realism, so photos and videos stay sharp and vivid, even in low light settings such as milestone dinners and late-night café scenes.

• Featuring the first 200MP wide-angle camera in the Galaxy Z series, it captures 4x more detail, producing images that are 44% brighter.
• The 10MP 100° camera on the main display expands the frame, so when users unfold their phone, it’s easy to capture group selfies, valuable moments and more of the world in a single shot.
• Samsung’s next-generation ProVisual Engine processes images faster, enabling every photo and video to be more crisp, vibrant and full of detail.
• With Night Video, intelligent motion detection now separates moving subjects from still backgrounds to reduce noise.
• 10-bit HDR provides more color depth. The result is videos with richer color, deeper contrast and more lifelike detail, no matter the time of day.

Creative Editing with Big Screen

Galaxy Z Fold7 puts a pro-grade creative studio in users’ pocket, with AI-powered tools optimized for its large display. Users can capture stunning photos and videos and then edit with ease. From cleaning up clutter in product shots to removing background noise from café recordings, studio-quality enhancements can be done in a few easy steps. The intuitive and intelligent features on the Galaxy Z Fold7 make it effortless to transform photos and videos into pro-level content, with no extra tools required.

• Shots look flawless with Photo Assist,¹² which moves, erases or enlarges objects and adjusts angles and fills in backgrounds with AI-powered precision. Users can seize vibrant expressions, including pet profiles with Portrait Studio¹³ and refine their photos using Galaxy’s enhanced Generative Edit. The ability to seamlessly remove distractions and fill in backgrounds has made Generative Edit a fan favorite, and now it’s even smarter. It offers proactive suggestions with the new Suggest Erases, which automatically detects passersby with the tap of a button.
• Side-by-Side Editing and Show Original enables real-time comparison of original images and edited versions on the large screen, making it easier to decide what to modify and what to keep.
• Audio Eraser¹⁴ has also been upgraded to be more intelligent and convenient. There’s a new toggle in Gallery, and it now proactively detects and removes unwanted background noise like wind or traffic from video recordings.

Ultra AI Experience

The Next Era of Galaxy AI¹⁵ on the Large Screen

Galaxy Z Fold7 harnesses the power of the foldable display to amplify the power and convenience of AI, delivering experiences that are instinctive, adaptive and effortlessly efficient. With the new One UI 8 that is context-aware and naturally responsive, optimized for Galaxy Z Fold7’s flexible format and expansive screen offer a more intuitive and immersive way to interact with AI. There’s less jumping between apps and screens and more frictionless creativity and productivity happening seamlessly in one place.

• Designed as a true multimodal agent, One UI 8¹⁶ seamlessly combines large-screen multitasking with intelligent tools that understand what users type, say and even see. And with an AI-powered camera and privacy built into every layer, Galaxy Z Fold7 becomes a smart and secure personal assistant, ready to help anytime, anywhere.
• Launching with the all-new One UI 8 on Android 16, Galaxy Z Fold7 debuts Samsung’s latest AI-powered platform on foldables, delivering the latest Android experience straight out of the box.
• Gemini Live¹⁷ is now enhanced with multimodal AI that understands what users see, say and do, making it possible to seamlessly type or speak contextual questions and get answers without having to toggle back and forth between apps. And with screen sharing on Gemini Live or camera sharing on Gemini Live, you can simply show Gemini what users are looking at on the screen or on the camera, then ask questions to get instant insights.
• With Circle to Search,¹⁸ gaming tips appear exactly when and where you need them. Just circle an item on screen and get instant results, tips or tactics in a floating view that ensures a smooth, uninterrupted experience.
• With Galaxy AI Optimized for Large Screens, Galaxy Z Fold7 delivers experiences that maximize the benefits of the expansive foldable display to boost productivity. AI Results View displays results from AI features in a separate Split View or in a Floating View, so the user’s original content remains unobstructed and visible. Users can be more efficient with Drag & Drop AI-generated content, including images and text, directly from Multi Window. With tools like Drawing Assist¹⁹ or Writing Assist,²⁰ it’s easier than ever to move ideas and visuals, enabling a smoother creative process.

Future-Ready Mobile Security

As mobile experiences grow ever more intelligent and interconnected, Samsung is reinforcing the foundations that protect them – unveiling new protections for on-device AI, expanding cross-device threat detection and enhancing network security with quantum-resistant encryption. One UI 8 brings enhanced privacy to personalized AI experiences with the new Knox Enhanced Encrypted Protection (KEEP²¹). KEEP creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring each app can access only its own sensitive information and nothing more. With One UI 8, Samsung is advancing Knox Matrix to deliver more proactive and user-friendly protection across the Galaxy ecosystem. Furthermore, as part of its ongoing commitment to quantum-safe security, Samsung is integrating post-quantum cryptography into Secure Wi-Fi.²² This enhancement secures the key exchange process at the core of encrypted connections, helping ensure robust privacy even over public networks.

Availability & Offers

Galaxy Z Fold7 will be available for pre-order starting July 9, with general availability beginning July 25. Galaxy Z Fold7 comes in²³ Blue Shadow, Silver Shadow, Jetblack and Mint²⁴ (online exclusive) color options.

For your peace of mind, Samsung Care+²⁵ offers comprehensive coverage for accidental damage, repairs, and replacements. Plus, for users who love having the latest technology, Samsung is introducing the New Galaxy Club.

Get expanded access to Google AI Pro²⁶and 2TB of cloud storage for 6 months at no cost with Galaxy Z Fold7.

For more information about the Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Z Flip7 FE, please visit: Samsung Global Newsroom or Samsung.com.

Specifications

¹ Weight may vary by country or region.
² The thickness of Galaxy Z Fold7 when unfolded does not include the frame of the Main Screen.
³ Measured diagonally, Galaxy Z Fold7’s Cover Screen size is 6.5-inch in the full rectangle and 6.5-inch accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole.
⁴ Compared to previous Galaxy Z Fold series.
⁵ Measured diagonally, Galaxy Z Fold7’s Main Screen size is 8.0-inch in the full rectangle and 8.0-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners.
⁶ Compared to previous Galaxy Z Fold series.
⁷ Corning® Gorilla® Glass Ceramic 2 is applied to the front of the device and Corning® Gorilla® Glass Victus® 2 is applied to the rear.
⁸ Advanced Armor Aluminum frame does not include volume and side keys, SIM tray or camera lens barrel.
⁹ Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.
¹⁰ AP performance improvements shown compared to Galaxy Z Fold6. Actual performance will depend on user environment, conditions and pre-installed software and applications.
¹¹ Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.
¹² Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
¹³ Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
¹⁴ Audio Eraser results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. Compatible with common video/audio formats accessible in Gallery, Samsung Notes, Video Player, Voice Recorder, Call transcription. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.
¹⁵ Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.
¹⁶ Some functional widgets may require a network connection and/or Samsung Account login. Availability of functions supported within the apps may vary by country.
¹⁷ Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.
¹⁸ Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.
¹⁹ Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed. Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
²⁰ Writing Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.
²¹ Available on Galaxy smartphones and tablets with One UI 8 or later.
²² Secure Wi-Fi offers free protection of up to 1024MB per month for Android OS 13 or later, and 250MB per month for Android OS 12 or earlier versions. Availability details may vary by market or network provider and connectivity is subject to applicable network environments.
²³ Color availability may vary depending on country or carrier.
²⁴ Exclusively available on Samsung.com
²⁵ Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/.
²⁶ Google AI Pro is a trademark of Google LLC. Google AI Pro and Gemini for Gmail, Docs, and more are only available for ages 18+. Gemini for Gmail, Docs and more is available in select languages. Rate limits may apply.