Samsung’s Gear S3 and Gear S2, with their sleek designs and wide-ranging features, merge fashion and functionality to keep you continuously connected and on-trend. Whether you rock the sporty chic look or prefer more refined attire, there’s a Gear S smartwatch to match your style.

Plug into this season’s most energetic pieces and decide which #OOTD (Outfit Of The Day) fits you.

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All clothing images were provided by Samsung C&T Corporation. These items can be found on Samsung C&T Fashion Group’s online store: en.ssfshop.com/main.
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Available in both dark gray and silver, the lightweight stainless steel adapters are strong and durable, fitting seamlessly onto the Gear S2, giving the device a wider range of looks, including leather, metal and ceramic.

Currently the Gear S2 Band Adapter is on sale in Germany, Singapore and South Africa, but is soon expanding to more countries around the world.

(Remove the original band of Gear S2)

(Attach the Gear S2 Band Adapter)

(Gear S2 Band Adapter is available in dark gray and silver)

(With the Gear S2 Band Adapter, Gear S2 users can attach standard 20mm watch straps, including the Gear S2 classic strap)

Samsung’s Gear S2 and Gear S2 classic smartwatches have gained popularity for their combination of cutting-edge functionality, rotating bezel interface and wide range of customizable looks. Since the launch last October, Samsung and its partners have provided a variety of fashionable straps, with hundreds of different watch faces that users can choose from.

To learn more about how people can customize their Gear S2 devices—from the watch face to the strap to the apps—check out this article.

Known for hosting the must-attend events of the festival and offering Galaxy owners with unique rewards and exclusive access, Samsung is bringing new activations and programming to the festival this year. For the first time, consumers at SXSW can purchase the Galaxy S7 or Galaxy S7 edge at the retail pop-up within the Samsung Studio. As part of their purchase, they will receive the ultimate festival bundle turning their phone into an all-access pass to special programming and events.

“This year’s SXSW Interactive is especially exciting because we get to celebrate the retail debut of our newest products – the Galaxy S7 and S7 edge – along with our entire galaxy of services, products and experiences,” said Marc Mathieu, chief marketing officer at Samsung Electronics America. “We are continuously trying to up the game with rewarding our loyal fans and owners, and this year at SXSW it’s no different.  Our customers will have the hottest ticket in town just by owning a Galaxy smartphone, and we can’t wait to show Austin what it means to live the Galaxy life.”

Throughout the festival, attendees will have a number of opportunities to interact with Samsung and the latest devices. Below is a sampling of what’s in store.

Living the #GalaxyLife at SXSW

During SXSW Interactive, Galaxy owners stopping by the Samsung Studio can enjoy premium services including complimentary rides throughout Austin. Festivalgoers will also have the opportunity to use Samsung Pay – the official mobile payment of the 2016 SXSW Festival – at numerous vendors and merchants throughout Austin including the Samsung Pay Vending Machine which will offer great prizes including the Gear VR, gift cards and more at extreme discounts when using Samsung Pay.

Unique programming at Samsung Studio

Throughout the festival, the Samsung Studio will host a wide range of daily programing including an inside look at the next installment of “GONE” from Skybound Entertainment, Wevr and Samsung, with more to be announced later.

In addition, consumers will have the opportunity to check out the Gear VR Experience and demo roller coaster content via Samsung’s 4D VR chairs that offer motion simulation to create an immersive sensory experience.

The Samsung Retail Pop-Up in partnership with Best Buy will be open for business where consumers will have the opportunity to get hands-on with the newest innovations, purchase Galaxy S7 or Galaxy S7 edge, and receive product support. Consumers who purchase a Galaxy S7 or Galaxy S7 edge device will receive the ultimate ticket to attend every Samsung event throughout the festival.

Located at 333 E 2nd Street in Austin, TX, the Samsung Studio will be open daily from 11 AM CT – 6 PM CT, March 11-15. For consumers not attending SXSW Interactive, Samsung 837 – the company’s flagship experiential center and cultural hub located in the heart of New York’s Meatpacking District – will be livestreaming the action throughout the festival.

Samsung SmartThings

During SXSW Interactive, Samsung will also showcase its new innovations for the connected home for festivalgoers with the Samsung SmartThings Airstream. This experiential pop up will be outfitted with Samsung SmartThings products in engaging ways, including TVs, audio speakers and mobile devices and will travel throughout central downtown Austin. Each day will kick off with an open house at the airstream where attendees will be able to enjoy an entertaining and interactive experience through product demos and activities.

Unlocking the Full Galaxy Experience

Samsung continues to push the boundaries of hardware, software and services to create devices that improve how consumers connect, share and get more out of life. By introducing a portfolio of seamless mobile experiences that are unlocked with our Galaxy smartphones at the center, Samsung is pushing beyond the limits of today’s technology to create meaningful innovation.

Samsung Galaxy smartphones are the gateway to content, services and experiences from Gear VR, to Samsung Pay, to exclusive performances and events. Whether consumers are using the Galaxy S7 series and the new Gear S2 Classic to bring features of their smartphone to their wrist or using the Galaxy S7 and Galaxy S7 edge with Gear VR to enjoy immersive 360-degree content – Samsung is redefining what users can do with their smartphones.

“At Samsung, we aim to meet and anticipate consumers’ needs and the development of the first GSMA-compliant eSIM is further example of our pursuit of meaningful innovation,” said Yunsang Park, Senior Vice President of R&D Office, Mobile Communications Business at Samsung Electronics. “We are excited to introduce Samsung Gear S2 3G classic as not only a starting point for more devices to be connected globally, but as a step forward in our commitment to support the development of the IoT market.”

Samsung has played an instrumental role in driving cross-industry collaboration among global operators and SIM vendors to implement a GSMA compliant eSIM to consumer device. The company worked with several industry partners including: M1 Limited, Orange, Singtel, StarHub Ltd., Telefónica, TeliaSonera, Vodafone Group and SIM Vendors – Gemalto, Giesecke & Devrient (G&D) and Oberthur Technologies. This group has been working together to create a technical specification, which will allow users to download a mobile network operator’s profile to eSIM-powered companion devices.

The common approach and consistent user experience delivered by this eSIM solution will help grow the IoT market, allowing manufacturers to build products that can support global deployment. In turn, it will also benefit consumers by maintaining security and providing more choices on devices and operators. Samsung and its partners are striving to ensure that this proposed eSIM solution gives full coverage to every region and is made available to more customers.

“We worked closely with the mobile industry to create a global and interoperable specification that gives consumers with a mobile subscription the freedom to remotely connect their devices to a mobile network. This is just the beginning of what is possible and will open up the market to new and exciting device.”

– Jean-Christophe Tisseuil, Head of SIM, GSMA

“Orange is improving the secondary device customer journey and we are excited that our customers using the Gear S2 will be able to leave their mobile at home but still be reachable. With the proliferation of connected devices, the cellular connectivity of multiple objects will be of paramount importance and the work we have carried out with Samsung and other partners towards a standardised approach to eSIM is a great step forward.”

– Yves Maitre, Executive Vice President of Connected Objects and Partnerships, Orange.

“Telefónica welcomes Samsung’s contribution to the phase 1 GSMA eSIM technical specification and is pleased to see how Samsung has implemented it into the new wearables family. We are firmly committed to support the GSMA activity to create a fully interoperable eSIM standard as a critical enabler of secure connectivity and privacy for the next billion connected devices.”

– Francisco Montalvo, Group Devices Director at Telefónica

“We’re really happy to be part of this initiative and to bring even more great services and devices to our customers. The connected world is growing by the day and we want our customers to enjoy every part of it – on their terms. The eSIM is an important step in this direction.”

– Jesper Hedblom, Head of Commercial, TeliaSonera

“The GSMA’s new e-SIM standard gives our customers freedom to directly connect devices like the Samsung Gear S2 classic 3G to Vodafone’s fast and reliable mobile networks. We’ll launch this innovative device in Germany. The smartwatch can be easily added to our customers’ Vodafone Red plan allowing them to stay confidently connected while doing everything from receiving calls to going for a run – even if they leave their smartphone at home.”

– Patrick Chomet, Group Terminals Director, Vodafone Group

“The launch of the Samsung Gear S2 sets a benchmark for the upper end of the smartwatch market in terms of connectivity capabilities and customer experience. By securely and remotely managing the smartwatch’s mobile subscription credentials, Gemalto’s On-Demand Subscription Management helps greatly simplify the deployment of the Samsung Gear S2 all over the world, in accordance with GSMA specifications.”

– David Buhan, Senior Vice President of Mobile Subscriber Services for Gemalto

“We are proud to be part of the commercial launch of Samsung’s Gear S2, especially since it is equipped with our eSIM management technology. In cooperation with the Mobile Network Operators, Samsung and G&D have been among the driving forces behind the latest GSMA eSIM specification addressing consumers and the IoT. It was a successful team effort, the results of which are being showcased at the MWC. We look forward to continuing this close cooperation with Samsung and the MNO partners to keep delivering secure and convenient eSIM solutions for consumers.”

– Carsten Ahrens, Head of the Telecommunication Industries division, Giesecke & Devrient (G&D)

“Together with Samsung and our MNO partners we are fully committed to deliver standalone connectivity for wearable devices in compliance with the use cases defined by the GSMA Consumer RSP initiative. OT’s embedded SIM technology and remote SIM provisioning solution will enable MNOs to provide their subscribers with a very convenient and fully digitized customer experience, without any impact on MNOs’ existing system and network infrastructure, and without any compromise on the privacy and security of MNOs’ credentials.”

– Marek Juda, EVP of Oberthur Technologies, Connected Device Makers business

The Gear S2 classic 3G equipped with GSMA compliant eSIM will be available starting from March.

Full details and product images are available at www.samsungmobilepress.com.

*Availability may vary depending on regions.

Yong Sung Jeon, President & CEO of Samsung Electronics Southeast Asia & Oceania, speaks during a press conference at Samsung Southeast Asia Forum 2016.

Samsung Electronics showcased new innovative technologies that will make a meaningful difference in consumers’ lives at the Samsung Southeast Asia Forum 2016 in Kuala Lumpur, Malaysia. The company also unveiled its focus on smarter living for the region, spotlighting a dynamic line-up of new products – including the new boundless curved SUHD TVs with Quantum dot displays, the cleverly designed Samsung AddWash Washing Machine, the connected Family Hub refrigerator and the large screen Windows tablet, the Galaxy TabPro S.

“At Samsung, we have always placed our customers’ needs at the heart of everything we do, and we have a stellar track record of launching thoughtful innovations that enhance our customers’ quality of life,” said Yong Sung Jeon, President & CEO, Samsung Electronics Southeast Asia & Oceania. “This year is no exception. I am thrilled to be able to introduce groundbreaking products and services that will revolutionize smarter living and bring IoT technology into consumers’ everyday lives.”

Apart from unveiling its latest product innovations, Samsung also highlighted its ongoing efforts to continually strengthen its brand in the region through deep engagement with its customers to provide personalized services, and continued contribution to local communities.

Samsung as a Top Brand in Asia

Last year, Samsung Electronics was named the best brand in Asia in 2015 for the fourth year in a row, according to results from ‘Asia’s Top 1000 Brands’ annual online survey conducted by Campaign Asia- Pacific in collaboration with Nielsen. Samsung is also ranked top-five in at least 14 consumer electronics sub-categories. Besides smartphones, it also leads in mobile phones, refrigerators and TVs.

Looking forward, Samsung aims to continue its efforts in cultivating premium brand strength through providing a more personalized experience for customers, both pre and post purchase. Through deep consumer insights, Samsung will continue to grow and evolve with consumers’ evolving needs as they go through different stages of their lives.

Setting a New Standard of Viewing Experience

Samsung unveiled its spectacular new line-up of SUHD TVs that feature unparalleled picture quality with Quantum dot display, the world’s first bezel-less curved design which is beautiful from every angle and the smart user experience that makes it easy for consumers to access all their entertainment and content in one place.

Samsung’s 2016 SUHD TVs feature the world’s only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality, with stunning brightness, exceptional contrast and the most lifelike colors ever offered by Samsung. Keeping in mind that most viewers watch TV in a lighted room, Samsung designed its new SUHD TVs to deliver the optimum viewing experience, regardless of lighting environment.

This new range of Samsung SUHD TVs will provide a premium high dynamic range (HDR) experience, with 1,000 nit HDR minimum for a higher level of contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare.

Built on the Tizen operating system (OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favorite content and services, from TV and movies to games and program information, all in one place with the New Smart Hub, Smart Control remote and Smart View mobile application.

The company also unveiled its first Ultra HD Blu-ray Player, the UBD-K8500, which is HDR compatible and offers four times the resolution and 64 times detailed color expression of a conventional Blu-ray player.

Intelligent Digital Appliances That Transform the Home

Samsung’s market leadership in digital appliances is also evident with its launch of smart and practical innovations that could make a big difference to household chores.

The new Samsung AddWash Washing Machine has a distinctive access door that makes it convenient to add any item, such as a piece of forgotten laundry, without having to drain the washer in order to open the main washer door mid-cycle. It also allows users to add hand-washed items for rinsing, or additional softener anytime during the cycle.

An embodiment of Samsung’s innovation in delivering super time savings and washing performance, the AddWash Washing Machine comes with a SuperSpeed feature that makes it possible to complete a normal wash in less than an hour without compromising washing performance.

Samsung also unveiled the new Family Hub Refrigerator, a sophisticated multi-tasker that connects families, organizes groceries and home tasks, and provides entertainment.

The Family Hub’s Key capabilities include:

• Family Communication Center: The Family Hub is a hub of household connections with a thoroughly digital twist. All communications are housed and displayed on a 21.5 inch full HD touch screen located on the upper right exterior door. This screen allows users to post, share and update calendars, pin photos, share treasured kids’ works of art, and leave notes – all with the ease and convenience of their

• Improved Food Management: The Family Hub features three high quality cameras inside the fridge to capture an image every time the door closes. Users can then access those images anytime using their smartphones to peek inside their With this, users can more efficiently manage their groceries by identifying food that they already have or need, in order to keep their kitchen fully stocked – a revolutionary advancement in refrigerator technology.

• Connected Entertainment: With the kitchen serving as a common gathering spot in homes, the Samsung Family Hub offers options for music streaming to play through its built-in speaker or for users to connect to Bluetooth wireless speakers and enjoy music throughout the home. Users can even enjoy their favorite television programs right on the Family Hub screen using Screen mirroring with their Samsung Smart TVs – never having to miss a moment of a favorite football game even if one is busy preparing

Samsung also announced its new top-mounted freezer (TMF) refrigerator, the RT7000, which features Samsung’s unique Twin Cooling PlusTM technology, and is designed to enhance modern living.

The healthiest meals start with the freshest ingredients, and the Twin Cooling Plus independent cooling system ensures that a humidity level of up to 70 percent is maintained throughout the fridge, so that food stays fresh no matter where it is stored.

With two truly independent evaporators, the Twin Cooling Plus technology features two separate airflows in the fridge and freezer, thereby preventing unpleasant smells from food moving between the fridge and freezer. With no air movement between the compartments, the original flavor of ingredients in the freezer is preserved perfectly.

Breaking Barriers in Mobile Productivity and Wearable Technology

The Gear S2 classic now comes in two new unique color variants – Rose Gold and Platinum – for a classic, timeless design. These new models reflect Samsung’s commitment to bringing more choices to its consumers with new material varieties, providing users with diverse options to express and match their style, while highlighting its circular design and advanced functionality.

Much to the consumers’ anticipation, Samsung also unveiled the Galaxy TabPro S, which combines Samsung’s world-class technology, powered by the Microsoft Windows 10 operating system, together into a premium tablet. By integrating the most popular features of laptops and tablets, users now have access to full notebook PC functionality in a lightweight tablet for the most productive mobile experience.

Beyond hardware innovations, Samsung also announced that Samsung Pay will be coming to the Southeast Asia and Oceania region in 2016, starting with Singapore and Australia.

The company also today announced the launch of its regional mySamsung program. This is an ownership program that both new and current Samsung customers can access through a mobile application. The application will help customers manage their devices, give easy and direct access to customer service representatives as well as provide ownership privileges for them to get the most out of their Samsung devices.

Samsung Electronics began the global launch of the highly anticipated Gear S2 Classic New Edition on January 25. China is the first country in which the device has been released, but the launch is set to continue across the globe early this year.

The unveiling of the upgraded version of Samsung’s highly praised smartwatch at CES earlier this month wowed the tech world by merging fashion with technology. To reflect Samsung’s commitment to bringing more choices to consumers, the reintroduction of the Gear S2 Classic takes the intuitive, award-winning design of the Gear S2 and incorporates high-end materials and two unique finishes: 18K Rose Gold and Platinum. The new 18K Rose Gold edition features rose gold plating (18K) and is sold with an Ivory Genuine Leather Band, while the Platinum version showcases platinum finishes with a Black Genuine Leather Band.

Additionally, a new suite of stylish watch faces that feature Peanuts characters and artwork by creatives such as Keith Haring and Jean-Michel Basquiat, provides a more personalized wearable experience and allows consumers to easily express their personality with a simple twist of the bezel. Moreover, in an effort to further improve the smartwatch’s user capabilities, Samsung has partnered with additional developers to offer an expanded application ecosystem that complements multiple lifestyles. New additions include the CNN and Bloomberg Gear S2 apps, which boast their own specialized watch face features, while others like eBay, ESPN, Uber and Voxer are designed to enhance the convenience of the device.

As countries throughout the world begin to release the Gear S2 Classic New Edition, the device will quickly differentiate itself from other wearables with its unique features that enable it to function as both a stylish fashion accessory and a practical lifestyle product that adds convenience to one’s everyday life.