To learn more about the development process behind the new flagship line’s powerhouse battery, Samsung Newsroom sat down with developers who helped bring the battery to life – Hyeonsu Lee, Hongjung Son, Yusu Kim and Juhyang Lee – as well as Product Planner Jeongmin Moon.

(Clockwise from left) Yusu Kim, Hyeonsu Lee, Hongjung Son, Juhyang Lee, and Jeongmin Moon

Changing Charging for the Better

According to Product Planner Jeongmin Moon, the development team incorporated Wireless PowerShare technology into the Galaxy S10 line to offer users the freedom to go about their day without being tied down by cables and chargers.

“We wanted to solve the inconvenience of having to carry around multiple chargers and cables when you’re out and about, or having to interrupt your day to stop at places like cafes just to charge your phone,” said Moon. “So we came up with the idea to essentially make the Galaxy S10 a wireless charger in and of itself.”

Since the release of the Galaxy S6, the first Galaxy device to offer wireless charging, more and more smartphones and wearables have begun to feature the technology as well. This, Yusu Kim noted, is another reason why Samsung prioritized incorporating wireless battery-sharing technology into the Galaxy S10 line.

“Wireless PowerShare allows you to easily share your battery’s power anytime, anywhere,” said Kim. “And as more devices begin to support wireless charging, more people will be able to experience the convenience that the technology creates.”

The technology behind wireless battery sharing and wireless charging is quite similar. A wireless charger receives DC (direct current) charge and converts it to AC (alternating current) with the battery coil before transmitting it to the receiving smartphone. The phone will then convert the AC charge back to DC and save the energy in the battery. Each Galaxy S10 device features a circuit that enables this two-way conversion, which essentially allows the phones serve as wireless chargers as well.

As mentioned above, the list of Wireless PowerShare-compatible devices includes not only smartphones, but, in an industry first, wearables1 like Samsung’s Galaxy Watch and Galaxy Buds as well. As Juhyang Lee explained, the process of enabling the technology to work with such a wide range of devices was quite a difficult task.

“The sizes of these devices’ batteries are all different, so the most difficult part of the process was finding an optimal spot for the receiving coils that would result in maximum efficiency,” Lee explained. With the smartwatch, she recalled “the receiving coil was particularly small, so it took some time to find the most efficient approach. However, after months and months of extensive research, we produced a solution that meets our strict reliability standards.”

A Smarter Approach to Battery Management

Of course, in order to share its charge with another device, your Galaxy S10’s battery must possess enough power to efficiently operate your phone. (At least 30 percent, to be precise.) To offer users more freedom to utilize this useful function, the Galaxy S10 line features AI technology that optimizes battery usage based on how you use your phone.

(From left) Hongjung Son and Hyeonsu Lee

When building this technology, the developers focused particularly on the battery consumption of infrequently used apps. As Hongjung Son explained, “Out of all the apps that users have on their phones, only a small number are used every day. And the ones that aren’t used consume battery power in the background.”

“To limit these apps’ background activities,” he continued, “we incorporated AI technology that organizes apps into different categories, such as ‘frequently used,’ ‘occasionally used,’ and ‘rarely used.’”

The team also enabled the new smartphones’ Adaptive Power Saving mode to activate automatically² based on users’ usage patterns. Hyeonsu Lee described how it works: “If, for example, a user usually uses their phone for 30 minutes on their way to work, Adaptive Power Saving mode will automatically activate if their commute happens to get extended.”

“And because this mode is AI-powered,” he added, “the more it’s used, the more accurate it becomes.”

The efficiency of the Galaxy S10’s battery has been amplified with stronger hardware. At 7.8mm thick, it’s thinner than the Galaxy S9’s 8.5mm battery, and its capacity has been increased by 10 percent (from 3000-3500mAh to 3400-4100mAh)³.

A Powerful Vision

Each member of the product planning and development teams agrees that Samsung’s latest battery innovations will unlock unprecedented user experiences.

Moon concluded the interview by shedding some light on the company’s ultimate goals for its charging technology. “With Wireless PowerShare, we not only expect to resolve some of the inconvenient aspects of charging your devices,” said Moon. “We also expect people to communicate and engage with one another more.”

“Listening carefully to users’ feedback has enabled us to consistently improve our Galaxy smartphones,” added Kim, “and it will continue to do so. Going forward, we’ll continue to strive to develop battery technology that offers the very best in terms of users’ convenience and experience.”

¹ Using Wireless PowerShare, you can charge Samsung and Qi-certified phones, and wearables such as Galaxy S9, S9+, S8, S8+, S8 Active, S7, S7 edge, S7 Active, S6, S6 edge, S6 Active, S6 edge+, Note9, Note8, Note FE, Note5, and wearables such as Galaxy Watch Active, Gear Sport, Gear S3, Galaxy Watch (46/42mm), and Galaxy Buds. It may not work with certain accessories, covers, or other brand devices. Wireless PowerShare may also affect call reception or data services, depending on your network environment.

² Users may specify whether or not they’d like Adaptive Power Saving mode to automatically activate in their Galaxy S10’s settings.

³ Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 3000mAh for Galaxy S10e, 3300mAh for Galaxy S10 and 4000mAh for Galaxy S10+. Actual battery life may vary depending on network environment, usage patterns and other factors.

New Ways to Watch Your Wellness

Samsung Health on the Gear S3 and Gear Sport has been transformed, helping users to be smarter about their wellness.

The update features 20 indoor workouts, allowing the smartwatch to track 39 different types of exercise. Eight workouts are listed as a default and users are able to customize the list to display their exercises of choice. The devices can also record a series of exercises in succession and these back-to-back workouts are available to view at a glance immediately after a workout.

Sleep quality is just as important as its duration, and keeping tabs on both is easy. The update simplifies the sleep notifications that users receive when they wake up in the morning, allowing users to tap on “View Detail” for a more detailed breakdown of their sleep time, three movement states and weekly record. Sleep Widget is also supported, providing a brief log of the previous night’s sleep and offers more comprehensive sleep data when tapped.

Intuitive Navigation

The Quick Panel, which is accessed by swiping down on the devices’ screens, displays eight settings, modes or icons at a time, and can be customized according to user preferences. Users can now choose from even more items to display on the Quick Panel, including BT (Bluetooth) Headset and Find My Phone, facilitating more efficient device interactions.

To prevent disturbances during important events or sleep, two new advanced modes have also been added to the Quick Panel selection. Theater Mode keeps the watch silent and its screen off, muting all alerts, alarms and system sounds, ensuring users give their full attention to their surroundings. Goodnight Mode mutes all alerts – except for alarms and system sounds – and turns off Watch always on and Wake-up gesture, helping you to drift off in peace. The two modes can be controlled at the Settings.

An Enhanced Communication Experience

The update enriches communication, with new features for messaging and calls.

Users are able to save draft messages written on their device and return to them later to finish and send. Support for Multimedia Message (MMS) has also been enhanced, with MMS images displayed in notifications. The update also supports automatic playback for animated images in a message or conversation. To help users craft responses, previous messages in the conversation are shown to provide context and reply options are displayed directly below, streamlining the process with no need to tap again to reply. With up to 1500+ emojis, across nine categories, users can make their messages all the more personal. The device will also display the nine most recently-used emojis, so that users can respond to messages using their favorite emojis within moments.

For the Gear S3 only, which is equipped with the call function, the update also supports in-call multitasking. This allows users to navigate away from the call screen, use other features and open other apps – all while staying on the call.

New Partnership Possibilities

Alongside established partnerships with fitness and lifestyle applications, such as Under Armour and Smart Caddie, new partnerships are coming to the Gear S3 and Gear Sport. After partnering with Strava, the social fitness network for athletes, the devices now provide a standalone experience, tracking a range of outdoor and indoor activities on the wearable and syncing directly with the Strava app. Support for the TIDAL app* is also offered, allowing users to access their favorite tracks and playlists, as well as explore new music, directly from their device. With the C25K – Couch to 5K app, users can also improve their stamina and track their progress using a proven program. This program was designed for inexperienced runners who are just beginning to include exercise in their routine – so you can train to run 5K in just 8 weeks.

(From left) Strava, TIDAL and C25K apps are available for the Gear S3 and Gear Sport with the new update.

The Gear S3 Value Pack update is now available for download via the Samsung Galaxy Wearable app .

*Availability of TIDAL service may vary by region.

Samsung Electronics announced today that Samsung Pay is now available in Italy, marking its ongoing commitment to bringing payment innovation to users around the globe. With the addition of Italy, Samsung Pay now enables users in 21 markets to benefit from simple and secure payments almost anywhere¹.

Samsung’s commitment to transforming the mobile industry was recognized at the annual Global Mobile Awards (GLOMO Awards) during Mobile World Congress 2018, which awarded Samsung Pay ‘Best Mobile Innovation for Payment’. The service was praised not only for being innovative, but also for bringing consumers the world’s first integrated rewards program²; each time users purchase with Samsung Pay, they can earn points to be exchanged for a variety of prizes.

“We strive to deliver the best experiences to our customers. The rapid growth of Samsung Pay has been made possible by Samsung’s commitment to an open model of collaboration around the world, resulting in over 1,700 partnerships, including payment providers Visa and Mastercard®,” said Yongje Kim, Executive Vice President of Service Business Office, Mobile Communications Business at Samsung Electronics. “Its continued support for both MST and NFC payments has also enhanced adoption, enabling market access in countries that support either payment option.”

Samsung Pay is a simple and secure mobile payment service that is available almost anywhere you can swipe or tap your eligible payment card³. By combining Near Field Communication (NFC) technology and its proprietary Magnetic Secure Transmission (MST) technology, Samsung Pay is the most widely accepted mobile payment solution on the market.

Samsung Pay operates with three levels of security: fingerprint or iris⁴ authentication, card tokenization and Samsung’s defense-grade mobile security platform, Samsung Knox. Additionally, Samsung Pay makes mobile payments easy – to launch, a user needs to swipe up on an eligible Samsung Galaxy smartphone, select the card, authenticate using a fingerprint, iris scanning or PIN and bring the phone near the point-of-sale terminal.

Starting today, Samsung Pay is available to users in Italy with compatible Samsung devices, including wearables like the Samsung Gear S3 and Gear Sport, and the new Galaxy S9 and S9+⁵. Samsung Pay works at almost all existing payment locations in Italy that accept credit or debit cards. It also expands the digital wallet experience by allowing customers to use membership cards and providing promotional coupons.

Aligned with Samsung’s approach of building tailored products and services customized to meet the needs of users in each market, several value-added features will be available exclusively to consumers in Italy. These include discounts up to 20% on popular brands, including Daybreak Hotel, EF Education, Leroy Merlin and Moleskine.

About Samsung Pay

Samsung Pay, a mobile payment service from Samsung Electronics, is simple, safe and available almost anywhere you can swipe or tap your card. Combining NFC (Near Field Communication) with Samsung’s proprietary MST (Magnetic Secure Transmission) technologies, Samsung Pay provides consumers a way to pay almost anywhere you can swipe or tap a card at millions of merchant locations. Samsung continues to strategically expand its partnership ecosystem for Samsung Pay to provide greater flexibility, access, and choice for customers while enabling an easy and safe payment experience. Samsung Pay is compatible with select cards and Samsung devices, and leading wireless providers. Please visit www.samsung.com/pay to learn more.

¹ Available almost anywhere, subject to Samsung Pay’s compatibility with MST and/or NFC payment terminals. Card readers on certain payment terminals could require a software update to become fully compatible with Samsung Pay.

² Samsung Pay reward program is available in the U.S., Korea, Singapore, Malaysia, Vietnam, Taiwan, Brazil and Spain.

³Applicable card type varies depending upon issuer.

⁴ Iris authentication is available for Galaxy S9 and S9+, Galaxy Note8, Galaxy S8 and S8+

⁵ Other compatible devices include the Galaxy Note8, Galaxy S8 and S8+, Galaxy S7 and S7 Edge, Galaxy A8, Galaxy A5(2017), Galaxy A5(2016), and the Gear S3 and Gear Sport in Italy.

Changes for a more Consistent Brand Experience

Previous Samsung Wearable packages were great at portraying unique characteristics and strengths of different product categories, but had difficulty conveying the overarching impression of the brand. We analyzed countless competitor products and interviewed package and retail experts to create an all-encompassing brand experience through the package. Through this process, we set our design goal to create a packaging system that exudes the exhaustive aura of a brand and enhances the details of the overall experience that covers the journey from opening the package to holding the product in your hand.

Concept that Ties Categories Together

Precious

“Packaging is a nice way to speak to the user.” -Danny Miller, Creative Director of High Tide

Even if you are purchasing a product for yourself, a nicely packaged product that feels like a gift offers a whole new level of precious sentiment. The Samsung Mobile Wearable package acts as its own salesman when displayed on a showcase. The ‘Precious’ concept reflects this idea and provides a modern interpretation of the ‘premium gift’ keyword. From the moment users open the upper box, they are greeted with a ‘Welcome Door’ that creates anticipation for what’s to come. Furthermore, the inbox items, such as the manual and cables, are neatly assembled to express delicate care toward users.

360° Consideration

“To attract human attention your packaging needs to achieve a fine balance between vibrancy, uniqueness and simplicity.” – Kate Nightingale, Consumer Psychologist and Founder of Style Psychology

The package is designed under the umbrella of the ‘360° Consideration’ concept, which organically connects different aspects of a package that each contain unique information. The design is systemically considerate of users and maintains a fine balance of text and images among all six sides of the box, thereby preventing an overload of information coming from a single element of the package. The compartments of the package flow seamlessly while also being exclusive, which enables the product to become a natural eye-catcher and an impressionable storyteller that tells a tale which goes beyond basic spec details.

Message that is Formed through Depth in Detail

A package can create a powerful message when all its elements, from materials to color, font, photography, graphics, constitution, and more, form a harmonious and meticulously detailed ensemble. The Samsung Wearable package design augments its consistency with depth in detail to more effectively communicate the product’s language to its users.

Attractive and Powerful Images

The product images used for the package were all taken in an honest viewpoint that has the product facing the front. The crisp and clean background that is spread behind the product and the soft light that permeates into the product radiate a confident and modern impression. For products like the Gear Fit2 Pro, which is important to properly show the band color, the images are rotated so that users can properly see the color of the band from the front of the package.

Systematic Transmission of Information

Key information such as product and brand names are always placed in the same location of the package for all categories to maintain consistency. Additional information such as the USP, icons, and product descriptions were positioned in order of importance in areas that are easily seen by the user so that all information can be systemically and properly disclosed to the user.

Color that Represents the Brand

The number of colors used in the package is limited to four colors, excluding the colors in the product image. The proportion of how each color is used is carefully determined by its purpose. The Premium Black color that appears universally among Samsung brand products blankets the entire package. The Samsung Accent Blue, used as the Signature Accent, is applied minimally throughout the package just enough to indicate the mood of the brand. White and light-grey are used for typography to immaculately organize product information.

Patterns that Capture the Sentiments of a Product

Patterns differ from product to product, so each pattern is designed to serve as a metaphor of the product’s specific qualities to evoke sentimental resonance. The Gear 360 features a photograph that boasts 360 degree photography, the Gear VR provides a multidimensional view, and the Gear Fit2 Pro shows an image that displays heart rate to exemplify the product.

Intuitive Icon Graphics

The Samsung Wearable package has been produced in two forms and two sizes, which upholds coherence of the brand when displayed. Even when the volume of the package must be larger to accommodate additional accessories, the z-axis of the package is enlarged instead of the x-axis or the y-axis so that the product is always displayed in a constant size when viewed from the front.

Everyone knows the feeling of keeping a package that they were particularly fond of. At times, the package of a product can induce a sensation that is as potent as, if not even stronger, than the sensation that comes from the product itself. The purpose of a package transcended beyond its previous role of simply wrapping up or protecting the product, and has gained its own meaning. The Samsung Wearable package design has come to redefine the identity and role of the package.

Packed with enhancements that augment the device’s utility and streamline users’ access to the information they rely on, the update transforms the Gear S3 into a controller, a tracker, a communicator and, of course, a watch – all in one device.

Workouts, Your Way

Exercising with the Gear S3 has been completely transformed, thanks to new features designed to make activity tracking more intuitive.*

Advanced, real-time heart rate monitoring with improved accuracy and detailed feedback lets users continuously monitor their heart rate activity – whether they’re enjoying a relaxing yoga session or an exhilarating kickboxing class. They can also control their weight more efficiently via the nutrition management feature, where they can easily add calories consumed, check their calorie balance and compare it to their daily target.

Fitness buffs looking to take their workout routine to the next level will appreciate the Samsung Health Fitness Program feature, which lets them watch exercise programs from their synced smartphone on a TV. Once connected, they can use their Gear S3 to control the displayed content, display their heart rates on the TV.

Centralized Communications, Right from Your Wrist

Despite its productivity and fitness features, the Gear S3 is not just a lifestyle device. In fact, it’s a communicator that makes getting in touch and staying on task easy and efficient.

In addition to searching contacts via the device, users can also now create new contacts right from the screen of the Gear S3. They can also create events along with related information such as date and time, reminder alerts, and location (text only) with a few simple taps and twists of the bezel.

Furthermore, rather than just checking reminders created on the Gear S3, users can also now view and edit checklist, video and web reminders created on their synced smartphone on the smartwatch. For instance, they can create a grocery list on their mobile device and tick items off right from their wrist as they add them to their shopping cart.**

A UX Optimized for the Way You Use Your Device

The Gear S3 sets users free from their phone; a turn of the device’s signature rotating bezel is all it takes to respond to calls, read messages or access an app. But with the latest updates, the device’s UX is even more seamless and user-friendly.

Widgets, for example, have been optimized to fit the newly enhanced circular display of the Gear S3 so that more information can be viewed at a glance. A band has been added around the perimeter of the screen along with widget-specific text such as contact names, detailed weather information and the remaining time before an alarm is set to go off.

By rotating the bezel at a faster or slower rate, users can view more or less information, respectively. For instance, if a user wants to change their device’s watch face, they can see more design options on the screen at once by turning the bezel at a faster speed.

Users can also use the bezel to naturally move from a text message notification to the reply input. Should they not have enough time to send a detailed reply, they can make use of even more default quick replies to express themselves in a snap. They can also create and edit their own quick replies directly on the smartwatch.

Gear S3 owners also now have the option to sort apps in the order in which they were most recently used in addition to being able to customize their location. The Moment Bar, which allows users to adjust the volume, check the battery level and more, is easily accessed with a swipe up or down from any screen.

To top things off, Samsung Gear, the app that Gear S3 owners use to sync their smartwatch with their smartphone, has been enhanced with a modern, image-focused design to better harmonize with the classic aesthetic of the device.

Enhanced Control for Ultimate Connectivity

With a focus on connectivity, Samsung’s ever-growing connected ecosystem brings about the need for more control. With its large touchscreen and rotating bezel, the Gear S3 is the perfect tool for controlling one’s devices, and is only enhanced with the new value pack update.

Users can now manage their compatible Samsung IoT-enabled devices right from their Gear S3 with Samsung Connect. The smartwatch also functions as a remote control for PowerPoint presentations and Samsung Gear VR, adding an element of convenience to both work and play.

The Gear S3 value pack update is now available for download via the Samsung Gear app.

* To activate these new features, the Samsung Health app must first be updated on the smartphone synced to the Gear S3.

** The Reminder function only works with the Gear S3 if the Reminder app is downloaded on the synced smartphone, which is limited to the Galaxy S8, Galaxy S8+ and Galaxy Note8.

Here, two of the minds behind the Gear Sport’s design, Product Planner Sungjin Kim and UX Designer Hayeong Jeong, discuss Samsung’s efforts to design a sports watch that’s in a league of its own.

Q. Who was the Gear Sport designed for?

Kim: Our chief priority when designing the Gear Sport was to introduce a smartwatch that featured new, easy-to-use functions that allowed users to go ‘beyond fitness’.

Conventional sports watches tend to be huge and heavy, and designed mainly for those who are interested in pushing their bodies to the limit to reach peak condition. We’ve tailored the Gear Sport to those who want to work out and stay in shape, but aren’t necessarily interested in becoming a pro athlete.

The result is a smartwatch that’s sleek, comfortable and great for everyday wear, and packed with features that empower users to get the most out of a workout whenever they wish. We set out to design a device that struck a fine balance between stylish design and powerful, fitness-focused function, and we’ve been delighted to hear that the result of our efforts has gotten great feedback from users.

Q. What are some of the ways that the Gear Sport streamlines exercise?

Kim: The Gear Sport features built-in GPS and an advanced, continuous heart-rate sensor, and is one of the first Samsung wearables (along with the Gear Fit2 Pro) to boast 5 ATM (50-meter) water resistance.

This level of water resistance means that the smartwatch is built to not only stand up to rain and the odd splash, but also dips in the pool. In fact, the Gear Sport’s support for swim-tracking app Speedo On makes it the ideal companion for any swim.

The device is packed with powerful fitness-tracking software, including a built-in “pace-setter” feature that makes it excellent for managing runs, as well as automatic activity detection. And by seamlessly syncing with Samsung Health, and allowing users to easily log their calorie intake directly into their smartwatch, the Gear Sport also offers tools to help users keep better track of their eating habits and ultimately achieve their weight goals.

The smartwatch is also great for home training. Its Samsung Health integration allows you to easily access an expanded collection of fun fitness classes from third-party content providers that may be streamed to your Samsung TV using your Samsung smartphone’s Smart View function, while its continuous heart-rate tracking allows you to monitor your performance on your screen in real-time during your workout.

Q. The Gear Sport also introduces a new, square form to the Samsung smartwatch lineup. What inspired this adjustment?

Kim: We chose to equip the Gear Sport with a case that combines the Gear line’s signature bezel with a slightly square body not only because it created a unique way to differentiate the device from our other offerings, but also because it allowed us to incorporate a large, 300 mAh battery.

The contours of the case make the Gear Sport quite comfortable to wear, and add a nice, elegant touch to the device’s overall aesthetic.

Q. How have you enhanced the Gear Sport’s familiar, circular UX?

Jeong: Our wearables’ signature UX makes accessing their functions simple and intuitive. When we set about designing the Gear Sport, we prioritized finding useful ways to enhance the circular UX, and make best use of the versatile bezel.

For example, sending a completed text with the interface used to require a tap of the screen. Now, a slight twist of the bezel will automatically pull up a prompt to send your text. We’ve also optimized the bezel to make tasks like changing a watch face more seamless and convenient. So if you rotate the Gear Sport’s bezel quickly after pulling up the watch face selection screen, now, you’ll be able to instantly view more options.

The Gear Sport’s UX enhancements make it easy for users to view more watch faces at a glance (top row), and allow more apps and information to be presented clearly on the device’s circular display (bottom row).

Other adjustments include the new app shortcut widget, which displays your most recently accessed apps, and the streamlined Quick Panel, which may now be accessed from any screen, rather than solely via the watch face. The optimizations we’ve made are the results of incorporating user feedback, and make it easy for users to access key functions and find the information they need at a glance.

We’re constantly looking for new, innovative ways to optimize UX – not only for the Gear Sport, but for each of our wearable devices.

Q. The Gear Sport’s highly customizable design adds another fun layer of versatility. Is this something that was prioritized from an early stage?

Jeong: Absolutely. Our aim with the Gear Sport was to present a sports watch with a truly versatile design.

The watch comes in two colors, black and blue, and features 13 preinstalled watch faces. The colors of those watch faces may be customized to create a wide array of unique designs, which may also be paired with 23 available straps, yielding a total of more than 3,600 distinct variations.

On top of that, there are tens of thousands more watch faces available to download in the Galaxy Apps store, and we also offer a Gear Watch Designer tool, which makes it easy for users to create and share high-quality watch faces of their own design.

Q. Were there any other fun features that you were able to incorporate into the Gear Sport’s design?

Kim: Because smartwatch users tend to be tech savvy, and IoT-interactions are becoming more ubiquitous in our lives, when designing the Gear Sport, we prioritized optimizing the device for inter-device connectivity.

This ultimately led us to develop cool functions that allow users to use the Gear Sport to streamline how they do things like manage PowerPoint presentations, navigate VR interfaces,* and pay for goods on the go.

*Using Samsung’s Gear VR headset

Since September, Galaxy Studios have showcased for limited runs in more than 20 locations, with further displays planned to bring Samsung devices to even more cities.

Clockwise, from top left: Las Vegas, Melbourne, Madrid, Kuala Lumpur

Up Close and Personal with the Galaxy Note8

Among the Galaxy Studios’ highlights are hands-on experiences with the Galaxy Note8 and its distinctive S Pen and cameras. After snapping a selfie, visitors learn how embellish the photo with the S Pen, then see themselves on the big screen in the S Pen gallery. Or they can witness the effects of the Galaxy Note8’s IP68 water resistance rating, either by using the S Pen to apply photo filters or using other features underwater. Visitors can also explore the various key features of the Galaxy Note8 by placing the device on an interactive table.

Visitors at the Galaxy Studio in Kuala Lumpur test out various features of the Galaxy Note8 using the interactive table.

At the Galaxy Studio in Frankfurt, visitors explore the Galaxy Note8 and its features.

Visitors are wowed by the optical illusion created by mirrors in the S Pen Gallery, Frankfurt.

Taking the plunge in Los Angeles: Visitors are able to utilize features of the Galaxy Note 8, such as applying a photo filter using the S Pen, even when the smartphone is underwater.

Visitors to the Prague Galaxy Studio try out video conference calling on a desktop powered by smartphone with the Samsung DeX, which provides seamless transition from mobile device to desktop computer.

Noteworthy Wearables

Visitors can discover newly launched wearable products such as the Gear Sport, Gear Fit2 Pro and IconX (2018). Visitors are also able to test out the Gear Sport in a cycling challenge, enjoy an exhilarating 4D VR game, and film themselves in a 4D experience with the Gear 360.

A cyclist wearing the Gear Sport celebrates sweet victory in LA.

The race is on for two visitors in the Galaxy Fitness cycling challenge in Hong Kong.

Visitors in London enjoy the Gear VR in 4D. They control their movements through the universe with their controllers while sitting in a 4D chair, which moves to create a fully immersive virtual reality experience.

Surrounded by a 4D experience, visitors film themselves with the Gear 360 in Moscow.

Notable Events and Workshop Sessions at the Galaxy Studios

Samsung hosts a range of unique experiences at their Galaxy Studios. Recently, artists and influencers were invited to Galaxy Studios to illustrate ways to utilize the Galaxy Note8’s signature S Pen and dual cameras to their fullest capacity, and to participate in workshops. Galaxy Studios have also held fitness session using new products and wine tastings using the Gear VR. In addition, visitors were able to learn more about traffic safety in an immersive experience with the Gear VR, inside the Galaxy Studio’s fitness zone. Galaxy Studios aim to use their locations in various cities to their best advantage and the venues have held charity concerts and other local events to give back to the community.

Learning how to get the most out of using the S Pen in Amsterdam.

A visitor samples vintages with a sommelier during a VR wine tasting experience in Amsterdam.

Crowds gather for a charity concert in front of the Galaxy Studio in Las Vegas.

Samsung Electronics, a global leader in technology, today announced that 36 of its latest products have been recognized as CES®2018 Innovation Awards winners. Products awarded in this prestigious program are honored for outstanding design and engineering in cutting-edge consumer electronics technology across 28 product categories.

Samsung’s award-winning products include two Best of Innovation and span categories across Virtual and Augmented Reality, Wearable Technologies, Video Displays, Home Appliances, and Smart Home. This marks the first year where Samsung has won in the CES Innovation Award category of Fitness, Sports and Biotech for the Gear Sport, Gear Fit2 Pro, and Gear IconX (2018).

“Innovation is in our DNA, as is our commitment to delivering transformational products that create meaningful experiences for our consumers,” said Tim Baxter, President and CEO, Samsung Electronics North America. “To be recognized by our industry peers, year over year, for our relentless pursuit of innovative design and engineering is truly an honor.”

The CES Innovation Awards are sponsored by the Consumer Technology Association (CTA), the owner and organizer of CES. Many of Samsung’s industry recognized products will be on display at CES 2018, which takes place January 9-12, 2018, in the Samsung booth (#15006) located in the Central Hall of the Las Vegas Convention Center.

Following are details on a selection of Samsung’s award-winning products:

Gear Fit2 Pro – The new Gear Fit2 Pro features combines built-in GPS tracking with new continuous heart rate monitoring and powerful Under Armour applications to capture every run or ride accurately. With 5ATM water resistance, it allows users to withstand the pool, rain and even a post-workout shower. For added comfortability and convenience, the Gear Fit2 Pro has a slim design and light weight band, as well as a high-resolution color touchscreen that makes real-time updates and notifications easy to read while on the move.

Gear Sport – The latest smartwatch in Samsung’s industry-leading wearable portfolio, the Gear Sport is a stylish blend of fitness tracking and smart capabilities for people with active lifestyles. The Gear Sport transitions easily from work to workout with swim-ready water resistance (5ATM) and all-day fitness and calorie tracking. And with smart features like Samsung Pay (NFC), IOT control, and even offline music playback with Spotify, the Gear Sport is ready for whatever the day has in store.

Gear IconX (2018) – The new Gear IconX 2018 empowers users to effortlessly listen to their favorite music. Whether commuting or at the gym, these powerful cord-free headphones let users stream music via Bluetooth for up to 5-hours and play favorites from their MP3 playlist for up 7-hours. In addition to a 10-minute quick charge feature giving one hour of playtime, users can use the earbuds as an activity tracker and make voice commands through Samsung Bixby or Google Voice on your phone without even having it in your hand.

Samsung HMD Odyssey – In partnership with Microsoft, the Samsung HMD Odyssey offers an immersive Windows Mixed Reality experience. With dual 3.5-inch AMOLED high-resolution displays, 110-degree field of view, AKG head-headphones and voice command activation, the HMD Odyssey takes consumers to entirely new virtual limits.

Galaxy Note8 – The Galaxy Note8 features a bigger 6.3-inch Infinity Display so consumers can view more and scroll less. The enhanced S Pen¹ allows users to unlock new ways to write, draw and interact with the phone and communicate with others, including taking Screen off memos, creating a Live Message² and multitasking on the go. It also offers Samsung’s best-ever smartphone camera featuring two 12MP rear cameras and the world’s first smartphone with Optical Image Stabilization (OIS) on both wide-angle and telephoto lenses.

Galaxy S8 and S8+ – The Galaxy S8 and S8+ push the boundaries of traditional smartphones and build on Samsung’s heritage of creating stunning designs and functional devices. Available in 5.8-inch Galaxy S8 and 6.2-inch Galaxy S8+, the Infinity Display and bezel-less design form a smooth, continuous surface with no buttons or harsh angles. The result is a truly immersive viewing experience without distractions and makes multi-tasking more convenient.

49” CHG90 Gaming Monitor – With a 32:9 aspect ratio and curved display, this groundbreaking, ultra-wide monitor fully immerses the user in gameplay, delivering cinematic viewing for all types of content. The CHG90 supports AMD’s Radeon FreeSync 2 technology for a smoother gaming experience with twice the perceivable brightness and color. The monitor also features stunning visuals powered by High Dynamic Range (HDR) picture-enhancement technology, which, when paired with Samsung’s QLED Quantum Dot technology, dramatically improves picture quality with crisper colors and sharper contrast.

Samsung Connect Home Pro – The industry’s first Smart Wi-Fi System to combine mesh networking technology with a SmartThings Hub, Samsung Connect Home Pro opens up new possibilities for users to better connect their devices and easily manage their home networks. It delivers the ultimate, optimized Wi-Fi signal for the home while giving users the power to manage their smart home devices all from a single, secure network.

Samsung Chef Collection (4 Honoree Awards)  – Merging elegant design and industry-leading technology, Samsung’s new Chef Collection line brings Samsung’s most innovative and popular home appliance features to the premium built-in category. Chef Collection reflects the aspirations of this new generation of state-of-the-art homeowners who look to the kitchen not just as a room to cook in, but as a sophisticated reflection of who they are. Samsung Chef Collection is honored with four 2018 CES Innovation Honoree Awards for the Chef Collection 30” Pro Range, the Chef Collection 30” Built-In Combi Oven, the Chef Collection 36” Gas Cooktop and the Chef Collection 30” Double Wall Oven.

Samsung 16Gb GDDR6 Memory – The fastest and lowest-power DRAM for next generation, graphics-intensive applications. It processes images and video at 16Gbps with 64GB/s data I/O bandwidth, which is equivalent to transferring approximately 12 full-HD DVDs (5GB equivalent) per second. The new DRAM can operate at 1.35 volts, offering further advantages over today’s graphics memory that uses 1.5V at only 8Gbps.

Samsung 8TB NGSFF NVMe SSD (PM983) – The first 8 terabyte “next-generation form factor” SSD dramatically improves the storage capacity and performance of 1U rack servers (highly popular in consumer electronics). The 64 8TB NGSF SSD can deliver I/O at a phenomenal 0.5 petabytes per second. Measuring only 30.5mm x 110mm x 4.38mm, the drive also improves space utilization and scaling options in hyper-scale datacenter servers.

Exynos 9 Series 9810 The Exynos 9 Series 9810 is Samsung’s latest flagship processor, with 3rd-generation custom CPU cores, upgraded GPU, and gigabit LTE modem with industry-first 6CA support. It is built on 2nd generation 10nm process technology.

Samsung ISOCELL Slim 2X7 – Samsung ISOCELL Slim 2X7 is a 24 megapixel image sensor with 0.9μm pixels, the smallest pixel in the industry, plus Tetrapixel* and remosaic technology to simulate bigger pixel performance. The small 0.9μm pixel size enables a 24Mp image sensor to be fitted in a thinner camera module, allowing premium smartphones to offer high resolution cameras in a very slim and elegant design.

¹ Compared to Galaxy Note5 S Pen

² GIFs created may not be supported by some social media and messaging services depending on the size and length of the GIFs

* Technological term of “Tetrapixel” was updated in July 2022

The Gear Sport features a built-in GPS and 5 ATM water resistance** to help users go beyond fitness to get the most out of their everyday activities. Adding to this are a suite of premium partnerships with Spotify, Under Armour and Speedo that enable practical fitness experiences, as well as an enhanced user interface that is easily navigated via the device’s minimalistic circular bezel.

With its sleek, ergonomic form that can be worn with a variety of 20mm straps and watchfaces, the Gear Sport is a stylish accessory for any occasion, whether hitting the gym or going out with friends.

Boasting a lightweight, cord-free design, the Gear IconX (2018) earbuds provide a secure and comfortable fit, making them perfect for active users who are constantly on the go. A built-in Running Coach, in-ear automatic activity tracking, hassle-free controls and standalone music playback capabilities with 4GB of internal storage take workouts to an entirely new level. Furthermore, an improved long-lasting battery ensures that users always have access to the features they need and music they love.

* Devices will initially be available in a limited number of countries including South Korea, the US, Canada and select European markets, and will continue rolling out to additional markets in the weeks ahead. Availability dates may vary by retailer and market.

** The Gear Sport has a water resistance rating of 5 ATM (50 meters) under ISO standard 22810:2010 for wristwatches under defined conditions of pressure, time, velocity and temperature. This means that the device is safe to wear while walking in the rain or showering, and may be used for shallow-water activities such as swimming in a pool or the ocean. However, it should not be used for scuba diving, waterskiing or other activities involving sudden temperature changes, high-velocity water or submersion below shallow depth. Rinse in fresh water and dry after use in salt water.

But what exactly do these numbers mean? And what makes ATM water resistance ratings different from other kinds of evaluation standards, such as IP ratings? Read on to find out.

IP Ratings – Making a Splash in the Mobile Industry

In recent years, as more and more individuals have begun taking their smartphones and wearables to places where just a little water can cause huge problems, demand for water-resistant electronics has skyrocketed. As a result, a number of international standards have been put in place for testing water resistance, including the Ingress Protection (IP) rating established by the International Electrotechnical Commission (IEC).

A device’s IP rating consists of two numbers and is given in the format IPXY (i.e. IP67). X is the rating for physical ingress, or how resistant the device is to penetration by foreign solid objects such as dust, and ranges from 0 to 6. Y, meanwhile, represents the rating for liquid ingress, or how resistant it is to penetration by liquids under various conditions, and ranges from 0 to 8. Below are charts that summarize these protection levels.

SOURCE: IEC 60529 ed.2.2 “Copyright © 2013 IEC Geneva, Switzerland. www.iec.ch”²

The rating number assigned for each category indicates that the device being tested has met the requirements for each previous rating. For example, Samsung’s Gear S3 smartwatch, which has a rating of IP68, has passed the rating requirements for all six physical ingress levels and the first eight liquid ingress levels. In other words, under specific conditions, the Gear S3 can withstand accidental submersion up to 1.5 meters underwater for 30 minutes, as well as contact with harmful dust.

While a fitness band or smartwatch with an IP68 rating can be worn while jogging in the rain or doing the dishes, IP ratings do not take water pressure into account. Therefore, IP ratings are not indicative of a device’s ability to be used during aquatic activities such as swimming. This is where ATM ratings come in.

ATM Ratings – Water Resistance Under Pressure

While many manufacturers tend to follow IP ratings, some independently test their products to determine how much static pressure they can withstand when submerged. These pressure tests are measured in ATMs – which stands for atmospheres – and are converted to water depth to make the measurements easier to comprehend.

One ATM is equivalent to the static pressure exerted by static submersion in 10 meters of water. The higher the ATM rating, the deeper the product can go without being affected, as deeper water exerts more pressure. The basic ATM water-resistance levels are described below.³

Again, these ratings are for static pressure, meaning that if the device is resting still in a test chamber, it can tolerate pressure up to the rated value and will function properly upon its removal. Conversely, any application of dynamic pressure caused by movement of the wearer (such as diving into the water, for example) increases the pressure of water exposure. So, while a 3 ATM-rated fitness band could easily withstand rain, it might be damaged if sprayed with a powerful hose.

ISO 22810:2010 – The International Standard

The International Organization for Standardization’s (ISO) ISO 22810:2010 standard, meanwhile, specifies a detailed testing procedure that defines not only pressures but also test duration, water temperature and other parameters to provide a more accurate description of a watch’s water resistance.

Products are independently tested by the manufacturer under ISO test specifications. Those that meet the ISO 22810:2010 standard meet four requirements: water resistance to overpressure, water resistance at shallow depth, water resistance when strain is placed on the operative components and water resistance on exposure to thermal shocks.⁴ Therefore, products that adhere to ISO standard 22810:2010 are resistant to water during aquatic activities and may be used under conditions where water pressure and temperature vary.

With a water resistance rating of 5 ATM under ISO standard 22810:2010, Samsung’s Gear Sport and Gear Fit2 Pro are resistant to pressure at a depth of 50 meters, meaning the devices can not only stand up to the rain, but can also be worn during shallow water activities. This, along with the Speedo On swim tracking app,⁵ make the two new wearables ideal companions for any swim, whether tackling laps or going for a relaxing dip in the pool.

In summary, not all “water-resistant” devices are created equal. Therefore, it’s important to understand water resistance ratings to ensure your devices meet your needs and are appropriate for your lifestyle.

For more information about Samsung’s Gear Sport and Gear Fit2 Pro, click here. For more details about water resistance ratings, visit the websites of the International Electrotechnical Commission (IEC) and International Organization for Standardization (ISO).

¹ Gear Sport and Gear Fit2 Pro have a water resistance rating of 5 ATM (50 meters) under ISO standard 22810:2010 for wristwatches under specific conditions. This means that both devices are safe to wear while walking in the rain or showering, and may be used for shallow-water activities like swimming in a pool. However, the Gear Sport and Gear Fit2 Pro should not be used for scuba diving, waterskiing or other activities involving high-velocity water or submersion below shallow depth.

² All such extracts are copyright of IEC, Geneva, Switzerland. All rights reserved. Further information on the IEC is available from http://www.iec.ch. IEC has no responsibility for the placement and context in which the extracts and contents are reproduced by the author, nor is IEC in any way responsible for the other content or accuracy therein.

³ ATM ratings are not authorized by the ISO. Listed usage examples are guidelines only. The survivability of a device depends not only on the water depth, but also on the age of the sealing material, previous damage, temperature and additional mechanical stresses, among other variables.

⁴ Source: “Horology — Water-resistant watches” © ISO 2010

⁵ Speedo On comes pre-loaded on the Gear Fit2 Pro and will be available for download on Gear Sport.

The booth features three sections – an Atelier, Gym, and Workplace – that allow visitors to get their hands on products including Samsung’s newest wearables, the Gear Sport, Gear Fit2 Pro, and the updated Gear IconX, as well as its latest flagship smartphone, the Galaxy Note8. Fun and interactive exhibits showcase how the devices’ premium functions, seamless connectivity and intuitive designs introduce new aspects of convenience that become normal to users as soon as they experience them.

See how Samsung’s latest mobile offerings deliver your new normal in the photos below.

Samsung’s latest mobile offerings may be found at the center of the company’s IFA 2017 booth.

The new Galaxy Note8 features an immersive, 6.3-inch Infinity Display, an enhanced S Pen, and a best-in-class dual camera with Optical Image Stabilization.

An interactive display in the booth’s Atelier offers a breakdown of the Galaxy Note8’s advanced features.

A large display exhibits a ‘digital gallery’ of selfies that attendees have snapped with the Galaxy Note8 and decorated with fun stickers and animated text using the device’s S Pen.

IFA attendees put the Galaxy Note8’s IP68 water and dust resistance to the test by snapping selfies and dunking the device at the Portrait Pool.

The Galaxy Note8 boasts a wide array of compatible accessories, including various covers, wireless chargers and external batteries.

Attendees get hands-on with the new Gear Sport smartwatch, which features a sleek and versatile design, including a wide range of band options, and premium health- and fitness-management functions.

Samsung’s Gear Fit2 Pro, a water-resistant GPS fitness band, has been enhanced through partnerships with Under Armour and Spotify, and comes preloaded with Speedo’s best-in-class swim-tracking app, Speedo On.

Samsung’s update of its cord-free Gear IconX earbuds, which allow users to stream music from their phone and also function as a standalone music player, features improved battery life and a new integrated Running Coach with a voice guide that offers real-time updates on workout progress.

The Gear Sport’s dedicated fitness zone invites attendees to test out the smartwatch’s exercise-tracking functions properly: by strapping it on to take part in fun cycling and rowing competitions.

Attendees donning Samsung’s Gear VR with Controller take part in immersive intergalactic battle in the 4D VR Theater.

The booth’s Workplace section showcases various ways that enterprises can utilize Samsung’s latest mobile innovations, including the Galaxy Note8 and Galaxy Book, to streamline how they do business.

Samsung Electronics today introduced three new devices to its industry-leading wearable portfolio: Gear Sport, a sleek and versatile fitness-focused smartwatch that is water resistant; Gear Fit2 Pro, an upgraded GPS sports band with smart features; and Gear IconX, a second generation of the company’s groundbreaking cord-free earbuds. Samsung’s new Gear devices were designed to help consumers get the most out of their day, and help them live a healthy and well-balanced life.

The new Gear devices assist with a range of activities – from robust fitness tracking to nutrition and sleep monitoring, as well as motivational coaching as a lifestyle companion. By introducing new smart capabilities and easy-to-use features, and by partnering with leading names in tech and fitness, Samsung is helping consumers go beyond fitness and accomplish big things.

“At Samsung, we celebrate the everyday athlete – whether you’re going for a light jog, or training for your next triathlon. We have a long history of embracing choice and innovation, and our wearables are designed to help consumers of varying fitness levels meet their goals and aspirations. We want to help remove the stigma that fit can only mean one thing and that fitness trackers are complex and for only the most intense of workouts,” said DJ Koh, President of Mobile Communications Business, Samsung Electronics. “Our new Samsung Gear wearables help consumers ‘go beyond fitness’ and enjoy an active, balanced and fulfilled life in a smart and seamless way.”

As part of this updated line-up, Samsung created new capabilities for Gear Sport and Gear Fit2 Pro:

• Industry-Leading Water Resistance and Swim Tracking: An ideal companion for any swim – from laps to playing in the pool – these devices are 5 ATM¹ certified for water resistance. Now with Speedo’s latest swimming training app, Speedo On, the Gear Sport and Gear Fit2 Pro also allow you to easily track key swim metrics including lap count, lap time, stroke type and more.
• Top-of-the-line Heart Rate Monitoring: With improved accuracy, the devices offer advanced real-time heart rate monitoring. They help you continuously monitor your heart activity – whether it’s enjoying a stress-free nap or an invigorating cycling class.
• Premium Partnerships: Daily activity can be supplemented with updated Under Armour and Spotify partnerships. Both devices provide access to Under Armour’s fitness apps including Under Armour Record, MyFitnessPal®, MapMyRun® and Endomondo for activity, nutrition, sleep and fitness tracking functions – these apps provide users with a holistic picture of their health and fitness. Spotify’s Offline mode lets you listen to your favorite music online, offline or even without your smartphone so you can enjoy your favorite tunes regardless of location.
• Auto Activity Detection: Automatic activity detection built into the devices are in tune with your body and can recognize the following categories of activities: Walking, Running, Cycling and performing Dynamic Activities that could include dancing to basketball.
• Personalized Motivation: You can customize your own wellness plan with tailored goals and alerts.

Gear Sport: A New Versatile Smartwatch to Support an Active and Balanced Lifestyle 

Gear Sport is stylish, yet practical with a minimalistic, circular bezel, Super AMOLED 1.2-inch display and improved user interface that makes it easy to view information, even when on-the-go. With Gear Sport, users can work to achieve health and wellness goals, and receive nutrition management alerts and activity recommendations even when they are offline.

Designed with military-level durability, it can handle a wide-range of environments.³  With its sleek, ergonomic form that can be worn in a variety of colorful and easily changeable standard 20mm straps, it is perfect for any occasion so you can effortlessly transition from the gym to a night out with friends. Gear Sport will be available in Blue and Black and also includes Gear foundational functions:

• Control of Samsung IoT-enabled devices through Samsung Connect
• Act as a remote control, whether for a PowerPoint presentation or Samsung Gear VR headset
• Pay for goods with a flick of the wrist via Samsung Pay (NFC Only)⁴

Gear Fit2 Pro: An Advanced GPS Fitness Band

In addition to the new swim and heart rate monitoring capabilities, the new Gear Fit2 Pro features advanced built-in GPS tracking to capture your run or ride with accurate activity tracking. Gear Fit2 Pro’s Super AMOLED curved 1.5-inch display and a high-resolution color touchscreen make real-time updates and notifications easier to read. The all-new secure, ergonomic band is light weight and comfortable to use for all activities. Available in Black and Red, its versatile design also makes it a stylish accessory.

Gear IconX: Comfortable Fit, Cord-Free Earbuds

IconX cord-free earbuds let you effortlessly listen to your favorite music – making your daily commute more enjoyable and helping you get more from your workout. Music can be enjoyed on and offline by transferring songs from a Samsung smartphone⁵ or PC, or accessing your favorite tunes through Bluetooth connectivity. The earbuds are also your newest connection to Bixby.⁶ With a simple tap and hold of the earbud you can use your voice to control your music or your phone – without even having it in your hand.

The updated design comes in Black, Gray and Pink and is even more ergonomic and lightweight so they are effectively secure, comfortable and stylish to use. For the fitness enthusiast, the Gear IconX automatically tracks your running routines, and also features the standalone Running Coach function which can be activated by simply tapping the earbud to provide in-ear audio⁷ exercise status updates – in real-time and without your phone. With a fast-charging and improved battery life of up to five hours of music streaming or seven hours of standalone music playback, and up to 4GB of internal storage, you can enjoy a seamless and fully standalone music listening experience.

Get a first look at Samsung’s new Gear wearables in the official trailer below.

For more product information, please visit news.samsung.com/global or www.samsungmobilepress.com.

Samsung Gear Sport Specifications

Samsung Gear Fit2 Pro Specifications

Samsung Gear IconX (2018) Specifications 

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

¹Gear Sport and Gear Fit2 Pro have ISO 22810:2010 certification for wristwatches for 5 ATM rating of 50 meters (165 feet) under defined conditions of pressure, time, velocity and temperature. This means that both devices are safe to wear while walking in the rain or showering, and may be used for shallow-water activities like swimming in a pool or the ocean. However, the Gear Sport and Gear Fit2 Pro should not be used for scuba diving, waterskiing, or other activities involving sudden temperature changes, high-velocity water activities or submersion below shallow depth. Rinse in fresh water and dry after use in sea water.

²UUnder Armour’s MapMyRun, Endomondo and Under Armour Record for Gear devices are not supported in Bahrain and Saudi Arabia. Under Armour’s MyFitness Pal for Gear devices is not supported in Bahrain, Saudi Arabia and Kuwait.

³ Gear Sport and Gear Fit2 Pro are MIL-STD-810G certified.

⁴NFC support only. Service availability may vary by country.

⁵The Gear IconX is compatible with devices running Android 4.4 and above.

⁶Limited to Samsung devices with Bixby voice capabilities including Galaxy Note8, Galaxy S8 and Galaxy S8+.

⁷The Gear IconX voice guide supports nine languages including U.S. English, Chinese Mandarin, Spanish, German, French, Korean, Italian, Russian and Japanese.

The Speedo On tracking app measures key swim metrics including lap count, lap time and stroke type to easily track and incorporate swim achievements into personal fitness goals. Paired with the two new devices, consumers have options for what works best to complement their activity needs in the water; Gear Sport is a sleek and stylish smartwatch with premium features while the Gear Fit2 Pro is an all-new ergonomic fitness band with continuous heart rate monitoring and GPS tracking. The data from Speedo On is also compatible with Samsung Health, Samsung’s comprehensive fitness tracking platform, to deliver a broader picture of health and wellness information.

The new Samsung Gear Fit2 Pro features the Speedo On swim tracking app pre-installed, which is powered by Speedo’s expertly developed algorithm for optimum accuracy and seamless data transfer into the Speedo On web-based platform. Developed for data-driven fitness swimmers, the interactive swim tracking platform acts as a comprehensive training partner. It offers analysis of your swims and tracks your progress against your fitness goals, along with additional training programs, tips and advice tailored to you – developed by some of the world’s best coaches and athletes. Speedo On, also gives swimming a social dimension, allowing you to follow other swimmers, take part in challenges and share achievements. On both the Samsung Gear Sport and Gear Fit2 Pro the Speedo On app enables swimmers to complete time trials and get their SWOLF score (a swim efficiency measure).

“Our Gear customers have been looking for more water-resistant products, and now with the Speedo partnership and the Gear Sport and Gear Fit2 Pro, we are delivering the best experience to meet their demands,” said Kiseon Kim, Vice President of Wearable Product Strategy Team at Mobile Communications Business, Samsung Electronics. “As we look to meet the changing needs of consumers and their desire to track a range of activities and wellness factors – we are excited to bring these unique capabilities to consumers who love being in the water.”

“Speedo is committed to inspiring more people to get into the pool to achieve their fitness goals. Our collaboration with Samsung is the first of its kind and brings the very best of Samsung’s technological innovation together with Speedo’s swim expertise to provide fitness-focused swimmers with a completely new level of tracking,” said Rob Hicking, Brand Director at Speedo International. “We look forward to seeing what we can achieve together in the pool.”

About Speedo®

The world’s leading swimwear brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations and supporting swimming from grass-roots through to elite level.  In the 1920s Speedo made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo redefined swimwear again with Fastskin LZR RACER – the fastest and most technologically advanced swimsuit ever created. In 2015, Speedo launched the Fastskin LZR Racer X, the first suit engineered to help swimmers feel their fastest. Its development was made possible through analyses of the physical and psychological aspects of competitive swimming with over 330 elite swimmers.  Speedo is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.com. SPEEDO, the ARROW device, FASTSKIN, AQUALAB, RACING SYSTEM, BIOFUSE, SPEEDO ENDURANCE, SCULPTURE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents. The FASTSKIN³ cap, goggle and suit have worldwide design rights and patents pending. Speedo On is available on Android, iOS and web https://on.speedo.com.

About Speedo On

Speedo On is the new swim training platform from Speedo. Designed to improve the swimming experience and get more people swimming, more often. Users will be able to enjoy personalized recommendations to keep them on track towards their goals, motivated to carry on, and focusing on the best ways for them, personally, to be at their best.

Users will be able to:

• Set personal goals
• Share achievements with other swimmers
• Track their swims
• Analyze their swim fitness metrics
• Access workouts and training plans created by some of the world’s best coaches and athletes
• Consume content relevant to their personal goals and swimming performance
• Take part in challenges