▲ This beautiful Korean landscape known as the Awesome Savanna, one of the locations featured in the BTS music video ‘Spring Day’, was scouted by location manager Taeyoung Kim

An essential element to bringing a movie or TV show’s characters and narrative to life is the background that is shown behind them. When the location of the characters’ life and events are vivid, an audience is automatically more naturally drawn into the story. In essence, the perfect space can serve as a canvas on which a narrative is painted.

Taeyoung Kim is the first Korean location manager, who over the past 20 years has scouted many beautiful spaces for all kinds of classic productions. In his journeys to find the perfect spots, Kim’s Galaxy Z Fold3 has become his trusted partner, so Samsung Newsroom tagged along on Kim’s latest road trip to discover some new shoot locations with the help of Galaxy Z Fold3.

The Secret Formula to Scouting the Perfect Scene for a Shot

“All spaces have stories:” this is Taeyoung Kim’s philosophy. Kim understands that, wherever a place may be, it is drenched with the traces of the people who have been there over the ages. Kim’s job as a location manager is to discover the story that a space holds and then bring new value to that space. In order to find those special spaces capable of bringing a scene to life, he has traveled more than 800,000km – the equivalent of 20 journeys around the Earth – and accumulated more than 3 million photos for location scouting purposes.

As soon as Kim receives a scenario, he pictures the scenery he wishes to find in his head. After running through tens of thousands of different combinations in his mind, he begins to search for the right places. In the past, he would carry 7 to 8 atlases around with him at all times – to the point where they became torn and worn out. Then, he would have to take photos of each space using a heavy camera and subsequently have to get those photos printed for meetings. Luckily, with his introduction to Galaxy smartphones and Galaxy Z Fold3, these inconveniences are now a thing of the past.

Not only has Kim been able to switch out his heavy-duty camera for a high-resolution camera, but he has also been able to conveniently note, record and share potential locations using navigation, GPS and real-time location sharing on his Galaxy Z Fold3. Kim has been using Galaxy smartphones since the release of the Galaxy Note3, and these days harnesses the Galaxy Z Fold3 for his work. “With my Galaxy smartphones, I have been able to significantly cut down the time and cost it takes to discover a location,” said Kim. “I am now able to solely focus on the space and the scenario I am looking for by simply holding up my smartphone in one hand instead of having to carry around heavy equipment such as a camera and a tripod.”

Galaxy Z Fold3, the Perfect Partner for Taeyoung Kim’s Scouting Journeys

A location scouting trip is all about discovering the optimal place to match the scenario formed already in Kim’s head. To ensure a successful trip, Kim has a selection of essential items that he always keeps with him in his bag. The latest addition to this list of items is his Galaxy Z Fold3, which has replaced his previous duo of a Galaxy S21 Ultra and Galaxy Tab S7. In addition to his smartphone, Kim carries with him his Galaxy Book Flex Alpha, an external hard drive, a scenario book, a drone device, snacks for the trip and a distance measuring device.

Packing and transporting his equipment when heading out on scouting missions has become much simpler for Kim since he acquired his Galaxy Z Fold3. Thanks to the Galaxy Z Fold3, Kim is able to take photos of a location and examine them at a wide angle in a single frame using the device’s large screen, a functionality he previously enjoyed when using the ultra-wide lens of his Galaxy S21 Ultra. In addition, when it comes to exploring more precarious places, such as valleys or cliffs, with Galaxy Z Fold3, all Kim needs to do is hold up his smartphone. “Thanks to the small and lightweight nature of the device, as well as its high-performing camera, I can record the places I have visited without ever having to worry about missing a spot,” noted Kim. “The whole process has been made so much more convenient with the Galaxy Z Fold3.”

Furthermore, as Kim is reviewing an image on the expansive screen of his Galaxy Z Fold3, he is also able to make notes of any relevant information – such as location details, hazardous factors, usable space, dimensions and more – with his S Pen on the spot. This ability to take notes immediately on his smartphone has enabled Kim to capture any inspiration that comes to him when viewing a location as it happens. “Applying cinematic elements to a photo I have taken of a potential location requires some explanation,” explained Kim. “Being able to include figures or other images in these pictures makes it much easier for people to understand my train of thought; my Galaxy Z Fold3 and S Pen have come in extremely useful when it comes to sharing my location scouting images with cinematographers, art directors and producers.”

Once Kim has finished his ideation process and is ready to scout out a location, all that’s left is to embark on is the journey itself. With the Galaxy Z Fold3, all this means doing is entering the location into the navigation system – and off he goes.

In order to learn more about Kim’s location scouting process, optimized by the Galaxy Z Fold3, take a look at the ‘Voices of Galaxy’ video below.

Today’s younger generations, including Millennials and Generation Z (or ‘Gen Z’), are all about expressing their own unique personalities through the decoration of their diaries, their personal computing devices, their rooms – and even their phones. Since customization has become the norm these days, it is only natural that the Galaxy Z Flip3 5G has become the perfect vehicle for these generations, as the phone boasts a trendy design and allows users to differentiate their device through various methods of customization.

This October, Samsung Electronics provided even more ways for users to personalize their device with the unveiling of the Galaxy Z Flip3 Bespoke Edition, which allows users to express their own taste through combining different design elements. Users can also take this one step further with the new Galaxy Watch4 Maison Kitsuné Edition and Galaxy Buds2 Maison Kitsuné Edition, which have been created in collaboration with the trendy fashion brand Kitsuné.

The multifaceted ways one can decorate their Galaxy Z Flip3 5G have been growing in popularity due to their unique nature and direct relation to the user’s taste. However, if you’re a beginner in the phone decoration game, Samsung Newsroom is here to introduce four top tips for decorating your Galaxy Z Flip3 5G.

1. Make Your Phone a Fashion Statement With Colors That Pop Out

Thanks to its visually appealing design and varied color swatches, Galaxy Z Flip3 5G is a fashion item and accessory within its own right. Just as a pop of color can totally transform your OOTD, the Galaxy Z Flip3 5G can also serve as a unique highlight item thanks to the exciting range of shades it is available in, as well as the range of colorful accessories available that allow you to match your mood or style of the day, whatever the season. You can even choose from a range of Galaxy Watch straps and Buds cases to take your accessory matching to the next level.

2. Showcase Your Style – As Well as Your Support – With Stickers

Decorating using stickers has always been a common way for users to customize their diaries or other personal items, such as laptops. Following the release of Galaxy Z Flip3 5G, more users than ever before have been using stickers to decorate their phones, as Galaxy Z Flip3 5G comes in a range of colors¹ – including the chic Phantom Black shade, the warm Cream shade and the lovely Lavender shade – that allows it to serve as a canvas with which users can express their own individuality. Why not pick up some cute stickers to decorate your phone case and make it truly and uniquely your own?

Furthermore, in celebration of International Red Panda (Lesser Panda) Day this September 18^th, Samsung worked with Da-seul Jeong (Aeso), the creator of the character Ompangi, to create lesser panda stickers for phone decoration. This collaboration was undertaken to raise awareness of the protection of endangered animals, a category that unfortunately lesser pandas are part of. Through using such cute yet important stickers as these, users can customize their phones not only to show their style, but also to actively show their support for all kinds of causes.

3. Make Your Phone Truly Your Own, From the Inside Out

Previously, a user has been able to show off their personal style by using their phone’s home screen. But with Galaxy Z Flip3 5G, you can take this one step further and apply your unique personality to your phone case, as well, thanks to the wide range of accessories launched by Samsung through collaboration with a variety of movies, cartoons, sports teams and even food brands.

By checking out the ‘Featured Items’ page for accessories on the Samsung Members app, you can take a look at all kinds of accessories that are available thanks to these diverse collaborations; Knotted Donuts, Disney, Jill Stuart, Dragon Ball and more are among the brands Samsung has collaborated with so far.² From the wide range of collaboration accessories available, including smartphone ring grips, strap cases and clear case palettes, Samsung has created products that not only provide unique ways for users to express their style, but also ways for users to enjoy their phone with utmost convenience. These brand collaboration items are available for your Galaxy Watch, too, so that even when you aren’t holding up your smartphone, you are still able to showcase your true self whenever you want.

What’s more, the wider Cover Screen that comes with the Galaxy Z Flip3 5G provides even more screen real estate with which you can demonstrate your mood or interests – you can even decorate your screen with up to 15 images of your favorite animals, celebrities, characters or even your family members. While originally, the image shown on the Cover Screen would change automatically every time the screen was turned on, the recent One UI 4 update now lets you fix which images show up when according to your own preferences. Furthermore, a new color palette has been provided that lets you change your Home Screen, wallpaper and icons to suit your tastes, providing even more ways for you to express your own individuality.

4. Build Personality and Self-Expression Into the Very Design of Your Smartphone

If you are the type of person that enjoys a more minimal approach to decoration and prefers to leave the look of the phone the way it was when you first received it, then this custom-design approach might be perfect for you. Just because you enjoy a simple style doesn’t mean that your smartphone has to look like everyone else’s – and so with the Galaxy Z Flip3 Bespoke Edition unveiled this October, you can express your own tastes through the phone’s design itself. The Bespoke Edition offers two frame colors, black and silver, as well as five panel colors, blue, yellow, pink, white and black, which come together to provide a total of 49 design combinations.

Furthermore, just as some might switch up their style by changing their phone case, you can even switch the colors of the front and rear panels of your phone as you please thanks to the Bespoke Upgrade Care service, and the Galaxy Watch4 Maison Kitsuné Edition and Galaxy Buds2 Maison Kitsuné Edition provide even more subtle nods to decoration thanks to their witty yet simple design.

If you are not sure which colors make the perfect match for you, you can try out various combinations in person at your local Samsung Experience Store, or try out the combinations virtually in 3D at Samsung.com.

¹ Color swatches available for Galaxy Z Flip3 5G may vary by region or mobile operator.
²The availability of the collaboration accessories may vary by region or mobile operator.

Samsung Newsroom tested out the new, powerful Galaxy Watch4 and Galaxy Buds2, which together offer a tool for enjoying media content, a channel that connects you to the outside world, and a personal assistant that manages your schedule and your health.

[Question 1] Will the Galaxy Watch4 go well with any style?

A thinner design that’s seamless and flat and fits your wrist just right

▲ The Galaxy Watch4 series features two models: the Galaxy Watch4, featuring a minimalistic design, and the Galaxy Watch4 Classic, which features a ring-shaped bezel. The 40mm Galaxy Watch4 was used to create this guide.

A watch is an item that spends a long time on the user’s wrist. This means that a design that suits any situation or style is a must, whether it’s a casual day or a formal setting. For the Galaxy Watch4, Samsung Electronics applied a modern, stylish design with a ring shape, which is the most familiar watch shape.

The feeling of comfort was kicked up a notch with the Galaxy Watch4’s profile. Compared to the previous version, the watch has not only gotten thinner, but it also comes with a flat display that sits flush against the user’s wrist. The smooth form, created by the harmony of the screen, body and strap, amplifies the device’s ‘clean’ design. The matte texture of the device adds to its modern vibe.

When you want to clearly express your uniqueness, the simplest and most effective way is to change the watch strap. Samsung offers a colorful lineup of straps, so you can create your own unique style.

It’s also very easy to swap a strap. Simply slide the band’s spring bar to one side to remove the strap. To replace it, simply place the side of the strap without the spring bar into the lug and slide the spring bar inward to connect it. Unlike previous versions, in which strap size differed by lineup, the Galaxy Watch4 series’ straps are all standardized to 20mm.

[Question 2] How has the Galaxy Watch4’s Wearable Ecosystem expanded?

Featuring One UI Watch and Wear OS Powered by Samsung, the Galaxy Watch4 functions like it’s one with your smartphone

Because we use up to dozens of apps per day, the Galaxy Watch4 features even more enriched apps with a new unified smartwatch platform in collaboration with various industry leading partners. Tap the Google Play icon on the home screen and you’ll see various categories of apps, including ‘Applications from Your Phone’, ‘Recommended Applications’, ‘Audio Streaming’, ‘Clock Applications’ and more. You can quickly find the app you’d like to use.

▲ When downloading an app that connects to your Galaxy Watch4, your Galaxy Watch4’s name will appear alongside your smartphone’s name under the ‘Install’ button. When both boxes for the two devices are checked, the app will be downloaded on both devices at the same time.

The Galaxy Watch4 series comes with a new OS and One UI Watch, which adds more seamless experiences to the Galaxy ecosystem. When users install an app on their smartphone that is compatible with the Galaxy Watch4, the app will be automatically installed on their Galaxy Watch4 as well. If users block a call or message on their Galaxy Watch4, that call or message will be automatically blocked on their smartphone too. As such, changing app settings on one device will immediately cause the same changes to be made on the other device, creating a consistent user experience.

The Galaxy Watch4 also offers users a seamless camera experience. When users tap the icon for the app that acts as a camera shutter, their smartphone’s camera app will automatically open. The watch can be used as a viewfinder for the camera, which comes in handy when taking pictures from multiple angles. For example, let’s say you have to take a group photo with your Galaxy Z Flip3. Simply place the device down and use the camera viewfinder on your Galaxy Watch4 to frame your photo. After that, simply tap the button on your smartwatch to take a nice, natural photo.

Want to easily control music or videos that are being played on your smartphone? The Galaxy Watch4’s Media Control feature allows you to do just that. To access it, head to the Settings menu in the Galaxy Wearable app on your smartphone and choose Display. Once there, turn on the ‘Automatically open the media control’ feature. Once you’ve done that, the content you play on your smartphone will simultaneously play on your watch’s screen. You can also use this feature to change songs or adjust the volume.

[Question 3] How can I customize my Galaxy Watch4?

Make your watch your own with custom-made watch faces and detailed fitness data

Whether it’s with the messaging application, calendar or media player, the Galaxy Watch4 is there for your every moment. The device can be customized to fit your lifestyle. When you swipe left from the main screen, various tiles will appear. Tapping on that screen for a few seconds will enable editing. It’s very useful because you can arrange the order of the widgets by prioritizing the most frequently used ones in your daily life and instantly removing the ones you don’t use.

▲ If you choose the Galaxy Watch4’s AR Emoji watch face, you can use an emoji that is based on your face as your watch face. You can make your watch truly your own by customizing your emoji’s hair, outfit, accessories and more.

The watch face that users choose clearly expresses their unique characteristics. Tap on the home screen for a few seconds and you’ll see various types of watch faces appear. You can choose one of the premade options or tap the ‘Get started’ button to customize the watch face’s style, colors, complications and more. If you’d like to edit your selection more closely, you can open the Galaxy Wearable app on your smartphone and continue editing on a larger screen.

Many users who enjoy playing various sports and are interested in health know how important body composition is. Samsung has reflected this need by introducing a new Samsung BioActive Sensor in the Galaxy Watch4. Users can instantly measure various health indicators with a single sensor on their wrist.

To use it, launch the ‘Body Composition’ tile and tap the button to start measuring. Then, place your middle and ring fingers on the two buttons on the side to check your skeletal muscle mass, basal metabolic rate, body water percentage, total body fat and more. It’s good to not only understand your body on a deeper level, but also set up goals and manage your health by consistently taking measurements.

If you’d like to better understand your body and monitor your condition, then it would be a good idea to take a look at the Sleep function. If you go to bed wearing the Galaxy Watch4 with the Blood Oxygen During Sleep feature turned on, you’ll be provided with a detailed graph of your blood oxygen levels while you were asleep. If you snore often, then the Snoring Detection feature will come in handy as well. If you go to sleep with your watch with the feature turned on, the watch will not only detect and measure your snores, but it can also record them as well. Using this comprehensive health management feature, you can record your daily physical activities and keep yourself motivated.

[Question 4] Can the Galaxy Watch4 keep up with my busy day?

Usability has been significantly enhanced with processor, display and memory upgrades.

In order to support users’ various lifestyles, a smartwatch needs to offer a smooth and error-free user experience. The Galaxy Watch4 series delivers seamless usability by offering 10x better GPU performance than the previous version, as well as 20 percent better CPU performance and 50 percent better RAM. When scrolling from top to bottom or swiping right from the home screen, and even when using multiple apps at the same time, the watch functions smoothly without any glitches.

Because we look at our watch’s screen more than a dozen times per day, the resolution and definition of the display are important as well. The resolutions of the 44mm Galaxy Watch4 model and the 46mm Galaxy Watch4 Classic model have been enhanced to 450 x 450 pixels to offer a differentiated experience. In addition, the built-in memory for each model has been expanded to 16GB to enable users to store as many apps, songs and photos as they like. The watches support fast charging as well, which means that a full charge provides up to 40 hours of use, while a 30-minute charge provides up to 10 hours of use. With the fast-charging feature, you can use your watch all day without worrying about it turning off.

[Question 5] Can the Galaxy Buds2 accentuate your look like a piece of jewelry?

The lightest model in the Buds series yet, the Galaxy Buds2 fit perfectly in your ears with their compact size.

The Galaxy Buds2 have become even smaller and lighter to suit users’ dynamic lifestyles. Each earbud weighs just five grams, which makes the Galaxy Buds2 the lightest model in the Buds series so far. If you look at the glossy white case while it’s closed, you’ll notice a thin line of color that matches that of the earbuds. Unlike the exterior, the interior of the case is made of a matte material, accentuating the earbuds’ modern charm.

[Question 6] Are the Galaxy Buds2 comfortable for long-term use?

With multiple ear tip sizes and an earbud fit test, the Galaxy Buds2 are designed to fit snugly in your ears.

When you are traveling long distances or would like to concentrate on something, earphones are essential. The most important aspect when it comes to earphones is comfort. After all, if you’re wearing them all day, you want them to be as comfortable as possible. Samsung offers a total of three earbud tip sizes with the Galaxy Buds2, so you can choose the size that fits your ears just right.

After choosing the right ear tip size, it’s time to test them out. This is important because if you don’t wear earbuds properly, outside noise might be able to seep through. The Galaxy Wearable app’s Earbud Fit Test feature makes it easy to ensure a proper fit. Once you put the earbuds on and start the test, you’ll hear a short song. If the fit isn’t right, then the app will tell you to “Try adjusting your (left or right) earbud or changing the ear tip,” and it will show you how to put them on again. You can adjust the fit by changing the ear tip size or pushing the earbuds further into your ears. When the earbuds fit well, the words “Good fit” will appear on the screen. You can then enjoy the best sound quality.

[Question 7] From enjoying content to voice calls, how much has Samsung enhanced the Galaxy Buds2’s performance?

Utilize colorful features that can help you concentrate on sounds wherever you are.

Sometimes, when you’re taking public transportation or walking outside, you just want to focus on your music. The Galaxy Buds2’s Active Noise Cancellation feature blocks unnecessary noises to allow users to focus on listening to their favorite content. Using the Active Noise Cancellation feature when next to a busy road makes it possible to enjoy an immersive experience.

With the Galaxy Buds2, there’s no need to talk louder when making a call in a noisy place. That’s because the Galaxy Buds2 feature three microphones and a voice pick-up unit that remove noise so the person on the other line can hear you clearly even when you’re talking in a place with lots of wind or echo. If you usually use the Active Noise Cancellation feature, you can choose to turn it off if you don’t want to use it while talking on the phone. Open the Galaxy Wearable app on your smartphone and turn on ‘Use Ambient sound during calls’. If you usually use the Active Noise Cancellation feature, the earbuds will switch to ambient sound mode to enhance your phone calls with sound that feels natural.

For those times when you want to listen to music while working or when you don’t want to miss an announcement when using public transportation, it’s a good idea to customize your earbuds’ noise controls and decide just how much ambient noise you’d like to hear. If you head to ‘Earbuds settings’ in the Galaxy Wearable app on your smartphone, you’ll be able to calibrate how much ambient sound you’d like to hear through each earbud. You can also adjust the softness or clearness of the ambient sound, which can be useful adjustments for different situations.

There’s also a feature that allows you to adjust the volume to your liking while watching content. To do so, go to the Galaxy Wearable app’s Labs menu and turn on ‘Double tap earbud edge’. To lower the volume, double tap the edge of the left earbud. To raise the volume, double tap the edge of the right earbud. This will be easier to understand if you imagine yourself tapping on the tragus in the inner part of your ear. This feature can be useful throughout your day, as it allows you to easily control the volume without taking out your smartphone.

[Question 8] How has Samsung strengthened the Galaxy Buds2’s connectivity within the Galaxy Ecosystem?

Enjoy smooth transitions between devices with Auto Switch, and connect the Galaxy Buds2 to the Galaxy Watch4 to customize settings.

If you use various Galaxy devices, such as a smartphone, smartwatch and tablet, then Auto Switch, which allows the Galaxy Buds2 to automatically alternate between devices, can be very useful. With this feature, the Galaxy Buds2 can be instantly paired to each Galaxy device without having to go through the hassle of connecting or disconnecting the earbuds from each one. Let’s say you were watching a lecture on your Galaxy Tab when someone called you on your Galaxy Z Flip3. In that case, your Galaxy Buds2 would automatically switch to your smartphone to allow you to take the call. After the call, the earbuds would switch back to being connected to the Galaxy Tab, so you could continue what you were doing without interruption.

You can also adjust Galaxy Buds2 settings on your Galaxy Watch4. Simply launch the Galaxy Watch4’s Buds Controller app and you’ll be able to view your earbuds’ status and adjust various settings. You can turn noise cancellation on or off, change touch control settings, and even view how much battery your earbuds have at any time, allowing you to enjoy a smarter wearable experience.

Samsung’s high-tech, innovative tests include environmental chamber, water resistance, S Pen usability and folding test. Environmental chamber tests ensure that features, such as video playback, and components, like cameras work properly in a variety of climates — from dry to humid, and hot to cold. Water resistance tests establish the high quality of the very first water-resistant foldable smartphone by even testing in different folding positions, including Flex mode. With S Pen drawing tests, Samsung ensures the performance of the digitizer underneath the foldable display including where it folds. And to ensure that the new foldables live up to their namesake, the Galaxy Z series devices undergo rigorous folding tests to outlast 200,000¹ folds — or around five years of use if folded and unfolded 100 times a day. The enhanced folding tests reflect actual user patterns in real-world scenarios such as folding and unfolding using both hands.

Take a look at the video below for a behind-the-scenes look at some of the testing procedures Samsung uses to ensure that the latest Galaxy Z series devices meet the highest standards possible.

¹ These results were backed by Bureau Veritas, the world leader in testing, inspection and certification services.

Take a look at some of the ways you can upgrade your #OOTD and keep up with the trends this fall/winter with the Galaxy Z Flip3 5G’s accessories.

Check out the slides below to learn more.

Galaxy Z Flip3 5G’s 1.9-inch Cover Screen comes packed with a range of awesome new upgrades that give you total control of your favorite apps and features — all without having to flip your phone open. From support for new widgets to scrolling through messages, here are some of the ways style meets usability with Galaxy Z Flip3 5G’s Cover Screen.

Transform Your Cover Screen to a Wallet With Samsung Pay

With Galaxy Z Flip3 5G, paying for your morning coffee with Samsung Pay is as simple as flicking your thumb. Simply swipe up on your Cover Screen to bring up Samsung Pay, tap your phone to the payment system and you’re all done and ready to go about your day.

Check Your Notifications With a Single Glance

With the ability to scroll through all your notifications, Galaxy Z Flip3 5G’s Cover Screen makes it easier and faster to see messages from friends and find the information you’re looking for — all without ever opening up your phone.

Say you’re meeting up with friends at an art gallery — Galaxy Z Flip3 5G’s larger Cover Screen lets you see 4 lines of message text and allows you to scroll through up to 8 lines of text so that you won’t miss any of the important information regarding where to meet up.

Control Your Favorite Apps From the Cover Screen

Galaxy Z Flip3 5G’s Cover Screen gives you more control over your smartphone with powerful widgets for 8 native apps. Users can change up their song choice, check the weather and even check their class schedule without needing to unfold the device.

The Buds Controller widget lets you toggle between Active noise canceling, Ambient sound and Off modes, as well as block or unblock Buds Touch control. If a great idea for that next vlog episode strikes you all of a sudden, you can easily record your thoughts with the Voice Recorder widget right from the Cover Screen. Other widgets available include music, weather, today’s schedule, next alarm, Samsung Health and timer.

Sync Your Devices’ Clock Faces With Style

Thanks to the enhanced capabilities of Galaxy Z Flip3 5G’s Cover Screen, you can sync up your Cover Screen and Galaxy Watch4 with matching clock faces. Even when you change up your daily style, you can still sync your look by changing the Cover Screen on your Z Flip3 5G and Watch4 to match your outfit. Whether you choose one of Samsung’s iconic, interactive Galaxy watch faces, or customize your clock with images from your gallery, you’ll be sure to find a way to express yourself that is truly your own.

Express Yourself Right From Your Cover Screen

Thanks to a variety of customization options, you can explore true self-expression and make your Galaxy Z Flip3 5G as unique as you are. With the new Cover Screen, you can choose up to 15 images to set as your wallpaper, and it will display a different image every time you turn on your device. Whether you choose incredible memories from a vacation with friends, or a silly GIF that makes you laugh, the Cover Screen is the perfect blank canvas with which you can share all facets of your personality.

Capture Every Moment With Just One Hand

With Quick Shot, you can capture selfies on the fly without having to open your device. Once Quick Shot is activated, simply swipe to switch between photo and video mode to capture content for your social media feed. For those group shots at the beach with friends, you can also swipe up to change to the ultra-wide camera. Not only is it now easier to take photos with one hand, but the rear camera also delivers images with impeccable quality that are instantly ready for sharing with your followers on social media.

With its compact form, the Galaxy Z Flip3 5G is designed to fit perfectly in your hand. Its various color options and large Cover Screen enable users to express their individuality, while features like Flex mode and Multi-Active Window take multitasking to the next level.

What are some of the ways that users can customize this attention-grabbing device to make it their own? How can they take full advantage of the foldable smartphone’s ‘hands-free’ experience? After spending some time with the device, Samsung Newsroom decided to answer those questions and more by putting together this quick user guide for those who want to get 120 percent out of the Galaxy Z Flip3.

[Question 1] What’s new with the trendiest Galaxy Z Flip3 yet?

What stands out the most at first glance is the Galaxy Z Flip3’s Cover Screen. The 1.9-inch Super AMOLED display is about four times larger than the previous version. The model boasts a simple exterior that incorporates the Cover Screen and camera into a single area. The exterior of the smartphone features a simple and soft two-tone look, along with a unique coating that makes the design appear even more sophisticated. The black part is glossy, while the colored part is matte. When holding the smartphone, the power button can be reached with user’s thumb, making it easy to utilize the Cover Screen and its various features, even when the device is folded.

Samsung went to great lengths to refine the Galaxy Z Flip3’s form. The result is a design that not only looks soft, but feels soft as well. The front, back and sides have all been meticulously polished. The Hideaway Hinge, which allows users to flatten or fold the smartphone at various angles they want, is even slimmer than the previous version. The Galaxy Z Flip3 is designed to protect the hinge against dust and external particles, without compromising its beautiful design.

Various color options and accessories that are suited to users’ unique tastes add to the Galaxy Z Flip3’s external charm. With a total of seven colors¹ – phantom black, green, lavender, cream, pink, white and gray – users have plenty of options to choose from. For those who enjoy decorating their phones, Samsung Electronics recommend taking a look at the device’s accessory lineup, which was launched in collaboration with various famous brands. Users can add various accessories for the device’s clear case, including a ring phone grip, a strap case, and various palettes.² Users can apply these accessories to decorate their Galaxy Z Flip3 in a way that’s cute and unique.

[Question 2] How can you customize and use the much larger Cover Screen?

The Cover Screen of the Galaxy Z Flip3 has evolved from a means for displaying information like the time and date into a blank slate that can be used to show off user’s unique style. By accessing the Cover Screen’s Options menu under Settings, users can choose from a variety of clock types, wallpapers and colors. They can also select a photo or GIF from their gallery to make their Cover Screen their own.

The Cover Screen features all-new features to go with its larger size. Without having to unfold the phone to use the Main Screen, users can enjoy various features using the power button, the volume button, or by simply tapping on the screen. One of the most noticeable features allows users to check their notifications. Users can use the Cover Screen to check their messages and app notifications by pressing the power button and swiping to the right. Tap the screen to view up to eight lines of messages and notifications, and tap on ‘Open Application’ at the bottom if you’d like to use the app on the Main Screen right away.

Users can also customize the frequently used widgets that appear on the Cover Screen. Swiping screen to the left allows users to view various types of widgets, including options for music, the weather, their earphones, voice recordings, and more. By setting up the Galaxy Buds2 widget on the Cover Screen, you can easily activate the earbuds’ Active Noise Canceling (ANC) or Ambient Sound modes.

The features of the Cover Screen don’t end there. Swipe down and you’ll see a pop-up window that allows you to toggle between sound modes and adjust the brightness of the Cover Screen. Swipe up to see a list of cards you’ve registered with Samsung Pay. You also have the option to make payments offline right away using the power button’s fingerprint recognition function.³

The Quick Shot feature comes in handy when you have no time to unfold the smartphone and open up the camera. Quickly press on the volume button twice to trigger the shutter. You can also adjust the angle using the Cover Screen. Simply show your palm to the camera or press the volume button to take photos.

[Question 3] The foldable advantage: What’s so convenient about folding?

With its built-in hinge, the Galaxy Z Flip3 provides a foldable experience that doesn’t come with typical smartphones. Users can use their hands freely when the device is folded, without a stand, so they can truly enjoy a hands-free experience. The Galaxy Z Flip3’s Flex mode, in particular, offers users an even more convenient foldable experience.

Flex mode splits the screen when the phone is folded at certain angles. For example, Flex mode enables users to perform various other tasks while video calling using apps like Google Duo, or when watching clips on YouTube. Even if an application does not support Flex mode, users can manually set it to be used in split screen by going to Settings → Advanced Features → Labs and accessing the Flex mode panel.

With the Galaxy Z Flip3, you no longer have to worry about your hands shaking when you’re taking a selfie. Simply open the camera and fold the phone to easily take photos and videos. The Auto framing feature, which can be activated with a tap of the button in the bottom-right corner, is particularly handy when taking videos. Auto framing adjusts the format for taking photos and videos automatically according to the location and the number of people or objects in frame. If both the user and the subject of the photo want to view a preview of the video at the same time, all the user needs to do is tap the Dual Preview button at the top right hand corner of the screen.

[Question 4] What’s multitasking like with the Galaxy Z Flip3?

Say you’re watching a video and you find yourself wanting to look up something from the video and also reply to your friends’ messages. Multitasking support has become a must for smartphones, and this is where the Galaxy Z Flip3’s Multi-Active Window feature truly shines. With the Galaxy Z Flip3, users can take part in up to three different activities at the same time using the device’s Drag & Split function. While using an application, simply activate the Edge Panel on the righthand side and drag the two other apps that you need to use. You can adjust the size of the apps’ windows using the divider.

If you have a certain combination of apps that you frequently use, use the App Pair feature to launch them faster. All you need to do is tap the three dots in the middle of the app divider, and then tap the icon on the right. Tapping on the app combinations you’ve saved in the Edge Panel will instantly activate the exact same split screen. If an application does not support multiple windows, you can activate it yourself by going to Settings → Advanced Features → Labs.

The annoying lag that users used to experience when quickly switching between screens has also been reduced. Furthermore, you can enjoy an adaptive refresh rate up to 120Hz by going to Settings → Display → Motion Smoothness, and selecting the ‘Adaptive’ option. Selecting ‘Standard’ will fix the refresh rate at 60Hz, which can help preserve battery life.

[Question 5] Is the Galaxy Z Flip3 safe to use when you’re out and about, or when caught in unexpected weather?

Durability is a must when it comes to comfortably using smartphones regardless of location or weather. While the exterior of the Galaxy Z Flip3 is thinner and lighter than the previous version, it is much more durable when it comes to external shocks. This is because the materials that were used to cover the smartphone, including Armor Aluminum and the tempered Corning^® Gorilla^® Glass Victus, are not easily damaged. This makes the smartphone less susceptible to damage, including bends and dents, which allows users to comfortably use their device without worrying about what would happen if they accidentally dropped it.

Users can enjoy peace of mind when using the Galaxy Z Flip3 even during unexpected weather. This is because the Galaxy Z Flip3 comes with an IPX8 rating for protection against liquid damage, which means that it can withstand being submerged in up to 1.5 meters of water for up to 30 minutes. This allows users to do things like take selfies in water and watch videos even when they’re caught in the rain.

The Galaxy Z Flip3 checks every box in terms of delivering key smartphone features, while serving as a fashion accessory at the same time. This makes the Galaxy Z Flip3 the optimal choice for users who want to make their lives more vibrant or add a splash of color and convenience to their lives.

¹ Available colors may vary by region

² Available accessories may vary by region

³ Purchase options for Samsung Pay may vary by region

Following their release last month, reviewers around the world have had their say on the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, bringing attention to their cutting-edge designs, multitasking capabilities and improved durability.

Check out the quotes below to see what leading tech reviewers are saying about the latest innovations in the Galaxy Z series.

For those looking to get a closer look at the much-anticipated products, the wait is finally over. Take a look at the video below for a hands-on unboxing of the Galaxy Z series Thom Browne edition, and experience the unique collaboration for yourself.

Featuring a 7.6-inch Dynamic AMOLED 2X Infinity Flex Display, Galaxy Z Fold3 5G offers rich and immersive viewing and gaming experiences you can enjoy no matter where you are. Equipped with versatile multitasking features, the device empowers you to get more done on the go. And with improved durability, Galaxy Z Fold3 5G gives you peace of mind throughout the day.

Check out the card news below to learn more.

With its immersive screen, S Pen, reassuring durability and productivity-enhancing features, who wouldn’t be eager to give the Galaxy Z Fold3 a try? Hesitation on the part of users who haven’t used foldables before is understandable though, given the device’s range of cutting-edge features.

For those users who are unsure of how to get the best out of foldable devices, Samsung Newsroom has taken an up-close look at the device and how best to use it. Check out the user guide below to learn more about what it is like to use the Galaxy Z Fold3, including the device’s comfortable grip, innovative features and newly added S Pen, which is being included with a foldable phone for the first time ever.

Question 1] Will users with smaller hands be able to use the Galaxy Z Fold3 comfortably?

The Galaxy Z Fold3 is lighter, thinner and narrower than its predecessor, giving it a more comfortable grip and better portability. The phone’s horizontal width when folded is 67.1mm, which is a 0.9mm reduction on its predecessor. This means the phone provides a comfortable, snug grip even for those with smaller hands.

The fingerprint scanner on the Galaxy Z Fold3 is also mounted at the point where the thumb touches the device, which allows for more convenient use of the device’s large cover screen. This means users no longer have to place their fingers on the screen to unlock the phone. The top, bottom and sides of the phone were also designed with bold, clean lines to provide smoother usability.

Question 2] How durable is the Galaxy Z Fold3 in practice?

With its significantly enhanced water resistance, users can use the Galaxy Z Fold3 with confidence regardless of where they are or what the weather is like. The phone has a water resistance rating of IPX8,¹ which means it can withstand submergence in fresh water that is up to 1.5m deep for up to 30 minutes. This means you can relax when using the Galaxy Z Fold3 to check your map app for directions while you’re out a drizzly day, or when you’re looking up recipes with wet hands.

And the Galaxy Z Fold3’s unwavering durability gives you further peace of mind. The new protective films on the phone’s main displays, for instance, increase screen durability by 80 percent compared to its predecessor. The device also includes ‘Armor Aluminum’ and enhanced ‘Corning^® Gorilla^® Glass Victus’, which are some of the strongest materials ever used in smartphones.

With this new resilience, you no longer need to worry much about your phone getting scratched when you put it into a small bag with other items. Likewise, you can feel confident keeping your phone in your pocket with other items so that you have it on hand right away when you want to make calls or take photos.

Question 3] Is the large Main Screen really useful for viewing things?

The Galaxy Z Fold3’s large, 7.6-inch Main Screen really shines when it comes to watching videos, with the phone utilizing an Under Display Camera (UDC) to deliver a notch-less, immersive viewing experience. UDC is achieved by including light absorbing pixels in the camera area to increase light transmittance and manage the distance between pixels. What’s more, thanks to the phone’s screen being about 29 percent brighter than that of its predecessor, it can be seen clearly outdoors and in bright sunlight without the need to shade or cover the screen.

In addition, the Galaxy Z Fold3 has a refresh rate of 120㎐ for both its Main and Cover screens, leading to a smooth experience when scrolling or playing media. When in places where it is more convenient to use the phone’s Cover Screen, like on congested public transport, this allows users to comfortably view news articles and other media while enjoying smooth, uninterrupted transitions.

Question 4] How does one best use the Galaxy Z Fold3’s various productivity-enhancing features?

With ‘Multi-Active Window’ splitscreen capabilities, Galaxy Foldables have long been helping users enhance their productivity. This feature allows users to do things like check their schedules while reading e-mails and navigate to the location of a meetup while talking to friends on messenger, among other things.

Now, the Galaxy Z Fold3 has added the ‘Task Bar’ feature to help users move quickly and conveniently between apps. Not only does this allow users to launch the app that they use most often without navigating to the home screen, but it also enables them to open their most-used combination of apps all at once.

‘Flex Mode panel’, which users can use after partially folding the Galaxy Z Fold3, is another new feature. Navigate to the Labs menu (Settings → Advanced Features), and then select the ‘Flex Mode panel’ option to turn this mode on. From there, when users launch an app that is compatible with the Flex Mode panel feature, a panel will automatically appear through which they can capture, and adjust brightness and volume. This feature removes the need to open the phone fully to adjust these settings, and is especially useful for when the volume suddenly increases, when users want to capture their screens, or when their screen brightness suddenly dims.

Question 5] Which camera features are exclusive to the Galaxy Z Fold3?

Now it’s time to use the Galaxy Z Fold3’s camera to take epic pictures. ‘Capture View’ on the Galaxy Z Fold3 allows users to view, delete, and share the pictures they have just taken without going into the Gallery app.

After launching the camera, click the capture view icon in the upper-left of the screen. If users take pictures while the icon is illuminated, they will be able to check the pictures they just took on the left half of the screen. Pressing and holding on a picture allows them to conveniently delete or share images, which comes in handy for both getting rid of the poor shots and sharing the good ones with friends. In addition, this is of great help when trying to capture the perfect picture of fast-moving subjects, such as children, pets or people playing sports.

Question 6] What are some benefits of combining the S Pen with the larger screen?

The Galaxy Z Fold3 is the first foldable phone to support the S Pen. Users can use the S Pen to draw or take notes by hand, thus further enhancing their productivity.

To take notes while watching online lectures or videos in Flex Mode, simply launch Samsung Notes by double tapping the lower half of the screen while holding down the button on the side of the S Pen.

Characters that are difficult to type on a keyboard, such as Chinese and Japanese characters, are also easy to enter with the S Pen. What’s more, if users press the text conversion button before they start writing, their handwritten notes will automatically be converted into typed text. Two types of S Pen are set to be released: the ‘S Pen Fold Edition’, which can be used exclusively on the Galaxy Z Fold3, and the ‘S Pen Pro’, which has built-in Bluetooth and can be used with certain tablets.²

And the cutting-edge features and usability don’t stop there. In order to provide the best possible folding smartphone experience, Samsung Electronics is constantly working with a range of partners to develop apps that are optimized for the large screen of the Galaxy Z Fold3, such as ‘Microsoft Teams’, ‘Microsoft Office’ and ‘Google Duo’.

Do you want to improve your efficiency while adding unique and enjoyable experiences to your day-to-day life? If so, the Galaxy Z Fold3 could be an answer.

¹ The IPX8 rating is based on test conditions of submersion in up to 1.5m of freshwater for up to 30 minutes. Devices that carry this rating are not advised for beach or pool use and are not dust-resistant.

² S Pen sold separately. Only the Galaxy Z Fold3 Main Screen has S Pen capability, and it is only compatible with the S Pen Fold Edition and S Pen Pro. All other S Pens and stylus pens not designed for the Z Fold3 (including those made by other manufacturers), and may damage the screen.
The S Pen Pro is compatible with S Pen-supporting devices (Z Fold3, S21 Ultra, Galaxy Note series, Tab S7 FE, Tab S7 and S7+, Tab S6 Lite, Tab S6, Tab S4, Tab S3, Tab Active Pro, Tab Active3, Tab Active2, Tab Active, Tab A 8.0 2019 with S Pen, Tab A 10.1 2016 with S Pen, Tab A 9.7 with S Pen, Tab A 8.0 2015 with S Pen, Note Pro – 12.2, Note 8.0, Note 10.1 2012/2014, Galaxy Book Pro 360, Galaxy Book Flex2, Galaxy Book Flex S Pen, Galaxy Book Flex 5G, Galaxy Book Flex α S Pen, Galaxy Book 10.6, Galaxy Book 12.0, Chromebook Plus V2, Chromebook Pro, Notebook 7 spin, Notebook S51 Pen, Notebook 9 Pen, Notebook 9 Pro)

Sound is about personal preference, meaning that even the experience of listening to the same song can give people varying levels of satisfaction. While the purpose of earbuds is to reflect sounds as accurately as possible, an equalizer feature that tailors frequencies to users’ preferences can lead to a richer listening experience.

This year, Samsung launched the Galaxy Buds2, which are packed with optimal performance capabilities in addition to being both compact and lightweight. The fine-tuning of the equalizer in the Galaxy Buds2 was done in collaboration with famous musician Charli XCX to ensure the earbuds would deliver a broad range of truly refined sound options.

Newsroom met with the developers of the Galaxy Buds2 to hear about their collaboration with Charli XCX and the exciting, tailored sound provided by Samsung’s newest earbuds.

Authenticity of Sound – A Message From the Galaxy Buds2 to Users

▲ (from left) Byungmin Lee, Kihun Kim, Yunjin Ham, and Saejin Cha, the developers and marketers for the Galaxy Buds2 from Samsung’s Mobile Communications Business

Samsung has set a new standard for advanced wireless earbud performance with the launch of each new product in the Galaxy Buds series. It has also strived to provide other advanced specs that are typical to great earbuds. Thanks to these efforts, the Galaxy Buds series has received rave sound quality reviews from audio enthusiasts. “In addition to being designed to provide excellent sound quality by default, the Galaxy Buds2 are also meticulously designed to suit users’ varied preferences,” said Kihun Kim. “We wanted an increasingly broad range of people to benefit from such advantages.”

▲ Yunjin Ham from the Digital Marketing Group at Samsung’s Mobile Communications Business

The Galaxy Buds2 developers collaborated with a prominent artist, Charli XCX, whose musical prowess and strong social media presence made her the ideal candidate for the project. “We wanted to bring in a musician who really connects with the public,” related Yunjin Ham. “We also thought that Charli XCX’s fashionable, creative vibe was a great fit for the sound of the Buds2.”

Generally, experts review products after their launch. This time though, the developers consulted with the artist from the development stage. “We asked the artist to try the Galaxy Buds2 out at an early stage and then worked with her to improve the products in such a way that they would do the music they were playing justice,” explained Saejin Cha.

Collaborating With Charli XCX for Enhanced ‘Bass Boost’ and a Fine-Tuned Equalizer

▲ Kihun Kim from the Audio Group at Samsung Electronics’ Mobile Communications Business

People have their own preferences when it comes to listening to music, with some preferring crisp treble and others prioritizing powerful bass. The equalizer feature therefore brings even more enjoyable listening experiences to users by allowing them to emphasize their favorite parts of the sound.

The Galaxy Buds2 provide six equalizer modes – ‘Normal’ (which provides an effect that is close to the original sound), ‘Bass boost’, ‘Soft’, ‘Dynamic’, ‘Clear’ and ‘Treble boost’. Bass boost mode, in particular, was optimized through the collaboration with Charli XCX. “Charlie XCX was very satisfied with the Galaxy Buds2,” related Kihun Kim. “She said that she especially liked the powerful sound of the Bass boost mode, but that it’d be nice if each sound could be more clearly distinguished. We took her feedback and fine-tuned the equalizer so that Charli XCX’s voice stood out and was complemented by the rich bass.”

▲ Charli XCX wears the Galaxy Buds2 while shooting the music video for her new song ‘Good Ones’.

More recently, Samsung and Charli XCX have continued their collaboration remotely. Charli XCX has also provided input on the color and design of the earbuds, and has suggested that she wants to wear the Galaxy Buds2 in her new music video, which will be released on September 2. “The bass and vocals are mesmerizing in Charli XCX’s new song ‘Good Ones’,” related Yunjin Ham. “I would like to recommend that users turn on the Galaxy Buds2’s Base boost mode when listening to this song.”

And the developers have shared other equalizer tips to help users further enrich their listening experiences. They recommend that users utilize Normal mode when listening to most kinds of music, including pop songs, and that they employ Treble boost mode when they want to accentuate a singer’s voice. When users are listening to chamber music or want to focus in on a single instrument during a solo, they should try the Clear mode, while Dynamic mode is recommended for orchestra music. “Sound is all about each individual’s tastes,” said Kihun Kim. “So, rather than setting a default standard for which mode the user should listen to, it’s better to let the user pick their favorite mode. It’s a good idea for users to listen to various songs in a single mode to find out which one they prefer too.”

The Secret of Exceptional Sound Quality: Harman Target and the 2-Way Speaker

The fundamental role of earbuds is to deliver audio that is as close as possible to the original sounds they are playing back. For the Galaxy Buds series, the world’s biggest audio company Harman International sets the standard as far as sound quality with its Harman in-ear target curve. The goal of the Harman target is to deliver sound of a quality that is on par with what would be delivered by high-end loudspeakers in an ideal listening environment. “The Harman target is the result of research that is being done over an extended period of time to find the ideal sound spectrum for users,” explained Kihun Kim. “The Galaxy Buds2 deliver the experience of listening to a Hi-Fi audio system in an earbud form factor.”

▲ Byungmin Lee from the Advanced TWS Lab at Samsung Electronics’ Mobile Communications Business

It is the 2-way driver in the Galaxy Buds2 that allows them to deliver highly balanced sound – from dynamic bass to clear treble. The developers came up with the compact 2-way driver in order to maintain driver performance while also making the solution small enough to fit into compact earbuds. “Usually, you need big drivers for excellent performance,” said Byungmin Lee. “But we were able to maintain performance while not only utilizing small parts, but also striking a balance between design and function.”

In addition to delivering refined sound quality, this also makes the sound of videos even more vivid. The developers also checked how well narrated content like audiobooks was being delivered by the Galaxy Buds2, with Byungmin Lee giving some useful tips. “It’s a good idea to use Treble boost mode when listening to content that is mainly comprised of speaking, such as TV and variety shows, and YouTube videos,” related Lee. “For media that is comprised mainly of special effect sounds, such as ASMR, users should use the Clear or Dynamic modes to enhance their experience.”

Enjoy Great Sound for Longer With Outstanding Comfort and Connectivity

▲ Saejin Cha from the Wearable Product Planning Group at Samsung Electronics’ Mobile Communications Business

The fact that users often wear wireless earbuds for extended periods of time means that comfort is of the utmost importance. The developers have therefore worked to make the Galaxy Buds2 earbuds as light and comfortable as possible so that users won’t experience any discomfort whatsoever, even when wearing the earbuds for extended periods. “The ‘Galaxy Earbud Fit Test’ feature has recently been added to the Galaxy Wearable app,” reported Saejin Cha. “This allows users to check whether they are wearing their earbuds correctly or not.”

With the increasing frequency of online meetings and lectures, microphone performance has had to evolve as well. The developers harnessed machine learning to remove static noise and enable the microphone to deliver the user’s voice more clearly. Connectivity has been improved in the Galaxy Buds2 as well, with the earbuds being compatible with all kinds of devices, including smartphones, PCs and tablets.

The Galaxy Buds2 also deliver a compact design while not compromising on their stellar performance. By delivering a host of refined equalizer modes, these earbuds are set to raise the bar as far as outstanding listening experiences. On her aspirations regarding the Galaxy Buds2, Yunjin Ham said, “We’ll keep working hard to establish the Galaxy Buds as the sound delivery standard among artists who are making music.”

Global artist and collaborator Charli XCX has also highlighted how the Galaxy Buds2 allow users to adjust their own audio settings and be drawn into the music even further. For more on her collaboration with Samsung, check out the interview below.

Starting from August 31,¹ One UI 3.1.1 will also be made available on Galaxy Z Fold2 5G, Galaxy Z Flip 5G and Galaxy Z Flip. Samsung’s Galaxy Fold, launched in 2019, will also receive the update around a week later. Read on to learn more about One UI 3.1.1 and the new experiences it is set to bring to foldable users.

Drag & Split

Want to compare prices while shopping online? With Drag & Split, you no longer need to open up a new tab and switch back and forth constantly between windows. The feature lets you simply drag the link you want to check to the edge of your screen and open it in a new window to be viewed simultaneously.

Drag & Split works with many of your favorite apps, including Samsung Internet, Samsung Notes, My Files, Messages, MS Office, OneNote, OneDrive and more

Step-by-step guide: Press down on the link you want to open > Drag the link to wherever you want to on the edge of your screen to open a new window.

* Feature is available on devices Galaxy Z Fold3, Galaxy Z Fold2, Galaxy Fold, Galaxy Z Flip3 and Galaxy Z Flip.

Multi-Active Window and Natural Window Switching

Multi-Active Window lets you use up to three apps simultaneously on your screen, all arranged in your preferred layout. In One UI 3.1.1, you can also adjust both the height and the width of the app windows to suit your needs.

For apps without built-in support: Go to Settings > Click Advanced Features > Go to Labs > Click on Multi Window for all apps

When it comes to changing the layout of your apps to your preferred style, Natural Switching makes transitions more responsive and intuitive. With One UI 3.1.1, the window you want to move will pop up when you press down on the top handle, making it easier for you to drag and drop the app to your desired location.

* Feature is available on devices Galaxy Z Fold3, Galaxy Z Fold2 and Galaxy Fold.

Rotate All Apps

One of the best advantages the unique form factor of a foldable smartphone offers is the detailed experiences it provides users whether they are viewing an app in portrait or landscape orientation. Understanding that there’s nothing more frustrating than when a certain app is only available in portrait mode, Samsung has fine-tuned the latest One UI upgrade to make switching your phone from portrait to landscape smoother than ever.

With the new Rotate All Apps feature, your apps will smoothly transition to the proper UX to match the portrait or landscape aspect ratio. When the feature is toggled on in ‘Labs’, even vertically fixed apps can be rotated 90 degrees.

Step-by-step guide: Go to Settings > Click Advanced Features > Go to Labs > Click on Auto rotate apps > Choose between two options: Keep app’s orientation or Match phone’s orientation

* Feature is available on Galaxy Z Fold3, Galaxy Z Fold2 and Galaxy Fold.

Set Aspect Ratio for Apps

With customizable aspect ratios, you can maximize the benefits of your foldable smartphone’s Infinity Flex Display. Say you are scrolling through your friends’ latest social media posts and want to view them in full screen, without the black bars on either side, only to find that the size of the app is fixed. One UI 3.1.1 now lets you change the size of the app so that you can fully immerse yourself in their photos and videos. To get the most out of Samsung’s expansive foldable displays, simply enable this feature in ‘Labs’.

Step-by-step guide: Go to Labs > Click on Customized App Aspect Ratios > Click on apps to customize aspect ratios > Select one of four options: Full screen, 16:9, 4:3, and App default²

* Feature is available on Galaxy Z Fold3, Galaxy Z Fold2 and Galaxy Fold.

App Split View

When used with Messages, App Split View will show your message list on the left of the screen and your selected conversation on the right, allowing you to take in more information at a glance. A button at the top of the conversation can be clicked to expand it into full screen mode.

For apps that do not come with built-in App Split View support, you can enable the function by turning it on in ‘Labs’. Turning the feature on for a shopping app, for example, will allow you to view the product list on the left and the product details on the right.

Step-by-step guide: Go to Labs > Click on App split view > Select apps for App split view³

* Feature is available on Galaxy Z Fold3, Galaxy Z Fold2 and Galaxy Fold.

Flex Mode Panel

With the One UI 3.1.1 update, Flex mode, one of Samsung’s signature foldable features, just got more powerful.

For apps that don’t typically support Flex mode, you can now enable the feature by turning on Flex mode panel in ‘Labs’. With the new Flex mode panel, you can enjoy easier control of media while relaxing with your favorite TV shows at the end of a long day.

Step-by-step guide: Go to Labs > Select Multi window for all apps “On” > Click on Flex mode panel > Select apps for Flex mode panel⁴

* Feature is available on Galaxy Z Fold3, Galaxy Z Fold2, Galaxy Z Flip3 and Galaxy Z Flip.

Pin Your Favorite Apps With Taskbar

When using your device to get work done on the go, Samsung understands that the fewer the clicks and taps it takes to complete a task, the better.

Designed to help you work more efficiently, Taskbar makes it possible for you to switch between apps without returning to the home screen or scrolling through the Recent tab. Taskbar pins the apps to the side of the Main Screen, where Edge Panel used to be located, giving you instant access to your favorite apps. Simply enable the feature in ‘Labs’ to make your workflow smoother.

Step-by-step guide: Go to Labs > Select “on” next to Pin your favorite apps > Swipe left on the handle to open up the tray > Tap the grid icon to see all your apps and edit > Tap Pin and the Taskbar will be pinned to the side of the screen

* Feature is available on Galaxy Z Fold3, Galaxy Z Fold2 and Galaxy Fold.

Cover Screen Mirroring

One UI 3.1.1. makes transitions between the Cover and Main Screen even more seamless and intuitive. Cover Screen Mirroring lets you have the exact same set up and layout of the home screen on both your Cover and Main Screen.

Step-by-step guide: Go to Settings > Select Home screen > Click on Cover Screen mirroring

* Feature is available on Galaxy Z Fold3 and Galaxy Z Fold2.

¹ Availability may vary by country and region.

² 4:3 aspect ratio is not available on Galaxy Fold.

³ Toggle switch will only be shown if the app supports the feature.

⁴ Toggle switch will only be shown if the app supports the feature.

To ensure that your favorite apps have been optimized for the unique foldable form factors of Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, Samsung has expanded its partnership with companies including Google and Microsoft to deliver the ultimate foldable experience.

From apps that work seamlessly as you switch from the Cover Screen to the Main Screen to powerful multitasking features, you’ll get the most optimized experiences yet with the latest Galaxy Z series.

Check out the video below to learn more about how Samsung’s partnerships are optimizing the foldable experience.

Style meets function in Galaxy Z Flip3 5G, with a larger, more customizable Cover Screen so that you can match your phone to your personal style. For productivity, Galaxy Z Fold3 5G gets a big boost with optimizations for its Main Screen, including an improved Multi-Active Window and new Taskbar that makes managing your day a breeze.

Check out the video below to learn more about how Samsung is evolving the foldable experience with Galaxy Z Fold3 5G and Galaxy Z Flip3 5G.

Today’s lifestyle choices, as diverse as they all are, have one thing in common: self-expression. From what we wear to the life we live – even to the devices we buy – putting our personality first and foremost is always of utmost importance.

Following the changes in such trends, smartwatches have grown to be part of this self-expression movement thanks to their nature as a device that goes beyond its role as a mere accessory. Samsung Electronics’ Galaxy Watch4 series is no exception to this. Its perfectly rounded shape continues the unique identity of the Galaxy Watch series, and the broad selection of straps available caters to all kinds of personalities and preferences. With a clear identity as well as offering unique self-expression, Galaxy Watch4 has truly been designed for the modern user.

“We used the perfect shape of a circle as our core concept in order to capture the originality of the Galaxy Watch and preserve its identity as a watch.” (Insik Chung, Galaxy Watch4 Designer)

One Core Element

The circle is the founding identity of the Samsung Galaxy Watch. A simple yet polished form resembling most traditional watches, the circle is a core design element that has been incorporated into the Galaxy Watch series from the very beginning.

Samsung’s designers worked hard to create this user-friendly structure with all the basic watch-like qualities that avoids anything complicated or distracting in order to develop a truly differentiated product. By removing any unnecessary decorative elements and focusing on the true essence of the device, the Galaxy Watch series designers managed to create a watch design that is not only timeless, but is also the perfect addition to any user’s wrist.

A Singular Identity

The Galaxy Watch4 and Galaxy Watch4 Classic both share a single design language and therefore a consistent identity. Based on the essence of the circle, a seamless line from the screen to the body frame and to the strap has been applied to both models based on the concept of the circle, and instead of pursuing differentiated design ideas such as ‘minimalistic’ or ‘classic’ as before, Samsung’s designers truly honed in on the concept of the circle to create a design that is bolder and more unique. Thanks to a refined form that truly captures the essence of the Galaxy Watch, both Galaxy Watch4 and Galaxy Watch4 Classic are united with one singular design identity.

“The way the body frame sits around the screen makes on-screen information more noticeable, and the smartwatch’s seamless strap provides a comfortable fit.” (Juan Lee, Designer, Kenzi Yamauchi, Designer)

Seamless Aesthetic, Seamless Fit

The Galaxy Watch4’s strap connects seamlessly and effortlessly to the watch body. Samsung’s designers created a silhouette that serves as an outline for the circular frame in order to emphasize the screen better. The body line design is not only crucial for aesthetic appeal, but also for providing optimal fit for users. The designers carried out countless mock-up trials in order to create the slimmest and most flexible line design possible that also offers users a natural and snug fit on their wrists.

Meticulous Design

A smartwatch can help a user track their movement and other health-related information as it is so closely placed in contact with its user’s body. Samsung’s designers focused on his ‘monitoring’ aspect of the smartwatch and considered several ways to improve the watch’s fit and stability for this purpose. The result of this development process is the H-Wing strap. The Galaxy Watch4 series’ H-Wing strap connects with the screen and ensures that the sensors underneath the watch are attached firmly to the user’s wrist. This security provides a stable, ergonomic fit with greater accuracy for tasks such as measuring the user’s heart rate or ECG.

Effective Materials

Samsung’s designers made sure to produce a strap for the Galaxy Watch4 series that is able to meet a user’s expectation in terms of aesthetic as well as functionality. The resulting Hybrid Leather Band was designed meticulously with both these standards in mind: its exterior is made of leather, while the interior of the strap is made with sweat-resistant Fluoroelastomer (FKM). While the exterior and the interior sides of the strap are made from different materials, they come together seamlessly thanks to a unified color scheme.

“The strap’s material and colors reflect the characteristics of users who desire change.” (Jungsang Park, Designer, Sangsoo Lee, Designer)

Diverse Choices

Color is a design element that allows for self-expression while also bringing a product to life. Samsung’s designers made sure to develop a variety of strap colors based on the latest global trends so that users can complete their look in style.

The body frame of Galaxy Watch4 comes in black, green, silver and pink gold, while Galaxy Watch4 Classic comes in the classic shades of black and silver. The extensive strap selection for the series comes in a variety of colors that complement both the watch bodies and their function, including the Sport Band, Ridge Sport Band, Extreme Sport Band, Hybrid Leather Band and the Milanese Band. These straps can be purchased separately so that users can pick and choose their straps as they see fit.

Your Style, Your Way

A smartwatch is the perfect way to showcase your own personal style and aesthetic, a subtle yet powerful means of self-expression given that it is a device that goes everywhere with its user. Galaxy Watch4 users can select and combine the body and strap components as they wish in order to build their own, unique smartwatch, and in order to cater to diverse needs, a variety of options with over 1,000 potential combinations¹ is available. The Galaxy Watch4 series has been designed to lets users fully express themselves in the same way they might with their smartphone’s case.

A Gift for Oneself

The basic concept of respecting every user’s individuality is incorporated into every aspect of the user’s Galaxy Watch4 experience – right from when they first purchase it. Instead of having a predetermined combination of frame or strap, users can choose and combine the different body frame colors and strap types through the Galaxy Watch Design Studio when purchasing online. Beyond just a smartwatch, the Galaxy Watch4 truly is a gift to oneself that reflects our true values.

A truly great design maintains its value for long periods of time and delivers better experiences to users by reflecting the zeitgeist and preferences of the users that is designed for. In creating the design for the Galaxy Watch4 series, Samsung’s designers focused just on the essence of the product and instilled it with those values of self-expression that are so important to today’s users. The Galaxy Watch4 embraces individuality, enabling it to become a beloved companion in a user’s daily life to both help them and accompany them wherever they may go.

* The images shown are for illustration purposes only and may differ from the actual products. Product specifications may vary by country, region, and model.

¹ The number of combinations available may vary depending on the country or region in which the Galaxy Watch Design Studio is available.

Whether you’re filming a dance for social media or catching up on the latest news during your commute, the Galaxy Z Flip3 5G and Galaxy Z Fold3 5G are built to withstand the sudden surprises. Lighter and stronger, they are built with Samsung Electronics’ Armor aluminum, the strongest aluminum used in modern smartphones.

In addition to being more durable, the Galaxy Z Flip3 5G and Galaxy Z Fold3 5G are the world’s first water-resistant foldables. Samsung’s engineers put painstaking effort into bringing IPX8 water resistance to the Galaxy Z series for the first time ever, marking the beginning of a new era for foldable devices.

Check out the video below to learn more about how Samsung engineers added durability to the Galaxy Z series and established the first water-resistant foldables.

Featuring Samsung’s Under display camera technology, Galaxy Z Fold3 5G lets you fully immerse yourself into your favorite games and movies with no distractions on the Main Screen. But that’s not all. For the first time ever on a foldable smartphone, you can now write down your idea or draw sketches with the S Pen. Galaxy Z Fold3 5G provides everything you need to stay productive and let your creativity run wild.

Check out the video below to learn more about the Galaxy Z Fold3 5G and the S Pen.

Featuring a chic, stylish design, Galaxy Z Flip3 5G is a device that is perfect for those who want to stand out from the crowd and express their individuality. From its unique color options to its refined finish, every aspect of the smartphone is crafted to match the taste of fashion-forward users. Together with a redesigned Cover Screen that’s both sleek looking and offers more usability, Galaxy Z Flip3 5G gives everyone multiple ways to create a mobile experience that’s truly their own.

Check out the video below to learn more about Galaxy Z Flip3 5G’s amazing design.

In order for users to get to know these groundbreaking products better, Samsung Newsroom spoke with several Samsung executives to learn about innovations of the latest Galaxy devices and the strategy that went into their development. Check out some of the key insights, the interview highlights and the full interview video below.

Q: What is the target sales goal for the Galaxy Z series and what steps are you taking to reach it?

Answered by Bryan Choi, Executive Vice President and Head of Strategic Marketing, Mobile Communications Business

Many surveys have shown us that the market demand for foldable smartphones is growing, in fact up to 6.5 million units in 2021,¹ triple the demand of last year. Samsung is positioned to be the leading and foremost provider, set to drive volume beyond the market demand.

With the new Galaxy Z series, we’re bringing foldable innovations to more consumers by breaking down the barriers of entry with our pricings. I am confident that with our new Galaxy Z series, we can drive record high demand for foldables, inviting even more consumers to enjoy this new way of using their smartphone.

Q: How are you addressing durability concerns with the new Galaxy Z series? Are the new foldables really durable enough for everyday extended use?

Answered by Dr. Won-Joon Choi, Executive Vice President and Head of the Flagship Product R&D Team, Mobile Communications Business

For the new foldable series, we had a big mission: the durability, so that our customers can use the devices with peace of mind for everyday extended use. To do that, we started from scratch in order to make the ‘impossible’, ‘possible’.

Water resistance and increased durability are the key features we focused on for our new foldable devices so that users can take their devices with them anywhere with confidence, whether they are breaking a sweat at the gym or relaxing by the pool.

We are able to deliver the world’s first water resistant foldable smartphones by implementing an innovative sealing design that our engineering team has come up with. We’ve also increased the durability of our flexible displays by about 80 percent compared to the previous foldables by redesigning the layer structure and using a new protective film.

Furthermore, the outer body of the Galaxy Z series is protected by Armor Aluminum and Gorilla Glass Victus, our strongest aluminum frame and toughest glass material yet. Thanks to all these innovations, we believe that foldable smartphones such as the Galaxy Z series are set to become the new standard in mobile devices as the category turns mainstream.

Q: What are you most excited about with Galaxy Z Fold3 and Z Flip3?

Answered by Patrick Chomet, Executive Vice President and Head of Customer Experience,  Mobile Communications Business

We designed the new Galaxy Z series to address consumers’ needs in every moment – capturing, communicating, sharing and expressing. One of my favorite features is the hands-free selfie with the Galaxy Z Flip3. Continuing our collaboration with Google, we made the video call experience even better. Within Google Duo, the camera automatically zooms in and out to fit everyone into the frame. With HD quality, our premium camera system and the devices’ amazing displays, your hands-free video calls are vivid, clear and more enjoyable.

Furthermore, for Galaxy Z Fold3, we have enabled the S Pen experience with our Wacom partnership, so that users can write down on its large screen for the first time on foldables. You can even watch content on the top half of your screen and take notes with your S Pen on the bottom half.

Q: Is there enough market demand for foldable devices? What do you think consumers want from the new Galaxy Z series?

Answered by Drew Blackard, Vice President of Mobile Product Management, Samsung Electronics America

Samsung pioneered the foldable form factor because we believe in the amazing potential for this technology to, quite literally, open up new experiences. People really appreciate their phones’ unique form factor and the flexibility it provides to multitask, or enjoy their favorite shows, on a large, portable screen. These experiences are a big reason why foldable users love their devices, and nearly 9 out of 10 Galaxy Z series users want to buy another foldable as their next device.² In fact, the foldable market is set to triple in size this year over last – and Samsung is a primary driver of that growth.

We have improved our latest Galaxy Z series devices to address the biggest consumer needs and wants. Consumers told us that they were looking for increased durability, new and improved displays, S Pen functionality and more apps tailored specifically to the foldable experience. With our latest Galaxy Z series devices, we’re delivering all that and more in sleeker devices – at even lower price points.

Q: What improvements did you make to optimize the S Pen experience for the foldable device?

Answered by Nobu Ide, President and CEO of Wacom.

Samsung and Wacom have been working closely together for over 10 years on the S Pen, always innovating to deliver unique and differentiated experiences to Galaxy users.

For the foldable device, we have renewed the S Pen technology to make it more optimized and more special for the new product. Not only does it offer fantastic performance such as less latency and super precision, it also comes with a finely tuned-up pen tip structure to deliver excellent drawing and writing experiences on the foldable screen surface.

We are so honored to see our technologies continue to be used in Galaxy devices and will keep supporting the expanded Galaxy portfolio with the S Pen moving forward.

Q: Why would a user buy a Galaxy Watch4 over other health-specific smartwatches?

Answered by Dr. Janghyun Yoon, Executive Vice President and Head of Software Platform Team,  Mobile Communications Business

The Galaxy Watch series has been empowering millions of users to access detailed insights into their overall health for years. Now, we have equipped our new Galaxy Watch4 with our most advanced sensor technology ever in order to deliver our most comprehensive health experience yet.

We reduced the size of the health sensors to create a thinner and slimmer design. While smaller sensors typically lessen the accuracy of health measurements, we developed an entirely new algorithm to ensure we didn’t make any compromises.

On top of that, we engineered the Samsung BioActive Sensor (3-in-1 sensor) that enables three powerful health metrics – Optical Heart Rate Sensor (PPG), Electrical Heart Sensor (ECG) and Bioelectrical Impedance Analysis Sensor (BIA) – to run on just one chipset. This means that Galaxy Watch4 users can monitor their Blood Pressure, detect an AFib irregular heartbeat, measure their Blood Oxygen level, and even calculate their Body Composition, anytime, anywhere.

Furthermore, Galaxy Watch4 is the first Galaxy Watch to offer Body Composition analysis, a measurement that instantly provides a complete snapshot of your overall fitness. Together, these features offer users a more holistic and helpful understanding of their health.

Q: Why did Samsung change the OS for Galaxy Watch, and what does this actually mean for users?

Answered by Dr. Janghyun Yoon, Executive Vice President and Head of Software Platform Team, Mobile Communications Business

Galaxy Watch4 and Galaxy Watch4 Classic will usher in an exciting new era for smartwatch innovation. We developed a new, unified operating system, built jointly with Google. And together with One UI Watch, this has created a more seamless and deeply connected Galaxy experience across our smartwatches and smartphones.

At the same time, we have been working with multiple partners to develop an immense ecosystem of apps that can deliver a richer experience to users. On top of all this, we also boosted Galaxy Watch4’s performance and developed sophisticated sensor technology that fully integrates with industry-leading partner apps, such as Strava.

What this means for users is that they can benefit from multi-dimensional insights about their overall health that help them to live healthier and feel better, every day.

Q: What are the business opportunities or enterprise use cases of the new Galaxy Z series and Watch4 series?

Answered by Hamshy Raveendran, Head of Mobile B2B Product Management and Go-To-Market, Samsung Electronics America

From the flexibility of multi-tasking on a large screen to enhanced durability thanks to our new Armor Aluminum and Gorilla Glass Victus, the Galaxy Z series gives business users the next-level performance they can only get from a Galaxy flagship foldable.

For example – you can review a client’s portfolio or patient chart, video chat with your team and send an email, all at the same time. With Samsung DeX, you can connect your Galaxy Z series device to a monitor for a desktop-like experience, or use the device as a second, large screen. And now on the Galaxy Z Fold3, you can use an S Pen to mark up or sign documents. The Galaxy Z series devices of course come with Samsung’s signature defense-grade security platform Knox to protect you and your data from the chip level up. You can rest assured that all your sensitive business information is safe – from confidential contracts to patient and client data.

Our Galaxy Watch4 series also unlocks new opportunities for businesses thanks to the devices’ robust and holistic wellness features. With its advanced health features, our latest Galaxy Watch4 series can help businesses enhance employees’ wellness, while also fostering a workplace culture that prioritizes wellbeing. We are proud to continue to offer innovations built to help our B2B customers become more mobile and flexible, and ultimately, to support their success.

Q: What are Samsung’s mobile sustainability vision and goals?

Answered by Stephanie Choi, Senior Vice President and Head of Marketing Team, Mobile Communications Business

We’re excited to announce Galaxy for the Planet, our commitment to helping build a more sustainable future across our business and product lifecycles. By 2025, we are set to achieve zero standby power consumption for our smartphone chargers, incorporate recycled material in all our mobile products, and eliminate the use of plastics in our packaging. We will also divert all waste from landfill sites across our manufacturing facilities by then.

This is a small but crucial step in our sustainability journey. We believe that achieving these goals will bring us one step closer to creating a greener future. Samsung is committed to creating a more sustainable world.

¹  Source: 2.2M in 2020 to 6.5M in 2021; CAGR 113% from 2019-2025; Strategy Analytics global display technologies, May 2021

² Samsung’s internal Galaxy Z Fold2 consumer study

The event also saw Samsung announce Galaxy for the Planet, the company’s new mobile environmental sustainability vision with an initial set of 2025 targets to create a more sustainable Galaxy ecosystem.

In case you weren’t able to tune in to the full event, take a look at the video below for a replay of this August’s Unpacked showcase in its entirety, and be sure to check out Samsung Newsroom’s complete coverage of the event to learn more.

Not only does Galaxy Z Fold3 offer users streamlined multitasking and breathtaking viewing experiences, it also features a sleeker and more portable design, making it the ultimate device for working, capturing, playing and more.

In order to get a closer look at the Galaxy Z Fold3’s stunning design and multifaceted functionality, be sure to visit Samsung Newsroom’s Media Library for a range of product images, and keep reading for videos showcasing hands-on experiences of Galaxy Z Fold3.

Immersive, Durable Design

The first video showcases the sophisticated design of Galaxy Z Fold3, featuring its immersive displays and range of color options – Phantom Black, Phantom Silver and Phantom Green – while the second video introduces the equally as innovative design of the all-new Galaxy Z Flip3.

Unfold Your World

For a hands-on look the sleek and durable Galaxy Z Fold3 while folded and unfolded up close and personal, take a look at the video below.

Maximize Your Productivity

For a taste of what a day in the life powered by Galaxy Z Fold3 looks like, check out the video below to see the first foldable smartphone to feature an S Pen in action.

In order to learn more about Galaxy Z Flip3 and its iconic – as well as innovative – new design, be sure to visit Samsung Newsroom’s Media Library for a range of product images, and take a look at the hands-on videos below to get a taste of the foldable smartphone designed for those who need a device that is as stylish as they are.

Turn Heads with an Iconic Design

Available in a stylish range of bold color option, Galaxy Z Flip3 has been designed to allow personalized self-expression. Take a look at the first video to see more, and the second one for a glimpse into the innovative design of the Galaxy Z Fold3.

Balancing Style and Function

For a more hands-on look at Galaxy Z Flip3’s discreet, compact and light design, check out the video below.

Experience Every Moment

Whether it be snapping a selfie with a stunning skyline or checking the calendar right from the Cover Screen, Galaxy Z Flip3 makes all tasks easy – and fun. Watch the video below to see Galaxy Z Flip3 in action.

Furthermore, Galaxy Watch4 series is packed with an array of innovative and convenient features to track a user’s daily activities and help them stay motivated and benefit from a truly holistic overview of their health and wellness. For a more detailed look at these next-generation smartwatches, visit Samsung Newsroom’s Media Library for a range of product images and be sure to check out the video below.

Not only does Galaxy Watch4 series offers next-level mobile experiences right from the user’s wrist, its sleek and customizable design also makes it the perfect accessory. While Galaxy Watch4 Classic offers users a timeless smartwatch design with our fan-favorite rotating bezel, Galaxy Watch4 features a more modern and minimalistic design for versatile use all-day.

Both can be further customized to match a user’s mood, activity and more as users can mix and match the colors, straps and watch faces. And users never have to compromise substance for style. Both models offer the same incredible Galaxy experience under the hood.

Featuring an immersive 7.6-inch Infinity Flex Display, Z Fold3 is a true multitasking powerhouse with unrivalled performance. With Under display camera technology, you can now enjoy uninterrupted viewing experiences and stay fully engaged in your favorite content.

Furthermore, for the first time ever, Samsung is bringing the S Pen experience to a foldable smartphone. By combining the Samsung fan-favorite S Pen with an expansive display and the functionalities enabled by Flex mode, Z Fold3 delivers new ways for users to power their productivity and creativity.

Built with Armor Aluminum and equipped with IPX8¹ water resistance, Z Fold3 brings together the very best of Samsung’s innovations to deliver a mobile experience unlike any other. Check out the infographic below to learn more.

¹ IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust-resistant.

Z Flip3 is made for those who are unafraid to stand out. With the choice of four trendy colors — Cream, Green, Lavender, and Phantom Black — plus new stylish ring grips and strap cases,¹ Z Flip3 is a device for true self-expression. Samsung.com will also carry exclusive color options, including Gray, Pink and White, to help everyone find the perfect device to match their own style.

Featuring a redesigned Cover Screen that is four times larger than its predecessor, Z Flip3 makes it easier for you to keep up with messages and notifications throughout the day. Thanks to the 120Hz refresh rate on the Main Screen, you can also enjoy a smooth viewing and scrolling experience with the device while on the go. From hands-free selfies to enhanced Quick Shot, Z Flip3 also gives you more ways to capture memories and express yourself.

Built with Samsung’s new Armor Aluminum and equipped with IPX8² water resistance, Z Flip3 is a foldable device that’s built to last. Check out the infographic below to learn more.

¹ Accessories sold separately.

² IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust-resistant.

Designed to empower you to live healthier every day, the Galaxy Watch4 series is packed with exciting new additions to Samsung’s health and fitness features, including a new Body Composition measurement tool that puts your skeletal muscle and body fat percentage measurements right at your fingertips. With more guided workouts than ever available, as well as group challenges that help you connect with your family and friends, it’s easier to be your best every day with Galaxy Watch4 and Galaxy Watch4 Classic.

Check out the infographic below to learn more about Samsung’s latest premium smartwatches.

With a range of new features to take your audio experiences to the next level, Galaxy Buds2 not only make your voice clearer on calls but they also allow you to be completely immersed in your music, videos, and entertainment. Galaxy Buds2 are the lightest and smallest earbuds in the entire Galaxy Buds series and boast an iconic curved shape design that comes in four contemporary colors—graphite, white, olive, and lavender. Made to fit seamlessly into the Galaxy ecosystem and equipped with a long-lasting battery, Galaxy Buds2 deliver immersive sound experiences with an expressive, stylish case.

Take a look at the infographic below to learn more.

Samsung Electronics today opened the next chapter in foldable innovation with two new smartphones, the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G. Both devices are premium foldable smartphones built with the craftsmanship and flagship innovations Samsung users have come to love and expect. The third generation of these category-defining devices incorporates key improvements that Samsung foldable users have asked for—making them more durable with more optimized foldable experiences than ever before. From iconic design to immersive entertainment, Z Flip3 and Z Fold3 offer users unique new ways to work, watch, and play.

For those who need the ultimate device for productivity and immersive entertainment, Z Fold3 is a true multitasking powerhouse with next level performance, an undisrupted 7.6-inch¹ Infinity Flex Display, and the first ever S Pen² support on a foldable device. For those who want style that comes with function, Z Flip3 is the ideal device with its sleek, compact and pocketable design, enhanced camera features, and a larger Cover Screen³ built for quick use on the go.

“With Galaxy Z Fold3 and Z Flip3, Samsung is once again redefining the possibilities with foldable smartphones that empower users with the flexibility and versatility needed for today’s fast-paced world,” said Dr. TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “As a pioneer and industry leader in the foldable category, we’re proud to build on our legacy of innovation with the Z Fold3 and Z Flip3. These devices equip consumers with technologies that unlock new ways to maximize and enjoy every moment with an ecosystem built on openness and innovation.”

Advanced Craftsmanship Built to Last

Samsung users expect foldable devices that are built to last. That’s why this generation of Galaxy Z devices is built with unrivaled craftsmanship. For the first time ever on a foldable smartphone, Z Fold3 and Z Flip3 are equipped with IPX8⁴ water resistance, so users no longer have to worry when caught in the rain. Both devices are also built with our new Armor Aluminum—the strongest aluminum ever used on a Galaxy smartphone—along with the toughest Corning^® Gorilla^® Glass Victus to protect against scratches and accidental drops. In addition, both devices include a new protective film made of stretchable PET⁵ and optimized display panel layers resulting in a Main Screen that’s 80% more durable than previous devices.⁶

Samsung continues its legacy of foldable leadership with rigorous processes to create devices that remain reliable after years of use. The revolutionary Hideaway Hinge, first introduced on Galaxy Z Flip, enables the devices to stay in place at any angle for innovative user experiences with Flex mode.⁷ And thanks to enhanced Sweeper technology, the bristles inside the Hinge are now shorter, helping to repel dust and other particles and maintain the devices’ durability and seamless user experiences. Z Fold3 and Z Flip3 were also put through a strenuous folding test, verified by Bureau Veritas, to withstand folding 200,000 times.⁸ Plus, they’re equipped with the latest powerful 5nm AP and 5G⁹ band compatibility for the best experience inside and out.

Galaxy Z Fold3 5G: Ultimate Productivity and Entertainment

Unfold Z Fold3 to immerse yourself in theater-like viewing experiences and stay fully engaged in your favorite content on the uninterrupted 7.6-inch Infinity Flex Display—thanks to our new Under display camera technology. With minimum pixels applied on top of the camera hole, Z Fold3 features an increased viewable area so users get an unbroken canvas for their favorite apps. With the new Eco² display technology applied to the screen, it’s 29%¹⁰ brighter while consuming less energy.¹¹ Experience even smoother scrolling and quick device interaction with the Super Smooth 120Hz adaptive refresh rate now on both the Main and Cover Screens.

For the first time ever on the Galaxy Z series, Samsung is bringing its beloved Note series technology to Z Fold3—the S Pen functionality. Users can take advantage of fully optimized S Pen features on their foldable screen, which is a perfect fit for on-the-go multitaskers. On Z Fold3’s massive Main Screen, it’s easier than ever for users to jot down notes during a video call or check off a to-do list while reading emails, and Z Fold3 users can also power their creativity and productivity with our fan-favorite S Pen. S Pen for Z Fold3 comes in two options: S Pen Fold Edition and S Pen Pro.¹² Both feature a specially engineered retractable Pro tip with force limit technology to protect Z Fold3’s Main Screen for peace of mind while using the S Pen. This is Samsung’s best S Pen experience yet, with even lower latency for true-to-life composition—ensuring that notetaking and sending messages is seamless and intuitive.

Productivity seekers will also enjoy Z Fold3’s enhanced Flex mode features, which let you do more at once, such as joining a video call on the device’s top screen while checking meeting notes on the bottom. With Z Fold3’s updated Multi-Active Window,¹³ it’s even easier to make dinner plans over text while checking your calendar, all on the device’s large screen. And now on Z Fold3, users can create a shortcut and reopen apps in the same way later thanks to enhanced App Pair. Plus, they can use Z Fold3’s new Taskbar¹⁴ to quickly switch between apps without returning to the Home screen.

Z Fold3 is built with a sleeker, thinner, and lighter design for even better portability than Galaxy Z Fold2. It comes with a choice of three timeless colors: Phantom Black, Phantom Green, and Phantom Silver.

Galaxy Z Flip3 5G: The Ideal Balance of Style, Function, and Nonstop Fun

Z Flip3 empowers users to express themselves with bold color options, a sleek design, and premium features. With the choice of four trendy colors—Cream, Green, Lavender, and Phantom Black—plus new stylish ring grips and strap cases¹⁵ that make it even easier to hold and fold the phone, Z Flip3 is a device for true self-expression. For those in search of even more color options to fit their style, Samsung.com carries exclusive colors, such as Gray, Pink, and White.¹⁶

The redesigned Cover Screen is now four times larger¹⁷ and makes it easier to view notifications and messages without having to open Z Flip3. Users can keep up with their schedule, check the weather, and monitor their daily step count with new Cover Screen widgets or coordinate the Cover Screen wallpaper with their new Galaxy Watch4 or Galaxy Watch4 Classic for a matching look. And with Samsung Pay built directly into the Cover Screen, it’s never been easier to check out on-the-go at the local coffee shop.

Z Flip3 is also crafted to give users the best capability for capturing and sharing memories. Packed with some of our latest camera features, users can take even more stunning selfies hands-free with Flex mode. Or they can keep the device folded and capture a quick photo—and now, even video—right from the Cover Screen using enhanced Quick Shot by double-clicking Z Flip3’s power key. Plus, scrolling and sharing are super smooth, thanks to Z Flip3’s new 120Hz adaptive refresh rate.¹⁸

Z Flip3 is great for relaxing and watching a YouTube vlog or a TV show hands-free. Thanks to Z Flip3’s new, upgraded Stereo Speakers with Dolby Atmos^®, you get immersive sound with incredible clarity, depth and spatial effects, no matter what you’re watching or listening to. And the new Flex mode panel feature makes apps look better and easier to use. When the device is partially folded, Flex mode panel gives you new ways to interact with Z Flip3, offering a more convenient viewing experience by moving the video to the top half of the screen and the show’s controls—like brightness and volume—to the bottom half.

Optimized Foldable Experiences Open Up New Possibilities

With the Galaxy Z series, users will get access to more apps that take full advantage of the foldable screen. Samsung is expanding partnerships with leading companies like Google, Microsoft, and more, so users can enjoy more of their go-to apps tailored to their unique needs. Collaborate effectively with Microsoft Teams app: Enjoy optimized meeting experience adapting based on the Flex mode of your Galaxy Z series and the power of Office and Teams coming together. For the best productivity at work, Microsoft Outlook’s dual-pane mode for Samsung foldables enables users to read a full email while previewing others on the side, just like a desktop experience. To bring users even more choices, Samsung’s new Labs¹⁹ feature offers users the ability to optimize even more apps to the foldable screen when they need it.

Furthermore, Samsung continues to rethink how app developers can create amazing user experiences from anywhere. To provide them with more options while ensuring high-quality optimization, Samsung supports Remote Test Lab(RTL),²⁰ giving app developers the ability to directly install and test their applications in real-time, from wherever they are.

Galaxy Buds2: Buds for Everyone With Premium Sound and Comfortable Fit

Joining the Galaxy Z series are Galaxy Buds2 – designed for a comfortable fit made to be worn all day, and provide premium sound quality so you can immerse yourself in the moment, wherever you are. As one of the latest additions to the Galaxy Buds lineup, Galaxy Buds2 join the Galaxy Buds Live and Galaxy Buds Pro, providing more choices to consumers to fit their needs. As a part of the Galaxy ecosystem, Galaxy Buds2 make the perfect companion to your Galaxy smartphone, tablet, or smartwatch.

Whether you use your Galaxy Buds2 to listen to music or dial into a conference call, you’ve got all the features you need to immerse in yourself in your own world. The dynamic two-way speakers deliver crisp, clear high notes and a deep bass, while Active Noise Cancellation helps block out unwanted noise. If you need to hear your surroundings, simply tune back in with three adjustable ambient sound levels.²¹ And now your voice will be clearer on calls thanks to a new, machine learning-based solution that filters out a variety of distracting background noises.

Galaxy Buds2 are Samsung’s smallest and lightest earbuds yet boasting an iconic curved shape. For a more perfect fit, we’ve developed the ‘Earbud fit test’ in the Galaxy Wearable app. Choose from four contemporary colors²² —graphite, white, olive and lavender—to show off your personal style, and complete the package with third-party accessory cases.²³

Pricing and Availability

Samsung is committed to giving more consumers access to the unique foldable experience. That’s why we’re offering both Galaxy Z devices at the best prices yet. We’re offering Galaxy Z Fold3 at the lower price of $1,799.99, and Galaxy Z Flip3 for $999.99. Galaxy Bud2 will retail for $149.99, allowing more consumers to experience an immersive sound, with a comfortable all-day design, seamless connectivity and powerful features. The Galaxy Z Fold3 and Z Flip3 will be available for pre-order beginning August 11, and they will launch on August 27 starting with select markets, including the U.S., Europe, and Korea. Users that pre-order Z Fold3 or Z Flip3 will get a year of Samsung Care+²⁴ protection, our premium support service. Users’ phones will be covered from accidental damage, including screen replacement, water damage and back cover replacement.

Additionally, following two successful launches, Thom Browne and Samsung have partnered again, weaving impeccable design with pioneering technology for a collection that represents creativity and innovation in equal measure. Thom Browne’s signature colors border the new matte white finish, paired in perfect symmetry with the streamlined glass body. Shiny silver hinges add to the unique design approach, enhancing reflections of light, while leather accessories, with their finely stitched details, signify that you have entered the world of Thom Browne. The Galaxy Z Fold3 and Z Flip3 Thom Browne Edition will be available for pre-order beginning August 11, 2021 in select markets with limited numbers.

For more information about Galaxy Z Fold3, Z Flip3, and Galaxy Bud2, visit Samsung Global Newsroom, www.samsungmobilepress.com, news.samsung.com/galaxy or www.samsung.com. To access media assets and in-depth stories, please visit our virtual press room at www.samsungmobilepress.com/galaxyunpacked.

* All specifications and descriptions provided herein may be different from the actual specifications and descriptions of the product. Samsung reserves the right to make changes to this page and the contents herein, including without limitation, functionality, features, specifications, GUI, images, videos, benefits, design, pricing, components, performance, availability, capabilities, and any other product information, without notice.

¹ Measured diagonally, Z Fold3’s Main Screen size is 7.6” in the full rectangle and 7.4” when accounting for the rounded corners; actual viewable area is less due to the rounded corners.

² S Pen sold separately. Only Z Fold3 Main Screen has S Pen capability. Compatible only with the S Pen Fold Edition and S Pen Pro. All other S Pens or stylus pens not designed for Z Fold3 (including those by other manufacturers) may damage the screen.

³ Compared to Galaxy Z Flip 5G.

⁴ Flex mode supported at angles between 75° and 115°. For your convenience, it may be difficult to maintain Flex mode while moving due to shaking or other movement. It is recommended to keep the phone stationary while in Flex mode.

⁵ These results were backed by Bureau Veritas, the world leader in testing, inspection and certification services.

⁶ Requires optimal 5G network connection, available in select markets. Check with your carrier for availability and details. Download and streaming speeds may vary based on content provider, server connection and other factors.

⁷ Compared to Galaxy Z Fold2.

⁸ According to internal tests and measured by display panel basis. Compared to Galaxy Z Fold2.

⁹ IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust-resistant.

¹⁰ Polyethylene terephthalate

¹¹ Based on internal testing. Comparison is in reference to Galaxy Z Fold2.

¹² S Pen Pro is compatible with S Pen supporting device (Z Fold3, S21 Ultra, Galaxy Note series, Tab S7 FE, Tab S7/7, Tab S6 Lite, Tab S6, Tab S4, Tab S3, Tab Active Pro, Tab Active3, Tab Active2, Tab Active, Tab A 8.0 2019 with S Pen, Tab A 10.1 2016 with S Pen, Tab A 9.7 with S Pen, Tab A 8.0 2015 with S Pen, Note Pro – 12.2, Note 8.0, Note 10.1 2012/2014, Galaxy Book Pro 360, Galaxy Book Flex2, Galaxy Book Flex S Pen, Galaxy Book Flex 5G, Galaxy Book Flex α S Pen, Galaxy Book 10.6, Galaxy Book 12.0, Chromebook Plus V2, Chromebook Pro, Notebook 7 spin, Notebook S51 Pen, Notebook 9 Pen, Notebook 9 Pro).

¹³ Multi Active Window works with select applications; compatible apps growing through third party developers.

¹⁴ Requires the set up of Labs on your Samsung Galaxy device.

¹⁵ Accessories sold separately.

¹⁶ Online exclusive colors will be available on Samsung.com in 30 select markets starting from August 11^st, 2021.

¹⁷ Compared to Galaxy Z Flip 5G.

¹⁸ Available only on Main Screen.

¹⁹ Requires the set up of Labs on your Samsung Galaxy device.

²⁰ www.developer.samsung.com/remote-test-lab

²¹ Features including Active Noise Cancellation and Ambient sound require a Bluetooth^® connection. Advanced settings and features including Ambient sound volume are enabled through the Galaxy Wearable app on Android and the Galaxy Buds PC app on Windows. The Galaxy Wearable app on Android requires Android 7.0 or above and 1.5GB RAM or above, available through the Galaxy Store or Google Play Store. The Galaxy Buds PC app requires Windows 10 or above, available through Microsoft Store.

²² Available colors may vary by market, carrier and retailer.

²³ Third-party accessory case availability may vary by market, carrier and retailer.

²⁴ Samsung Care+ for Z Fold3 and Z Flip3 requires a free registration within 30days from the phone’s purchase date at Samsung Members or free.samsungcareplus.com. Fees apply in case of a repair incident to claim for the Samsung Care+ protection for Z Fold3/Z Flip3. Protection coverage, service, redemption and availability may vary by market. Full information on Samsung Care+ is available at www.samsung.com/samsung-care-plus/.

“We have seen an incredible amount of growth for the Galaxy Watch series as consumers have discovered the health benefits and convenience of wearables,” said Dr. TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “We understand the path to wellness is different for everyone, so we built a robust suite of health and wellness features to give people a deeper and more helpful understanding of their overall fitness.”

Samsung’s Most Advanced Suite of Health and Wellness Features

Galaxy Watch4 is equipped with Samsung’s groundbreaking BioActive Sensor, which boasts a smaller and more compact design that doesn’t detract from measurement accuracy. This new 3-in-1 sensor uses a single chip to precisely run three powerful health sensors — Optical Heart Rate, Electrical Heart and Bioelectrical Impedance Analysis — so users can monitor their blood pressure,¹² detect an AFib irregular heartbeat,³² measure their blood oxygen level,⁴ and, for the first time, calculate their body composition.⁵ Our all-new Body Composition measurement tool gives users a deeper understanding of their general health and fitness, with key measurements like skeletal muscle, basal metabolic rate, body water and body fat percentage. Now, you can easily check your body composition from your wrist with just two fingers. In about 15 seconds, your watch’s sensor will capture 2,400 data points.

These smartwatches come packed with an array of wellness features to track your daily activities and stay motivated to be your best. Choose from a wide range of guided workouts, enjoy Group Challenges with your friends and family, or set up a home gym by connecting your Galaxy Watch4 to your compatible Samsung Smart TV, where calorie counts and heart rate metrics appear on screen for easier tracking.⁶ And when you’re ready to rest, the Galaxy Watch4 series offers our most complete picture of your sleep patterns yet⁷with greater detail than before. Your compatible smartphone detects the sounds of your snores,⁸ while your smartwatch measures your blood oxygen level when you sleep4 Together with advanced Sleep Scores, you can learn more about your sleep patterns to get better rest.

The Ultimate Mobile Experience, With One UI Watch and Wear OS Powered by Samsung

Simplicity, ease, and efficiency are hallmarks of the Galaxy smartwatch platform—and with Samsung’s brand-new One UI Watch, and Wear OS Powered by Samsung, we’ve made the smartwatch and Galaxy experience even more seamless. With One UI Watch, compatible apps are automatically installed on your watch when downloaded on your phone,⁹ and your important settings – like do not disturb hours and blocked callers – are synced instantly. Auto Switch¹⁰ ensures your earbuds can toggle audio between your phone and watch, depending on usage. You can also effortlessly control your mobile experience with Bixby voice,¹¹ bezel and Gesture Controls. Move your forearm up and down twice to receive calls and rotate your wrist twice to reject them — or to dismiss notifications and alarms.

Galaxy Watch4 series is also the first generation of smartwatches to feature Wear OS Powered by Samsung —a new platform that elevates every aspect of the smartwatch experience. Built by Samsung and Google, this cutting-edge platform lets you tap into an expansive ecosystem right from your wrist – with popular Google apps¹² like Google Maps, and beloved Galaxy services,¹¹ like Samsung Pay, SmartThings and Bixby. The new platform also includes support for leading third-party apps,¹² like adidas Running, Calm, Strava, and Spotify available from Google Play. Along with our advanced hardware and even more intuitive user interface, you can enjoy smooth and convenient integrated experiences with your Galaxy Watch4. For example, our enhanced built-in compass works in tandem with Google Maps to make it easy to explore a new area.

Bringing Powerful Performance Directly to Your Wrist

This incredible experience is backed by serious hardware upgrades including the enhanced processor, richer displays, and expanded memory. Galaxy Watch4 series boasts the first 5nm processor in a Galaxy Watch – with 20% faster CPU and 50% more RAM, and a GPU 10 times faster than the previous generation. That means scrolling and multitasking on Galaxy Watch4 series is smooth and effortless. We also upped the resolution on the display, up to 450 x 450 pixels,¹³ so visuals are crisper and more distinctive. And with an impressive 16GB of memory, you’ll have enough storage to download and store your favorite apps, music, and photos – with the confidence they’re secure, thanks to Samsung’s Knox security platform.

Samsung’s leadership in eSIM technology enables users to enjoy the freedom of being able to leave their phone behind, knowing their smartwatch will automatically sync up and fill the gap.¹⁴ We also know a reliable battery is essential to smartwatch. You can have up to 40 hours¹⁵ of battery life, more than enough to keep a charge on an overnight camping trip – even as it supports the faster processor, higher resolution display, expanded memory and more sophisticated health features. And when you need more juice quickly, 30 minutes of charging provides up to 10 hours of battery.

Pricing and Availability¹⁶

Galaxy Watch4 and Galaxy Watch4 Classic are available for pre-order in select markets starting on August 11, with retail availability starting August 27. Both watches showcase a sleek, iconic silhouette, with thinner cases than previous generations—and a variety of straps¹⁷ and customizable watch faces, so your watch is uniquely you.

Galaxy Watch4 – our modern, minimalist option designed for versatile all-day use – will come in 40mm and 44mm, starting at $249.99 for Bluetooth versions and $299.99 for LTE models. At launch, the 40mm variant will be available in Black, Silver and Pink Gold, while the 44mm variant will be offered in Black, Silver and a sophisticated Green.

For those looking for a premium, timeless smartwatch design with our fan-favorite rotating bezel, Galaxy Watch4 Classic will start at $349.99 for Bluetooth versions and $399.99 for LTE models and will be available in 42mm and 46mm variants in Black and Silver.

A special rhodium-plated Galaxy Watch4 Classic Thom Browne limited edition will be available in late September.

To learn more about Galaxy Watch4 and Galaxy Watch4 Classic, please visit:

Galaxy Watch4: www.samsung.com/galaxy-watch4

Galaxy Watch4 Classic: www.samsung.com/galaxy-watch4-classic

Galaxy Watch4 & Galaxy Watch4 Classic Product Specifications

¹ The Blood Pressure feature is only available in select markets. To ensure accuracy, users should calibrate their device every four weeks with a traditional blood pressure cuff. The BP app cannot diagnose hypertension, other conditions, or check for signs of a heart attack. This app can only be used for measuring in ages 22 and over. It is not meant to replace traditional methods of diagnosis or treatment by a qualified healthcare professional.

² Requires Samsung Galaxy Smartphone with Android 7 or later, and Samsung Health Monitor app which is available only at the Samsung Galaxy app store. Due to country restrictions in acquiring approval/registration as a medical device, Samsung Health Monitor app only works on watches and smartphones purchased in the countries where service is currently available.

³ The ECG feature is only available in select markets. The ECG app is not intended to replace traditional methods of diagnosis or treatment. The ECG app is not intended for users with known arrhythmias other than atrial fibrillation or users under 22 years old. Users should not interpret or take clinical action based on the device output without consultation of a qualified healthcare professional.

⁴ The Blood Oxygen (SpO2) feature is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease. Intended for general wellness and fitness purposes only. Availability of this feature may vary by market.

⁵ Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, or treatment of any medical condition or disease. The measurements are for the user’s personal reference only. Please consult a medical professional for advice. Do not measure your body composition if you have an implanted pacemaker or other implanted medical devices. Do not measure your body composition if you are pregnant. Measurement results may not be accurate if you are under 20 years old. Availability of this feature may vary by market.

⁶ Currently available in Canada, Korea, UK and US. This feature is available on Samsung Smart TV AU7000 (2021) or above.

⁷ Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or disease. The measurements are for your personal reference only. Please consult a medical professional for advice. Requires Samsung Health app version 6.18 to view history.

⁸ To record your snoring, wear your watch while you sleep and place your phone on a stable surface near your head, such as a night stand, with the bottom of the phone pointed toward you.

⁹ Limited to watch-compatible apps downloaded via Google Play Store. Available after connecting your watch to a smartphone. Requires the latest version of Google Play Store on your connected device.

¹⁰ This feature is available on Galaxy Buds+ and later models, paired with Galaxy smartphones and tablets with One UI 3.1.1 or above. Certain applications may not support Auto Switch. Galaxy devices must be logged in to Samsung Account to enable Auto Switch.

¹¹ Availability may vary by market, operator or device.

¹² App availability may vary at launch. Availability may vary by market, operator or device. Subscription fees may apply for some apps.

¹³ Based on 44mm of Galaxy Watch4 and 46mm of Galaxy Watch4 Classic; will vary by model and size.

¹⁴ LTE connectivity only available in LTE models. Standalone voice calling and standalone text messaging on LTE version requires initial pairing with an eligible Android 6.0 or later smartphone device and separate qualifying wireless plan. Your carrier may not support standalone voice calling, or support may be available only in certain areas. Please check with your carrier for more information. Standalone functionality limited if paired phone is not powered on or connected to a wireless network.

¹⁵ Actual battery life may vary and depend on usage conditions such as function settings, playback file type, and Bluetooth signal strength.

¹⁶ Availability may vary by market or carrier.

¹⁷ Select interchangeable watch straps sold separately.

¹⁸ Measured without health sensors.

¹⁹ Measured without strap.

²⁰ Wear OS Powered by Samsung works with phones running the latest version of Android (excluding Go edition and phones without Google Play Store). Supported features may vary between platforms and countries with compatibility subject to change.

²¹ LTE connectivity only available in LTE models.

²² Device activation is only available after connecting to a smartphone that supports Google Mobile Services.

※ All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

※ Some features may not be available on non-Samsung devices. Compatible devices may vary by market, operator or device brand.

※ Google, Google Play, Google Maps, and Wear OS are trademarks of Google LLC.

“We believe that everyone has a role to play in providing innovative solutions that protect the planet for generations to come. Samsung understands our efforts need to match our scale, our influence and the magnitude of the entire Galaxy ecosystem around the world,” said TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “Galaxy for the Planet is an important step in our journey toward creating a more sustainable world, and we will do so with the openness, transparency and collaboration that drives everything we do.”

Delivering Better Environmental Impact by 2025

Samsung believes the integration of sustainable practices across each stage of production is crucial to minimizing environmental impact and building a better future for communities around the world and the next generation of innovators. Samsung will work to achieve its initial goals by 2025, and it will aim to evolve its commitments to address new challenges beyond 2025

• Incorporate recycled material in all new mobile products by 2025

To foster a more circular economy, Samsung is investing in new and innovative eco-conscious materials for its products. With the goal of using recycled material across all new mobile products by 2025, Samsung will use various recycled materials within its products, taking their strength, aesthetics and durability into consideration.

• Eliminate all plastics in mobile packaging by 2025

Samsung is working towards the full elimination of single use plastics from product packaging by 2025 – reducing, removing and replacing unnecessary resources and materials traditionally used in device packaging and incorporating eco-conscious solutions.

• Reduce standby power consumption¹ of all smartphone chargers² to below 0.005W by 2025

Samsung is prioritizing energy-saving technology that increases energy efficiency and reduces power consumption. Samsung has successfully reduced the standby power consumption across all smartphone chargers³ to 0.02W, which is among the most energy efficient in the mobile industry. To build on this progress, Samsung will work to achieve zero power standby consumption of smartphone chargers, targeting reduction to below 0.005W by 2025.

• Achieve zero waste to landfill by 2025

Samsung is minimizing waste generated at its mobile worksites, with the commitment to divert all waste from landfill by 2025. Samsung will also work to reduce e-waste on a global scale by optimizing the product lifecycle, improving product design processes, and through initiatives like Galaxy Upcycling, Certified Re-Newed, and Trade-In programs.

Continuing Samsung’s Spirit of Openness

Samsung will continue to discover new ways to address the climate crisis and expand its role in accelerating progress to achieve the Sustainable Development Goals. The company is dedicated to reporting progress transparently and working with industry peers and partners throughout its sustainability journey.

“Samsung is committed to creating solutions that enable a better future for our people and our planet. However, we know we cannot do this alone, and the collective fight for the planet is not a competition,” said Stephanie Choi, SVP & Head of Marketing of the Mobile Communications Business at Samsung Electronics. “We strive for collaboration in everything we do, and our strategic partnerships across sectors, industries and markets enable us to scale positive impact around the world – helping us achieve a more sustainable future.”

Samsung’s products are thoughtfully designed to minimize the impact on the environment during their entire lifecycle – including power-efficient semiconductor chips, sustainable packaging, energy-saving technology and the ability to upcycle old devices. To view Samsung’s sustainability progress, check out the 2021 Sustainability Report.

¹ Standby power consumption is the power used after a smartphone is fully charged or disconnected, but the charger remains plugged-in.

² Based on 15W, 25W and 45W Galaxy smartphone chargers

³ Based on 15W, 25W and 45W Galaxy smartphone chargers

As the excitement for the upcoming Galaxy Unpacked on August 11 continues to build, Samsung Electronics has released a trailer teasing the surprises that lie in wait for Galaxy fans. Check out the video below to see if you can spot any clues and make sure to watch #SamsungUnpacked live on Samsung Newsroom and Samsung.com for the official reveal.

At last August’s Unpacked event, I shared my strategy to bring more empowering mobile technology to as many people as possible, especially at a time when they needed it most. Now, around one year later, our world is slowly but surely preparing to reopen in many ways. We’re all yearning for freedom and the possibilities that this new world has to offer thanks to advancements in technology that are set to make our world bigger than it ever was.

This past year, new technologies continued to reshape the way we live. Our collaboration with trusted industry partners allowed us to drive seamless experiences that offer more personalization and versatility than ever. As we enter this new era of agile transformation, I believe that open ecosystems are the only way to accelerate innovation and give people more freedom to create their own experiences that are best for their lifestyles.

Samsung Electronics is poised and ready to unveil visionary, purposeful mobile technology for a better world. In a few weeks, we will unleash our latest and greatest Galaxy Z series to reshape the smartphone category and completely reimagine your experiences.

Life Opens Up With Galaxy 

Today, the world needs flexible technologies that give people room to explore. At Samsung, people are at the heart of everything we do. We’re constantly listening to you to ensure that any new device and experience we create really brings meaningful innovations. We want to enrich everyone’s life, not just the lives of a select few. From epic cameras and vivid, immersive viewing experiences to long-lasting batteries and strong security, we’re focusing on what really matters to you.

As we explore new ways to empower you, we often venture into uncharted territory. That’s how we ended up creating a brand-new category with the launch of the Galaxy Fold. And we didn’t stop there. We kept improving the category with our second generation of foldables, the Galaxy Z Fold2 and the Galaxy Z Flip, with more screen and more of the features you now know and love. I’m excited to say our third generation of foldable devices will open up amazing new multitasking capabilities and enhanced durability for even more people around the world.

Samsung Is Bringing More People Into the Fold

This will be especially important as the world leap frogs into new frontiers of connectivity that demand open ecosystems and reliable mobile experiences. At Samsung, “open” and “secure” are never mutually exclusive. In fact, our collaborations with trusted industry leaders like Google and Microsoft are why we are able to deliver mobile technology that is secure and optimized for today’s rapidly evolving and interconnected world. We constantly work with key partners to create cutting-edge security solutions that keep your devices and data safe every step of the way. This allows us to give you even more control over your apps, data and privacy, so you can curate your own experience — with total peace of mind.

Collaboration enables us to build mobile experiences that make your life easier and better. It fueled the development of a new unified wearable platform, which we built jointly with Google. On top of your favorite Galaxy apps like Samsung Health and SmartThings, there will be so many others in the new Google Play Store. Furthermore, our One UI Watch user interface is deeply integrated with our other Galaxy devices and provides consistent connectivity between your Galaxy Watch and Galaxy smartphone.

We are also working with Google to enrich our foldable ecosystems with popular apps and services. For our third generation of Galaxy Z phones, we have lined up even more partner apps that make the most of the versatile fold-out format. From hands-free optimized video calling with Google Duo and watching videos in Flex mode on YouTube to multitasking in Microsoft Teams, our foldable ecosystem will offer a wealth of seamless and optimized experiences.

A New Chapter in Smartphone Innovation Is Here

The upcoming Galaxy Z Fold combines the very best that smartphones and tablets offer and delivers completely new ways of working, connecting and creating, while the upcoming Z Flip exhibits an even more refined style, armed with more durable, stronger materials. I firmly believe these devices will answer the call for the versatile mobile technology we need as we navigate the open road ahead.

We are out to set new heights and open up a whole new world of exciting experiences for even more people. I hope you’ll join us as we debut our next Galaxy Z family and share some foldable surprises — including the first-ever S Pen designed specifically for foldable phones. Instead of unveiling a new Galaxy Note this time around, we will further broaden beloved Note features to more Samsung Galaxy devices. In the meantime, mark your calendars and tune in to our Unpacked event on August 11 to see what unfolds.

Join Samsung Electronics this August 11 for a Galaxy Unpacked event to unfold the next chapter in mobile innovations designed to help you make the most of every moment, no matter where you are. The event will be broadcast on Samsung Newsroom and Samsung.com at 10 a.m. ET, so make sure to tune in for a close-up look at the latest Galaxy devices.

Stay tuned to Samsung Newsroom for regular updates ahead of the event.