To celebrate the release of Samsung’s latest Bespoke lineup, the company is collaborating with three artists and brands – Thibaud Hérem, Andy Rementer and HAY – to highlight how the Bespoke refrigerator’s wide range of color and panel choices lets users bring creativity and personal flair into their home spaces.

The third artist from this collaboration project to be spotlighted is Danish lifestyle brand HAY. Founded by creative directors Mette and Rolf Hay, HAY is committed to working with top designers from all over the world. Inspired by nature and the natural ingredients commonly found in refrigerators, HAY has created five new colors exclusively for Samsung’s Bespoke panels. Those colors are Cream, Squama, Dusty Blueberry, Artichoke and Cabbage.

In the exclusive video and Q&A below, Mette Hay explains more about what went into the five exclusive colors that HAY designed for the Bespoke refrigerator line.

Q: Can you talk a bit about who you are and what you do?

I’m Mette Hay, the co-founder of HAY, a design company based in Copenhagen, Denmark. I started HAY with my husband Rolf almost 20 years ago.

Q: What is HAY all about? What should the world know about your designs?

Rolf and I had a vision of a company that works with the world’s best designers and manufacturers to create affordable, high-quality products.

Rolf has a passion for furniture. For me, it’s more about the small things; the things you hold in your hands every day. There is no project that is too small or simple for me. It excites me to find a gap in our industry; an item where there has been no other product like it from a design point of view. That’s one of the reasons I was so excited about our collaboration with Samsung.

Color very much informs my work. Most brands will select colors for a year or a season; at HAY we choose colors for each individual product. I feel that the product itself is what dictates the colors, and that they are an essential part of the design.

Q: Why collaborate with Samsung? What does the Samsung brand represent to you?

When I think of Samsung, I think of a global company that makes high-quality, technical products. It’s very different from what we do at HAY, but we still have this overlap when it comes to our sense of quality.

I was excited when Samsung contacted us to create a color scale for their new Bespoke Collection. As I said, I like to work with everyday objects, and this gave me the opportunity to do that.

Samsung was running a beautiful exhibition in Milan when we met them in 2019. After I had seen the exhibition, the decision to work with them became an easy one to make.

Q: What has it been like collaborating with Samsung?

In order for a collaboration to be successful, both parties need to bring something special to the table. HAY brings a fresh eye to this project, and Samsung likes our style and approach to color.

This isn’t the first time we’ve collaborated with another brand on a color scale for an existing product. It’s a fun and interesting way to work.

We always do an individual color scale for each new product; we start from scratch with colors. And that’s because, for me, the colors and the item itself go hand-in-hand.

Q: Can you talk a bit about the color choices for the fridges? Why is color important in a kitchen?

It didn’t take me long to decide that the colors of the HAY Bespoke Collection should connect back to the foods we typically have in our fridges.

We therefore started by looking at different categories of ingredients. This resulted in us establishing blue, green and cream tones. All the colors we settled on work well in all kinds of kitchens; home kitchens, office kitchens and even in HAY House’s own kitchen. They’re colors that will stand out but aren’t overpowering. The various elements can also be combined in different ways depending on what the customer wants, which is very useful.

Q: How do you hope people will react to this collaboration? What would you like them to say about it?

I hope that people will be able to see HAY’s unique touch in the Bespoke Collection. HAY is known for bright colors; but in this case, it was really important to me that the palette we chose was something that I’d be happy with in my own kitchen.

An item like a fridge – a straightforward, everyday item – can be a design object too. Its design shouldn’t be overwhelming, because it’s going to be so central to your kitchen. It should absolutely bring you joy though.

The introduction of Samsung’s flagship Bespoke refrigerator lineup has changed how we view refrigerator design. It’s done this by bringing three revolutionary ideas to the table: a customizable and interchangeable front panel design, modularity that allows consumers to choose and add the optimal storage configurations to suit their needs, and a sleek, modern look that fits seamlessly into any kitchen.

Read on for more information on how Bespoke is revolutionizing appliance design, as well as details on the exciting collaborations that were announced at Samsung’s ‘Bespoke Home’ event.

Color Me Bespoke

Soothing, neutral tones. Classic black and white. Soft pastel hues. Bold, saturated tones that make a statement. Bespoke’s color options are wide and varied, and suited to every taste. What really sets the lineup apart, however, is the ability to combine this diverse palette with a wide range of materials and finishes. It goes without saying that this is more than just a colorful fridge.

Bespoke panels are available in finishes that go beyond simply basic metals. If you’re looking for a warm, earthy look, opt for the Cotta metal finish, which features a clay-like texture. If your kitchen features big windows, the glossy Glam Glass finish will reflect sunlight beautifully throughout the room.

Bespoke’s color options have been expanded for the refrigerator lineup’s global rollout this year, with eight options available in the U.S. and up to 14 options in Europe, depending on the model. Whether it’s a classic 4-Door refrigerator, a simple Bottom Mount Freezer, or a combination of 1-Door and Bottom Mount Freezer modules, you’ll be able to create a Bespoke fridge that combines the storage you need and the aesthetic you want to fit your lifestyle.

Going forward, Samsung will continue to add more options to Bespoke’s palette that cater to consumers’ ever-changing preferences, as well as the latest trends. Plus, with Bespoke’s interchangeable design, consumers can continue to explore different possibilities for their fridge by outfitting it with new panels that cater to their lifestyle.

Modular Design, Seamless Fit

Imagine having a refrigerator that transforms alongside you to give you a truly bespoke experience. When experiencing a significant lifestyle change, you don’t need to toss out what you’ve been using and replace it with something new. Instead, you can simply add what you have into what you need.

For example, you can use the 2-Door unit when you’re living on your own, and later – when you get a roommate or move in with a significant other, for example – add another 1-Door or 2-Door module to transform your fridge into a double-door model. When you find yourself needing extra storage to accommodate a growing family, simply add a Bottom Mount Freezer or another 1-Door module, depending on your lifestyle.

The doors on each module are also reversible and designed to open easily, giving you the freedom to place your Bespoke refrigerator next to furniture or a wall without worrying about the door not having enough space to open.

Inspiring Collaborations

Samsung’s recent ‘Bespoke Home’ event saw the company reveal three collaborative Bespoke refrigerator designs, which will be available in select markets as exclusive collections.

Thibaud Hérem x Samsung

Together with French illustrator Thibaud Hérem, Samsung has created a Bespoke design for the European market that consists of three 1-Door modules that come together to depict Fontainebleau. Furthermore, in partnership with pop artist Andy Rementer, Samsung has created a 4-Door Flex design for the U.S. market that reflects the playful and colorful style of Rementer’s work.

Andy Rementer x Samsung

In addition to these designs, the ‘Bespoke Home’ event also offered a peek at a collaboration between Samsung and the Danish lifestyle brand HAY. The collection, which introduces five new colors to the Bespoke range, was inspired by natural food ingredients found in European kitchens.

HAY x Samsung

Through collaborations like these, Samsung continues to push the limits of what refrigerators can offer for consumers of all lifestyles and design preferences.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

These collaborations reflect Samsung’s pursuit of redefining “white goods” by pushing the boundaries of design for home appliances.

“Samsung’s position as a lifestyle brand is growing in global markets and we’re ready to demonstrate our leadership in design by showcasing the unlimited possibilities of the Bespoke Home,” said Harry Choi, Head of Design Team, Digital Appliances, Samsung Electronics. “We want to use our products to transform home appliances into statement pieces that allow customers to bring a piece of art into their homes in a new way.”

Make a Statement With a Work of Art

Thibaud Hérem

Thibaud Hérem is a passionate French illustrator who paints buildings and architecture with incredible hand-drawn detail.

Three drawings personally significant to Hérem adorn Bespoke refrigerator exteriors in this collaboration. These are the Chateau de Fontainebleau; for its contributions to French art and culture, the London city skyline; which he drew to commemorate the 150^th anniversary of the London Underground, and the Notre Dame Cathedral in Paris; which is known for its incredible architecture that has withstood the ages.

Hérem’s Bespoke panel designs are already being sold in Korea, with the Fontainebleau design slated for a limited-edition launch in France, Italy, and Poland via Samsung.com.

Thibaud Hérem x Samsung

Andy Rementer

Andy Rementer is a pop artist based in the U.S. known for his instantly recognizable, bright and colorful pop designs from his work with international brands.

Rementer has created three designs for the Bespoke lineup—the first piece, called “Together”, highlights diversity, multi-ethnic communication and peace. The second design, called “City”, features a scene of a bustling and colorful city full of movement and vitality. The third design is from his “Portraits” collection and represents the thoughts people have about food and drink. It features the wistful expression of a person enjoying a beverage.

Rementer’s Bespoke panel design, “Together”, will be available in the U.S. on Samsung.com.

Andy Rementer x Samsung

HAY x Samsung

Founded by the eponymous Creative Directors Mette and Rolf Hay, HAY is a Danish lifestyle brand committed to working with their generation’s best designers from all over the world. In this collaboration, HAY has created five new colors exclusively for Samsung’s Bespoke panels, inspired by nature and natural food ingredients. The custom-blended colors include Cream, Squama, Dusty Blueberry, Artichoke and Cabbage.

HAY x Samsung