IFA 2024 — Europe’s largest consumer electronics trade show held in Berlin, Germany — opened on September 6 with Samsung Electronics showcasing an impressive array of AI-powered products and services under its vision of “AI for All.”

Samsung Newsroom visited the company’s dynamic booth at IFA 2024 to see what innovative technologies captivated attendees.

▲ (Left) Samsung’s exhibit is located in CityCube Berlin in Messe Berlin. (Right) Crowds gathered at Samsung’s IFA 2024 booth.

Leading the Way to a Safer, More Sustainable Future

Upon entering the exhibit, visitors were welcomed by a range of SmartThings solutions — organized into key themes such as Security, Sustainability, Easy Connectivity and Control, Safety and Health as well as B2B Solutions. Each area highlighted SmartThings’ AI capabilities, illustrating how these innovations integrate into everyday life and reflect Samsung’s commitment to building a safer and more sustainable future.

▲ Calm Onboarding helps to manage the entire product journey, from registration to actual use and product maintenance. Meanwhile, Map View allows users to monitor devices in living spaces at a glance.

▲ SmartThings can adjust home appliances to create optimal sleep conditions when the Galaxy Ring determines the user is sleeping.

▲ The B2B-specific SmartThings Pro streamlines operations in residential or commercial spaces by connecting and managing lighting, temperature and humidity controls, cameras, home appliances and other IoT devices.

Personalizing Daily Life Through Bespoke AI Home Appliances

In the Bespoke AI space, guests witnessed the remarkable evolution of Samsung’s home appliances — now more intuitive and customized for spaces around the home. Notably, Samsung unveiled an upgraded version of the smart AI voice assistant Bixby alongside other state-of-the-art technologies that deliver tailored services based on the user’s voice and location.

▲ The 7-inch AI Home on Anyplace Induction helps users see and control their home appliances.

▲ The Bespoke AI Family Hub refrigerator uses AI for image recognition, recipe suggestions and more.

▲ The Bespoke AI Laundry Combo^TM received an A-grade energy efficiency class rating for its washing and drying capabilities.

▲ The Energy Leadership Zone explains to energy-conscious European consumers how Samsung’s AI home appliances and services reduce energy consumption.

Unlocking Next-Level Viewing Experiences

The AI TV space introduced visitors to the newest trends in AI TVs and other technologies that can be implemented around the home. The Transparent MICRO LED impressed with its crystal-clear image quality and high transparency, and the AI home companion Ballie drew attention as well.

▲ The Transparent MICRO LED stands out from other similar displays with its ultra-transparent and bezel-less design.

▲ Ballie offers personalized experiences by playing music or controlling various IoT devices.

▲ Visitors enjoy games on (left) the 49-inch Odyssey OLED G9 and (right) Samsung Gaming Hub on a Samsung AI TV.

▲ (Left) The Music Frame and (right) the 2024 version of The Premiere are displayed at IFA 2024.

Creating a Smarter Mobile Future With Galaxy AI

Finally, guests experienced the latest AI features across the Galaxy lineup in the Galaxy AI Ecosystem space. Showcasing a truly integrated experience, various devices from the Galaxy product family were on display — including the Galaxy Z series, Galaxy Watch, Galaxy Ring, Galaxy Buds and Galaxy Book.

Visitors expressed keen interest in the new levels of connectivity between devices, with some commenting that the practical features are exactly what they’ve been waiting for.

▲ Interpreter allows users to take advantage of both the main screen and cover screen when having a conversation in different languages.

▲ The Galaxy Watch and Galaxy Ring can track users’ health.

▲ The Galaxy Book5 Pro 360 was unveiled at IFA 2024.

The company showcased revolutionary accessibility features in its Bespoke AI appliances on September 6 (local time) at IFA 2024 — Europe’s largest consumer electronics trade show held in Berlin, Germany. Aligning with this year’s IFA theme of “Innovation for All,” Samsung is presenting a more comfortable lifestyle to users.

▲ Samsung Electronics’ press conference at IFA 2024

Personalizing Experiences According to Each User’s Voice

At IFA 2024, Samsung introduced Voice ID³ — a game changer in smart home technology that will offer personalized experiences by distinguishing between family members’ voices.

Home appliances that support Voice ID will be able to understand voice commands from users and provide customized solutions based on schedules, interests, health conditions and other personal characteristics.

For example, Voice ID will recognize a senior user’s voice, recommend dishes depending on their diet and find relevant recipes when they ask about dinner.⁴

Syncing Accessibility Settings Across Devices

Currently, accessibility settings need to be set up separately for each device. By the second half of this year, Accessibility Sync will allow users to apply accessibility settings from their smartphones to their home appliances during initial setup.

In the future, home appliances with Voice ID support will be able to synchronize accessibility settings with each user’s voice. For instance, Accessibility Sync will recognize a mother’s voice and apply her smartphone’s accessibility settings to the washing machine.

Improving Usability Through More Visible Screens and Voice Assistance

▲ Bespoke AI appliances inside Samsung’s booth at IFA 2024

At IFA 2024, visitors to Samsung’s booth can experience how the company is improving screen visibility on its Bespoke AI appliances. The 32-inch screen on the Bespoke 4-Door Refrigerator with AI Family Hub⁵ features black-and-white, color inversion and font enlargement for users with low vision. Meanwhile, the 7-inch AI Home⁶ on the Bespoke AI Laundry Combo supports high contrast to improve readability.

Voice Guide will further enhance accessibility by providing audible descriptions of an appliance’s status and operations. Once activated in settings, the feature will read what is displayed on the screen. Voice Guide will be progressively rolled out⁷ to products with displays.

Adding Convenience With a Light Touch

▲ Bespoke AI Laundry Combo with Auto Open Door

Designed to help users easily open doors, Auto Open Door is currently available on select refrigerators, washing machines, ovens and other home appliances. The Bespoke 4-Door Refrigerator with AI Family Hub opens with a gentle touch. Meanwhile, the Bespoke AI Laundry Combo door automatically opens at the end of a wash or dry cycle to allow moisture to escape or keep laundry fresh.

Samsung is constantly expanding its features to make home appliances more accessible to users. Fully committed to its “AI for All” vision, the company looks forward to breaking down barriers and setting new standards for inclusivity in home technology.

¹ Accessibility features of Samsung home appliances may vary by region and product.
² Results may vary depending on actual usage conditions.
³ Voice ID is expected to be available in 2025. The availability of features and content providers may vary by country/carrier/language/device model/OS version.
⁴ The following scenario may vary depending on user language settings or regional differences.
⁵ Product name may differ by region. North America: Bespoke 4-Door Flex Refrigerator with AI Family Hub+, Latin America: Bespoke 4-Door French Door Refrigerator with AI Family Hub+.
⁶ Does not mean all services available on the AI Home are AI or generate information or outcomes using AI. AI Smart Dial, AI Wash & Dry and Voice enabled with Bixby accessible through the AI Home utilize AI-based algorithms, which may be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
⁷ As of early September 2024, Voice Guide is only supported on select Family Hub refrigerators and Bespoke AI Laundry Combo.

The press conference underscored Samsung’s commitment to democratizing AI as well as the transformative power of Galaxy AI, with notable figures from Samsung and partner companies outlining how Samsung’s AI advancements are reshaping user experiences and contributing to a more sustainable and inclusive world. Below are visual assets from Samsung Electronics’ press conference at IFA 2024.

▲ Samsung reinforced its ‘AI for All’ vision at its press conference at IFA 2024

AI for All: Like Sprinkling Magic Dust Into Everyday Life

▲ Benjamin Braun, Chief Marketing Officer of Samsung Europe, opened the event by honoring IFA’s rich 100-year history. As part of the presentation, he showed a simulated video of what Albert Einstein’s IFA 1930 keynote would look like using the power of Samsung’s different AI technologies, such as AI Upscaling, AI Active Voice Amplifier and Galaxy AI.

▲ “This year [Samsung] aims to have 200 million AI-enabled devices,” said Benjamin Braun, Chief Marketing Officer of Samsung Europe. *separate images available below

AI Meets World: More Inclusive and Sustainable

▲ Citing Samsung’s first Mobile AI Report, Dr. Chris Brauer, Chief Innovation Officer (CIO) at AI strategy, solutions and research firm Symmetry, said that “frequent mobile AI users are about 1.4 times more likely to report a high quality of life compared to those who rarely use it.”

▲ “AI Energy Mode in SmartThings Energy can save up to 70% of energy consumption in [Samsung] washing machines by using Ecobubble and AI Wash technologies,” said Katharina Mayer, Head of LifeStyle Lab Europe, Digital Appliances, Samsung Electronics. *separate images available below

AI Meets You: More Productivity, Simplicity and Enjoyment

▲ “Intel and Samsung have worked together for over 20 years,” said David Feng from Intel. “By combining the power of the newest Core Ultra processors with Samsung’s mobile leadership and our joint belief in an open ecosystem, the Galaxy Book5 Pro 360 unlocks the next level of cross-device AI experiences.” *separate images available below

▲ “[The Galaxy Book4 Edge powered by Snapdragon X Elite] is built for AI, putting the world of intelligence at the heart of your PC,” said Nitin Kumar from Qualcomm. *separate images available below

▲ (Left) “[Our SmartThings ecosystem] can connect thousands of Samsung and non-Samsung devices and has over 350 million subscribers globally,” said Deborah Honig, VP of One Samsung at Samsung UK. “Now at IFA, we are introducing SmartThings Pro for the first time. A new platform to help businesses easily manage their connected devices and energy usage.” (Right) “The only thing it doesn’t do is prepare the food for you,” Deborah Honig, VP of One Samsung at Samsung UK joked about the Samsung Food app. *separate images available below

▲ “Our free Samsung Health app, [is] already used by over 64 million people worldwide,” said Stephanie Chosen, Brand & Product Marketing Manager at Samsung UK.

▲ “Samsung AI TV is set to become the hub of an AI-powered smart home system,” said Stephanie Chosen, Brand & Product Marketing Manager at Samsung UK.

▲ Benjamin Braun, CMO of Samsung Europe, announces the Music Frame WICKED Edition.

▲ Benjamin Braun, CMO of Samsung Europe, took a selfie with the crowd using the Galaxy Z Flip6 and the gesture control on the Galaxy Ring at the company’s press conference at IFA 2024.

Samsung SmartThings began as Samsung Electronics’ Internet of Things (IoT) platform, connecting not only Samsung products but also a wide array of devices from partner companies. This integration has evolved into a seamless, connected experience tailored to fit diverse lifestyles.

Growing from 100 million subscribers in 2019 to over 350 million by August 2024, SmartThings has established Samsung as a leader in the smart home market. The platform continues to expand its influence in the IoT industry by enhancing its AI-driven capabilities and even extending its reach into the B2B space.

Check out the infographic below to explore Samsung SmartThings’ 10-year journey of innovation.

Further expanding the AI for All vision, the conference included chapters “AI Meets the World” and “AI Meets You” where speakers from across the company and its partners demonstrated the critical role AI plays in improving users’ quality of life, equipping them with tools they can use to enrich their lives.

“Since our presentation at IFA last year, discussions around AI and its role in our lives have grown significantly,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “At Samsung, we are proud to make AI more accessible and understandable, showing how it can simplify life rather than complicate it. We believe AI should act like multiple pairs of helping hands, meeting you needs and the world beyond them. Our AI-enabled products allow people more time to focus on the things they care about.”

▲ Benjamin Braun, Chief Marketing Officer, Samsung Europe, speaking about AI For All at Samsung’s IFA 2024 presentation, where the company unveils its latest innovations and celebrates the possibilities AI can create for everyone.

AI For All

Samsung’s AI for All spans a wide range of its AI enabled products, from mobile devices, home appliances and home entertainment systems. By the end of 2024, Samsung expects there will be 200 million Galaxy AI-enabled devices in users’ hands. Samsung understands its AI features need to adapt to how consumers want to live — as well as supporting the needs of the earth.

Central to this is the expanding SmartThings ecosystem, which connects over 500 million devices, offering seamless remote control of all Samsung AI-enabled products, from turning the heating on or off, managing all appliances when home or away and navigating Samsung TVs.

Never before has it been so easy for people across the world to use of the power of AI to take control of the world around them. Samsung AI enable products give this power to its users, allowing them to curate their everyday experiences. Whether striving for more sustainable living, expanding creativity or connecting with their loved ones.

However, only 15% of people said they have a full understanding of how AI can be used in their daily lives and yet 66% of us are looking for ways to create more time. This shows a clear opportunity for Samsung AI to give back to people, and why AI is for All.¹

Launching following IFA, the latest operating system upgrade, One UI 6.1.1, will make AI features from the Galaxy Z Fold6 and Z Flip6, such as Live Translate and Circle To Search, available on the Galaxy S24, Z Fold5 and Flip5.

This rollout of One UI 6.1.1 will also include brand new apps which bring more opportunity for creativity and connection. Including, Sketch to Image, which allows users to visualise their ideas through image options generated from a simple drawing and Portrait Studio which propels creativity by helping users create a more personalised avatar to use online.

▲ Deborah Honig, Chief Customer Officer and VP of One Samsung, speaking about SmartThings at Samsung’s IFA 2024 presentation, where the company unveils its latest innovations and celebrates the possibilities AI can create for everyone.

AI Meets You

Samsung believes that its AI should enhance daily life by allowing users to personalise entertainment experiences. At IFA 2024, Samsung launched the Premiere 7 and 9 Projectors, Galaxy Book5 Pro 360 and Galaxy Book4 Edge 15-inch, all designed to help users focus on what they care about and who they share it with.

The Premiere 9 and The Premiere 7 projectors, bring advanced laser technology to home entertainment, delivering exceptional 4K resolution and immersive audio on screens up to 130 inches. They include AI-powered technology, including Upscaling, which enhances content to 4K quality, and Vision Booster, which adjusts brightness and contrast for optimal viewing in various lighting conditions. Designed to transform living spaces into premium home cinemas, these projectors offer a superior viewing experience with cutting-edge technology.

▲ Stephanie Chosen, Samsung Brand and Product Marketing Manager, speaking about The Frame and The Art Store’s collaboration with Jean-Michel Basquiat at Samsung’s IFA 2024 presentation, where the company unveils its latest innovations and celebrates the possibilities AI can create for everyone.

The Galaxy Book5 Pro 360, in collaboration with Intel, combines the power of the new Intel® Core Ultra processor with Samsung’s mobile leadership to unlock the next level of cross-device AI experiences. Featuring Galaxy AI, it offers personalised productivity and seamless connectivity. With all-day battery life, users can accomplish more efficiently, while its enhanced graphics and displays provide a premium entertainment experience within Galaxy’s extensive mobile AI ecosystem.

The ultra-thin Galaxy Book4 Edge 15-inch, designed with Qualcomm, is powered by the Snapdragon® X Plus processor for exceptional performance and long battery life. It integrates advanced NPU technology for top-tier AI capabilities and combines Copilot+ PC features with Galaxy AI. This portable device enhances creativity and connectivity on a vibrant 15-inch display.

Also showcased on stage at IFA were the latest innovations in Samsung TVs. Since 2015, Tizen OS has powered hundreds of millions of smart TVs, leading the evolution of television viewing. 2024 Samsung AI TVs will receive Tizen OS upgrades for seven years considering hardware specification.² This ensures that consumers can continue to enjoy the latest innovations and enhanced connectivity across all their Samsung devices.

Samsung’s Neo QLED 8K AI screens provide an enhanced viewing experience with built-in NQ 8 AI Gen 3 processors. These processors feature 512 neural networks — eight times more than before—and, when combined with the power of AI, deliver a customised, high-quality sound and picture experience. This technology upscales on-screen content to deliver the sharpest and smoothest picture yet.

The latest developments in The Frame and Art Store were also celebrated at IFA with the announcement of several new partnerships. Along with collaborations with Finnish design house Marimekko and Jean-Michel Basquiat, Samsung introduced an exclusive collection of 12 masterpieces by Belgian surrealist René Magritte. These partnerships enable users to bring extraordinary art into their homes, adding a touch of magic to their everyday surroundings.

Samsung also announced the exciting launch of the new Samsung Music Frame in partnership with Universal Picture’s Wicked. The Music Frame wireless speaker was launched earlier this year, delivering superior sound quality that fills any space with rich, clear audio. With built-in woofers and intelligent Dolby Atmos technology inside, the Music Frame intelligently adapts to your home acoustics and brings every sound and note to life. The limited-edition Wicked Music Frame comes with two movie art images and one wonderful exclusive image (only available as part of the limited-edition Music Frame) of the beloved Glinda and Elphaba, along with character autographs and an authenticity certificate.

Samsung is creating simple user experiences through its Bespoke AI appliances,³ which now offer enhanced voice control through Bixby upgrades. The upgraded Bixby can understand multiple commands in one sentence, recall previous context⁴ to carry out continuous commands for personalised responses and provide answers to product related questions.⁵ It allows users to express their needs more naturally and easily than before.

Samsung also opens up greater control and accessibility benefits for users. For example, Samsung developed and applied an Auto Open Door feature on some washing machine and refrigerator models so users can open doors with a light touch. A recent update allows people to open the door by simply saying, “Open the refrigerator door”, even without wake-up commands like “Hi Bixby”.

AI Meets World

Samsung believes that AI is a force for good and one which has a critical role to play in allowing us all to take better care of the planet and each other.

Samsung has continued its mission to become Net Zero by 2050, with 93% of its DX Division operations running on to Renewable Energy sources.⁶

Within its products, Samsung continues to prioritise energy efficiency and is passionate about using AI to make this possible. Whether that’s AI inside appliances such as its refrigerators and washing machines or using AI to unlock the potential of its SmartThings Eco System to save more energy.

Samsung’s AI Hybrid refrigerators have been built with energy saving front of mind. By combining two power sources, a compressor and Peltier cooling technology, the fridge intelligently responds when more energy than usual is being used. For example, if the fridge door is left open for longer, the Peltier technology works as an extra cooling source to improve overall energy efficiency.

On stage at IFA, Samsung revealed that the Bespoke AI Laundry Combo is now rolling out across Europe. The All-in-One washer and dryer combo is a single space efficient appliance that finishes the wash and dry cycle in one queue. The wash cycle not only meets but surpasses the minimum energy efficiency requirements for the A-grade rating by up to 20%,⁷ and the wash and dry cycle combined also meets the A-grade rating.⁸ This impressive performance is achieved through advanced heat pump drying technology, which dries clothes quickly, gently and efficiently at lower temperatures.

▲ Katharina Mayer, Samsung Head of LifeStyle Lab Europe – Digital Appliances, speaking about the Bespoke AI Laundry Combo at Samsung’s IFA 2024 presentation, where the company unveils its latest innovations and celebrates the possibilities AI can create for everyone.

The SmartThings Ecosystem remains at the core of Samsung’s ability to pioneer energy efficiency, as it can make lots of small changes to make a big difference. The AI Energy Mode in SmartThings Energy⁹ can save up to 70% of energy consumption for washing machines.^{10 11} Also with SmartThings Away Mode users never have to worry about forgetting to turn off a light or the TV when they go out. Sensors in various appliances sense when there is no-one in the room and then shut down systems to save energy.

Bespoke AI appliances can also save energy costs through Optimal Scheduling and Optimal Charging. These features delay the start of a wash cycle and charging to avoid peak hours in order to reduce energy costs when combined with smart tariffs.

For more information on the products mentioned within this release, please visit the Samsung Global Newsroom here.

The Samsung exhibition at IFA will be open from September 6 to 10 at the City Cube, Berlin.

* The content has been revised to provide more accurate information.

¹ This research was conducted between July 11th and July 19th, 2024, to gauge public sentiment towards AI across Europe. The survey sampled 11,000 adults from ten countries: the UK, Germany, France, Italy, Spain, Sweden, Finland, Norway, Denmark and Poland, with each country contributing 1,000 respondents, except the UK, which had 2,000 respondents.
² Details on supported models and features to be determined.
³ The update is available for appliances launched in 2024 including the Bespoke 4-Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo; Bespoke Slide-in Range; Bespoke Jet Bot Combo AI; and Bespoke AI WindFree Gallery Freestanding Air Conditioner (sold in Korea only).
⁴ Only available when the dialog box is open.
⁵ Understanding multiple commands and Recalling previous context are supported in the following languages: English (US, UK, India), Korean, Spanish (Latin America, Europe), French, German, Italian and Portuguese (Brazil). Answering product-related questions is currently available for English (US) and Korean. The following scenario is based on English (US) and may vary depending on user language settings.
⁶ In September 2022, Samsung announced its New Environmental Strategy which includes the company’s goals to achieve net zero Scope 1,2 emissions by 2050, maximize resource circularity to contribute to a circular economy and tackle environmental challenges through technological innovation. Samsung’s Device eXperience (DX) division aims to reach net zero Scope 1,2 emissions by 2030. The DX division achieved 93.4% renewable energy conversion as of the end of 2023 — which includes 100% renewable energy used at major global manufacturing facilities in the United States, Europe, Korea, China, Brazil, India and Vietnam.
⁷ Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. This 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).
⁸ Based on internal testing. Complete operating cycle from washing to drying of this model is rated Energy efficiency class A as defined by EU Regulation 2019/2014.
⁹ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
¹⁰ Savings amount estimated based on tests performed by Samsung. Estimated savings may differ from users actual savings. https://blog.smartthings.com/smartthings-energy/how-to-reduce-your-carbon-footprint-with-smartthings-energy/
¹¹ Wi-Fi connection, Samsung account and SmartThings required. Can be applied when the selected washing temperature is 20~40°C. Max saving results from washing a 40 degree cycle as a cold wash. Savings based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.

Samsung Electronics today announced it is showcasing its latest energy-efficient appliance lineup for the European lifestyle at IFA 2024. The new product range includes a BESPOKE AI Washer with A-55% extra energy efficiency,¹ a Bespoke AI Laundry Combo that achieves an A rating for the complete cycle² and an A-10% Bespoke Dishwasher.³ Drawing on its longstanding dedication to enhancing energy efficiency, Samsung has improved its core technologies to respond to consumer needs for better ways to save energy in everyday life.

“Samsung has a long track record of bringing its energy-efficient lineup to European markets, and IFA is an ideal setting for showcasing these types of solutions,” said Moohyung Lee, EVP and Head of the Customer Experience Team for Digital Appliances Business at Samsung Electronics. “We expect that the new models will be the right choice for customers who are seeking extra energy efficiency at home.”

A More Efficient Washing Experience

The most notable achievement out of Samsung’s high-energy rating lineup at IFA 2024 is the BESPOKE AI Washer. The model, planned for next year’s launching,⁴ consumes up to 55% less energy than the minimum energy efficiency requirements for a Class A rating.⁵ Following the A-40% model that launched in the first half of this year, the new product has applied Samsung’s technologies to achieve additional energy savings.

Samsung applies advanced technologies to achieve up to 55% less energy consumption than the minimum energy efficiency requirements for the Class A rating. The core of these advanced technologies is the Bubble Shot, which pulls soapy water through the circulation pump and sprays it on top of the laundry inside the drum. This makes washing more effective by drenching the laundry more easily and allowing the detergent to penetrate clothing evenly. It combines with Ecobubble and algorithms to enhance extra energy efficiency.

The implementation of AI Home⁶ is an additional noteworthy change. This 7″ wide LCD touchscreen on the device serves as an intuitive control center for the laundry. Not only can users quickly choose their laundry cycle, but they can also receive personalized washing recommendations that suit their habits and periodic needs.⁷ It allows for effective user control and laundry care.

All-in-One, Energy Efficient Laundry Solution

At IFA, Samsung is also displaying the Bespoke AI Laundry Combo, which will soon be available in the European market. The model combines a washer and a dryer in a single machine freeing users from the hassle of transferring the load to the dryer after washing. The combo is distinctive in that there is a significant improvement in energy efficiency, achieving an A rating across the entire washing and drying cycle,⁸ with an A-20% for washing.⁹ This is the highest level in Samsung’s combo lineup in Europe.

Samsung has worked hard to improve the drying efficiency especially. The Heatpump Drying technology dries clothes quickly, gently and efficiently at low temperatures. Furthermore, a specially designed duct structure improves the efficiency of internal air circulation, allowing for the efficient reuse and transfer of heat energy. Meanwhile, to achieve a high energy rating in the wash-only cycle, the Bubble Shot Technology is implemented. It makes the laundry drench well by spraying soapy water from the top using the circulation pump. As a result, the combo’s complete wash cycle exceeds the minimum energy efficiency requirements for the Class A threshold by up to 20%, with the wash and dry cycle receiving a well-deserved Class A.

Clean Effectively, Save More Energy

The Bespoke Dishwasher¹⁰ with extra energy efficiency will be also displayed at IFA 2024. It not only boasts a stylish look with its Kitchen Fit Sliding Door¹¹ design that seamlessly matches kitchen furniture but also offers effective performance while saving energy by up to 10% more than the requirements for an A energy rating.¹²

A WaterJet Clean and an Active Fan Dry system play an important role in delivering this extra efficiency. First, WaterJet Clean delivers intensive cleaning from every angle with rotating dual wash arms, thanks to the specially designed All-in-one Sump module.¹³ It generates a unique flow path to make the product exceptionally power efficient and uses only 7.9 liters¹⁴ of water ― which is a significantly low level compared to conventional models¹⁵ ― without impacting its performance.

The Active Fan Dry system,¹⁶ on the other hand, enhances internal air circulation, leading to less energy consumption. It blows gentle and moderate wind using two fans on the walls of the tub during drying. Since this wind helps evaporate moisture, less latent heat is required from the rinsing water. Therefore, it reduces the amount of energy used for heating the rinsing water. As a result, users can neatly finish the cycle with enhanced energy efficiency.

Additional Energy Savings Through SmartThings Connectivity

With these advancements in hardware, Samsung’s new energy-efficient lineup also supports SmartThings AI Energy Mode.¹⁷ After connecting appliances to SmartThings, users can check daily, weekly and monthly power consumption. And when the estimated monthly electricity bill exceeds the targeted amount, they can activate AI Energy Mode through SmartThings to proactively save energy. With the cycles that work with AI Energy Mode, the BESPOKE AI Washer saves energy usage by up to 70%,¹⁸ the Bespoke AI Laundry Combo saves energy up to 60% on washing and up to 30% on drying.¹⁹ And the dishwasher uses up to 21% less energy with the Pots & Pans program.²⁰

Visitors at IFA 2024 ― being held in Berlin from September 6 to 10 ― will be able to see Samsung’s new energy-efficient appliances at Samsung’s booth. The Bespoke Dishwasher is currently available in several European countries and the Bespoke AI Laundry Combo is set to launch in select European countries in the fourth quarter of this year. The BESPOKE AI Washer will roll out in different European countries early next year.

* The content has been revised to provide more accurate information.

¹ Based on Samsung internal testing, Applicable models in WW9000F series are 55% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014.
² Based on internal testing. Complete operating cycle from washing to drying of this model is rated Energy efficiency class A as defined by EU Regulation 2019/2014.
³ Based on internal testing, DW60C*8******* in DW8700B series are 10% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2017
⁴ Planned for launching in the first half of 2025
⁵ Based on Samsung internal testing, Applicable models in WW9000F series are 55% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014.
⁶ Does not mean all services available on the AI Home are AI or generate information or outcomes using AI. AI Smart Dial, AI Wash & Dry, Voice enabled with Bixby accessible through the AI Home utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
⁷ Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.
⁸ Based on internal testing. Complete operating cycle from washing to drying of this model is rated Energy efficiency class A as defined by EU Regulation 2019/2014.
⁹ Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. This 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).
¹⁰ Model code: DW60C*8******* (Europe).
¹¹ Kitchen Fit Sliding Model: DW60CG8**I00**. Custom panel weight range: 4.5~12kg (Self-adjusting).
¹² Based on internal testing, DW60C*8******* in DW8700B series are 10% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2017
¹³ The sump module gathers water during wash cycles, houses various filters, and contains the main pump for water circulation and drainage.
¹⁴ Only when using the Eco cycle.
¹⁵ Compared to DW60BG750***, DW60C*8******* consumes 1.3L less water during the Eco cycle.
¹⁶ When using Active Fan Dry, the drying time may increase, because the rinsing water temperature is lower.
¹⁷ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
¹⁸ Based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.
¹⁹ Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) with IEC 3kg on AI Wash & Dry cycle with AI Energy Mode ON.
²⁰ Based on internal testing comparing the water temperatures and cycle times of the factory setting and AI Energy mode for the ‘Pots & Pans’ program which may need to be downloaded via the SmartThings App. Results may vary depending on the actual usage conditions. AI Energy mode can be used with 6 washing cycles: Intensive, Express, Extra Silence, Pots & Pans, Plastic and Auto.

Home appliances and electronics have followed this evolution. What were once large, bulky machines have since become highly advanced, integrated devices and essential companions in daily life.

▲ Exterior view of the Messe Berlin exhibition grounds during IFA 2022

In the midst of this change, Samsung has positioned itself to lead the next 100 years of innovation by seamlessly connecting mobile devices, TVs and home appliances through SmartThings¹ — while offering enhanced control over devices through upgrades in Bixby,² the company’s voice assistant which can now better understand complex commands based on natural language.

IFA 2024 kicks off on September 6 under the slogan “Innovation for All.” Before its grand opening, Samsung Newsroom looked back at IFA’s century-long journey of innovation and Samsung’s legacy of technological breakthroughs.

From Radio Exhibition to Innovation Hub for AI Devices

In its early days, IFA served as a platform for the German government to showcase emerging radio technology in the 1920s. Albert Einstein even delivered the opening speech in 1930.

▲ Albert Einstein during his opening speech for IFA in 1930 (photo credit: IFA website)

This marked the beginning of a series of breakthroughs including the introduction of the world’s first car radio in 1932 and the first color TV in 1937. World War II halted IFA for several years in the 1940s, but technological progress continued. In 1971, the show was renamed Internationale Funkausstellung to become the IFA consumers know today.

The evolution of home appliances has been equally remarkable. Refrigerators and washing machines are no longer simple mechanical devices designed to reduce household labor. Innovations in compressors and motors — along with advancements in electronic components, smart features and connectivity — have turned these devices into sophisticated, high-tech tools for modern living.

Samsung first started exhibiting at IFA in 1991, showcasing monitors, PCs and more at a modest 43-square-meter booth during the trade show’s expansion beyond radio and television to include digital media devices. Twelve years later in 2003, the company upgraded its booth to a significantly larger 3,600-square-meter one in the prime location of Hall 20. Since 2014, Samsung has exclusively occupied CityCube Berlin and is ready to impress visitors once again with its 6,000-square-meter booth this year.

Growing With IFA and Leading the AI Era With a Connected Ecosystem

Samsung’s presence at IFA has continually increased as the company introduced groundbreaking technologies across home appliances, TVs and mobile devices. In 2006, the tech giant showcased the Bordeaux TV, which established Samsung as the global TV market leader. In 2011, the company introduced the industry’s first smart TV and the Galaxy Note — the latter of which heralded the “phablet era” by blurring the line between smartphones and tablets.

Samsung unveiled the world’s first curved UHD TV and the company’s first smartwatch, the Galaxy Gear, at IFA 2013. Three years later in 2016, the launch of the Family Hub refrigerator with a large touchscreen marked the transition of home appliances into advanced Internet of Things (IoT) devices.

▲ Samsung Electronics’ SmartThings booth at IFA 2023

In 2014, Samsung had recognized the potential for connected experiences to revolutionize consumers’ lives and acquired SmartThings just a month before IFA 2014. Today, SmartThings has since grown over a decade into a massive, global ecosystem of more than 340 partners and 350 million users.³

At IFA 2018, Samsung highlighted AI as a key focus, signaling that “connected living” would become a major trend in the electronics industry. The company proceeded to introduce 15 AI-powered appliances at IFA 2023, ushering in the AI era of home appliances. Last year, Samsung also introduced Samsung Food — an AI-powered food and recipe platform that connects home appliances, TVs and mobile devices to deliver a personalized cooking experience tailored to each household and individual.

▲ Samsung Food was unveiled at IFA 2023.

Samsung’s journey with IFA is now headed toward innovations in device control through more advanced voice commands. Basic machines designed to store food and wash clothes 100 years ago are now evolving into intelligent companions that communicate with users verbally and handle complex household tasks with ease.⁴

This transformation will be showcased at Samsung’s booth in CityCube Berlin at Messe Berlin during IFA 2024 from September 6-10.

¹ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
² Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish (Spain, Latin America) and Portuguese (Brazil). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.
³ As of August 31, 2024.
⁴ This function may produce inaccurate results, and will be updated periodically to improve accuracy.

Samsung Electronics today announced that it is launching the Bespoke AI Laundry Combo to the European market at IFA 2024 in Berlin. First introduced last year at IFA 2023, the all-in-one washer and dryer combo is set to redefine laundry experiences across Europe by combining a washer and dryer into a single, space-efficient appliance that completes washing and drying in one device. The Bespoke AI Laundry Combo also leverages AI, heat pump technology and a 7” display to provide a convenient, entertaining laundry experience that also saves energy.

“As the world, and Europe in particular, is prioritizing smarter, more efficient home appliances, we’re thrilled to be launching the Bespoke AI Laundry Combo in Europe,” said Moohyung Lee, EVP and Head of the Customer Experience Team for the Digital Appliances Business at Samsung Electronics. “By integrating AI and heat pump technology, we aim to provide our customers with a more convenient and energy efficient laundry experience.”

Elevating the Laundry Experience at Home With AI

The Bespoke AI Laundry Combo is designed to increase space without compromising functionality. This all-in-one combo seamlessly integrates a washer and dryer into a single unit, providing a space-saving and efficient laundry solution with broad functionality. It performs as effectively as two separate machines while conserving valuable space, and more importantly eliminates the need to transfer laundry between those machines after the wash cycle finishes. For users, this means they don’t have to keep checking the wash cycle’s progress in the attempt to prevent unpleasant odors, and can use their time more flexibly.

A key feature of the Bespoke AI Laundry Combo is the AI Wash & Dry,¹ which sets a new standard for laundry efficiency. This advanced system uses a range of sensors to optimize both washing and drying for each load, freeing users from having to determine the optimal settings for each cycle. Upon sensing the weight of the laundry, it dispenses the right amount of water and detergent. It also detects the fabric and monitors the level of soiling during the cycle, adjusting wash time and detergent use accordingly. After the wash cycle, the technology optimizes the drying process based on the weight and fabric,² ensuring excellent cleaning and drying results. With AI Wash & Dry, users benefit from a thorough, more efficient³ and personalized laundry experience.

Another benefit the Bespoke AI Laundry Combo brings to the European market is its exceptional energy efficiency. The wash cycle is up to 20% more efficient than the A-grade energy efficiency class threshold,⁴ and the wash and dry cycle combined also meets the A-grade energy efficiency class rating.⁵ These impressive results are achieved through advanced heat pump drying technology, which dries clothes quickly, gently and efficiently at lower temperatures. In contrast to conventional combination units which use a heater to blow hot air into the drum, Samsung’s heat pump system continuously recycles hot air and optimizes heat transfer by reheating and dehumidifying the hot air through the heat exchanger. This results in the reduction of drying time by up to 60%⁶ and an energy consumption cut of up to 75%,⁷ making it an energy efficient and cost-effective choice for laundry needs. The heat pump method also enhances air circulation, preventing fabric shrinkage and reducing damage to clothing. Furthermore, when the AI Energy Mode⁸ is applied through SmartThings, an additional up to 60% on washing and up to 30% on drying⁹ can be reduced. This is made feasible through reducing heater use, one of the most energy consuming parts of the washing machine, and consequently increasing cycle time.

Seamless, Efficient User Experiences

The Bespoke AI Laundry Combo offers an enhanced user experience with the AI Home,¹⁰ an intuitive 7” wide LCD display that serves as a central control hub for laundry, and moreover the entire home. The wide display delivers substantial information about the laundry including cycle details, remaining amount of detergent and energy consumption. When showing cycles, the combo uses machine learning to remember user habits and recommend cycles¹¹ based on periodic and seasonal needs.¹² When the cycle is finished, it provides an energy and water consumption report that can be viewed on the 7-inch LCD display or the SmartThings App.¹³ Additionally, users have clear view of the 3D Map View, which shows all connected appliances within the home and enables users to seamlessly monitor and control them. Users can check if the oven is on, or get the robot vacuum cleaner to start cleaning, all while they are in the laundry room. The Bespoke AI Laundry Combo was verified to level ‘Diamond’ under UL Solutions’ Marketing Claim Verification IoT Security Rating, proving its competitiveness in security.

Furthermore, users of the Bespoke AI Laundry Combo can now enjoy the updated Bixby¹⁴ which comes with better understanding capabilities allowing for more responsive interaction than before. Through AI, Bixby can understand complicated and casual conversations, allowing users to give multi-intended, complex commands.¹⁵ Upon using the Bespoke AI Laundry Combo, users can ask “What’s the weather like?”, and then say “Start the wash cycle and lower the living room temperature,” and have their requests finished in one sequence. Bixby provides support for Device Q&A as well, assisting users when they have questions about certain features on their appliances. When an error is displayed on the LCD display, users can ask directly what this means, instead of having to look through the user manual or search on their phones. Lastly, the laundry combo has been updated so that it responds without the “Hi Bixby” or “Bixby” wake-up phrases. Users can naturally approach the washing machine, and say ‘Open the washing machine door’, and then get a prompt response or see the action carried out.

Availability

The Bespoke AI Laundry Combo will be rolled out across various European markets beginning Q4 2024.

For more information on Samsung refrigerators and other home appliances, please visit Samsung.com.

¹ Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.
² To prevent wear, wash like fabrics together.
³ Based on AI-based algorithm and internal testing using the AI Wash & Dry cycle on an IEC 8lb load. A turbidity sensor operates for all weights, while fabric sensing operates for 8lbs and under. Actual results may vary depending on individual use.
⁴ Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. This 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).
⁵ Based on internal testing. Complete operating cycle from washing to drying of this model is rated Energy efficiency class A as defined by EU Regulation 2019/2014.
⁶ Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 78 minutes vs. WD21B6400KV/** combo model with a condenser = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.
⁷ Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle. Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents.
⁸ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁹ Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) with IEC 3kg on AI Wash & Dry cycle with AI Energy Mode ON.
¹⁰ Does not mean all services available on the AI Home are AI or generate information or outcome using AI. AI Smart Dial, AI Wash & Dry, Voice enabled with Bixby accessible through the AI Home utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
¹¹ Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App. Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.
¹² Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.
¹³ The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
¹⁴ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on country. Bixby recognizes selected languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required. Users must agree to the update to use this function.
¹⁵ This function may produce inaccurate results, and will be updated periodically to improve accuracy.

“After years of R&D with a relentless focus on the home user experience, we are thrilled to be rolling out more Smart Forward updates to our earlier released appliances around the globe,” said Miyoung Yoo, EVP and Head of the Software Development Team, Digital Appliances Business at Samsung Electronics. “With the enhanced functionality, extended lifespan and improved security provided by Smart Forward, the home experience can truly take a step forward.”

▲ Samsung Digital Appliances connecting to download updates³

New Functionalities Alter Kitchen Experiences

The Smart Forward updates introduce an array of new functionalities designed to enhance the user experience and appliance performance. The Family Hub, a touch screen panel installed on the 4-Door French Door Refrigerator⁴ for food management, entertainment and communication, will now come with Quick Share, Buds Auto Switch⁵ and Fridge Call, new features that significantly improve connectivity and usability.⁶

Quick Share makes sharing memories and recipes while in the kitchen easier than ever by allowing users to quickly send photos to the Family Hub screen directly from their mobile device⁷ with just a few clicks. When users have their Galaxy Buds connected to the Family Hub to listen to music or watch cooking tutorial videos, the Buds Auto Switch feature allows users to seamlessly switch to their mobile device to answer incoming calls and back when the call is finished, enabling a cooking experience free from interruptions.

Finally, users can receive phone calls with Fridge Call directly on the Family Hub using its microphone and speaker, eliminating the need to move to a different room to find their phone. This is especially convenient when users’ hands are occupied to cooking, cleaning and dishwashing, making it much easier to multitask while remaining connected. Perhaps best of all, these new features will be available on refrigerator models with Family Hub produced from 2017 onward rather than new models only.

Quick Remote,⁸ an additional feature in which a user’s mobile phone becomes a remote control for connected Samsung appliances, is being expanded across refrigerators produced since 2023, regardless of whether they include a Family Hub screen or not.⁹ Other connected appliances include washing machines and air conditioners also produced since 2023.¹⁰ All users need to do is simply move close to a SmartThings-connected appliance,¹¹ and a remote control menu for the appliance will appear on the quick panel of the Galaxy phone screen being used. This seamless integration ensures that users can control their home environment with ease.

Future-Proofing Home Appliances to the Next Level

Apart from making the user experience more seamless, Samsung is also focused on future-proofing existing appliances. The upgraded Bixby¹² will understand commands with multiple intentions and remember the most recent conversation.¹³ This advanced functionality transforms the way users interact with their appliances, making voice commands more intuitive and responsive.¹⁴ Samsung is providing the update to five products launched in 2024 first: the Bespoke 4-Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo; Bespoke Slide-in Range; Bespoke Jet Bot Combo AI; and Bespoke AI WindFree Gallery Freestanding Air Conditioner (Sold in Korea only).

Additionally, Bixby now opens doors for 2024 refrigerators with Family Hub upon verbal request, without the need for wake-up commands like “Hi Bixby.” Users can simply say, “Open the refrigerator door.” This functionality offers users an unparalleled level of convenience and hands-free operation.¹⁵ Plus, for refrigerators with Family Hub launched in Korea and the U.S. after 2022, a new wallpaper feature will allow users to create custom wallpapers for the fridge’s screen, adding a personalized touch to their kitchen space.¹⁶

▲ Users can create custom wallpapers for their Family Hub screen.

Safer Use and Lower Energy Consumption

In terms of safety and energy-savings, Samsung is rolling out updates to older models — including refrigerators made as far back as 2021 — because the importance of safety does not diminish with time.¹⁷ After an event of a power outage and once resumed with power, refrigerators will detect and notify users via the SmartThings app when internal temperature is high, providing an extra layer of food safety by making users aware of potential issues that could affect the freshness of their stored food.

Additionally, users can now choose different chimes for open door notifications, giving them greater control over their appliance settings. Furthermore, users can maintain a peaceful home environment by putting ice makers in sleep mode, preventing them from working during the night and creating the disruptive sound of ice falling into the tray while users sleep.

Optimal Scheduling, which delays the start of appliances to not have them run during peak energy usage hours or periods of high carbon intensity, will also be added to the Bespoke AI Laundry Combo¹⁸ and Samsung Dishwashers.¹⁹ This feature can help users cut down on energy cost. Additionally, the 7-inch AI Home on the Bespoke AI Laundry Combo now automatically switches to power-save mode during wash cycles, further contributing to smart energy savings.²⁰

These updates reflect Samsung’s broader strategy of providing value to customers by enhancing the products they already own. By continuously improving the functionality and performance of its appliances, Samsung ensures that users do not have to worry about their devices becoming obsolete. This approach not only safeguards customers’ investments but also aligns with the company’s efforts to reduce the need for frequent replacements.

Samsung’s updated home appliances will be showcased at IFA 2024 in Berlin, Germany, from September 6 to 10, where visitors will be able to see and experience each feature.

¹ The following updates will be alerted to the user via SmartThings app push notification when available. On the SmartThings app, users can check the product and features that are ready to be updated and monitor the update progress.
² Updates will be available throughout 2024. Actual update schedule may differ according to product, model type, and region.
³ Image is created to visually help understand the process of updating appliances through Wi-Fi Connection. Screens on the appliances does not appear as in the image during updates.
⁴ This is the global name, and naming may differ by region. For example, 2024 Bespoke refrigerator with the 32-inch Family Hub screen is named Bespoke 4-Door Flex Refrigerator with AI Family Hub+ in North America and Bespoke 4-Door French Door Refrigerator with AI Family Hub+ in Latin America.
⁵ Quick Share and Buds Auto Switch are available with Galaxy mobile phones only.
⁶ Quick Share, Buds Auto Switch, and Fridge Call update are currently available on refrigerators with Family Hub in North and South America and will be available sequentially in Europe, East Asia and Southeast Asia throughout 2024. Actual update schedule may differ according to product and region.
⁷ The SmartThings app is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Users are required to utilize a single log-in account between the devices
⁸ Quick Remote feature is available in Galaxy mobile phones with Android 1.8.21 or above, and the SmartThings app must be installed. A Wi-Fi connection and Samsung account are required. Users are required to utilize a single log-in account between the devices.
⁹ Will be available globally on select refrigerators, washing machines and dryers produced since 2023, starting in October and sequentially throughout the rest of 2024. Actual update schedule may differ according to product and region.
¹⁰ Feature will be available on select Freestanding Air Conditioners (FAC), Wall Air Conditioners (WAC) and dehumidifier models produced since 2023 and select Residential Air Conditioner (RAC) models produced in 2024.
¹¹ Connected Galaxy mobile phone must be within 10 meters of the appliance. Quick Remote may not work properly, if objects come between the mobile phone and the appliance.
¹² Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish (Spain, Latin America) and Portuguese (Brazil). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.
¹³ Multi-Intent and Multi-Turn are supported in the following languages: English (US, UK, India), Korean, Spanish (Latin America, Europe), French, German, Italian and Portuguese (Brazil). Device Q&A is currently available for English (US) and Korean. The following scenario is based on English (US) and may vary depending on user language settings..
¹⁴ In order to control other devices, all devices must be connected to SmartThings under the same Samsung account. Control is limited to connected devices’ original features and voice control activated features may be limited, depending on the type of the product and the model that execute the commands.
¹⁵ Feature is currently available on select refrigerator models with Family Hub and auto open door, produced since 2024 in Korea and the U.S.
¹⁶ Feature will be available on select refrigerator models with Family Hub produced since 2022 in South Korea and the United States. Currently the service allows up to 5 images to be created per day.
¹⁷ Update will be available globally on select refrigerator models produced since 2021, starting in October.
¹⁸ Update will be available globally, starting in October.
¹⁹ Update will be available for DW7700B dishwashers sold in Europe only, starting in August.
²⁰ Update will be available on Bespoke AI Laundry Combo in 2024 Q4.

“As people look to get more out of their food — with help from their appliances — we’re thrilled to be upgrading Samsung Food with different types of powerful new functionality,” said Moohyung Lee, EVP and Head of Customer Experience Team for Digital Appliances Business at Samsung Electronics. “Moving forward, with a key focus on user experiences, we will continually enhance the platform with AI and other technologies to support the preparation of meals that are easier, simpler and healthier.”

▲ Samsung Food

Benefit From Customized Food Experiences

Samsung Food is a holistic food platform available on various Samsung devices, including and beyond home appliances. Samsung Food+, the premium subscription service³ of Samsung Food, elevates the experience by integrating a health profile and goals, providing personalized meal plans with recipe recommendations. And now, AI is being added to bring differentiated functionality to users around the globe.

Samsung is making food preparation more convenient by rolling out the Vision AI technology for Samsung Food+, which allows users to add items to their Food List by simply snapping a photo of their food items with a smartphone. This functionality means that users owning Bespoke refrigerators with a Family Hub screen⁴ without AI Vision Inside — the internal camera that recognizes food items that goes in and out of the fridge — can now also easily add items with photos to their Food List.

Other benefits of the Samsung Food+ subscription service include automatically adding purchased ingredients to the Food List when users check out at the store or online, and searching for recipes based on the contents of the Food List. Users can also get alerts to help them use the items before the manually set use-by-date, helping reduce food waste.

Samsung Food+ further provides the meal plans based on users’ Food List to support sustainable food practice goals by personalizing each plan based on the ingredients in users’ Food Lists, prioritizing those nearing use-by-date. And with the new “Search with Your Food List” feature, recipes using the ingredients listed in their Food Lists will show on top of the search results to help users with ideas on what can be made with what they have. Recipe recommendations are also provided based on the Food List. And whatever has been used from the Food List is recommended to add on the Shopping List. This intelligent approach helps inventory maintenance and reduces food waste while ensuring fresh, tasty meals.

▲ Samsung Food’s Search with Items from User’s Food List

Reach Health Goals With Personalized Meal Plans

Samsung Food now features enhanced tools designed to support users to better maintain their health and to reach wellness goals. The platform provides nutrition-focused meal plans that track and monitor caloric intake within daily meal schedules, whether for recipes or individual food items. It offers “Tailored for You” plans,⁵ delivering weekly recipe and snack recommendations based on users’ nutritional needs,⁶ chosen diets and previous recipe preferences. The system tracks macronutrient intake within daily meal plans and allows customizable calorie and macronutrient targets for individual health objectives. While Samsung Food users receive three days of recommendations per week, paid and subscribed Samsung Food+ users benefit from a full week of recommendations, with the intelligent platform also factoring in the manually set use-by-dates of ingredients.

▲ Samsung Food’s “Tailored for You” Meal Plan Service

Now available in eight languages across 104 countries,⁷ Samsung Food will ensure that all updates are accessible in each of the eight languages and region of availability.

¹ Samsung Food is a mobile application that is downloadable on any smartphone platform. Samsung account log-in is required.
² As of July 2024.
³ $6.99 per month
⁴ All models of Bespoke Family Hub refrigerators support Samsung Food service with Wi-Fi connection and Samsung account connection.
⁵ This feature is provided based on the users’ personal details, profile information, information that the users voluntarily provide about their food, dietary and nutritional preferences, health data and more. Full list of collected information and usage can be found at Privacy Policy (UK) – Samsung Food
⁶ Nutrition goals are set and recommended based on research and studies done by various organizations such as The World Health Organization (WHO), The 2020-2025 American Dietary Guidelines, The U.S. Department of Agriculture (USDA), and Master of Science qualified Registered Nutritionist-Dietitian (RND).
⁷ The Samsung Food app supports English (U.S.), English (U.K.), German, Spanish (Spain), Spanish (Mexico), French, Italian and Korean. Supporting languages may be added at a later date.

“Samsung’s home appliances have been developed and are evolving in the way that can elevate the user experience,” said Miyoung Yoo, EVP and Head of Software Development Team of Digital Appliances Business at Samsung Electronics. “By introducing the upgraded Bixby, we look forward to enhancing consumers’ lives, enabling easier use of their appliances as well as providing a better, more personalized user experience.”

Samsung launched multiple home appliances with AI features earlier this year, such as the Bespoke 4-Door French Door Refrigerator with AI Family Hub³ featuring AI Vision Inside,⁴ Bespoke Jet Bot Combo AI with upgraded AI Object Recognition,⁵ and Bespoke AI Laundry Combo with AI Home.⁶ Taking another step forward, Samsung aims to create an even richer consumer experience by introducing new features.

Bixby: Better Voice Control for Appliances

The upgraded Bixby enables better voice control through three main capabilities⁷ — understanding complex commands (Multi-Intent), recalling previous conversations (Multi-Turn) and responding to product-related questions (Device Q&A).⁸ Samsung is providing the update to five products launched in 2024 first: the Bespoke 4-Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo, Bespoke Slide-in Range; Bespoke Jet Bot Combo AI; and Bespoke AI WindFree Gallery Freestanding Air Conditioner.⁹

First, the upgraded Bixby can understand commands that consist of multiple or unrelated requests in one sentence. Users can control other devices connected by SmartThings¹⁰ with the upgraded Bixby as well, so they can express their needs more naturally than before. For example, users can ask the Bespoke AI Laundry Combo, “Hi Bixby, what’s the weather like? Start washing and clean the living room” and Bixby will process the command sequentially.¹¹

Second, Bixby is capable of remembering contexts of past conversations,¹² allowing users to engage in ongoing dialogues with devices rather than issuing isolated commands. If users say to the Bespoke 4-Door Refrigerator with AI Family Hub, “Hi Bixby, tell me what time the family dinner is today” and Bixby responds to it, users can follow up and say, “Then set the washing machine to finish one hour before that.”¹³

Last but not least, it provides assistance to users when they encounter problems while using appliances or become curious about certain cycles or features. When the screen on the appliance shows an error code, users can turn to Bixby to ask what it means instead of searching through the user manual or contacting the call center. They can ask questions like, “Hi Bixby, I can hear clicking noises in the fridge, why is that?”, and Bixby will provide several answers. Appliances with screens, such as refrigerators with AI Family Hub or the Bespoke AI Laundry Combo, will display the response on the screen, while appliances without screens will provide audio responses.

Generative Wallpaper: A Unique Background for Each User’s Family Hub Screen

The refrigerators with Family Hub, launched in Korea and the U.S. after 2022, are also being upgraded with a new feature. A new wallpaper feature called Generative Wallpaper¹⁴ allows users to create custom wallpapers.¹⁵

Users can choose one theme from seven categories and select a style among six art styles. With these two selected options, the Family Hub creates an image custom to the user. The image can be applied to the cover screen or whiteboard, or also be saved in an album for future use.

Samsung plans to exhibit the Bespoke AI appliances featuring the upgraded Bixby and Generative Wallpaper at IFA 2024, allowing more people to experience and understand how it will enhance the user experience.

¹ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish (Spain, Latin America) and Portuguese (Brazil). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.
² The update is available for appliances launched in 2024 including the Bespoke 4-Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo; Bespoke Slide-in Range; Bespoke Jet Bot Combo AI; and Bespoke AI WindFree Gallery Freestanding Air Conditioner.
³ This is a global name, naming is different by region. North America: Bespoke 4-Door Flex Refrigerator with AI Family Hub+, Latin America: Bespoke 4-Door French Door Refrigerator with AI Family Hub+.
⁴ As of March 2024, AI Vision Inside can recognize up to 33 food items, such as fresh fruits and vegetables. If a food item is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.
⁵ Based on Samsung’s deep learning model trained using predefined sets of data. May yield incomplete or incorrect information. New datasets may be introduced to Samsung’s learning model from time to time to enhance its accuracy.
⁶ Does not mean all services available on the AI Home are AI or generate information or outcomes using AI. AI Smart Dial, AI Wash & Dry and Voice enabled with Bixby accessible through the AI Home utilize AI-based algorithms, which may be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
⁷ In order to control other devices, all devices must be connected to SmartThings under the same Samsung account. Control is limited to connected devices’ original features and voice control activated features may be limited, depending on the type of the product and the model that execute the commands.
⁸ Multi-Intent and Multi-Turn are supported in the following languages: English (US, UK, India), Korean, Spanish (Latin America, Europe), French, German, Italian and Portuguese (Brazil). Device Q&A is currently available for English (US) and Korean. The following scenario is based on English (US) and may vary depending on user language settings.
⁹ Sold in Korea only.
¹⁰ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Users must use the same log-in account between devices.
¹¹ The following scenario is based on English (US) and may vary depending on user language settings or regional differences.
¹² Only available while the dialog box is open.
¹³ This is an example in which a family dinner is scheduled and the smart control is turned on, with the end of the wash cycle being possible within that timeframe.
¹⁴ A Wi-Fi connection is required.
¹⁵ Currently the service allows up to 5 images to be created per day.