Upgraded Samsung Food Raises the Bar for Food Experiences at IFA 2024

Newly added Samsung Food features support easy maintenance of daily diet and achievement of wellness goals based on user’s Food List and personal recipe recommendations

Samsung Food+ with Vision AI recognizes ingredients in photos taken with a mobile phone and adds them to the Food List shared with Family Hub™ screen

Samsung Electronics today announced new features and updates for Samsung Food¹ — a personalized, AI-powered food and recipe platform — to celebrate its first anniversary, all of which will be showcased at IFA 2024. Since its debut at IFA last year, Samsung Food has garnered over six million users,² becoming an essential tool for meal planning and cooking in the modern home. The platform’s most popular features include Recipe functions, Shopping List and Meal Planner.

“As people look to get more out of their food — with help from their appliances — we’re thrilled to be upgrading Samsung Food with different types of powerful new functionality,” said Moohyung Lee, EVP and Head of Customer Experience Team for Digital Appliances Business at Samsung Electronics. “Moving forward, with a key focus on user experiences, we will continually enhance the platform with AI and other technologies to support the preparation of meals that are easier, simpler and healthier.”

▲ Samsung Food

Benefit From Customized Food Experiences

Samsung Food is a holistic food platform available on various Samsung devices, including and beyond home appliances. Samsung Food+, the premium subscription service³ of Samsung Food, elevates the experience by integrating a health profile and goals, providing personalized meal plans with recipe recommendations. And now, AI is being added to bring differentiated functionality to users around the globe.

Samsung is making food preparation more convenient by rolling out the Vision AI technology for Samsung Food+, which allows users to add items to their Food List by simply snapping a photo of their food items with a smartphone. This functionality means that users owning Bespoke refrigerators with a Family Hub™ screen⁴ without AI Vision Inside — the internal camera that recognizes food items that goes in and out of the fridge — can now also easily add items with photos to their Food List.

Other benefits of the Samsung Food+ subscription service include automatically adding purchased ingredients to the Food List when users check out at the store or online, and searching for recipes based on the contents of the Food List. Users can also get alerts to help them use the items before the manually set use-by-date, helping reduce food waste.

Samsung Food+ further provides the meal plans based on users’ Food List to support sustainable food practice goals by personalizing each plan based on the ingredients in users’ Food Lists, prioritizing those nearing use-by-date. And with the new “Search with Your Food List” feature, recipes using the ingredients listed in their Food Lists will show on top of the search results to help users with ideas on what can be made with what they have. Recipe recommendations are also provided based on the Food List. And whatever has been used from the Food List is recommended to add on the Shopping List. This intelligent approach helps inventory maintenance and reduces food waste while ensuring fresh, tasty meals.

▲ Samsung Food’s Search with Items from User’s Food List

Reach Health Goals With Personalized Meal Plans

Samsung Food now features enhanced tools designed to support users to better maintain their health and to reach wellness goals. The platform provides nutrition-focused meal plans that track and monitor caloric intake within daily meal schedules, whether for recipes or individual food items. It offers “Tailored for You” plans,⁵ delivering weekly recipe and snack recommendations based on users’ nutritional needs,⁶ chosen diets and previous recipe preferences. The system tracks macronutrient intake within daily meal plans and allows customizable calorie and macronutrient targets for individual health objectives. While Samsung Food users receive three days of recommendations per week, paid and subscribed Samsung Food+ users benefit from a full week of recommendations, with the intelligent platform also factoring in the manually set use-by-dates of ingredients.

▲ Samsung Food’s “Tailored for You” Meal Plan Service

Now available in eight languages across 104 countries,⁷ Samsung Food will ensure that all updates are accessible in each of the eight languages and region of availability.

¹ Samsung Food is a mobile application that is downloadable on any smartphone platform. Samsung account log-in is required.
² As of July 2024.
³ $6.99 per month
⁴ All models of Bespoke Family Hub™ refrigerators support Samsung Food service with Wi-Fi connection and Samsung account connection.
⁵ This feature is provided based on the users’ personal details, profile information, information that the users voluntarily provide about their food, dietary and nutritional preferences, health data and more. Full list of collected information and usage can be found at Privacy Policy (UK) – Samsung Food
⁶ Nutrition goals are set and recommended based on research and studies done by various organizations such as The World Health Organization (WHO), The 2020-2025 American Dietary Guidelines, The U.S. Department of Agriculture (USDA), and Master of Science qualified Registered Nutritionist-Dietitian (RND).
⁷ The Samsung Food app supports English (U.S.), English (U.K.), German, Spanish (Spain), Spanish (Mexico), French, Italian and Korean. Supporting languages may be added at a later date.