[Editorial] AI Doesn’t Need To Outthink You. It Needs To Understand You

The breakthroughs that change everything are rarely the most powerful inventions.

[Interview] Patterns That Hold Memory: Athene Galiciadis x Samsung Art Store

... the movement of repeated forms.

Meet the Generation17 Young Leaders: The Story of José Francisco Ochoa

... the Global Goals. Since 2020, Generation17 has supported Young Leaders worldwide with Samsung Galaxy technology, mentor

[Interview] A Decade of WindFree™ Innovation: Taking Another Step Forward Through Design Integrated Into Living Spaces

Ten years ago, Samsung changed the paradigm of the air solutions market with the introduction of draft-free cooling.

Art Basel in Basel 2026: Samsung Art TV Brings Personal Curation to the Center of the Art World

▲ Visitors explore the Samsung Lounge at Art Basel in Basel 2026, where Samsung Art Store was presented as a physical exhibition.

Galaxy XR Helps Reimagine Blood Donation Experiences for Donors Worldwide

... the process more comfortable and engaging for donors.

[Interview] How Samsung OLED TV Achieved Pantone® Validated ArtfulColor Certification

Great art invites a closer look, where texture, tone and color all contribute to its depth and character.

[Interview] Samsung Color E-Paper x PLEATSMAMA: When Retail Spaces Reflect Brand Values

Known for its pleated bags, the brand was the first in Korea to introduce a 3D knitting technique using recycled yarn made from discarded plastic bottles, embedding sustainability throughout its materials and production process.

Samsung Launches ‘Your Companion to AI Living’ Campaign

Samsung Electronics today announced a new global video campaign under the theme “Your Companion to AI Living.” Introduced at The First Look during CES 2026, “Your Companion to AI Living” reflects Samsung’s vision for AI innovations.