“The Present” follows Sang-gu (Ha-kyun Shin), a man brought to present-day Seoul via time-travel from 1969. Sang-gu meets young entrepreneurs Ha-neul (Jun-myeon Kim, also known as EXO’s Suho), Bo-ra (Seul-ki Kim) and Young-bok (Su-bin Yoo) and ends up helping them as they work to create a thermal imaging camera to use in fire and rescue operations. “I wanted the film to be entertaining,” noted Director Jin-ho Hur, chiefly known for his work in the melodrama genre, “but I also wanted to accurately capture all the joys and sorrows faced by today’s young people as they go about launching their own business endeavors.”

(From left to right) Bo-ra, Sang-gu and Ha-neul, characters from “The Present”

The film features Samsung’s venture acceleration program C-Lab Outside, which supports young Korean startups by facilitating optimal environments for them to grow and create new value. Samsung’s IGNIS Thermal Imaging Camera, developed by Samsung’s in-house corporate incubation program C-Lab to help firefighters in prevention and rescue activities, also takes a starring role in the short film.

As well as being released on YouTube, Facebook and other portal sites, Samsung is hosting a special screening of “The Present” for 400 people in Seoul, attended by Director Jin-ho Hur, several of the production’s stars and C-Lab officials.

“We hope that ‘The Present’ will encourage young adults who are working hard to keep pursuing their dreams,” said Jae-woong Jeong, Vice President of Samsung Electronics’ Corporate Communications Team, “and that the film will convey to audiences Samsung’s citizenship vision of Enabling People, which itself reflects the company’s commitment to helping fulfill the innate potential of each and every individual.”

“The Present” is the latest in a series of films made by Samsung to entertain, motivate and inspire young people today. The first, “Two Lights”, was released in 2017, followed by “My Dream Class” in 2018 and “Memories” earlier in 2019.

Check out “The Present” in full below.

The ceremonial event to present the donation was attended by Van Son Nguyen, the Deputy Minister of Public Security, Joo Ho Choi, Head of Vietnam Manufacturing Complex of Samsung Electronics, and other senior leaders of Samsung Vietnam. Also in attendance were representatives from departments and agencies under the Ministry of Public Security and the Management Boards of the Public Security Departments from the 11 beneficiary provinces.

Tran Trung Tranh (left), Deputy Chief of Vietnam Fire and Rescue Department, shakes hands with Joo Ho Choi (right), Head of Vietnam Manufacturing Complex of Samsung Electronics at the ceremony to hand over the donation of 300 IGNIS thermal imaging cameras.

Samsung’s IGNIS thermal imaging cameras are able to detect ignition points, locate victims, identify terrain, determine time and indicate paths to be avoided, helping firefighters to both rescue those in danger and keep themselves safe during a rescue operation. The cameras were designed for high resistance to water, dust and heat, with outstanding durability in a compact, wearable size (106*95*64mm, 350g).

“Fire prevention and rescue activities are pivotal in every nation for saving lives and assets of citizens. We are pleased to know that local firefighters will be equipped with our cameras, which will help them fulfill their duties and protect public safety,” said Choi.

After receiving the 300 IGNIS thermal imaging cameras, the Vietnam Fire and Rescue Police Department will organize a training course for officers and firefighters on how to utilize the devices. Deployment of these cameras will help improve firefighting capacities and minimize the damage caused by fires, explosions, or accidents in 11 provinces including Hanoi, HCMC, Hai Phong, Binh Duong, Dong Nai, Da Nang, Can Tho, Bac Ninh, Ninh Binh, Phu Tho, and Thai Nguyen.

How One Firefighter’s Experiences Sparked Inspiration

The IGNIS Thermal imaging camera is a product originating from Samsung Tomorrow Solutions, a social contribution project and open idea contest that began in 2013. Samsung Tomorrow Solutions invites people to produce and submit ideas that can change society for the better.

Finding that conventional thermal observation devices (TOD) for firefighters are too heavy and expensive to be provided to each firefighter, Gyeong-Seung Han, a firefighter from South Korea, was prompted to devise a thermal imaging camera based on his firefighting experiences. Han submitted his idea to the 2016 event and his entry was awarded IDEA Grand Prize (2016) and IMPACT Grand Prize (2017).

Not only was Han provided with prize money and additional funds to help further develop his idea, he was also provided with a team of support from engineers from C-Lab – Samsung’s idea generation and entrepreneurship program – to help bring his ideas to life. The IGNIS team worked through many versions of the device to realize Han’s vision for a more compact, easier-to-use, cost-effective thermal imaging camera that can withstand extreme conditions. As a result, Samsung Electronics has provided 1,000 IGNIS thermal imaging cameras to firefighting units in South Korea to put into practice. There have been numerous real-life testimonies from firefighters that they were able to save more lives through the use of IGNIS thermal cameras.