“Samsung’s home appliances have been developed and are evolving in the way that can elevate the user experience,” said Miyoung Yoo, EVP and Head of Software Development Team of Digital Appliances Business at Samsung Electronics. “By introducing the upgraded Bixby, we look forward to enhancing consumers’ lives, enabling easier use of their appliances as well as providing a better, more personalized user experience.”

Samsung launched multiple home appliances with AI features earlier this year, such as the Bespoke 4-Door French Door Refrigerator with AI Family Hub³ featuring AI Vision Inside,⁴ Bespoke Jet Bot Combo AI with upgraded AI Object Recognition,⁵ and Bespoke AI Laundry Combo with AI Home.⁶ Taking another step forward, Samsung aims to create an even richer consumer experience by introducing new features.

Bixby: Better Voice Control for Appliances

The upgraded Bixby enables better voice control through three main capabilities⁷ — understanding complex commands (Multi-Intent), recalling previous conversations (Multi-Turn) and responding to product-related questions (Device Q&A).⁸ Samsung is providing the update to five products launched in 2024 first: the Bespoke 4-Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo, Bespoke Slide-in Range; Bespoke Jet Bot Combo AI; and Bespoke AI WindFree Gallery Freestanding Air Conditioner.⁹

First, the upgraded Bixby can understand commands that consist of multiple or unrelated requests in one sentence. Users can control other devices connected by SmartThings¹⁰ with the upgraded Bixby as well, so they can express their needs more naturally than before. For example, users can ask the Bespoke AI Laundry Combo, “Hi Bixby, what’s the weather like? Start washing and clean the living room” and Bixby will process the command sequentially.¹¹

Second, Bixby is capable of remembering contexts of past conversations,¹² allowing users to engage in ongoing dialogues with devices rather than issuing isolated commands. If users say to the Bespoke 4-Door Refrigerator with AI Family Hub, “Hi Bixby, tell me what time the family dinner is today” and Bixby responds to it, users can follow up and say, “Then set the washing machine to finish one hour before that.”¹³

Last but not least, it provides assistance to users when they encounter problems while using appliances or become curious about certain cycles or features. When the screen on the appliance shows an error code, users can turn to Bixby to ask what it means instead of searching through the user manual or contacting the call center. They can ask questions like, “Hi Bixby, I can hear clicking noises in the fridge, why is that?”, and Bixby will provide several answers. Appliances with screens, such as refrigerators with AI Family Hub or the Bespoke AI Laundry Combo, will display the response on the screen, while appliances without screens will provide audio responses.

Generative Wallpaper: A Unique Background for Each User’s Family Hub Screen

The refrigerators with Family Hub, launched in Korea and the U.S. after 2022, are also being upgraded with a new feature. A new wallpaper feature called Generative Wallpaper¹⁴ allows users to create custom wallpapers.¹⁵

Users can choose one theme from seven categories and select a style among six art styles. With these two selected options, the Family Hub creates an image custom to the user. The image can be applied to the cover screen or whiteboard, or also be saved in an album for future use.

Samsung plans to exhibit the Bespoke AI appliances featuring the upgraded Bixby and Generative Wallpaper at IFA 2024, allowing more people to experience and understand how it will enhance the user experience.

¹ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish (Spain, Latin America) and Portuguese (Brazil). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.
² The update is available for appliances launched in 2024 including the Bespoke 4-Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo; Bespoke Slide-in Range; Bespoke Jet Bot Combo AI; and Bespoke AI WindFree Gallery Freestanding Air Conditioner.
³ This is a global name, naming is different by region. North America: Bespoke 4-Door Flex Refrigerator with AI Family Hub+, Latin America: Bespoke 4-Door French Door Refrigerator with AI Family Hub+.
⁴ As of March 2024, AI Vision Inside can recognize up to 33 food items, such as fresh fruits and vegetables. If a food item is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.
⁵ Based on Samsung’s deep learning model trained using predefined sets of data. May yield incomplete or incorrect information. New datasets may be introduced to Samsung’s learning model from time to time to enhance its accuracy.
⁶ Does not mean all services available on the AI Home are AI or generate information or outcomes using AI. AI Smart Dial, AI Wash & Dry and Voice enabled with Bixby accessible through the AI Home utilize AI-based algorithms, which may be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
⁷ In order to control other devices, all devices must be connected to SmartThings under the same Samsung account. Control is limited to connected devices’ original features and voice control activated features may be limited, depending on the type of the product and the model that execute the commands.
⁸ Multi-Intent and Multi-Turn are supported in the following languages: English (US, UK, India), Korean, Spanish (Latin America, Europe), French, German, Italian and Portuguese (Brazil). Device Q&A is currently available for English (US) and Korean. The following scenario is based on English (US) and may vary depending on user language settings.
⁹ Sold in Korea only.
¹⁰ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Users must use the same log-in account between devices.
¹¹ The following scenario is based on English (US) and may vary depending on user language settings or regional differences.
¹² Only available while the dialog box is open.
¹³ This is an example in which a family dinner is scheduled and the smart control is turned on, with the end of the wash cycle being possible within that timeframe.
¹⁴ A Wi-Fi connection is required.
¹⁵ Currently the service allows up to 5 images to be created per day.

Thanks to extensive growth of its partnership network, SmartThings Energy is growing into a smart energy management solution able to encompass the energy consumption of every appliance in a home, and even integrates such newer, renewable energy sources as solar.

Read on to learn more about this innovative new service and how it is empowering consumers to make smart decisions that reduce both their energy bills and their carbon footprint.

SmartThings Energy: The Smart Way to Manage Energy Usage

SmartThings Energy’s core capability is its ability to monitor and analyze the energy used by devices and appliances connected to the SmartThings platform. Users are provided with a comprehensive view of how their devices use energy so they can take control of their energy consumption and reduce their monthly energy bill.

Not only can the service be harnessed to automatically switch appliances to low energy mode and prevent appliances from running when no one is at home, the service can also notify you when your energy consumption exceeds monthly targets. SmartThings Energy can also use energy billing system information, including peak time rates, in order to help you adjust your energy usage and subsequently minimize energy costs.

Available in Korea, India, the U.S. and the U.K., SmartThings Energy currently supports most Samsung Home Appliances and HVAC (heating, ventilation, and air conditioning) products. In the future, SmartThings Energy is set to expand into more regions and support compatibility with a range of Works With SmartThings (WWST) 3^rd-party partners.

Fostering Partnerships for More Powerful Smart Energy Management

When developing their smart energy management solution, Samsung envisaged SmartThings Energy as a way to empower users to be able to control the way energy is used throughout their homes and make smarter, greener decisions at home.

“We are pursuing partnerships with major energy providers around the world to provide a comprehensive view of energy consumption through SmartThings Energy,” noted Chanwoo Park, Vice President and Head of IoT Business group at Samsung Electronics. “We believe that through these partnerships, SmartThings users will be able to make more informed choices about their energy consumption that will not only save them money but also help them lead a more eco-conscious lifestyle.”

These partnership efforts kicked off with two major agreements recently announced in Korea. The first, made with Korea’s largest electric utility company, Korea Electric Power Corporation (KEPCO), will provide energy usage information from KEPCO to SmartThings Energy for users who have given consent, meaning that users will have access to information about their entire homes’ energy consumption beyond just those devices connected to SmartThings. This service will be available for users in Korea starting later this year.

This development will set the groundwork for allowing whole home energy monitoring with Advanced Meter Infrastructure (AMI), or smart meters, through SmartThings Energy in regions around the world.

The second agreement, announced in early July 2021, is a partnership between SmartThings Energy and Q CELLS, a global leading solar manufacturer. Under this agreement, SmartThings Energy will be able to connect to Q CELLS’ solar modules, energy storage systems, and energy management systems. Once this solution is available, users will be able to monitor and control how they generate, save and use solar power, optimizing their energy consumption for both cost efficiency and sustainability.

The SmartThings Ecosystem: Working Together for the User and the Environment

SmartThings Energy is one of the latest services available on the SmartThings platform, which currently consists of such handy smart solutions as SmartThings Cooking, Clothing Care and Air.

When such solutions and services come together with Samsung’s range of leading intelligent home appliances, mobile and wearable devices and other lifestyle products, users can not only customize their lifestyles in ways that prioritize a more sustainable future, but also enjoy optimal convenience and efficiency in their routines, home management and more.

The introduction of the SmartThings Energy platform as a complement to the existing SmartThings ecosystem and associated devices is the next step in the journey towards totally personalized and sustainable living. Stay tuned to Samsung Newsroom for the latest news about SmartThings Energy and the SmartThings ecosystem as it continues to grow.

SIC provides 240 hours of education on key information and communications technologies (ICT) for young people aged between 18 to 25, as well as young people who are currently jobseekers. The program offers practical skills that can help young people improve their capabilities and subsequently find a job suited to these capabilities.

SIC currently operates in 23 countries around the world, and approximately 160,000 students have gone through a SIC program as of 2020. Samsung Global Newsroom got to know some SIC program graduates from Russia, Turkey and Spain in order to learn more about the SIC experience and achievements it can entail.

Developing a Smart Pill Dispenser with IoT Technology: Vladimir from SIC in Russia

Since 2014, Samsung Electronics had offered Samsung IT School for high school students and Samsung IT Academy for college students in Russia. Building on the educational know-how and successful operation of these programs, SIC was established in 2019.

Vladimir, a graduate of SIC, has developed a pill dispenser called Autopill based on the knowledge he gained while studying at SIC. It is a smart device that automatically dispenses the right dosage of medicine according to a set schedule.

“I’ve believed for a long time how beneficial it would be if there was a device that automatically dispenses pills for everyday use, and I was also very interested in IoT solutions,” explained Vladimir. “After taking IoT classes at SIC, I developed Autopill by applying an IoT solution to a 3D printed prototype.”

SIC provided Vladimir with the right opportunities to be able to develop this smart device designed to solve an issue encountered often in everyday life. After building a foundation through the IoT education course at SIC, conducting consumer research and going through a trial and error process, his solution Autopill was born. Vladimir subsequently won the Samsung Innovation Campus Grand Prix in 2020 for his smart solution.

“I was able to develop technology that everyday users actually want thanks to SIC, and I learned to observe and understand technology from various perspectives,” noted Vladimir. Even though he has now finished his education program, he occasionally helps out students at SIC as a mentor and also continues to further develop Autopill. “My next goal is to upgrade the smart pill dispenser Autopill so that it can be part of the SmartThings Home Solution,” he said.

Solving the Water Shortage Issue with IoT Technology: The 3W Project of SIC Students in Turkey

In order to address the water shortage issue in Turkey, four university students came together to help solve the problem: Asli and Oğuzhan from Boğaziçi University, Bilge from Marmara University and Mert from Doğuş University.

These four university students learnt that the water usage of Turkish households accounts for 11% of the entire nation’s water usage, leading them to develop the Watch Water & World (3W) Project. The 3W Project is a system that lets users participate in the process of saving water by turning it into a game. The 3W Project also comes with a smart water meter feature that utilizes IoT technology, allowing users to track their water usage and easily access their water bill and payment history in order to motivate them to conserve their water usage.

Regarding the establishment of the 3W project, SIC played a big role in getting it started. “I was able to gain information regarding IoT technology in a short amount of time thanks to the classes I took at SIC,” said Asli. “Although I majored in computer science, the reason we could develop the IoT prototype in such a short amount of time was the growth of our capabilities granted by SIC,” she added. “It was very rewarding because all of us in the team were able to think deeply about the issues in our community while working on this project.”

Starting a New Life by Establishing an IT Startup: Araya from SIC in Spain

Some of the SIC courses offered in Spain focus on fostering female IT talent. As a result, a total of 2,300 female graduates of SIC have become IT experts as of 2020.

Araya is one of the entrepreneurs who established her career in ICT field after going through the SIC program. Having previously worked at a consulting firm as a financial manager, Araya came to SIC with simply a desire to learn more about the IT and communications industry. Although she began her course with no background knowledge of software, she managed to successfully complete a challenging 9-month program through dedicated effort and perseverance and subsequently made the decision to change her career path and established an AI startup.

“SIC was an opportunity to jump into the field of ICT and a shortcut for developing practical skills,” said Araya. She is currently involved in actively supporting other aspiring female IT experts as a coordinator at SIC. “The unique advantage of SIC is that it provides you with so much knowledge that can be applied across various fields including design, marketing, and finance even if you are not a developer,” she added. “As long as you don’t limit yourself in terms of how much you can achieve, then SIC is the program where you can realize what you want.”

Samsung is continuing to grow SIC so that more young people from even more countries around the world can develop their ICT capabilities. This year, SIC is set to provide education to over 30,000 students in 28 countries. SIC is also currently working on developing a big data curriculum, which is set to be available to students starting from 2022.

Under the company’s overarching CSR vision of “Together for Tomorrow! Enabling People”, Samsung will continue to support their future generation to unleash their full potential and pioneer positive changes for all through education, support and more.

Research shows that revenue from the smart home market is expected to show an annual growth rate of 17.6 percent, resulting in a global market volume of more than $141 billion by 2023. As the smart home market continues to rapidly grow, secure interoperability will be key in making the IoT successful. The OCF Certification Program helps manufacturers create products that “just work” with other OCF Certified IoT devices regardless of their form factors, operating systems, service providers or transports. OCF’s 2.1 specification, a recognized ISO standards specification, ensures this interoperability is built into all OCF Certified devices.

The OCF supports standardized procedures for bridging to other IoT ecosystems and provide detailed implementations for Bluetooth, EnOcean, Zigbee and Z-wave protocols.

“In the near future, smart homes and buildings will have typically over 200 different products improving comfort, security and energy usage.  Having all of these powered by mains cables or batteries which need to be regularly changed or re-charged is simply not practical,” said Jörg Hofmann, CEO, BSC Computer GmbH. “By introducing the EnOcean energy harvesting wireless standard into the OCF world, BSC Computer has enabled simple addition of multiple ‘peel and stick’ maintenance-free sensors and switches into their smart buildings via the BSC smart secure gateway, a major expansion and improvement of the excellent interoperable OCF eco-system.”

“The collaboration that occurs within OCF is a meaningful process that contributes to the proliferation of the global smart home industry and dramatically improve end user experience,” said Woo Seok Byun, CEO, COMMAX. “COMMAX has been providing smart door entry, home automation, and home security-related products in Korea and worldwide, and it is a market leader in the development and launch of high-tech applications in the smart home industry. COMMAX has plans to focus on realizing product supply through continuous investment and technology development for service connection through OCF in the future.”

“OCF brings the global IoT industry a fully interoperable and standardized solution with high-level security,” said Guohuo Chen, general manager, Haier Uplus Intelligent Technology. “Leveraging OCF bridging and the Universal Cloud Interface, Haier U+ will offer our customers the best user experience as always.”

“The world has become too complex and diverse for any one company to be able to meet all different demands of customers,” said I.P. Park, president and CTO of LG Electronics. “LG is driving digital transformation in manufacturing and integrating AI into a whole portfolio of products to eventually provide our customers with benefits of a seamless and intelligent connected experience. We will leverage standardized OCF Universal Cloud Interface to facilitate open collaboration across industries and to realize the full potential of AI for a truly better life.”

“The smart home today is anything but smart, there are too many apps and competing communication protocols to make it happen and homeowners are increasingly frustrated,” said Scott Harkins, vice president and general manager, Connected Home, Resideo. “The OCF Universal Cloud Interface standard will greatly simplify and reduce the work associated with IoT Cloud to Cloud communications.  By implementing this as an industry standard, we’ll reduce the need for one-off, cloud to cloud connections, streamlining our development work and helping simplify the smart home experience for consumers.”

“As a founding member of the OCF, over several years we have contributed much to deliver a standardized IoT solution to the market,” said Hyogun Lee, head of R&D, Visual Display Business, Samsung Electronics. “We anticipate that the OCF Universal Cloud Interface can resolve the current IoT market fragmentation and thus build the unified IoT ecosystem.”

“It has been a great experience and opportunity for SURE to be a part of the OCF community for the last four years,” said Viktor Ariel, CEO, SURE Universal. “During that time, SURE developed a complete turnkey IoT platform based on the OCF standard, including Cloud-to-Cloud API, set-top box gateway, IoT communications module, and mobile universal remote app. SURE IoT client, STB, and module have been certified by OCF, and the complete SURE IoT platform was successfully tested for interoperability with the leading OCF partners. Currently, it is in the process of evaluation by carrier operators and appliance vendors worldwide. The successful OCF implementation signifies the new beginning of the user-friendly, secure, and interoperable IoT, which is available for IoT products worldwide.”

The OCF Universal Cloud Interface

Today, the OCF is introducing the OCF Universal Cloud Interface (UCI), the industry’s first solution to unify the IoT ecosystem through cloud-to-cloud connectivity based on OCF’s work with Open Standards. The OCF UCI is a programming interface that can be used to standardize connectivity between different manufacturers’ cloud servers, and between devices and the cloud. This cloud application programming interface (API) helps the IoT industry to streamline partnerships and avoid implementing and maintaining numerous proprietary programming interfaces at once.

Developing and maintaining proprietary APIs when companies collaborate requires visibility and/or control between devices and services on both companies’ clouds. This is expensive in both time and money. As the number of IoT devices expands and the need for seamless operation between different manufacturers’ systems grows, the proprietary approach does not scale and thus slows the growth of the ecosystem. The OCF UCI is an industry-standard cloud API, solves this issue and can be used for communications with a plethora of collaborating companies.

“Different configurations of the same OCF UCI can simplify collaboration between device manufacturers who wish to produce IoT devices but do not have the ability to develop and support their own cloud applications,” said John Park, executive director, Open Connectivity Foundation. “This configuration can also help companies that have cloud applications and wish to expand the number of devices that can connect to them.  Specifically, the manufacturers can produce a single device that connects to any cloud application provided both implement the OCF UCI API. This enables a multitude of manufacturers to produce secure, interoperable IoT devices and delivers welcome flexibility to end users.”

The OCF UCI is based on the OCF’s proximity framework that enables communication between IoT devices and applications over a local network. It uses the same data models and core technology. As with OCF proximity communications, an open source implementation is available.

About the Open Connectivity Foundation

The Open Connectivity Foundation is dedicated to enabling an interoperable, scalable, reliable and secure Internet of Things for consumers, businesses and industries. OCF delivers a connectivity framework, IoTivity open source implementation, and certification program. OCF devices can securely communicate regardless of form factor, operating system, service provider, transport technology or ecosystem. Its solutions leverage industry standards that allow anyone to quickly build a complex device from a consistent set of building blocks and provided tools, driving scalability and interoperability. OCF specifications are ratified by ISO/IEC JTC1. Join our 400+ membership and learn more at OpenConnectivity.org.

Samsung Colombia volunteers present a fun and interactive lesson on technology, using puppets to explain the Internet of Things

On a bright day in October, Andres and his classmates took part in a rather different kind of lesson at his school. As part of Samsung’s Global Volunteer Festival, Samsung employees arrived to teach students about the Internet of Things (IoT). While Andres had heard of IoT technology, he was not sure what it could mean for him. He was excited to learn more.

As an industry leader, the company is aware of the importance of training tomorrow’s innovators in new skills. Using puppets to tell an engaging story, volunteers from Samsung Colombia introduced the children of San Francisco de Asís to cutting-edge technologies, including the IoT.

Throughout the lesson, the children were encouraged to ask questions, and Andres’ friend David, seated in the front row, was particularly attentive, enquiring how IoT devices could help him. He wondered what would happen if something as simple as a notebook was connected to the internet.

Curious students were encouraged to raise their hands and ask questions during the lesson

At the end of the story, the children were encouraged to reflect on what life would be like if things like a suitcase, clothes or tennis shoes were connected to the Internet and how it might make their lives even easier. They were asked what kind of objects they would connect to the IoT.

Working in groups, the children discuss their ideas about the IoT

Together, Andres and his friends imagined what it would be like if a tennis racquet was intelligent and connected to the internet. This racquet would sense their movements and measure how well they played every time they used it. It would suggest better moves, training activities, and even send a reminder to their phones whenever they miss tennis training. The racquet would also use fingerprints to sense if it was Andres or another of his friends who was using it. Additionally, a connected tennis ball could help Andres know how fast he was hitting it and follow the trajectory of the ball to monitor and improve his tennis.

In this entertaining and dynamic way, Samsung volunteers were able to teach hundreds of children of San Francisco de Asís about the new opportunities presented by IoT technology and how connected living can improve our day-to-day lives. The team was also delighted to participate in this type of social initiative and share their work with children like Andres.

A volunteer from Samsung helps these imaginative young minds design their own IoT devices

“The experience of being with children and sharing time with them makes a big difference to a normal working day. It brings great satisfaction to give back in this way. We volunteers also learn from the students: witnessing children as they naturally develop their creativity, helps you reconnect with your inner child.”, says David Setton, a volunteer of Samsung Electronics Colombia.

After the lesson, Andres was excited to tell his mother about his experience, He explained to her what the IoT is and how he and his friends had devised a new IoT product during the lesson. Andres was thrilled with the opportunities presented by this new technology. The lesson confirmed that in the future he wants to help as many people as possible with IoT technology.

This project is also a part of the annual Samsung Global Volunteer Festival held in October, a broader approach for Samsung employees to positively impact communities around them.

With India burgeoning as the world’s fastest growing smartphone market and poised as a major hub for smartphone manufacturing, the country’s mobile industry has been experiencing an extraordinary shift in all aspects of the ecosystem that show new opportunities as it progresses.

More than 300 industry experts attended the forum that included global mobile manufacturers, OEM (original equipment manufacturer) companies, component partners and analysts, and were encouraged to collaborate on ways to tread “Together Toward Tomorrow” within India’s exciting mobile landscape.

As a global technology leader and total solutions provider, Samsung emphasized that its extensive experience in supporting worldwide brands and growing local presence will provide both deep insight and differentiated value to its partners.

“Innovation is our core strength that enables us to bring technologically advanced solutions,” said Haejin Park, Vice President and Head of Device Solutions in Southeast Asia, Samsung Electronics. “We strongly believe that no achievement big or small is possible without the collective effort of all stakeholders and Samsung is committed to being a long-term partner on the road to success.”

A comprehensive portfolio of Samsung’s component solutions were highlighted at SMSF that included;

• Exynos 7 Series mobile processors for a wide range of product segments such as Exynos 9610 for high-end smartphones with intelligent vision and image processing, and Exynos 7885, 7904 and 7905 for powerful performance in more affordable devices.
• Exynos Modem 5100 that fully complies with the most current 5G standard and supports multi-mode communication in a single-chip design.
• Internet of Things (IoT) solutions from the efficient and reliable Exynos i S111 for narrowband applications to ARTIK end-to-end solutions
• ISOCELL image sensors optimized for various device requirements, such as the latest ISOCELL Plus that delivers exceptionally bright and vivid picture qualities, and ISOCELL Plug & Play solution for easy development of pre-tuned camera modules.
• Near Field Communication (NFC) and Power Management IC (PMIC) for mobile devices and accessories
• LPDDR5-based mobile DRAM built on 10-nanometer (nm)-class process technology that will be powering UHD mobile devices as well as artificial intelligence (AI) and machine learning applications.

Samsung first held its components forum in 2015 that focused on its lineup of image sensors. Recognizing the opportunities in India’s mobile market since then, the company has been expanding the scope of its offerings showcased at the Samsung Mobile Solutions Forum each year.

In December 2017, Samsung launched Samsung Research by reorganizing its Software R&D center  and Digital Media & Communications (DMC) R&D center into a new entity. Samsung Research will function as an integrated R&D organization for Samsung’s Consumer Electronics as well as IT and Mobile businesses. Chief among the priorities for the organization will be to drive forward maturation and advancements within artificial intelligence (AI), the Internet of Things (IoT) and other areas to ensure Samsung continues to lead the industry conversation.

As a global entity, Samsung Research will operate 22 R&D centers around the world, with a total of 20,000 staff. In addition to leading future innovation, the mandate of the new organization will also be to help explore and create new business possibilities.

At a recent launch event, Hyun-suk Kim, President and Head of Samsung Research, detailed the vision of the new entity, emphasizing to staff the vital role they would each play in making sure Samsung Research reaches its goal to ‘shape the future with innovation and intelligence.’

“Starting now, Samsung Research will drive the most advanced technological leadership and innovation based on AI technologies to realize the future that everyone dreams of, with the most talented people in the world,” Hyun-suk Kim told employees at the event. “In order to achieve this vision, one of Samsung Research’s first missions will be to instill a development culture where everyone encourages one another in creativity, as well as autonomously participates in the development process.”

As the capabilities of AI grow, Samsung’s continuing work and driving aim will be to build a single robust, flexible and expandable platform to integrate and optimally utilize the technology. Within its R&D environment, and with Samsung Research playing a key contributing role, Samsung will connect its technologies together to enable interoperability and simplicity for users, all powered by the latest in cutting-edge AI technologies.