Not only does the Galaxy Z Flip offer users brand-new ways to interact with their smartphones thanks to its unique folding mechanism, its striking design is quickly establishing the Galaxy Z Flip as a must-have stylish accessory.

With its sleek silhouette and eye-catching color swatches, there is no better place for the Galaxy Z Flip to introduce itself as a statement-making smartphone than at four global Fashion Weeks.

New York Fashion Week

On February 12 in New York, Samsung and Thom Browne hosted an exclusive event for stylish Fashion Week attendees to showcase the Galaxy Z Flip Thom Browne Edition, a device designed in collaboration with the seminal fashion brand for those who want their smartphone to be as iconic as their style.

PHOTO CREDIT: Photos by Ilya S. Savenok/Getty Images for Samsung Electronics

London Fashion Week

On February 14 in London, the Galaxy Z Flip made its runway debut during top designer Ashley Williams’ catwalk show. Known for bold, retro designs, Ashley Williams is an up-and-coming designer whose unique concept of self-expression provides the perfect foil to the stylish individuality of the Galaxy Z Flip.

Williams’ AW20 collection featured the Galaxy Z Flip alongside a custom-made Galaxy Z Flip microbag and hairclips to showcase how the smartphone is designed to complement any style. The Galaxy Z Flip was also spotted in the front row, as well as backstage, as models and influencers alike looked to document their Fashion Week adventures in style.

Milan Fashion Week

On February 20, the Galaxy Z Flip was the guest of honor at a pop-up store launch event at the Milan location of leading fashion retailer 10 Corso Como, where technology and fashion enthusiasts gathered to experience the Galaxy Z Flip and the Galaxy Z Flip Thom Browne Edition first-hand.

Users can purchase the Galaxy Z Flip Thom Browne Edition at the pop-up store, which features a store design concept as seamless as the Galaxy Z Flip’s new form factor and UX design. Visitors to the pop-up have been learning how the smartphone can fit seamlessly into their lifestyles, whatever they may be.

Paris Fashion Week

The Galaxy Z Flip is also being featured at a pop-up store event during Paris Fashion Week at the iconic Galeries Lafayette department store on the Champs-Élysées. The pop-up store is set right among some of the world’s most fashionable brands and demonstrates how fashion and technology can meet to produce innovative solutions to suit any lifestyle.

In fact, the television has consistently made appearances at some of the biggest fashion and design weeks in Europe, where it has been recognized as a meaningful object for the interior, rather than just a TV.

Take a look at some of the Serif TV highlights from the events below.

UK: London Fashion Week S/S 2017

Samsung’s Serif TV was named as the official TV for London Fashion Week Spring/Summer 2017. The television was positioned as an interior accessory in the Press & Buyers’ Lounge and was used to livestream the event’s top fashion shows.

Jenico Preston, Commercial Director of the British Fashion Council, noted that, “The Samsung Serif TV represents the best of design, trend and technology and has what it takes to do justice to the color and creativity of the world’s most inspiring designers.”

An exhibit at London Fashion Week showcased how the Serif TV acts as a piece of furniture rather than a technology product, and blends seamlessly into any living environment.

Belgium: Brussels Design September

Serif TV was also the focus of a series of exhibitions, events and lectures at Brussels Design September, the festival and meeting place for Belgian and international designers and design enthusiasts.

It was featured at the entrance of the Brussels Design Market, the biggest vintage design market in Europe, and was displayed at Vitrapoint, a Belgian furniture showroom. The Commerce Design Awards, a ceremony that recognizes well-designed, Brussels-based retail spaces, was also presented on the Serif TV at Château d’Eau.

Denmark: CHART Art Fair and HAY House

CHART Art Fair, the leading Nordic contemporary art fair and the first in Denmark to focus exclusively on contemporary art, was held in Copenhagen from August 26 to 28.

Here, Danish contemporary furniture and accessory brand HAY, in collaboration with Samsung Electronics, held a special Mini Market that featured a series of exclusive products designed and interpreted by selected CHART artists. Among them, Serif TV was a focal point. The TV was integrated into the Mini Market as an art installation, and featured artwork by Douglas Coupland.

The Serif TV was also introduced to the public at HAY House design store in Copenhagen.

France: Paris Design Week and Maison&Objet

From September 3 to 10, Serif TV was featured at Paris Design Week, a city-wide expo that brings together 3,200 brands to promote first-rate design. The booth was designed in collaboration with the Bouroullec brothers, and highlighted the features of Serif TV, including its unique user interface and bold, colorful frame that allows for greater interaction with other objects.

Serif TV was also a show-stealing product at Maison&Objet, the major French trade fair for professionals dedicated to lifestyle, decoration and design. Over 30 Serif TVs were exhibited throughout Maison&Objet’s exhibition hall, from the promotion area to the café and designer’s studio, demonstrating how it fits a wide variety of lifestyles.

Samsung’s continued collaborations with leading design brands, events and artists reflect the company’s commitment to pioneering design while offering customers the very best in innovative technology.